ALBERTO CULVER CO
10-Q, 1995-05-02
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                     SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                                 FORM 10-Q

[X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED: 

                            March 31, 1995

                                 -OR-

[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
      EXCHANGE  ACT OF 1934 


Commission File No. 1-5050


                       ALBERTO-CULVER COMPANY                
        (Exact name of registrant as specified in its charter)



                  Delaware                    36-2257936   
     (State or other jurisdiction of      (I.R.S. Employer 
      incorporation or organization)       Identification No.)



           2525 Armitage Avenue
           Melrose Park, Illinois                     60160  
           (Address of principal executive offices)  (Zip code)



Registrant's telephone number, including area code:   (708) 450-3000




Indicate by  check mark  whether the  registrant (1)  has filed all  reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports) and (2) has
filing requirements for the past 90 days.  YES  X    NO     


At March 31,  1995, there were 10,948,506  shares of Class A  Common Stock 
outstanding and 16,766,240 shares of Class B Common Stock Outstanding.


                               PART I


ITEM 1.  FINANCIAL STATEMENTS
<TABLE>
                     ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                      Consolidated Statements of Earnings
                   Three Months Ended March 31, 1995 and 1994
              (dollar amounts in thousands, except per share figures)


<CAPTION>

                                                            (Unaudited)       
                                                          1995        1994   
<S>                                                    <C>          <C>
Net sales                                              $324,208     302,824

Costs and expenses:
  Cost of products sold                                 161,597     147,690
  Advertising, promotion, 
    selling and administrative                          142,013     138,802
  Interest expense, net of interest income
    of $565 in 1995 and $785 in 1994                      1,030       1,308

    Total costs and expenses                            304,640     287,800


Earnings before provision for income taxes               19,568      15,024

Provision for income taxes                                7,338       5,713

Net earnings                                           $ 12,230       9,311


Net earnings per share                                 $    .44         .33

Cash dividends paid                                    $    .08         .07

</TABLE>
See notes to consolidated financial statements.  

<TABLE>
              ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                Consolidated Statements of Earnings
              Six Months Ended March 31, 1995 and 1994
        (dollar amounts in thousands, except per share figures)

<CAPTION>
                                                          (Unaudited)      
                                                        1995        1994   
<S>                                                   <C>          <C>
Net sales                                             $635,682     587,394

Costs and expenses:
  Cost of products sold                                317,145     288,856
  Advertising, promotion, 
    selling and administrative                         278,853     266,686
  Interest expense, net of interest income
    of $1,031 in 1995 and $1,380 in 1994                 2,204       3,068

    Total costs and expenses                           598,202     558,610

Earnings before provision for income taxes              37,480      28,784

Provision for income taxes                              14,055      10,942

Net earnings                                          $ 23,425      17,842


Net earnings per share                                $    .84         .63

Cash dividends paid per share                         $    .15        .135

</TABLE>

See notes to consolidated financial statements. 

<TABLE>
                 ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                    Consolidated Balance Sheets
               March 31, 1995 and September 30, 1994
        (dollar amounts in thousands, except per share figures)

<CAPTION>
                                                 (Unaudited)
                                                  March  31,    September 30,
ASSETS                                               1995          1994     
<S>                                                 <C>           <C>
Current assets:
  Cash & cash equivalents                           $ 53,321       41,833
  Short-term investments                              10,053        8,529
  Receivables, less allowance for doubtful
    accounts ($5,394 at 3/31/95 and $5,497
    at 9/30/94)                                      109,270      108,877
  Inventories (Note 3)                               244,002      231,119
  Other current assets                                14,395       11,399
    Total current assets                             431,041      401,757 
Property, plant and equipment at cost, less
  accumulated depreciation ($119,981 at 3/31/95
  and $110,351 at 9/30/94)                           135,774      132,881
Goodwill, net                                         44,067       44,307
Trade names and other intangible assets, net           9,741        9,960
Other assets                                          23,257       21,303
  Total assets                                      $643,880      610,208
 
LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Current maturities of long-term debt 
    and short-term borrowings                       $ 31,877       32,819
  Accounts payable                                   124,385      110,122 
  Accrued expenses                                    63,855       64,754
  Income taxes                                        10,096        8,315
    Total current liabilities                        230,213      216,010

Long-term debt                                        43,549       42,976
Deferred income taxes                                 15,399       14,780
Other liabilities                                      9,781        9,472

Stockholders' equity:
  Common stock, par value $.22 per share:
    Class A authorized 25,000,000 shares;
      issued 13,262,624 at 3/31/95 and
      13,261,624 shares at 9/30/94                     2,918        2,918
    Class B authorized 25,000,000 shares;  
      issued 20,944,424 at 3/31/95 and 
      20,945,424 shares at 9/30/94                     4,608        4,608
  Additional paid-in capital                          87,783       87,452
  Retained earnings                                  312,716      293,445
  Foreign currency translation                       (13,851)     (11,793)
                                                     394,174      376,630
  Less treasury stock at cost (Class A
    common shares: 2,314,118 at 3/31/95 and
    2,348,426 at 9/30/94; Class B common
    shares: 4,178,184 at 3/31/95 and 9/30/94)         49,236      49,660
       Total stockholders' equity                    344,938     326,970
       Total liabilities and stockholders' equity   $643,880     610,208

</TABLE>
See notes to consolidated financial statements.

<TABLE>
               ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                Consolidated Statement of Cash Flows
              Six Months Ended March 31, 1995 and 1994
                   (dollar amounts in thousands)

<CAPTION>
                                                         (Unaudited)      
                                                      1995           1994   
<S>                                                 <C>            <C>
Cash Flows from Operating Activities:

Net earnings                                        $ 23,425        17,842
Adjustments to reconcile net earnings to net                             
 cash provided by operating activities:
  Depreciation and amortization                       11,058         9,942
  Other, net                                             166        (1,729)
  Cash effect of change in:
    Receivables, net                                  (2,348)          901
    Inventories                                      (12,757)      (23,842)
    Other current assets                              (4,008)       (2,766)
    Accounts payable and accrued expenses             14,090         8,124
    Income taxes                                       1,123          (234)
   Net cash provided by operating activities          30,749         8,238 

Cash Flows from Investing Activities:

Capital expenditures                                 (11,429)      (14,736)
Short-term investments                                (1,437)       (4,737)
Payments for purchased businesses, net of
  acquired company's cash                               (946)       (5,515)
Proceeds from sale of businesses, net of
  disposed company's cash                                 --         1,592
Other, net                                            (1,132)          335  
   Net cash used by investing activities             (14,944)      (23,061)

Cash Flows from Financing Activities:

Short-term borrowings                                   (760)         (770)
Proceeds from long-term debt                             675           588
Repayments of long-term debt                            (429)       (2,916)
Cash proceeds from exercise of stock options             321           672
Cash dividends paid                                   (4,154)       (3,819)
Stock purchased for treasury                             --         (2,709)
   Net cash used by financing activities              (4,347)       (8,954)

Effect of foreign exchange rate changes on cash           30          (256)
Net increase (decrease) in cash and
   cash equivalents                                   11,488       (24,033)
Cash and cash equivalents at beginning of period      41,833        65,747

Cash and cash equivalents at end of period          $ 53,321        41,714
</TABLE>
See notes to consolidated financial statements.


            ALBERTO-CULVER COMPANY AND SUBSIDIARIES

          Notes to Consolidated Financial Statements






(l)   The  consolidated financial  statements  contained in  this  report have 
      not  been examined  by independent public accountants, except for 
      balance sheet information presented  at September 30, 1994.  However, 
      in the opinion of the company, the consolidated financial statements 
      reflect all adjustments,  which include  only  normal adjustments, 
      necessary  to present fairly the data contained therein.  The results 
      of operations  for the  periods  covered are  not  necessarily
      indicative of results for a full year.  


(2)   For the three  and six month periods ended  March 31, 1995 and 1994, 
      earnings  per share figures were calculated using the weighted 
      average number of common shares outstanding, including common
      stock  equivalents, of  27,835,000 and  27,800,000, respectively  
      for 1995,  and 28,291,000  and 28,292,000, respectively for 1994.


(3)   Inventories consist of the following:


                                            (in thousands)      
                                        March 31,     September 30,
                                            1995              1994 

                 Finished goods          $206,565         195,633
                 Work-in-process            6,226           5,868  
                 Raw materials             31,211          29,618

                                         $244,002         231,119


(4)   On April 3, 1995, the company's Swedish-based subsidiary, 
      Cederroth International, completed the purchase  of the  Toiletries 
      Division of Molnlycke AB.  The acquired  division manufactures and
      markets body  and skin care,  hair care, oral  care and household
      products in  Scandinavia. The acquisition, valued at  approximately 
      $50 million, will be  accounted for as a purchase  and was
      funded with bank borrowings.

      If  the purchase  had  closed on  March  31,  1995, the  following
      accounts in the company's consolidated March 31, 1995 balance 
      sheet would have increased:  inventories -  $9 million; 
      property, plant  and equipment - $13  million; goodwill - $10 million;
      trade names and other intangible assets - $24 million; accrued expenses
      - $6 million; and long-term debt - $50 million.



ITEM  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
          AND FINANCIAL CONDITION


RESULTS OF OPERATIONS

QUARTER AND SIX MONTHS ENDED MARCH 31, 1995 VS. QUARTER AND SIX MONTHS ENDED
MARCH 31, 1994

The company achieved record net sales  of $324.2 million in the second quarter
of fiscal year 1995, up $21.4 million or 7.1% over the  comparable 
quarter of  fiscal year 1994.   For the  six month period ending March 31, 
1995, net sales reached a  new high of $635.7 million representing  an 8.2%
increase compared to last year's six month period.

Second quarter net earnings increased 31.4% to a record $12.2 million or 44
cents per share compared to 33 cents in the prior year's quarter.  For the
six months ended March 31,  1995, record net earnings of $23.4 million or 
84 cents per share represents an increase of 31.3% from net earnings of $17.8 
million or 63 cents per share in the prior year period.  

The following table presents net sales information by business segment for 
the second quarter  and six months of fiscal years 1995 and 1994:

SECOND QUARTER
(dollars in millions)
                                                                   Percent
      Net sales:                1995        1994       Change      Change 
      Mass marketed personal 
        use products          $128.4      121.3          7.1         5.9%
      Institutional products    28.1       27.0          1.1         4.1
      Other products - Sally   170.1      157.4         12.7         8.1 
      Eliminations              (2.4)      (2.9)         0.5          - 
      Total                   $324.2      302.8         21.4         7.1%


SIX MONTHS
(dollars in millions)
                                                                   Percent
      Net sales:                1995       1994       Change       Change 
      Mass marketed personal 
        use products          $249.4      237.3         12.1         5.1%
      Institutional products    52.3       50.4          1.9         3.8 
      Other products - Sally   338.7      305.5         33.2        10.9
      Eliminations              (4.7)      (5.8)         1.1          -  
      Total                   $635.7      587.4         48.3         8.2%


Compared to the same periods of the prior year, sales of the "mass marketed
personal use products" business segment increased 5.9%  and 5.1%  for 
the current quarter and first half of fiscal 1995, respectively.  The 
increases were primarily due to higher sales for the following brands:  
Alberto VO5 Shampoo and Instant Conditioner, FDS feminine deodorant 
spray products, Tresemme retail hair care products, Mrs. Dash seasoning 
products, Molly McButter dairy sprinkles, and Baker's Joy combination
flour and oil spray and higher six month  sales of Static Guard anti-static
spray.   In addition, international sales in 1995 were slightly higher 
primarily due to favorable foreign exchange rates.  These sales increases were
partially offset by lower sales for Village Saucerie sauce and recipe mix 
and the Bold Hold and the Alberto hair styling lines. 

Sales of the "institutional products" business segment increased 4.1% and 3.8%
for the second quarter and six months ended March 31 increases were 
principally attributable to increased sales of institutional products 
in Scandinavia as well as favorable foreign exchange rates partially  
offset by lower  sales in  the U.S. for  TCB and Tresemme institutional 
hair care products.  

The "other products - Sally" business segment increased sales $12.7 million 
or 8.1% and $33.2 million or 10.9% for the second quarter and first half of 
fiscal 1995, respectively, compared to the same periods last year. 
The increases  were attributable to Sally Beauty Company's sales growth for
established stores and the addition of 102 stores since March 31, 1994. 
Sally Beauty Company operates 1,412 cash-and-carry beauty supply stores 
offering a full range of salon products.

Cost of  products sold  for the second  quarter and six  month period ended 
March 31, 1995 increased to 49.8% and 49.9% of net sales, respectively, 
compared to 48.8% and 49.2%, respectively, for the same periods
of the prior year.   The cost of goods sold percentages were primarily 
affected by higher sales of lower profit margin products.

Compared to the prior year, advertising, promotion, selling and administrative
expenses increased 2.3% or $3.2 million for  the current quarter and 4.6% or 
$12.2 million for the six months ended March 31,1995.  Selling and 
administrative expenses were higher primarily due to the costs associated 
with the increase in the number of Sally Beauty Company stores.  Advertising, 
promotion and market research costs were  $46.2 million  and $87.9 million  
for the second quarter and  first half of fiscal 1995, respectively, versus 
$49.5 million and $92.5 million, respectively, in the comparable periods of
last year.  Spending was higher in fiscal 1994 primarily due to the new product
introductions of Village Saucerie sauce and recipe mix and VO5 Hot Oil 
Hair Therapy shampoos and conditioners. 

Interest expense for the second quarter and the first half of 1995 decreased
$498,000 to $1.6 million and $1.2 million to $3.2 million, respectively, 
primarily due to lower outstanding borrowings during the current year. 
Interest income decreased $220,000 and $349,000 for the second quarter and 
first six months, respectively, primarily due to a refund of interest related
to income taxes received in the prior year.

The provision for income taxes as a percentage of earnings before income 
taxes was 37.5% and 38.0% for the second quarter and the first half of fiscal
years 1995 and 1994, respectively.

FINANCIAL CONDITION

MARCH 31, 1995 VS. SEPTEMBER 30, 1994

The ratio of  current assets to current  liabilities was 1.87 to 1.00
at March 31, 1995,  compared to 1.86 to 1.00 at September 30, 1994.

During the six month period ended March 31, 1995, working capital increased
by $15.1 million to $200.8 million.  The increase is primarily due
to earnings from operations offset in part by $11.4 million of payments 
for capital expenditures and $4.2 million for dividends.  At March 31, 1995,
the company  had available unused lines of credit with various banks of 
$77 million.

Cash dividends paid on Class A  and Class B common stock totaled $4.2 million
or 15 cents per share during the first six months of fiscal 1995 versus $3.8 
million or 13.5 cents per share in the prior year.

                                PART II

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

At the annual meeting of  stockholders on January 26, 1995, Robert P. Gwinn,
William W. Wirtz and Lee W. Jennings were elected as directors of the 
Company.  Mr. Gwinn received a Class A and Class B common stockholder 
vote of 9,560,364  and 16,081,366  shares "for", 21,045 and 7,847 shares 
"against" and 5,540 and  55,281 shares "withheld", respectively.  
Mr. Wirtz received  a Class A and  Class B common stockholder vote of 
9,580,751 and 16,088,357 shares "for", 658 and 856 shares "against" and 
5,540 and 55,281 shares "withheld", respectively.  Mr. Jennings 
received a Class A and Class B common stockholder vote of 9,581,009 and 
16,088,663 shares "for", 400 and 550 shares "against" and  5,540 and
55,281 "withheld", respectively.

In addition, shareholders at the annual meeting voted on the following matters:

1.    Amendments to the Employee Stock Option Plan of 1988 were approved by 
a Class A and Class B common stockholder vote of 7,658,685 and 13,825,250 
shares "for"; 1,141,695 and 1,896,387 shares "against"; 17,307 and 22,028 
shares "abstaining"; and 769,262 and 400,829 shares of "broker non-votes", 
respectively.

2.    The adoption of the Management Incentive Plan was approved by a Class A
and Class B common stockholder vote of 7,807,184 and 15,073,619 shares "for";
988,637 and 649,906  shares "against"; 21,866 and 20,140 shares "abstaining";
and 769,262 and 400,829  shares of "broker non-votes", respectively.

3.    The adoption of the  1994 Shareholder Value Incentive Plan was approved
by a Class A and Class B common stockholder vote  of 7,915,491 and 15,252,952
shares "for"; 882,161 and 470,647 shares "against"; 20,035 and 20,066
shares "abstaining"; and 769,262 and  400,829 shares of "broker non-votes",
respectively.  

4.    The adoption of the 1994 Restricted Stock Plan was approved by a Class
A and Class B common stockholder vote of 8,516,489 and 14,913,636 shares
"for";  275,460 and  807,985 shares "against"; 25,738 and 22,044 shares
"abstaining"; and 769,262 and 400,829 shares of "broker non-votes",
respectively.

5.    The adoption of the 1994 Stock Option Plan for Non-Employee Directors 
was approved by a Class A and Class B common stockholder vote of 8,569,867
and 15,543,658 shares "for"; 223,979 and 179,643 shares "against"; 23,841
and 20,364 shares "abstaining"; and  769,262 and 400,829 shares
of "broker non-votes", respectively.

Class A common stock has a one-tenth vote per share and Class B common stock 
has one vote per share.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a)   Exhibits:

      Exhibit
      Number      Description

      10(a)       Copy of Alberto-Culver Company Management Incentive 
                  Plan dated October 27, 1994*

      10(b)       Copy of Alberto-Culver Company Employee Stock Option Plan 
                  of 1988, as amended*

      10(c)       Copy of Alberto-Culver Company 1994 Shareholder Value 
                  Incentive Plan.*

      10(d)       Copy of Alberto-Culver Company 1994 Restricted Stock Plan.*

      10(e)       Copy of Alberto-Culver Company 1994 Stock Option Plan for 
                  Non-Employee Directors.*

      27          Financial Data Schedule


              *   This exhibit is a management contract or compensatory
                  plan or arrangement of the registrant.

(b)   The following form 8-K was filed by the  registrant during the second
      quarter of its fiscal year ending September 30, 1995:

            - Form 8-K dated February 8, 1995



                                 SIGNATURE



Pursuant to the requirements  of the Securities Exchange Act  of 1934, 
the registrant has duly caused this report to be signed on its behalf 
by the undersigned thereunto duly authorized.  

                                             ALBERTO-CULVER COMPANY
                                                 (Registrant)



                                  By:/s/ William J. Cernugel      
                                  William J. Cernugel
                                  Senior Vice President, Finance & Controller
                                  (Principal Financial Officer) 




April 27, 1995


                                                            Exhibit 10(a)


                               ALBERTO-CULVER COMPANY

                              MANAGEMENT INCENTIVE PLAN


1.    Establishment.   Alberto-Culver  Company and its subsidiaries hereby 
establish  the Management Incentive Plan ("MIP") for key salaried 
employees of the Company.  The MIP provides for annual awards to be 
made to Participants based upon the  achievement of financial and 
non-financial performance objectives.   This MIP is established as 
an unfunded, non-qualified deferred compensation plan intended for the  
benefit of employees who are among a select group of management 
and/or highly compensated participants.  Nothing contained in this 
MIP and no action taken pursuant to the provisions of this MIP 
shall create or be construed  to create a trust of any kind, or a 
fiduciary relationship between  the Company and the Participant, 
his designated beneficiary or any other person.  Any funds which 
may be invested under the provisions of this MIP shall continue 
for all purposes to be a part of the general assets of the Company and
no person other than the Company shall by virtue of the provisions 
of this MIP have any interest in such funds.  To the extent that any 
person acquires a right to receive payments from the Company
under this MIP, such right shall be no greater than the right of any 
unsecured general creditor of the Company.

2.    Purpose.  The purpose of  the MIP is to attract and retain in the
employ of the Company persons possessing outstanding management skills 
and competence who will contribute substantially to the  
success of the Company.   The MIP is intended to provide incentives 
to such persons to  exert their maximum efforts on behalf of the 
Company by rewarding them with additional compensation when the Company
and the Participant have achieved the financial and individual business
objectives, respectively, provided for in the MIP.

3.    Effective Date and  Performance Periods.   The effective date of
the MIP is October 1, 1994, subject to stockholder approval.
The Plan Year shall be the 12 consecutive-month period ending
September 30, 1995 and each September 30 thereafter.  The MIP will 
continue in effect until and unless terminated by the Board of Directors.

4.    Definitions.  The definition of key terms are as follows:

      a.    "Committee" means the Compensation Committee of the Board
of Directors of the  Company, consisting  solely of
outside directors within the meaning of Section 162(m) of the
Internal Revenue Code of 1986 and the rules and regulations thereunder.

      b.    "Company" means Alberto-Culver Company or a Subsidiary.

      c.    "Covered Employee" means the Chief Executive Officer and the four
most highly compensated executives (other than the Chief Executive
Officer) within the  meaning of Section 162(m) of the Internal 
Revenue Code of 1986, as amended, and the rules and regulations
thereunder, as applied to the previous Fiscal Year or any person
so designated by the Committee.

      d.    "Employee"  means any  person, including an officer or director,
who is employed on a permanent, full-time basis by, and receives a regular
salary from, the Company.

      e.    "Individual Business Objectives" means the objectives as set
forth in a letter of recommendation prepared by the Participant 
and agreed upon by the Committee.

      f.    "Participant" means any Employee of the Company who has been 
selected to participate in the MIP.

      g.    "Plan Year" shall be the Company's fiscal year for financial 
reporting purposes (i.e., the 12 consecutive-month period ended September 30).

      h.    "Subsidiary" means any corporation in which the Company owns 
(directly  or indirectly) 50% or more of the outstanding stock entitled
to vote for directors.

      i.    "Base Salary" means (i)  with respect to a Covered Employee,
the base compensation payable to a Participant during the Plan Year 
as fixed by the Compensation Committee on the last day of the 
previous Plan Year; and (ii)  with respect to all other 
Participants, the  base compensation paid to the Participant
during the Plan Year,  exclusive of the amounts payable under 
this MIP, the value of  stock options and fringe benefits, 
but inclusive of the amount of base compensation deferred under 
the Company's 401(k) plan or other deferred compensation plans.

      j.    "Bonus Award  Opportunity" means the annual award, stated as a
percent of Base Salary, which would be earned if financial and 
individual objectives are exactly achieved.

      k.    "Profit Center"  means a division or Subsidiary of the Company
which is responsible for preparing and submitting annual 
sales and pre-tax profit (loss) objectives.

5.    Eligibility.  Participation in the MIP is limited  to key salaried
employees of the Company and its Subsidiaries.   Each Plan Year, 
the Committee shall designate in writing those eligible Employees who 
will participate in the MIP during that Plan Year.   In the event 
an employee who would be eligible to participant in the  MIP is hired 
after the beginning of the  Plan Year, the Committee  may, but  
need not, designate such employee as a Participant for such Plan Year;
provided, however, that no employee  shall be eligible to participate
in the MIP for any Plan Year in which he or she was employed with 
the Company for less than four months.  In the event a new employee
is designated as a Participant, the Committee shall assign such 
new Participant his or her Bonus Award Opportunity for the remaining 
portion of the Plan Year and notify the new Participant of the
financial performance goals and his or her Individual Business 
Objectives on which any cash award will be based.   The Committee 
shall make such adjustments to  the new Participant's actual cash award
as the Committee deems necessary or appropriate to take  into account
the fact that such Participant was not employed for the entire Plan Year.

6.    Award Opportunities.  Within 90 days following the beginning of
the Plan Year, each Participant will be assigned a Bonus Award Opportunity 
for the Plan Year.  Actual awards can range from 0% to 150% of the 
Bonus Award Opportunity based on actual performance compared 
to the performance objectives established for the Plan Year.  
The total Bonus Award Opportunity will relate  to the performance 
of the Company, one or more Profit Centers, Individual Business 
Objectives or any combination thereof.

7.    Maximum Award Payable.  The maximum amount payable under the MIP to a
single Participant may not exceed $2.5 million per fiscal year of the Company.

8.    Financial Performance Objectives.  Within 90 days  following the 
beginning of the Plan Year, the Company and each Profit Center will be 
assigned one or more financial performance objectives representing
the goals for the Company or the Profit Center for the Plan Year. 
Financial performance objectives will be based upon sales and  
pre-tax earnings.   For each financial performance objective, three 
levels of performance will be established:

      --    Target Level.  For performance equal to the target level,
50% of that portion of the Bonus Award Opportunity assigned to the 
performance objective will be earned.  Below this level of
performance, no annual award will be earned relative to this
performance objective.

      --    Goal Level.   For performance equal to the goal level,
100% of that portion of the Bonus Award Opportunity assigned to the 
performance objective will be earned.

      --    Super Bonus Level.  For  performance equal to the super
bonus level, 150%  of that portion of the Bonus Award Opportunity 
assigned to the performance objective will be earned.

      Each  Participant will be notified in writing of his or her
Bonus Award Opportunity, the performance objectives set for the
Company and/or his or  her Profit Center, if applicable, and
the portion of his or her Bonus Award Opportunity allocated to
the Participant's Individual Business Objectives, if any.

If actual performance falls between the target and goal or
goal and super bonus levels, the percentage of the Bonus Award
Opportunity earned will be determined us interpolation.

At  the  end of  each Plan  Year, the  Committee shall  certify whether
or not  the performance objectives have been attained by each  
Participant.   No cash award may be payable to a Participant prior to 
such certification.

The Committee shall have the sole authority to set all financial 
performance objectives and to modify such financial performance 
objectives during the Plan Year as deemed appropriate; provided, 
however, that the Committee may not modify the performance objectives
during a Plan Year to increase the cash award payable to a Covered Employee.

9.    Individual Business Objectives.   The Committee, at its sole discretion, 
may allocate a portion of a Participant's Bonus Award Opportunity
for the Plan Year to the Participant's Individual Business Objectives. 
The three levels of performance established for the financial 
performance objectives in Section 8 hereof will also be applicable 
to the Individual Business Objectives.

10.   Administration--Powers and Duties of the Committee.

     a.    Administration.   The Committee shall  be responsible for  the 
administration of the MIP.  The Committee, by majority action, is authorized
to interpret the MIP, to prescribe, amend, and rescind rules  and regulations 
relating to the MIP, to provide for conditions and assurances deemed necessary
or  advisable to  protect the interest  of the  Company and to  make all other
determinations necessary or advisable for the administration of the MIP.  
Determinations, interpretations, or other actions made or taken by the 
Committee pursuant to the provisions of the  MIP shall be final and binding
and conclusive  for all  purposes  and upon  all persons whomsoever.  No 
member of the Committee shall be liable for any action or determination 
made in good faith with respect to the MIP or any annual award made hereunder.

     b.    Amendment, Modification, and Termination of MIP.  The Board of 
Directors or the  Committee may at any time terminate, and from time 
to time may amend or modify the MIP, except that no amendment by the 
Committee shall increase the amount of an annual award payable to a 
Participant or class of Participants or allow a member of the Committee to be
a Participant.  Termination of the MIP shall not be effective with respect 
to the Plan Year in which it occurs.

11.   Payment of Annual Award.

      a.    Payment of Award.  The Company shall pay the annual award to the
Participant as soon after the end of the Plan Year as the amount of the award 
can practicably be determined and certified by the Committee, but no later 
than December 15th of each year.

      b.    Changes in Employment Status.  If a Participant's employment
terminates during a Plan Year or after the end of the Plan Year, but prior
to the payment of the annual award, no award will be payable for that Plan
Year.  If the Participant's employment terminates during the Plan Year due to 
death, disability or retirement, the Committee shall have the sole authority
and discretion to award a Participant (or his or her beneficiary) a portion 
of the annual award that would otherwise be payable.

      c.    Deferral of Award.  A Participant may, in writing, filed with the
Committee within 15 days following the receipt of his or her participant
letter, elect to defer payment of his annual award so that it shall be paid
in not more than five equal annual installments commencing after his or her
retirement if he or she shall then have attained the age of 60 years, and if
he or she shall not than have attained such age then commencing with the year
he or she shall attain the age of 60 years.  The Committee, in its sole 
discretion, at any time, or from time to time may accelerate any distribution
which would otherwise be deferred in the case of an unforeseeable event.
The Committee, in its sole discretion, at any time, or from time to time, may
prohibit or limit deferral of any annual award below a specific dollar amount
determined by the Committee.


      d.    Interest Payable on Deferred Payments.  Any annual award to which
a Participant  shall have elected deferred payment hereunder shall bear
interest at a rate determined by  the Committee.  The amount on which this 
interest shall accrue shall be the net deferred amount after the payment of
withholding payroll taxes, if any.  A separate accounting shall be maintained
for each Participant with respect to the deferred payments hereunder.

     e.    Investment in Alberto-Culver Company Stock.  As an additional 
alternative to lump sum cash payment and at any time prior to distribution, 
a Participant may elect to have all or a portion of his or her annual award, 
less withholding taxes, invested in Alberto-Culver Company common stock 
under the Company's stock purchase plan, but this shall not constitute 
a deferred payment for purposes of this MIP.

12.   Beneficiary.   If a Participant  dies before receiving the annual award
and/or any  previously deferred awards to which he or she is entitled to under 
the MIP, such awards shall be paid to such person whom  the Participant 
has designated by an instrument in writing, and in a form acceptable to the 
Board of Directors, executed by the Participant and delivered to the 
Board of Directors in care of the Secretary of the Company during the 
Participant's lifetime.  Such designation may be revoked or modified by the 
Participant from time to time by an instrument in writing in a form 
acceptable to the Board of Directors, executed by the Participant and
delivered to the Board of Directors in care of the Secretary of the Company
during the Participant's lifetime.  If no such designation is delivered 
to the Board of Directors, or if no such designated beneficiary is then 
living, the annual award shall be paid to the surviving spouse of the 
Participant, or in the event there is no such surviving spouse, 
to the estate of the Participant.

13.   Withholding Payroll Taxes.  To the extent required by the laws in 
effect at the time  payments are made, the Company shall withhold from the 
annual  cash, stock or deferred  award made hereunder an amount necessary
to satisfy any taxes required to be withheld for federal, state, or local 
governmental purposes.

14.   No Employment Rights.  Nothing in this MIP shall interfere with or 
limit in any way the right of the Company to terminate any Participant's 
employment at any time for any reason, or confer upon any Participant
any right to continue in the employ of the Company or its Subsidiaries.

15.   Non-Assignability.   Except as provided  herein upon  the death  of a 
Participant, no right or interest of a Participant in any annual award 
shall be (a) assignable or transferable in  whole or in part, either 
directly or by operation of law or otherwise;  (b) subject to any obligation
or liability of any person;  or (c) subject to seizure or assignment or 
transfer through execution, levy, garnishment, attachment, pledge, bankruptcy,
or in any other manner.

16.   Stockholder Adoption.   The MIP shall be submitted to the  stockholders
of the Company for their approval and adoption at  the annual meeting of
stockholders to be held on January 26, 1995, or any adjournment thereof.  
No award shall be payable hereunder unless and until the MIP has been so 
approved and adopted.  Thereafter, the MIP shall be submitted to stockholders
for reapproval every five years. 


Dated:  October 27, 1994



                                                  Exhibit 10(b)

                          ALBERTO-CULVER COMPANY

                   EMPLOYEE STOCK OPTION PLAN OF 1988
                 (as amended through October 27, 1994)


1.    Purpose of ACSOP

      The Alberto-Culver Company Employee Stock  Option Plan of 1988 
(hereinafter called the "ACSOP") is intended to encourage ownership of the 
Class A common stock  of Alberto-Culver Company (hereinafter
called  the "Company") by eligible  key employees of  the Company and its 
subsidiaries and to provide incentives for them to make maximum  
efforts for the success of  the business.  Options granted  under
the ACSOP will  be non-qualified  options (not  incentive options  
as defined in Section 422 of the Internal Revenue Code of 1986, as amended).

2.    Eligibility

      Key  employees  of the  Company  and  its subsidiaries  who  perform 
services which  contribute materially to the management, operation and 
development of the business ("Optionees") will be eligible
to receive options under the ACSOP.  At their request, Mr. Leonard H.
Lavin and Mrs. Bernice E. Lavin are ineligible to receive options under the 
ACSOP.

3.    Administration

      The Board of Directors of the Company (hereinafter called the "Board")
shall have full power and authority, subject to the express provisions of the
ACSOP, to determine the purchase price  of the stock covered by each option,
the Optionees to whom and the  time or times at which options  shall be
granted, the terms  and conditions of the options, including the terms of 
payment therefor, and  the number of shares of stock to be covered by each 
option.  The Board shall have full power to construe, administer and interpret
the ACSOP, and  full power to adopt such  rules and regulations as the  Board
may deem desirable to administer the ACSOP, and no member of the Board  shall
be liable for any action or determination made in good faith with respect
to the ACSOP or any option thereunder.

The Board may, in its discretion, delegate to a committee of members of 
the Board its  authority with respect to such matters under the ACSOP 
and options  granted under the ACSOP as the Board may specify.

4.    Number of Shares of Stock to be Offered

      The Board  may authorize from time to time  the issuance pursuant to the
ACSOP of shares not to exceed 3,200,000 of  the Company's Class A common 
stock in  the aggregate, subject to adjustment under paragraph  10 hereof.   
Such shares of Class A common stock which may be issued pursuant to options
granted under the ACSOP  may be authorized and unissued shares or issued and 
reacquired shares as the Board from time to time may determine.  If any 
option granted under the ACSOP shall terminate or be surrendered or expire 
unexercised in whole or in part, the shares of stock so released from such
option may be made the subject of additional options granted under the ACSOP.

5.    Option Price

      The purchase price under  each option granted pursuant to  the ACSOP 
shall be determined  by the Board but shall not be less than the fair 
market value of the Company's Class A common stock at the time the option 
is granted.

6.    Grant of Options

      No option may be granted under the ACSOP after January 20, 2003.  
In addition, the Board may not grant to any individual  Optionee in any 
fiscal  year an option or options with respect to more than150,000 shares 
of Class A common stock.

7.    Term and Exercise of Options

      (a)   Each option granted shall provide that it  is not exercisable
after the expiration of  ten (10) years  from the date the option is granted,
and each option shall be subject to the following limitations upon its 
exercise:

      (i)   No option may be exercised until the expiration of one (1) year
            following the grant of the option.

      (ii)  On the  anniversary date of  the grant of  the option in each 
            of the four  calendar years immediately following the year  
            of the grant of the option, the  right to purchase twenty-
            five percent (25%) of the total number of shares  of stock 
            specified in the  option shall accrue to the Optionee.  
            Each such right to purchase such twenty-five percent (25%) may be
            exercised, in  whole or in  part, at any  time after such right
            accrues and prior  to the expiration of ten (10) years from the 
            date of the grant of the option.

      (b)   Notwithstanding the foregoing, the Board may in its discretion
(i) specifically provide at the date of grant for another time or times of
exercise; (ii) accelerate the exercisability of any option subject to such
terms and conditions as the Board deems necessary and appropriate to 
effectuate the purpose of the ACSOP including, without limitation, a 
requirement that the Optionee  grant to the Company an option to repurchase
all or a portion of the number of shares acquired upon exercise of the
accelerated option for their fair  market value on the date of  grant; (iii)
at any time prior  to the expiration or termination  of any option 
previously granted, extend the  term of any option (including such options 
held  by  officers or  directors)  for such  additional period  as the  
Board, in its discretion, shall determine;  or (iv) grant new options
to Optionees with  Optionee's consent, upon cancellation, surrender or 
expiration of outstanding options in  whole or in part,  which outstanding
options may have a different exercise price from the new options granted. 
In no event, however, shall the aggregate option period with respect to
any option, including the original term of the option and any extensions 
thereof, exceed ten years.

      (c)   An  option may  be exercised  by giving  written notice  to the
Secretary of  the Company specifying the number of shares to be purchased, 
accompanied by the full purchase price for the shares to be purchased either  
in cash, by check or  by delivery of shares of  Class A common stock, or by 
a combination of these methods of payment.  For this purpose, the per share 
value of the Class A common stock shall be the fair market value on the 
date of exercise, as determined by the Board.

      (d)   At any time when an Optionee is required to pay to the Company 
an amount required to be withheld under applicable income tax or other laws 
in connection with the  exercise of an option, the Optionee may satisfy this
obligation in  whole or in part by  making an election ("Election") to  have
the Company withhold shares of Class A common stock of the Company, or, if 
the Board so determines, by delivering shares of Class  A common stock
of the Company  ("Delivery") having a value equal to the amount required to be
withheld.  The value of the shares to be withheld or delivered shall be based
on the fair market value of the Class A common stock of the Company on the 
date of exercise  (the "Tax Date").  Each Election or Delivery must be made
on or prior to the Tax Date and shall be irrevocable.
The Board may  disapprove any  Election or  Delivery or may  suspend or
terminate the  right to  make Elections or  Deliveries.  If an Optionee is a 
person described in Section 16(a) of the Securities Exchange Act of 1934
(the "Exchange Act"), then an Election is subject to the following additional
restrictions:  (i) no Election shall be effective for a Tax Date which occurs
within six months of the grant of the option; and (ii) the Election must be 
made either (A) six months prior to the  Tax Date, (B) during a period 
beginning on the third business day following the date of release for 
publication of the Company's quarterly or annual summary statements of
revenue and income and ending  on the twelfth business day following such
date or (C) more than six months and one day from the later of the date 
of the grant of the option hereunder to such person or the date of the most
recent transaction by such person which is treated as a purchase of 
the common stock of the Company pursuant to the Exchange Act and the rules 
and regulations thereunder, and which is not exempt from Section 16(b) of
the Exchange Act.

8.    Continuity of Employment

      (a)   Each option shall be subject to the following in addition to the
restrictions set forth in paragraphs 6 and 7 hereof:

      (i)   If  an Optionee dies without  having fully exercised  his or her
option, the executors or administrators of his or her estate or legatees
or distributees shall have  the right during a one (1)  year period following 
his or her death (but  not after the expiration of the term of such option)
to exercise such option in  whole or in  part but  only to the extent that 
the Optionee could have exercised it at the date of his or her death.

(ii)  If an  Optionee's termination of employment  is due to retirement or
physical disability, the Optionee's option shall terminate three (3) months
after his or her termination of employment (but not after the expiration 
of the term  of such option) and may be exercised only to the extent that such
Optionee could have exercised it at the date of his or her termination of
employment.

(iii) If an Optionee's termination of employment is for any  reason other 
than death, retirement or physical disability, the Optionee's option 
shall terminate upon said termination of employment and the Company shall 
have the  right within a period  of one year after  said termination of 
employment to reacquire at  the option price any stock acquired by the
Optionee by  exercise of an option  within ninety (90)  days prior to said
termination of employment.

(b)   Nothing  contained in the ACSOP  or any option granted pursuant
to the ACSOP shall confer upon any Optionee any  right to be continued 
in the employment  of the Company  or any subsidiary  or shall prevent the 
Company or  any subsidiary from  terminating an Optionee's employment  at 
any time, with or without cause.  The determination by the Board of whether
an authorized leave of absence constitutes a termination of employment 
shall be final, conclusive and binding.

9.    Non-Transferability of Options 

An  option granted  under the  ACSOP shall not  be assignable  or transferable
by such Optionee otherwise than  by will or the laws of descent and
distribution, and an option shall be exercisable during the lifetime of the 
Optionee  only by him or her.  An option transferred by will or the laws of
descent and distribution  may only  be exercised by  the legatee  or 
distributee during the one year period following the Optionee's death and
may only be exercised to the extent it was exercisable by the Optionee 
prior to his or her death.

10.   Adjustment upon Change in Stock

Each option and the number and kind of shares subject to future options under
the ACSOP will be adjusted, as may be determined to be equitable by the 
Board, in the event there is any change in the outstanding Class A  common 
stock of the Company by reason of a stock dividend, recapitalization, merger, 
consolidation, split-up, combination or exchange of shares, or the like,
and the  Board's determination of such adjustment provisions shall be final, 
conclusive and binding.

11.   Amendment and Discontinuance

The Board, without further approval of the stockholders, may, at any time
and from time to time, suspend or discontinue the ACSOP in whole or in
part or amend the ACSOP in such respects as the Board may deem proper and in 
the best interests of the Company or as may be advisable, provided,  however,
that no suspension or amendment shall be made which would:

      (i)   Adversely  affect or impair any option previously granted under
            the ACSOP without the consent of the Optionee, or

      (ii)  Except as specified in paragraph 10, increase the total number
            of shares for which options may be granted under the ACSOP or 
            decrease the minimum price at which options may be granted under
            the ACSOP.

12.   Effective Date

      The  ACSOP, as  amended, has  been adopted and  authorized by  the Board 
for submission to the stockholders of the Company.  If the ACSOP is approved 
by the affirmative vote of a majority of the votes attributable to the
outstanding shares of the Company's common stock, it shall be deemed to have
become  effective on October 27, 1994, the date of adoption by the Board,
subject to stockholder approval.




                                                      Exhibit 10(c)


                   1994 SHAREHOLDER VALUE INCENTIVE PLAN

                            ALBERTO-CULVER COMPANY

I.  GENERAL  


1.1  Purpose of the SVIP

The 1994  Shareholder Value  Incentive  Plan ("SVIP")  of the  Alberto-Culver 
Company ("Company")  is intended  to advance the best interests of the
Company by providing key salaried employees who have substantial 
responsibility for corporate management and growth with additional incentives
through the grant of awards based upon Total Shareholder Return as 
defined in Section  1.2(i), thereby:  (1) more closely linking the interests 
of key salaried employees with shareholders, (2) increasing the personal
stake of  such key  salaried employees in the continued success and growth
of the Company,  and (3) encouraging them to remain in the employ of 
the Company.

1.2  Definitions

The following definitions apply with respect to the SVIP:

(a)  "Committee" shall mean the  Compensation Committee of the Board of
Directors  of the Alberto-Culver Company, consisting of at least two outside
directors, as that term  is defined in Section 162(m) of the Internal 
Revenue Code of 1986 and the rules and regulations thereunder. 

(b)  "Common Stock" shall mean the Class A common stock of the Company, 
$.22 par value.

(c)  "Disability" shall have the meaning provided in the Company's applicable
disability plan or, in the absence of such a definition, when a Participant 
becomes totally disabled as determined by a physician mutually acceptable to 
the Participant and the Committee before attaining his or her 65th birthday 
and if such total disability continues for more than three months.
Disability does not include any condition which is intentionally
self-inflicted or caused by illegal acts of the Participant.

(d)"Participant" shall have the meaning assigned to it in Section 1.4.

(e)   "Performance  Period"  shall mean  any  three  consecutive fiscal years
as set forth in the Participant's Performance Unit Agreement.

(f)   "Performance Unit" shall have the meaning assigned to it in
 Section 2.1(a).

(g)   "Performance Unit  Agreement" shall  have  the meaning  assigned  to it
in  Section 2.1(b).

(h)   "Retirement"  shall have  the meaning  provided in  the Company's
Employees' Profit Sharing Plan  or, in the absence  of such a definition,
the first day  of the month following the month in which the Participant
attains his or her 65th birthday.

(i)   "Total Shareholder Return"  or "TSR" means  the percentage by which
the ending  per share price  of the Common Stock (determined as the  average
closing price for  the ten trading days prior to and including the last date
of the applicable  Performance Period), as adjusted for any stock split
or other recapitalization, plus reinvested dividends, exceeds the beginning
per share price of the Common Stock (determined as the average closing price
for  the  ten trading  days  prior  to and  including  the first  date  of
the applicable Performance Period).

1.3  Administration of the SVIP

The SVIP shall be administered by the  Committee.   The Committee  shall have
full and  final authority in its discretion to interpret conclusively 
the provisions of the SVIP, to adopt  such rules and regulations for carrying
out the SVIP and to make all other determinations necessary or advisable
for the administration of the SVIP.

The Committee shall meet at least once each fiscal year, and at such 
additional times as it may determine to designate the eligible employees,
if any, to be granted Performance Units under the SVIP, the amount of such 
Performance Units and the time when Performance Units will be granted.  All
Performance Units granted under the SVIP shall be on the terms and subject 
to  the  conditions hereinafter provided.

1.4  Eligible Participants

Key  salaried employees of the Company and its subsidiaries shall be eligible
to participate in the SVIP  (any employee  receiving a Performance Unit  
under the  SVIP hereinafter referred  to as a "Participant").  

1.5  Limitation on Grants

The maximum amount payable  under the SVIP to a  single Participant may 
not exceed  $2.5 million per fiscal year of the Company.


II.  PERFORMANCE UNITS

2.1  Terms and Conditions of Grants

(a)   Performance Units may be granted  to Participants prior to or within
the first  ninety (90) days following the beginning of a Performance Period.
Each Performance Unit shall have  a value determined by  the Committee 
at the time of the grant.  Initially each Performance Unit shall have a value
set at $1,000.  Each Participant shall be eligible to receive a cash award 
payable following the end of a Performance Period if the Common Stock of the
Company has met the objectives established by the Committee, as set forth 
below.

(b)   At  the time  Performance  Units are  granted  to Participants,  the
Committee shall establish objectives based on the percentile rank of the 
Common Stock  of the Company measured by Total Shareholder Return among 
the companies comprising the  Standard & Poor's 500  ("S&P 500").   In
addition,  the Committee  shall  establish a  matrix  to determine  the cash
awards  payable to Participants upon attainment of these objectives.  Within
90 days following the beginning of a Performance Period,  each Participant
shall receive an  agreement which shall set forth the Performance Period, the
number of  Performance  Units granted  and the  objectives and  matrix
established by the Committee (hereinafter referred to as a "Performance 
Unit Agreement").

(c)   No cash award will be payable if the  Company's TSR as a percentile
among the S&P 500 companies is less than the 50th percentile, and the 
maximum  cash award payable is 300% of the target cash award.  If the TSR as
a  percentile among the S&P 500 companies or an equivalent group of peer
companies is not specifically shown in the matrix established by the Committee
and set  forth in the Performance Unit Agreement, the Committee shall 
interpolate between the amounts shown.

(d)   At the end of each Performance Period, the Common  Stock of the Company
will be ranked based on Total Shareholder Return among the companies 
comprising the S&P 500.   The Committee shall certify the Company's ranking 
and the attainment of the objectives established by the Committee
for each Performance Period.   No cash award may be paid under this SVIP 
until the Committee has made such certification.

2.2  Payment

Cash awards approved by the Committee will be distributed on or before the 
15th day of the third month following the end of the Performance Period.

2.3  Termination of Employment

(a)   If a Participant's employment  is terminated prior to the end of a
Performance Period because of death, Retirement or Disability, the extent 
to which a  Performance Unit shall be deemed to have been earned and payable 
shall be determined by multiplying (1) the cash value of the Performance
Unit as calculated in accordance with the matrix  established by the Committee
and set forth in the Performance Unit Agreement by (b) a fraction, the 
numerator of which is the number of full calendar months such Participant 
was employed  during the Performance Period and the denominator of which 
is the total number of full calendar months in the Performance Period.

(b)   If a Participant's employment  terminates for any reason other than
because of death, Retirement or Disability, or a Change in Control 
(as defined in Section 3.8), the Performance Unit and any and all rights
to payment under such Performance Unit shall be immediately canceled and the
Performance Unit Agreement with such terminated Participant shall be null
and void.


III.  ADDITIONAL PROVISIONS

3.1  Nature of Participant's Interests

A Participant s benefits under the SVIP shall at  all times be reflected
on the Company's  books and records as a general, unsecured and unfunded
obligation of the Company, and the  SVIP shall not give any person any 
right or security interest in any asset of the Company nor shall it imply 
a  trust or segregation of assets by the Company.

3.2  Amendments

The Committee may amend the SVIP from time to time, as it deems advisable
and in the best interests of the Company, provided that no such amendment 
will adversely affect or impair previously issued grants. 

3.3  Withholding

The Company shall have  the right to deduct from any distribution of cash
to any Participant an amount equal to the federal, state and local 
income taxes and other amounts as may  be required by law to be withheld with
respect to any grant or distribution under the SVIP.

3.4  Nonassignability

(a)   Except as expressly provided in the SVIP, the rights of a Participant
and any awards under the SVIP may not be assigned or transferred except 
by will and the laws of descent and distribution.  

(b)   A Participant may from time  to time name in writing any person or
persons to whom his or her benefit is to be paid if he or she dies before
complete payment of  such benefit has occurred.  Each such beneficiary 
designation will revoke all prior designations by the Participant with respect
to the SVIP,  shall not require the consent  of any previously named 
beneficiary, shall be in  a form prescribed by the Committee, and will
be effective only when filed with the Committee  in care of the Secretary 
of the Company during the Participant's lifetime.

(c)   If  the Participant fails to designate a beneficiary  before his or her
death, as provided above, or if the beneficiary designated by the Participant 
dies before the date of the Participant's death or before complete payment 
of the Participant's benefit  has occurred, the Company may  pay the remaining
unpaid portion of the Participant's benefit to the legal representative or 
representatives of the estate of the Participant.

3.5  Nonuniform Determinations

Determinations by the Committee under the SVIP regarding determinations of
the persons to receive grants, the form, amount and timing of such grants, 
and the terms and provisions of such grants and the agreements evidencing 
the same need not be  uniform and may be made by it selectively among persons
who receive, or  are eligible to  receive, grants under the  SVIP, whether
or not such persons are similarly situated.

3.6  No Guarantee of Employment

Neither grants under the  SVIP nor any action taken pursuant to the  SVIP
shall constitute or be evidence of any agreement or understanding, express
or implied, that the Company or its subsidiaries shall retain the Participant
for any period of time or at any particular rate of compensation.

3.7  Effective Date; Duration

The SVIP shall become effective as of October 1, 1994 subject to approval 
by stockholders.   The Committee will have the authority to terminate the 
SVIP at any time.  Termination  of the SVIP will have no impact on 
Performance Units granted prior to the SVIP termination date.

3.8  Change in Control

Notwithstanding anything herein to the contrary, if a Change in Control of
the Company occurs or if the  Committee determines in its sole discretion
that a  Change in Control has  occurred, then all Performance Units  shall
become fully  payable at the  TSR Percentile Rank  of the  Company calculated
using the TSR of the Company as  of the date of the Change in Control as
compared to the TSR among the S&P 500 Companies or equivalent group of 
peer companies as of the last quarterly period for which such TSR 
information is available.

For  the purposes  of the  SVIP, a  Change in  Control of  the Company shall
be deemed  to have occurred upon the earliest of the following events:

(a)   when  the Company  acquires actual  knowledge that  any person  (as 
such  term is  used in Sections 13(d) and 14(d) of the Securities Exchange
Act of  1934), other than  any such person who is the beneficial owner of 35%
or  more of the Common Stock or Class B common stock as of the effective date
of the SVIP, becomes the beneficial owner (as  defined in Rule 13d-3 of the
Exchange Act)  directly or  indirectly, of  securities of  the Company
representing 35%  or more of the  combined voting power of  the Company's
then-outstanding securities;

(b)   upon the first purchase of Common Stock or Class B common stock pursuant
to a tender or exchange offer (other than a tender or exchange offer made 
by the Company); or

(c)   upon  the approval by the  Company's shareholders of (i) a  merger or
consolidation of the Company  with or into another corporation  (other than a 
merger  or consolidation in which the Company is the surviving corporation  
and which does not result in any capital reorganization or reclassification  
or other change  in the  Company's  then-outstanding shares of Common  Stock),
(ii) a sale  or disposition of all  or substantially all of the Company's 
assets or (iii) a plan of liquidation or dissolution of the Company; 

      3.9   Stockholder  Approval.  The  SVIP shall be  submitted to
stockholders of the  Company for their approval and adoption at the annual
meeting of stockholders to be held January 26, 1995, or any adjournment 
thereof.  No cash award shall  be payable hereunder unless and until the 
SVIP has been so approved and adopted.  Thereafter, the SVIP shall be  
resubmitted to the stockholders for approval and adoption every five years.




                                                Exhibit 10(d)

                    ALBERTO-CULVER COMPANY

                  1994 RESTRICTED STOCK PLAN


SECTION 1.  ESTABLISHMENT AND PURPOSE

      1.1   Establishment   The Alberto-Culver Company (the "Company")
hereby establishes a restricted stock plan for Key Employees, 
as described herein, which  shall be known as the ALBERTO-CULVER COMPANY
1994 RESTRICTED STOCK PLAN (the RSP).

      1.2   Purpose   The purpose of the RSP is to enable the 
Company to attract, retain,  motivate, and reward Key Employees by providing 
them with a means  to acquire an equity interest or to increase
such interest in  the Company in return for high levels of individual 
contribution  and continued service.

      1.3   Definitions   Whenever used herein, the following terms 
shall have the meanings  set forth below:

      (a)    Board  means the Board of Directors of the Company.

      (b)    Committee  means the Compensation Committee of the Board of 
             the Company, consisting of atleast two  disinterested  directors, 
             as that term  is  defined under Section 16 of the
             Securities Exchange Act of 1934 and the rules thereunder.

      (c)    Disability shall have the meaning provided in the Companys 
             applicable disability plan or, in  the absence of such 
             a definition, when a Participant  becomes totally disabled as
             determined by  a physician mutually acceptable  to the 
             Participant and  the Company before attaining  his or her 65th  
             birthday and if such total disability continues for more than
             three months.  Disability does not include any condition which 
             is intentionally self-inflicted or caused by illegal acts 
             of the Participant.

      (d)    Key  Employee means a full-time, active, salaried employee 
             (including officers and directors who also are employees)
             of the Company or its subsidiaries with direct impact on 
             the performance of the Company. 

      (e)    Participant  means a Key  Employee designated by the  Committee 
             who is awarded and holds Restricted Stock pursuant to the RSP.

      (f)    Restricted Stock shall mean the Class A common stock of the 
             Company, $.22  par value, with restrictions as described in 
             Section 6.

      (g)   "Restricted Stock Agreement" shall have the meaning set 
            forth in Section 6.1.

      (h)    Retirement shall have the meaning provided in the Company's
             Employees Profit Sharing Plan or, in the absence of such a 
             definition, the first day of the month following the 
             month in which the Participant attains his or her 65th birthday.


SECTION 2.  ADMINISTRATION

      2.1   Administration   The RSP shall be administered by the Committee. 

      2.2   Finality of Determination    The determination of the Committee  
            as to any disputed questions arising under this RSP, 
            including  questions of construction and interpretation, 
            shall be final and binding.


SECTION 3.  ELIGIBILITY AND PARTICIPATION

      3.1   Eligibility    Key Employees of the  Company and its subsidiaries
            are eligible to receive Restricted Stock under the RSP, 
            in such amounts and on as many occasions as the Committee in 
            its sole discretion may determine.

      3.2   Participation    The Committee shall designate the Key  Employees
            to receive Restricted Stock, the time or times and the size of 
            each individual grant of Restricted Stock under the RSP.


SECTION 4.  STOCK SUBJECT TO THE RSP

      4.1   Number    The total number of shares of Restricted Stock that
            may be granted under the RSP shall not exceed 250,000.
            These shares may consist, in whole or in part, of authorized 
            but shares of stock or shares of stock reacquired by the 
            Company and not reserved for any other purpose.

      4.2   Reacquired Shares   If, at any time, shares of Restricted Stock
            issued pursuant to the RSP shall have been reacquired by 
            the Company in connection with the restrictions herein
            imposed on such shares, such reacquired shares again  
            shall become available  for issuance under the  RSP at any time
            prior to its termination.

      4.3   Adjustments in Capital    If, at any time, the Company issues 
            Class A common stock to its stockholders by way of a stock 
            dividend, stock split, recapitalization, or issues rights to
            subscribe for shares of stock or other securities, 
            or should the number of issued shares of Class A common stock
            of the Company be reduced or combined, the Committee may take 
            such action with regard to adjustment of
            the number of shares to which  Participants are entitled to 
            receive hereunder as it  considers to be
            equitable.  The determination of the Committee shall be final,
            conclusive and binding.


SECTION 5.  DURATION OF THE RSP

The RSP shall continue  until all Restricted Stock subject to it shall 
have been  granted under the RSP, subject to the provisions of 
the RSP regarding amendments thereto and termination thereof.


SECTION 6.  SHARES OF RESTRICTED STOCK

      6.1   Grant of Shares of Restricted Stock Awards of Restricted Stock 
to Participants shall be granted under a Restricted Stock Agreement 
between the Company and the Participant which shall provide
that the shares  subject to any such award  shall be subject to 
such forfeiture  and other conditions,including the provisions 
of Section 6.7 hereof, as the Committee shall designate.

      6.2   Vesting  Restricted Stock granted to Participants will 
vest on a cumulative basis in equal annual increments  of one-fourth of the 
shares granted, commencing four  (4) years after  the date of
grant.  The shares will be fully vested after a period of seven (7) 
years from the date of grant.  The Committee, however, may accelerate the 
vesting of any  Restricted Stock granted hereunder subject to
such terms and  conditions as the Committee deems necessary and 
appropriate to effectuate the purpose of the RSP.

      6.3   Transferability   Subject to Section 6.8 hereof, a 
Participant's rights  under the RSP may not be assigned and any 
Restricted Stock granted to  a Participant  may not  be sold, transferred,
pledged, assigned, or  otherwise alienated or hypothecated as long as the 
shares  are  subject to forfeiture or  other conditions  
as provided in this RSP, and as set forth in the Restricted Stock
Agreement pursuant to which such shares were granted.

      6.4   Removal of Restrictions    Except as otherwise provided 
herein, or as may be  required as applicable by  law, shares of Restricted 
Stock covered by each Restricted  Stock Agreement made under
this RSP will become freely transferable by the Participant upon vesting 
in accordance with Section 6.2.

      6.5   Other Restrictions   The Company may impose such other 
restrictions on any  shares granted pursuant to this RSP as it may deem 
advisable, including, without limitation, restrictions required by
(1) federal securities laws, (2) requirements of any stock exchange upon 
which such shares of the same class are listed and (3) any state 
securities laws applicable to such shares.

      6.6   Certificates   In addition to any legends placed on certificates 
pursuant to Section 6.4, the Company reserves the right to place on 
each certificate representing shares of Restricted Stock a legend as follows:

      "The sale or  other transfer of shares  of stock represented by 
      this certificate, whether voluntary, involuntary, or by operation of
      law, is subject to the restrictions on transfer and forfeiture conditions
      (which include  the satisfaction of  certain employment service
      requirements) set forth in the Alberto-Culver Company 1994 Restricted 
      Stock Plan  and Restricted Stock Agreement."  A copy of such agreement 
      may be inspected at the offices of the Secretary of the Company.

All certificates representing shares of Restricted Stock shall be held 
by the Secretary of the Company in escrow on behalf of the Participant 
awarded such shares, together with a Power of Attorney execute
by the Participant, in the form satisfactory to the Committee and 
authorizing the Company  to transfer such shares as provided in the 
Restricted Stock Agreement, until such time as all restrictions imposed
on such  shares pursuant to the RSP and the Restricted Stock Agreement 
have expired or been earlier terminated.

      6.7   Termination of Employment    In the event that, prior to 
the removal of restrictions  on shares of Restricted Stock as contemplated 
by Section 6.4, a Participant s employment with the Company
terminates for any reason other than death,  Retirement or Disability, 
any shares subject to time period restrictions or other 
forfeiture conditions at the date of such termination shall automatically
be forfeited to the Company.   A Participant shall not forfeit any rights
to Restricted  Stock previously granted to him, solely because 
he ceases to qualify as a Key Employee.

      6.8   Death or Disability   

      (a)   In the event that, prior  to the removal of restrictions on
shares of Restricted Stock as contemplated by Section 6.4, a Participant's 
employment with the Company terminates because of  death,
Retirement or Disability,  any uncompleted portion of  a time period 
restriction or other  forfeiture conditions, as set forth in the terms 
of the Restricted  Stock Agreement, may be waived by the Committee.
The shares released from such restrictions  pursuant to this Section
6.8 thereafter shall be freely transferable by the Participant, 
subject to any applicable legal requirements.

      (b)   A Participant may from time  to time name in writing any 
person or persons to whom his or her Restricted Stock should be given 
if the Participant dies.  Each such beneficiary designation will
revoke all prior  designations by the Participant  with respect to the RSP, 
shall not require the consent of any previously  name beneficiary, 
shall be in a form prescribed  by the Committee, and will
be effective only when filed with the Committee in care of the Secretary
of the Company during the Participant's lifetime.

      (c)   If a Participant fails to designate a beneficiary  before his or 
her death, as provided above, or if the beneficiary designated by 
the  Participant dies prior to receiving the Restricted Stock
hereunder, the Company may transfer the Restricted Stock to the 
representatives of the estate of the Participant.

      6.9   Voting Rights    Participants shall have full voting rights 
with respect to shares of Restricted Stock.

      6.10  Dividend Rights   Except as the Committee may otherwise 
determine, Participants shall have full dividend  rights with any such
dividends being  paid currently.  Dividends paid  on shares  
Restricted Stock prior to the shares vesting will be treated as wages 
for federal income tax  purposes and will be subject to withholding 
 taxes by the Company.   If all or  part of a dividend  is paid in
shares of stock, the dividend shares shall be subject to the same 
restrictions on transferability as the shares of Restricted Stock 
that are the basis for the dividend.

      6.11  Security  Interest in Shares   In connection with the execution
of any Restricted Stock Agreement, the Committee may  require that a 
Participant grant  to the Company a security  interest in
the  shares of Restricted Stock issued or granted pursuant to 
this RSP to  secure the payment of any sums (i.e.: income withholding taxes
due when restrictions lapse) then owing  or thereafter coming due
to the Company by such Participant.  This security interest shall 
continue for such period of time as the certificates representing shares of 
Restricted Stock are held by  the Secretary of the Company in
escrow on behalf of the Participant pursuant to Section 6.6.

      6.12  Withholding Taxes Due  At any time when a Participant is
required to pay to the Company an amount required to be withheld under 
applicable income tax or other tax laws in connection with the
vesting of Restricted Stock, the Participant may satisfy this 
obligation in whole or in part by making an election ("Election") to have the 
Company withhold shares of Restricted Stock having a  value equal
to the amount required to be  withheld.  The value of shares to be 
withheld shall be based on the fair market value of the Restricted Stock 
on the date the Participant vests in such shares ("Tax  Date").
If the  Participant is a person described in Section 16(a) of the 
Securities Exchange Act  of 1934 ("Exchange Act"), then the Election 
is subject  to the  following additional restrictions:  (i)  no
Election shall be effective  for a Tax Date  which occurs within six months 
of a grant of  Restricted Stock, (ii) the Election must be made either 
(A) six months prior to the Tax Date, (B) during a period beginning on 
the third business day following the date of release for publication
of the Company's quarterly or annual summary  statements 
of revenue and income  and ending on the twelfth  business day
following such date or (C) more than six months and one day from 
the later of the date of the grant of Restricted Stock or the date of the 
most recent transaction by  such Participant which is treated as a
purchase of  common stock of the  Company pursuant to the  Exchange Act 
and the rules and regulations thereunder, and which is not exempt 
from Section 16(b) of the Exchange Act.


SECTION 7.  EMPLOYMENT RIGHTS OF EMPLOYEES

Nothing in this RSP or in any grant of Restricted Stock shall interfere 
with or limit in any way the right of the  Company to 
terminate any Key Employee's or Participant's employment at any time, or
confer upon any Key Employee or Participant any right to continue in the
employ of the Company  or its subsidiaries.


SECTION 8.  STOCKHOLDER APPROVAL, AMENDMENT AND TERMINATION

      8.1   Stockholder Approval   The RSP shall be  submitted to the 
stockholders  of the Company for their approval  and adoption at the 
annual meeting of stockholders to  be held on January 26, 1995, or
any adjournment thereof.  The grant of Restricted Stock hereunder prior 
to stockholder approval shall be contingent upon and subject to 
stockholder approval.

      8.2   Amendment   This  RSP may  be amended  at any  time by  
the Board;  provided that  no such amendment shall permit the granting of 
Restricted Stock  to anyone other than as provided in Section 4
hereof, or increase  the maximum number of shares of stock that may be 
granted pursuant  to this RSP except pursuant to Section 4.3 hereof, 
without the further approval of the Company's stockholders.

      8.3   Termination   The Company reserves the right to terminate 
the RSP at any time by action of its Board.

      8.4   Existing Restrictions    Neither amendment  nor termination of
this RSP shall affect any shares previously granted or issued pursuant 
to this RSP.



                                                     Exhibit 10(e)

                     ALBERTO-CULVER COMPANY

                     1994 STOCK OPTION PLAN
                   FOR NON-EMPLOYEE DIRECTORS


     1.    Purpose.   The principal purpose of the 1994 Stock Option Plan 
for Non-Employee Directors (the  "Director Plan") is  to benefit 
Alberto-Culver  Company (the "Company") and  its subsidiaries by  
offering its non-employee  directors an opportunity to become holders of  
the Company's Class A common stock,  par value  $.22  per share,  
in order  to  enable them  to  represent the  viewpoint of  other
stockholders of the Company more effectively and to encourage them to 
continue serving as directors of the Company.

      2.    Administration.  The  Director Plan shall be administered by 
the Board of Directors, whose interpretation of the terms and provisions 
of the Director Plan shall be final and conclusive.

      3.    Eligibility.   Options shall be  granted under this Director
Plan only to  members of the Board of Directors who are not officers 
or employees of the Company or any of its subsidiaries.

      4.    Granting of Options.

            (a)   An option to purchase 7,500 shares of Class A common 
stock from the Company shall be automatically granted by the Board of 
Directors, without further action required, to each  director of
the Company upon  his or her initial election or appointment as a  
director of the Company and to eachperson who is an incumbent director
on October 27, 1994; provided  such director is eligible at 
time under the terms of Paragraph 3 of this Director Plan, and provided,
further, that no person shall be granted more than  one such option 
pursuant to  this Director Plan.  An aggregate  of 75,000 shares
shall be available under this Director Plan.  Such number of shares, 
and the number of shares subject to options  outstanding under  this 
Director  Plan, shall  be subject  in all cases  to adjustment  as
provided in Paragraph 10.  No option shall be granted under 
this  Director Plan subsequent to October 27, 2004.

            (b)   Shares subject to options may be made  available
from unissued or treasury shares of stock.  Notwithstanding the provisions 
of subparagraph 4(a), any shares released from  any unexercised
or expired options may be made subject to additional options 
granted under this Director Plan.  

            (c)   Nothing contained  in this Director  Plan or in
any option granted  pursuant hereto shall in itself confer upon any optionee 
any right to continue serving as a director of the Company or
interfere in any way with any right of the Board of Directors or stockholders
of the Company to remove such director pursuant to the certificate of
incorporation or by-laws of the Company  or applicable law.

      5.    Option  Price.  Subject  to adjustment under Paragraph  10, 
the option  price shall be the fair market  value of  the Company's  
Class  A common  stock on  the date  the option  is granted,  as
determined by the Board of Directors.

      6.    Duration of Options, Increments and Extensions.  Subject to 
the provisions of Paragraph 8, each  option shall be for a term of 
ten (10) years.  Each option shall become exercisable with respect
to  25% of  the total  number of  shares  one year  after the  date of
grant and with respect to an additional 25% at the end of each 
twelve-month period thereafter during the succeeding three years.

      7.    Exercise of Option.   An option may be exercised by
giving written notice to the Company, attention of the Secretary, specifying 
the number of Class A common stock to be purchased, accompanied
by the full purchase price for such number of shares,  either in cash,
by check, or in shares of Class A  common stock, or by a combination thereof. 
The per share value of the  Class A  common stock delivered in payment of 
the option price  shall be fair market value on the 
date of exercise,  based on the closing price of the shares 
on the New York Stock Exchange.

      8.    Termination - Exercise Thereafter.

            (a)   If an optionee dies without having fully exercised 
his or her option, the executors or administrators of his or her estate  
or legatees or distributees shall have the right during a one  
(1) year period following his or her death (but not after the expiration 
of the term of such option) to exercise such option in  
whole or in part but only to the extent that the optionee could have
exercised the option at the date of his or her death.

            (b)   If any  optionee resigns from the Board of Directors 
due to  physical disability or retirement, the optionee's option 
shall terminate three (3) months  after his or her resignation (but
not after the expiration of the term of such option) and may be 
exercised only to the extent that such optionee could have exercised
the option at the date of his or her resignation.

            (c)   If the optionee resigns from the Board  of Directors
for any other reason other than physical disability or retirement, 
the optionee' option shall terminate upon said resignation.

      9.    Non-Transferability of Options.  No option shall be 
transferable by the optionee otherwise than by will or the  laws of descent 
and distribution, and each option shall  be exercisable during an
optionee's lifetime only by the optionee.

      10.   Adjustment upon Change in Stock.  Each option and the number
and kind of shares subject to future options under the Director Plan 
will be adjusted, as may be determined to be  equitable by the
Board, in the  event there is any change in the outstanding 
Class A  common stock of the  Company by reason of a stock dividend,
recapitalization, merger, consolidation, split-up, combination or exchange
of shares, or the like, and the Board of Directors determination 
of such adjustment provisions  shall be final, conclusive and binding.

      11.   Amendment of Director Plan.

            (a)   The Board of Directors of the Company may amend or 
discontinue this Director Plan at any time; provided, however, that no such 
amendment  or discontinuance shall (i) change or impair  any
option  previously granted without the consent of the optionee, 
(ii) increase  the maximum number of shares which may  be purchased by all 
eligible directors pursuant  to this Director Plan, (iii) change
the purchase price, or (iv)  change the option period or increase
the time limitations on the grant of options.

            (b)  Notwithstanding the provisions of subparagraph 11(a),
the provisions of this Director Plan related to (i) those persons 
entitled to receive grants hereunder, (ii) the  amount and exercis
price of the shares of Stock covered by options granted or to be 
granted hereunder or (iii) the timing of grants made hereunder,  
may not be amended more  than once every six months, other  than to comport
with changes in the Internal Revenue Code of 1986, as amended, 
or the rules thereunder.

      12.   Effective  Date.   This Director  Plan has  been adopted
and authorized  by the  Board of Directors for submission to the 
stockholders of the Company.  If this Director Plan is approved by the
affirmative vote of the holders of a majority  of the voting stock of 
the Company voting in  person or by proxy at a duly held stockholders'
meeting, it shall be deemed to have become effective on October
27, 1994, the date of adoption by the Board of Directors.  Options 
may be granted under this Director Plan prior, but subject, to the 
approval of this Director Plan by stockholders of the Company and, in
each such  case, the date of grant  shall be determined without reference
to the date of approval of this Director Plan by the stockholders 
of the Company.


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND> This schedule contains summary financial  information extracted from 
the consolidated balance sheet as of  March 31, 1995 and the 
consolidated statement of  earnings for the six months ended March
31, 1995 and is qualified in its entirety by reference to such 
financial statements.

<MULTIPLIER> 1,000
       
<S>                                                      <C>
<PERIOD-TYPE>                                            6-MOS
<FISCAL-YEAR-END>                                              SEP-30-1995
<PERIOD-END>                                                   MAR-31-1995

<CASH>                                                   $53,321
<SECURITIES>                                              10,053
<RECEIVABLES>                                            114,664
<ALLOWANCES>                                               5,394
<INVENTORY>                                              244,002
<CURRENT-ASSETS>                                         431,041
<PP&E>                                                   255,755
<DEPRECIATION>                                           119,981
<TOTAL-ASSETS>                                           643,880
<CURRENT-LIABILITIES>                                    230,213
<BONDS>                                                   43,549
                                          0
                                                    0
<COMMON>                                                   7,526
<OTHER-SE>                                               337,412
<TOTAL-LIABILITY-AND-EQUITY>                             643,880
<SALES>                                                  635,682
<TOTAL-REVENUES>                                         635,682
<CGS>                                                    317,145
<TOTAL-COSTS>                                            317,145
<OTHER-EXPENSES>                                         278,853
<LOSS-PROVISION>                                           1,785
<INTEREST-EXPENSE>                                         3,235
<INCOME-PRETAX>                                           37,480  
<INCOME-TAX>                                              14,055
<INCOME-CONTINUING>                                       23,425
<DISCONTINUED>                                                 0
<EXTRAORDINARY>                                                0
<CHANGES>                                                      0
<NET-INCOME>                                              23,425
<EPS-PRIMARY>                                               0.84
<EPS-DILUTED>                                                  0

        

</TABLE>


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