ALBERTO CULVER CO
10-Q, 1999-02-12
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                  SECURITIES AND EXCHANGE COMMISSION
                         Washington, D.C. 20549

                              FORM 10-Q


[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED:

                          December 31, 1998

                                 -OR-

[   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934


Commission File No. 1-5050


                    ALBERTO-CULVER COMPANY 
     (Exact name of registrant as specified in its charter)



            Delaware                                           36-2257936   
  (State or other jurisdiction of                           (I.R.S. Employer
   incorporation or organization)                            Identification No.)


        2525 Armitage Avenue
      Melrose Park, Illinois                 60160 
 (Address of principal executive offices) (Zip code)


Registrant's telephone number, including area code:   (708) 450-3000




Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days. YES X NO

At  December 31, 1998,  there were 23,873,087 shares of  Class A common stock
outstanding and 33,147,471 shares of Class B common stock outstanding.



                                                            1

<PAGE>





                                                             PART  I


ITEM 1.  FINANCIAL STATEMENTS
<TABLE>
<CAPTION>


                                        ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                                            Consolidated Statements of Earnings
                                       Three Months Ended December 31, 1998 and 1997
                                  (dollar amounts in thousands, except per share figures)



                                                                                         (Unaudited)                
                                                                                   1998                  1997   
<S>                                                                             <C>                    <C>   

Net sales                                                                       $464,551               445,400

Costs and expenses:
     Cost of products sold                                                       228,757               218,040
     Advertising, promotion, selling and administrative                          203,830               193,897
     Interest expense, net of interest income of $726
         in 1998 and $763 in 1997                                                  2,526                 2,081
                                                                                --------              --------

     Total costs and expenses                                                    435,113               414,018
                                                                                --------              --------

Earnings before provision for income taxes                                        29,438                31,382

Provision for income taxes                                                        10,818                11,690
                                                                                --------              --------

Net earnings  (Note 4)                                                          $ 18,620                19,692
                                                                                ========              ========

Net earnings per share (Note 3)

     Basic                                                                  $        .33                   .35
                                                                            ============          ============

     Diluted                                                                $        .32                   .32
                                                                            ============          ============

Cash dividends paid per share (Note 2)                                      $        .06                   .05
                                                                            ============          ============


See notes to consolidated financial statements.
</TABLE>



                                                             2

<PAGE>


<TABLE>
<CAPTION>



                                          ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                                                Consolidated Balance Sheets
                                         December 31, 1998 and September 30, 1998
                                   (dollar amounts in thousands, except per share data)

                                                                           (Unaudited)
                                                                            December 31,                September 30,
ASSETS                                                                          1998                       1998        
- ------                                                                 -----------------           -------------------
<S>                                                                        <C>                         <C>    

Current assets:
   Cash and cash equivalents                                               $   45,720                      72,395
   Short-term investments                                                         909                         910
   Receivables, less allowance for doubtful
      accounts ($9,848 at 12/31/98 and $10,868 at 9/30/98)                    128,485                     129,063
   Inventories (Note 5)                                                       375,694                     369,204
   Other current assets                                                        19,824                      19,993 
                                                                           -----------                 -----------
      Total current assets                                                    570,632                     591,565 
                                                                           -----------                 -----------
Property, plant and equipment at cost, less accumulated
   depreciation ($189,397 at 12/31/98 and $184,932 at 9/30/98)                223,437                     223,476
Goodwill, net                                                                 136,670                     137,599
Trade names and other intangible assets, net                                   65,953                      67,158
Other assets                                                                   52,213                      48,386 
                                                                           -----------                 -----------
   Total assets                                                            $1,048,905                   1,068,184 
                                                                           ===========                 ===========

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
   Current maturities of long-term debt and short-term borrowings          $    3,521                       3,238
   Accounts payable                                                           163,010                     177,564
   Accrued expenses                                                            96,791                     112,015
   Income taxes                                                                24,114                      20,808 
                                                                           -----------                 -----------
      Total current liabilities                                               287,436                     313,625 
                                                                           -----------                 -----------

Long-term debt                                                                170,544                     171,760
Deferred income taxes                                                          27,576                      28,260
Other liabilities                                                              19,600                      20,548

Stockholders' equity (Note 3): Common stock, par value $.22 per share:
      Class A authorized 75,000,000 shares; issued 30,612,798 shares            6,735                       6,735
      Class B authorized 75,000,000 shares; issued 37,710,665 shares            8,296                       8,296
   Additional paid-in capital                                                 192,250                     192,610
   Retained earnings                                                          543,923                     528,733
   Foreign currency translation                                               (28,499)                    (28,131)
                                                                           -----------                 -----------
                                                                              722,705                     708,243
   Less treasury stock at cost (Class A common shares: 6,739,711 at
   12/31/98 and 6,549,947 at 9/30/98; Class B common shares:
   4,563,184 at 12/31/98 and 9/30/98)                                        (178,956)                   (174,252)
                                                                           -----------                 -----------
         Total stockholders' equity                                           543,749                     533,991 
                                                                           -----------                 -----------
         Total liabilities and stockholders' equity                        $1,048,905                   1,068,184 
                                                                           ===========                 ===========

See notes to consolidated financial statements.
</TABLE>


                                                             3

<PAGE>



<TABLE>
<CAPTION>



                     ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                      Consolidated Statements of Cash Flows
                  Three Months Ended December 31, 1998 and 1997
                          (dollar amounts in thousands)



                                                                                              (Unaudited)              
                                                                                       1998               1997  

Cash Flows from Operating Activities:
<S>                                                                                   <C>             <C>    
Net earnings                                                                          $18,620           19,692

Adjustments to reconcile net earnings to net cash  provided 
 (used) by operating activities:
     Depreciation and amortization                                                     10,275           10,035
     Other, net                                                                         1,274            5,316
     Cash effects of changes in (exclusive of acquisitions):
       Receivables, net                                                                  (397)          (1,184)
       Inventories                                                                     (7,312)         (17,286)
       Other current assets                                                            (1,274)             306
       Accounts payable and accrued expenses                                          (28,526)         (22,230)
       Income taxes                                                                     3,363            7,562 
                                                                                      --------        ---------
     Net cash provided (used) by operating activities                                  (3,977)           2,211 
                                                                                      --------        ---------

Cash Flows from Investing Activities:

Short-term investments                                                                      1            5,262
Capital expenditures                                                                   (9,640)         (16,076)
Payments for purchased businesses, net of acquired companies' cash                     (3,750)          (7,001)
Other, net                                                                                677              604 
                                                                                      --------        ---------
   Net cash used by investing activities                                              (12,712)         (17,211)
                                                                                      --------        ---------

Cash Flows from Financing Activities:

Short-term borrowings                                                                     978             (106)
Proceeds from long-term debt                                                              378              464
Repayments of long-term debt                                                           (1,039)            (311)
Cash dividends paid                                                                    (3,429)          (2,808)
Cash proceeds from exercise of stock options                                            1,573            8,884
Stock purchased for treasury                                                           (7,948)          (8,015)
                                                                                       -------        ---------
   Net cash used by financing activities                                               (9,487)         (1,892) 
                                                                                       -------        ---------

Effect of foreign exchange rate changes on cash                                          (499)         (2,256) 
                                                                                      --------        ---------
Net decrease in cash and cash equivalents                                             (26,675)        (19,148)

Cash and cash equivalents at beginning of period                                       72,395           76,040 
                                                                                      --------        ---------

Cash and cash equivalents at end of period                                            $45,720           56,892 
                                                                                      ========        =========

See notes to consolidated financial statements.
</TABLE>


                                                               4

<PAGE>



               ALBERTO-CULVER COMPANY AND SUBSIDIARIES

              Notes to Consolidated Financial Statements


(l)   The consolidated  financial  statements  contained in this report have not
      been examined by independent public accountants,  except for balance sheet
      information  presented at September 30, 1998.  However,  in the opinion of
      the  company,   the   consolidated   financial   statements   reflect  all
      adjustments,  which include only normal adjustments,  necessary to present
      fairly the data  contained  therein.  The  results of  operations  for the
      periods covered are not necessarily indicative of results for a full year.

(2)   On January  28,  1999,  the  company  announced  an  increase  in the cash
      dividend  on  Class A and  Class B common  stock,  raising  the  quarterly
      dividend  8.3% to 6.5  cents  per  share  or 26 cents  annually.  The cash
      dividend  is  payable  February  20,  1999 to  stockholders  of  record on
      February 8, 1999.

(3)   Basic earnings per share is calculated using the weighted average of act-
      ual shares outstanding of 57,082,000 and 56,354,000 for the three months
      ended December 31, 1998 and 1997, respectively.

      Diluted  earnings per share are determined by dividing net earnings before
      interest  expense  (net of tax  benefit) on the  convertible  subordinated
      debentures by the weighted  average shares  outstanding,  including common
      stock  equivalents,  after  giving  effect to  common  shares to be issued
      assuming conversion of the convertible  subordinated debentures to Class A
      common stock.  The convertible  subordinated  debentures were converted in
      July, 1998.  Diluted  weighted average shares  outstanding were 57,969,000
      and  63,656,000  for the three  months  ended  December 31, 1998 and 1997,
      respectively.

      The  following  table  provides  a  reconciliation  of basic  and  diluted
earnings per share (in thousands):

                          Three Month Ended December 31
                                                      1998             1997

      Net earnings                                  $18,620           19,692
      Interest expense on convertible 
           subordinated debentures,
           net of tax benefit                            --              910
                                                    -------           ------
      Diluted net earnings                          $18,620           20,602
                                                    =======           ======

      Weighted average shares                        57,082           56,354
           outstanding--basic
      Effect of dilutive securities:
           Assumed conversion of
              subordinated debentures                    --            6,178
           Assumed exercise of
              stock options                             812            1,124
           Other                                         75               --
      Weighted average shares                                               
                                                    -------           ------
           outstanding--diluted                      57,969           63,656
                                                    =======           ======




                                                         5

<PAGE>




                  ALBERTO-CULVER COMPANY AND SUBSIDIARIES

            Notes to Consolidated Financial Statements (Continued)


(4)   Effective  the first  quarter of fiscal  year 1999,  the  company  adopted
      Statement of Financial  Accounting  Standards ("SFAS") No. 130, "Reporting
      Comprehensive  Income",  which  establishes  rules  for the  reporting  of
      comprehensive income and its components.  Comprehensive income consists of
      net earnings and foreign currency  translation  adjustments as follows (in
      thousands):

                                               Three Months Ended December 31
                                                   1998             1997

      Net earnings                              $18,620            19,692

      Other comprehensive income
         adjustments:
        Foreign currency translation               (368)           (2,979)
                                                   ----            ------ 
      Comprehensive income                      $18,252            16,713 
                                               ========           =======

(5) Inventories consist of the following:

                                                   (in thousands)              
                                              December 31,       September 30,
                                                1998                1998       
                                            --------------    --------------
                 Finished goods                $329,399           325,769
                 Work-in-process                  6,753             6,119
                 Raw materials                   39,542            37,316
                                             -------------    --------------

                                               $375,694           369,204
                                             =============    ==============



                                                             6

<PAGE>




ITEM  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AN
FINANCIAL CONDITION

RESULTS OF OPERATIONS

First Quarter Ended December 31, 1998 v.s. First Quarter Ended December 31, 1997

The company  achieved record first quarter net sales of $464.6 million in fiscal
year 1999,  up $19.2 million or 4.3% over the  comparable  period of fiscal year
1998.  Net  earnings  for the three  months  ended  December 31, 1998 were $18.6
million or 5.4% lower than the same period of the prior year. Basic earnings per
share were 33 cents and 32 cents on a diluted basis.

The following table presents net sales  information by business  segment for the
first quarter of fiscal years 1999 and 1998:

FIRST QUARTER
(dollars in millions)
                                         Fiscal Year       Dollar      Percent
Net sales:                            1999       1998      Change      Change
- ----------                          ------     ------      ------      ------

Alberto-Culver North America         $111.4      115.9      (4.5)      (3.9)%
Alberto-Culver International          101.5      102.8      (1.3)      (1.3)
Specialty distribution - Sally        255.3      230.8      24.5       10.6
Eliminations                           (3.6)      (4.1)      0.5       13.2
                                     ------     ------    ------
                                     $464.6      445.4      19.2       4.3%
                                     ======     ======    ======


Compared  to the same period of the prior year,  sales of  Alberto-Culver  North
America ("North  America")  decreased $4.5 million or 3.9% for the first quarter
of fiscal year 1999.  The decrease was  primarily  due to lower sales for custom
label filling  operations  and lower sales of the TRESemme and Cortexx hair care
lines.

Sales of Alberto-Culver International  ("International") were $101.5 million for
the  current  quarter,  down 1.3%  compared  to last  year.  Sales for the first
quarter of fiscal  year 1999 were  negatively  impacted by the effect of foreign
exchange rates.  Had foreign exchange rates this year been the same as the first
quarter of fiscal 1998, Alberto-Culver  International sales would have increased
1.6% driven by strong results in Latin America and Asia Pacific.

The "Specialty distribution-Sally" business segment achieved a sales increase of
$24.5 million or 10.6%,  reaching  $255.3 million in sales for the quarter ended
December 31, 1998.  The gain was  attributable  to higher sales for  established
Sally Beauty  Company  outlets,  the addition of stores  during the year and the
expansion of Sally's full service and foreign operations.  At December 31, 1998,
Sally  Beauty  Company had 2,045  stores  offering a full range of  professional
beauty supplies.

Cost of products sold as a percent of net sales for the three month period ended
December  31, 1998 was 49.2% as  compared to 49.0% for the first  quarter of the
prior  year.  The  increase  was  primarily  due to the  growth of Sally  Beauty
Company, which has a relatively higher cost of goods sold percentage.

Advertising,  promotion,  selling  and  administrative  expenses  for the  first
quarter of fiscal  year 1999 rose 5.1% or $9.9  million  versus  the  comparable
period  of the prior  year.  The  increase  resulted  from  higher  selling  and
administrative  costs associated with the increase in the number of Sally Beauty
Company stores along with additional advertising,  promotion and market research
expenditures  for North America and  International.  Advertising,  promotion and
market research expenditures totaled $65.0 million for the current period versus
$62.1 million for the comparable period of the prior year.

Interest  expense  was $3.3  million  for the first  quarter of fiscal year 1999
versus $2.8 million for the comparable prior period. The higher interest expense
was primarily  attributable to the $120 million of 6.375%  debentures  issued in
June, 1998 partially  offset by the elimination of interest  expense on the $100
million of 5.5%  convertible  subordinated  debentures which were converted into
Class A common  shares in July,  1998.  Interest  income  was  $726,000  for the
quarter ended December 31, 1998 versus $763,000 in the prior year.

The provision  for income taxes as a percentage of earnings  before income taxes
was  36.75% for the first  quarter of fiscal  years 1999 and 37.25% for the same
period in the prior year.

                                  7

<PAGE>



FINANCIAL CONDITION

December 31, 1998 v.s. September 30, 1998

The ratio of current assets to current  liabilities  was 1.98 to 1.00 at the end
of the first  quarter of fiscal year 1999  compared to 1.89 to 1.00 at September
30, 1998.  Working  capital of $282.9  million was $5.0 million  higher than the
September 30, 1998 balance of $277.9 million.

Total borrowings decreased $933,000 during the first three months of fiscal year
1999 to $174.1  million.  At December  31,  1998,  the company had $200  million
available under its revolving  credit  facility.  Subsequent to the quarter end,
the company borrowed $25 million under the revolving credit facility to fund the
acquisition  of La Farmaco,  an  Argentina-based  manufacturer  and  marketer of
branded personal care products.

YEAR 2000 READINESS DISCLOSURES

Many computer  systems use only two digits to represent the year and they may be
unable to process accurately  information that contains dates before,  during or
after the year 2000. As a result,  organizations that depend on computers are at
risk for possible date-based  computation errors which could result in erroneous
information or system failures that may disrupt their business operations.  This
is commonly known as the Year 2000 ("Y2K") problem.

Most of the  software  purchased  by the  company  within the last five years is
either Y2K  compliant or the vendor has certified  that Y2K  compliant  upgrades
will be available  sufficiently  in advance of December 31, 1999.  In late 1995,
the company  inventoried and assessed key financial and operational  information
systems  and  prepared  a  prioritized  plan for Y2K  systems  modifications  or
replacements.  The plan is revised periodically and progress against the plan is
monitored and periodically reported to management and the Audit Committee of the
Board of Directors. Implementation of required changes to the company's critical
systems is currently scheduled to be completed by August, 1999. Certification of
critical  systems,  which  includes  testing by  technicians  and key users,  is
expected to be completed  before December 31, 1999. The company's  assessment of
non-information  technology systems (e.g.,  manufacturing equipment) is expected
to be completed by April, 1999, and an action plan will be prepared based on the
results.

The company is  developing a  contingency  plan to be followed in the event of a
Y2K-related failure of a business-critical  system. This plan should be complete
by June,  1999 and is  expected  to  include,  for  example,  identification  of
alternate  suppliers and possible  increases in inventory levels,  including raw
materials and  packaging.  Once  developed,  contingency  plans and related cost
estimates will be refined as additional information becomes available.

Incremental costs, which include contractor costs to modify existing systems and
costs of internal resources  dedicated to achieving Y2K compliance,  are charged
to  expense  as  incurred.   These  costs  are   currently   expected  to  total
approximately $2.3 million,  of which  approximately 43% has been spent to date.
Incremental  costs are presently  being funded through  operating cash flow. The
amounts  do  not  include  any  costs  associated  with  the  implementation  of
contingency  plans,  which are in the process of being  developed,  as discussed
above. The costs associated with replacement of computerized  systems,  hardware
and related equipment  (currently  estimated to be approximately  $6.8 million),
substantially  all of which will be  capitalized,  are not included in the above
estimates.

The  company's  Y2K  readiness  program  is an  evolving  and  ongoing  process.
Accordingly,  current  conclusions as to what constitutes areas of the company's
greatest Y2K  exposure  and the  estimates  of costs and  completion  dates,  as
described  above,  are subject to change.  The Y2K problem has many  aspects and
potential consequences,  some of which are not reasonably foreseeable, and there
can be no assurance that unforeseen consequences will not arise.


                              8




<PAGE>


FORWARD - LOOKING STATEMENTS

This Quarterly  Report on Form 10-Q and the documents  incorporated by reference
herein,  if any, may contain forward- looking  statements  within the meaning of
Section  27A of the  Securities  Act of 1933,  as amended and Section 21E of the
Security  Exchange  Act of  1934,  as  amended.  Such  statements  are  based on
management's current expectations and assessments of risks and uncertainties and
reflect various assumptions concerning anticipated results, which may or may not
prove to be correct.  Some of the factors  that could  cause  actual  results to
differ   materially   from   estimates   or   projections   contained   in  such
forward-looking  statements  include  the  pattern  of  brand  sales,  including
variations  in sales  volume  within  periods;  competition  within the relevant
product markets, including pricing, promotional activities,  continuing customer
acceptance  of existing  products  and the  ability to develop and  successfully
introduce new products;  risks inherent in acquisitions and stategic  alliances;
changes  in costs  including  changes in labor  costs,  raw  material  prices or
pormotional expenses;  the  costs  and  effects  of  unanticipated  legal or
administrative proceedings; variations in political, economic or other factors
such as currency exchange rates, inflation rates,  recessionary or expansive
trends, tax changes, legal and regulatory  changes or other  external  factors
over which the company has  no  control.   The  company disclaims any
obligation  to  update  any forward-looking  statement in this Quarterly Report 
on Form 10-Q or any document incorporated herein by reference.        



                                  9

<PAGE>



                             PART II





ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a)     Exhibits:

        27      Financial Data Schedule

        10 (i)  Copy of the Alberto-Culver Company Executive Deferred
                Compensation Plan dated January 1, 1999.*


                *   This exhibit is a management contract or compensatory plan
                    or arrangement of the registrant.

(b)     Reports on Form 8-K:

        No report on Form 8-K was filed by the  registrant  during  the  quarter
        ended December 31, 1998.







































                                10

<PAGE>







                          SIGNATURE



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.







                              ALBERTO-CULVER COMPANY
                              (Registrant)




                               By:/s/ William J. Cernugel                   
                                William J. Cernugel
                                Senior Vice President, Finance
                                (Principal Financial Officer)
















February 11, 1999






                                                       Exhibit 10 (i) 









                             Alberto-Culver Company
                                                       
                      Executive Deferred Compensation Plan
                                                       
                              Plan Document Exhibit
                                                       
                                 January 1, 1999
                                                       
                                                               
























Table of Contents

I. Establishment, Definitions and Purpose

Preamble............................................................1
Definitions.........................................................1
Purpose.............................................................2

II. Participation

Participation, Notification and Election............................2
Deferral Procedure..................................................3
Deferral Agreement Termination......................................3
Establishment of Accounts...........................................3
Account Valuation and Earnings......................................3
Benefit Payments....................................................4

III. General Provisions

Funding.............................................................4
Vesting.............................................................4
In-Service Withdrawals..............................................4
Beneficiary Designation.............................................5
Death Benefits......................................................5
Administration......................................................5
Administrative Fees and Expenses....................................6
Claims Procedure....................................................6
Tax Liability.......................................................6

IV. Exempt Status...................................................6

V. Indemnification..................................................6

VI. Amendment and Termination.......................................6

VII. Miscellaneous

Nonassignability....................................................7
No Contract of Employment...........................................7
Participant Litigation..............................................7
Participant and Beneficiary Duties..................................7
Governing Law.......................................................8
Validity............................................................8
Notices.............................................................8
Successors..........................................................8










I. Establishment, Definitions and Purpose

1.1 Preamble

Pursuant to this plan document, Alberto-Culver Company will maintain an unfunded
deferred  compensation  plan, to be established as of January 1, 1999, and to be
known  as  the  Alberto-Culver  Company  Executive  Deferred  Compensation  Plan
("Plan").  Under the terms of the Plan, eligible employees of the Alberto-Culver
Company and certain of its domestic  subsidiaries are allowed to defer a portion
of their  Compensation.  Participants  and  their  beneficiaries  shall  have no
interest  in any  Company  assets as a source of funds to  satisfy  the  benefit
obligations  under the Plan. The Plan  constitutes  an unsecured  promise by the
Company to make benefit payments in the future and  Participants  shall have the
status of general unsecured creditors of the Company.

1.2 Definitions

Capitalized terms are generally defined in the Section where used. The following
terms appear in several Sections and are defined below for convenient reference:

a)  "Beneficiary"  - An individual or individuals or trust who are designated in
the most recent  writing by the  Participant to receive  his/her  benefit in the
event of the  Participant's  death.  If more than one  Beneficiary  survives the
Participant,   such  benefit   payments  shall  be  made  equally  to  all  such
Beneficiaries,  unless otherwise indicated by the Participant on the beneficiary
form.

b) "Code" - The Internal Revenue Code of 1986, as amended.

c) "Compensation" - The salary and commissions, where applicable, of an employee
as set by the Company for a Plan Year,  exclusive of any amounts  payable  under
bonus and incentive plans,  severance plans, option plans, and any other benefit
or welfare plan of the Company now or hereafter existing.

d)  "Company"  -  Alberto-Culver  Company  and any direct or  indirect  domestic
subsidiaries which, with the consent of Alberto-Culver Company, adopts this Plan
by  resolution  of its board of  directors.  On the date  hereof,  Sally  Beauty
Company,  Inc.,  Alberto-Culver  USA,  Inc.,  St. Ives  Laboratories,  Inc., and
Alberto- Culver  International,  Inc. have adopted this Plan with the consent of
Alberto-Culver Company.

e) "ERISA" - The Employee Retirement Income Security Act of 1974, as amended.

f) "Highly Compensated  Employee" - an employee of the Company who is determined
to be a Highly  Compensated  Employee  within the meaning of Code section 414(q)
(or any successor  provision),  as adjusted by the Internal Revenue Service from
time to time.


g)   "Participant" - A Highly  Compensated  Employee who meets the participation
     requirements set forth in Section 2.1 and elects to participate in the Plan
     in accordance herewith.




                                       





h)  "Plan  Administrator"  - An  individual  selected  from  time to time by the
Compensation  Committee of the Board of Directors of the Alberto-Culver  Company
(the "Compensation Committee") to administer the Plan and perform all accounting
and administrative functions in connection therewith.

i) "Plan Year" - Each 12  consecutive  month period  commencing on January 1 and
ending on December 31.

j) "Deferral Agreement Form" - A written agreement between a Participant and the
Company to defer  receipt of future  Compensation.  The Plan  Administrator  may
amend this form from time to time.

1.3 Purpose

Alberto-Culver  Company and certain of its domestic  subsidiaries sponsor 401(k)
plans  known as the  Alberto-Culver  401(k)  Savings  Plan and the Sally  Beauty
401(k) Savings Plan (collectively,  the "401(k) Plans") for the benefit of their
U.S.  employees and their  beneficiaries.  Each of the 401(k) Plans operate as a
"qualified  plan",  as defined  under the Code,  and  therefore  are  subject to
deferral limitations  contained therein. The Plan is established to mitigate the
effect of these limitations by allowing  Participants to defer a greater portion
of their  Compensation  and the earnings  thereon than is permitted solely under
the 401(k) Plans.

II. Participation

2.1 Participation, Notification and Election

The Plan  Administrator  shall provide  notification  to the Highly  Compensated
Employees of their  eligibility to participate in the Plan. The determination of
whether an employee is a Highly  Compensated  Employee will be calculated  based
upon such employee's  applicable  compensation  earned in the preceding calendar
year. The determination of whether a new hire is a Highly  Compensated  Employee
will be calculated  based upon such new hire's  initial  annual salary  (without
regard to commissions, if any) at the time of hire. The Plan Administrator shall
further provide  eligible  employees with a Deferral  Agreement  Form.  Eligible
employees  shall elect on the Deferral  Agreement Form for the  applicable  Plan
Year, the (i) percentage of  Compensation to be deferred in that Plan Year, (ii)
commencement  date of distributions  with respect to deferrals made in such Plan
Year, (iii) method of distribution which may be either a single-sum distribution
or equal annual  distribution  installments which can be no more than five, (iv)
any other  elections  required  by the Plan  Administrator  and set forth on the
Deferral   Agreement   Form.  A  Participant  is  not  permitted  to  (i)  defer
Compensation for a pay period which has commenced prior to the date on which the
Deferral  Agreement Form is signed by the  Participant and delivered to the Plan
Administrator  and (ii) with the exception of the  Participant's  termination of
employment with the Company,  defer  Compensation for a period of time less than
three years from the commencement date of such deferrals. Deferrals with respect
to future Compensation may be terminated pursuant to Section 2.3.


2.2 Deferral Procedure

Upon receipt of a properly  completed  and timely  executed  Deferral  Agreement
Form, the Company will withhold from each paycheck, the designated percentage of
the Participant's Compensation.  Changes in salary during the Plan Year shall be
subject to the same Compensation  deferral  percentage as previously elected and
indicated  on the Deferral  Agreement  Form.  The  deferral  amount shall not be
included as wages  subject to federal  income tax on the  Participant's  federal
income tax withholding statement.


                               





Participant  deferrals shall be subject to employment  taxes,  including Federal
Insurance  Contributions  Act  contributions,  and any  state or local  taxes as
required. The Participant must elect to defer not less than 1% and not more than
100%  of  his/her  Compensation.   Such  deferral  percentages  must  be  in  1%
increments.

All  elections  shall be made before the beginning of the Plan Year in which the
services are to be performed  with the  exception of a new hire. A new hire will
be allowed to participate in the Plan provided such employee  submits a Deferral
Agreement  Form  within 30 days of the date of hire.  In such an event,  the new
employee shall become a Participant on the first day of the first payroll period
beginning in the next calender quarter  following the date on which the Deferral
Agreement Form is submitted to the Plan  Administrator.  If a new employee fails
to submit a Deferred  Agreement Form within such 30 day period, the new employee
will not be allowed to  participate  in the Plan until the beginning of the next
Plan Year. A Participant's  Deferral  Agreement Form shall continue to remain in
effect for that Plan Year unless  terminated,  as provided in Section 2.3.  Each
Plan Year,  Participants  will be required to complete a new Deferral  Agreement
Form prior to the  commencement  of such Plan Year if they wish to defer  income
for that Plan Year.

2.3 Deferral Agreement Termination

The Participant  shall have the right to terminate his/her deferral upon written
notice to the Plan  Administrator.  The deferral  termination shall not apply to
Compensation  already earned.  Such termination  shall be effective on the first
day of the first payroll period beginning in the next calendar quarter following
the date on which the termination request is received by the Plan Administrator.
Once a termination  request has been submitted for a Plan Year, the  Participant
may not re-elect to defer any amounts under the Plan until the next Plan Year.

2.4 Establishment of Accounts

Each Participant shall have an account established by the Plan Administrator and
Participant  statements  will be  distributed to  Participants  in the Plan on a
quarterly  basis.  The Company will maintain an accrual for the aggregate amount
of deferred benefits under the Plan on the Company's accounting records.

2.5 Account Valuation and Earnings

The account established for each Participant under Section 2.4 will be valued on
a quarterly basis.  The deferred  benefit account for each Participant  shall be
adjusted  quarterly  to reflect a  reasonable  fixed  annual rate of interest as
determined  by the  Compensation  Committee.  This  rate  may  be  prospectively
adjusted  on an  annual or more  frequent  basis as  deemed  appropriate  by the
Compensation Committee.  The rate chosen by the Compensation Committee from time
to time shall apply to the entire balance of all Participants' accounts.

2.6 Benefit Payments

The account  established for each Participant under Section 2.4 shall be payable
to the  Participant as provided in the Deferral  Agreement Form. In the event of
any of the following  occurrences,  the account established for each Participant
under Section 2.4 shall be payable to the  Participant  or  Beneficiary no later
than 90 days  after the last day of the  month in which  the Plan  Administrator
receives notification that:


                                






(a)  the Participant  terminates employment with the Company and has not elected
     a future deferral payment date; or
(b) the Plan is terminated (unless a successor plan is instituted).

III. General Provisions

3.1 Funding

All amounts paid under the Plan shall be paid in cash from the general assets of
the Company.  Such amounts shall be reflected on the  accounting  records of the
Company,  but shall not be  construed  to create or require  the  creation  of a
trust, custodial account or escrow account. No Participant shall have any right,
title,  or  interest  in any  assets,  accounts  or funds that the  Company  may
establish to aid in providing  benefits  under the Plan or  otherwise.  The Plan
does not create a trust or establish  any  fiduciary  relationships  between the
Company and the  Participant  or  Beneficiary of the Plan, nor will any interest
other than that of an unsecured creditor exist.

3.2 Vesting

A Participant is always 100% vested in such  Participant's own contributions and
the earnings thereon.

3.3 In-Service Withdrawals

Except  as  described  in  this  Section  3.3,  the  date  upon  which  deferral
distributions  commence  and the  number of equal  annual  installments  payable
starting on such  commencement  date shall be  irrevocable.  The Participant may
request to receive an early  distribution  of all or a portion of the balance of
the  account  owed to the  Participant.  A  single-sum  payment  will be paid to
Participants  who request such  distribution.  An early  distribution  paid to a
Participant  shall result in a penalty equal to 10% of such early  distribution.
The Participant will forfeit all right, title and interest to an amount equal to
such penalty. The early distribution shall be paid to the Participant net of the
10% penalty and any required withholding taxes pursuant to Section 3.9.

Notwithstanding the preceding  paragraph,  any request for an early distribution
on  account  of an  "Unforeseeable  Emergency"  shall  not  bear  the 10%  early
distribution  penalty.  For  purposes  of this  Section  3.3,  an  Unforeseeable
Emergency is a severe  financial  hardship to the  Participant  resulting from a
sudden and unexpected  illness or accident of the  Participant or of a dependent
(as  defined  in  Section  152(a) of the Code) of the  Participant,  loss of the
Participant's  property  due to casualty,  or other  similar  extraordinary  and
unforeseeable   circumstances  beyond  the  control  of  the  Participant.   The
determination of whether a request for an early distribution is on account of an
Unforeseeable  Emergency  shall  be  made by the  sole  discretion  of the  Plan
Administrator who shall apply the standards  prescribed under Section 457 of the
Code.

Any early distribution on account of an Unforeseeable  Emergency may not be made
to the extent  such  hardship  is or may be  relieved  by (i)  reimbursement  or
compensation by insurance or otherwise,  (ii)  liquidation of the  Participant's
assets,  to the extent the  liquidation  of such assets  would not itself  cause
severe financial  hardship,  (iii) obtaining a loan either within the provisions
of the 401(k) Plans or from a


                                    





third  party  lender or (iv)  cessation  of  deferrals  under  the  Plan.  Early
distributions  because of an  Unforeseeable  Emergency will only be permitted to
the extent  reasonably  needed to satisfy the emergency  need in addition to any
amounts  necessary  to pay any federal,  state or local income taxes  reasonably
anticipated to result from the early distribution.

3.4 Beneficiary Designation

Each  Participant  shall have the right to  designate a  Beneficiary  to receive
death benefits  under the Plan. If no  Beneficiary  designation is made or if no
such designated  Beneficiary  survives the Participant,  the Plan  Administrator
shall direct benefit payments to be made to the  Participant's  spouse or to the
Participant's estate if no spouse is living.

3.5 Death Benefits

Death  benefits shall be paid as a single-sum to the  Participant's  Beneficiary
within 90 days after the last day of the month in which the later  event  occurs
(i) written notice is given to the Plan Administrator of Participant's death and
(ii) a proper Beneficiary has been determined by the Plan Administrator.

3.6 Administration

The  Plan  shall  be  administered  by the Plan  Administrator,  subject  to the
oversight of the Compensation Committee.  The Plan Administrator shall have full
power to construe,  administer  and  interpret  the Plan and full power to adopt
such  rules and  regulations  as  he/she  may deem  necessary  or  desirable  to
administer the Plan. Subject to Compensation Committee review, which decision to
review shall be in the sole discretion of the Compensation  Committee,  the Plan
Administrator's decisions are final and binding on all parties.

3.7 Administrative Fees and Expenses

All fees and expenses incurred by the Plan in connection with the administration
of the Plan shall be paid by the Company.

3.8 Claims Procedure

If  a  claim  for  benefits  by  a  Participant  or  his/her   Beneficiary  (the
"Applicant")  is denied,  the Plan  Administrator  shall  furnish the  Applicant
within 90 days after  receipt of such claim (or within 180 days after receipt if
the Plan  Administrator  notifies the  Applicant  prior to the end of the 90 day
period that  special  circumstances  require an  extension  of time),  a written
notice  which  specifies  the reason  for the  denial,  refers to the  pertinent
provisions of the Plan on which the denial is based,  describes  any  additional
material or information necessary for properly completing the claim and explains
why such material or  information  is  necessary,  and explains the claim review
procedures of this Section 3.8. If, within 60 days after receipt of such notice,
the Applicant so requests in writing,  the Plan Administrator  shall review such
decision.  The Plan Administrator's  decision on review shall be in writing, and
shall include specific reasons for the decision,  written in a manner calculated
to be understood by the Applicant,  and shall include specific references to the
pertinent  provisions  of the Plan on which the  decision is based.  It shall be
delivered  to the  Applicant  within 60 days  after the  request  for  review is
received, unless extraordinary


                                    





circumstances  require a longer period, but in no event more than 120 days after
the request for review is received.

3.9 Tax Liability

The Company will withhold all required taxes from any payment of benefits.

IV. Exempt Status

The Plan  constitutes  an  unfunded  supplemental  retirement  plan and is fully
exempt  from Parts 2, 3, and 4 of Title I of ERISA.  The Plan shall be  governed
and construed in accordance with Title I of ERISA.

V. Indemnification

The Plan Administrator,  employees,  officers and directors of the Company shall
not be held  liable  for,  and shall be  indemnified  and held  harmless  by the
Company  against,  any loss,  expense or  liability  relating  to the Plan which
arises from any action or determination made in good faith.

VI. Amendment and Termination

The Company has  established  the Plan with the  intention  and  expectation  to
maintain  the Plan for an  indefinite  period of time.  However,  Alberto-Culver
Company,  through  action by either the  Compensation  Committee or the Board of
Directors  of the  Alberto-Culver  Company,  reserves  the  right to amend or to
terminate the Plan at any time without  Participant or Beneficiary  consent.  No
amendment,   however,  may  reduce  the  balance  in  a  Participant's  account.
Participants  and   Beneficiaries   shall  be  notified  of  such  amendment  or
termination as soon as reasonably practical, but any delay in giving such notice
shall not affect the effectiveness of the amendment or termination.  The Company
shall have the absolute right to pay each Participant his/her entire interest in
the Plan in a single-sum upon termination of the Plan.

VII. Miscellaneous

7.1 Nonassignability

Neither a  Participant  nor any other  person  shall have any right to  commute,
sell, assign,  transfer,  pledge,  anticipate,  mortgage or otherwise  encumber,
transfer,  hypothecate  or convey in advance of actual  receipt the amounts,  if
any, payable hereunder,  or any part thereof, which are, and all rights to which
are, expressly declared to be nonassignable and nontransferable.  No part of the
amounts  payable  shall,  prior to actual  payment,  be subject to  garnishment,
seizure or  sequestration  for the payment of any debts owed by a Participant or
any other  person,  nor be  transferable  by  operation of law in the event of a
Participant's  or any other person's  bankruptcy or insolvency.  Notwithstanding
the foregoing,  the Company shall have the right to offset any amount owed to it
against the amount  payable to a  Participant  or his  Beneficiary,  or to defer
payment until any dispute with respect to any amount owed has been resolved.

7.2.  No Contract of Employment

The  terms and  conditions  of this Plan  shall  not be deemed to  constitute  a
contract of employment between the Company and the Participant,  and neither the
Participant nor the Participant's  Beneficiary shall have any rights against the
Company  except as may  otherwise be  specifically  provided  herein.  Moreover,
nothing  in this  Plan  shall be deemed  to give a  Participant  the right to be
retained in the service


                                




of the Company or to interfere with the right of the Company to discipline or
discharge him/her at any time.

7.3 Participant Litigation

In any action or  proceeding  regarding  the Plan,  Participants,  employees  or
former employees of the Company, their Beneficiaries or any other persons having
or claiming to have an interest in this Plan shall not be necessary  parties and
shall not be entitled to any notice or process.  Any final judgment which is not
appealed or appealable and may be entered in any such action or proceeding shall
be binding  and  conclusive  on the  parties  hereto and all  persons  having or
claiming to have any interest in this Plan.

7.4 Participant and Beneficiary Duties

Persons   entitled  to  benefits  under  the  Plan  shall  file  with  the  Plan
Administrator  from time to time such  person's  post  office  address  and each
change of post office  address.  Each such person entitled to benefits under the
Plan also shall furnish the Plan Administrator  with all appropriate  documents,
evidence,  data or information which the Plan Administrator  considers necessary
or desirable in administering the Plan.

7.5 Governing Law

The provisions of this Plan shall be construed and interpreted  according to the
laws of the State of  Illinois to the extent not  pre-empted  by the laws of the
United States.

7.6 Validity

In case any  provision  of this Plan shall be held  illegal  or invalid  for any
reason,  such  illegality  or invalidity  shall not affect the  remaining  parts
hereof,  but this Plan shall be  construed  and  enforced as if such illegal and
invalid provision had never been inserted herein.

7.7 Notices

Any notice or filing required or permitted to be given to the Plan Administrator
or the  Company  under  the Plan  shall be  sufficient  if in  writing  and hand
delivered, or sent by registered or certified mail to the Alberto-Culver Company
at its principal  executive offices attention Plan  Administrator with a copy to
the General Counsel of Alberto-Culver Company.  Notices shall be deemed given as
of the date of delivery or, if delivery is made by mail, as of the date shown on
the  postmark on the  receipt  for  registration  or  certification.  Any notice
required or permitted to be given to a  Participant  shall be  sufficient  if in
writing and hand delivered or sent by first class mail to the Participant at the
last address listed on the records of the Company.

7.8 Successors

The  provisions  of this Plan shall bind and inure to the benefit of Company and
its successors and assigns. The term successors as used herein shall include any
corporate  or  other   business   entity   which   shall,   whether  by  merger,
consolidation,  purchase or otherwise  acquire all or  substantially  all of the
business and assets of the Company,  and  successors of any such  corporation or
other business entity.

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
                     ALBERTO-CULVER COMPANY AND SUBSIDIARIES
                            Financial Data Schedule
                        Quarter Ended December 31, 1998
                                 (in thousands)

This schedule contains summary financial information extracted from the
consolidated balance sheet as of December 31, 1998 and the consolidated
statement of earnings for the quarter ended December 31, 1998 and is qualified
in its entirety by reference to such financial statements.

</LEGEND>
<CIK>                                          0000003327
<NAME>                                         ALBERTO-CULVER
<MULTIPLIER>                                   1,000
<CURRENCY>                                     US DOLLARS
       
<S>                                            <C>
<PERIOD-TYPE>                                  12-MOS
<FISCAL-YEAR-END>                              SEP-30-1999
<PERIOD-START>                                 OCT-1-1998
<PERIOD-END>                                   DEC-31-1998
<EXCHANGE-RATE>                                1.00
<CASH>                                         45,720
<SECURITIES>                                   909
<RECEIVABLES>                                  138,333
<ALLOWANCES>                                   9,848
<INVENTORY>                                    375,694
<CURRENT-ASSETS>                               570,632
<PP&E>                                         412,834
<DEPRECIATION>                                 189,397
<TOTAL-ASSETS>                                 1,048,905
<CURRENT-LIABILITIES>                          287,436
<BONDS>                                        170,544
                          0
                                    0
<COMMON>                                       15,031
<OTHER-SE>                                     528,718
<TOTAL-LIABILITY-AND-EQUITY>                   1,048,905
<SALES>                                        464,551
<TOTAL-REVENUES>                               464,551
<CGS>                                          228,757
<TOTAL-COSTS>                                  228,757
<OTHER-EXPENSES>                               203,830
<LOSS-PROVISION>                               1,352
<INTEREST-EXPENSE>                             3,252
<INCOME-PRETAX>                                29,438
<INCOME-TAX>                                   10,818
<INCOME-CONTINUING>                            18,620
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   18,620
<EPS-PRIMARY>                                  .33
<EPS-DILUTED>                                  .32
        


</TABLE>


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