CERTIFIED GROCERS OF CALIFORNIA LTD
DEF 14A, 1995-01-03
GROCERIES, GENERAL LINE
Previous: OPPENHEIMER TARGET FUND, 497, 1995-01-03
Next: POLICY MANAGEMENT SYSTEMS CORP, 10-Q/A, 1995-01-03



<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
                      the Securities Exchange Act of 1934

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.142-12

                            CERTIFIED GROCERS OF CALIFORNIA, LTD.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                            CERTIFIED GROCERS OF CALIFORNIA, LTD.
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

/ /  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2)
/ /  $500 per  each party  to  the controversy  pursuant  to Exchange  Act  Rule
     14a-6(i)(3)
/ /  Fee   computed  on   table  below   per  Exchange   Act  Rules  14a-6(i)(4)
     and 0-11
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant to Exchange Act Rule 0-11:*
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
*    Set forth the amount on which the filing fee is calculated and state how it
     was determined.

/X/  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:
        $125.00
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>

                     CERTIFIED GROCERS OF CALIFORNIA, LTD.

                      STATEMENT REGARDING ADVISORY BALLOT

    The enclosed Advisory Ballot is solicited by the Nominating Committee of the
Board  of Directors  of Certified Grocers  of California,  Ltd. (the "Company").
This Statement, and  the enclosed  Advisory Ballot  and Candidates'  Statements,
were  first mailed to shareholders  on or about January  3, 1995. The address of
the principal executive office of the Company is 2601 South Eastern Avenue,  Los
Angeles, California 90040.

                  FUNCTION AND PURPOSE OF THE ADVISORY BALLOT

    At  the Company's  Annual Meeting  of Shareholders,  presently scheduled for
March 14, 1995,  the 15  members of  the Company's  Board of  Directors will  be
elected.  Twelve directors will be elected by the holders of the Company's Class
A Shares, and three directors  will be elected by  the holders of the  Company's
Class B Shares.

    In  connection with the Annual Meeting,  the Board of Directors will solicit
proxies. However, the enclosed Advisory Ballot is not a proxy, and at this  time
WE ARE NOT ASKING YOU FOR A PROXY AND YOU ARE REQUESTED NOT TO SEND US A PROXY.

    Pursuant to the Company's Bylaws, the Board of Directors annually appoints a
Nominating Committee to select the 15 persons who will be nominated by the Board
of  Directors for election  by the shareholders  to the Board  of Directors. The
enclosed Advisory Ballot is being solicited by the Nominating Committee from the
holders of the Company's  Class A Shares to  assist the Nominating Committee  in
selecting  the 12  persons who  will be  submitted as  nominees for  election as
directors by the holders of such shares. This Advisory Ballot is not being  used
by  the  Nominating Committee  in  connection with  its  selection of  the three
persons who  will be  submitted as  nominees for  election as  directors by  the
holders of the Company's Class B Shares.

    The  Advisory  Ballot contains  the  names of  21  persons, 15  of  whom are
incumbent directors  and  four of  whom  have been  designated  as  representing
Northern  California shareholders. Of the  four representing Northern California
shareholders, the Nominating Committee will  nominate for election at least  two
of  these persons  whether or not  they are  among the 12  persons receiving the
highest number of votes on the Advisory Ballot. The two to be nominated will  be
those  receiving  the  highest  number  of votes  from  among  the  four persons
designated  in  the   Advisory  Ballot  as   representing  Northern   California
shareholders.  With this exception, it is the policy of the Nominating Committee
to abide by  the results of  the vote on  the Advisory Ballot  and to select  as
nominees  for election to  the Board of  Directors the 12  persons receiving the
highest number of  votes. However, such  results are advisory  only and are  not
binding  on the  Nominating Committee, and  the Nominating Committee  may in its
discretion disregard the results, in whole  or in part, in making its  selection
of nominees.

    The  Nominating Committee will consider  the recommendations of shareholders
concerning persons to be included in the Advisory Ballot, and concerning persons
to be nominated for election by the holders of the Company's Class B Shares. The
Company's Bylaws require that a director be either an employee of the Company, a
shareholder, or  that the  director be  a member  of a  partnership which  is  a
shareholder,  or an  employee of a  corporation which is  a shareholder. Persons
recommended to the Nominating Committee can  be considered ONLY if they  satisfy
these requirements. All recommendations must be in writing and must be submitted
to   the  Nominating  Committee   on  or  before  September   1  of  each  year.
Recommendations should be submitted to  the Nominating Committee at the  address
of the Company's principal executive office set forth above.

                                       1
<PAGE>
                 ADVISORY BALLOT VOTING RIGHTS AND SOLICITATION

    As  of December 16, 1994, the Company  had outstanding 48,700 Class A Shares
held 100 shares each by  487 shareholders. If you were  the holder of record  of
Class  A Shares on that date, you may  vote on the enclosed Advisory Ballot. Set
forth below are  the persons  named in  the Advisory  Ballot, all  of whom  have
consented to being named in the Advisory Ballot. Incumbent directors are denoted
by  an  asterisk  and  persons designated  as  representing  Northern California
shareholders are denoted by the parenthetical letter "N".

<TABLE>
<S>                    <C>
Louis A. Amen*         Willard R. MacAloney*
John Berberian*        Jay McCormack*
Del Clegg, Jr. (N)     Louis Melillo
William C. Evans* (N)  Morrie Notrica*
John Fujieki, Jr.      Michael A. Provenzano*
Gene A. Fulton*        Edward J. Quijada
Lyle A. Hughes*        Allan Scharn*
Darioush Khaledi*      Farid (Mike) Shalabi
Mark Kidd* (N)         James R. Stump*
Leonard R. Leum*       Kenneth Young* (N)
Richard L. London
</TABLE>

    In voting on the Advisory Ballot, you are entitled to cast one vote each for
up to 12 of  the persons named in  the Advisory Ballot. While  you may vote  for
fewer  than 12 of the persons named in the Advisory Ballot, if you vote for more
than 12  of the  persons named,  your Advisory  Ballot will  be invalidated.  In
addition,  if you cast more  than one vote for any  person named in the Advisory
Ballot, only one vote will be counted  for that person and the additional  votes
will be disregarded.

    The return envelope accompanying the enclosed Advisory Ballot is marked with
a control number. THE ADVISORY BALLOT WILL NOT BE VALID UNLESS IT IS RETURNED IN
THE  ENVELOPE  PROVIDED AND  THE CONTROL  NUMBER  IS LEGIBLE.  TO BE  VALID, THE
ADVISORY BALLOT MUST BE RECEIVED ON OR BEFORE JANUARY 20, 1995.

    The Company's  independent  accountants,  Coopers &  Lybrand,  L.L.P.,  will
tabulate the vote on the Advisory Ballot.

    The  cost of soliciting the Advisory Ballots, consisting of the preparation,
printing, handling,  mailing  and  tabulation  of  the  Advisory  Ballots,  this
Statement and related material, will be paid by the Company.

                             PRINCIPAL STOCKHOLDERS

    As  of  December  16,  1994,  no  person is  known  by  the  Company  to own
beneficially more than five  percent (5%) of the  outstanding Class A Shares  of
the  Company, and the only shareholders known by the Company to own beneficially
more than 5%  of the outstanding  Class B Shares  of the Company  are Cala  Co.,
Alpha  Beta  Company  and  Bay  Area Warehouse  Stores,  Inc.  777  South Harbor
Boulevard, La Habra, California  90631 (35,313 Class  B Shares or  approximately
9.09%  of the outstanding Class B Shares)  (Cala Co., Alpha Beta Company and Bay
Area Warehouse Stores, Inc. are wholly  owned by Food 4 Less Supermarkets,  Inc.
which has the same address and is in turn wholly owned by The Yucaipa Companies,
250  West  First Street,  Suite 202,  Claremont,  California 91711);  and Hughes
Markets, Inc., 14005 Live Oak Avenue, Irwindale, California 91706 (30,346  Class
B Shares or approximately 7.82% of the outstanding Class B Shares).

                                       2
<PAGE>
              SECURITY OWNERSHIP AND OTHER INFORMATION CONCERNING
              MANAGEMENT AND PERSONS NAMED IN THE ADVISORY BALLOT

    The  following table  sets forth the  beneficial ownership  of the Company's
Class A Shares and Class B Shares, as of December 16, 1994, by each director  or
his  affiliated company, including  the directors elected by  the holders of the
Company's Class B Shares, by each person or his affiliated company named in  the
Advisory  Ballot who is not a director, and by all directors and such persons as
a group. No officer  of the Company  owns shares of any  class of the  Company's
stock.

<TABLE>
<CAPTION>
                                                              SHARES OWNED
                                            ------------------------------------------------
                                               CLASS A SHARES           CLASS B SHARES
                                            --------------------   -------------------------
                  NAME AND                   NO.     % OF TOTAL        NO.       % OF TOTAL
             AFFILIATED COMPANY             SHARES   OUTSTANDING     SHARES      OUTSTANDING
  ----------------------------------------  ------   -----------   -----------   -----------
  <S>                                       <C>      <C>           <C>           <C>
  Louis A. Amen
   Super A Foods, Inc.....................    100          0.21%         9,850         2.67%
  John Berberian
    Berberian Enterprises, Inc............    100          0.21%         7,615         2.06%
  Del Clegg, Jr.
    Alpine Colony Enterprises, Inc........    100          0.21%           746         0.20%
  William C. Evans
    Twain Harte Market, Inc. .............    100          0.21%           298         0.08%
  John Fujieki, Jr.
    Star Markets, Ltd.....................    100          0.21%         8,380         2.27%
  Gene A. Fulton
    Jensen's Complete Shopping, Inc. .....    100          0.21%         1,555         0.42%
  Lyle A. Hughes
    Yucaipa Food Fair, Inc.(1)............    100          0.21%           694         0.19%
  Roger K. Hughes
    Hughes Markets, Inc.(1)(2)............    100          0.21%        30,346         8.23%
  Darioush Khaledi
    K. V. Mart Co. .......................    100          0.21%        11,646         3.16%
  Mark Kidd
    Mar-Val Food Stores, Inc. ............    100          0.21%         1,675         0.45%
  Leonard R. Leum
    Pioneer Foods, Inc. ..................    100          0.21%         3,181         0.86%
  Richard L. London
    Major Market, Inc. ...................    100          0.21%         1,491         0.40%
  Willard R. MacAloney
    Mac Ber, Inc..........................    100          0.21%         2,523         0.68%
  Jay McCormack
    Alamo Market(3).......................    100          0.21%           732         0.20%
  Louis Melillo
    Louis Foods, Inc......................    100          0.21%           855         0.23%
  Morrie Notrica
    Joe Notrica, Inc. ....................    100          0.21%         7,542         2.04%
  Michael A. Provenzano
    Pro & Son's, Inc. ....................    100          0.21%           672         0.18%
  Edward J. Quijada
    Tresierras Brothers Corporation.......    100          0.21%         2,623         0.71%
  Allan Scharn
    Gelson's Markets(4)...................    100          0.21%         7,485         2.03%
  Farid (Mike) Shalabi
    R-Ranch Markets, Inc..................    100          0.21%         1,868         0.51%
</TABLE>

                                       3
<PAGE>
<TABLE>
<CAPTION>
                                                              SHARES OWNED
                                            ------------------------------------------------
                                               CLASS A SHARES           CLASS B SHARES
                                            --------------------   -------------------------
                  NAME AND                   NO.     % OF TOTAL        NO.       % OF TOTAL
             AFFILIATED COMPANY             SHARES   OUTSTANDING     SHARES      OUTSTANDING
  ----------------------------------------  ------   -----------   -----------   -----------
  <S>                                       <C>      <C>           <C>           <C>
  James R. Stump
    Stump's Market, Inc. .................    100          0.21%         1,866         0.51%
  Michael A. Webb
    SavMax Foods, Inc.(2).................    100          0.21%         8,410         2.28%
  Kenneth Young
    Jack Young's Supermarkets(5)..........    100          0.21%         2,649         0.12%
                                            ------          ---    -----------        -----
                                            2,300          4.72%       114,702        31.10%
                                            ------          ---    -----------        -----
                                            ------          ---    -----------        -----
<FN>
- ------------------------
(1)  Messrs. Lyle A. Hughes and Roger K. Hughes are unrelated.

(2)  Elected by holders of Class B Shares.

(3)  Mr.  McCormack also is affiliated with Glen  Avon Food, Inc. which owns 100
     Class A Shares.

(4)  These shares  are owned  by  Arden Mayfair,  Inc.,  the parent  company  of
     Gelson's Markets.

(5)  Mr.  Young also is affiliated with  Bakersfield Food City, Inc. dba Young's
     Markets which owns 100 Class A Shares and 343 Class B Shares. (0.09% of the
     outstanding Class B Shares).
</TABLE>

    During fiscal 1994, directors Jay McCormack and Kenneth Young each failed to
file timely with the  Securities and Exchange  Commission one report  respecting
his  beneficial ownership of Class A Shares, as required by Section 16(a) of the
Securities Exchange Act  of 1934. In  each case,  the late filing  related to  a
single transaction for which such filing was required.

    The  following  table  sets  forth the  present  directors  of  the Company,
including the directors elected by the holders of the Company's Class B  Shares,
the  year such  directors were  first elected to  the Board  of Directors, those
persons named in the Advisory Ballot who  are not directors of the Company,  and
certain other information.

<TABLE>
<CAPTION>
                                            YEAR
                                AGE AS OF   FIRST               PRINCIPAL OCCUPATION
             NAME               12/31/94   ELECTED               DURING LAST 5 YEARS
- ------------------------------  ---------  -------  ---------------------------------------------
<S>                             <C>        <C>      <C>
Louis A. Amen                      65       1974    President, Super A Foods, Inc.
John Berberian                     43       1991    President,   Berberian   Enterprises,   Inc.,
                                                     operating Jons Markets
Del Clegg, Jr.                     38        --     Vice President  and General  Manager,  Alpine
                                                     Colony  Enterprises, Inc.,  operating Cookie
                                                     Crock Market
William C. Evans                   62       1994    President, Twain Harte Market, Inc.
John Fujieki, Jr.                  45        --     Senior Vice President  of Star Markets,  Ltd.
                                                     since  1992; formerly Vice President/Special
                                                     Projects of Star Markets, Ltd.
Gene A. Fulton                     55       1994    President-Owner, Jensen's Complete  Shopping,
                                                     Inc., operating Jensen's Finest Foods
Lyle A. Hughes (1)                 57       1987    General  Manager,  Yucaipa  Food  Fair, Inc.,
                                                     operating Calimesa Food Fair
Roger K. Hughes (1)(2)             60       1985    Chairman of  the Board  and Director,  Hughes
                                                     Markets, Inc.
Darioush Khaledi                   48       1993    Chairman  of  the Board  and  Chief Executive
                                                     Officer, K. V. Mart Co., operating Top  Valu
                                                     Markets and Valu Plus Food Warehouse
Mark Kidd                          44       1992    President, Mar-Val Food Stores, Inc.
</TABLE>

                                       4
<PAGE>
<TABLE>
<CAPTION>
                                            YEAR
                                AGE AS OF   FIRST               PRINCIPAL OCCUPATION
             NAME               12/31/94   ELECTED               DURING LAST 5 YEARS
- ------------------------------  ---------  -------  ---------------------------------------------
<S>                             <C>        <C>      <C>
Leonard R. Leum                    68       1974    President,  Pioneer  Foods,  Inc.,  operating
                                                     Pioneer Supermarkets
Richard L. London                  59        --     President and Chief Executive Officer,  Major
                                                     Market, Inc.
Willard R. MacAloney               59       1981    President  and  Chief Executive  Officer, Mac
                                                     Ber, Inc., operating Jax Market
Jay McCormack                      44       1993    Owner-Operator, Alamo Market; Co-owner,  Glen
                                                     Avon Market
Louis Melillo                      68        --     President-Owner,   Louis  Foods  Supermarket;
                                                     President-Owner Fiesta Farms Market
Morrie Notrica                     65       1988    President and  Chief Operating  Officer,  Joe
                                                     Notrica,  Inc., operating  The Original 32nd
                                                     Street Market
Michael A. Provenzano              52       1986    President,  Pro  &  Son's,  Inc.,   operating
                                                     Southland    Market;   formerly   President,
                                                     Carlton's Market, Inc.
Edward J. Quijada                  47        --     Executive Vice President, Tresierras Brothers
                                                     Corporation
Allan Scharn                       59       1988    President, Gelson's Markets
Farid (Mike) Shalabi               34        --     President  and   Chief   Executive   Officer,
                                                     R-Ranch Markets, Inc.
James R. Stump                     56       1982    President, Stump's Market, Inc.
Michael A. Webb (2)                37       1992    President and Chief Executive Officer, SavMax
                                                     Foods, Inc.
Kenneth Young                      50       1994    Vice  President,  Jack  Young's Supermarkets;
                                                     Vice President, Bakersfield Food City,  Inc.
                                                     dba Young's Markets
<FN>
- ------------------------
(1)  Messrs. Lyle A. Hughes and Roger K. Hughes are unrelated.

(2)  Elected by holders of Class B Shares.
</TABLE>

                                       5
<PAGE>
                         BOARD MEETINGS AND COMMITTEES

    The  Board of Directors of  the Company held a  total of ten meetings during
the fiscal year  ended September  3, 1994. Each  incumbent director  who was  in
office  during such year  attended more than  75% of the  aggregate of the total
number of meetings of the board and  the total number of meetings held by  those
committees of the board on which he served.

    The  Company has an Audit Committee which presently consists of Lyle Hughes,
Leonard R. Leum and Kenneth Young, who are directors of the Company. Willard  R.
MacAloney,  Chairman of the Board  of Directors, is an  ex-officio member of the
Committee. This Committee, which met two times during the Company's last  fiscal
year,  is  primarily  responsible  for  approving  and  reviewing  the  services
performed by the Company's independent auditors, reviewing the annual results of
their audit,  and reviewing  the Company's  accounting practices  and system  of
internal accounting controls.

    The  Company  has a  Personnel  and Executive  Compensation  Committee which
presently consists of Louis A. Amen, Darioush Khaledi, Leonard R. Leum, James R.
Stump and  Michael  A.  Webb, who  are  directors  of the  Company.  Willard  R.
MacAloney,  Chairman of the Board of Directors,  is an ex-officio member of this
Committee. This Committee, which met five times during the Company's last fiscal
year, is responsible for reviewing salaries and other compensation  arrangements
of  all  officers  and for  making  recommendations  to the  Board  of Directors
concerning such matters.

    The Company has a Nominating Committee  which presently consists of Gene  A.
Fulton,  Mark Kidd,  Jay McCormack,  Morrie Notrica and  James R.  Stump who are
directors of  the  Company. Willard  R.  MacAloney,  Chairman of  the  Board  of
Directors,  and Alfred A. Plamann, President  and CEO, are ex-officio members of
this Committee. This Committee, which met  four times during the Company's  last
fiscal  year, is responsible for selecting nominees to be submitted by the Board
of Directors to the shareholders for election to the Board of Directors.

                COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    As noted under the  caption "Board Meetings  and Committees", the  Company's
Personnel   and  Executive  Compensation   Committee  (presently  consisting  of
Directors Louis A.  Amen, Darioush  Khaledi, Leonard  R. Leum,  James R.  Stump,
Michael  A. Webb, and  ex-officio member and  Chairman of the  Board, Willard R.
MacAloney)  is  responsible  for  reviewing  salaries  and  other   compensation
arrangements  of the officers  of the Company and  for making recommendations to
the Board of Directors concerning such matters.

    No member of the Personnel and  Executive Compensation Committee is, or  has
been  at any time in the  past, an officer or employee  of the Company or any of
its subsidiaries.

                                       6
<PAGE>
REPORT OF PERSONNEL AND EXECUTIVE COMPENSATION COMMITTEE ON EXECUTIVE
COMPENSATION

    The principal  components of  the Company's  executive compensation  program
consist  of an annual  salary which is set  on a calendar  year basis, an annual
cash bonus the payment of which is dependent upon Company performance during the
preceding fiscal  year,  and  certain pension,  retirement  and  life  insurance
benefits.

SALARY

    In  determining  officer salaries,  including  that of  the  Chief Executive
Officer (CEO), the Personnel and Executive Compensation Committee's policy is to
set salaries at  levels which  recognize officer  performance, are  commensurate
with  the responsibilities assigned  to the various  officer positions, and will
enable the Company  to attract and  retain highly qualified  executives for  its
officer positions.

    In  considering officer salaries for calendar  year 1994, the Committee took
note of the  on-going cost reduction  efforts implemented by  the officer  group
under the direction of the CEO. These efforts were undertaken in response to the
significant  volume  declines  experienced  by  the Company  as  a  result  of a
reduction   in   purchases   by   certain   large   retailers   who    commenced
self-distribution  programs  or  were  acquired  by  chains  already  engaged in
self-distribution. These  efforts  resulted  in  the  consolidation  of  Company
operations  into  fewer  facilities,  the  disposition  of  certain unprofitable
operations and  substantial  savings  in payroll  expenses  through  significant
reductions in the number of employees.

    The Committee's procedure in approving officers' salaries, including that of
the  CEO,  involves meeting  in  closed session  and  without the  CEO  or other
management personnel being present. In addition to the considerations  mentioned
above,  this process, which is subjective  in nature, centers on the Committee's
consideration of the CEO's  evaluation of each individual  officer based on  the
CEO's  perception  of their  performance in  accordance with  individual officer
responsibilities as defined by personal and organizational goals and objectives,
the relative  value and  importance of  individual officer  contribution  toward
organizational  success, relative levels of officer responsibilities and changes
in the  scope  of  officer responsibilities,  and  officer  accomplishments  and
contributions  during the preceding fiscal year.  The Committee also reviews and
discusses the salary  recommendations made by  the CEO for  each officer.  These
recommendations  do not include  any recommendation as to  the CEO's salary, and
the Committee sets the CEO's salary  based on its assessment of his  performance
in  light of the foregoing policies and considerations. The salaries as approved
by the Committee are submitted to the Board of Directors, which made no  changes
in the salaries submitted for 1994.

ANNUAL BONUSES

    In   recognition  of  the  relationship   between  Company  performance  and
enhancement of shareholder value,  Company officers may  be awarded annual  cash
bonuses.  Bonuses are paid from a bonus pool which is created if the Company has
achieved an established  minimum level of  net income for  the preceding  fiscal
year.  The amount of the bonus pool is calculated as a percentage of net income,
with the percentage varying depending on the level of net income as a percentage
of net  sales. Amounts  in the  bonus  pool are  allocated among  the  Company's
officers  by the CEO, subject to the approval of the Board of Directors. The CEO
does not participate in the bonus pool.  However, a bonus may be awarded to  the
CEO in an amount determined by the Board of Directors based on its evaluation of
the CEO's performance during the preceding fiscal year.

    As disclosed in the Summary Compensation Table, no bonuses have been awarded
to  the CEO and the named executives during the periods reported, and no bonuses
have been awarded to the other officers of the Company during those periods.

BENEFITS

    Consistent  with  the  objective  of  attracting  and  retaining   qualified
executives,  the compensation program includes the provision of pension benefits
to Company employees,  including officers, under  the Company's defined  benefit
pension  plan, which is described in connection  with the Pension Plan Table. In
addition, Company employees,  including officers,  may defer  income from  their
earnings  through voluntary contributions to  the Company's Employees' Sheltered
Savings Plan adopted pursuant to Section 401(k) of the Internal Revenue Code and
the   Company's   Employees'   Excess   Benefit   and   Supplemental    Deferred

                                       7
<PAGE>
Compensation  Plan, which is a nonqualified plan.  In the case of those officers
who elect  to defer  income  under these  plans,  the Company  makes  additional
contributions  for their benefit.  The amount of  these additional contributions
made during fiscal  year 1994 for  the benefit of  the CEO and  the other  named
executive  officers is  set forth in  the footnotes to  the Summary Compensation
Table. The  Company  also  provides  life insurance  benefits  to  its  officers
pursuant  to  an  Executive  Salary Protection  Plan  Life  Insurance Agreement.
Premiums paid by the Company  to provide this benefit to  the CEO and the  other
named  executive officers  are also  set forth in  the footnotes  to the Summary
Compensation Table.

    Personnel and Executive Compensation Committee Members
    Paul H. Gerrard, Chairman
    Louis A. Amen
    George G. Golleher
    Darioush Khaledi
    Leonard R. Leum
    Willard R. MacAloney
    Michael A. Webb

EXECUTIVE OFFICER COMPENSATION

    The following table sets forth information respecting the compensation  paid
during  the  Company's  last  three  fiscal years  to  the  President  and Chief
Executive Officer (CEO) and to certain other executive officers of the Company.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                   ANNUAL COMPENSATION
                                     -----------------------------------------------
                                     FISCAL                           OTHER ANNUAL        ALL OTHER
  NAME AND PRINCIPAL POSITION (1)     YEAR   SALARY ($)(2) BONUS ($) COMPENSATION ($)  COMPENSATION ($)
- -----------------------------------  ------  ------------  --------  ---------------  ------------------
<S>                                  <C>     <C>           <C>       <C>              <C>
Everett W. Dingwell II                1994       342,500        0          1,121               41,745(3)
 Corporate Chairman                   1993       311,539        0          1,411               39,424
                                      1992       275,000        0            213               49,993
Alfred A. Plamann                     1994       236,827        0            205               31,431(4)
 President & CEO                      1993       164,808        0            310               25,419
                                      1992       157,500        0            212               22,508
Donald W. Dill                        1994       163,366        0            576               38,127(5)
 Senior Vice President                1993       153,346        0          1,016               37,392
                                      1992       147,500        0            411               40,113
Gerald F. Friedler,                   1994       209,471        0            260               28,927(6)
 Senior Vice President                1993       200,000        0            787               37,809
                                      1992       200,000        0             35               26,095
Donald G. Grose                       1994       143,760        0            438               31,700(7)
 Senior Vice President                1993       135,116        0            955               30,372
                                      1992       129,000        0            187               30,956
Charles J. Pilliter                   1994       167,577        0            127               20,591(8)
 Senior Vice President                1993       151,924        0            188               18,240
                                      1992       142,524        0              0               16,854
<FN>
- ------------------------
(1)  Mr. Dingwell held the position of President and CEO from January 1990 until
     January 31, 1994. Mr. Friedler resigned effective September 4, 1994.

(2)  It should be noted  that while the table  presents salary information on  a
     fiscal  year basis, salary is paid by the Company on a calendar year basis.
     Thus, salary information  with respect  to any given  fiscal year  reflects
     salary  attributable to portions of two calendar year salary periods of the
     Company.
</TABLE>

                                       8
<PAGE>
<TABLE>
<S>  <C>
(3)  Consists of  an $7,217  Company contribution  to the  Company's  Employees'
     Sheltered  Savings Plan,  a $20,206  Company contribution  to the Company's
     Employees' Excess Benefit and Supplemental Deferred Compensation Plan,  and
     $14,322  of insurance premiums paid by the Company pursuant to an Executive
     Salary Protection Plan Life Insurance Agreement with the officer.

(4)  Consists of an  $14,507 Company  contribution to  the Company's  Employees'
     Sheltered  Savings  Plan, a  $4,062 Company  contribution to  the Company's
     Employees' Excess Benefit and Supplemental Deferred Compensation Plan,  and
     $12,862  of insurance premiums paid by the Company pursuant to an Executive
     Salary Protection Plan Life Insurance Agreement with the officer.

(5)  Consists of  an $9,810  Company contribution  to the  Company's  Employees'
     Sheltered  Savings  Plan, a  $2,700 Company  contribution to  the Company's
     Employees' Excess Benefit and Supplemental Deferred Compensation Plan,  and
     $25,617  of insurance premiums paid by the Company pursuant to an Executive
     Salary Protection Plan Life Insurance Agreement with the officer.

(6)  Consists of an  $14,520 Company  contribution to  the Company's  Employees'
     Sheltered  Savings  Plan, a  $2,669 Company  contribution to  the Company's
     Employees' Excess Benefit and Supplemental Deferred Compensation Plan,  and
     $11,738  of insurance premiums paid by the Company pursuant to an Executive
     Salary Protection Plan Life Insurance Agreement with the officer.

(7)  Consists of  an $7,172  Company contribution  to the  Company's  Employees'
     Sheltered  Savings  Plan, a  $3,754 Company  contribution to  the Company's
     Employees' Excess Benefit and Supplemental Deferred Compensation Plan,  and
     $20,774  of insurance premiums paid by the Company pursuant to an Executive
     Salary Protection Plan Life Insurance Agreement with the officer.

(8)  Consists of an  $11,531 Company  contribution to  the Company's  Employees'
     Sheltered  Savings  Plan,  and $9,060  of  insurance premiums  paid  by the
     Company pursuant  to an  Executive Salary  Protection Plan  Life  Insurance
     Agreement with the officer.
</TABLE>

    In  September  1994,  the  Board  of  Directors  of  Certified  authorized a
modification in the Company's Executive  Salary Protection Plan ("ESPP"),  which
provided  an in-service death benefit  and post-termination retirement income to
the Company officers as  a select group of  employees. The amended plan,  called
the  Company's Executive  Salary Protection  Plan ("ESPP  II"), will  provide an
in-service death  benefit, but  will  also provide  additional  post-termination
retirement  income based on each participant's final salary and years of service
with the Company. The  funding of this benefit  will be facilitated through  the
purchase  of life insurance policies, the premiums  of which will be paid by the
Company and participant contributions. The cost to the Company is anticipated to
approximate the cost of the prior plan.  The Company also has a defined  benefit
pension  plan covering its non-union and executive employees. Benefits under the
defined benefit plan  are equal to  credited service  times the sum  of .95%  of
earnings up to the covered compensation amount, plus 1.45% of earnings in excess
of  the covered  compensation amount. The  covered compensation is  based on IRS
Tables. Benefits are subject  to deduction for  Social Security attributable  to
the covered compensation.

    The  following  table sets  forth the  estimated  annual benefits  under the
defined benefit  plan  and the  ESPP  II  plan which  qualifying  officers  with
selected years of service would receive if they had retired on September 3, 1994
at the age of 65.

                                       9
<PAGE>
                               PENSION PLAN TABLE

<TABLE>
<CAPTION>
                                                                         YEARS OF SERVICE
                                                    ----------------------------------------------------------
REMUNERATION                                        5 YEARS   10 YEARS  15 YEARS  20 YEARS  25 YEARS  33 YEARS
- --------------------------------------------------  --------  --------  --------  --------  --------  --------
<S>                                                 <C>       <C>       <C>       <C>       <C>       <C>
 $100,000.........................................   $26,008   $52,016   $67,989   $69,032   $69,982  $ 71,576
  125,000.........................................    32,530    65,060    85,055    86,369    87,591    89,620
  150,000.........................................    39,052    78,103   102,120   103,706   105,200   107,664
  175,000.........................................    45,302    90,603   110,801   119,956   121,450   123,914
  200,000.........................................    51,552   100,688   110,801   121,376   131,335   140,164
  225,000.........................................    57,802   100,688   110,801   121,376   131,335   147,763
  250,000.........................................    64,052   100,688   110,801   121,376   131,335   147,763
  300,000.........................................    76,552   100,688   110,801   121,376   131,335   147,763
  350,000.........................................    89,052   100,688   110,801   121,376   131,335   147,763
  400,000.........................................    90,344   100,688   110,801   121,376   131,335   147,763
  450,000.........................................    90,344   100,688   110,801   121,376   131,335   147,763
</TABLE>

    The  Company's ESPP II is designed to provide a retirement benefit up to 65%
of a participant's  final compensation, based  on a formula  which considers  an
executive's  final compensation and years of service. Remuneration under ESPP II
is based upon an executive's highest annual base wages during the previous three
completed years, which includes  his or her annual  salary as determined by  the
Board  of Directors plus an automobile allowance  with a 4% annual increase. The
benefit is subject to an  offset of the annual  benefit which would be  received
from  the  defined benefit  plan, calculated  as  a single  life annuity  at age
sixty-two (62). To qualify for participation in the benefit, the executive  must
complete  three years of service as an officer elected by the Board of Directors
of the Company. Executives will vest at a rate of 5% per year with all years  of
service  credited. The ESPP  II annual benefit upon  retirement shall not exceed
$80,000 and will  be paid  over a 15-year  certain benefit.  Lesser amounts  are
payable  if the executive retires before age sixty-five (65). The maximum annual
amount payable  by  years  of service  is  reflected  within the  table  at  the
compensation  level  of $450,000.  As of  September 3,  1994, credited  years of
service for named officers  are: Mr. Dingwell, 26  years; Mr. Plamann, 5  years;
Mr.  Dill,  36 years;  Mr.  Grose, 13  years; and  Mr.  Pilliter, 18  years. Mr.
Friedler, due to  his resignation during  September 1994, is  not vested in  the
ESPP II.

DIRECTOR COMPENSATION

    Each  director  receives  a  fee  of $300  for  each  regular  board meeting
attended, $100 for each  committee meeting attended and  $100 for attendance  at
each  board meeting of a subsidiary of the Company on which the director serves.
In addition, directors are reimbursed for Company related expenses.

CUMULATIVE TOTAL SHAREHOLDER RETURN

    The following graph sets  forth the five  year cumulative total  shareholder
return  on the Company's common stock as compared to the cumulative total return
for the same period of the S&P 500 Index and Peer Issuers consisting of  Spartan
Stores,  Inc. and Roundy's,  Inc. Like the Company,  Spartan Stores and Roundy's
are retailer-owned wholesale grocery distributors.  While Spartan Stores pays  a
dividend  on  its stock,  the Company  and Roundy's  do not.  The shares  of the
Company and the  Peer Issuers are  not traded on  any exchange and  there is  no
established  public market  for such shares.  The price of  the Company's shares
during each of its fiscal years is the  book value of such shares as of the  end
of the prior fiscal year.

                                       10
<PAGE>
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
              AMONG THE COMPANY, S&P 500 INDEX AND PEER ISSUERS**

                                    [CHART]

<TABLE>
<CAPTION>
                                                     COMPANY    PEER ISSUERS   S&P 500
                                                   -----------  ------------  ----------
<S>                                                <C>          <C>           <C>
1989.............................................       100.0       100.0         100.0
1990.............................................       103.1       106.9          91.8
1991.............................................        97.0       112.1         112.5
1992.............................................        92.3       118.4         117.8
1993.............................................        92.9       125.9         131.9
1994.............................................        92.6       134.5         135.3
</TABLE>

<TABLE>
<S>                                                    <C>
Assumes  $100 invested on August  31, 1989 in Company
common stock, S&P 500  Index and Peer Issuers  common
stock
 * Total return assumes reinvestment of dividends
**  Fiscal years ended September  1, 1990, August 31,
   1991,  August  29,  1992,  August  28,  1993   and
   September 3, 1994
</TABLE>

                    TRANSACTIONS WITH MANAGEMENT AND PERSONS
                          NAMED IN THE ADVISORY BALLOT

    All  directors of the Company  and all persons named  in the Advisory Ballot
who are not directors (or  the firms with which  such directors and persons  are
affiliated)  purchase groceries, related  products and store  equipment from the
Company or its subsidiaries in the ordinary course of business at prices and  on
terms  available to patrons generally. During the fiscal year ended September 3,
1994, no director of the Company or  person named in the Advisory Ballot who  is
not  a  director  (nor the  firms  with  which such  directors  and  persons are
affiliated) accounted for in excess of 5% of the Company's consolidated sales.

    In fiscal 1994, Grocers Capital  Company ("GCC"), a subsidiary, acquired  an
additional 25,000 shares of preferred stock of SavMax Foods, Inc. ("SavMax"), of
which  director Michael A. Webb is the President and a shareholder. The purchase
price was $100  per share. At  the time,  GCC owned 40,000  shares of  preferred
stock of SavMax which it acquired in fiscal 1992. As part of the new purchase of
preferred  stock,  the  annual  cumulative  dividend  on  the  65,000  shares of
preferred stock owned by  GCC was increased  from $8.25 per  share to $8.50  per
share,  payable quarterly. Mandatory partial redemption of this stock at a price
of $100 per share began in 1994 and will continue annually thereafter for  eight
years,  at which time the stock is  to be completely retired. GCC also purchased
from Mr. Webb  and another member  of his  immediate family, 10%  of the  common
stock  of SavMax for a price of  $2.3 million. In connection with this purchase,
Mr. Webb, SavMax and GCC agreed that GCC will have certain preemptive rights  to
acquire  additional common  shares, rights  to have  its common  shares included
proportionately in any transfer of common shares by Mr. Webb, and rights to have
its common  shares included  in certain  registered public  offerings of  common
stock  which may be made by SavMax. In  addition, GCC has certain rights, at its
option, to require that SavMax repurchase  GCC's shares, and SavMax has  certain
rights,  at its  option, to  repurchase GCC's  shares. In  connection with these
transactions, SavMax  entered  into  a  seven year  supply  agreement  with  the

                                       11
<PAGE>
Company  (to replace an existing supply agreement) whereunder SavMax is required
to purchase  a substantial  portion  of its  merchandise requirements  from  the
Company.  The  supply agreement  is subject  to  earlier termination  in certain
situations.

    The Company guarantees certain obligations  of SavMax under three leases  of
market  premises located  in Sacramento, San  Jose and  San Leandro, California.
Each of these guaranties relates to the  obligation of SavMax to pay base  rent,
common  area maintenance  charges, real  estate taxes  and insurance  during the
initial 20 year terms of these leases. However, the guaranties are such that the
Company's obligation under each of them is  limited to an amount equal to  sixty
monthly  payments (which need not be consecutive) of the obligations guaranteed.
Base rent is $40,482 per month under the Sacramento lease and $56,756 per  month
under  the San Jose lease, in each case subject  to a 7 1/2% increase at the end
of each five years. Base rent is $42,454 per month under the San Leandro  lease,
subject  to a 10%  increase at the end  of each five  years. In consideration of
these guaranties, the Company receives a monthly fee from SavMax equal to 5%  of
the base monthly rent under these leases.

    During  fiscal year 1993,  the Company leased certain  market premises to be
constructed and located  in Sacramento,  California, and in  turn subleased  the
premises  to SavMax. The sublease to SavMax provides for a term of twenty years,
without options  to  extend, although  SavMax  has  the option  to  acquire  the
Company's interest under its lease on the condition that the Company is released
from   all  further   liability  thereunder.   The  premises   will  consist  of
approximately 50,000 square feet and annual  base rent under the sublease is  at
the  following per square foot  rates: $8.00 during years  1 and 2; $8.40 during
years 3  through 5;  $8.82 during  years 6  through 10;  $9.26 during  years  11
through  15; and,  $9.72 during  years 16 through  20. In  addition, the Company
receives monthly an additional amount equal to 5% of the base monthly rent.

    The Company guarantees  certain obligations  of SavMax under  two leases  of
market  premises located  in Ceres  and Vacaville,  California. The  leases have
initial terms  expiring  in January  2005  and April  2007,  respectively.  Base
monthly  rent under the Ceres lease  is presently $29,970, increasing to $32,175
and $34,425 in January of 1995  and 2000, respectively. Base monthly rent  under
the  Vacaville lease  is presently  $29,167, increasing  by $25,000  per year in
April of 1997 and 2002. In  consideration of these guaranties, the Company  will
receive  a monthly fee  from SavMax equal to  5% of the  base monthly rent under
these leases.

    In fiscal 1993,  GCC acquired one  hundred fifty (150)  shares of  preferred
stock  and  three hundred  thousand (300,000)  shares of  common stock  of Major
Market, Inc. ("MMI"), of which nominee Richard L. London is the President and  a
shareholder,  for a  price of approximately  $1.5 million. GCC  is finalizing an
agreement with MMI whereunder MMI will repurchase all of the preferred stock and
two hundred eighty-two thousand six hundred (282,600) shares of the common stock
for a  price of  $2.7 million,  of which  $2,580,000 will  be represented  by  a
seven-year  promissory  note from  MMI  to GCC.  The  promissory note  will bear
interest at prime plus two percent,  adjusted quarterly, and will be secured  by
the assets of MMI. As additional security, GCC will receive a guarantee from Mr.
London  and a pledge of  his shares in MMI.  In connection with this repurchase,
Mr. London, MMI, GCC and certain other  shareholders of MMI will agree that  GCC
will  have certain preemptive rights to acquire additional common shares, rights
to have its  common shares included  proportionately in any  transfer of  common
shares  by Mr. London, and rights to  have its common shares included in certain
registered public  offerings  of common  stock  which may  be  made by  MMI.  In
addition,  GCC will  have certain  rights, at  its option,  to require  that MMI
repurchase GCC's shares,  and MMI will  have certain rights,  at its option,  to
repurchase  GCC's shares. In connection with  these transactions, MMI will enter
into a seven-year  supply agreement  with the  Company (to  replace an  existing
supply  agreement) whereunder  MMI will  be required  to purchase  a substantial
portion of its merchandise requirements  from the Company. The supply  agreement
will be subject to earlier termination in certain situations.

    The  Company is presently negotiating a  lease of certain market premises to
be constructed and  located in Los  Angeles, California, and  which the  Company
proposes  to sublease  to R-Ranch Markets,  Inc., of which  nominee Farid (Mike)
Shalabi is  the President  and a  shareholder. The  term of  the lease  will  be
fifteen  years, with four five-year options to extend. The premises are expected
to contain approximately 20,000 square feet.  Base rent during the initial  term
will  be  $9.00 per  square  foot, increasing  by  15% during  the  first option

                                       12
<PAGE>
period and 5% during each of  the three remaining option periods. In  connection
with its proposed sublease of the premises to R-Ranch Markets, the Company would
receive monthly an additional rent equal to 5% of the base monthly rent.

    In  September 1992, the  Company guaranteed the  obligations of Mar-Val Food
Stores, Inc., of which  Director Mark Kidd is  the President and a  shareholder,
under  a lease  of market  premises located  in Valley  Springs, California. The
guarantee is of the obligations of Mar-Val  Food Stores, Inc. to pay base  rent,
common  area costs, real estate  taxes and insurance during  the initial 15 year
term of the lease. Base rent under the lease is $10,080 per month. The Company's
total obligation  under  the  guarantee,  however, is  limited  to  the  sum  of
$736,800.  In consideration of its guarantee, the Company receives a monthly fee
from Mar-Val Food Stores, Inc.  equal to 5% of the  base monthly rent under  the
lease.

    The  Company leases  its produce  warehouse to  Joe Notrica,  Inc., of which
director Morrie Notrica is the President and  a shareholder. The lease is for  a
term  of five years expiring  in November 1998 and  contains an option to extend
for an additional  five year  period. Monthly rent  during the  initial term  is
$24,000.  If the option  to extend is  exercised, rent during  the option period
will be the lesser of fair rental  value or the monthly rent during the  initial
term  as adjusted to reflect  the change in the  Customer Price Index during the
initial term.

    In fiscal 1994, GCC guaranteed a portion of a loan made by National Consumer
Cooperative Bank ("NCCB") to K.V. Mart  Co., of which director Darioush  Khaledi
is  the President and a shareholder, and  KV Property Company, of which director
Mr. Khaledi is a general  partner. The term of the  loan is eight years and  the
loan bears interest at a floating rate based on the commercial loan base rate of
NCCB.  The loan  is collateralized  by certain  real and  personal property. The
guarantee by GCC is limited to $210,000 of the principal amount of the loan.  In
consideration  of its guarantee, GCC  will receive an annual  fee from K.V. Mart
Co. equal to 5% of the guarantee amount.

    Grocers General Merchandise Company (GGMC), a subsidiary of the Company, and
Food  4  Less  GM,  Inc.  (F4LGM),  an  indirect  subsidiary  of  Food  4   Less
Supermarkets,  Inc.,  are  parties  to  a  joint  venture  agreement.  Under the
agreement, GGMC and F4LGM are partners  in a joint venture partnership known  as
Golden  Alliance Distribution.  The partnership  was formed  for the  purpose of
providing for  the shared  use of  the Company's  general merchandise  warehouse
located  in Fresno,  California, and  each of  the partners  has entered  into a
supply agreement with Golden Alliance Distribution providing for the purchase of
general merchandise products from Golden Alliance Distribution.

              SHAREHOLDER PROPOSALS FOR NEXT YEAR'S ANNUAL MEETING

    Under the  present rules  of  the Securities  and Exchange  Commission  (the
"Commission"),  and in view  of the presently anticipated  date of the Company's
Proxy Statement for this year's Annual Meeting of Shareholders, the deadline for
shareholders to submit proposals to be considered for inclusion in the Company's
Proxy Statement for next year's Annual Meeting of Shareholders is expected to be
October 9, 1995. Such proposals may  be included in next year's Proxy  Statement
if they comply with certain rules and

                                       13
<PAGE>
regulations promulgated by the Commission. Such proposals should be submitted to
the Corporate Secretary of the Company at the address of the Company's principal
executive office shown on the first page of this Statement.

                                          BY ORDER OF THE NOMINATING
                                          COMMITTEE OF THE BOARD OF
                                          DIRECTORS
Dated: January 3, 1995

                                          DAVID A. WOODWARD, CORPORATE SECRETARY

    A  COPY OF THE  COMPANY'S ANNUAL REPORT  ON FORM 10-K  TO THE SECURITIES AND
EXCHANGE COMMISSION  FOR THE  FISCAL  YEAR ENDED  SEPTEMBER 3,  1994,  EXCLUDING
EXHIBITS,  MAY BE OBTAINED WITHOUT CHARGE  BY WRITING TO THE CORPORATE SECRETARY
OF THE COMPANY AT THE ADDRESS OF THE COMPANY'S PRINCIPAL EXECUTIVE OFFICE  SHOWN
ON THE FIRST PAGE OF THIS STATEMENT.

                                       14
<PAGE>
                                ADVISORY BALLOT
                   Mark up to 12 names, but not more than 12.

The   parenthetical   letter   "N"  designates   representatives   for  Northern
California shareholders.

 / /     Louis A. Amen                / /     Willard "Bill" MacAloney
         (Incumbent)                          (Incumbent)

 / /     John Berberian               / /     Jay McCormack
         (Incumbent)                          (Incumbent)

 / /     Del Clegg, Jr. (N)           / /     Louis Melillo

 / /     William C. Evans (N)         / /     Morrie Notrica
         (Incumbent)                          (Incumbent)

 / /     John Fujieki, Jr.            / /     Michael A. Provenzano
                                              (Incumbent)

 / /     Gene A. Fulton               / /     Edward J. Quijada
         (Incumbent)

 / /     Lyle A. Hughes               / /     Allan Scharn
         (Incumbent)                          (Incumbent)

 / /     Darioush Khaledi             / /     Farid (Mike) Shalabi
         (Incumbent)

 / /     Mark Kidd (N)                / /     Jim Stump
         (Incumbent)                          (Incumbent)

 / /     Leonard R. Leum              / /     Kenneth Young (N)
         (Incumbent)                          (Incumbent)

 / /     Richard L. London

                                   IMPORTANT!

 This ballot is not a proxy. At this time we are not asking you for a proxy,
 and request that you not send us a proxy.

 This ballot is not valid unless returned in the envelope provided. It must be
 received by January 20, 1995.

                     CERTIFIED GROCERS OF CALIFORNIA, LTD.
<PAGE>
Candidates' Statements
- --------------------------------------------------------------------------------

           [PHOTO]

        LOUIS A. AMEN
        (Incumbent)
        Super A Foods, Inc.
        Los Angeles & Orange Counties

      For  the past 20 years,  Mr. Amen has served on  the board of directors of
Certified  Grocers.  Currently,   Mr.  Amen   is  a  member   of  the   Finance,
Administrative, Marketing, Real Estate, and Personnel and Executive Compensation
Committees.  In addition, Mr. Amen serves as  a director on the following Cergro
subsidiaries: Grocers General  Merchandise Company,  Grocers Specialty  Company,
and Springfield Insurance Company, Ltd. Mr. Amen is a director and past chairman
of California Grocers Association.
      Mr.  Amen is the  owner-operator of Super  A Foods with  10 stores. He has
been actively involved in the  food industry for over  50 years and a  Certified
member of 42 years.

           [PHOTO]

        JOHN BERBERIAN
        (Incumbent)
        Berberian Enterprises, Inc.
              dba
        Jons Markets
        Los Angeles

      Mr.  Berberian is currently a member  of Cergro's board of directors where
he serves on the  Real Estate and Retail  Development Committees. Mr.  Berberian
also  serves as  chairman of  the board  of Grocers  Specialty Company  and is a
director of Grocers General Merchandise Company, both Cergro subsidiaries.
      Mr. Berberian is the  owner and president of  Jons Markers which  operates
ten  successful  independent stores.  Because it  is  a family-owned  chain, Mr.
Berberian has acquired experience in all phases of retail operation.
      Since 1977  when he  opened his  first store,  Mr. Berberian  has been  an
active  member of Cergro and has worked  closely with them. As Jons Markets grew
to ten stores in a relatively short time, Mr. Berberian has learned how valuable
Cergro is  to  its  members  and  is  sensitive  to  the  many  problems  facing
independents today.
      Mr.  Berberian believes that his past  experience as a Cergro board member
will enable him to make a positive contribution to the Cergro membership.

           [PHOTO]

        DEL CLEGG, JR.
        Alpine Colony Enterprises, Inc.
        dba
        Cookie Crock Market
        Cambria

      Mr. Clegg  is the  vice president  and general  manager of  Alpine  Colony
Enterprises,  Inc., dba Cookie Crock  Market. His 22 years  of experience in the
industry has  given  him  hands  on  knowledge of  all  phases  of  daily  store
operations,   including  all  aspects  of   financial  planning  and  new  store
development, leading to a 21-fold increase in  sales in 14 years. He has been  a
Certified  member  for 14  years and  has served  on several  Certified Steering
Committees.  He  works  with  GEC,  a  subsidiary  of  Certified,  and  software
manufacturers  as a test site for new technology. He also serves on the board of
NCGA.
      Being a  member  of  the  southern division  before  transferring  to  the
northern division at its inception, he feels he would be able to create stronger
unity  between  north and  south  to benefit  Certified  as a  whole.  Mr. Clegg
believes in  Certified's  future  and  realizes  that  independents  must  stick
together  and  utilize  the  opportunities provided  by  Certified  in  order to
maintain and enhance the industry as we know it.

           [PHOTO]

        WILLIAM (CHUCK) EVANS
        (Incumbent)
        Twain Harte Market, Inc.
        Twain Harte

      Mr. Evans is president and co-owner with his wife of Twain Harte Market in
Twain Harte, California. He started in the grocery industry in 1946 with  Purity
Stores.  After  four  years in  the  U.S.A.F.,  he worked  with  Safeway Stores,
managing for 20 years.
      In 1979, he and his wife purchased a small 4,000 sq. ft. grocery store  in
Twain  Harte. In 1982, they opened a new 20,000 sq. ft. market in a new shopping
center in that same city.
      Mr. Evans is  very involved in  community organizations. He  has been  the
past  president of  the Rotary  Club and the  Chamber of  Commerce. He currently
serves on the board of  El Capitan National Bank  and is financial chairman  for
Outreach, through Young Life International, to high-school-age people in Russia.
      Mr. Evans is very active in the grocery industry, and has been selected as
an Outstanding Independent Grocer for nine years straight by Progressive Grocers
Magazine. He currently serves as a director on the boards of NCGA and CGA.
      Mr.  Evans states, "I'm excited about what is happening at Certified. Many
good changes are going on, and I hope I continue to be a part of that."
      Mr. Evans is  currently a  member of  Certified's board  of directors  and
serves  on the  Retail Development  Committee. He also  serves as  a director of
Grocers  Capital  Company   and  Grocers  Specialty   Company,  both   Certified
subsidiaries.
<PAGE>
CANDIDATES' STATEMENTS
- --------------------------------------------------------------------------------

           [PHOTO]

        JOHN T. FUJIEKI, JR.
        Star Markets, Ltd.
        Honolulu, Hawaii

      Mr.  Fujieki is senior vice president of Star Markets, Ltd., headquartered
in Honolulu, Hawaii. Star Markets is  a successful family-run business that  has
been  in operation in Hawaii since 1927.  Currently, there are nine Star Markets
stores.
      Mr. Fujieki began working in the family  business at the age of 12.  While
attending  Chaminade  College in  Hawaii, Mr.  Fujieki worked  full time  in the
family business.  Hands-on  experience  has  earned  him  the  respect  of  many
employees  and  business  peers. He  has  a  deep understanding  of  the grocery
business through visits to many retailers across the country and in the  Pacific
Region.  Mr.  Fujieki  has  served  on  the  board  of  Certified's wholly-owned
subsidiary, Hawaiian Grocery Stores, Limited.
      Mr. Fujieki believes that he can contribute a new, fresh, global  approach
to  the  industry,  and  will  strive  to  find  new  ways  to  expand  business
opportunities.

           [PHOTO]

        GENE FULTON
        (Incumbent)
        Jensen's Complete Shopping, Inc.
        dba
        Jensen's Finest Foods
        Blue Jay

      Mr. Fulton currently serves as a member of Certified's board of directors.
He is also a member of the Nominating Committee and is a director of Grocers and
Merchants Insurance  Service,  Springfield Insurance  Company,  Grocers  General
Merchandise Company, and Grocers Specialty Company.
      Mr.  Fulton started  his grocery  industry career  in 1957  as a  box boy,
advancing to the post of general manager in 1971. Ten years later, he  purchased
the original Jensen's Finest Foods in Blue Jay.
      As  president of Jensen's Finest Foods, Mr. Fulton now operates markets in
Blue Jay, Palm Desert, and Palm Springs. He also operates convenience stores  in
Lake Arrowhead and Rancho Mirage, dba Jensen's Minute Shoppe.
      He  is  active  in community  affairs  and  is a  firm  believer  that the
independent has a strong future in California. He feels that times such as these
are truly tough for  all of us, and  it is imperative that  we keep our  product
costs  as low as possible. This is his number one goal. Mr. Fulton welcomes your
ideas and support.

           [PHOTO]

        LYLE A. HUGHES
        (Incumbent)
        Yucaipa Food Fair, Inc.
             dba
        Calimesa Food Fair
        Calimesa

      At present,  Mr. Hughes  is a  Certified board  member and  serves on  the
Audit,  Finance, and  Retail Development  Committees. He  serves as  chairman of
Grocers Equipment Company and is a  director of Grocers Specialty Company,  both
Certified subsidiaries.
      Mr. Hughes has worked in the grocery industry for the past 41 years and is
now  a  partner-owner and  general manager  of Calimesa  Food Fair  in Calimesa,
California. He  is  also chairman  of  the Inland  BIG  Ad Group  and  a  strong
supporter of Certified, with purchases from all departments.
      Mr.  Hughes feels  there is  a definite  future for  independent operators
provided Certified  is able  to remain  strong and  continues to  be a  low-cost
supplier  of product. He also believes Certified  must foster a climate in which
current and new  operations can thrive  and grow.  With your help  he will  work
toward these goals.

           [PHOTO]

        DARIOUSH KHALEDI
        (Incumbent)
        K.V. Mart Co.
                dba
        Top Valu Markets &
        Valu Plus Food Warehouses
        Los Angeles and Orange Counties

      Mr. Khaledi, chairman and chief executive officer of K.V. Mart Co., opened
the  first  Top Valu  Market  in Torrance  in  1977, and  has  been a  member of
Certified Grocers from that time forward. He now operates nine Top Valu  Markets
and four Valu Plus Food Warehouse Markets.
      Mr.  Khaledi was elected to the board for a third time last year and, as a
director, plays a major role in  the re-engineering of Certified Grocers. He  is
an  active member of the Finance,  Personnel and Executive Compensation, and the
Retail Development  Committees,  as well  as  a director  of  Grocers  Equipment
Company and Grocers Capital Company.
      Mr.  Khaledi was honored  five times by  the Progressive Grocers Magazine,
and serves  on  the  board  of  directors  for  the  Food  Marketing  Institute,
California  Grocers Association, and the Food Industry Insurance Association. He
maintains a high  visibility in the  industry and is  very involved in  industry
issues, at the local, state, and national levels.
      Mr.  Khaledi graduated  with a  masters degree  in civil  engineering from
Tehran Polytechnic  in  1968, and  graduated  from the  University  of  Southern
California's Effective Management Program in 1981.
<PAGE>
CANDIDATES' STATEMENTS
- --------------------------------------------------------------------------------

           [PHOTO]

        MARK KIDD
        (Incumbent)
        Mar-Val Food Stores, Inc.
        Central Valley

      Mr.  Kidd is the owner and president  of Mar-Val Food Stores, a family-run
company in the Central Valley.
      Mr. Kidd is presently a  director on the Certified  board and serves as  a
member  of the Retail Development and  Nominating Committees. He is the chairman
of both the Grocers  and Merchants Insurance  Service and Springfield  Insurance
Company, and a director of Grocers Equipment Company. He is actively involved in
all  aspects of the grocery industry. Mr.  Kidd has been involved in the grocery
business for 27 years, beginning  in his high school years.  He then went on  to
graduate  from Brigham  Young University,  returning to  California to  begin to
build the company business.
      Mr. Kidd has served on  the Northern California Grocers Association  board
of directors, becoming chairman in 1984. He has served on the board of directors
of  both California Grocers Association and  National Grocers Association. He is
active in his  community and  church affairs.  Mr. Kidd  feels that  independent
grocers need to work together in combating the competition of the major chains.
      Mr. Kidd welcomes your ideas and asks for your support.

           [PHOTO]

        LEONARD R. LEUM
        (Incumbent)
        Pioneer Foods, Inc.
        Los Angeles

      Mr.  Leum is  past chairman  of the Certified  board of  directors and has
represented the membership as a director for the past 20 years. He is  currently
chairman  of the Audit Committee and serves  as a director of both the Personnel
and Executive Compensation and Finance Committees.  Mr. Leum also serves as  the
Chairman of Grocers Capital Company, a subsidiary of Certified.
      Mr. Leum has been actively engaged in the retail food industry since 1940,
and a Certified member since 1966.
      Because  of his active role in the  management of his company, Mr. Leum is
acutely aware of problems  and concerns facing  independent operators served  by
Certified. As a board member, he has concentrated his efforts on those concerns.
      Mr.  Leum  is  past  chairman  of  the  board  of  the  California Grocers
Association, and  a past  director, past  chairman, and  past president  of  the
Southern California Grocers Association.

           [PHOTO]

        RICHARD L. LONDON
        Major Market, Inc.
        San Diego County

      As  president and chief executive officer  of Major Market, Mr. London put
together an aggressive, talented team and started the highly successful  company
six  years ago in  North San Diego  County. Currently they  have two high volume
stores, one in Fallbrook and the  other in Escondido. Extensive expansion  plans
are scheduled concentrating on North San Diego County.
      The Escondido store was designed by Mr. London and features a full service
French  bakery, food service "court" complete  with Chinese and Mexican kitchens
and a barbecue mesquite grill. The store  is unique in concept and design,  form
the fresh fruits and vegetables, to the fresh service seafood and butcher shop.
      Beginning  his  grocery career  with Vons  Companies  in 1952,  Mr. London
progressed through the ranks to senior vice president in 1983, third in  command
of  approximately  180 stores.  He  served on  the  board of  directors  and the
executive, real  estate,  and  store  planning  committees  while  at  Vons.  He
currently serves on the board of directors for Major Market.
      He  was recently elected to serve on the board of directors for California
Grocers Association.
      Mr. London is considered a visionary  in the grocery industry with a  long
history  of successes. As Certified moves further into the challenging '90s, his
commitment to excellence and innovative contributions will be invaluable  assets
to the entire Certified organization.

           [PHOTO]

        WILLARD "BILL" MacALONEY
        (Incumbent)
        Mac Ber, Inc.
            dba
        Jax Markets
        Los Angeles and Orange Counties

      For  the past 13 years, Mr. MacAloney has served on the board of directors
of Certified Grocers. Currently, he chairs the Certified board of directors and,
as chairman, he is an ex-officio  member of all board committees and  ex-officio
director  of all Certified subsidiaries. Mr. MacAloney utilizes Certified's many
programs to help fuel the success of Jax Markets.
      In addition to  his Certified  responsibilities and the  operation of  his
four  successful  Jax Markets,  Mr.  MacAloney is  a  board member  of  the Food
Marketing Institute (FMI)  of Washington, D.C.,  California Grocers  Association
(CGA) and Western Association of Food Chains (WAFC).
      Mr.  MacAloney believes (1)  the board of directors  should be the driving
force in establishing Certified's future for the success of the independents and
(2) a strong co-op is fundamental to the survival of independent grocers in  our
changing  marketplace.  Mr.  MacAloney  is accustomed  to  getting  results even
through the most difficult times and feels  that this is the time to have  board
members who can do the same.
<PAGE>
CANDIDATES' STATEMENTS
- --------------------------------------------------------------------------------

           [PHOTO]

        JAY McCORMACK
        (Incumbent)
        Alamo Market, 29 Palms
        Glen Avon Market, Glen Avon

      Mr.  McCormack  is  the owner-operator  of  Alamo Market  since  1986, and
co-owner of Glen  Avon Market,  which opened in  1993. He  worked for  Certified
Grocers  from 1975 to 1986,  acquiring a working knowledge  of the co-op and its
members.
      Mr. McCormack has served you on Certified's board since July 1992,  chairs
the   Retail  Development  Committee,  serves  on  the  Finance  and  Nominating
Committees, and is a director of Grocers Equipment Company and Hawaiian  Grocery
Stores.
      Mr.  McCormack  believes  the  board  is  ultimately  responsible  for the
successful operation of Certified Grocers. He believes the company should  focus
on 3 major objectives:
    1.  Provide  retailers with  competitively priced  merchandise which permits
        strong retail margins;
    2.  Maximize the re-engineering benefit to reduce operating costs and;
    3.  Increase sales through aggressive  marketing to current and  prospective
        members.
      Mr.  McCormack welcomes the opportunity to serve you. Please call him with
comments or concerns at (619) 367-7216.

           [PHOTO]

        LOUIS MELILLO
        Louis Foods, Inc.
        Pasadena

      Mr. Melillo began his grocery career in a family store outside Boston at a
very young  age. His  move to  California brought  him to  Boys Markets,  and  a
clerk's  job. His many  years and positions  brought him to  the top position of
executive vice  president. In  1979 he  left the  corporate world  to become  an
independent store owner.
      During  his many  years in the  grocery industry, Mr.  Melillo was heavily
involved in Food Industry Associations, and was elected chairman on the board of
the Southern California Grocers Association (1978-1979).
      Prior to opening his own store, he taught marketing and management classes
for many years at the UCLA School of Business.
      Mr. Melillo has been through the  many cycles of the grocery business.  He
has  a strong  commitment to Certified,  and believes that  his contribution can
strengthen Certified's and its member's  future. He enjoys challenges and  knows
how  to survive throughout the toughest times, and competition. He believes that
to remain strong through the tough times is insurance for a successful future.

           [PHOTO]

        MORRIE NOTRICA
        (Incumbent)
        Joe Notrica, Inc.
        dba
        The Original 32nd Street Market
        Los Angeles County

      Mr. Notrica is president and sole operating officer of one of the  largest
independent  markets  in Los  Angeles. Under  his  direction, The  Original 32nd
Street Market  has  expanded from  1,800  to 50,000  square  feet and  is  still
growing. In addition, he has opened four more stores.
      In  his more  than 43  years in  the food  industry, Mr.  Notrica has been
active in every  phase of  the business  from the  buying of  produce and  other
department  commodities, to the  complex areas of  accounting, payroll and other
corporate functions. He is an  innovator whose 16 checkstand scanning  registers
have  attracted interest from retailers  as far away as  New Zealand, Japan, and
Finland.
      Mr. Notrica has received resolutions from the Los Angeles City Council and
the California  State Assembly  for  his civic  affairs  activity. He  has  also
received  the  Progressive Grocers  Merchandising  Award for  1985-1986  and the
Mexican American Grocers  Association Retailer  of the  Year Award  for 1987.  A
member  of the  Certified board  of directors, he  serves on  the Nominating and
Retail Development Committees, and the boards of Grocers and Merchants Insurance
Service,  Grocers  General  Merchandise  Company,  Grocers  Specialty   Company,
Hawaiian  Grocery Stores, and the Springfield  Insurance Companies. He is also a
director of  California Grocers  Association,  a member  of the  Public  Affairs
Assembly  of the Food Marketing Institute, and  serves on the board of directors
for the Mexican American Grocers Association.  He believes that the retail  food
industry is a "people business" and he's involved.

           [PHOTO]

        MICHAEL A. PROVENZANO
        (Incumbent)
        Pro & Son's, Inc.
             dba
        Southland Market
        Ontario

      Mr.  Provenzano has worked for  36 years in the  grocery industry. He is a
graduate of Cal Poly Pomona,  where he majored in  business. He received a  food
industry  scholarship to  USC, and  was nominated  to the  roster of Outstanding
Young Men of America.
      Mr. Provenzano serves as  director on the  Finance and Retail  Development
Committees, as well as the subsidiary boards for Grocers and Merchants Insurance
Service,  Grocers Specialty Company, and the Springfield Insurance Companies. He
is past  chairman of  the  California Grocers  Association  and was  just  again
selected  to serve as director on  that board. Representing the independents, he
serves as a committee member to the Food Marketing Institute (FMI).
      Mr. Provenzano purchased Southland  Market in 1979. In  1987 he was  voted
one of the top independents across the United States.
      As  an independent,  he recognizes  the needs  of retail  operators in our
changing marketplace and  will offer his  best efforts to  represent you on  the
board. He welcomes your questions. You may call him at 909/984-8711.
<PAGE>
CANDIDATES' STATEMENTS
- --------------------------------------------------------------------------------

           [PHOTO]

        EDWARD J. QUIJADA
        Tresierras Brothers Corporation
        San Fernando and Santa Clarita Valleys

      Mr.  Quijada  is  the  executive  vice  president  of  Tresierras Brothers
Corporation, a family-run company serving  the communities surrounding its  four
supermarkets and bakery for 50 years.
      Mr. Quijada has over 22 years of management experience, including 16 years
with  the Space  and Defense  division of  TRW Inc.,  a high  technology firm in
Redondo  Beach.  While  at  TRW  he  held  management  positions  of  increasing
responsibility,  culminating with  a position  as assistant  division manager of
procurement and material.  He's currently  a supply  corps captain  (06) in  the
United  States Naval Reserve with over 34 years of service. He is now the deputy
commander of  Naval Reserve  Logistics  Task Force  Pacific, a  high  visibility
contingency response unit in San Diego.
      Mr.  Quijada  has  served  on  the  board  of  directors  of  Valley Pride
Development Corporation, Loyola  Marymount University's Mexican-American  Alumni
Association, and TRW's Career Opportunities for Youth, Inc. He holds a bachelors
and masters degree in business administration from Loyola Marymount University.
      This  experience and education, plus his active role in all aspects of the
management of his company, bring a UNIQUE and FRESH PERSPECTIVE to the  problems
and concerns of independent operators. Mr. Quijada's campaign slogan is "WE NEED
NEW BLOOD" on the Certified board of directors.

           [PHOTO]

        ALLAN SCHARN
        (Incumbent)
        Gelson's Markets
        Mayfair Markets
        Encino

      Mr. Scharn is currently a member of Certified's board of directors, and is
chairman   of   Grocers  General   Merchandise   Company,  one   of  Certified's
subsidiaries.
      Following six years with Serber's Foods, a three-store independent grocer,
Mr. Scharn  joined  Gelson's  Markets  in  1960  as  a  grocery  clerk.  He  has
subsequently  served  as  assistant  manager,  grocery  manager,  store manager,
grocery, frozen food and general  merchandise buyer, vice president and  general
manager and is currently, president of Gelson's Markets.
      Mr.  Scharn  believes that  the independent  food retailer's  survival and
ability to grow in the competitive Pacific marketplace can be assured only if we
position Certified  to  professionally,  equitably,  and  competitively  provide
services and resources by all its members.

           [PHOTO]

        FARID (MIKE) SHALABI
        R-Ranch Markets, Inc.
        Los Angeles and Orange Counties

      Mr.  Shalabi  is  currently  a  successful  businessman  involved  in  the
ownership  and  personal  operation  of  several  independent  grocery   stores,
warehouses, and a real estate investment company.
      Mr.  Shalabi's  solemn  pledge  is  to  extend  his  utmost  abilities and
expertise for the betterment  of Certified Grocers  and its independent  grocers
membership.  He is eager and willing to devote his energies and acumen to make a
better business climate for his independent grocer fellow operators. As part  of
his  due diligence, he  plans to participate in  upgrading the current Certified
system of purchasing,  service fees,  and delivery  fee structure  to a  greater
degree.
      Mr. Shalabi is president of the Modern Independent Grocers Group.
      Your  vote  for Mike  Shalabi  is a  vote  for first-class  leadership and
confidence in the future.

           [PHOTO]

        JIM STUMP
        (Incumbent)
        Stump's Market, Inc.
        San Diego

      Currently, Mr. Stump  is a member  of Certified's board  of directors  and
serves  on  the  Personnel  and  Executive  Compensation,  Finance,  and  Retail
Development Committees. He  is the chairman  of the Nominating  Committee and  a
director  for  Grocers  Equipment  Company  and  Hawaiian  Grocery  Stores, both
Certified subsidiaries.
      Mr. Stump has worked in the grocery industry for 40 years, 22 of them with
a chain operation where he rose to the post of district manager responsible  for
22  stores. He  has spent  the past  18 years  developing and  operating his own
stores. He is president of Stump's Market, Inc., San Diego.
      Mr. Stump  believes, because  of his  experience in  both chain-store  and
single-store  operations, he  can relate  to the  problems and  opportunities of
each. He feels strongly that areas as  large as San Diego and Imperial  Counties
should have representation on the board.
<PAGE>
CANDIDATES' STATEMENTS
- --------------------------------------------------------------------------------

           [PHOTO]

        KENNETH YOUNG
        (Incumbent)
        Jack Young's Supermarkets
              dba
        Young's Markets
        Visalia

      Mr.  Young  is vice  president  and a  stockholder  of Young's  Markets, a
family-run company that has  been a member of  Certified Grocers since 1950  (44
years).  Young's  Markets  operates  six  supermarkets  located  in  Visalia and
Bakersfield. Mr. Young  has been involved  in food retailing  since 1960 and  is
experienced  in  all phases  of  the business  including  operation, purchasing,
advertising, personnel, accounting, data processing, and real estate.
      Mr. Young holds a masters degree in accounting from UCLA and a B.S. degree
from USC's Food Distribution Program (1967-1968).  Mr. Young was a supporter  of
Future  Business Leaders  of America  in high school  and is  now a professional
member of FBLA. He is married and has a son and a daughter (twins) 17 years old.
      Mr. Young currently serves as a  member of Certified's board of  directors
and is a director of the Audit and Finance Committees.
      Mr.  Young feels that an aggressive, efficient wholesaler is tantamount to
the survival  of the  independent  operators and  vice  versa. He  states,  "The
wholesaler must provide products and services at competitive prices. Independent
operators must support their wholesaler to maintain or increase the wholesaler's
sales  volume so that the wholesaler can  operate more efficiently. A co-op must
be run  like any  other business;  it must  be run  efficiently as  possible  to
produce profits for its members."
<PAGE>
January 3, 1995

Dear Certified Shareholder:

A Nominating Committee has been appointed by the Board of Directors of Certified
Grocers  of California, Ltd.,  to select nominees for  election as Directors for
the 1995 Board of Directors.

The enclosed Advisory Ballot is being solicited by the Nominating Committee from
the holders of  Certified's Class A  shares. This  is being done  to assist  the
Nominating  Committee in selecting the  12 persons who will  be nominated by the
Board of  Directors for  election  by the  holders of  the  Class A  shares.  In
selecting  candidates  for the  Advisory  Ballot, the  Nominating  Committee has
reviewed  names  suggested  by  shareholders,  as  well  as  those  provided  by
Certified's  management. The individuals  appearing on the  Advisory Ballot have
been contacted to determine their willingness to have their names placed on  the
Advisory Ballot and each has consented.

The  Nominating Committee and the Board of Directors, in recognition that member
patrons in Northern California represent  30% of Certified's sales, took  action
in  1992  to ensure  that there  will be  representation of  Northern California
shareholders among  those nominated  for  election to  the Board  of  Directors.
Accordingly,  the Nominating Committee will place  in nomination for election to
the Board  of  Directors  a  minimum  of  two  (2)  names  from  the  candidates
representing Northern California on the Advisory Ballot.

We  are also enclosing an information statement regarding the Advisory Ballot as
well as  individual statements  by each  of the  persons named  in the  Advisory
Ballot.  You should carefully  review these materials  before voting on Advisory
Ballot.

The Advisory Ballot contains the names of  21 persons, 15 of whom are  incumbent
Directors.  In addition, 4 persons represent  Northern California, 3 of whom are
incumbents. As the holder of  Class A shares of  Certified, you are entitled  to
vote  for  up to  12 names  on the  Advisory Ballot  -- one  vote for  each name
selected. While you  may vote  for fewer  than 12 of  the persons  named in  the
Advisory  Ballot, your Advisory Ballot will be  invalidated if you vote for more
than 12 of the named  persons. In addition, if you  cast more than one vote  for
any  such person named in the Advisory Ballot, only one vote will be counted for
that person and the additional votes will be disregarded.

Coopers & Lybrand, L.L.P., an independent outside auditing firm, will tally  the
votes.

To  assure accuracy and accountability, Coopers  & Lybrand, L.L.P. has requested
that the  control  number appearing  on  the  enclosed return  envelope  not  be
removed.

THE  ADVISORY BALLOT  WILL NOT BE  VALID UNLESS  IT IS RETURNED  IN THE ENVELOPE
PROVIDED AND THE CONTROL NUMBER IS LEGIBLE.

The Advisory Ballot is your opportunity to express your choice for nominees  for
election as Directors by the holders of Certified's Class A shares. YOUR VOTE IS
VERY  IMPORTANT, and we urge you to  please vote your preference and return your
Advisory Ballot so it  is received by  Coopers & Lybrand,  L.L.P., on or  before
JANUARY 20, 1995.

THE NOMINATING COMMITTEE
Jim Stump, Chairman
Gene Fulton
Mark Kidd
Jay McCormack
Morrie Notrica
Bill MacAloney (Ex-Officio Member)
Alfred A. Plamann (Ex-Officio Member)

PLEASE  NOTE: The Advisory  Ballot is not a  proxy, and at this  time we are not
asking you for a proxy and you are requested not to send us a proxy.
<PAGE>
                                 [Cookie Crock                           [Photo]
                               Super Market Logo]

                                  DON'T FORGET
                                    TO VOTE
                                  CERTIFIED'S
                                ADVISORY BALLOT

  Voice your choice for Certified's Board of Directors.

  Thanks for your support,
  DEL CLEGG, JR.
<PAGE>
                                 [Cookie Crock                           [Photo]
                               Super Market Logo]

December, 1994

DEAR FELLOW CERGRO MEMBER:

I  co-own and operate the Cookie Crock  Supermarket in San Luis Obispo County on
the Central California Coast. We compete with Lucky's, Albertson's, and Vons.  I
am seeking a position on the Board of Directors because of my strong belief that
Certified's  future will continue to depend  upon the destiny of the independent
grocer.

Certified's great strength is in its collective buying power and in its  ability
to  move mass amounts of merchandise from the manufacturer to the consumer. This
is equally true whether from the  perspective of the independent grocer or  from
that  of  a multiple  store chain.  My  special location  (half way  between Los
Angeles and  San  Francisco)  and  my  14  years  with  Certified  makes  me  an
appropriate liaison between Northern and Southern Divisions.

Although  I feel communication is one of  my strongest traits, my service to the
Board would  also  be  built upon  my  ability  to put  together  coalitions  of
differing interests for the advancement of all. I feel strongly that serving the
customer,  whomever  they may  be,  is the  number  one priority  to  enable our
industry to continue being successful in the years to come.

Please cast your vote on the 1995  Advisory Ballot and accept my offer to  serve
you, the customer of Certified Grocers.

Respectfully submitted,

DEL CLEGG, JR.
Vice President
<PAGE>
                                 [Star Market]

John  T. Fujieki is senior vice president of Star Markets, Ltd. headquartered in
Honolulu, Hawaii. Star Markets is a very successful family run business that has
been in operation  in the  50th state  since 1927.  There are  nine stores.  Six
stores  are located on the island of Oahu,  two stores are on Maui and one store
on the island of Kauai.

John began working in the  family business at the age  of twelve. He worked  his
way  through Chaminade College in Hawaii and then began working full time in the
family business. Training, discipline and learning through a hands-on experience
has earned John the respect of many employees and business peers. He has a  deep
understanding  of the grocery  business through visits  to many retailers across
the country and  in the Pacific  Region. Many current  store operations at  Star
Markets  emulate the best of management and marketing techniques from around the
world.

"MY REASON  TO SERVE  ON  THE BOARD  OF DIRECTORS  OF  CERTIFIED GROCERS  IS  TO
CONTRIBUTE  A NEW, FRESH  GLOBAL APPROACH TO  OUR INDUSTRY. I  ALSO OFFER YOU MY
EXPERIENCE AS A  MEMBER OF THE  BOARD OF DIRECTORS  OF CERTIFIED'S WHOLLY  OWNED
SUBSIDIARY, HAWAIIAN GROCERY STORES, INC.

PLEASE  CAST YOUR VOTE  FOR ME AND  I WILL STRIVE  TO FIND NEW  WAYS TO MAKE OUR
BUSINESS MORE BENEFICIAL TO US ALL."

Elect John T. Fujieki to the board of directors of Certified Grocers.

Over 60 years ago, Tsunejiro Fujieki and his wife Mika had a dream of starting a
family business. What's come of their efforts  has turned out to be bigger  than
anyone in the family could have imagined.

It  began as a simple meat market in 1929, in a modest building on Cooke Street,
with Mika doing  the butchering and  Tsunejiro manning the  front. Theirs was  a
neighborly  shop, with  friendly service  and great  deals on  quality products.
After closing time, the  Fujiekis would often  stay and work  into the night  to
ensure a pleasant shop for the customers the next day.

Eventually this first Star Market expanded to include groceries, and the Fujieki
sons  began to help out after school. Soon their little store turned out to be a
giant success, and the Fujiekis called a family council to discuss the future of
the business.

The Fujiekis retired  in 1939,  and their sons  Richard, John,  and George  took
over.  Having had eight years' experience with  their parents, the sons knew how
the retail grocery  business worked.  In 1940, they  opened a  second market  on
South  Beretania Street; five  years later, they  opened a third,  at Liliha and
School Streets. Each of the sons managed one store.

In 1948 the brothers began to modernize  and enlarge their markets, and by  1949
the  chain was  four modern  markets strong,  each offering  a complete  line of
groceries, fresh fruits and vegetables, meats, fish, liquors, frozen foods,  and
household  merchandise. Business had tripled by then, and staff had increased to
25.

Time came again to pull the family together and discuss the future. The brothers
realized that the medium-sized markets  would quickly become obsolete, and  made
plans accordingly.

Six  years and four hundred  thousand dollars later, John  and George opened the
first Star  supermarket.  On the  corner  of  Beretania and  King  Streets,  the
building  offered  13,500  square  feet  of selling  space  and  remains  one of
Honolulu's top supermarkets today. The  brothers opened a second supermarket  at
Kamehameha  Shopping Center in 1959, the largest supermarket on the islands with
20,000 feet of  selling space,  air conditioning,  a public  address system  and
other modern features. About a year later, they purchased four supermarkets from
Western  Super, at  the Waialae  Shopping Center,  Kaimuki, Kailua,  and Halawa,
bringing the total up to nine supermarkets.

The Fujieki family continues to stay at the forefront of technical  developments
and  supermarket trends. In 1980 they computerized their data processing, and in
1982 they  added grocery  scanners.  Star Markets  today offers  service  delis,
in-store   bakeries,   and   even   reusable  canvas   grocery   bags   for  the
environmentally-concerned.

And yet, with so much growth,  George, John, Richard, and Raymond Fujieki  still
believe  in the  same values  of service  and neighborliness  that their parents
believed in. Now, even as the fourth largest food chain in Hawaii, Star  Markets
hasn't forgotten its mom-and-pop roots.
<PAGE>
                               [Louis Foods Logo]

Mr.  Melillo began his grocery career in a  family store outside of Boston, at a
very young age. His move to California brought him to Boys Market, and a  clerks
job.  His  many years  and many  positions brought  him to  the top  position of
Executive Vice  President. In  1979 he  left the  Corporate world  to become  an
Independent store owner.

During  his many years in the Grocery  Industry Mr. Melillo was heavily involved
in Food Industry  Associations, and  was elected Chairman  of the  Board of  the
Southern California Grocers Association (1978-1979).

Prior  to opening  his own  store Mr.  Melillo taught  Marketing, and Management
classes for many years, at the UCLA School of Business.

Mr. Melillo has been through the many  cycles of the Grocery Business. He has  a
strong   commitment  to  Certified,  and  believes  that  his  contribution  can
strengthen Certified's future, as well as the members. He enjoys challenges  and
knows  how to survive throughout the  toughest times, and competition. To remain
strong through the tough times is insurance for a successful future.

I Hope I can count on your vote.

Sincerely,

Louis C. Melillo
President
<PAGE>
                     [Tresierras Brothers Corporation Logo]
                    P.O. Box 9202  Sylmar, California 91392
               13712 Foothill Boulevard  Sylmar, California 91342
                                 (818) 362-0433
- --------------------------------------------------------------------------------

Fellow Certified Member:

I am the Executive Vice President of Tresierras Bros. Corporation which has just
celebrated  its  50th  anniversary.  My  responsibilities  include  managing all
aspects of this expanding family run business of four supermarkets and a bakery.

Tresierras Bros.  Corporation  has always  been  a loyal  member  of  Certified.
Excellence is needed from Certified for us to remain competitive and profitable.
Although  I believe good  progress has been  made this past  year to improve and
streamline Certified's operation by reducing  head count by approximately  1,000
employees,  I know much remains to be  done. For example, Certified's Cross Dock
program implemented this year is a step in the right direction, however, it does
not go far enough to satisfy  the independent operator's needs because the  item
selection  is too limited. Without some new leadership and ideas on the Board, I
question whether necessary further major improvements will be realized.

I am confident my unique background  and perspective can help make a  difference
in  making Certified  a stronger, more  efficient and  effective organization. I
firmly believe what we need on the Board are fresh ideas and new ways of looking
at problems and concerns.

I bring over 22 years of management experience including 16 years with TRW, Inc.
Space and Electronics and  24 years of  U.S. Navy experience.  I am currently  a
Naval  Reserve Supply  Corps Captain  (06) and  am the  Deputy Commander  of the
Logistics Task Force Pacific. Both  at TRW and with  the Navy, I have  extensive
experience  in implementing Total Quality Management (TQM). In fact, I have also
been successful utilizing TQM approaches at Tresierras Bros. Corporation.

My campaign  slogan  is "we  need  new blood"  on  the Board  of  Directors  for
Certified  Grocers of California, Ltd. If you agree, then I solicit your support
to vote for me.

Very Truly Yours,

Edward J. Quijada
Executive Vice President
<PAGE>
                             [R Ranch Market Logo]
R-RANCH MARKET, INC.                                        R-RANCH MARKET, INC.
2521 W. McFadden                                              4040 W. Washington
Santa Ana, CA 92704                                        Los Angeles, CA 90016
(714) 541-4355                                                    (213) 732-9153
FAX (714) 541-2310                                            FAX (213) 732-6648

Name                                      Date:
COMPANY
Address
City, State, ZIP

(Salutation):

It is with  the greatest of  pleasure that I  ask you, as  a fellow  Independent
Grocer, for your vote to place me on the Board of Directors of Certified Grocers
of California.

When  elected, I  give you my  solemn promise  to extend all  of my considerable
energy, business expertise and acumen, to  improve the status and procedures  of
our fine CERGRO organization and better your business environment.

In  particular, and among other changes, my objective is to improve arrangements
with upgrading the  current Certified  system of purchasing,  service fees,  and
delivery fee structure to a greater degree.

I  pledge  that your  vote  for me,  Mike  Shalabi, is  a  vote for  first class
leadership and to advance the future success of your business.

I have confidence in your recognition.

Cordially,

Farid (Mike) Shalabi, President/CEO
R-Ranch Markets, Inc. & Affiliates
<PAGE>
       [JONS Markets Logo]
       Corporate Offices:  5315  Santa  Monica  Boulevard,  Los  Angeles,
       California 90029 (213) 460-4646
                                                      FAX (213) 962-3002]

                                 JOHN BERBERIAN

Fellow Certified Member:

As  you already  know, I  am campaigning  for re-election  to Cergro's  Board of
Directors. I began in the retail grocery industry in 1977 and have developed  my
company into a successful eleven-store supermarket chain.

Over  the past few  years, I have made  significant contributions toward several
positive modifications at Certified in response to your overwhelming concerns. I
am and will continue to be actively involved with Cergro's policies and programs
that will benefit all of us as  members to enable ourselves to stay  competitive
during  these difficult economic times. I believe  that with your support and my
past experience as a Board member, we can help keep Cergro a strong  wholesaler.
Therefore,  if you support  a strong Certified  organization then I respectfully
request that you vote for my re-election to the Board of Directors of  Certified
Grocers of California, Ltd.

Thank you.

Sincerely,

John Berberian
President
<PAGE>
       [JONS Markets Logo]
       Corporate  Offices:  5315  Santa  Monica  Boulevard,  Los Angeles,
       California 90029 (213) 460-4646
                                                      FAX (213) 962-3002]

                                 JOHN BERBERIAN

Fellow Certified Member:

I am currently a member  of Certified Grocers' Board  of Directors and serve  on
the  Finance Committee and Retail  Development Committee. I am  also a member of
the Board of Directors of Grocers Equipment Company, Grocers General Merchandise
Company and Chairman of the Board of Grocers Specialty Company.

I started in the grocery business almost two decades ago by purchasing my  first
store  in Los Angeles.  With plenty of  hard work and  determination I have been
able to develop a chain to the current  level of eleven stores. I have been  and
still am a strong supporter of Cergro's policies and programs which have made it
possible for Independent persons like myself to expand and compete.

Additionally,  I plan to  remain in the  grocery business well  into the distant
future. Therefore I, like yourself, have concerns about the future of  Certified
and  the  Independents  in  the  California  marketplace.  Last  year  I  worked
diligently to  make  some  serious  and positive  changes  in  order  to  enable
Certified to maintain itself as a viable wholesaler.

If re-elected to the Board I promise to continue to help maintain Certified as a
strong  wholesaler especially  during these  challenging economic  times, I feel
that with a strong organization we will be able to compete in this market.

If you concur that Certified has the potential to become a stronger organization
then I solicit you to support me for the Board of Directors of Certified Grocers
of California, Ltd.

Sincerely,

John Berberian
President
<PAGE>
Kenneth Young
Young's Markets
1313 S. Mooney Blvd.
Visalia, CA 93277

Dear Member:

As a member of Cergro, you are the reason for Certified Grocers' existence.  The
Board  of Directors should always remember that  the members are number one. The
Board is there to serve its members.

I am running for  re-election to the Board  of Directors of Cergro  representing
Northern California.

My  first term serving on the Board  of Directors of Certified has been exciting
for me as well  as for Certified.  Certified has a new  President and CEO.  Many
programs  have been  put in  place to reduce  costs and  increase efficiency and
accountability. Certified  is  planning  for the  future,  which  looks  bright.
Certified is on the right track to becoming an aggressive, efficient wholesaler.

I feel that an aggressive, efficient wholesaler is tantamount to the survival of
the independent operators.

As  a member of  the Board of  Directors of Cergro,  I will always  work for you
because you  are the  reason that  Certified  Grocers exists.  If you  have  any
questions or suggestions, please call me at (209) 625-9252.

I thank you for your support.

Sincerely,

Kenneth Young
Vice President

P.S.  Please  vote and send in your advisory ballot. You do not have to cast all
      12 votes. Just vote for people that you know and people that you feel that
      would do a good job. You can send in your ballot even if you only vote for
      one person.


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission