ALBERTO CULVER CO
DEF 14A, 1998-12-10
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                          SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                              (AMENDMENT NO. _____)

Filed by the Registrant    [ X ]
Filed by a Party other than the Registrant           [    ]

Check the              [  ]  Preliminary Proxy Statement
appropriate box:       [  ]  Confidential, for Use of the Commission Only (as 
                             permitted by Rule 14a-6(e)(2))
                       [ X]  Definitive Proxy Statement
                       [  ]  Definitive Additional Materials
                       [  ]  Soliciting Material Pursuant to S/S 240.14a-11(c)
                             or S/S 240.14a-12

                  Alberto-Culver Company
                 (Name of Registrant as Specified In Its Charter)


        (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

 [ X ]  No fee required.
 [   ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11:

        1.)    Title of each class of securities to which transaction applies:

  ------------------------------------------------------------------------------

        2.)    Aggregate number of securities to which transaction applies:

  ------------------------------------------------------------------------------

        3.)    Per  unit  price  or other  underlying  value  of  transaction
               computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
               amount on which the filing fee is calculated  and state how it
               was determined):

 -------------------------------------------------------------------------------

        4.)    Proposed maximum aggregate value of transaction:

 -------------------------------------------------------------------------------

        5.)    Total Fee paid:


  [    ] Fee paid previously with preliminary materials.

  [    ] Check box if any part of the fee is offset as  provided  by  Exchange
         Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
         fee was paid  previously.  Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing:

         1.)  Amount previously paid:  ________________

         2.)  Form, Schedule or Registration Statement No.:  ___________________

         3.)  Filing Party:  ___________________________________________________

         4.)  Date Filed:  ________________________________



<PAGE>
                          



                             ALBERTO-CULVER COMPANY
                             Melrose Park, Illinois



                                                               December 11, 1998


TO THE STOCKHOLDERS:

         The annual meeting of stockholders will be held at the principal office
of the Company in Melrose  Park,  Illinois,  on Thursday,  January 28, 1999,  at
10:00 a.m.
         You are  cordially  invited  to attend  this  meeting  in  person.  The
principal  business at the meeting will be to (i) elect four  directors and (ii)
approve amendments to the Management Incentive Plan.
         At your earliest convenience, please sign and return the enclosed proxy
card to assure that your shares will be represented at the meeting.

                                                     Sincerely,



                                                     /s/ Leonard H. Lavin
                                                     Leonard H. Lavin
                                                          Chairman



<PAGE>










                                NOTICE OF MEETING


         The annual meeting of  stockholders of  Alberto-Culver  Company will be
held on Thursday, January 28, 1999, at 10:00 a.m. Chicago time, at the principal
office of the Company,  2525 Armitage Avenue,  Melrose Park,  Illinois 60160 for
the following purposes:

         1.       To elect four directors.

         2.       To approve amendments to the Management Incentive Plan.

         3.       To  transact such other business as may properly come before 
                  the meeting.  

          The board  of directors has fixed the close of business on December 1,
1998 as the record date for determination of the stockholders entitled to notice
of and to vote at the meeting.

                                                        /s/ Bernice E. Lavin
                                                        Bernice E. Lavin
                                                            Secretary

December 11, 1998



<PAGE>



ALBERTO-CULVER COMPANY                                       PROXY STATEMENT


2525 Armitage Avenue                                       December 11, 1998
Melrose Park, Illinois   60160

                             Solicitation of Proxies

         The  board of  directors  of  Alberto-Culver  Company  (the  "Company")
solicits your proxy for use at the annual meeting of  stockholders to be held on
January 28, 1999 and at any adjournment thereof.

         On December 1, 1998,  the record date for the meeting,  the Company had
outstanding  shares of common stock  consisting of 23,918,832  shares of Class A
and  33,147,471  shares of Class B. This Proxy  Statement  and form of proxy are
being mailed to stockholders on or about December 11, 1998.

         Each  holder of record at the close of  business  on the record date is
entitled  to one vote for each  Class B share and  one-tenth  of a vote for each
Class A share then held.  Any person  submitting a proxy has the right to revoke
it at any time before it is voted,  in person at the meeting,  by written notice
to the Secretary of the Company or by delivery of a later-dated proxy.

         The  election of  directors is decided by a plurality of the votes cast
by holders of all shares entitled to vote in the election. Accordingly, withheld
votes and broker  non-votes  will not affect the  outcome of the  election.  The
affirmative  vote of the  majority  of shares of stock  present  in person or by
proxy at the meeting and  entitled to vote on such matter is required to approve
the amendments to the Management Incentive Plan. Although abstentions and broker
non-votes  will be treated as present at the meeting for purposes of determining
a quorum,  abstentions  will  have the  effect of a vote  against  the  proposed
amendments and broker non-votes will have no effect on such proposed amendments.

                              Election of Directors

         Unless otherwise instructed,  proxies will be voted for the election as
directors of the four persons listed as nominees for a term of three years.  All
of the nominees are currently  serving as directors.  Should any of the nominees
become unable to accept  nomination or election (which the Company has no reason
to expect),  it is the intention of the persons  named in the enclosed  proxy to
vote  for a  substitute  in each  case or the  board  of  directors  may make an
appropriate reduction in the number of directors to be elected.



                                        1

<PAGE>



Nominees for Terms Expiring at the Annual Meeting in 2002 (Class II)

         Howard B.Bernick, age 46, has served as a director of the Company since
1986, as President of the Company since 1988 and as Chief Executive Officer of 
the Company since October 1994.  From 1988 to October 1994, Mr. Bernick served 
as Chief Operating Officer of the Company.  Mr. Bernick is also a director of 
AAR Corp.  Mr. Bernick is the husband of Carol L. Bernick.

         Bernice E. Lavin, age 73, has served as a director and Secretary and 
Treasurer of the Company since 1955 and as Vice Chairman since July 1994.  From
1955 to July 1994, Mrs. Lavin served as Vice President.  Mrs. Lavin is the wife 
of Leonard H. Lavin and the mother of Carol L. Bernick.

         Harold M.  Visotsky,  M.D.,  age 74, has  served as a  director  of the
Company  since  1989,  has been the Owen L. Coon  Professor  of  Psychiatry  and
Behavioral Sciences at Northwestern  University Medical School for more than the
past five years,  has been a director of Education and Research  Development  at
Northwestern  University Department of Psychiatry since 1994 and has worked as a
consultant for more than the past five years in the areas of health planning and
benefits management.

         Allan B. Muchin,  age 62, has served as a director of the Company since
October 1995 and as Chairman of Katten Muchin & Zavis, a Chicago-based law firm,
since November 1995. For more than five years prior to November 1995, Mr. Muchin
served  as  Co-Managing  Partner  and a Member  of the  Board of  Directors  and
Executive Committee of Katten Muchin & Zavis.

         The board of directors  recommends that the stockholders  vote FOR each
of the nominees for director.

Directors Whose Terms Expire at the Annual Meeting in 2000 (Class III)

         Carol L. Bernick, age 46, has served as a director of the Company since
1984,  as  Assistant  Secretary  of the Company  since  October 1990 and as Vice
Chairman  of the  Company and  President  of  Alberto-Culver  North  America,  a
division of the Company, since April 1998. From 1988 to October 1990, she served
as Group Vice  President of the Company,  from 1990 to April 1998, she served as
Executive Vice President of the Company and from October 1994 to April 1998, she
served as President of  Alberto-Culver  USA, Inc., a wholly-owned  subsidiary of
the Company.  Mrs.  Bernick is the wife of Howard B. Bernick and the daughter of
Mr. and Mrs. Leonard H. Lavin.

         Leonard H. Lavin, age 79, the founder of the Company, has served as a 
director and Chairman of the Company since 1955.  From 1955 to October 1994, 
Mr. Lavin served as Chief Executive Officer of the Company.  From 1955 to 1988, 
Mr. Lavin served as President of the Company.  Mr. Lavin is the husband of 
Bernice E. Lavin and the father of Carol L. Bernick.

         A. Robert Abboud, age 69, has served as a director of the Company since
March 1994 and as President of A. Robert Abboud and Company for more than the 
past five years. Mr. Abboud is also a director of AAR Corp., Inland Steel 
Industries, Inc. and Hartmarx Corporation.


                                        2

<PAGE>



         Robert H. Rock, D.B.A., age 48, has served as a director of the Company
since  October 1995 and as the  President of MLR  Holdings,  LLC, an  investment
company with holdings in publishing and  information  businesses,  for more than
the past  five  years.  Mr.  Rock has  also  served  as  Chairman  of  Metroweek
Corporation,  a publisher of weekly newspapers and specialty  publications,  for
more than the past five  years.  From 1991 to March  1995,  Mr.  Rock  served as
Chairman of IDD Enterprises,  a publisher and provider of on-line services.  Mr.
Rock  is  also  a  director  of  Hunt  Manufacturing  Company,  Quaker  Chemical
Corporation and Penn Mutual Life Insurance Company.

Directors Whose Terms Expire at the Annual Meeting in 2001 (Class I)

         Robert P. Gwinn,  age 91, has served as a director of the Company since
1988  and  as  the  Chairman  Emeritus  of  Encyclopaedia  Britannica,  Inc.,  a
publisher,  since September 1993 and as Chairman and Chief Executive  Officer of
Encyclopaedia Britannica, Inc. for more than five years prior to September 1993.
Mr. Gwinn is also a director of CNA Financial Corporation.

         William W. Wirtz, age 69, has served as a director of the Company since
1978 and as  President  of  Wirtz  Corporation,  a  diversified  operations  and
investment company, for more than the past five years. Mr. Wirtz is also a 
director of Firstar Corporation.

         A. G.  Atwater,  Jr.,  age 55, has served as a director  of the Company
since October 1995 and has been President and Chief Executive  Officer of Amurol
Confections  Company,  a wholly owned associated  company of the Wm. Wrigley Jr.
Company, for more than the past five years.


                                        3

<PAGE>



               Share Ownership of Directors and Executive Officers

         The table below contains information concerning the number of shares of
Class A  common  stock  and  Class B  common  stock  beneficially  owned by each
director,  each  person  named  in the  Summary  Compensation  Table  and by all
directors and executive officers as a group.


                                 Shares Beneficially Owned              Percent
              Name               on November 20, 1998 (1)(2)           of Class
                           
                                 Class A      724,850    (3)             3.01 %
Howard B. Bernick                Class B      655,154    (3)             1.98 %

                                 Class A      534,744    (4)             2.24 %
Bernice E. Lavin                 Class B    4,238,010    (4)            12.79 %

                                 Class A       15,000    (5)               (6)
Harold M. Visotsky               Class B        1,000                      (6)

                                 Class A       13,250    (7)               (6)
Allan B. Muchin                  Class B            0

                                 Class A      262,130    (8)             1.09 %
Carol L. Bernick                 Class B    4,825,036    (8)            14.56 %

                                 Class A      527,888    (9)             2.21 %
Leonard H. Lavin                 Class B    4,845,304    (9)            14.62 %

                                 Class A       15,000   (10)               (6)
A. Robert Abboud                 Class B        2,000                      (6)

                                 Class A       11,950   (11)               (6)
Robert H. Rock                   Class B            0

                                 Class A       27,000   (12)               (6)
Robert P. Gwinn                  Class B            0

                                 Class A      597,000   (13)             2.49 %
William W. Wirtz                 Class B    1,794,000   (13)             5.41 %

                                 Class A       13,250   (14)               (6)
A.G. Atwater, Jr.                Class B            0   (14)

                                 Class A      439,286   (15)             1.81 %
Michael H. Renzulli              Class B      165,351   (15)               (6)

All Directors and Executive      Class A    3,241,222   (16)            13.18 %
Officers as a Group (17 persons, Class B   16,563,942   (16)            49.97 %
including the above

                                        4

<PAGE>



(1)    All,  but not less  than all,  of the  Class A shares  may at any time be
       converted into Class B shares on a share-for-share basis at the option of
       the Company.  The Class B shares are convertible into Class A shares on a
       share-for-share basis at the option of the holder.

(2)    Such ownership is direct,  with sole voting and investment power,  except
       as indicated in subsequent  footnotes.  Each person disclaims  beneficial
       ownership of any shares indicated as owned indirectly.

(3)    Includes  139,850  Class A  shares  subject  to  employee  stock  options
       exercisable  currently or within 60 days; 11,194 Class B shares held as a
       participant in the Alberto-Culver Company Employees' Profit Sharing Plan;
       43,960  Class B shares held as  co-trustee  of a trust for the benefit of
       Mr. and Mrs. Bernick's children,  for which Mr. Bernick shares voting and
       investment  power;  and 45,000 Class A shares held by the Bernick  Family
       Foundation  of which Mr.  Bernick is a director and an officer and shares
       voting and investment power. Does not include shares reported as owned by
       Mrs. Bernick.

(4)    Includes  434,480  Class A shares and 527,232 Class B shares held as sole
       trustee of trusts for the benefit of Mr. and Mrs.  Lavin's  children  and
       grandchildren; and 100,200 Class A shares and 300,600 Class B shares held
       as  co-trustee  with  Mrs.  Bernick  of a trust for the  benefit  of Mrs.
       Bernick,  for which Mrs. Lavin shares voting and investment  power.  Does
       not include  527,888  Class A shares and 520,000  Class B shares owned by
       the Lavin  Family  Foundation  of which Mrs.  Lavin is a director  and an
       officer.  In addition,  does not include shares  reported as owned by Mr.
       Lavin or Mrs. Bernick.

(5)    Includes  7,500  Class A  shares  subject  to stock  options  exercisable
       currently or within 60 days;  and 7,500 Class A shares held as trustee of
       a trust for the  benefit of Dr.  Visotsky's  wife.  Does not  include 400
       Class A shares held in a trust for the benefit of Dr. Visotsky, for which
       trust Dr. Visotsky's wife has sole voting and investment power.

(6)    Less than 1.0% of the outstanding shares.

(7)    Includes 11,250 Class A shares subject to stock options exercisable 
       currently or within 60 days.

(8)    Includes  91,850  Class  A  shares  subject  to  employee  stock  options
       exercisable  currently or within 60 days. Also includes 2,406,344 Class B
       shares  held as trustee or  co-trustee  of trusts for the benefit of Mrs.
       Bernick's  siblings;  1,994,354  Class B shares held as  co-trustee  of a
       trust for the  benefit of Mrs.  Bernick,  for which Mrs.  Bernick  shares
       voting and investment power; 100,000 Class B shares held as trustee of an
       insurance  trust for the  benefit of Mr. and Mrs.  Lavin's  children  and
       grandchildren;  and 8,090  Class B shares  held as a  participant  in the
       Alberto-Culver  Company  Employees' Profit Sharing Plan. Does not include
       45,000 Class A shares held by the Bernick Family Foundation of which Mrs.
       Bernick  is a  director  and the  President;  100,200  Class A shares and
       300,600 Class B shares held as co-trustee  with Mrs. Lavin of a trust for
       the benefit of Mrs. Bernick; and 527,888 Class A shares and 520,000 Class
       B shares owned by the Lavin Family  Foundation of which Mrs. Bernick is a
       director and an officer. In addition, does not include shares reported as
       owned by Mr. Bernick and Mr. and Mrs. Lavin.

(9)    Includes  527,888  Class A shares and 520,000 Class B shares owned by the
       Lavin  Family  Foundation  of  which  Mr.  Lavin  is a  director  and the
       President and shares voting and investment power. Does not include shares
       reported as owned by Mrs. Lavin or Mrs. Bernick.

                                        5

<PAGE>




(10)   Includes 3,750 Class A shares subject to stock options exercisable 
       currently or within 60 days.

(11)   Includes 11,250 Class A shares subject to stock options exercisable
       currently or within 60 days and 700 Class A shares held jointly with Mr.
       Rock's wife.

(12)   Includes 15,000 Class A shares subject to stock options exercisable 
       currently or within 60 days.

(13)   Includes  15,000  Class A shares  subject  to stock  options  exercisable
       currently or within 60 days.  Also  includes  582,000  Class A shares and
       1,746,000 Class B shares owned by Wirtz  Corporation,  of which Mr. Wirtz
       is  President  and a director;  and 8,000 Class B shares owned by William
       Wirtz Pension Trust, of which Mr. Wirtz is a trustee.

(14)   Includes 8,971 Class A shares subject to stock options exercisable 
       currently or within 60 days.

(15)   Includes  361,450  Class A  shares  subject  to  employee  stock  options
       exercisable currently or within 60 days and 22,235 Class B shares held as
       a participant in the  Alberto-Culver  Company  Employees'  Profit Sharing
       Plan.

(16)   Includes  686,921  Class A shares  subject to stock  options  exercisable
       currently  or  within  60  days;  and  57,086  Class  B  shares  held  as
       participants  in the  Alberto-Culver  Company  Employees'  Profit Sharing
       Plan. Such persons have shared voting and investment  power as to 673,088
       Class A shares and 2,858,914 Class B shares.

                Meetings and Committees of the Board of Directors

       The board of  directors  of the  Company  held four  regularly  scheduled
meetings and one special  meeting during fiscal year 1998. No director  attended
fewer than three-fourths of the aggregate number of meetings of the board and of
the committees described below on which he or she served during the fiscal year.

       There are four standing committees of the board of directors.  The audit 
committee, which is composed of William W. Wirtz, Chairman, A. G. Atwater, Jr., 
Robert P. Gwinn and Allan B. Muchin, held two meetings during fiscal year 1998.
The audit committee makes recommendations to the board regarding the engagement
of independent auditors each year and reviews with the outside and internal
auditors the scope and results of their audits.

       The executive committee, which is composed of Leonard H. Lavin, Chairman,
A.G. Atwater, Jr., Howard B. Bernick, Robert P. Gwinn and Bernice E. Lavin, held
no meetings during fiscal year 1998.  The executive committee has many of the 
powers of the board of directors and can act when the board is not in session.

       The compensation committee, which is composed of William W. Wirtz, 
Chairman, A. Robert Abboud, Robert P. Gwinn, Robert H. Rock and Harold M. 
Visotsky, held four meetings during fiscal year 1998.  The compensation
committee reviews executive performance and compensation and administers benefit
plans pursuant to which executive officers receive stock options and other 
incentive awards.

                                        6

<PAGE>



       The  nominating  committee,  which  is  composed  of  Leonard  H.  Lavin,
Chairman,  A. Robert  Abboud,  Carol L. Bernick,  Bernice E. Lavin and Harold M.
Visotsky,  held no  meetings  during  fiscal  year  1998.  The  function  of the
nominating  committee is to evaluate and recommend  persons to fill vacancies or
newly  created  positions on the board of  directors  and to submit the names of
those  persons so  recommended  to the full  board of  directors  for  approval.
Stockholders  may submit  recommendations  for  nominations  for election to the
board  of  directors.   Additional   information   regarding   the   stockholder
recommendation  procedure  will be provided upon request to the Secretary of the
Company.  Stockholder  nominations  of  directors  are  subject  to  the  notice
requirements described under "Other Business" below.


                                        7

<PAGE>



                             Executive Compensation

       The  table  below   summarizes   certain   information  with  respect  to
compensation  paid by the  Company or its  subsidiaries  to the Chief  Executive
Officer and the four other most  highly  compensated  executive  officers of the
Company for the past three fiscal years.

<TABLE>

                                                      SUMMARY COMPENSATION TABLE
<CAPTION>
                                                                      Long-Term Compensation
                                      Annual Compensation           Awards           Payouts
                                                                    Securities       SVIP            All Other
Name and Principal                   Salary          Bonus          Underlying       Payouts       Compensation
Position                     Year    ($)             ($)            Options (#)      ($) (1)       ($)
<S>                          <C>     <C>             <C>            <C>              <C>           <C>         
Leonard H. Lavin,            1998    $1,149,999      $  421,000            -         $  487,500    $191,934  (2)
Chairman                     1997    $  999,996      $1,225,000            -         $1,115,000    $166,276
                             1996    $  999,996      $  999,000            -                -      $150,827

Bernice E. Lavin,            1998    $  618,756      $  181,000            -         $  146,250    $191,934  (2)
Vice Chairman,               1997    $  587,499      $  576,000            -         $  223,000    $166,276
Secretary and Treasurer      1996    $  549,996      $  439,000            -                -      $150,827

Howard B. Bernick,           1998    $1,225,002      $  449,000      165,000         $  316,875    $ 14,796  (3)
President and Chief          1997    $  825,006      $1,010,000      114,000         $  635,550    $  8,410
Executive Officer            1996    $  725,001      $  724,000      138,000                -      $  7,376

Carol L. Bernick,
Vice Chairman, President,    1998    $  585,422      $  201,000       45,000         $  141,375    $ 14,796  (3)
Alberto-Culver North         1997    $  636,252      $  624,000       48,000         $  278,750    $  8,238
America and Assistant        1996    $  581,247      $  464,000       60,000                -      $  7,196
Secretary

Michael H. Renzulli,         1998    $  685,008      $  600,000       45,000         $  136,500    $ 19,762  (4)
President, Sally Beauty      1997    $  626,256      $  705,000       48,000         $  289,900    $ 19,132
Company, Inc.                1996    $  567,750      $  510,000       66,400                -      $ 18,999

<FN>

(1)    For the three-year measurement period ended September 30, 1998, the total
       shareholder return on the Company's Class A shares was 62%, placing it in
       the  59.5   percentile  of  the  Standard  &  Poor's  500  Index  with  a
       corresponding  payout per Shareholder  Value Incentive Plan unit of $975.
       1998 was the second year in which any awards were payable  under the 1994
       Shareholder Value Incentive Plan. For the three-year  measurement  period
       ended September 30, 1997, the total  shareholder  return on the Company's
       Class A  shares  was  146%,  placing  it in the  79th  percentile  of the
       Standard & Poor's 500 Index with a  corresponding  payout per Shareholder
       Value Incentive Plan unit of $2,230.

(2)    For Mr. and Mrs. Lavin,  the amount for each includes  $24,365 of imputed
       income from life insurance;  an annual contribution to the Alberto-Culver
       Company  Employees'  Profit Sharing Plan of $10,062;  $155,907 of imputed
       income from split-dollar life insurance policies;  and $1,600 of matching
       contributions to the Alberto-Culver 401(k) Savings Plan.



                                        8

<PAGE>



(3)    For Mr. and Mrs. Bernick,  the amount for each includes $3,134 of imputed
       income from life insurance;  an annual contribution to the Alberto-Culver
       Company Employees' Profit Sharing Plan of $10,062; and $1,600 of matching
       contributions to the Alberto-Culver 401(k) Savings Plan.

(4)    The amount  includes  $8,100 of imputed  income from life  insurance;  an
       annual  contribution  to the  Alberto-Culver  Company  Employees'  Profit
       Sharing  Plan of  $10,062;  and $1,600 of matching  contributions  to the
       Alberto-Culver 401(k) Savings Plan.

</FN>
</TABLE>

       Each  non-employee  director  of  the  Company  receives  $25,000  annual
compensation  plus $1,500 for each meeting of the board of  directors  attended.
Non-employee members of the executive, audit and compensation committees receive
$1,500 per committee meeting  attended.  The chairman of the audit committee and
the chairman of the compensation committee receive an additional annual retainer
of $3,500.  Employee directors receive no additional compensation for serving on
the board of directors or its committees.

       In addition,  each non-employee  director  participates in the 1994 Stock
Option Plan For Non-Employee  Directors (the "Director Plan") which was approved
by the  stockholders  at the 1995 annual  meeting.  Under the  Director  Plan, a
non-qualified  option to  purchase  15,000  shares  of Class A common  stock (as
adjusted  to reflect the 100% stock  dividend  paid on  February  20,  1997) was
automatically granted to each incumbent non-employee director at the time of the
adoption of the Director Plan by the board of directors. On October 23, 1997 the
board of directors  amended the Director Plan to reduce the number of options to
purchase  Class  A  shares  that  will  automatically  be  granted  to  any  new
non-employee  director  upon his or her  initial  election or  appointment  as a
director  of the  Company  from  15,000  shares to 7,500  shares.  No person may
receive more than one option grant under the Director  Plan.  The exercise price
of options  granted  under the Director Plan is the fair market value of a share
of Class A common stock on the date options are granted. Options are granted for
a  ten-year  term and  become  exercisable  in four  equal  annual  installments
commencing one year after the date of grant.



                                        9

<PAGE>



                               Stock Option Grants

       The table below sets forth  certain  information  with respect to options
granted to the persons named in the Summary  Compensation  Table during the last
fiscal year ended September 30, 1998.

<TABLE>
                                             OPTION GRANTS IN LAST FISCAL YEAR

                                              INDIVIDUAL GRANTS
<CAPTION>

                          Number of      % of Total                                   Potential realizable value at assumed
                         Securities        Options                                    annual rates of stock price appreciation
                         Underlying        Granted        Exercise       Expiration            for option term (2)
         Name             Options       to Employees        Price           Date
                         Granted (1)   in Fiscal Year     ($ /sh)                         5 %($)               10 % ($)
<S>                      <C>                <C>          <C>               <C>        <C>                 <C>  
Leonard H. Lavin              -              -                -               -               -                   -

Bernice E. Lavin              -              -                -               -               -                   -

Howard B. Bernick         165,000           17.8%        $26.1875          9/30/07    $2,717,414           $6,886,462

Carol L. Bernick           45,000            4.9%        $26.1875          9/30/07    $  741,113           $1,878,126

Michael H. Renzulli        45,000            4.9%        $26.1875          9/30/07    $  741,113           $1,878,126


<FN>

(1)   Options are granted  under the  Employee  Stock  Option Plan of 1988 which
      permits the  compensation  committee  of the board of  directors  to grant
      non-qualified  options to  purchase  shares of Class A common  stock.  All
      options  granted have a term of ten years from the date of grant.  Options
      become   exercisable  on  a  cumulative  basis  in  annual  increments  of
      one-fourth of the optioned  shares,  commencing one year after the date of
      grant.  Mr. and Mrs. Lavin have elected not to receive stock option grants
      under  the  plan.   The   compensation   committee  may   accelerate   the
      exercisability  of any options  subject to such terms and conditions as it
      deems  necessary and  appropriate.  In the event of a change in control of
      the  Company,  as defined  in the plan,  the  vesting of all stock  option
      awards will be accelerated  and all  outstanding  stock option awards will
      either become options to purchase  shares of the acquiring  corporation or
      be canceled and option  holders will receive a cash payment in lieu of the
      exercise of such option awards.

(2)   The dollar amounts in these columns assume that the market price per share
      of the Class A common stock appreciates in value from the date of grant to
      the expiration date of the option at the annualized rates indicated. These
      rates  are  set by the  Securities  and  Exchange  Commission  and are not
      intended to forecast possible future appreciation, if any, of the price of
      Class A common stock.

</FN>
</TABLE>


                                       10

<PAGE>



                             Stock Option Exercises

      The table  below  sets  forth  certain  information  with  respect  to the
exercise of options during the last fiscal year ended  September 30, 1998 by the
persons named in the Summary Compensation Table and the fiscal year-end value of
unexercised options.

<TABLE>
                                     AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                                            AND FISCAL YEAR-END OPTION VALUES
<CAPTION>
                                                                          Number of securities          Value of
                                                                               underlying              unexercised
                                         Shares                                unexercised            in-the-money
                                       acquired on           Value             options at              options at
                                    exercise (#) (1)       Realized              fiscal            fiscal year-end (2)
              Name                                            ($)               year-end                   ($)

                                                                              Exercisable/            Exercisable/
                                                                              unexercisable           unexercisable
<S>                                      <C>              <C>               <C>                 <C>
Leonard H. Lavin                            -                  -                    -                       -

Bernice E. Lavin                            -                  -                    -                       -

Howard B. Bernick                        224,300          $2,872,092         41,250/313,850     $         0/$1,051,616

Carol L. Bernick                         374,772          $6,030,596         48,250/116,350     $   303,125/$  465,715

Michael H. Renzulli                         -                  -            316,250/119,550     $ 3,060,556/$  491,315


<FN>

(1)   Mr. and Mrs. Lavin have elected not to receive stock option grants under the Employee Stock Option
      Plan of 1988.

(2)   Based on the average of the high and low trading price of the Class A common stock of $21.375 per
      share on September 30, 1998, the last trading day of the fiscal year.
</FN>
</TABLE>


                                       11

<PAGE>



                           Long-Term Incentive Awards

      The table below sets forth certain  information  with respect to the grant
of performance  units under the 1994  Shareholder  Value Incentive Plan ("SVIP")
during the last fiscal year ended September 30, 1998 to the persons named in the
Summary Compensation Table.

<TABLE>

                                                LONG-TERM INCENTIVE PLAN --
                                                AWARDS IN LAST FISCAL YEAR

<CAPTION>
                                                                                                                   
                                                                              Estimated Future Payouts Under
                                                                             Shareholder Value Incentive Plan
                                      
                                                        Performance or                                    
                                       Number of         Other Period
                                    Shares, Units or   Until Maturation     Threshold         Target          Maximum
              Name                  Other Rights (#)      or Payout             ($)             ($)             ($)
                                          (1)
<S>                                       <C>              <C>               <C>             <C>             <C>            
Leonard H. Lavin                          500              3 years           $250,000        $500,000        $1,500,000

Bernice E. Lavin                          180              3 years           $ 90,000        $180,000        $  540,000

Howard B. Bernick                         425              3 years           $212,500        $425,000        $1,275,000

Carol L. Bernick                          195              3 years           $ 97,500        $195,000        $  585,000

Michael H. Renzulli                       195              3 years           $ 97,500        $195,000        $  585,000

<FN>

(1)   Awards under the SVIP are made in the form of performance units, each unit
      having a payout value of $500 if the  threshold  performance  is attained,
      $1,000 if the target  performance  is  attained  and $3,000 if the maximum
      performance  is  attained.  Units  will  have no  value  if the  threshold
      performance is not attained. Starting with grants made after September 22,
      1998,  such awards may be reduced (but not below zero) so that the present
      value, as determined in accordance with Section 280G(d)(4) of the Internal
      Revenue  Code,  of such  payments  plus any other  payments  relating to a
      participant under Section  280G(b)(2)(A)(ii)  of the Internal Revenue Code
      shall not, in the aggregate,  exceed 2.99 times such  participant's  "base
      amount" as defined in Section  280G(b)(3) of the Internal Revenue Code. No
      such  reduction,  however,  shall be applied to any payments  which do not
      constitute "excess parachute  payments" within the meaning of the Internal
      Revenue Code.

      Performance  units were  granted at the  beginning of fiscal year 1998 for
      the three-year performance period of October 1, 1997 through September 30,
      2000. At the time the performance  units were granted,  objectives for the
      performance  period were  established  based on the percentile  ranking of
      Class  A  common  stock  measured  by  total  shareholder  return  against
      companies  comprising  the Standard & Poor's 500 Index.  Participants  may
      elect to receive all or a portion of their award in Class A common  stock.
      Starting with grants made under the plan in fiscal year 1998, participants
      owning  shares of Class A and Class B common  stock having a value below a
      level determined by the compensation committee will be
</FN>
</TABLE>
                                       12

<PAGE>



      required to take at least 50% of their award, less applicable  withholding
      taxes, in Class A common stock. In the event of a change in control of the
      Company,  as defined in the SVIP, all or a pro-rata portion,  based on the
      amount  of  the  performance  period  then  elapsed,  of  the  outstanding
      performance units will become payable as set forth in the plan.

             Employment Contracts and Termination of Employment and
                         Change in Control Arrangements

      The board of directors  approved  severance  agreements with the Company's
officers, including the officers named in the Summary Compensation Table on page
8 (the "named executive officers"),  which provide payments and benefits if such
officer's  employment with the Company  terminates under the  circumstances  set
forth in the severance  agreement within two years after a change in control, as
defined in the  agreement.  The  severance  agreement  for each named  executive
officer  provides  for a payment  in the amount  which,  when added to any other
payments  subject to the  limitation  set forth in Section  280G of the Internal
Revenue  Code,  equals 2.99 times the  officer's  "base  amount" as such term is
defined in Section  280G(b)(3) of the Internal  Revenue Code. Such payment shall
be in lieu of any  other  amount  of  severance  relating  to  salary  or  bonus
continuation to be received by the officer upon  termination of employment under
any other  severance  plan or  arrangement  of the  Company.  In  addition,  the
severance  agreements  also provide for  continuation  of the officer's  health,
life,  disability and similar insurance  benefits for up to a three-year period.
These  agreements  also  provide for payment to the named  executive  officer of
accrued  salary and vacation  pay,  and of all amounts  which he or she would be
eligible to receive under the Company's incentive plans applicable to the fiscal
year in which the  termination  occurs.  The amounts  payable to such an officer
under each severance agreement may be reduced so as to not exceed the limitation
set forth in Section 280G of the Internal Revenue Code.

      The vesting of stock option  awards  granted to named  executive  officers
under  the  Employee  Stock  Option  Plan of 1988 will be  accelerated  upon the
occurrence of a change in control,  as defined in the plan, and all  outstanding
stock  option  awards  will  either  become  options to  purchase  shares of the
acquiring  corporation  or be canceled  and option  holders  will receive a cash
payment in lieu of the exercise of such option awards. In addition,  the payment
of awards under the  Management  Incentive Plan and the 1994  Shareholder  Value
Incentive Plan ("SVIP") will be  accelerated,  and all or a pro-rata  portion of
each such award will become payable, upon the occurrence of a change in control,
as provided in such plans. Under certain circumstances,  awards paid pursuant to
grants  made  under the SVIP after  September  22,  1998,  may be  reduced.  See
"Long-Term Incentive Awards" above.

                          Compensation Committee Report

The compensation  committee of the board of directors is comprised of William W.
Wirtz, Chairman, A. Robert Abboud, Robert P. Gwinn, Robert H. Rock and Harold M.
Visotsky.  The  compensation  committee is responsible  for reviewing  executive
performance and  compensation,  approving  employment  agreements with executive
officers and  administering  benefit plans pursuant to which executive  officers
receive  stock  options,   incentive   awards,   retirement   income  and  other
compensation awards.



                                       13

<PAGE>



      The Company's objectives for its executive compensation program are:

      o  To attract, motivate and retain highly qualified individuals.

      o  To link the interests of executive officers closely with stockholders.

      o  To  increase  the  personal  stake  of the  executive  officers  in the
         continued  success and growth of the  Company by linking a  significant
         portion of executive  officers'  compensation to the performance of the
         Company.

      In order to achieve these objectives,  executive compensation for the last
fiscal year was based principally on three components: base salary, annual bonus
and long-term incentive compensation.

Base Salary

      Base  salaries  of  executive   officers  are  reviewed  annually  by  the
compensation  committee  and  adjusted   appropriately.   The  factors  used  in
determining  an  executive  officer's  base  salary  are the duties and level of
responsibility of the executive  officer,  the past performance of the executive
officer,  the performance of the executive officer's principal business unit, if
any, the performance of the Company and the  recommendations of management.  The
compensation  committee  exercises its judgment in making a determination of the
impact which these factors have on setting the executive officers' salaries.

Annual Bonus

      Annual  bonuses are  awarded  pursuant to the  Management  Incentive  Plan
("MIP"). At the beginning of the fiscal year, the compensation committee,  based
on competitive  practices and the  recommendations of management,  established a
total incentive award  opportunity,  stated as a percentage of base salary,  for
each executive  officer.  Each executive  officer's total award  opportunity was
allocated among one or more of the following: (i) consolidated sales and pre-tax
earnings growth objectives; (ii) sales and pre-tax earnings growth objectives of
a subsidiary or division; and (iii) individual business objectives.

      For  each  of  the  financial  objectives,   the  compensation   committee
established three levels of performance:  threshold, target and super bonus. The
Company exceeded its threshold level for  consolidated  pre-tax earnings and was
below its threshold level for consolidated sales growth for fiscal year 1998. As
a result,  all  executive  officers  earned at least a  portion  of their  total
incentive award  opportunity.  Actual bonuses paid to executive  officers varied
depending on the level of achievement  for sales and pre-tax  earnings growth of
their subsidiary or division,  and the achievement of their individual  business
objectives,  if  applicable.  In  addition,  in  recognition  of his  individual
performance, the compensation committee awarded Mr. Renzulli a special bonus for
the last fiscal  year which was in  addition to the bonus which he earned  under
the MIP.

      Subject to stockholder  approval, as of October 1, 1998 several amendments
to the MIP will be implemented. The primary objective of these amendments, which
were made in  consultation  with KPMG Peat Marwick LLP,  was to  accelerate  the
Company's  growth  rates in sales and pre-tax  earnings.  The amended  plan will
strengthen the linkage between  incentive awards and measurable  performance and
provide

                                       14

<PAGE>



higher rewards for  exceptional  sales and pre-tax  earnings  growth rates.  The
proposed amendments to the MIP are described in greater detail under "Amendments
to Management Incentive Plan" below.

Long-Term Incentive Compensation

      The Company's long-term incentive  compensation program consists of grants
of stock options and performance  units. Stock options were granted to executive
officers   under  the  Employee   Stock  Option  Plan  of  1988  (the  "ACSOP").
Non-qualified  stock options were granted for a term of ten years with an option
exercise  price equal to the fair market  value of a share of the Class A common
stock on the date of grant.  Stock  options  become  exercisable  in four  equal
annual increments commencing one year after grant.

      Executive  officers were also granted  performance  units  pursuant to the
1994 Shareholder Value Incentive Plan (the "SVIP").  Each performance unit has a
payout value of $500 if the threshold  performance level is attained,  $1,000 if
the target  performance level is attained and $3,000 if the maximum  performance
level is attained.  Generally,  the  threshold,  target and maximum  performance
levels are attained when the total shareholder return on Class A shares meets or
exceeds the  performance  of 50%, 60% and 90% of the companies in the Standard &
Poor's  500 Index,  respectively  over a three year  performance  period.  Under
certain  circumstances,  such awards will be paid in Class A common stock. Units
will have no value if the threshold  performance  is not  attained.  At the time
performance  units  were  granted,  the  compensation  committee,  based  on the
recommendations  of management and KPMG Peat Marwick LLP, the Company's  outside
compensation consultants,  established objectives for the three-year performance
period,  October 1, 1997 through  September  30, 2000,  based on the  percentile
ranking of the Class A common stock measured by total shareholder return against
companies comprising the Standard & Poor's 500 Index.

      Decisions with respect to grants of stock options and performance units to
executive  officers  were made based on a formula  proposed by KPMG Peat Marwick
LLP  and  recommendations  from  Hewitt  Associates  LLC.  Under  this  formula,
executive officers received grants of stock options and performance units having
a value equal to a  percentage  of his or her base  salary.  The number of stock
options and  performance  units  granted  were then  adjusted  based on the same
factors for determining base salary. Since the adoption of the ACSOP, Leonard H.
Lavin and Bernice E. Lavin have elected not to receive  stock  options under the
plan.

      In  fiscal  year  1997,  the  compensation   committee  established  stock
ownership  guidelines for all SVIP  participants.  Under these  guidelines,  the
Chairman  and the Chief  Executive  Officer  are  required to have at least five
times,  and senior  officers are  required to have at least three  times,  their
annual  base  salary  invested  in  common  stock  of  the  Company.  All  other
participants  are  required to have at least 1.75 times their annual base salary
invested in common stock of the Company. Participants have five years to achieve
these ownership  guidelines.  In addition,  in fiscal year 1997 the compensation
committee  established  ownership guidelines for outside directors.  Under these
guidelines, outside directors are required to have at least $100,000 invested in
the common  stock of the  Company by the year 2002 or within five years of their
initial election to the board.

Chief Executive Officer Compensation

Mr.  Bernick's fiscal year 1998 total  compensation was established  considering
competitive   market   comparisons,   Company   performance  and  the  executive
compensation philosophy established by the

                                       15

<PAGE>



compensation   committee.   This  philosophy   targets  total   compensation  at
competitive   levels  and  provides   significant   performance-based   variable
compensation  opportunities.  Mr. Bernick's 1998 base salary increase  effective
January  1, 1998 took into  consideration:  (i) the range of base  salaries  and
overall  compensation and benefit levels paid to the Chief Executive Officers at
a comparative  group of companies,  (ii) the Company's  revenue size relative to
the  comparative  group,  and  (iii)  Mr.  Bernick's  performance  as  primarily
represented  by the Company's  double digit annual growth rates and record sales
and record  earnings  performance  during his initial three year tenure as Chief
Executive Officer through September 30, 1997.

      Mr. Bernick's fiscal year 1998 annual incentive award reflected the annual
incentive  formula  previously  described  with pre-tax  earnings  exceeding the
threshold  level and sales growth below the  threshold  level.  Both fiscal year
1998 sales and pre-tax earnings were records for the Company.

      The SVIP payout  reflected the total  shareholder  return on the Company's
Class A shares of 62% over the period of fiscal  year 1996  through  fiscal year
1998,  placing it in the 59.5  percentile  of the  companies  in the  Standard &
Poor's 500 Index.  The number of options  granted to Mr. Bernick were based on a
formula  proposed  by KPMG Peat  Marwick  LLP and  recommendations  from  Hewitt
Associates  LLC.  Under  this  formula,  Mr.  Bernick's  grant  was  equal  to a
percentage of his base salary.

Deductibility of Compensation

      As part of the  Omnibus  Budget  Reconciliation  Act passed by Congress in
1993, the Internal  Revenue Code of 1986 was amended to add Section 162(m) which
limits the deductibility for federal income tax purposes of compensation paid to
the Chief Executive Officer and the four other most highly compensated  officers
of the  Company.  Under  Section  162(m),  compensation  paid to  each of  these
officers in excess of $1.0 million per year is deductible by the Company only if
it is "performance-based."

      It is the  Company's  policy to take into  account the  deductibility  for
federal income tax purposes of the compensation paid to its executive  officers.
The Company  believes that all bonuses paid to executive  officers under the MIP
and SVIP will be tax  deductible  and that any  compensation  generated upon the
exercise of  non-qualified  stock  options  granted  under the ACSOP will be tax
deductible by the Company.

                         Compensation Committee Members

                           William W. Wirtz, Chairman

                           A. Robert Abboud

                           Robert P. Gwinn

                           Robert H. Rock

                           Harold M. Visotsky

                                       16

<PAGE>



                                Performance Graph

       The following graph compares the cumulative total  shareholder  return on
the  Company's  Class A common  stock and Class B common  stock,  the Standard &
Poor's 500  Index,  and a selected  peer  group of  companies  for the last five
fiscal  years.  The selected peer group  consists of Block Drug  Company,  Inc.,
Carter-Wallace, Inc., Chattem, Inc., Church & Dwight Co., Inc., Claire's Stores,
Inc., Del Laboratories, Inc., Helen of Troy Corp., Perfumania, Inc., McCormick &
Company, Inc., Regis Corp., Tandy Corp. and Windmere Corp. DEP Corp. dropped out
of the peer group due to its acquisition by Henkel KGaA during fiscal 1998.

       For the purpose of  calculating  the peer group  average,  the cumulative
total  shareholder  returns of each company have been weighted  according to its
stock market  capitalization  at the  beginning  of the fiscal  year.  The graph
assumes  $100 was  invested on September  30, 1993 and that all  dividends  were
reinvested.





                              (Performance Graph)


















                        1994      1995      1996       1997       1998

Alberto-Culver Class A  $125       150       210        299        249
Alberto-Culver Class B   105       138       198        280        217

S & P 500 Index          104       135       162        227        248
Peer Group                93       120       119        161        190


                                       17

<PAGE>



                             Principal Stockholders

        The table below  contains  information  as of November 20, 1998,  unless
otherwise specified in the footnotes,  concerning stock ownership by each person
known  to  beneficially  own  5% or  more  of  either  class  of  the  Company's
outstanding  shares of common  stock  based  upon  information  supplied  to the
Company by such persons.

                            Shares Beneficially Owned
Name and Address            on November 20, 1998 (1)(2)       Percent of Class

Leonard H. Lavin              Class A        527,888  (3)               2.21%
2525 Armitage Avenue          Class B      4,845,304  (3)              14.62%
Melrose Park, IL  60160

Bernice E. Lavin              Class A        534,744  (4)               2.24%
2525 Armitage Avenue          Class B      4,238,010  (4)              12.79%
Melrose Park, IL  60160

Carol L. Bernick              Class A        262,130  (5)               1.09%
2525 Armitage Avenue          Class B      4,825,036  (5)              14.56%
Melrose Park, IL  60160

Howard B. Bernick             Class A        724,850  (6)               3.01%
2525 Armitage Avenue          Class B        655,154  (6)               1.98%
Melrose Park, IL 60160

William W. Wirtz              Class A        597,000  (7)               2.49%
680 North Lake Shore Drive    Class B      1,794,000  (7)               5.41%
Chicago, IL   60611

Barclays Global Investors     Class A        291,180  (8)               1.22%
46 Fremont Street, 17th Floor Class B      1,558,571  (8)               4.70%
San Francisco, CA 94105

FMR Corp.                     Class A      5,159,000  (9)              21.57%
82 Devonshire Street          Class B        301,908  (9)                (10)
Boston, MA 02109

Franklin Resources, Inc.      Class A      2,210,000 (11)               9.24%
777 Mariners Island Blvd.
San Mateo, CA 94403


(1)    All,  but not less  than all,  of the  Class A shares  may at any time be
       converted into Class B shares on a share-for-share basis at the option of
       the Company.  The Class B shares are convertible into Class A shares on a
       share-for-share basis at the option of the holder.

(2)    Such ownership is direct,  with sole voting and investment power,  except
       as  indicated  in  subsequent   footnotes.   Each  individual   disclaims
       beneficial ownership of any shares indicated as owned indirectly.


                                       18

<PAGE>



(3)    Includes  527,888  Class A shares and 520,000 Class B shares owned by the
       Lavin  Family  Foundation  of  which  Mr.  Lavin  is a  director  and the
       President and shares voting and investment power. Does not include shares
       reported as owned by Mrs. Lavin or Mrs. Bernick.

(4)    Includes  434,480  Class A shares and 527,232 Class B shares held as sole
       trustee of trusts for the benefit of Mr. and Mrs.  Lavin's  children  and
       grandchildren; and 100,200 Class A shares and 300,600 Class B shares held
       as  co-trustee  with  Mrs.  Bernick  of a trust for the  benefit  of Mrs.
       Bernick,  for which Mrs. Lavin shares voting and investment  power.  Does
       not include  527,888  Class A shares and 520,000  Class B shares owned by
       the Lavin  Family  Foundation  of which Mrs.  Lavin is a director  and an
       officer.  In addition,  does not include shares  reported as owned by Mr.
       Lavin or Mrs. Bernick.

(5)    Includes  91,850  Class  A  shares  subject  to  employee  stock  options
       exercisable  currently or within 60 days. Also includes 2,406,344 Class B
       shares  held as trustee or  co-trustee  of trusts for the benefit of Mrs.
       Bernick's  siblings;  1,994,354  Class B shares held as  co-trustee  of a
       trust for the  benefit of Mrs.  Bernick,  for which Mrs.  Bernick  shares
       voting and investment power; 100,000 Class B shares held as trustee of an
       insurance  trust for the  benefit of Mr. and Mrs.  Lavin's  children  and
       grandchildren;  and 8,090  Class B shares  held as a  participant  in the
       Alberto-Culver  Company  Employees' Profit Sharing Plan. Does not include
       45,000 Class A shares held by the Bernick Family Foundation of which Mrs.
       Bernick  is a  director  and the  President;  100,200  Class A shares and
       300,600 Class B shares held as co-trustee  with Mrs. Lavin of a trust for
       the benefit of Mrs. Bernick; and 527,888 Class A shares and 520,000 Class
       B shares owned by the Lavin Family  Foundation of which Mrs. Bernick is a
       director and an officer. In addition, does not include shares reported as
       owned by Mr. Bernick and Mr. and Mrs. Lavin.

(6)    Includes  139,850  Class A  shares  subject  to  employee  stock  options
       exercisable  currently or within 60 days; 11,194 Class B shares held as a
       participant in the Alberto-Culver Company Employees' Profit Sharing Plan;
       43,960  Class B shares held as  co-trustee  of a trust for the benefit of
       Mr. and Mrs. Bernick's children,  for which Mr. Bernick shares voting and
       investment  power;  and 45,000 Class A shares held by the Bernick  Family
       Foundation  of which Mr.  Bernick is a director and an officer and shares
       voting and investment power. Does not include shares reported as owned by
       Mrs. Bernick.

(7)    Includes  15,000  Class A shares  subject  to stock  options  exercisable
       currently or within 60 days.  Also  includes  582,000  Class A shares and
       1,746,000 Class B shares owned by Wirtz  Corporation,  of which Mr. Wirtz
       is  president  and a director;  and 8,000 Class B shares owned by William
       Wirtz Pension Trust, of which Mr. Wirtz is a trustee.

(8)    Includes  215,744  and 176  Class  B  shares  to  which  Barclays  Global
       Investors  ("Barclays")  has no voting  power and  shares  voting  power,
       respectively.  This  information is based on information  provided to the
       Company by Barclays on November 13, 1998 and reflects  Barclays' holdings
       as of such date.

(9)    Includes 5,159,000 Class A shares and 301,908 Class B shares owned by FMR
       Corp.  ("FMR").  This number includes 4,938,700 Class A shares and 70,100
       Class B shares  beneficially  owned by  Fidelity  Management  &  Research
       Company,  as a result of its  serving  as  investment  adviser to various
       investment companies registered under Section 8 of the Investment Company
       Act of 1940 and  serving as  investment  adviser to certain  other  funds
       which are generally offered to limited groups of investors; 220,300 Class
       A shares  and  231,808  Class B  shares  beneficially  owned by  Fidelity
       Management  Trust  Company,  as a result of its  serving  as  trustee  or
       managing agent for various private investment

                                       19

<PAGE>



       accounts,  primarily  employee  benefit  plans and serving as  investment
       adviser to certain  other  funds which are  generally  offered to limited
       groups of investors.  FMR,  through its control of Fidelity  Management &
       Research  Company,  and the funds  each has sole  power to dispose of the
       4,938,700  Class A shares and 70,100  Class B shares  owned by the funds.
       FMR does not have the sole  power to vote or  direct  the  voting  of the
       shares owned directly by the Fidelity funds, which power resides with the
       funds'  Boards  of  Trustees.   FMR,  through  its  control  of  Fidelity
       Management Trust Company, has sole dispositive power over 220,300 Class A
       shares  and  231,808  Class B shares and sole power to vote or direct the
       voting  of  220,300  Class A shares  and  231,808  Class B  shares.  This
       information  is based on  information  provided  to the Company by FMR on
       November 16, 1998 and reflects FMR's holdings as of November 4, 1998.

(10)   Less than 1.0% of the outstanding shares.

(11)   Includes  1,276,200 Class A shares owned by Franklin  Advisory  Services,
       Inc.  ("Franklin  Advisory") and 926,000 Class A shares owned by Franklin
       Advisers, Inc. ("Franklin Advisers"). Both Franklin Advisory and Franklin
       Advisers  have sole voting and  dispositive  power with  respect to those
       shares. Also includes 7,800 Class A shares owned by Franklin  Management,
       Inc. ("Franklin Management"),  to which Franklin Management has no voting
       power  and  sole  dispositive   power.   This  information  is  based  on
       information  provided  to the  Company by  Franklin  Resources,  Inc.  on
       October 14, 1998 and reflects such holdings as of September 10, 1998.

                 Certain Relationships and Related Transactions

       On April 24, 1998, the SJL Grantor Annuity Trust, u/a/d 9/15/93 (the "SJL
Trust") sold 385,000 shares of Class B common stock to the Company at a price of
$29.125 per share.  Carol L. Bernick is a co-trustee  of this trust and has sole
dispositive and voting power with respect to such shares.  The assets of the SJL
Trust  are held for the  benefit  of the  descendents  of Scott J.  Lavin,  Mrs.
Bernick's brother and the son of Mr. and Mrs. Leonard H. Lavin.

       The decision to purchase the Class B shares from the SJL Trust as well as
the purchase  price was  determined  by a committee of the board of directors of
the Company,  which committee was  established  for this purpose.  The committee
consisted of Messrs. Abboud,  Atwater,  Gwinn, Muchin, Rock, Visotsky and Wirtz.
The price per share was  determined by using the lowest price during the trading
day on April 24, 1998.  This price also happened to be the closing price on that
day.

                         Certain Business Relationships

       During the last fiscal year, the Company  retained the law firm of Katten
Muchin & Zavis,  of which Allan B. Muchin is a senior  partner.  The Company has
retained the firm to perform legal services during the current fiscal year.



                                       20

<PAGE>



                     Amendments to Management Incentive Plan

       On  October  22,  1998,  the  board  of  directors  adopted,  subject  to
stockholder  approval,  amendments to the Management Incentive Plan (the "MIP").
The stockholders  initially  approved the MIP on January 26, 1995.  During 1998,
the  compensation  committee of the board of directors  worked closely with KPMG
Peat Marwick LLP to amend the MIP with an overall  objective of accelerating the
Company's growth rates in sales and pre-tax  earnings.  The proposed October 22,
1998 amendments will (i) modify the method of calculating  bonuses to strengthen
the linkage  between  incentive  awards and  performance,  (ii) increase the top
bonus  that can be  earned by a  participant  to allow for  higher  rewards  for
exceptional  sales  growth and  pre-tax  earnings  growth,  and (iii)  allow the
compensation committee,  upon recommendation from senior management, to increase
or decrease an award to a participant,  other than the chief  executive  officer
and the next  four  most  highly  compensated  executive  officers  (the  "named
executive  officers"),  by up to 25% of  such  participant's  base  salary.  The
amended  MIP is being  submitted  to  stockholders  for  approval to assure that
awards paid under the MIP can be fully  deducted for federal income tax purposes
by the  Company.  In  accordance  with  federal  income tax law, the MIP will be
submitted to stockholders every five years for reapproval. Below is a summary of
the material terms of the MIP.

       Subject to stockholder approval,  the amended MIP will be effective as of
October 1, 1998. The MIP is  administered by the  compensation  committee of the
board of directors.  Key salaried  employees of the Company and its subsidiaries
are eligible to participate in the MIP;  provided,  however,  that a participant
must be employed  with the Company for at least four months during the plan year
to receive an award. Assuming stockholder  approval,  approximately 40 employees
participate in the MIP.

       A participant's bonus award opportunity is allocated among one or more of
the  following  growth  criteria:  (i) sales of the Company,  a subsidiary  or a
division;  (ii)  pre-tax  earnings of the Company,  a subsidiary  or a division;
(iii)  except  for the named  executive  officers,  any other  measurements  the
compensation  committee may determine;  and (iv) except for the named  executive
officers,  individual business objectives. The compensation committee may modify
the  above  criteria  during  the plan  year as  deemed  appropriate;  provided,
however,  that the  compensation  committee may not modify such criteria for the
named executive officers so as to increase the award payable to such persons.

       Actual  awards can range from 0% to 200% of a  participant's  base salary
depending on the level of performance achieved.  The compensation  committee may
increase or decrease an individual award to a participant,  other than the named
executive  officers,  by up to 25% of such  participant's base salary based upon
such factors and circumstances as the compensation  committee deems appropriate.
The maximum amount payable to a single  participant under the MIP, however,  may
not exceed the lesser of 200% of base salary or $4.0  million  per fiscal  year.
The  compensation  committee  must certify in writing after the end of each plan
year the awards achieved.  Except in the event of a change in control,  no award
may be payable to a participant prior to such certification. Upon the occurrence
of a change in  control,  as defined in the MIP,  the  payment of awards will be
accelerated, and all or a pro rata portion of such awards shall become payable.

       If a participant's  employment terminates during a plan year or after the
end of a plan year but prior to payment  of the award,  no award will be payable
for that plan year. If a participant's employment terminates by reason of death,
disability or retirement, however, the compensation committee has the discretion
to award

                                       21

<PAGE>



the participant a portion of the award that would  otherwise be payable.  In the
event a participant dies before  receiving the award or any previously  deferred
award,  such award will be paid to a  beneficiary  designated  in writing by the
participant or to the participant's estate if no beneficiary is designated.

       Payment of awards will be made in cash unless the  participant  elects to
defer  payment  of the  award.  A  participant  may also  elect to have all or a
portion  of his or her award,  less  withholding  taxes,  paid in Class A common
stock.  An election to receive  Class A common  stock  rather than cash does not
constitute a deferral of the award.

       Except  upon the death of a  participant,  no award under the plan may be
assigned  or  transferred  by the  participant.  The board of  directors  or the
compensation  committee may at any time terminate or amend the MIP,  except that
no amendment by the  compensation  committee may increase the amount of an award
payable to a named executive  officer for  performance  achieved during the plan
year of such  amendment  or any  previous  plan  year or allow a  member  of the
compensation  committee to be a participant  in the MIP.  Termination of the MIP
shall  be  effective  for the  plan  year  following  the  plan  year  in  which
termination occurs.

       Future  awards under the amended MIP cannot be  determined  at this time.
The awards  which would be payable for fiscal year 1999 based on  September  30,
1998  base  salaries  and  assuming  that  (i) the  Company  and its  applicable
subsidiaries  and  divisions  achieve in fiscal  1999 the same sales and pre-tax
earnings growth as achieved in 1998, (ii) the bonus award opportunities for each
participant is equivalent to those approved,  subject to stockholder approval of
the amended MIP, by the  compensation  committee for fiscal year 1999, (iii) for
those  participants  having individual  business  objectives,  such participants
achieve 50% of the bonus award opportunity  assigned to such objectives and (iv)
no discretionary  increases or decreases are made by the compensation  committee
are:  Leonard H. Lavin,  Chairman,  $551,000;  Bernice E. Lavin,  Vice Chairman,
Secretary  and  Treasurer,  $257,000;  Howard B.  Bernick,  President  and Chief
Executive  Officer,  $620,000;  Carol  L.  Bernick,  Vice  Chairman,  President,
Alberto-Culver  North America,  and Assistant  Secretary,  $287,000;  Michael H.
Renzulli,  President,  Sally Beauty Company, Inc., $655,000;  Executive Officers
Group, $2,846,000; and Non-Executive Officer Employee Group, $1,290,000.

       The board of  directors  recommends  that the  stockholders  vote FOR the
amendments to the Management Incentive Plan.


             Section 16(a) Beneficial Ownership Reporting Compliance

       Section 16(a) of the Securities Exchange Act of 1934 (the "Exchange Act")
requires  the   Company's   executive   officers,   directors  and  persons  who
beneficially  own more than 10% of a registered  class of the  Company's  equity
securities  to file  reports of  ownership  and  changes in  ownership  with the
Securities and Exchange Commission, the New York Stock Exchange and the Company.
Based solely on its review of such reports  received by it, the Company believes
that  during  fiscal year 1998 its  officers,  directors  and  greater  than 10%
beneficial owners complied with all applicable filing requirements under Section
16(a) of the Exchange Act.



                                       22

<PAGE>


                         Independent Public Accountants

       The board of directors of the Company has selected  KPMG Peat Marwick LLP
as  independent  public  accountants  for the Company for the fiscal year ending
September 30, 1999. KPMG Peat Marwick LLP has served the Company in the capacity
of independent public  accountants since 1955.  Representatives of that firm are
expected to be present at the annual meeting of stockholders with an opportunity
to make a  statement  if they so  desire,  and will be  available  to respond to
appropriate questions presented at the meeting by stockholders.

                                 Other Business

       Management  knows of no other  matters  which will be brought  before the
meeting.  However, if other matters are properly brought before the meeting, the
persons named in the enclosed proxy will vote in accordance  with their judgment
on such  matters.  For business to be properly  brought  before the meeting by a
stockholder,  notice in proper  written form must be given to the  Secretary not
less than 30 days before the meeting and  otherwise  be in  compliance  with the
Company's By-Laws.

                              Stockholder Proposals

       The  deadline  for receipt by the Company of  stockholder  proposals  for
inclusion  in the  Company's  1999  proxy  materials  is August 13,  1999.  If a
stockholder  who  intends  to  present  a  proposal  at the  annual  meeting  of
stockholders in 2000,  other than through the proxy  materials,  does not notify
the Company of the proposal on or before  October 27, 1999,  management  proxies
may use  their  discretionary  authority  to vote on the  proposal  if and  when
presented at the annual meeting  without the Company  advising in its 1999 proxy
materials  on the nature of the  proposal or how the proxies  intend to exercise
their discretion.


                      Cost and Method of Proxy Solicitation

       The cost of soliciting proxies will be borne by the Company.  In addition
to solicitation by mail,  brokerage  houses,  nominees and other  custodians and
fiduciaries will be requested to send the proxy material to their principals and
the Company will reimburse them for their reasonable expenses.

                                          By Order of the Board of Directors



                                           /s/ Bernice E. Lavin
                                           BERNICE E. LAVIN
                                           Secretary





                                       23

<PAGE>


                                   DETACH HERE

                                     PROXY
                            ALBERTO-CULVER COMPANY

                        Annual Meeting, January 28, 1999

                     Proxy Solicited by the Board of Directors

             The  undersigned  hereby  appoints  HOWARD B.  BERNICK,  WILLIAM J.
CERNUGEL  AND BERNICE E.  LAVIN,  each with power of  substitution,  to vote all
shares which the undersigned stockholder would be entitled to vote if personally
present and, if  applicable,  hereby  directs the trustee of the  Alberto-Culver
Company  Employees'   Profit-Sharing  Plan  to  vote  the  shares  of  stock  of
Alberto-Culver  Company allocated to the account of the undersigned or otherwise
which the undersigned is entitled to vote pursuant to such employee benefit plan
at the Annual Meeting of  Stockholders of  Alberto-Culver  Company to be held on
January 28, 1999, and at any adjournment thereof.



             WHEN  PROPERLY  EXECUTED,  THIS  PROXY  WILL BE VOTED IN THE MANNER
DIRECTED HEREIN BY THE UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS GIVEN, THIS
PROXY WILL BE VOTED "FOR" THE  ELECTION OF THE FOUR  NOMINEES  FOR  DIRECTOR SET
FORTH ON THE REVERSE SIDE  AND "FOR" THE AMENDMENTS  TO THE COMPANY'S MANAGEMENT
INCENTIVE PLAN AS DESCRIBED IN THE PROXY STATMENT.

SEE REVERSE SIDE      (CONTINUED AND TO BE SIGNED
                           ON REVERSE SIDE)                     SEE REVERSE SIDE
                                                               




                                                               

<PAGE>

                                  DETACH HERE




         X  PLEASE MARK
            VOTES AS IN
            THIS EXAMPLE


1. Election of Directors

Nominees: Howard B. Bernick, Bernice E. Lavin, Harold M. Visotsky and Allan B. 
Muchin

  FOR                   WITHHELD


                                      For all nominees except as noted above

2. Amendments to the Company's  Management Incentive Plan as described in the
   Proxy Statement.

  FOR                   AGAINST              ABSTAIN



3. In the discretion of the board of directors, on any other matters that may 
   properly come before the meeting.


           MARK HERE
           FOR ADDRESS
           CHANGE AND
           NOTE AT LEFT




The board of directors  recommends  a vote FOR the nominees for director  listed
hereon  and  FOR the  proposed  amendments to the Company's Management Incentive
Plan as described in the Proxy Statement.

Please sign here exactly as your name (or names)  appear on this proxy.  Persons
signing as executors, administrators, trustees, guardians or attorneys should so
indicate when signing. Where there is more than one owner, each must sign.

Signature:             Date:          Signature:               Date:


                                                                     

<PAGE>


December 11, 1998


Dear Profit Sharing Plan Participant:

The Annual Meeting of Stockholders of  Alberto-Culver  Company (Company) will be
held on January 28, 1999. The record date for determining  stockholders entitled
to vote at the meeting was December 1, 1998.  Through your participation in the
Alberto-Culver  Company  Employees'  Profit  Sharing  Plan  (Plan),  you are the
beneficial  owner of  the  Company's Class B Common Stock and have the
right to instruct the trustee of the Plan how to vote your shares.

The number of  Class B  shares in your account  appears at the top of the
enclosed  proxy  card  and  is  identified  by a  specific  suffix:  PS1  (i.e.,
Alberto-Culver  Company),  PS2  (i.e.,  Sally  Beauty  Company)  or  PS3  (i.e.,
Alberto-Culver  Puerto Rico).  If you are the  registered  shareholder of either
Class A or Class B Common  Stock  outside  of the  Plan,  these  shares  will be
identified on your proxy card by a suffix:  CLA (i.e., Class A Common Stock) and
CLB (i.e., Class B Common Stock).

Please read the enclosed Notice of Meeting and Proxy Statement carefully.
You need to mark your choices,  sign the enclosed proxy card and return the card
in the enclosed  postage-paid  envelope to the Company's transfer agent, Boston
EquiServe, Proxy Department, P.O. Box 9381, Boston, MA  02205-9381 so that the
card is received before January 26, 1999.

The trustee of the Plan will have the voting instructions of each participant in
the Plan tabulated and will vote the shares of the  participants by submitting a
final proxy card for inclusion in the tally at the Annual  Meeting.  Proxy cards
for Plan shares that are not  returned or are  returned  unsigned  will be voted
proportionally according to all other votes received by the Plan's trustee.

Sincerely,

/s/ Kent E. Madlinger
Kent E. Madlinger
Manager, Retirement & Incentive Plans




<PAGE>







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