NIKE INC
8-K, 1996-09-26
RUBBER & PLASTICS FOOTWEAR
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                    SECURITIES AND EXCHANGE COMMISSION 
                          Washington, D.C. 20549 
 
 
                                 FORM 8-K 
 
 
                              CURRENT REPORT 
 
 
                   Pursuant to Section 13 or 15(d) of the 
                      Securities Exchange Act of 1934 
 
 
 
   Date of Report (Date of earliest event reported) September 16, 1996 
 
 
 
                                 NIKE, INC. 
             (Exact name of registrant as specified in its charter) 
  
 
         Oregon                   1-10635                  93-0584541 
(State of incorporation)      (Commission File           (IRS Employer 
                                   Number)              Identification No.) 
 
One Bowerman Drive, Beaverton, Oregon                      97005-6453 
(Address of principal executive offices)                     (Zip Code) 
 
(503) 671-6453 
             (Registrant's telephone number, including area code) 

Item 5.  OTHER EVENTS 
 
The Registrant issued the following press release on September 16, 1996: 
 
Beaverton, OR (September 16, 1996) -- NIKE, Inc. (NYSE:NKE) today reported 
record revenues and earnings for the Company's first quarter ended August 31, 
1996.  First quarter net income totaled $226.1 million or $1.53 per share 
compared to $182.1 million, or $1.25 per share.  Worldwide revenues were $2.28 
billion, up 34 percent from $1.70 billion last year.* 
 
The Company also reported worldwide futures orders for athletic footwear 
and apparel scheduled for delivery between September 1996 and January 1997 
total a record $3.5 billion, 66 percent higher than such orders for the 
same period last year.  Worldwide futures orders were not materially 
impacted by the change in the value of the U.S. dollar compared to year-ago 
levels. This significant increase in worldwide orders for the period is due 
both to continued growth of NIKE core business and a change in the mix of 
futures and "at once" shipments as NIKE futures programs become more 
established on a global basis, particularly in apparel.** 
 
The Company also announced that its Board of Directors has approved a 
two-for-one stock split in both NIKE Class A and Class B Common shares.  
This stock split will be in the form of a 100 percent stock dividend to 
be paid on October 23, 1996 to shareholders of record at the close of 
business on October 11, 1996. 
 
NIKE Chairman Philip H. Knight stated, "One year ago, we approved a 
two-for-one stock split.  At that time, I cited the growing power of 
the NIKE brand as strong evidence of our outstanding financial performance.  
That brand strength, which many thought was nearing its peak last year, 
continues to grow unabated in fiscal 1997, propelling NIKE to the best 
quarter in our history, record futures orders, and another stock split 
for our shareholders. 
 
"The strength of the NIKE brand is clearly evident in the U.S. market 
where both our footwear and apparel are experiencing outstanding sell-through 
at retail. In footwear, our men's basketball business in the U.S. grew 
48 percent in the first quarter, an exceptional number given our dominant 
position in that market. 
 
"We continue to gain share in the U.S. in women's footwear, with women's 
fitness and women's sports revenues up 45 percent and 68 percent 
respectively.  The running category remains particularly strong, with 
men's running up more than 50 percent for the second consecutive quarter. 
 
"Our apparel business continues to grow rapidly.  Despite some delays in 
our U.S. apparel shipments in the quarter, our U.S. apparel business 
increased 93 percent compared to last year.  Our ability to execute at 
both the design and production levels, our dominant presence on the 
field of play, and our excellence in retail presentation will all help 
establish NIKE as the leading brand in the athletic apparel market in 
fiscal 1997.** 
 
"NIKE's brand presence outside the U.S. market continues to develop 
dramatically.  International revenues increased 35 percent compared 
to last year, with key European markets such as the United Kingdom, 
Italy and Germany showing particular strength.  In the Asia Pacific 
region, all countries recorded revenue increases in excess of 35 percent.  
 
"As the NIKE brand continues to sell through at record levels, the 
percentage of our business being done under our futures program 
continues to climb, particularly in U.S. apparel and international 
markets.  In U.S. footwear, the broad-based strength in futures orders 
continues with men's basketball up 55 percent, kids' up 74 percent and 
women's sport up 45 percent." 
 
In the first quarter, U.S. athletic footwear and apparel revenues 
totaled $1.35 billion, an increase of 39 percent.  International 
athletic footwear and apparel revenues increased 35 percent to $780.9 
million.  Had the U.S. dollar remained constant at year-ago levels, 
international revenues would have increased 45 percent in the quarter.  
Revenues from other brands, which include Bauer, Cole Haan(R), Tetra 
Plastics and Sports Specialties, decreased less than one percent to 
$146.6 million. 
 
Consolidated gross margins for the quarter were 40.3 percent compared 
to 40.4 percent last year.  Selling and administrative expenses were 
23.2 percent of first quarter revenues, compared to 21.7 percent last year.  
 
NIKE's balance sheet remained very strong.  The current ratio at 
August 31, 1996 was 1.9 to 1.  Cash and short-term investments totaled 
$398.1 million.  Total U.S. footwear inventory units ended the quarter 
down 22 percent compared to May 31, 1996 and up 9 percent from August 31, 
1995. 
 
NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer 
and marketer of authentic athletic footwear, apparel and accessories 
for a wide variety of sports and fitness activities.  Wholly-owned NIKE 
subsidiaries include Bauer Inc., the world's leading manufacturer of 
hockey equipment; Cole Haan, which markets a line of high-quality men's 
and women's dress and casual shoes; and Sports Specialties Corporation, 
which markets a full line of licensed headwear. All per share data 
reflects the Company's previous 2-for-1 stock split which became 
effective October 30, 1995. Total revenues for the trailing twelve 
months ending August 31, 1996 were $7.07 billion. 
 
*Certain of the Company's international subsidiaries changed their 
fiscal years to coincide with the Company's consolidated fiscal year-end 
of May.  This change, effective June 1, 1996, does not have a material 
effect on the annual results of operations.  The results reported this 
quarter are reflecting the change in the international subsidiaries 
year-end and are therefore not comparable to the first quarter results 
as reported last year. Comparisons for the first quarter last year are 
stated as they would have appeared had the subsidiaries reported on a 
same month basis.  
 
** The marked items are forward-looking statements that involve 
risks and uncertainties that could cause actual results to differ 
materially.  These risks and uncertainties are detailed from time 
to time in reports filed by NIKE with the S.E.C., including Forms 8-K, 
10-Q, and 10-K.   Some forward-looking statements in this release 
concern futures orders which are not necessarily indicative of total 
revenues for subsequent periods due to the mix of futures and "at once" 
orders, which may vary significantly from quarter to quarter.   
 

<TABLE> 
<CAPTION> 
 
NIKE, Inc. 
INCOME STATEMENT                                     Quarter Ending 
                                              8/31/96          8/31/95 
<S>                                           <C>              <C> 
Revenues                                      $2,281,926       $1,700,020 
 
Cost and Expenses 
  Cost of Sales                                1,362,119        1,013,379 
  S G & A                                        529,537          369,043 
  Interest Expense                                12,666           11,251 
  Other                                            8,641           10,249 
     Total Costs                               1,912,963        1,403,922 
                                               _________        _________ 
 
Pre Tax Income                                   368,963          296,098 
Income Taxes                                     142,900          114,000 
                                               _________        _________ 
 
Net Income                                    $  226,063       $  182,098 
 
Income Per Share                                   $1.53            $1.25 
                                               _________         ________ 

Dividend                                           $0.15            $0.125 
Average Shares Outstanding                       148,184          145,852 
=========================================================================== 
Divisional Revenues 
 
U.S. Athletic Footwear                        $1,002,103       $  791,568 
U.S. Athletic Apparel                            352,385          182,483 
                                              __________       __________ 
 
  Total U.S. Athletic                          1,354,488          974,051 
 
International Footwear                           548,538          427,032 
International Apparel                            232,339          151,051 
                                              __________       __________ 
 
  Total International                            780,877          578,083 
 
Other Brands                                     146,561          147,886 
                                              __________       __________ 
    Total                                     $2,281,926       $1,700,020 
========================================================================= 
 
Percentage Change 
 
U.S. Athletic Footwear                               27%              21% 
U.S. Athletic Apparel                                93%              93% 
                                                     __               __ 
 
  Total U.S. Athletic                                39%              30% 
 
International Footwear                               28%              30% 
International Apparel                                54%              30% 
                                                     __               __ 
 
  Total International                                35%              30% 
Other Brands                                         -1%             151% 
                                                     __              ___ 
 
                                                     34%              36% 
========================================================================= 
 
Balance Sheet 
  Assets 
Cash and Investments                           $  398,098        $  178,556 
Accounts Rec                                    1,627,046         1,192,172 
Inventory                                         909,414           676,417 
Deferred Taxes                                     88,852            68,682 
Prepaid Expenses                                  120,298            87,300 
                                                _________         _________ 
 
  Current Assets                                3,143,708         2,203,127 
                                                _________         _________ 
 
Fixed Assets                                    1,116,998           934,801 
Depreciation                                      425,420           352,091
                                                _________         _________ 
 
  Net Fixed Assets                                691,578           582,710 
                                                _________         _________ 
 
Identifiable Intangible Assets and Goodwill       469,332           490,872 
Other Assets                                      121,210            46,707 
                                                 _________        _________ 
 
Total Assets                                   $4,425,828        $3,323,416 
                                                 =========        ========= 
 
 
  Liab and Equity 
Current L/T Debt                                   $4,175            $3,237 
Notes Payable                                     539,210           325,937 
Accounts Payable                                  416,600           367,797 
Accrued Liability                                 525,738           338,902 
Inc Taxes Payable                                 141,287           109,397 
                                                  _________      _________ 
 
  Current Liab                                  1,627,010         1,145,270 
Long Term Debt                                    107,247            14,082 
Non-Curr Deferred Tax                               1,764            17,921 
Other Long-Term Liab                               32,559            42,952 
Preferred Stock                                       300               300 
Common Equity                                   2,656,948         2,102,891 
                                                _________         _________ 
 
Total Liab & Equity                            $4,425,828        $3,323,416 
 
</TABLE>  
 
ITEM 5.  OTHER EVENTS 
 
In September of 1996, the Company announced a two-for-one stock split 
in both NIKE Class A and Class B Common shares.  The stock split will be 
in the form of a 100 percent stock dividend to be paid on October 23, 1996 
to sharholders of record at the close of business on October 11, 1996.  The 
common shares and the per common share amounts in the Consolidated Financial 
Statements and accompanying notes below have been adjusted to reflect this 
stock split. 
 
 
 
 REPORT OF INDEPENDENT ACCOUNTANTS 
 
Portland, Oregon 
July 3, 1996, except as to Note 16, which is as of September 24, 1996 
To the Board of Directors and 
Shareholders of NIKE, Inc. 
 
In our opinion, the consolidated financial statements listed in the index 
appearing under Item 14(a)(1) and (2) on page 32 present fairly, in all 
material respects, the financial position of NIKE, Inc. and its 
subsidiaries at May 31, 1996 and 1995, and the results of their operations 
and their cash flows for each of the three years in the period ended 
May 31, 1996, in conformity with generally accepted accounting principles.  
These financial statements are the responsibility of 
the Company's management; our responsibility is to express an opinion on these 
financial statements based on our audits.  We conducted our audits of these 
statements in accordance with generally accepted auditing standards which 
require that we plan and perform the audit to obtain reasonable assurance 
about whether the financial statements are free of material misstatement.  
An audit includes examining, on a test basis, evidence supporting the 
amounts and disclosures in the financial statements, assessing the accounting 
principles used and significant estimates made by management, and 
evaluating the overall financial statement presentation.  We believe that 
our audits provide a reasonable basis for the opinion expressed above. 
 
Price Waterhouse LLP 
 
 
 
                                    NIKE, INC.
 
                        CONSOLIDATED STATEMENT OF INCOME
<TABLE> 
<CAPTION> 
                                                                  YEAR ENDED MAY 31, 
                                                         -------------------------------- 
                                                    1996               1995          1994       
                                                  ----------         ----------    ------------
(IN THOUSANDS, EXCEPT PER SHARE DATA) 
<S>                                               <C>              <C>             <C> 
Revenues                                           $6,470,625      $4,760,834      $3,789,668      
Costs and expenses: 
   Costs of sales                                   3,906,746       2,865,280       2,301,423      
   Selling and administrative                       1,588,612       1,209,760         974,099      
   Interest expense (Notes 4 and 5)                    39,498          24,208          15,282      
   Other income/expense, net (Notes 1, 9 and 10)       36,679          11,722           8,270      
                                                    5,571,535       4,110,970       3,299,074      

Income before income taxes                            899,090         649,864         490,594      
Income taxes (Note 6)                                 345,900         250,200         191,800      
Net income                                         $  553,190      $  399,664      $  298,794      
Net income per common share (Notes 1 and 16)       $     1.89      $     1.36      $      .99     

Average number of common and common 
    equivalent shares (Notes 1 and 16)                293,608         294,012         301,824 
The accompanying notes to consolidated financial statements are an integral part of this statement.

</TABLE>
 
 
                                   NIKE, INC.
 
                           CONSOLIDATED BALANCE SHEET 
<TABLE> 
<CAPTION> 
                                                                     MAY 31, 
                                                              --------------------- 
                                                                 1996       1995
                                                              ---------- ---------- 
                                                                 (IN THOUSANDS) 
                           ASSETS
                           ------
<S>                                                             <C>         <C> 
 
Current Assets: 
     Cash and equivalents                                      $  262,117     $  216,071    
     Accounts receivable, less allowance for doubtful accounts 
         of $43,372 and $32,663                                 1,346,125      1,053,237 
     Inventories (Note 2)                                         931,151        629,742 
     Deferred income taxes (Note 6)                                93,120         72,657 
     Prepaid expenses                                              94,427         74,221 
 
            Total current assets                                2,726,940      2,045,928 
 
Property, plant and equipment, net (Notes 3 and 5)                643,459        554,879 
Identifiable intangible assets and goodwill (Note 1)              474,812        495,907 
Deferred income taxes and other assets                            106,417         46,031 
 
       Total assets                                            $3,951,628     $3,142,745 
 
                        LIABILITIES AND SHAREHOLDERS' EQUITY 
                        ------------------------------------ 
                                                               <C>           <C> 
Current Liabilities: 
     Current portion of long-term debt (Note 5)                $    7,301     $   31,943    
     Notes payable (Note 4)                                       445,064        397,100    
     Accounts payable (Note 4)                                    455,034        297,656    
     Accrued liabilities                                          480,407        345,224    
     Income taxes payable                                          79,253         35,612    
 
       Total current liabilities                                1,467,059      1,107,535    
 
Long-term debt (Notes 5 and 13)                                     9,584         10,565    
Deferred income taxes (Note 6)                                      1,883         17,789    
Other liabilities (Note 1)                                         41,402         41,867    
Commitments and contingencies (Notes 11 and 14)                        --             -- 
Redeemable Preferred Stock (Note 7)                                   300            300 
Shareholders' equity (Notes 8 and 16): 
       Common Stock at stated value: 
Class A convertible 102,240, and 103,580 shares outstanding           153            155     
Class B 185,018 and 182,200 shares outstanding                      2,702          2,698     
       Capital in excess of stated value                          154,833        122,436     
       Foreign currency translation adjustment                    (16,501)         1,585     
       Retained earnings                                        2,290,213      1,837,815   
 
          Total shareholders' equity                            2,431,400      1,964,689    
       Total liabilities and shareholders' equity              $3,951,628     $3,142,745 
</TABLE> 
 
The accompanying notes to consolidated financial statements are 
an integral part of this statement.
 
 
 
                                   NIKE, INC.
 
                         CONSOLIDATED STATEMENT OF CASH FLOWS
 
<TABLE> 
<CAPTION> 
                                                                          YEAR ENDED MAY 31, 
                                                                     ----------------------------- 
                                                                     1996      1995      1994     
                                                                     --------- --------- --------- 
                                                                             (IN THOUSANDS) 
<S>                                                                <C>       <C>        <C> 
 
 Cash provided (used) by operations: 
   Net income                                                     $553,190    $399,664   $298,794 
   Income charges (credits) not affecting cash:
     Depreciation                                                   97,179      71,113     64,531 
     Deferred income taxes and purchased tax benefits             (73,279)     (24,668)   (23,876) 
     Other liabilities                                               (465)      (1,359)    (3,588)  
     Amortization and other                                        35,199       19,125      8,067   
   Changes in certain working capital components: 
     (Increase) decrease in inventory                            (301,409)     (69,676)   160,823   
     (Increase) decrease in accounts receivable                  (292,888)    (301,648)    23,979    
     (Increase) decrease in other current assets                  (20,054)     (10,276)     6,888  
      Increase (decrease) in accounts payable, accrued 
            liabilities and income taxes payable                  332,548      172,638     40,845   
 
   Cash provided by operations                                    330,021      254,913    576,463 
 
Cash provided (used) by investing activities:
   Additions to property, plant and equipment                    (216,384)    (154,125)   (95,266)  
   Disposals of property, plant and equipment                      12,775        9,011     12,650   
   Additions to other assets                                      (26,376)      (6,260)    (5,450)
   Acquisition of subsidiaries: 
     Identifiable intangible assets and goodwill                    --        (345,901)    (2,185)  
     Net assets acquired                                            --         (84,119)    (1,367)   
 
   Cash used by investing activities                             (229,985)    (581,394)   (91,618)  
 
Cash provided (used) by financing activities:
   Additions to long-term debt                                      5,044        2,971      6,044   
   Reductions in long-term debt including current portion         (30,352)     (39,804)   (56,986)  
   Increase (decrease) in notes payable                            47,964      263,874     (2,939)  
   Proceeds from exercise of options                               21,150        6,154      4,288   
   Repurchase of stock                                            (18,756)    (142,919)  (140,104)  
   Dividends common and preferred                                 (78,834)     (65,418)   (60,282)  
  
Cash provided (used) by financing activities                      (53,784)      24,858   (249,979)  
Effect of exchange rate changes on cash                              (206)      (1,122)    (7,334)  
Net (decrease) increase in cash and equivalents                    46,046     (302,745)   227,532   
Cash and equivalents, beginning of year                           216,071      518,816    291,284   
 
Cash and equivalents, end of year                                $262,117     $216,071   $518,816  
 
Supplemental disclosure of cash flow of information: 
   Cash paid during the year for: 
     Interest (net of amount capitalized)                         $ 32,800    $ 20,200   $ 11,300 
     Income taxes                                                  359,300     285,400    189,800 
 
Supplemental schedule of non-cash investing activities: 
   The Company had a like-kind exchange of certain
     equipment during the year as follows:
         Cost of old equipment                                       ---        ---     $ 24,057 
         Accumulated depreciation                                    ---        ---     (14,502) 
         Cash received                                               ---        ---         652  
 
         Book value of new asset                                     ---       ---     $ 10,207 
 
   The Company acquired new NIKE subsidiaries 
       during the year as follows: 
         Assets acquired                                            ---        ---     $124,966 
         Less: cash paid                                            ---        ---       (3,552) 
         Liabilities assumed                                        ---        ---     $121,414  
 
The accompanying notes to consolidated financial statements are an integral part of this 
statement. 
 
</TABLE> 
 
 
                                             NIKE, INC. 
                             CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY 
<TABLE> 
<CAPTION> 
                                                                 CAPITAL 
                                            COMMON STOCK            IN 
                                     ---------------------------  EXCESS    FOREIGN 
                                        CLASS A       CLASS B       OF     CURRENCY
                                     ------------- -------------  STATED  TRANSLATION  RETAINED 
                                     SHARES AMOUNT SHARES AMOUNT  VALUE   ADJUSTMENT   EARNINGS     TOTAL 
                                     ------ ------ ------ ------ -------- ----------- ---------- ---------- 
                                                                 (IN THOUSANDS)
<S>                                 <C>     <C>   <C>     <C>     <C>        <C>      <C>         <C> 
 
Balance at May 31, 1993            26,691   $159   49,161  $2,720 $108,451 $(7,790)  $1,539,279  $1,642,819 
Stock options exercised                               167       1    6,287                            6,288 
Conversion to Class B Common Stock    (12)   ---       12      ---                                      ---  
Repurchase of Class B Common Stock                 (2,819)    (17)  (6,454)            (133,633)   (140,104) 
Translation of statements of 
   international operations                                                 (7,333)                  (7,333) 
Net income                                                                              298,794     298,794 
Dividends on Redeemable Preferred Stock                                                     (30)        (30) 
Dividends on Common Stock                                                               (59,485)    (59,485) 
 
Balance at May 31, 1994            26,679    159   46,521   2,704  108,284 (15,123)   1,644,925   1,740,949 
Stock options exercised                               241       2    8,954                            8,956 
Conversion to Class B Common Stock   (784)    (4)     784       4                                        __ 
Repurchase of Class B Common Stock                 (2,130)    (13)  (4,801)            (138,106)   (142,920) 
Stock issued pursuant to 
   contractual obligations                            134       1    9,999                           10,000 
Translation of statements of 
   international operations                                                 16,708                   16,708 
Net income                                                                              399,664     399,664 
Dividends on Redeemable Preferred Stock                                                     (30)        (30) 
Dividends on Common Stock                                                               (68,638)    (68,638) 
 
Balance at May 31,1995             25,895    155   45,550   2,698  122,436   1,585    1,837,815   1,964,689 
 
Stock options exercised                               756       3   32,848                           32,851 
Conversion to Clas B Common Stock    (655)    (2)     655       2                                      ---
Repurchase of Class B Common Stock                   (200)     (1)    (451)             (18,304)    (18,756) 
Two-for-one Stock Split 
  October 30, 1995                 25,880          45,748 
Translation of statements of
  international operations                                                (18,086)                  (18,086) 
Net Income                                                                              553,190     553,190 
Dividends on Redeemable 
  Preferred Stock                                                                           (30)        (30) 
Dividends on Common Stock                                                               (82,458)    (82,458) 

Balance at May 31, 1996           51,120   $153    92,509  $2,702 $154,833 $(16,501) $2,290,213  $2,431,400 
 
Balance at May 31, 1996 
affected for the October 1996 
stock split (Note 16)            102,240   $153   185,018  $2,702 $154,833 $(16,501) $2,290,213  $2,431,400 
</TABLE> 
 
  The accompanying notes to consolidated financial statements are an 
integral part of this statement. 
 
 
 
                                   NIKE, INC.
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
 
NOTE 1--SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: 
 
Basis of consolidation: 
 
The consolidated financial statements include the accounts of the Company and 
its subsidiaries.  All significant intercompany transactions and balances have 
been eliminated.  To facilitate the timely preparation of the consolidated 
financial statements, the accounts of certain international operations have 
been consolidated for fiscal years ending in April.  The consolidated 
financial statements in fiscal 1997 will eliminate the one month lag in 
reporting for these international operations.  The results of operations of 
May 1996 of these entities, which would have previously been reported in 
results of fiscal 1997, will be recorded as an adjustment to beginning 
retained earnings for fiscal 1997. 
 
Recognition of revenues: 
  
Revenues recognized include sales plus fees earned on sales by licensees.
 
Advertising:
 
Advertising production costs are expensed the first time the advertisement is 
run.  Media (TV and print) placement costs are expensed in the month the 
advertising appears.  Total advertising and promotion expenses were 
$642,500,000, $495,000,000 and $373,100,000 for the years ended May 31, 1996, 
1995 and 1994, respectively.  Included in prepaid expenses and other assets 
was $69,300,000 and $24,300,000 at May 31, 1996 and 1995, respectively, 
relating to prepaid advertising and promotion expenses. 
 
Cash and equivalents: 
 
Cash and equivalents represent cash and short-term, highly liquid investments 
with original maturities three months or less. 
 
Inventory valuation: 
 
Inventories are stated at the lower of cost or market.  Cost is determined 
using the last-in, first-out (LIFO) method for substantially all U.S. 
inventories. International inventories are valued on a first-in, first-out 
(FIFO) basis.
 
Property, plant and equipment and depreciation: 
 
Property, plant and equipment are recorded at cost.  Depreciation for 
financial reporting purposes is determined on a straight-line basis for 
buildings and leasehold improvements and principally on a declining balance 
basis for machinery and equipment, based upon estimated useful lives ranging 
from three to thirty-two years.  
 
Identifiable intangible assets and goodwill: 
 
At May 31, 1996 and 1995, the Company had patents, trademarks and other 
identifiable intangible assets with a value of $209,586,000 and $209,203,000, 
respectively.  The Company's excess of purchase cost over the fair value of 
net assets of businesses acquired (goodwill) was $327,555,000 and $329,726,000 
at May 31, 1996 and 1995, respectively. 
 
Identifiable intangible assets and goodwill are being amortized over their 
estimated useful lives on a straight-line basis over five to forty years.  
Accumulated amortization was $62,329,000 and $43,022,000 at May 31, 1996 and 
1995, respectively.  Amortization expense, which is included in other 
income/expense, was $21,772,000, $13,176,000 and $8,409,000 for the years 
ended May 31, 1996, 1995 and 1994, respectively.  Intangible assets are 
periodically reviewed by the Company for impairments where the fair value is 
less than the carrying value. 
 
 
Other liabilities: 
 
Other liabilities include amounts with settlement dates beyond one year, and 
are primarily composed of long-term deferred endorsement payments of 
$21,674,000 and $26,893,000 at May 31, 1996 and 1995, respectively. Deferred 
payments to endorsers relate to amounts due beyond contract termination, which 
are discounted at various interest rates and accrued over the contract period. 
 
Endorsement contracts:  
 
Accounting for endorsement contracts is based upon specific contract 
provisions.  Generally, endorsement payments are expensed uniformly over the 
term of the contract after giving recognition to periodic performance 
compliance provisions of the contracts.  Contracts requiring prepayments are 
included in prepaid expenses or other assets depending on the length of the 
contract.  
 
Foreign currency translation: 
 
Adjustments resulting from translating foreign functional currency financial 
statements into U.S. dollars are included in the currency translation 
adjustment in shareholders' equity.  

Derivatives: 

The Company enters into foreign currency contracts in order to reduce the 
impact of certain foreign currency fluctuations.  Firmly committed 
transactions and the related receivables and payables may be hedged with 
forward exchange contracts or purchased options.  Anticipated, but not yet 
firmly committed, transactions may be hedged through the use of purchased 
options.  Premiums paid on purchased options and any gains are included in 
accrued liabilities and are recognized in earnings when the transaction being 
hedged is recognized.  See Note 14 for further discussion. 
 
Income taxes: 
 
Income taxes are provided currently on financial statement earnings of 
international subsidiaries expected to be repatriated. The Company intends to 
determine annually the amount of undistributed international earnings to 
invest indefinitely in its international operations.  
 
In June 1993, the Company adopted Statement of Financial Accounting Standards 
No. 109, Accounting for Income Taxes (FAS 109).  The adoption of FAS 109 
changes the Company's method of accounting for income taxes from the deferred 
method (APB 11) to an asset and liability approach.  Previously, the Company 
deferred the past tax effects of timing differences between financial 
reporting and taxable income.  The asset and liability approach requires the 
recognition of deferred tax liabilities and assets for the expected future tax 
consequences of temporary differences between the carrying amounts and the tax 
bases of other assets and liabilities.  See Note 6 for further discussion.  
 
Net income per common share: 
 
Net income per common share is computed based on the weighted average number 
of common and common equivalent (stock option) shares outstanding for the 
periods reported. 
 
On October 30, 1995, the Company issued additional shares in connection with a 
two-for-one stock split effected in the form of a 100% stock dividend on 
outstanding Class A and Class B common stock.  The per common share amounts in 
the Consolidated Financial Statements and accompanying notes have been 
adjusted to reflect this stock split. 
 
Management estimates: 
 
The preparation of financial statements in conformity with generally accepted 
accounting principles requires management to make estimates, including 
estimates relating to assumptions that affect the reported amounts of assets 
and liabilities and disclosure of contingent assets and liabilities at the 
date of financial statements and the reported amounts of revenues and expenses 
during the reporting period.  Actual results could differ from these 
estimates. 
 
Reclassifications: 
 
Certain prior year amounts have been reclassified to conform to fiscal 1996 
presentation.  These changes had no impact on previously reported results of 
operations or shareholders' equity. 
 
 
 
NOTE 2 - INVENTORIES 
 
<TABLE> 
<CAPTION> 
 
Inventories by major classification are as follows: 
 
(in thousands) 
May 31                                  1996            1995           
<S>                                    <C>             <C> 
Finished goods                         $906,943        $618,521        
Work-in-progress                         20,002           9,064        
Raw materials                             4,206           2,157        
 
                                       $931,151        $629,742        
</TABLE> 
 
The excess of replacement cost over LIFO cost was $16,023,000 at 
May 31, 1996, and $19,512,000 at May 31, 1995. 
 

NOTE 3 - PROPERTY, PLANT AND EQUIPMENT 
 
Property, plant and equipment includes the following:
 
<TABLE> 
<CAPTION> 
 
(in thousands)
May 31                                                   1996              1995 
<S>                                                      <C>               <C> 
Land                                                   $   75,369          $ 68,102 
Buildings                                                 246,602           224,586 
Machinery and equipment                                   572,396           470,422 
Leasehold improvements                                     83,678            63,716  
Construction in process                                    69,660            64,387 
                                                        1,047,705           891,213 
Less accumulated depreciation                             404,246           336,334 
 
                                                       $  643,459          $554,879 
</TABLE> 
 
 
NOTE 4 - SHORT-TERM BORROWINGS AND CREDIT LINES 
 
Notes payable to banks and interest bearing accounts payable 
to Nissho Iwai American Corporation (NIAC) are summarized below: 
<TABLE> 
<CAPTION> 

(in thousands)
 
May 31                                     1996                              1995  

                                 Borrowings    Interest Rate       Borrowings   Interest Rate 
<S>                              <C>           <C>                 <C>          <C> 
Banks: 
U.S. Operations                  $  ---         ---%               $118,609     6%   
International Operations          445,064     4-3/8                 278,491     5       
                                 $445,064                          $397,100 
 
NIAC                             $237,413     5-4/5%               $129,480     6%  
 
</TABLE> 
 
 
At May 31, 1995, the Company had no outstanding borrowings under its $300 
million unsecured multiple option facility with sixteen banks.  On September 
15, 1995, the Company terminated this facility and entered into a new $500 
million unsecured multiple-option facility with eleven banks, which matures on 
October 31, 2000.  This agreement contains optional borrowing alternatives 
consisting of a committed revolving loan facility and a competitive bid 
facility.  The interest rate charged on this agreement is determined by the 
borrowing option and, under the committed revolving loan facility, is either 
the London Interbank Offered Rate (LIBOR) plus .19% or the higher of the Fed 
Funds rate plus .50% or the Prime Rate.  The agreement provides for annual 
fees of .07% of the total commitment.  Under the agreement, the Company must 
maintain among other things certain minimum specified financial ratios with 
which the Company was in compliance at May 31, 1996.  At May 31, 1996, there 
were no outstanding borrowings under this facility. 
 
Ratings for the Company to issue commercial paper, which is required to be 
supported by committed and uncommitted lines of credit, are A1 by Standard and 
Poor's Corporation and P1 by Moody's Investor Service.  At May 31, 1996 there 
were no amounts outstanding and at May 31, 1995 there was $118,609,000 
outstanding under these arrangements. 
 
The Company has outstanding loans at interest rates at various spreads above 
the banks' cost of funds for financing international operations.  Certain of 
these loans can be secured by accounts receivable and inventory.  
 
The Company purchases through Nissho Iwai American Corporation(NIAC) 
substantially all of the athletic footwear and apparel it acquires from non-
U.S. suppliers.  Accounts payable to NIAC are generally due up to 120 days 
after shipment of goods from the foreign port.  Interest on such accounts 
payable accrues at the ninety day LIBOR rate as of the beginning of the month 
of the invoice date, plus .30%.
 

NOTE 5 - LONG-TERM DEBT 
 
Long-term debt includes the following:
(in thousands)
 
May 31                                          1996           1995  
 
10.4% senior secured note                       $  ---         $22,244 
9.43% capital warehouse lease, payable in 
quarterly installments through 2007               7,485          9,078 
Other                                             9,400         11,186 
 
     Total                                       16,885         42,508 
Less current maturities                           7,301         31,943 
 
                                                $ 9,584        $10,565 
 
 
The senior secured note was acquired in connection with the acquisition 
of Bauer and was liquidated subsequent to May 31, 1995.  Amounts of long-term 
maturities in each of the five fiscal years 1997 through 2001 respectively, 
are $7,301,000, $2,407,000, $2,338,000, $863,000 and $800,000.  As of 
June 27, 1996, the Company's Japanese subsidiary borrowed 10.5 billion 
Japanese yen in a private placement (approximately $100 million) with a 
maturity of June 26, 2011.  Interest is paid semi-annually at 4.3%.  The 
agreement provides for early retirement after year ten. 
 
 
 
NOTE 6 - INCOME TAXES: 
 
Income before income taxes and the provision for income 
taxes are as follows:  
 
<TABLE> 
<CAPTION> 
 
(in thousands) 
  
Year Ended May 31                                     1996        1995         1994        
<S>                                                  <C>          <C>          <C> 
 
Income before income taxes: 
     United States                                 $644,755       $467,548      $318,367    
     Foreign                                        254,335        182,316       172,227    
 
                                                   $899,090       $649,864      $490,594    
 
Provision for income taxes:
Current:
     United States 
        Federal                                    $247,526       $172,127      $121,892   
        State                                        42,622         34,764        23,832   
     Foreign                                        127,345         75,964        64,034   
 
                                                    417,493        282,855       209,758  
Deferred: 
     United States 
        Federal                                     (33,003)       (25,689)      (12,931)  
        State                                       ( 7,657)        (2,430)       (1,868)  
     Foreign                                        (30,933)        (4,536)       (3,159)  
 
                                                    (71,593)       (32,655)      (17,958)  
                                                   $345,900       $250,200      $191,800   
</TABLE> 
 
During fiscal 1994 the Company permanently reinvested approximately 
$56,000,000 of its undistributed international earnings in certain 
international subsidiaries. This resulted in a reduction of $12,800,000 
in the 1994 provision for deferred income taxes. 
 
On August 10, 1993, the Omnibus Budget Reconciliation Act of 1993 was 
signed into law, raising corporate rates 1%. This resulted in an increase 
of approximately $7,200,000 in tax expense, computed as the impact of the 
1% applied retroactively to earnings from January 1, 1993, and also to 
deferred taxes in accordance with FAS 109. 
 
The Company adopted FAS 109 during the first quarter of fiscal 1994. 
The Company has elected to report the cumulative effect of the FAS 109 
adoption as of May  31, 1987. The cumulative effect of $3,207,000 has 
been recorded as a reduction in common shareholder's equity for each of 
the years subsequent to 1987.
 
A benefit has been recognized for foreign loss carry forwards of 
$96,600,000 and $32,700,000 at May 31, 1996 and 1995 respectively, which 
have no expiration.  As of May 31, 1996, the Company has utilized all 
foreign tax credits.
 
 
 
Deferred tax liabilities (assets) are comprised of the following: 
 
<TABLE> 
<CAPTION> 
 
(in thousands)
May 31                                                    1996             1995 
<S>                                                      <C>              <C> 
 
Undistributed earnings of foreign subsidiaries           $  3,220        $ 18,164 
Other                                                      12,040           15,213 
  Gross deferred tax liabilities                           15,260           33,377 
Allowance for doubtful accounts                            (9,050)          (7,952) 
Inventory reserves                                        (20,796)         (15,645) 
Deferred compensation                                     (17,583)         (10,221) 
Reserves and accrued liabilities                          (42,870)         (30,335) 
Tax basis inventory adjustment                            (12,363)          (8,852) 
Depreciation                                               (2,594)          (1,796) 
Foreign loss carry forwards                               (25,162)          (6,000) 
Other                                                     (12,978)          (7,444) 
  Gross deferred tax assets                              (143,396)         (88,245) 
Net deferred tax assets                                 $(128,136)        $(54,868) 
</TABLE> 

A reconciliation from the U.S. statutory federal income tax rate to the 
effective income tax rate follows: 

<TABLE> 
<CAPTION> 
Year ended May 31,                             1996           1995           1994 
<S>                                           <C>             <C>             <C> 
U.S. Federal statutory                          35.0%         35.0%          35.0% 
State income taxes, net of federal benefit       2.6           3.2            3.2   
Tax benefit from permanent reinvestment 
   of foreign earnings                           --            --            (2.6)   
Impact of rate increase                          --            --             1.5   
Other, net                                        .9           .3             2.0   
 
Effective income tax rate                      38.5%         38.5%           39.1%  
 
</TABLE> 
 
During 1982, the Company purchased future tax benefits for 
$15,277,000. Tax benefits of $2,697,000 in excess of the purchase 
price have been recognized as of May 31, 1996 and are classified in 
non-current deferred income taxes. 
 
NOTE 7 - REDEEMABLE PREFERRED STOCK 
 
NIAC is the sole owner of the Company's authorized Redeemable Preferred Stock, 
$1 par value, which is redeemable at the option of NIAC at par value 
aggregating $300,000.  A cumulative dividend of $.10 per share is payable 
annually on May 31 and no dividends may be declared or paid on the Common 
Stock of the Company unless dividends on the Redeemable Preferred Stock have 
been declared and paid in full.  There have been no changes in the Redeemable 
Preferred Stock in the three years ended May 31, 1996.  As the holder of the 
Redeemable Preferred Stock, NIAC does not have general voting rights but does 
have the right to vote as a separate class on the sale of all or substantially 
all of the assets of the Company and its subsidiaries, on merger, 
consolidation, liquidation or dissolution of the Company or on the sale or 
assignment of the NIKE trademark for athletic footwear sold in the United 
States. 
 
 
NOTE 8 - COMMON STOCK 
 
The authorized number of shares of Class A Common Stock no par value and Class 
B Common Stock no par value are 110,000,000 and 350,000,000, respectively.  
The Company announced a two-for-one stock split which was effected in the form 
of a 100% stock dividend on outstanding Class A and Class B Common Stock, paid 
October 30, 1995.  Each share of Class A common Stock is convertible into one 
share of Class B Common Stock.  Voting rights of Class B Common Stock are 
limited in certain circumstances with respect to the election of directors.  
 
The Company's Employee Incentive Compensation Plan (the "1980 Plan") was 
adopted in 1980 and expired on December 31, 1990.  The 1980 Plan provided for 
the issuance of up to 13,440,000 shares of the Company's Class B Common Stock 
in connection with the exercise of stock options granted under such plan.  No 
further grants will be made under the 1980 Plan. 
 
In 1990, the Board of Directors adopted, and the shareholders approved, the 
NIKE, Inc. 1990 Stock Incentive Plan (the "1990 Plan").  The 1990 Plan 
provides for the issuance of up to 16,000,000 shares of Class B Common Stock in 
connection with stock options and other awards granted under such plan.  The 
1990 Plan authorizes the grant of incentive stock options, non-statutory stock 
options, stock appreciation rights, stock bonuses, and the sale of restricted 
stock. The exercise price for incentive stock options may not be less than the 
fair market value of the underlying shares on the date of grant.  The exercise 
price for non-statutory stock options and stock appreciation rights, and the 
purchase price of restricted stock, may not be less than 75% of the fair 
market value of the underlying shares on the date of grant.  No consideration 
will be paid for stock bonuses awarded under the 1990 Plan.  The 1990 Plan is 
administered by a committee of the Board of Directors. The committee has the 
authority to determine the employees to whom awards will be made, the amount 
of the awards, and the other terms and conditions of the awards.  As of May 
31, 1996, the committee has granted substantially all non-statutory stock 
options at 100% of fair market value on the date of grant under the 1990 Plan. 
 
The Financial Accounting Standards Board has issued Statement of Financial 
Accounting Standards No. 123 "Accounting for Stock-Based Compensation" (SFAS 
No. 123), which is effective for years beginning after December 15, 1995. SFAS 
No. 123 encourages, but does not require, companies to recognize compensation 
expense for grants of common stock, stock options, and other equity 
instruments to employees based upon the fair value of the instruments when 
issued.  Companies electing not to recognize compensation expense are required 
to disclose what net income and earnings per share would have been if the 
expense were recognized.  At this time, the Company expects to elect the 
disclosure option of SFAS No. 123 rather than recognition of compensation 
expense. 
 
The following summarizes the stock option transactions under the 1980 and 1990 
Plans: 
 
 
<TABLE> 
<CAPTION> 
 
                                                       Shares           Option Price 
                                                      (in thousands)    Per Share($) 
<S>                                                    <C>               <C> 
Options outstanding May 31, 1994:                      2,354             4-3/4   to   56-7/8
       Exercised                                        (223)            4-3/4   to   60-1/2 
       Surrendered                                       (24)           37-5/8   to   59-3/4 
       Granted                                           581            58-7/8   to   74-7/8 

Options outstanding May 31, 1995:                      2,688            11-17/32 to   74-7/8 
       Exercised                                        (623)            5-49/64 to   42 
       Surrendered                                       (50)           26-7/16  to   42 
       Granted                                           647            42       to   96-3/8 
       Stock Split                                     2,991             5-49/64 to   42
 
Options outstanding May 31, 1996                       5,653             6-9/32  to   96-3/8 
Options exercisable at May 31 
       1995                                            1,018            11-17/32 to   60-1/2 
       1996                                            4,676             6-9/32  to   37-7/16 
       1996, affected for the October 1996 
       stock split (Note 16)                           9,352             3-9/64  to   18-23/32 
 
</TABLE> 
 
In addition to the option plans discussed previously, the Company 
has several agreements outside of the plans with certain directors, 
endorsers and employees. As of May 31, 1996, 7,734,000 options with exercise 
prices ranging from $.417 per share to $23.16 per share had been granted. 
The aggregate compensation expenses related to these agreements is $8,133,000 
and is being amortized over vesting periods from October 1980 through October 
1998. The outstanding agreements expire from February 1998 through September 
2005. 
 
 
The following summarizes transactions outside the option plans for the 
three years ended May 31, 1996: 
 
<TABLE> 
<CAPTION> 
 
                                                  Shares             Option Price 
                                                  (in thousands)     Per Share($) 
<S>                                                <C>                <C> 

Options outstanding May 31, 1994:                   269               4-3/4   to   51
       Exercised                                    (18)              4-3/4   to   38-1/4 
       Surrendered                                   --                      -- 
       Granted                                       --                      -- 
 
Options outstanding May 31, 1995:                   251               4-3/4   to   56-1/4 
       Exercised                                   (133)              4-3/4   to   43-1/4 
       Surrendered                                   --                      -- 
       Granted                                       95              46-5/16  to   84 
       Stock Split                                  198               6-1/4   to   46-5/16 
 
Options outstanding May 31, 1996:                   411               6-1/4   to   46-5/16 
Options outstanding May 31, 1996 affected for 
  October 1996 stock split (Note 16                 822               3-1/8   to   23-5/32 
 
Options exercisable at May 31: 
        1995                                        207               4-3/4   to   56-1/4 
        1996                                        160               6-1/4   to   28-3/8 
        1996, affected for the October 1996 
        stock split (Note 16)                       320               3-1/8   to   14-3/16 
</TABLE> 
 
 
NOTE 9 - BENEFIT PLANS: 

The Company has a profit sharing plan available to substantially all 
employees.  The terms of the plan call for annual contributions by the Company 
as determined by the Board of Directors.  Contributions of $15,500,000, 
$11,200,000 and $8,500,000 to the plan are included in other expense in the 
consolidated financial statements for the years ended May 31, 1996, 1995 and 
1994, respectively. 
 
The Company has a voluntary 401(k) employee savings plan.  The Company matches 
with Common Stock a portion of employee contributions, vesting that portion 
over 5 years.  Company contributions to the savings plan were $4,660,000, 
$3,363,000 and $3,503,000 for the years ended May 31, 1996, 1995 and 1994, 
respectively. 
 
NOTE 10 - OTHER INCOME/EXPENSE, NET  
 
Included in other income/expense for the years ended May 31, 1996, 1995 and 
1994, is interest income of $16,083,000, $26,094,000 and $19,064,000, 
respectively.  The Company recognized $11,412,000 and $7,060,000 in non-
recurring specific obligations associated with the shutdown of certain 
facilities in conjunction with the consolidation of European warehouses for 
the years ended May 31, 1995 and 1994, respectively. 
 
NOTE 11 - COMMITMENTS AND CONTINGENCIES  
 
The Company leases space for its offices, warehouses and retail stores under 
leases expiring from one to twenty-one years after May 31, 1996.  Rent expense 
aggregated $52,483,000, $43,506,000 and $37,677,000 for the years ended May 
31, 1996, 1995 and 1994, respectively.  Amounts of minimum future annual 
rental commitments under non-cancellable operating leases in each of the five 
fiscal years 1997 through 2001 are $55,196,000, $54,189,000, $44,196,000, 
$40,049,000, $37,025,000, respectively, and $247,320,000 in later years. 
 
Lawsuits arise during the normal course of business.  In the opinion of 
management, none of the pending lawsuits will result in a significant impact 
on the consolidated results of operations or financial position. 
 
 
 
NOTE 12 - ACQUISITION OF BAUER INC.  
 
During the third quarter of fiscal 1995, NIKE acquired all the outstanding 
shares of Bauer Inc. (formerly Canstar Sports Inc.), the world's largest 
hockey equipment manufacturer.  The acquisition was accounted for using the 
purchase method of accounting.  The cash purchase price, including acqusition 
costs, was approximately $409 million.  
 
Bauer's assets and liabilities have been recorded in the Company's 
consolidated balance sheet at their fair values at the acquisition date.  
Identifiable intangible assets and goodwill relating to the purchase 
approximated $336 million with estimated useful lives ranging from 5 to 40 
years.  The amortization period is based on the Company's belief that the 
combined company has substantial potential for achieving long-term 
appreciation of the fully integrated global company.  Bauer will permit the 
continued expansion of the current lines of business, as well as the 
development of new businesses, which can be used to strategically exploit the 
companies' brand names and products on an accelerated basis.  NIKE believes 
that the combined company will benefit from the acquisition for an 
indeterminable period of time of at least 40 years and that therefore a 40-
year amortization period is appropriate.  The proforma effect of the 
acquisition on the combined results of operations in fiscal 1995 was not 
significant.  
 
NOTE 13 - FAIR VALUE OF FINANCIAL INSTRUMENTS  
 
The carrying amounts reflected in the consolidated balance sheet for cash and 
equivalents and notes payable approximate fair value as reported in the 
balance sheet because of their short maturities.  The fair value of long-term 
debt is estimated using discounted cash flow analyses, based on the Company's 
incremental borrowing rates for similar types of borrowing arrangements.  The 
fair value of the Company's long-term debt at May 31, 1996, is approximately 
$9,539,000, compared to a carrying value $9,584,000.  See Note 14 for 
discussion of derivatives.  
 
NOTE 14 - FINANCIAL RISK MANAGEMENT AND DERIVATIVES 
 
The purpose of the Company's foreign currency hedging activities is to protect 
the Company from the risk that the eventual dollar cash flows resulting from 
the sale and purchase of products in foreign currencies will be adversely 
affected by changes in exchange rates.  The Company does not hold or issue 
financial instruments for trading purposes.  It is the Company's policy to 
utilize derivative financial instruments to reduce foreign exchange risks 
where internal netting strategies cannot be effectively employed.  
Fluctuations in the value of hedging instruments are offset by fluctuations in 
the value of the underlying exposures being hedged. 
 
The Company uses forward exchange contracts and purchased options to hedge 
certain firm purchases and sales commitments and the related receivables and 
payables.  Purchased currency options are used to hedge certain anticipated 
but not yet firmly committed transactions expected to be recognized within one 
year.  Hedged transactions are denominated primarily in European currencies, 
Japanese yen and Canadian dollar.  Premiums paid on purchased options and any 
realized gains are included in accrued liabilities and recognized in earnings 
when the transaction being hedged is recognized.  Deferred option premiums, 
net of realized gains, were a liability of $5.1 million and $0.9 million at 
May 31, 1996 and 1995, respectively. Gains and losses related to hedges of 
firmly committed transactions and the related receivables and payables are 
deferred and are recognized in income or as adjustments of carrying amounts 
when the offsetting gains and losses are recognized on the hedged transaction. 
Net realized and unrealized gains (losses) on forward contracts deferred at 
May 31, 1996 and 1995 were $20.7 million and ($11.8) million, respectively. 
 
The estimated fair values of derivatives used to hedge the Company's risks 
will fluctuate over time.  The fair value of the forward exchange contracts is 
estimated by obtaining quoted market prices.  The fair value of option 
contracts is estimated using option pricing models widely used in the 
financial markets.  These fair value amounts should not be viewed in 
isolation, but rather in relation to the fair values of the underlying hedged 
transactions and the overall reduction in the Company's exposure to adverse 
fluctuations in foreign exchange rates.  The notional amounts of derivatives 
summarized below do not necessarily represent amounts exchanged by the parties 
and, therefore, are not a direct measure of the exposure to the Company 
through its use of derivatives.  The amounts exchanged are calculated on the 
basis of the notional amounts and the other terms of the derivatives, which 
relate to interest rates, exchange rates or other financial indices.  
 
 
 
The following table presents the aggregate notional principal amount, 
carrying values and fair values of the Company's derivative financial 
instruments outstanding at May 31, 1996 and 1995. 
 
(in millions) 
<TABLE> 
<CAPTION> 
                      May  31, 1996                        May 31, 1995 
                      Notional                             Notional 
                      Principal     Carrying    Fair       Principal   Carrying    Fair
                      Amounts       Values      Values     Amounts      Values     Values  
<S>                   <C>           <C>         <C>        <C>         <C>         <C> 
Forward Contracts:    $1,422.8       ($2.1)     $14.5      $706.2       ($ 1.4)    ($13.8)     
Purchased Options        280.2         2.6         .5        62.5          1.4        1.3 
     Total            $1,703.0        $ .5      $15.0      $768.7          --      ($12.5)    
</TABLE> 
 
 
At May 31, 1996 and May 31, 1995, the Company had no contracts outstanding 
with maturities beyond one year.  All realized gains/losses deferred at May 
31, 1996 will be recognized within one year.  
 
The counterparties to derivative transactions are major financial institutions 
with investment grade or better credit ratings; however, this does not 
eliminate the Company's exposure to credit risk with these institutions.  This 
credit risk is generally limited to the unrealized gains in such contracts 
should any of these counterparties fail to perform as contracted and is 
immaterial to any one institution at May 31, 1996 and 1995.  To manage this 
risk, the Company has established strict counterparty credit guidelines which 
are continually monitored and reported to Senior Management according to 
prescribed guidelines. Additionally, the Company utilizes a portfolio of 
financial institutions either headquartered or operating in the same countries 
the Company conducts its business.  As a result, the Company considers the 
risk of counterparty default to be minimal. 
 
 
 
NOTE 15 - INDUSTRY SEGMENT AND OPERATIONS BY GEOGRAPHIC AREAS 
 
The Company operates predominantly in one industry segment, that 
being the design, production, marketing and selling of sports and 
fitnes footwear, apparel and accessories.  During 1996, 1995 and 1994, 
sales to one major customer amounted to approximately 12%, 14% and 14% 
of total sales, respectively.  The geographic distribution of the 
Company's identifiable assets, operating income and revenues are 
summarized in the following table: 

<TABLE> 
<CAPTION> 
 
(in thousands) 
 
Year ended May 31,                                      1996           1995           1994       
Revenues from unrelated entities: 
                                                        <C>            <C>            <C> 
       United States                                   $3,964,662     $2,997,864      $2,432,684   
       Europe                                           1,334,340        980,444         927,269   
       Asia/Pacific                                       735,094        515,652         283,421  
       Latin America/Canada and other                     436,529        266,874         146,294  
 
                                                       $6,470,625     $4,760,834      $3,789,668  
 
Inter-geographic revenues: 
       United States                                   $    8,153     $    6,396       $   3,590   
       Europe                                               7,398          5,438           6,514   
       Asia/Pacific                                          --             --              --    
       Latin America/Canada and other                      67,062         31,449           9,872  
 
                                                       $   82,613     $   43,283       $  19,976 
 
Total revenues: 
       United States                                   $3,972,815     $3,004,260      $2,436,274   
       Europe                                           1,341,738        985,882         933,783  
       Asia/Pacific                                       735,094        515,652         283,421   
       Latin America/Canada and other                     503,591        298,323         156,166 
       Less inter-geographic revenues                     (82,613)       (43,283)        (19,976) 
 
                                                       $6,470,625     $4,760,834      $3,789,668   
 
Operating income: 
       United States                                   $  697,094     $  501,685      $  344,632  
       Europe                                             145,722        113,800         124,242  
       Asia/Pacific                                       123,585         64,168          46,753  
       Latin America/Canada and other                      55,851         37,721          19,141  
       Less corporate, interest and other income 
             (expense) and eliminations                  (123,162)       (67,510)        (44,174)  
 
                                                       $  899,090     $  649,864      $  490,594  
 
Assets: 
       United States                                   $2,371,991     $1,425,932      $1,171,948  
       Europe                                             941,522        831,468         487,085  
       Asia/Pacific                                       386,485        306,390         197,067  
       Latin America/Canada and other                     188,839        383,263          79,549  
 
       Total identifiable assets                        3,888,837      2,947,053       1,935,649  
       Corporate cash and eliminations                     62,791        195,692         438,166  
 
                         Total assets                  $3,951,628     $3,142,745      $2,373,815  
</TABLE> 
 
NOTE 16 - OCTOBER 1996 STOCK SPLIT 
 
     In September of 1996, the Company announced a two-for-one stock split 
in both NIKE Class A and Class B Common shares.  The stock split will be 
in the form of a 100 percent stock dividend to be paid on October 23, 1996 
to sharholders of record at the close of business on October 11, 1996.  The 
common shares and the per common share amounts in the Consolidated Financial 
Statements and accompanying notes have been adjusted to reflect this stock 
split. 
 
 
CONSENT OF INDEPENDENT ACCOUNTANTS 
 
  We hereby consent to the incorporation by reference in the documents 
listed below, of our report dated July 3, 1996, except as to Note 16, 
which is as of September 24, 1996 which appears in this Form 8-K: 
 
    1. Prospectus constituting part of the NIKE, Inc. Registration Statement 
  on Form S-8 (No. 2-81419); 
 
    2. Prospectus constituting part of the NIKE, Inc. Registration Statement 
  on Form S-8 (No. 33-29262); 
 
    3. Prospectus constituting part of the NIKE, Inc. Registration Statement 
  on Form S-3 (No. 33-43205). 
 
    4. Prospectus constituting part of the NIKE, Inc. Registration Statement 
  on Form S-3 (No. 33-48977); and 

    5. Prospectus constituting part of the NIKE, Inc. Registration Statement 
  on Form S-3 (No. 33-41842). 
 
    6. Prospectus constituting part of the NIKE, Inc. Registration Statement 
  on Form S-8 (No. 33-63995). 
 
Price Waterhouse LLP 
Portland, Oregon 
September 26, 1996 
 
 
  SIGNATURES 
 
Pursuant to the requirements of the Securities and Exchange Act 
of 1934, the Registrant has duly caused this report to be signed 
on its behalf by the undersigned hereunto duly authorized. 
 
                                          NIKE, Inc. 
                                        (Registrant) 
 
Date:  September 25, 1996 
 
 
                                         By /s/ Robert S. Falcone 
                                            Vice President and 
                                            Chief Financial Officer 
 



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