APPLE COMPUTER INC
DEF 14A, 1996-12-27
ELECTRONIC COMPUTERS
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<PAGE>
                                  SCHEDULE 14A
                                 (RULE 14a-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
                PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
 
                                       APPLE COMPUTER, INC.
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- - --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  No fee required.
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                             [APPLE COMPUTER LOGO]
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                         TO BE HELD ON FEBRUARY 5, 1997
 
To Holders of Common Stock of
 
Apple Computer, Inc.:
 
    Notice is hereby given that the Annual Meeting of Shareholders of Apple
Computer, Inc., a California corporation ("Apple" or the "Company"), will be
held on Wednesday, February 5, 1997 at 10:00 a.m., local time, at the Flint
Center, DeAnza College, at 21250 Stevens Creek Boulevard, Cupertino, California
95014, for the following purposes, as more fully described in the accompanying
Proxy Statement:
 
    1.  To elect three directors to Class I of the Board of Directors.
 
    2.  To approve an amendment to the Employee Stock Purchase Plan to increase
       the number of shares of Common Stock reserved for issuance thereunder by
       3,500,000 shares.
 
    3.  To approve the grant of a stock option to Dr. Gilbert F. Amelio under
       the 1990 Stock Option Plan (the "1990 Plan") to acquire 1,000,000 shares
       of Common Stock at an exercise price equal to $26.25 per share, as set
       forth in his employment agreement with the Company.
 
    4.  To approve an amendment to the 1990 Plan to (i) permit compliance with
       the requirements of Section 162(m) of the Internal Revenue Code of 1986,
       as amended, applicable to qualified performance-based compensation and
       (ii) increase the number of shares of Common Stock reserved for issuance
       thereunder by 1,000,000 shares.
 
    5.  To ratify the terms of a Performance Share Arrangement for Dr. Gilbert
       F. Amelio for fiscal year 1996, as set forth in his employment agreement
       with the Company.
 
    6.  To approve the Senior Officers Restricted Performance Share Plan,
       including the performance goals stated therein, for the Chief Executive
       Officer, other executive officers and such other key employees of the
       Company as the Compensation Committee of the Board of Directors may
       determine, which plan provides for the issuance of up to 2,000,000 shares
       of Common Stock.
 
    7.  To ratify the appointment of KPMG Peat Marwick LLP as independent
       auditors of Apple for fiscal year 1997.
 
    8.  To transact such other business as may properly come before the meeting
       or any adjournment(s) thereof.
 
    All shareholders are cordially invited to attend the meeting in person.
However, to ensure that each shareholder's vote is counted at the meeting,
shareholders are requested to mark, sign, date and return the enclosed proxy
card as promptly as possible in the envelope provided. Shareholders attending
the meeting may vote in person even if they have previously returned proxy
cards.
 
    Only shareholders of record as of the close of business on December 9, 1996
are entitled to receive notice of, to attend and to vote at the meeting.
 
                                          Sincerely,
 
                                                     [SIGNATURE]
 
                                          GEORGE M. SCALISE
                                          EXECUTIVE VICE PRESIDENT,
                                          CHIEF ADMINISTRATIVE OFFICER
                                          AND ACTING SECRETARY
 
Cupertino, California
December 26, 1996
<PAGE>
                              APPLE COMPUTER, INC.
                                1 INFINITE LOOP
                          CUPERTINO, CALIFORNIA 95014
                                PROXY STATEMENT
 
INTRODUCTION
 
    The enclosed Proxy is solicited on behalf of the Board of Directors of Apple
Computer, Inc., a California corporation ("Apple" or the "Company"), for use at
Apple's Annual Meeting of Shareholders (the "Annual Meeting") to be held on
Wednesday, February 5, 1997 at 10:00 a.m., local time, or at any adjournment(s)
thereof. The purposes of the Annual Meeting are set forth in this Proxy
Statement and in the accompanying Notice of Annual Meeting of Shareholders. The
Annual Meeting will be held at the Flint Center, DeAnza College, at 21250
Stevens Creek Boulevard, Cupertino, California 95014.
 
    The Company's principal executive offices are located at, and the Company's
complete mailing address is, 1 Infinite Loop, Cupertino, California 95014, and
its telephone number is (408) 996-1010. Georgeson & Company Inc., which is
assisting with the mechanics of the return of the proxies, may be contacted at
(800) 223-2064.
 
    These proxy solicitation materials were mailed on or about December 26, 1996
to all shareholders entitled to vote at the Annual Meeting.
 
PROCEDURAL MATTERS
 
    Shareholders of record as of the close of business on December 9, 1996 (the
"Record Date") are entitled to notice of, to attend and to vote at the Annual
Meeting. There were 124,561,110 shares of Apple's Common Stock, no par value
("Common Stock"), issued and outstanding on the Record Date. Each share has one
vote on all matters. The closing sale price of Common Stock as reported on the
Nasdaq National Market on the Record Date was $25.00 per share.
 
    A shareholder may revoke any proxy given pursuant to this solicitation by
attending the Annual Meeting and voting in person, or by delivering to Apple's
Corporate Secretary at the Company's principal executive offices referred to
above, prior to the Annual Meeting, a written notice of revocation or a duly
executed proxy bearing a date later than that of the previously submitted proxy.
 
    Apple will bear the cost of this solicitation. Apple has retained the
services of Georgeson & Company Inc. to assist in obtaining proxies from brokers
and nominees of shareholders for the Annual Meeting. The estimated cost of such
services is $12,500 plus out-of-pocket expenses. In addition, Apple will
reimburse brokerage firms and other persons representing beneficial owners of
shares for their reasonable expenses in forwarding solicitation material to such
beneficial owners. Proxies may be solicited by certain of the Company's
directors, officers and regular employees, without additional compensation,
personally or by telephone, telecopy or telegram.
 
QUORUM; ABSTENTIONS; BROKER NON-VOTES
 
    In the election of directors, the three candidates receiving the highest
number of affirmative votes will be elected as directors. Proposals 2 through 7
each require for approval (i) the affirmative vote of a majority of the shares
"represented and voting" and (ii) the affirmative vote of a majority of the
required quorum. The required quorum for the transaction of business at the
Annual Meeting is a majority of the shares of Common Stock issued and
outstanding on the Record Date (the "Quorum"). Shares that are voted "FOR",
"AGAINST" or "ABSTAIN" in a matter are treated as being present at the meeting
for purposes of establishing the Quorum, but only shares voted "FOR" or
"AGAINST" are treated as shares "represented and voting" at the Annual Meeting
(the "Votes Cast") with respect to such matter. Accordingly, abstentions and
broker non-votes will be counted for purposes of determining the presence or
absence of the Quorum for the transaction of business, but will not be counted
for purposes of determining the number of Votes Cast with respect to a proposal.
<PAGE>
                     INFORMATION ABOUT APPLE COMPUTER, INC.
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
    The following table sets forth, as of October 31, 1996 (the "Table Date"),
certain information with respect to the beneficial ownership of Common Stock.
There are no shareholders known to the Company to be the beneficial owner of
more than 5% of the outstanding Common Stock. Table A contains information
concerning (i) each director of the Company and each nominee; (ii) the Chief
Executive Officer and each of the five other current or former executive
officers of the Company named in the Summary Compensation Table below under the
heading "INFORMATION REGARDING EXECUTIVE COMPENSATION" (the "Named Officers");
and (iii) all directors and executive officers of the Company as a group. On the
Table Date, 124,537,762 shares of Common Stock were issued and outstanding.
Unless otherwise indicated, all persons named as beneficial owners of Common
Stock have sole voting power and sole investment power with respect to the
shares indicated as beneficially owned.
 
              TABLE A: DIRECTORS, NOMINEES AND EXECUTIVE OFFICERS
 
<TABLE>
<CAPTION>
                                                                                           SHARES OF COMMON STOCK
                                                                                             BENEFICIALLY OWNED
                                                                                        -----------------------------
                                                                                          NUMBER OF      PERCENT OF
NAME                                                                                        SHARES          TOTAL
- - --------------------------------------------------------------------------------------  --------------  -------------
<S>                                                                                     <C>             <C>
Gilbert F. Amelio.....................................................................           8,334(1)           *
Fred D. Anderson......................................................................             -0-            *
Gareth C. C. Chang....................................................................           1,000            *
John Floisand.........................................................................         138,077(2)           *
Bernard Goldstein.....................................................................          12,167(3)           *
B. Jurgen Hintz.......................................................................           6,667(4)           *
Katherine M. Hudson...................................................................           6,667(5)           *
Marco Landi...........................................................................          42,773(6)           *
Delano E. Lewis.......................................................................           3,884(7)           *
A. C. Markkula, Jr....................................................................       2,596,930         2.09
George M. Scalise.....................................................................           2,000            *
Michael H. Spindler...................................................................             -0-            *
Edgar S. Woolard, Jr..................................................................           1,500            *
All executive officers and directors as a group (26 persons)..........................       3,483,256(8)        2.80
</TABLE>
 
- - ------------------------
 
*   Less than 1%.
 
(1) Includes 3,334 shares subject to outstanding warrants held by Dr. Amelio
    that were exercisable at the Table Date or within 60 days of such date.
 
(2) Includes 132,667 shares subject to outstanding options held by Mr. Floisand
    that were exercisable at the Table Date or within 60 days of such date.
 
(3) Includes 6,667 shares subject to outstanding warrants held by Mr. Goldstein
    that were exercisable at the Table Date or within 60 days of such date.
 
(4) Includes 6,667 shares subject to outstanding warrants held by Mr. Hintz that
    were exercisable at the Table Date or within 60 days of such date.
 
(5) Includes 3,333 shares subject to outstanding warrants held by Ms. Hudson
    that were exercisable at the Table Date or within 60 days of such date.
 
(6) Includes 40,000 shares subject to outstanding options held by Mr. Landi that
    were exercisable at the Table Date or within 60 days of such date.
 
                                       2
<PAGE>
(7) Includes 3,334 shares subject to outstanding warrants held by Mr. Lewis that
    were exercisable at the Table Date or within 60 days of such date.
 
(8) Includes 842,435 shares subject to outstanding options or warrants held by
    26 executive officers and directors, which options and warrants were
    exercisable at the Table Date or within 60 days of such date.
 
SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
    Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's officers and directors, and persons who own more than ten percent
of a registered class of the Company's equity securities, to file reports of
securities ownership and changes in such ownership with the Securities and
Exchange Commission (the "SEC"). Officers, directors and greater than ten
percent shareholders also are required by rules promulgated by the SEC to
furnish the Company with copies of all Section 16(a) forms they file.
 
    Based solely upon a review of the copies of such forms furnished to the
Company, the absence of a Form 3 or Form 5 or written representations that no
Forms 5 were required, the Company believes that, during the fiscal year ended
September 27, 1996, its officers, directors and greater than ten percent
beneficial owners complied with all applicable Section 16(a) filing requirements
except that, based on information received by the Company, two executive
officers, James Groff and Howard Lee, were each 13 days late in filing their
initial statements of beneficial ownership of securities.
 
DIRECTORS
 
    The name of, principal occupation of, and certain additional information
about each of the three nominees and the four current directors with unexpired
terms are set forth below.
<TABLE>
<CAPTION>
                                                                                    DIRECTOR
NAME                              POSITION WITH THE COMPANY               AGE         SINCE
- - ------------------------  ------------------------------------------      ---      -----------
 
<S>                       <C>                                         <C>          <C>
Class I directors nominated for election or re-election at this Annual Meeting to serve a
two-year term expiring in 1999:
 
Gilbert F. Amelio         Chairman of the Board and Chief Executive           53         1994
                           Officer
Gareth C. C. Chang        Director                                            53         1996
Katherine M. Hudson       Director                                            49         1994
 
<CAPTION>
 
                                                                                    DIRECTOR
NAME                              POSITION WITH THE COMPANY               AGE         SINCE
- - ------------------------  ------------------------------------------      ---      -----------
<S>                       <C>                                         <C>          <C>
 
Class II directors whose two-year term does not expire until the next Annual Meeting:
 
Bernard Goldstein         Director                                            66         1991
Delano E. Lewis           Director                                            58         1994
A. C. Markkula, Jr.       Director                                            54         1977
Edgar S. Woolard, Jr.     Director                                            62         1996
</TABLE>
 
    Dr. Gilbert F. Amelio has been the Chairman of the Board and Chief Executive
Officer of Apple since February 1996. He joined Apple's Board in November 1994.
From 1991 until February 1996, Dr. Amelio was President and Chief Executive
Officer of National Semiconductor Corporation, a manufacturer of semiconductors.
From 1988 to 1991, he served as president of Rockwell Communications System, a
subsidiary of Rockwell International. He is currently a director of Pacific
Telesis and of the Electronics Industry Association.
 
                                       3
<PAGE>
    Gareth C. C. Chang has been a Corporate Senior Vice President of Hughes
Electronics since 1993. Previously, he was Corporate Vice President of McDonnell
Douglas Corporation. He is currently a director of Mallinckrodt, Inc.
 
    Bernard Goldstein has been Managing Director of Broadview Associates LLC, an
investment banking firm, since 1979. He is also a director of Enterprise
Systems, Inc., Franklin Electronic Publishers, Inc., SPSS, Inc., and Sungard
Data Systems, Inc.
 
    Katherine M. Hudson has been the President and Chief Executive Officer of W.
H. Brady Co., a manufacturer of coated products and industrial identification
products, since January 1994. Prior to assuming her position at W. H. Brady Co.,
she was Vice President and General Manager, Professional Printing & Publishing
Imaging, of Eastman Kodak Company. She is currently a director of the Case
Corporation and of W. H. Brady Co.
 
    Delano E. Lewis has served as President and Chief Executive Officer of the
National Public Radio Corporation since January 1994. From 1988 to 1994 he was
President of the C&P Telephone Company, a subsidiary of Bell Atlantic. He is
currently a director of the Colgate-Palmolive Company, BET Holdings and the
Halliburton Company.
 
    A. C. Markkula, Jr. has served as the Chairman of the Board of Apple from
October 1993 to February 1996. He is also Chairman of the Board of ACM Aviation,
Inc., a fixed-base operation at San Jose International Airport, and has served
in that role since 1980. He has been Vice Chairman of the Board of Echelon
Corporation since 1989.
 
    Edgar S. Woolard, Jr. serves as the Chairman of the Board of Directors of E.
I. duPont De Nemours & Co. Previously, he held the positions of President and
Chief Executive Officer of E. I. duPont De Nemours. He is currently a director
of Citicorp and Zurich Holding Company of America, Inc.
 
BOARD MEETINGS AND COMMITTEES
 
    The Board of Directors of Apple met a total of twenty-four (24) times during
the fiscal year ended September 27, 1996. Apple's Board of Directors has
standing audit and finance, director affairs and compensation committees.
 
    The Audit and Finance Committee of the Board of Directors consists of
directors Goldstein, Markkula and Woolard, none of whom is an employee of the
Company. This Committee is primarily responsible for reviewing the services
performed by Apple's independent auditors and internal audit department,
evaluating Apple's accounting policies and its system of internal controls, and
reviewing significant finance transactions. The Audit and Finance Committee met
seven (7) times during the last fiscal year.
 
    The Compensation Committee of the Board of Directors (the "Compensation
Committee") consists of directors Lewis, Hudson and B. Jurgen Hintz, none of
whom is an employee of the Company. The Compensation Committee is primarily
responsible for reviewing compensation to be paid to officers of the Company,
and for administering the 1981 Stock Option Plan, the 1986 Employee Incentive
Stock Option Plan, the 1990 Plan, the Employee Stock Purchase Plan and the 1993
Executive Restricted Stock Plan. The Compensation Committee met twenty (20)
times during the last fiscal year. See "REPORT OF THE COMPENSATION COMMITTEE OF
THE BOARD OF DIRECTORS ON EXECUTIVE COMPENSATION".
 
    The Director Affairs Committee of the Board of Directors consists of
directors Hudson, Lewis and Woolard, none of whom is an employee of the Company.
This Committee is primarily responsible for reviewing and recommending qualified
candidates for election as directors to the Board of Directors. The Committee
periodically reviews the size and makeup of the Board and makes appropriate
recommendations to the Board based on perceived need, position description and
candidate profile. The Committee
 
                                       4
<PAGE>
will consider nominees recommended by management, shareholders and others. Such
recommendations may be delivered in writing to the attention of the Director
Affairs Committee in care of the Corporate Secretary at the Company's principal
executive offices. The Director Affairs Committee met nine (9) times during the
last fiscal year.
 
    During the last fiscal year, no director attended fewer than 75% of the
aggregate of all meetings of the Board of Directors and the committees, if any,
upon which such director served and which were held during the period of time
that such person served on the Board or such committee.
 
DIRECTOR COMPENSATION
 
    Directors who are not employees of the Company are paid a retainer of $7,000
per quarter and a fee of $1,000 per Board meeting attended. No additional fees
are paid for committee meetings. The Company also reimburses non-employee
directors for travel and other incidental expenses incurred in attending
meetings of the Board. In addition, A. C. Markkula, Jr., a director of Apple,
received $2,335 in the form of health insurance benefits during fiscal year
1996.
 
                                       5
<PAGE>
COMPANY STOCK PERFORMANCE
 
    The following graph shows a five-year comparison of cumulative total
shareholder return, calculated on a dividend reinvested basis, for the Company,
the S&P 500 Composite Index (the "S&P 500") and the S&P Computers (Hardware)
Index (the "Industry Index"). The graph assumes $100 was invested in each of
Common Stock, the S&P 500 and the Industry Index on September 30, 1991. Data
points on the graph are annual. Note that historic stock price performance is
not necessarily indicative of future stock price performance.
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
             CUMULATIVE TOTAL RETURN
<S>                                                <C>                   <C>           <C>
Based on reinvestment of $100 on September 30,
1991
                                                   Apple Computer, Inc.    S&P 500-R-    S&P-R- Computers (Hardware) Index
Sep-91                                                             $100          $100                                 $100
Sep-92                                                              $92          $111                                  $83
Sep-93                                                              $48          $125                                  $56
Sep-94                                                              $70          $130                                  $81
Sep-95                                                              $79          $169                                 $117
Sep-96                                                              $47          $203                                 $142
</TABLE>
 
                      REPORT OF THE COMPENSATION COMMITTEE
              OF THE BOARD OF DIRECTORS ON EXECUTIVE COMPENSATION
 
    The Company's executive compensation program is administered by the
Compensation Committee. The role of the Compensation Committee, which is
comprised of three outside non-employee directors, is to review and approve base
salaries, executive bonus payouts, stock options and other compensation of the
executive officers of the Company.
 
    The Company's executive compensation programs are designed to use Company
performance, individual executive performance and increasing stockholder value
over time as determinants in establishing levels of executive compensation.
These design principles are intended to motivate executive officers to improve
the financial position of the Company, hold executives accountable for the
performance of the organizations for which they are responsible and to attract
key executives into the service of the Company
 
                                       6
<PAGE>
and its shareholders. In addition, the Company undertook an extensive
reorganization of executive officers beginning in the second fiscal quarter of
1996 that resulted in the addition of Gilbert F. Amelio, Chairman of the Board
and Chief Executive Officer; George M. Scalise, Executive Vice President and
Chief Administrative Officer; Fred D. Anderson, Executive Vice President and
Chief Financial Officer; and Ellen M. Hancock, Executive Vice President and
Chief Technology Officer; and the promotion of Marco Landi to the newly created
position of Chief Operating Officer. Certain one-time payments to these
individuals and the level of compensation paid to them reflect, in part, the
Compensation Committee's judgment as to the amount that was necessary to attract
them to the Company from their former employers and to compensate these
individuals for amounts forfeited or foregone as a result of leaving their
former employers.
 
    In fiscal year 1996, executive officer compensation had two primary
elements: cash compensation (divided into a base salary and an executive bonus
component) and equity-based compensation, including stock options and
performance shares. These elements are determined by the Compensation Committee
of the Board and are discussed in more detail below.
 
CASH COMPENSATION
 
    The Company regularly participates in several executive compensation surveys
in the computer industry and general industry to ensure that the total cash
compensation provided to executive officers and senior management remains at a
competitive level to enable the Company to attract and retain management
personnel with the talents and skills required to meet the challenges of a
highly competitive industry.
 
    DETERMINATION OF BASE SALARY
 
    Some executive officer base salaries were increased in October 1995 as part
of an annual executive compensation review. The base salary increases were based
upon the sustained individual performance of each executive and the competitive
base salary data provided by executive compensation surveys. As part of the
extensive reorganization of the executive functions of the Company as noted
above, executive officer base salaries were reviewed by the Compensation
Committee in July 1996. This base salary review resulted in some executive
officers receiving an increase in base salary. These increases were based upon
establishing competitive base salary levels for executives who assumed new roles
and accountabilities under the Company's executive reorganization. Competitive
base salary levels were established by use of computer industry and general
industry salary survey data.
 
    DETERMINATION OF BONUS PAYOUTS
 
    For fiscal year 1996, the Compensation Committee approved a
performance-based bonus plan, the Senior/Executive Incentive Bonus Plan (the
"1996 Bonus Plan"), in which bonuses for executive officers were determined with
reference to financial performance targets. Major emphasis in the 1996 Bonus
Plan was placed on financial performance measurements that included Return on
Capital Employed, Market Share, Operating Margin, Inventory Turns and Days Sales
Outstanding targets. The 1996 Bonus Plan formula provided the potential for two
semiannual payments to be made to executive officers. The first semiannual
payment was based on fiscal year 1996's first half (first and second quarter)
financial results. The second semiannual payment was based on fiscal year 1996's
second half (third and fourth quarter) financial results.
 
    The purpose of the 1996 Bonus Plan was to focus the efforts of senior
management toward predetermined specific goals and objectives that were of
critical importance to the success of the Company. Specifically, the 1996 Bonus
Plan was intended to:
 
    - encourage participants to achieve outstanding results toward Company
      objectives by measuring executive officers on the basis of achievement of
      financial performance targets;
 
                                       7
<PAGE>
    - strengthen the ability of the Company to attract and retain high caliber
      key management personnel; and
 
    - provide a leveraged compensation program based on performance towards
      Company objectives, with superior performance resulting in more aggressive
      compensation levels.
 
    Under the 1996 Bonus Plan, bonus targets for executive officers were set
individually, based on the executive pay range to which a particular officer was
assigned. The target bonus established for all participants was based largely on
financial performance targets and to a lesser extent on individual performance
targets.
 
    Target payouts (less deductions and withholdings) for executive officers
were set based on achievement of financial performance goals. All other plan
participants' target payouts were set based principally on achievement of
financial performance goals as well as on meeting individual performance
targets. No executive officers or other 1996 Bonus Plan participants received a
payout under the first semiannual measurement period of the plan.
 
    As part of the Company's executive officer and business reorganization in
July 1996, the Compensation Committee approved the replacement of the existing
1996 Bonus Plan with a Special Senior/Executive Bonus Program (the "Special Q4
Bonus Plan") for the fourth quarter of fiscal year 1996. The Special Q4 Bonus
Plan was effective only during the fourth fiscal quarter of fiscal year 1996 and
operated under the same rules of participant eligibility as the discontinued
1996 Bonus Plan but with prorated annual bonus targets reflecting the single
fiscal quarter measurement period. Under the Special Q4 Bonus Plan, all
executive officers and other participants were measured on a single financial
performance target of a specified dollar net income increase above the Company's
June 1996 forecast. The purpose of the Special Q4 Bonus Plan was to focus senior
management on improving the Company's overall financial results and to rebuild
momentum toward increased sales and improved profit performance. Under the
Special Q4 Bonus Plan, bonus targets for executive officers and other
participants were set at one fourth of the annual bonus target amount they would
be eligible for under the 1996 Bonus Plan. The target payout under the Special
Q4 Bonus Plan resulted in all executives receiving 175% of their special bonus
target as a bonus payout.
 
EQUITY BASED COMPENSATION
 
    Equity based compensation of executive officers was determined by the
Compensation Committee, upon consideration of recommendations made by the
executive officers' direct managers and, in some cases, reviewed by other
management. In fiscal year 1996, executive officers of the company were eligible
to receive grants of stock options under the 1990 Plan. In addition, executive
officers were eligible to participate in the Company's Employee Stock Purchase
Plan.
 
    The 1990 Plan is designed to attract and retain high quality personnel for
positions of substantial responsibility, to provide additional incentive to
employees of the Company, and to promote the success of the Company's business.
Options are granted under the 1990 Plan at an exercise price equal to the fair
market value of Common Stock on the business day immediately preceding the date
of the grant, and, in general, vest in increments over a period of three years
after the date of grant of the option, subject to earlier termination of the
option upon termination of employment and subject to automatic acceleration of
vesting upon death of the optionee or a change in control of the Company. All
options granted under the 1990 Plan expire ten years from date of grant, unless
previously terminated or unless a shorter term is provided in the option
agreement.
 
    During fiscal year 1996, recommendations for grants of options to individual
executive officers were made upon a market analysis of grants made to officers
at similar levels of responsibility by other companies in the computer and high
technology industry that the Company uses generally as comparables to determine
its own compensation levels, and also in comparison to certain other companies
in the
 
                                       8
<PAGE>
software industry. The Compensation Committee as administrator of the 1990 Plan
determined stock option awards for executive officers of the Company based on a
comparison of what officers in comparable positions at competing hardware and
software companies receive in terms of the face value of the options at the time
of grant, expressed as an annualized award size as a multiple of base salary.
 
    The Compensation Committee awarded options to executive officers under the
1990 Plan in accordance with the goals of the plan, and upon a review of each
officer's individual performance goals, achievements and long-term potential to
the Company. In fiscal year 1996, sixteen executive officers of the Company,
five of whom were Named Officers, received option grants under the plan.
 
COMPENSATION OF THE CHIEF EXECUTIVE OFFICER
 
    In fiscal year 1996, until February 1996, Michael H. Spindler was Chief
Executive Officer of the Company. His compensation was determined using the same
criteria described above for executive officers generally. During his tenure as
Chief Executive Officer in fiscal year 1996, Mr. Spindler's base salary was not
increased. In fiscal year 1996, Mr. Spindler did not receive any bonus payout
under the 1996 Bonus Plan or Special Q4 Bonus Plan or any option grants under
the 1990 Plan.
 
    On February 2, 1996, Dr. Gilbert F. Amelio joined the Company as Chief
Executive Officer. Prior to joining the Company, Dr. Amelio was Chief Executive
Officer of National Semiconductor Corporation and a member of Apple's Board of
Directors.
 
    The fiscal year 1996 compensation for Dr. Amelio was set forth in a
five-year employment agreement (the "Amelio Employment Agreement") between Dr.
Amelio and the Company. The compensation elements under the Amelio Employment
Agreement include base salary, bonus, and long-term incentives. These were
extensively negotiated between Dr. Amelio and the Compensation Committee prior
to his employment by the Company and reflect the Compensation Committee's
judgment as to a competitive total compensation program that would be necessary
to engage Dr. Amelio as the Chief Executive Officer of the Company and to
compensate him for amounts forfeited or foregone as a result of his resignation
from his prior employer. Each of the elements of his compensation is described
below.
 
    BASE SALARY
 
    The Amelio Employment Agreement sets Dr. Amelio's fiscal year 1996 base
salary at a rate of $990,000 per annum.
 
    BONUS
 
    For fiscal year 1996, Dr. Amelio was eligible for an annual bonus consisting
of a Component A Bonus and a Component B Bonus. The fiscal year 1996 Component A
Bonus provides a bonus target equal to 100% of Dr. Amelio's annual base salary
prorated by a formula to reflect less than a full fiscal year of service. The
result of the proration formula calculation yielded a target bonus amount of
$648,000 for fiscal year 1996. The potential payout under the Component A Bonus
ranges from a minimum guaranteed bonus amount in fiscal year 1996 of $324,126 to
a maximum bonus amount of $1,944,756. Under the terms of the Amelio Employment
Agreement, there is no minimum guaranteed Component A Bonus for fiscal years
after fiscal year 1996. The Performance Goals on which the Component A Bonus is
measured include Financial Targets for Revenue Growth and Gross Margin;
Strategic Targets for Product Portfolio, Platform Strategy and Channel Strategy;
and Management Targets for Building a New Management Team, determining Apple's
Information Systems Strategy and Restructuring Business Processes. The
Compensation Committee has reviewed Dr. Amelio's performance against the
Performance Goals for the fiscal year 1996 Component A Bonus and, in its
judgment, has determined that Dr. Amelio met and in some cases exceeded six of
the eight aforementioned Performance Goals and that the appropriate payout
percentage was 175% of the prorated target bonus amount.
 
                                       9
<PAGE>
    The fiscal year 1996 Component B Bonus provided a $1,000,000 bonus earned at
the end of fiscal year 1996. In addition to the above-mentioned bonuses, Dr.
Amelio received a one-time signing bonus of $200,000.
 
    LONG-TERM INCENTIVES
 
    The long-term incentives for Dr. Amelio are divided into two components:
stock options under the 1990 Plan and shares of Common Stock (the "Performance
Shares") under a performance share arrangement (the "Performance Share
Arrangement"). These components are described below. Both the stock option
granted under the 1990 Plan and the Performance Shares are conditioned upon the
approval of the shareholders of the Company in separate votes of the
shareholders at the Company's annual meeting on February 5, 1997.
 
    Subject to the aforementioned approval by the Company's shareholders, the
Company has granted Dr. Amelio an option covering 1,000,000 shares of Common
Stock under the 1990 Plan. The option was granted on March 5, 1996 at an
exercise price of $26.25 per share (the fair market value of a share of Common
Stock on the day preceding the date of grant). The option shall become vested
and exercisable in increments of 20% over a five-year period.
 
    Under the Performance Share Arrangement, Dr. Amelio is eligible to earn up
to 1 million shares of Common Stock over a five-year period. Pursuant to the
terms of the Performance Share Arrangement, for fiscal year 1996, Dr. Amelio was
afforded the opportunity to earn a maximum of 130,960 shares of Common Stock
provided that, in the judgment of the Compensation Committee, Dr. Amelio
attained the following Performance Goals: develop and execute a three-year
strategic plan showing results by the fourth quarter of fiscal year 1996;
develop and execute a profit model for the Company showing results by the fourth
quarter of fiscal year 1996; and develop and implement an organizational model
aligned with the corporate strategy and profit model by the end of the fourth
quarter of fiscal year 1996. The Compensation Committee has reviewed Dr.
Amelio's performance against the Performance Goals for the fiscal year 1996
Performance Share Arrangement and, in its judgment, has determined that Dr.
Amelio has achieved all of the aforementioned Performance Goals.
 
    SECTION 162(M)
 
    The Company intends that long-term incentive compensation paid by the
Company to Dr. Amelio pursuant to the option and the Performance Share
Arrangement be deductible by the Company under Section 162(m) of the Internal
Revenue Code of 1986, as amended.
 
           MEMBERS OF THE COMPENSATION COMMITTEE IN FISCAL YEAR 1996:
 
    Delano E. Lewis,             B. Jurgen Hintz             Katherine M. Hudson
 
    Chairman*
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    In fiscal year 1996, the members of the Compensation Committee were, through
June 1996, Peter O. Crisp, Chairman; B. Jurgen Hintz; and Katherine M. Hudson.
After June 1996, the members of the Compensation Committee were Delano E. Lewis,
Chairman; Mr. Hintz; and Ms. Hudson. No person who was an employee of the
Company in fiscal year 1996 served on the Compensation Committee in fiscal year
1996. See also "INFORMATION ABOUT APPLE COMPUTER, INC.--DIRECTOR COMPENSATION".
 
- - ------------------------
 
*   Peter O. Crisp was the Chairman of the Compensation Committee until June 5,
    1996, when he resigned from the Board of Directors.
 
                                       10
<PAGE>
                  INFORMATION REGARDING EXECUTIVE COMPENSATION
 
    The following table summarizes compensation information for the last three
fiscal years for Gilbert F. Amelio, Chairman of the Board and Chief Executive
Officer, and for Michael Spindler, former President and Chief Executive Officer,
as well as for the four other most highly compensated executive officers of
Apple (together, the "Named Officers") based on salary plus bonus for the fiscal
year ended September 27, 1996.
 
<TABLE>
<CAPTION>
                                                  SUMMARY COMPENSATION TABLE
- - -------------------------------------------------------------------------------------------------------------------------------
                                                                                            LONG-TERM
                                                   ANNUAL COMPENSATION                 COMPENSATION AWARDS
                                        ------------------------------------------  -------------------------
        NAME AND             FISCAL                                 OTHER ANNUAL     RESTRICTED                   ALL OTHER
   PRINCIPAL POSITION         YEAR       SALARY($)    BONUS($)    COMPENSATION($)     STOCK($)    OPTIONS(#)   COMPENSATION($)
- - -------------------------  -----------  -----------  -----------  ----------------  ------------  -----------  ----------------
<S>                        <C>          <C>          <C>          <C>               <C>           <C>          <C>
Michael H. Spindler......        1996      557,076     382,500           --              --                       3,721,389(1)
Former President and             1995      843,335     586,058           --              --          100,000
Chief Executive Officer*         1994      684,922     249,500           --                          200,000
 
Gilbert F. Amelio........        1996      655,061   2,334,000(2)        --          3,830,580(3)  1,000,000          3,060(4)
Chairman of the Board            1995           **
and Chief Executive              1994           **
Officer
 
Fred D. Anderson.........        1996      252,126   1,275,000           --              --          400,000        141,361(5)
Executive Vice President         1995           **
and Chief Financial              1994           **
Officer
 
Marco Landi..............        1996      526,454     367,438        114,768(6)         --          400,000         54,570(7)
Executive Vice President         1995      245,712     480,000         80,234(8)         --          120,000         50,000(9)
and Chief Operating              1994          ***
Officer
 
John Floisand............        1996      355,342     231,250        120,443(10)        --           30,000        180,893(11)
Senior Vice President,           1995      302,831     199,544           --              --           55,000         23,799(12)
Worldwide Sales                  1994      234,866     171,680           --              --          155,000         28,852(13)
 
George M. Scalise........        1996      245,189     767,813           --              --          240,000          4,104(14)
Executive Vice President         1995           **
and Chief Administrative         1994           **
Officer
</TABLE>
 
- - ------------------------------
 
*   Mr. Spindler resigned as an executive officer effective February 2, 1996.
 
**  Dr. Amelio and Messrs. Anderson and Scalise became executive officers of the
    Company during fiscal year 1996. Disclosure of their compensation for prior
    years is not required pursuant to SEC rules.
 
*** Mr. Landi became an executive officer of the Company during fiscal year
    1995. Disclosure of his compensation for prior years is not required
    pursuant to SEC rules.
 
 (1) Includes $3,330,000 paid pursuant to a severance agreement with Mr.
    Spindler (see "ARRANGEMENTS WITH EXECUTIVE OFFICERS-- SEPARATION AGREEMENT
    WITH MICHAEL H. SPINDLER") and $391,389 in relocation assistance payments,
    including $191,389 in tax payment assistance.
 
 (2) Consists of a signing bonus, the Component A Bonus and the Component B
    Bonus for fiscal year 1996, as contemplated by the terms of the employment
    agreement dated February 2, 1996 between the Company and Dr. Amelio. (See
    "ARRANGEMENTS WITH EXECUTIVE OFFICERS--EMPLOYMENT AGREEMENT WITH DR.
    AMELIO".)
 
 (3) Represents the value on February 2, 1996 of 130,960 Performance Shares
    earned by Dr. Amelio pursuant to the terms of Dr. Amelio's employment
    agreement. The terms of Dr. Amelio's Performance Share Arrangement are
    described in the section of this Proxy Statement entitled "PROPOSAL NO. 5:
    APPROVAL OF DR. AMELIO'S PERFORMANCE SHARE ARRANGEMENT FOR FISCAL YEAR
    1996". As of the last day of fiscal year 1996, Dr. Amelio held no other
    Performance Shares or restricted shares. No dividends were paid on the
    Performance Shares during fiscal year 1996.
 
 (4) Includes $2,285 in matching contributions made by the Company in accordance
    with the terms of its 401(k) Plan and $775 for a physical examination.
 
 (5) Includes $140,155 in relocation assistance payments, including $56,065 in
    tax payment assistance, and $1,206 in matching contributions made by the
    Company in accordance with the terms of its 401(k) Plan.
 
                                       11
<PAGE>
 (6) Includes $70,514 in housing allowance and $44,254 in car allowance.
 
 (7) Includes $41,836 in fees paid for service as a director of a nondomestic
    subsidiary and $12,734 in premiums paid on Mr. Landi's behalf for life,
    medical and certain disability insurance policies.
 
 (8) Includes $21,939 in tax payment assistance, $38,500 in housing allowance
    and $19,795 in car allowance.
 
 (9) Includes $50,000 in relocation assistance.
 
(10) Consists of $120,443 in expatriate cost-of-living allowance, including
    $64,406 in tax payment assistance.
 
(11) Includes $157,224 in relocation assistance payments, including $51,519 in
    tax payment assistance, $14,167 representing the value of a sales bonus trip
    and $9,502 in matching contributions made by the Company in accordance with
    the terms of its 401(k) Plan.
 
(12) Consists of $23,799 representing the value of a sales bonus trip.
 
(13) Consists of $28,852 representing the value of a sales bonus trip.
 
(14) Consists of matching contributions made by the Company in accordance with
    the terms of its 401(k) Plan.
 
                                       12
<PAGE>
OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
    The following table provides information about option grants to the Named
Officers for the fiscal year ended September 27, 1996. All option grants to the
Named Officers during fiscal year 1996 were made pursuant to the 1990 Plan.
 
                        SECURITIES UNDERLYING OPTION/SAR
                           GRANTS IN LAST FISCAL YEAR
                               INDIVIDUAL GRANTS
 
<TABLE>
<CAPTION>
                                                                                           POTENTIAL REALISABLE VALUE
                                                  % OF TOTAL                               AT ASSUMED ANNUAL RATES OF
                                                   OPTIONS/                                 STOCK PRICE APPRECIATION
                                                     SARS                                             FOR
                                    OPTIONS/      GRANTED TO     EXERCISE OR                     OPTION TERM(1)
                                      SARS       EMPLOYEES IN    BASE PRICE   EXPIRATION   --------------------------
NAME                               GRANTED(#)   FISCAL YEAR(2)     ($/SH.)       DATE         5%($)         10%($)
- - ---------------------------------  -----------  ---------------  -----------  -----------  ------------  ------------
<S>                                <C>          <C>              <C>          <C>          <C>           <C>
Gilbert F. Amelio................   1,000,000         10.13%      $   26.25       3/5/06     16,508,484    41,835,740
 
Fred D. Anderson.................     400,000          4.05%      $   24.56       4/1/06      6,178,890    15,658,520
 
John Floisand....................      30,000          0.30%      $   19.88      6/27/06        374,978       950,269
 
Marco Landi......................     400,000          4.05%      $   28.50      11/7/04      7,169,399    18,168,664
 
George M. Scalise................     240,000          2.43%      $   25.88      3/12/06      3,905,436     9,897,141
 
Michael H. Spindler*.............      --             --             --           --            --            --
</TABLE>
 
- - ------------------------
 
 * Mr. Spindler resigned as an executive officer effective February 2, 1996.
 
(1) Potential gains are net of exercise price, but before taxes associated with
    exercise. These amounts represent certain assumed rates of appreciation
    only, based on Securities and Exchange Commission rules, and do not
    represent the Company's estimate or projection of the price of the Company's
    stock in the future. Actual gains, if any, on stock option exercises depend
    upon the actual future performance of Common Stock and the continued
    employment of the option holders throughout the vesting period. Accordingly,
    the potential realizable values set forth in this table may not be achieved.
 
(2) Based on options to purchase an aggregate of 9,873,083 shares granted to all
    employees during fiscal year 1996.
 
(3) All options were granted at an exercise price equal to fair market value
    based on the closing market value of Common Stock on the Nasdaq National
    Market on the business day immediately preceding the date of the grant.
 
AGGREGATED OPTION EXERCISES AND OPTIONS HELD BY THE NAMED OFFICERS
 
    The following table provides information about option exercises by the Named
Officers in the last fiscal year and options held by each of them at fiscal year
end.
 
                                       13
<PAGE>
                        SECURITIES UNDERLYING AGGREGATED
                    OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                          AND FY-END OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
                                                                                           VALUE OF UNEXERCISED
                                                              NUMBER OF UNEXERCISED       IN-THE-MONEY OPTIONS/
                                  SHARES                    OPTIONS/SARS AT FY-END(#)      SARS AT FY-END($)(2)
                                ACQUIRED ON      VALUE      --------------------------  --------------------------
NAME                            EXERCISE(#)  REALIZED($)(1) EXERCISABLE  UNEXERCISABLE  EXERCISABLE  UNEXERCISABLE
- - ------------------------------  -----------  -------------  -----------  -------------  -----------  -------------
<S>                             <C>          <C>            <C>          <C>            <C>          <C>
Gilbert F. Amelio.............      --            --            --          1,000,000       --             0
 
Fred D. Anderson..............      --            --            --            400,000       --             0
 
John Floisand.................      --            --           124,334        253,416        0            73,125
 
Marco Landi...................      --            --            40,000        480,000        0             0
 
George M. Scalise.............      --            --            --            260,000       --             0
 
Michael H. Spindler*..........      --            --            --            --            --            --
</TABLE>
 
- - ------------------------
 
 * Mr. Spindler resigned as an executive officer effective February 2, 1996.
 
(1) Market value of underlying securities (based on the fair market value of
    Common Stock on the Nasdaq National Market) at the time of exercise, minus
    the exercise price.
 
(2) Market value of securities underlying in-the-money options at fiscal 1996
    year end (based on $22.31 per share, the closing price of Common Stock on
    the Nasdaq National Market on September 27, 1996), minus the exercise price.
 
ARRANGEMENTS WITH EXECUTIVE OFFICERS
 
    The Company has from time to time entered into employment, retention and
severance arrangements with certain of its executive officers. The Named
Officers with whom the Company has such agreements, the dates of the agreements
and a summary of the terms of such agreements are set forth in the following
paragraphs.
 
    EMPLOYMENT AGREEMENT WITH DR. AMELIO.
 
    On February 2, 1996, the Company engaged Dr. Gilbert F. Amelio as its
Chairman and Chief Executive Officer. Under the terms of the Amelio Employment
Agreement, Dr. Amelio is employed for a five-year term at an annual base salary
of $990,000. The Amelio Employment Agreement provides for the payment to Dr.
Amelio of a hiring bonus equal to $200,000 and two bonuses defined in the
agreement as the Component A Bonus and the Component B Bonus. Based upon the
achievement of performance targets established by the Compensation Committee for
each fiscal year, the Amelio Employment Agreement provides for the payment to
Dr. Amelio of the Component A Bonus, an annual performance bonus ranging from
50% to 300% of his base salary, with a minimum of $324,126 guaranteed for fiscal
year 1996. For fiscal year 1996, these performance targets were based on
financial results (including revenue and margin trends in selected markets),
strategic issues (rationalization of the Company's product portfolio,
establishment of a long-term platform and channel strategy) and operational
issues (information systems strategy, organizational changes and restructuring
of critical business processes). In addition, Dr. Amelio is entitled to receive
the Component B Bonus, which will equal $1,000,000 for each year during the term
of the Amelio Employment Agreement.
 
    Pursuant to the Amelio Employment Agreement, the Company has made a loan to
Dr. Amelio in the amount of $5,000,000, bearing interest at the minimum rate
required under the Code. Accrued interest plus 20% of the initial principal
amount of the loan are repayable annually upon each of the first through
 
                                       14
<PAGE>
fifth anniversaries of February 2, 1996, or in full within 90 days of
termination of Dr. Amelio's employment.
 
    The Amelio Employment Agreement further provides that Dr. Amelio is to be
granted an option (the "Option") covering 1,000,000 shares of Common Stock, and
that he is to be afforded the opportunity to earn 1,000,000 Performance Shares
over five years based upon the Company achieving performance objectives
established by the Compensation Committee. The grant of the Option and the
Performance Share Arrangement are subject to the approval of the shareholders of
the Company. The terms of the Option and the Performance Share Arrangement are
described in the sections of this Proxy Statement entitled, respectively,
"PROPOSAL NO. 3: APPROVAL OF THE GRANT OF A STOCK OPTION TO DR. AMELIO UNDER THE
1990 STOCK OPTION PLAN","PROPOSAL NO. 5: APPROVAL OF DR. AMELIO'S PERFORMANCE
SHARE ARRANGEMENT FOR FISCAL YEAR 1996" and "PROPOSAL NO. 6: APPROVAL OF THE
SENIOR OFFICERS RESTRICTED PERFORMANCE SHARE PLAN".
 
    If Dr. Amelio's employment with the Company ends in an Involuntary
Termination (as described below), the Company will be obligated to pay him a
lump sum severance payment equal to the sum of the base salary payable for the
remainder of the term of employment and the target amount of the Component A
Bonus payable for each whole or partial fiscal year of the Company during the
remaining term. Any severance amounts payable to Dr. Amelio would be reduced by
the outstanding principal and interest on the aforementioned loan. In addition,
Dr. Amelio will retain the then-vested portion of the Option. Dr. Amelio's right
to any Performance Shares will be governed by the provisions of the Senior
Officers Restricted Performance Share Plan, which is discussed in this Proxy
Statement under the heading "PROPOSAL NO. 6: APPROVAL OF THE SENIOR OFFICERS
RESTRICTED PERFORMANCE SHARE PLAN". Special severance provisions apply under the
Amelio Employment Agreement if the shareholders of the Company do not approve
the Option and the Performance Share Arrangement and Dr. Amelio's employment
ends in an Involuntary Termination, or if a Change in Control of the Company
occurs on or prior to February 2, 1997. In these circumstances, the Amelio
Employment Agreement provides for a lump sum payment of $10,000,000 in lieu of
the severance amounts described above, reduced by the outstanding balance on the
aforementioned loan.
 
    The Amelio Employment Agreement defines "Involuntary Termination" as a
termination by the Company without Cause or a resignation by Dr. Amelio for Good
Reason. The Amelio Employment Agreement generally defines "Cause" as including a
felony conviction, willful disclosure of confidential information or willful and
continued failure to perform employment duties. "Good Reason" generally includes
a detrimental reduction in position or responsibilities, the failure of the
Company to have any successor in interest assume the agreement, a reduction in
salary or a failure to pay any earned bonus or the failure to grant the Option
or the Performance Shares (other than by reason of not obtaining shareholder
approval).
 
    The Amelio Employment Agreement further provides for a tax gross-up payment
to mitigate the effect of any excise tax imposed under the "golden parachute
provisions" of the Code.
 
    EMPLOYMENT AGREEMENTS WITH OTHER NAMED OFFICERS.
 
    The Company entered into an employment agreement with Fred D. Anderson
effective April 1, 1996 (the "Anderson Employment Agreement"), pursuant to which
Mr. Anderson serves as Executive Vice President and Chief Financial Officer of
the Company. Mr. Anderson is entitled to an annual base salary of $500,000 and
is eligible to participate in the Company's Senior Executive Bonus Plan. During
fiscal year 1996, Mr. Anderson was guaranteed a bonus payout of at least
$400,000. During fiscal year 1997, his target bonus will be set at 80% of his
base salary and will thereafter be reviewed annually by the Company. Pursuant to
the provisions of the Anderson Employment Agreement, the Company paid Mr.
Anderson the first half of an $800,000 hiring bonus in fiscal year 1996. The
second half of the hiring bonus will be paid to
 
                                       15
<PAGE>
Mr. Anderson in fiscal year 1997. Pursuant to the agreement, Mr. Anderson was
also granted an option under the 1990 Plan covering 400,000 shares of Common
Stock.
 
    If the Company terminates Mr. Anderson's employment without Cause (as
described below) during the one-year period following April 1, 1996, the Company
will be obligated to pay Mr. Anderson a lump sum severance payment equal to
$1,300,000. If Mr. Anderson is terminated without Cause at any other time during
the five-year period following April 1, 1996, he will be entitled to a lump sum
severance payment equal to the sum of his annual base salary and target bonus.
"Cause" is defined in the Anderson Employment Agreement in substantially the
same manner as in the Amelio Employment Agreement.
 
    The Company entered into an employment agreement with George M. Scalise
effective March 1, 1996, pursuant to which Mr. Scalise serves as the Company's
Executive Vice President and Chief Administrative Officer (the "Scalise
Employment Agreement"). Pursuant to the Scalise Employment Agreement, Mr.
Scalise is entitled to an annual base salary of $420,000 and is eligible to
participate in the Company's Senior Executive Bonus Plan. During fiscal year
1997, Mr. Scalise's target bonus will be set at 75% of his base salary, and will
thereafter be reviewed annually by the Company. Pursuant to the provisions of
the Scalise Employment Agreement, the Company paid Mr. Scalise the first half of
a $630,000 hiring bonus in fiscal year 1996. The second half of the hiring bonus
will be paid to Mr. Scalise in fiscal year 1997. Pursuant to the agreement, Mr.
Scalise was granted an option covering 240,000 shares of Common Stock under the
1990 Plan.
 
    If the Company terminates Mr. Scalise's employment without Cause (as
described below) during the one-year period following March 1, 1996, the Company
will be obligated to pay Mr. Scalise a lump sum severance payment equal to
$1,050,000. If Mr. Scalise's employment is terminated without Cause at any other
time during the five-year period following March 1, 1996, he will be entitled to
a lump sum severance payment equal to the sum of his annual base salary and
target bonus. "Cause" is defined in the Scalise Employment Agreement in
substantially the same manner as in the Amelio Employment Agreement.
 
    The employment agreement between the Company and John Floisand provides for
a three-year term effective November 1, 1995 to serve as Senior Vice President
of the Company (the "Floisand Employment Agreement"). Mr. Floisand also has a
three-year employment agreement effective November 1, 1995 with Apple Japan,
Inc., a subsidiary of the Company, pursuant to which Mr. Floisand serves as that
company's Chairman and Chief Executive Officer. The two agreements provide for a
combined annual base salary of $375,000 and entitle Mr. Floisand to participate
in the Company's Senior Executive Bonus Plan. In addition, the Company paid Mr.
Floisand an initial bonus in the amount of $100,000. Mr. Floisand's target bonus
for fiscal year 1996 is $281,250, and the actual amount of the bonus will be
based on the overall corporate performance goals identified in the Senior
Executive Bonus Plan. Thereafter, Mr. Floisand's target bonus will be reviewed
annually by the Company. Pursuant to the terms of the Floisand Employment
Agreement, the Company recommended to the Board of Directors that Mr. Floisand
be granted an option covering 30,000 shares of Common Stock under the 1990 Plan.
 
    The Floisand Employment Agreement provides that the Company will designate
Mr. Floisand as a participant in the Company's Executive Severance Plan upon
termination of his employment, provided that he has not been offered another
position with an affiliate of the Company, he has not resigned and he has not
been terminated by the Company for Business Reasons (described below). The
Floisand Employment Agreement defines "Business Reasons" to include (i)
competing with the Company, (ii) solicitation of the Company's customers, (iii)
disclosure or misuse of Company secrets or other confidential information, (iv)
any act of embezzlement, fraud or theft with respect to the Company's property,
(v) violation of the Company's policies or the terms of the Floisand Employment
Agreement, (vi) causing injury to the property, reputation or employees of the
Company, (vii) malfeasance, negligence, misconduct or the non-performance of
duties and (viii) failure to follow the instructions of the Chief Executive
Officer of the Company.
 
                                       16
<PAGE>
    The Company is presently negotiating the terms of an employment agreement
with Marco Landi, but as of the date of this Proxy Statement, this agreement has
not been finalized.
 
    SEPARATION AGREEMENT WITH MICHAEL H. SPINDLER.
 
    Pursuant to the terms of the separation agreement between Michael H.
Spindler and the Company (the "Spindler Separation Agreement"), effective
February 2, 1996, Mr. Spindler resigned from his positions as President and
Chief Executive Officer. Pursuant to the terms of the Spindler Separation
Agreement, Mr. Spindler received a lump sum payment of $3,712,500 upon his
termination. In addition, he is entitled to continued health benefits for a
period of two years after the Termination Date. The Spindler Separation
Agreement also contemplates additional payments of $50,000 and $150,000 to Mr.
Spindler in order to extinguish any rights that Mr. Spindler may have under any
plan or contract for, respectively, the reimbursement of moving expenses and
purchase price assurance for the sale of his personal residence.
 
    EXECUTIVE SEVERANCE PLAN.
 
    The Company has in effect an Executive Severance Plan, under which it may
designate an executive officer as a participant in the plan if that executive
officer is terminated by the Company due to Business Conditions. "Business
Conditions" is defined as events or conditions that lead to the elimination or
unavailability of jobs, other than pursuant to an Apple Redeployment Plan or
Layoff Plan, and not including termination for cause. In general, an executive
officer who is designated as a participant in the plan and who is terminated due
to Business Conditions will receive a severance payment of between 4 and 12
months' pay, depending upon the length of such executive officer's service with
the Company. A participating executive officer will also receive a portion of
his or her actual bonus for the then-current fiscal year on a prorated basis. In
addition, a participating executive officer will receive job placement
assistance and up to 12 months' paid medical and dental benefits following the
date that he or she ceases to be an employee of the Company. Under a Supplement
to the Executive Severance Plan adopted in June 1995, officers who are not
covered by a Retention Agreement may become eligible to receive certain enhanced
benefits in the event of a change in control of the Company.
 
    CHANGE IN CONTROL ARRANGEMENTS.
 
    In the event of a "change in control" of Apple, all outstanding options
under the Company's 1981 Stock Option Plan, 1986 Employee Incentive Stock Option
Plan, 1987 Executive Long Term Stock Option Plan (the "ELTSOP") and 1990 Plan
will, unless otherwise determined by the Board of Directors, become exercisable
in full, and will be cashed out at an amount equal to the difference between the
applicable "change in control price" and the exercise price. A "change in
control" under these plans is generally defined as (i) the acquisition by any
person of 50% or more of the combined voting power of Apple's outstanding
securities or (ii) the occurrence of a transaction requiring shareholder
approval and involving the sale of all or substantially all of the assets of the
Company or the merger of the Company with or into another corporation.
 
    The Company has entered into a retention agreement with certain of the Named
Officers and certain other executive officers providing for certain cash
payments in the event of termination of his or her employment following a change
in control of the Company (the "Retention Agreements"). For purposes of the
Retention Agreements, a "change in control" is defined as (i) a reorganization,
merger, consolidation or other corporate transaction in which the holders of
voting stock of the Company immediately before the corporate transaction will
not own more than 50% of the voting shares of the continuing or surviving
corporation immediately after such corporate transaction, (ii) the acquisition
of 30% or more of the combined voting power of the Company's then-outstanding
securities, (iii) a change of 50% in the membership of the Board of Directors
within a two-year period, unless the election or nomination for election by
shareholders of each new director within such period was approved by the vote of
at least three-fourths of the directors still in office at the beginning of the
period, (iv) all or substantially all of the
 
                                       17
<PAGE>
assets of the Company are sold, liquidated or distributed, or (v) a "change in
control" of the Company within the meaning of Section 280G of the Code.
 
    In the event of an Involuntary Termination (as defined in the Retention
Agreements) of any executive officer who is a party to a Retention Agreement
within two years following a change in control, such executive officer will
receive a cash payment equal to the sum of (i) two times his or her annual base
salary immediately prior to the date of his or her termination or, if greater,
the highest annualized base salary in effect during the three-year period ending
on the change in control and (ii) one times his or her target bonus. In
addition, the executive officer would be eligible to participate in the medical,
dental, health, life and other fringe benefit plans and arrangements applicable
to him or her until the second anniversary of his or her date of termination.
 
    The Retention Agreements further provide that, in the event of an
Involuntary Termination of an executive officer on or following a change in
control, such executive officer's equity awards granted to him or her under the
1990 Plan, the ELTSOP and any other equity-based incentive plan or arrangement
adopted by the Company ("Equity Plans") shall vest and become exercisable. All
equity awards also shall vest and become exercisable as of the date of a change
in control as defined in the Equity Plans, regardless of whether the executive
officer's employment has then terminated. Subject to certain limits on payments,
the Retention Agreements also require tax gross-up payments to the executive
officers to mitigate any excise tax imposed on the executive officers under
Sections 280G and 4999 of the Code in connection with a change in control.
Executive officers who are not covered by Retention Agreements may be entitled
to enhanced benefits under the Company's Executive Severance Plan, which is
discussed above.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
    The Board has approved an agreement with Dr. Amelio pursuant to which the
Company utilizes an aircraft owned by Dr. Amelio for purposes of business
travel. The Company has agreed to pay $1,695 for each hour of use of the
aircraft, as well as certain other fees and expenses, including pilot and
copilot fees, parking and landing fees and simulator training and fuel expenses.
The Company has paid to date approximately $108,000 to Aero Ventures, an entity
wholly owned by Dr. Amelio, in connection with the use of the aircraft. In
addition, the Company paid approximately $121,000 to ACM Aviation, Inc., a
company wholly owned by A. C. Markkula, Jr., for the use of aircraft in
connection with the transportation of directors to and from meetings of the
Board during fiscal year 1996.
 
    In connection with a 1990 relocation assistance package provided to Michael
Dionne, Senior Vice President and General Manager, AppleAssist, the Company
extended to Mr. Dionne a $400,000 loan for the purpose of making a down payment
on a residence. The largest aggregate amount of indebtedness outstanding on this
loan during fiscal year 1996 was $105,230 and, as of the end of fiscal year
1996, the outstanding loan balance was $65,473. The rate of interest being
charged to Mr. Dionne by the Company on this loan is 5.5%.
 
    Pursuant to the terms of the Amelio Employment Agreement, the Company
extended a $5 million loan to Dr. Amelio in February 1996, which is to be repaid
over a period of 5 years. The largest aggregate amount of indebtedness
outstanding on this loan during fiscal year 1996 was $5 million. (See
"ARRANGEMENTS WITH EXECUTIVE OFFICERS--EMPLOYMENT AGREEMENT WITH DR. AMELIO").
 
                             OVERVIEW OF PROPOSALS
 
    This Proxy Statement contains seven proposals requiring shareholder action.
Proposal 1 requests the election of three directors to Class I of the Company's
Board. Proposal 7 requests ratification of the Company's auditors.
 
    The remaining five proposals relate to compensatory plans or arrangements
that the Company has implemented or intends to implement as a means of
attracting and retaining qualified personnel. Each of
 
                                       18
<PAGE>
these proposals is part of a comprehensive approach to compensation that is
intended to assist the Company in attracting, motivating and retaining
employees, including key members of management and other key personnel, during a
time of significant financial and strategic transition.
 
    These compensatory programs are structured so that management incentives are
tied to short- and long-term goals and objectives that are intended to result in
enhanced and sustainable long-term value for the Company's shareholders. A key
element of each of these programs is the opportunity for participants to acquire
options or shares of Common Stock. Proposals 3 and 5 also implement the
long-term incentive elements of the Amelio Employment Agreement which were
negotiated with Dr. Amelio prior to his joining the Company and which reflect
the level and type of incentive compensation deemed necessary to engage Dr.
Amelio as the Chief Executive Officer of the Company and to compensate him for
amounts forfeited or foregone as a result of his resignation from his prior
employer. Each of the proposals is discussed in more detail in the pages that
follow.
 
                                 PROPOSAL NO. 1
 
                             ELECTION OF DIRECTORS
 
    The Company's Bylaws provide for a Board of Directors divided into two
classes, Class I and Class II, with half of the directors in each class or as
close an approximation to half as possible. In connection with the decision of
B. Jurgen Hintz in December 1996 not to stand for re-election to the Board, the
Bylaws have been amended, effective February 5, 1997, to reduce the number of
directors from nine to seven.* Class I currently consists of four directors who
are serving two-year terms expiring on the date of this Annual Meeting, three of
whom are standing for re-election. Class II currently consists of four directors
who are serving two-year terms expiring in 1998. In each case, a director serves
for the designated term and until his or her respective successor is elected and
qualified.
 
    Three directors are to be elected at this Annual Meeting. The Board has
nominated three of the current Class I directors to be re-elected. Directors
elected to Class I will serve two-year terms expiring in 1999. Holders of
proxies solicited by this Proxy Statement will vote the proxies received by them
as directed on the proxy card or, if no direction is made, for the election of
the Board of Directors' three nominees below. If any nominee is unable or
declines to serve as a director at the time of the Annual Meeting, the proxy
holders will vote for a nominee designated by the present Board of Directors to
fill the vacancy. It is not presently expected that any nominee will be unable
or will decline to serve as a director.
 
    The Board's nominees for re-election at this Annual Meeting as Class I
directors are Gilbert F. Amelio, Gareth C. C. Chang and Katherine M. Hudson.
 
VOTE REQUIRED
 
    The three nominees for Class I directors receiving the highest number of
affirmative votes of the shares entitled to be voted for them shall be elected
as directors. Votes withheld from any director are counted for purposes of
determining the presence or absence of the Quorum, but have no other legal
effect under California law.
 
RECOMMENDATION
 
    THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE FOR RE-ELECTION OF
GILBERT F. AMELIO, GARETH C. C. CHANG AND KATHERINE M. HUDSON TO CLASS I OF THE
BOARD OF DIRECTORS OF THE COMPANY.
 
- - -------------------
 
*The reduction from nine to seven seats will eliminate a vacancy caused by the
 resignation from the Board of Joseph A. Graziano in October 1995.
 
                                       19
<PAGE>
                                 PROPOSAL NO. 2
 
             APPROVAL OF AMENDMENT TO EMPLOYEE STOCK PURCHASE PLAN
 
    The Employee Stock Purchase Plan (the "Purchase Plan") provides employees
(including officers) of the Company and its majority-owned subsidiaries with an
opportunity to purchase through payroll deductions Common Stock at a purchase
price that is 85% of the lower of the fair market value of Common Stock at the
beginning or end of an offering period. In December 1996, the Board of Directors
adopted an amendment to the Purchase Plan to increase the number of shares of
Common Stock reserved for issuance thereunder by 3,500,000, bringing the total
number of shares reserved for issuance under the Purchase Plan to 15,000,000
shares. The proposed share increase will avoid an unanticipated shortfall in the
number of shares available for the current offering period, which concludes on
December 27, 1996, with shares to be delivered in early February 1997, and is
expected to fund the Purchase Plan through fiscal year 1998.
 
PROPOSED AMENDMENT
 
    At the Annual Meeting, the shareholders are being asked to approve the
amendment to the Purchase Plan adopted by the Board of Directors in December
1996, increasing the number of shares of Common Stock authorized to be issued
thereunder from a total of 11,500,000 shares to a total of 15,000,000 shares.
 
VOTE REQUIRED
 
    The affirmative vote of (i) a majority of the Votes Cast and (ii) a majority
of the Quorum will be required to approve the proposed amendment to the Purchase
Plan.
 
RECOMMENDATION
 
    THE BOARD OF DIRECTORS OF APPLE HAS UNANIMOUSLY APPROVED THE INCREASE IN THE
NUMBER OF SHARES RESERVED UNDER THE PURCHASE PLAN AND RECOMMENDS THAT
SHAREHOLDERS VOTE FOR SUCH INCREASE.
 
DESCRIPTION OF THE PURCHASE PLAN
 
    The following is a summary of the terms of the Purchase Plan. Copies of the
Purchase Plan are available upon request to the Investor Relations Department of
the Company. In addition, a copy of the Purchase Plan is filed with the SEC as
an exhibit to the Company's Form 10-K for fiscal year 1996, which was filed with
the SEC on December 19, 1996.
 
    PURPOSE.  The purpose of the Purchase Plan is to provide employees
(including officers) of the Company and its majority-owned subsidiaries with an
opportunity to purchase Common Stock through payroll deductions.
 
    ADMINISTRATION.  The Purchase Plan may be administered by the Board of
Directors of the Company or by a committee appointed by the Board and is
currently being administered by the Compensation Committee. All questions of
interpretation or application of the Purchase Plan are determined by the
Compensation Committee, whose decisions are final, conclusive and binding upon
all participants.
 
    ELIGIBILITY AND PARTICIPATION.  Any employee (including an officer) who is
employed for at least 20 hours per week and more than five months per calendar
year by the Company or any of its majority-owned subsidiaries designated from
time to time by the Board is eligible to participate in the Purchase Plan,
provided that such employee is so employed on the date his or her participation
in the plan is effective and subject to limitations imposed by Section 423(b) of
the Internal Revenue Code and limitations on stock ownership described in the
Purchase Plan. Eligible employees become participants in the Purchase Plan by
delivering to the Company's payroll office, prior to the commencement of the
applicable offering period, a subscription agreement authorizing payroll
deductions.
 
                                       20
<PAGE>
    OFFERING DATES.  The Purchase Plan is generally implemented by one offering
during each six-month period of the plan. Offering periods normally commence in
January and July of each year. The Board has the power to alter the duration of
the offering periods without shareholder approval.
 
    PURCHASE PRICE.  The purchase price at which shares will be sold in an
offering under the Purchase Plan is 85% of the lower of the fair market value of
Common Stock (i) on the date of commencement of the six-month offering period or
(ii) on the last day of the offering period. The fair market value of Common
Stock on a given date is the mean of the reported bid and asked prices for that
date or, if Common Stock is listed on an exchange or quoted on the Nasdaq
National Market, the closing or last sale price on such exchange or quotation
system for that date.
 
    PAYROLL DEDUCTIONS.  The purchase price of the shares to be acquired under
the Purchase Plan is accumulated by payroll deductions over the offering period.
The rate of deductions may not exceed 10% of participant's compensation, and the
aggregate of all payroll deductions during the offering period may not exceed
10% of the participant's aggregate compensation for the offering period. A
participant may discontinue his or her participation in the Purchase Plan or may
decrease, but not increase, the rate of payroll deductions at any time during
the offering period by filing with the Company a new authorization for payroll
deductions.
 
    All payroll deductions made for a participant are credited to his or her
account under the Purchase Plan and are deposited with the general funds of the
Company to be used for any corporate purpose. The amount by which an employee's
payroll deductions exceeds the amount required to purchase the shares subject to
option will be refunded to the employee with no interest thereon. Amounts
attributable to fractional share interests are rolled over into the next
offering period.
 
    GRANT AND EXERCISE OF OPTION.  At the beginning of an offering period, each
participant is granted an option to purchase up to that number of shares equal
to the participant's accumulated payroll deductions for the offering period
divided by 85% of the lower of the fair market value of a share of Common Stock
at the beginning of the offering period or the end of the offering period;
provided that the number of shares subject to the option shall not exceed 200%
of the number of shares determined by dividing 10% of the participant's
semi-annual compensation as of the beginning of the offering period by 85% of
the fair market value of Common Stock as of the beginning of such period. The
maximum number of full shares subject to option which are purchasable with the
accumulated payroll deductions in the employee's account will be purchased for
such employee at the applicable purchase price. If, however, at the termination
of any offering period the total number of shares which would otherwise be
subject to options granted pursuant to the Purchase Plan exceeds the number of
shares then available in the Purchase Plan, the Company is to notify the
participants and may, in its sole discretion, (i) make a pro rata allocation of
the shares remaining available for option grant in as uniform a manner as
practicable; (ii) terminate the offering period without issuing any shares; or
(iii) seek shareholder approval of an increase in the number of shares
authorized under the Plan such that all options can be exercised in full. The
Company may delay deciding which of these alternatives to adopt, and may
accordingly delay issuances of any shares under the Purchase Plan for such time
as is necessary to obtain shareholder approval of any increase in shares
authorized under the Plan. Upon making its decision, the Company shall notify
Participants. Participants may withdraw from the Purchase Plan at any time prior
to notification by the Company of which alternative it has determined to adopt.
 
    Notwithstanding the foregoing, no employee is permitted to subscribe for
shares under the Purchase Plan if immediately after the grant of the option the
employee would own 5% or more of the total combined voting power or value of all
classes of stock of the Company or of its majority-owned subsidiaries (including
stock which may be purchased through subscriptions under the Purchase Plan or
pursuant to any outstanding options), nor is any employee entitled to buy more
than $25,000 worth of stock (determined based on the fair market value of the
shares at the time the option is granted) under all employee stock purchase
plans of the Company or its parent or any subsidiary in any calendar year.
 
                                       21
<PAGE>
    WITHDRAWAL.  A participant in the Purchase Plan may terminate his or her
interest in a given offering in whole, but not in part, by giving written notice
to the Company of his or her election to withdraw at any time prior to the end
of the applicable six-month offering period. Such withdrawal automatically
terminates the participant's interest in that offering, but does not have any
effect upon such participant's eligibility to participate in subsequent
offerings under the Purchase Plan.
 
    TERMINATION OF EMPLOYMENT.  Termination of a participant's employment for
any reason, including retirement or death, or the failure of a participant to
remain in the continuous employ of the Company for at least 20 hours per week
during the applicable offering period, cancels his or her participation in the
Purchase Plan immediately.
 
    CAPITAL CHANGES.  In the event any change is made in the Company's
capitalization during an offering period, such as a stock split or stock
dividend on Common Stock, which results in an increase or decrease in the number
of shares of Common Stock outstanding without receipt of consideration by the
Company, appropriate adjustment will be made in the purchase price and in the
number of shares subject to purchase under the Purchase Plan, as well as in the
number of shares reserved for issuance under the Purchase Plan. The Board may
also make provision for adjusting the number of shares subject to purchase under
the Purchase Plan in the event of a merger, reorganization, rights offering or
other similar increase or decrease in the number of shares of Common Stock
outstanding.
 
    NONASSIGNABILITY.  No rights or accumulated payroll deductions of an
employee under the Purchase Plan may be pledged, assigned, transferred or
otherwise disposed of in any way for any reason other than death. Any attempt to
do so may be treated by the Company as an election to withdraw from the Purchase
Plan.
 
    AMENDMENT AND TERMINATION OF THE PLAN.  The Board of Directors of the
Company may at any time amend or terminate the Purchase Plan, except that
termination of the plan shall not affect options previously granted thereunder
nor may any amendment make any change in an option granted prior thereto which
adversely affects the rights of any participant. Approval of the shareholders of
the Company is required for amendments to the Purchase Plan only to the extent
that shareholder approval is required or desirable to comply with either (A)
Rule 16b-3, promulgated under the 1934 Act ("Rule 16b-3"), as in effect at the
time of the proposed amendment to the Purchase Plan, (B) the applicable Code
sections and rules and regulations thereunder governing employee stock purchase
plans, as in effect at the time of the proposed amendment or (C) other
applicable laws, rules or regulations.
 
    TAX INFORMATION.  The Purchase Plan and the right of participants to make
purchases thereunder are intended to qualify as an "employee stock purchase
plan" under the provisions of Sections 421 and 423 of the Code. Under these
provisions, participants will not recognize income for federal income tax
purposes either upon enrollment in the Purchase Plan or upon any purchase of
stock thereunder. All tax consequences are deferred until a participant sells
the stock acquired under the Purchase Plan, disposes of such stock by gift or
dies.
 
    Upon disposition of the shares, the participant will be subject to tax and
the amount of the tax will depend upon the holding period. If the shares have
been held by the participant for more than two years after the date of option
grant and more than one year after exercise of the option, the lesser of (a) the
excess of the fair market value of the shares at the time of such disposition
over the option price, or (b) the excess of the fair market value of the shares
at the time the option was granted over the option price (which option price
will be computed as of the grant date) will be treated as ordinary income, and
any further gain will be taxed as long-term capital gain. If the shares are
disposed of before the expiration of these holding periods, the participant will
recognize ordinary income for federal income tax purposes in an amount generally
measured as the excess of the fair market value of the shares on the exercise
date over the option price, and any further gain or loss will be long-term or
short-term capital gain or loss, depending on the holding period.
 
                                       22
<PAGE>
    The Company is entitled to a deduction for amounts taxed as ordinary income
to a participant only to the extent that ordinary income must be reported upon
disposition of shares by the participant before the expiration of the holding
periods described above.
 
    The foregoing does not purport to be a complete summary of the effect of
federal income taxation of Purchase Plan transactions upon participants and
Apple. It also does not discuss the tax consequences of a participant's death or
the provisions of the income tax laws of any municipality, state or foreign
country in which a participant may reside.
 
                                 PROPOSAL NO. 3
 
             APPROVAL OF THE GRANT OF A STOCK OPTION TO DR. AMELIO
                        UNDER THE 1990 STOCK OPTION PLAN
 
    In connection with the engagement of Dr. Amelio as its Chairman and Chief
Executive Officer, the Company and Dr. Amelio entered into the Amelio Employment
Agreement as of February 2, 1996. See "ARRANGEMENTS WITH EXECUTIVE
OFFICERS--EMPLOYMENT AGREEMENT WITH DR. AMELIO". The terms of the Amelio
Employment Agreement provide, among other things, for the grant to Dr. Amelio of
an Option covering 1,000,000 shares of Common Stock at an exercise price of
$26.25 per share, which was the fair market value of a share of Common Stock on
the day before the date of grant. The Amelio Employment Agreement provides that
the grant of the Option is conditioned upon subsequent shareholder approval of
the Option and amendment of the 1990 Plan to permit the Option grant to comply
with the requirements for performance-based compensation under Section 162(m) of
the Code. Section 162(m) of the Code limits the amount of compensation paid to
named executive officers that may be deducted for federal tax purposes in any
year to $1 million, unless the compensation qualifies as "performance-based"
compensation. The amendments to the 1990 Plan to comply with Section 162(m) of
the Code are separately addressed below in PROPOSAL NO. 4: APPROVAL OF AN
AMENDMENT TO THE 1990 STOCK OPTION PLAN.
 
PROPOSED ACTION
 
    At the Annual Meeting, the shareholders are being asked to approve the grant
of the Option to Dr. Amelio under the 1990 Plan.
 
VOTE REQUIRED
 
    The affirmative vote of (i) a majority of the Votes Cast and (ii) a majority
of the Quorum will be required to approve the Option.
 
RECOMMENDATION
 
    THE COMPENSATION COMMITTEE HAS UNANIMOUSLY APPROVED THE OPTION AND
RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE OPTION.
 
DESCRIPTION OF OPTION GRANT TO DR. AMELIO
 
    The Amelio Employment Agreement provides for the grant of an Option to Dr.
Amelio covering 1,000,000 shares of Common Stock. The Option is a nonstatutory
stock option for purposes of the Code. The date of grant of the Option is March
5, 1996 and the exercise price of the Option is $26.25 per share, which was the
fair market value of a share of Common Stock on the day before the date of
grant. Under the terms of the Amelio Employment Agreement, the Option vests
ratably in annual installments over the five-year term of his employment with
the Company and will expire on the tenth anniversary of the date of the grant,
unless the Option terminates earlier in accordance with the provisions of the
1990 Plan. If Dr. Amelio's employment with the Company terminates for any reason
(other than death or disability), he will forfeit the unvested portion of the
Option, and the vested portion will remain exercisable for 90 days
 
                                       23
<PAGE>
following the termination of employment. If Dr. Amelio's employment is
terminated without "cause" or if Dr. Amelio should resign for "good reason" (as
such terms are defined in the Amelio Employment Agreement) after a change in
control of the Company, he will also vest in an additional portion of the Option
determined in accordance with a prorating formula set forth in the Amelio
Employment Agreement.
 
    The Option grant is conditioned upon shareholder approval of the Option and
an amendment to the 1990 Plan to permit the Option grant to qualify as
"performance-based" compensation within the meaning of Section 162(m) of the
Code. If such shareholder approval is not obtained, the Amelio Employment
Agreement obligates the Company and Dr. Amelio to negotiate an alternative
long-term compensation arrangement to be submitted to shareholders for approval.
 
    The terms of the 1990 Plan and the tax consequences of option grants under
the 1990 Plan (including the Option) are discussed below. See PROPOSAL NO. 4:
APPROVAL OF AN AMENDMENT TO THE 1990 STOCK OPTION PLAN.
 
                                 PROPOSAL NO. 4
 
             APPROVAL OF AN AMENDMENT TO THE 1990 STOCK OPTION PLAN
 
    On December 4, 1996 the Board of Directors of the Company adopted an
amendment to the 1990 Plan (the "Amendment") intended to permit income
recognized in connection with grants of options or stock appreciation rights
made after September 29, 1995 (including the Option granted to Dr. Amelio) to
qualify as "performance-based" compensation for purposes of Section 162(m) of
the Code. The Amendment provides that options and stock appreciation rights
covering no more than 1,500,000 shares of Common Stock may be granted to an
eligible person under the 1990 Plan in any fiscal year beginning after September
29, 1995. The Amendment, which is described in more detail below, also made
other changes to the 1990 Plan necessary or advisable to permit compliance with
Section 162(m) of the Code. As noted above, Section 162(m) of the Code limits
the amount of compensation paid to named executive officers that may be deducted
for federal tax purposes in any year to $1 million, unless the compensation
qualifies as "performance-based" compensation.
 
    In addition, the Amendment increased the number of shares of Common Stock
reserved for issuance under the 1990 Plan by 1,000,000. As of October 20, 1996
and without giving effect to this proposed increase in shares, a total of
51,200,000 shares had been reserved for issuance under the 1990 Plan and a total
of approximately 4,726,392 shares remained available for future grants under the
1990 Plan.
 
PROPOSED ACTION
 
    At the Annual Meeting, the shareholders are being asked to approve the
Amendment, thereby limiting the number of options and stock appreciation rights
that may be granted to an individual in any fiscal year beginning after
September 29, 1995, making certain other changes necessary or advisable to
comply with the performance-based compensation provisions of Section 162(m) of
the Code and increasing the number of shares of Common Stock reserved for
issuance under the 1990 Plan by 1,000,000 shares. The full text of the Amendment
appears as Exhibit 1 to this Proxy Statement and the description of the
Amendment herein is qualified by reference to the text of the amendment.
 
VOTE REQUIRED
 
    The affirmative vote of (i) a majority of the Votes Cast and (ii) a majority
of the Quorum will be required to approve the Amendment.
 
                                       24
<PAGE>
RECOMMENDATION
 
    THE BOARD OF DIRECTORS HAS UNANIMOUSLY APPROVED THE AMENDMENT TO THE 1990
PLAN AND THE INCREASE OF SHARES RESERVED FOR ISSUANCE UNDER THE PLAN BY
1,000,000 SHARES AND RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE AMENDMENT AND THE
INCREASE.
 
DESCRIPTION OF THE 1990 PLAN
 
    The key terms of the 1990 Plan, as proposed to be amended, are outlined
below. Copies of the 1990 Plan are available upon request to the Investor
Relations Department of the Company.
 
    GENERAL.  The 1990 Plan authorizes the grant of either incentive stock
options within the meaning of Section 422 of the Code or nonstatutory stock
options. All options currently outstanding under the 1990 Plan (including the
Option) are nonstatutory options. In addition, the 1990 Plan authorizes the
grant of Stock Appreciation Rights ("SARs") in connection with new options or
outstanding options, or independently of options. As amended, the 1990 Plan will
permit the grant of options and SARs covering up to 52,200,000 shares of Common
Stock, which is an increase of 1,000,000 shares from that previously authorized
by the shareholders. The Option granted to Dr. Amelio is included in the total
authorized under the 1990 Plan. The fair market value of a share of Common Stock
on October 31, 1996 was $23.00.
 
    PURPOSE.  The purpose of the 1990 Plan is to advance the interests of the
Company and its shareholders and to promote the success of the Company's
business by attracting and retaining high quality personnel for positions of
substantial responsibility and providing additional incentive to key employees
of the Company and its subsidiaries and its affiliated companies.
 
    ADMINISTRATION AND ELIGIBILITY.  The 1990 Plan is administered by the Board
or by a committee or committees designated by the Board to administer the plan
(the "Administrator"). The amendment to the 1990 Plan revises the administration
provisions to require that grants under the 1990 Plan after September 29, 1995
to officers may be made only by a committee of directors who qualify as "outside
directors" within the meaning of Section 162(m) of the Code. The 1990 Plan
provides that options and SARs may be granted thereunder to employees (any of
whom may also be officers or members of the Board) of the Company and its
subsidiaries and affiliated companies with respect to which the Company owns at
least 20% of the total voting power. The Plan authorizes the Administrator to
select the employees to whom options or SARs will be awarded and determines the
number of shares to be subject to each option or SAR. In making such
determination, the Administrator considers the duties and responsibilities of
the employee, the value of the employee's services, his or her present and
potential contributions to the success of the Company and other relevant
factors.
 
    The proposed amendment to the 1990 Plan provides that options and SARs
covering no more than 1,500,000 shares of Common Stock may be granted to
officers in any fiscal year beginning after September 29, 1995.
 
    TERMS AND CONDITIONS OF OPTIONS.  The terms and conditions of options
granted under the 1990 Plan, including the time at which options become
exercisable and the exercise price, are determined by the Administrator. Each
option is evidenced by a stock option agreement between the Company and the
employee granted such option. The exercise price of the shares purchased upon
exercise of any option may be paid in such form of consideration as the
Administrator determines, and may vary for each option. The exercise price of an
option is determined by the Administrator and may not be less than 100% of the
fair market value of Common Stock at the time the option is granted.
 
    If (i) the optionee's employment terminates for any reason other than death
or (ii) unless the Administrator otherwise approves, in the case of options
granted to employees of a subsidiary or an affiliated company, such subsidiary
or affiliated company ceases to be at least 20% owned by the Company, then
options may be exercised no later than 90 days after such termination and may be
exercised only to
 
                                       25
<PAGE>
the extent the option was exercisable on the termination date. Special
provisions apply in the case of death of the optionee.
 
    All options granted under the 1990 Plan expire ten years from the date of
grant, unless a shorter term is provided in the option agreement. An option is
nontransferable by the optionee other than by will or the laws of descent or
distribution or pursuant to a qualified domestic relations order, and is
exercisable during the optionee's lifetime only by such optionee or permitted
transferee or, in the event of death, by the optionee's estate or by a person
who acquires the right to exercise the option by bequest or inheritance.
 
    STOCK APPRECIATION RIGHTS.  The Administrator is authorized to grant SARs in
connection with all or any part of an option granted under the 1990 Plan, either
concurrently with the grant of the option or at any time thereafter, and to
grant SARs independently of options. An SAR granted in connection with an option
is exercisable only when and to the extent that the underlying option is
exercisable, and expires no later than the date on which the underlying option
expires. Independent SARs are exercisable in whole or in part at such times as
the Administrator specifies in the SAR grant or agreement. An SAR is
nontransferable by the holder thereof other than by will or the laws of descent
and distribution or pursuant to a qualified domestic relations order, and is
exercisable during the holder's lifetime only by such holder or permitted
transferee or, in the event of death, by the holder's estate or by a person who
acquires the right to exercise the SAR by bequest or inheritance.
 
    The Company's obligations arising upon the exercise of an SAR may be paid in
cash or Common Stock, or any combination of the same, as the Administrator may
determine. Shares issued upon the exercise of an SAR are valued at their fair
market value as of the date of exercise. When an SAR is exercised, the aggregate
number of shares of Common Stock available for issuance under the 1990 Plan will
be reduced by the number of underlying shares of Common Stock as to which the
SAR is exercised.
 
    ADJUSTMENTS UPON CHANGES IN CAPITALIZATION.  If any change, such as a stock
split or dividend, is made in the Company's capitalization which results in an
exchange of Common Stock for a greater or lesser number of shares without
receipt of consideration, an appropriate adjustment will be made in the exercise
price of, and the number of shares subject to, all outstanding options and SARs,
and an appropriate adjustment will be made in the total number of shares
reserved for issuance under the 1990 Plan.
 
    In the event of a proposed dissolution or liquidation of the Company, each
option and SAR outstanding under the 1990 Plan will terminate immediately prior
to the consummation of such proposed action, unless otherwise provided by the
Administrator. The Administrator may, in the exercise of its sole discretion in
such instances, declare that any option or SAR shall terminate as of a date
fixed by the Administrator and give each optionee and SAR holder the right to
exercise his or her option or SAR as to all or any part of the shares relating
thereto, including shares as to which the option or SAR would not otherwise be
vested and exercisable.
 
    CHANGE IN CONTROL OF THE COMPANY.  In the event of a "change in control" of
the Company (as defined below), all options and SARs outstanding under the 1990
Plan as of the date on which such change in control occurs will, unless
otherwise determined by the Administrator, become fully exercisable and the
value of all outstanding options and SARs will, unless otherwise determined by
the Administrator, be cashed out. The cash-out price will be the difference
between the exercise price and the defined "change in control price".
 
    A "change in control" is defined as (i) the acquisition by any person of 50%
or more of the combined voting power of the Company's outstanding securities, or
(ii) the occurrence of a transaction requiring shareholder approval and
involving the sale of all or substantially all the assets of the Company or the
merger of the Company with or into another corporation. The "change in control
price" is determined by the Administrator and may be either (x) the highest
closing price of Common Stock as reported in the public market during the
60-calendar-day period immediately preceding the date of determination of the
change in control price or (y) the highest price paid or offered (as determined
by the Administrator) in any
 
                                       26
<PAGE>
bona fide transaction or offer related to the change in control of the Company
during the 60-calendar-day period preceding the date of determination of the
change in control price.
 
    In the event of a sale of all or substantially all the assets of the Company
or the merger of the Company with or into another corporation, in a transaction
in which options and SARs outstanding under the 1990 Plan are not accelerated
and cashed out as provided above, each outstanding option and SAR will be
assumed or an equivalent option or SAR will be substituted by the successor
corporation in the transaction or by a parent or subsidiary of such successor
corporation, unless the Administrator determines, in the exercise of its sole
discretion and in lieu of such assumption or substitution, that the optionee or
SAR holder shall have the right to exercise the option or SAR as to all of the
shares subject thereto, including shares as to which the option or SAR would not
otherwise be exercisable. If the Administrator makes an option or SAR fully
exercisable in lieu of assumption or substitution in the event of a merger or
sale of assets, then the Company shall notify the optionee or SAR holder that
the option or SAR will be fully exercisable for a period of 30 days from the
date of such notice, and the option or SAR will terminate upon the expiration of
such period.
 
    INTERPRETATION, AMENDMENT AND TERMINATION OF THE PLAN.  The Administrator
has the authority to interpret and construe the provisions of the 1990 Plan, and
to conclusively resolve any issues arising thereunder and, subject to certain
limitations set forth in the plan document, the Board of Directors has general
authority to amend or terminate the 1990 Plan.
 
TAX INFORMATION
 
    Incentive stock options under the 1990 Plan are afforded favorable federal
income tax treatment under the Code. If an option is treated as an incentive
stock option, the optionee will recognize no income upon grant or exercise of
the option unless the alternative minimum tax rules apply. Upon an optionee's
sale of the shares (assuming that the sale occurs at least two years after grant
of the option and at least one year after exercise of the option), any gain will
be taxed to the optionee as long-term capital gain. If the optionee disposes of
the shares prior to the expiration of the above holding periods, then the
optionee will recognize ordinary income in an amount generally measured as the
difference between the exercise price and the lower of the fair market value of
the shares at the exercise date or the sale price of the shares. Any gain or
loss recognized on such a premature sale of the shares in excess of the amount
treated as ordinary income will be characterized as capital gain or loss.
 
    All other options granted under the 1990 Plan are nonstatutory stock options
and will not qualify for any special tax benefits to the optionee. An optionee
will not recognize any taxable income at the time he or she is granted a
nonstatutory stock option. However, upon exercise of the nonstatutory stock
option, the optionee will recognize ordinary income for federal income tax
purposes in an amount generally measured as the excess of the then fair market
value of each share over its exercise price. Upon an optionee's resale of such
shares, any difference between the sale price and the fair market value of such
shares on the date of exercise will be treated as capital gain or loss and will
generally qualify for long-term capital gain or loss treatment if the shares
have been held for more than one year.
 
    Subject to the limits on deductibility of employee remuneration under
Section 162(m) of the Code, the Company will generally be entitled to a tax
deduction in the amount that an optionee recognizes as ordinary income with
respect to an option. Options granted to executive officers in fiscal year 1996
and thereafter under the 1990 Plan are intended to qualify as performance-based
compensation for purposes of Section 162(m) of the Code, and the Company will
generally be entitled to a tax deduction in the amount recognized by such
officers upon exercise of the options. No tax authority or court has ruled on
the applicability of Section 162(m) to the 1990 Plan (or to the Option) and any
final determination of the deductibility of amounts realized upon exercise of an
option or SAR granted under the 1990 Plan could ultimately be made by the
Internal Revenue Service or a court having final jurisdiction with respect to
the matter. The Company retains the right to grant options under the 1990 Plan
(including the Option) in
 
                                       27
<PAGE>
accordance with the terms of the 1990 Plan regardless of any final determination
as to the applicability of Section 162(m) of the Code to these grants.
 
    The foregoing does not purport to be a complete summary of the federal
income tax considerations that may be relevant to holders of options or to the
Company. It also does not reflect provisions of the income tax laws of any
municipality, state or foreign country in which an optionee may reside, nor does
it reflect the tax consequences of an optionee's death.
 
PARTICIPATION IN THE 1990 STOCK OPTION PLAN
 
    Option grants for fiscal year 1996 are set forth in the table to this Proxy
Statement entitled "SECURITIES UNDERLYING OPTION/SAR GRANTS IN LAST FISCAL
YEAR". Grants under the 1990 Plan are made at the discretion of the
Administrator and future grants under the 1990 Plan have not yet been
determined.
 
                                 PROPOSAL NO. 5
 
                      APPROVAL OF DR. AMELIO'S PERFORMANCE
                     SHARE ARRANGEMENT FOR FISCAL YEAR 1996
 
    The Amelio Employment Agreement contemplates that Dr. Amelio will have the
opportunity to earn up to 1,000,000 shares of Common Stock (the "Performance
Shares") over the five-year term of his employment with the Company based upon
the achievement of performance objectives established by the Compensation
Committee for each fiscal year of the Company occurring during the term of
employment. The Performance Share Arrangement with Dr. Amelio is conditioned
upon the arrangement being approved by the shareholders of the Company at the
Annual Meeting. Subject to such shareholder approval, the Compensation Committee
has approved the award to Dr. Amelio of 130,960 Performance Shares for fiscal
year 1996 based upon the achievement of the performance objectives described
below for that year. The Performance Share Arrangement for fiscal years of the
Company after fiscal year 1996 will be part of the proposed Senior Officers
Restricted Performance Share Plan. See PROPOSAL NO. 6: APPROVAL OF THE SENIOR
OFFICERS RESTRICTED PERFORMANCE SHARE PLAN. The key terms of the Performance
Share Arrangement are discussed below.
 
PROPOSED ACTION
 
    At the Annual Meeting, the shareholders are being asked to approve the award
and issuance to Dr. Amelio of 130,960 Performance Shares for fiscal year 1996
and the performance goals previously established by the Compensation Committee
for fiscal year 1996.
 
VOTE REQUIRED
 
    The affirmative vote of (i) a majority of the Votes Cast and (ii) a majority
of the Quorum will be required to approve the fiscal year 1996 award of
Performance Shares to Dr. Amelio and the performance goals adopted in connection
therewith.
 
RECOMMENDATION
 
    THE COMPENSATION COMMITTEE HAS UNANIMOUSLY APPROVED THE FISCAL YEAR 1996
AWARD OF THE PERFORMANCE SHARES TO DR. AMELIO AND THE PERFORMANCE GOALS ADOPTED
IN CONNECTION THEREWITH AND RECOMMENDS THAT SHAREHOLDERS VOTE FOR THESE ITEMS.
 
DESCRIPTION OF PERFORMANCE SHARE ARRANGEMENT FOR DR. AMELIO AND THE FISCAL YEAR
  1996 PERFORMANCE GOALS
 
    GENERAL DESCRIPTION.  The Amelio Employment Agreement contemplates that Dr.
Amelio will have the opportunity to earn up to 1,000,000 Performance Shares over
the five-year term of the agreement. The
 
                                       28
<PAGE>
Performance Shares for each fiscal year of the term are to be earned based upon
the achievement of performance goals established for such year by the
Compensation Committee. As noted above, the Performance Share Arrangement for
fiscal years of the Company after fiscal year 1996 will be part of the proposed
Senior Officers Restricted Performance Share Plan.
 
    For fiscal year 1996, Dr. Amelio was eligible to earn a maximum of 130,960
Performance Shares under the Performance Share Arrangement. At its April 1, 1996
meeting, the Compensation Committee established the following three goals which
had to be achieved in order for Dr. Amelio to be eligible to earn the full
number of Performance Shares for fiscal year 1996: (i) a three-year strategic
plan (which would serve as the agenda for the Company's sustainable business
proposition for the future) had to be identified and presented to the Board of
Directors by the third quarter of fiscal year 1996 and had to begin showing
results by the fourth quarter of fiscal year 1996; (ii) a profit model for the
Company had to be identified and presented to the Board of Directors by the
third quarter of fiscal year 1996 and had to begin showing results by the fourth
quarter of fiscal year 1996; and (iii) an organizational model had to be
implemented, communicated and aligned with the corporate strategy and profit
model by the end of the fourth quarter of fiscal year 1996.
 
    At its November 18, 1996 meeting, the Compensation Committee reviewed the
Company's performance for fiscal year 1996 and certified that each of these
three goals set by the Compensation Committee had been achieved. The
Compensation Committee resolved at that meeting that Dr. Amelio should receive
the full number of Performance Shares (130,960 shares) payable under the
Performance Share Arrangement for fiscal year 1996, subject to the approval of
such payment and the aforementioned performance goals by the shareholders of the
Company at the Annual Meeting.
 
    As noted above, the Performance Share Arrangement under the Amelio
Employment Agreement is conditioned upon shareholder approval of the
arrangement, along with shareholder approval of such additional terms intended
to permit the Performance Share Arrangement to comply with the
"performance-based" compensation provisions of Section 162(m) of the Code. If
such shareholder approval is not obtained, the Amelio Employment Agreement
obligates the Company and Dr. Amelio to negotiate an alternative long-term
compensation arrangement to be submitted to shareholders for subsequent
approval.
 
    SECTION 162(M).  The Performance Share Arrangement for 1996 is intended to
meet the requirements applicable to "performance-based" compensation under
Section 162(m) of the Code, and amounts paid under the arrangement are intended
to be deductible by the Company for federal income tax purposes. No tax
authority or court has ruled on the applicability of Section 162(m) to these
amounts and any final determination of the deductibility of these payments could
ultimately be made by the Internal Revenue Service or a court having final
jurisdiction with respect to the matter. The Company retains the right to make
payments in accordance with the terms of the arrangement regardless of any final
determination as to the applicability of Section 162(m) of the Code to these
payments.
 
                                 PROPOSAL NO. 6
 
                        APPROVAL OF THE SENIOR OFFICERS
                       RESTRICTED PERFORMANCE SHARE PLAN
 
    The Compensation Committee has approved, subject to subsequent shareholder
approval at the Annual Meeting, the Senior Officers Restricted Performance Share
Plan (the "Performance Share Plan"), pursuant to which executives of the Company
at the level of Senior Vice President and above and other key employees
designated from time to time by the Compensation Committee will be eligible to
earn shares of Common Stock (the "Plan Performance Shares") based upon the
achievement by the Company of performance targets under one or more performance
goals established by the Compensation Committee for each fiscal year. If
approved by the shareholders of the Company, the Performance Share Plan will
govern the payment to Dr. Amelio of the remainder of the Performance Shares
contemplated by Amelio
 
                                       29
<PAGE>
Employment Agreement for each fiscal year after fiscal year 1996. The key terms
of the Performance Share Plan are discussed below.
 
PROPOSED ACTION
 
    At the Annual Meeting, the shareholders are being asked to approve the terms
of the Performance Share Plan, including the participation levels of each of the
five senior officers of the Company who have been designated as initial plan
participants, the performance goals authorized for use under the plan, and the
reservation for issuance of two million shares of Common Stock under the plan.
 
VOTE REQUIRED
 
    The affirmative vote of (i) a majority of the Votes Cast and (ii) a majority
of the Quorum will be required to approve the Performance Share Plan, including
the participation levels of each of the senior officers of the Company in the
plan, the performance goals authorized for use under the plan and the
reservation for issuance of 2,000,000 shares under the plan.
 
RECOMMENDATION
 
    THE BOARD OF DIRECTORS HAS UNANIMOUSLY APPROVED THE PERFORMANCE SHARE PLAN
AND THE RESERVATION OF 2,000,000 SHARES FOR ISSUANCE UNDER THE PLAN AND
RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE PLAN AND THE RESERVATION OF SHARES FOR
ISSUANCE THEREUNDER.
 
DESCRIPTION OF THE PERFORMANCE SHARE PLAN
 
    At its November 18, 1996 meeting, the Compensation Committee adopted the
Performance Share Plan, subject to the approval thereof by the shareholders of
the Company at the Annual Meeting. If approved by the shareholders, the terms of
the Performance Share Plan will govern the payment of the remaining Performance
Shares to Dr. Amelio under the Amelio Employment Agreement as well as the
payment of Plan Performance Shares to other senior officers designated by the
Compensation Committee as participants in the plan. A copy of the Performance
Share Plan is attached to this Proxy Statement as Exhibit 2 and the description
of the Performance Share Plan herein is qualified by reference to the text of
the Performance Share Plan attached hereto.
 
    PURPOSE.  The Performance Share Plan is intended to provide an incentive for
plan participants to achieve superior performance and to motivate participants
toward even higher achievement and business results, to tie the goals of senior
management to those of the Company and its shareholders, to promote substantial
levels of stock ownership by senior management and to retain highly qualified
executive officers. Amounts paid under the Performance Share Plan are also
intended to qualify as "performance-based" compensation, within the meaning of
Section 162(m) of the Code, which is deductible by the Company for federal
income tax purposes.
 
    ADMINISTRATION AND ELIGIBILITY.  Only those executive officers at the level
of senior vice president or above and such other key employees recommended by
management and approved by the Compensation Committee are eligible to
participate in the Plan. The initial participants in the Plan, the maximum
number of Plan Performance Shares that may be awarded to each such participant
in any fiscal year, and the maximum number of Plan Performance Shares that may
be paid to such participant over the term of the Performance Share Plan are as
follows: Dr. Amelio--200,000 Plan Performance Shares in any fiscal
year/1,000,000 Plan Performance Shares over the term of the plan; Mr.
Landi--20,000/100,000; and each of Messrs. Anderson and Scalise and Ms.
Hancock--16,000/80,000.
 
    PLAN YEAR AND PERFORMANCE GOALS.  Plan Performance Shares will be earned
under the Performance Share Plan for five fiscal years of the Company,
commencing with fiscal year 1997. For each fiscal year, the
 
                                       30
<PAGE>
Performance Share Plan requires the Compensation Committee to establish
Company-wide performance targets for that year based upon one or more of the
following performance targets:
 
    - earnings per share
 
    - share price
 
    - revenue growth
 
    - return on equity
 
    - return on net assets
 
    - timing objectives for delivery of new products
 
    - retention of key employees
 
    The Performance Share Plan generally requires the Compensation Committee to
establish the targets for the performance goal or goals selected for a given
fiscal year of the Company within the 90-day period at the start of the fiscal
year. The Performance Share Plan permits the Compensation Committee to base
awards on other performance goals not set forth above, but any such other
performance goals selected by the Compensation Committee must be approved by the
shareholders of the Company.
 
    LIMITS ON AWARDS.  The Performance Share Plan provides that no more than
2,000,000 shares of Common Stock may be awarded under the Performance Share Plan
and no more than 300,000 shares of Common Stock may be awarded to any individual
participant for any given fiscal year. In addition, the initial participants
under the Performance Share Plan will not be eligible to receive under the
Performance Share Plan more than the annual fiscal year and aggregate plan
limits set forth above. These limits are subject to adjustment in the event of a
change in the capitalization of the Company affecting Common Stock.
 
    TIMING OF AWARDS; CERTIFICATION OF PERFORMANCE.  At the start of each fiscal
year, the participants in the Performance Share Plan will receive a conditional
award of the target number of Plan Performance Shares that they are eligible to
earn for that year. Share certificates will be issued in the name of each
participant at the start of the fiscal year, but will be held by the Company,
and participants will not be entitled to vote the shares or receive dividends or
other distributions with respect thereto. The Compensation Committee may specify
that the Plan Performance Shares for a fiscal year will be earned if the
applicable target is achieved for one goal or for any one of a number of goals.
The Compensation Committee may also provide that the Plan Performance Shares for
a fiscal year will be earned only if targets are achieved for more than one
performance goal. The Compensation Committee may also provide that the Plan
Performance Shares to be earned for a given fiscal year will vary based upon
different levels of achievement of the applicable performance targets. At the
end of each fiscal year, the Performance Share Plan requires the Compensation
Committee to certify whether or not the performance target or targets for the
fiscal year have been achieved and to calculate the number of Plan Performance
Shares earned by each participant for the fiscal year. The Performance Share
Plan gives the Compensation Committee the discretion to reduce the number of
Plan Performance Shares payable to a given participant based on individual
performance factors, but prohibits the Compensation Committee from increasing
the amount otherwise payable to a participant.
 
    FORM OF PAYMENT.  At the end of each Fiscal Year, participants are entitled
to receive an actual grant of the Plan Performance Shares earned by them for the
fiscal year. The Performance Share Plan permits each participant to receive the
value of up to 50% of the Plan Performance Shares earned by the participant for
the fiscal year in cash. A participant must elect, within 60 days of being
notified of his or her participation in the plan, the portion of his or her Plan
Performance Shares to be paid in cash. The value of the cash component of any
award is determined by multiplying the number of Plan Performance Shares that
the participant elects to receive in cash by the value of a share of Common
Stock on the last day of the applicable fiscal year. Plan Performance Shares
settled in cash count against the aggregate and individual share limits on
payments under the Performance Share Plan. The Performance Share Plan requires
the Company to withhold from awards all amounts that are legally required to be
withheld for tax purposes.
 
                                       31
<PAGE>
Such amounts are to be withheld first from the cash portion of an award and then
from the shares of Common Stock otherwise deliverable to the participant, unless
the participant elects to satisfy such withholding obligation from other amounts
payable to the participant from the Company.
 
    TERMINATION OF EMPLOYMENT; CHANGE IN CONTROL.  If a participant's employment
with the Company is terminated for cause (as defined in the plan document) or if
the participant voluntarily resigns, the participant will forfeit all Plan
Performance Shares for the year in which such termination or resignation occurs.
If the participant's employment with the Company ends as a result of the
participant's death, disability or involuntary termination other than for cause,
the participant (or the participant's estate in the event of death) will be
eligible to earn a pro rata portion of the target award for the fiscal year in
which the date of death occurs, subject to the Company's achieving the
applicable performance targets for the year in which the termination of
employment occurs.
 
    In the event of a change in control of the Company, the Performance Share
Plan requires the Compensation Committee to make equitable adjustments to
preserve the economic value of the plan to eligible participants. If a
participant's employment is involuntarily terminated in connection with a change
in control, the participant will receive following such termination of
employment the maximum number of Plan Performance Shares that the participant is
eligible to earn for the fiscal year in which the change in control occurs.
 
    AMENDMENT.  Subject to certain limitations set forth in the plan document,
the Board of Directors may amend or terminate the Performance Share Plan at any
time.
 
    SECTION 162(M).  Payments under the Performance Share Plan are intended to
meet the requirements applicable to "performance-based" compensation under
Section 162(m) of the Code, and amounts paid under the plan are intended to be
deductible by the Company for federal income tax purposes. No tax authority or
court has ruled on the applicability of Section 162(m) to these payments and any
final determination of the deductibility of these payments could ultimately be
made by the Internal Revenue Service or a court having final jurisdiction with
respect to the matter. The Company retains the right to make payments in
accordance with the terms of the plan regardless on any final determination as
to the applicability of Section 162(m) of the Code to these payments.
 
                                       32
<PAGE>
                  NEW PLAN BENEFITS TABLE FOR APPROVAL OF THE
               SENIOR OFFICERS RESTRICTED PERFORMANCE SHARE PLAN
 
                   MAXIMUM SHARE AWARDS FOR FISCAL YEAR 1997
 
<TABLE>
<CAPTION>
                                                                         MAXIMUM SHARE AWARDS
NAME AND POSITION                                                        FOR FISCAL YEAR 1997
- - ----------------------------------------------------------------------  ----------------------
<S>                                                                     <C>
Gilbert F. Amelio.....................................................           200,000
  Chairman of the Board and
  Chief Executive Officer
 
Marco Landi...........................................................            20,000
  Executive Vice President and
  Chief Operating Officer
 
Fred D. Anderson......................................................            16,000
  Executive Vice President and
  Chief Financial Officer
 
George M. Scalise.....................................................            16,000
  Executive Vice President and
  Chief Administrative Officer
 
John Floisand.........................................................            --
  Senior Vice President,
  Worldwide Sales
 
Executive Group*......................................................           268,000
 
Non-Executive Director Group..........................................           -0-
 
Non-Executive Officer Employee Group..................................           -0-
</TABLE>
 
- - ------------------------
 
*At the present time, no additional awards have been granted under the
 Performance Share Plan.
 
                                 PROPOSAL NO. 7
 
                    RATIFICATION OF APPOINTMENT OF AUDITORS
 
    The Board of Directors has appointed KPMG Peat Marwick LLP ("KPMG Peat
Marwick"), independent auditors, to audit Apple's consolidated financial
statements for the fiscal year ending September 26, 1997. The firm of Ernst &
Young LLP ("Ernst & Young") served as independent auditors for the Company for
the fiscal year ended September 27, 1996. At the Annual Meeting, the
shareholders are being asked to ratify the appointment of KPMG Peat Marwick as
the Company's independent auditors for fiscal year 1997. In the event of a
negative vote on such ratification, the Board of Directors will reconsider its
selection.
 
    Representatives of KPMG Peat Marwick and Ernst & Young are expected to be
present at the Annual Meeting and will have the opportunity to respond to
appropriate questions and to make a statement if they so desire.
 
    On December 4, 1996, the Audit and Finance Committee of the Company's Board
of Directors recommended to the full Board of Directors that the Company engage
the independent certified public accounting firm of KPMG Peat Marwick to audit
the consolidated financial statements of the Company for the year ending
September 26, 1997. On December 4, 1996, the Board of Directors adopted the
Committee's recommendation and approved the proposed engagement of KPMG Peat
Marwick. Accordingly, the engagement of Ernst & Young as the Company's
independent auditors was discontinued
 
                                       33
<PAGE>
effective upon conclusion of the audit of the Company's financial statements for
the year ended September 27, 1996.
 
    The reports of Ernst & Young on the Company's consolidated financial
statements for each of the two fiscal years in the period ended September 27,
1996 did not contain an adverse opinion or a disclaimer of opinion and were not
qualified or modified as to uncertainty, audit scope or accounting principles.
 
    In connection with the audits of the Company's consolidated financial
statements for each of the two fiscal years ended September 27, 1996 and
September 29, 1995 and the subsequent interim period prior to December 4, 1996,
there were no disagreements between the Company and Ernst & Young on any matters
of accounting principles or practices, financial statement disclosure, or audit
scope and procedures which, if not resolved to the satisfaction of Ernst &
Young, would have caused Ernst & Young to make reference to the matter in their
reports.
 
    There were no reportable events (as defined in Regulation S-K Item
304(a)(1)(v)) during the two fiscal years ended September 29, 1995 and September
27, 1996 and the subsequent interim period prior to December 4, 1996.
 
    The Company did not consult with KPMG Peat Marwick during the last two
fiscal years in the period ended September 27, 1996 or the subsequent interim
period prior to December 4, 1996 on either the application of accounting
principles or type of opinion KPMG Peat Marwick might issue on the Company's
financial statements.
 
RECOMMENDATION
 
    THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE FOR RATIFICATION OF
THE APPOINTMENT OF KPMG PEAT MARWICK AS THE COMPANY'S INDEPENDENT AUDITORS.
 
                                 OTHER MATTERS
 
    Apple knows of no other matters to be submitted to the shareholders at the
Annual Meeting. If any other matters properly come before the shareholders at
the Annual Meeting, it is the intention of the persons named on the enclosed
proxy card to vote the shares they represent as the Board of Directors may
recommend.
 
                             SHAREHOLDER PROPOSALS
 
    Shareholders of Apple who intend to present proposals at Apple's next Annual
Meeting of Shareholders must send such proposals to Apple for receipt no later
than September 1, 1997 in order for such proposals to be considered for
inclusion in the proxy statement and form of proxy relating to such meeting.
 
                             THE BOARD OF DIRECTORS
 
Dated: December 26, 1996
 
                                       34
<PAGE>
                                                                       EXHIBIT 1
 
                                AMENDMENT TO THE
                  APPLE COMPUTER, INC. 1990 STOCK OPTION PLAN
 
    WHEREAS, Apple Computer, Inc. (the "COMPANY") sponsors the Apple Computer,
Inc. 1990 Stock Option Plan (the "PLAN");
 
    WHEREAS, Section 14 of the Plan provides that the Plan may be amended by the
Board of Directors (the "BOARD") of the Company; and
 
    WHEREAS, the Board has determined that it is in the best interest of the
Company and its shareholders to amend the Plan, effective as of September 30,
1995, in the manner contemplated below, subject to the approval of the amendment
by the shareholders of the Company at the 1997 Annual Meeting of the
Shareholders of the Company;
 
    NOW, THEREFORE, the Plan is hereby amended as follows:
 
    1.  Section 3 of the Plan is amended by deleting the number "51,200,000" and
replacing it with the following:
 
        "52,200,000"
 
    2.  Section 3 of the Plan is further amended by adding at the end thereof
the following:
 
       "Anything in the Plan to the contrary notwithstanding, no Employee may be
       granted Options and SARs covering in the aggregate more than 1.5 million
       shares of Common Stock (the "Limit") in any fiscal year beginning after
       September 29, 1995. Each share underlying a SAR not granted in tandem
       with an Option shall be applied against the Limit, regardless of the
       number of shares deliverable or delivered upon exercise of the SAR;
       provided, however, that shares of Common Stock underlying a tandem grant
       of Options and SARs shall be counted only once in calculating the Limit.
       The Limit shall not apply to grants of Options and SARs made prior to
       September 30, 1995."
 
    3.  Section 4 of the Plan is hereby amended by adding at the end thereof the
following:
 
       "(d) Anything in the Plan to the contrary notwithstanding, after
       September 29, 1995, grants of Options and SARs under the Plan to Officers
       shall be made only by a Committee consisting of at least two directors of
       the Company who qualify as "outside directors" within the meaning of
       Section 162(m) of the Code, and such Committee shall exercise all of the
       authority delegated under the Plan to the Administrator with respect to
       grants to Officers made on and after that date."
 
    4.  Section 14(a) of the Plan is hereby amended by deleting the words "or
with Section 422 of the Code" and replacing them with the following:
 
       ", Section 422 of the Code, or, for periods after September 29, 1995,
       with Section 162(m) of the Code"
 
    5.  This Amendment shall be effective as of September 30, 1995, subject to
the approval of this Amendment by the shareholders of the Company at the 1997
Annual Meeting of the Shareholders of the Company. Except as otherwise amended
hereby, the Plan shall remain in full force and effect.
<PAGE>
                                                                       EXHIBIT 2
 
                              APPLE COMPUTER, INC.
               SENIOR OFFICERS RESTRICTED PERFORMANCE SHARE PLAN
 
1.  PURPOSE
 
        This annual performance-based incentive plan (the "Performance Share
    Plan" or the "Plan") is designed to reward executive officers of Apple
    Computer, Inc. and its subsidiaries (the "Company") for achieving
    performance objectives. The Performance Share Plan is intended to provide an
    incentive for superior performance and to motivate participating officers
    toward even higher achievement and business results, to tie their goals and
    interests to those of the Corporation and its shareholders, to promote the
    maintenance of substantial stock ownership levels by officers of the
    Corporation, and to enable the Corporation to attract and retain highly
    qualified executive officers. The Performance Share Plan is also intended to
    secure the full deductibility of incentive compensation payable to the
    Corporation's Chief Executive Officer and the four highest compensated
    executive officers (collectively the "Covered Employees") whose compensation
    is required to be reported in the Corporation's proxy statement and all
    compensation payable hereunder to such persons is intended to qualify as
    "performance-based compensation" as described in Section 162(m)(4)(C) of the
    Internal Revenue Code of 1986, as amended (the "Code").
 
2.  ELIGIBILITY AND PARTICIPATION
 
        Only (i) those executive officers of the Corporation at the level of
    senior vice president or above and (ii) such other key employees of the
    Company as are recommended by management to and designated by the
    Compensation Committee shall be eligible to participate in the Performance
    Share Plan. Prior to or at the time performance objectives are established
    for a "Performance Period", as defined below, the Compensation Committee
    (the "Committee") of the Company's Board of Directors (the "Board") will
    designate in writing which executive officers and other key employees among
    those who may be eligible to participate in the Plan shall in fact be
    participants for such Performance Period (the "Participants"). The initial
    Participants in the Performance Share Plan shall be the individuals holding
    the positions identified in Appendix A.
 
3.  PLAN YEAR AND PERFORMANCE OBJECTIVES
 
        (A) PLAN YEAR: The fiscal year of the Performance Share Plan (the "Plan
    Year") shall be the fiscal year beginning on the first day of the Company's
    fiscal year and ending on the last day of the Company's fiscal year. The
    performance period (the "Performance Period") with respect to which awards
    may be payable under their Plan shall be the Plan Year. The initial Plan
    Year shall commence on September 30, 1996 and end on September 26, 1997.
 
        (B) PERFORMANCE GOAL SETTING PERIOD: Within the first ninety (90) days
    of each Performance Period the Committee shall establish in writing, with
    respect to such Performance Period, one or more performance goals, a
    specific target objective or objectives with respect to such performance
    goals and an objective formula or method for computing the amount of
    performance shares payable to each Participant under the Plan if the
    performance goals are attained. Notwithstanding the foregoing sentence, for
    any Performance Period, such goals, objectives and compensation formulae or
    methods must be established within that number of days, beginning on the
    first day of such Performance Period, which is no more than twenty-five
    percent (25%) of the total number of days in such Performance Period.
<PAGE>
        (C) PERFORMANCE MEASUREMENT: Performance goals shall be based upon one
    or more of the following business criteria for the Company:
 
       -  earnings per share
 
       -  share price
 
       -  revenue growth
 
       -  return on equity
 
       -  return on net assets
 
       -  timing objectives for delivery of new products
 
       -  retention of key employees
 
       The Committee may adopt other performance goals in its sole and absolute
       discretion, provided, however, that in the event the Committee determines
       to adopt performance goals based on criteria other than those stated
       above, the Committee shall obtain shareholder approval of such criteria.
       All performance goals adopted by the Committee shall be preestablished,
       objective performance goals as described in Reg. Sec. 1.162-27(e)(2),
       promulgated under Section 162(m) of the Code. Measurements of the
       Company's or a Participant's performance against the performance goals
       established by the Committee shall be objectively determinable and, to
       the extent any performance goal is expressed in standard accounting
       terms, such performance goal shall be determined according to generally
       accepted accounting principles as in existence on the date on which the
       performance goals are established and without regard to any changes in
       such principles after such date.
 
4.  DETERMINATION OF PERFORMANCE SHARE AWARDS
 
        (A) SHARES COVERED BY THE PLAN: Shares awarded under the Performance
    Share Plan shall be shares of the Company's common stock ("Shares"). The
    maximum number of Shares that may be awarded under the Plan shall be
    2,000,000 in the aggregate and, in any single Plan Year, 300,000 to any one
    individual, subject to adjustment as provided in Section 6(k). Shares that
    are converted to cash in accordance with Section 5 shall be treated as
    shares awarded under the Plan for purposes of the aggregate and individual
    limits in the previous sentence. Any increase in the number of Shares
    allocated to the Plan must be approved by the Company's shareholders. Any
    Shares deliverable under the Plan may be made available from authorized but
    unissued Shares or Shares reacquired by the Company, including Shares
    purchased in the open market or in private transactions.
 
        (B) GRANTS OF PERFORMANCE SHARES: At the beginning of each Plan Year,
    each Participant will be granted the target number of Shares (see Appendix
    A) that can be earned based on performance with respect to that Plan Year
    (the "Conditional Grant"). At the time the Conditional Grant is made on
    behalf of a Participant, certificates representing the target number of
    Shares will be registered in the name of the Participant. During the Plan
    Year, the certificates representing those Shares will be held by the
    Company. The Committee may specify that the Conditional Grant for a Plan
    Year will be earned if the applicable target is achieved for one goal or for
    any one of a number of goals. The Committee may also provide that the
    Conditional Grant for a Plan Year will be earned only if targets are
    achieved for more than one performance goal. The Committee may also provide
    that the Conditional Grant to be earned for a given Plan Year will vary
    based upon different levels of achievement of the applicable performance
    targets.
 
    As soon as practicable after the end of each Performance Period, the
    Committee shall certify in writing to what extent the Company and the
    Participants have achieved the performance goal or goals for such
    Performance Period, including the specific target objective or objectives
    and the satisfaction
 
                                       2
<PAGE>
    of any other material terms of the Performance Share Award and the Committee
    shall calculate the amount of each Participant's actual award for such
    Performance Period based upon the performance goals, objectives and
    computation formulae or methods for such Performance Period (the "Actual
    Grant"). The Committee shall have no discretion to increase the maximum
    amount of any Participant's Actual Grant as so determined, but may reduce
    the amount of or totally eliminate such award, as it determines, in its
    absolute and sole discretion, in an amount appropriate to reflect the
    Participant's performance.
 
    No Participant's Actual Grant for any Plan Year shall exceed the number of
    Shares stated in Appendix A.
 
    Only after the Actual Grant has been awarded to a Participant will he or she
    have the rights of a shareholder in the Company with respect to any of the
    Shares covered by the Conditional Grant, including the right to vote the
    Shares and the right to receive any distributions with respect to such
    Shares.
 
5.  PAYMENT OF AWARDS
 
        Approved Performance Share Awards shall be payable by the Company to
    each Participant in Shares, or, at the election of the Participant, fifty
    percent (50%) in Shares and fifty percent (50%) in cash ("Cash Election"),
    as soon as reasonably practicable after the last day of the relevant
    Performance Period (the "vesting date"), provided that the Committee has
    first certified in writing that the relevant performance goals were
    achieved. In the event that a Participant makes a Cash Election, the amount
    of cash to be awarded shall be determined by the Committee as of each
    vesting date, such that (subject to the performance goals for that
    Performance Period being fully satisfied), the Participant receives fifty
    percent of the total value of the Shares earned as of the vesting date in
    cash and the remainder in Shares, based on the closing price of the
    Company's common stock on the vesting date. Cash Elections for any
    Performance Period shall be made on a form provided for the purpose by the
    Committee within sixty (60) days of the date an employee is notified by the
    Committee that he or she has been designated as a Participant in the Plan
    for that Performance Period. Except in the case of an Actual Grant made to a
    Participant's Beneficiary (as hereinafter defined), a participant is
    precluded from selling or otherwise disposing of any interest in Actual
    Grant Shares until such time as the Shares are distributed to the
    participant.
 
    If a Participant ceases to be employed by the Company prior to the end of
    any Plan Year, award payment rights will be determined as follows:
 
    A. Involuntary termination by the Company for cause or voluntary termination
       by a Participant would lead to a Participant's forfeiture of all
       Performance Share Plan awards for that Plan Year. Termination for cause
       is defined as follows: conviction of (i) a felony, (ii) embezzlement from
       the Company or (iii) other business fraud.
 
    B.  Termination on account of death, disability, or involuntary termination
       not for cause by the Company entitles a Participant, or the Participant's
       Beneficiary, to a prorated share of the Performance Share Award. Prorated
       awards are determined based on the number of completed months that the
       Participant was employed in the Plan Year divided by 12 months and are
       subject to reduction as provided in Section 4(b). Prorated awards shall
       be paid at the same time as if the Participant had remained employed
       until the end of the Plan Year.
 
6.  OTHER TERMS AND CONDITIONS
 
        (A) TERM OF PLAN: The Performance Share Plan shall become effective upon
    its adoption by the Board, subject to the subsequent approval thereof by the
    shareholders of the Company in accordance
 
                                       3
<PAGE>
    with Section 6(b). It shall continue in effect for a term of five (5) years
    unless sooner terminated under Section 7 of the Plan.
 
        (B) SHAREHOLDER APPROVAL: No Actual Grants shall be awarded under the
    Performance Share Plan unless and until the material terms (within the
    meaning of Section 162(m)(4)(C) of the Code) of the Plan, including the
    business criteria described in the Plan, are disclosed to the Company's
    shareholders and are approved by the shareholders by a majority of votes
    cast in person or by proxy (including abstentions to the extent abstentions
    are counted as voting under applicable state law).
 
        (C) NO PARTICIPATION RIGHTS: No person shall have any legal claim to be
    granted an award under the Performance Share Plan and the Committee shall
    have no obligation to treat Participants uniformly. Participation in the
    Performance Share Plan in any Plan Year does not entitle any Participant to
    participate in the Plan in any other Plan Year. The right to receive a
    targeted number of performance shares in any given year does not entitle a
    Participant to participate with respect to the same number of Shares in any
    subsequent year.
 
        (D) NO RIGHTS TO SPECIFIC PROPERTY: Except as may be otherwise required
    by law, Conditional Grants and Actual Grants under the Performance Share
    Plan shall not be subject in any manner to anticipation, alienation, sale,
    transfer, assignment, pledge, encumbrance, charge, garnishment, execution,
    or levy of any kind, either voluntary or involuntary. No Participant shall
    have any claim with respect to any specific assets of the Company or to
    stock certificates registered in the Participant's name prior to the vesting
    of the shares represented by such certificates.
 
        (E) NO EMPLOYMENT RIGHTS: Neither the Performance Share Plan nor any
    action taken under the Plan shall confer upon any Participant any right with
    respect to continuation of employment by the Company (or any subsidiary or
    affiliated company) or to maintain any Participant's compensation at any
    level, nor shall it interfere in any way with any Participant's right or the
    right of the Company (or any subsidiary or affiliated company) to terminate
    a Participant's employment at any time or for any reason.
 
        (F) OTHER BENEFITS: Performance Share Awards shall not be considered as
    part of a Participant's salary or used for the calculation of any other pay,
    allowance, pension or other benefit unless otherwise permitted by other
    benefit plans provided by the Company or its subsidiaries, or required by
    law or by contractual obligations of the Company or its subsidiaries.
 
        (G) BENEFICIARY: The term "Beneficiary" shall mean the person or persons
    designated by a Participant to whom Performance Share Awards are to be paid
    pursuant to the terms of the Performance Share Plan in the event of the
    Participant's death. The designation shall be on a form provided by the
    Committee, executed by the Participant, and delivered to the Committee. A
    Participant may change his or her Beneficiary designation at any time. If no
    Beneficiary is designated, the designation is ineffective, or in the event
    the Beneficiary dies before the balance of the Performance Share Award is
    paid, the balance shall be paid to the Participant's spouse, or if there is
    no spouse, in equal shares to the Participant's lineal descendants, or if
    there is no surviving spouse or lineal descendant, to the Participant's
    estate.
 
        (H) PERMANENT DISABILITY: For purposes of the Performance Share Plan, a
    permanent disability shall mean a disability which would qualify a
    Participant to receive benefits under the Apple Computer, Inc. Long-Term
    Disability Plan (after satisfying the elimination period thereunder) as now
    or hereafter in effect.
 
        (I) INCAPACITY OF PARTICIPANT OR BENEFICIARY: If the Committee finds
    that any Participant or Beneficiary to whom a Performance Share Award is
    payable under the Performance Share Plan is unable to care for his or her
    affairs because of illness or accident or is under a legal disability, any
    Performance Share Award due (unless a prior claim therefore shall have been
    made by a duly appointed legal representative) at the discretion of the
    Committee, may be paid to the spouse, child,
 
                                       4
<PAGE>
    parent or brother or sister of such Participant or Beneficiary or to any
    person whom the Committee has determined has incurred expense for such
    Participant or Beneficiary. Any such payment shall be a complete discharge
    of the obligations of the Company under provisions of the Performance Share
    Plan to the extent of such payment.
 
        (J) TAX WITHHOLDING: The Company will withhold from each Actual Grant at
    the time of payment thereof all applicable state, local and federal
    withholding taxes, as required by law, as determined by Apple in its sole
    discretion. Such withholding will be made first from the amount of the
    Participant's Cash Election, if any, and second from the Participant's
    Shares, to the extent required. Alternatively, in lieu of withholding from
    Shares, the Participant may elect to fund the payment of withholding taxes
    determined by Apple to be due by making payment of the full amount of the
    withholding taxes to Apple on or before the due date of the withholding
    taxes.
 
        (K) ADJUSTMENTS DUE TO CHANGES IN CAPITALIZATION
 
    If the outstanding Shares are increased, decreased, or exchanged for a
    different number of kind of shares or other securities, or if additional
    Shares or other securities are distributed with respect to such Shares or
    other securities, through merger, consolidation, sale of all or
    substantially all of the property of the Company, reorganization,
    recapitalization, reclassification, stock dividend, stock split, reverse
    stock split or other distribution with respect to such Shares or other
    securities, an appropriate and proportionate adjustment my be made in (i)
    the maximum number and kind of Shares provided for in Section 4(a) of the
    Plan, (ii) the annual individual maximum grant limit provided for in Section
    4(a), (iii) the number and kind of Shares subject to each then outstanding
    Performance Share Award, and (iv) each Participant's target number of Shares
    as provided in Appendix A.
 
    Adjustments under this Section 6(k) will be made by the Committee, whose
    determination as to what adjustments will be made and the extent thereof
    will be final, binding and conclusive on all interested persons. No
    fractional Share or other interest will be issued under the Plan on account
    of any of such adjustments
 
        (L) CHANGE IN CONTROL: In the event of a change in control (as defined
    below) of the Company, the Committee shall make equitable adjustments to the
    Participant's Performance Shares in a manner intended to preserve their
    economic value as of the date of the change in control, including
    modifications to performance measures and performance goals if necessary;
    provided, however, that if a Participant's employment with the Company is
    terminated without cause in connection with a change in control, then any
    other provision of the Plan to the contrary notwithstanding, the Participant
    shall be entitled to receive the maximum annual number of Performance Shares
    for the year in which the change-in-control occurs following such
    termination regardless of whether the Performance Goals are achieved. For
    purposes of this Plan, change in control is defined as follows:
 
    A. When any "person", as such term is used in Section 13(d) and 14(d) of the
       Exchange Act (other than the Company, a Subsidiary or a Company employee
       benefit plan, including any trustee of such plan acting as a trustee) is
       or becomes the "beneficial owner" (as defined in Rule 13d-3 under the
       Exchange Act), directly or indirectly, of securities of the Company
       representing fifty percent (50%) or more of the combined voting power of
       the Company's then outstanding securities; or
 
    B.  The occurrence of a transaction requiring shareholder approval and
       involving either the sale of all or substantially all of the assets of
       the Company or the merger of the Company with or into another entity.
 
        (M) CONDITIONS UPON ISSUANCE OF SHARES: Shares shall not be issued with
    respect to an Award unless the issuance and delivery of such Shares pursuant
    thereto shall comply with all relevant provisions of law, including, without
    limitation, the Securities Act of 1933, as amended, the Exchange Act, the
    rules and regulations promulgated thereunder, and the requirements of any
    stock exchange
 
                                       5
<PAGE>
    or quotation system upon which the Shares may then be listed or quoted, and
    shall be further subject to the approval of counsel for the Company with
    respect to such compliance.
 
    Inability of the Company to obtain authority from any regulatory body having
    jurisdiction, which authority is deemed by the Company's counsel to be
    necessary to the lawful issuance of any Shares hereunder, shall relieve the
    Company of any liability in respect of the non-issuance of such Shares as to
    which such requisite authority shall not have been obtained.
 
        (N) GOVERNING LAW: The place of administration of the Performance Share
    Plan shall be in the State of California and the validity, construction,
    interpretation, administration and effect of the Performance Share Plan and
    the rules, regulations and rights relating to the Performance Share Plan,
    shall be determined solely in accordance with the laws of the State of
    California.
 
7.  ADMINISTRATION
 
        (A) ADMINISTRATOR: The Plan shall be administered by a Committee
    designated by the Board to administer the Plan, which Committee shall be
    constituted in such a manner as to permit the Plan and grants and awards
    thereunder to comply with Rule 16b-3 as it applies to grants to officers and
    in such a manner as to satisfy the Applicable Laws. All members of the
    Committee shall be persons who qualify as "outside directors" as defined
    under Section 162(m) of the Code. Until changed by the Board, the
    Compensation Committee of the Board shall constitute the Committee
    hereunder.
 
        (B) POWERS OF THE ADMINISTRATOR: The Committee shall have full power,
    authority and discretion to administer and interpret the provisions of the
    Performance Share Plan and to adopt such rules, regulations, agreements,
    guidelines and instruments for the administration of the Plan and for the
    conduct of its business as the Committee deems necessary or advisable.
    Without limitation of the foregoing, subject to the provisions of the Plan
    and such limitations as are necessary or desirable in order for incentive
    awards paid to Covered Employees to constitute qualified performance-based
    compensation under Section 162(m) of the Code, the Committee shall have the
    authority, in its discretion: (i) to determine the amount of cash to be
    awarded pursuant to any Cash Election under Section 5 above; (ii) to
    determine the employees who shall be Participants in the Plan; (iii) to
    interpret the Plan; (iv) to determine the terms and conditions, not
    inconsistent with the terms of the Plan, of any Conditional Grant or Actual
    Grant awarded hereunder (including, but not limited to, any restriction or
    limitation, or any waiver of forfeiture restrictions regarding any Grant
    and/or the Shares relating thereto, based in each case on such factors as
    the Administrator shall determine, in its sole discretion); (v) to approve
    forms of agreement for use under the Plan; (vi) to prescribe, amend and
    rescind rules and regulations relating to the Plan; (vii) to modify or amend
    each Grant (with the consent of the Participant); (viii) to authorize any
    person to execute on behalf of the Company any instrument required to
    effectuate any Grant previously granted by the Administrator; and (ix) to
    make all other determinations deemed necessary or advisable for the
    administration of the Plan.
 
        (C) EFFECT OF DECISIONS BY THE ADMINISTRATOR: All decisions,
    determinations and interpretations of the Administrator shall be final and
    binding on all Participants.
 
8.  AMENDMENT AND TERMINATION
 
        The Board may at any time amend, alter, suspend or terminate the Plan,
    as it may deem advisable; provided that except as otherwise required by law,
    any amendment required to conform the Performance Share Plan to the
    requirements of Section 162(m) of the Code or to conform the Performance
    Share Plan or any grant made thereunder to the requirements for exemption
    under Rule 16b-3 promulgated under the Securities Exchange Act of 1934, as
    amended, or any successor thereto ("Rule 16b-3"), shall be made by the
    Committee, and provided that, to the extent necessary and desirable to
    comply with Section 162(m) of the Code (or any other applicable law,
    regulations or rules), the Company shall obtain shareholder approval of any
    Plan amendment in such a manner and
 
                                       6
<PAGE>
    to such a degree as is required, including, without limitation, any
    amendment to the class of individuals who are eligible to participate in the
    Performance Share Plan, to the performance criteria specified in Section 2
    hereof or to the maximum incentive award payable to any Participant, unless
    shareholder approval is not required in order for incentive awards paid to
    Covered Employees to constitute qualified performance-based compensation
    under Section 162(m) of the Code. Any such amendment, alteration, suspension
    or termination of the Plan shall not impair the rights of any Plan
    Participant under any grant theretofore made without his or her consent.
    Such grants shall remain in full force and effect as if this Plan had not
    been amended or terminated, except as may otherwise be required by
    applicable law.
 
                                   APPENDIX A
 
<TABLE>
<CAPTION>
                                    MAXIMUM TOTAL      ANNUAL MAXIMUM
                                       AWARD OF       PERFORMANCE SHARE
            POSITION              PERFORMANCE SHARES       AWARDS
- - --------------------------------  ------------------  -----------------
<S>                               <C>                 <C>
Chief Executive Officer                 1,000,000           200,000
 
Chief Operating Officer                   100,000            20,000
 
Chief Financial Officer                   100,000            16,000
 
Chief Technology Officer                   80,000            16,000
 
Chief Administrative Officer               80,000            16,000
</TABLE>
 
                                       7
<PAGE>
                             [APPLE COMPUTER LOGO]
 
   [LOGO]
  PRINTED ON RECYCLED PAPER
<PAGE>

                            DETACH HERE                       APP 3

                        APPLE COMPUTER, INC.
     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 FOR THE ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON FEBRUARY 5, 1997

          The undersigned shareholder of Apple Computer, Inc., a California 
     corporation, hereby acknowledges receipt of the Notice of Annual Meeting of
     Shareholders and Proxy Statement with respect to the Annual Meeting of 
P    Shareholders of Apple Computer, Inc. to be held at the Flint Center, DeAnza
R    College, at 21250 Stevens Creek Boulevard, Cupertino, California  95014 on 
O    Wednesday, February 5, 1997 at 10:00 a.m., and hereby appoints Gilbert F. 
X    Amelio and George M. Scalise, and each of them, proxies and 
Y    attorneys-in-fact, each with power of substitution and revocation, and each
     with all powers that the undersigned would possess if personally present,
     to vote the Apple Computer, Inc. Common Stock of the undersigned at such 
     meeting and any postponements or adjournments of such meeting, as set forth
     below, and in their discretion upon any other business that may properly
     come before the meeting (and any such postponements or adjournments).

     THIS PROXY WILL BE VOTED AS SPECIFIED OR, IF NO CHOICE IS SPECIFIED, FOR 
THE ELECTION OF THE NOMINEES, FOR PROPOSALS 2, 3, 4, 5, 6 AND 7 AND AS SAID 
PROXIES DEEM ADVISABLE ON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE 
MEETING AND ANY POSTPONEMENTS OR ADJOURNMENTS THEREOF.

   (IMPORTANT - TO BE SIGNED AND DATED ON REVERSE SIDE)          /SEE REVERSE/
                                                                    /SIDE/


<PAGE>
                      [Street map denoting location of Annual Meeting]
<TABLE>
<CAPTION>

/X/ Please mark
    votes as in                                                                                                
    this example.    PLEASE VOTE, SIGN, DATE AND PROMPTLY RETURN THIS CARD.                                  FOR AGAINST ABSTAIN 
<S>                                                               <C>                                        <C>    <C>    <C>
                                                                  2.  To approve an amendmen to the
                                                                      Employee Stock Purchase Plan to        / /    / /    / /
    1.  Election of three (3) Class I Directors                       increase the number of shares of 
    Nominees:  Gilbert F. Amelio, Gareth C.C. Chang,                  Common Stock reserved for
               Katherine M. Hudson                                    issuance thereunder by 3,500,000
                                                                      shares.
                                                                                                       
      FOR                        WITHHELD                         3.  To approve the grant of a stock       
      ALL                        FROM ALL                             option to Dr. Gilbert F. Amelio       / /    / /    / /
     NOMINEES                    NOMINEES                             under the 1990 Stock Option Plan,             
                                                                      as set forth in the Proxy Statement.
      / /                          / /      MARK HERE
                                            FOR ADDRESS  /  /     4.  To approve an amendment to the 1990 
                                            CHANGE AND   /  /         Stock Option Plan, as set forth in   / /     / /    / / 
    /  /---------------------------------   NOTE BELOW                the Proxy Statement.
    For all nominees except as noted above                       
                                                                  5.  To ratify the terms of a Performance 
                                                                      Share Arrangement for Dr. Gilbert F. / /     / /    / /
                                                                      Amelio for fiscal year 1996, as set 
                                                                      forth in his employment agreement           
                                                                      with the Company.                           
                                                                                                                   
                                                                  6.  To approve the Senior Officers             
                                                                      Restricted Performance Share Plan,                          
                                                                      including the performance goals       / /    / /    / /     
                                                                      stated therein, as set forth in the                  
                                                                      Proxy Statement.

                                                                  7.  To ratify the appointment of KPMG     
                                                                      Peat Marwick LLP as independent       / /    / /    / /
                                                                      auditors of the Company for fiscal 
                                                                      year 1997.                                             
                                                                   
                                                                  8.  To transact such other business as may properly come before  
                                                                      the meeting or any adjournment(s) thereof.

                                                                  This proxy should be signed by the shareholder(s) exactly as his 
                                                                  or her names(s) appear(s) hereon, dated and returned promptly in
                                                                  the enclosed envelope.  Persons signing in a fiduciary capacity 
                                                                  should so indicate.  If shares are held by joint tenants or as
                                                                  community property, both persons should sign.


Signature:______________________________ Date:______________ Signature:______________________ Date:_____________

</TABLE>


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