ALBERTO CULVER CO
10-Q, 1998-02-12
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                        SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C. 20549

                                   FORM 10-Q


[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED:

                                December 31, 1997

                                      -OR-

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934


Commission File No. 1-5050


                              ALBERTO-CULVER COMPANY
              (Exact name of registrant as specified in its charter)



              Delaware                                         36-2257936
    (State or other jurisdiction of                        (I.R.S. Employer
     incorporation or organization)                        Identification No.)


                               2525 Armitage Avenue
                           Melrose Park, Illinois 60160
              (Address of principal executive offices) (Zip code)



Registrant's telephone number, including area code:   (708) 450-3000




Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days.  YES  X    NO



At December  31,  1997,  there were  23,284,741  shares of Class A common  stock
outstanding and 33,532,480 shares of Class B common stock outstanding.



                                    1

<PAGE>





                               PART  I


<TABLE>

ITEM 1.  FINANCIAL STATEMENTS


                     ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                       Consolidated Statements of Earnings
                  Three Months Ended December 31, 1997 and 1996
            (dollar amounts in thousands, except per share figures)



                                                                                         (Unaudited)
<CAPTION>
                                                                                   1997                  1996
<S>                                                                            <C>                     <C>
Net sales                                                                      $ 445,400               426,105

Costs and expenses:
     Cost of products sold                                                       218,040               215,388
     Advertising, promotion, selling and administrative                          193,897               181,587
     Interest expense, net of interest income of $763
         in 1997 and $787 in 1996                                                  2,081                 2,392

     Total costs and expenses                                                    414,018               399,367

Earnings before non-recurring gain and provision for income taxes                 31,382                26,738

Non-recurring gain (Note 5)                                                           --                15,634

Earnings before provision for income taxes (Note 5)                               31,382                42,372

Provision for income taxes (Note 5)                                               11,690                15,784

Net earnings (Note 5)                                                          $  19,692                26,588

Net earnings per share (Notes 2, 3 and 5)

     Basic                                                                     $     .35                   .48

     Diluted                                                                   $     .32                   .44

Cash dividends paid per share (Note 2)                                         $     .05                  .045


See notes to consolidated financial statements.
</TABLE>



                                                             2

<PAGE>





<TABLE>

                                          ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                                                Consolidated Balance Sheets
                                         December 31, 1997 and September 30, 1997
                                               (dollar amounts in thousands)

                                                                           (Unaudited)
<CAPTION>
                                                                          December 31,                September 30,
ASSETS                                                                          1997                         1997
<S>                                                                    <C>                            <C>
Current assets:
   Cash and cash equivalents                                             $     56,892                      76,040
   Short-term investments                                                       6,298                      11,560
   Receivables, less allowance for doubtful
      accounts ($9,485 at 12/31/97 and $9,042 at 9/30/97)                     117,106                     120,774
   Inventories (Note 4)                                                       361,746                     343,868
   Other current assets                                                        30,116                      28,017
      Total current assets                                                    572,158                     580,259
Property, plant and equipment at cost, less accumulated
   depreciation ($165,908 at 12/31/97 and $159,155 at 9/30/97)                199,655                     190,998
Goodwill, net                                                                 117,145                     114,245
Trade names and other intangible assets, net                                   68,465                      70,155
Other assets                                                                   46,008                      44,402
   Total assets                                                            $1,003,431                  $1,000,059

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
   Current maturities of long-term debt and short-term borrowings        $      4,576                       4,943
   Accounts payable                                                           158,639                     174,322
   Accrued expenses                                                           107,778                     118,447
   Income taxes                                                                18,612                      13,540
      Total current liabilities                                               289,605                     311,252

Long-term debt                                                                 48,580                      49,441
Convertible subordinated debentures                                           100,000                     100,000
Deferred income taxes                                                          27,961                      25,490
Other liabilities                                                              16,308                      16,872

Stockholders' equity (Note 2): Common stock, par value $.22 per share:
      Class A authorized 75,000,000 shares; issued 24,442,931 shares            5,378                       5,378
      Class B authorized 75,000,000 shares; issued 37,710,664 shares            8,296                       8,296
   Additional paid-in capital                                                  96,812                      91,222
   Retained earnings                                                          475,787                     458,886
   Foreign currency translation                                               (25,534)                    (22,555)
                                                                              560,739                     541,227
   Lesstreasury stock at cost (Class A common shares:  1,158,190 at 12/31/97 
      and 1,833,315 at 9/30/97; Class B common shares:
      4,178,184 at 12/31/97 and at 9/30/97)                                   (39,762)                    (44,223)
         Total stockholders' equity                                           520,977                     497,004
         Total liabilities and stockholders' equity                        $1,003,431                  $1,000,059

See notes to consolidated financial statements.
</TABLE>


                                                             3

<PAGE>




<TABLE>



                                             ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                                              Consolidated Statements of Cash Flows
                                          Three months Ended December 31, 1997 and 1996
                                                  (dollar amounts in thousands)



                                                                                                     (Unaudited)
                                                                                       1997                  1996
<CAPTION>

Cash Flows from Operating Activities:
<S>                                                                                  <C>               <C>
Net earnings                                                                          $19,692           26,588

Adjustments  to  reconcile  net  earnings  to net  cash  provided  by  operating
   activities:
     Depreciation and amortization                                                     10,035            8,942
     Non-recurring gain                                                                    --          (15,634)
     Other, net                                                                         5,316           (2,706)
     Cash effects of changes in:
       Receivables, net                                                                (1,184)           6,268
       Inventories                                                                    (17,286)          (8,888)
       Other current assets                                                               306           (1,911)
       Accounts payable and accrued expenses                                          (22,230)          (1,582)
       Income taxes                                                                     7,562           14,886
     Net cash provided by operating activities                                          2,211           25,963

Cash Flows from Investing Activities:

Short-term investments                                                                  5,262           (1,054)
Capital expenditures                                                                  (16,076)          (9,009)
Payments for purchased businesses, net of acquired companies' cash                     (7,001)          (6,215)
Proceeds from insurance settlement                                                         --           28,000
Other, net                                                                                604              866
   Net cash used by investing activities                                              (17,211)          12,588

Cash Flows from Financing Activities:

Short-term borrowings                                                                    (106)           1,831
Proceeds from long-term debt                                                              464              927
Repayments of long-term debt                                                             (311)            (302)
Cash dividends paid                                                                    (2,808)          (2,504)
Cash proceeds from exercise of stock options                                            8,884            2,850
Stock purchased for treasury                                                           (8,015)            (994)
   Net cash used by financing activities                                               (1,892)           1,808

Effect of foreign exchange rate changes on cash                                        (2,256)             368
Net increase (decrease) in cash and cash equivalents                                  (19,148)          40,727

Cash and cash equivalents at beginning of period                                       76,040           66,211

Cash and cash equivalents at end of period                                           $ 56,892          106,938

See notes to consolidated financial statements.
</TABLE>


                                                               4

<PAGE>




                        ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                    Notes to Consolidated Financial Statements


     (l)  The consolidated  financial  statements  contained in this report have
          not been  examined  by  independent  public  accountants,  except  for
          balance sheet information presented at September 30, 1997. However, in
          the opinion of the  company,  the  consolidated  financial  statements
          reflect all adjust-  ments,  which  include  only normal  adjustments,
          necessary to present fairly the data contained therein. The results of
          operations for the periods covered are not  necessarily  indicative of
          results for a full year.

     (2)  On January 23, 1997,  the company  announced a 100% stock  dividend on
          its  Class A and  Class B  outstanding  shares.  The new  shares  were
          distributed  February 20, 1997 to  shareholders of record at the close
          of business on February 3, 1997.  The stock  dividend was  distributed
          only on outstanding shares and not on shares held in the treasury. All
          share and per share  information  in this report,  except for treasury
          shares,  has been  restate to reflect  the 100%  stock  dividend.  The
          company  also  announced  on January  22, 1998 an increase in the cash
          dividend on Class A and Class B common  stock,  raising the  quarterly
          dividend  20.0% to 6 cents  per share or 24 cents  annually.  The cash
          dividend is payable  February  20, 1998 to  stockholders  of record on
          February 2, 1998.

     (3)  The company has adopted  Statement of Financial  Accounting  Standards
          ("SFAS")  No.  128,  "Earnings  Per  Share"  which  requires  the dual
          presentation  of basic and diluted  earnings per share,  replacing the
          primary  and  fully-diluted  disclosures  previously  required.  As  a
          result, all prior period earnings per share amounts have been restated
          to conform to the current  year's  presentation.  Basic  earnings  per
          share is  calculated  using the  weighted  average  of  actual  shares
          outstanding  of 56,354,000  and  55,773,000 for the three months ended
          December 31, 1997 and 1996,  respectively,  after giving effect to the
          100% stock  dividend  described in Note 2. Diluted  earnings per share
          are determined by dividing net earnings before  interest  expense (net
          of tax  benefit) on the  convertible  subordinated  debentures  by the
          weighted   average   shares   outstanding,   including   common  stock
          equivalents,  after  giving  effect  to  common  shares  to be  issued
          assuming  conversion  of the  convertible  subordinated  debentures to
          Class A common stock. Diluted weighted average shares outstanding were
          63,656,000 and 63,012,000 for the three months ended December 31, 1997
          an 1996, respectively,  after giving effect to the 100% stock dividend
          described in Note 2.



(4) Inventories consist of the following:

                                                 (in thousands)
                                           December 31,    September 30,
                                               1997             1997
                                               ----             ----

      Finished goods                       $311,180           292,441
      Work-in-process                         8,119             7,252
      Raw materials                          42,447            44,175
                                             ------            ------


                                           $361,746           343,868
                                           ========           =======


                                                             5

<PAGE>




     (5)  In the first quarter of fiscal year 1997, the company received a $28.0
          million insurance  settlement from the loss of its corporate airplane.
          The effect on the company's earnings was a non-recurring  pre-tax gain
          of $15.6  million  and an increase  in net  earnings of $9.8  million.
          Accordingly, basic earnings per share increased $0.17 and on a diluted
          basis rose $0.16.

     The  following table provides  pro-forma  information for the first quarter
          of the fiscal year  excluding the  non-recurring  gain (in  thousands,
          except per share data):
                                                   Quarter Ended December 31
                                                      1997              1996

               Pre-tax earnings                   $ 31,382            26,738
               Net earnings                       $ 19,692            16,777

               Net earnings per share:
                  Basic                             $ 0.35              0.30
                  Diluted                           $ 0.32              0.28





                                                         6

<PAGE>




ITEM  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND
FINANCIAL CONDITION

RESULTS OF OPERATIONS

FIRST QUARTER ENDED DECEMBER 31, 1997 V.S. FIRST QUARTER ENDED DECEMBER 31, 1996

The company  achieved record first quarter net sales of $445.4 million in fiscal
year 1998,  up $19.3 million or 4.5% over the  comparable  period of fiscal year
1997.  Net  earnings  for the three  months  ended  December 31, 1997 were $19.7
million or 25.9% lower than the same period of the prior year,  which included a
non-recurring  gain.  Basic  earnings  per share were 35 cents and 32 cents on a
diluted basis.

As  described  in  Note 5,  the  company  received  a  $28.0  million  insurance
settlement  from the loss of its  corporate  airplane  in the first  quarter  of
fiscal year 1997. As a result, the company  recognized a non-recurring,  pre-tax
gain  of  $15.6  million  and an  increase  to net  earnings  of  $9.8  million.
Accordingly,  last year's first  quarter basic  earnings per share  increased 17
cents while diluted earnings per share increased 16 cents.

On a pro-forma basis, net earnings before the  non-recurring  gain were a record
for the first quarter at $19.7 million, 17.4% higher than the same period of the
prior year. Pro-forma basic earnings per share were 35 cents, a 5 cents or 16.7%
increase over last year.  Pro-forma diluted earnings per share increased 4 cents
or 14.3% to 32 cents.

The following table presents net sales  information by business  segment for the
first quarter of fiscal years 1998 and 1997:

FIRST QUARTER
(dollars in millions)
                                           Fiscal Year          Dollar   Percent
Net sales:                               1998       1997        Change    Change
Consumer products:
    Alberto-Culver USA                 $106.2      107.6        (1.4)     (1.4)%
    Alberto-Culver International        112.5      112.9         (.4)      (.3)
    Total consumer products             218.7      220.5        (1.8)      (.8)
Specialty distribution - Sally          230.8      208.7        22.1      10.6
Eliminations                             (4.1)      (3.1)       (1.0)    (32.9)
                                       $445.4      426.1        19.3       4.5%


          Compared to the same period of the prior year, sales of Alberto-Culver
          USA  consumer  products  decreased  $1.4 million or 1.4% for the first
          quarter of fiscal year 1998.  The decrease was  primarily due to lower
          sales for custom label filling  operations  partially offset by higher
          sales of the  TRESemme,  Cortexx  and TCB hair care lines and St. Ives
          lotions.

          Sales of  Alberto-Culver  International  consumer products were $112.5
          million for the current  quarter,  essentially  flat when  compared to
          last  year.  Sales for the  first  quarter  of  fiscal  year 1998 were
          negatively  impacted  by the effect of  foreign  exchange  rates.  Had
          foreign exchange rates this year been the same as the first quarter of
          fiscal 1997,  Alberto-Culver  International sales would have increased
          8.1% driven by strong results in Latin America and Europe.

          The "Specialty  distribution-Sally"  business segment achieved a sales
          increase of $22.1 million or 10.6%,  reaching  $230.8 million in sales
          for the quarter ended December 31, 1997. The gain was  attributable to
          higher  sales  for  established  Sally  Beauty  Company  outlets,  the
          addition of stores  during the year and the  expansion of Sally's full
          service and foreign  operations.  At December 31,  1997,  Sally Beauty
          Company had 1,888 stores offering a full range of professional  beauty
          supplies.

          Cost of  products  sold as a percent of net sales for the three  month
          period ended  December 31, 1997 was 49.0% as compared to 50.5% for the
          first  quarter of the prior year.  The decrease was  primarily  due to
          cost  savings  and a change in  product  mix  favoring  higher  margin
          products for Alberto-Culver USA.

          Advertising,  promotion,  selling and administrative  expenses for the
          December  31,  1997  quarter  rose 6.8% or $12.3  million  versus  the
          comparable  period of the  prior  year.  The  increase  resulted  from
          additional advertising, promotion and market

                                   7


<PAGE>


          research  expenditures  for  Alberto-Culver  USA along  wited with the
          increase in the number of Sally Beauty Company stores.h higher selling
          and administrative costs associated with the increase in the number of
          Sally Beauty Company stores.

          Advertising,  promotion and market research expenditures totaled $62.1
          million for the current period versus $56.0 million for the comparable
          period of the prior year.  The  increase was  primarily  due to higher
          expenses for  Alberto-Culver  USA  including the  introduction  of new
          products.

          Interest expense was $2.8 million for the first quarter of fiscal year
          1998 versus $3.2 million for the  comparable  prior period.  The lower
          interest  expense  was  primarily   attributable  to  a  reduction  of
          outstanding  revolving debt and the effect of foreign  exchange rates.
          Interest  income was $763,000 for the quarter ended  December 31, 1997
          versus $787,000 in the prior year.

          The  provision  for income  taxes as a percentage  of earnings  before
          income taxes was 37.25% for the first quarter of fiscal years 1998 and
          1997.


FINANCIAL CONDITION

DECEMBER 31, 1997 V.S. SEPTEMBER 30, 1997


          The ratio of current assets to current liabilities was 1.98 to 1.00 at
          the end of the first  quarter of fiscal year 1998  compared to 1.86 to
          1.00 at September  30,  1997.  Working  capital of $282.6  million was
          $13.6  million  higher than the  September  30, 1997 balance of $269.0
          million primarily due to increased inventory levels and lower accounts
          payable and accrued expenses.

          Total borrowings  decreased $1.2 million during the first three months
          of fiscal  year 1998.  At  December  31,  1997,  the  company had $200
          million available under its revolving credit facility.
































                                                         8

<PAGE>









                                      PART II





ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a)     Exhibits:


        10(b)   Copy of Alberto-Culver Company Employee Stock Option Plan of
                1988, as amended.*


        10(e)   Copy of Alberto-Culver Company 1994 Stock Option Plan for Non-
                Employee Directors, as amended.*


        27      Financial Data Schedule


                *   This exhibit is a management contract or compensatory plan
                    or arrangement of the registrant.

(b)     Reports on Form 8-K:

        No report on Form 8-K was filed by the  registrant  during  the  quarter
        ended December 31, 1997.





























                                                         9

<PAGE>









                                     SIGNATURE



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.







                                  ALBERTO-CULVER COMPANY
                                       (Registrant)





                                  By:/s/ William J. Cernugel
                                  --------------------------
                                     William J. Cernugel
                                     Senior Vice President, Finance & Controller
                                    (Principal Financial Officer)
















February 10, 1998







                                   10







                                                                  Exhibit 10(b)




                            ALBERTO-CULVER COMPANY

                      EMPLOYEE STOCK OPTION PLAN OF 1988

                    (as amended through January 22, 1998)


1.  Purpose of ACSOP

          The  Alberto-Culver   Company  Employee  Stock  Option  Plan  of  1988
          (hereinafter called the "ACSOP") is intended to encourage ownership of
          the Class A common stock of Alberto-Culver Company (hereinafter called
          the  "Company")  by  eligible  key  employees  of the  Company and its
          subsidiaries  and to  provide  incentives  for  them to  make  maximum
          efforts for the success of the  business.  Options  granted  under the
          ACSOP will be non-qualified  options (not incentive options as defined
          in Section 422 of the Internal Revenue Code of 1986, as amended).

2.  Eligibility

          Key employees of the Company and its subsidiaries who perform services
          which   contribute   materially  to  the  management,   operation  and
          development of the business  ("Optionees") will be eligible to receive
          options under the ACSOP.  At their  request,  Mr. Leonard H. Lavin and
          Mrs.  Bernice E. Lavin are  ineligible  to receive  options  under the
          ACSOP.

3.  Administration

          The  Compensation  Committee of the Board of Directors of the Company,
          each of whom  shall  be a  "Non-Employee  Director,"  as that  term is
          defined under Section 16 of the  Securities  Exchange Act of 1934 (the
          "Exchange  Act")  and the rules  thereunder  (hereinafter  called  the
          "Committee")  shall  have full  power and  authority,  subject  to the
          express  provisions of the ACSOP,  to determine the purchase  price of
          the stock  covered by each option,  the Optionees to whom and the time
          or times at which options shall be granted,  the terms and  conditions
          of the  options,  including  the terms of  payment  therefor,  and the
          number of shares of stock to be covered by each option.  The Committee
          shall have full power to construe, administer and interpret the ACSOP,
          and full power to adopt such rules and  regulations  as the  Committee
          may deem  desirable  to  administer  the  ACSOP,  and no member of the
          Committee shall be liable for any action or determination made in good
          faith with respect to the ACSOP or any option thereunder.


          The  Committee  may, in its  discretion,  delegate  to a committee  of
          members of the Committee  its  authority  with respect to such matters
          under the ACSOP and options  granted  under the ACSOP as the Committee
          may specify.

4.  Number of Shares of Stock to be Offered

          The Committee may authorize from time to time the issuance pursuant to
          the ACSOP of shares not to exceed  10,400,000 of the Company's Class A
          common stock in the aggregate,  subject to adjustment  under paragraph
          10 hereof.  Such  shares of Class A common  stock  which may be issued
          pursuant  to options  granted  under the ACSOP may be  authorized  and
          unissued shares or issued and reacquired  shares as the Committee from
          time to time may  determine.  If any  option  granted  under the ACSOP
          shall terminate or be surrendered or expire unexercised in whole or in
          part, the shares of stock so released from such option may be made the
          subject of additional options granted under the ACSOP.

5.  Option Price

          The  purchase  price under each option  granted  pursuant to the ACSOP
          shall be  determined  by the  Committee but shall not be less than the
          Fair Market Value (as defined  below) of the Company's  Class A common
          stock at the time the option is  granted.  For  purposes of the ACSOP,
          "Fair  Market  Value"  shall  mean  the  average  of the  high and low
          transaction  prices of a share of Class A common  stock as reported in
          the New York Stock Exchange  Composite  Transactions on the date as of
          which such value is being determined or, if there shall be no reported
          transactions  for such  date,  on the next  preceding  date for  which
          transactions were reported.

 6. Grant of Options



<PAGE>



          No option may be granted  under the ACSOP after  January 20, 2003.  In
          addition,  the Committee may not grant to any  individual  Optionee in
          any fiscal year an option or options with respect to more than 300,000
          shares of Class A common stock.

7.  Term and Exercise of Options

          (a) Each option granted shall provide that it is not exercisable after
          the  expiration of ten (10) years from the date the option is granted,
          and each option shall be subject to the following limitations upon its
          exercise:
               (i)  Except as otherwise  provided in paragraph 11(a) hereof,  no
                    option may be exercised until the expiration of one (1) year
                    following the grant of the option.

               (ii) Except as otherwise  provided in paragraph 11(a) hereof,  on
                    the  anniversary  date of the grant of the option in each of
                    the four calendar  years  immediately  following the year of
                    the grant of the option,  the right to purchase  twenty-five
                    percent  (25%)  of the  total  number  of  shares  of  stock
                    specified in the option shall accrue to the  Optionee.  Each
                    such right to purchase such twenty-five percent (25%) may be
                    exercised, in whole or in part, at any time after such right
                    accrues and prior to the  expiration  of ten (10) years from
                    the date of the grant of the option.

          (b) Notwithstanding the foregoing, the Committee may in its discretion
          (i)  specifically  provide  at the date of grant for  another  time or
          times of exercise;  (ii) accelerate the  exercisability  of any option
          subject to such terms and conditions as the Committee  deems necessary
          and  appropriate  to  effectuate  the purpose of the ACSOP  including,
          without  limitation,  a  requirement  that the  Optionee  grant to the
          Company  an option to  repurchase  all or a portion  of the  number of
          shares acquired upon exercise of the accelerated option for their Fair
          Market  Value on the date of grant;  or (iii) at any time prior to the
          expiration or termination of any option previously granted, extend the
          term  of any  option  (including  such  options  held by  officers  or
          directors)  for  such  additional  period  as  the  Committee,  in its
          discretion, shall determine. In no event, however, shall the aggregate
          option period with respect to any option,  including the original term
          of the option and any extensions thereof, exceed ten years.

          (c) An  option  may be  exercised  by  giving  written  notice  to the
          Secretary  of the  Company  specifying  the  number  of  shares  to be
          purchased, accompanied by the full purchase price for the shares to be
          purchased either in cash, by check or by delivery of shares of Class A
          common  stock,  or by a combination  of these methods of payment.  For
          this purpose, the per share value of the Class A common stock shall be
          the Fair Market Value on the date of exercise,  as  determined  by the
          Committee.

          (d) At any time when an  Optionee is required to pay to the Company an
          amount  required to be withheld under  applicable  income tax or other
          laws in  connection  with the exercise of an option,  the Optionee may
          satisfy  this  obligation  in whole or in part by making  an  election
          ("Election")  to have the  Company  withhold  shares of Class A common
          stock  of  the  Company,  or,  if  the  Committee  so  determines,  by
          delivering shares of Class A common stock of the Company  ("Delivery")
          having a value equal to the amount required to be withheld.  The value
          of the shares to be withheld or  delivered  shall be based on the Fair
          Market Value of the Class A common stock of the Company on the date of
          exercise  (the "Tax Date").  Each Election or Delivery must be made on
          or prior to the Tax Date and shall be  irrevocable.  The Committee may
          disapprove  any Election or Delivery or may suspend or  terminate  the
          right to make Elections or Deliveries.

8.  Continuity of Employment

          (a) Each option  shall be subject to the  following in addition to the
          restrictions set forth in paragraphs 6 and 7 hereof:

               (i)  If an Optionee  dies without  having fully  exercised his or
                    her option,  the executors or  administrators  of his or her
                    estate or  legatees  or  distributees  shall  have the right
                    during a one (1) year period following his or her death (but
                    not  after the  expiration  of the term of such  option)  to
                    exercise  such  option  in  whole or in part but only to the
                    extent that the Optionee could have exercised it at the date
                    of his or her death.


               (ii) If  an  Optionee's  termination  of  employment  is  due  to
                    retirement or physical  disability,  the  Optionee's  option
                    shall   terminate   three  (3)  months   after  his  or  her
                    termination  of employment  (but not after the expiration of
                    the term of such  option) and may be  exercised  only to the
                    extent that such  Optionee  could have  exercised  it at the
                    date of his or her termination of employment.

               (iii)If an Optionee's termination of employment is for any reason
                    other than death,  retirement  or physical  disability,  the
                    Optionee's  option shall terminate upon said  termination of
                    employment  and the  Company  shall have the right  within a
                    period of one year after said  termination  of employment to
                    reacquire  at the  option  price any stock  acquired  by the
                    Optionee by exercise  of an option  within  ninety (90) days
                    prior to said termination of employment;  provided, however,
                    that if such  termination of employment  occurs  following a
                    Change in  Control  (as such term is  defined  in  paragraph
                    11(b) hereof),  the Optionee's  option shall terminate three
                    (3) months after his or her  termination of employment  (but
                    not after the expiration of the term of such option) and may
                    be exercised to the extent that such Optionee could have

<PAGE>



                    exercised  it at the  date  of his  or  her  termination  of
                    employment  and the Company shall have no right to reacquire
                    any stock acquired by the Optionee by exercise of an option.


          (b) Nothing  contained in the ACSOP or any option granted  pursuant to
          the ACSOP shall  confer upon any Optionee any right to be continued in
          the  employment of the Company or any  subsidiary or shall prevent the
          Company or any subsidiary from terminating an Optionee's employment at
          any time, with or without cause. The determination by the Committee of
          whether an authorized  leave of absence  constitutes a termination  of
          employment shall be final, conclusive and binding.

9.  Non-Transferability of Options

          An  option  granted  under  the  ACSOP  shall  not  be  assignable  or
          transferable  by such Optionee  otherwise  than by will or the laws of
          descent and  distribution,  and an option shall be exercisable  during
          the lifetime of the Optionee only by him or her. An option transferred
          by will or the laws of descent and  distribution may only be exercised
          by the legatee or distributee during the one year period following the
          Optionee's  death  and may  only be  exercised  to the  extent  it was
          exercisable by the Optionee prior to his or her death.

10. Adjustment upon Change in Stock

          Each  option  and the  number  and kind of  shares  subject  to future
          options  under the ACSOP will be adjusted,  as may be determined to be
          equitable  by the  Committee,  in the event there is any change in the
          outstanding  Class A common  stock of the Company by reason of a stock
          dividend,   recapitalization,    merger,   consolidation,    split-up,
          combination or exchange of shares,  or the like,  and the  Committee's
          determination of such adjustment provisions shall be final, conclusive
          and binding.
11. Change in Control

          (a) (1)  Notwithstanding any provision of the ACSOP, in the event of a
          Change in  Control,  all  outstanding  options  shall  immediately  be
          exercisable  in  full  and  shall  be  subject  to the  provisions  of
          paragraph  11(a)(2)  or  11(a)(3),  to the  extent  that  either  such
          paragraph is applicable.

               (2)  Notwithstanding  any provision of the ACSOP, in the event of
                    a Change in Control in connection  with which the holders of
                    shares of the Company's  Class A common stock receive shares
                    of common stock that are registered  under Section 12 of the
                    Exchange Act, all outstanding  options shall  immediately be
                    exercisable in full and there shall be substituted  for each
                    share of the Company's  Class A common stock available under
                    the  ACSOP,  whether or not then  subject to an  outstanding
                    option,  the  number  and class of shares  into  which  each
                    outstanding  share of the  Company's  Class A  common  stock
                    shall be  converted  pursuant to such Change in Control.  In
                    the event of any such  substitution,  the purchase price per
                    share of each option shall be appropriately  adjusted by the
                    Committee  or the  committee  to  which  authority  has been
                    delegated  pursuant to paragraph 3 hereof,  such adjustments
                    to be made  without an  increase in the  aggregate  purchase
                    price.

               (3)  Notwithstanding  any provision in the ACSOP, in the event of
                    a Change in Control in connection  with which the holders of
                    the  Company's  Class A common stock  receive  consideration
                    other than shares of common stock that are registered  under
                    Section 12 of the  Exchange  Act,  each  outstanding  option
                    shall be surrendered  to the Company by the holder  thereof,
                    and each such option shall  immediately  be cancelled by the
                    Company, and the holder shall receive,  within ten (10) days
                    of the occurrence of such Change in Control,  a cash payment
                    from the Company in an amount  equal to the number of shares
                    of the  Company's  Class A common stock then subject to such
                    option, multiplied by the excess, if any, of (i) the greater
                    of (A) the highest per share price  offered to  stockholders
                    of the  Company  in any  transaction  whereby  the Change in
                    Control  takes place or (B) the Fair Market Value of a share
                    of the  Company's  Class  A  common  stock  on the  date  of
                    occurrence  of the Change in Control  over (ii) the purchase
                    price  per  share  of the  Company's  Class A  common  stock
                    subject to the option.  The Company may, but is not required
                    to,  cooperate  with any person who is subject to Section 16
                    of the  Exchange  Act to  assure  that any cash  payment  in
                    accordance  with the  foregoing  to such  person  is made in
                    compliance with Section 16 of the Exchange Act and the rules
                    and regulations thereunder.

    (b) "Change in Control" means:

          (1) The occurrence of any one or more of the following events:

               (A)  The  acquisition  by any  individual,  entity  or  group  (a
                    "Person"),  including  any  "person"  within the  meaning of
                    Section   13(d)(3)  or  14(d)(2)  of  the  Exchange  Act  of
                    beneficial  ownership  within  the  meaning  of  Rule  13d-3
                    promulgated  under the  Exchange Act of both (x) 20% or more
                    of  the  combined  voting  power  of  the  then  outstanding
                    securities of the Company  entitled to vote generally in the
                    election  of  directors  (the  "Outstanding  Company  Voting
                    Securities")  and (y) combined  voting power of  Outstanding
                    Company Voting  Securities in excess of the combined  voting
                    power of the Outstanding  Company Voting  Securities held by
                    the Exempt Persons (as such term is defined in paragraph

<PAGE>



          11(c));  provided,  however, that a Change in Control shall not result
          from an acquisition of Company Voting Securities:

          (i)  directly  from the  Company,  except  as  otherwise  provided  in
          paragraph 11(b)(2)(A);

          (ii)  by the  Company,  except  as  otherwise  provided  in  paragraph
          11(b)(2)(B);

          (iii) by an Exempt Person;

          (iv) by an employee  benefit  plan (or  related  trust)  sponsored  or
          maintained  by  the  Company  or  any  corporation  controlled  by the
          Company; or

          (v)  by  any  corporation  pursuant  to a  reorganization,  merger  or
          consolidation  involving  the  Company,  if,  immediately  after  such
          reorganization,  merger  or  consolidation,  each  of  the  conditions
          described  in clauses (i) and (ii) of paragraph  11(b)(1)(C)  shall be
          satisfied.

               (B)  The cessation for any reason of the members of the Incumbent
                    Board  (as such  term is  defined  in  paragraph  11(d))  to
                    constitute  at least a majority of the Board of Directors of
                    the Company (hereinafter called the "Board").

               (C)  Approval   by  the   stockholders   of  the   Company  of  a
                    reorganization,  merger or consolidation unless, in any such
                    case,  immediately  after  such  reorganization,  merger  or
                    consolidation:

          (i) more than 60% of the combined voting power of the then outstanding
          securities  of the  corporation  resulting  from such  reorganization,
          merger or consolidation  entitled to vote generally in the election of
          directors is then beneficially owned,  directly or indirectly,  by all
          or  substantially  all of the  individuals  or  entities  who were the
          beneficial  owners  of  the  combined  voting  power  of  all  of  the
          Outstanding  Company  Voting  Securities  immediately  prior  to  such
          reorganization, merger or consolidation; and

          (ii) at least a majority of the members of the board of  directors  of
          the  corporation   resulting  from  such  reorganization,   merger  or
          consolidation  were members of the Incumbent  Board at the time of the
          execution of the initial  agreement  or action of the Board  providing
          for such reorganization, merger or consolidation.

          (D) Approval by the  stockholders  of the Company of the sale or other
          disposition of all or  substantially  all of the assets of the Company
          other than (x)  pursuant  to a tax-free  spin-off of a  subsidiary  or
          other  business  unit  of the  Company  or (y) to a  corporation  with
          respect to which, immediately after such sale or other disposition:

               (i)  more  than  60% of the  combined  voting  power  of the then
                    outstanding securities thereof entitled to vote generally in
                    the  election  of  directors  is  then  beneficially  owned,
                    directly or indirectly,  by all or substantially  all of the
                    individuals  and entities who were the beneficial  owners of
                    the combined voting power of all of the Outstanding  Company
                    Voting  Securities  immediately  prior to such sale or other
                    disposition; and

               (ii) at least a majority of the members of the board of directors
                    thereof were members of the  Incumbent  Board at the time of
                    the  execution  of the  initial  agreement  or action of the
                    Board providing for such sale or other disposition.

          (E) Approval by the  stockholders of the Company of a plan of complete
          liquidation or dissolution of the Company.

          (2) Notwithstanding the provisions of paragraph 11(b)(1):

          (A) no acquisition of Company  Voting  Securities  shall be subject to
          the exception  from the  definition of Change in Control  contained in
          clause (i) of paragraph  11(b)(1)(A) if such acquisition  results from
          the exercise of an exercise, conversion or exchange privilege unless

<PAGE>



          the security  being so exercised,  converted or exchanged was acquired
          directly from the Company; and

          (B) for  purposes  of clause  (ii) of  paragraph  11(b)(1)(A),  if any
          Person  (other  than the  Company,  an Exempt  Person or any  employee
          benefit plan (or related trust) sponsored or maintained by the Company
          or any  corporation  controlled by the Company) shall, by reason of an
          acquisition  of Company Voting  Securities by the Company,  become the
          beneficial  owner of (x) 20% or more of the  combined  voting power of
          the  Outstanding  Company Voting  Securities  and (y) combined  voting
          power of  Outstanding  Company  Voting  Securities  in  excess  of the
          combined  voting power of the  Outstanding  Company Voting  Securities
          held  by the  Exempt  Persons,  and  such  Person  shall,  after  such
          acquisition  of Company Voting  Securities by the Company,  become the
          beneficial  owner  of  any  additional   Outstanding   Company  Voting
          Securities and such beneficial  ownership is publicly announced,  such
          additional beneficial ownership shall constitute a Change in Control.

    (c) "Exempt Person" (and collectively, the "Exempt Persons") means:

               (1)  Leonard H. Lavin or Bernice E. Lavin;

               (2)  any  descendant  of Leonard H. Lavin and Bernice E. Lavin or
                    the spouse of any such descendant;

               (3)  the  estate of any of the  persons  described  in  paragraph
                    11(c)(1) or (2);

               (4)  any trust or  similar  arrangement  for the  benefit  of any
                    person described in paragraph 11(c)(1) or (2); or


               (5)  the  Lavin  Family   Foundation  or  any  other   charitable
                    organization   established   by  any  person   described  in
                    paragraph 11(c)(1) or (2).

               (d)  "Incumbent Board" means those individuals who, as of October
                    24, 1996, constitute the Board, provided that:

          (1) any individual who becomes a director of the Company subsequent to
          such date whose election,  or nomination for election by the Company's
          stockholders,  was approved  either by the vote of at least a majority
          of the directors then comprising the Incumbent Board or by the vote of
          at least a majority of the combined  voting  power of the  Outstanding
          Company Voting  Securities  held by the Exempt Persons shall be deemed
          to have been a member of the Incumbent Board; and

          (2) no  individual  who was  initially  elected as a  director  of the
          Company as a result of an actual or threatened  election  contest,  as
          such terms are used in Rule 14a-11 of Regulation 14A promulgated under
          the Exchange  Act, or any other actual or threatened  solicitation  of
          proxies or consents by or on behalf of any Person other than the Board
          or the  Exempt  Persons  shall be  deemed to have been a member of the
          Incumbent Board.

12. Amendment and Discontinuance

          The Board,  without further approval of the stockholders,  may, at any
          time and from time to time,  suspend or discontinue the ACSOP in whole
          or in part or amend the ACSOP in such  respects  as the Board may deem
          proper  and  in  the  best  interests  of  the  Company  or as  may be
          advisable, provided, however, that no suspension or amendment shall be
          made which would:

               (i)  Adversely  affect or impair  any option  previously  granted
                    under the ACSOP without the consent of the Optionee, or

               (ii) Except as  specified  in  paragraph  10,  increase the total
                    number of shares for which  options may be granted under the
                    ACSOP or decrease the minimum  price at which options may be
                    granted under the ACSOP.

13. Effective Date



<PAGE>



          The ACSOP,  as amended,  has been adopted and  authorized by the Board
          for  submission to the  stockholders  of the Company.  If the ACSOP is
          approved  by  the  affirmative   vote  of  a  majority  of  the  votes
          attributable to the outstanding  shares of the Company's common stock,
          it shall be deemed to have become  effective on October 27, 1994,  the
          date of adoption by the Board, subject to stockholder approval.





                                                        Exhibit 10 (e)

                          1994 STOCK OPTION PLAN
                         FOR NON-EMPLOYEE DIRECTORS

                    (as amended through January 22, 1998)

                           --------------------


          1. Purpose.  The  principal  purpose of the 1994 Stock Option Plan for
          Non-Employee   Directors   (the   "Director   Plan")  is  to   benefit
          Alberto-Culver   Company  (the  "Company")  and  its  subsidiaries  by
          offering its non- employee  directors an opportunity to become holders
          of the Company's  Class A common stock,  par value $.22 per share,  in
          order to enable them to represent the viewpoint of other  stockholders
          of the Company  more  effectively  and to  encourage  them to continue
          serving as directors of the Company.

          2.  Administration.  The Director  Plan shall be  administered  by the
          Board of Directors,  whose  interpretation of the terms and provisions
          of the Director Plan shall be final and conclusive.

          3. Eligibility. Options shall be granted under this Director Plan only
          to members of the Board of Directors who are not officers or employees
          of the Company or any of its subsidiaries.

          4. Granting of Options.
               (a)  An option to purchase  7,500  shares of Class A common stock
                    from the Company shall be automatically granted by the Board
                    of  Directors,  without  further  action  required,  to each
                    director of the Company upon his or her initial  election or
                    appointment  as a director of the Company and to each person
                    who is an incumbent  director on October 27, 1994;  provided
                    such  director  is  eligible at that time under the terms of
                    Paragraph 3 of this Director  Plan,  and provided,  further,
                    that no person  shall be granted  more than one such  option
                    pursuant to this  Director  Plan.  An  aggregate  of 210,000
                    shares shall be available  under this  Director  Plan.  Such
                    number  of  shares,  and the  number of  shares  subject  to
                    options  outstanding  under  this  Director  Plan,  shall be
                    subject in all cases to  adjustment as provided in Paragraph
                    10. No option  shall be  granted  under this  Director  Plan
                    subsequent to October 27, 2004.

               (b)  Shares  subject  to  options  may  be  made  available  from
                    unissued or treasury  shares of stock.  Notwithstanding  the
                    provisions of  subparagraph  4(a), any shares  released from
                    any  unexercised  or expired  options may be made subject to
                    additional options granted under this Director Plan.

               (c)  Nothing  contained  in this  Director  Plan or in any option
                    granted  pursuant  hereto  shall in itself  confer  upon any
                    optionee any right to continue  serving as a director of the
                    Company or  interfere in any way with any right of the Board
                    of Directors or  stockholders  of the Company to remove such
                    director  pursuant to the  certificate of  incorporation  or
                    by-laws of the Company or applicable law.

          5. Option Price.  Subject to adjustment under Paragraph 10, the option
          price  shall  be the Fair  Market  Value  (as  defined  below)  of the
          Company's Class A common stock on the date the option is granted.  For
          purposes of the  Director  Plan,  "Fair  Market  Value" shall mean the
          average of the high and low  transaction  prices of a share of Class A
          common  stock as  reported  in the New York Stock  Exchange  Composite
          Transactions  on the date as of which such  value is being  determined
          or, if there shall be no reported  transactions  for such date, on the
          next preceding date for which transactions were reported.

          6.  Duration of Options,  Increments  and  Extensions.  Subject to the
          provisions of Paragraph 8, each option shall be for a term of ten (10)
          years.  Subject to the  provisions  of Paragraph 11, each option shall
          become  exercisable  with respect to 25% of the total number of shares
          one year after the date of grant and with respect to an additional 25%
          at  the  end  of  each  twelve-month   period  thereafter  during  the
          succeeding three years.

          7.  Exercise of Option.  An option may be exercised by giving  written
          notice to the Company,  attention  of the  Secretary,  specifying  the
          number of shares of Class A common stock to be purchased,  accompanied
          by the full purchase price for such number of shares,  either in cash,
          by check,  or in shares of Class A common  stock,  or by a combination
          thereof.  The per share value of the Class A common stock delivered in
          payment  of the option  price  shall be the Fair  Market  Value of the
          Class A common stock on the date of exercise.

<PAGE>




          8. Termination - Exercise Thereafter.

               (a)  If an optionee  dies without  having fully  exercised his or
                    her option,  the executors or  administrators  of his or her
                    estate or  legatees  or  distributees  shall  have the right
                    during a one (1) year period following his or her death (but
                    not  after the  expiration  of the term of such  option)  to
                    exercise  such  option  in  whole or in part but only to the
                    extent that the optionee  could have exercised the option at
                    the date of his or her death.

               (b)  If any optionee  resigns from the Board of Directors  due to
                    physical  disability or retirement,  the  optionee's  option
                    shall   terminate   three  (3)  months   after  his  or  her
                    resignation  (but not  after the  expiration  of the term of
                    such  option) and may be  exercised  only to the extent that
                    such optionee could have exercised the option at the date of
                    his or her resignation.

               (c)  If the optionee  resigns from the Board of Directors for any
                    other reason other than physical  disability or  retirement,
                    the optionee's option shall terminate upon said resignation;
                    provided, however, that if such resignation occurs following
                    a Change in Control  (as such term is  defined in  paragraph
                    11(b) hereof),  the optionee's  option shall terminate three
                    (3) months after his or her  resignation  (but not after the
                    expiration  of the term of such option) and may be exercised
                    to the extent that such optionee  could have exercised it at
                    the date of his or her resignation.

          9.  Non-Transferability of Options. No option shall be transferable by
          the  optionee  otherwise  than  by will or the  laws  of  descent  and
          distribution,   and  each  option  shall  be  exercisable   during  an
          optionee's lifetime only by the optionee.

          10.  Adjustment  upon Change in Stock.  Each option and the number and
          kind of shares  subject to future options under the Director Plan will
          be  adjusted,  as may be  determined  to be  equitable by the Board of
          Directors, in the event there is any change in the outstanding Class A
          common   stock  of  the  Company  by  reason  of  a  stock   dividend,
          recapitalization,  merger,  consolidation,  split-up,  combination  or
          exchange  of  shares,   or  the  like,  and  the  Board  of  Directors
          determination of such adjustment provisions shall be final, conclusive
          and binding.
          11. Change in Control

               (a)  (1)  Notwithstanding  any provision of the Director Plan, in
                    the event of a Change in Control,  all  outstanding  options
                    shall  immediately  be  exercisable  in full  and  shall  be
                    subject to the provisions of paragraph 11(a)(2) or 11(a)(3),
                    to the extent that either such paragraph is applicable.


               (2)  Notwithstanding  any provision of the Director  Plan, in the
                    event of a Change in  Control in  connection  with which the
                    holders  of shares  of the  Company's  Class A common  stock
                    receive  shares of common  stock that are  registered  under
                    Section  12 of the  Securities  Exchange  Act of  1934  (the
                    "Exchange Act"), all outstanding  options shall  immediately
                    be exercisable  in full and there shall be  substituted  for
                    each share of the Company's  Class A common stock  available
                    under the Director  Plan,  whether or not then subject to an
                    outstanding  option,  the  number  and class of shares  into
                    which each outstanding share of the Company's Class A common
                    stock shall be converted pursuant to such Change in Control.
                    In the event of any such  substitution,  the purchase  price
                    per share of each option shall be appropriately  adjusted by
                    the Board of Directors,  such adjustments to be made without
                    an increase in the aggregate purchase price.

               (3)  Notwithstanding  any provision in the Director  Plan, in the
                    event of a Change in  Control in  connection  with which the
                    holders  of the  Company's  Class  A  common  stock  receive
                    consideration  other  than  shares of common  stock that are
                    registered  under  Section  12 of  the  Exchange  Act,  each
                    outstanding  option shall be  surrendered  to the Company by
                    the holder thereof,  and each such option shall  immediately
                    be cancelled by the Company,  and the holder shall  receive,
                    within  ten (10) days of the  occurrence  of such  Change in
                    Control,  a cash payment from the Company in an amount equal
                    to the  number  of shares  of the  Company's  Class A common
                    stock then subject to such option, multiplied by the excess,
                    if any,  of (i) the  greater  of (A) the  highest  per share
                    price  offered  to   stockholders  of  the  Company  in  any
                    transaction whereby the Change in Control takes place or (B)
                    the Fair Market  Value of a share of the  Company's  Class A
                    common  stock on the date of  occurrence  of the  Change  in
                    Control  over  (ii)  the  purchase  price  per  share of the
                    Company's  Class A common stock  subject to the option.  The
                    Company  may, but is not  required  to,  cooperate  with any
                    person who is subject to Section 16 of the  Exchange  Act to
                    assure  that  any  cash  payment  in  accordance   with  the
                    foregoing to such person is made in compliance  with Section
                    16 of  the  Exchange  Act  and  the  rules  and  regulations
                    thereunder.

    (b)  "Change in Control" means:

          (1) The occurrence of any one or more of the following events:


<PAGE>



          (A) The acquisition by any  individual,  entity or group (a "Person"),
          including  any  "person"  within the  meaning of Section  13(d)(3)  or
          14(d)(2)  of the  Exchange  Act of  beneficial  ownership  within  the
          meaning of Rule 13d-3  promulgated  under the Exchange Act of both (x)
          20% or more of the  combined  voting  power  of the  then  outstanding
          securities of the Company  entitled to vote  generally in the election
          of directors (the  "Outstanding  Company Voting  Securities")  and (y)
          combined  voting power of  Outstanding  Company  Voting  Securities in
          excess of the combined voting power of the Outstanding  Company Voting
          Securities  held by the  Exempt  Persons  (as such term is  defined in
          paragraph 11(c));  provided,  however,  that a Change in Control shall
          not result from an acquisition of Company Voting Securities:

               (i)  directly from the Company,  except as otherwise  provided in
                    paragraph 11(b)(2)(A);

               (ii) by the Company,  except as  otherwise  provided in paragraph
                    11(b)(2)(B);

               (iii) by an Exempt Person;

               (iv) by an employee  benefit plan (or related trust) sponsored or
                    maintained by the Company or any  corporation  controlled by
                    the Company; or

               (v)  by any corporation  pursuant to a reorganization,  merger or
                    consolidation  involving the Company,  if, immediately after
                    such  reorganization,  merger or consolidation,  each of the
                    conditions  described  in clauses (i) and (ii) of  paragraph
                    11(b)(1)(C) shall be satisfied.

          (B) The cessation for any reason of the members of the Incumbent Board
          (as such term is defined in paragraph  11(d)) to constitute at least a
          majority of the Board of Directors.

          (C) Approval by the  stockholders of the Company of a  reorganization,
          merger or consolidation  unless,  in any such case,  immediately after
          such reorganization, merger or consolidation:

               (i)  more  than  60% of the  combined  voting  power  of the then
                    outstanding  securities of the  corporation  resulting  from
                    such  reorganization,  merger or  consolidation  entitled to
                    vote   generally  in  the  election  of  directors  is  then
                    beneficially  owned,  directly  or  indirectly,  by  all  or
                    substantially  all of the  individuals  or entities who were
                    the beneficial owners of the combined voting power of all of
                    the Outstanding Company Voting Securities  immediately prior
                    to such reorganization, merger or consolidation; and

               (ii) at least a majority of the members of the board of directors
                    of  the  corporation  resulting  from  such  reorganization,
                    merger or consolidation  were members of the Incumbent Board
                    at the time of the  execution  of the initial  agreement  or
                    action  of  the  Board  of  Directors   providing  for  such
                    reorganization, merger or consolidation.

          (D) Approval by the  stockholders  of the Company of the sale or other
          disposition of all or  substantially  all of the assets of the Company
          other than (x)  pursuant  to a tax-free  spin-off of a  subsidiary  or
          other  business  unit  of the  Company  or (y) to a  corporation  with
          respect to which, immediately after such sale or other disposition:

               (i)  more  than  60% of the  combined  voting  power  of the then
                    outstanding securities thereof entitled to vote generally in
                    the  election  of  directors  is  then  beneficially  owned,
                    directly or indirectly,  by all or substantially  all of the
                    individuals  and entities who were the beneficial  owners of
                    the combined voting power of all of the Outstanding  Company
                    Voting  Securities  immediately  prior to such sale or other
                    disposition; and

<PAGE>



               (ii) at least a majority of the members of the board of directors
                    thereof were members of the  Incumbent  Board at the time of
                    the  execution  of the  initial  agreement  or action of the
                    Board  of  Directors   providing  for  such  sale  or  other
                    disposition.

          (E) Approval by the  stockholders of the Company of a plan of complete
          liquidation or dissolution of the Company.

          (2) Notwithstanding the provisions of paragraph 11(b)(1):

               (A)  no acquisition of Company Voting Securities shall be subject
                    to the  exception  from the  definition of Change in Control
                    contained  in clause (i) of  paragraph  11(b)(1)(A)  if such
                    acquisition  results  from  the  exercise  of  an  exercise,
                    conversion or exchange  privilege  unless the security being
                    so exercised,  converted or exchanged was acquired  directly
                    from the Company; and

               (B)  for purposes of clause (ii) of paragraph 11(b)(1)(A), if any
                    Person  (other  than the  Company,  an Exempt  Person or any
                    employee  benefit  plan  (or  related  trust)  sponsored  or
                    maintained by the Company or any  corporation  controlled by
                    the Company)  shall,  by reason of an acquisition of Company
                    Voting  Securities  by the  Company,  become the  beneficial
                    owner of (x) 20% or more of the combined voting power of the
                    Outstanding  Company  Voting  Securities  and  (y)  combined
                    voting power of  Outstanding  Company  Voting  Securities in
                    excess  of the  combined  voting  power  of the  Outstanding
                    Company Voting  Securities held by the Exempt  Persons,  and
                    such Person shall,  after such acquisition of Company Voting
                    Securities by the Company,  become the  beneficial  owner of
                    any additional  Outstanding  Company  Voting  Securities and
                    such  beneficial  ownership  is  publicly  announced,   such
                    additional beneficial ownership shall constitute a Change in
                    Control.

    (c) "Exempt Person" (and collectively, the "Exempt Persons") means:

          (1) Leonard H. Lavin or Bernice E. Lavin;

          (2) any  descendant  of Leonard  H. Lavin and  Bernice E. Lavin or the
          spouse of any such descendant;

          (3) the estate of any of the persons  described in paragraph  11(c)(1)
          or (2);

          (4) any trust or  similar  arrangement  for the  benefit of any person
          described in paragraph 11(c)(1) or (2); or

          (5) the Lavin Family  Foundation or any other charitable  organization
          established by any person described in paragraph  11(c)(1) or (2). (d)
          "Incumbent Board" means those individuals who, as of October 24, 1996,
          constitute the Board of Directors, provided that:

          (1) any individual who becomes a director of the Company subsequent to
          such date whose election,  or nomination for election by the Company's
          stockholders,  was approved  either by the vote of at least a majority
          of the directors then comprising the Incumbent Board or by the vote of
          at least a majority of the combined  voting  power of the  Outstanding
          Company Voting  Securities  held by the Exempt Persons shall be deemed
          to have been a member of the Incumbent Board; and

          (2) no  individual  who was  initially  elected as a  director  of the
          Company as a result of an actual or threatened  election  contest,  as
          such terms are used in Rule 14a-11 of Regulation 14A promulgated under
          the Exchange  Act, or any other actual or threatened  solicitation  of
          proxies or consents by or on behalf of any Person other than the Board
          of  Directors  or the  Exempt  Persons  shall be deemed to have been a
          member of the Incumbent Board.

<PAGE>



          12.  Amendment of Director  Plan.  The Board of Directors may amend or
          discontinue this Director Plan at any time; provided, however, that no
          such amendment or discontinuance shall (i) change or impair any option
          previously granted without the consent of the optionee,  (ii) increase
          the maximum  number of shares  which may be  purchased by all eligible
          directors  pursuant to this Director  Plan,  (iii) change the purchase
          price,  or  (iv)  change  the  option  period  or  increase  the  time
          limitations on the grant of options.

          13. Effective Date. This Director Plan has been adopted and authorized
          by the Board of Directors for  submission to the  stockholders  of the
          Company.  If this Director Plan is approved by the affirmative vote of
          the holders of a majority of the voting stock of the Company voting in
          person or by proxy at a duly held stockholders'  meeting,  it shall be
          deemed to have  become  effective  on October  27,  1994,  the date of
          adoption by the Board of Directors.  Options may be granted under this
          Director  Plan prior,  but subject,  to the approval of this  Director
          Plan by  stockholders  of the Company and, in each such case, the date
          of grant shall be determined without reference to the date of approval
          of this Director Plan by the stockholders of the Company.


<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>

                                                                    Exhibit 27



                       ALBERTO-CULVER COMPANY AND SUBSIDIARIES
                                 Financial Data Schedule
                           Three Months Ended December 31, 1997
                                     (in thousands)

          This schedule  contains summary financial  information  extracted from
          the  consolidated  balance  sheet  as of  December  31,  1996  and the
          consolidated statement of earnings for the three months ended December
          31,  1997  and is  qualified  in its  entirety  by  reference  to such
          financial statements.

</LEGEND>
<CIK>                                        0000003327
<NAME>                                       Alberto-Culver
<MULTIPLIER>                                 1,000
<CURRENCY>                                   US Dollars
       
<S>                                         <C>
<PERIOD-TYPE>                                12-MOS
<FISCAL-YEAR-END>                            Sep-30-1997
<PERIOD-START>                               Oct-1-1997
<PERIOD-END>                                 Dec-31-1997
<EXCHANGE-RATE>                              1.00                                        
<CASH>                                          56,892
<SECURITIES>                                     6,298
<RECEIVABLES>                                  126,591
<ALLOWANCES>                                     9,485
<INVENTORY>                                    361,746
<CURRENT-ASSETS>                               572,158
<PP&E>                                         365,563
<DEPRECIATION>                                 165,908
<TOTAL-ASSETS>                               1,003,431
<CURRENT-LIABILITIES>                          289,605
<BONDS>                                        148,580
                                0
                                          0
<COMMON>                                        13,674
<OTHER-SE>                                     507,303
<TOTAL-LIABILITY-AND-EQUITY>                 1,003,431

<SALES>                                        445,400
<TOTAL-REVENUES>                               445,400
<CGS>                                          218,040
<TOTAL-COSTS>                                  218,040

<OTHER-EXPENSES>                               195,978
<LOSS-PROVISION>                                 1,619
<INTEREST-EXPENSE>                               2,844
<INCOME-PRETAX>                                 31,382
<INCOME-TAX>                                    11,690
<INCOME-CONTINUING>                             19,692
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0

<NET-INCOME>                                    19,692
<EPS-PRIMARY>                                      .35
<EPS-DILUTED>                                      .32
        

</TABLE>


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