NIKE INC
8-K, 1996-07-24
RUBBER & PLASTICS FOOTWEAR
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                    SECURITIES AND EXCHANGE COMMISSION 
                          Washington, D.C. 20549 
 
 
                                 FORM 8-K 
 
 
                              CURRENT REPORT 
 
 
                   Pursuant to Section 13 or 15(d) of the 
                      Securities Exchange Act of 1934 
 
 
 
   Date of Report (Date of earliest event reported) July 9, 1996
 
 
 
                                 NIKE, INC. 
             (Exact name of registrant as specified in its charter) 
  
 
         Oregon                   1-10635                  93-0584541 
(State of incorporation)      (Commission File           (IRS Employer 
                                   Number)              Identification 
No.) 
 
One Bowerman Drive, Beaverton, Oregon                      97005-6453 
(Address of principal executive offices)                     (Zip Code) 
 
(503) 671-6453 
             (Registrant's telephone number, including area code) 
 
 
 
Item 5.  OTHER EVENTS 
 
The Registrant issued the following press release on July 9, 1996: 
 
 
Beaverton, OR (July 9, 1996) -- NIKE, Inc. (NYSE:NKE) today reported 
record
revenues and earnings for the Company's fourth quarter and fiscal year 
ended May 31, 1996.  Fourth quarter net income totaled $156.4 million, 
or $1.06 per share, compared to $113.4 million, or $0.78 per share in 
the 
fourth quarter last year.  Fourth quarter revenues were $1.92 billion, 
up 
36 percent compared to $1.41 billion last year.
 
For the fiscal year ended May 31, 1996, net income grew to a record 
$553.2 
million or $3.77 per share, increases of 38 and 39 percent respectively, 
compared to $399.7 million or $2.72 per share in fiscal 1995.  Full year 
revenues totaled a record $6.47 billion compared to $4.76 billion last 
year, 
an increase of 36 percent. 
 
The Company also reported worldwide futures orders for athletic footwear 
and apparel scheduled for delivery between June and November 1996 total 
a record $3.93 billion, 55 percent higher than such orders for the same 
period last year.  Had the U.S. dollar remained constant at year-ago 
levels, worldwide futures orders would have increased 57 percent.  This 
significant increase in worldwide orders for the period is due both to 
continued growth of NIKE core business and a change in the mix of 
futures and "at once" shipments as NIKE futures programs become 
more established on a global basis, particularly in apparel. *
 
NIKE Chairman Philip H. Knight stated, "This past year has been one 
of expansive growth for the NIKE brand.  The 99 percent increase in 
sales of U.S. athletic apparel is testament to the powerful brand 
equity we've created.  U.S. footwear, a segment where some 
questioned our capacity to gain additional market share, grew by 
20 percent. 

"Outside the U.S., our growth was stronger and more equally balanced, 
as international footwear grew 35 percent while apparel increased 38 
percent for the year.  We are starting to see the benefits of our 
investment spending outside the U.S. as we balance the power of the 
global NIKE brand with our localized sports marketing efforts. 
 
"In the fourth quarter, U.S. athletic footwear and apparel revenues 
topped $1 billion for the first time ever in a quarter.  In U.S. 
footwear, the top revenue category was women's fitness which grew 57 
percent in the quarter.  The women's sport category grew 77 percent in 
the quarter while men's training was up 67 percent.  The running market 
continues to show renewed strength, with sales of men's running up 56 
percent in the fourth quarter. 
 
"The depth of NIKE's brand strength can best be seen in our U.S. apparel 
business, where revenues increased 117 percent in the fourth quarter.  
Our U.S. apparel futures orders remain extremely strong, driven by 
outstanding product and retailers' increasing use of our apparel futures 
program.  This broad-based acceptance of NIKE apparel validates our 
belief 
that we will be the dominant player in the U.S. athletic apparel market 
in 
fiscal 1997.* 
 
"Outside the U.S., there is great parity in our growth, with each of our 
three regions -- Europe, Asia Pacific and the Americas -- showing 
revenue 
increases of over 30 percent for the fourth quarter and the full year.  
 
"The NIKE brand has excellent momentum going into fiscal 1997, as 
evidenced 
by our record futures orders. In U.S. footwear, our two largest 
categories 
showed particular strength with men's basketball up 48 percent and 
women's 
fitness up 67 percent.  The balanced growth can also be seen in men's 
running where U.S. footwear futures orders increased 110 percent."* 
 
In the fourth quarter, U.S. athletic footwear and apparel revenues 
totaled $1.02 billion, an increase of 44 percent.  International 
athletic 
footwear and apparel revenues increased 35 percent to $768.7 million.  
Revenues from other brands, which include Bauer (formerly Canstar 
Sports), 
Cole Haan, Tetra Plastics and Sports Specialties, decreased 1 percent 
to 
$132.9 million. 
 
Consolidated gross margins for the quarter were 39.6 percent compared to 
40.1 percent last year. Selling and administrative expenses were 25.4 
percent of fourth quarter revenues, compared with 26.2 percent last 
year.  
NIKE's balance sheet remained very strong.  The current ratio at May 31, 
1996, was 1.9 to 1.  Cash and short-term investments totaled $262.1 
million.  
Total U.S. footwear inventory units ended the quarter essentially flat 
compared to February 29, 1996 and up 17 percent from May 31, 1995. 
 
For the full fiscal year, U.S. athletic footwear and apparel revenues 
increased 32 percent to $3.62 billion.  U.S. athletic footwear grew 
20 percent to $2.77 billion while U.S. apparel rose to $842.5 million, 
an increase of 99 percent.
 
Full-year international athletic footwear and apparel revenues 
increased 36 percent to $2.33 billion.  International athletic footwear 
totaled $1.68 billion, an increase of 35 percent while international 
apparel grew 38 percent to $651.3 million.  Revenues from other brands 
increased 68 percent to $521.9 million.  Excluding Bauer, revenues from 
other brands would have increased 16 percent. 
 
Consolidated gross margins for 1996 were 39.6 percent of revenues 
compared 
to 39.8 percent last year.  Selling and administrative expenses were 
24.6 
percent of revenues compared with 25.4 percent last year. Spending in 
absolute dollars increased $378.9 million or 31 percent from last year. 
The Company's tax rate for the full year remained constant at 38.5 
percent. 
 
As of May 31, 1996 the Company had purchased a total of 5.1 million 
shares of NIKE's Class B Common Stock for approximately $301.7 million 
in 
the open market in conjunction with the $450 million, three-year share 
repurchase program approved in July 1993.  During fiscal 1996, the 
Company 
purchased a total of 200,000 shares for approximately $18.8 million. The 
Board of Directors voted to extend the existing share repurchase program 
until July 1, 1999. 
 
NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer 
and 
marketer of authentic athletic footwear, apparel and accessories for a 
wide 
variety of sports and fitness activities.  Wholly-owned NIKE 
subsidiaries 
include Bauer, Inc., the world's leading manufacturer of hockey 
equipment; 
Cole Haan, which markets a line of high-quality men's and women's dress 
and 
casual shoes; and Sports Specialties, which markets a full line of 
licensed 
headwear. All per share data reflects the Company's 2-for-1 stock split 
which 
became effective October 30, 1995. 
 
*The marked items are forward-looking statements that involve risks and 
uncertainties that could cause actual results to differ materially.  
These 
risks and uncertainties are detailed from time to time in reports filed 
by 
NIKE with the S.E.C., including Forms 8-K, 10-Q, and 10-K.   Some 
forward- 
looking statements in this release concern futures orders which are not 
necessarily indicative of total revenues for subsequent periods due to 
the mix 
of futures and "at once" orders, which may vary significantly from 
quarter to 
quarter.   
 
<TABLE> 
<CAPTION>
                                          NIKE, INC. 
                              CONSOLIDATED FINANCIAL STATEMENTS 
                              FOR THE QUARTER ENDED MAY 31, 1996 
                             (In thousands, except per share data) 
 
INCOME                        QUARTER ENDING                     Y-T-D 
ENDING 
STATEMENT                   5/31/96      5/31/95              5/31/96      
5/31/95 
<S>                       <C>          <C>                  <C>          
<C> 
Revenues                  $1,921,338   $1,412,036           $6,470,625   
$4,760,834 
 
Costs & Expenses 
  Cost of Sales            1,161,402       846,398           3,906,746    
2,865,280 
  SG&A                       487,787       370,282           1,588,612    
1,209,760 
  Interest Expense             8,499         9,253              39,498       
24,208 
  Other                        9,706         5,514              36,679       
11,722 
    Total Costs            1,667,394     1,231,447           5,571,535    
4,110,970 
                           _________     _________           _________    
_________ 
 
Pre-tax Income               253,944       180,589             899,090      
649,864 
Income Taxes                  97,500        67,200             345,900      
250,200 
                           _________     _________           _________    
_________ 
 
Net Income                  $156,444      $113,389            $553,190     
$399,664 
                           
======================================================== 
Income Per Share               $1.06         $0.78               $3.77        
$2.72 
 
Dividend                       $0.15         $0.13               $0.58        
$0.48 
 
Average Shares Outstanding   147,733       145,878             146,804      
147,006 
 
========================================================================
=========== 
                                QUARTER ENDING                    Y-T-D 
ENDING 
                                ______________                    
____________
  
Divisional Revenues         5/31/96        5/31/95             5/31/96        
5/31/95 
 
U.S. Athletic Footwear      $773,922       $595,229            
$2,772,532    $2,309,359 
U.S. Athletic Apparel        245,729        113,216               
842,519       423,884 
                           _________      _________             
_________     _________ 
 
   Total U.S. Athletic     1,019,651        708,445             
3,615,051     2,733,243 
 
International Footwear       549,876        398,022             
1,682,313     1,244,286  
International Apparel        218,861        171,635               
651,346       472,685 
                           _________      _________             
_________     _________ 
 
   Total International       768,737        569,657             
2,333,659     1,716,971 
Other Brands                 132,950        133,934               
521,915       310,620  
                           _________      _________             
_________     _________ 
 
   Total                  $1,921,338     $1,412,036            
$6,470,625    $4,760,834 
</TABLE> 

                             QUARTER ENDING              Y-T-D ENDING 
Percentage Change         5/31/96      5/31/95       5/31/96       
5/31/95 
 
U.S. Athletic Footwear        30%          39%           20%           
24% 
U.S. Athletic Apparel        117%          47%           99%           
25% 
   Total U.S. Athletic        44%          40%           32%           
24% 
International Footwear        38%          28%           35%           
25% 
International Apparel         28%          29%           38%           
32% 
   Total International        35%          29%           36%           
27% 
Other Brands                  -1%         142%           68%           
38% 
   Total                      36%          41%           36%           
26% 
 
 
BALANCE SHEET                     5/31/96                   5/31/95 
 
   ASSETS 
Cash & Investments               $262,117                  $216,071 
Accounts Receivable             1,346,125                 1,053,237 
Inventory                         931,151                   629,742 
Deferred Taxes                     93,120                    72,657 
Prepaid Expenses                   94,427                    74,221 
                                ___________________________________ 
 
    Current Assets              2,726,940                 2,045,928 
 
 
Fixed Assets                    1,047,705                   891,213 
Depreciation                      404,246                   336,334 
                                ___________________________________ 
 
    Net Fixed Assets              643,459                   554,879 
                                ___________________________________ 
 
Identifiable Intangible           474,812                   495,907 
   Assets and Goodwill 
Other Assets                      106,417                    46,031 
                                ___________________________________ 
 
Total Assets                   $3,951,628                $3,142,745 
                                =================================== 
LIAB AND EQUITY 
Current Long-Term Debt             $7,301                   $31,943 
Payable to Banks                  445,064                   397,100 
Accounts Payable                  455,034                   297,656 
Accrued Liabilities               480,407                   345,224 
Income Taxes Payable               79,253                    35,612 
                                ___________________________________ 
 
  Current Liabilities           1,467,059                 1,107,535 
 
Long-term Debt                      9,584                    10,565 
Non-current Deferred Tax            1,883                    17,789 
Other Long-Term Liabilities        41,402                    41,867 
Preferred Stock                       300                       300 
Common Equity                   2,431,400                 1,964,689 
                                ___________________________________ 
 
Total Liab. & Equity           $3,951,628                $3,142,745 
                                =================================== 
 
ITEM 5.  OTHER EVENTS 
 
 Currently certain of the Company

As international operations report 
their results of operations on a one month lag which allows more time to 
compile results.  The Company has taken steps to improve its internal 
reporting procedures that will allow for more timely reporting of these 
operations.  Beginning in the first quarter of fiscal year 1997, the one 
month lag will be eliminated and as a result, the May 1996 results of 
operations of these entities will be recorded to retained earnings in 
fiscal 1997. The following tables include adjusted quarterly data for 
fiscal 1996 and 1995 as if the change were already in effect. 
 
<TABLE> 


<CAPTION> 
 
                                                                      
Fiscal Year 1996 
                           
________________________________________________________________________
________________________________ 
 
                                                                      
Three Months Ended 
                           
________________________________________________________________________
________________________________ 
 
                                   8/31/95                    11/30/95                   
2/29/96                   5/31/96 
                           ______________________     
______________________     ______________________     
_______________________
 
                           As Reported   Adjusted     As Reported   
Adjusted     As Reported   Adjusted     As Reported   Adjusted 
<S>                        <C>           <C>          <C>           <C>         
<C>           <C> 
Revenues                   $1,614,649    $1,700,020   $1,443,027    
$1,356,758   $1,491,611   $1,582,039    $1,921,338    $1,852,067 

Costs & expenses: 
  Costs of sales              967,522     1,013,379      875,446       
828,129      902,376      953,316     1,161,402     1,120,553 
  Selling & administrative    359,525       369,043      358,583       
353,715      382,717      387,534       487,787       497,703 
  Interest expense             11,377        11,251        7,984         
8,527       11,638       12,086         8,499         4,929 
  Other (income)/
    expense, net                8,344        10,249        8,798         
7,375        9,831       11,429         9,706        11,455 
                            _________     _________    _________     
_________    _________    _________     _________     _________ 
 
                            1,346,768     1,403,922    1,250,811     
1,197,746    1,306,562    1,364,365     1,667,394     1,634,640 
                            _________     _________    _________     
_________    _________    _________     _________     _________ 
 
Income before taxes           267,881       296,098      192,216       
159,012      185,049      217,674       253,944       217,427 
 
Income taxes                  103,100       114,000       74,000        
61,200       71,300       83,800        97,500        83,700 
                            _________     _________    _________     
_________    _________    _________     _________      ________ 
 
Net income                   $164,781      $182,098     $118,216       
$97,812     $113,749     $133,874      $156,444      $133,727 
                            ==========    ==========   =========     
=========    =========    =========     =========     ========= 
Net income per 
  common share                  $1.13         $1.25        $0.80         
$0.67        $0.78        $0.91         $1.06         $0.91 
                            ==========    ==========   =========     
=========    =========    =========     =========     ========= 
Dividends declared 
  per common share              $0.125        $0.125       $0.15         
$0.15        $0.15        $0.15         $0.15         $0.15 
                            ==========    ==========   =========     
=========    =========    =========     =========     ========= 
Average number of common 
  and common equivalent
  shares                     145,852        145,852      146,994       
146,994      147,106      147,106       147,733       147,733 
  
</TABLE> 
  
 
<TABLE> 
<CAPTION> 
 
                                                                     
Fiscal Year 1995 
                           
________________________________________________________________________
________________________ 
 
                                                                    
Three Months Ended 
                           
________________________________________________________________________
________________________ 
 
                                   8/31/94                   11/30/94                 
2/28/95                 5/31/95 
                           _____________________    
_____________________    _____________________    _____________________ 
 
                           As Reported  Adjusted    As Reported  
Adjusted    As Reported  Adjusted    As Reported  Adjusted 
<S>                        <C>          <C>         <C>          <C>        
<C>          <C>          <C>          <C> 
Revenues                   $1,170,355   $1,253,532  $1,053,746   $  
976,016  $1,124,697  $1,207,934   $1,412,036   $1,351,132 

Costs & expenses: 
  Costs of sales              700,447      746,914     640,031      
599,385     678,404     720,548      846,398      816,768 
  Selling & administrative    292,294      301,383     268,873      
255,960     278,311     283,508      370,282      373,482 
  Interest expense              4,757        5,206       3,941        
4,360       6,257       6,006        9,253        9,565 
  Other (income)/
    expense, net                 (830)       1,162       1,662        
2,980       5,376       1,726        5,514        6,133 
                            _________    _________   _________    
_________   _________    ________      _______      _______ 
 
                              996,668    1,054,665     914,507      
862,685     968,348   1,011,788     1,231,447   1,205,948 
                            _________    _________   _________    
_________   _________   _________     _________   _________ 
 
Income before taxes           173,687      198,867     139,239      
113,331     156,349     196,146       180,589     145,184 
 
Income taxes                   67,700       77,500      54,300       
44,000      61,000      76,400        67,200      54,000 
                            _________    _________   _________    
_________    ________    ________    __________   _________ 
 
Net income                   $105,987     $121,367    $ 84,939      
$69,331    $ 95,349    $119,746      $113,389     $91,184 
                            ==========   ==========  =========    
=========    =========   =========   ==========   ========= 
Net income per 
  common share                  $0.71        $0.82       $0.58        
$0.47       $0.65       $0.81         $0.78       $0.63 
                            ==========   ==========  =========    
=========    =========   =========  ===========   ========== 
Dividends declared 
  per common share               0.100        0.100       0.125        
0.125       0.125       0.125         0.125       0.125 
                            ==========   ==========  ==========   
==========  ==========  ==========  ============  ========== 
Average number of common 
  and common equivalent
  shares                      148,444      148,444     146,738      
146,738     146,964     146,964       145,878      145,878 
 
</TABLE> 
 


 
 SIGNATURES 
 
Pursuant to the requirements of the Securities and Exchange Act 
of 1934, the Registrant has duly caused this report to be signed 
on its behalf by the undersigned hereunto duly authorized. 
 
                                          NIKE, Inc. 
                                         (Registrant) 
 
Date:  July 16, 1996 
 
                                          By   /s/ Robert S. Falcone
                                               Robert S. Falcone
                                               Vice President and 
                                               Chief Financial Officer 



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