APPLE COMPUTER INC/ FA
8-K, 1997-07-28
ELECTRONIC COMPUTERS
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                   SECURITIES AND EXCHANGE COMMISSION  
                        Washington, D. C.  20549  
 
 
                                  FORM 8-K
 
 
                               CURRENT REPORT  
 
 
 Pursuant to Section 13 or 15(d) of  the Securities Exchange Act of 1934  
 
 
       Date of Report:   	July 9, 1997
       Date of earliest 
       event reported:   	July 9, 1997

 

                        Apple Computer, Inc.
         (Exact name of registrant as specified in its charter)  


         California       	    0-10030	       94-2404110
(State or other jurisdiction of  (Commission File   (I.R.S. Employer
incorporation or organization)	    Number)         Identification No.)
                                            
	



             1 Infinite Loop, Cupertino, California 95014
               (Address of principal executive offices) 


  Registrant's telephone number, including area code: (408) 996-1010


				Not Applicable
      (Former name or former address, if changed since last report.)    


Exhibit Index on Page 4
				

<PAGE>                               1


INFORMATION INCLUDED IN THIS REPORT

Items 1 through 4, 6 and 8 Not Applicable.

Item 5.	Other Events.

	(i)	Reference is made to the press release issued to the public
by the registrant on July 9, 1997, the text of which is attached hereto as 
an exhibit, for a description of the events reported pursuant to this Form 8-K.

	
Item 7.	Financial Statements, Pro Forma Financial Information and 
Exhibits.

		(c)	Exhibits

		99.1.	Text of press release dated July 9, 1997.

			
<PAGE>                               2

                                SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 
1934, the registrant has duly caused this report to be signed on 
its behalf by the undersigned, thereunto duly authorized.


					APPLE COMPUTER,  INC.



					By: /S/ Fred D. Anderson			
			
					Fred D. Anderson,
					Executive Vice 
					President and Chief 
					Financial Officer

Date: July 28, 1997



<PAGE>                               3

INDEX TO EXHIBITS 

Exhibit	Document	Page
99.1	Text of Press Release dated July 9, 1997	5

	





	
<PAGE>                               4

Apple Board Announces the Resignation of Chairman and CEO Gil Amelio

CUPERTINO, Calif. July 9, 1997 Apple today announced that Dr. Gilbert F. 
Amelio, after consultation with Apple's board of directors, has resigned his 
positions as chairman of the board and chief executive officer, and that the 
Company is initiating a search for a new CEO. 

Until a new CEO is hired, Fred Anderson, executive vice president and chief 
financial officer, will assume additional responsibilities for the Company's 
day-to-day operations, working closely with the board and the executive 
management team, which includes:
	Fred Anderson - executive vice president and chief financial officer
	Guerrino De Luca - executive vice president, Marketing
	Dave Manovich - executive vice president, Worldwide Sales and Service
	Jack Douglas - senior vice president, General Counsel and Secretary
	Jim McCluney - senior vice president, Operations
	Jon Rubinstein - senior vice president, Hardware Engineering
	Avie Tevanian - senior vice president, Software Engineering

During the interim period, Apple's co-founder and strategic advisor Steve Jobs 
will assume an expanded role as a key advisor to Apple's board and executive 
management team.

Heading the search for a new CEO will be a committee composed of Board Vice 
Chairman A.C. Markkula Jr., Apple Board Director and Chairman of the Board of 
E.I. du Pont de Nemours and Co. Edgar S. Woolard Jr., Executive Vice President 
and Chief Financial Officer Fred Anderson, and Apple's strategic advisor Steve 
Jobs.

"In recent months, Apple has made significant progress in addressing the crises 
which were threatening its viability," said Woolard. "In pursuit of the best 
interest of our shareholders and our customers, we now want to move forward 
and return the Company to growth and sustainable profitability. We believe that 
with a customer focused CEO and Apple's product and technology portfolio, the 
Company will have the necessary ingredients to return to success."

"The Company has improved its cash position, reduced operating expenses and 
improved product quality" said Anderson. "We have also introduced a series of 
outstanding products, developed a long-term operating system strategy and 
consolidated our marketing and sales organizations. The executive management 
team is committed to continue to build on this foundation".
- -more-
<PAGE>                                               5


Ellen Hancock, executive vice president of Technology, has also announced that 
she will be leaving the Company. Her responsibilities have been reassigned to 
Avie Tevanian and Jon Rubinstein.

Apple will announce its third fiscal quarter results on Wednesday July 16,1997.

Apple Computer, Inc., a recognized innovator in the information industry and 
leader in multimedia technologies, creates powerful solutions based on easy-to-
use personal computers, servers, peripherals, software, handheld computers and 
Internet content. Headquartered in Cupertino, California, Apple develops, 
manufactures, licenses and markets solutions, products, technologies and 
services for business, education, consumer, entertainment, scientific and 
engineering and government customers in more than 140 countries.
 
Press Contact:					Investor Relations Contact:
Katie Cotton					Nancy Paxton
Apple Computer, Inc.				Apple Computer, Inc.
(408) 974-7269					(408) 974-5420
email: [email protected]				email: [email protected]

NOTE TO EDITORS: To access Apple press releases, background material, and 
contact information on the web, visit The Source at: 
http://www.apple.com/source/.  If you are interested in receiving Apple press 
releases by fax, call 1-800-AAPL-FAX (1-800-227-5329) and enter your PIN 
number. If you do not have a PIN number, contact Apple's Media Helpline at 
(408)974-2042 to request one. If you would like to receive Apple press releases
by email, please send an email message to [email protected]. In 
the subject field,type the text "subscribe pressrel." To unsubscribe to the 
Apple press releases mailing list, please send an email message to 
[email protected]. In the subject field, type the text 
"unsubscribe pressrel."


Apple, the Apple logo, Macintosh, Power Macintosh, and PowerBook are 
registered trademarks of Apple Computer, Inc. Additional company and product 
names may be trademarks or registered trademarks of the individual companies 
and are respectfully acknowledged.

<PAGE>                                         6



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