ALBERTO CULVER CO
DEF 14A, 1997-12-10
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                            SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                              (AMENDMENT NO. _____)

Filed by the Registrant    [ X ]
Filed by a party other than the Registrant           [    ]

Check the              [  ]  Preliminary Proxy Statement
appropriate box:       [  ]  Confidential, for Use of the Commission Only (as 
                             permitted by Rule 14a-6(e)(2))
                       [ X]  Definitive Proxy Statement
                       [  ]  Definitive Additional Materials
                       [  ]  Soliciting Material Pursuant to S/S 240.14a-11(c)
                             or S/S 240.14a-12

                  Alberto-Culver Company
                 (Name of Registrant as Specified In Its Charter)


        (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

 [ X ]  No fee required.
 [   ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11:

        1.)    Title of each class of securities to which transaction applies:

  ------------------------------------------------------------------------------

        2.)    Aggregate number of securities to which transaction applies:

  ------------------------------------------------------------------------------

        3.)    Per  unit  price  or other  underlying  value  of  transaction
               computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
               amount on which the filing fee is calculated  and state how it
               was determined):

 -------------------------------------------------------------------------------

        4.)    Proposed maximum aggregate value of transaction:

 -------------------------------------------------------------------------------

        5.)    Total Fee paid:


  [    ] Fee paid previously with preliminary materials.

  [    ] Check box if any part of the fee is offset as  provided  by  Exchange
         Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
         fee was paid  previously.  Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing:

         1.)  Amount previously paid:  $________________

         2.)  Form, Schedule or Registration Statement No.:  ___________________

         3.)  Filing Party:  ___________________________________________________

         4.)  Date Filed:  ________________________________



<PAGE>







                                                     ALBERTO-CULVER COMPANY
                                                     Melrose Park, Illinois

                                                     December 12, 1997




TO THE STOCKHOLDERS:

         The annual meeting of stockholders will be held at the principal office
of the Company in Melrose  Park,  Illinois,  on Thursday,  January 22, 1998,  at
10:00 a.m.
         You are  cordially  invited  to attend  this  meeting  in  person.  The
principal  business at the  meeting  will be to (i) elect four  directors,  (ii)
approve an amendment to the Employee Stock Option Plan of 1988 and (iii) approve
an amendment to the 1994 Stock Option Plan For Non-Employee Directors.
         At your earliest convenience, please sign and return the enclosed proxy
card to assure that your shares will be represented at the meeting.

                                                     Sincerely,



                                                     /s/ Leonard H. Lavin
                                                     Leonard H. Lavin
                                                          Chairman



<PAGE>










                                NOTICE OF MEETING


         The annual meeting of  stockholders of  Alberto-Culver  Company will be
held on Thursday, January 22, 1998, at 10:00 a.m. Chicago time, at the principal
office of the Company,  2525 Armitage Avenue,  Melrose Park,  Illinois 60160 for
the following purposes:
         1. To elect four directors.

         2. To approve an amendment to the Employee Stock Option Plan of 1988.

         3. To approve an amendment to the 1994 Stock Option Plan For 
            Non-Employee Directors.

         4. To transact such other business as may properly come before the 
            meeting.

         The board of directors has fixed the close of business on November 25,
         1997 as the record date for determination of the stockholders entitled
         to notice of and to vote at the meeting.

                                                        /s/ Bernice E. Lavin
                                                        Bernice E. Lavin
                                                            Secretary

December 12, 1997



<PAGE>



ALBERTO-CULVER COMPANY                                         PROXY STATEMENT
2525 Armitage Avenue                                         December 12, 1997
Melrose Park, Illinois   60160

                             Solicitation of Proxies

         The  board of  directors  of  Alberto-Culver  Company  (the  "Company")
solicits your proxy for use at the annual meeting of  stockholders to be held on
January 22, 1998 and at any adjournment thereof.

         On November 25, 1997, the record date for the meeting,  the Company had
outstanding  shares of common stock  consisting of 22,850,658  shares of Class A
and  33,532,480  shares of Class B. This Proxy  Statement  and form of proxy are
being mailed to stockholders on or about December 12, 1997.

         Each  holder of record at the close of  business  on the record date is
entitled  to one vote for each  Class B share and  one-tenth  of a vote for each
Class A share then held.  Any person  submitting a proxy has the right to revoke
it at any time before it is voted, in person at the meeting or by written notice
to the Secretary of the Company or by delivery of a later-dated proxy.

         The  election of  directors is decided by a plurality of the votes cast
by holders of all shares entitled to vote in the election. Accordingly, withheld
votes and broker  non-votes  will not affect the  outcome of the  election.  The
affirmative  vote of the  majority  of shares of stock  present  in person or by
proxy at the meeting and  entitled to vote on such matter is required to approve
the amendment to the Employee Stock Option Plan of 1988 and the amendment to the
1994 Stock Option Plan For  Non-Employee  Directors.  Although  abstentions  and
broker  non-votes  will be treated as present at the  meeting  for  purposes  of
determining  a quorum,  abstentions  will have the effect of a vote  against the
proposed  amendments  and broker  non-votes will have no effect on such proposed
amendments.

                              Election of Directors

         Unless otherwise instructed,  proxies will be voted for the election as
directors of the four persons listed as nominees for a term of three years.  All
of the nominees are currently  serving as directors.  Should any of the nominees
become unable to accept  nomination or election (which the Company has no reason
to expect),  it is the intention of the persons  named in the enclosed  proxy to
vote  for a  substitute  in each  case or the  board  of  directors  may make an
appropriate reduction in the number of directors to be elected.



                                                               1

<PAGE>



Nominees for Terms Expiring at the Annual Meeting in 2001 (Class I)

         Robert P. Gwinn,  age 90, has served as a director of the Company since
1988  and  as  the  Chairman  Emeritus  of  Encyclopaedia  Britannica,  Inc.,  a
publisher,  since September 1993 and as Chairman and Chief Executive  Officer of
Encyclopaedia Britannica, Inc. for more than five years prior to September 1993.
Mr. Gwinn is also a director of CNA Financial Corporation.

         William W. Wirtz, age 68, has served as a director of the Company since
1978 and as  President  of  Wirtz  Corporation,  a  diversified  operations  and
investment company, for more than the past five years. Mr.
Wirtz is also a director of Firstar Corporation.

         Lee W. Jennings, age 69, has served as a director of the Company since 
1989 and as President and Chief Executive Officer of Jennings and Associates, a
strategic consulting firm, for more than the past five years.   Mr. Jennings is 
also a director of A. O. Smith Corporation, Fruit-of-the-Loom, Inc., Teppco
Partners, L.P. and Prime Capital Corporation.

         A. G. Atwater, Jr., age 54, has served as a director of the Company 
since October 1995 and has been President and Chief Executive Officer of Amurol 
Confections Company, a wholly owned associated company of the Wm. Wrigley Jr. 
Company, for more than the past five years.

         The board of directors  recommends that the stockholders  vote FOR each
of the nominees for director.

Directors Whose Terms Expire at the Annual Meeting in 1999 (Class II)

         Howard B. Bernick, age 45, has served as a director of the Company 
since 1986, as President of the Company since November 1988 and as Chief 
Executive Officer since October 1994.  From November 1988 to October 1994, Mr. 
Bernick served as Chief Operating Officer.  Mr. Bernick is also a director of 
AAR Corp.  Mr. Bernick is the husband of Carol L. Bernick.

         Bernice E. Lavin, age 72, has served as a director and Secretary and 
Treasurer of the Company since 1955 and as Vice Chairman since July 1994.  From 
1955 to July 1994, Mrs. Lavin served as Vice President.  Mrs. Lavin is the wife 
of Leonard H. Lavin and the mother of Carol L. Bernick.

         Harold M. Visotsky, M.D., age 73, has served as a director of the 
Company since 1989 and has been the Owen L. Coon Professor of Psychiatry and 
Behavioral Sciences at Northwestern University Medical School for more than the 
past five years.  Dr. Visotsky is also the Director of Asher Center,
Northwestern University.

         Allan B. Muchin,  age 61, has served as a director of the Company since
October  1995 and as Chairman of Katten,  Muchin & Zavis,  a  Chicago-based  law
firm,  since November 1995. For more than five years prior to November 1995, Mr.
Muchin served as Co-Managing  Partner and a Member of the Board of Directors and
Executive Committee of Katten, Muchin & Zavis.


                                                               2

<PAGE>



Directors Whose Terms Expire at the Annual Meeting in 2000 (Class III)

         Carol L. Bernick, age 45, has served as a director of the Company since
1984, as Executive Vice President and Assistant Secretary of the Company since 
October 1990 and as President of Alberto-Culver USA, Inc. since October 1994.  
From November 1988 to October 1990, she served as Group Vice President.
Mrs. Bernick is the wife of Howard B. Bernick and the daughter of Mr. and Mrs. 
Leonard H. Lavin.

         Leonard H. Lavin, age 78, the founder of the Company, has served as a 
director and Chairman of the Company since 1955.  From 1955 to October 1994, Mr.
Lavin served as Chief Executive Officer of the Company.  From 1955 to November
1988, Mr. Lavin served as President of the Company.  Mr. Lavin is the husband of
Bernice E. Lavin and the father of Carol L. Bernick.

         A. Robert Abboud, age 68, has served as a director of the Company since
March 1994 and as President of A. Robert Abboud and Company for more than the 
past five years. Mr. Abboud is also a director of AAR Corp., Inland Steel 
Industries, Inc. and Hartmarx Corporation.

         Robert H. Rock, D.B.A., age 47, has served as a director of the Company
since October 1995 and as the President of MLR Holdings,  L.L.C.,  an investment
company with holdings in publishing and  information  businesses,  for more than
the past  five  years.  Mr.  Rock has  also  served  as  Chairman  of  Metroweek
Corporation,  a publisher of weekly newspapers and specialty  publications,  for
more than the past five  years.  From 1991 to March  1995,  Mr.  Rock  served as
Chairman of IDD Enterprises,  a publisher and provider of on-line services.  Mr.
Rock  is  also  a  director  of  Hunt  Manufacturing  Company,  Quaker  Chemical
Corporation, R.P. Scherer Corporation and Penn Mutual Life Insurance Company.





                                                               3

<PAGE>



               Share Ownership of Directors and Executive Officers

         The table below contains information concerning the number of shares of
Class A  common  stock  and  Class B  common  stock  beneficially  owned by each
director,  each  person  named  in the  Summary  Compensation  Table  and by all
directors and executive officers as a group.


                            Shares Beneficially Owned         Percent
Name                        on November 25, 1997 (1)(2)       of Class
                            
                            Class A              23,250 (3)         (4)
Robert P. Gwinn             Class B                   0
                            Class A             593,250 (5)      2.59 %
William W. Wirtz            Class B           1,794,000 (5)      5.35 %
                            Class A              11,250 (6)         (4)
Lee W. Jennings             Class B               6,800 (6)         (4)
                            Class A               9,500 (7)         (4)
A.G. Atwater, Jr.           Class B                   0
                            Class A             634,300 (8)      2.75 %
Howard B. Bernick           Class B             655,063 (8)      1.95 %
                            Class A             534,680 (9)      2.34 %
Bernice E. Lavin            Class B           5,500,630 (9)     16.40 %
                            Class A              11,250 (10)        (4)
Harold M. Visotsky          Class B               1,000             (4)
                            Class A               9,500 (11)        (4)
Allan B. Muchin             Class B                   0
                            Class A             573,608 (12)     2.47 %
Carol L. Bernick            Class B           3,624,130 (12)    10.81 %
                            Class A             542,488 (13)     2.37 %
Leonard H. Lavin            Class B           5,691,128 (13)    16.97 %
                            Class A              11,250 (14)        (4)
A. Robert Abboud            Class B               2,000             (4)
                            Class A               8,200 (15)        (4)
Robert H. Rock              Class B                   0
                            Class A             452,836 (16)     1.96 %
Michael H. Renzulli         Class B             165,170 (16)        (4)
                                                                                
All Directors and 
Executive Officers 
as a Group (19 persons,     Class A           3,577,661 (17)    14.93 %
including the above)        Class B          17,484,418 (17)    52.14 %



                                                               4

<PAGE>



(1)    All,  but not less  than all,  of the  Class A shares  may at any time be
       converted into Class B shares on a share-for-share basis at the option of
       the Company.  The Class B shares are convertible into Class A shares on a
       share-for-share basis at the option of the holder.

(2)    Such ownership is direct,  with sole voting and investment power,  except
       as indicated in subsequent  footnotes.  Each person disclaims  beneficial
       ownership of any shares indicated as owned indirectly.

(3)    Includes 11,250 Class A shares subject to stock options exercisable
       currently or within 60 days.

(4)    Less than 1.0% of the outstanding shares.

(5)    Includes  11,250  Class A shares  subject  to stock  options  exercisable
       currently or within 60 days.  Also  includes  582,000  Class A shares and
       1,746,000 Class B shares owned by Wirtz  Corporation,  of which Mr. Wirtz
       is  president  and a director;  and 8,000 Class B shares owned by William
       Wirtz Pension Trust, of which Mr. Wirtz is a trustee.

(6)    Includes 11,250 Class A shares subject to stock options exercisable 
       currently or within 60 days.  Does not include 800 Class B shares owned 
       by Mr. Jennings' wife.

(7)    Includes 5,221 Class A shares subject to stock options exercisable
       currently or within 60 days.

(8)    Includes  224,300  Class A  shares  subject  to  employee  stock  options
       exercisable  currently or within 60 days; 11,103 Class B shares held as a
       participant in the Alberto-Culver Company Employees' Profit Sharing Plan;
       43,960  Class B shares held as  co-trustee  of a trust for the benefit of
       Mr. and Mrs. Bernick's children,  for which Mr. Bernick shares voting and
       investment  power;  and 50,000 Class A shares held by the Bernick  Family
       Foundation  of which Mr.  Bernick is a director and an officer and shares
       voting  and  investment  power.  In  addition,  does not  include  shares
       reported as owned by Mrs.
       Bernick.

(9)    Includes  434,480  Class A shares and 653,728 Class B shares held as sole
       trustee of trusts for the benefit of Mr. and Mrs.  Lavin's  children  and
       grandchildren;  954,948  Class B  shares  held as  co-trustee  with  Mrs.
       Bernick of a grantor  annuity  trust for the benefit of Mrs.  Lavin;  and
       100,200 Class A shares and 300,600 Class B shares held as co-trustee with
       Mrs. Bernick of a trust for the benefit of Mrs.  Bernick,  for which Mrs.
       Lavin shares voting and investment  power. Does not include 542,488 Class
       A shares and 320,000 Class B shares owned by the Lavin Family  Foundation
       of which Mrs. Lavin is a director and an officer.  In addition,  does not
       include shares reported as owned by Mr. Lavin or Mrs. Bernick.

(10)   Includes  3,750  Class A  shares  subject  to stock  options  exercisable
       currently or within 60 days;  and 7,500 Class A shares held as trustee of
       a trust for the  benefit of Dr.  Visotsky's  wife.  Does not  include 400
       Class A shares held in a trust for the benefit of Dr. Visotsky, for which
       trust Dr. Visotsky's wife has sole voting and investment power.

(11)   Includes 7,500 Class A shares subject to stock options exercisable 
       currently or within 60 days.

(12)   Includes  411,772  Class A  shares  subject  to  employee  stock  options
       exercisable  currently or within 60 days. Also includes 2,132,880 Class B
       shares held as co-trustee of grantor annuity trusts for the benefit

                                                               5

<PAGE>



       of Mrs. Bernick's  siblings;  1,066,978 Class B shares held as co-trustee
       of a grantor  annuity  trust for the benefit of Mrs.  Bernick,  for which
       Mrs. Bernick shares voting and investment  power;  100,000 Class B shares
       held as trustee  of an  insurance  trust for the  benefit of Mr. and Mrs.
       Lavin's  children and  grandchildren;  and 8,024 Class B shares held as a
       participant in the Alberto-Culver Company Employees' Profit Sharing Plan.
       Does  not  include  50,000  Class A  shares  held by the  Bernick  Family
       Foundation of which Mrs. Bernick is a director and the President; 100,200
       Class A shares and 300,600  Class B shares held as  co-trustee  with Mrs.
       Lavin of a trust for the benefit of Mrs. Bernick;  954,948 Class B shares
       held as  co-trustee  with Mrs.  Lavin of a grantor  annuity trust for the
       benefit of Mrs. Lavin; 954,948 Class B shares held as co-trustee with Mr.
       Lavin of a  grantor  annuity  trust for the  benefit  of Mr.  Lavin;  and
       542,488  Class A shares  and  320,000  Class B shares  owned by the Lavin
       Family Foundation of which Mrs. Bernick is a director and an officer.  In
       addition,  does not include  shares  reported as owned by Mr. Bernick and
       Mr. and Mrs. Lavin.

(13)   Includes 954,948 Class B shares held as co-trustee with Mrs. Bernick of a
       grantor annuity trust for the benefit of Mr. Lavin; and 542,488 Class A 
       shares and 320,000 Class B shares owned by the Lavin Family Foundation of
       which Mr. Lavin is a director and the President and shares voting and 
       investment power.  Does not include shares reported as owned by Mrs. 
       Lavin or Mrs. Bernick.

(14)   Includes 3,750 Class A shares subject to options exercisable currently or
       within 60 days.

(15)   Includes 7,500 Class A shares subject to stock options exercisable
       currently or within 60 days and 700 Class A shares held jointly with Mr.
       Rock's wife.

(16)   Includes  305,000  Class A  shares  subject  to  employee  stock  options
       exercisable  currently  or within 60 days and 22,054  Class B shares as a
       participant in the Alberto-Culver Company Employees' Profit Sharing Plan.

(17)   Includes  1,112,643  Class A shares subject to stock options  exercisable
       currently or within 60 days; and 57,158 Class B shares as participants in
       the  Alberto-Culver  Company Employees' Profit Sharing Plan. Such persons
       have shared voting and investment  power as to 702,678 Class A shares and
       1,731,538 Class B shares.

                Meetings and Committees of the Board of Directors

       The board of  directors  of the  Company  held four  regularly  scheduled
meetings and no special  meetings during fiscal year 1997. No director  attended
fewer than three-fourths of the aggregate number of meetings of the board and of
the committees described below on which he or she served during the fiscal year.

       There are four standing committees of the board of directors.  The audit
committee, which is composed of William W. Wirtz, Chairman, A. G. Atwater, Jr., 
Robert P. Gwinn, Lee W. Jennings and Allan B. Muchin, held two meetings during
fiscal year 1997.  The audit committee makes recommendations to the board 
regarding the engagement of independent auditors each year and reviews with the 
outside and internal auditors the scope and results of their audits.


                                                               6

<PAGE>



       The executive committee, which is composed of Leonard H. Lavin, Chairman,
A.G. Atwater, Jr., Howard B. Bernick, Robert P. Gwinn and Bernice E. Lavin, held
one meeting during fiscal year 1997.  The executive committee has many of the 
powers of the board of directors and can act when the board is not in
session.

       The compensation committee, which is composed of William W. Wirtz, 
Chairman, A. Robert Abboud, Robert P. Gwinn, Robert H. Rock and Harold M.
Visotsky, held ten meetings during fiscal year 1997.  The compensation committee
reviews executive performance and compensation and administers benefit plans 
pursuant to which executive officers receive stock options and other incentive
awards.

       The  nominating  committee,  which  is  composed  of  Leonard  H.  Lavin,
Chairman,  A. Robert  Abboud,  Carol L. Bernick,  Bernice E. Lavin and Harold M.
Visotsky,  held no  meetings  during  fiscal  year  1997.  The  function  of the
nominating  committee is to evaluate and recommend  persons to fill vacancies or
newly  created  positions on the board of  directors  and to submit the names of
those  persons so  recommended  to the full  board of  directors  for  approval.
Stockholders  may submit  recommendations  for  nominations  for election to the
board  of  directors.   Additional   information   regarding   the   stockholder
recommendation  procedure  will be provided upon request to the Secretary of the
Company.  Stockholder  nominations  of  directors  are  subject  to  the  notice
requirements described under "Other Business" below.


                                                               7

<PAGE>



                             Executive Compensation

       The  table  below   summarizes   certain   information  with  respect  to
compensation  paid by the  Company or its  subsidiaries  to the Chief  Executive
Officer and the four other most  highly  compensated  executive  officers of the
Company for the past three fiscal years.
<TABLE>

                           SUMMARY COMPENSATION TABLE
====================================================================================================================================
<CAPTION>                                                                                         
                                                                                 Long-Term Compensation
                                                   Annual Compensation         Awards               Payouts
                                                                               Number of            SVIP            All Other
Name and Principal                             Salary          Bonus           Stock Options        Payouts         Compensation
Position                             Year      ($)            ($)              Granted              ($) (1)         ($)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                  <C>       <C>             <C>               <C>               <C>             <C>
Leonard H. Lavin,                    1997      $999,996        $1,225,000           -              $1,115,000      $166,924  (2)
Chairman                             1996      $999,996          $999,000           -                   -          $150,827
                                     1995      $999,996          $945,000           -                   -          $136,376
- ------------------------------------------------------------------------------------------------------------------------------------
Bernice E. Lavin,                    1997      $587,499          $576,000           -              $  223,000      $166,924  (3)
Vice Chairman,                       1996      $549,996          $439,000           -                   -          $150,827
Secretary and Treasurer              1995      $518,748          $390,000           -                   -          $132,596
- ------------------------------------------------------------------------------------------------------------------------------------
Howard B. Bernick,                   1997      $825,006        $1,010,000        114,000            $ 635,550      $  8,410  (4)
President and Chief                  1996      $725,001          $724,000        138,000                -          $  7,376
Executive Officer                    1995      $631,254          $595,000        142,400                -          $  6,517
- ------------------------------------------------------------------------------------------------------------------------------------
Carol L. Bernick,
President, Alberto-Culver            1997      $636,252          $624,000         48,000             $ 278,750     $  8,238  (4)
USA, Inc. and Executive              1996      $581,247          $464,000         60,000                 -         $  7,196
V.P. and Assistant Secretary         1995      $517,500          $390,000         66,400                 -         $  6,261
of the Company
- ------------------------------------------------------------------------------------------------------------------------------------
Michael H. Renzulli,                 1997      $626,256          $705,000         48,000             $ 289,900     $ 20,132  (5)
President, Sally Beauty              1996      $567,750          $510,000         66,400                 -         $ 18,999
Company, Inc.                        1995      $507,000          $500,000         66,400                 -         $ 16,336
====================================================================================================================================

<FN>
(1)    For the three-year measurement period ended September 30, 1997, the total
       shareholder  return on the Company's Class A shares was 146%,  placing it
       in the 79th  percentile  of the S&P 500 with a  corresponding  payout per
       SVIP unit of $2,230.  1997 was the first  year in which any  awards  were
       payable under the 1994 Shareholder Value Incentive Plan.

(2)    The amount includes  $25,013,  $24,365 and $24,364 of imputed income from
       life   insurance   for  1997,   1996  and  1995,   respectively;   annual
       contributions to the  Alberto-Culver  Company  Employees'  Profit Sharing
       Plan of $4,766,  $4,700 and $3,973 in 1997, 1996 and 1995,  respectively;
       and $137,145,  $121,762 and $108,039 of imputed income from  split-dollar
       life insurance policies for 1997, 1996 and 1995, respectively.

(3)    The amount includes  $25,013,  $24,365 and $20,584 of imputed income from
       life   insurance   for  1997,   1996  and  1995,   respectively;   annual
       contributions to the  Alberto-Culver  Company  Employees'  Profit Sharing
       Plan of $4,766,  $4,700 and $3,973 in 1997, 1996 and 1995,  respectively;
       and $137,145,

                                                               8

<PAGE>


       $121,762 and $108,039 of imputed income from  split-dollar
       life insurance policies for 1997, 1996 and 1995, respectively.
     
(4)    For Mr. and Mrs. Bernick, the amount for each includes $2,808, $1,836 and
       $1,666 of imputed  income from life  insurance  for 1997,  1996 and 1995,
       respectively;   annual   contributions  to  the  Alberto-Culver   Company
       Employees' Profit Sharing Plan of $4,766, $4,700 and $3,973 in 1997, 1996
       and 1995, respectively; and $664, $660 and $622 of matching contributions
       to the  Alberto-Culver  401(k)  Savings  Plan for  1997,  1996 and  1995,
       respectively,  for Mrs.  Bernick;  and  $836,  $840 and $878 of  matching
       contributions  to the  Alberto-Culver  401(k) Savings Plan for 1997, 1996
       and 1995, respectively, for Mr. Bernick.

(5)    The amount includes $9,100, $8,100 and $6,891 of imputed income from life
       insurance  for  each  of  1997,  1996  and  1995,  respectively;   annual
       contributions to the  Alberto-Culver  Company  Employees'  Profit Sharing
       Plan of $9,532,  $9,399 and $7,945 in 1997, 1996 and 1995,  respectively;
       and  $1,500,   $1,500  and  $1,500  of  matching   contributions  to  the
       Alberto-Culver 401(k) Savings Plan for 1997, 1996 and 1995, respectively.

</FN>
</TABLE>

       Effective  as of  July  1,  1997,  each  non-employee  director's  annual
compensation  was  increased  from  $16,000  to  $25,000.   In  addition,   each
non-employee director received $1,000 for each meeting of the board of directors
attended in fiscal year 1997.  Non-employee members of the executive,  audit and
compensation committees received $1,000 per committee meeting attended in fiscal
year 1997.  Effective  October  1, 1997,  (i) each  non-employee  director  will
receive  $1,500 for each meeting of the board of directors  attended,  (ii) each
non-employee  member of the executive,  audit and  compensation  committees will
receive  $1,500 per  committee  meeting  attended  and (iii) the chairman of the
audit committee and the chairman of the  compensation  committee will receive an
additional annual retainer of $3,500.  Employee  directors receive no additional
compensation for serving on the board of directors or its committees.

       In addition,  each non-employee  director  participates in the 1994 Stock
Option Plan For Non-Employee  Directors (the "Director Plan") which was approved
by the  stockholders  at the 1995 annual  meeting.  Under the  Director  Plan, a
non-qualified  option to  purchase  15,000  shares  of Class A common  stock (as
adjusted  to reflect the 100% stock  dividend  paid on  February  20,  1997) was
automatically granted to each incumbent non-employee director at the time of the
adoption of the Director Plan by the board of directors. On October 23, 1997 the
board of  directors  amended the  Director  Plan to reduce the number of Class A
shares that will automatically be granted to any new non-employee  director upon
his or her initial  election or  appointment  as a director of the Company  from
15,000 shares to 7,500 shares.  No person may receive more than one option grant
under the  Director  Plan.  The  exercise  price of  options  granted  under the
Director Plan is the fair market value on the date granted.  Options are granted
for a  ten-year  term and are  exercisable  in four  equal  annual  installments
commencing one year after the date of grant.



                                                               9

<PAGE>



                               Stock Option Grants

       The table below sets forth  certain  information  with respect to options
granted to the persons named in the Summary Compensation Table during the fiscal
year ended September 30, 1997.
<TABLE>
====================================================================================================================================

                     STOCK OPTION GRANTS IN LAST FISCAL YEAR
- ------------------------------------------------------------------------------------------------------------------------------------
                                INDIVIDUAL GRANTS
- ------------------------------------------------------------------------------------------------------------------------------------
<CAPTION>
                           Number        % of Total                                   Potential realizable value at assumed
                          of Stock         Options                                    annual rates of stock price appreciation
                           Options         Granted        Exercise       Expiration            for option term (3)
         Name            Granted(1)     to Employees        Price           Date
                                       in Fiscal Year      ($)(2)                           5 %               10 %

- ------------------------------------------------------------------------------------------------------------------------------------
<S>                       <C>               <C>           <C>             <C>        <C>                    <C>
Leonard H. Lavin              -              -                -               -               -                   -
- ------------------------------------------------------------------------------------------------------------------------------------
Bernice E. Lavin              -              -                -               -               -                   -
- ------------------------------------------------------------------------------------------------------------------------------------
Howard B. Bernick         114,000           12.8%         $19.75          10/30/06    $1,415,956            $3,588,311
- ------------------------------------------------------------------------------------------------------------------------------------
Carol L. Bernick           48,000            5.4%         $19.75          10/30/06    $  596,192            $1,510,868
- ------------------------------------------------------------------------------------------------------------------------------------
Michael H. Renzulli        48,000            5.4%         $19.75          10/30/06    $  596,192            $1,510,868
====================================================================================================================================

<FN>

(1)   Options are granted under the Employee Stock Option Plan of 1988 which 
      permits the compensation committee of the board of directors to grant 
      non-qualified options to purchase shares of Class A common stock.  All 
      options granted have a term of ten years from the date of grant.  Options
      become exercisable on a cumulative basis in annual increments of 
      one-fourth of the optioned shares, commencing one year after the date of 
      grant.  Mr. and Mrs. Lavin have elected not to receive stock option grants
      under the plan.  The compensation committee may accelerate the 
      exercisability of any options subject to such terms and conditions as it 
      deems necessary and appropriate.  In the event of a change in control of 
      the Company, as defined in the plan, all outstanding options become 
      immediately excercisable, or option holders become entitled to receive a 
      cash payment in lieu of the exercise of their options, as set forth in
      the plan.  The number of stock options granted have been adjusted to 
      reflect the 100% stock dividend paid on February 20, 1997.

(2)   The exercise price has been adjusted to reflect the 100% stock dividend 
      paid on February 20, 1997.

(3)   The dollar amounts in these columns assume that the market price per share
      of the Class A common stock appreciates in value from the date of grant to
      the expiration date of the option at the annualized rates indicated. These
      rates  are  set by the  Securities  and  Exchange  Commission  and are not
      intended to forecast possible future appreciation, if any, of the price of
      Class A common stock.

</FN>
</TABLE>

                                                               10

<PAGE>



                             Stock Option Exercises

      The table  below  sets  forth  certain  information  with  respect  to the
exercise  of options  during the fiscal  year ended  September  30,  1997 by the
persons named in the Summary Compensation Table and the fiscal year-end value of
unexercised options.
<TABLE>
====================================================================================================================================

                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL YEAR-END OPTION VALUE
                                                                                Number of               Value of
                                                                               unexercised             unexercised
                                         Shares                                options at             in-the-money
                                       acquired on           Value               fiscal                options at
                                       exercise (1)         Realized             year-end           fiscal year-end (2)
                                                              ($)                    ($)
              Name                                                            ------------------------------------------------------
                                                                              Exercisable/            Exercisable/
                                                                              unexercisable           unexercisable
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>              <C>                <C>                  <C>                               
Leonard H. Lavin                            -                  -                    -                       -
- ------------------------------------------------------------------------------------------------------------------------------------
Bernice E. Lavin                            -                  -                    -                       -
- ------------------------------------------------------------------------------------------------------------------------------------
Howard B. Bernick                        194,000          $1,773,563         105,700/308,700      $1,463,288/$3,438,476
- ------------------------------------------------------------------------------------------------------------------------------------
Carol L. Bernick                           9,360          $   77,834         343,172/151,200      $5,319,228/$1,774,705
- ------------------------------------------------------------------------------------------------------------------------------------
Michael H. Renzulli                         -                  -             247,300/143,500      $3,791,860/$1,640,735
====================================================================================================================================
<FN>

(1)   Adjusted to reflect the 100% stock dividend paid on February 20, 1997.  
      Mr. and Mrs. Lavin have elected not to receive stock option grants under 
      the Employee Stock Option Plan of 1988.

(2)   Based on the  average  of the high and low  trading  price of the  Class A
      common  stock of $26.1875 on September  30, 1997,  the last trading day of
      the fiscal year.

</FN>
</TABLE>
                                                               11

<PAGE>



                           Long-Term Incentive Awards

      The table below sets forth certain  information  with respect to the grant
of performance  units under the 1994  Shareholder  Value Incentive Plan ("SVIP")
during the fiscal year ended  September  30,  1997 to the  persons  named in the
Summary Compensation Table.

<TABLE>
====================================================================================================================================
                                               LONG-TERM INCENTIVE PLAN --
                                                AWARDS IN LAST FISCAL YEAR
====================================================================================================================================
<CAPTION>

                                         
                                                                           Potential Future Payouts Under
                                                                           Shareholder Value Incentive Plan
                                                                           ---------------------------------------------------------


                                                        Performance or
                                       Number of         Other Period
                                    Shares, Units or   Until Maturation     Threshold         Target          Maximum
                                    Other Rights (1)      or Payout             ($)             ($)             ($)

- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                       <C>              <C>                 <C>          <C>             <C>
Leonard H. Lavin                          500              3 years             $250,000     $500,000        $1,500,000
- ------------------------------------------------------------------------------------------------------------------------------------
Bernice E. Lavin                          150              3 years             $ 75,000     $150,000        $  450,000
- ------------------------------------------------------------------------------------------------------------------------------------
Howard B. Bernick                         375              3 years             $187,500     $375,000        $1,125,000
- ------------------------------------------------------------------------------------------------------------------------------------
Carol L. Bernick                          160              3 years             $ 80,000     $160,000        $  480,000
- ------------------------------------------------------------------------------------------------------------------------------------
Michael H. Renzulli                       160              3 years             $ 80,000     $160,000        $  480,000
====================================================================================================================================
<FN>


(1)   Awards under the SVIP are made in the form of performance units, each unit
      having a payout value of $500 if the  threshold  performance  is obtained,
      $1,000 if the target  performance  is  obtained  and $3,000 if the maximum
      performance  is  obtained.  Units  will  have no  value  if the  threshold
      performance  is  not  attained.  Performance  units  were  granted  at the
      beginning  of fiscal year 1997 for the  three-year  performance  period of
      October 1, 1996 through  September 30, 1999.  At the time the  performance
      units were granted, objectives for the performance period were established
      based on the percentile  ranking of Class A common stock measured by total
      shareholder return against companies  comprising the Standard & Poor's 500
      Index.  Under  amendments  to the SVIP approved by the board of directors,
      participants may elect to receive all or a portion of their award in Class
      A  common  stock.   Starting  with  grants  given  in  fiscal  year  1998,
      participants  owning  shares of Class A and Class B common  stock having a
      value  below a level  determined  by the  compensation  committee  will be
      required to take at least 50% of their award, less applicable  withholding
      taxes, in Class A common stock. In the event of a change in control of the
      Company,  as defined in the SVIP, all or a pro-rata portion,  based on the
      amount  of  the  performance  period  then  elapsed,  of  the  outstanding
      performance units will become payable as set forth in the plan.

</FN>
</TABLE>

                                                               12

<PAGE>



       Deferred Compensation Agreements and Change in Control Arrangements

      The board of directors  approved  severance  agreements with the Company's
officers, including the officers named in the Summary Compensation Table on page
7 (the "named  executive  officers").  The  severance  agreement  for each named
executive  officer provides for a payment in the amount of 2.99 times the sum of
the officer's  annual salary and highest  annual bonus during the preceding five
fiscal years of the Company and  continuation  of health,  life,  disability and
similar insurance benefits for a three-year period if such officer's  employment
with the Company  terminates under the  circumstances set forth in the severance
agreement  within two years after a change in  control.  These  agreements  also
provide  for  payment  to the named  executive  officer  of  accrued  salary and
vacation  pay,  and of all amounts  which he or she would be eligible to receive
under the Company's  incentive plans  applicable to the fiscal year in which the
termination  occurs. The amounts payable to such an officer under each severance
agreement may be reduced so as to not exceed the limitation set forth in Section
280G of the Internal Revenue Code.

      The vesting of stock option  awards  granted to named  executive  officers
under  the  Employee  Stock  Option  Plan of 1988 will be  accelerated  upon the
occurrence of a change in control and all  outstanding  stock option awards will
either  become  options to purchase  shares of the acquiring  corporation  or be
canceled and option  holders will receive a cash payment in lieu of the exercise
of such option awards. In addition, the payment of awards granted under the 1994
Management  Incentive Plan and the 1994 Shareholder Value Incentive Plan will be
accelerated,  and all or a  pro-rata  portion  of each such  award  will  become
payable, upon the occurrence of a change in control, as provided in such plans.

                          Compensation Committee Report

      The compensation committee of the board of directors is comprised of 
William W. Wirtz, Chairman, A.Robert Abboud, Robert P. Gwinn, Robert H. Rock 
and Harold M. Visotsky.  The compensation committee is responsible for reviewing
executive performance and compensation, approving employment agreements with 
executive officers and administering benefit plans pursuant to which executive
officers receive stock options, annual and long-term incentive awards, 
retirement income and other compensation awards.

      The Company's objectives for its executive compensation program are:

      o  To attract, motivate and retain highly qualified individuals.

      o  To link the interests of executive officers closely with stockholders.

      o  To  increase  the  personal  stake  of the  executive  officers  in the
         continued  success and growth of the  Company by linking a  significant
         portion of executive  officers'  compensation to the performance of the
         Company.

      In order to achieve these objectives,  executive compensation for the last
fiscal year was based principally on three components: base salary, annual bonus
and long-term incentive compensation.



                                                               13

<PAGE>



Base Salary

      Base salaries of executive  officers are reviewed from time to time by the
compensation  committee  and  adjusted   appropriately.   The  factors  used  in
determining  an  executive  officer's  base  salary  are the duties and level of
responsibility of the executive  officer,  the past performance of the executive
officer,  the performance of the executive officer's principal business unit, if
any, and the performance of the Company.  The compensation  committee  exercises
its judgment in making a determination of the impact which these factors have on
setting the executive officers' salaries, and in this connection,  the committee
considers the recommendations of management.

Annual Bonus

      Annual bonuses are awarded pursuant to the 1994 Management  Incentive Plan
("MIP"). At the beginning of the fiscal year, the compensation committee,  based
on competitive  practices and the  recommendations of management,  established a
total incentive award  opportunity,  stated as a percentage of base salary,  for
each executive  officer.  Each executive  officer's total award  opportunity was
allocated among one or more of the following: (i) consolidated sales and pre-tax
earnings growth objectives; (ii) sales and pre-tax earnings growth objectives of
a subsidiary or division, and (iii) individual business objectives.

      For  each  of  the  financial  objectives,   the  compensation   committee
establishes three levels of performance:  threshold, target and super bonus. The
Company  exceeded its super bonus level for  consolidated  pre-tax  earnings and
exceeded its threshold level for consolidated sales growth for fiscal year 1997.
As a result,  all  executive  officers  earned at least a portion of their total
incentive award  opportunity.  Actual bonuses paid to executive  officers varied
depending on the level of achievement  for sales and pre-tax  earnings growth of
their subsidiary or division,  and the achievement of their individual  business
objectives, if applicable.

      In  December,  1996,  the MIP  was  amended  to  permit  the  compensation
committee to increase or decrease  annual  bonuses  paid to executive  officers,
other  than  the  Chief  Executive  Officer  and  the  four  other  most  highly
compensated  executive  officers  of  the  Company,  as  the  committee,  in its
discretion,  determines  based on factors and  circumstances  that the committee
deems appropriate.

Long-Term Incentive Compensation

      The Company's long-term incentive  compensation program consists of grants
of stock options and performance  units. Stock options were granted to executive
officers   under  the  Employee   Stock  Option  Plan  of  1988  (the  "ACSOP").
Non-qualified  stock options were granted for a term of ten years with an option
price equal to the fair market  value of the Class A common stock on the date of
grant.  Stock  options  become  exercisable  in  four  equal  annual  increments
commencing one year after grant.

      Executive  officers were also granted  performance  units  pursuant to the
1994 Shareholder Value Incentive Plan (the "SVIP").  Each performance level unit
has a  payout  value of $500 if the  threshold  performance  level is  obtained,
$1,000 if the target  performance  level is  obtained  and $3,000 if the maximum
performance  level is obtained.  Generally,  the  threshold,  target and maximum
performance  levels are obtained  when the total  shareholder  return on Class A
shares meets or exceeds the  performance of 50%, 60% and 90% of the companies in
the S&P 500, respectively. Under certain circumstances, such awards will be paid
in Class A

                                                               14

<PAGE>



common  stock.  Units  will have no value if the  threshold  performance  is not
attained.   At  the  time  performance  units  were  granted,  the  compensation
committee, based on the recommendations of management and KPMG Peat Marwick LLP,
the Company's outside compensation  consultants,  established objectives for the
three-year performance period, October 1, 1996 through September 30, 1999, based
on the  percentile  ranking  of the  Class A  common  stock  measured  by  total
shareholder return against companies comprising the Standard & Poor's 500 Index.

      Decisions with respect to grants of stock options and performance units to
executive  officers  were made based on a formula  proposed by KPMG Peat Marwick
LLP  and  recommendations  from  Hewitt  Associates  LLC.  Under  this  formula,
executive officers received grants of stock options and performance units having
a value equal to a  percentage  of his or her base  salary.  The number of stock
options and  performance  units  granted  were then  adjusted  based on the same
factors for determining base salary. Since the adoption of the ACSOP, Leonard H.
Lavin and Bernice E. Lavin have elected not to receive  stock  options under the
plan.

      In  fiscal  year  1997,  the  compensation   committee  established  stock
ownership  guidelines for all SVIP  participants.  Under these  guidelines,  the
Chief  Executive  Officer is required  to have at least five  times,  and senior
officers  are  required to have at least three  times,  their annual base salary
invested in common stock of the Company.  All other participants are required to
have at least 1.75 times their  annual base salary  invested in common  stock of
the Company.  Participants  have until the year 2002 to achieve these  ownership
guidelines.  In  addition,  in  fiscal  year  1997  the  compensation  committee
established ownership guidelines for outside directors.  Under these guidelines,
outside  directors are required to have at least $100,000 invested in the common
stock of the Company by the year 2002.

Chief Executive Officer Compensation

      Mr.  Bernick's  fiscal  year  1997  total   compensation  was  established
considering   competitive  market  comparisons,   Company  performance  and  the
executive  compensation  philosophy  established by the compensation  committee.
This philosophy targets fixed compensation near competitive medians and provides
significant performance-based variable compensation opportunities. His 1997 base
salary increase took into consideration:  (i) the range of base salaries paid to
the Chief  Executive  Officers  at a  comparison  group of  companies,  (ii) the
Company's revenue size relative to the comparison group, and (iii) Mr. Bernick's
performance since he became Chief Executive Officer as primarily  represented by
the Company's superior level of performance during this period.

      Mr. Bernick's fiscal year 1997 annual incentive award reflected the annual
incentive formula previously described with pre-tax earnings exceeding the super
bonus level and sales growth  exceeding  the threshold  level.  Both fiscal year
1997 sales and pre-tax earnings were records for the Company.

      The SVIP  payouts and the number of stock  options  granted in fiscal year
1997 reflect the total  shareholder  return on the  Company's  Class A shares of
146% over the period of fiscal year 1995 through fiscal year 1997, placing it in
the 79th percentile of the companies in the S&P 500.





                                                               15

<PAGE>



Deductibility of Compensation

      As part of the  Omnibus  Budget  Reconciliation  Act passed by Congress in
1993, the Internal  Revenue Code of 1986 was amended to add Section 162(m) which
limits the deductibility for federal income tax purposes of compensation paid to
the Chief Executive Officer and the four other most highly compensated  officers
of the  Company.  Under  Section  162(m),  compensation  paid to  each of  these
officers in excess of $1.0 million per year is deductible by the Company only if
it is "performance-based."

      It is the  Company's  intention  that  compensation  paid to its executive
officers be deductible  for federal  income tax purposes,  unless  circumstances
warrant  otherwise.  The Company  believes  that all bonuses  paid to  executive
officers under the MIP and SVIP will be tax deductible and that any compensation
generated  upon the exercise of  non-qualified  stock options  granted under the
ACSOP will be tax deductible by the Company.

                         Compensation Committee Members

                           William W. Wirtz, Chairman

                           A. Robert Abboud

                           Robert P. Gwinn

                           Robert H. Rock

                           Harold M. Visotsky

                                                               16

<PAGE>



                                PERFORMANCE GRAPH

       The following graph compares the cumulative total  shareholder  return on
the Company's Class A common stock and Class B common stock,  the S&P 500 Index,
and a selected peer group of companies  for the last five fiscal  years.  During
1997, the Company changed its peer group by adding five  companies.  This change
was  necessitated by a decrease in the Company's peer group from 14 companies to
8 companies over the last three years due to acquisitions or mergers,  including
two in 1997, Tambrands Inc. and Cosmetic Center, Inc.

       The  remaining  companies  in the old peer group  consists  of Block Drug
Company,   Inc.,  Church  &  Dwight  Co.,  Inc.,  Claire's  Stores,   Inc.,  Del
Laboratories,  Inc.,  DEP Corp.,  Helen of Troy Corp.,  Tandy Corp. and Windmere
Corp.  The "new" peer group  includes all the  remaining  companies in the "old"
peer group along with Carter-Wallace,  Inc., Chattem, Inc., McCormick & Company,
Inc., Regis Corp., and Perfumania, Inc.

       For the purpose of  calculating  the peer group  average,  the cumulative
total  shareholder  returns of each company have been weighted  according to its
stock market  capitalization  at the  beginning  of the fiscal  year.  The graph
assumes  $100 was  invested on September  30, 1992 and that all  dividends  were
reinvested.




                              [Performance Graph]














<TABLE>
<CAPTION>
                                        1993              1994             1995              1996             1997
                                        ----              ----             ----              ----             ----
<S>                                     <C>                <C>              <C>               <C>              <C>
Alberto-Culver Class A                  $ 83               103              124               173              247
Alberto-Culver Class B                    96               100              132               190              268

S & P 500 Index                          113               117              152               183              257
Peer Group - New                         104                97              124               124              167
Peer Group - Old                         112               124              167               159              235

</TABLE>
                                                               17

<PAGE>



                             Principal Stockholders

        The table below contains  information as of November 25, 1997 concerning
stock  ownership by each person known to  beneficially  own 5% or more of either
class of the Company's outstanding shares of common stock based upon information
supplied to the Company by such persons.

<TABLE>
<CAPTION>
                                                           Shares Owned Beneficially
Name and Address                                           on November 25, 1997 (1)(2)         Percent of Class
- ----------------                                           ---------------------------         ----------------
<S>                                                        <C>         <C>                          <C>
Leonard H. Lavin                                           Class A        542,488 (3)                2.37%
2525 Armitage Avenue                                       Class B      5,691,128 (3)               16.97%
Melrose Park, IL  60160

Bernice E. Lavin                                           Class A       534,680  (4)                2.34%
2525 Armitage Avenue                                       Class B     5,500,630  (4)               16.40%
Melrose Park, IL  60160

Carol L. Bernick                                           Class A       573,608  (5)                2.47%
2525 Armitage Avenue                                       Class B     3,624,130  (5)               10.81%
Melrose Park, IL  60160

William W. Wirtz                                           Class A       593,250  (6)                2.59%
680 North Lake Shore Drive                                 Class B     1,794,000  (6)                5.35%
Chicago, IL   60611

FMR Corp.                                                  Class A     4,047,259  (7)               17.51%
82 Devonshire Street                                       Class B       205,488  (7)                  (8)
Boston, MA 02109

NewSouth Capital Management, Inc.                          Class A     1,268,530  (9)                5.55%
1000 Ridgeway Loop Road, Suite 233
Memphis, TN  38120
<FN>

(1)    All,  but not less  than all,  of the  Class A shares  may at any time be
       converted into Class B shares on a share-for-share basis at the option of
       the Company.  The Class B shares are convertible into Class A shares on a
       share-for-share basis at the option of the holder.

(2)    Such ownership is direct,  with sole voting and investment power,  except
       as  indicated  in  subsequent   footnotes.   Each  individual   disclaims
       beneficial ownership of any shares indicated as owned indirectly.

(3)    Includes 954,948 Class B shares held as co-trustee with Mrs. Bernick of a
       grantor annuity trust for the benefit of Mr. Lavin; and 542,488 Class A 
       shares and 320,000 Class B shares owned by the Lavin Family Foundation of
       which Mr. Lavin is a director and the President and shares voting and
       investment power.  Does not include shares reported as owned by Mrs. 
       Lavin or Mrs. Bernick.

(4)    Includes 434,480 Class A shares and 653,728 Class B shares held as sole 
       trustee of trusts for the benefit of Mr. and Mrs. Lavin's children and
       grandchildren; 954,948 Class B shares held as co-trustee with
       Mrs. Bernick of a grantor annuity trust for the benefit of Mrs. Lavin; 
       and 100,200 Class A shares and 300,600 Class B shares held as co-trustee
       with Mrs. Bernick of a trust for the benefit of Mrs. Bernick,

                                                              
                                                                 18
<PAGE>



       for which Mrs. Lavin shares voting and investment power.  Does not 
       include 542,488 Class A shares and 320,000 Class B shares owned by the 
       Lavin Family Foundation of which Mrs. Lavin is a director and an officer.  
       In addition, does not include shares reported as owned by Mr. Lavin or
       Mrs. Bernick.

(5)    Includes  411,772  Class A  shares  subject  to  employee  stock  options
       exercisable  currently or within 60 days. Also includes 2,132,880 Class B
       shares held as  co-trustee of grantor  annuity  trusts for the benefit of
       Mrs. Bernick's siblings; 1,066,978 Class B shares held as co-trustee of a
       grantor  annuity  trust for the benefit of Mrs.  Bernick,  for which Mrs.
       Bernick shares voting and investment  power;  100,000 Class B shares held
       as trustee of an insurance trust for the benefit of Mr. and Mrs.  Lavin's
       children and grandchildren;  and 8,024 Class B shares as a participant in
       the  Alberto-Culver  Company  Employees'  Profit  Sharing Plan.  Does not
       include  50,000 Class A shares held by the Bernick  Family  Foundation of
       which Mrs.  Bernick  is a director  and the  President;  100,200  Class A
       shares and 300,600 Class B shares held as co-trustee with Mrs. Lavin of a
       trust for the  benefit of Mrs.  Bernick;  954,948  Class B shares held as
       co-trustee  with Mrs. Lavin of a grantor annuity trust for the benefit of
       Mrs. Lavin; 954,948 Class B shares held as co-trustee with Mr. Lavin of a
       grantor  annuity trust for the benefit of Mr. Lavin;  and 542,488 Class A
       shares and 320,000 Class B shares owned by the Lavin Family Foundation of
       which Mrs.  Bernick is a director and an officer.  In addition,  does not
       include  shares  reported as owned by Mr.  Bernick or shares owned by Mr.
       and Mrs. Lavin.

(6)    Includes  11,250  Class A shares  subject  to stock  options  exercisable
       currently or within 60 days.  Also  includes  582,000  Class A shares and
       1,746,000 Class B shares owned by Wirtz  Corporation,  of which Mr. Wirtz
       is  president  and a director;  and 8,000 Class B shares owned by William
       Wirtz Pension Trust, of which Mr. Wirtz is a trustee.

(7)    Includes 3,797,359 Class A shares and 168,712 Class B shares beneficially
       owned by Fidelity  Management  & Research  Company,  an  affiliate of FMR
       Corp.,  as a result of its  serving  as  investment  adviser  to  various
       investment companies registered under Section 8 of the Investment Company
       Act of 1940 and  serving as  investment  adviser to certain  other  funds
       which are generally offered to limited groups of investors; 249,900 Class
       A shares  and  36,776  Class B  shares  beneficially  owned  by  Fidelity
       Management  Trust Company,  an affiliate of FMR Corp., as a result of its
       serving as trustee  or  managing  agent for  various  private  investment
       accounts,  primarily  employee  benefit plans,  and serving as investment
       adviser to certain  other  funds which are  generally  offered to limited
       groups of investors.  The number of Class A shares  beneficially owned by
       Fidelity  Management  & Research  Company  includes  259,459  shares as a
       result  of  the  assumed  conversion  of  convertible  debentures  of the
       Company.  FMR Corp.  has sole voting power with respect to 36,776 Class B
       shares and sole investment power with respect to 4,047,259 Class A shares
       and 205,488  Class B shares.  This  information  is based on  information
       provided  to the Company by FMR Corp.  ("FMR") on  November  11, 1997 and
       reflects FMR's holdings as of November 10, 1997.

(8)    Less than 1.0% of the outstanding shares.

(9)    Includes 80,000 Class A shares as to which NewSouth  Capital  Management,
       Inc. has shared voting power.  This  information  is based on information
       provided  to the  Company by New South  Capital  Management,  Inc.  ("New
       South") on October  28,  1997 and  reflects  New  South's  holdings as of
       October 20, 1997.
</FN>
</TABLE>


                                                               19

<PAGE>



                         Certain Business Relationships

       During the last fiscal year, the Company  retained the law firm of Katten
Muchin & Zavis,  of which Allan B. Muchin is a senior  partner.  The Company has
retained the firm to perform legal services during the current fiscal year.

               Amendment to the Employee Stock Option Plan of 1988

          On  October  23,  1997,  the board of  directors  adopted,  subject to
stockholder  approval,  an amendment  to the Employee  Stock Option Plan of 1988
(the "ACSOP"). The stockholders initially approved the ACSOP on January 20, 1988
and also  approved  amendments  to the ACSOP on January 26, 1994 and January 26,
1995. On October 24, 1996, the ACSOP was amended by the board of directors.  The
proposed  October 23, 1997  amendment  to the ACSOP will  increase the number of
shares of Class A common  stock  authorized  to be issued  pursuant  to  options
granted under the ACSOP.

       The  board of  directors  believes  that the  number of shares of Class A
common stock  available to be issued pursuant to options granted under the ACSOP
should be increased.

       The following  summary describes the material terms of the amended ACSOP,
including the material change discussed above.

       The ACSOP permits the compensation committee of the board of directors to
grant  non-qualified  options  to  purchase  shares  of Class A common  stock to
eligible key employees of the Company and its  subsidiaries who perform services
which materially contribute to the management,  operation and development of the
Company's business.  As of November 1, 1997, there were approximately  1,235,000
Class A shares available to be granted under the ACSOP.  The proposed  amendment
to the  ACSOP  increases  the total  number  of  shares of Class A common  stock
available for grant by 4,000,000  shares.  Shares subject to options may be made
available  from  unissued or treasury  shares.  Shares  subject to options which
terminate,  are surrendered or expire  unexercised  may be subsequently  used to
grant additional options under the amended ACSOP. No option may be granted under
the ACSOP after  February 20, 2003.  Approximately  325 key employees  currently
participate in the ACSOP.

       The price at which shares of Class A common stock may be purchased  under
the amended ACSOP is determined  by the  compensation  committee of the board of
directors,  but may not be less than the fair market value of the Class A common
stock at the time the option is  granted.  In the event there is a change in the
outstanding   Class  A   common   stock   by   reason   of  a  stock   dividend,
recapitalization,  merger, consolidation,  split-up,  combination or exchange of
shares,  or the like,  each  option  granted  and the  number and kind of shares
subject to future options will be adjusted, as may be determined to be equitable
by the compensation  committee of the board of directors.  On November 25, 1997,
the closing price of the Class A common stock, as reported on the composite tape
of the New York Stock Exchange, was $26.875 per share.

       Options are granted for a term of ten years and become  exercisable  with
respect to 25% of the optioned  shares one year after the date of grant and with
respect to an additional  25% at the end of each of the three years  thereafter.
Notwithstanding  the  foregoing,  the  compensation  committee  of the  board of
directors may (i) specifically  provide at the date of grant for another time or
times of exercise; (ii) accelerate the

                                                               20

<PAGE>



exercisability  of any  option  subject  to such  terms  and  conditions  as the
compensation   committee  of  the  board  of  directors   deems   necessary  and
appropriate;  or (iii) at any time prior to the expiration or termination of any
option  previously  granted,  extend the term of any option for such  additional
period as the compensation committee of the board of directors may determine. In
no event,  however,  may the aggregate  option period with respect to any option
exceed ten years.

       The vesting of all  outstanding  stock option awards will be  accelerated
upon the  occurrence  of a change in control and all  outstanding  stock  option
awards  will  either  become  options  to  purchase   shares  of  the  acquiring
corporation  or be canceled  and option  holders  will receive a cash payment in
lieu of the exercise of such option awards.

       An option granted under the ACSOP is not assignable or transferable other
than by will or the laws of descent  and  distribution,  and an option  shall be
exercisable  during the lifetime of the  optionee  only by him or her. An option
transferred  by will  or the  laws  of  descent  and  distribution  may  only be
exercised by the legatee or distributee during the one-year period following the
optionee's  death and may only be exercised to the extent it was  exercisable by
the optionee prior to his or her death.

       Options may be exercised by giving written notice to the Secretary of the
Company,  specifying  the number of shares to be purchased,  accompanied  by the
full purchase  price for the shares to be purchased  either in cash, by check or
by  delivery of shares of Class A common  stock,  or by a  combination  of these
methods.  In  addition,  when an  optionee  is required to pay to the Company an
amount  required to be  withheld  under  applicable  income tax or other laws in
connection  with the  exercise  of an option,  the  optionee  may  satisfy  this
obligation,  in whole or in part,  by making  an  election  to have the  Company
withhold shares of Class A common stock,  or, if the  compensation  committee of
the board of directors so  determines,  by  delivering  shares of Class A common
stock having a value equal to the amount required to be withheld. Class A common
stock  delivered or withheld will be valued at the fair market value on the date
of exercise.

       The Company understands that under existing federal income tax law, there
will be no federal income tax consequences to either the optionee or the Company
on the grant of an option.  Upon the  exercise of a  non-qualified  option,  the
optionee will have taxable  ordinary income equal to the difference  between the
option price and the fair market value of the shares  received on the  exercise.
The  Company  will be  entitled to a tax  deduction  in an amount  equal to such
difference, provided the Company complies with applicable tax withholding rules.
Any additional  gain or loss realized on the sale or exchange of shares received
upon the  exercise  of a  non-qualified  option  will be treated  as  long-term,
mid-term or short-term capital gain or loss,  depending on how long the optionee
held the shares after the date of exercise.

       Optionees may deliver  previously-owned shares of Class A common stock in
payment of the option price. In such case, the Company understands that (i) with
respect to the evenly  exchanged  shares,  no gain or loss will be recognized by
the  optionee at the time of exercise,  and the basis and holding  period of the
equal  number of new shares  received  in the  exchange  will be the same as the
basis and the holding period of the surrendered shares, and (ii) with respect to
the additional  shares received upon exercise,  the optionee will be required to
recognize as ordinary income in the year of exercise an amount equal to the fair
market value on the date of exercise less any cash paid upon exercise. The basis
of  additional  shares  received will be equal to their fair market value on the
date of exercise.


                                                               21

<PAGE>



       The ACSOP  may be  amended,  suspended  or  discontinued  by the board of
directors at any time, provided,  however that no such amendment,  suspension or
discontinuance  may (i) adversely affect or impair any option previously granted
without the consent of the optionee or (ii) except as otherwise  provided in the
ACSOP,  increase the total number of shares which may be granted or decrease the
minimum  price at which  options  may be granted  without  the  approval  of the
stockholders.

       The board of  directors  recommends  that the  stockholders  vote FOR the
amendment to the Employee Stock Option Plan of 1988.

       Amendment to the 1994 Stock Option Plan For Non-Employee Directors

       On  October  23,  1997,  the  board  of  directors  adopted,  subject  to
stockholder   approval,   an  amendment  to  the  1994  Stock  Option  Plan  For
Non-Employee   Directors  (the  "Director  Plan").  The  stockholders  initially
approved the Director  Plan on January 26, 1995. On October 24, 1996 and October
23, 1997, the Director Plan was amended by the board of directors.  The proposed
October 23, 1997  amendment  to the  Director  Plan will  increase the number of
shares of Class A common  stock  authorized  to be issued  pursuant  to  options
granted under the Director Plan.

       The  board of  directors  believes  that the  number of shares of Class A
common  stock  available  to be issued  pursuant  to options  granted  under the
Director Plan should be increased.

       The following  summary describes the material terms of the Director Plan,
including the material change discussed above.

       The  Director  Plan  permits  the  granting of  non-qualified  options to
purchase  shares  of Class A  common  stock to  eligible  directors  who are not
officers or employees of the Company or any of its subsidiaries.  As of November
1, 1997,  there were 30,000  Class A shares  available  to be granted  under the
Director Plan.  The proposed  amendment to the Director Plan increases the total
number of shares of Class A common stock  available for grant by 60,000  shares.
Shares  subject to options  may be made  available  from  unissued  or  treasury
shares.  Any shares released from any unexercised or expired options may be made
the subject of additional options granted under the Director Plan. No option may
be granted under the Director Plan after October 27, 2004.

       The Director  Plan  provides  that an option to purchase  7,500 shares of
Class A common stock will  automatically  be granted by the board of  directors,
without further action, to each eligible director of the Company upon his or her
initial election or appointment as a director of the Company, provided, however,
that no  person  may be  granted  more  than one such  option  under  the  plan.
Currently, eight directors participate in the Director Plan.

       The exercise price of options granted under the Director Plan will be the
fair market value of the Class A common stock on the date of grant. In the event
there is any change in the outstanding Class A common stock by reason of a stock
dividend,  recapitalization,  merger,  consolidation,  split-up,  combination or
exchange of shares,  or the like,  each option and the number and kind of shares
subject  to  future  options  under  the  Director  Plan  will be  adjusted,  as
determined by the board of directors. On November 25, 1997, the

                                                               22

<PAGE>



closing price of the Class A common stock,  as reported on the composite tape of
the New York Stock Exchange, was $26.875 per share.

       Each option  granted  under the Director Plan will be for a ten-year term
and will become  exercisable  with  respect to 25% of the total number of shares
one year after the date of grant and with  respect to an  additional  25% at the
end of each of the three years thereafter.

       The vesting of all  outstanding  stock option awards will be  accelerated
upon the  occurrence  of a change in control and all  outstanding  stock  option
awards  will  either  become  options  to  purchase   shares  of  the  acquiring
corporation  or be canceled  and option  holders  will receive a cash payment in
lieu of the exercise of such option awards.

       Options  are not  transferable  other than by will or the laws of descent
and distribution  and an option may be exercised during the director's  lifetime
only by the director. If the director dies without having fully exercised his or
her option,  the  executor or  administrator  or his or her estate or his or her
legatees  or  distributees  may  exercise  the option  during a one-year  period
following the director's  death (or at the expiration of the term of such option
if sooner) but only to the extent the director  could have  exercised the option
at the  date of his or her  death.  If a  director  resigns  from  the  board of
directors due to physical disability or retirement,  the director's option shall
terminate three months after his or her resignation (or at the expiration of the
term of such  option if  sooner)  and may be  exercised  only to the  extent the
director could have exercised the option at the date of his or her  resignation.
If a director  resigns  from the board of  directors  for any reason  other than
physical  disability or retirement,  the director's  option shall terminate upon
said resignation.

       Options may be exercised by giving written notice to the Secretary of the
Company,  specifying  the number of shares to be purchased,  accompanied  by the
full purchase price for such number of shares,  either in cash, by check,  or in
shares of Class A common stock, or a combination  thereof.  Class A common stock
delivered  in payment of the  exercise  price will be valued at its fair  market
value on the date of exercise.

       The Company understands that under existing federal income tax law, there
will be no federal income tax consequences to either the director or the Company
on the grant of the option. On the exercise of an option, the director will have
taxable ordinary income equal to the difference between the option price and the
fair market value of the shares  received on the  exercise.  The Company will be
entitled to a tax deduction in an amount equal to such difference,  provided the
Company  complies with  applicable tax reporting  rules.  Any additional gain or
loss  realized on the sale or exchange of shares  received upon exercise will be
long-term,  mid-term or short-term  capital gain or loss,  depending on how long
the director held the shares after the date of exercise.

       Directors may deliver  previously-owned shares of Class A common stock in
payment of the option price. In such case, the Company understands that (i) with
respect to the evenly  exchanged  shares,  no gain or loss will be recognized by
the  director at the time of exercise,  and the basis and holding  period of the
equal  number of new shares  received  in the  exchange  will be the same as the
basis and the holding period of the surrendered shares, and (ii) with respect to
the additional  shares received upon exercise,  the director will be required to
recognize as ordinary income in the year of exercise an amount equal to the fair
market value on

                                                               23

<PAGE>



the date of exercise less any cash paid upon  exercise.  The basis of additional
shares  received  will be  equal  to  their  fair  market  value  on the date of
exercise.

       The  Director  Plan  may be  amended  or  discontinued  by the  board  of
directors  at  any  time,   provided,   however,   that  no  such  amendment  or
discontinuance  shall (i) change or impair any option previously granted without
the consent of the  director or (ii) except as  otherwise  provided in the plan,
without stockholder  approval increase the maximum number of shares which may be
purchased by all eligible directors under the Director Plan, change the purchase
price, or change the option period or increase the time limitations on the grant
of options.

       The board of directors recommends the stockholders vote FOR the amendment
to the 1994 Stock Option Plan For Non-Employee Directors.

             Section 16(a) Beneficial Ownership Reporting Compliance

       Section 16(a) of the Securities Exchange Act of 1934 (the "Act") requires
the Company's  executive  officers,  directors and persons who  beneficially own
more than 10% of a registered class of the Company's  equity  securities to file
reports of ownership and changes in ownership  with the  Securities and Exchange
Commission,  the New York Stock  Exchange and the  Company.  Based solely on its
review of such reports  received by it, the Company  believes that during fiscal
year 1997 all filing  requirements  applicable  to its  officers,  directors and
greater than 10%  beneficial  owners were complied with except that Mr. David D.
DeTomaso,  a former executive officer of the Company, and Dr. Harold M. Visotsky
and Mr. A. Robert  Abboud,  directors  of the  Company,  all  reported an option
exercise on a Form 4 after the required filing date.

                         Independent Public Accountants

       The board of directors of the Company has selected  KPMG Peat Marwick LLP
as  independent  public  accountants  for the Company for the fiscal year ending
September 30, 1998. KPMG Peat Marwick LLP has served the Company in the capacity
of independent public  accountants since 1955.  Representatives of that firm are
expected to be present at the annual meeting of stockholders with an opportunity
to make a  statement  if they so  desire,  and will be  available  to respond to
appropriate questions presented at the meeting by stockholders.

                                 Other Business

       Management  knows of no other  matters  which will be brought  before the
meeting.  However, if other matters are properly brought before the meeting, the
persons named in the enclosed proxy will vote in accordance  with their judgment
on such  matters.  For business to be properly  brought  before the meeting by a
stockholder,  notice in proper  written form must be given to the  Secretary not
less than 30 days before the meeting and  otherwise  be in  compliance  with the
Company's By-Laws.

                              Stockholder Proposals

       The  deadline  for receipt by the Company of  stockholder  proposals  for
inclusion in the Company's 1998 proxy materials is August 13, 1998.


                                                               24

<PAGE>



                      Cost and Method of Proxy Solicitation

       The cost of soliciting proxies will be borne by the Company.  In addition
to solicitation by mail,  brokerage  houses,  nominees and other  custodians and
fiduciaries will be requested to send the proxy material to their principals and
the Company will reimburse them for their reasonable expenses.

                                    By Order of the Board of Directors



                                    /s/ Bernice E. Lavin
                                    BERNICE E. LAVIN
                                    Secretary




























                                                               25

<PAGE>



                                   DETACH HERE


P                            ALBERTO-CULVER COMPANY
R
O                        Annual Meeting, January 22, 1998
X
Y                     Proxy Solicited by Board of Directors

             The  undersigned  hereby  appoints  HOWARD B.  BERNICK,  WILLIAM J.
CERNUGEL  AND BERNICE E.  LAVIN,  each with power of  substitution,  to vote all
shares which the undersigned stockholder would be entitled to vote if personally
present and, if  applicable,  hereby  directs the trustee of the  Alberto-Culver
Company  Employees'   Profit-Sharing  Plan  to  vote  the  shares  of  stock  of
Alberto-Culver  Company allocated to the account of the undersigned or otherwise
which the undersigned is entitled to vote pursuant to such employee benefit plan
at the Annual Meeting of  Stockholders of  Alberto-Culver  Company to be held on
January 22, 1998, and at any adjournment thereof.



             WHEN  PROPERLY  EXECUTED,  THIS  PROXY  WILL BE VOTED IN THE MANNER
DIRECTED HEREIN BY THE UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS GIVEN, THIS
PROXY WILL BE VOTED "FOR" THE  ELECTION OF THE FOUR  NOMINEES  FOR  DIRECTOR SET
FORTH ON THE REVERSE SIDE,  "FOR" THE AMENDMENT TO THE COMPANY'S  EMPLOYEE STOCK
OPTION  PLAN OF 1988 TO  INCREASE  THE  TOTAL  NUMBER OF  SHARES,  AND "FOR" THE
AMENDMENT TO THE COMPANY'S 1994 STOCK OPTION PLAN FOR NON-EMPLOYEE  DIRECTORS TO
INCREASE THE TOTAL NUMBER OF SHARES.

(CONTINUED AND TO BE SIGNED ON REVERSE SIDE)

                                                               SEE REVERSE SIDE




                                                               

<PAGE>






         X  PLEASE MARK
            VOTES AS IN
            THIS EXAMPLE


1. Election of Directors

Nominees: Robert P. Gwinn,William W. Wirtz,Lee W. Jennings and A. G. Atwater,Jr.

  FOR                   WITHHELD


                                      For all nominees except as noted above

2. Amendment to the Company's Employee Stock Option Plan of 1988 to increase the
   number of shares by 4,000,000 shares.

  FOR                   AGAINST              ABSTAIN


3. Amendment to the Company's 1994 Stock Option Plan for Non-Employee Directors 
   to increase the number of shares by 60,000 shares.

  FOR                   AGAINST               ABSTAIN


4. In the discretion of the board of directors, on any other matters that may 
   properly come before the meeting.


           MARK HERE
           FOR ADDRESS
           CHANGE AND
           NOTE BELOW




The board of directors  recommends  a vote FOR the nominees for director  listed
hereon,  FOR the proposed  amendment to the Company's Employee Stock Option Plan
of 1988 to  increase  the  number  of shares by  4,000,000  shares,  and FOR the
proposed  amendment to the  Company's  1994 Stock  Option Plan for  Non-Employee
Directors to increase the number of shares by 60,000 shares.

Please sign here exactly as your name (or names)  appear on this proxy.  Persons
signing as executors, administrators, trustees, guardians or attorneys should so
indicate when signing. Where there is more than one owner, each must sign.

Signature:                                                  Date:

Signature:                                                  Date:

                                                                     

<PAGE>


December 12, 1997


Dear Profit Sharing Plan Participant:

The Annual Meeting of Stockholders of  Alberto-Culver  Company (Company) will be
held on January 22, 1998. The record date for determining  stockholders entitled
to vote at the meeting was November 25, 1997.  Through your participation in the
Alberto-Culver  Company  Employees'  Profit  Sharing  Plan  (Plan),  you are the
beneficial  owner of  Alberto-Culver  Company  Class B Common Stock and have the
right to instruct the trustee of the Plan how to vote your shares.

The number of  Alberto-Culver  shares in your account  appears at the top of the
enclosed  proxy  card  and  is  identified  by a  specific  suffix;  PS1  (i.e.,
Alberto-Culver  Company),  PS2  (i.e.,  Sally  Beauty  Company)  or  PS3  (i.e.,
Alberto-Culver  Puerto Rico).  If you are the  registered  shareholder of either
Class A or Class B Common  Stock  outside  of the  Plan,  these  shares  will be
identified on your proxy card by a suffix;  CLA (i.e., Class A Common Stock) and
CLB (i.e., Class B Common Stock).

Please read the enclosed Notice of Annual Meeting and Proxy Statement carefully.
You need to mark your choices,  sign the enclosed proxy card and return the card
in the enclosed  postage-paid  envelope to the Company's transfer agent, Bank of
Boston c/o Boston EquiServe L.P. before January 19, 1998 .

The trustee of the Plan will have the voting instructions of each participant in
the Plan tabulated and will vote the shares of the  participants by submitting a
final proxy card for inclusion in the tally at the Annual  Meeting.  Proxy cards
for Plan shares that are not  returned or are  returned  unsigned  will be voted
proportionally according to all other votes received by the trustee.

Sincerely,

/s/ Kent E. Madlinger
Kent E. Madlinger
Manager, Retirement & Incentive Plans




<PAGE>







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