NIKE INC
PRE 14A, 1995-07-21
RUBBER & PLASTICS FOOTWEAR
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                                     [LOGO] 
 
                               One Bowerman Drive 
                          Beaverton, Oregon 97005-6453 
 
                                                           August 7, 1995 
 
To Our Shareholders: 
 
    You are cordially invited to attend the annual meeting of shareholders 
of NIKE, Inc. to be held at the NIKE World  Headquarters, One Bowerman 
Drive, Beaverton, Oregon on Monday, September 18, 1995, at 10:00 A.M. 
Registration will begin at 9:30 A.M.
 
    I believe that the annual meeting provides an excellent opportunity for 
shareholders to become better acquainted with NIKE and its directors and 
officers.  I hope that you will be able to attend. 
 
    Whether or not you plan to attend, the prompt execution and return of 
your proxy card will both assure that your shares are represented at the 
meeting and minimize the cost of proxy solicitation. 
 
                                    Sincerely, 
 
                               (Signature of Philip H. Knight 
 
                                    Philip H. Knight 
                                    CHAIRMAN OF THE BOARD 
                                    AND CHIEF EXECUTIVE OFFICER 
 
                                     [LOGO] 
 
                            ------------------------ 
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS 
                               SEPTEMBER 18, 1995 
                            ------------------------ 
 
To the Shareholders of NIKE, Inc. 
 
    The annual meeting of shareholders of NIKE, Inc., an Oregon corporation, 
will be held on Monday, September 18, 1995, at 10:00 A.M., Pacific Daylight 
Time, at the NIKE World Headquarters, One Bowerman Drive, Beaverton, Oregon, 
for the following purposes: 
 
    1.  To elect a Board of Directors for the ensuing year.
 
    2.  To amend the Articles of Incorporation to increase the number of 
authorized shares. 
 
    3.  To approve the proposed Executive Performance Sharing Plan to 
satisfy certain Internal Revenue Code requirements. 
 
    4.  To ratify the appointment of Price Waterhouse as independent 
accountants. 
 
    5.  To transact such other business as may properly come before 
the meeting. 
 
    All shareholders are invited to attend the meeting. Shareholders 
of record at the close of business on July 21, 1995, the record date 
fixed by the Board of Directors, are entitled to notice of and to vote at 
the meeting. 
 
                                    By Order of the Board of Directors 
 
                                                   JOHN E. JAQUA 
                                                     SECRETARY 
 
Beaverton, Oregon 
August 7, 1995 
 
Whether or not you intend to be present at the meeting, please sign and 
date the enclosed proxy and return it in the enclosed envelope. 
 
                                PROXY STATEMENT 
 
    The enclosed proxy is solicited by the Board of Directors of NIKE, Inc. 
("NIKE" or the "Company") for use at the annual meeting of shareholders to 
be held  on September 18, 1995, and at any adjournment thereof (the "Annual 
Meeting").  The Company expects to mail this proxy statement and the 
enclosed proxy to shareholders on or about August 7, 1995. 
 
    The Company will bear the cost of solicitation of proxies.  In addition 
to the solicitation of proxies by mail, certain officers and employees of 
the Company, without extra compensation, may also solicit proxies 
personally or by telephone.  The Company has retained Hill and Knowlton, 
Inc., New York, New York, to assist in the solicitation of proxies from 
nominees and brokers at an estimated cost of $16,000.  Copies of proxy 
solicitation materials will be furnished to fiduciaries, custodians and 
brokerage houses for forwarding to the beneficial owners of shares held 
in their names. 
 
    All valid proxies properly executed and received by the Company prior 
to the Annual Meeting will be voted in accordance with the instructions 
specified in the proxy. Where no instructions are given, shares will be 
voted FOR: (1) the election of each of the named nominees for director; 
(2) the approval of the proposed Executive Performance Sharing Plan to 
satisfy certain Internal Revenue Code requirements; (3) the approval of 
the increase in the authorized common stock; and (4) ratification of the 
appointment of Price Waterhouse as independent accountants.  A shareholder 
may chose to strike the names of the proxy holders named in the enclosed 
proxy and insert other names. 
 
    A shareholder giving the enclosed proxy has the power to revoke it 
at any time  before it is exercised by affirmatively electing to vote in 
person at the meeting or by delivering to Lindsay D. Stewart, Assistant 
Secretary of the Company, either an instrument of revocation or an 
executed proxy bearing a later date. 
 
                               VOTING SECURITIES 
 
    Holders of record of NIKE's Class A Common Stock ("Class A Stock") and 
holders of record of NIKE's Class B Common Stock ("Class B Stock"), at the 
close of business on July 21, 1995, will be entitled to vote at the Annual 
Meeting. On that date,                    shares of Class A  Stock and       
shares of Class  B Stock  were issued and outstanding.  Neither class of 
Common Stock has cumulative voting rights. 
 
    Each share of Class A Stock and each share of Class B Stock is entitled 
 to one vote on every matter  submitted to the shareholders  at the Annual 
Meeting.  With regard to Proposal 1, the election of directors, the holders 
of Class A Stock and the holders of Class B Stock will vote separately. 
Holders of Class B Stock are currently entitled to elect 25 percent of 
the total Board, rounded up to the next whole number. Holders of Class A 
Stock are currently entitled to elect the remaining directors.  Under 
this formula, holders of Class B Stock, voting separately, will elect four 
directors, and holders of Class A Stock, voting separately, will elect 
10 directors. Holders of Class A Stock and holders of Class B Stock will 
vote separately on Proposal 2 and together as one class on Proposals 3 
and 4. 
 
                                   PROPOSAL 1 
 
                             ELECTION OF DIRECTORS 
 
    A Board of 14 directors will be elected at the Annual Meeting.  All of 
the nominees, except for Dr. A. Michael Spence, were elected at the 1994 
annual meeting of shareholders.  Directors will hold office until the next 
annual meeting of shareholders or until their successors are elected and 
qualified.
 
    William J. Bowerman, Thomas E. Clarke, Delbert J. Hayes and Jill K. 
Conway are nominated by management for election by the holders of Class B 
Stock.  The other 10 nominees are nominated by management for election by 
the holders of Class A Stock. 
 
    Under Oregon law, if a quorum of each class of shareholders is present 
at the Annual Meeting, the 10 director nominees who receive the greatest 
number of votes cast by holders of Class A Stock and the four director 
nominees who receive the greatest number of votes cast by holders of Class B 
Stock will be elected directors.  Abstentions and broker non-votes will have 
no effect on the results of the vote.  Unless otherwise instructed, proxy 
holders will vote the proxies they receive for the nominees listed below.  
If any nominee becomes unable to serve, the holders of the proxies may, in 
their discretion, vote the shares for a substitute nominee or nominees 
designated by the Board of Directors. 
 
    Background information on the nominees as of July 15, 1995, appears 
below: 
 
NOMINEES FOR ELECTION BY CLASS A SHAREHOLDERS 
 
    RALPH D. DENUNZIO--Mr. DeNunzio, 63, a director of the Company 
since 1988, is President of Harbor Point Associates, Inc., New York, 
New York, a private investment and consulting firm.  Mr. DeNunzio was 
employed by the investment banking firm of Kidder, Peabody & Co. 
Incorporated from 1953 to 1987, where he served as President from 1977 
to 1986, as Chief Executive Officer from 1980 to 1987 and as Chairman 
of the Board of Directors from 1986 to 1987.  Mr. DeNunzio served as Vice 
Chairman and Chairman of the Board of Governors of the New York Stock 
Exchange from 1969 to 1972 and was President of the  Securities 
Industry Association in 1981.  In 1970, Mr. DeNunzio headed the Securities 
Industry  Task  Force, which led to enactment of the Securities Investor 
Protection Act of 1970 and establishment of the Securities Investor 
Protection Corporation. He is also a director of AMP Incorporated, Federal 
Express Corporation and Harris Corporation. 
 
    RICHARD  K. DONAHUE--Mr. Donahue, 68, a director of the Company since 
1977, is Vice Chairman of the Board.  He served as President and Chief 
Operating Officer of the Company from June 1990 until June 1994.  He has 
been a partner in the law firm of Donahue & Donahue, Lowell, Massachusetts, 
since 1951. From 1961 to 1963, Mr. Donahue was an assistant to President 
John F. Kennedy.  Mr. Donahue is a former President of the  Massachusetts 
Bar Association and the New England Bar Association.  He is a member of 
the John F. Kennedy Library Foundation and the Chairman of the Foundation's 
Profiles in Courage Award Committee. He is a trustee of the Joyce 
Foundation.  Mr. Donahue is also a director of Epitope, Inc. and Courier 
Corp. 
 
    DOUGLAS  G. HOUSER--Mr. Houser, 60, a director since 1970, is an 
Assistant Secretary of the Company and has been a partner in the Portland, 
Oregon law firm of Bullivant, Houser, Bailey, Pendergrass & Hoffman 
since 1965.  Mr. Houser is a trustee of Willamette University and a 
fellow in the American College of Trial Lawyers, and has served as a member 
of the Board of Governors and Treasurer of the  Oregon State Bar 
Association.  Mr. Houser and Philip H. Knight are first cousins. 
 
    JOHN E. JAQUA--Mr. Jaqua, 74, a director since 1968, is Secretary of 
NIKE and has been a principal in the law firm of Jaqua & Wheatley, P.C., 
Eugene, Oregon, since 1962.  Mr. Jaqua has served as President of the 
Oregon State Bar Association and as a State  Delegate to the House of 
Delegates of the American Bar Association. 
 
    PHILIP H. KNIGHT--Mr. Knight, 57, a director since 1968, is Chief 
Executive Officer and Chairman of the Board of Directors of NIKE.  Mr. 
Knight is a co-founder of the Company and, except for the period from June 
1983 through September 1984, served as its President from 1968 to June 
1990.  Prior to 1968, Mr. Knight was a certified public accountant with 
Price Waterhouse and Coopers & Lybrand and was an Assistant Professor of 
Business Administration at  Portland State University. 
 
    KENICHI OHMAE--Mr.  Ohmae, 52, was, until his resignation July  1, 
1994, Managing Director of McKinsey & Company, Inc., an international 
business consulting firm, with which he has been employed for over 20 
years. Mr. Ohmae serves as an advisor to many large companies in various 
industries around the world.  He is the author of numerous books on global 
business strategy, including THE BORDERLESS WORLD, THE MIND OF THE 
STRATEGIST, TRIAD POWER: THE COMING SHAPE OF GLOBAL COMPETITION, and BEYOND 
NATIONAL BORDERS: REFLECTIONS ON JAPAN AND THE WORLD.  He is also a Director 
of Heisei Research Institute in Japan. 
 
    RALPH A. PFEIFFER, JR.--Mr. Pfeiffer, 68, a director since June 
1992, retired in 1986 as IBM Senior Vice President, Chairman and Chief 
Executive Officer of IBM World Trade Corporation, and Chairman and Chief 
Executive Officer of IBM World Trade Asia Pacific Group B.  In 1974, he was 
elected an IBM Senior Vice President and became Chairman and Chief Executive 
Officer of the IBM World Trade Americas/Far East Corporation.  In 1983, 
he was named a member of the Corporate Management Board and, in 1984, was 
appointed Chairman and Chief Executive Officer of the IBM World Trade 
Corporation.  Mr. Pfeiffer is a director of Campbell Soup Company, The Royal 
Bank of Canada, IBM World Trade Corporation, Osiris Therapeutics, Inc., 
Arthur D. Little, Inc., and New York Life Mainstay Funds.  He is also a 
member of the Council on Foreign Relations; a member of the Economic Club 
of New York; a member of the Inter-American Dialogue; a member of the 
International Advisory Board, University of South Carolina; and a member 
of the Board of Trustees of Covenant House. 
 
    CHARLES W. ROBINSON--Mr. Robinson, 75, a director since 1978, is 
Chairman and President of Robinson & Associates, Inc., Santa Fe, New 
Mexico, an energy consulting firm.  From January 1978 to January 1979, 
Mr. Robinson was Vice Chairman of the Board of Blyth, Eastman, Dillon & 
Co., Inc. and from March 1977 to December 1977, was Senior Managing 
Director of Kuhn Loeb & Co., Incorporated.Mr. Robinson served as Under- 
secretary of State for Economic Affairs from 1974 to 1976, at which time 
he was appointed Deputy Secretary of State.  From 1964 to 1974, Mr. 
Robinson was President of Marcona Corporation. Mr. Robinson is also a 
director of The Allen Group, Inc., a trustee of The Brookings Institution, 
and a member of the Council on Foreign Relations. 
 
    A. MICHAEL SPENCE--Dr. Spence, 51, has been the Philip H. Knight 
Profesor and Dean of the Graduate School of Business at Stanford 
University since 1990.  From 1984 to 1990 he was Dean of the Faculty 
of Arts and Sciences at Harvard University. He was professor of 
economics and business administration at Harvard University from 1977 
to 1986.  He is the author of three books and numerous articles on 
economics and business.  Dr. Spence is also a director of Bank of 
America NT & SA, Sun Microsystems, Inc., Verifone, Inc. and General 
Mills, Inc. 
 
     JOHN R. THOMPSON, JR.--Mr. Thompson, 53, a director since 1991, has 
been head coach of the Georgetown University men's basketball team since 
1972.  Mr. Thompson also serves as Assistant to the President of Georgetown 
for Urban Affairs.  Mr. Thompson was head coach of the 1988 United States 
Olympic basketball team.  He is a past President of the National 
Association of Basketball Coaches and presently serves on its Board of 
Governors. 
 
NOMINEES FOR ELECTION BY CLASS B SHAREHOLDERS 
 
    WILLIAM J. BOWERMAN--Mr. Bowerman, 84, a director since 1968, has 
served as Deputy Chairman of the Board and Senior Vice President of NIKE 
since 1980.  Mr. Bowerman is a co-founder of the Company and served as 
Vice President from 1968 to 1980.  From 1949 to 1972, Mr. Bowerman was 
head track coach at the University of  Oregon, and he served as coach of 
the United States Olympic track team in 1972. 
 
    THOMAS E. CLARKE--Dr. Clarke,  44, joined the Company in 1980, and 
was elected President and Chief Operating Officer in June 1994. Dr. Clarke 
has held various positions with the Company, primarily in research, design, 
development and marketing.  He was appointed divisional vice president in 
charge of marketing in  1987.  He was elected Vice President in 1989 and 
appointed General Manager in 1990. Dr. Clarke holds a Doctorate degree in 
biomechanics. 
 
    JILL K. CONWAY--Dr. Conway, 60, a director since 1987, is currently a 
Visiting Scholar with the Massachusetts Institute of Technology's Program 
in Science, Technology and Society.  Dr. Conway was President of Smith 
College, Northampton, Massachusetts, from 1975 to 1985.  She was 
affiliated with the University of Toronto from 1964 to 1975, and held the 
position of Vice President, Internal Affairs from 1973 to 1975.  Her field 
of academic specialty is history.  Dr. Conway is currently a director of 
Merrill Lynch & Co., Inc., Arthur  D. Little, Inc., The Allen Group, Inc., 
and Colgate-Palmolive Company and a member of the Advisory Board of IBM 
World Trade Americas/Far East Corporation. She is currently a trustee of 
Mount Holyoke College and New England Medical Center. 
 
    DELBERT J. HAYES--Mr. Hayes, 60, a director since 1975, served as 
Executive Vice President of NIKE from 1980 to -------, 1995.  Mr. Hayes 
served as Treasurer and in a number of other executive positions with 
the Company from 1975 to 1980.  Mr. Hayes  was a partner with Hayes, 
Nyman & Co., certified public accountants, from 1970 to 1975. Prior to 
1970, Mr. Hayes was a certified public accountant with Price Waterhouse 
for eight years. 
 
BOARD OF DIRECTORS AND COMMITTEES 
 
    The Board currently has an Executive Committee, an Audit Committee, a 
Personnel Committee, a Finance Committee, a Stock Option Committee and may 
also appoint other committees from time to time.  There is currently no 
Nominating Committee.  There were six meetings of the Board of Directors 
during the last fiscal year.  Each director attended at least 75 percent of 
the total number of meetings of the Board of Directors and committees on 
which he or she served, except for Messrs. Donahue and Thompson, who 
attended 67 percent and 70 percent respectively. 
 
    The Executive Committee of the Board is currently composed of Messrs. 
Knight (Chairman) and Clarke. The Executive Committee  is authorized to 
act on behalf of  the Board on all corporate actions for which applicable 
law does not require participation by the full Board. In practice, the 
Executive Committee acts in place of the full Board only when emergency 
issues or scheduling make it difficult or impracticable to assemble the 
full Board.  All actions taken by the Executive Committee must be reported 
at the next Board meeting.  The Executive Committee held no formal meetings 
during the fiscal year ended May 31, 1995, but took actions from time to 
time pursuant to written consent resolutions. 
 
    The Audit Committee is currently composed of Mr. Hayes (Chairman), Mr. 
Houser and Mr. Pfeiffer.  The Audit Committee reviews and makes 
recommendations to the Board regarding services provided by the independent 
accountants, reviews with the independent accountants the scope and results 
of their annual examination of the Company's consolidated financial 
statements and any recommendations they  may have, and makes recommendations 
to the Board with respect to the engagement or discharge of the independent 
accountants.  The Audit Committee also reviews the Company's procedures with 
respect to maintaining books and records, the adequacy and implementation of 
internal auditing, accounting and financial controls, and the Company's 
policies concerning financial reporting and business practices.  The Audit 
Committee met twice during the fiscal year ended May 31, 1995. 
 
    The Personnel Committee is currently composed of Mr. DeNunzio 
(Chairman), Dr. Conway, Mr. Jaqua, and Mr. Thompson.  The Personnel 
Committee makes recommendations to the Board regarding officers' 
compensation, management incentive compensation arrangements and profit 
sharing plan contributions.  The Personnel Committee met four times during 
the fiscal year ended May 31, 1995.
 
    The  Finance Committee is currently composed of Messrs. Robinson 
(Chairman), DeNunzio, Hayes and Pfeiffer.  The Finance Committee considers 
long-term financing options and needs of the Company, long-range tax and 
currency issues facing the Company, and management recommendations 
concerning major capital expenditures and material acquisitions or 
divestments.  The Finance Committee met five times during the fiscal 
year ended May 31, 1995. 
 
    The Stock Option Committee is currently composed of Mr. DeNunzio 
(Chairman), Dr. Conway, Mr. Jaqua and Mr. Thompson.  The Stock Option 
Committee grants options under NIKE's employee stock option plans. The 
Stock Option Committee met three times during the fiscal year ended 
May 31, 1995. 
   
DIRECTOR COMPENSATION AND RETIREMENT PLAN 
 
    Messrs. Knight and Clarke do not receive additional compensation 
for their services as directors.  All other directors are paid a fee of 
$18,000 per year plus $2,000 for each Board meeting attended and $1,000 
for each committee meeting attended, except that no fee is paid for 
attending Stock Option Committee meetings.  In addition, directors are 
reimbursed for travel and other expenses incurred in attending Board and 
committee meetings.  The Company also provides its non-employee directors 
medical insurance and $500,000 of life insurance coverage. 
 
    In 1989 and 1993 the Board of Directors approved resolutions that 
provide certain benefits to directors who have served in that capacity for 
five years or more.  The plan provides that after ten years of service by a 
non-employee director, the Company will provide such director for the 
remainder of his or her life with $500,000 of life insurance and medical 
insurance at the levels provided by the Company to all of its employees at 
the time such director retires. The plan also provides that a 
director who has served for at least five years will receive an annual 
retirement benefit for life, commencing on the later of age 65 or the date 
the director retires or ceases to be a member of the Board.  New directors 
elected after the 1993 fiscal year must retire at age 72.  The retirement 
benefit is equal to a sliding percentage of the director's last annual Board 
fee (excluding meeting fees) beginning at 50 percent of the Board fee for 
five years of service up to a maximum of 100 percent of the Board fee for 
10 or more years of service. 
 
STOCK HOLDINGS OF CERTAIN OWNERS AND MANAGEMENT 
 
    The following table sets forth the number of shares of each class of 
NIKE securities beneficially owned, as of July 15, 1995, by (i) each 
person known to the Company to be the beneficial owner of more than 5 
percent of any class of the Company's securities, (ii) each of the nominees 
for director, (iii) each executive officer listed in the Summary Compensation 
Table ("Named Officers"), and (iv) all nominees, Named Officers, and other 
executive officers as a group. Because Class A Stock is convertible into Class 
B Stock on a share-for-share basis, each beneficial owner of Class A Stock is 
deemed by the Securities and Exchange Commission to be a beneficial owner of 
the same number of shares of Class B Stock. Therefore, in indicating a 
person's beneficial ownership of shares of Class B Stock in the table, it has 
been assumed that such person has converted into Class B Stock all shares of 
Class A Stock of which such person is a beneficial owner.  For these reasons 
the table contains substantial duplications in the numbers of shares and 
percentages of Class A and Class B Stock shown for Messrs. Knight, Bowerman, 
Hayes and Jaqua and for all directors and officers as a group. 
 
<TABLE>
<CAPTION>
                                                                    SHARES           PERCENT 
                                                 TITLE OF        BENEFICIALLY          OF 
                                                   CLASS           OWNED(1)         CLASS(8) 
                                              ---------------  ----------------  ----------- 
<S>                                           <C>                   <C>              <C> 
William J. Bowerman                           Class A                 29,040           0.1% 
Eugene, Oregon                                Class B                 42,812            
Thomas E. Clarke(5)                           Class B                 88,732(2)(3)     0.2% 
Portland, Oregon 
Jill K. Conway                                Class B                 40,400(2)
Milton, Massachusetts 
Ralph D. DeNunzio                             Class B                 62,000(2)        0.1% 
Riverside, Connecticut 
Richard K. Donahue                            Class B                264,783(2)        0.6% 
Portland, Oregon
Delbert J. Hayes                              Class A                200,000           0.8% 
Newberg, Oregon                               Class B                211,383(3)        0.5% 
Douglas G. Houser                             Class B                 22,000
Portland, Oregon 
John E. Jaqua                                 Class A                196,489           0.8% 
Eugene, Oregon                                Class B                196,882           0.4% 
Philip H. Knight(5)                           Class A             24,272,898(4)       93.7% 
Beaverton, Oregon                             Class B             24,273,098(4)       34.8% 
Kenichi Ohmae                                 Class B                  3,000(2)            
Tokyo, Japan 
Ralph A. Pfeiffer, Jr.                        Class B                 19,000(2) 
New York, New York 
Charles W. Robinson                           Class B                162,500           0.4% 
Santa Fe, New Mexico 
Michael Spence 
Palo Alto, CA 
John R. Thompson, Jr.                         Class B                 19,500(2) 
Washington, D.C. 
Harry A. Carsh(5)                             Class B                  7,644(2)(3) 
Tigard, Oregon 
Mark G. Parker(5)                             Class B                 34,240(2)(3) 
Portland, Oregon 
David B. Taylor(5)                            Class B                 78,389(2)(3)     0.2% 
Beaverton, Oregon 
Nissho Iwai American Corporation              Preferred(6)           300,000         100.0% 
Portland, Oregon 
Franklin Resources, Inc.                      Class B              2,371,500(7)        5.2%
San Mateo, California
All directors and executive officers          Class A             24,698,627          95.4% 
as a group (20 persons)                       Class B             25,649,104(2)       36.5% 
- --------- 
(1)  A person is considered to beneficially own any shares: (a) over which 
     such person exercises sole or shared voting or investment power, or (b) 
     of which such person has the right to acquire beneficial ownership at 
     any time within 60 days (i.e., through conversion of securities or 
     exercise of stock options).  Unless otherwise indicated, voting and 
     investment power relating to the above shares is exercised solely by 
     the beneficial owner or shared by such owner and such owner's spouse 
     or children. 
(2)  These amounts include the right to acquire, pursuant to the exercise of 
     stock options, within 60 days after July 15, 1995, the following 
     numbers of shares:  88,368 shares for Dr. Clarke, 40,000 shares 
     for Dr. Conway, 60,000 shares for Mr. DeNunzio, 158,368 shares for 
     Mr. Donahue, 18,000 shares for Mr. Pfeiffer, 18,500 shares for 
     Mr. Thompson, 7,347 shares for Mr. Carsh, 33,765 shares for Mr. 
     Parker, 3,000 shares for Mr. Ohmae, 77,347 for Mr. Taylor, and 
     624,919 shares for the group. 
(3)  Includes shares held in account under the NIKE, Inc. 401(k) Employee 
     Savings Plan for Messrs. Clarke, Hayes, Carsh, Parker, and Taylor 
     in the amounts of 364, 83, 297, 475 and 642 shares, respectively. 
(4)  Includes 842,104 shares held by a limited partnership in which a 
     corporation owned by Mr. Knight's spouse is a co-general partner, 
     and 16,306 shares owned by such corporation.  Mr. Knight has 
     disclaimed any beneficial ownership of such shares. 
(5)  Executive officer listed in the Summary Compensation Table. 
(6)  Preferred Stock does not have general voting rights except as 
     provided by law, and under certain circumstances as provided in the 
     Company's Restated Articles of Incorporation, as amended. 
(7)  Based on information as of December 31, 1994, contained in Schedule 
     13G filed with the Securities and Exchange Commission on or about 
     February 8, 1995. 
(8)  Omitted if less than 0.1 percent. 
 
 
 
    Section 16(a) of the Securities Exchange Act of 1934 requires the 
Company's directors and executive officers, and persons who own more than 
10 percent of a registered class of the Company's equity securities, to 
file with the Securities and Exchange Commission, the New York Stock 
Exchange and the Pacific Stock Exchange initial reports of ownership and 
reports of changes in ownership of Common Stock and other equity 
securities of the Company.  Officers, directors and greater than 10 percent 
shareholders are required by the regulations of the Securities and Exchange 
Commission to furnish the Company with copies of all Section  16(a) forms 
they file.  To the Company's knowledge, based solely on review of the 
copies of such reports furnished to the Company and written 
representations that no other reports were required, during the fiscal year 
ended May 31, 1995 all Section 16(a) filing requirements applicable  to its 
officers, directors and greater than 10 percent beneficial owners were 
complied with. 
  
                             EXECUTIVE COMPENSATION 
 
    The following table discloses compensation awarded to, earned by, or 
paid to the Company's Chief Executive Officer and its next four most 
highly compensated executive officers for all  services rendered by them 
in all capacities to the Company and its subsidiaries during the fiscal 
year ended May 31, 1995 and the two preceding fiscal years.
 
                                                SUMMARY COMPENSATION TABLE
 

</TABLE>
<TABLE>
<CAPTION>
                                                                                    LONG-TERM 
                                             ANNUAL COMPENSATION                  COMPENSATION 
                             ---------------------------------------------------     AWARDS 
                                                                   OTHER ANNUAL   -------------     ALL OTHER 
                                                                     COMPEN-          STOCK          COMPEN- 
NAME AND PRINCIPAL POSITION    YEAR      SALARY($)    BONUS($)     SATION($)        OPTIONS(#)    SATION($)(1)(2) 
- ---------------------------  ---------  -----------  -----------  --------------  -------------  --------------- 
<S>                          <C>        <C>          <C>          <C>             <C>            <C> 
Philip H. Knight                  1995     864,583      787,500      26,345(3)         --           500,000(4) 
 Chief Executive Officer          1994     750,000      150,000      68,315(3)         --           519,096 
                                  1993     750,000      300,000      45,889(3)         --            21,204 

Thomas E. Clarke                  1995     625,000      515,625         --             33,473         4,546 
 President and                    1994     370,833      112,438         --             18,349       310,360 
 Chief Operating Officer          1993     318,319      117,000         --             10,000        22,064  

Mark G. Parker                    1995     442,500      337,500         --             15,063        59,006(5) 
 V.P. and General Manager         1994     357,083       99,806         --             16,514       78,040 
 Consumer Product Marketing       1993     317,917      197,886         --             10,000        49,268 

Harry C. Carsh                    1995     338,750      229,500         --             13,389         8,125 
 V.P. and General Manager         1994     326,812       48,750         --             14,679        28,105 
 Sports and Fitness               1993     300,000       96,000         --             14,223        25,879 

David B. Taylor                   1995     322,917      219,375         --             13,389         3,750 
 Vice President Production        1994     297,916       39,960         --             14,679 
                                  1993     272,916       88,000         --             14,223 
</TABLE> 
- ------------
 
 
 
(1)  Includes contributions by the Company to the 401(k) Savings Plan 
     for the named officers.  The contributions for the fiscal year ended 
     May 31, 1995 were $3,750 for each of Messrs. Clarke, Parker, Carsh 
     and Taylor. Profit Sharing Plan contributions for fiscal year 
     1995 have not been determined.  
(2)  Includes above-market interest on deferred compensation for Messrs.
     Clarke, Parker and Carsh in the amount of $796, $856, and $4375, 
     respectively, for the fiscal 1995 year. 
(3)  The Company provided Mr. Knight with occasional non-business use of an 
     airplane.  The Company's aggregate incremental cost for Mr. Knight's 
     non-business airplane use in fiscal years 1993, 1994 and 1995 was 
     $45,889, $65,795 and $23,145, respectively. 
(4)  The Company paid $500,000 towards a portion of the annual premium for 
     term life insurance on the life of Mr. Knight pursuant to a "split 
     dollar" plan.  The Company would be reimbursed for its payments from 
     the proceeds of the life insurance policies in the event Mr. Knight dies.
(5)  Pursuant to the terms of certain stock options, in fiscal year 1995 the 
     Company made a cash payment of $2.72 per share to Mr. Parker for the 
     exercise of 20,000 of Mr. Parker's stock options in fiscal year 1995 
     ($54,400.00). 
 
 
                           OPTION GRANTS IN THE FISCAL YEAR ENDED MAY 31, 1995 
 
<TABLE> 
<CAPTION> 
                                                                                        POTENTIAL REALIZABLE 
                                                                                          VALUE AT ASSUMED 
                                                                                          ANNUAL RATES OF 
                                                                                            STOCK PRICE 
                                             % OF TOTAL                                   APPRECIATION FOR 
                                           OPTIONS GRANTED   EXERCISE OR                   OPTION TERM(3) 
                              OPTIONS      TO EMPLOYEES IN   BASE PRICE    EXPIRATION   ------------------ 
          NAME             GRANTED(#)(1)     FISCAL YEAR    ($/SHARE)(2)      DATE        5%($)     10%($) 
- ------------------------  ---------------  ---------------  -------------  -----------  ---------  --------- 
<S>                       <C>              <C>              <C>            <C>         <C>        <C> 
Philip H. Knight........        --                  --            --            --          --      -- 
Thomas E. Clarke........        33,473             6.3%       $   59.75       6/30/04    1,257,915  3,187,634 
Mark G. Parker..........        15,063             2.8%       $   59.75       6/30/04      566,068  1,434,449 
Harry C. Carsh..........        13,389             2.5%       $   59.75       6/30/04      503,159  1,275,034 
David B. Taylor                 13,389             2.5%       $   59.75       6/30/04      503,158  1,275,034 
 
</TABLE> 
- ------------ 
(1)  All options shown in the table become exercisable with respect to 25% 
     of the total number of shares on each of July 1, 1995, 1996, 1997, and 
     1998.  All options will become fully exercisable generally upon the 
     approval by the Company's shareholders of a merger, plan of exchange, 
     sale of substantially all of the Company's assets or plan of 
     liquidation. 
(2)  The exercise price is the market price of Class B Stock on the date the 
     options were granted. 
(3)  Assumed annual appreciation rates are set by the SEC and are not a 
     forecast of future appreciation.  The actual realized value depends on 
     the market value of the Class B Stock on the exercise date, and no 
     gain to the optionees is possible  without an increase in  the price 
     of the Class B Stock.  All assumed values are pre-tax and do not 
     include dividends. 
 
 
           AGGREGATED OPTION EXERCISES IN THE FISCAL YEAR ENDED MAY 31, 1995 
                        AND FISCAL YEAR-END OPTION VALUES 
     
<TABLE> 
<CAPTION> 
                                                       NUMBER OF UNEXERCISED          VALUE OF UNEXERCISED 
                                                            OPTIONS AT                IN-THE-MONEY OPTIONS 
                         SHARES                         FISCAL YEAR-END(#)          AT FISCAL YEAR-END($)(1) 
                       ACQUIRED ON      VALUE      -----------------------------  ---------------------------- 
          NAME         EXERCISE(#)   REALIZED($)    EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE 
- --------------------  -------------  ------------  -------------  --------------  ------------  -------------- 
<S>                   <C>            <C>           <C>            <C>             <C>           <C> 
Philip H. Knight.........  --             --            --              --             --             -- 
Thomas E. Clarke.........  --             --            80,000        61,822      4,687,496      1,275,040 
Mark G. Parker...........  20,000      1,078,100        30,000        41,577      1,890,900        890,873 
Harry C. Carsh...........  14,000        662,505         -0-          48,291          -0-        1,150,480 
David B. Taylor............--             --            71,000        46,291      3,827,825      1,070,480 
<FN> 
- ------------ 
(1)  Based on a fair market value as of May 31, 1995 of $78.25 per share. 
     Values are stated on a pre-tax basis. 
</TABLE> 
 
    NOTWITHSTANDING ANYTHING TO THE CONTRARY SET FORTH IN ANY OF THE 
COMPANY'S FILINGS UNDER THE SECURITIES ACT OF 1933 OR THE SECURITIES 
EXCHANGE ACT OF 1934, THE FOLLOWING REPORT AND THE PERFORMANCE GRAPH 
ON PAGE ________ SHALL NOT BE INCORPORATED BY REFERENCE INTO ANY SUCH 
FILINGS AND SHALL NOT OTHERWISE BE DEEMED FILED UNDER SUCH ACTS. 
 
                    REPORT OF THE PERSONNEL COMMITTEE OF THE 
                  BOARD OF DIRECTORS ON EXECUTIVE COMPENSATION 
 
     The Personnel Committee of the Board of Directors (the "Committee"), 
subject to the approval of the Board of Directors, determines the 
compensation of the Company's executive officers and oversees the 
administration of executive compensation programs, except that stock 
option grants are made by the Stock Option Committee. 
 
     EXECUTIVE COMPENSATION POLICIES AND PROGRAMS.  The Company's 
executive compensation programs are designed to attract and retain 
highly qualified executives and to motivate them to maximize shareholder 
returns by achieving both short-and long-term strategic Company goals.  
The programs link each executive's compensation directly to individual and 
Company performance.  A significant portion of each executive's total 
compensation is variable and dependent upon the attainment of 
strategic and financial goals, individual performance objectives, 
and the appreciation in value of the Common Stock. 
 
     There are three basic components to the Company's "pay for performance" 
system: base pay; annual incentive bonus; and long-term, equity-based 
incentive compensation.  Each component is addressed in the context of 
individual and Company performance, competitive conditions and equity 
among employees.  In determining competitive compensation levels, the 
Company analyzes information from several independent surveys which 
include information regarding the general industry as well as other 
consumer product companies.  Since the Company's market for executive 
talent extends beyond the sports and fitness industry, the survey 
data includes global name-brand consumer product companies with 
sales in excess of $1 billion.  A comparison of the Company's financial 
performance with that of the companies and indices shown in the 
Performance Graph is only one of many factors considered by the 
Committee to determine executive compensation. 
 
     BASE PAY.  Base pay is designed to be competitive, although 
conservative (generally in the second quartile) as compared to salary levels 
for equivalent executive positions at other global consumer product 
companies.  The executive's actual salary within this competitive framework 
will vary based on responsibilities, experience, leadership, potential 
future contribution, and demonstrated individual performance (measured 
against strategic management objectives such as maintaining customer 
satisfaction, fostering innovative products, strengthening market share, 
and expanding the markets for the Company's products).  The types and 
relative importance of specific financial and other business objectives 
vary among the Company's executives depending on their positions and the 
particular operations or functions for which they are responsible.  The 
Company's philosophy and practice is to place a relatively greater 
emphasis on the incentive components of compensation. 
 
     ANNUAL INCENTIVE BONUS.  Each executive is eligible to receive an 
annual cash bonus under the Executive Performance Sharing Plan 
(described later in this Proxy Statement).  The "target" level for 
that bonus, like the base salary level, is set with reference to 
Company-wide bonus programs, as well as competitive conditions.  These 
target levels are intended to motivate the Company's executives 
by providing substantial bonus payments for the achievement of 
financial goals within the Company's business plan.  An executive 
receives a percentage of his or her target bonus depending on the 
extent to which the Company achieves financial performance 
goals set by the Committee and the Board, as measured by the Company's 
net income before taxes.  Bonuses may exceed the target if the Company's 
performance exceeds the goal. 
 
     LONG-TERM, EQUITY-BASED INCENTIVE COMPENSATION.  The long-term 
equity-based compensation program is tied directly to shareholder 
return.  Under the current program, long-term incentive compensation 
consists of stock options, 25% of which vest in each of the four years 
after grant.  Stock options are awarded with an exercise price equal to 
the fair market value of the Class B Common Stock on the date of 
grant.  Accordingly, the executive is rewarded only if the market price 
of the Class B Common Stock appreciates. 
 
     Since long-term options vest over time, the Company periodically 
grants new options to provide continuing incentives for future performance. 
The size of previous grants and the number of options held are considered 
by the Stock Option Committee, but are not entirely determinative of future 
grants.  Like base pay, the grant is set with regard to competitive 
considerations, and each individual's actual grant is based upon 
individual performance measured against the criteria described in the 
preceding paragraphs and the executive's potential for future contributions. 
 
     Stock options are designed to align the interests of the Company's 
executives with those of shareholders by encouraging executives to enhance 
the value of the Company and, hence, the price of the Common Stock and 
the shareholders' return.  In addition, through deferred vesting, this 
component of the compensation system is designed to create an incentive 
for the individual executive to remain with the Company. 
 
     OTHER PLANS.  The Company maintains combined profit sharing and 
401(k) retirement plans.  Under the profit sharing retirement plan, the 
Company annually contributes to a trust on behalf of employees, including 
executive officers, an amount that has historically approximated 1.7% 
of the Company's earnings.  That percentage is determined by the Board of 
Directors, and in the past five fiscal years has represented a yearly 
contribution of between 5.07 to 8.42% of each employee's earnings.  This 
retirement plan serves to retain employees and executives, since profit 
sharing funds do not fully vest until after five years of employment 
with the Company. 
 
     Under the 401(k) retirement plan, the Company contributes up to 2.5% 
of each employee's earnings as a matching contribution.  This matching 
contribution is invested entirely in NIKE Class B Stock, which strengthens 
the linkage between employee and shareholder interests. 
 
     ANNUAL REVIEWS.  Each year, the Committee reviews the executive 
compensation policies with respect to the linkage between executive 
compensation and the creation of shareholder value, as well as the 
competitiveness of the programs.  The Committee determines what changes, 
if any, are appropriate in the compensation programs for the following 
year.  In conducting the annual review, the Committee considers information 
provided by Human Resources staff and uses surveys and reports 
prepared by independent compensation consultants. 
 
     Each year, the Committee, with the President and Human Resources 
staff, reviews the individual performance of each of the other executive 
officers and the President's recommendations with respect to the 
appropriate compensation levels and awards.  The Committee makes 
recommendations to the Board of Directors for final approval of all 
compensation matters except for stock option grants, which are made by 
the Stock Option Committee.  The Committee also reviews with the President 
and the Human Resources staff the financial and other strategic 
objectives, such as those identified above, for each of the senior 
executive officers for the following year. 
 
     In fiscal year 1995, awards to executive officers as a group reflected 
(i) the Company's record revenues and earnings, and (ii) 
continued progress toward strategic goals such as expansion into 
international markets.  The Committee also considered the other factors 
and considerations described above.  Accordingly, as a group the named 
executive officers received approximately 150% of their targeted 
incentive bonuses. 
 
     CHIEF EXECUTIVE OFFICER.  In reviewing Mr. Knight's performance, the 
Committee focused primarily on the Company's outstanding performance in 
fiscal year 1995, which resulted from substantial increases in sales 
and earnings, and progress toward the achievement of various strategic 
and financial objectives identified above.  Accordingly, Mr. Knight 
received an incentive bonus of $787,500.  The Committee increased Mr. 
Knight's base salary for the 1996 fiscal year to approximately $945,000. 
 
     Mr. Knight's position as the founder of and a substantial 
shareholder in the Company provides an effective long-term performance 
incentive tied directly to shareholder return.  Accordingly, he received 
no stock option awards. 
 
	SECTION 162(m) OF THE INTERNAL REVENUE CODE.  The Company has 
proposed an Executive Performance Sharing Plan for adoption by 
the shareholders.  The Plan is designed to satisfy the performance- 
based exception to the Section 162(m) limitation on deductibility with 
respect to incentive bonus compensation for named executive officers.  
Moreover, the Company will likely take actions within the allowable 
transition period to exempt the performance-based stock option plan 
from the deductibility limitation.  
 
Members of the Personnel Committee: 
 
        Jill K. Conway 
        Ralph DeNunzio, Chairman 
        John E. Jaqua 
        John R. Thompson, Jr. 
 
 
 
PERFORMANCE GRAPH 
 
    The  following graph demonstrates a five-year comparison of 
cumulative total returns for NIKE's Class B Stock, the Standard & Poor's 
500 Stock Index, and the Standard & Poor's Shoes and Apparel Indices. The 
graph assumes an investment of $100 on May 31, 1990 in each of the Company' 
Common Stock, and the stocks comprising the Standard & Poor's 500 Stock 
Index and the Standard & Poor's Shoes and Apparel Indices.  Each of the 
indices assumes that all dividends were reinvested. 
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC 
 
<TABLE> 
<CAPTION> 
           NIKE, Inc.       S&P 500 Index    S&P Shoes Index    S&P Apparel Index 
<S>           <C>              <C>                <C>                 <C> 
1990           100              100                100                 100   
1991           102.53           111.79             116.47              129.79 
1992           151.22           122.81             150.11              131.29 
1993           190.79           137.06             184.09              129.35 
1994           157.79           142.90             156.47              108.71 
1995           213.78           171.75             181.64              111.19 
</TABLE> 
 
- --------- 
  The Standard & Poor's Shoe Index consists of NIKE, Reebok International, 
Brown Group, Inc. and Stride Rite Corporation. The Standard & Poor's Apparel 
Index consists of  Liz Claiborne, Inc., Russell Corp., Fruit of the Loom, 
Springs Industries, Inc. and VF Corp.  The Standard & Poor's Shoe 
and Apparel Indices include companies in each of two major lines of 
business in which the Company competes.  The indices do not encompass all 
of the Company's competitors, nor all product categories and lines of 
business in which the Company is engaged. 
 
    THE STOCK PERFORMANCE SHOWN ON THE GRAPH ABOVE IS NOT NECESSARILY 
INDICATIVE OF FUTURE PERFORMANCE. THE COMPANY WILL NOT MAKE NOR ENDORSE ANY 
PREDICTIONS AS TO FUTURE STOCK PERFORMANCE. 
 
 
PERSONNEL COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION 
 
    The members of the Personnel Committee of the Board of Directors during 
the fiscal year ended  May 31, 1995, are listed  above. The Committee is 
composed solely of non-employee directors. Mr. Jaqua serves as Secretary of 
the Company, but is not an employee.  During the fiscal year, the Company 
paid Harbor Point Associates, Inc., of which director Ralph D. DeNunzio is 
President, $100,000 for financial consulting services, and paid director 
John  R. Thompson, Jr. $351,000 for services rendered pursuant to an 
endorsement contract.  The Company expects to pay Mr. DeNunzio, or his 
firm, and Mr. Thompson for additional legal and  consulting work that may 
be performed by them for the Company during fiscal 1996. 
 
EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT 
AND CHANGE-IN-CONTROL ARRANGEMENTS 
 
    An agreement between the Company and President and Chief Operating 
Officer, Dr. Thomas E. Clarke, contains a covenant not to compete that 
extends for one year following the termination of Dr. Clarke's employment 
with the Company.  The agreement provides that if Dr. Clarke voluntarily 
resigns, the Company will make monthly payments to him during the one-year 
noncompetition period in an amount equal to one-half of Dr. Clarke's last 
monthly salary.  The agreement provides further that if Dr. Clarke's 
employment is terminated by the Company, the Company will make monthly 
payments to him during the one-year noncompetition period in an amount 
equal to Dr. Clarke's last monthly salary.  The Company may unilaterally 
waive the covenant not to compete.  If the covenant is waived, the 
Company will not be required to make the payments described above for 
the months as to which the waiver applies. 
 
     The Company has a similar agreement with Vice President Mark G. Parker 
that extends from one year following the termination of Mr. Parker's 
employment with the Company.  The agreement provides that if Mr. Parker 
voluntarily resigns, the Company will make monthly payments to him 
during the one-year noncompetition period in an amount equal to the 
greater of (i) $20,833 or (ii) one-twenty-fourth of the total salary 
and bonuses received by Mr. Parker durinng the 12-month period immediately 
preceding his resignation.  The agreement provides further that if Mr. 
Parker's employment is terminated by the Company, the Company will 
make monthly payments to him during the one-year noncompetition period 
in an amount equal to the greater of $41,667 or (ii) one-twelfth of the 
total salary and bonuses received by Mr. Parker during the 12-month 
period immediately preceding his termination.  If Mr. Parker is 
terminated without cause, the parties may mutually agree to waive the 
covenant not to compete, and if Mr. Parker is terminated for cause, 
the Company may unilaterally waive the covenant.  If the covenant is 
waived, the Company will not be required to make the payments described 
above for the months as to which the waiver applies. 

 
CERTAIN TRANSACTIONS 
 
    During the fiscal year ended May 31, 1995, the Company paid the law 
firm of Bullivant, Houser, Bailey, Pendergrass &  Hoffman, of which 
director Douglas G. Houser is a partner, approximately $61,219 for services 
rendered. During the same period, the Company paid Harbor Point Associates, 
Inc., of which director Ralph D. DeNunzio is President, $100,000 for 
financial consulting services, paid Robanna, Inc., which is owned by 
director John R. Thompson, Jr. $351,000 for services rendered 
pursuant to an endorsement contract, and paid director Kenichi Ohmae 
$45,000 for business and financial consulting services. The Company 
expects to pay  Mr. Houser, or his law firm, Mr. DeNunzio, or his 
firm, Mr. Thompson and Mr. Ohmae for additional legal  and consulting 
services that may be performed by them for the Company during fiscal 
year 1996. 
 
INDEBTEDNESS OF MANAGEMENT 
 
    On July 19, 1994 the Company loaned $500,000 at 5.65% per annum to 
President Thomas E. Clarke for the purchase of a second home.  The 
loan is secured by the second home, and must be repaid within 180 days 
following termination of employment.  As an inducement to remain employed 
by the Company, the Company has agreed to forgive $100,000 of the loan 
commencing January 1, 2000 and on each of the four anniversary dates 
thereafter, provided that Dr. Clarke remains employed by the Company.
 
 
                                   PROPOSAL 2 
                 APPROVAL OF INCREASE IN AUTHORIZED COMMON STOCK 
 
 
      The Board of Directors recommends that shareholders of the Company 
approve an amendment to Article IV of the Company's Restated Articles of 
Incorporation, as amended, to increase the Company's authorized Class A 
Stock from 60,000,000 to 110,000,000 shares and the authorized Class B 
Stock from 150,000,000 shares to 330,000,000 shares. 
 
     The reason for this amendment is to permit the Company to effect one 
or more stock splits by means of a stock dividend.  The Company currently 
does not have sufficient authorized Class B shares to effect a 2-for-1 
stock split.  The Board of Directors has not approved such a split, but 
believes it to be desirable to have that flexibility. 
 
     The proposed increase in the Company's authorized Common Stock would 
be large enough to permit the Board of Directors to effect additional stock 
splits or stock dividends in the future if the Board determines at such 
time that such action would be in the best interests of the Company.  
While the proposed amendment is intended to facilitate such future stock 
splits or stock dividends, such shares could also be used for other purposes 
such as future financing and acquisitions of property, including stock or 
assets of other businesses, if deemed desirable by the Board.  Although the 
Company considers potential acquisitions from time to time, the Board has 
no present plans to use any of the authorized unissued shares of the Company 
for such purpose.  Additional shares could also be used to dilute the 
stock ownership of persons seeking to obtain control of the Company.  
however, the Company is not proposing this amendment for that purpose. 
 
     The additional shares of Common Stock for which authorization 
is sought would be identical to the shares of Common Stock the Company 
now has authorized.  Holders of Common Stock do not have preemptive rights 
to subscribe to additional securities which may be issued by the Company. 
 
     The Board of Directors considers this amendment advisable to permit a 
stock split and to provide flexibility for future stock splits, stock 
dividends and capital requirements.  Approval of this amendment by the 
shareholders at the Annual Meeting may avoid the expensive procedure of 
calling and holding a special meeting of shareholders for such a purpose 
at a later date. 
 
     Approval of Proposal 2 would require (i) the presence at the Annual 
Meeting of a majority of the outstanding shares of Class A Stock and a 
majority of the outstanding shares of Class B Stock, and (ii) that in each 
such class the number of shares voting in favor of this Proposal exceeds 
the number of shares voting against this Proposal.  Abstentions and broker 
non-votes are counted for purposes of determining whether a quorum exists 
but are not counted as voting either for or against and therefore have no 
effect on the results of the vote. 
 
 
                                  PROPOSAL 3 
                APPROVAL OF EXECUTIVE PERFORMANCE SHARING PLAN 
 
     In 1993, the Internal Revenue Code was amended to add Section 162(m), 
which prevents a publicly held corporation from taking federal income tax 
deductions previously allowed for compensation in excess of $1 million per 
year paid to the named executive officers whose compensation is disclosed 
in the corporation's proxy statement.  The Code, however exempts 
compensation that qualifies as "performance-based". 
 
     In view of the changes to the tax laws, the Board of Directors has 
adopted, and proposed for approval by the shareholders, the Executive 
Performance Sharing Plan (the "Plan").  The purpose of the Plan is to 
satisfy Internal Revenue Code requirements for shareholder-approved, 
performance-based compensation in order to preserve the Company's 
income tax deduction for annual incentive bonus payments to the named 
executive officers.  The Plan is a continuation of the previously existing 
incentive bonus program for corporate officers, and is similar to the 
incentive bonus program for all employees of the Company.  The following 
summary of the Plan is qualified in its entirety by reference to the terms 
of the Plan, a copy of which is attached as Exhibit A to this Proxy 
Statement. 
 
     Persons Covered.  The persons covered by the Plan are all corporate 
officers of the Company.  Under the Company's Bylaws, corporate officers 
are those elected by the Board of Directors.  The corporate officers 
include nearly all of the Company's executive officers, a total of eight 
persons.  Other officers and employees of the Company will continue to be 
eligible to receive annual cash incentive bonuses outside of the Plan. 
 
     Administration.  Grants of target awards under the Plan and all 
other decisions regarding the administration of the Plan will be made 
by the Personnel Committee of the Board of Directors, or if the Personnel 
Committee is not comprised solely of "outside directors" as that term 
is defined in regulations under Section 162(m), another Board committee 
consisting solely of outside directors (the "Committee"). 
 
     Target Awards.  Within 90 days of the beginning of each fiscal year 
of the Company, the Committee will establish for each corporate officer 
the performance target or targets and related target awards payable 
in cash upon meeting the performance targets for the year.  Performance 
targets must be expressed as an objectively determinable level of 
performance of the Company or any subsidiary, division or other unit of 
the Company, based on one or more of the following:  net income, net 
income before taxes, operating income, revenues, return on sales, 
return on equity, earnings per share, total shareholder return, or any 
of the foregoing before the effect of acquisitions, divestitures, accounting 
changes, restructuring, or other special charges, as determined by the 
Committee at the time of establishing the performance target.  The 
maximum target award for a corporate officer in any year will be the lesser 
of 150% of the officer's base salary established at the beginning of the 
year, or $2 million. 
 
     Determination of Award Payouts.  At the end of each fiscal year,
the Committee will certify the attainment of the performance targets 
and the calculation of the payouts of the related target awards.  No 
award shall be paid if the related performance target is not met, but 
the Committee may, in its discretion, reduce or eliminate an officer's 
calculated award based on circumstances relating to the performance of 
the Company or the officer. 
 
     Effective Date.  If approved by shareholders, the Plan will be 
effective as of June 1, 1995. 
 
     Amendment and Termination.  The Plan may be amended by the Committee, 
with the approval of the Board of Directors, at any time except to the 
extent that shareholder approval would be required to maintain the 
qualification of Plan awards as performance-based compensation.  Unless 
reapproved by the shareholders, the Plan will terminate at the first 
meeting of shareholders of the Company in the year 2000. 
 
     1996 Target Awards.  In June 1995, the Committee established 
performance targets and target awards under the Plan for the corporate 
officers for fiscal 1996.  As in prior years under the Company's previously 
existing annual incentive bonus program, target awards for fiscal 1996 
are based on the achievement of pre-established target levels of net 
income before taxes.  The actual amounts to be paid under those awards 
cannot be determined at this time, as such amounts are dependent upon 
the Company's performance for the current fiscal year.  However, since 
the Plan is a continuation of the previously existing annual incentive 
bonus program, shareholders may assume that if the Plan had been in effect 
for fiscal 1995, the actual bonus compensation received by the Named 
Officers as shown in the Summary Compensation Table on page ------ would 
have been received under the Plan.  All corporate officers as a group, 
including the Named officers, received bonus compensation for fiscal 
1995 of $2,551,875. 
 
     Board Recommendation.  the Board of Directors recommends that 
shareholders vote for approval of the Plan.  Holders of Class A Stock 
and Class B Stock will vote together as a single class on Proposal 3.  
If a quorum is percent at the Annual Meeting, Proposal 3 will be approved 
if the number of shares voted in favor of the proposal exceeds the 
number of shares voting against the proposal.  Abstentions and broker 
non-votes are counted for purposes of determining whether a quorum 
exists, but are not counted as voting either for or against and 
therefore have no effect on the results of the vote. 
 
 
                                   PROPOSAL 4 
 
                    RATIFICATION OF INDEPENDENT ACCOUNTANTS 
 
    The Board of Directors of the Company, upon recommendation of its 
Audit Committee, has appointed Price Waterhouse as independent 
accountants to examine the Company's consolidated financial statements 
for the fiscal year May 31, 1996 and to render other professional services 
as required. 
 
    The appointment of Price Waterhouse is being submitted to shareholders 
for ratification. 
 
    Price Waterhouse has served as independent accountants to the Company 
since 1971.  Representatives of Price Waterhouse will be present at the 
Annual Meeting and are expected to be available to respond to questions. 
 
                             SHAREHOLDER PROPOSALS 
 
    A proposal by a shareholder for inclusion in the Company's proxy 
statement and form of proxy for the 1996  annual meeting of shareholders 
must be received by NIKE at One Bowerman Drive, Beaverton, Oregon 
97005-6453, Attention:  Lindsay D. Stewart, Assistant Secretary, on or 
before April 9, 1996 in order to be eligible for such inclusion. 
 
 
                                 OTHER MATTERS 
 
    As of the time this proxy statement was printed, management was 
unaware of any proposals to be presented for consideration at the Annual 
Meeting other than those set forth herein, but if other matters do properly 
come before the Annual Meeting, the persons named in the proxy will vote 
the shares represented by such proxy according to their best judgment.  The 
Company's bylaws prescribe that a shareholder may bring matters before an 
annual meeting only if such shareholder has given the Company advance 
written notice of such matters.  For purposes of the 1995 Annual Meeting, 
such notice must be received on or before August 18, 1995 by Lindsay D. 
Stewart, Assistant Secretary of the Company, at One Bowerman 
Drive, Beaverton, Oregon 97005-6453. 
 
    A COPY OF NIKE'S 1995 ANNUAL REPORT ON FORM 10-K WILL BE 
AVAILABLE TO SHAREHOLDERS WITHOUT CHARGE UPON REQUEST TO: INVESTOR 
RELATIONS, NIKE, INC., ONE BOWERMAN DRIVE, BEAVERTON, OREGON 97005-6453. 
 
                                    For the Board of Directors 
 
                                    JOHN E. JAQUA 
                                    SECRETARY 
 
 
 
 
 EXHIBIT A 
 
                                  NIKE, Inc. 
 
                       EXECUTIVE PERFORMANCE SHARING PLAN 
 
     This is the Executive Performance Sharing Plan of NIKE, Inc. for 
the payment of incentive compensation to designated employees. 
 
Section 1.  Definitions.  The following terms have the following meanings: 
 
Board:  The Board of Directors of the Company. 
 
Code:  The Internal Revenue Code of 1986, as amended. 
 
Committee:  The Personnel Committee of the Board, provided however, if 
the Personnel Committee of the Board is not composed entirely of Outside 
Directors, the "Committee" shall mean a committee composed entirely of at 
least two Outside Directors appointed by the Board from time to time. 
 
Company:  NIKE, Inc. 
 
Exchange Act:  The Securities Exchange Act of 1934, as amended. 
 
Outside Directors:  The meaning ascribed to this term in Section 162(m) 
of the Code and the regulations proposed or adopted thereunder. 
 
Performance Target:  An objectively determinable level of performance as 
selected by the Committee to measure performance of the Company or any 
subsidiary, division, or other unit of the Company for the Year based on 
one or more of the following: net income, net income before taxes, 
operating income, revenues, return on sales, return on equity, earnings 
per share, total shareholder return, or any of the foregoing before the 
effect of acquisitions, divestitures, accounting changes, restructuring, 
or other special charges, as determined by the Committee at the time of 
establishing a Performance Target. 
 
Plan:  The Executive Performance Sharing Plan of the Company. 
 
Target Award:  An amount of cash compensation to be paid to a Plan 
participant based on achievement of a particular Performance Target 
level established by the Committee, expressed as a percentage of the 
participant's base salary at the beginning of the Year, determined in 
accordance with guidelines established by the Committee. 
 
Year:  The fiscal year of the Company. 
 
     Section 2.  Objectives.  The objectives of the Plan are to: 
 
     (a)     recognize and reward on an annual basis the Company's 
corporate officers for their contributions to the overall profitability 
and performance of the Company; and 
 
     (b)     qualify compensation under the Plan as "performance-based 
compensation" within the meaning of Section 162(m) of the Code and the 
regulations promulgated thereunder. 
 
     Section 3.  Administration.  The Plan will be administered by the 
Committee.  Subject to the provisions of the Plan, the Committee will have 
full authority to interpret the Plan, to establish and amend rules and 
regulations relating to it, to determine the terms and provisions for 
making awards and to make all other determinations necessary or advisable 
for the administration of the Plan. 
 
     Section 4.  Participation.  Participation in the Plan shall be 
limited to individuals who are corporate officers of the Company.  
 
     Section 5.  Determination of the Performance Targets and Awards.  
The Committee shall determine, in its sole discretion, the Performance 
Targets and Target Award opportunities for each participant, within 90 
days of the beginning of each Year.  The Committee may establish 
(i) several Performance Target levels for each participant, each 
corresponding to a different Target Award opportunity, and (ii) different 
Performance Targets and Target Award opportunities for each participant 
in the Plan.  The maximum Target Award opportunity under the Plan for a 
participant in any Year shall be the lesser of 150% of the participant's 
base salary established at the beginning of the Year, or $2 million.  For 
competitive reasons, the specific Performance Targets determined by the 
Committee will not be publicly disclosed. 
 
     Section 6.  Determination of Plan Awards.  At the conclusion of the 
Year, in accordance with Section 162(m)(4)(C)(iii) of the Code, prior to 
the payment of any award under the Plan, the Committee shall certify in 
the Committee's internal meeting minutes the attainment of the Performance 
Targets for the Year and the calculation of the awards.  No award shall 
be paid if the related Performance Target is not met.  In no event shall 
an award to any participant exceed the lesser of 150% of the participant's 
base salary, or $2 million.  The Committee may, in its sole discretion, 
reduce or eliminate any participant's calculated award based on 
circumstances relating to the performance of the Company or the 
participant.  Awards will be paid in cash as soon as practicable 
following the Committee's certification of the awards. 
 
     Section 7.  Termination of Employment.  The terms of a Target Award 
may provide that in the event of a participant's termination of employment 
for any reason during a Year, the participant (or his or her beneficiary) 
will receive, at the time provided in Section 6, all or any portion of the 
award to which the participant would otherwise have been entitled. 
 
     Section 8.  Miscellaneous. 
 
     (a)     Amendment and Termination of the Plan.  The Committee with the 
approval of the Board may amend, modify or terminate the Plan at any time 
and from time to time except insofar as approval by the Company's 
shareholders is required pursuant to Section 162(m)(4)(C)(ii) of the Code.  
The Plan shall terminate at the first shareholder meeting that occurs in 
the fifth year after the Company's shareholders approve the Plan.  
Notwithstanding the foregoing, no such amendment, modification or 
termination shall affect the payment of Target Awards previously established. 

     (b)     No Assignment.  Except as otherwise required by applicable 
law, no interest, benefit, payment, claim or right of any participant 
under the plan shall be subject in any manner to any claims of any creditor 
of any participant or beneficiary, nor to alienation by anticipation, sale, 
transfer, assignment, bankruptcy, pledge, attachment, charge or encumbrance 
of any kind, and any attempt to take any such action shall be null and void.
 
     (c)     No Rights to Employment.  Nothing contained in the Plan shall 
give any person the right to be retained in the employment of the Company 
or any of its subsidiaries.  The Company reserves the right to terminate a 
participant at any time for any reason notwithstanding the existence of the 
Plan. 
 
     (d)     Beneficiary Designation.  The Committee shall establish such 
procedures as it deems necessary for a participant to designate a 
beneficiary to whom any amounts would be payable in the event of a 
participant's death. 
 
     (e)     Plan Unfunded.   The entire cost of the Plan shall be paid 
from the general assets of the Company.  The rights of any person to 
receive benefits under the Plan shall be only those of a general 
unsecured creditor, and neither the Company nor the Board nor the Committee 
shall be responsible for the adequacy of the general assets of the Company 
to meet and discharge Plan liabilities, nor shall the Company be required 
to reserve or otherwise set aside funds for the payment of its obligations 
hereunder. 
 
     (f)     Applicable Law.  The Plan and all rights thereunder shall be 
governed by and construed in accordance with the laws of the State of 
Oregon. 
 
 
                                 NOTICE OF ANNUAL 
                                    MEETING 
                                      AND 
                                 PROXY STATEMENT 
                                   ---------
 
                               SEPTEMBER 18, 1995 
                               BEAVERTON, OREGON 
                                   --------- 
  

                                      [LOGO] 
                                      [LOGO] 
               This proxy statement is printed on recycled paper 
 
                                       PROXY 



                                      NIKE, INC. 
                              CLASS A COMMON STOCK PROXY 
                     SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS 
                FOR THE 1995 MEETING OF SHAREHOLDERS -- SEPTEMBER 18, 1995 
 
 
The undersigned hereby appoints Philip H. Knight, Thomas E. Clarke and 
Douglas G. Houser, and each of them, proxies with full power of 
substitution, to vote, as designated below, on behalf of the undersigned 
all shares of Class A Common Stock which the undersigned may be entitled 
to vote at the Annual Meeting of Shareholders of NIKE, Inc. on September 18, 
1995, and any adjournments thereof, with all powers that the undersigned 
would possess if personally present. A majority of the proxies or 
substitutes present at the meeting may exercise all powers granted hereby. 
 
                                           (change of address/comments) 
Election of Directors, Nominees: 
                                              ____________________________ 
Ralph D. DeNunzio; Richard K. Donahue; 
Douglas G. Houser; John E. Jaqua;             ____________________________ 
Philip H. Knight; Kenichi Ohmae; 
Ralph A. Pfeiffer, Jr.; Charles W. Robinson;  ____________________________ 
Michael Spence; John R. Thompson, Jr. 
 
 
You are encouraged to specify your choices by marking the appropriate 
boxes, SEE REVERSE SIDE, but you need not mark any boxes if you wish to 
vote in accordance with the Board of Directors' recommendations. The 
proxies cannot vote your shares unless you sign and return this card. 
      ------------------ 
                                                        |See Reverse side| 
                                                        ------------------ 
 
 
 
- ----- Please mark your                                                 9317 
| X | votes as in this 
- ----- example. 
       
 
The shares represented by this proxy will be voted as specified, but if no 
specification is made, this proxy will be voted FOR the election of the 
nominees for director and FOR approval of Proposals 2, 3 and 4. The 
proxies may vote in their discretion as to other matters which may come 
before the meeting. 
 
 
1. Election of Directors                 For       Withheld 
   (see reverse)                        -----        ----- 
                                        |   |        |   | 
                                        -----        ----- 
 
   For, except vote withheld from the following nominees: 
 
   ______________________________________________________ 
 
2. Proposal to amend the Articles of     For       Withheld 
   Incorporation to increase the        -----        ----- 
   number of authorized shares.         |   |        |   | 
                                        -----        ----- 
 
3.  Proposal to approve the              For      Withheld 
    Executive Performance Sharing Plan   -----       ----- 
                                         |   |       |   | 
                                       -----       ----- 
 
4. Proposal to ratify the        For       Against       Abstain 
   appointment of Price         -----       -----         ----- 
   Waterhouse as                |   |       |   |         |   | 
   independent accountants.     -----       -----         ----- 
                      
 
 
SIGNATURE(S)_____________________________    Date___________________ 
(Please date and sign above exactly as your name or names appear 
hereon. Joint owners should each sign personally. Corporate proxies 
should be signed in full corporate name by an authorized officer and 
attested. Persons signing in a fiduciary capacity should indicate 
their full titles in such capacity.) 
 
 
 
                                      PROXY 
 
 
                                   NIKE, INC. 
                           CLASS B COMMON STOCK PROXY 
                  SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS 
            FOR THE 1995 MEETING OF SHAREHOLDERS - September 18, 1995 
 
The undersigned hereby appoints Philip H. Knight, Thomas E. Clarke and 
Douglas G. Houser, and each of them, proxies with full power of 
substitution, to vote, as designated below, on behalf of the undersigned 
all shares of Class B Common Stock which the undersigned may be entitled 
to vote at the Annual Meeting of Shareholders of NIKE, Inc. on September 18, 
1995, and any adjournments thereof, with all powers that the undersigned 
would possess if personally present. A majority of the proxies or 
substitutes present at the meeting may exercise all powers granted hereby. 
 
                                               (change of address/comments) 
Election of Directors, Nominees:
                                          --------------------------------- 
William J. Bowerman 
Thomas E. Clarke                          --------------------------------- 
Jill K. Conway 
Delbert J. Hayes                          --------------------------------- 
 
                                          --------------------------------- 
 
 
 
YOU ARE ENCOURAGED TO SPECIFY YOUR CHOICES BY MARKING THE APPROPRIATE 
BOXES, SEE REVERSE SIDE, BUT YOU NEED NOT MARK ANY BOXES IF    ------------- 
YOU WISH TO VOTE IN ACCORDANCE WITH THE BOARD OF DIRECTORS'    |SEE REVERSE| 
RECOMMENDATIONS. THE PROXIES CANNOT VOTE YOUR SHARES           |    SIDE   | 
UNLESS YOU SIGN AND RETURN THIS CARD.                          ------------- 
 
<PAGE> 
 
- -----  Please mark your                                             9316 
| X |  votes as in this 
- -----  example.
 
The shares represented by this proxy will be voted as specified, but if no 
specification is made, this proxy will be voted FOR the election of the 
nominees for director and FOR approval of Proposals 2, 3 and 4. The proxies 
may vote in their discretion as to other matters which may come before the 
meeting.


                                                  FOR              WITHHELD
1.   Election of Directors                       -----              -----
     (see reverse side)                          |   |              |   |
                                                 -----              ---- 
 
For, except vote withheld from the following nominee(s):

- ---------------------------------------------------------

2. Proposal to amend the Articles of     For       Withheld 
   Incorporation to increase the        -----        ----- 
   number of authorized shares.         |   |        |   | 
                                        -----        ----- 
 
3.  Proposal to approve the              For      Withheld 
    Executive Performance Sharing Plan  -----       ----- 
                                        |   |       |   | 
                                        -----       ----- 
 
                                              FOR     AGAINST   ABSTAIN 
4   Proposal to ratify the appointment of    -----     -----     ----- 
     Price Waterhouse as independent         |   |     |   |     |   | 
     accountants.                            -----     -----     ----- 
 
 
 
 
SIGNATURE(S)_____________________________________     DATE____________ 
(Please date and sign above exactly as your name or names appear hereon. 
Joint owners should each sign personally. Corporate proxies should be 
signed in full corporate name by an authorized officer and attested. 
Persons signing in a fiduciary capacity should indicate their full title 
in such capacity.) 
 



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