ALBERTO CULVER CO
DEF 14A, 1996-12-12
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                            SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                              (AMENDMENT NO. _____)

Filed by:         [ X ]    Registrant
                  [   ]   A Party other than the Registrant

Material being filed: [   ]  Preliminary Proxy Statement
                      [   ]  Confidential, for use of the Commission Only 
                             (as permitted by Rule 14a-6(e)(2))
                      [ X ]  Definitive Proxy Statement
                      [   ]  Definitive Additional Materials
                      [   ]  Soliciting Material Pursuant to ss.240. 14a-11(c) 
                             or ss.240. 14a-12

          Alberto-Culver Company
          (Name of Registrant as Specified in Its Charter)

          Alberto-Culver Company
          (Name of Person(s) Filing Proxy Statement)
- --------------------------------------------------------------------------------

Payment of Filing Fee (Check the appropriate box):

         [X]  $125  per  Exchange  Act  Rules  0-11(c)(1)(ii),  14a-6(i)(1),
              14a-6(i)(2)  or Item  22(a)(2) of Schedule 14A. 
         [ ]  $500 per each party to the controversy  pursuant to Exchange Act 
              Rule 14a-6(i)(3).  
         [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) 
              and 0-11:

           1.)Title of each class of securities to which transaction applies: 

              ------------------------------------------------------------------

           2.)Aggregate number of securities to which transaction applies:  

              ------------------------------------------------------------------

           3.)Per unit price or other underlying value of transaction  computed
              pursuant to Exchange Act Rule 0-11:

              ------------------------------------------------------------------

           4.)Proposed maximum aggregate value of transaction:     $____________

              ------------------------------------------------------------------

           5.)Total Fee paid:   $-----------------------------------------------

     [ ] Check box if any part of the fee is offset as  provided  by  Exchange
         Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
         fee was paid  previously.  Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing:

         1.)  Amount previously paid:  $________________

         2.)  Form, Schedule or Registration Statement No.:  __________________

         3.)  Filing party:  ___________________________________________________

         4.)  Date filed:  ________________________________


<PAGE>

                             ALBERTO-CULVER COMPANY
                             Melrose Park, Illinois

December 12, 1996

SUSAN M. EASTON
Direct Dial (708) 450-3012
Fax No. (708) 450-3409

VIA EDGAR

Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C.  20549

Attn:  Division of Corporate Finance

     RE:  Alberto-Culver Company
          Commission File No.  1-5050

Ladies and Gentlemen:

Pursuant to Rule 101(a)(1)(iii) of Regulation S-T, enclosed herewith for filing
via EDGAR are Alberto-Culver Company's definitive proxy materials relating to 
the fiscal year ended September 30, 1996.  Please note that no filing fee 
accompanies these materials because a filing fee was paid in connection with
the filing of preliminary proxy materials on November 27, 1996.

If you have any questions or need additional information, please call
me at (708) 450-3012.

Very truly yours,



Susan  M. Easton
Attorney


<PAGE>




                             ALBERTO-CULVER COMPANY
                             Melrose Park, Illinois
                                                               December 12, 1996


TO THE STOCKHOLDERS:

         The annual meeting of stockholders will be held at the principal office
of the Company in Melrose  Park,  Illinois,  on Thursday,  January 23, 1997,  at
10:00 a.m.
         You are  cordially  invited  to attend  this  meeting  in  person.  The
principal business at the meeting will be to elect four directors and to vote on
increasing the number of the Company's  authorized shares of Class A and Class B
common stock.
         At your earliest convenience, please sign and return the enclosed proxy
card to assure that your shares will be represented at the meeting.

                           Sincerely,



                           Leonard H. Lavin
                           Chairman



<PAGE>











                                NOTICE OF MEETING


         The annual meeting of  stockholders of  Alberto-Culver  Company will be
held on Thursday, January 23, 1997, at 10:00 a.m. Chicago time, at the principal
office of the Company,  2525 Armitage Avenue,  Melrose Park,  Illinois 60160 for
the following purposes:

         1.       To elect four directors.

         2.       To  consider  and  vote  upon an  amendment  to the  Company's
                  Restated Certificate of Incorporation which would (i) increase
                  the number of authorized shares of Class A Common Stock of the
                  Company from 25,000,000 to 75,000,000 shares and (ii) increase
                  the number of authorized shares of Class B Common Stock of the
                  Company from 25,000,000 to 75,000,000 shares.

         3.       To transact such other business as may properly come before 
                  the meeting.

         The board of directors  has fixed the close of business on November 25,
1996 as the record date for determination of the stockholders entitled to notice
of and to vote at the meeting.


                           Bernice E. Lavin
                           Secretary

December 12, 1996



<PAGE>



ALBERTO-CULVER COMPANY                                           PROXY STATEMENT


2525 Armitage Avenue                                           December 12, 1996
Melrose Park, Illinois   60160

                             Solicitation of Proxies

         The  board of  directors  of  Alberto-Culver  Company  (the  "Company")
solicits your proxy for use at the annual meeting of  stockholders to be held on
January 23, 1997 and at any adjournment thereof.

         On November 25, 1996, the record date for the meeting,  the Company had
outstanding  shares of common stock  consisting of 11,074,894  shares of Class A
and  16,766,240  shares of Class B. This Proxy  Statement  and form of proxy are
first being mailed to stockholders on or about December 12, 1996.

         Each  holder of record at the close of  business  on the record date is
entitled  to one vote for each  Class B share and  one-tenth  of a vote for each
Class A share then held.  Any person  submitting a proxy has the right to revoke
it at any time before it is voted, in person at the meeting or by written notice
to the Secretary of the Company or by delivery of a later-dated proxy.

         The  election of  directors is decided by a plurality of the votes cast
by holders of all shares  entitled to vote in the election.  The increase in the
Company's  authorized  Class A and Class B common stock requires the affirmative
vote of a  majority  of the  voting  power of all shares  entitled  to vote.  In
addition,  the  affirmative  vote of a majority  of the shares of Class A common
stock  entitled to vote is  necessary  to approve the increase in Class A common
stock,  and the  affirmative  vote of a majority of the shares of Class B common
stock  entitled to vote is  necessary  to approve the increase in Class B common
stock.  Abstentions  and  broker  non-votes  will be  treated  as present at the
meeting for purposes of  determining  a quorum.  They will have no effect on the
election of directors and will have the effect of negative votes on the increase
in the Company's authorized Class A and Class B common stock.

                              Election of Directors

         Unless otherwise instructed,  proxies will be voted for the election as
directors  of the four  persons  listed as  nominees.  All of the  nominees  are
currently  serving as  directors.  Should any of the nominees  become  unable to
accept nomination or election (which the Company has no reason to expect), it is
the  intention  of the  persons  named  in the  enclosed  proxy  to  vote  for a
substitute  in each  case or the  board of  directors  may  make an  appropriate
reduction in the number of directors to be elected.



                                        1

<PAGE>




Nominees for Terms Expiring at the Annual Meeting in 2000 (Class III)

         Carol L. Bernick, age 44, has served as a director of the Company since
1984, as Executive Vice President and Assistant Secretary of the Company since 
October 1990 and as President of Alberto-Culver USA, Inc. since October 1994.
From November 1988 to October 1990, she served as Group Vice President.  Mrs. 
Bernick is the wife of Howard B. Bernick and the daughter of Mr. and Mrs. 
Leonard H. Lavin.

         Leonard H. Lavin, age 77, the founder of the Company, has served as a 
director and Chairman of the Company since 1955.  From 1955 to October 1994, Mr.
Lavin served as Chief Executive Officer of the Company.  From 1955 to November
1988, Mr. Lavin served as President of the Company.  Mr. Lavin is the husband of
Bernice E. Lavin and the father of Carol L. Bernick.

         A. Robert Abboud, age 67, has served as a director of the Company since
March 1994 and as  President  of A. Robert  Abboud and Company for more than the
past five years.  From April 1988 to March 1991,  Mr.  Abboud served as Chairman
and Chief Executive Officer of First City  Bancorporation of Texas, Inc., a bank
holding company,  which in November 1992 consented to an involuntary  bankruptcy
petition. In May 1995, the Bankruptcy Court entered an order confirming the Plan
of  Reorganization.  Mr.  Abboud is also a director of AAR Corp.,  Inland  Steel
Industries and Hartmarx Corp.

         Robert H. Rock, D.B.A.,age 46, has served as a director of the Company
since  October 1995 and as the  President  of MLR  Holdings,  a  publishing  and
information company, for more than the past five years. Mr. Rock has also served
as Chairman of  Metroweek  Corporation,  a publisher  of weekly  newspapers  and
specialty  publications,  for more than the past five years.  From 1991 to March
1995, Mr. Rock served as Chairman of IDD  Enterprises,  a publisher and provider
of on-line services.  Mr. Rock is also a director of Hunt Manufacturing Company,
Quaker Chemical Corporation and R.P. Scherer Corporation.

Directors Whose Terms Expire at the Annual Meeting in 1998 (Class I)

         Robert P. Gwinn,  age 89, has served as a director of the Company since
1988  and  as  the  Chairman  Emeritus  of  Encyclopaedia  Britannica,  Inc.,  a
publisher,  since September 1993 and as Chairman and Chief Executive  Officer of
Encyclopaedia Britannica, Inc. for more than five years prior to September 1993.
Mr. Gwinn is also a director of CNA Financial Corporation.

         William W. Wirtz, age 67, has served as a director of the Company since
1978 and as  President  of  Wirtz  Corporation,  a  diversified  operations  and
investment  company,  for more than the past  five  years.  Mr.  Wirtz is also a
director of Firstar Corporation.

         Lee W. Jennings, age 68, has served as a director of the Company since
1989 and as President and Chief Executive Officer of Jennings and Associates, a
strategic consulting firm, for more than the past five years.   Mr. Jennings is
also a director of A. O. Smith Corporation, Fruit-of-the-Loom, Inc., Teppco 
Partners, L.P. and Prime Capital Corporation.


                                        2

<PAGE>



         A. G. Atwater, Jr., age 53, has served as a director of the Company 
since October 1995 and has been President and Chief Executive Officer of Amurol 
Confections Company, a wholly owned associated company of the Wm. Wrigley Jr.
Company, for more than the past five years.

Directors Whose Terms Expire at the Annual Meeting in 1999 (Class II)

         Howard B. Bernick, age 44, has served as a director of the Company 
since 1986, as President of the Company since November 1988 and as Chief 
Executive Officer since October 1994.  From November 1988 to October 1994, Mr. 
Bernick served as Chief Operating Officer.  Mr. Bernick is also a director of 
AAR Corp.  Mr. Bernick is the husband of Carol L. Bernick.

         Bernice E. Lavin, age 71, has served as a director and Secretary & 
Treasurer of the Company since 1955 and as Vice Chairman since July 1994.  From
1955 to July 1994, Mrs. Lavin served as Vice President.  Mrs. Lavin is the wife
of Leonard H. Lavin and the mother of Carol L. Bernick.

         Harold M. Visotsky, M.D., age 72, has served as a director of the 
Company since 1989 and has been the Owen L. Coon Professor of Psychiatry and 
Behavioral Sciences at Northwestern University Medical School for more than the
past five years.  Dr. Visotsky is also the Director of Asher Center, 
Northwestern University.

         Allan B. Muchin,  age 60, has served as a director of the Company since
October  1995 and as  Chairman  of both the  Board of  Directors  and  Executive
Committee of Katten,  Muchin & Zavis, a Chicago-based  law firm,  since November
1995.  For more than five years prior to November  1995,  Mr.  Muchin  served as
Co-Managing  Partner  and a Member  of the  Board  of  Directors  and  Executive
Committee of Katten, Muchin & Zavis.

         The board of directors  recommends that the stockholders  vote FOR each
of the nominees for director.





                                        3

<PAGE>



               Share Ownership of Directors and Executive Officers

         The table below contains information concerning the number of shares of
Class A  common  stock  and  Class B  common  stock  beneficially  owned by each
director,  each  person  named  in the  Summary  Compensation  Table  and by all
directors and executive officers as a group.
<TABLE>

===================================================================================================
<CAPTION>
                                                            Shares Beneficially Owned     Percent
                          Name                              on November 30,1996 (1)(2)    of Class
- ---------------------------------------------------------------------------------------------------
<S>                                                         <C>        <C>       <C>      <C>
                                                            Class A      252,504 (3)       2.24%
Carol L. Bernick                                            Class B    1,144,578 (3)       6.83%
- ---------------------------------------------------------------------------------------------------
                                                            Class A      278,044 (4)       2.51%
Leonard H. Lavin                                            Class B    3,176,468 (4)      18.95%
- ---------------------------------------------------------------------------------------------------
                                                            Class A        3,750             (5)
A. Robert Abboud                                            Class B        1,000             (5)
- ---------------------------------------------------------------------------------------------------
                                                            Class A        2,225 (6)         (5)
Robert H. Rock                                              Class B            0
- --------------------------------------------------------------------------------------------------- 
                                                            Class A        9,750 (7)         (5)
Robert P. Gwinn                                             Class B            0
- ---------------------------------------------------------------------------------------------------
                                                            Class A      294,750 (8)       2.66%
William W. Wirtz                                            Class B      897,000 (8)       5.35%
- ---------------------------------------------------------------------------------------------------
                                                            Class A        3,750 (9)          (5)
Lee W. Jennings                                             Class B        3,400 (9)          (5)
- ---------------------------------------------------------------------------------------------------
                                                            Class A        2,875 (10)         (5)
A.G. Atwater, Jr.                                           Class B            0
- ---------------------------------------------------------------------------------------------------
                                                            Class A      274,850 (11)       2.45%
Howard B. Bernick                                           Class B      300,000            1.79%
                                                                                           
- ---------------------------------------------------------------------------------------------------
                                                            Class A      267,340 (12)       2.41%
Bernice E. Lavin                                            Class B    3,142,258 (12)      18.74%
                                                                                           
- ---------------------------------------------------------------------------------------------------
                                                            Class A        3,950 (13)         (5)
Harold M. Visotsky                                          Class B          500              (5)

- ---------------------------------------------------------------------------------------------------
                                                            Class A         2,875 (14)        (5)
Allan B. Muchin                                             Class B             0
                                                                                           
- ---------------------------------------------------------------------------------------------------
                                                            Class A       197,568 (15)      1.76%
Michael H. Renzulli                                         Class B        71,558             (5)
                                                                                            
- ---------------------------------------------------------------------------------------------------
All Directors and Executive Officers as a Group (19         Class A     1,709,359 (16)      14.74%
persons, including the above)                               Class B     8,816,122           52.58%

===================================================================================================



                                        4

<PAGE>
<FN>



(1)    All,  but not less  than all,  of the  Class A shares  may at any time be
       converted into Class B shares on a share-for-share basis at the option of
       the Company.  The Class B shares are convertible into Class A shares on a
       share-for-share basis at the option of the holder.

(2)    Such ownership is direct,  with sole voting and investment power,  except
       as indicated in subsequent  footnotes.  Each person disclaims  beneficial
       ownership of any shares indicated as owned indirectly.

(3)    Includes:  176,266  Class A shares  subject  to  employee  stock  options
       exercisable  currently or within 60 days. Also includes:  609,470 Class B
       shares held as  co-trustee of grantor  annuity  trusts for the benefit of
       Mrs. Bernick's  siblings;  305,004 Class B shares held as co-trustee of a
       grantor annuity trust for the benefit of Mrs. Bernick; and 50,000 Class B
       shares held as trustee of an  insurance  trust for the benefit of Mr. and
       Mrs. Lavin's children and grandchildren. Does not include: 50,100 Class A
       shares and 150,300 Class B shares held as co-trustee  with Mrs. Lavin of
       a trust for the benefit of Mrs. Bernick;  an  aggregate of 2,130,461
       Class B shares held as co-trustee  with Mrs. Lavin of two grantor annuity
       trusts for the benefit of Mrs.  Lavin;  an aggregate of 2,130,461 Class B
       shares held as co-trustee  with Mr. Lavin of two grantor  annuity  trusts
       for the benefit of Mr. Lavin; and 278,044 Class A shares and 12,000 Class
       B shares owned by the Lavin Family  Foundation of which Mrs. Bernick is a
       director and an officer. In addition, does not include shares reported as
       owned by Mr. Bernick and shares owned by Mr. and Mrs. Lavin.

(4)    Includes: 2,130,461 Class B shares held as co-trustee with Mrs. Bernick 
       of two grantor annuity trusts for the benefit of Mr. Lavin; and 278,044 
       Class A shares and 12,000 Class B shares owned by the Lavin Family 
       Foundation of which Mr. Lavin is a director and the President.  Does not
       include shares reported as owned by Mrs. Lavin or Mrs. Bernick.

(5)    Less than 1.0% of the outstanding shares.

(6)    Includes 1,875 Class A shares subject to stock options exercisable 
       currently or within 60 days and 350 Class A shares held jointly with Mr.
       Rock's wife.

(7)    Includes 3,750 Class A shares subject to stock options exercisable
       currently or within 60 days.

(8)    Includes  3,750  Class A  shares  subject  to stock  options  exercisable
       currently or within 60 days.  Also  includes:  291,000 Class A shares and
       873,000 Class B shares owned by Wirtz Corporation,  of which Mr. Wirtz is
       president and a director; and 4,000 Class B shares owned by William Wirtz
       Pension Trust, of which Mr. Wirtz is a trustee.

(9)    Includes 3,750 Class A shares subject to stock options exercisable 
       currently or within 60 days.  Does not include 400 Class B shares owned 
       by Mrs. Jennings.

(10)   Includes 1,875 Class A shares subject to stock options exercisable
       currently or within 60 days.

(11)   Includes  149,850  Class A  shares  subject  to  employee  stock  options
       exercisable  currently or within 60 days. 

                                        5

<PAGE>




(12)   Includes: 217,240 Class A shares and 326,864 Class B shares held as sole
       trustee of trusts for the benefit of Mr. and Mrs. Lavin's children and 
       grandchildren; and 2,130,461 Class B shares held as co-trustee with Mrs.
       Bernick of two grantor annuity trusts for the benefit of Mrs. Lavin; and 
       50,100 Class A shares and 150,300 Class B shares held as co-trustee with
       Mrs.  Bernick of a trust for the benefit of Mrs.  Bernick.   Does not 
       include: 278,044 Class A shares and 12,000 Class B shares owned
       by the Lavin Family Foundation of which Mrs. Lavin is a director and an 
       officer.  In addition, does not include shares reported as owned by Mr.
       Lavin or Mrs. Bernick.

(13)   Includes 3,750 Class A shares subject to stock options exercisable
       currently or within 60 days.

(14)   Includes 1,875 Class A shares subject to stock options exercisable 
       currently or within 60 days.

(15)   Includes 123,650 Class A shares subject to employee stock options 
       exercisable currently or within 60 days.

(16)   Includes 525,141 Class A shares subject to stock options exercisable
       currently or within 60 days.
</FN>
</TABLE>

                Meetings and Committees of the Board of Directors

       The board of  directors  of the  Company  held four  regularly  scheduled
meetings and one special  meeting during fiscal year 1996. No director  attended
fewer than three-fourths of the aggregate number of meetings of the board and of
the committees described below on which he or she served during the fiscal year.

       There are four standing committees of the board of directors.  The audit
committee, which is composed of William W. Wirtz, Chairman, A. G. Atwater, Jr., 
Robert P. Gwinn, Lee W. Jennings and Allan B. Muchin, held two meetings during 
fiscal year 1996.  The audit committee makes recommendations to the board 
regarding the engagement of independent auditors each year and reviews with the 
outside and internal auditors the scope and results of their audits.


       The executive committee, which is composed of Leonard H. Lavin, Chairman,
A.G. Atwater, Jr., Howard B. Bernick, Robert P. Gwinn and Bernice E. Lavin, 
held one meeting during fiscal year 1996.  The executive committee has many of 
the powers of the board of directors and can act when the board is not in 
session.

       The compensation committee, which is composed of William W. Wirtz, 
Chairman, A. Robert Abboud, Robert P. Gwinn, Robert H. Rock and Harold M.
Visotsky, held four meetings during fiscal year 1996.  The compensation 
committee reviews executive performance and compensation and administers benefit
plans pursuant to which executive officers receive stock options and other 
incentive awards.

       The  nominating  committee,  which  is  composed  of  Leonard  H.  Lavin,
Chairman,  A. Robert  Abboud,  Carol L. Bernick,  Bernice E. Lavin and Harold M.
Visotsky  held  no  meetings  during  fiscal  year  1996.  The  function  of the
nominating  committee is to evaluate and recommend  persons to fill vacancies or
newly  created  positions on the board of  directors  and to submit the names of
those  persons so  recommended  to the full  board of  directors  for  approval.
Stockholders  may submit  recommendations  for  nominations  for election to the
board  of  directors.   Additional   information   regarding   the   stockholder
recommendation  procedure  will be provided upon request to the Secretary of the
Company.


                                        6

<PAGE>



                             Executive Compensation

       The  table  below   summarizes   certain   information  with  respect  to
compensation  paid by the  Company or its  subsidiaries  to the Chief  Executive
Officer and the four other most highly compensated  executive officers of the 
Company for services rendered in all respects for the past three fiscal years.
<TABLE>

=============================================================================================================================
                                                   SUMMARY COMPENSATION TABLE
=============================================================================================================================
<CAPTION>

                                                                                       Long-Term
                                                      Annual Compensation              Compensation
- -----------------------------------------------------------------------------------------------------------------------------

                                                                                      Number of               All Other
      Name and Principal                           Salary             Bonus           Stock Options           Compensation
           Position                    Year        ($)                ($)             Granted                     ($)
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                    <C>         <C>                <C>                  <C>                 <C>        <C>
Leonard H. Lavin,                      1996        $999,996           $999,000                -                $150,827   (1)
Chairman                               1995        $999,996           $945,000                -                $136,376
                                       1994        $999,996           $632,800                -                $118,865
- -----------------------------------------------------------------------------------------------------------------------------
Bernice E. Lavin,                      1996        $549,996           $439,000                -                $150,827   (2)
Vice Chairman,                         1995        $518,748           $390,000                -                $132,596
Secretary and Treasurer                1994        $370,000           $187,000                -                $103,195
- -----------------------------------------------------------------------------------------------------------------------------
Howard B. Bernick,                     1996        $725,001           $724,000             69,000              $  6,536   (3)
President and Chief                    1995        $631,254           $595,000             71,200              $  5,639
Executive Officer                      1994        $568,754           $323,900             40,000              $  4,855
- -----------------------------------------------------------------------------------------------------------------------------
Carol L. Bernick,
President, Alberto-Culver              1996        $581,247           $464,000             30,000              $  6,536   (3)
USA, Inc. and Executive                1995        $517,500           $390,000             33,200              $  5,639
V.P. and Assistant                     1994        $440,000           $222,800             50,000              $  4,855
Secretary of the Company
- -----------------------------------------------------------------------------------------------------------------------------
Michael H. Renzulli,                   1996        $567,750           $510,000             33,200              $ 17,499   (4)
President, Sally Beauty                1995        $507,000           $500,000             33,200              $ 14,836
Company, Inc.                          1994        $450,000           $450,000             25,000              $ 10,551
=============================================================================================================================

<FN>

(1)    The amount includes:  $24,365, $24,364 and $24,364 of imputed income from
       life   insurance   for  1996,   1995  and  1994,   respectively;   annual
       contributions to the  Alberto-Culver  Company  Employees'  Profit Sharing
       Plan of $4,700, $3,973 and $3,835 in 1996, 1995 and 1994,  respectively;
       and $121,762, $108,039 and $90,666 of imputed income from  split-dollar
       life insurance policies for 1996, 1995 and 1994, respectively.

(2)    The amount includes:  $24,365,  $20,584 and $8,694 of imputed income from
       life   insurance   for  1996,   1995  and  1994,   respectively;   annual
       contributions to the  Alberto-Culver  Company  Employees'  Profit Sharing
       Plan of $4,700, $3,973 and $3,835 in 1996, 1995 and 1994,  respectively;
       and $121,762,  $108,039 and $90,666 of imputed income from  split-dollar
       life insurance policies for 1996, 1995 and 1994, respectively.



                                        7

<PAGE>



(3)    For both Mr. and Mrs.  Bernick,  the amount includes  $1,836,  $1,666 and
       $1,020 of imputed  income from life  insurance  for 1996,  1995 and 1994,
       respectively;  and annual  contributions  to the Alberto-  Culver Company
       Employees' Profit Sharing Plan of $4,700, $3,973 and $3,835 in 1996, 1995
       and 1994, respectively.

(4)    The amount includes $8,100, $6,891 and $2,880 of imputed income from life
       insurance  for each of 1996,  1995 and  1994,  respectively;  and  annual
       contributions to the  Alberto-Culver  Company  Employees'  Profit Sharing
       Plan of $9,399, $7,945 and $7,671 in 1996, 1995 and 1994, respectively.
</FN>
</TABLE>

       Each  non-employee  director  of  the  Company  receives  $16,000  annual
compensation,  plus $1,000 for each meeting of the board of directors  attended.
Non-employee members of the executive, audit and compensation committees receive
$1,000 per committee meeting attended.  Employee directors receive no additional
compensation for serving on the board of directors or its committees.

       In addition,  each non-employee  director  participates in the 1994 Stock
Option Plan For Non-Employee  Directors (the "Director Plan") which was approved
by the  stockholders  at the 1995 annual  meeting.  Under the Director  Plan, an
option  to  purchase  7,500  shares of Class A common  stock  was  automatically
granted to each incumbent  non-employee  director at the time of the adoption of
the Director  Plan by the board of directors.  Similarly,  an option to purchase
7,500  shares of Class A common stock will  automatically  be granted to any new
non-employee  director  upon his or her  initial  election or  appointment  as a
director of the Company.  No person may receive more than one option grant under
the Director Plan. The exercise price of options granted under the Director Plan
is the fair market value on the date granted. Options are granted for a ten-year
term and are exercisable in four equal annual  installments  commencing one year
after the date of grant.



                                        8

<PAGE>




                               Stock Option Grants

       The table below sets forth  certain  information  with respect to options
granted to the persons named in the Summary Compensation Table during the fiscal
year ended September 30, 1996.
<TABLE>

===================================================================================================================================
                                            STOCK OPTION GRANTS IN LAST FISCAL YEAR

- -----------------------------------------------------------------------------------------------------------------------------------
                                                 INDIVIDUAL GRANTS
- -----------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                            Number        % of Total                                        Potential realizable value at assumed
                           of Stock         Options                                         annual rates of stock price appreciation
                            Options         Granted          Exercise        Expiration              for option term (2)
         Name               Granted(1)   to Employees          Price            Date
                                        in Fiscal Year          ($)                             5 %                 10 %
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                        <C>         <C>                   <C>             <C>          <C>                 <C>
Leonard H. Lavin               -              -                  -                -                 -                 -
- -----------------------------------------------------------------------------------------------------------------------------------
Bernice E. Lavin               -              -                  -                -                 -                 -
- -----------------------------------------------------------------------------------------------------------------------------------
Howard B. Bernick           69,000           14.0%          $26.75            10/30/05      $1,160,782        $2,941,650
- -----------------------------------------------------------------------------------------------------------------------------------
Carol L. Bernick            30,000            6.1%           $26.75           10/30/05      $  504,688        $1,278,978
- -----------------------------------------------------------------------------------------------------------------------------------
Michael H. Renzulli         33,200            6.7%           $26.75           10/30/05      $  558,521        $1,415,403
===================================================================================================================================
<FN>


(1)   Options are granted under the Alberto-Culver Company Employee Stock Option
      Plan of 1988,  as amended,  which  permits the  compensation  committee of
      board of directors to grant  options to purchase  shares of Class A common
      stock.  All  options  granted  have a term of ten  years  from the date of
      grant.  Options  become  exercisable  on  a  cumulative  basis  in  annual
      increments of one-fourth of the optioned shares, commencing one year after
      the date of grant.  Mr. and Mrs.  Lavin have elected not to receive  stock
      option grants under the plan.  The  compensation  committee may accelerate
      the  exercisability of any options subject to such terms and conditions as
      it deems necessary and appropriate. In the event of a change in control of
      the  Company,  as  defined in the plan,  all  outstanding  options  become
      immediately  exercisable,  or option holders become  entitled to receive a
      cash payment in lieu of the exercise of their options, as set forth in the
      plan.

(2)   The dollar amounts in these columns assume that the market price per share
      of the Class A common stock appreciates in value from the date of grant to
      the expiration date of the option at the annualized rates indicated. These
      rates  are  set by the  Securities  and  Exchange  Commission  and are not
      intended to forecast possible future appreciation, if any, of the price of
      Class A common stock.
</FN>
</TABLE>




                                       9

<PAGE>




                             Stock Option Exercises

      The table  below  sets  forth  certain  information  with  respect  to the
exercise  of options  during the fiscal  year ended  September  30,  1996 by the
persons named in the Summary Compensation Table and the fiscal year-end value of
unexercised options.
<TABLE>

===============================================================================================================================
                                       AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                                              AND FISCAL YEAR-END OPTION VALUE
===============================================================================================================================
<CAPTION>
                                                                                    Number of                Value of
                                                                                   unexercised              unexercised
                                          Shares                                   options at              in-the-money
                                        acquired on             Value                fiscal                 options at
                                         exercise             Realized              year-end            fiscal year-end (1)
              Name                                               ($)                                            ($)
                                                                            ---------------------------------------------------
                                                                                  Exercisable/             Exercisable/
                                                                                  unexercisable            unexercisable
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                       <C>                  <C>               <C>                   <C>
Leonard H. Lavin                             -                    -                     -                        -
- -------------------------------------------------------------------------------------------------------------------------------
Bernice E. Lavin                             -                    -                     -                        -
- -------------------------------------------------------------------------------------------------------------------------------
Howard B. Bernick                            -                    -              95,550/151,650        $1,433,319/$1,910,208
- -------------------------------------------------------------------------------------------------------------------------------
Carol L. Bernick                           5,000               $32,875           137,966/89,900        $2,231,578/$1,200,831
- -------------------------------------------------------------------------------------------------------------------------------
Michael H. Renzulli                          -                    -               94,550/76,850        $1,514,418/$983,328
===============================================================================================================================

<FN>

(1)   Based on the  average  of the high and low  trading  price of the  Class A
      common stock of $37.125 on September 30, 1996, the last trading day of the
      fiscal year.

</FN>
</TABLE>

                                       10

<PAGE>



                           Long-Term Incentive Awards

      The table below sets forth certain  information  with respect to the grant
of performance  units under the 1994  Shareholder  Value Incentive Plan ("SVIP")
during the fiscal year ended  September  30,  1996 to the  persons  named in the
Summary Compensation Table.
<TABLE>

==================================================================================================================================
                                               LONG-TERM INCENTIVE PLAN -- 
                                               AWARDS IN LAST FISCAL YEAR

==================================================================================================================================
<CAPTION>
                                                                                Potential Future Payouts Under         
                                                                                Shareholder Value Incentive Plan
                                                                           -------------------------------------------------------
                                                          Performance or
                                        Number of          Other Period
                                     Shares, Units or          Until             Threshold          Target          Maximum
                                     Other Rights (1)      Maturation or            ($)               ($)             ($)
                                                              Payout

- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                        <C>                <C>                  <C>             <C>              <C>
Leonard H. Lavin                           500                3 years               $250,000       $500,000         $1,500,000
- ----------------------------------------------------------------------------------------------------------------------------------
Bernice E. Lavin                           150                3 years               $ 75,000       $150,000         $  450,000
- ----------------------------------------------------------------------------------------------------------------------------------
Howard B. Bernick                          325                3 years               $162,500       $325,000         $  975,000
- ----------------------------------------------------------------------------------------------------------------------------------
Carol L. Bernick                           145                3 years               $ 72,500       $145,000         $  435,000
- ----------------------------------------------------------------------------------------------------------------------------------
Michael H. Renzulli                        140                3 years               $ 70,000       $140,000         $  420,000
==================================================================================================================================

<FN>

(1)   Awards under the SVIP are made in the form of performance units, each unit
      having a payout value of $500 if the  threshold  performance  is obtained,
      $1,000 if the target  performance  is  obtained  and $3,000 if the maximum
      performance  is  obtained.  Units  will  have no  value  if the  threshold
      performance  is  not  attained.  Performance  units  were  granted  at the
      beginning  of fiscal year 1996 for the  three-year  performance  period of
      October 1, 1995 through  September 30, 1998.  At the time the  performance
      units were granted, objectives for the performance period were established
      based on the percentile  ranking of Class A common stock measured by total
      shareholder return against companies  comprising the Standard & Poor's 500
      Index.  In the event of a change in control of the Company,  as defined in
      the  SVIP,  all  or a  pro-rata  portion,  based  on  the  amount  of  the
      performance period then elapsed, of the outstanding performance units will
      become payable as set forth in the plan.
</FN>
</TABLE>

       Deferred Compensation Agreements and Change-in-Control Arrangements

      The board of directors  approved  severance  agreements with the Company's
officers, including the officers named in the Summary Compensation Table on page
7 (the "named executive officers"). The severance agreements for named executive
officers  provide  for  payments  in the  amount  of  2.99  times  their  annual
compensation (salary plus bonus) and continuation of health and similar benefits
for a three-year period if such officer's employment with the Company terminates
under the  circumstances  set forth in the severance  agreement within two years
after a change of  control.  These  agreements  also  provide for payment to the
named  executive  officer of accrued salary and vacation pay, and of all amounts
which he or she would be eligible to receive under the Company's incentive plans
applicable to the fiscal year in

                                       11

<PAGE>



which the termination  occurs.  The amounts payable to such an officer under the
severance agreements may be reduced so as to not exceed the limitation set forth
in Section 280G of the Internal Revenue Code.

      Under amendments to the Company's incentive plans approved by the board of
directors,  the  vesting  of stock  option  awards  granted  to named  executive
officers  under the Employee Stock Option Plan of 1988 will be  accelerated,  or
all  outstanding  stock option awards will be cancelled and option  holders will
receive a cash payment in lieu of the exercise of such option  awards,  upon the
occurrence  of a change in control as provided  in the plan.  In  addition,  the
payment of awards granted under the 1994 Management  Incentive Plan and the 1994
Shareholder  Value  Incentive  Plan will be  accelerated,  and all or a pro-rata
portion  of  such  awards  will  become  payable,   upon  the  occurrence  of  a
change-in-control, as provided in such plans.


                          Compensation Committee Report


      The compensation committee of the board of directors is comprised of 
William W. Wirtz, Chairman, A. Robert Abboud, Robert P. Gwinn, Robert H. Rock, 
and Harold M. Visotsky.  The compensation committee is responsible for reviewing
executive performance and compensation, and administering benefit plans pursuant
to which executive officers receive stock options and other incentive awards.

      The Company's objectives for its executive compensation program are:

      o  To attract, motivate and retain highly qualified individuals.

      o  To link the interests of executive officers closely with stockholders.

      o  To  increase  the  personal  stake  of the  executive  officers  in the
         continued  success and growth of the  Company by linking a  significant
         portion of executive  officers'  compensation to the performance of the
         Company.

      In order to achieve these objectives,  executive compensation for the last
fiscal  year was  based on three  components:  base  salary,  annual  bonus  and
long-term incentive compensation.

Base Salary

      Base salaries of executive  officers are reviewed from time to time by the
compensation  committee  and  adjusted   appropriately.   The  factors  used  in
determining  an  executive  officer's  base  salary  are the duties and level of
responsibility of the executive  officer,  the past performance of the executive
officer,  the performance of the executive officer's principal business unit, if
any, and the performance of the Company.  The compensation  committee  exercises
its judgment in making a determination of the impact which these factors have on
setting the executive officers' salaries, and in this connection,  the committee
considers the recommendations of management.  Mr. Lavin elected not to accept an
increase in base salary that was proposed by the committee.

                                       12
<PAGE>


Annual Bonus

      Annual  bonuses are  awarded  pursuant to the  Management  Incentive  Plan
("MIP"). At the beginning of the fiscal year, the compensation committee,  based
on the  recommendations  of  management,  established  a total  incentive  award
opportunity,  stated as a percentage of base salary, for each executive officer.
Each executive officer's total award opportunity was allocated among one or more
of the  following:  (i)  corporate  sales and pre-tax  earnings;  (ii) sales and
pre-tax  earnings of a subsidiary  or division,  and (iii)  individual  business
objectives.

      The Company achieved its goal for pre-tax earnings and its threshold level
for sales growth for fiscal 1996. As a result,  all executive officers earned at
least a portion of their total incentive award opportunity.  Actual bonuses paid
to executive officers varied depending on the level of achievement for sales and
pre-tax earnings of their  subsidiary or division,  and the achievement of their
individual business objectives, if applicable.

     In December, 1996, the MIP was amended to permit the Committee to increase
or decrease annual bonuses paid under the MIP to executive officers, other than 
the Chief Executive Officer,and the four other most highly compensated executive
officers of the Company, as the Committee, in its discretion, determines based 
on factors and circumstances that the Committee deems appropriate.  In addition,
in recognition of his individual performance, the Committee awarded Mr. Renzulli
a special bonus for the last fiscal year which was in addition to the bonus 
which he earned under the MIP.

         
Long-Term Incentive Compensation

      The Company's long-term incentive  compensation program consists of grants
of stock options and performance  units. Stock options were granted to executive
officers under the Alberto-Culver Company Employee Stock Option Plan of 1988, as
amended (the  "ACSOP").  Stock options were granted for a term of ten years with
an option  price equal to the fair market  value of the Class A common  stock on
the date of  grant.  Stock  options  become  exercisable  in four  equal  annual
increments commencing one year after grant.

      Executive  officers were also granted  performance  units  pursuant to the
1994 Shareholder Value Incentive Plan (the "SVIP").  Each performance unit has a
payout value of $500 if the  threshold  performance  is obtained,  $1,000 if the
target  performance  is  obtained  and  $3,000  if the  maximum  performance  is
obtained. Units will have no value if the threshold performance is not attained.
At the time performance units were granted, the compensation committee, based on
the  recommendations  of  management  and KPMG Peat Marwick  LLP, the  Company's
outside  compensation  consultants,  established  objectives  for the three-year
performance  period,  October 1, 1995 through  September 30, 1998,  based on the
percentile  ranking of the Class A common  stock  measured by total  shareholder
return against companies comprising the Standard & Poor's 500 Index.

      Decisions with respect to grants of stock options and performance units to
executive  officers  were made based on a formula  proposed by KPMG Peat Marwick
LLP. Under this formula, executive officers received grants of stock options and
performance  units  having  a value  equal  to a  percentage  of his or her base
salary.  The number of stock  options and  performance  units  granted were then
adjusted based on the same factors for  determining  base salary.  In making its
determination  as to  grants,  the  committee  does not  consider  an  executive
officer's previous stock option grants, prior SVIP grants or other Company stock

                                       13

<PAGE>


holdings. Since the adoption of the ACSOP, Leonard H. Lavin and Bernice E. Lavin
have elected not to receive stock options under the plan.

Chief Executive Officer Compensation

      In fiscal year 1996, the  compensation  committee  increased Mr. Bernick's
base salary to take into account Mr. Bernick's duties and responsibilities,  his
performance during the previous fiscal year, and the performance of the Company.
In  addition,  Mr.  Bernick  was  awarded  stock  options  under  the  ACSOP and
performance  units  under  the SVIP  using  the same  formula  as used for other
executive  officers.  The  compensation  committee  believes that Mr.  Bernick's
salary,  stock option and performance unit grants are reasonable in light of his
continued  contribution  toward the  financial and  nonfinancial  success of the
Company, including a record year for sales and pre-tax earnings for the Company,
and the successful acquisition of St. Ives Laboratories,  Inc. during the fiscal
year. Mr. Bernick's bonus for fiscal year 1996 under the MIP was based wholly on
the financial  performance of the Company and was  determined  using the formula
for attainment of pre-established  corporate  financial  performance goals under
the MIP.


Deductibility of Compensation

      As part of the  Omnibus  Budget  Reconciliation  Act passed by Congress in
1993, the Internal  Revenue Code of 1986 was amended to add Section 162(m) which
limits the deductibility for federal income tax purposes of compensation paid to
the Chief Executive Officer and the four other most highly compensated  officers
of the  Company.  Under  Section  162(m),  compensation  paid to  each of  these
officers in excess of $1.0 million per year is deductible by the Company only if
it is "performance-based."

      It is the  Company's  intention  that  compensation  paid to its executive
officers be deductible  for federal  income tax purposes,  unless  circumstances
warrant  otherwise.  The Company  believes that all bonuses  earned by executive
officers under the MIP and SVIP will be deductible and that any income generated
upon the exercise of non-qualified stock options granted under the ACSOP will be
deductible by the Company.



       Compensation Committee Members


                William W. Wirtz, Chairman

                A. Robert Abboud
                
                Robert P. Gwinn

                Robert H. Rock

                Harold M. Visotsky

                                       14

<PAGE>



                                PERFORMANCE GRAPH

       The following graph compares the cumulative total  shareholder  return on
the Company's Class A common stock and Class B common stock,  the S&P 500 Index,
and a selected  peer group of  companies  for the last five  fiscal  years.  The
selected peer group consists of Block Drug Company,  Inc.,  Church & Dwight Co.,
Inc., Claire's Stores, Inc., Cosmetic Center, Inc., Del Laboratories,  Inc., DEP
Corp.,  Helen of Troy Corp.,  Tambrands Inc., Tandy Corp. and Windmere Corp. The
Company has eliminated Helene Curtis Industries, Inc. and St. Ives Laboratories,
Inc. from its peer group since these  companies  have been  acquired  during the
last fiscal year by Unilever  N.V.  and the  Company,  respectively,  and are no
longer publicly  traded  entities.  In addition,  the Company has eliminated The
Dial Corp. from its peer group because it was split into two separate  companies
during the last  fiscal  year.  For the  purpose of  calculating  the peer group
average,  the  cumulative  total  shareholder  returns of each company have been
weighted  according to its stock market  capitalization  at the beginning of the
fiscal year.  The graph assumes $100 was invested on September 30, 1991 and that
all dividends were reinvested.






                               [Performance Graph]

















<TABLE>
<CAPTION>
                                        1992              1993             1994              1995             1996
                                        ----              ----             ----              ----             ----
<S>                                     <C>                <C>              <C>               <C>              <C>
Alberto-Culver Class A                  $117                96              121               145              202
Alberto-Culver Class B                   103                98              103               136              195
S & P 500 Index                          111               125              130               169              203
Peer Group                               107               102              107               140              135
</TABLE>

                                       15

<PAGE>



                             Principal Stockholders

        The table below contains information as of November 30, 1996  concerning
stock  ownership by each person known to  beneficially  own 5% or more of either
class of the Company's outstanding shares of common stock based upon information
supplied to the Company by such persons.
<TABLE>

<CAPTION>
                                                           Shares Owned Beneficially
Name and Address                                           on November 30,1996 (1)(2)          Percent of Class
- ----------------                                           --------------------------          ----------------
<S>                                                        <C>         <C>                          <C>
Leonard H. Lavin                                           Class A       278,044  (3)                2.51%
2525 Armitage Avenue                                       Class B     3,176,468  (3)               18.95%
Melrose Park, IL  60160

Bernice E. Lavin                                           Class A       267,340  (4)                2.41%
2525 Armitage Avenue                                       Class B     3,142,258  (4)               18.74%
Melrose Park, IL  60160

Carol L. Bernick                                           Class A       252,504  (5)                2.24%
2525 Armitage Avenue                                       Class B     1,144,578  (5)                6.83%
Melrose Park, IL  60160

William W. Wirtz                                           Class A       294,750  (6)                2.66%
680 North Lake Shore Drive                                 Class B       897,000  (6)                5.35%
Chicago, IL   60611

FMR Corp.                                                  Class A     1,166,195  (7)               10.05%
82 Devonshire Street                                       Class B        72,466  (7)                  (8)
Boston, MA 02109

NewSouth Capital Management, Inc.                          Class A       848,112  (9)                7.66%
1000 Ridgeway Loop Road, Suite 233
Memphis, TN  38120
<FN>


(1)    All,  but not less  than all,  of the  Class A shares  may at any time be
       converted into Class B shares on a share-for-share basis at the option of
       the Company.  The Class B shares are convertible into Class A shares on a
       share-for-share basis at the option of the holder.

(2)    Such ownership is direct,  with sole voting and investment power,  except
       as  indicated  in  subsequent   footnotes.   Each  individual   disclaims
       beneficial ownership of any shares indicated as owned indirectly.

(3)    Includes: 2,130,461 Class B shares held as co-trustee with Mrs. Bernick
       of two grantor annuity trusts for the benefit of Mr. Lavin; and 278,044 
       Class A shares and 12,000 Class B shares owned by the Lavin Family 
       Foundation of which Mr. Lavin is a director and the President.  Does not
       include shares reported as owned by Mrs. Lavin or Mrs. Bernick.



                                                               16

<PAGE>



(4)    Includes: 217,240 Class A shares and 326,864 Class B shares held as sole
       trustee of trusts for the benefit of Mr. and Mrs. Lavin's children and 
       grandchildren; and 2,130,461 Class B shares held as co-trustee with Mrs.
       Bernick of two grantor annuity trusts for the benefit of Mrs. Lavin; and
       50,100 Class A shares and 150,300 Class B shares held as co-trustee with
       Mrs. Bernick of a trust for the benefit of Mrs. Bernick.  Does not 
       include: 278,044  Class A shares and 12,000 Class B shares owned
       by the Lavin Family Foundation of which Mrs. Lavin is a director and an 
       officer.  In addition, does not include shares reported as owned by Mr. 
       Lavin or Mrs. Bernick.

(5)    Includes:  176,266  Class A shares  subject  to  employee  stock  options
       exercisable  currently or within 60 days. Also includes:  609,470 Class B
       shares held as  co-trustee of grantor  annuity  trusts for the benefit of
       Mrs. Bernick's  siblings;  305,004 Class B shares held as co-trustee of a
       grantor annuity trust for the benefit of Mrs. Bernick; and 50,000 Class B
       shares held as trustee of an  insurance  trust for the benefit of Mr. and
       Mrs. Lavin's children and grandchildren. Does not include: 50,100 Class A
       shares and 150,300 Class B shares held as co-trustee  with Mrs. Lavin of
       a trust for the benefit of Mrs. Bernick;  an  aggregate of 2,130,461
       Class B shares held as co-trustee  with Mrs. Lavin of two grantor annuity
       trusts for the benefit of Mrs.  Lavin;  an aggregate of 2,130,461 Class B
       shares held as co-trustee  with Mr. Lavin of two grantor  annuity  trusts
       for the benefit of Mr. Lavin; and 278,044 Class A shares and 12,000 Class
       B shares owned by the Lavin Family  Foundation of which Mrs. Bernick is a
       director and an officer. In addition, does not include shares reported as
       owned by Mr. Bernick or shares owned by Mr. and Mrs. Lavin.

(6)    Includes:  3,750  Class A shares  subject  to stock  options  exercisable
       currently or within 60 days.  Also  includes:  291,000 Class A shares and
       873,000 Class B shares owned by Wirtz Corporation,  of which Mr. Wirtz is
       president and a director; and 4,000 Class B shares owned by William Wirtz
       Pension Trust, of which Mr. Wirtz is a trustee.

(7)    Includes:  833,265 Class A shares and 56,078 Class B shares  beneficially
       owned by Fidelity  Management  & Research  Company,  an  affiliate of FMR
       Corp.,  as a result of its  serving  as  investment  adviser  to  various
       investment companies registered under Section 8 of the Investment Company
       Act of 1940 and  serving as  investment  adviser to certain  other  funds
       which are generally offered to limited groups of investors; 331,730 Class
       A shares  and  16,388  Class B  shares  beneficially  owned  by  Fidelity
       Management  Trust Company,  an affiliate of FMR Corp., as a result of its
       serving as trustee  or  managing  agent for  various  private  investment
       accounts,  primarily  employee  benefit plans,  and serving as investment
       adviser to certain  other  funds which are  generally  offered to limited
       groups of  investors;  and  1,200  Class A shares  beneficially  owned by
       Fidelity International Limited, an affiliate of FMR Corp., as a result of
       its  serving  as  investment  adviser  to  various  non-U.S.   investment
       companies.  The number of Class A shares  beneficially  owned by Fidelity
       Management & Research  Company includes 423,165 shares as a result of the
       assumed conversion of convertible  debentures of the Company.  The number
       of Class A shares beneficially owned by Fidelity Management Trust Company
       includes  101,930  shares  as a  result  of  the  assumed  conversion  of
       convertible  debentures of the Company.  FMR Corp.  has sole voting power
       with respect to 285,230 Class A shares 16,388 and Class B shares and sole 
       dispositive power with respect to 1,164,995 Class A shares and 72,466 
       Class B shares.  Fidelity  International  Limited  has sole voting and
       dispositive power with respect to all the shares it beneficially owns.

                                       17

<PAGE>

(8)    Less than 1.0% of the outstanding shares.


(9)    Includes 41,500 Class A shares as to which NewSouth Capital Management, 
       Inc. has shared investment power.

</FN>
</TABLE>

                         Certain Business Relationships

       During the last  fiscal  year,  the  Company  paid fees of  approximately
$8,000 for legal services performed by the law firm of Katten Muchin & Zavis, of
which Allan B. Muchin is a senior partner.  The Company has retained the firm to
perform legal services during the current fiscal year.



Proposal to Increase the Company's Authorized Shares of Class A and Class B
Common Stock

       The  board  of  directors  has  declared  advisable  and has  unanimously
recommended  the adoption by the  stockholders  of the  following  resolution to
amend the Company's Restated Certificate of Incorporation,  which would increase
the number of authorized shares of both the Class A common stock and the Class B
common stock (collectively, "Common Stock") from 25,000,000 to 75,000,000:

          RESOLVED,  that in order to  increase  the number of shares of Class A
       common stock and Class B common stock which the Company is  authorized to
       issue,  the first  paragraph of Section 4 of the Restated  Certificate of
       Incorporation of the Company is hereby amended to read as follows:

               4. The total  number of shares which the  Corporation  shall have
           authority to issue is One Hundred  Fifty Million  (150,000,000),  par
           value $0.22 per share,  Seventy-Five  Million  (75,000,000)  of which
           shall be "Class A Common Stock" and Seventy-Five Million (75,000,000)
           of which shall be "Class B Common  Stock."  The Class A Common  Stock
           and  the  Class B  Common  Stock  are  hereinafter  sometimes  called
           collectively the "Common Stock."

       The Company at present has authorized  capital stock of 50,000,000 shares
of Common Stock,  $0.22 par value per share,  consisting  of 25,000,000  Class A
shares and 25,000,000 Class B shares. On November 25, 1996, 27,841,134 shares of
Common Stock were  outstanding,  of which 11,074,894  shares were Class A Common
Stock and  16,766,240  shares  were Class B Common  Stock,  and only  13,925,106
shares of Class A Common  Stock  and  8,233,760  shares of Class B Common  Stock
remain  available  for  issuance.  On such  date,  2,187,730  Class A shares and
4,178,184  Class B shares were held in the  Company's  treasury,  and  5,000,549
Class A shares were  reserved for issuance upon  exercise of  outstanding  stock
options and conversion of debentures. Consequently, under certain circumstances,
the Company may not be able to issue new Common  Stock if the need should  arise
for stock dividends, future acquisitions,  financing transactions,  or for other
corporate purposes without first obtaining approval of stockholders at a special
meeting.  The proposed  increased  authorization of additional  shares of Common
Stock will afford the Company the  necessary  flexibility  to take  advantage of
business and financial  opportunities  in the event that stock is required to be
issued in a  transaction  without the delay and expense of a special  meeting of
the stockholders to approve the authorization of additional stock.

                                       18
<PAGE>


       The  additional  shares of Common Stock which would be  authorized by the
proposed  amendment  would have the same rights and  privileges as the shares of
Common Stock currently  authorized and issued.  Except for certain  transactions
involving the issuance of stock for which the New York Stock Exchange rules
require  prior  stockholder  approval  in order to list or maintain a listing of
such  stock on the  Exchange,  and  except for  certain  transactions  requiring
stockholder approval under the General Corporation Law of Delaware, the board of
directors  may approve the issuance of  previously  authorized  shares of Common
Stock at such times and to such persons and for such legal  consideration  as it
may  determine  to be in the best  interest of the Company and its  stockholders
without prior approval of or ratification by the stockholders. Stockholders have
no preemptive rights to purchase any stock of the Company,  and may not cumulate
votes in the election of  directors.  The  additional  shares might be issued at
such times and under such circumstances as to have a dilutive effect on earnings
per share and on the equity ownership of the present holders of common stock.

       While no  decisions  have been made by the board of  directors  to do so,
having the additional 50,000,000 shares each of Class A and Class B common stock
would  allow the board of  directors  to effect a 100%  stock  dividend  on both
classes of common stock.

       While the  increase  in  authorized  shares of Class A and Class B common
stock is not being proposed for this reason,  the availability of the additional
shares could enhance the board of directors'  bargaining capability on behalf of
the Company's stockholders in a takeover situation.  The additional shares could
also be used to render more  difficult or  discourage a merger,  tender offer or
proxy  contest,  the  assumption  of control by a holder of a large block of the
Company's  securities,  or the removal of incumbent  management,  even if such a
transaction  were favored by the holder of the  requisite  number of shares,  by
increasing  the aggregate  outstanding  shares,  and thus,  the number of shares
required to accomplish such a transaction. The Company's Restated Certificate of
Incorporation  contains other  provisions which could deter or delay a change in
control of the Company.  Such provisions  include the following:  two classes of
common stock, with shares of one class (a majority of which is held by executive
officers  and  directors  of the  Company)  having ten times the voting power of
shares of the other class; a requirement that the number of directors,  as fixed
by the  By-Laws  of the  Company,  may not be  changed  except  by a 75% vote of
stockholders  or by a  two-thirds  vote  of  directors  then  in  office,  and a
provision for  classification  of the board of directors into three  classes;  a
requirement that the affirmative vote of 75% of the outstanding  voting stock is
necessary  for  a  merger  or  consolidation  of  the  Company  or  any  of  its
subsidiaries  with, or sales of assets to, or issuance or delivery of its shares
to, any other corporation, person or entity which owns or controls 5% or more of
the  Company's  outstanding  voting  shares,  unless  the  transaction  has been
approved by the Company's  board of directors  prior to the  acquisition of such
ownership  or  control;  and a  prohibition  of the  written  consent  procedure
otherwise  available under the General Corporation Law of Delaware for an action
of stockholders.

       The board of directors  recommends  approval of the proposed amendment by
the stockholders.  The affirmative vote of a majority of the voting power of all
shares  entitled  to vote is  necessary  to adopt  the  proposed  amendment.  In
addition,  the  affirmative  vote of a majority  of the shares of Class A common
stock  entitled to vote is  necessary  to approve the increase in Class A common
stock,  and the  affirmative  vote of a majority of the shares of Class B common
stock  entitled to vote is  necessary  to approve the increase in Class B common
stock. Unless otherwise indicated, signed proxies which are returned in a timely
manner will be voted in favor of the amendment.

                                       19
<PAGE>


             Section 16(a) Beneficial Ownership Reporting Compliance

       Section 16(a) of the Securities Exchange Act of 1934 (the "Act") requires
the Company's  executive  officers,  directors and persons who  beneficially own
more than 10% of a registered class of the Company's equity securities to file 
reports of ownership and changes in ownership with the Securities and Exchange 
Commission, the New York Stock Exchange and the Company.  Based solely on its 
review of such reports  received by it, the Company believes that during fiscal
year 1996 all filing requirements applicable to its officers, directors and 
greater than 10% beneficial  owners were complied with except that Mr. Thomas J.
Pallone, an executive officer of the Company, reported on a Form 5 an option 
exercise and sale that were required to be reported  earlier on a Form 4.


                         Independent Public Accountants

       The board of directors of the Company has selected  KPMG Peat Marwick LLP
as  independent  public  accountants  for the Company for the fiscal year ending
September 30, 1997. KPMG Peat Marwick LLP has served the Company in the capacity
of independent public  accountants since 1961.  Representatives of that firm are
expected to be present at the annual meeting of stockholders with an opportunity
to make a  statement  if they so  desire,  and will be  available  to respond to
appropriate questions presented at the meeting by stockholders.

                                 Other Business

       Management  knows of no other  matters  which will be brought  before the
meeting.  However, if other matters are properly brought before the meeting, the
persons named in the enclosed proxy will vote in accordance  with their judgment
on such  matters.  For business to be properly  brought  before the meeting by a
stockholder,  notice in proper  written form must be given to the  Secretary not
less than 30 days before the meeting and  otherwise  be in  compliance  with the
Company's By-Laws.

                              Stockholder Proposals

       The  deadline  for receipt by the Company of  stockholder  proposals  for
inclusion in the Company's 1997 proxy materials is August 13, 1997.


                      Cost and Method of Proxy Solicitation

       The cost of soliciting proxies will be borne by the Company.  In addition
to solicitation by mail,  brokerage  houses,  nominees and other  custodians and
fiduciaries will be requested to send the proxy material to their principals and
the Company will reimburse them for their reasonable expenses.

                              By Order of the Board of Directors

                                     BERNICE E. LAVIN
                                        Secretary



















                                       20


<PAGE>




P                            ALBERTO-CULVER COMPANY
R
O                      Annual Meeting, January 23, 1997
X
Y                   Proxy Solicited by Board of Directors

             HOWARD B. BERNICK, WILLIAM J. CERNUGEL AND BERNICE E. LAVIN, each
with power of substitution, are hereby authorized to vote all shares which the 
undersigned  stockholder  would be entitled to vote if personally  present at
the  Annual  Meeting of  Stockholders  of  Alberto-Culver Company to be held on
January 23, 1997, and at any adjournment thereof, as noted on the reverse side.



             WHEN  PROPERLY  EXECUTED,  THIS  PROXY  WILL BE VOTED IN THE MANNER
DIRECTED HEREIN BY THE UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS GIVEN, THIS
PROXY WILL BE VOTED "FOR" THE  ELECTION OF THE FOUR  NOMINEES  FOR  DIRECTOR SET
FORTH ON THE REVERSE SIDE,  AND "FOR" THE  AMENDMENT TO THE  COMPANY'S  RESTATED
CERTIFICATE OF INCORPORATION TO INCREASE AUTHORIZED SHARES.
                                                                 SEE REVERSE
             CONTINUED AND TO BE SIGNED ON REVERSE SIDE                 SIDE


                                       21

<PAGE>


[BLACK AND WHITE PHOTOGRAPH OF ALBERTO VO5 HAIRDRESSING AND BOX]






The Market Leader for 40 years.

This year once again,  Alberto VO5 Hairdressing  maintained market leadership in
its category by a wide margin. New advertising featuring Heloise, the nationally
known household hints author and columnist,  chatting about additional ways this
wonder product can be used as a personal care and household product, adds a new
dimension to this popular brand.

In 1955, Leonard Lavin the Chairman of Alberto-Culver  bought a small West Coast
line of professional  beauty products and  discontinued  all of the products but
one -- Alberto VO5  Hairdressing.  The product had originally been developed for
the  Hollywood  studios to keep hair  bright and  healthy-looking  under the hot
lights and was just beginning to gain a consumer following.

That single product became the  foundation for today's  Alberto-Culver  Company.
Backed by innovative advertising and consumer promotion, the brand quickly moved
to number one in its category and has never relinquished the position.




                 Please mark
                 votes as in
                 this example

The board of directors  recommends  a vote FOR the nominees for director  listed
below,  and FOR the  proposed  amendment to increase  the  Company's  authorized
shares.

1. Election of Directors.

     Nominees:  Carol L. Bernick, Leonard H. Lavin, A. Robert Abboud and 
                Robert H. Rock, D.B.A.

     FOR              WITHHELD           For all nominees except as noted above

2. Amendment to the Company's Restated  Certificate of Incorporation to increase
the number of authorized shares of Class A and Class B common stock.

     FOR               AGAINST                ABSTAIN



3. In the discretion of the board of directors, on any other matters that may 
properly come before the meeting.

                                                                   MARK HERE
                                                                   FOR ADDRESS
                                                                   CHANGE AND
                                                                   NOTE AT LEFT

Please sign here exactly as your name (or names)  appear on this proxy.  Persons
signing as executors, administrators, trustees, guardians or attorneys should so
indicate when signing. Where there is more than one owner, each must sign.

Signature                                                         Date

Signature                                                         Date


                                       22

<PAGE>




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