ALBERTO CULVER CO
S-3, 1996-02-01
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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Accession Number: 0000003327-96-000003
As filed with the Securities and Exchange Commission on January 31, 1996
                                                 Registration No. 333-
    

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                    -----------------------------------------

                                    FORM S-3
                             REGISTRATION STATEMENT
                        Under The Securities Act of 1933
                              ---------------------

                             ALBERTO-CULVER COMPANY
             (exact name of registrant as specified in its charter)

         Delaware                                            36-2257936
(State or other jurisdiction                               (I.R.S. Employer
of incorporation or organization)                          Identification No.)
                              2525 Armitage Avenue
                          Melrose Park, Illinois 60160
                               Phone: 708/450-3000
               (Address, including zip code, and telephone number,
        including area code, of registrant's principal executive offices)

      Raymond W. Gass                               Bell, Boyd & Lloyd
Vice President and General Counsel               Three First National Plaza
 Alberto-Culver Company                        Chicago, Illinois  60602-4207
  2525 Armitage Avenue                          Attention:  J. Craig Walker
Melrose Park, Illinois  60160
            (Name, address, including zip code, and telephone number,
                   including area code, of agents for service)
                    -----------------------------------------
         Approximate  date of commencement of proposed sale to the public:  From
time to time after this registration statement becomes effective.

         If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box.           [    ]

         If any of the  securities  being  registered  on  this  Form  are to be
offered  on a  delayed  or  continuous  basis  pursuant  to Rule 415  under  the
Securities Act of 1933,  other than  securities  offered only in connection with
dividend or interest reinvestment plans, check the following box. [ X ]
                       -----------------------------------
<TABLE>

                         CALCULATION OF REGISTRATION FEE
<CAPTION>

                                                        Proposed         Proposed
          Title of each class          Amount           maximum          maximum
             of securities             to be            offering price   aggregate        Amount of
            to be registered           Registered       per unit (1)     offering price   registration fee
<S>                                    <C>              <C>              <C>              <C>          
Class A Common Stock, par value $.22
per share                              380,276 shares   $33.625          $12,786,781      $4,409.27
===================================== ===============  ================  ===============  ==================
<FN>

      (1)Calculated  in accordance  with Rule 457(c) on the basis of the average
      of the high and low sale prices of the  registrant's  Class A Common Stock
      on January 30, 1996, as reported on the New York Stock Exchange  Composite
      Tape.
</FN>
</TABLE>



         The registrant hereby amends this  registration  statement on such date
or dates as may be necessary to delay its  effective  date until the  registrant
shall file a further amendment which specifically  states that this registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.



<PAGE>


<TABLE>

                             ALBERTO-CULVER COMPANY
                              CROSS-REFERENCE SHEET
<CAPTION>

                  Showing Location in Prospectus of Information
                          Required by Items on Form S-3



Item Number and Caption                                          Page or Caption in Prospectus
<S>     <C>                                                      <C>  

1.       Forepart of the Registration Statement and              Cover Page of Prospectus
         Outside Front Cover Page of Prospectus


2.       Inside Front and Outside Back Cover Pages of            Available Information, Documents
         Prospectus                                              Incorporated by Reference


3.       Summary Information, Risk Factors and Ratio             *
         of Earnings to Fixed Charges


4.       Use of Proceeds                                         *


5.       Determination of Offering Price                         *


6.       Dilution                                                *


7.       Selling Security Holders                                Selling Stockholder


8.       Plan of Distribution                                    Plan of Distribution


9.       Description of Securities to be Registered              *


10.      Interests of Named Experts and Counsel                  *


11.      Material Changes                                        *


12.      Incorporation of Certain Information by                 Documents Incorporated by Reference
         Reference


13.      Disclosure of Commission Position on                    *
         Indemnification for Securities Act Liabilities
<FN>

- -------------------
*    Not applicable.

</FN>

</TABLE>


<PAGE>




                              Subject to Completion
                  Preliminary Prospectus Dated January 31, 1996
                                   PROSPECTUS
                             ALBERTO-CULVER COMPANY
                              2525 Armitage Avenue
                          Melrose Park, Illinois 60160
                                  708/450-3000
                                  -------------
                                 380,276 Shares
                              Class A Common Stock
                                 $.22 par value
                               ------------------

         This prospectus  relates to up to 380,276 shares  ("Shares") of Class A
Common Stock, $.22 par value ("Class A Common Stock"), of Alberto-Culver Company
(together with its  subsidiaries,  the "Company")  which may be offered and sold
from time to time for the account of Leonard H.  Lavin,  Chairman of the Company
(the "Selling Stockholder"). The Company will receive no part of the proceeds of
any sales of the Shares.

         The  distribution  of the  Shares  by the  Selling  Stockholder  may be
effected  from time to time in one or more  transactions  on the New York  Stock
Exchange  (which  may  involve  crosses  or  block  transactions),   in  special
offerings,  in negotiated transactions or otherwise, at market prices prevailing
at the time of sale, at prices  related to such  prevailing  market prices or at
negotiated prices. The Selling Stockholder may engage one or more brokers to act
as principal or agent in making sales, who may receive  discounts or commissions
from  the  Selling  Stockholder  in  amounts  to  be  negotiated.   The  Selling
Stockholder  and  any  such  brokers  may be  deemed  "underwriters"  under  the
Securities Act of 1933 of the Shares sold.

         The closing sale price of the Class A Common Stock on January 30, 1996,
as reported on the New York Stock Exchange Composite Tape, was $332.
                                                ------------------

             THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED
                BY THE SECURITIES AND EXCHANGE COMMISSION NOR HAS
                   THE COMMISSION PASSED UPON THE ACCURACY OR
                        ADEQUACY OF THIS PROSPECTUS. ANY
                         REPRESENTATION TO THE CONTRARY
                             IS A CRIMINAL OFFENSE.
                              ---------------------

                  The date of this prospectus is [_______ __],
                                     1996.

INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO THE  REGISTRATION  OR  QUALIFICATION  UNDER THE  SECURITIES  LAWS OF ANY SUCH
STATE.



<PAGE>



                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities Exchange Act of 1934 and in accordance therewith files reports, proxy
and  information  statements  and  other  information  with the  Securities  and
Exchange  Commission.  Such  materials can be inspected and copied at the public
reference  facilities  maintained  by the  Commission  at Room  1024,  450 Fifth
Street,  N.W.,  Washington,  D.C. 20549,  and at its regional offices located at
Citicorp Center,  Suite 1400, 500 West Madison Street,  Chicago,  Illinois 60661
and 75 Park Place,  New York,  New York 10007.  Copies of such  material  can be
obtained from the Public Reference Section of the Commission,  450 Fifth Street,
N.W.,  Washington,  D.C. 20549, at prescribed  rates. Such materials also can be
inspected at the offices of The New York Stock Exchange,  Inc., 20 Broad Street,
New York, New York 10005.

         The Company has filed with the  Securities  and  Exchange  Commission a
registration  statement  on Form S-3  under  the  Securities  Act of 1933.  This
prospectus does not contain all the  information  set forth in the  registration
statement,  certain parts of which are omitted in accordance  with the rules and
regulations of the Commission.

         The Company  will  provide  without  charge to each person to whom this
prospectus is delivered,  on the written or oral request of such person,  a copy
of any or all of the documents  incorporated  by reference into this  prospectus
(not including  exhibits to the  information  that is  incorporated by reference
unless  such  exhibits  are  specifically  incorporated  by  reference  into the
information  that this  prospectus  incorporates).  Such written or oral request
should be directed to  Alberto-Culver  Company,  2525 Armitage  Avenue,  Melrose
Park, Illinois 60160, Attention: Secretary; telephone 708/450-3000.

                       DOCUMENTS INCORPORATED BY REFERENCE

         The  following  documents  heretofore  filed  by the  Company  with the
Securities and Exchange Commission are incorporated herein by reference:

         (1) The Company's annual report on Form 10-K for the year ended 
             September 30, 1995.


         (2) The  description  of the  Company's  Class A Common  Stock
             which is contained in the Company's  registration statement
             on Form 8-A dated May 5, 1986.

         All documents filed by the Company  pursuant to Sections 13(a),  13(c),
14 or  15(d)  of the  Securities  Exchange  Act of 1934  after  the date of this
prospectus  and prior to the  termination  of the offering of the Shares offered
hereby shall be deemed to be incorporated in this prospectus by reference and to
be a part  hereof  from the date of  filing  of such  documents.  Any  statement
contained in a document  incorporated  or deemed to be incorporated by reference
herein  shall be  deemed to be  modified  or  superseded  for  purposes  of this
prospectus  to the  extent  that a  statement  contained  herein or in any other
subsequently  filed  document which also is or is deemed to be  incorporated  by
reference  herein modifies or supersedes  such statement.  Any such statement so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute a part of this prospectus.

         No person has been  authorized to give any  information  or to make any
representations  not contained in this  prospectus  and, if given or made,  such
information or representation  must not be relied upon as having been authorized
by the Company or the Selling  Stockholder.  This prospectus does not constitute
an offer  to sell or a  solicitation  of an  offer to buy any of the  securities
offered to any person in any jurisdiction where





<PAGE>



such offer would be unlawful.  The delivery of the prospectus or any sale of the
Shares  hereby  does not imply  that  there has been no change in the  Company's
affairs since the date hereof.

                                   THE COMPANY

         The principal  business of Alberto-Culver  Company and its consolidated
subsidiaries (herein referred to collectively as the "Company," unless indicated
otherwise) is developing,  manufacturing,  distributing  and marketing hair care
and other branded consumer products.

         The  Company  also is the  world's  largest  specialty  distributor  of
professional  beauty and  barber  products,  through  its Sally  Beauty  Company
subsidiary's  1,494  stores (as of  September  30,  1995) in the United  States,
United Kingdom and Japan.

         The Company's major personal care products in the United States include
Alberto VO5 shampoos and  conditioners,  Alberto VO5 conditioning  hairdressing,
Alberto VO5 Hot Oil treatment, the TRESemme line of hair care products,  Consort
hair  sprays,  FDS  feminine  deodorant  sprays  and the TCB  line of hair  care
products for the ethnic market. Other branded consumer products include food and
grocery products,  such as Mrs. Dash salt-free seasonings,  Molly McButter dairy
sprinkles, SugarTwin sugar substitute and Static Guard anti-static spray.

         The Company's products are sold in more than 100 countries. Through its
Cederroth  International   subsidiary   headquartered  in  Sweden,  the  Company
manufactures  and sells health,  hygiene and personal  care products  throughout
Sweden, Finland,  Norway, Denmark and in Spain and Italy. Major products include
Salvekvick bandages, Alberto VO5 shampoos and conditioners, Samarin antacids and
Seltin  salt  substitute.  In April  1995,  Cederroth  acquired  the  Toiletries
Division of Molnlycke AB, which includes  consumer  products such as Bliw liquid
soaps,  Date  anti-perspirants  and cologne for women,  Family Fresh shampoo and
shower products, Suketter artificial sweetener and Hermanent home permanents. On
or about February 6, 1996,  the Company  expects to acquire all the stock of St.
Ives Laboratories,  Inc., which develops, manufactures and markets personal care
products  under its SWISS FORMULA brand and  manufactures  custom label products
for sale by other companies.

         Other major international markets include Canada,  Mexico, Puerto Rico,
Australia, Italy and New Zealand.

         The Company's principal executive officers are located at 2525 Armitage
Avenue, Melrose Park, Illinois 60160; telephone 708/450-3000.





<PAGE>



                               SELLING STOCKHOLDER

         The Selling Stockholder is Leonard H. Lavin,  founder,  Chairman of the
Board and a director of the Company.  The 380,276 shares of Class A Common Stock
covered  by this  prospectus  (3.45% of the  outstanding  Class A Common  Stock)
represent  all of the shares of Class A Common Stock held directly by Mr. Lavin.
This  number  does not include  267,340  and  278,044  shares  (2.43% and 2.52%,
respectively)  of the Class A Common  Stock held  respectively  by (i) trusts of
which Mr. Lavin's wife, Bernice E. Lavin, Vice Chairman, Secretary and Treasurer
and a director of the Company, is a trustee or co-trustee, and (ii) Lavin Family
Foundation,  of which Mr. Lavin is a director and President.  Mr. Lavin and Mrs.
Lavin also own directly or hold as trustees or  co-trustees of various trusts an
aggregate  of  3,476,604  shares  and  3,451,344  shares,  respectively,  of the
Company's outstanding Class B Common Stock and Lavin Family Foundation, of which
Mr.  Lavin is a director  and  President,  owns 12,000  shares of Class B Common
Stock. The Class B Common Stock is convertible at the option of the holder on  a
share-for-share basis into shares of Class A Common Stock.

                              PLAN OF DISTRIBUTION

         The Shares  covered by the  prospectus  may be offered  for sale by the
Selling Stockholder through Goldman, Sachs & Co. acting as broker-dealer,  agent
or  principal.  Such  sales  may be  effected  from  time to time in one or more
transactions  on the New York Stock Exchange (which may involve crosses or block
transactions), in special offerings, in negotiated transactions or otherwise, at
market  prices  prevailing  at the  time of  sale,  at  prices  related  to such
prevailing  market  prices or at  negotiated  prices.  Goldman,  Sachs & Co. may
purchase  Shares  for its own  account  and resell  them in the  above-described
manner. Goldman, Sachs & Co. will be entitled to receive a negotiated commission
per share on its sales of the Shares,  and, if purchased for its own account,  a
discount or  concession  from the market price  prevailing  at the time of sale.
Goldman,  Sachs  &  Co.  may  be  deemed  to  be an  underwriter,  and  profits,
commissions,  and discounts on sales made by Goldman,  Sachs & Co. may be deemed
to be  underwrting  compensation,  within the meaning of the  Securities  Act of
1933.  The Selling  Stockholder  has agreed to  indemnify  Goldman,  Sachs & Co.
against certain liabilities,  including  liabilities under the Securities Act of
1933.

                                     EXPERTS

         The  financial  statements  and schedule of the Company as of September
30,  1995 and 1994,  and for each of the years in the  three-year  period  ended
September 30, 1995, have been  incorporated by reference herein in reliance upon
the reports of KPMG Peat Marwick LLP, independent  certified public accountants,
incorporated by reference herein, and upon the authority of said firm as experts
in accounting and auditing.








<PAGE>





                                     PART II

                   INFORMATION NOT REQUIRED IN THE PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

         The expenses in connection  with the issuance and  distribution  of the
Shares, all of which are to be paid by the Selling Stockholder, are estimated to
be as follows:

    Registration statement filing fee.............................   $   4,409
    Legal fees and expenses.......................................       5,000
    Accounting fees...............................................       1,500
    Miscellaneous.................................................       1,091
                                                                     ---------
    Total.........................................................    $  12,000 

Item 15.  Indemnification of Directors and Officers.

         Section  145 of the  General  Corporation  Law of  Delaware  authorizes
indemnification of directors,  officers and employees of Delaware  corporations.
Article VIII of the registrant's  by-laws (I) authorizes the  indemnification of
directors and officers (the "Indemnitees") under specified  circumstances to the
fullest  extent  authorized  by the General  Corporation  Law of Delaware,  (ii)
provides for the  advancement of expenses to the  Indemnitees  for defending any
proceedings related to specified circumstances,  (iii) gives the Indemnitees the
right to bring suit against the  registrant to enforce the  foregoing  rights to
indemnification and advancement of expenses,  and (iv) authorizes the registrant
to maintain  certain  policies  of  insurance  to protect  itself and any of its
directors, officers or employees. The registrant currently maintains policies of
insurance  under which the  directors  and officers of  registrant  are insured,
within the  limits  and  subject to the  limitations  of the  policies,  against
certain   expenses  in  connection  with  the  defense  of  actions,   suits  or
proceedings,  and certain liabilities which might be imposed as a result of such
actions,  suits or proceedings,  to which they are parties by reason of being or
having been such directors or officers.


Item 16.  Exhibits.

         The exhibits to this  registration  statement are listed in the Exhibit
Index hereto, which is incorporated herein by reference.


Item 17.  Undertakings.

         (a)      The undersigned registrant hereby undertakes:

                  (1)      To file, during any period in which offers or sales
                           are being made, a post-effective amendment to this 
                           registration statement;

                           (i) To include any prospectus required by 
                               section 10(a)(3) of the Securities Act
                               of 1933;





<PAGE>





                           (ii)   To reflect in the prospectus any facts or 
                  events arising after the effective date of the   registration
                  statement (or the most  recent   post-effective     amendment
                  thereof) which,individually or  in the  aggregate,  represent
                  a fundamental change  in  the  information  set  forth in the
                  registration  statement; and

                           (iii)  To  include  any  material   information  with
                  respect to the plan of distribution  not previously  disclosed
                  in the  registration  statement or any material change to such
                  information in the registration statement;

         provided,  however,  that  paragraphs  (a)(1)(I) and  (a)(1)(ii) do not
         apply if the  information  required to be included in a  post-effective
         amendment by the those  paragraphs  is  contained  in periodic  reports
         filed  by  the  registrant  pursuant  to  section  13 or  15(d)  of the
         Securities  Exchange Act of 1934 that are  incorporated by reference in
         the registration statement.

                  (2) That, for the purpose of determining  any liability  under
         the Securities Act of 1933, each such post-effective amendment shall be
         deemed to be a new  registration  statement  relating to the securities
         offered therein, and the offering of such securities at that time shall
         be deemed to be the initial bona fide offering thereof.

                  (3) To remove from  registration by means of a  post-effective
         amendment any of the securities being registered which remain unsold at
         the termination of the offering.

         (b) The undersigned  registrant hereby undertakes that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         (c) - (h)   Not applicable.

         (i)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the registrant  pursuant to the foregoing  provisions,  or otherwise,
the  registrant  has been  advised  that in the  opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the Securities  Act of 1933 and is,  therefore,  unenforceable.  In the event
that a claim  for  indemnification  against  such  liabilities  (other  than the
payment by the registrant of expenses incurred or paid by a director, officer or
controlling  person of the registrant in the  successful  defense of any action,
suit or proceeding and excluding any payments by the insurer under the insurance
policy  referred  to in Item  15) is  asserted  by  such  director,  officer  or
controlling  person in connection  with the  securities  being  registered,  the
registrant  will,  unless in the  opinion  of its  counsel  the  matter has been
settled by controlling precedent,  submit to a court of appropriate jurisdiction
the question  whether such  indemnification  by it is against  public  policy as
expressed  in the Act and will be  governed  by the final  adjudication  of such
issue.




 
<PAGE>




<TABLE>


                             ALBERTO-CULVER COMPANY

                                INDEX TO EXHIBITS
<CAPTION>

                                                                                        Sequential
Number and Description of Exhibit                                                       Page Number*
<S>     <C>                                                                             <C> 


1.       Inapplicable..........................................................
2.       Inapplicable .........................................................
4.1      Articles 4 and 8 through 15 of registrant's Restated Certificate of
         Incorporation,  as amended (Exhibit 3(a) to registrant's  annual report
         on Form 10-K for the year ended  September 30, 1988 and Exhibit 3(a)(1)
         to  registrant's  quarterly  report on Form 10-Q for the quarter  ended
         December 31, 1989**).........................................
4.2      Articles I, VI and VII of registrant's by-laws (Exhibit 3(b)(1) to
         registrant's quarterly report on Form 10-Q for the quarter ended
         December 31, 1989**)....... ...........................................
4.3      Specimen certificate for Class A Common Stock of registrant
         (Exhibit 1 to registrant's registration statement on Form 8-A
         dated April 16, 1986**).   ............................................
5.       Opinion of Raymond W. Gass, Esq., including consent....................
8.       Inapplicable...........................................................
12.      Inapplicable...........................................................
15.      Inapplicable...........................................................
23.1     Consent of KPMG Peat Marwick LLP.......................................
23.2     Consent of Raymond W. Gass, Esq. (Included in Exhibit 5)...............
24.      Inapplicable...........................................................
25.      Inapplicable...........................................................
26.      Inapplicable...........................................................
27.      Inapplicable...........................................................
28.      None...................................................................
99.      Inapplicable...........................................................



<FN>

- --------------------
*        This information appears only in the manually signed original of the registration statement.
**       Incorporated by reference.
</FN>
</TABLE>





<PAGE>






                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this registration
statement,  or amendment thereto, to be signed on its behalf by the undersigned,
thereunto duly authorized, in Melrose Park, Illinois on January 29, 1996.


                             ALBERTO-CULVER COMPANY


                            By:              /s/  Howard B. Bernick
                                    ------------------------------------------
                                               Howard B. Bernick
                                         President and Chief Executive Officer

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
registration  statement,  or amendment thereto, has been signed by the following
persons in the capacities and on the date indicated.

<TABLE>

                 Signature                                      Title                                    Date
<S>     <C>                                   <C>                                             <C>     
 
        /s/  Leonard H. Lavin                Chairman of the Board and Director               January 29, 1996
       ------------------------------  
            Leonard H. Lavin

         /s/  Howard B. Bernick              President, Chief Executive Officer and           January 29, 1996
       ------------------------------
             Howard B. Bernick               Director


         /s/  Bernice E. Lavin                Vice Chairman, Secretary, Treasurer and          January 29, 1996
       ------------------------------
              Bernice E. Lavin                Director


         /s/  Carol L. Bernick                Executive Vice President, Assistant              January 29, 1996
       ------------------------------
              Carol L. Bernick                Secretary and Director


          /s/ William J. Cernugel             Senior Vice President, Finance &                 January 29, 1996
       ------------------------------                                                        
            William J. Cernugel               Controller   (Principal Financial &
                                              Accounting Officer)

       ------------------------------        Director                                         ___________, 1996
              A. Robert Abboud

       ------------------------------         Director                                         ___________, 1996
                A.G. Atwater, Jr.

         /s/  Robert P. Gwinn                 Director                                         January 29, 1996
       ------------------------------
              Robert P. Gwinn

       ------------------------------         Director                                         ___________, 1996
            Leander W. Jennings

       ------------------------------         Director                                         ___________, 1996
              Allan B. Muchin

       ------------------------------         Director                                         ___________, 1996
               Robert H. Rock

         /s/  Harold M. Visotsky, M.D.        Director                                         January 29, 1996
       -------------------------------
          Harold M. Visotsky, M.D.

         /s/  William W. Wirtz                Director                                         January 29, 1996
         -----------------------------
              William W. Wirtz


</TABLE>






                                                       EXHIBIT 5

                                                 January 31, 1996





Alberto-Culver Company
2525 Armitage Avenue
Melrose Park, Illinois  60160

Ladies and Gentlemen:

          Registration Statement on Form S-3    

         I have represented Alberto-Culver Company, a Delaware corporation (the
"Company"), in connection with a registration statement on Form S-3 (the 
"registration statement") filed under the Securities Act of 1933 for the purpose
of registering under that Act 380,276 shares of Class-A Common Stock, $.22 par 
value (the "Shares"), which may be offered and sold from time to time for the 
account of Leonard H. Lavin.  In this connection, I have examined originals or
copies certified or otherwise identified to my satisfaction of such documents,
corporate and other records, certificates and other papers as I deemed it 
necessary to examine for the purpose of this opinion.

         Based on such examination, it is my opinion that the Shares covered by
the registration statement constitute legally issued, fully paid and 
non-assessable shares of common stock of the Company.

         I consent to the filing of this opinion as an exhibit to the 
registration statement.  In giving this consent I do not admit that I am within
the category of persons whose consent is required by Section-7 of the 
Securities Act of 1933.

                                               Very truly yours,
 
                                               /s/ Raymond W. Gass
 
                                              Raymond W. Gass, Esq.





                                                            EXHIBIT 23.1


                                                 January 31, 1996





The Board of Directors
Alberto-Culver Company:

         We consent to the use of our reports, incorporated herein by reference,
dated October 30, 1995, with respect to the consolidated financial statements of
Alberto-Culver Company as of September 30, 1995 and 1994 and for each of the 
years in the three-year period ended September 30, 1995 and the related 
financial statement schedule and to the reference to our firms under the
heading 'Experts'.

Chicago, Illinois
January 31, 1995




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