AMERICAN FAMILY MUTUAL INSURANCE CO
13F-HR, 2000-10-31
ACCIDENT & HEALTH INSURANCE
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                            UNITED STATES
                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C.  20549

                              FORM 13F

                        FORM 13F COVER PAGE

Report for the Calendar Year or Quarter Ended:  September 30, 2000

Check here if Amendment [  ]; Amendment Number:
This Amendment (Check only one.):  [  ] is a restatement.
                                   [  ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:     American Family Mutual Insurance Company
Address:  6000 American Pky.
          Madison, WI  53783

13F File Number:  28-997

The institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person
signing the report is authorized to submit it, that all
information contained herein is true, correct and complete, and
that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of
this form.


Person Signing this Report on Behalf of Reporting Manager:

Name:   Richard J. White
Title:  Investment Director - Equities
Phone:  608-242-4100 x30766
Signature, Place, and Date of Signing

     Richard J. White     Madison, Wisconsin     October 31, 2000


Report Type (Check only one.):

[ X]        13F HOLDINGS REPORT.

[  ]        13F NOTICE.

[  ]        13F COMBINATION REPORT.


List of Other Managers Reporting for this Manager:



I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE
ACT OF 1934.
<PAGE>
                          FORM 13F SUMMARY PAGE


Report Summary:

Number of Other Included Managers:       2

Form 13F Information Table Entry Total:  116

Form 13F Information Table Value Total:  $2,825,389



List of Other Included Managers:

 No.  13F File Number     Name

 01                       American Family Incentive and Thrift Plan
 02                       American Family Insurance Group
                               Master Retirement Trust
<PAGE>
<TABLE>                        <C>              <C>
                                                              FORM 13F INFORMATION TABLE
                                                           VALUE   SHARES/  SH/ PUT/ INVSTMT    OTHER          VOTING AUTHORITY
        NAME OF ISSUER         TITLE OF CLASS     CUSIP   (x$1000) PRN AMT  PRN CALL DSCRETN   MANAGERS     SOLE    SHARED    NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
ABGENIX, INC                   COM              00339B107     3589    44408 SH       SOLE                    44408        0        0
AMERICAN EXPRESS               COM              025816109    50240   827000 SH       SOLE                   827000        0        0
AMERICAN EXPRESS               COM              025816109     8505   140000 SH       DEFINED 01             140000        0        0
AMERICAN EXPRESS               COM              025816109     6440   106000 SH       DEFINED 02             106000        0        0
AUTOZONE, INC.                 COM              053332102    31150  1373000 SH       SOLE                  1373000        0        0
AUTOZONE, INC.                 COM              053332102     4606   203000 SH       DEFINED 01             203000        0        0
AUTOZONE, INC.                 COM              053332102     3607   159000 SH       DEFINED 02             159000        0        0
BIOVAIL CORP                   COM              09067J109    18486   227000 SH       SOLE                   227000        0        0
CITIGROUP                      COM              172967101   121641  2250000 SH       SOLE                  2250000        0        0
CITIGROUP                      COM              172967101    18489   342000 SH       DEFINED 01             342000        0        0
CITIGROUP                      COM              172967101    14489   268000 SH       DEFINED 02             268000        0        0
COMPUTER ASSOCIATES INTL       COM              204912109    17631   700000 SH       SOLE                   700000        0        0
COMPUTER ASSOCIATES INTL       COM              204912109     2796   111000 SH       DEFINED 01             111000        0        0
COMPUTER ASSOCIATES INTL       COM              204912109     2116    84000 SH       DEFINED 02              84000        0        0
COMERICA INCORPORATED (BANK)   COM              200340107    87364  1495000 SH       SOLE                  1495000        0        0
COMERICA INCORPORATED (BANK)   COM              200340107    13967   239000 SH       DEFINED 01             239000        0        0
COMERICA INCORPORATED (BANK)   COM              200340107    10519   180000 SH       DEFINED 02             180000        0        0
C N F TRANSPORTATION INC       COM              12612W104    20448   919000 SH       SOLE                   919000        0        0
C N F TRANSPORTATION INC       COM              12612W104     2425   109000 SH       DEFINED 01             109000        0        0
C N F TRANSPORTATION INC       COM              12612W104     1825    82000 SH       DEFINED 02              82000        0        0
COMPUWARE CORPORATION          COM              205638109    27529  3287000 SH       SOLE                  3287000        0        0
COMPUWARE CORPORATION          COM              205638109     3409   407000 SH       DEFINED 01             407000        0        0
COMPUWARE CORPORATION          COM              205638109     2580   308000 SH       DEFINED 02             308000        0        0
CINTAS CORP                    COM              172908105    77149  1771000 SH       SOLE                  1771000        0        0
CINTAS CORP                    COM              172908105    12350   283500 SH       DEFINED 01             283500        0        0
CINTAS CORP                    COM              172908105     9366   215000 SH       DEFINED 02             215000        0        0
DIGIMARC CORP                  COM              253807101      429    23007 SH       SOLE                    23007        0        0
DOVER CORP                     COM              260003108    54072  1152000 SH       SOLE                  1152000        0        0
DOVER CORP                     COM              260003108     7463   159000 SH       DEFINED 01             159000        0        0
DOVER CORP                     COM              260003108     5867   125000 SH       DEFINED 02             125000        0        0
EXTREME NETWORKS INC           COM              30226D106    46602   407000 SH       SOLE                   407000        0        0
EXTREME NETWORKS INC           COM              30226D106     8015    70000 SH       DEFINED 01              70000        0        0
EXTREME NETWORKS INC           COM              30226D106     5954    52000 SH       DEFINED 02              52000        0        0
FIRSTAR CORPORATION            COM              33763V109    37143  1660000 SH       SOLE                  1660000        0        0
FIRSTAR CORPORATION            COM              33763V109     5818   260000 SH       DEFINED 01             260000        0        0
FIRSTAR CORPORATION            COM              33763V109     4475   200000 SH       DEFINED 02             200000        0        0
GANNETT CO                     COM              364730101    34768   656000 SH       SOLE                   656000        0        0
GANNETT CO                     COM              364730101     5353   101000 SH       DEFINED 01             101000        0        0
GANNETT CO                     COM              364730101     4187    79000 SH       DEFINED 02              79000        0        0
GUIDANT                        COM              401698105    81998  1160000 SH       SOLE                  1160000        0        0
GUIDANT                        COM              401698105    10674   151000 SH       DEFINED 01             151000        0        0
GUIDANT                        COM              401698105     8058   114000 SH       DEFINED 02             114000        0        0
GENERAL ELECTRIC CO            COM              369604103   112491  1950000 SH       SOLE                  1950000        0        0
GENERAL ELECTRIC CO            COM              369604103    17479   303000 SH       DEFINED 01             303000        0        0
GENERAL ELECTRIC CO            COM              369604103    13326   231000 SH       DEFINED 02             231000        0        0
HARCOURT GENERAL INC           COM              41163G101    55991   949000 SH       SOLE                   949000        0        0
HARCOURT GENERAL INC           COM              41163G101     4071    69000 SH       DEFINED 01              69000        0        0
HARCOURT GENERAL INC           COM              41163G101     3068    52000 SH       DEFINED 02              52000        0        0
HONEYWELL INTERNATIONAL        COM              438516106    49804  1398000 SH       SOLE                  1398000        0        0
HONEYWELL INTERNATIONAL        COM              438516106     7481   210000 SH       DEFINED 01             210000        0        0
HONEYWELL INTERNATIONAL        COM              438516106     5878   165000 SH       DEFINED 02             165000        0        0
IMMUNEX CORP.                  COM              452528102     3045    70000 SH       SOLE                    70000        0        0
INTEL CORPORATION              COM              458140100   139567  3358000 SH       SOLE                  3358000        0        0
INTEL CORPORATION              COM              458140100    22859   550000 SH       DEFINED 01             550000        0        0
INTEL CORPORATION              COM              458140100    17290   416000 SH       DEFINED 02             416000        0        0
KIMBERLY CLARK                 COM              494368103    53634   960960 SH       SOLE                   960960        0        0
KIMBERLY CLARK                 COM              494368103     7256   130000 SH       DEFINED 01             130000        0        0
KIMBERLY CLARK                 COM              494368103     5525    99000 SH       DEFINED 02              99000        0        0
MERCK & CO                     COM              589331107    35358   475000 SH       SOLE                   475000        0        0
MERCK & CO                     COM              589331107     8486   114000 SH       DEFINED 01             114000        0        0
MERCK & CO                     COM              589331107     6104    82000 SH       DEFINED 02              82000        0        0
MICROSOFT CORP                 COM              594918104   110070  1825000 SH       SOLE                  1825000        0        0
MICROSOFT CORP                 COM              594918104    17491   290000 SH       DEFINED 01             290000        0        0
MICROSOFT CORP                 COM              594918104    13751   228000 SH       DEFINED 02             228000        0        0
MICRON TECHNOLOGY INC          COM              595112103    71438  1553000 SH       SOLE                  1553000        0        0
MICRON TECHNOLOGY INC          COM              595112103    11316   246000 SH       DEFINED 01             246000        0        0
MICRON TECHNOLOGY INC          COM              595112103     8556   186000 SH       DEFINED 02             186000        0        0
NEWHALL LD & FARMING - LP      DEPOSITARY       651426108    26434  1123900 SH       SOLE                  1123900        0        0
NEWHALL LD & FARMING - LP      DEPOSITARY       651426108     3105   132000 SH       DEFINED 01             132000        0        0
NEWHALL LD & FARMING - LP      DEPOSITARY       651426108     1576    67000 SH       DEFINED 02              67000        0        0
NEWELL RUBBERMAID INC          COM              651229106    87509  3836000 SH       SOLE                  3836000        0        0
NEWELL RUBBERMAID INC          COM              651229106     8600   377000 SH       DEFINED 01             377000        0        0
NEWELL RUBBERMAID INC          COM              651229106     6570   288000 SH       DEFINED 02             288000        0        0
PFIZER INC                     COM              717081103   167392  3725000 SH       SOLE                  3725000        0        0
PFIZER INC                     COM              717081103    33838   753000 SH       DEFINED 01             753000        0        0
PFIZER INC                     COM              717081103    25704   572000 SH       DEFINED 02             572000        0        0
PHYSIOMETRIX, INC.             COM              718928104      274    12381 SH       SOLE                    12381        0        0
PARAMETRIC TECHNOLOGY INC      COM              699173100    25517  2333000 SH       SOLE                  2333000        0        0
PARAMETRIC TECHNOLOGY INC      COM              699173100     4156   380000 SH       DEFINED 01             380000        0        0
PARAMETRIC TECHNOLOGY INC      COM              699173100     3150   288000 SH       DEFINED 02             288000        0        0
PROFIT RECOVERY GROUP INTL     COM              743168106    18180  1841000 SH       SOLE                  1841000        0        0
PROFIT RECOVERY GROUP INTL     COM              743168106     2874   291000 SH       DEFINED 01             291000        0        0
PROFIT RECOVERY GROUP INTL     COM              743168106     2202   223000 SH       DEFINED 02             223000        0        0
IMS HEALTH INC                 COM              449934108    19754   952000 SH       SOLE                   952000        0        0
IMS HEALTH INC                 COM              449934108     4752   229000 SH       DEFINED 01             229000        0        0
IMS HEALTH INC                 COM              449934108     3590   173000 SH       DEFINED 02             173000        0        0
SYNAVANT INC                   COM              87157A105      185    27600 SH       SOLE                    27600        0        0
SYNAVANT INC                   COM              87157A105       77    11450 SH       DEFINED 01              11450        0        0
SPX CORPORATION                COM              784635104    71934   506800 SH       SOLE                   506800        0        0
SPX CORPORATION                COM              784635104    13200    93000 SH       DEFINED 01              93000        0        0
SPX CORPORATION                COM              784635104     9936    70000 SH       DEFINED 02              70000        0        0
STATE STREET CORP              COM              857477103    28600   220000 SH       SOLE                   220000        0        0
STATE STREET CORP              COM              857477103     4550    35000 SH       DEFINED 01              35000        0        0
STATE STREET CORP              COM              857477103     3380    26000 SH       DEFINED 02              26000        0        0
TIFFANY & CO                   COM              886547108   104022  2697500 SH       SOLE                  2697500        0        0
TIFFANY & CO                   COM              886547108    16428   426000 SH       DEFINED 01             426000        0        0
TIFFANY & CO                   COM              886547108    12880   334000 SH       DEFINED 02             334000        0        0
TOSCO CORPORATION              COM              891490302    65088  2087000 SH       SOLE                  2087000        0        0
TOSCO CORPORATION              COM              891490302    11383   365000 SH       DEFINED 01             365000        0        0
TOSCO CORPORATION              COM              891490302     8639   277000 SH       DEFINED 02             277000        0        0
TOOTSIE ROLL INDUSTRIES        COM              890516107    28083   715493 SH       SOLE                   715493        0        0
TOOTSIE ROLL INDUSTRIES        COM              890516107     8492   216346 SH       DEFINED 01             216346        0        0
TOOTSIE ROLL INDUSTRIES        COM              890516107     6515   165999 SH       DEFINED 02             165999        0        0
TYCO INTERNATIONAL             COM              902124106   106811  2059000 SH       SOLE                  2059000        0        0
TYCO INTERNATIONAL             COM              902124106    15822   305000 SH       DEFINED 01             305000        0        0
TYCO INTERNATIONAL             COM              902124106    12398   239000 SH       DEFINED 02             239000        0        0
VIGNETTE CORPORATION           COM              926734104      676    22627 SH       SOLE                    22627        0        0
VALERO ENERGY CORP             COM              91913Y100    53309  1515000 SH       SOLE                  1515000        0        0
VALERO ENERGY CORP             COM              91913Y100    11858   337000 SH       DEFINED 01             337000        0        0
VALERO ENERGY CORP             COM              91913Y100     9008   256000 SH       DEFINED 02             256000        0        0
WABASH NATIONAL CORP           COM              929566107     4795   525500 SH       SOLE                   525500        0        0
WABASH NATIONAL CORP           COM              929566107      830    91000 SH       DEFINED 01              91000        0        0
WABASH NATIONAL CORP           COM              929566107      630    69000 SH       DEFINED 02              69000        0        0
EXXON MOBIL CORP               COM              30231G102    59179   664000 SH       SOLE                   664000        0        0
EXXON MOBIL CORP               COM              30231G102     9447   106000 SH       DEFINED 01             106000        0        0
EXXON MOBIL CORP               COM              30231G102     7130    80000 SH       DEFINED 02              80000        0        0
</TABLE>



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