NIKE INC
10-Q, 1996-10-15
RUBBER & PLASTICS FOOTWEAR
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                            SECURITIES AND EXCHANGE COMMISSION 
 
 
                                Washington, D.C.  20549 
 
                                       FORM 10-Q 
 
                    FOR QUARTERLY REPORTS UNDER SECTION 13 OR 15 (d) OF 
                        THE SECURITIES AND EXCHANGE ACT OF 1934 
 
For the Quarter Ended August 31, 1996 Commission file number - 1-10635 
 
                                       NIKE, Inc.         
 
                (Exact name of registrant as specified in its charter) 
 
                   OREGON                                  93-0584541 
 
          (State or other jurisdiction of             (I.R.S. Employer 
          incorporation or organization)              Identification No.) 
 
          One Bowerman Drive, Beaverton, Oregon    97005-6453 
 
          (Address of principal executive offices)        (Zip Code) 
 
Registrant's telephone number, including area code (503) 671-6453 
 
Indicate by check mark whether the registrant (1) has filed all reports 
 
required to be filed by Section 13 or 15 (d) of the Securities Exchange 
 
Act of 1934 during the preceding 12 months (or for such shorter period 
 
that the registrant was required to file such reports), and (2) has been 
 
subject to such filing requirements for the past 90 days 
 
Yes  X   No     . 
    ___      ___ 
 
Common Stock shares outstanding as of August 31, 1996 were: 
                                   _________________ 
 
                    Class A          50,990,185 
 
                    Class B          93,019,323 
                                   ____________ 
                                    144,009,508 
                                    =========== 
 
 
                        PART 1 - FINANCIAL INFORMATION 
 
Item 1.  Financial Statements 
                                   NIKE, Inc. 
 
                      CONDENSED CONSOLIDATED BALANCE SHEET 
 
                                                       Aug. 31,      May 31, 
                                                         1996         1996 
                                                       ________      _______ 
 
                                                           (in thousands) 
 
                                  ASSETS 
                                                                 
Current assets: 
     Cash and equivalents                            $  398,098   $  262,117 
     Accounts receivable                              1,627,046    1,346,125 
     Inventories (Note 3)                               909,414      931,151 
     Deferred income taxes                               88,852       93,120 
     Prepaid expenses                                   120,298       94,427 
                                                     __________    _________  

     Total current assets                             3,143,708    2,726,940 
 
Property, plant and equipment                         1,116,998    1,047,705 
     Less accumulated depreciation                      425,420      404,246 
                                                     __________   __________ 
                                                        691,578      643,459 
 
Identifiable intangible assets and goodwill             469,332      474,812 
Deferred income taxes and other assets                  121,210      106,417 
                                                     __________   __________ 
 
                                                     $4,425,828   3,951,628 
                                                     ==========   ========== 
             LIABILITIES AND SHAREHOLDERS' EQUITY 
Current liabilities: 
     Current portion of long-term debt               $    4,175   $    7,301 
     Notes payable                                      539,210      445,064 
     Accounts payable                                   416,600      455,034 
     Accrued liabilities                                525,738      480,407 
     Income taxes payable                               141,287       79,253 
                                                     __________   __________ 
 
          Total current liabilities                   1,627,010    1,467,059 
Long-term debt                                          107,247        9,584 
Deferred income taxes                                     1,764        1,883
Other liabilities                                        32,559       41,402 
Commitments and contingencies (Note 4)                       --           -- 
Redeemable Preferred Stock                                  300          300 
Shareholders' equity: 
     Common Stock at stated value (Note 2): 
          Class A convertible-50,990 and 
            51,120 shares outstanding                       152          153 
          Class B-93,019 and 92,509 shares 
               outstanding                                2,704        2,702 
     Capital in excess of stated value                  170,712      154,833 
     Foreign currency translation 
       adjustment                                        (7,190)     (16,501) 
     Retained earnings                                2,490,570    2,290,213 
                                                     ___________  __________ 
 
                                                      2,656,948    2,431,400 
                                                     ___________  __________ 
 
                                                     $4,425,828   $3,951,628 
                                                     ==========   ========== 
 
 
 The accompanying Notes to Condensed Consolidated Financial Statements are 
an integral part of this statement. 
 
 
                                     NIKE, Inc. 
 
 
                     CONDENSED CONSOLIDATED STATEMENT OF INCOME 
 
<TABLE> 
<CAPTION> 
                                       Three Months Ended  
                                           August 31, 
                                      __________________ 
 
                                         1996     1995*  
                                         ____     ____ 
 
                            (in thousands, except per share data) 
<S>                                  <C>         <C>      
Revenues                             $2,281,926  $1,700,020
                                      _________   _________ 
 
Costs and expenses: 
     Cost of sales                    1,362,119   1,013,379 
     Selling and administrative         529,537     369,043 
     Interest                            12,666      11,251 
     Other expense (income)               8,641      10,249 
                                       ________     ________  

                                      1,912,963   1,403,922 
                                       ________     ________  
  
Income before income taxes              368,963     296,098 
 
Income taxes                            142,900     114,000 
                                       ________    ________ 
 
Net income                           $  226,063  $  182,098 
                                      =========   ========= 

Net income per common share(Note 2)  $     1.53  $     1.25 
                                      =========   ========= 
Dividends declared per common share  $      .15  $     .125 
                                      =========   ========= 
 
Average number of common and 
 common equivalent shares (Note 2)      148,184     145,852 
                                      =========   =========  
</TABLE>
 
*For comparable purposes with 1996, results for the three months ended 
August 31, 1995 have been adjusted to reflect the elimination of the 
one month lag in reporting by certain of the Company's international 
operations.  See further discussion under Note 5. 
 
The accompanying Notes to Condensed Consolidated Financial Statements are 
an integral part of this statement. 
 
 
                                      NIKE, Inc. 
 
 
                   CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS 
<TABLE> 
<CAPTION> 
                                                         Three Months Ended 
                                                              August 31,    
                                                          _________________ 
 
                                                          1996         1995* 
                                                          ____         ____ 
 
                                                            (in thousands) 
<S>                                                      <C>        <C>
Cash provided (used) by operations: 
          Net income                                     $226,063   $182,098
Income charges (credits) not 
            affecting cash: 
            Depreciation                                   27,012     20,185 
            Deferred income taxes and 
              purchased tax benefits                        5,984        199 
          Other                                            13,306      7,048 
          Changes in other working capital 
            components                                   (250,952)   (86,391) 
                                                          ________    _______ 
  
          Cash provided by operations                      21,413     123,139 
                                                          ________    _______ 
Cash (used) provided by investing activities: 
          Additions to property, plant and 
            equipment                                     (74,260)    (55,986) 
          Disposals of property, plant and 
            equipment                                       7,525       1,779 
          (Increase) decrease in other assets             (16,211)      1,631 
          (Decrease) in other liabilities                  (9,651)        -- 
                                                           _______     _______ 
 
          Cash used by investing activities               (92,597)    (52,576) 
                                                           _______     _______ 
 
Cash provided (used) by financing activities: 
          Additions to long-term debt                      98,808         644 
          Reductions in long-term debt 
            including current portion                      (2,263)    (26,183) 
          Increase (decrease) in notes payable             78,983     (52,700) 
          Proceeds from exercise of options                 9,381       7,637 
          Repurchase of stock                                --       (18,756) 
          Dividends - common and preferred                (21,547)    (17,893) 
                                                          _______     _______ 
          Cash provided (used) by financing 
            activities                                    163,362    (107,251)
                                                          _______     _______ 
  
Effect of exchange rate changes on cash                       799        (544) 
                                                          _______     _______ 
 
Effect of May 1996 cash flow activity for certain 
  subsidiaries (Note 5)                                    43,004          -- 
                                                          _______     _______ 
 
Net increase (decrease) in cash and equivalents           135,981     (37,232) 
Cash and equivalents, May 31, 1996 and 1995               262,117     220,935 
                                                          _______     _______ 

Cash and equivalents, August 31, 1996   
  and 1995                                               $398,098    $183,703
                                                          ========    ======== 
</TABLE> 
 
* For comparable purposes with 1996, results for the three months ended 
August 31, 1995 have been adjusted to reflect the elimination of the one 
month lag in reporting by certain of the Company's international operations. 
See further discussion under Note 5. 
 
The accompanying Notes to Condensed Consolidated Financial Statements are 
an integral part of this statement. 
 
 
                                   NIKE, Inc. 
 
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS 
 
NOTE 1 - Summary of significant accounting policies: 
         ___________________________________________ 
 
Basis of Presentation: 
 
     The accompanying unaudited condensed consolidated financial statements 
reflect all adjustments (consisting of normal recurring accruals) which 
are, in the opinion of management, necessary for a fair presentation of 
the results of operations for the interim period(s).  The interim financial 
information and notes thereto should be read in conjunction with the 
Company's latest annual report to shareholders.  The results of operations 
for the three (3) months ended August 31, 1996 are not necessarily 
indicative of results to be expected for the entire year. 
 
 
NOTE 2 - Net income per common share: 
         ___________________________ 
 
     Net income per common share is computed based on the weighted average 
number of common and common equivalent (stock option) shares outstanding 
for the period(s).  
 
     On October 30, 1995 the Company issued additional shares in connection 
with a two-for-one stock split effected in the form of a 100% stock dividend 
on outstanding Class A and Class B common stock.  The per common share amounts 
in the Consolidated Financial Statements and accompanying notes have been 
adjusted to reflect this stock split. 
 
     In September of 1996, the Company's Board of Directors announced a 
two-for-one stock split in the form of a 100 percent stock dividend to 
be paid on October 23, 1996 to shareholders of record on October 11, 1996. 
 
NOTE 3 - Inventories: 
         ___________ 
 
     Inventories by major classification are as follows: 
 
                                        Aug. 31,      May 31, 
                                          1996         1996 
                                        ________     ________ 
 
                                           (in thousands) 
                    Finished goods      $864,081     $906,943 
                    Work-in-process       40,419       20,002 
                    Raw materials          4,914        4,206 
                                        ________     ________ 
 
                                        $909,414     $931,151 
                                        ========     ======== 
 
 
NOTE 4 - Commitments and contingencies: 
         _____________________________ 
 
     There have been no other significant subsequent developments 
relating to the commitments and contingencies reported on the 
Company's most recent Form 10-K.  
 
 
NOTE 5 - Change in year-end of certain subsidiaries: 
          __________________________________________ 
 
     Prior to fiscal year 1997, certain of the Company's international 
operations reported their results of operations on a one month lag 
which allowed more time to compile results.  The Company has taken steps 
to improve its internal reporting procedures that has allowed for 
more timely reporting of these operations.  Beginning in the first 
quarter of fiscal year 1997, the one month lag was eliminated.  As a 
result, the May 1996 loss from operations for these entities of 
$4.1 million was recorded directly to retained earnings.  The change 
affected the quarterly reporting periods for these operations and thus the 
income statement and cash flow statement have been presented to show 
comparable results for the quarter as if the change would have occurred 
in the prior year.  The effect of the change is not material to the 
consolidated balance sheet and as a result the balance sheet as of 
May 31, 1996 has not been adjusted. 
 
 
Item 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS 
         AND FINANCIAL CONDITION 
 
Operating Results 
_________________ 
 
     Net income increased 24% over the prior year's first quarter 
to $226.1 million, or $1.53 per share, from $182.1 million, or 
$1.25 per share.  Revenues totaled $2.28 billion, up 34% from $1.70 
billion in last year's first quarter, the first time that revenues 
exceeded $2 billion in one quarter.  This period also marks the eighth 
straight quarter of double digit increases in total revenues.  Gross 
margin percentage remained consistent with the prior year's first 
quarter.  Selling and administrative expenses were 23.2% of 
revenue compared to 21.7% in the prior year. 
 
     Revenues for the quarter increased $581.9 million over the $1.7 
billion reported in the same period of the prior year.  U.S. revenues 
increased $380 million, or 39%.  U.S. apparel increased 93% over last 
year's first quarter, the second consecutive quarter that U.S. apparel 
exceeded $200 million in revenues and the first time revenues 
exceeded $1 billion on a trailing twelve month basis.  U.S. footwear 
increased $210.5 million, or 26.6%, over last year due to a 24% increase 
in pairs sold and a 3% increase in average selling price.  These 
increases were primarily due to men's basketball, up 48%, and women's 
business, up 38%.  Golf increased 124%.  For the quarter, international 
revenue increased $202.8 million, or 35%, over last year. All regions 
showed double digit increases with Europe up 29%, Asia Pacific up 50% 
and the Americas region up 36%.  The effect of exchange rates decreased 
the quarter's international revenues $55 million, or 10%, compared to 
the prior year.  Other brands, which includes Cole Haan (R), Tetra 
Plastics, Sports Specialties and Bauer Inc., decreased slightly, $1.3 
million, or 1%.  The breakdown of revenues follows: 
 
                                     Three months ended Aug. 31, 
 
                                       1996         1995(1)     % Change
                                        (in thousands) 
 
U.S. Footwear                        $1,002,103  $  791,568     27% 
U.S. Apparel                            352,385     182,483     93% 
                                      _________     _______     __ 
 
Total United States                   1,354,488     974,051     39% 
 
International Footwear                  548,538     427,032     28% 
International Apparel                   232,339     151,051     54% 
                                        _______     _______     __ 
 
Total International                     780,877     578,083     35% 
 
Other Brands                            146,561     147,886    (1)% 
                                        _______     _______    ___ 
 
Total Revenues                       $2,281,926  $1,700,020     34% 
                                     ==========  ==========    ===
 
(1) For comparable purposes with 1996, results for the three months ended 
August 31, 1995 have been adjusted to reflect the elimination of the 
one month lag in reporting by certain of the Company's international 
operations.  See further discussion under Note 5. 
 
     Consolidated gross margin percentage remained relatively flat at 
40.3% for the quarter compared to 40.4% for last year's first quarter, 
due to continued strong demand for NIKE products worldwide combined 
with sound inventory management.  The Company continues to place strong 
emphasis on inventory management, minimizing foreign exchange risk and 
production sourcing in order to maximize gross profit.  Gross profit 
percentages for the remainder of fiscal year 1997 are expected to be 
affected by strong demand for NIKE products offset by continued 
increased levels of air freight to meet the delivery dates on increasing 
customer orders.  The gross profit percentage for the full year is 
expected to approximate last fiscal year's percentage.* 
 
     Selling and administrative expenses increased $160 million over 
the previous year's first quarter and increased as a percent of sales 
to 23.2%, compared to 21.7% in last year's first quarter.  The majority 
of the increase in absolute dollars and percentage increases occurred in 
the U.S. and Europe due to planned marketing and advertising 
expenditures relating to the Olympics and the European soccer 
championships.  It is expected that selling and administrative expenses 
as a percentage of revenues for the fiscal year will approximate last 
year's level.* 
 
     Interest expense increased slightly over the prior 
year due to increased short term borrowings for increased operations.  
The Company's Japanese subsidiary entered into a new long-term debt 
arrangement, as further discussed below.
 
     The Company's effective tax rate for the first quarter was 38.7% 
compared to 38.5% in the prior year's first quarter.  The slight 
increase was due to higher tax on foreign earnings.  The Company 
anticipates the tax rate for fiscal 1997 will remain at 
approximately 38.7%.* 
 
     Worldwide future and advance orders for NIKE Brand athletic 
footwear and apparel scheduled for delivery from September 1996 
through January 1997 were approximately $3.5 billion, 66% higher than 
such orders booked in the comparable period of the prior year.*  These 
orders and the percentage growth in these orders are not necessarily 
indicative of the growth in revenues which the Company will experience 
for the subsequent periods.  This is because the mix of advance futures 
and "at once" orders has shifted significantly toward furtures orders as 
the NIKE brand became more established in all areas, specifically in the 
U.S. apparel business and in international regions.  The mix of advance 
orders to "at once" orders will continue to vary as the U.S. apparel 
business and international operations continue to account for a greater 
percentage of total revenues and place a greater emphasis on futures 
programs.*  Finally, exchange rates can cause differences in the 
comparisons. 
 
     As further explained in Note 5, prior to fiscal year 1997, certain 
of the Company's international operations reported their results of 
operations on a one month lag which allowed more time to compile 
results.  The Company has taken steps to improve its internal reporting 
procedures that has allowed for more timely reporting of these 
operations.  Beginning in the first quarter of fiscal year 1997, the one 
month lag was eliminated.  The May 1996 loss from operations for these 
entities of $4.1 million was recorded directly to retained earnings.  
The income statement and cash flow statement for the quarter ended 
August 31, 1995 have been presented as if these entities reported on 
a same month basis.  There was no unusual activity in the month of May 
1996 for the entities affected by the change to concurrent month reporting. 
The cash flow for the month was impacted mainly by changes in working 
capital components due to increased operations. 
 
 
LIQUIDITY AND CAPITAL RESOURCES 
_______________________________ 
 
     The Company's financial position remains strong at August 31, 1996.  
Since May 31, 1996, total assets grew $474 million to approximately $4.4 
billion and shareholder's equity increased $226 million to nearly $2.7 
billion.  Working capital increased $257 million as a result of higher 
levels of cash and equivalents and accounts receivable offset by increased 
notes payable, accrued liabilities and income taxes payable. The Company's 
current ratio increased compared to May 31, 1996 from 1.86:1 to 1.93:1. 
 
    Since May 31, 1996, cash and equivalents increased $136 million (52%) 
and accounts receivable increased $281 million (21%) due to the high 
level of first quarter revenues compared to the same period in the prior 
year.  Inventory levels decreased $22 million from May 31, the most 
significant change coming from U.S. footwear which decreased $47 million 
due to the large selling season.
 
     Current liabilities increased $160 million from May 31, 1996, with 
the most significant increases occurring in notes payable ($94 million) 
and accrued liabilities ($45 million) due to higher a level of operations 
and income taxes payable ($62 million) due to timing of tax payments. 
 
     Additions to property, plant and equipment for the first quarter of 
fiscal 1997 were $74 million with the most significant components 
related to the continued consolidation of European footwear warehouses, 
the expansion of NIKE Town retail locations and the expansion of warehouses 
in the U.S. 
 
     Long-term debt increased $98 million from May 31, 1996.  The increase 
was due almost entirely to the Company's Japanese subsidiary which borrowed 
10.5 billion Japanese yen in a private placement with a maturity of 
June 26, 2011. 
 
     Dividends per share of common stock for the first quarter of fiscal 
1997 was $.15 per share compared to $.125 per share for the first 
quarter of fiscal 1996.    
 
     In September of 1996, the Company's Board of Directors announced a 
two-for-one stock split in the form of a 100 percent stock dividend to 
be paid on October 23, 1996 to shareholders of record on October 11, 1996.
 
     The Company's commercial paper program requires the support of 
committed and uncommitted lines of credit.  There was $88 million 
outstanding under this program at August 31, 1996.  The Company has 
$500 million available in committed unused lines of credit and, at 
August 31, 1996, no amounts were outstanding under this credit facility. 
NIKE's debt-to-equity ratio at August 31, 1996 was .7:1, compared to 
 .6:1 at May 31, 1996. 
 
     Management believes that funds generated by operations, together 
with currently available resources and anticipated long-term debt 
arrangements, will continue to adequately finance anticipated fiscal 
1997 expenditures.* 
 
*The marked items are forward-looking statements that involve risks 
and uncertainties detailed from time to time in reports filed by 
NIKE with the S.E.C., including Forms 8-K, 10-Q, and 10-K. 
 
                           Part II - Other Information 
 

Item 1.   Legal Proceedings: 
 
     There have been no material changes from the information previously 
reported under Item 3 of the Company's Annual Report on Form 10-K for the 
fiscal year ended May 31, 1996. 
 
Item 4.  Submission of Matters to a Vote of Security Holders 
 
     The Company's annual meeting of shareholders was held on September 16, 
1996.  The shareholders elected for the ensuing year all of management's 
nominees for the Board of Directors, ratified the appointment of Price 
Waterhouse LLP as independent accountants for fiscal 1997, and defeated the 
shareholder proposal regarding monitoring of Indonesian subcontractors.  
The voting results are as follows: 
 
 
Election of Directors 
 
                                                  Votes Cast 
                           For          Withheld    Broker Non-Votes 
Directors 
Elected by holders of 
Class A Common Stock: 
 
Ralph D. DeNunzio          50,333,571     -0-         -0- 
Richard K. Donahue         50,333,571     -0-         -0- 
Douglas G. Houser          50,333,571     -0-         -0- 
John E. Jaqua              50,333,571     -0-         -0- 
Philip H. Knight           50,333,571     -0-         -0- 
Kenichi Ohmae              50,333,571     -0-         -0- 
Ralph A. Pfeiffer, Jr.     50,333,571     -0-         -0- 
Charles W. Robinson        50,333,571     -0-         -0- 
A. Michael Spence          50,333,571     -0-         -0- 
John R. Thompson, Jr.      50,333,571     -0-         -0- 
 
Elected by holders of 
Class B Common Stock: 
 
William J. Bowerman        78,556,851   789,884       -0- 
Thomas E. Clarke           78,572,406   774,329       -0- 
Jill K. Conway             78,774,975   571,760       -0- 
Delbert J. Hayes           78,593,917   752,818       -0- 
 
                                                                     Broker 
                           For                Against     Abstain    Non-Votes
Proposal 2 - 
Ratification of 
Appointment 
of Accountants: 
 
Class A and Class B
Common Stock Voting 
Together                   129,533,063         56,649     90,594        -0- 

 
Proposal 3 - 
Shareholer Proposal 
regarding 
subcontractors: 
 
Class A and Class B
Common Stock Voting
Together                     3,642,906     111,258,271  5,849,783    8,929,346  
 
 
Item 6.   Exhibits and Reports on Form 8-K: 
 
 
     (a)  EXHIBITS: 
 
    3.1 Restated Articles of Incorporation, as amended (incorporated by 
        reference from Exhibit 3.1 to the Company's Quarterly Report on 
        Form 10-Q for the fiscal quarter ended August 31, 1995). 
 
    3.2 Third Restated Bylaws, as amended (incorporated by reference 
        from Exhibit 3.2 to the Company's Quarterly Report on Form 10-Q for 
        the fiscal quarter ended August 31, 1995). 
 
    4.1 Restated Articles of Incorporation, as amended (see Exhibit 3.1). 
 
    4.2 Third Restated Bylaws, as amended (see Exhibit 3.2). 
 
   10.1 Credit Agreement dated as of September 15, 1995 among NIKE, Inc., 
        Bank of America National Trust & Savings Association, 
        individually and as Agent, and the other banks party thereto 
        (incorporated by reference from the Company's Quarterly Report 
        on Form 10-Q for the fiscal quarter ended August 31, 1995).
 
   10.2 Form of non-employee director Stock Option Agreement (incorporated 
        by reference from Exhibit 10.3 to the Company's Annual Report on 
        Form 10-K for the fiscal year ended May 31, 1993).* 
 
   10.3 Form of Indemnity Agreement entered into between the Company and 
        each of its officers and directors (incorporated by reference from 
        the Company's definitive proxy statement filed in connection with 
        its annual meeting of shareholders held on September 21, 1987).
 
   10.4 NIKE, Inc. Restated Employee Incentive Compensation Plan 
        (incorporated by reference from Registration Statement No. 33-29262 
        on Form S-8 filed by the Company on June 16, 1989).* 
 
   10.5 NIKE, Inc. 1990 Stock Incentive Plan (incorporated by reference 
        from the Company's definitive proxy statement filed in connection 
        with its annual meeting of shareholders held on September 17, 1990).* 
 
   10.6 Collateral Assignment Split-Dollar Agreement between NIKE, Inc. 
        and Philip H. Knight dated March 10, 1994 (incorporated by 
        reference from Exhibit 10.7 to the Company's Annual Report on 
        Form 10-K for the fiscal year ended May 31, 1994).*
 
   10.7 NIKE, Inc. Executive Performance Sharing Plan (incorporated 
        by reference from the Company's definitive proxy statement filed 
        in connection with its annual meeting of shareholders held on 
        September 18, 1995).* 
 
27 Financial Data Schedule. 

* Management contract or compensatory plan or arrangement. 

     (b)  The following report on Form 8-K was filed by the Company during 
    the first quarter of fiscal 1997: 
 
July 9, 1996           ITEM 5.  OTHER EVENTS.            Press release 
                                                         announcing 4th quarter 
                                                         earnings 
 
          The following report on Form 8-K was filed by the Company after 
    the first quarter of fiscal 1997, but before this Form 10-Q: 
 
September 26, 1996     ITEM 5.  OTHER EVENTS             Press release 
                                                         announcing 1st quarter 
                                                         earnings, stock split 
                                                         and 1996 financial 
                                                         statements restated to 
                                                         reflect the stock
                                                         split. 
 
 
                                   SIGNATURES 
 
     Pursuant to the requirements of the Securities Exchange Act 
of 1934, the Registrant has duly caused this report to be signed on its 
behalf by the undersigned thereunto duly authorized. 
 
                              NIKE, Inc. 
                              An Oregon Corporation 
  
                              BY:  s/Robert S. Falcone 
                                   ________________________ 
 
                                   Robert S. Falcone 
                                   Vice President,  
                                   Chief Financial Officer 
 
 
DATED:  October 15, 1996 
 
 


<TABLE> <S> <C>
 
<ARTICLE> 5 
<LEGEND> 
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM 
THE AUGUST 31, 1996 FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY 
REFERENCE TO SUCH FINANCIAL STATEMENTS. 
</LEGEND> 
<MULTIPLIER> 1,000 
        
<S>                             <C> 
<PERIOD-TYPE>                   3-MOS 
<FISCAL-YEAR-END>                          MAY-31-1997 
<PERIOD-END>                               AUG-31-1996 
<CASH>                                         398,098 
<SECURITIES>                                         0 
<RECEIVABLES>                                1,627,046 
<ALLOWANCES>                                    53,822 
<INVENTORY>                                    909,414 
<CURRENT-ASSETS>                             3,143,708 
<PP&E>                                       1,116,998 
<DEPRECIATION>                                 425,420 
<TOTAL-ASSETS>                               4,425,828 
<CURRENT-LIABILITIES>                        1,627,010 
<BONDS>                                        107,247 
<COMMON>                                         2,856 
                                0 
                                        300 
<OTHER-SE>                                   2,654,092 
<TOTAL-LIABILITY-AND-EQUITY>                 4,425,828 
<SALES>                                      2,281,926 
<TOTAL-REVENUES>                             2,281,926 
<CGS>                                        1,362,119 
<TOTAL-COSTS>                                1,362,119
<OTHER-EXPENSES>                               534,480 
<LOSS-PROVISION>                                 3,698 
<INTEREST-EXPENSE>                              12,666 
<INCOME-PRETAX>                                368,963 
<INCOME-TAX>                                   142,900 
<INCOME-CONTINUING>                            226,063 
<DISCONTINUED>                                       0 
<EXTRAORDINARY>                                      0 
<CHANGES>                                            0 
<NET-INCOME>                                   226,063 
<EPS-PRIMARY>                                     1.53 
<EPS-DILUTED>                                     1.53 
         

</TABLE>


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