NIKE INC
8-K, 1996-03-29
RUBBER & PLASTICS FOOTWEAR
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                    SECURITIES AND EXCHANGE COMMISSION 
                          Washington, D.C. 20549 
 
 
                                 FORM 8-K 
 
 
                              CURRENT REPORT 
 
 
                   Pursuant to Section 13 or 15(d) of the 
                      Securities Exchange Act of 1934 
 
 
 
   Date of Report (Date of earliest event reported) March 14, 1996 
 
 
 
                                 NIKE, INC. 
             (Exact name of registrant as specified in its charter) 
  
 
         Oregon                   1-10635                  93-0584541 
(State of incorporation)      (Commission File           (IRS Employer 
                                   Number)              Identification No.) 
 
One Bowerman Drive, Beaverton, Oregon                      97005-6453 
(Address of principal executive offices)                     (Zip Code) 
 
(503) 671-6453 
             (Registrant's telephone number, including area code) 
 
 
 
Item 5.  OTHER EVENTS 
 
The Registrant issued the following press release on March 14, 1996: 
 
Beaverton, OR (March 14, 1996) -- NIKE, Inc. (NYSE:NKE) today reported 
record revenues and earnings for the Company's third quarter ended 
February 29, 1996.  Third quarter net income totaled $113.7 million, or 
$0.78 per share, increases of 19 percent and 20 percent respectively, 
compared to $95.3 million or $0.65 per share in last year's third 
quarter. Worldwide revenues increased 33 percent to a record $1.49 
billion compared with $1.12 billion last year. 
 
The Company also reported worldwide orders for athletic footwear and 
apparel scheduled for delivery between March and July 1996 total a record 
$3.4 billion, 38 percent higher than such orders for the same period last 
year.  Had the U.S. dollar remained constant at year-ago levels, 
worldwide futures orders would have increased 39 percent. 
 
NIKE Chairman Philip H. Knight said, "This marks our sixth consecutive 
quarter of strong double-digit growth in both revenues and earnings.  
During that period, we have solidified the presence of the NIKE brand 
with a focused effort on new and innovative product in all areas of our 
business.  At the same time, we continue to develop our skills in 
bringing the power of the NIKE brand to markets outside the U.S., where 
sales for the trailing 12 months surpassed the $2 billion level for the 
first time. 
 
"Excluding the positive effect of a weaker U.S. dollar, third quarter 
international revenues grew 42 percent.  All three of our international 
regions -- Europe, Asia Pacific and the Americas -- saw healthy double- 
digit growth in the quarter.  This balanced growth throughout the regions 
supports our conviction that the NIKE brand is becoming truly global and 
that markets outside the U.S. still provide us with our greatest 
opportunities for growth. 
 
"In the U.S., we continue to see strong consumer acceptance for the 
brand.  Third quarter revenues for three footwear categories -- men's 
basketball, men's training and women's fitness -- each topped $100 
million.  The women's sport category remains one of our fastest growing 
segments, with revenues increasing 58 percent in the quarter.  Our U.S. 
apparel business continues on a record pace, with revenues topping the 
$200 million mark in a quarter for the first time. 
 
"The strength in our futures orders illustrates that innovative product 
continues to drive consumer demand in the face of extremely challenging 
comparisons.  Our growing presence in women's footwear, where U.S. 
futures orders were up 55 percent, is potent evidence that we can 
continue to grow the NIKE brand despite the market share gains we have 
already achieved.*  These futures orders also reflect excellent initial 
retailer reaction to our new footwear featuring the Zoom Air technology 
which we will introduce at retail this summer." 
 
In the third quarter, U.S. athletic footwear and apparel revenues totaled 
$887.1 million, an increase of 23 percent.  International athletic 
footwear and apparel revenues increased 44 percent to $498.9 million.  
Revenues from other brands, which includes Canstar Sports, Cole Haan(R), 
Tetra Plastics and Sports Specialties, increased 84 percent.  Excluding 
Canstar, which was acquired in February 1995, revenues from other brands 
would have increased 17 percent. 
 
Consolidated gross margins for the quarter were 39.5 percent compared to 
39.7 percent last year.  Selling and administrative expenses were 25.7 
percent of third quarter revenues, compared with 24.7 percent last year. 
 
NIKE's balance sheet remained very strong.  The current ratio at 
February 29, 1996 was 1.9 to 1.  Cash and short-term investments totaled 
$259.5 million.  Total U.S. footwear inventory units ended the quarter up 
37 percent from February 28, 1995 and down 3 percent from November 30, 
1995. 
 
NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer 
and marketer of authentic athletic footwear, apparel and accessories for 
a wide variety of sports and fitness activities.  Wholly-owned NIKE 
subsidiaries include Canstar Sports, the world's leading manufacturer of 
hockey equipment; Cole Haan, which markets a line of high-quality men's 
and women's dress and casual shoes; and Sports Specialties, which markets 
a full line of licensed headwear.  Total revenues for the trailing 12 
months ended February 29, 1996 were $5.96 billion. All per share data 
reflects the Company's 2-for-1 stock split which became effective October 
30, 1995. 
 
*The marked items are forward-looking statements that involve risks and  
uncertainties detailed from time to time in reports filed by NIKE with 
the S.E.C., including Forms 8-K, 10-Q, and 10-K. 
 

                    Three Months Ended               Nine Months Ended  
                  2/29/96        2/28/95         2/29/96          2/28/95 
                             In Thousands Except Per Share Data
 
Revenues         $1,491,611     $1,124,697      $4,549,287       $3,348,798 

Net Income       $  113,749     $   95,349      $  396,746       $  286,275 
 
Income per Share      $0.78          $0.65           $2.71            $1.94 
 
Number of Shares    147,106        146,964         146,492          147,388 
 
 
<TABLE> 
<CAPTION> 
 
NIKE, Inc. 
QTR FINL STMT                                      Quarter Ending 
                                              2/29/96          2/28/95 
<S>                                           <C>              <C> 
Revenues                                      $1,491,611       $1,124,697 
 
Cost and Expenses 
  Cost of Sales                                  902,376          678,404 
  S G & A                                        382,717          278,311 
  Interest Expense                                11,638            6,257 
  Other                                            9,831            5,376 
     Total Costs                               1,306,562          968,348 
                                               _________        _________ 
 
Pre Tax                                          185,049          156,349 
Taxes                                             71,300           61,000 
                                               _________        _________ 
 
Net Income                                       113,749           95,349 
 
Income Per Share                                   $0.78            $0.65 
                                               _________         ________ 

Dividend                                           $0.15            $0.13 
Number of Shares                                 147,106          146,964 
=========================================================================== 
 
 
Balance Sheet 
Assets 
  Cash and St Invest                           $  259,497        $  242,747 
  Accounts Rec                                  1,169,068           930,592 
  Inventory                                       880,593           627,983 
  Deferred Taxes                                   79,687            53,337 
  Prepaid Expenses                                108,826            65,304 
                                                _________         _________ 
 
    Current Assets                              2,497,671         1,919,963 
                                                _________         _________ 
 
  Fixed Assets                                    995,509           821,018 
  Depreciation                                    378,986           315,196 
                                                _________         _________ 
 
    Net                                           616,523           505,822 
                                                _________         _________ 
 
  Identifiable Intangible Assets and Goodwill     480,765          498,751 
  Other Assets                                     47,545           38,797 
                                                 _________        _________ 
 
    Total Assets                               $3,642,504       $2,963,333 
                                                =========        ========= 
 
 
Liab and Equity 
  Current L/T Debt                                   $2,641         $5,026 
  Notes Payable                                     529,823        354,840 
  Accounts Payable                                  359,253        276,330 
  Accrued Liability                                 377,683        257,976 
  Inc Taxes Payable                                  32,113         12,960 
                                                  _________      _________ 
 
    Current Liab                                  1,301,513        907,132 
  Long Term Debt                                     13,647         69,353 
  Non-Curr Deferred Tax                               6,599         30,530 
  Other Non-Curr Liab                                34,326         37,671 
  Preferred Stock                                       300            300 
  Common Equity                                   2,286,119      1,918,347 
                                                  _________      _________ 
 
    Total Liab & Equity                          $3,642,504     $2,963,333
 
</TABLE>  
 
  SIGNATURES 
 
Pursuant to the requirements of the Securities and Exchange Act 
of 1934, the Registrant has duly caused this report to be signed 
on its behalf by the undersigned hereunto duly authorized. 
 
                                          NIKE, Inc. 
                                        (Registrant) 
 
Date:  March 29, 1996 
 
 
                                         By /s/ Robert S. Falcone 
                                            Vice President and 
                                            Chief Financial Officer 



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