CUMBERLAND ASSOCIATES LLC
SC 13G/A, 1999-02-12
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 13G

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 1)*

                              THE MAXIM GROUP, INC.
                              ---------------------
                                (Name of Issuer)

                     Common Stock, $.001 Par Value Per Share
                     ---------------------------------------
                         (Title of Class of Securities)

                                    57772J104
                                    ---------
                                 (CUSIP Number)

                                December 31, 1998
                                -----------------
                      (Date of Event which Requires Filing
                               of this Statement)



Check the appropriate box to designate the rule pursuant to which this Schedule
                                    is filed:

                                [ ] Rule 13d-1(b)
                                [X] Rule 13d-1(c)
                                [ ] Rule 13d-1(d)



*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                               Page 1 of 6 pages


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- -------------------------                          -----------------------------
CUSIP No.  57772J104                 13G           Page  2     of   6   Pages
          ---------------                               ------    -----
- -------------------------                          -----------------------------

- ---------- ---------------------------------------------------------------------
        1  NAME OF REPORTING PERSON
           I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           Cumberland Associates LLC
- ---------- ---------------------------------------------------------------------
        2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                    (a) [ ]
                                                                    (b) [X]

- ---------- ---------------------------------------------------------------------
        3  SEC USE ONLY


- ---------- ---------------------------------------------------------------------
        4  CITIZENSHIP OR PLACE OF ORGANIZATION

           New York
- -------------------- ------ ----------------------------------------------------
                         5  SOLE VOTING POWER

                            471,300
                     ------ ----------------------------------------------------
     NUMBER OF           6  SHARED VOTING POWER
      SHARES
   BENEFICIALLY              89,300
     OWNED BY
      EACH           ------ ----------------------------------------------------
    REPORTING            7  SOLE DISPOSITIVE POWER
      PERSON
       WITH                 471,300

                     ------ ----------------------------------------------------
                         8  SHARED DISPOSITIVE POWER

                             89,300
- ---------- ---------------------------------------------------------------------
        9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           560,600
- ---------- ---------------------------------------------------------------------
       10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES


- ---------- ---------------------------------------------------------------------
       11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

           3.0%
- ---------- ---------------------------------------------------------------------
       12  TYPE OF REPORTING PERSON*

           OO, IA
- ---------- ---------------------------------------------------------------------
                      *SEE INSTRUCTION BEFORE FILLING OUT!


                               Page 2 of 6 pages

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Item 1(a)                 Name of Issuer:
                          ---------------

                          The Maxim Group, Inc. (the "Issuer")

Item 1(b)                 Address of Issuer's Principal Executive Offices:
                          ------------------------------------------------

                          210 Town Park Drive
                          Kennesaw, Georgia 30144

Items 2(a)                Name of Person Filing:
                          ----------------------

                          This statement is being filed by Cumberland
                          Associates LLC. Cumberland Associates LLC is a
                          limited liability company organized under the laws
                          of the State of New York, and is engaged in the
                          business of managing, on a discretionary basis,
                          thirteen securities accounts (the "Accounts"), the
                          principal one of which is Cumberland Partners. K.
                          Tucker Andersen, Gary Tynes, Oscar S. Schafer,
                          Bruce G. Wilcox, Glenn Krevlin, Andrew Wallach and
                          Eleanor Poppe are the members (the "Members") of
                          Cumberland Associates LLC.

Item 2(b)                 Address of Principal Business Office:
                          -------------------------------------

                          The address of the principal business and office
                          of Cumberland Associates LLC and each of the
                          Members is 1114 Avenue of the Americas,  New
                          York, New York 10036.

Item 2(c)                 Citizenship:
                          ------------

                          Cumberland Associates LLC is a New York limited
                          liability company. Each of the Members is a
                          citizen of the United States.

Item 2(d)                 Title of Class of Securities:
                          -----------------------------

                          Common Stock, par value $.001 per share (the "Shares")

Item 2(e)                 CUSIP Number:
                          -------------

                          57772J104

Item 3                    Not Applicable

Item 4.                   Ownership:
                          ----------

                               Page 3 of 6 pages

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Item 4(a)                 Amount Beneficially Owned:
                          --------------------------

                          As of the date hereof, Cumberland Associates LLC
                          may be deemed the beneficial owner of 560,600
                          Shares.

Item 4(b)                 Percent of Class:
                          -----------------

                          The number of Shares of which Cumberland
                          Associates LLC may be deemed to be the beneficial
                          owner constitutes approximately 3.0% of the total
                          number of Shares outstanding.



Item 4(c)                 Number of shares as to which such person has:
                          ---------------------------------------------

                          (i)   Sole power to vote or to direct the vote:
                                471,300

                          (ii)  Shared power to vote or to direct the
                                vote:  89,300

                          (iii) Sole power to dispose or to direct the
                                disposition of:  471,300

                          (iv)  Shared power to dispose or to direct the
                                disposition of:  89,300


Item 5                    Ownership of Five Percent or Less of a Class:
                          --------------------------------------------

                          If this statement is being filed to report the
                          fact that as of the date hereof the reporting
                          person has ceased to be the beneficial owner of
                          more than five percent of the class of securities,
                          check the following. [X]


Item 6                    Ownership of More than Five Percent on Behalf of
                          ------------------------------------------------
                          Another Person:
                          ---------------

                          The beneficial owners of the Accounts have the
                          right to participate in the receipt of dividends
                          from, or proceeds from the sale of, the Shares
                          held for each Account in accordance with their
                          ownership interests in each such Account.


Item 7                    Identification and Classification of the
                          ----------------------------------------
                          Subsidiary Which Acquired the Security Being
                          --------------------------------------------
                          Reported on By the Parent Holding Company:
                          -----------------------------------------

                          Not Applicable


                               Page 4 of 6 pages

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Item 8                     Identification and Classification of Members
- ------                     --------------------------------------------
                           of the Group:
                           -------------

                           Not Applicable


Item 9                     Notice of Dissolution of Group:
                           ------------------------------

                           Not Applicable

Item 10                    Certification:
                           -------------

     By signing below the signatory certifies that, to the best of his knowledge
and belief, the securities referred to above were not acquired and are not held
for the purpose of or with the effect of changing or influencing the control of
the Issuer of the securities and were not acquired and are not held in
connection with or as a participant in any transaction having that purpose or
effect.


                               Page 5 of 6 pages

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                                    SIGNATURE
                                    ---------

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.



Dated:  February 12, 1999

                                            CUMBERLAND ASSOCIATES LLC


                                            By: /s/ Glenn Krevlin
                                               --------------------------
                                            Name:   Glenn Krevlin
                                            Title:  Member

                               Page 6 of 6 pages



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