FERRO CORP
PRE 14A, 1994-02-18
CHEMICALS & ALLIED PRODUCTS
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<PAGE>   1
 
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                                  SCHEDULE 14A
                                 (RULE 14A-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
                  PROXY STATEMENT PURSUANT TO SECTION 14(A) OF
                      THE SECURITIES EXCHANGE ACT OF 1934
 
Filed by the registrant  /X/
 
Filed by a party other than the registrant  / /
 
Check the appropriate box:
 
/X/  Preliminary proxy statement
 
/ /  Definitive proxy statement
 
/ /  Definitive additional materials
 
/ /  Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12
 
                               FERRO CORPORATION
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
                               FERRO CORPORATION
                   (NAME OF PERSON(S) FILING PROXY STATEMENT)
 
Payment of filing fee (Check the appropriate box):
 
/X/  $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2).
 
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule 14a-
6(i)(3).
 
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
     (1) Title of each class of securities to which transaction applies:
     (2) Aggregate number of securities to which transaction applies:
 
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11:(1)
     (4) Proposed maximum aggregate value of transaction:
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the form or schedule and the date of its filing.
     (1) Amount previously paid:
     (2) Form, schedule or registration statement no.:
     (3) Filing party:
     (4) Date filed:
 
(1) Set forth the amount on which the filing fee is calculated and state how it
was determined.
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<PAGE>   2
 
                                                     DRAFT OF: FEBRUARY 18, 1994
 
                        (LOGO)THE INFORMATION CONTAINED
 
                              IN THIS DOCUMENT IS
 
          ------------------------------------------------------------
                                  CONFIDENTIAL
          ------------------------------------------------------------
 
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                              (LOGO) OF CLEVELAND
                                 (216) 621-8384
 
                              Fax  (216) 621-1132
                              (LOGO) OF PITTSBURGH
                                 (412) 281-3838
 
                              Fax  (412) 281-4546
                              (LOGO) OF CINCINNATI
                                 (513) 621-8384
 
                              Fax  (513) 621-2901
                               (LOGO) OF COLUMBUS
                                 (614) 221-8384
 
                              Fax  (614) 221-8427
 
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<PAGE>   3
 
                               FERRO CORPORATION
                              1000 LAKESIDE AVENUE
                             CLEVELAND, OHIO 44114
 
                                                                  March 14, 1994
 
DEAR SHAREHOLDERS:
 
     You are cordially invited to attend the annual meeting of shareholders of
Ferro Corporation which will be held on Friday, April 22, 1994, in the
Auditorium at One Cleveland Center, 1375 E. 9th Street, Cleveland, Ohio. The
meeting will begin at 10:00 A.M., Cleveland time, but we hope that you will be
able to join the officers and directors at 9:30 A.M. for coffee and informal
conversation. The matters to be considered are described in the following pages
and include information concerning each director and each nominee for director.
 
     The items proposed for action by the shareholders at the meeting are the
election of directors, approval of an amendment to the Articles of Incorporation
to increase the number of authorized shares of common stock from 75,000,000 to
150,000,000, the designation of auditors and such other business, if any, as may
properly come before the meeting. In addition, the officers will give current
reports on the status of the business of Ferro.
 
     Shareholders of record at the close of business on February 25, 1994 are
entitled to vote at the meeting.
 
     It is important to your interests that all shareholders participate in the
affairs of Ferro regardless of the number of shares owned. Accordingly, we urge
you promptly to fill out, sign and return the enclosed proxy even if you plan to
attend the meeting. You have the option to revoke it at any time prior to the
meeting, or to vote your shares personally on request if you attend the meeting.
 
                                              Very truly yours,
 
                                              ALBERT C. BERSTICKER, President
                                                and Chief Executive Officer
<PAGE>   4
 
                                PROXY STATEMENT
 
                             ELECTION OF DIRECTORS
 
     The Board of Directors of Ferro presently consists of thirteen members,
divided into three classes. The directors in each class are elected for terms of
three years so that at each annual meeting the term of office of one class of
directors expires. The terms of office of five directors of Ferro will expire on
the day of the 1994 annual meeting, upon election of successors.
 
     Proxies solicited hereunder granting authority to vote on the election of
directors will be voted for the election of Glenn R. Brown, William E. Butler,
Paul B. Campbell, John C. Morley and Hector R. Ortino to serve for three year
terms and until their successors are elected, provided, however, that if the
election of directors is by cumulative voting (see pages 22 and 23 of this Proxy
Statement) the persons appointed by the accompanying proxy intend to cumulate
the votes represented by proxies they receive and distribute such votes in
accordance with their best judgment. All of the candidates for election as
directors are directors whose present terms of office will expire at the
meeting.
 
     In January of 1994, Robert M. Ginn retired as a member of the Board of
Directors, after 22 years of service as a director, pursuant to Ferro's
mandatory retirement age policy for directors. Upon Mr. Ginn's retirement, the
Board reduced the authorized number of directors to thirteen.
 
     If any nominee is not available at the time of the election, proxies may be
voted for a substitute or in the alternative may be voted to decrease the
authorized number of directors. However, Ferro has no reason to believe that any
of the nominees will not be available.
 
     Information is set forth below regarding the principal occupation and the
number of shares of Ferro Stock owned on February 25, 1994 by each nominee and
each of the other directors who will continue in office after the meeting.
 
                                        1
<PAGE>   5
 
NOMINEES FOR ELECTION
                               GLENN R. BROWN, age 63, Retired Senior Vice
                               President and Director Standard Oil Company (now
                               BP America). Dr. Brown joined The Standard Oil
                               Company (Ohio) in 1953 as an Engineer in the
                               Chemical and Physical Research Department. After
                               ten years of research experience, he undertook
                               assignments in managerial roles in operations
                               research, management systems, and chemical
                               operations, including Manager of all research
                               activities for Standard Oil and later Vice
                               President for Research and Engineering. In 1979,
                               Dr. Brown was elected a Senior Vice President of
                               Standard Oil in charge of the technology, patent
                               and license, strategic planning, and business
                               operating groups. He also served as a director of
                               Standard Oil from 1981 until his retirement in
                               1986. Since his retirement from Standard Oil, Dr.
                               Brown has served at Case Western Reserve
                               University as Director of Strategic Planning,
 
                               Dean of the Colleges and from 1990-1993 as Vice
                               Provost for Corporate Research and Technology
                               Transfer. He is also a Director of Nordson
                               Corporation
 (manufacDIRECTOR SINCE
           1988
                               turer of industrial application equipment).
 
                               Common Shares owned 450          Nominee for term
                               expiring in 1997
 
                               WILLIAM E. BUTLER, age 63, Chairman of the Board
                               and Chief Executive Officer, Eaton Corporation
                               (engineered products for automotive, industrial,
                               commercial and military markets). Mr. Butler has
                               been an Eaton employee since 1957, serving as
                               President and Chief Executive Officer prior to
                               his election as Chairman in 1991. Mr. Butler is a
                               director of Eaton Corporation, Bearings, Inc.
                               (bearings distributor), Pitney Bowes Inc.
                               (manufacturer of mailing, copying and voice
                               processing systems) and Zurn Industries, Inc.
                               (manufacturer of environmental quality control
                               and energy conversion systems and leisure
                               products).
 
                               Common Shares owned 600          Nominee for term
                               expiring in 1997
 
    DIRECTOR SINCE 1992
 
                               PAUL B. CAMPBELL, age 64, a General Partner of
                               Squire, Sanders & Dempsey (attorneys at law). Mr.
                               Campbell joined Squire, Sanders & Dempsey in 1954
                               and has been a partner in that firm since 1966.
                               He has also served as Secretary of Ferro since
                               1970.(2)
 
                               Common Shares owned 21,740(1)    Nominee for term
                               expiring in 1997
    DIRECTOR SINCE 1991
 
                                        2
<PAGE>   6
 
NOMINEES FOR ELECTION
                               JOHN C. MORLEY, age 62, President and Chief
                               Executive Officer of Reliance Electric Company
                               (manufacturer of industrial motors and controls,
                               mechanical power transmission products and
                               specialty telecommunication systems and
                               products). Mr. Morley began his career with Exxon
                               Corporation in 1958 and served as President of
                               Exxon Chemical Company, USA and Senior Vice
                               President of Exxon USA before joining Reliance in
                               1980 as President and Chief Executive Officer. In
                               December, 1986, Mr. Morley led an investor group
                               in the leveraged acquisition of Reliance Electric
                               Company from Exxon. Mr. Morley serves as a
                               Director of Reliance Electric Company, AMP
                               Incorporated (manufacturer of electrical and
                               electronic components) and Society Corporation
                               (bank holding company).
 
                               Common Shares owned 900          Nominee for term
                               expiring in 1997
 
    DIRECTOR SINCE 1987
                               HECTOR R. ORTINO, age 51, Executive Vice
                               President and Chief Financial -- Administrative
                               Officer of Ferro. He began his career as
                               Treasurer of Ferro Argentina in 1971 and
                               subsequently became Financial Director in 1973.
                               In 1976, Mr. Ortino was promoted to Managing
                               Director of operations in Argentina. Mr. Ortino
                               was named Managing Director of Ferro Mexico in
                               1982. In 1983, he was appointed Assistant to the
                               Executive Vice President -- Finance and relocated
                               to Cleveland. He was named Vice
                               President -- Finance in 1984; Vice
                               President -- Finance and Chief Financial Officer
                               in 1987, and Senior Vice President and Chief
                               Financial Officer in 1991. Mr. Ortino assumed his
                               present position in 1993. Prior to joining Ferro,
                               Mr. Ortino served as Treasurer of Columbia
                               Broadcasting Systems, Argentina and Assistant to
                               the Treasurer of Pfizer, Inc., Argentina. Mr.
                               Ortino is also a director of Defiance, Inc.
                               (manufacturer of automotive parts).
 
                               Common Shares owned 54,324(1)    Nominee for term
                               expiring in 1997
    DIRECTOR SINCE 1993
                               ESOP Convertible Preferred Shares beneficially
                               owned 1,469
 
DIRECTORS WHOSE TERMS OF OFFICE
WILL CONTINUE AFTER THE MEETING
                               ALBERT C. BERSTICKER, age 59, President and Chief
                               Executive Officer of Ferro. Mr. Bersticker began
                               his career as a Research Engineer with Ferro in
                               1958. Following various assignments with the
                               International Division, he became Plant Manager
                               of the Company's Spanish affiliate and was named
                               Managing Director of Ferro Spain in 1969.
                               Returning to the United States in 1973, Mr.
                               Bersticker was named Assistant to the Group Vice
                               President -- International Operations. In 1974 he
                               was appointed Group Vice President --
                               International; was named Executive Vice
                               President, Operations in 1976; was named
                               Executive Vice President and Chief Operating
                               Officer in 1986; was named President in 1988 and
                               was named Chief Executive Officer in 1991. Mr.
                               Bersticker is also a Director of Centerior Energy
                               Corporation (electric utility holding company),
                               Society Corporation (bank holding
 
                               company), Oglebay Norton Company (minerals and
                               shipping) and Brush Wellman Inc. (manufacturer of
                               beryllium alloy parts).
    DIRECTOR SINCE 1978
                               Common Shares owned 214,343(1)  Term expires 1995
                               ESOP Convertible Preferred Shares beneficially
                               owned 1,473
 
                                        3
<PAGE>   7
 
DIRECTORS WHOSE TERMS OF OFFICE
WILL CONTINUE AFTER THE MEETING
                               PAUL S. BRENTLINGER, age 66, a General Partner of
                               Morgenthaler Ventures, a venture capital
                               partnership which invests in and provides
                               management advisory services to emerging growth
                               companies. Mr. Brentlinger joined Harris
                               Corporation (manufacturer of advanced information
                               processing, communication and microelectronics
                               products) in 1951 and, after serving in various
                               assignments, was named Vice President --
                               Corporate Development in 1969; Vice President --
                               Finance in 1975 and Senior Vice President --
                               Finance in 1982. He retired from Harris
                               Corporation and joined Morgenthaler in 1984. He
                               is a Director of Allegheny Ludlum Corporation
                               (manufacturer of specialty metals).
 
                               Common Shares owned 4,900(1)    Term expires 1995
 
    DIRECTOR SINCE 1984
 
                               WERNER F. BUSH, age 54, Executive Vice President
                               and Chief Operating Officer of Ferro. Mr. Bush
                               joined Ferro in 1964 as a Research Engineer. He
                               was appointed Refractory Division Manager of
                               Ferro Mexico in 1966; was named Operations
                               Manager of Ferro France in 1970; was named
                               Operations Manager of Ferro Brazil in 1971; and
                               in 1975 was named President of Ferro Brazil. Mr.
                               Bush returned to Cleveland in 1981 when he was
                               named Vice President -- International for Latin
                               America, Canada, Australia and South Africa.
                               Subsequently, he was named Group Vice
                               President -- International in 1985; Group Vice
                               President -- Coatings, Colors and Electronic
                               Materials in 1988; and Senior Vice
                               President -- Coatings, Colors and Ceramics in
                               1991. Mr. Bush assumed his present position in
                               1993. He is also a member of the Board of
                               Directors of National City Bank.
 
                               Common Shares owned 54,343(1)   Term expires 1996
    DIRECTOR SINCE 1993
                               ESOP Convertible Preferred Shares beneficially
                               owned 1,416
 
                               A. JAMES FREEMAN, age 65, Vice Chairman and Chief
                               Executive Officer of Lord Corporation
                               (manufacturer of bonded rubber specialty products
                               for the automotive industry, adhesives and
                               chemical coatings). Mr. Freeman began his career
                               with General Mills. In 1960 he joined Lord
                               Corporation as Manager of the Development
                               Department. He was appointed Corporate Group Vice
                               President in 1970, Executive Vice President in
                               1975, President in 1982 and to his present
                               position in 1991. Mr. Freeman is also a Director
                               of Lord, PNC Bank, N.A., Eriez Magnetics
                               (manufacturer of magnetic devices), EFCO, Inc.
                               (manufacturer of forming presses), Keypro Inc.
                               (medical peer review organization) and a member
                               of the Advisory Board of Liberty Mutual Insurance
                               Company.
 
                               Common Shares owned 9,593(1)    Term expires 1995
    DIRECTOR SINCE 1986
 
                                        4
<PAGE>   8
 
DIRECTORS WHOSE TERMS OF OFFICE
WILL CONTINUE AFTER THE MEETING
                               KEVIN O'DONNELL, age 68. Chairman of the
                               Executive Committee, SIFCO Industries, Inc.
                               (diversified metal workings). Mr. O'Donnell began
                               his career with SIFCO in 1947 where he served in
                               numerous capacities until 1960. From 1960 to 1962
                               he served as a management consultant with the
                               firm of Booz, Allen and Hamilton. From 1963 to
                               1966 Mr. O'Donnell served as General Manager and
                               Director of Atlas Alloys, a division of the Rio
                               Algom Corporation. For the next six years he
                               served in the Peace Corps in various executive
                               capacities, including a period as head of the
                               Peace Corps. Mr. O'Donnell returned to SIFCO in
                               1972 as Executive Vice President and was named
                               President in 1976. He was named Chief Executive
                               Officer in 1983 and served in that capacity until
                               his retirement in 1990 when he assumed his
                               present position. Mr. O'Donnell is a Director of
                               SIFCO, RPM, Inc. (specialized protective
                               coatings, fabrics
 
                               and wall coverings), The Lamson & Sessions Co.
                               (capital goods manufacturer) and The National
                               Machinery Company (cold forming machines).
    DIRECTOR SINCE 1977
 
                               Common Shares owned 2,250       Term expires 1995
                               ADOLPH POSNICK, age 67, retired Chairman and
                               Chief Executive Officer of Ferro. Mr. Posnick
                               joined Ferro in 1947 as a Research Engineer.
                               Following assignments with the International
                               Division, he became technical director of Ferro
                               Enamel S.A., a Brazilian subsidiary, in 1950 and
                               was named Managing Director of that Company in
                               1956. Mr. Posnick was on special assignment in
                               Europe during 1964 as Assistant to the Vice
                               President -- International and returned to the
                               United States in 1965 as Vice President --
                               International Operations. He was named Group Vice
                               President in 1968, Senior Vice President --
                               Operations in 1974, Executive Vice President in
                               1975, President and Chief Executive Officer in
                               1976 and was named Chairman in 1988. Mr. Posnick
                               retired in 1991. Mr. Posnick is also a Director
                               of National City Corporation, National City Bank
                               and First Union Management, Inc. (commercial real
                               estate
 
                               management).
    DIRECTOR SINCE 1976
                               Common Shares owned 172,431(1)  Term expires 1996
                               REX A. SEBASTIAN, age 64, Private Investor. Mr.
                               Sebastian began his career with Procter and
                               Gamble. In 1955, he joined Cummins Engine
                               Company, Inc. where he held several positions
                               including Vice-President -- International and
                               Managing Director of Cummins Engine Company,
                               Ltd., in Scotland. In 1966, Mr. Sebastian joined
                               Dresser Industries, Inc. (energy and
                               industrial-related products and services) as Vice
                               President -- International Operations and was
                               named Vice President -- Operations in 1971. In
                               1975, he was named Senior Vice President --
                               Operations, a position he held until his
                               retirement in 1985. Mr. Sebastian is a member of
                               the Board of Directors of Texas Commerce Bank,
                               National Association, Hall Financial Group, Inc.
                               (diversified real estate and real estate related
                               activities), Phoenix Resource Companies, Inc.
                               (oil and gas exploration and production,
                               essentially in Egypt) and
 
                               Hallwood Energy Corporation (oil and gas
                               exploration and production).
    DIRECTOR SINCE 1986
                               Common Shares owned 4,500       Term expires 1996
 
                                        5
<PAGE>   9
 
DIRECTORS WHOSE TERMS OF OFFICE
WILL CONTINUE AFTER THE MEETING
                               DENNIS W. SULLIVAN, age 55, Executive Vice
                               President and President, Industrial and
                               Automotive, of Parker-Hannifin Corporation
                               (manufacturer of fluid power products). Mr.
                               Sullivan began his career with Parker-Hannifin
                               Corporation in 1960 as a Sales Engineer, and
                               after serving in various assignments, was named
                               Group Vice President in 1972; President of the
                               Fluid Connectors Group in 1976; Corporate Vice
                               President in 1978; President of the Fluidpower
                               Group in 1979; President of the Industrial Sector
                               in 1980; and he assumed his present position in
                               1981. Mr. Sullivan is also a Director of
                               Parker-Hannifin and Society Corporation.
 
                               Common Shares owned 750         Term expires 1996
 
    DIRECTOR SINCE 1992
 
- ---------------
 
(1) The shares reported as owned by Messrs. Bersticker, Brentlinger, Campbell,
    Freeman, Ortino and Posnick include shares that they do not own of record
    but of which they are beneficial owners. An individual is deemed to be the
    beneficial owner of shares as to which he exercises or influences voting
    power or investment power. The number of shares (included in those reported
    above) as to which Messrs. Bersticker, Brentlinger, Campbell, Freeman,
    Ortino and Posnick are not owners of record but as to which they exercise or
    influence voting control or investment decisions are as follows: Mr.
    Bersticker -- 2,287 shares, Mr. Brentlinger -- 150 shares, Mr. Campbell --
    10,350 shares, Mr. Freeman -- 2,000 shares, Mr. Ortino -- 227 shares and Mr.
    Posnick -- 13,272 shares. The number of shares reported above for Messrs.
    Bersticker, Bush and Ortino include 14,569, 6,660 and 5,883 shares,
    respectively, issued to them under the Performance Share Plan which are
    subject to risk of forfeiture based upon the terms of that plan. The number
    of shares which may be acquired by Messrs. Bersticker, Bush and Ortino
    pursuant to exercisable stock options are as follows: Mr. Bersticker --
    94,125 shares; Mr. Bush -- 35,812 shares and Mr. Ortino -- 29,437 shares
    (included in the number of shares reported above).
 
(2) The law firm of Squire, Sanders & Dempsey, of which Mr. Campbell is a
    partner, provided legal services to Ferro in 1993, and Ferro expects to
    continue the use of such firm in 1994.
 
                                        6
<PAGE>   10
 
SECURITY OWNERSHIP OF DIRECTORS, OFFICERS AND CERTAIN BENEFICIAL OWNERS
 
     Based on information supplied by them as of February 25, 1994, no
individual director beneficially owns as much as 1% of the outstanding Common
Stock, and all directors and officers of Ferro as a group beneficially own
751,402 shares of Ferro Common Stock, representing approximately 3% of its
outstanding shares and 14,200 shares of Series A ESOP Convertible Preferred
Stock, representing approximately 1.0% of the outstanding shares of that series.
Included in the number of shares beneficially owned by officers and directors as
a group are 258,804 shares of Common Stock which could be acquired through
exercisable stock options as of December 31, 1993 and 62,796 shares issued under
the Ferro Performance Share Plan which are subject to the risk of forfeiture
under the terms of that Plan. The beneficial ownership of Messrs. Bersticker,
Bush and Ortino are set forth below their biographies on pages 3 and 4 of this
Proxy Statement. Mr. Fisher beneficially owns 52,702 shares of Common Stock and
1,496 shares of ESOP Convertible Preferred Stock. Mr. Carragher beneficially
owns 46,686 shares of Common Stock and 1,430 shares of ESOP Convertible
Preferred Stock. The shares reported for Messrs. Fisher and Carragher include
21,375 and 18,937 shares which may be acquired through exercisable stock options
and 4,633 and 5,965 shares issued under the Performance Share Plan which are
subject to risk of forfeiture based upon the terms of that plan.
 
     The following table sets forth information concerning each person known by
Ferro to be the beneficial owner of more than 5% of its outstanding Common Stock
or stock convertible into Common Stock.
 
<TABLE>
<CAPTION>
                                                      AMOUNT AND          PERCENT
               NAME AND ADDRESS                  NATURE OF BENEFICIAL       OF
              OF BENEFICIAL OWNER                     OWNERSHIP            CLASS
- -----------------------------------------------  --------------------     -------
<S>                                              <C>                      <C>
RCM Capital Management.........................        2,211,350(1)         7.6%
  Four Embarcadero Center
  San Francisco, California 94111
Prudential Insurance Company of America........        1,625,555(2)         5.6%
  Prudential Plaza
  Newark, New Jersey 07102-3777
National City Bank, Trustee....................        1,430,860(3)         100%
     under the Ferro Corporation
     Savings and Stock Ownership Plan
  1900 East 9th Street
  Cleveland, Ohio 44114
</TABLE>
 
                                        7
<PAGE>   11
 
- ---------------
 
(1) Information regarding share ownership was obtained from Schedule 13G filed
    February 10, 1994 by RCM Capital Management.
 
(2) Information regarding share ownership was obtained from Schedule 13G filed
    February 10, 1994 by Prudential Insurance Co. of America.
 
(3) The beneficial owners of the Savings and Stock Ownership Plan are
    participating employees of the Company. The 1,430,860 shares of Convertible
    Preferred Stock are convertible into 2,478,965 shares of Common Stock,
    representing approximately 8.5% of the outstanding Common Stock. The
    Preferred Stock is nontransferable and, upon distribution of an account
    balance to a plan participant, such participant receives Common Stock
    issuable upon conversion of the Preferred Stock or cash payable upon
    redemption of the Preferred Stock. Each share of Preferred Stock carries one
    vote, voting together with the Common Stock on most matters. The Trustee
    votes in accordance with the instructions of plan participants. Information
    regarding share ownership was obtained from the Trustee as of February 25,
    1994.
 
     Section 16(a) of the Securities Exchange Act of 1934 requires Ferro's
officers and directors, and persons who own more than ten percent of a
registered class of Ferro's equity securities, to file reports of ownership and
changes in ownership with the Securities and Exchange Commission. Officers,
directors and greater than ten-percent shareholders are required by SEC
regulation to furnish Ferro with copies of all Section 16(a) forms they file.
 
     Based solely upon a review of Forms 3 and 4 and amendments thereto
furnished to Ferro during 1993 and Forms 5 and amendments thereto furnished to
Ferro with respect to 1993, no director, officer, beneficial owner of more than
10% of its outstanding Common Stock or stock convertible into Common Stock or
any other person subject to Section 16 of the Exchange Act, failed to file on a
timely basis since January 1, 1993, reports required by Section 16(a) of the
Exchange Act during 1993 or prior fiscal years.
 
              CERTAIN MATTERS PERTAINING TO THE BOARD OF DIRECTORS
 
     During 1993, the Board held nine regularly scheduled monthly meetings and
committees of the Board met from time to time upon call of the Chief Executive
Officer (or in the case of the Audit Committee, upon call of its Chairman).
During 1993, each director attended at least 75% of the aggregate of the total
number of meetings of the
 
                                        8
<PAGE>   12
 
Board and the committees on which he served with the exception of Mr. Ginn who
attended 72% of the meetings of the Board and of the committees on which he
served.
 
     Each director who is not an employee of Ferro is paid an annual retainer
fee of $15,000. In addition, directors (other than employee directors) are paid
an attendance fee of $1,225 for meetings of the Board and $1,000 for meetings of
its committees. The Chairman of the Audit Committee and the Chairman of
Compensation and Organization Committee are each paid an additional annual
retainer of $2,000.
 
     The Audit Committee of the Board of Directors engages in the functions
usual to an audit committee of a publicly held corporation, including
recommendations as to the engagement of independent accountants; review with the
independent accountants of the proposed scope of and plans for annual audits and
review of audit results; review of the adequacy of internal financial controls
and internal audit functions; and review of any problems identified by either
the internal or external audit functions. During 1993, the Audit Committee met
twice. Messrs. Brown, Brentlinger and O'Donnell are the current members of the
Audit Committee, with Mr. Brentlinger serving as Chairman.
 
     The Compensation and Organization Committee considers and formulates
recommendations with respect to the compensation of Ferro's officers and
performs certain delegated Board functions with respect to the Stock Option
Plan, the Performance Share Plan and the Incentive Compensation Plan. Included
among its functions is the review of recommendations (including written
recommendations made by any shareholder) as to new members of the Board of
Directors. Shareholder recommendations for members of the Board of Directors
should be submitted in writing to the Secretary of Ferro. During 1993, the
Committee met twice. A report of the Compensation and Organization Committee is
set forth on pages 11 through 13 of this Proxy Statement.
 
                PROPOSAL TO AMEND THE ARTICLES OF INCORPORATION
               TO INCREASE THE NUMBER OF AUTHORIZED COMMON SHARES
 
     The Company's Articles of Incorporation presently authorize the issuance of
75,000,000 shares of common stock and 2,000,000 of serial preferred stock. The
Board recommends an increase in the number of authorized shares of common stock
from the 75,000,000 currently authorized to 150,000,000. As of December 31,
1993, there were issued and outstanding 29,135,992 shares of the Company's
common stock. Also, as of that date 1,018,680 shares of common stock were
reserved for issuance under the Company's Stock Option Plans, 1,444,875 shares
were reserved for issuance under the
 
                                        9
<PAGE>   13
 
Company's Performance Share Plan, and 31,599,547 shares were reserved for
issuance upon the exercise of the rights pursuant to the Shareholder Rights
Plan. Each of the foregoing Plans contains antidilution provisions to the effect
that the number of shares reserved under the Plans will be increased to reflect
the effect of stock splits and the like. The balance of common stock available
for issuance on that date was 11,800,906 shares.
 
     The Board of Directors is of the opinion that the present balance of common
stock available for issuance may be insufficient to enable the Company to take
advantage of business opportunities that may arise or for other corporate
purposes such as stock dividends or stock splits. The Board of Directors has no
present plans, arrangements, commitments or undertakings for the issuance of
additional shares. Since the last time that the Company increased its authorized
shares, it effected a three-for-two split in 1989 and again in 1992. Authorized
but unissued shares may be issued at some later date on authorization by the
Board of Directors without further action of shareholders except as may be
required by law or by the rules of the New York Stock Exchange.
 
     The following table sets forth information relating to the number of shares
of common stock currently authorized and available for issuance and the number
of shares of common stock to be available upon approval of the proposed
amendment.
 
<TABLE>
<CAPTION>
                                                           PRIOR            AFTER
                                                          PROPOSED         PROPOSED
                                                          INCREASE         INCREASE
                                                        ------------     ------------
<S>                                                     <C>              <C>
Total Number of Shares of Common Stock Authorized.....    75,000,000      150,000,000
Shares Outstanding....................................   [29,135,992]     [29,135,992]
Shares Reserved for Stock Option Plans................    [1,018,680]      [1,018,680]
Shares Reserved for Performance Share Plan............    [1,444,875]      [1,444,875]
Shares Reserved for Shareholder Rights Plan...........   [31,599,547]     [31,599,547]
Shares Available for Issuance for Other Corporate
  Purposes............................................    11,800,906       86,800,906
</TABLE>
 
                            RECOMMENDATION AND VOTE
 
     The affirmative vote of two-thirds of the outstanding shares of the
Company's common stock and Convertible Preferred Stock, voting as a single
class, entitled to vote at the meeting is required to adopt the proposed
amendment to the Articles of Incorporation.
 
                                       10
<PAGE>   14
 
     YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE FOR AMENDMENT OF THE ARTICLES OF
INCORPORATION TO INCREASE THE AUTHORIZED NUMBER OF SHARES OF COMMON STOCK FROM
75,000,000 TO 150,000,000.
 
                            DESIGNATION OF AUDITORS
 
     Unless otherwise indicated, the accompanying proxy will be voted in favor
of ratifying the selection of KPMG Peat Marwick, Certified Public Accountants,
to audit the books and accounts of Ferro for the current year ending December
31, 1994. KPMG Peat Marwick have been acting as the auditors of Ferro for many
years. On recommendation of the Audit Committee, the Board of Directors has
appointed such firm to continue as Ferro's auditors for the current year,
subject to the approval thereof by the shareholders.
 
     Representatives of KPMG Peat Marwick will be at the annual meeting of
shareholders, will have an opportunity to make a statement if they desire to do
so and will be available to respond to appropriate questions.
 
                   INFORMATION CONCERNING EXECUTIVE OFFICERS
 
REPORT OF THE COMPENSATION AND ORGANIZATION COMMITTEE
 
     The principal components of senior executive officer compensation at Ferro,
and the role of the Compensation and Organization Committee of the Board of
Directors as to each component in 1993, were as follows:
 
          1. Annual salary level, effective January 1, recommended by the
     Committee and adopted by the Board.
 
          2. Annual Incentive Compensation Plan (a cash bonus plan) under which
     achievement is measured primarily by achievement of mathematical targets,
     and, to a lesser extent, by discretionary determinations. The Committee
     adopts such a plan each year, including the placement of senior executives
     in the plan, determination of the applicable percentage of salary to be
     used for bonus measurement, and determination of the mathematical targets
     by which the level of bonus achievement will be measured. The Committee
     approves the actual discretionary bonus awards to senior executive officers
     other than the Chief Executive Officer.
 
          3. Performance Share Plan (a long term incentive plan) under which
     shares of common stock are issued, subject to risk of forfeiture, based
     upon the degree of
 
                                       11
<PAGE>   15
 
     achievement of Performance Targets during the Performance Period. The
     Committee determines the Performance Targets which will be applicable to
     determine the degree of vesting, or the degree of forfeiture, of
     Performance Shares.
 
          4. The Committee makes recommendations to a Special Committee of the
     Board, consisting of all Board members other than those who participate, or
     have participated, in the applicable plans, for the award of Performance
     Shares under the Performance Share Plan and the award of Stock Options
     under the Stock Option Plan. With respect to discretionary bonus matters,
     the Committee makes a recommendation to the Board, in the case of the Chief
     Executive Officer, of non-mathematical performance goals for the year
     ahead, and of the actual discretionary bonus award for the completed year.
 
     For several years TPF&C, a Towers Perrin Company, has served as executive
compensation consultants to Ferro. TPF&C has advised Ferro, and the Committee
has relied heavily upon this advice, with respect to senior executive
competitive salary levels, annual bonus potentials, and long term incentive plan
values. The TPF&C advice is based on a variety of competitive data banks
maintained by, or available to, TPF&C.
 
     Applying this data to Ferro, and to Mr. Bersticker, Ferro's Chief Executive
Officer, the Committee recommended (and the Board approved), for 1993:
 
          1. A salary level of $490,000, which represents approximately the mid
     point of competitive salary data as reported by TPF&C, for comparable sized
     companies;
 
          2. An annual incentive plan cash bonus target amount equal to 50% of
     salary. Eighty percent of such cash bonus target amount is based upon the
     degree of achievement of mathematical targets, with the target bonus
     achieved if the Company earns a 16% return on equity (a 1% increase over
     the prior year), 200% of target bonus achieved if the Company earns a 19%
     return on equity, and no mathematical bonus achieved if return on equity is
     less than 9%. Twenty percent of target bonus amount is based upon
     discretionary factors. Such annual incentive target amounts represent the
     approximate mid-point of other comparable sized companies as reported by
     TPF&C.
 
          3. An award of options for 30,000 shares under the Ferro Stock Option
     Plan. This award, standing alone, would be substantially less than the
     advice of TPF&C as to competitive long term incentive values for comparable
     sized companies. That is because of the current Ferro practice of awarding
     Performance Shares
 
                                       12
<PAGE>   16
 
     every other year, and "doubling up" on the grant size in the years of
     grant. Under this every other year practice, no Performance Shares were
     awarded in 1993. If one-half of the prior year grant of Performance Shares
     were added to the stock option grants made to Mr. Bersticker in 1993, the
     aggregate of the expected values from those two forms of long term
     incentive plan awards would approximate the mid-point of expected values
     for long term incentive awards for comparable sized companies, as reported
     by TPF&C based on competitive data.
 
     The future value of stock option awards will, of course, be a function of
the market value for Ferro stock in the future. The future value of Performance
Shares awarded in prior years will be a function both of the future market value
of Ferro stock and of the degree of achievement of the Performance Targets by
which the degree of vesting, or the degree of forfeiture, of such Performance
Shares is measured.
 
     In recommending Mr. Bersticker's discretionary (personal performance) level
of bonus achievement, the Committee considered the degree of achievement of
specific objectives that had been agreed upon for Mr. Bersticker at the
beginning of 1993. The determination of the actual award was made in January,
1994. The award was fixed at approximately 110% of target, or $54,000.
 
     The recommendations of the Committee represented a high degree of
satisfaction with the manner in which Mr. Bersticker has performed his
responsibilities as Chief Executive Officer and his maturity and experience in
the business of Ferro.
 
     In making its determinations and recommendations with respect to the four
most highly compensated executives other than Mr. Bersticker, the Committee
considered and discussed those same materials and information that were
considered with respect to Mr. Bersticker, as well as the advice and
recommendations of Mr. Bersticker as to such individuals. The Committee also
considered its evaluation of the individual performance of those individuals. In
the case of Messrs. Bush, Carragher and Fisher, who have direct responsibilities
with respect to Company operations, their levels of achievement under the Cash
Bonus Plan and Performance Share Plan are materially impacted by the performance
of those specific operations which are in their respective areas of
responsibility. The Committee recommended, and the Board approved, increases in
the salary levels of Messrs. Bush, Ortino and Fisher effective May 1, 1993
reflecting their promotions effective that date and the assumption of new
responsibilities by them.
 
                                      W. E. Butler, J. C. Morley, D. W. Sullivan
 
                                       13
<PAGE>   17
 
PERFORMANCE COMPARED TO CERTAIN STANDARDS
 
     The chart set forth below compares Ferro's cumulative total shareholder
return for the five years ended December 31, 1993 to (a) that of the Standard &
Poor's 500 Index and (b) that of a designated group of companies deemed to have
a peer group relationship to Ferro. In all cases, the information is presented
on a dividend reinvested basis.
 
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
     FERRO CORPORATION, S&P 500 INDEX AND S&P SPECIALTY CHEMICALS INDEX(1)

<TABLE>
<CAPTION> 
                    Ferro             S&P            S&P Specialty
                 Corporation       500 Index        Chemicals Index
                 -----------       ---------        ---------------
<S>                 <C>              <C>                 <C>
1988                100.0            100.0               100.0
1989                117.7            131.6               121.8
1990                 84.7            127.5               117.0
1991                183.1            166.2               165.1
1992                199.3            178.8               174.9
1993                239.0            196.7               199.4

</TABLE>


Note:
 
(1) Assumes $100 invested on December 31, 1988 in Ferro Common Stock, S&P 500
    Index and S&P Specialty Chemicals Index.
 
                                       14
<PAGE>   18
 
SUMMARY COMPENSATION TABLE
 
     The following table shows on an accrual basis the elements of compensation
paid or awarded during each of the three years ended December 31, 1993 to the
Chief Executive Officer and to each of the other four highest paid executive
officers of Ferro.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                   LONG TERM COMPENSATION
                                                                           AWARDS
                                                                 --------------------------
                     ANNUAL COMPENSATION                         PERFORMANCE                    ALL OTHER
- -------------------------------------------------------------    SHARE PLAN       OPTIONS        COMPEN-
          NAME AND                        SALARY      BONUS       AWARD(1)        (NO. OF        SATION
     PRINCIPAL POSITION         YEAR       ($)         ($)           ($)         SHARES)(2)      ($)(3)
- ----------------------------    -----    --------    --------    -----------     ----------     ---------
<S>                              <C>      <C>         <C>          <C>             <C>            <C>
A.C. Bersticker                  1993     490,000     224,719            0         30,000         19,597
  President and Chief            1992     450,000     317,800      417,693         30,000         17,215
  Executive Officer              1991     361,667      71,497      125,862         13,500         16,107
W.F. Bush                        1993     290,666     102,816            0          9,000         15,545
  Executive Vice President       1992     240,000     146,519      190,942          9,000         12,747
  and Chief Operating            1991     210,000      31,887       67,623          6,750         11,409
  Officer
H.R. Ortino                      1993     251,334      96,692            0          9,000         23,264
  Executive Vice President       1992     212,000     124,553      168,666          9,000         18,829
  and Chief Financial --         1991     182,000      31,111       58,599          6,750         24,845
  Administrative Officer
J.F. Fisher                      1993     202,002      67,233            0          6,000         14,268
  Senior Vice President --       1992     167,000      98,860      132,828          6,000         11,871
  Coatings, Colors and           1991     147,000      20,820       47,322          4,500         11,448
  Ceramics
F.A. Carragher                   1993     236,000      30,156            0          9,000         14,787
  Senior Vice President --       1992     215,000      47,020      171,017          9,000         15,850
  Chemicals and Polymers         1991     190,000      19,399       61,185          6,750         12,324
<FN>
 
Notes:
 
(1) No Performance Shares were awarded in 1993 pursuant to Ferro's practice of
    granting awards every other year, instead of annually. See page 13 of this
    Proxy Statement. The values reported are based upon the number of
    Performance Shares awarded, valued at the market price of the Common Stock
    on the date of the award. Such reported values are based upon achievement of
    target levels of performance by Ferro during the performance period.
    Realization of such values will be a function of Ferro's performance during
    the performance periods. The performance period is three years for the
    awards made in 1992 and five years for the awards made in 1991. Performance
    is measured in relation to standards tied to return on average common
    equity, net income growth, return on average assets employed and operating
    income growth. If Ferro's performance exceeds target levels, the number of
    shares can increase by up to 25%. At December 31, 1993, the persons listed
    above hold the following number of Performance Shares, valued at the value
    of the underlying shares at December 31, 1993, applicable to performance
    periods not yet completed: Mr. Bersticker, 29,940 shares, valued at
    $958,080; Mr. Bush, 14,733 shares, valued at $471,456; Mr. Ortino, 12,944
    shares, valued at $414,208; Mr. Fisher, 10,349 shares, valued at $331,168;
    and Mr. Carragher, 13,288 shares, valued at $425,216. Such values are also
    based upon achievement of target levels of performance by Ferro during the
    performance period and realization of values will be a function of Ferro's
    performance during the performance period.

</TABLE>
                                        15
<PAGE>   19
 
(2) Stock Option grants were awarded on the following dates:
    December 13, 1990 (for 1991)
    January 24, 1992
    January 22, 1993
 
(3) In the year ended December 31, 1993, All Other Compensation includes company
    matching payments under the Ferro ESOP, as follows: Mr. Bersticker, $6,746,
    Mr. Bush, $5,996, Mr. Ortino, $6,746, Mr. Fisher, $5,996 and Mr. Carragher,
    $6,296; personal use of leased automobiles, as follows: Mr. Bersticker,
    $3,276, Mr. Bush, $2,480, Mr. Ortino, $5,785, Mr. Fisher, $5,716 and Mr.
    Carragher, $2,714; taxable portion of benefits under health, hospitalization
    and life insurance programs, as follows: Mr. Bersticker, $5,850, Messrs.
    Bush and Ortino, $3,744 each, Mr. Fisher $2,556 and Mr. Carragher, $5,777;
    individual tax services, as follows: Mr. Bersticker $3,725, Mr.Bush, $3,325,
    Mr. Ortino, $3,350; and in the case of Mr. Ortino, home leave benefits of
    $3,639.
 
                                       16
<PAGE>   20
 
    STOCK OPTION GRANTS, EXERCISES AND YEAR END VALUES
 
     The following table sets forth information regarding grants of stock
options to each of the five highest paid executive officers of Ferro under
Ferro's stock option plan during the fiscal year ended December 31, 1993. In
each case the options were granted at fair market value on the date of grant
($29.50) for a term of 10 years expiring January 21, 2003. The exercisability of
the stock options vests at the rate of 25% per year. In the case of death,
retirement, disability or change of control, the options become 100%
exercisable.
 
                             OPTION GRANTS IN 1993
 
<TABLE>
<CAPTION>
                                                            % OF TOTAL
                                                             OPTIONS          GRANT DATE
                                                            GRANTED TO          PRESENT
                                            OPTIONS        EMPLOYEES IN        VALUE(1)
                  NAME                      GRANTED            1993                $
- ----------------------------------------  ------------     ------------     ---------------
<S>                                       <C>              <C>              <C>
A.C. Bersticker
President and Chief Executive Officer...     30,000            16.6%           $ 383,100
W.F. Bush
Executive Vice President and
Chief Operating Officer.................      9,000             5.0%           $ 114,930
H.R. Ortino
Executive Vice President and Chief
Financial -- Administrative Officer.....      9,000             5.0%           $ 114,930
J.F. Fisher
Senior Vice President --
Coatings, Colors and Ceramics...........      6,000             3.3%           $  76,620
F.A. Carragher
Senior Vice President -- Chemicals and
Polymers................................      9,000             5.0%           $ 114,930
<FN>
 
- ---------------
 
Note:
 
(1) The grant date present value has been calculated using the Black-Scholes
    method of option valuation. The model assumes the following: (a) an option
    term of ten years; (b) an interest rate that represents the interest rate on
    a U.S. Treasury bond with a maturity date corresponding to the ten year
    option term; (c) volatility calculated using quarter-end stock prices for
    the past five years (20
</TABLE>
 
                                       17
<PAGE>   21
 
    quarters) prior to grant date; and (d) the stock's annualized dividend yield
    also over the past five years (20 quarters).
 
     The following table shows, with respect to those same persons, information
regarding stock option exercises during 1993 and information regarding options
held at year end.
 
<TABLE>
<CAPTION>
                                                                                VALUE OF
                                                              NUMBER OF        UNEXERCISED
                                                             UNEXERCISED      IN-THE-MONEY
                                                             OPTIONS AT        OPTIONS AT
                                                            DECEMBER 31,      DECEMBER 31,
                                   SHARES                       1993             1993(1)
                                  ACQUIRED                  -------------     -------------
                                     ON         VALUE       EXERCISABLE/      EXERCISABLE/
             NAME                 EXERCISE     REALIZED     UNEXERCISABLE     UNEXERCISABLE
- ------------------------------    --------     --------     -------------     -------------
<S>                               <C>          <C>          <C>               <C>
A.C. Bersticker                      None           N/A        94,125/         $1,790,261/
  President and Chief                                           55,875           $ 274,811
  Executive Officer
W.F. Bush                            None           N/A        35,812/         $  658,733/
  Executive Vice President and                                  17,438           $  95,055
  Chief Operating Officer
H.R. Ortino                         6,000      $134,660        29,437/         $  507,053/
  Executive Vice President and                                  17,438           $  95,055
  Chief Financial --
  Administrative Officer
J.F. Fisher                          None           N/A        21,375/         $  382,684/
  Senior Vice President --                                      11,625           $  63,364
  Coatings, Colors and
  Ceramics
F.A. Carragher                     16,875      $402,986        18,937/         $  297,068/
  Senior Vice President --                                      17,438           $  95,055
  Chemicals and Polymers
<FN>
 
- ---------------
 
Note:
 
(1) Value of unexercised in-the-money options is based on Ferro's NYSE closing
    common stock price on December 31, 1993, of $32.00.
</TABLE>
 
PERFORMANCE SHARE PLAN AWARDS
 
     No performance shares were awarded in 1993 pursuant to Ferro's practice of
granting awards every other year, instead of annually. See page 13 of this Proxy
Statement.
 
                                       18
<PAGE>   22
 
RETIREMENT PLAN
 
     Ferro maintains a non-contributory defined benefit retirement program for
eligible salaried employees, including officers. In general, as applied to the
senior officer group of Ferro the retirement program provides a monthly pension
at age 65 payable for life with a guarantee of 120 monthly payments. The monthly
retirement benefit payable to a participating employee who retires on or after
age 65 with 30 or more years of service is 50% of the monthly average of the
participant's covered compensation during the five consecutive calendar years in
which his covered compensation was the highest, reduced by 50% of his primary
Social Security benefit. If the participating employee has less than 30 years of
service, the monthly pension net benefit is reduced proportionately. Generally,
for purposes of the retirement program, covered compensation means basic salary
plus bonus plus payments made under the Performance Share Plan. Section 415 of
the Internal Revenue Code limits the annual benefits payable from the Ferro
Qualified Retirement Plan (to $115,641 per year for 1993). In addition, the
amount of covered compensation used to compute the Retirement Plan benefit is
limited by the Internal Revenue Code. In response to such limitations, Ferro has
adopted an Excess Benefits Plan. The Excess Benefits Plan will pay retirement
program benefits to participants in the Ferro Qualified Retirement Plan in
excess of those payable from the Qualified Plan. The following table shows
estimated annual benefits payable upon retirement under both the Retirement Plan
and the Excess Benefits Plan to persons with the specified years of service and
whose average annual covered compensation during the five consecutive calendar
years in which their covered compensation was the highest would be as indicated.
As of December 31, 1993, Messrs. Bersticker, Bush, Ortino, Fisher and Carragher
had 35, 29, 22, 34, and 14 years of service, respectively.
 
<TABLE>
<CAPTION>
                                       YEARS OF SERVICE AT AGE 65
       ASSUMED                             RETIREMENT IN 1993
       COVERED            ----------------------------------------------------
    COMPENSATION              10            20            30            40
- ---------------------     ----------    ----------    ----------    ----------
<S>                       <C>           <C>           <C>           <C>
      $ 200,000           $   31,077    $   62,155    $   93,232    $   93,232
        300,000               47,744        95,488       143,232       143,232
        400,000               64,411       128,821       193,232       193,232
        500,000               81,077       162,155       243,232       243,232
        600,000               97,744       195,488       293,232       293,232
        700,000              114,411       228,821       343,232       343,232
        800,000              131,077       262,155       393,232       393,232
        900,000              147,744       295,488       443,232       443,232
</TABLE>
 
                                       19
<PAGE>   23
 
- ---------------
 
     The five year average covered compensation for the individuals listed in
the Summary Compensation Table was: Mr. Bersticker, $683,083; Mr. Bush,
$371,038; Mr. Ortino, $323,134; and Mr. Fisher, $251,359. See page 21 of this
Proxy Statement for a description of an agreement entered into with Mr.
Carragher in 1993 pertaining to his retirement.
 
EXECUTIVE EMPLOYMENT AGREEMENTS
 
     Ferro is a party to executive employment agreements (the "Executive
Employment Agreements") with 11 of its officers, including each of the
individuals (except Mr. Carragher) named in the summary compensation table on
page 15 of this Proxy Statement. The purpose of the Executive Employment
Agreements is to reinforce and encourage the continued attention and dedication
of these officers to their assigned duties without distraction in the face of
(i) solicitations by other employers and (ii) the potentially disturbing
circumstances arising from the possibility of a change in control of Ferro. To
that end, the Executive Employment Agreements obligate Ferro to provide certain
severance benefits, described below, to any of these officers whose employment
is terminated under certain circumstances.
 
     Benefits are payable under the Executive Employment Agreements if the
officer's employment is terminated for reasons other than for cause, disability,
death or normal retirement or if the officer terminates his employment for "Good
Reason." Good Reason will exist if Ferro fails to honor any of its obligations
or responsibilities under certain designated sections of the Executive
Employment Agreement. Benefits are also payable if a successor (whether direct
or indirect, by purchase, merger, consolidation or otherwise) to all or
substantially all of the business and/or assets of Ferro fails to expressly
assume the Executive Employment Agreements. The principal benefits to be
provided to the officers under the Executive Employment Agreements are (i) a
lump sum severance payment equal to a full year's compensation (base salary and
incentive compensation) multiplied by three in the cases of Messrs. Bersticker,
Bush and Ortino and multiplied by two in the case of the other officers with
whom Executive Employment Agreements were made, (ii) a lump sum calculated to
approximate the present value of the additional retirement benefits to which the
officer would have become entitled had he remained in the employment of Ferro
for the same number of years used in computing the lump sum severance payment,
(iii) continued participation in Ferro's employee benefit programs such as group
life, health and medical insurance coverage for the same number of years used in
comput-
 
                                       20
<PAGE>   24
 
ing the lump sum severance payment, and (iv) a cash payment in an amount to
reimburse on an after tax basis that portion of any excise tax attributable to
payments or benefits described in items (i), (ii) and (iii) above.
 
     As security for its payment of the benefits provided for in the Executive
Employment Agreements, Ferro has established, in accordance with its obligation
under the Executive Employment Agreements, an escrow account at National City
Bank and deposited into that escrow account a percentage of the amount which
would be payable to each of the officers under the Executive Employment
Agreements. No officer has a right to receive any amount in the escrow account
until Ferro has defaulted in its obligations to that officer under the Executive
Employment Agreement to which he is a party. Interest earned on the escrow
account is paid to the Company.
 
     In 1993, Ferro entered into an agreement with Mr. Carragher which provides
for his compensation as a consultant to the Company after he steps down as
Senior Vice President, Chemicals and Polymers in March of 1994. This agreement
supersedes his executive employment agreement and a prior agreement with him
providing for supplemental retirement benefits. Under the 1993 agreement, Mr.
Carragher will be entitled to continued participation in certain employee
benefit plans and will be paid an aggregate salary of $660,800 for the period of
April 1, 1994 through February 4, 1997 in return for his services as a
consultant. Mr. Carragher will be deemed to have retired as of March 31, 1994
with respect to his rights under the Performance Share Plan and will be deemed
to have retired as of February 4, 1997 with respect to his rights under the
stock option plan. As a result of this agreement, Mr. Carragher's prior service
with the Company, and a supplemental pension agreement entered into with Mr.
Carragher on August 25, 1988, Mr. Carragher will be eligible, as of March 1,
1997, to participate in the Ferro Salaried Retiree Medical Program and will be
entitled to receive a pension of approximately $9,270 per month.
 
               SHAREHOLDER PROPOSALS FOR THE 1995 ANNUAL MEETING
 
     Any shareholder who intends to present a proposal at the 1995 annual
meeting and who wishes to have the proposal included in Ferro's proxy statement
and form of proxy for that meeting must deliver the proposal to Ferro not later
than November 15, 1994.
 
                                       21
<PAGE>   25
 
                                 MISCELLANEOUS
 
     The accompanying proxy is solicited by the Board of Directors of Ferro and
will be voted in accordance with the instructions thereon if it is returned duly
executed and is not revoked. A shareholder may revoke his proxy without
affecting any vote previously taken, by giving notice to the Company in writing
or in open meeting.
 
     Ferro will bear the cost of preparing and mailing this statement, with the
accompanying proxy and other instruments. Ferro will also pay the standard
charges and expenses of brokerage houses, or other nominees or fiduciaries, for
forwarding such instruments to and obtaining proxies from securities holders and
beneficiaries for whose account they hold registered title to shares of the
Company. In addition to using the mails, directors, officers and other employees
of Ferro, acting on its behalf, may also solicit proxies, and Georgeson & Co.,
New York, New York, has been retained, at an estimated cost of $10,000 plus
expenses, to aid in the solicitation of proxies from brokers, institutional
holders and individuals who own a large number of shares. Proxies may be
solicited personally, by telephone, or by telegram.
 
     The record date for determination of shareholders entitled to vote at the
1994 annual meeting is February 25, 1994. On that date the outstanding voting
securities of Ferro were             shares of Common Stock, having a par value
of $1 each and           shares of Series A ESOP Convertible Preferred Stock.
Each share has one vote and the Common Stock and the Series A ESOP Convertible
Preferred Stock vote together as a single class.
 
     Under the General Corporation Law of Ohio, if notice in writing is given by
any shareholder to the President or any Vice President or the Secretary of
Ferro, not less than forty-eight hours before the time fixed for holding the
meeting, that the shareholder desires that the voting for election of directors
shall be cumulative, and if an announcement of the giving of such notice is made
upon the convening of the meeting, each shareholder will have cumulative voting
rights. Cumulative voting means that each shareholder is entitled to that number
of votes equal to the number of shares that he owns multiplied by the number of
directors to be elected. Each shareholder may cast all of his votes for a single
nominee or may distribute his votes among as many nominees as he sees fit. As
indicated on page 1 of this Proxy Statement, if the election of directors is by
cumulative voting the persons appointed by the accompanying proxy intend to
cumulate the votes represented by the proxies they receive and distribute such
votes in accordance with their best judgment. Those nominees receiving the
largest number of votes for the director positions to be filled will be elected
to those positions. Abstentions will be deemed to be present for the
 
                                       22
<PAGE>   26
 
purpose of determining a quorum for the meeting, but will be deemed not voting
on the issues or matters as to which the abstention is applicable.
 
     So far as the management is aware, no matters other than those outlined in
this Proxy Statement will be presented to the meeting for action on the part of
the shareholders. If any other matters are properly brought before the meeting,
it is the intention of the persons named in the accompanying proxy to vote
thereon the shares to which the proxy relates, in accordance with their best
judgment.
 
                                              FERRO CORPORATION
 
                                              P. B. CAMPBELL, Secretary
March 14, 1994
 
                                       23
<PAGE>   27
To:  Securities and Exchange Commission

From:  Ferro Corporation

Subject:  Memorandom of Differences between the EDGAR filing and the printed
          Proxy Statement.

A picture of each director appears next to his or her biography on pages 4
through and including 8.
<PAGE>   28
 
FERRO CORPORATION    THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
    The undersigned shareholder of Ferro Corporation hereby appoints A. C.
Bersticker, H. R. Ortino, and P. B. Campbell, the Proxies of the undersigned to
vote the shares of the undersigned at the 1994 annual meeting of shareholders of
said Corporation and any adjournment thereof upon the following:
 
   THE BOARD OF DIRECTORS RECOMMENDS VOTES BE CAST FOR PROPOSALS 1, 2 AND 3.
 
(1) ELECTION OF DIRECTORS: Glenn R. Brown, William E. Butler, Paul B. Campbell,
    John C. Morley and Hector R. Ortino for terms expiring in 1997.
 
    / / FOR all nominees (except as marked to the contrary)         / / WITHHOLD
            AUTHORITY to vote for all nominees
 
            (INSTRUCTION: If you wish to withhold authority to vote for any
                          individual nominee, strike a line through the
                          nominee's name in the list above.)
 
(2) RATIFICATION OF THE DESIGNATION OF KPMG PEAT MARWICK AS INDEPENDENT
    AUDITORS.
 
                                           / / FOR    / / AGAINST    / / ABSTAIN
 
(3) Proposal to adopt an amendment of Article Fourth of the Company's Articles
    of Incorporation, along with any necessary conforming amendments, to
    increase the number of authorized shares of common stock to 150,000,000.
 
                                           / / FOR    / / AGAINST    / / ABSTAIN
 
(4) In their discretion, the Proxies are authorized to vote upon such other
    business as may properly come before the meeting or any adjournment thereof.
 
                                     (Continued, and to be signed on other side)
 
PROXY NO.                  (Continued from other side)                 SHARES
 
    IF NO INSTRUCTION IS INDICATED, AUTHORITY IS GRANTED TO CAST THE VOTE OF THE
UNDERSIGNED FOR THE ELECTION OF THE NOMINEES FOR DIRECTOR AND FOR PROPOSALS 2
AND 3.
 
                                                    Dated................., 1994
 
                                                    ............................
                                                             Signature
 
                                                    ............................
                                                     Signature if held jointly
 
                                                    NOTICE: When signing as
                                                    attorney, executor,
                                                    administrator, trustee or
                                                    guardian, please give your
                                                    full title as such. A proxy
                                                    given by a corporation
                                                    should be signed in the
                                                    corporate name by the
                                                    chairman of its board of
                                                    directors, its president,
                                                    vice president, secretary,
                                                    or treasurer.
 
                                              PLEASE MARK, SIGN, DATE AND RETURN
                                                          THE PROXY
                                               CARD PROMPTLY USING THE ENCLOSED
                                                          ENVELOPE.
 
                                   Proxy Card
<PAGE>   29
 
FERRO CORPORATION    THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
TO: NATIONAL CITY BANK, CLEVELAND, OHIO
    TRUSTEE UNDER THE FERRO CORPORATION SAVINGS AND STOCK OWNERSHIP PLAN
 
    I hereby direct that the voting rights pertaining to shares of stock of
Ferro Corporation held by you, as Trustee, and allocated to my account shall be
exercised at the 1994 annual meeting of shareholders of said Corporation and any
adjournment thereof to vote:
 
   THE BOARD OF DIRECTORS RECOMMENDS VOTES BE CAST FOR PROPOSALS 1, 2 AND 3.
 
(1) ELECTION OF DIRECTORS: Glenn R. Brown, William E. Butler, Paul B. Campbell,
    John C. Morley and Hector R. Ortino for terms expiring in 1997.
 
    / / FOR all nominees (except as marked to the contrary)         / / WITHHOLD
            AUTHORITY to vote for all nominees
 
            (INSTRUCTION: If you wish to withhold authority to vote for any
                          individual nominee, strike a line through the
                          nominee's name in the list above.)
 
(2) RATIFICATION OF THE DESIGNATION OF KPMG PEAT MARWICK AS INDEPENDENT
    AUDITORS.
 
                                           / / FOR    / / AGAINST    / / ABSTAIN
 
(3) Proposal to adopt an amendment of Article Fourth of the Company's Articles
    of Incorporation, along with any necessary conforming amendments, to
    increase the number of authorized shares of common stock to 150,000,000.
 
                                           / / FOR    / / AGAINST    / / ABSTAIN
 
                                     (Continued, and to be signed on other side)
 
                          (Continued from other side)
 
(4) In its discretion, the Trustee is authorized to vote upon such other
    business as may properly come before the meeting or any adjournment thereof.
 
    IF NO INSTRUCTION IS INDICATED, AUTHORITY IS GRANTED TO CAST THE VOTE OF THE
UNDERSIGNED FOR THE ELECTION OF THE NOMINEES FOR DIRECTOR AND FOR PROPOSALS 2
AND 3. THE TRUSTEE IS ALSO DIRECTED TO VOTE THE UNDERSIGNED'S PRORATA PORTION OF
ALL OF THE TRUSTEE'S UNALLOCATED AND/OR UNVOTED SHARES IN THE SAME MANNER AS THE
UNDERSIGNED HAS DIRECTED ON THE REVERSE SIDE HEREOF.
 
                                                    Dated................., 1994
 
                                                    ............................
                                                             Signature
 
                                                    NOTICE: When signing as
                                                    attorney, executor,
                                                    administrator, trustee or
                                                    guardian, please give your
                                                    full title as such.
 
                                              PLEASE MARK, SIGN, DATE AND RETURN
                                                          THE PROXY
                                               CARD PROMPTLY USING THE ENCLOSED
                                                          ENVELOPE.
 
                                   Proxy Card


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