APPLE COMPUTER INC
DEF 14A, 1998-03-16
ELECTRONIC COMPUTERS
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<PAGE>
                                  SCHEDULE 14A
                                 (RULE 14-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
                 PROXY STATEMENT PURSUANT TO SECTION 14 OF THE
                        SECURITIES EXCHANGE ACT OF 1934
 
   
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
 
    
 
                                       APPLE COMPUTER, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  No fee required.
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
     and 0-11.
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         -----------------------------------------------------------------------
     2)  Aggregate number of securities to which transaction applies:
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     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
         filing fee is calculated and state how it was determined):
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     5)  Total fee paid:
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/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
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<PAGE>
   
                                     [LOGO]
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON APRIL 22, 1998
    
 
To Holders of Common Stock of
 
Apple Computer, Inc.:
 
   
    Notice is hereby given that the Annual Meeting of Shareholders of Apple
Computer, Inc., a California corporation (the "COMPANY"), will be held on
Wednesday, April 22, 1998 at 10:00 a.m., local time, at the Company's principal
executive offices located at 1 Infinite Loop, Cupertino, California 95014, for
the following purposes, as more fully described in the accompanying Proxy
Statement:
    
 
    1.  To elect three directors to Class II of the Company's Board of
       Directors.
 
    2.  To approve an amendment to the Company's Restated Articles of
       Incorporation to eliminate the classification of the Company's Board of
       Directors and thereby ensure that each director will stand for election
       annually.
 
    3.  To approve (i) the Apple Computer, Inc. 1997 Director Stock Option Plan,
       which provides for the issuance of up to 400,000 shares of the Company's
       common stock, no par value (the "COMMON STOCK"), and (ii) the grant
       pursuant to a predecessor stock option plan for non-employee directors of
       15,000 stock options to each of Edgar S. Woolard, Jr. and Gareth C.C.
       Chang, both non-employee directors of the Company, and the reservation of
       430,000 shares of Common Stock in the aggregate for issuance pursuant to
       the 1997 Director Stock Option Plan and such grants.
 
   
    4.  To approve the Apple Computer, Inc. 1998 Executive Officer Stock Plan
       and the reservation for issuance thereunder of 17,000,000 shares of
       Common Stock.
    
 
   
    5.  To ratify the appointment of KPMG Peat Marwick LLP as independent
       auditors of the Company for fiscal year 1998.
    
 
   
    6.  To transact such other business as may properly come before the meeting
       and any postponement(s) or adjournment(s) thereof.
    
 
    All shareholders are cordially invited to attend the meeting in person.
However, to ensure that each shareholder's vote is counted at the meeting,
shareholders are requested to mark, sign, date and return the enclosed proxy
card as promptly as possible in the envelope provided. Shareholders attending
the meeting may vote in person even if they have previously returned proxy
cards.
 
   
    Only shareholders of record as of the close of business on February 23, 1998
are entitled to receive notice of, to attend and to vote at the meeting.
    
 
   
                                          Sincerely,
    
 
                                                  [SIGNATURE]
 
                                          NANCY R. HEINEN
 
                                          SENIOR VICE PRESIDENT,
                                          GENERAL COUNSEL AND SECRETARY
 
   
Cupertino, California
March 16, 1998
    
<PAGE>
                              APPLE COMPUTER, INC.
                                1 INFINITE LOOP
                          CUPERTINO, CALIFORNIA 95014
 
                                PROXY STATEMENT
 
INTRODUCTION
 
   
    The enclosed Proxy is solicited on behalf of the Board of Directors (the
"BOARD") of Apple Computer, Inc., a California corporation (the "COMPANY"), for
use at the Company's annual meeting of shareholders (the "ANNUAL MEETING") to be
held on Wednesday, April 22, 1998 at 10:00 a.m., local time, and at any
postponement(s) or adjournment(s) thereof. The purposes of the Annual Meeting
are set forth in this Proxy Statement and in the accompanying Notice of Annual
Meeting of Shareholders. The Annual Meeting will be held at the Company's
principal executive offices at the address set forth above.
    
 
    The Company's complete mailing address is 1 Infinite Loop, Cupertino,
California 95014, and its telephone number is (408) 996-1010. Georgeson &
Company Inc., which is assisting with the mechanics of the return of the
proxies, may be contacted at (800) 223-2064.
 
   
    These proxy solicitation materials were mailed on or about March 16, 1998 to
all shareholders entitled to vote at the Annual Meeting.
    
 
PROCEDURAL MATTERS
 
   
    Shareholders of record as of the close of business on February 23, 1998 (the
"RECORD DATE") are entitled to notice of, to attend and to vote at the Annual
Meeting. There were 132,761,530 shares of Common Stock issued and outstanding on
the Record Date. Each share has one vote on all matters. The closing sale price
of Common Stock as reported on the Nasdaq National Market on the Record Date was
$21.25 per share.
    
 
    A shareholder may revoke any proxy given pursuant to this solicitation by
attending the Annual Meeting and voting in person, or by delivering to the
Company's Corporate Secretary at the Company's principal executive offices
referred to above, prior to the Annual Meeting, a written notice of revocation
or a duly executed proxy bearing a date later than that of the previously
submitted proxy.
 
   
    The Company will bear the cost of this solicitation. The Company has
retained the services of Georgeson & Company Inc. to assist in obtaining proxies
from brokers and nominees of shareholders for the Annual Meeting. The estimated
cost of such services is $12,500 plus out-of-pocket expenses. In addition, the
Company will reimburse brokerage firms and other persons representing beneficial
owners of shares for their reasonable expenses in forwarding solicitation
material to such beneficial owners. Proxies may be solicited by certain of the
Company's directors, officers and regular employees, without additional
compensation, personally or by telephone, facsimile or telegram.
    
 
QUORUM; ABSTENTIONS; BROKER NON-VOTES
 
   
    In the election of directors, the three candidates receiving the highest
number of affirmative votes will be elected as directors. Proposal 2 requires
for approval the affirmative vote of a majority of the shares of Common Stock of
the Company outstanding as of the Record Date. Proposals 3, 4 and 5 each require
for approval (i) the affirmative vote of a majority of the shares "represented
and voting" and (ii) the affirmative vote of a majority of the required quorum.
The required quorum for the transaction of business at the Annual Meeting is a
majority of the shares of Common Stock issued and outstanding on the Record Date
(the "QUORUM"). Shares that are voted "FOR", "AGAINST" or "ABSTAIN" in a matter
are treated as being present at the meeting for purposes of establishing the
Quorum, but only shares voted "FOR" or "AGAINST" are treated as shares
"represented and voting" at the Annual Meeting (the "VOTES CAST") with respect
to such matter. Accordingly, abstentions and broker non-votes will be counted
for purposes of determining the presence or absence of the Quorum for the
transaction of business, but will not be counted for purposes of determining the
number of Votes Cast with respect to a proposal.
    
<PAGE>
DIRECTORS
 
    The name of, principal occupation of, and certain additional information
about each of the three nominees and the three current directors with unexpired
terms are set forth below. On August 5, 1997, all of the members of the Board
other than Messrs. Woolard and Chang resigned and were replaced by Steven P.
Jobs, Lawrence J. Ellison, William V. Campbell and Jerome B. York. One Class II
director seat remained unfilled on Apple's Board after August 5, 1997 and,
pursuant to an amendment to the Company's by-laws, has been eliminated, thereby
reducing the number of directors on the Board from seven to six.
 
    Shareholders are being asked to approve an amendment to the Company's
Restated Articles of Incorporation which would, if approved, eliminate the
classification of the Board and ensure that each director will stand for
election annually. For a description of this proposal, see the section of this
Proxy Statement entitled "PROPOSAL NO. 2--APPROVAL OF AN AMENDMENT TO THE
COMPANY'S RESTATED ARTICLES OF INCORPORATION TO ELIMINATE CLASSIFICATION OF THE
BOARD OF DIRECTORS".
 
    Listed below are the Class II directors nominated for re-election at the
Annual Meeting. If shareholders approve the proposal to declassify the Board,
all of the directors elected at the Annual Meeting will serve a one-year term
expiring at the next annual meeting of shareholders.
 
   
<TABLE>
<CAPTION>
                                                                                                                  DIRECTOR
NAME                                                        POSITION WITH THE COMPANY                   AGE         SINCE
- ----------------------------------------------  --------------------------------------------------      ---      -----------
<S>                                             <C>                                                 <C>          <C>
Steven P. Jobs................................  Director and Interim Chief Executive Officer                43         1997
Lawrence J. Ellison...........................  Director                                                    53         1997
Edgar S. Woolard, Jr..........................  Director                                                    64         1996
</TABLE>
    
 
    Listed below are the Class I directors whose two-year terms do not expire
until the next annual meeting of shareholders.
 
   
<TABLE>
<CAPTION>
                                                                                                                  DIRECTOR
NAME                                                        POSITION WITH THE COMPANY                   AGE         SINCE
- ----------------------------------------------  --------------------------------------------------      ---      -----------
<S>                                             <C>                                                 <C>          <C>
Gareth C.C. Chang.............................  Director                                                    55         1996
William V. Campbell...........................  Director                                                    57         1997
Jerome B. York................................  Director                                                    59         1997
</TABLE>
    
 
    WILLIAM V. CAMPBELL has been President and Chief Executive Officer and a
director of Intuit Inc. since April 1994. From January 1991 to December 1993,
Mr. Campbell was President and Chief Executive Officer of GO Corporation. From
1987 to January 1991, he served as President and Chief Executive Officer of
Claris Corporation, a subsidiary of the Company. Mr. Campbell also serves on the
board of directors of SanDisk Corporation and Great Plains Software.
 
    GARETH C. C. CHANG has been Corporate Senior Vice President of Hughes
Electronics since 1993. Previously, he was Corporate Vice President of McDonnell
Douglas Corporation. He is currently a director of Mallinckrodt, Inc.
 
   
    LAWRENCE J. ELLISON has been Chief Executive Officer and a director of
Oracle Corporation ("ORACLE") since he co-founded Oracle in May 1977, and was
President of Oracle until June 1996. Mr. Ellison has been Chairman of the Board
of Oracle since June 1995. Mr. Ellison is a director of SuperGen, Inc. and Co-
Chairman of California's Council on Information Technology.
    
 
    STEVEN P. JOBS is one of the Company's co-founders and currently serves as
its Interim Chief Executive Officer. Mr. Jobs is the also the Chairman and Chief
Executive Officer of Pixar Animation Studios. In addition, Mr. Jobs co-founded
NeXT Software, Inc. ("NEXT") and served as the Chairman and Chief Executive
Officer of NeXT from 1985 until 1997, when NeXT was acquired by the Company.
 
                                       2
<PAGE>
    EDGAR S. WOOLARD, JR. served as the Chairman of the Board of Directors of E.
I. DuPont de Nemours & Co. ("DUPONT") until October 1997. Previously, he held
the positions of President and Chief Executive Officer of DuPont. He is
currently a director of Citicorp and Zurich Holding Company of America, Inc.
 
    JEROME B. YORK has served as Vice Chairman of Tracinda Corporation since
September 1995 and has served in a number of executive positions at Chrysler
Corporation, including Executive Vice President-Finance and Chief Financial
Officer from May 1990 to May 1993. He also served as a director of Chrysler
Corporation from 1992 to 1993. In May 1993, he joined International Business
Machines Corporation ("IBM") as Senior Vice President and Chief Financial
Officer, and he served as a director of IBM from January 1995 to August 1995.
Mr. York also is a director of USA Waste Services, Inc., MGM Grand, Inc. and
Metro-Goldwyn-Mayer, Inc.
 
BOARD MEETINGS AND COMMITTEES
 
    The Board met a total of twelve times during fiscal year 1997 and took
action once by unanimous written consent in lieu of a meeting. The Board has a
standing Audit and Finance Committee and a Compensation Committee. Until
September 10, 1997, the Board maintained a Director Affairs Committee.
 
    The current members of the Board's Audit and Finance Committee are Messrs.
York and Campbell, neither of whom is an employee of the Company. The Audit and
Finance Committee is primarily responsible for reviewing the services performed
by the Company's independent auditors and internal audit department, evaluating
the Company's accounting policies and its system of internal controls and
reviewing significant finance transactions. The Audit and Finance Committee met
three times during fiscal year 1997 and took action once by unanimous written
consent in lieu of a meeting.
 
    The current members of the Board's Compensation Committee (the "COMPENSATION
COMMITTEE") are Messrs. Woolard and Chang, neither of whom is an employee of the
Company. In fiscal year 1997, the members of the Compensation Committee were,
through January 1997, Delano E. Lewis (Chairman), B. Jurgen Hintz and Katherine
M. Hudson. From January 1997 through June 1997, the members of the Compensation
Committee were Mr. Lewis (Chairman), Mr. Chang and Ms. Hudson. From June 1997
through July 1997, the Compensation Committee was comprised of Messrs. Lewis
(Chairman), Chang and Woolard. In July 1997, Mr. Lewis resigned from the Board
and Mr. Woolard became the Chairman of the Compensation Committee. No person who
was an employee of the Company in fiscal year 1997 served on the Compensation
Committee in fiscal year 1997. The Compensation Committee is primarily
responsible for reviewing compensation to be paid to officers of the Company and
for administering the Company's equity-based incentive plans. The Compensation
Committee met eleven times during fiscal year 1997 and took action four times by
unanimous written consent in lieu of a meeting.
 
    Through September 10, 1997, the Board maintained a Director Affairs
Committee. Messrs. Lewis and Woolard and Ms. Hudson were members of the Board's
Director Affairs Committee at various times. Mr. Lewis and Ms. Hudson resigned
from the Board on July 25, 1997 and August 5, 1997, respectively, and the Board
officially dissolved the Director Affairs Committee on September 10, 1997. The
Director Affairs Committee was primarily responsible for reviewing and
recommending qualified candidates for election as directors to the Board. The
Director Affairs Committee met three times during fiscal year 1997.
 
    During fiscal year 1997, with the exception of Mr. Ellison, no director
attended fewer than 75% of the aggregate of all meetings of the Board and the
committees, if any, upon which such director served and which were held during
the period of time that such person served on the Board or such committee.
 
DIRECTOR COMPENSATION
 
    Prior to April 1, 1997, directors who were not employees of the Company were
paid a retainer of $7,000 per quarter and a fee of $1,000 per Board meeting
attended. No additional fees were paid for
 
                                       3
<PAGE>
attendance at committee meetings. During the period from April 1, 1997 through
August 5, 1997, the Company's directors were paid a retainer of $6,750 per
quarter, a fee of $2,000 per Board meeting attended and a fee of $1,000 per
committee meeting, if such meeting was held on a different day than a Board
meeting. In addition, the Company adopted a stock option plan for its
non-employee directors (the "PRIOR PLAN") which provided for automatic grants of
15,000 options to each non-employee director.
 
    As of August 5, 1997, the Company ended its practice of paying cash
retainers and fees to directors, terminated the Prior Plan and approved the
Apple Computer, Inc. 1997 Director Stock Option Plan (the "DIRECTOR PLAN"),
pursuant to which the Company's non-employee directors are granted 30,000 stock
options upon their initial election to the Board. On the fourth anniversary of a
non-employee director's initial election to the Board and on each subsequent
anniversary, the director will be entitled to receive 10,000 vested stock
options.
 
    Messrs. Woolard and Chang were each granted 15,000 stock options under the
Prior Plan on March 25, 1997. In connection with the replacement of the Prior
Plan with the Director Plan, Messrs. Woolard and Chang were permitted to retain
their grants under the Prior Plan and received only 15,000 stock options for
their initial grants under the Director Plan. For a description of the Director
Plan and the automatic grants to Messrs. Woolard and Chang under the Prior Plan,
see the section of the Proxy Statement entitled "PROPOSAL NO. 3--APPROVAL OF THE
APPLE COMPUTER, INC. 1997 DIRECTOR STOCK OPTION PLAN AND INDEPENDENT STOCK
OPTION GRANTS TO EDGAR S. WOOLARD, JR. AND GARETH C.C. CHANG". The Company
reimburses non-employee directors for travel and other incidental expenses
incurred in attending Board and committee meetings.
 
EXECUTIVE OFFICERS
 
   
    The following sets forth certain information regarding the executive
officers. Information pertaining to Mr. Jobs, who is both a director and an
executive officer of the Company, may be found in the section of this Proxy
Statement entitled "DIRECTORS".
    
 
    FRED D. ANDERSON, Executive Vice President and Chief Financial Officer (age
53), joined the Company in April 1996. Prior to joining the Company, Mr.
Anderson was Corporate Vice President and Chief Financial Officer of Automatic
Data Processing, Inc. ("ADP"), a position he held from August 1992 to March
1996. Prior to joining ADP, Mr. Anderson held several domestic and international
executive positions at MAI Basic Four, Inc., including President and Chief
Operating Officer.
 
    NANCY R. HEINEN, Senior Vice President, General Counsel and Secretary (age
41), joined the Company in September 1997. Prior to joining the Company, Ms.
Heinen held the position of Vice President, General Counsel and Secretary of the
Board of Directors at NeXT from February 1994 until the acquisition of NeXT by
the Company in February 1997. Prior to joining NeXT, Ms. Heinen was Group
Counsel and Assistant Secretary at Tandem Computers Incorporated from 1989 to
1994, and previously had been employed in private legal practice.
 
   
    MITCHELL MANDICH, Senior Vice President, Americas Sales and Service (age
49), joined the Company in Feburary 1997 upon the Company's acquisition of NeXT.
Mr. Mandich has also served the Company in the position of Vice President, North
American Business Division. Prior to joining the Company, Mr. Mandich held the
position of Vice President, Worldwide Sales and Service with NeXT from December
1995 through February 1997. Before joining NeXT, Mr. Mandich served in the
position of Senior Vice President, Americas Sales and Marketing with Pyramid
Technology Corporation from January 1993 to November 1995.
    
 
    JONATHAN RUBINSTEIN, Senior Vice President, Hardware Engineering (age 41),
joined the Company in February 1997. Before joining the Company, Mr. Rubinstein
was Executive Vice President and Chief Operating Officer of FirePower Systems
Incorporated ("FIREPOWER"), from May 1993 to August 1996. Before joining
FirePower, Mr. Rubinstein was Vice President and General Manager, Hardware and
Vice President, Hardware Engineering at NeXT.
 
                                       4
<PAGE>
   
    AVADIS TEVANIAN, JR., PH.D., Senior Vice President, Software Engineering
(age 37), joined the Company in February 1997 upon the Company's acquisition of
NeXT. With NeXT, Dr. Tevanian held several positions, including Vice President,
Engineering, from April 1995 to February 1997. Prior to April 1995, Dr. Tevanian
worked as an engineer with NeXT and held several management positions.
    
 
    SINA TAMADDON, Vice President and General Manager, Newton Group (age 40),
joined the Company in September 1997. Before joining the Company, Mr. Tamaddon
held the position of Vice President, Europe with NeXT from September 1996
through March 1997. From August 1994 to August 1996, Mr. Tamaddon held the
position of Vice President, Professional Services with NeXT. Prior to joining
NeXT, Mr. Tamaddon served as Vice President, Advanced Technology for Software
Alliance Incorporated.
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
   
    The following table sets forth, as of February 2, 1998 (the "TABLE DATE"),
certain information with respect to the beneficial ownership of Common Stock.
Based on information available to the Company, there are no shareholders known
to the Company to be the beneficial owner of more than 5% of the outstanding
Common Stock. The following table contains information concerning (i) each
director of the Company and each nominee; (ii) each Named Executive Officer
listed in the Summary Compensation Table below; and (iii) all directors and
executive officers of the Company as a group. On the Table Date, 132,760,480
shares of Common Stock were issued and outstanding. Unless otherwise indicated,
all persons named as beneficial owners of Common Stock have sole voting power
and sole investment power with respect to the shares indicated as beneficially
owned.
    
 
        SECURITY OWNERSHIP OF DIRECTORS, NOMINEES AND EXECUTIVE OFFICERS
 
   
<TABLE>
<CAPTION>
                                                                       SHARES OF COMMON STOCK
NAME OF BENEFICIAL OWNER                                                BENEFICIALLY OWNED(1)
- ---------------------------------------------------------------------  -----------------------
<S>                                                                    <C>
Gilbert F. Amelio....................................................            16,849(2)
Fred D. Anderson.....................................................             1,336
Robert Calderoni.....................................................               313
William V. Campbell..................................................               251
Gareth C. C. Chang...................................................             2,000
Guerrino De Luca.....................................................             1,901
Lawrence J. Ellison..................................................                 0
Ellen Hancock........................................................                23
Steven P. Jobs.......................................................                 1
Jonathan Rubinstein..................................................             2,368
Edgar S. Woolard, Jr.................................................             8,000
Jerome B. York.......................................................            10,000
All executive officers and directors as a group (12 persons).........            92,307(3)
</TABLE>
    
 
- ------------------------
 
(1) All amounts listed in this table represent less than 1% of the issued and
    outstanding shares of Common Stock on the Table Date.
 
   
(2) Includes 10,000 shares subject to outstanding warrants held by Dr. Amelio
    that were exercisable at the Table Date.
    
 
   
(3) Represents shares of Common Stock held by 12 executive officers and
    directors and options held by such individuals that were exercisable at the
    Table Date or within 60 days thereafter.
    
 
                                       5
<PAGE>
SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
    Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's officers and directors, and persons who own more than ten percent
of a registered class of the Company's equity securities, to file reports of
securities ownership and changes in such ownership with the Securities and
Exchange Commission (the "SEC"). Officers, directors and greater than ten
percent shareholders also are required by rules promulgated by the SEC to
furnish the Company with copies of all Section 16(a) forms they file.
 
    Based solely upon a review of the copies of such forms furnished to the
Company, the absence of a Form 3 or Form 5 or written representations that no
Forms 5 were required, the Company believes that, during fiscal year 1997, its
officers, directors and greater than ten percent beneficial owners complied with
all applicable Section 16(a) filing requirements.
 
                      REPORT OF THE COMPENSATION COMMITTEE
              OF THE BOARD OF DIRECTORS ON EXECUTIVE COMPENSATION
 
    The Company's executive compensation program is administered by the
Compensation Committee. The role of the Compensation Committee, which is
currently comprised of two outside non-employee directors, is to review and
approve the base salaries, bonuses, stock options and other compensation of the
executive officers and director-level employees of the Company.
 
    The Company's executive compensation program utilizes Company performance,
individual performance and an increase in stockholder value over time as
determinants of executive pay levels. These principles are intended to motivate
executive officers to improve the financial position of the Company, to hold
executives accountable for the performance of the organizations for which they
are responsible, to attract key executives into the service of the Company and
to create value for the Company's shareholders.
 
   
    During fiscal year 1997, the Company experienced extensive changes in its
senior management. On July 8, 1997, Dr. Amelio resigned as Chief Executive
Officer of the Company and was replaced on an interim basis beginning on
September 10, 1997 by Mr. Jobs pending the completion of a nationwide search for
a new chief executive officer. Also during fiscal year 1997, the Company hired
and/or promoted John B. Douglas, III (Senior Vice President, General Counsel and
Secretary), James McCluney (Senior Vice President, Operations), Guerrino De Luca
(Executive Vice President, Marketing), Avadis Tevanian, Jr. (Senior Vice
President, Software Engineering), David Manovich (Senior Vice President,
International Sales and Service), Jonathan Rubinstein (Senior Vice President,
Hardware Engineering) and Mitchell Mandich (Senior Vice President, Americas
Sales and Service). Messrs. Douglas, De Luca, McCluney and Manovich have since
terminated their employment relationships with the Company.
    
 
   
    As a result of these management changes, the Company was required to make
certain one-time compensation adjustments to reflect the new job
responsibilities of those who were promoted and certain one-time payments to
reflect, in the Compensation Committee's judgment, the amount necessary to
attract these new employees to the Company and to compensate them for amounts
forfeited as a result of leaving their former employers. In addition, the
Company made severance and other termination payments to departing executives
which are described in the section of this Proxy Statement entitled
"ARRANGEMENTS WITH NAMED EXECUTIVE OFFICERS."
    
 
    In connection with these management changes, the Compensation Committee took
a number of steps in fiscal year 1997 (which are described below) to realign the
mix of current cash and long-term compensation paid to executive officers and to
renew and reinforce the Company's commitment to utilizing stock options as a
significant component of long-term compensation for executive officers.
 
                                       6
<PAGE>
CASH COMPENSATION
 
    The Company utilizes executive compensation surveys in the computer industry
and general industry to ensure that the total cash compensation provided to
executive officers and senior management remains at a competitive level to
enable the Company to attract and retain management personnel with the talents
and skills required to meet the challenges of a highly competitive industry.
Executive officer base salaries were reviewed by the Compensation Committee
periodically throughout fiscal year 1997. These base salary reviews resulted in
some executive officers receiving an increase in base salary to take into
account new responsibilities and positions within the organization.
 
BONUSES
 
    For fiscal year 1997, the Compensation Committee approved the Senior
Executive Incentive Bonus Plan (the "BONUS PLAN"), in which cash bonuses for
executive officers were determined with reference to specified financial
performance targets for the Company, including operating margins and revenue
targets. The Bonus Plan stated that no bonuses would be payable in the absence
of a corporate profit. No executive officers received a payout under the Bonus
Plan for fiscal year 1997.
 
EQUITY-BASED COMPENSATION
 
    In fiscal year 1997, the Compensation Committee emphasized equity-based
compensation, principally in the form of options, as the cornerstone of the
Company's executive compensation program. Equity awards are typically set by the
Compensation Committee based on industry surveys, each officer's individual
performance and achievements, market factors and the recommendations of
management. In fiscal year 1997, executive officers were eligible to receive
grants of stock options under the Apple Computer, Inc. 1990 Stock Option Plan
(the "1990 PLAN") and conditional, performance-based awards of Common Stock
("PERFORMANCE SHARES") under the Apple Computer, Inc. Senior Officers Restricted
Performance Share Plan (the "PERFORMANCE SHARE PLAN"). In addition, executive
officers were eligible to participate in the Company's Employee Stock Purchase
Plan.
 
    During fiscal year 1997, fourteen executive officers of the Company received
new option grants under the 1990 Plan. Options are granted under the 1990 Plan
at an exercise price equal to the fair market value of the Common Stock and
generally vest in equal increments over a three-year period after grant, subject
to the participant's continued employment with the Company. All options granted
under the 1990 Plan expire ten years from the date of grant, unless a shorter
term is provided in the option agreement or the participant's employment with
the Company ends before the end of such ten-year period.
 
    In July 1997, the Compensation Committee also reviewed the employees'
outstanding options and determined that many employees of the Company held
options at exercise prices that limited their effectiveness as a tool for
employee retention and as a long-term incentive. To address this problem, the
Compensation Committee consulted with an independent benefits consultant and,
after considering various methods of dealing with this problem, approved the
Exchange Program. Under the Exchange Program, current employees of the Company
were permitted to exchange all (but not less than all) of their options for new
options on a one-for-one basis with an exercise price of $13.25, the fair market
value of the Common Stock as determined under the terms of the 1990 Plan. Six
executive officers elected to participate in the Exchange Program. Dr. Amelio
was precluded from participating in the Exchange Program as were former
employees of the Company. The terms of the Exchange Program are described in the
section of this Proxy Statement entitled "STOCK OPTION EXCHANGE PROGRAM".
 
    In November 1996, the Compensation Committee approved the Performance Share
Plan, which was approved by shareholders at the annual meeting held on February
5, 1997. Pursuant to the Performance Share Plan, executives of the Company at
the level of senior vice president and above and other key employees designated
from time to time by the Compensation Committee were eligible to earn shares of
Common Stock based upon the achievement by the Company of targets under
performance goals
 
                                       7
<PAGE>
   
established by the Compensation Committee for each fiscal year. The Compensation
Committee established Company-wide performance goals for fiscal year 1997 and
conditionally granted 269,950 Performance Shares to nine executive officers as
the target number of total shares that could be earned based on Company
performance during fiscal year 1997. After the end of fiscal year 1997, the
Compensation Committee determined whether the Company achieved the applicable
performance goals and targets for fiscal year 1997 and, accordingly, whether and
how many shares of Common Stock would be awarded pursuant to the conditionally
awarded Performance Shares. For fiscal year 1997, nine executive officers
(including Dr. Amelio) were awarded 45,082 shares of Common Stock in the
aggregate in settlement of their Performance Shares. Participants in the
Performance Share Plan may elect to receive up to 50% of their final award in
cash. On November 5, 1997, the Board terminated the Performance Share Plan.
    
 
COMPENSATION OF THE CHIEF EXECUTIVE OFFICER
 
    As noted above, Dr. Amelio was Chief Executive Officer of the Company until
his resignation on July 8, 1997. Dr. Amelio's compensation for fiscal year 1997
was set forth in his employment agreement with the Company. The compensation
elements under the agreement included base salary, bonus, and long-term
incentives. Dr. Amelio received a base salary for fiscal year 1997 of $990,000
and a cash bonus of $1,000,000 payable after the end of fiscal year 1997
pursuant to the terms of his employment agreement.
 
    Dr. Amelio did not receive any grants of stock options in fiscal year 1997.
 
    Under the Performance Share Plan, Dr. Amelio received a target award of
200,000 Performance Shares conditioned upon the achievement of goals specified
by the Compensation Committee for fiscal year 1997. After the end of the year,
the Compensation Committee reviewed the Company's performance against the
applicable performance goals and targets for the year and, in its judgment,
determined that Dr. Amelio earned Performance Shares at the level of 16.7% of
the target number of shares with the resulting award of 33,400 shares of Common
Stock, of which Dr. Amelio elected to receive 50% in cash.
 
   
    In fiscal year 1997, the Company made severance and other termination
payments to Dr. Amelio in accordance with his employment agreement and a
negotiated separation agreement. These amounts are described in this Proxy
Statement under the heading "ARRANGEMENTS WITH NAMED EXECUTIVE OFFICERS".
    
 
    On September 10, 1997, Mr. Jobs assumed the position of Interim Chief
Executive Officer. Mr. Jobs did not receive any compensation for the services he
performed for the Company in fiscal year 1997 (other than 30,000 stock options
granted to Mr. Jobs pursuant to the terms of the Director Plan, subject to the
approval of the Company's shareholders).
 
SECTION 162(M)
 
    The Company intends that options granted under the 1990 Plan and payments
made or stock issued under the Performance Share Plan be deductible by the
Company under Section 162(m) of the Internal Revenue Code of 1986, as amended
(the "CODE").
 
                     MEMBERS OF THE COMPENSATION COMMITTEE*
 
           Edgar S. Woolard, Jr., Chairman           Gareth C.C. Chang
 
- ------------------------
 
*   The composition of the Compensation Committee changed three times during
    fiscal year 1997. All of the individuals who served on the Compensation
    Committee during fiscal year 1997 and their periods of service are described
    in this Proxy Statement in the section entitled "BOARD MEETINGS AND
    COMMITTEES".
 
                                       8
<PAGE>
                  INFORMATION REGARDING EXECUTIVE COMPENSATION
 
    The following table summarizes compensation information for the last three
fiscal years for (i) Mr. Jobs, Interim Chief Executive Officer, and Dr. Amelio,
former Chairman of the Board and Chief Executive Officer, (ii) the four most
highly compensated executive officers other than the Chief Executive Officer who
were serving as executive officers of the Company at the end of fiscal year 1997
and (iii) Ms. Hancock, former Executive Vice President and Chief Technology
Officer, who would have been one of the Company's four most highly compensated
executive officers for which disclosure is required had she been an executive
officer of the Company at the end of fiscal year 1997 (collectively, the "NAMED
EXECUTIVE OFFICERS").
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                  LONG-TERM COMPENSATION
                                                   ANNUAL COMPENSATION        ------------------------------
                                                                                                 SECURITIES
                                                 ------------------------      RESTRICTED        UNDERLYING         ALL OTHER
        NAME AND PRINCIPAL             FISCAL     SALARY         BONUS        STOCK AWARDS        OPTIONS         COMPENSATION
          POSITION (1)(2)               YEAR       ($)            ($)              ($)              (#)                ($)
- -----------------------------------    ------    --------     -----------     -------------     ------------     ---------------
<S>                                    <C>       <C>          <C>             <C>               <C>              <C>
Steven P. Jobs.....................     1997        --            --               --                30,000(3)         --
Interim Chief Executive Officer         1996
                                        1995
 
Gilbert F. Amelio..................     1997      997,617       1,000,000(4)       509,350(5)       --                6,749,094(6)
Former Chairman of the Board            1996      655,061       2,334,000        3,830,580(7)     1,000,000(8)            3,060(9)
and Chief Executive Officer             1995
 
Fred D. Anderson...................     1997      520,311         --                40,748(5)       850,000(10)         250,489(11)
Executive Vice President                1996      252,156       1,275,000          --               400,000             141,361(12)
and Chief Financial Officer             1995
 
Guerrino De Luca...................     1997      430,496         322,732           30,561(5)       700,000(10)         169,513(13)
Executive Vice President,               1996      269,034         104,489          --                78,000              62,327(14)
Marketing                               1995
 
Robert Calderoni...................     1997      288,058          75,000(15)        9,547(5)       125,000               1,586(9)
Senior Vice President,                  1996       63,794         125,000          --                75,000               4,750(9)
Corporate Controller                    1995
 
Jonathan Rubinstein................     1997      250,262         100,000           19,108(5)       700,000(10)           1,864(9)
Senior Vice President,                  1996
Hardware Engineering                    1995
 
Ellen Hancock......................     1997      424,120         360,000(16)      --               --                  480,000(17)
Former Executive Vice President         1996      111,646         200,000          --               300,000(18)        --
and Chief Technology Officer            1995
</TABLE>
 
- --------------------------
 
 (1) Dr. Amelio and Ms. Hancock resigned as executive officers of the Company
    effective as of July 8, 1997 and July 25, 1997, respectively. Messrs. De
    Luca and Calderoni resigned as executive officers effective as of October
    10, 1997 and November 7, 1997, respectively.
 
 (2) Messrs. Jobs and Rubinstein became executive officers of the Company during
    fiscal year 1997. Dr. Amelio, Messrs. Anderson, De Luca and Calderoni and
    Ms. Hancock became executive officers of the Company during fiscal year
    1996.
 
 (3) Mr. Jobs was granted 30,000 stock options in his capacity as a director of
    the Company pursuant to the Director Plan, subject to the approval of the
    Director Plan by shareholders at the Annual Meeting.
 
   
 (4) Represents Dr. Amelio's annual Component B Bonus paid pursuant to the terms
    of his employment agreement and his separation agreement. For a description
    of the terms of Dr. Amelio's separation agreement, see the section of this
    Proxy Statement entitled "ARRANGEMENTS WITH NAMED EXECUTIVE
    OFFICERS--SEPARATION AGREEMENT WITH GILBERT F. AMELIO".
    
 
   
 (5) For fiscal year 1997, these amounts represent the values on February 5,
    1997 of the Common Stock underlying the Performance Shares earned by the
    Named Executive Officers under the terms of the Performance Share Plan.
    
 
                                       9
<PAGE>
   
    The amounts of Common Stock earned by participating Named Executive Officers
    are as follows: Dr. Amelio - 33,400; Mr. Anderson - 2,672; Mr. De Luca -
    2,004; Mr. Calderoni - 626; and Mr. Rubinstein - 1,253. No dividends were
    paid on the Performance Shares. As of the last day of fiscal year 1997, the
    Named Executive Officers held no other Performance Shares or restricted
    stock.
    
 
 (6) Consists of (i) a lump sum severance payment of $6,731,871 paid pursuant to
    the terms of Dr. Amelio's separation agreement, $1,500,000 of which was
    immediately applied in partial repayment of his outstanding indebtedness to
    the Company, (ii) $8,272, the value of certain computer equipment that Dr.
    Amelio was permitted to keep or which the Company agreed to deliver after
    his termination of employment pursuant to the terms of his separation
    agreement, (iii) a $4,194 matching contribution made by the Company in
    accordance with the terms of its 401(k) plan and (iv) the payment by the
    Company of $4,757 of premiums on a life insurance policy for the benefit of
    Dr. Amelio.
 
   
 (7) Represents the value on February 2, 1996 of 130,960 shares of Common Stock
    earned by Dr. Amelio for fiscal year 1996 under the Performance Share Plan.
    No dividends were paid on the Performance Shares.
    
 
 (8) Pursuant to Dr. Amelio's separation agreement, 800,000 of the options
    granted to him during fiscal year 1996 were forfeited upon his resignation
    of employment, which became effective on September 27, 1997.
 
 (9) Consists of matching contributions made by the Company in accordance with
    the terms of its 401(k) plan.
 
   
(10) Includes the replacement of 500,000, 309,750 and 200,000 options that were
    previously granted to Messrs. Anderson, De Luca and Rubinstein,
    respectively, and canceled pursuant to the Stock Option Exchange Program
    (the "EXCHANGE PROGRAM"), which is described in the section of this Proxy
    Statement entitled "STOCK OPTION EXCHANGE PROGRAM".
    
 
(11) Consists of $245,497 in relocation assistance and $4,992 in matching
    contributions made by the Company in accordance with the terms of its 401(k)
    plan.
 
(12) Consists of $140,155 in relocation assistance and $1,206 in matching
    contributions made by the Company in accordance with the terms of its 401(k)
    plan.
 
(13) Consists of $158,373 in relocation assistance and $11,140 in matching
    contributions made by the Company in accordance with the terms of its 401(k)
    plan.
 
(14) Consists of $49,451 in relocation assistance and $12,876 in matching
    contributions made by the Company in accordance with the terms of its 401(k)
    plan.
 
   
(15) Paid pursuant to the terms of Mr. Calderoni's employment agreement with the
    Company, which agreement terminated upon his resignation as an employee of
    the Company effective November 7, 1997. For a description of employment
    agreements with Named Executive Officers, see the section of this Proxy
    Statement entitled "ARRANGEMENTS WITH NAMED EXECUTIVE OFFICERS--EMPLOYMENT
    AGREEMENTS WITH NAMED EXECUTIVE OFFICERS".
    
 
(16) Paid pursuant to the terms of Ms. Hancock's employment agreement with the
    Company, which agreement terminated upon her resignation as an employee of
    the Company effective July 25, 1997.
 
(17) Consists of a severance payment made by the Company to Ms. Hancock pursuant
    to the terms of her employment agreement with the Company.
 
(18) Ms. Hancock forfeited 200,000 of these stock options upon her termination
    of employment.
 
                                       10
<PAGE>
OPTION GRANTS IN LAST FISCAL YEAR
 
    The following table provides information about option grants to the Named
Executive Officers during fiscal year 1997.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                          INDIVIDUAL GRANTS
                                      ----------------------------------------------------------   POTENTIAL REALIZABLE
                                                         PERCENT OF                                  VALUE AT ASSUMED
                                         NUMBER OF      TOTAL OPTIONS                             ANNUAL RATES OF STOCK
                                        SECURITIES       GRANTED TO                               PRICE APPRECIATION FOR
                                        UNDERLYING      EMPLOYEES IN    EXERCISE OR                   OPTION TERM(3)
                                      OPTIONS GRANTED    FISCAL YEAR    BASE PRICE   EXPIRATION   ----------------------
NAME                                        (#)              (1)         ($/SH)(2)      DATE       5% ($)      10% ($)
- ------------------------------------  ---------------  ---------------  -----------  -----------  ---------  -----------
<S>                                   <C>              <C>              <C>          <C>          <C>        <C>
Steven P. Jobs......................        30,000(4)          0.15%        23.625      8/14/07     446,512    1,134,000
 
Gilbert F. Amelio...................        --               --             --           --          --          --
 
Fred D. Anderson....................       100,000             0.51%        18.375      4/21/07   1,157,625    2,940,000
                                           500,000(5)          2.55%         13.25      7/11/07   4,173,750   10,600,000
                                           250,000             1.27%         19.75       8/5/07   3,110,625    7,900,000
 
Guerrino De Luca(6).................       200,000             1.02%         17.00      2/21/07   2,142,000    5,440,000
                                           309,750(5)          1.58%         13.25      7/11/07   2,585,638    6,566,700
                                           190,250             0.97%         19.75       8/5/07   2,367,186    6,011,900
 
Robert Calderoni(6).................        25,000             0.13%         17.00      2/21/07     267,750      680,000
                                            20,000             0.10%        18.375      4/21/07     231,525      588,000
                                            80,000             0.41%         19.75       8/5/07     995,400    2,528,000
 
Jonathan Rubinstein.................       200,000             1.02%         17.00      2/21/07   2,142,000    5,440,000
                                           200,000(5)          1.02%         13.25      7/11/07   1,669,500    4,240,000
                                           300,000             1.53%         19.75       8/5/07   3,732,750    9,480,000
 
Ellen Hancock.......................        --               --             --           --          --          --
</TABLE>
 
- --------------------------
 
   
(1) Based on an aggregate of 19,629,231 options granted to all employees during
    fiscal year 1997, including 7,866,155 options granted in exchange for the
    cancellation of the same number of outstanding options as of July 11, 1997
    on a one-for-one basis pursuant to the Exchange Program. This amount does
    not include (i) NeXT options which were converted into Apple options during
    fiscal year 1997 in connection with Apple's acquisition of NeXT or (ii)
    Apple options granted to Dr. Amelio during fiscal year 1996 which were
    subject to shareholder approval obtained during fiscal year 1997. Options
    vest in three equal annual installments commencing on the first anniversary
    of the date of grant.
    
 
(2) All options were granted at an exercise price equal to fair market value
    based on the closing market value of Common Stock on the Nasdaq National
    Market on the trading day immediately preceding the date of grant. For
    administrative purposes, the Board on November 5, 1997 amended the Company's
    stock option plans to provide that the exercise price of options granted
    under such plans will be the fair market value based on the closing market
    value on the date of grant.
 
(3) Potential gains are net of exercise price, but before taxes associated with
    exercise. These amounts represent certain assumed rates of appreciation
    only, based on SEC rules, and do not represent the Company's estimate or
    projection of the price of the Company's stock in the future. Actual gains,
    if any, on stock option exercises depend upon the actual future price of
    Common Stock and the continued employment of the option holders throughout
    the vesting period. Accordingly, the potential realizable values set forth
    in this table may not be achieved.
 
(4) Mr. Jobs was granted 30,000 stock options in his capacity as a director of
    the Company pursuant to the Director Plan, subject to the approval of the
    Director Plan by shareholders at the Annual Meeting.
 
(5) Grants of stock options pursuant to the Exchange Program in exchange for the
    cancellation of outstanding stock options. The first grant of stock options
    listed in the table above for each of Messrs. Anderson, De Luca and
    Rubinstein was canceled in connection with the Exchange Program and is no
    longer outstanding.
 
(6) All stock options held by Messrs. De Luca and Calderoni were forfeited upon
    their termination of employment.
 
                                       11
<PAGE>
OPTIONS EXERCISED AND YEAR-END OPTION HOLDINGS
 
    The following table provides information about stock option exercises by the
Named Executive Officers during fiscal year 1997 and stock options held by each
of them at fiscal year-end.
 
   
              AGGREGATED OPTION EXERCISES IN THE LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
    
 
<TABLE>
<CAPTION>
                                                                      NUMBER OF SECURITIES
                                                                     UNDERLYING UNEXERCISED          VALUE OF UNEXERCISED
                                           SHARES                  OPTIONS AT FISCAL YEAR-END   IN-THE-MONEY OPTIONS AT FISCAL
                                         ACQUIRED ON     VALUE                (#)                      YEAR-END ($)(2)
                                          EXERCISE     REALIZED    --------------------------  --------------------------------
NAME                                         (#)        ($)(1)     EXERCISABLE  UNEXERCISABLE     EXERCISABLE     UNEXERCISABLE
- ---------------------------------------  -----------  -----------  -----------  -------------  -----------------  -------------
<S>                                      <C>          <C>          <C>          <C>            <C>                <C>
Steven P. Jobs.........................      --           --                0        30,000                0                 0
Gilbert F. Amelio......................      50,000      134,375      150,000       800,000(3)             0                 0
Fred D. Anderson.......................      --           --                0       750,000                0         4,421,875
Guerrino De Luca.......................      --           --                0       500,000(3)             0         2,794,625
Robert Calderoni.......................      25,000      133,125            0       175,000(3)             0           513,437
Jonathan Rubinstein....................      --           --                0       500,000                0         2,081,250
Ellen Hancock..........................     100,000      949,375            0             0                0                 0
</TABLE>
 
- --------------------------
 
(1) Market value of underlying securities (based on the fair market value of
    Common Stock on the Nasdaq National Market) at the time of exercise, minus
    the exercise price.
 
(2) Market value of securities underlying in-the-money options at the end of
    fiscal year 1997 (based on $21.3125 per share, the closing price of Common
    Stock on the Nasdaq National Market on September 26, 1997), minus the
    exercise price.
 
(3) Forfeited upon termination of employment.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The composition of the Compensation Committee changed several times during
fiscal year 1997. No person who was an employee of the Company in fiscal year
1997 served on the Compensation Committee in fiscal year 1997. During fiscal
year 1997, no executive officer of the Company (i) served as a member of the
compensation committee (or other board committee performing similar functions
or, in the absence of any such committee, the board of directors) of another
entity, one of whose executive officers served on the Company's Compensation
Committee, (ii) served as a director of another entity, one of whose executive
officers served on the Company's Compensation Committee, or (iii) served as a
member of the compensation committee (or other board committee performing
similar functions or, in the absence of any such committee, the board of
directors) of another entity, one of whose executive officers served as a
director of the Company.
 
STOCK OPTION EXCHANGE PROGRAM
 
    The following table sets forth certain information concerning the Exchange
Program, including (i) the name and position of each executive officer who
participated in the Exchange Program, (ii) the date of any such exchange, (iii)
the number of securities underlying exchanged options, (iv) the per share market
price of the underlying security at the time of the exchange, (v) the original
exercise price or base price of the canceled option at the time of exchange,
(vi) the per share exercise of the option received in exchange for the existing
option and (vii) the original option term remaining at the date of exchange.
 
                                       12
<PAGE>
                           10-YEAR OPTION REPRICINGS
 
<TABLE>
<CAPTION>
                                                    NUMBER OF
                                                   SECURITIES                     EXERCISE                    LENGTH OF
                                                   UNDERLYING   MARKET PRICE OF   PRICE AT        NEW      ORIGINAL OPTION
                                                     OPTIONS     STOCK AT TIME     TIME OF     EXERCISE    TERM REMAINING
                                        DATE OF     REPRICED     OF REPRICING     REPRICING      PRICE       AT DATE OF
NAME AND POSITION(1)                   REPRICING       (#)            ($)            ($)          ($)         REPRICING
- ------------------------------------  -----------  -----------  ---------------  -----------  -----------  ---------------
<S>                                   <C>          <C>          <C>              <C>          <C>          <C>
Fred D. Anderson ...................     7/11/97      400,000          13.25          24.56        13.25       8 years
Executive Vice President                                                                                      9 months
and Chief Financial Officer              7/11/97      100,000          13.25         18.375        13.25       9 years
                                                                                                              9 months
Guerrino De Luca....................     7/11/97      200,000          13.25          17.00        13.25       9 years
Executive Vice President,                                                                                     7 months
Marketing                                7/11/97       28,000          13.25          26.38        13.25       7 years
                                                                                                              9 months
                                         7/11/97       20,000          13.25          19.88        13.25       8 years
                                                                                                              11 months
                                         7/11/97       15,000          13.25          29.50        13.25       6 years
                                                                                                              5 months
                                         7/11/97        8,000          13.25          26.38        13.25       6 years
                                                                                                              7 months
                                         7/11/97        8,000          13.25          26.38        13.25       7 years
                                                                                                              4 months
                                         7/11/97        7,500          13.25          23.75        13.25       6 years
                                                                                                              3 months
                                         7/11/97        5,600          13.25          26.38        13.25       4 years
                                                                                                              7 months
                                         7/11/97        5,600          13.25          26.38        13.25       5 years
                                                                                                              6 months
                                         7/11/97        5,000          13.25          29.75        13.25       1 year
                                                                                                              0 months
                                         7/11/97        2,914          13.25          29.75        13.25       2 years
                                                                                                              9 months
                                         7/11/97        2,800          13.25          26.38        13.25       4 years
                                                                                                              2 months
                                         7/11/97        1,336          13.25          29.75        13.25       1 year
                                                                                                              9 months
Jonathan Rubinstein ................     7/11/97      200,000          13.25          17.00        13.25       9 years
Senior Vice President,                                                                                        7 months
Hardware Engineering
 
David Manovich .....................     7/11/97      200,000          13.25          16.50        13.25       9 years
Senior Vice President,                                                                                        8 months
International Sales and Service
 
Avadis Tevanian, Jr. ...............     7/11/97      100,000          13.25          17.00        13.25       9 years
Senior Vice President,                                                                                        7 months
Software Engineering
 
John B. Douglas, III................     7/11/97      100,000          13.25          17.50        13.25       9 years
Senior Vice President,                                                                                        6 months
General Counsel and Secretary            7/11/97       40,000          13.25         18.375        13.25       9 years
                                                                                                              9 months
                                         7/11/97       25,000          13.25          16.50        13.25       9 years
                                                                                                              8 months
</TABLE>
 
- ------------------------------
 
(1) All options received by Messrs. De Luca, Manovich and Douglas pursuant to
    the Exchange Program were forfeited upon termination of employment.
 
                                       13
<PAGE>
COMPENSATION COMMITTEE REPORT ON THE EXCHANGE PROGRAM
 
    After meeting with an outside compensation consultant and considering
various alternatives to address employee retention and long-term compensation,
the Compensation Committee approved the Exchange Program on July 11, 1997.
Pursuant to the Exchange Program, all individuals who held stock options granted
under one of the Company's stock option plans were offered the opportunity to
exchange all of their stock options for new stock options with an exercise price
of $13.25, the fair market value of the Common Stock as determined under the
terms of the 1990 Plan. All new stock options issued pursuant to the Exchange
Program were issued under the 1990 Plan. No partial exchanges were permitted.
Stock options originally granted by NeXT were not permitted to be exchanged
under the Exchange Program. In addition, the new stock options issued under the
Exchange Program were issued on a one-for-one basis with the stock options
exchanged and were made subject to a new three-year vesting schedule. All stock
options issued under the Exchange Program will expire on July 11, 2007. A total
of 7,866,155 stock options were exchanged by the Company's employees.
 
    Stock options are intended to provide incentives to the Company's officers
and employees. The Compensation Committee believes that such equity incentives
are a significant factor in the Company's ability to attract, retain and
motivate employees who are critical to the Company's long-term success. The
disparity between the original exercise prices of the Company's outstanding
stock options and the market price for the Common Stock did not provide, in the
judgment of the Compensation Committee, a meaningful incentive or retention
device to the employees holding those stock options and, therefore, the
Compensation Committee determined that offering the Exchange Program to
employees was in the best interests of the Company and its shareholders.
 
                     MEMBERS OF THE COMPENSATION COMMITTEE
 
             Edgar S. Woolard, Jr. (Chairman)            Gareth C.C. Chang
 
                                       14
<PAGE>
COMPANY STOCK PERFORMANCE
 
    The following graph shows a five-year comparison of cumulative total
shareholder return, calculated on a dividend reinvested basis, for the Company,
the S&P 500 Composite Index (the "S&P 500") and the S&P Computers (Hardware)
Index (the "INDUSTRY INDEX"). The graph assumes $100 was invested in each of the
Common Stock, the S&P 500 and the Industry Index on September 30, 1992. Data
points on the graph are annual. Note that historic stock price performance is
not necessarily indicative of future stock price performance.
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
             CUMULATIVE TOTAL RETURN
<S>                                                <C>                   <C>           <C>
Based on reinvestment of $100 on September 30,
1992
                                                   Apple Computer, Inc.    S&P 500-R-    S&P-R- Computers (Hardware) Index
Sep-92                                                             $100          $100                                 $100
Sep-93                                                              $52          $113                                  $67
Sep-94                                                              $77          $117                                  $97
Sep-95                                                              $86          $152                                 $140
Sep-96                                                              $51          $183                                 $170
Sep-97                                                              $50          $257                                 $314
</TABLE>
 
ARRANGEMENTS WITH NAMED EXECUTIVE OFFICERS
 
    The Company has from time to time entered into employment, retention and
severance arrangements with certain of its Named Executive Officers. A summary
of the terms of such arrangements is set forth in the following paragraphs.
 
    SEPARATION AGREEMENT WITH GILBERT F. AMELIO
 
    Pursuant to a separation agreement with the Company, Dr. Amelio resigned as
an officer of the Company as of July 8, 1997 and as an employee of the Company
as of September 27, 1997. Pursuant to his separation agreement, Dr. Amelio
received a lump sum payment of $6,731,871, less $1,500,000, which was
immediately applied to the partial repayment of Dr. Amelio's outstanding $5
million loan from the Company. In addition, Dr. Amelio received a payment of
$1,000,000 representing the fiscal year 1997
 
                                       15
<PAGE>
Component B Bonus provided for in his employment agreement. Dr. Amelio was
permitted to remain a participant in the Performance Share Plan for fiscal year
1997. In addition, Dr. Amelio is entitled to continued health benefits for
himself and his family through February 2, 2001, the end of the original term of
his employment agreement. Pursuant to the separation agreement, the maturity
date of Dr. Amelio's $5 million loan from the Company made to him in accordance
with the terms of his employment agreement was extended to September 15, 1998,
whereupon the entire outstanding balance will become due and payable. Dr. Amelio
forfeited 800,000 unvested stock options upon his termination of employment on
September 27, 1997. For more information regarding the loan from the Company to
Dr. Amelio, see the section of this Proxy Statement entitled "CERTAIN
RELATIONSHIPS AND RELATED TRANSACTIONS".
 
    EMPLOYMENT AGREEMENTS WITH NAMED EXECUTIVE OFFICERS
 
    The Company entered into an employment agreement with Mr. Anderson effective
April 1, 1996, pursuant to which he serves as Executive Vice President and Chief
Financial Officer of the Company. Pursuant to his agreement, Mr. Anderson is
entitled to an annual base salary of no less than $500,000 and a target bonus
under the Bonus Plan for fiscal year 1997 of 80% of his base salary, which
target bonus will thereafter be reviewed annually by the Company. In fiscal year
1997, however, no cash bonuses were paid under the Bonus Plan. During fiscal
year 1997, the Company paid Mr. Anderson the second half of an $800,000 hiring
bonus. If Mr. Anderson's employment is terminated by the Company without "Cause"
at any time during the five-year period following April 1, 1996, he will be
entitled to receive a lump sum severance payment equal to the sum of his annual
base salary and target bonus. Mr. Anderson's agreement generally defines "Cause"
to include a felony conviction, willful disclosure of confidential information
or willful and continued failure to perform his employment duties.
 
    The Company entered into an employment agreement with Ms. Hancock, effective
July 8, 1996, pursuant to which she served as Executive Vice President and Chief
Technology Officer until her termination of employment on July 25, 1997.
Pursuant to her agreement, Ms. Hancock was entitled to receive a base salary of
$480,000 and a bonus of $360,000 during fiscal year 1997. Upon Ms. Hancock's
termination of employment with the Company, she received $480,000 in a lump sum
severance payment.
 
    The Company entered into an employment agreement with Mr. Calderoni,
effective July 8, 1996, pursuant to which he served as Senior Vice President,
Corporate Controller until his termination of employment on November 7, 1997.
Pursuant to his agreement, Mr. Calderoni was entitled to receive a base salary
of $275,000 and was guaranteed a minimum bonus of $75,000 for fiscal year 1997.
 
    CHANGE IN CONTROL ARRANGEMENTS--STOCK OPTIONS
 
    In the event of a "change in control" of the Company, all outstanding
options under the Company's stock option plans will, unless otherwise determined
by the plan administrator, become exercisable in full, and will be cashed out at
an amount equal to the difference between the applicable "change in control
price" and the exercise price. A "change in control" under these plans is
generally defined as (i) the acquisition by any person of 50% or more of the
combined voting power of the Company's outstanding securities or (ii) the
occurrence of a transaction requiring shareholder approval and involving the
sale of all or substantially all of the assets of the Company or the merger of
the Company with or into another corporation.
 
    CHANGE IN CONTROL ARRANGEMENTS--RETENTION AGREEMENTS
 
    The Company is currently party to retention agreements (the "RETENTION
AGREEMENTS") with two Named Executive Officers (Messrs. Anderson and Rubinstein)
providing for certain cash payments in the event of a termination of an
executive's employment following a change in control of the Company. For
purposes of the Retention Agreements, a "change in control" is defined as (i) a
reorganization, merger, consolidation or other corporate transaction in which
the holders of voting stock of the Company
 
                                       16
<PAGE>
   
immediately before the corporate transaction will not own more than 50% of the
voting shares of the continuing or surviving corporation immediately after such
corporate transaction, (ii) the acquisition of 30% or more of the combined
voting power of the Company's then-outstanding securities, (iii) a change of 50%
in the membership of the Board within a two-year period, unless the election or
nomination for election by shareholders of an adequate number of directors
within such period was approved by the vote of at least three-fourths of the
directors then still in office who either were directors at the beginning of the
period or whose election or nomination for election was previously so approved,
(iv) all or substantially all of the assets of the Company are sold, liquidated
or distributed, or (v) a "change in control" or a "change in the effective
control" of the Company within the meaning of Section 280G of the Code.
    
 
    In the event of an Involuntary Termination (as defined in the Retention
Agreements) of any executive officer who is a party to a Retention Agreement
within two years following a change in control, such executive officer will
receive a cash payment equal to the sum of (i) three times his annual base
salary immediately prior to the date of his termination or, if greater, the
highest annualized base salary in effect during the three-year period ending on
the change in control, and (ii) three times his target bonus for the year in
which the termination occurs or, if greater, the highest target annual bonus
applicable to the executive officer in any of the three years ending prior to
the change in control. In addition, the executive officer would be eligible to
participate in the medical, dental, health, life and other fringe benefit plans
and arrangements applicable to him until the second anniversary of his date of
termination.
 
    The Retention Agreements further provide that, in the event of an
Involuntary Termination of an executive officer on or following a change in
control, such executive officer's equity awards granted to him under the
Company's equity-based incentive plans (the "EQUITY PLANS") will vest and become
exercisable. All equity awards also will vest and become exercisable as of the
date of a change in control as defined in the Equity Plans, regardless of
whether the executive officer's employment has then terminated. Subject to
certain limits on payments, the Retention Agreements also require tax gross-up
payments to the executive officers to mitigate any excise tax imposed on the
executive officers under Section 4999 of the Code in connection with a change in
control.
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
    In connection with the Company's use of an aircraft owned by Aero Ventures,
an entity wholly owned by Dr. Amelio, the Company made monthly payments of
approximately $14,000 to Aero Ventures during fiscal year 1997 through the date
of Dr. Amelio's termination of employment. The Company also paid for certain
other expenses, including pilot and copilot fees, parking and landing fees and
simulator training and fuel expenses. During fiscal year 1997, the Company paid
approximately $471,461 to Aero Ventures in the aggregate. Pursuant to the terms
of Dr. Amelio's separation agreement, the Company's obligation to make payments
in connection with the use of his aircraft ended upon his termination of
employment.
 
    Pursuant to the terms of Dr. Amelio's employment agreement with the Company,
the Company extended a $5 million loan to Dr. Amelio in February 1996, which was
to be repaid over a period of 5 years. The largest aggregate amount of
indebtedness outstanding on this loan during fiscal year 1997 was $5 million.
Upon the termination of Dr. Amelio's employment with the Company, $1.5 million
of his severance was immediately applied in partial repayment of the outstanding
loan balance. Pursuant to Dr. Amelio's employment agreement, the loan was to
become due and payable on the 90th day after his termination of employment.
However, in consideration for Dr. Amelio's executing a release of the Company
from certain legal claims, the Company agreed to extend the maturity date of the
loan to September 15, 1998. The loan bears interest at the rate of 7% and is
secured by real estate owned by Dr. Amelio.
 
    In connection with a relocation assistance package, the Company loaned James
McCluney (Senior Vice President, Operations) $100,000 bearing interest at the
rate of 7.31%. The largest amount of the indebtedness outstanding on this loan
during fiscal year 1997 was $100,000.
 
                                       17
<PAGE>
                             OVERVIEW OF PROPOSALS
 
   
    This Proxy Statement contains four proposals requiring shareholder action.
Proposal No. 1 requests the election of three directors to the Company's Board.
Proposal No. 2 requests that shareholders approve an amendment to the Company's
Restated Articles of Incorporation which would, if approved, declassify the
Board and ensure that each director will stand for election annually. Proposal
No. 3 requests approval of the Director Plan, the previous grants of stock
options to two non-employee directors of the Company under a prior plan and the
reservation for issuance under the Plan and previous grants of 430,000 shares of
Common Stock in the aggregate. Proposal No. 4 requests approval of the 1998
Executive Officer Stock Plan and the reservation for issuance thereunder of
17,000,000 shares of Common Stock. Proposal No. 5 requests ratification of the
Company's independent auditors. Each of the proposals is discussed in more
detail in the pages that follow.
    
 
                                 PROPOSAL NO. 1
                             ELECTION OF DIRECTORS
 
    Three directors are to be elected at the Annual Meeting. The Board has
nominated three of the current Class II directors to be re-elected. Holders of
proxies solicited by this Proxy Statement will vote the proxies received by them
as directed on the proxy card or, if no direction is made, for the election of
the Board's three nominees below. If any nominee is unable or declines to serve
as a director at the time of the Annual Meeting, the proxy holders will vote for
a nominee designated by the present Board to fill the vacancy. It is not
presently expected that any nominee will be unable or will decline to serve as a
director.
 
    The Board's nominees for re-election at this Annual Meeting are Messrs.
Jobs, Woolard and Ellison.
 
VOTE REQUIRED
 
    The three nominees for director receiving the highest number of affirmative
votes of the shares entitled to be voted for them shall be elected as directors.
Votes withheld from any director are counted for purposes of determining the
presence or absence of the Quorum, but have no other legal effect under
California law.
 
RECOMMENDATION
 
    THE BOARD RECOMMENDS THAT SHAREHOLDERS VOTE FOR RE-ELECTION OF MESSRS. JOBS,
WOOLARD AND ELLISON.
 
                                 PROPOSAL NO. 2
  APPROVAL OF AN AMENDMENT TO THE COMPANY'S RESTATED ARTICLES OF INCORPORATION
             TO ELIMINATE CLASSIFICATION OF THE BOARD OF DIRECTORS
 
PROPOSED ACTION
 
    The Board is proposing an amendment (the "AMENDMENT") to the Company's
Restated Articles of Incorporation (the "RESTATED ARTICLES") to eliminate the
classification of the Board and thereby ensure that each director will stand for
election annually.
 
DESCRIPTION OF PROPOSAL
 
    Article VII of the Restated Articles currently provides that the Board shall
be divided into two classes, Class I and Class II, each class consisting of
one-half of the total number of directors or as close an approximation as
possible. The Restated Articles further provide that each director shall be
elected for a term running until the second annual meeting of shareholders of
the Company next succeeding his or her election. An amendment to the Restated
Articles instituting classification of the Board was approved by the
shareholders of the Company in January 1990.
 
                                       18
<PAGE>
    If this proposal is approved by the shareholders, the Restated Articles will
be amended to eliminate the classification of the Board, such that all directors
will stand for election annually. The Board believes that elimination of the
classification of the Board is in the best interest of the Company and its
shareholders in that it will allow shareholders to review and express their
views on the performance of all directors each year. This proposal is not being
presented in response to any stockholder demand.
 
    The Board has determined that the declassification of the Board should
become effective commencing with the annual meeting of shareholders of the
Company in fiscal year 1999, so as not to shorten the term of the Class I
directors. Accordingly, if this proposal is approved by the shareholders, the
terms of all directors will end at the annual meeting of shareholders of the
Company in fiscal year 1999, and all directors elected at that annual meeting
will have one-year terms.
 
    If the Amendment is approved by the shareholders, Article VII of the
Restated Articles will be amended as set forth in Appendix A hereto.
 
VOTE REQUIRED
 
    The affirmative vote of a majority of the shares of Common Stock of the
Company outstanding as of the Record Date will be required to approve the
Amendment.
 
RECOMMENDATION
 
    THE BOARD HAS UNANIMOUSLY APPROVED THE AMENDMENT AND RECOMMENDS THAT THE
SHAREHOLDERS VOTE FOR THE AMENDMENT.
 
                                 PROPOSAL NO. 3
      APPROVAL OF THE APPLE COMPUTER, INC. 1997 DIRECTOR STOCK OPTION PLAN
                     AND INDEPENDENT STOCK OPTION GRANTS TO
                  EDGAR S. WOOLARD, JR. AND GARETH C.C. CHANG
 
PROPOSED ACTION
 
    The shareholders are being asked to approve (i) the 1997 Director Stock
Option Plan (the "DIRECTOR PLAN"), which provides for the reservation for
issuance of 400,000 shares of Common Stock to directors of the Company who are
not employees of the Company upon the exercise of stock options granted under
the Director Plan, and (ii) the grant of 15,000 stock options under the Prior
Plan (as defined below) to each of Mr. Woolard and Mr. Chang in connection with
the Prior Plan (as defined below), and the reservation of 30,000 shares of
Common Stock for issuance in connection with such options.
 
DESCRIPTION OF PROPOSAL
 
    The Director Plan provides for automatic, non-discretionary awards of stock
options to non-employee directors. The Board adopted the Director Plan on August
5, 1997, subject to shareholder approval at the Annual Meeting.
 
    On March 25, 1997, the Board adopted a plan (the "PRIOR PLAN") which
provided for a combination of automatic, non-discretionary awards of stock
options as well as cash fees to the Company's non-employee directors. Pursuant
to the Prior Plan, each non-employee director at that time received a grant of
15,000 stock options (the "PRIOR GRANTS"), subject to the approval of
shareholders. In its effort to move away from cash-based retainers for its
directors, the Board subsequently terminated the Prior Plan, replacing it with
the Director Plan. However, upon terminating the Prior Plan, the Board
determined that Messrs. Woolard and Chang would be permitted to keep their Prior
Grants, subject to shareholder approval.
 
    Summarized below are certain key provisions of the Director Plan. The
following description is subject in its entirety to the text of the Director
Plan, which is set forth in Appendix B hereto.
 
                                       19
<PAGE>
DESCRIPTION OF THE DIRECTOR PLAN
 
    PURPOSE.  The Director Plan provides for the automatic grant of stock
options to non-employee directors. The purposes of the Director Plan are to
promote the Company's long-term growth and financial success by attracting,
motivating and retaining non-employee directors of outstanding ability, and to
foster a greater identity of interest between the Company's non-employee
directors and shareholders.
 
    ELIGIBILITY.  Only directors who are not employees of the Company or any of
its subsidiaries may participate in the Plan. All members of the Board are
currently eligible to participate in the Director Plan.
 
    SHARES AVAILABLE FOR ISSUANCE.  A total of 400,000 shares of Common Stock
will be available for issuance under the Director Plan. If an option lapses,
expires or is otherwise terminated without the issuance of shares, or if shares
are tendered to pay the exercise price of an option, the shares underlying the
lapsed, expired or terminated option or the tendered shares will not reduce the
aggregate number of shares available for issuance under the Plan. Either
authorized and unissued shares of Common Stock or treasury shares will be issued
under the Director Plan. The number of shares available for issuance will be
adjusted if there is a change in the Company's capitalization, a merger, or a
similar transaction.
 
    GRANTS OF STOCK OPTIONS.  Each non-employee director received an initial
grant of 30,000 options on August 14, 1997 ("INITIAL OPTIONS"), except Messrs.
Woolard and Chang, who each received 15,000 options. Non-employee directors who
are subsequently elected to the Board will similarly be granted 30,000 Initial
Options. Each non-employee director will be granted 10,000 options on the fourth
anniversary of the non-employee director's initial election or appointment to
the Board and on each subsequent anniversary ("ANNUAL OPTIONS"). The exercise
price of each option will be the closing sales price for the Common Stock as
quoted on the Nasdaq National Market on the date of grant. Initial Options vest
and become exercisable in equal annual installments on each of the first through
third anniversaries of the date of grant. Annual Options are fully vested and
immediately exercisable on their date of grant. Upon a change in control of the
Company, all unvested options held by non-employee directors will become fully
vested and exercisable and will be cashed out at a price equal to the excess of
the value of the consideration offered in connection with the change in control
over the exercise price of the options.
 
    TERMINATIONS OF SERVICE.  In general, if a non-employee director ceases to
be a member of the Board, the director's options will be exercisable by the
director for a period of 90 days, to the extent vested at the time of
termination of service. If a non-employee director's service on the Board
terminates by reason of the director's death, the director's vested options will
remain outstanding and the director's beneficiary may exercise the options at
any time through the third anniversary of the director's death. If a non-
employee director is removed from the Board for "cause" (as determined by the
Board in accordance with the Company's by-laws), all of the director's options,
whether or not vested, will immediately be forfeited.
 
    ADMINISTRATION.  The Chief Financial Officer of the Company or the
individual appointed by the Chief Executive Officer of the Company (the
"ADMINISTRATOR") will administer the Director Plan. The Administrator will have
authority to adopt rules and regulations that it considers necessary or
appropriate to carry out the purposes of the Director Plan and to interpret and
construe the provisions of the Plan.
 
    AMENDMENT AND TERMINATION.  The Board will have authority to amend or
terminate the Director Plan at any time. However, the Board may not, without
shareholder approval, increase the number of shares available for issuance.
 
    TERM.  Unless terminated earlier by the Board, the Director Plan will expire
on August 14, 2007. No further stock options will be awarded under the Director
Plan after that date.
 
   
    STOCK PRICE.  On February 23, 1998, the closing price of the Common Stock as
quoted on the Nasdaq National Market was $21.25.
    
 
                                       20
<PAGE>
    FEDERAL INCOME TAX CONSEQUENCES.  The federal income tax consequences of
issuing and exercising stock options under the Director Plan may be summarized
as follows. The grant of a stock option has no immediate federal income tax
effect. The director will not recognize taxable income and the Company will not
receive a tax deduction. When the director exercises the option, the director
will recognize ordinary income and the Company will receive a tax deduction, in
each case measured by the difference between the exercise price and the fair
market value of the shares on the date of exercise. When the director sells
Common Stock obtained from exercising a stock option, any gain or loss will be
taxed as a capital gain or loss (long-term or short-term, depending on how long
the shares have been held).
 
    NEW PLAN BENEFITS.  The following table sets forth the number of stock
options that were awarded in 1997 to current non-employee directors, subject to
shareholder approval of the Director Plan and the separate stock option grants
to Messrs. Woolard and Chang under the Prior Plan.
 
                  NEW PLAN BENEFITS TABLE FOR APPROVAL OF THE
          APPLE COMPUTER, INC. 1997 DIRECTOR STOCK OPTION PLAN AND THE
           SEPARATE STOCK OPTION GRANTS TO MESSRS. WOOLARD AND CHANG
 
<TABLE>
<CAPTION>
                                                                                  EXERCISE
DIRECTOR                                                       OPTIONS GRANTED      PRICE
- -------------------------------------------------------------  ---------------  -------------
<S>                                                            <C>              <C>
Steven P. Jobs...............................................        30,000       $   23.00
Lawrence J. Ellison..........................................        30,000           23.00
William V. Campbell..........................................        30,000           23.00
Jerome B. York...............................................        30,000           23.00
Edgar S. Woolard, Jr.*.......................................        15,000           23.00
                                                                     15,000           16.50
Gareth C.C. Chang*...........................................        15,000           23.00
                                                                     15,000           16.50
Executive Group**............................................        30,000           23.00
Non-Executive Director Group***..............................       150,000           23.00
Non-Executive Officer Employee Group.........................             0          n/a
</TABLE>
 
- ------------------------
 
  * As described above, Messrs. Woolard and Chang each received a grant of
    15,000 stock options on March 25, 1997 in connection with grants to all
    non-employee directors then serving on the Board. The exercise price of
    these options is $16.50. Upon termination of the Prior Plan and adoption of
    the Director Plan, Messrs. Woolard and Chang received grants of 15,000,
    rather than 30,000, options.
 
 ** The only executive officer who participates in the Director Plan is Mr.
    Jobs, who is currently serving as the Company's Interim Chief Executive
    Officer.
 
*** Includes the non-employee directors listed in this table, other than Mr.
    Jobs.
 
VOTE REQUIRED
 
   
    The affirmative vote of (i) a majority of the Votes Cast and (ii) a majority
of the Quorum will be required to approve this Proposal.
    
 
RECOMMENDATION
 
   
    THE BOARD HAS APPROVED THE DIRECTOR PLAN AND, PURSUANT TO ITS PRIOR APPROVAL
OF THE PRIOR PLAN, THE GRANTS OF 15,000 STOCK OPTIONS EACH TO MESSRS. WOOLARD
AND CHANG. ACCORDINGLY, THE BOARD HAS APPROVED THE RESERVATION OF 400,000 SHARES
FOR ISSUANCE UNDER THE DIRECTOR PLAN AND 30,000 SHARES UNDER THE TWO PRIOR
GRANTS. THE BOARD RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE DIRECTOR PLAN, THE
PRIOR GRANTS AND THE RESERVATION OF 430,000 SHARES IN THE AGGREGATE FOR ISSUANCE
THEREUNDER.
    
 
                                       21
<PAGE>
   
                                 PROPOSAL NO. 4
               APPROVAL OF THE 1998 EXECUTIVE OFFICER STOCK PLAN
    
 
   
PROPOSED ACTION
    
 
   
    The shareholders are being asked to approve the 1998 Executive Officer Stock
Plan (the "1998 Plan"). The 1998 Plan is intended to replace the Apple Computer,
Inc. 1990 Plan (the "1990 Plan") which was approved by Apple's shareholders at
Apple's 1990 Annual Meeting of Shareholders. If the 1998 Plan is approved by
shareholders, authority to make future grants under the 1990 Plan will be
terminated, although previously granted awards under the 1990 Plan will remain
outstanding in accordance with their terms. Apple's Board of Directors decided
to adopt an entirely new plan (a) to increase the number of shares of Common
Stock that may be subject to awards; (b) to expand the types of stock-based and
performance related awards that may be granted to participants; and (c) to
otherwise adopt provisions intended to enable the Compensation Committee to
better promote its goals and policies with respect to executive compensation. If
approved, a total of 17,000,000 shares of Common Stock will be available for
issuance under the 1998 Plan upon the exercise of stock options, stock
appreciation rights or stock purchase rights granted under the 1998 Plan.
    
 
   
DESCRIPTION OF THE PROPOSAL
    
 
   
    The Board of Directors has approved, subject to subsequent shareholder
approval at the Annual Meeting, the 1998 Plan, pursuant to which the Chairman
and executive officers of the Company at the level of Senior Vice President and
above and other key employees may be granted stock options, stock appreciation
rights and stock purchase rights. As of February 23, 1998, no stock options,
stock appreciation rights or stock purchase rights had been granted pursuant to
the 1998 Plan. Shareholder approval of the 1998 Plan is sought to (1) meet the
requirements of the Nasdaq National Market; (2) qualify certain compensation
under the 1998 Plan as performance-based compensation that is tax deductible
without limitation under Section 162(m) of the Code; and (3) qualify certain
stock options to be granted under the 1998 Plan as incentive stock options.
    
 
   
    Summarized below are certain key provisions of the 1998 Plan. The following
description is subject in its entirety to the text of the 1998 Plan, which is
set forth in Appendix C hereto.
    
 
   
DESCRIPTION OF THE 1998 PLAN
    
 
   
    PURPOSE.  The primary purpose of the 1998 Plan is to attract and retain the
best available personnel for positions of substantial responsibility with the
Company. In particular, it is contemplated that a substantial majority of the
shares reserved for issuance under the 1998 Plan will be used for grants to the
Chairman and senior executive officers, including a Chief Executive Officer and
Chief Operating Officer and other key employees of the Company. The Board
believes that such grants will be necessary to attract and retain critical
executive personnel to the Company. Mr. Jobs is currently serving as interim
Chief Executive Officer of the Company. In the event that Mr. Jobs continues in
this position, the Board intends to grant options, stock appreciation rights or
stock purchase rights to him under the 1998 Plan.
    
 
   
    ELIGIBILITY; LIMITATIONS.  Options, stock appreciation rights and stock
purchase rights may be granted under the 1998 Plan. Options granted under the
1998 Plan may be either "incentive stock options," as defined in Section 422 of
the Internal Revenue Code of 1986, as amended (the "Code"), or nonstatutory
stock options. Nonstatutory stock options, stock appreciation rights and stock
purchase rights may be granted under the 1998 Plan to the Chairman of the
Company and to executive officers of the Company and any parent or subsidiary of
the Company. Incentive stock options may only be granted to executive officers
of the Company. The Administrator, in its discretion, selects the person(s) to
whom options, stock appreciation rights and stock purchase rights may be
granted, the time or times at which such options, stock appreciation rights and
stock purchase rights shall be granted, and the number of shares subject to
    
 
                                       22
<PAGE>
   
each such grant. For this reason, it is not possible to determine the benefits
or amounts that will be received by any particular individual or individuals in
the future. The 1998 Plan provides that no person(s) may be granted, in any
fiscal year of the Company, options, stock appreciation rights or stock purchase
rights to purchase more than 17,000,000 shares of Common Stock.
    
 
   
    SHARES AVAILABLE FOR ISSUANCE.  A total of 17,000,000 shares of Common Stock
will be available for issuance under the 1998 Plan. If an option, stock
appreciation right or stock purchase right lapses, expires or is otherwise
terminated without the issuance of shares, or if shares are tendered to pay the
exercise price of an option, stock appreciation right or stock purchase right,
the shares underlying the lapsed, expired or terminated option, stock
appreciation right or stock purchase right or the tendered shares, shall revert
to the 1998 Plan. The number of shares available for issuance will be adjusted
if there is a change in the Company's capitalization, a merger, or a similar
transaction.
    
 
   
    ADMINISTRATION.  The Plan may generally be administered by the Board or a
Committee appointed by the Board (as applicable, the "Administrator").
    
 
   
    TERMS AND CONDITIONS OF OPTIONS.  Each option is evidenced by a stock option
agreement between the Company and the optionee, and is subject to the following
additional terms and conditions:
    
 
   
    (a)  EXERCISE PRICE.  The Administrator determines the exercise price of
options at the time the options are granted. The exercise price of an incentive
stock option may not be less than 100% of the fair market value of the Common
Stock on the date such option is granted; provided, however, the exercise price
of an incentive stock option granted to a 10% shareholder may not be less than
110% of the fair market value of the Common Stock on the date such option is
granted. The fair market value of the Common Stock is generally determined with
reference to the closing sale price for the Common Stock (or the closing bid if
no sales were reported) on the date the option is granted.
    
 
   
    (b)  EXERCISE OF OPTION; FORM OF CONSIDERATION.  The Administrator
determines when options become exercisable, and may in its discretion,
accelerate the vesting of any outstanding option. Stock options granted under
the 1998 Plan generally vest and become exercisable over four years. The 1998
Plan permits payment to be made by cash, check, promissory note, other shares of
Common Stock of the Company (with some restrictions), cashless exercises, a
reduction in the amount of any Company liability to the optionee, any other form
of consideration permitted by applicable law, or any combination thereof.
    
 
   
    (c)  TERM OF OPTION.  All options granted under the 1998 Plan expire ten
years from the date of grant, unless a shorter term is provided in the option
agreement. The term of an incentive stock option may be no more than ten (10)
years from the date of grant; provided that in the case of an incentive stock
option granted to a 10% shareholder, the term of the option may be no more than
five (5) years from the date of grant. No option may be exercised after the
expiration of its term.
    
 
   
    (d)  TERMINATION OF EMPLOYMENT.  If the optionee's employment or status as
Chairman terminates for any reason other than death or unless the Administrator
otherwise approves, then options may be exercised no later than 90 days after
such termination and may be exercised only to the extent the option was
exercisable on the termination date. Special provisions apply in the case of
death of the optionee.
    
 
   
    (e)  DEATH.  If an optionee ceases to be an employee or Chairman as a result
of his or her death, then all options held by such optionee under the 1998 Plan
may be exercised at any time within six months after death, or such other period
up to twelve months as may be provided in the option agreement, but only to the
extent the options would have been exercisable within six months after the date
of death.
    
 
   
    (f)  NONTRANSFERABILITY OF OPTIONS, STOCK APPRECIATION RIGHTS OR STOCK
PURCHASE RIGHTS.  Unless determined otherwise by the Administrator, options,
stock appreciation rights and stock purchase rights granted under the 1998 Plan
are not transferable other than by will or the laws of descent and distribution
or pursuant to a qualified domestic relations order, and may be exercised during
the optionee's lifetime only
    
 
                                       23
<PAGE>
   
by the optionee, or in the event of death, by the optionee's estate or by a
person who acquires the right to exercise the option, stock appreciation right
or stock purchase right.
    
 
   
    (g)  OTHER PROVISIONS.  The stock option agreement may contain other terms,
provisions and conditions not inconsistent with the 1998 Plan as may be
determined by the Administrator.
    
 
   
    STOCK APPRECIATION RIGHTS.  The Administrator is authorized to grant stock
appreciation rights in connection with all or any part of an option granted
under the 1998 Plan, either concurrently with the grant of the option or at any
time thereafter, and to grant stock appreciation rights independently of
options. A stock appreciation right granted in connection with an option is
exercisable only when and to the extent that the underlying option is
exercisable, and expires no later than the date on which the underlying option
expires. Independent stock appreciation rights are exercisable in whole or in
part at such times as the Administrator specifies in the grant or agreement.
    
 
   
    The Company's obligations arising upon the exercise of a stock appreciation
right may be paid in cash or Common Stock, or any combination of the same, as
the Administrator may determine. Shares issued upon the exercise of a stock
appreciation right are valued at their fair market value as of the date of
exercise. When a stock appreciation right is exercised, the aggregate number of
shares of Common Stock available for issuance under the 1998 Plan will be
reduced by the number of underlying shares of Common Stock as to which the stock
appreciation right is exercised.
    
 
   
    STOCK PURCHASE RIGHTS.  The Administrator is authorized to grant stock
purchase rights under the 1998 Plan, either concurrently with a grant of options
or stock appreciation rights and/or cash awards made outside of the 1998 Plan or
at any time thereafter, and to grant stock purchase rights independently of
other awards. In the case of stock purchase rights, unless the Administrator
determines otherwise, the agreement shall grant the Company a repurchase option
exercisable upon the voluntary or involuntary termination of the purchaser's
employment with the Company for any reason (including death or disability). The
purchase price for Shares repurchased pursuant to the agreement shall be the
original price paid by the purchaser and may be paid by cancellation of any
indebtedness of the purchaser to the Company. The repurchase option shall lapse
at a rate determined by the Administrator.
    
 
   
    ADJUSTMENTS UPON CHANGES IN CAPITALIZATION.  In the event that the stock of
the Company changes by reason of any stock split, reverse stock split, stock
dividend, combination, reclassification or other similar change in the capital
structure of the Company effected without the receipt of consideration,
appropriate adjustments shall be made in the number and class of shares of stock
subject to the 1998 Plan, the number and class of shares of stock subject to any
option, stock appreciation right or stock purchase right outstanding under the
1998 Plan, and the exercise price of any such outstanding option, stock
appreciation right or stock purchase right.
    
 
   
    In the event of a liquidation or dissolution, any unexercised options, stock
appreciation rights or stock purchase rights will terminate immediately prior to
the consummation of such proposed action, unless otherwise provided by the
Administrator. The Administrator may, in its discretion, provide that each
optionee shall have the right to exercise all of the optionee's options, stock
appreciation rights and stock purchase rights as to all or any part of the
optioned stock, stock appreciation right or stock purchase right, including
those shares not otherwise exercisable.
    
 
   
    CHANGE IN CONTROL.  In the event of a "change in control" of the Company (as
defined below), all options, stock appreciation rights and stock purchase rights
outstanding under the 1998 Plan as of the date on which such change in control
occurs will, unless otherwise determined by the Administrator, become fully
exercisable and the value of all outstanding options, stock appreciation rights
and stock purchase rights will be cashed out. The cash-out price will be the
difference between the exercise price and the defined "change in control price."
    
 
                                       24
<PAGE>
   
    A "change in control" is defined as (i) the acquisition by any person of 50%
or more of the combined voting power of the Company's outstanding securities, or
(ii) the occurrence of a transaction requiring shareholder approval and
involving the sale of all or substantially all the assets of the Company or the
merger of the Company with or into another corporation. The "change in control
price" is determined by the Administrator and may be either (x) the highest
closing price of Common Stock as reported in the public market during the
60-calendar-day period immediately preceding the date of determination of the
change in control price or (y) the highest price paid or offered (as determined
by the Administrator) in any bona fide transaction or offer related to the
change in control of the Company during the 60-calendar-day period preceding the
date of determination of the change in control price.
    
 
   
    In the event of a sale of all or substantially all the assets of the Company
or the merger of the Company with or into another corporation, in a transaction
in which options, stock appreciation rights or stock purchase rights outstanding
under the 1998 Plan are not accelerated and cashed out as provided above, each
outstanding option, stock appreciation right or stock purchase right will be
assumed or an equivalent option, stock appreciation right or stock purchase
right will be substituted by the successor corporation in the transaction or by
a parent or subsidiary of such successor corporation, unless the Administrator
determines, in the exercise of its sole discretion and in lieu of such
assumption or substitution, that the optionee shall have the right to exercise
the option, stock appreciation right or stock purchase right as to all of the
shares subject thereto, including shares that would not otherwise be
exercisable. If the Administrator makes an option, stock appreciation right or
stock purchase right fully exercisable in lieu of assumption or substitution in
the event of a merger or sale of assets, then the Company shall notify the
optionee that the option, stock appreciation right or stock purchase right will
be fully exercisable for a period of 30 days from the date of such notice, and
the option, stock appreciation right or stock purchase right will terminate upon
the expiration of such period.
    
 
   
    AMENDMENT AND TERMINATION OF THE 1998 PLAN.  The Board may amend, alter,
suspend or terminate the 1998 Plan, or any part thereof, at any time and for any
reason. However, the Company shall obtain shareholder approval for any amendment
to the 1998 Plan to the extent necessary to comply with Section 162(m) and
Section 422 of the Code, or any similar rule or statute. No such action by the
Board or shareholders may alter or impair any option, stock appreciation right
or stock purchase right previously granted under the 1998 Plan without the
written consent of the optionee.
    
 
   
    STOCK PRICE.  On February 23, 1998, the closing price of the Common Stock as
quoted on the Nasdaq National Market was $21.25.
    
 
   
FEDERAL INCOME TAX CONSEQUENCES
    
 
   
    INCENTIVE STOCK OPTIONS.  An optionee who is granted an incentive stock
option does not recognize taxable income at the time the option is granted or
upon its exercise, although the exercise may subject the optionee to the
alternative minimum tax. Upon an optionee's sale of the shares (assuming that
the sale occurs at least two years after grant of the option and at least one
year after exercise of the option), any gain will be taxed to the optionee as
long-term capital gain. If the optionee disposes of the shares prior to the
expiration of the above holding periods, then the optionee will recognize
ordinary income in an amount generally measured as the difference between the
exercise price and the lower of the fair market value of the shares at the
exercise date or the sale price of the shares. Any gain or loss recognized on
such premature sale of the shares in excess of the amount treated as ordinary
income will be characterized as capital gain or loss.
    
 
   
    NONSTATUTORY STOCK OPTIONS.  An optionee does not recognize any taxable
income at the time he or she is granted a nonstatutory stock option. Upon
exercise, the optionee recognizes taxable income generally measured by the
excess of the then fair market value of the shares over the exercise price. Upon
a disposition of such shares by the optionee, any difference between the sale
price and the optionee's
    
 
                                       25
<PAGE>
   
exercise price, to the extent not recognized as taxable income as provided
above, is treated as long-term or short-term capital gain or loss, depending on
the holding period.
    
 
   
    STOCK PURCHASE RIGHTS.  Stock purchase rights will generally be taxed in the
same manner as nonstatutory stock options. However, restricted stock is
generally purchased upon the exercise of a stock purchase right. At the time of
purchase, restricted stock is subject to a "substantial risk of forfeiture"
within the meaning of Section 83 of the Code. As a result, the purchaser will
not recognize ordinary income at the time of purchase. Instead, the purchaser
will recognize ordinary income on the dates when a stock ceases to be subject to
a substantial risk of forfeiture. The stock will generally cease to be subject
to a substantial risk of forfeiture when it is no longer subject to the
Company's right to repurchase the stock upon the purchaser's termination of
employment with the Company. At such times, the purchaser will recognize
ordinary income measured as the difference between the purchase price and the
fair market value of the stock on the date the stock is no longer subject to a
substantial risk of forfeiture.
    
 
   
    The purchaser may accelerate to the date of purchase his or her recognition
of ordinary income, if any, and the beginning of any capital gain holding period
by timely filing an election pursuant to Section 83(b) of the Code. In such
event, the ordinary income recognized, if any, is measured as the difference
between the purchase price and the fair market value of the stock on the date of
purchase, and the capital gain holding period commences on such date. The
ordinary income recognized by a purchaser who is an employee will be subject to
tax withholding by the Company.
    
 
   
    STOCK APPRECIATION RIGHTS.  No income will be recognized by a recipient in
connection with the grant of a stock appreciation right. When the stock
appreciation right is exercised, the recipient will generally be required to
include as taxable ordinary income in the year of exercise an amount equal to
the sum of the amount of cash received and the fair market value of any Common
Stock received upon the exercise. In the case of a recipient who is also an
employee, any taxable income recognized upon exercise of a stock appreciation
right will constitute wages for which withholding will be required. The Company
will generally be entitled to a tax deduction in the same amount. Any gain or
loss on the resale of Common Stock acquired upon exercise of a stock
appreciation right will be treated as a taxable gain or loss.
    
 
   
    SECTION 162(m) OF THE CODE.  Section 162(m) of the Code generally disallows
a public company's tax deduction for compensation to executive officers in
excess of $1,000,000 in any tax year beginning on or after January 1, 1994.
Compensation that qualifies as "performance-based compensation" is excluded from
the $1,000,000 deductibility cap, and therefore remains fully deductible by the
company that pays it. To qualify as "performance-based" within the meaning of
Section 162(m) of the Code, options and stock appreciation rights must be
granted with an exercise price of not less than 100% of the fair market value of
the Common Stock on the date of the grant, among other things. To the extent
these requirements are met, compensation attributable to options and stock
appreciation rights granted to executive officers under the 1998 Plan will
qualify as performance-based compensation for purposes of Section 162(m) of the
Code, and the Company will generally be entitled to a tax deduction in the
amount recognized by such officers upon exercise of the options. No tax
authority or court has ruled on the applicability of Section 162(m) to the 1998
Plan and any final determination of the deductibility of amounts realized upon
exercise of an option granted under the 1998 Plan could ultimately be made by
the Internal Revenue Service or a court having final jurisdiction with respect
to the matter. The Company retains the right to grant options under the 1998
Plan in accordance with the terms of the 1998 Plan regardless of any final
determination as to the applicability of Section 162(m) of the Code to these
grants.
    
 
   
    Compensation attributable to stock purchase rights granted under the 1998
Plan will not generally qualify as "performance-based" within the meaning of
Section 162(m) of the Code. As a result, income recognized by executive officers
in connection with stock purchase rights will be subject to the limitations on
deductibility under such section.
    
 
                                       26
<PAGE>
   
    THE FOREGOING IS ONLY A SUMMARY OF THE EFFECT OF FEDERAL INCOME TAXATION
UPON OPTIONEES, HOLDERS OF STOCK APPRECIATION RIGHTS, HOLDERS OF STOCK PURCHASE
RIGHTS AND THE COMPANY WITH RESPECT TO THE GRANT AND EXERCISE OF OPTIONS, STOCK
APPRECIATION RIGHTS AND STOCK PURCHASE RIGHTS UNDER THE 1998 PLAN. IT DOES NOT
PURPORT TO BE COMPLETE, AND DOES NOT DISCUSS THE TAX CONSEQUENCES OF THE
EMPLOYEE'S DEATH OR THE PROVISIONS OF THE INCOME TAX LAWS OF ANY MUNICIPALITY,
STATE OR FOREIGN COUNTRY IN WHICH THE EMPLOYEE MAY RESIDE.
    
 
   
VOTE REQUIRED
    
 
   
    The affirmative vote of (i) a majority of the Votes Cast and (ii) a majority
of the Quorum will be required to approve this Proposal.
    
 
   
    THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE APPROVAL
OF THE COMPANY'S 1998 PLAN.
    
 
   
                                 PROPOSAL NO. 5
                    RATIFICATION OF APPOINTMENT OF AUDITORS
    
 
    The Board of Directors has appointed KPMG Peat Marwick LLP ("KPMG"),
independent auditors, to audit Apple's consolidated financial statements for
fiscal year 1998. KPMG served as the Company's independent auditors for fiscal
year 1997. At the Annual Meeting, the shareholders are being asked to ratify the
appointment of KPMG as the Company's independent auditors for fiscal year 1998.
In the event of a negative vote on such ratification, the Board of Directors
will reconsider its selection.
 
    Representatives of KPMG are expected to be present at the Annual Meeting and
will have the opportunity to respond to appropriate questions and to make a
statement if they so desire.
 
    On November 5, 1997, the Audit and Finance Committee of the Board
recommended to the full Board that the Company engage KPMG to audit the
consolidated financial statements of the Company for fiscal year 1998. On
November 5, 1997, the Board adopted the Committee's recommendation and approved
the proposed engagement of KPMG.
 
    During fiscal year 1996, Ernst & Young LLP ("ERNST & YOUNG") served as the
independent auditor of the Company. At the annual meeting of shareholders held
on February 5, 1997, shareholders ratified the decision by the Company's Board
of Directors to replace Ernst & Young effective December 19, 1996 as the
Company's independent auditors with KPMG. Neither the report of Ernst & Young on
the Company's consolidated financial statements for fiscal year 1996 nor the
report of KPMG on the Company's consolidated financial statements for fiscal
year 1997 contained an adverse opinion or a disclaimer of opinion and were not
qualified or modified as to uncertainty, audit scope or accounting principles.
 
    In connection with the audit of the Company's consolidated financial
statements for fiscal year 1996 and the subsequent period up to and including
December 19, 1996, there were no disagreements between the Company and Ernst &
Young on any matters of accounting principles or practices, financial statement
disclosure, or audit scope and procedures which, if not resolved to the
satisfaction of Ernst & Young, would have caused Ernst & Young to make reference
to the matter in its report.
 
    In connection with the audit of the Company's consolidated financial
statements for fiscal year 1997, there were no disagreements between the Company
and KPMG on any matters of accounting principles or practices, financial
statement disclosure, or audit scope and procedures which, if not resolved to
the satisfaction of KPMG, would have caused KPMG to make reference to the matter
in its report.
 
    There were no reportable events (as defined in Regulation S-K Item
304(a)(1)(v)) during fiscal years 1996 and 1997 and the subsequent interim
period prior to December 1, 1997.
 
                                       27
<PAGE>
    During fiscal year 1996 and the subsequent interim period up to and
including December 19, 1996, the Company did not consult with KPMG on either the
application of accounting principles or type of opinion KPMG might issue on the
Company's financial statements.
 
VOTE REQUIRED
 
   
    The affirmative vote of (i) a majority of the Votes Cast and (ii) a majority
of the Quorum will be required to approve this Proposal.
    
 
RECOMMENDATION
 
    THE BOARD RECOMMENDS THAT SHAREHOLDERS VOTE FOR RATIFICATION OF THE
APPOINTMENT OF KPMG PEAT MARWICK LLP AS THE COMPANY'S INDEPENDENT AUDITORS.
 
                                 OTHER MATTERS
 
    The Company knows of no other matters to be submitted to the shareholders at
the Annual Meeting. If any other matters properly come before the shareholders
at the Annual Meeting, it is the intention of the persons named on the enclosed
proxy card to vote the shares they represent as the Board may recommend.
 
                             SHAREHOLDER PROPOSALS
 
    Shareholders who intend to present proposals at the next annual meeting of
shareholders must send such proposals to the Company for receipt no later than
September 1, 1998 in order for such proposals to be considered for inclusion in
the proxy statement and form of proxy relating to such meeting.
 
                             THE BOARD OF DIRECTORS
 
   
Dated: March 16, 1998
    
 
                                       28
<PAGE>
                                                                      APPENDIX A
 
        SECTION VII OF THE COMPANY'S RESTATED ARTICLES OF INCORPORATION,
                           AS PROPOSED TO BE AMENDED
 
                                     "VII.
 
    Through and until immediately prior to the annual meeting of shareholders to
be held in fiscal year 1999, the directors shall be divided into two classes,
designated Class I and Class II, each consisting of one-half of the directors or
as close an approximation as possible, and each director shall serve for a term
running until the second annual meeting of shareholders succeeding his or her
election and until his or her successor shall have been duly elected and
qualified; PROVIDED, HOWEVER, that the terms of all directors shall expire at
the annual meeting of shareholders to be held in fiscal year 1999. Commencing at
the annual meeting of shareholders to be held in fiscal year 1999, each director
shall be elected to serve until the annual meeting of shareholders held in the
following fiscal year and until his or her successor shall have been duly
elected and qualified."
<PAGE>
                                                                      APPENDIX B
 
                              APPLE COMPUTER, INC.
                        1997 DIRECTOR STOCK OPTION PLAN
 
    1.  PURPOSES.  The purposes of the Plan are to retain the services of
qualified individuals who are not employees of the Company to serve as members
of the Board and to secure for the Company the benefits of the incentives
inherent in increased Common Stock ownership by such individuals by granting
such individuals Options to purchase shares of Common Stock.
 
    2.  ADMINISTRATION.  The Administrator will be responsible for administering
the Plan. The Administrator will have authority to adopt such rules as it may
deem appropriate to carry out the purposes of the Plan, and shall have authority
to interpret and construe the provisions of the Plan and any agreements and
notices under the Plan and to make determinations pursuant to any Plan
provision. Each interpretation, determination or other action made or taken by
the Administrator pursuant to the Plan shall be final and binding on all
persons. The Administrator shall not be liable for any action or determination
made in good faith, and shall be entitled to indemnification and reimbursement
in the manner provided in the Company's Articles of Incorporation and By-Laws as
such documents may be amended from time to time.
 
    3.  SHARES AVAILABLE.  Subject to the provisions of Section 7(b) of the
Plan, the maximum number of shares of Common Stock which may be issued under the
Plan shall not exceed 400,000 shares (the "SECTION 3 LIMIT"). Either authorized
and unissued shares of Common Stock or treasury shares may be delivered pursuant
to the Plan. For purposes of determining the number of shares that remain
available for issuance under the Plan, the following rules shall apply:
 
        (a) the number of shares of Common Stock underlying Options shall be
    charged against the Section 3 Limit; and
 
        (b) the Section 3 Limit shall be increased by (i) the number of shares
    subject to an Option which lapses, expires or is otherwise terminated
    without the issuance of such shares, and (ii) the number of shares, if any,
    tendered to pay the exercise price of an Option.
 
    4.  OPTIONS.  Each Non-Employee Director shall receive grants of Options
under the Plan as follows:
 
        (a)  OPTION GRANTS.
 
           (i)  INITIAL GRANT.  Non-Employee Directors who were members of the
       Board on the day prior to the Effective Date shall be granted an Initial
       Option to purchase 15,000 shares of Common Stock as of August 14, 1997
       ("INITIAL GRANT DATE"), PROVIDED that such individual continues to serve
       as a Non-Employee Director through the Initial Grant Date. Non-Employee
       Directors who were elected or appointed to the Board on the Effective
       Date shall be granted an Initial Option to purchase 30,000 shares of
       Common Stock on the Initial Grant Date, PROVIDED that such individual
       continues to serve as a Non-Employee Director through the Initial Grant
       Date. Non-Employee Directors who are elected or appointed to the Board
       after the Effective Date shall be granted an Initial Option to purchase
       30,000 shares of Common Stock as of the date of their election or
       appointment to the Board. The provisions of this Section 4(a)(i) shall
       not apply to any member of the Board who first becomes a Non-Employee
       Director by reason of such member's ceasing to be an employee of the
       Company and its Subsidiaries.
 
           (ii)  ANNUAL GRANTS.  Each Non-Employee Director shall receive an
       Annual Option to purchase 10,000 shares of Common Stock on the fourth
       anniversary of the Non-Employee Director's initial election or
       appointment to the Board and on each subsequent anniversary thereof,
       PROVIDED that the individual has remained in continuous service as a
       director of the Company through such anniversary date and is a
       Non-Employee Director on the applicable anniversary date.
 
        (b)  EXERCISE PRICE.  The per share exercise price of each Option shall
    be the Fair Market Value of a share of Common Stock as of the date of grant
    of the Option determined in accordance with the provisions of the Plan.
<PAGE>
        (c)  VESTING.  Initial Options shall vest and become exercisable in
    equal annual installments on each of the first through third anniversaries
    of the date of grant, PROVIDED that the Non-Employee Director has remained
    in continuous service as a director of the Company through each such
    anniversary date. Annual Options shall be fully vested and immediately
    exercisable on their date of grant.
 
        (d)  TERM OF OPTIONS.
 
           (i)  TEN-YEAR TERM.  Each Option shall expire ten (10) years from its
       date of grant, subject to earlier termination as provided herein.
 
           (ii)  EXERCISE FOLLOWING TERMINATION OF SERVICE DUE TO DEATH.  If a
       Non-Employee Director ceases to be a member of the Board by reason of
       such Non-Employee Director's death, the Options granted to such
       Non-Employee Director may be exercised by such Non-Employee Director's
       Beneficiary, but only to the extent the Option was exercisable at the
       time of the Non-Employee Director's death, at any time within three (3)
       years after the date of such termination of service, subject to the
       earlier expiration of such Options as provided for in Section 4(d)(i)
       above. At the end of such three-year period, the vested portion of the
       Option shall expire. The unvested portion of the Option shall expire on
       the date of the Non-Employee Director's death.
 
           (iii)  TERMINATION OF OPTIONS IF A NON-EMPLOYEE DIRECTOR IS REMOVED
       FROM THE BOARD FOR CAUSE.  In the event a Non-Employee Director is
       removed from the Board for "cause," all Options granted to such
       Non-Employee Director (whether or not then vested and exercisable) shall
       immediately terminate and be of no further force and effect as of the
       effective date of such removal from the Board. Whether a Non-Employee
       Director is removed by the Board for "cause" shall be determined by the
       Board in accordance with the By-Laws of the Company.
 
           (iv)  EXERCISE FOLLOWING OTHER TERMINATIONS OF SERVICE.  If a
       Non-Employee Director ceases to be a member of the Board for any reason
       other than death or removal from the Board for cause, the Options granted
       to such Non-Employee Director may be exercised by such Non-Employee
       Director, but only to the extent the Option was exercisable at the time
       of the Non-Employee Director's termination, at any time within ninety
       (90) days after the date of such termination of service, subject to the
       earlier expiration of such Options as provided for in Section 4(d)(i)
       above. At the end of such ninety-day period, the vested portion of the
       Option shall expire. The unvested portion of the Option shall expire on
       the date of the Non-Employee Director's termination of service with the
       Board.
 
        (e)  TIME AND MANNER OF EXERCISE OF OPTIONS.
 
           (i)  NOTICE OF EXERCISE.  Subject to the other terms and conditions
       hereof, a Non-Employee Director may exercise any Option, to the extent
       such Option is vested, by giving written notice of exercise to the
       Company; PROVIDED, HOWEVER, that in no event shall an Option be
       exercisable for a fractional share. The date of exercise of an Option
       shall be the later of (A) the date on which the Company receives such
       written notice and (B) the date on which the conditions provided in
       Section 4(e)(ii) are satisfied.
 
           (ii)  METHOD OF PAYMENT.  The consideration to be paid for the shares
       to be issued upon exercise of an Option may consist of (A) cash, (B)
       check, (C) other shares which have a Fair Market Value on the date of
       surrender equal to the aggregate exercise price of the shares as to which
       the Option shall be exercised and which have been owned by the
       Non-Employee Director for at least six (6) months at the time of
       exercise, (D) delivery of a properly executed exercise notice together
       with irrevocable instructions to a broker to promptly deliver to the
       Company the amount of proceeds required to pay the exercise price, or (E)
       any combination of the foregoing methods of payment.
 
                                      B-2
<PAGE>
           (iii)  STOCKHOLDER RIGHTS.  A Non-Employee Director shall have no
       rights as a stockholder with respect to any shares of Common Stock
       issuable upon exercise of an Option until a certificate evidencing such
       shares shall have been issued to the Non-Employee Director pursuant to
       Section 4(e)(v), and no adjustment shall be made for dividends or
       distributions or other rights in respect of any share for which the
       record date is prior to the date upon which the Non-Employee Director
       shall become the holder of record thereof.
 
           (iv)  LIMITATION ON EXERCISE.  No Option shall be exercisable unless
       the Common Stock subject thereto has been registered under the Securities
       Act and qualified under applicable state "blue sky" laws in connection
       with the offer and sale thereof, or the Company has determined that an
       exemption from registration under the Securities Act and from
       qualification under such state "blue sky" laws is available.
 
           (v)  ISSUANCE OF SHARES.  Subject to the foregoing conditions, as
       soon as is reasonably practicable after its receipt of a proper notice of
       exercise and payment of the exercise price of the Option for the number
       of shares with respect to which the Option is exercised, the Company
       shall deliver to the Non-Employee Director (or following the Non-Employee
       Director's death, the Beneficiary entitled to exercise the Option), at
       the principal office of the Company or at such other location as may be
       acceptable to the Company and the Non-Employee Director (or such
       Beneficiary), one or more stock certificates for the appropriate number
       of shares of Common Stock issued in connection with such exercise. Shares
       sold in connection with a "cashless exercise" described in clause C of
       Section 4(e)(ii) shall be delivered to the broker referred to therein in
       accordance with the procedures established by the Company from time to
       time.
 
        (f)  RESTRICTIONS ON TRANSFER.  An Option may not be transferred,
    pledged, assigned, or otherwise disposed of, except by will or by the laws
    of descent and distribution; PROVIDED, HOWEVER, that an Option may be, with
    the approval of the Administrator, transferred to a Non-Employee Director's
    family members or to one or more trusts established in whole or in part for
    the benefit of one or more of such family members. The Option shall be
    exercisable, during the Non-Employee Director's lifetime, only by the
    Non-Employee Director or by the individual or entity to whom the Option has
    been transferred in accordance with the previous sentence. No assignment or
    transfer of the Option, or of the rights represented thereby, whether
    voluntary or involuntary, by operation of law or otherwise, except by will
    or the laws of descent and distribution, shall vest in the assignee or
    transferee any interest or right in the Option, but immediately upon any
    attempt to assign or transfer the Option the same shall terminate and be of
    no force or effect.
 
    5.  DESIGNATION OF BENEFICIARY.
 
        (a)  BENEFICIARY DESIGNATIONS.  Each Non-Employee Director may designate
    a Beneficiary to exercise an Option upon the Non-Employee Director's death
    by executing a Beneficiary Designation Form.
 
        (b)  CHANGE OF BENEFICIARY DESIGNATION.  A Non-Employee Director may
    change an earlier Beneficiary designation by executing a later Beneficiary
    Designation Form and delivering it to the Administrator. The execution of a
    Beneficiary Designation Form and its receipt by the Administrator will
    revoke and rescind any prior Beneficiary Designation Form.
 
    6.  CHANGE IN CONTROL.
 
    Anything in the Plan to the contrary notwithstanding, in the event of a
Change in Control of the Company, the following provisions shall apply:
 
        (a) Any Options outstanding as of the date such Change in Control is
    determined to have occurred that are not yet exercisable and vested on such
    date shall become fully exercisable and vested.
 
                                      B-3
<PAGE>
        (b) The value of all outstanding Options (to the extent not previously
    exercised) shall be cashed out on the date of the Change in Control. The
    amount at which such Options shall be cashed out shall be equal to the
    excess, if any, of (i) the Change in Control Price over (ii) the exercise
    price of the Common Stock covered by the Option. The cash-out proceeds shall
    be paid to the Non-Employee Director or, in the event of death of the
    Non-Employee Director prior to payment, to the Beneficiary thereof.
 
        (c) If the Administrator shall receive an opinion from a nationally
    recognized firm of accountants to the Company that the cash-out provisions
    in Section 6(b) above with respect to Options will prohibit the utilization
    of "pooling of interests" accounting in connection with the transaction
    resulting in the Change in Control of the Company, then the following shall
    apply, but only to the extent necessary to permit such accounting treatment:
    (i) the provisions of Section 6(b) shall not apply to the Options, (ii) each
    such Option shall become immediately vested and exercisable as of the date
    such opinion is received by the Administrator, and (iii) the Administrator
    shall promptly inform each Non-Employee Director of such opinion and of the
    accelerated vesting and exercisability of the Option sufficiently prior to
    the anticipated date of the Change in Control, so as to permit the Option to
    be exercised prior to the date of the Change in Control.
 
    7.  RECAPITALIZATION OR REORGANIZATION.
 
        (a)  AUTHORITY OF THE COMPANY AND SHAREHOLDERS.  The existence of the
    Plan shall not affect or restrict in any way the right or power of the
    Company or the shareholders of the Company to make or authorize any
    adjustment, recapitalization, reorganization or other change in the
    Company's capital structure or its business, any merger or consolidation of
    the Company, any issue of stock or of options, warrants or rights to
    purchase stock or of bonds, debentures, preferred or prior preference stocks
    whose rights are superior to or affect the Common Stock or the rights
    thereof or which are convertible into or exchangeable for Common Stock, or
    the dissolution or liquidation of the Company, or any sale or transfer of
    all or any part of its assets or business, or any other corporate act or
    proceeding, whether of a similar character or otherwise.
 
        (b)  CHANGE IN CAPITALIZATION.  Notwithstanding any other provision of
    the Plan, in the event of any change in the outstanding Common Stock by
    reason of a stock dividend, recapitalization, reorganization, merger,
    consolidation, stock split, combination or exchange of shares (a "CHANGE IN
    CAPITALIZATION"), (i) such proportionate adjustments as may be necessary (in
    the form determined by the Administrator in its sole discretion) to reflect
    such change shall be made to prevent dilution or enlargement of the rights
    of Non-Employee Directors under the Plan with respect to the aggregate
    number of shares of Common Stock authorized to be awarded under the Plan,
    the number of shares of Common Stock covered by each outstanding Option and
    the exercise prices in respect thereof and the number of shares of Common
    Stock covered by future Option grants and (ii) the Administrator may make
    such other adjustments, consistent with the foregoing, as it deems
    appropriate in its sole discretion.
 
        (c)  DISSOLUTION OR LIQUIDATION.  In the event of the proposed
    dissolution or liquidation of the Company, each outstanding Option will vest
    and become exercisable on a date prior to the consummation of the proposed
    action that is reasonably sufficient to enable the Non-Employee Directors to
    exercise their Options.
 
    8.  TERMINATION AND AMENDMENT OF THE PLAN.
 
        (a)  TERMINATION.  The Plan shall terminate on the tenth anniversary of
    the Effective Date. Following such date, no further grants of Options shall
    be made pursuant to the Plan.
 
        (b)  GENERAL POWER OF BOARD.  Notwithstanding anything herein to the
    contrary, the Board may at any time and from time to time terminate, modify,
    suspend or amend the Plan in whole or in part; PROVIDED, HOWEVER, that no
    such termination, modification, suspension or amendment shall be effective
 
                                      B-4
<PAGE>
    without shareholder approval if such approval is required to comply with any
    applicable law or stock exchange rule; and PROVIDED FURTHER that the Board
    may not, without shareholder approval, increase the maximum number of shares
    issuable under the Plan except as provided in Section 7(b) above.
 
        (c)  WHEN NON-EMPLOYEE DIRECTORS' CONSENTS REQUIRED.  The Board may not
    alter, amend, suspend, or terminate the Plan without the consent of any
    Non-Employee Director to the extent that such action would adversely affect
    his or her rights with respect to Options that have previously been granted.
 
    9.  MISCELLANEOUS.
 
        (a)  NO RIGHT TO REELECTION.  Nothing in the Plan shall be deemed to
    create any obligation on the part of the Board to nominate any of its
    members for reelection by the Company's stockholders, nor confer upon any
    Non-Employee Director the right to remain a member of the Board for any
    period of time, or at any particular rate of compensation.
 
        (b)  SECURITIES LAW RESTRICTIONS.  The Administrator may require each
    Non-Employee Director purchasing or acquiring shares of Common Stock
    pursuant to the Plan to agree with the Company in writing that such
    Non-Employee Director is acquiring the shares for investment and not with a
    view to the distribution thereof. All certificates for shares of Common
    Stock delivered under the Plan shall be subject to such stock-transfer
    orders and other restrictions as the Administrator may deem advisable under
    the rules, regulations, and other requirements of the Securities and
    Exchange Commission or any exchange upon which the Common Stock is then
    listed, and any applicable federal or state securities law, and the
    Administrator may cause a legend or legends to be put on any such
    certificates to make appropriate reference to such restrictions. No shares
    of Common Stock shall be issued hereunder unless the Company shall have
    determined that such issuance is in compliance with, or pursuant to an
    exemption from, all applicable federal and state securities laws.
 
        (c)  EXPENSES.  The costs and expenses of administering the Plan shall
    be borne by the Company.
 
        (d)  APPLICABLE LAW.  Except as to matters of federal law, the Plan and
    all actions taken thereunder shall be governed by and construed in
    accordance with the laws of the State of California without giving effect to
    conflicts of law principles.
 
        (e)  EFFECTIVE DATE.  The Plan shall be effective as of the Effective
    Date, subject to the approval thereof by the stockholders of the Company by
    no later than the next Annual Meeting to occur after the Effective Date. If
    such stockholder approval is not obtained by the date of such Annual
    Meeting, all prior Option grants shall be void AB INITIO and of no further
    force and effect.
 
    10.  DEFINITIONS.  Capitalized words not otherwise defined in the Plan have
the meanings set forth below:
 
        "ADMINISTRATOR" means the Chief Financial Officer of the Company or the
    individual appointed by the Chief Executive Officer of the Company to
    administer the Plan.
 
        "ANNUAL MEETING" means an annual meeting of the Company's stockholders.
 
        "ANNUAL OPTION" means an Option granted to a Non-Employee Director
    pursuant to Section 4(a)(ii) of the Plan.
 
        "BENEFICIARY" or "BENEFICIARIES" means an individual or entity
    designated by a Non-Employee Director on a Beneficiary Designation Form to
    exercise Options in the event of the Non-Employee Director's death;
    PROVIDED, HOWEVER, that, if no such individual or entity is designated or if
    no such designated individual is alive at the time of the Non-Employee
    Director's death, Beneficiary shall mean the Non-Employee Director's estate.
 
                                      B-5
<PAGE>
        "BENEFICIARY DESIGNATION FORM" means a document, in a form approved by
    the Administrator to be used by Non-Employee Directors to name their
    respective Beneficiaries. No Beneficiary Designation Form shall be effective
    unless it is signed by the Non-Employee Director and received by the
    Administrator prior to the date of death of the Non-Employee Director.
 
        "BOARD" means the Board of Directors of the Company.
 
        "CHANGE IN CONTROL" means the happening of any of the following:
 
            (i) When any "person", as such term is used in Sections 13(d) and
       14(d) of the Exchange Act (other than the Company, a Subsidiary or a
       Company employee benefit plan, including any trustee of such plan acting
       as trustee) is or becomes the "beneficial owner" (as defined in Rule
       13d-3 under the Exchange Act), directly or indirectly, of securities of
       the Company representing fifty percent (50%) or more of the combined
       voting power of the Company's then outstanding securities; or
 
            (ii) The occurrence of a transaction requiring shareholder approval,
       and involving the sale of all or substantially all of the assets of the
       Company or the merger of the Company with or into another corporation.
 
        "CHANGE IN CONTROL PRICE" means, as determined by the Administrator, (i)
    the highest Fair Market Value at any time within the sixty-day period
    immediately preceding the date of determination of the Change in Control
    Price by the Administrator (the "SIXTY-DAY PERIOD"), or (ii) the highest
    price paid or offered, as determined by the Administrator, in any bona fide
    transaction or bona fide offer related to the Change in Control of the
    Company, at any time within the Sixty-Day Period.
 
        "CODE" means the Internal Revenue Code of 1986, as amended, and the
    applicable rules and regulations promulgated thereunder.
 
        "COMMON STOCK" means the common stock of the Company, no par value per
    share.
 
        "COMPANY" means Apple Computer, Inc., a California corporation, or any
    successor to substantially all of its business.
 
        "EFFECTIVE DATE" means, subject to Section 9(e), August 5, 1997.
 
        "EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended,
    and the applicable rules and regulations promulgated thereunder.
 
        "FAIR MARKET VALUE" means the value of Common Stock determined as
    follows:
 
            (i) If the Common Stock is listed on any established stock exchange
       or a national market system (including without limitation the Nasdaq
       National Market), its Fair Market Value shall be the closing sales price
       for such stock or the closing bid if no sales were reported, as quoted on
       such system or exchange (or the exchange with the greatest volume of
       trading in the Common Stock) for the date of determination or, if the
       date of determination is not a trading day, the immediately preceding
       trading day, as reported in THE WALL STREET JOURNAL or such other source
       as the Administrator deems reliable.
 
            (ii) If the Common Stock is regularly quoted on the Nasdaq system
       (but not on the Nasdaq National Market) or quoted by a recognized
       securities dealer but selling prices are not reported, its Fair Market
       Value shall be the mean between the high and low asked prices for the
       Common Stock on the date of determination or, if there are no quoted
       prices on the date of determination, on the last day on which there are
       quoted prices prior to the date of determination.
 
           (iii) In the absence of an established market for the Common Stock,
       the Fair Market Value thereof shall be determined in good faith by the
       Administrator.
 
                                      B-6
<PAGE>
        "INITIAL OPTION" means an Option granted to a Non-Employee Director
    pursuant to Section 4(a)(i) of the Plan.
 
        "NON-EMPLOYEE DIRECTOR" means a member of the Board who is not an
    employee of the Company or any of its Subsidiaries.
 
        "OPTION" means an option to purchase shares of Common Stock awarded to a
    Non-Employee Director pursuant to the Plan and includes Initial Options and
    Annual Options.
 
        "PLAN" means the Apple Computer, Inc. 1997 Director Stock Option Plan.
 
        "SECTION 3 LIMIT" shall have the meaning set forth in Section 3 of the
    Plan.
 
        "SUBSIDIARY" means any corporation which is a "subsidiary corporation"
    within the meaning of Section 424(f) of the Code with respect to the
    Company.
 
                                      B-7
<PAGE>
   
                                                                      APPENDIX C
    
 
   
                              APPLE COMPUTER, INC.
                       1998 EXECUTIVE OFFICER STOCK PLAN
    
 
   
    1.  PURPOSES OF THE PLAN.  The purposes of this Stock Plan are:
    
 
   
       - to attract and retain the best available personnel for positions of
         substantial responsibility;
    
 
   
       - to provide additional incentive to the Chairman and/or Executive
         Officers and other key employees; and
    
 
   
       - to promote the success of the Company's business.
    
 
   
    Options granted under the Plan may be Incentive Stock Options (as defined
under Section 422 of the Code) or Nonstatutory Stock Options, as determined by
the Administrator at the time of grant. Stock appreciation rights ("SARs") may
be granted under the Plan in connection with Options or independently of
Options. Stock Purchase Rights may also be granted under the Plan.
    
 
   
    2.  DEFINITIONS.  As used herein, the following definitions shall apply:
    
 
   
        (a) "ADMINISTRATOR" means the Board or any of its Committees as shall be
    administering the Plan, in accordance with Section 4 of the Plan.
    
 
   
        (b) "AGREEMENT" means an agreement between the Company and an Optionee
    evidencing the terms and conditions of an individual Option, SAR or Stock
    Purchase Right grant. The Agreement is subject to the terms and conditions
    of the Plan.
    
 
   
        (c) "APPLICABLE LAWS" means the requirements relating to the
    administration of stock option plans under U.S. state corporate laws, U.S.
    federal and state securities laws, the Code, any stock exchange or quotation
    system on which the Common Stock is listed or quoted and the applicable laws
    of any foreign country or jurisdiction where Options, SARs or Stock Purchase
    Rights are, or will be, granted under the Plan.
    
 
   
        (d) "BOARD" means the Board of Directors of the Company.
    
 
   
        (e) "CHAIRMAN" means the Chairman of the Board.
    
 
   
        (f) "CODE" means the Internal Revenue Code of 1986, as amended.
    
 
   
        (g) "COMMITTEE" means a committee of Directors appointed by the Board in
    accordance with Section 4 of the Plan.
    
 
   
        (h) "COMMON STOCK" means the common stock of the Company.
    
 
   
        (i) "COMPANY" means Apple Computer, Inc., a California corporation.
    
 
   
        (j) "CONTINUOUS STATUS AS CHAIRMAN" unless determined otherwise by the
    Administrator, means the absence of any interruption or termination as
    Chairman of the Board with the Company. Continuous Status as Chairman shall
    not be considered interrupted in the case of medical leave, military leave,
    family leave, or any other leave of absence approved by the Administrator,
    provided, in each case, that such leave does not result in termination as
    Chairman with the Company. Neither service as a Director nor payment of a
    director's fee by the Company shall be sufficient to constitute status as
    "Chairman" by the Company.
    
 
   
        (k) "CONTINUOUS STATUS AS AN EMPLOYEE" means the absence of any
    interruption or termination of the employment relationship with the Company
    or any Subsidiary. Continuous Status as an Employee shall not be considered
    interrupted in the case of (i) medical leave, military leave, family leave,
    or any other leave of absence approved by the Administrator, provided, in
    each case, that such leave does not result in termination of the employment
    relationship with the Company or any Subsidiary, as the case may be, under
    the terms of the respective Company policy for such leave; or (ii) in the
    case of transfers between locations of the Company or between the Company,
    its Subsidiaries, or its
    
<PAGE>
   
    successor. For purposes of Incentive Stock Options, no such leave may exceed
    ninety days, unless reemployment upon expiration of such leave is guaranteed
    by statute or contract. If reemployment upon expiration of a leave of
    absence approved by the Company is not so guaranteed, on the 91st day of
    such leave any Incentive Stock Option held by the Optionee shall cease to be
    treated as an Incentive Stock Option and shall be treated for tax purposes
    as a Nonstatutory Stock Option. Neither service as a Chairman nor as a
    Director nor payment of a director's fee by the Company shall be sufficient
    to constitute "employment" by the Company.
    
 
   
        (l) "DIRECTOR" means a member of the Board.
    
 
   
        (m) "EMPLOYEE" means any person employed by the Company or any Parent or
    Subsidiary of the Company subject to (k) above.
    
 
   
        (n) "EXCHANGE ACT" means the Securities Exchange Act of 1934, as
    amended.
    
 
   
        (o) "EXECUTIVE OFFICER" means any person who is an officer of the
    Company within the meaning of Section 16 of the Exchange Act and the rules
    and regulations promulgated thereunder.
    
 
   
        (p) "FAIR MARKET VALUE" means, as of any date, the value of Common Stock
    determined as follows:
    
 
   
            (i) If the Common Stock is listed on any established stock exchange
       or a national market system, including without limitation the Nasdaq
       National Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market,
       its Fair Market Value shall be the closing sales price for such stock (or
       the closing bid, if no sales were reported) as quoted on such exchange or
       system, on the date of determination or, if the date of determination is
       not a trading day, the immediately preceding trading day, as reported in
       THE WALL STREET JOURNAL or such other source as the Administrator deems
       reliable;
    
 
   
            (ii) If the Common Stock is regularly quoted by a recognized
       securities dealer but selling prices are not reported, the Fair Market
       Value of a Share of Common Stock shall be the mean between the high bid
       and low asked prices for the Common Stock on the date of determination
       or, if there are no quoted prices on the date of determination, on the
       last day on which there are quoted prices prior to the date of
       determination, as reported in THE WALL STREET JOURNAL or such other
       source as the Administrator deems reliable; or
    
 
   
           (iii) In the absence of an established market for the Common Stock,
       the Fair Market Value shall be determined in good faith by the
       Administrator.
    
 
   
        (q) "INCENTIVE STOCK OPTION" means an Option intended to qualify as an
    incentive stock option within the meaning of Section 422 of the Code and the
    regulations promulgated thereunder and is expressly designated by the
    Administrator at the time of grant as an incentive stock option.
    
 
   
        (r) "NONSTATUTORY STOCK OPTION" means an Option not intended to qualify
    as an Incentive Stock Option.
    
 
   
        (s) "OPTION" means a stock option granted pursuant to the Plan.
    
 
   
        (t) "OPTIONED STOCK" means the Common Stock subject to an Option, SAR or
    Stock Purchase Right.
    
 
   
        (u) "OPTIONEE" means the holder of an outstanding Option, SAR or Stock
    Purchase Right.
    
 
   
        (v) "PARENT" means a "parent corporation," whether now or hereafter
    existing, as defined in Section 424(e) of the Code.
    
 
   
        (w) "PLAN" means this 1998 Executive Officer Stock Plan.
    
 
                                      C-2
<PAGE>
   
        (x) "RESTRICTED STOCK" means shares of Common Stock acquired pursuant to
    a grant of Stock Purchase Rights under Section 12 of the Plan.
    
 
   
        (y) "RULE 16B-3" means Rule 16b-3 of the Exchange Act or any successor
    to Rule 16b-3, as in effect when discretion is being exercised with respect
    to the Plan.
    
 
   
        (z) "SAR" means a stock appreciation right granted pursuant to Section
    10 below.
    
 
   
        (aa) "SECTION 16(B)" means Section 16(b) of the Exchange Act.
    
 
   
        (bb) "SHARE" means a share of the Common Stock, as adjusted in
    accordance with Section 15 of the Plan.
    
 
   
        (cc) "STOCK PURCHASE RIGHT" means the right to purchase Common Stock
    pursuant to Section 12 of the Plan, as evidenced by an Agreement.
    
 
   
        (dd) "SUBSIDIARY" means a "subsidiary corporation", whether now or
    hereafter existing, as defined in Section 424(f) of the Code.
    
 
   
    3.  STOCK SUBJECT TO THE PLAN.  Subject to the provisions of Section 15 of
the Plan, the maximum aggregate number of Shares which may be optioned and sold
under the Plan or for which SARs or Stock Purchase Rights may be granted and
exercised is 17,000,000 Shares. The Shares may be authorized, but unissued, or
reacquired Common Stock.
    
 
   
    In the discretion of the Administrator, any or all of the Shares authorized
under the Plan may be subject to SARs issued pursuant to the Plan.
    
 
   
    If an Option, SAR or Stock Purchase Right issued under the Plan should
expire or become unexercisable for any reason without having been exercised in
full, the unpurchased Shares which were subject thereto shall become available
for other Options, SARs or Stock Purchase Rights under this Plan (unless the
Plan has terminated); however, should the Company reacquire Shares which were
issued pursuant to the exercise of an Option or SAR, such Shares shall not
become available for future grant under the Plan. If Shares of Restricted Stock
are repurchased by the Company at their original purchase price, such shares
shall become available for future grant under the Plan.
    
 
   
    4.  ADMINISTRATION OF THE PLAN.
    
 
   
        (a)  PROCEDURE.
    
 
   
            (i)  MULTIPLE ADMINISTRATIVE BODIES.  If permitted by Rule 16b-3
       promulgated under the Exchange Act or any successor rule thereto, as in
       effect at the time that discretion is being exercised with respect to the
       Plan, and by the legal requirements of the Applicable Laws relating to
       the administration of stock plans such as the Plan, if any, the Plan may
       (but need not) be administered by different administrative bodies with
       respect to (A) Directors who are not Employees, (B) Directors who are
       Employees, (C) Officers who are not Directors and (D) Employees who are
       neither Directors nor Officers.
    
 
   
            (ii)  SECTION 162(M).  To the extent that the Administrator
       determines it to be desirable to qualify Options or SARs granted
       hereunder as "performance-based compensation" within the meaning of
       Section 162(m) of the Code, the Plan shall be administered by a Committee
       of two or more "outside directors" within the meaning of Section 162(m)
       of the Code.
    
 
   
           (iii)  RULE 16B-3.  To the extent desirable to qualify transactions
       hereunder as exempt under Rule 16b-3, the transactions contemplated
       hereunder shall be structured to satisfy the requirements for exemption
       under Rule 16b-3.
    
 
                                      C-3
<PAGE>
   
            (iv)  OTHER ADMINISTRATION.  Other than as provided above, the Plan
       shall be administered by (A) the Board or (B) a Committee, which
       committee shall be constituted to satisfy Applicable Laws.
    
 
   
        (b)  POWERS OF THE ADMINISTRATOR.  Subject to the provisions of the
    Plan, and in the case of a Committee, subject to the specific duties
    delegated by the Board to such Committee, the Administrator shall have the
    authority, in its discretion:
    
 
   
            (i) to determine the Fair Market Value;
    
 
   
            (ii) to select the person(s) to whom Options, SARs and Stock
       Purchase Rights may be granted hereunder;
    
 
   
           (iii) to determine the number of shares of Common Stock to be covered
       by each Option, SAR or Stock Purchase Right granted hereunder;
    
 
   
            (iv) to approve forms of agreement for use under the Plan;
    
 
   
            (v) to determine the terms and conditions, not inconsistent with the
       terms of the Plan, of any Option, SAR or Stock Purchase Right granted
       hereunder. Such terms and conditions include, but are not limited to, the
       exercise price, the date of grant, the time or times when Options, SARs
       or Stock Purchase Rights may be exercised (which may be based on
       performance criteria), any vesting acceleration or waiver of forfeiture
       restrictions, and any restriction or limitation regarding any Option, SAR
       or Stock Purchase Right or the shares of Common Stock relating thereto,
       based in each case on such factors as the Administrator, in its sole
       discretion, shall determine;
    
 
   
            (vi) to reduce the exercise price of any Option, SAR or Stock
       Purchase Right to the then current Fair Market Value if the Fair Market
       Value of the Common Stock covered by such Option, SAR or Stock Purchase
       Right shall have declined since the date the Option, SAR or Stock
       Purchase Right was granted;
    
 
   
           (vii) to construe and interpret the terms of the Plan and awards
       granted pursuant to the Plan;
    
 
   
          (viii) to prescribe, amend and rescind rules and regulations relating
       to the Plan, including rules and regulations relating to sub-plans
       established for the purpose of qualifying for preferred tax treatment
       under foreign tax laws;
    
 
   
            (ix) to modify or amend each Option, SAR or Stock Purchase Right
       (subject to Section 17(c) of the Plan), including the discretionary
       authority to extend the post-termination exercisability period of Options
       longer than is otherwise provided for in the Plan;
    
 
   
            (x) to allow Optionees to satisfy withholding tax obligations by
       electing to have the Company withhold from the Shares to be issued upon
       exercise of an Option, SAR or Stock Purchase Right that number of Shares
       having a Fair Market Value equal to the amount required to be withheld.
       The Fair Market Value of the Shares to be withheld shall be determined on
       the date that the amount of tax to be withheld is to be determined. All
       elections by an Optionee to have Shares withheld for this purpose shall
       be made in such form and under such conditions as the Administrator may
       deem necessary or advisable;
    
 
   
            (xi) to authorize any person to execute on behalf of the Company any
       instrument required to effect the grant of an Option, SAR or Stock
       Purchase Right previously granted by the Administrator; and
    
 
   
           (xii) to make all other determinations deemed necessary or advisable
       for administering the Plan.
    
 
                                      C-4
<PAGE>
   
        (c)  EFFECT OF ADMINISTRATOR'S DECISION.  The Administrator's decisions,
    determinations and interpretations shall be final and binding on all
    Optionees and any other holders of Options, SARs or Stock Purchase Rights.
    
 
   
    5.  ELIGIBILITY.  Nonstatutory Stock Options, SARs and Stock Purchase Rights
may be granted to the Chairman, Executive Officers and other key employees or to
such other individuals as determined by the Administrator whom the Company has
offered a position of Chairman or Executive Officer. Incentive Stock Options may
be granted only to Executive Officers and other key employees.
    
 
   
    6.  LIMITATIONS.
    
 
   
        (a) Each Option shall be designated in the Agreement as either an
    Incentive Stock Option or a Nonstatutory Stock Option. However,
    notwithstanding such designation, to the extent that the aggregate Fair
    Market Value of the Shares with respect to which Incentive Stock Options are
    exercisable for the first time by the Optionee during any calendar year
    (under all plans of the Company and any Parent or Subsidiary) exceeds
    $100,000, such Options shall be treated as Nonstatutory Stock Options. For
    purposes of this Section 6(a), Incentive Stock Options shall be taken into
    account in the order in which they were granted. The Fair Market Value of
    the Shares shall be determined as of the time the Option with respect to
    such Shares is granted.
    
 
   
        (b) Neither the Plan nor any Option, SAR or Stock Purchase Right shall
    confer upon an Optionee any right with respect to continuing the Optionee's
    relationship as an Employee with or Chairman of the Company, nor shall they
    interfere in any way with the Optionee's right or the Company's right to
    terminate such relationship at any time, with or without cause.
    
 
   
        (c) The following limitations shall apply to grants of Options and SARs:
    
 
   
            (i) No participant shall be granted, in any fiscal year of the
       Company, Options or SARs to purchase more than 17,000,000 Shares;
    
 
   
            (ii) The foregoing limitations shall be adjusted proportionately in
       connection with any change in the Company's capitalization as described
       in Section 15;
    
 
   
           (iii) If an Option or SAR is canceled in the same fiscal year of the
       Company in which it was granted (other than in connection with a
       transaction described in Section 15), the canceled Option will be counted
       against the limits set forth in subsections (i) above. For this purpose,
       if the exercise price of an Option or SAR is reduced, the transaction
       will be treated as a cancellation of the Option or SAR and the grant of a
       new Option or SAR.
    
 
   
    7.  TERM OF PLAN.  Subject to Section 21 of the Plan, the Plan shall become
effective upon its adoption by the Board. It shall continue in effect for a term
of ten (10) years unless terminated earlier under Section 16 of the Plan.
    
 
   
    8.  TERM OF OPTION.  The term of each Option shall be stated in the
Agreement. In the case of an Incentive Stock Option, the term shall be ten (10)
years from the date of grant or such shorter term as may be provided in the
Agreement. Moreover, in the case of an Incentive Stock Option granted to an
Optionee who, at the time the Incentive Stock Option is granted, owns stock
representing more than ten percent (10%) of the total combined voting power of
all classes of stock of the Company or any Parent or Subsidiary, the term of the
Incentive Stock Option shall be five (5) years from the date of grant or such
shorter term as may be provided in the Agreement.
    
 
                                      C-5
<PAGE>
   
    9.  OPTION EXERCISE PRICE AND CONSIDERATION.
    
 
   
        (a)  EXERCISE PRICE.  The per share exercise price for the Shares to be
    issued pursuant to exercise of an Option shall be determined by the
    Administrator, subject to the following:
    
 
   
            (i) In the case of an Incentive Stock Option;
    
 
   
               (A) granted to an Employee who, at the time the Incentive Stock
           Option is granted, owns stock representing more than ten percent
           (10%) of the voting power of all classes of stock of the Company or
           any Parent or Subsidiary, the per Share exercise price shall be no
           less than 110% of the Fair Market Value per Share on the date of
           grant; or
    
 
   
               (B) granted to any Employee other than an Employee described in
           paragraph (A) immediately above, the per Share exercise price shall
           be no less than 100% of the Fair Market Value per Share on the date
           of grant;
    
 
   
            (ii) In the case of a Nonstatutory Stock Option, the per Share
       exercise price shall be determined by the Administrator. In the case of a
       Nonstatutory Stock Option intended to qualify as "performance-based
       compensation" within the meaning of Section 162(m) of the Code, the per
       Share exercise price shall be no less than 100% of the Fair Market Value
       per Share on the date of grant;
    
 
   
           (iii) Notwithstanding the foregoing, Options may be granted with a
       per Share exercise price of less than 100% of the Fair Market Value per
       Share on the date of grant as determined by the Administrator or pursuant
       to a merger or other corporate transaction.
    
 
   
        (b)  WAITING PERIOD AND EXERCISE DATES.  At the time an Option is
    granted, the Administrator shall fix the period within which the Option may
    be exercised and shall determine any conditions which must be satisfied
    before the Option may be exercised.
    
 
   
        (c)  FORM OF CONSIDERATION.  The Administrator shall determine the
    acceptable form of consideration for exercising an Option, including the
    method of payment. In the case of an Incentive Stock Option, the
    Administrator shall determine the acceptable form of consideration at the
    time of grant. Such consideration may consist entirely of:
    
 
   
            (i) cash;
    
 
   
            (ii) check;
    
 
   
           (iii) promissory note;
    
 
   
            (iv) other Shares which (A) in the case of Shares acquired upon
       exercise of an option, have been owned by the Optionee for more than six
       months on the date of surrender, and (B) have a Fair Market Value on the
       date of surrender equal to the aggregate exercise price of the Shares as
       to which said Option shall be exercised;
    
 
   
            (v) consideration received by the Company under a cashless exercise
       program implemented by the Company in connection with the Plan;
    
 
   
            (vi) a reduction in the amount of any Company liability to the
       Optionee, including any liability attributable to the Optionee's
       participation in any Company-sponsored deferred compensation program or
       arrangement;
    
 
   
           (vii) any combination of the foregoing methods of payment; or
    
 
   
          (viii) such other consideration and method of payment for the issuance
       of Shares to the extent permitted by Applicable Laws.
    
 
                                      C-6
<PAGE>
   
    10.  STOCK APPRECIATION RIGHTS.
    
 
   
        (a)  GRANTED IN CONNECTION WITH OPTIONS.  At the sole discretion of the
    Administrator, SARs may be granted in connection with all or any part of an
    Option, either concurrently with the grant of the Option or at any time
    thereafter during the term of the Option. The following provisions apply to
    SARs that are granted in connection with Options:
    
 
   
            (i) The SAR shall entitle the Optionee to exercise the SAR by
       surrendering to the Company unexercised a portion of the related Option.
       The Optionee shall receive in exchange from the Company an amount equal
       to the excess of (x) the Fair Market Value on the date of exercise of the
       SAR of the Common Stock covered by the surrendered portion of the related
       Option over (y) the exercise price of the Common Stock covered by the
       surrendered portion of the related Option. Notwithstanding the foregoing,
       the Administrator may place limits on the amount that may be paid upon
       exercise of a SAR; provided, however, that such limit shall not restrict
       the exercisability of the related Option;
    
 
   
            (ii) When a SAR is exercised, the related Option, to the extent
       surrendered, shall no longer be exercisable;
    
 
   
           (iii) A SAR shall be exercisable only when and to the extent that the
       related Option is exercisable and shall expire no later than the date on
       which the related Option expires; and
    
 
   
            (iv) A SAR may only be exercised at a time when the Fair Market
       Value of the Common Stock covered by the related Option exceeds the
       exercise price of the Common Stock covered by the related Option.
    
 
   
        (b)  INDEPENDENT SARS.  At the sole discretion of the Administrator,
    SARs may be granted without related Options. The following provisions apply
    to SARs that are not granted in connection with Options:
    
 
   
            (i) The SAR shall entitle the Optionee, by exercising the SAR, to
       receive from the Company an amount equal to the excess of (x) the Fair
       Market Value of the Common Stock covered by exercised portion of the SAR,
       as of the date of such exercise, over (y) the Fair Market Value of the
       Common Stock covered by the exercised portion of the SAR, as of the date
       on which the SAR was granted; provided, however, that the Administrator
       may place limits on the amount that may be paid upon exercise of a SAR;
       and
    
 
   
            (ii) SARs shall be exercisable, in whole or in part, at such times
       as the Administrator shall specify in the Optionee's Agreement.
    
 
   
        (c)  FORM OF PAYMENT.  The Company's obligation arising upon the
    exercise of a SAR may be paid in Common Stock or in cash, or in any
    combination of Common Stock and cash, as the Administrator, in its sole
    discretion, may determine. Shares issued upon the exercise of a SAR shall be
    valued at their Fair Market Value as of the date of exercise.
    
 
   
        (d)  RULE 16B-3.  SARs granted hereunder shall contain such additional
    restrictions as may be required to be contained in the Plan or Agreement in
    order for the SAR to qualify for the maximum exemption provided by Rule
    16b-3.
    
 
   
    11.  EXERCISE OF OPTION OR SAR.
    
 
   
        (a)  PROCEDURE FOR EXERCISE; RIGHTS AS A SHAREHOLDER.  Any Option or SAR
    granted hereunder shall be exercisable according to the terms of the Plan
    and at such times and under such conditions as determined by the
    Administrator and set forth in the Agreement. An Option may not be exercised
    for a fraction of a Share.
    
 
                                      C-7
<PAGE>
   
        An Option or SAR shall be deemed exercised when the Company receives:
    (i) written or electronic notice of exercise (in accordance with the terms
    of the Option or SAR) from the person entitled to exercise the Option or
    SAR, and (ii) full payment for the Shares with respect to which the Option
    is exercised. Full payment may consist of any consideration and method of
    payment authorized by the Administrator and permitted by the Agreement and
    the Plan. Shares issued upon exercise of an Option shall be issued in the
    name of the Optionee or, if requested by the Optionee, in the name of the
    Optionee and his or her spouse. Until the Shares are issued (as evidenced by
    the appropriate entry on the books of the Company or of a duly authorized
    transfer agent of the Company), no right to vote or receive dividends or any
    other rights as a shareholder shall exist with respect to the Optioned
    Stock, notwithstanding the exercise of the Option. The Company shall issue
    (or cause to be issued) such Shares promptly after the Option is exercised.
    No adjustment will be made for a dividend or other right for which the
    record date is prior to the date the Shares are issued, except as provided
    in Section 15 of the Plan.
    
 
   
        Exercising an Option in any manner shall decrease the number of Shares
    thereafter available, both for purposes of the Plan and for sale under the
    Option, by the number of Shares as to which the Option is exercised.
    Exercise of a SAR in any manner shall, to the extent the SAR is exercised,
    result in a decrease in the number of Shares which thereafter shall be
    available for purposes of the Plan, and the SAR shall cease to be
    exercisable to the extent it has been exercised.
    
 
   
        (b)  TERMINATION OF CONTINUOUS STATUS AS CHAIRMAN.  Upon termination of
    an Optionee's Continuous Status as Chairman (other than termination by
    reason of the Optionee's death), the Optionee may, but only within ninety
    (90) days after the date of such termination, exercise his or her Option or
    SAR to the extent that it was exercisable at the date of such termination.
    Notwithstanding the foregoing, however, an Option or SAR may not be
    exercised after the date the Option or SAR would otherwise expire by its
    terms due to the passage of time from the date of grant.
    
 
   
        (c)  TERMINATION OF CONTINUOUS EMPLOYMENT.  Upon termination of an
    Optionee's Continuous Status as Employee (other than termination by reason
    of the Optionee's death), the Optionee may, but only within ninety (90) days
    after the date of such termination, exercise his or her Option or SAR to the
    extent that it was exercisable at the date of such termination.
    Notwithstanding the foregoing, however, an Option or SAR may not be
    exercised after the date the Option or SAR would otherwise expire by its
    terms due to the passage of time from the date of grant.
    
 
   
        (d)  DEATH OF OPTIONEE.  If an Optionee dies (i) while an Employee or
    Chairman, the Option or SAR may be exercised at any time within six (6)
    months (or such other period of time not exceeding twelve (12) months as
    determined by the Administrator) following the date of death by the
    Optionee's estate or by a person who acquired the right to exercise the
    Option by bequest or inheritance, but only to the extent of the right to
    exercise that would have accrued had the Optionee continued living and
    terminated his or her employment six (6) months (or such other period of
    time not exceeding twelve (12) months as determined by the Administrator)
    after the date of death; or (ii) within ninety (90) days after the
    termination of Continuous Status as an Employee or Chairman, the Option or
    SAR may be exercised, at any time within six (6) months (or such other
    period of time not exceeding twelve (12) months as determined by the
    Administrator) following the date of death by the Optionee's estate or by a
    person who acquired the right to exercise the Option or SAR by bequest or
    inheritance, but only to the extent of the right to exercise that had
    accrued at the date of termination. If the Option or SAR is not so exercised
    within the time specified herein, the Option or SAR shall terminate, and the
    Shares covered by such Option or SAR shall revert to the Plan.
    
 
   
        Notwithstanding the foregoing, however, an Option or SAR may not be
    exercised after the date the Option or SAR would otherwise expire by its
    terms due to the passage of time from the date of grant.
    
 
                                      C-8
<PAGE>
   
        (e)  BUYOUT PROVISIONS.  The Administrator may at any time offer to buy
    out for a payment in cash or Shares an Option or SAR previously granted
    based on such terms and conditions as the Administrator shall establish and
    communicate to the Optionee at the time that such offer is made.
    
 
   
    12.  STOCK PURCHASE RIGHTS.
    
 
   
        (a)  RIGHTS TO PURCHASE.  Stock Purchase Rights may be issued either
    alone, in addition to, or in tandem with other awards granted under the Plan
    and/or cash awards made outside of the Plan. After the Administrator
    determines that it will offer Stock Purchase Rights under the Plan, it shall
    advise the Optionee in writing or electronically, of the terms, conditions
    and restrictions related to the offer, including the number of Shares that
    the Optionee shall be entitled to purchase, the price to be paid, and the
    time within which the Optionee must accept such offer. The offer shall be
    accepted by execution of an Agreement in the form determined by the
    Administrator.
    
 
   
        (b)  REPURCHASE OPTION.  Unless the Administrator determines otherwise,
    the Agreement shall grant the Company a repurchase option exercisable upon
    the voluntary or involuntary termination of the purchaser's service with the
    Company for any reason (including death or Disability). The purchase price
    for Shares repurchased pursuant to the Agreement shall be the original price
    paid by the purchaser and may be paid by cancellation of any indebtedness of
    the purchaser to the Company. The repurchase option shall lapse at a rate
    determined by the Administrator.
    
 
   
        (c)  OTHER PROVISIONS.  The Agreement shall contain such other terms,
    provisions and conditions not inconsistent with the Plan as may be
    determined by the Administrator in its sole discretion.
    
 
   
        (d)  RIGHTS AS A SHAREHOLDER.  Once the Stock Purchase Right is
    exercised, the purchaser shall have the rights equivalent to those of a
    shareholder, and shall be a shareholder when his or her purchase is entered
    upon the records of the duly authorized transfer agent of the Company. No
    adjustment will be made for a dividend or other right for which the record
    date is prior to the date the Stock Purchase Right is exercised, except as
    provided in Section 15 of the Plan.
    
 
   
    13.  TRANSFERABILITY OF OPTIONS, SARS AND STOCK PURCHASE RIGHTS.  Unless
determined otherwise by the Administrator, an Option, SAR or Stock Purchase
Right may not be sold, pledged, assigned, hypothecated, transferred, or disposed
of in any manner other than by will or by the laws of descent or distribution or
pursuant to a qualified domestic relations order as defined by the Code or Title
1 of the Employee Retirement Income Security Act, and may be exercised, during
the lifetime of the Optionee, only by the Optionee. If the Administrator makes
an Option, SAR or Stock Purchase Right transferable, such Option, SAR or Stock
Purchase Right shall contain such additional terms and conditions as the
Administrator deems appropriate.
    
 
   
    14.  STOCK WITHHOLDING TO SATISFY WITHHOLDING TAX OBLIGATIONS.  When an
Optionee incurs tax liability in connection with the exercise of an Option, SAR
or Stock Purchase Right, which tax liability is subject to tax withholding under
applicable tax laws, and the Optionee is obligated to pay the Company an amount
required to be withheld under applicable tax laws, the Optionee may satisfy the
withholding tax obligation (including, at the election of the Optionee, any
additional amount which the Optionee desires to have withheld in order to
satisfy in whole or in part the Optionee's full estimated tax in connection with
the exercise) by electing to have the Company withhold from the Shares to be
issued upon exercise of the Option, or the Shares to be issued upon exercise of
the SAR or Stock Purchase Right, if any, that number of Shares having a Fair
Market Value equal to the amount required to be withheld (and any additional
amount desired to be withheld, as aforesaid). The Fair Market Value of the
Shares to be withheld shall be determined on the date that the amount of tax to
be withheld is to be determined (the "Tax Date").
    
 
   
    All elections by an Optionee to have Shares withheld for this purpose shall
be made in writing in a form acceptable to the Administrator and shall be
subject to the following restrictions:
    
 
   
        (i) the election must be made on or prior to the applicable Tax Date;
    and
    
 
                                      C-9
<PAGE>
   
        (ii) all elections shall be subject to the consent or disapproval of the
    Administrator.
    
 
   
    In the event the election to have Shares withheld is made by an Optionee and
the Tax Date is deferred under Section 83 of the Code because no election is
filed under Section 83(b) of the Code, the Optionee shall receive the full
number of Shares with respect to which the Option, SAR or Stock Purchase Right
is exercised but such Optionee shall be unconditionally obligated to tender back
to the Company the proper number of Shares on the Tax Date.
    
 
   
    15.  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION, DISSOLUTION, MERGER OR
ASSET SALE.
    
 
   
        (a)  CHANGES IN CAPITALIZATION.  Subject to any required action by the
    shareholders of the Company, the number of shares of Common Stock covered by
    each outstanding Option, SAR or Stock Purchase Right, and the number of
    shares of Common Stock which have been authorized for issuance under the
    Plan but as to which no Options, SARs or Stock Purchase Rights have yet been
    granted or which have been returned to the Plan upon cancellation or
    expiration of an Option, SAR or Stock Purchase Right, as well as the price
    per share of Common Stock covered by each such outstanding Option, SAR or
    Stock Purchase Right, shall be proportionately adjusted for any increase or
    decrease in the number of issued shares of Common Stock resulting from a
    stock split, reverse stock split, stock dividend, combination or
    reclassification of the Common Stock, or any other increase or decrease in
    the number of issued shares of Common Stock effected without receipt of
    consideration by the Company; provided, however, that conversion of any
    convertible securities of the Company shall not be deemed to have been
    "effected without receipt of consideration." Such adjustment shall be made
    by the Board, whose determination in that respect shall be final, binding
    and conclusive. Except as expressly provided herein, no issuance by the
    Company of shares of stock of any class, or securities convertible into
    shares of stock of any class, shall affect, and no adjustment by reason
    thereof shall be made with respect to, the number or price of shares of
    Common Stock subject to an Option, SAR or Stock Purchase Right.
    
 
   
        (b)  DISSOLUTION OR LIQUIDATION.  In the event of the proposed
    dissolution or liquidation of the Company, all outstanding Options, SARs and
    Stock Purchase Rights will terminate immediately prior to the consummation
    of such proposed action, unless otherwise provided by the Administrator. The
    Administrator may, in the exercise of its sole discretion in such instances,
    declare that any Option, SAR or Stock Purchase Right shall terminate as of a
    date fixed by the Administrator and give each Optionee the right to exercise
    his or her Option, SAR or Stock Purchase Right as to all or any part of the
    Optioned Stock, including Shares as to which the Option, SAR or Stock
    Purchase Right would not otherwise be exercisable.
    
 
   
        (c)  MERGER OR ASSET SALE.  Unless otherwise determined by the
    Administrator, in the event of a merger of the Company with or into another
    corporation, or the sale of substantially all of the assets of the Company,
    each outstanding Option, SAR and Stock Purchase Right shall be assumed or an
    equivalent option or right substituted by the successor corporation or a
    Parent or Subsidiary of the successor corporation. In the event that the
    successor corporation refuses to assume or substitute for the Option, SAR or
    Stock Purchase Right, the Optionee shall fully vest in and have the right to
    exercise the Option, SAR or Stock Purchase Right as to all of the Optioned
    Stock, including Shares as to which it would not otherwise be vested or
    exercisable. If an Option, SAR or Stock Purchase Right becomes fully vested
    and exercisable in lieu of assumption or substitution in the event of a
    merger or sale of assets, the Administrator shall notify the Optionee in
    writing or electronically that the Option, SAR or Stock Purchase Right shall
    be fully vested and exercisable for a period of thirty (30) days from the
    date of such notice, and the Option, SAR or Stock Purchase Right shall
    terminate upon the expiration of such period. For the purposes of this
    paragraph, the Option, SAR or Stock Purchase Right shall be considered
    assumed if, following the merger or sale of assets, the option or right
    confers the right to purchase or receive, for each Share of Optioned Stock
    subject to the Option, SAR or Stock Purchase Right immediately prior to the
    merger or sale of assets, the consideration (whether
    
 
                                      C-10
<PAGE>
   
    stock, cash, or other securities or property) received in the merger or sale
    of assets by holders of Common Stock for each Share held on the effective
    date of the transaction (and if holders were offered a choice of
    consideration, the type of consideration chosen by the holders of a majority
    of the outstanding Shares); provided, however, that if such consideration
    received in the merger or sale of assets is not solely common stock of the
    successor corporation or its Parent, the Administrator may, with the consent
    of the successor corporation, provide for the consideration to be received
    upon the exercise of the Option, SAR or Stock Purchase Right, for each Share
    of Optioned Stock subject to the Option, SAR or Stock Purchase Right, to be
    solely common stock of the successor corporation or its Parent equal in fair
    market value to the per share consideration received by holders of Common
    Stock in the merger or sale of assets.
    
 
   
        (d)  CHANGE IN CONTROL.  In the event of a "Change in Control" of the
    Company, as defined in paragraph (e) below, unless otherwise determined by
    the Administrator prior to the occurrence of such Change in Control, the
    following acceleration and valuation provisions shall apply:
    
 
   
            (i) Any Options, SARs and Stock Purchase Rights outstanding as of
       the date such Change in Control is determined to have occurred that are
       not yet exercisable and vested on such date shall become fully
       exercisable and vested; and
    
 
   
            (ii) The value of all outstanding Options, SARs and Stock Purchase
       Rights shall, unless otherwise determined by the Administrator at or
       after grant, be cashed-out. The amount at which such Options, SARs and
       Stock Purchase Rights shall be cashed out shall be equal to the excess of
       (x) the Change in Control Price (as defined below) over (y) the exercise
       price of the Common Stock covered by the Option, SAR or Stock Purchase
       Right. The cash-out proceeds shall be paid to the Optionee or, in the
       event of death of an Optionee prior to payment, to the estate of the
       Optionee or to a person who acquired the right to exercise the Option,
       SAR or Stock Purchase Right by bequest or inheritance.
    
 
   
        (e)  DEFINITION OF "CHANGE IN CONTROL".  For purposes of this Section
    15, a "Change in Control" means the happening of any of the following:
    
 
   
            (i) When any "person", as such term is used in Sections 13(d) and
       14(d) of the Exchange Act (other than the Company, a Subsidiary or a
       Company employee benefit plan, including any trustee of such plan acting
       as trustee) is or becomes the "beneficial owner" (as defined in Rule
       13d-3 under the Exchange Act), directly or indirectly, of securities of
       the Company representing fifty percent (50%) or more of the combined
       voting power of the Company's then outstanding securities; or
    
 
   
            (ii) The occurrence of a transaction requiring shareholder approval,
       and involving the sale of all or substantially all of the assets of the
       Company or the merger of the Company with or into another corporation.
    
 
   
        (f)  CHANGE IN CONTROL PRICE.  For purposes of this Section 15, "Change
    in Control Price" shall be, as determined by the Administrator, (i) the
    highest Fair Market Value at any time within the 60-day period immediately
    preceding the date of determination of the Change in Control Price by the
    Administrator (the "60-Day Period"), or (ii) the highest price paid or
    offered, as determined by the Administrator, in any bona fide transaction or
    bona fide offer related to the Change in Control of the Company, at any time
    within the 60-Day Period.
    
 
   
    16.  DATE OF GRANT.  The date of grant of an Option, SAR or Stock Purchase
Right shall be, for all purposes, the date on which the Administrator makes the
determination granting such Option, SAR or Stock Purchase Right, or such other
later date as is determined by the Administrator. Notice of the determination
shall be provided to each Optionee within a reasonable time after the date of
such grant.
    
 
                                      C-11
<PAGE>
   
    17.  AMENDMENT AND TERMINATION OF THE PLAN.
    
 
   
        (a)  AMENDMENT AND TERMINATION.  The Board may at any time amend, alter,
    suspend or terminate the Plan.
    
 
   
        (b)  SHAREHOLDER APPROVAL.  The Company shall obtain shareholder
    approval of any Plan amendment to the extent necessary and desirable to
    comply with Applicable Laws.
    
 
   
        (c)  EFFECT OF AMENDMENT OR TERMINATION.  No amendment, alteration,
    suspension or termination of the Plan shall impair the rights of any
    Optionee, unless mutually agreed otherwise between the Optionee and the
    Administrator, which agreement must be in writing and signed by the Optionee
    and the Company. Termination of the Plan shall not affect the
    Administrator's ability to exercise the powers granted to it hereunder with
    respect to Options, SARs or Stock Purchase Rights granted under the Plan
    prior to the date of such termination.
    
 
   
    18.  CONDITIONS UPON ISSUANCE OF SHARES.
    
 
   
        (a)  LEGAL COMPLIANCE.  Shares shall not be issued pursuant to the
    exercise of an Option, SAR or Stock Purchase Right unless the exercise of
    such Option, SAR or Stock Purchase Right and the issuance and delivery of
    such Shares shall comply with Applicable Laws and shall be further subject
    to the approval of counsel for the Company with respect to such compliance.
    
 
   
        (b)  INVESTMENT REPRESENTATIONS.  As a condition to the exercise of an
    Option, SAR or Stock Purchase Right, the Company may require the person
    exercising such Option, SAR or Stock Purchase Right to represent and warrant
    at the time of any such exercise that the Shares are being purchased only
    for investment and without any present intention to sell or distribute such
    Shares if, in the opinion of counsel for the Company, such a representation
    is required.
    
 
   
    19.  INABILITY TO OBTAIN AUTHORITY.  The inability of the Company to obtain
authority from any regulatory body having jurisdiction, which authority is
deemed by the Company's counsel to be necessary to the lawful issuance and sale
of any Shares hereunder, shall relieve the Company of any liability in respect
of the failure to issue or sell such Shares as to which such requisite authority
shall not have been obtained.
    
 
   
    20.  RESERVATION OF SHARES.  The Company, during the term of this Plan, will
at all times reserve and keep available such number of Shares as shall be
sufficient to satisfy the requirements of the Plan.
    
 
   
    21.  SHAREHOLDER APPROVAL.  The Plan shall be subject to approval by the
shareholders of the Company within twelve (12) months after the date the Plan is
adopted. Such shareholder approval shall be obtained in the manner and to the
degree required under Applicable Laws.
    
 
                                      C-12
<PAGE>
                             [APPLE COMPUTER LOGO]
 
   [LOGO]
  PRINTED ON RECYCLED PAPER
 
748-PS-98
<PAGE>


                              PROXY CARD

                          APPLE COMPUTER, INC.
 
       THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

    FOR THE ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON APRIL 22, 1998

   The undersigned shareholder of Apple Computer, Inc., a California 
corporation, hereby acknowledges receipt of the Notice of Annual Meeting of 
Shareholders and Proxy Statement with respect to the Annual Meeting of 
Shareholders of Apple Computer, Inc. to be held at  1 Infinite Loop, 
Cupertino, California 95014 on Wednesday, April 22, 1998 at 10:00 a.m., and 
hereby appoints Fred D. Anderson and Nancy R. Heinen, and each of them, 
proxies and attorneys-in-fact, each with power of substitution and 
revocation, and each with all powers that the undersigned would possess if 
personally present, to vote the Apple Computer, Inc. Common Stock of the 
undersigned at such meeting and any postponements or adjournments of such 
meeting, as set forth below, and in their discretion upon any other business 
that may properly come before the meeting (and any such postponements or 
adjournments).

   THIS PROXY WILL BE VOTED AS SPECIFIED OR, IF NO CHOICE IS SPECIFIED, FOR 
THE ELECTION OF THE NOMINEES, FOR PROPOSALS 2, 3, 4 AND 5 AND AS SAID PROXIES 
DEEM ADVISABLE ON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING 
AND ANY POSTPONEMENTS OR ADJOURNMENTS THEREOF.

               IMPORTANT - TO BE SIGNED AND DATED ON REVERSE SIDE


<PAGE>

                                     [MAP]


In the interest of saving time and money, Apple has opted to provide you with 
the enclosed Form 10-K for fiscal 1997 in lieu of producing a glossy annual 
report.

/X/ Please mark
    votes as in this
    example.

PLEASE VOTE, SIGN, DATE AND PROMPTLY
RETURN THIS CARD.

1. To elect three directors to Class II of the
   Company's Board of Directors.

NOMINEES: Steven P. Jobs, Lawrence J.
          Ellison and Edgar S. Woolard, Jr.

                       WITHHELD 
          FOR ALL      FROM ALL
          NOMINEES     NOMINEES
            / /          / /

/ /
   ---------------------------------------
   For all nominees except as noted above

   MARK HERE FOR   / /
   ADDRESS
   CHANGE AND
   NOTE BELOW

                                                          FOR  AGAINST  ABSTAIN
                                                          / /    / /      / /
2. To approve an amendment to the Company's 
   Restated Articles of Incorporation to eliminate 
   the classification of the Company's Board of 
   Directors and thereby ensure that each director 
   will stand for election annually.

3. To approve (i) the Apple Computer, Inc. 1997           / /    / /      / /
   Director Stock Option Plan, which provides for 
   the issuance of up to 400,000 shares of the 
   Company's Common Stock, and (ii) the grant 
   pursuant to a predecessor stock option plan for
   non-employee directors of 15,000 stock options 
   to each of Edgar S. Woolard, Jr. and Gareth 
   C.C. Chang, both non-employee directors of the 
   Company, and the reservation of 430,000 shares 
   of Common Stock in the aggregate for issuance 
   pursuant to the 1997 Director Stock Option Plan 
   and such grants.

4. To approve the Apple Computer, Inc. 1998               / /    / /      / /
   Executive Officer Stock Plan and the 
   reservation for issuance thereunder of 
   17,000,000 shares of Common Stock.

5. To ratify the appointment of KPMG Peat                 / /    / /      / /
   Marwick LLP as independent auditors of the 
   Company for fiscal year 1998.

6. To transact such other business as may                 / /    / /      / /
   properly come before the meeting or any 
   adjournment(s) thereof.

This proxy card should be signed by the shareholder(s) exactly as his or her
name(s) appear(s) hereon, dated and returned promptly in the enclosed
envelope. Persons signing in a fiduciary capacity should so indicate.If
shares are held by joint tenants or as community property, both persons
should sign.

Signature_____________ Date_________  Signature_________________Date_________


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