FERRO CORP
PRE 14A, 1996-02-28
CHEMICALS & ALLIED PRODUCTS
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<PAGE>   1
 
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                            SCHEDULE 14A INFORMATION
                  PROXY STATEMENT PURSUANT TO SECTION 14(a) OF
                      THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO.  )
 
Filed by the Registrant  /X/
 
Filed by a Party other than the Registrant  / /
 
Check the appropriate box:
/X/  Preliminary Proxy Statement
/ /  Definitive Proxy Statement
/ /  Definitive Additional Materials
/ /  Soliciting Material Pursuant to sec. 240.14a-11(c) or sec. 240.24a-12
 
                               FERRO CORPORATION
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                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
                               FERRO CORPORATION
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                   (NAME OF PERSON(S) FILING PROXY STATEMENT)
 
Payment of Filing Fee (Check the appropriate box):
/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2).
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
     (1) Title of each class of securities to which transaction applies:
     (2) Aggregate number of securities to which transaction applies:
 
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11:(1)
     (4) Proposed maximum aggregate value of transaction:
     (5) Total Fee paid:
 
/ /  Fee previously paid with preliminary materials.
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     (1) Amount Previously Paid:
     (2) Form, Schedule or Registration Statement No.:
     (3) Filing Party:
     (4) Date Filed:
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(1) Set forth the amount on which the filing fee is calculated and state how it
    was determined.
 
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<PAGE>   2
 
                                                                PRELIMINARY COPY
 
                               FERRO CORPORATION
                              1000 LAKESIDE AVENUE
                             CLEVELAND, OHIO 44114
 
                                                                  March 12, 1996
 
DEAR SHAREHOLDERS:
 
     You are cordially invited to attend the annual meeting of shareholders of
Ferro Corporation which will be held on Friday, April 26, 1996, in the Erie Room
at One Cleveland Center, 1375 E. 9th Street, Cleveland, Ohio. The meeting will
begin at 10:00 A.M., Cleveland time, but we hope that you will be able to join
the officers and directors at 9:30 A.M. for coffee and informal conversation.
The matters to be considered are described in the following pages and include
information concerning each director and each nominee for director.
 
     The items proposed for action by the shareholders at the meeting are the
election of directors, authorization of a decrease in the number of directors,
approval of amendments to the Ferro Employee Stock Option Plan, the designation
of auditors and such other business, if any, as may properly come before the
meeting. In addition, the officers will give current reports on the status of
the business of Ferro.
 
     Shareholders of record at the close of business on February 27, 1996 are
entitled to vote at the meeting.
 
     It is important to your interests that all shareholders participate in the
affairs of Ferro regardless of the number of shares owned. Accordingly, we urge
you promptly to fill out, sign and return the enclosed proxy even if you plan to
attend the meeting. You have the option to revoke it at any time prior to the
meeting, or to vote your shares personally on request if you attend the meeting.
 
                                              Very truly yours,
 
                                              ALBERT C. BERSTICKER, Chairman
                                                and Chief Executive Officer
<PAGE>   3
 
                                PROXY STATEMENT
 
                             ELECTION OF DIRECTORS
 
     The Board of Directors of Ferro presently consists of twelve members,
divided into three classes. The directors in each class are elected for terms of
three years so that at each annual meeting the term of office of one class of
directors expires. The terms of office of four directors of Ferro will expire on
the day of the 1996 annual meeting, upon election of successors.
 
     Proxies solicited hereunder granting authority to vote on the election of
directors will be voted for the election of Sandra Harden Austin, Werner F.
Bush, Rex A. Sebastian and Dennis W. Sullivan to serve for three year terms and
until their successors are elected; provided, however, that if the election of
directors is by cumulative voting (see page 29 of this Proxy Statement) the
persons appointed by the accompanying proxy intend to cumulate the votes
represented by proxies they receive and distribute such votes in accordance with
their best judgment. All of the candidates for election as directors are
directors whose present terms of office will expire at the meeting.
 
     Adolph Posnick whose term expires at the 1996 annual meeting, will retire
as a member of the Board of Directors, after 20 years of service as a director,
pursuant to Ferro's mandatory retirement age policy for directors. The size of
the Board will be reduced to eleven at that time.
 
     If any nominee is not available at the time of the election, proxies will
be voted to decrease the authorized number of directors. However, Ferro has no
reason to believe that any of the nominees will not be available.
 
     Information is set forth below regarding the principal occupation and the
number of shares of Ferro Stock owned on February 27, 1996 by each nominee and
each of the other directors who will continue in office after the meeting.
 
                                        1
<PAGE>   4
 
NOMINEES FOR ELECTION
 
 
                               SANDRA HARDEN AUSTIN, age 48, President of
                               Caremark Physician Services, a division of
                               Caremark, Inc. which provides physician practice
                               management services. Between 1981 and 1988, Ms.
                               Austin was employed by the Huron Road Hospital in
                               Cleveland, and during that time served as the
                               Director of Planning, Vice President and
                               President. In 1988, she was appointed Senior Vice
                               President and General Manager of the
                               Medical/Surgical and Psychiatry Management
                               Centers of University Hospitals of Cleveland and
                               served in that capacity until 1990. Ms. Austin
                               was named the Executive Vice President and Chief
                               Operating Officer of The University of Chicago
                               Hospitals in 1990 and served in that capacity
                               until 1994, at which time she was appointed
                               President of Caremark Clinical Management
                               Services, a division of Caremark, Inc. Ms. Austin
                               assumed her present position in 1995. Ms. Austin
                               also serves as a director of National City
                               Corporation and South Shore Bank (bank holding
                               companies).
 
DIRECTOR SINCE 1994            Common Shares owned 100          Nominee for term
                               expiring in 1999

                               WERNER F. BUSH, age 56, Executive Vice President
                               and Chief Operating Officer of Ferro. Mr. Bush
                               joined Ferro in 1964 as a Research Engineer. He
                               was appointed Refractory Division Manager of
                               Ferro Mexico in 1966; was named Operations
                               Manager of Ferro France in 1970; was named
                               Operations Manager of Ferro Brazil in 1971; and
                               in 1975 was named President of Ferro Brazil. Mr.
                               Bush returned to Cleveland in 1981 when he was
                               named Vice President -- International for Latin
                               America, Canada, Australia and South Africa.
                               Subsequently, he was named Group Vice
                               President -- International in 1985; Group Vice
                               President -- Coatings, Colors and Electronic
                               Materials in 1988; and Senior Vice
                               President -- Coatings, Colors and Ceramics in
                               1991. Mr. Bush assumed his present position in
                               1993. He is also a member of the Board of
                               Directors of National City Bank.
                               Common Shares owned 88,613(1)    Nominee for term
                               expiring in 1999
                               ESOP Convertible Preferred Shares beneficially
DIRECTOR SINCE 1993            owned 2,216

                               REX A. SEBASTIAN, age 66, Private Investor. Mr.
                               Sebastian began his career with Procter and
                               Gamble. In 1955, he joined Cummins Engine
                               Company, Inc. where he held several positions
                               including Vice-President -- International and
                               Managing Director of Cummins Engine Company,
                               Ltd., in Scotland. In 1966, Mr. Sebastian joined
                               Dresser Industries, Inc. (energy and
                               industrial-related products and services) as Vice
                               President -- International Operations and was
                               named Vice President -- Operations in 1971. In
                               1975, he was named Senior Vice President --
                               Operations, a position he held until his
                               retirement in 1985. Mr. Sebastian is a member of
                               the Board of Directors of Texas Commerce Bank
                               National Association, Phoenix Resource Companies,
                               Inc. (oil and gas exploration and production,
                               essentially in Egypt) and Hallwood Energy
                               Corporation (oil and gas exploration and
                               production).
                               Common Shares owned 5,500        Nominee for term
DIRECTOR SINCE 1986            expiring in 1999
<PAGE>   5
 
NOMINEE FOR ELECTION
 
                               DENNIS W. SULLIVAN, age 57, Executive Vice
                               President and President, Industrial and
                               Automotive, of Parker-Hannifin Corporation
                               (manufacturer of fluid power products). Mr.
                               Sullivan began his career with Parker-Hannifin
                               Corporation in 1960 as a Sales Engineer, and
                               after serving in various assignments, was named
                               Group Vice President in 1972; President of the
                               Fluid Connectors Group in 1976; Corporate Vice
                               President in 1978; President of the Fluidpower
                               Group in 1979; President of the Industrial Sector
                               in 1980; and he assumed his present position in
                               1981. Mr. Sullivan is also a Director of
                               Parker-Hannifin and KeyCorp (bank holding
  DIRECTOR SINCE 1992          company).
 DIRECTORS WHOSE TERMS
OF OFFICE WILL CONTINUE        Common Shares owned 2,711        Nominee for term
   AFTER THE MEETING           expiring in 1999

                               ALBERT C. BERSTICKER, age 61, Chairman and Chief
                               Executive Officer of Ferro. Mr. Bersticker began
                               his career as a Research Engineer with Ferro in
                               1958. Following various assignments with the
                               International Division, he became Plant Manager
                               of the Company's Spanish subsidiary and was named
                               Managing Director of Ferro Spain in 1969.
                               Returning to the United States in 1973, Mr.
                               Bersticker was named Assistant to the Group Vice
                               President -- International Operations. In 1974 he
                               was appointed Group Vice President --
                               International; was named Executive Vice
                               President, Operations in 1976; was named
                               Executive Vice President and Chief Operating
                               Officer in 1986; was named President and Chief
                               Operating Officer in 1988; was named Chief
                               Executive Officer in 1991; and was named Chairman
                               in 1996. Mr. Bersticker is also a Director of
                               Centerior Energy Corporation (electric utility
                               holding company), KeyCorp (bank holding company),
                               Oglebay Norton Company (minerals and shipping)
                               and Brush Wellman Inc. (manufacturer of beryllium
                               alloy parts).
                               Common Shares owned 293,339(1)  Term expires 1998
                               ESOP Convertible Preferred Shares beneficially
DIRECTOR SINCE 1978            owned 2,284

                               PAUL S. BRENTLINGER, age 68, a Partner of
                               Morgenthaler Ventures, a venture capital
                               partnership which invests in and provides
                               management advisory services to emerging growth
                               companies. Mr. Brentlinger joined Harris
                               Corporation (manufacturer of advanced information
                               processing, communication and microelectronics
                               products) in 1951 and, after serving in various
                               assignments, was named Vice President --
                               Corporate Development in 1969; Vice President --
                               Finance in 1975 and Senior Vice President --
                               Finance in 1982. He retired from Harris
                               Corporation and joined Morgenthaler in 1984. He
                               is a Director of Allegheny Ludlum Corporation
                               (manufacturer of specialty metals).
 
DIRECTOR SINCE 1984            Common Shares owned 5,922(1)    Term expires 1998
<PAGE>   6
 
DIRECTORS WHOSE TERMS OF OFFICE
WILL CONTINUE AFTER THE MEETING
 
                               GLENN R. BROWN, age 65, Retired Senior Vice
                               President and Director Standard Oil Company (now
                               BP America). Dr. Brown joined The Standard Oil
                               Company (Ohio) in 1953 as an Engineer in the
                               Chemical and Physical Research Department. After
                               ten years of research experience, he undertook
                               assignments in managerial roles in operations
                               research, management systems, and chemical
                               operations, including Manager of all research
                               activities for Standard Oil and later, Vice
                               President for Research and Engineering. In 1979,
                               Dr. Brown was elected a Senior Vice President of
                               Standard Oil in charge of the technology, patent
                               and license, strategic planning, and business
                               operating groups. He also served as a director of
                               Standard Oil from 1981 until his retirement in
                               1986. Following his retirement from Standard Oil,
                               Dr. Brown served at Case Western Reserve
                               University as Director of Strategic Planning,
                               Dean of the Colleges and from 1990-1993 as Vice
                               Provost for Corporate Research and Technology
                               Transfer. He is also a Director of Nordson
                               Corporation (manufacturer of industrial
                               application equipment).
 
DIRECTOR SINCE 1988            Common Shares owned 1,412       Term expires 1997

                               WILLIAM E. BUTLER, age 64, Retired Chairman of
                               the Board and Chief Executive Officer, Eaton
                               Corporation (engineered products for automotive,
                               industrial, commercial and military markets). Mr.
                               Butler was employed by Eaton from 1957 through
                               1995, serving as President and Chief Executive
                               Officer prior to his election as Chairman in
                               1991. Mr. Butler is a director of Bearings, Inc.
                               (bearings distributor), Pitney Bowes Inc.
                               (manufacturer of mailing, copying and voice
                               processing systems), Zurn Industries, Inc.
                               (manufacturer of environmental quality control
                               and energy conversion systems and leisure
                               products) and Goodyear Tire & Rubber Company
                               (manufacturer of tires and other products).
 
DIRECTOR SINCE 1992            Common Shares owned 600         Term expires 1997

                               A. JAMES FREEMAN, age 67, Retired Vice Chairman
                               and Chief Executive Officer of Lord Corporation
                               (manufacturer of bonded rubber specialty products
                               for the automotive industry, adhesives and
                               chemical coatings). Mr. Freeman began his career
                               with General Mills. In 1960 he joined Lord
                               Corporation as Manager of the Development
                               Department. He was appointed Corporate Group Vice
                               President in 1970, Executive Vice President in
                               1975, President in 1982 and Vice Chairman and
                               Chief Executive Officer in 1991. He retired in
                               1994. Mr. Freeman is also a Director of Lord,
                               Eriez Magnetics (manufacturer of magnetic
                               devices), EFCO, Inc. (manufacturer of forming
                               presses), Keypro Inc. (medical peer review
                               organization) and a member of the Advisory Board
                               of Liberty Mutual Insurance Company.
 
DIRECTOR SINCE 1986            Common Shares owned 11,831(1)   Term expires 1998
<PAGE>   7
 
DIRECTORS WHOSE TERMS OF OFFICE
WILL CONTINUE AFTER THE MEETING
 
 
 
                               JOHN C. MORLEY, age 64, Retired President and
                               Chief Executive Officer of Reliance Electric
                               Company (manufacturer of industrial motors and
                               controls, mechanical power transmission products
                               and specialty telecommunication products and
                               systems). Mr. Morley began his career with Exxon
                               Corporation in 1958 and served as President of
                               Exxon Chemical Company, USA and Senior Vice
                               President of Exxon USA before joining Reliance in
                               1980 as President and Chief Executive Officer. In
                               December, 1986, Mr. Morley led an investor group
                               in the leveraged acquisition of Reliance Electric
                               Company from Exxon. In January of 1995, Rockwell
                               International Corporation acquired Reliance
                               Electric Company. Mr. Morley serves as a Director
                               of AMP Incorporated (manufacturer of electrical
                               and electronic components), Cleveland-Cliffs,
                               Inc. (a full service iron-ore company) and
                               KeyCorp (bank holding company).
 
DIRECTOR SINCE 1987            Common Shares owned 2,163       Term expires 1997

                               HECTOR R. ORTINO, age 53, President of Ferro. He
                               began his career as Treasurer of Ferro Argentina
                               in 1971 and subsequently became Financial
                               Director in 1973. In 1976, Mr. Ortino was
                               promoted to Managing Director of operations in
                               Argentina. Mr. Ortino was named Managing Director
                               of Ferro Mexico in 1982. In 1983, he was
                               appointed Assistant to the Executive Vice
                               President -- Finance and relocated to Cleveland.
                               He was named Vice President -- Finance in 1984;
                               was named Vice President -- Finance and Chief
                               Financial Officer in 1987; was named Senior Vice
                               President and Chief Financial Officer in 1991;
                               was named Executive Vice President and Chief
                               Financial -- Administrative Officer in 1993; and
                               was named President in 1996. Prior to joining
                               Ferro, Mr. Ortino served as Treasurer of Columbia
                               Broadcasting Systems, Argentina and Assistant to
                               the Treasurer of Pfizer, Inc., Argentina. Mr.
                               Ortino is also a director of Defiance, Inc.
                               (manufacturer of automotive parts) and Bunge
                               International, Inc. (holding company of the Bunge
                               Group).
 
                               Common Shares owned 80,941(1)   Term expires 1997
                               ESOP Convertible Preferred Shares beneficially
DIRECTOR SINCE 1993            owned 2,280



- ---------------
(1) The shares reported as owned by Messrs. Bersticker, Brentlinger, Freeman and
    Ortino include shares that they do not own of record but of which they are
    beneficial owners. An individual is deemed to be the beneficial owner of
    shares as to which he exercises or influences voting power or investment
    power. The number of shares (included in those reported above) as to which
    Messrs. Bersticker, Brentlinger, Freeman and Ortino are not owners of record
    but as to which they exercise or influence voting control or investment
    decisions are as follows: Mr. Bersticker -- 2,287 shares, Mr. Brentlinger --
    150 shares, Mr. Freeman -- 2,000 shares and Mr. Ortino -- 3,602 shares. The
    number of shares reported above for Messrs. Bersticker, Bush and Ortino
    include 12,800, 5,800 and 5,800 shares, respectively, issued to them under
    the Performance Share Plan which are subject to risk of forfeiture based
    upon the terms of that plan. The number of shares which may be acquired by
    Messrs. Bersticker, Bush and Ortino pursuant to exercisable stock options as
    of May 1, 1996 are as follows: Mr. Bersticker -- 149,250 shares; Mr. Bush --
    62,250 shares and Mr. Ortino -- 55,875 shares (included in the number of
    shares reported above).

<PAGE>   8
 
SECURITY OWNERSHIP OF DIRECTORS, OFFICERS AND CERTAIN BENEFICIAL OWNERS
 
     Based on information supplied by them as of February 27, 1996, no
individual director beneficially owns as much as 1% of the outstanding Common
Stock, except Mr. Bersticker, who owns approximately 1.1% of the outstanding
Common Stock, and all directors and officers of Ferro as a group beneficially
own 901,504 shares of Ferro Common Stock, representing approximately 3% of its
outstanding shares and 20,865 shares of ESOP Convertible Preferred Stock,
representing approximately 1.5% of the outstanding shares of that series.
Included in the number of shares beneficially owned by officers and directors as
a group are 408,231 shares of Common Stock which could be acquired through
exercisable stock options as of May 1, 1996 and 49,750 shares issued under the
Ferro Performance Share Plan which are subject to the risk of forfeiture under
the terms of that Plan. The beneficial ownership of Messrs. Bersticker, Bush and
Ortino are set forth below their biographies on pages 2, 3 and 5 of this Proxy
Statement. With respect to the other officers named in the Summary Compensation
Table on page 20 of this Proxy Statement, Mr. Fisher beneficially owns 70,043
shares of Common Stock and 2,287 shares of ESOP Convertible Preferred Stock; Mr.
Friederichsen beneficially owns 5,300 shares of Common Stock and 236 shares of
ESOP Convertible Preferred Stock; Mr. Finch beneficially owns 13,550 shares of
Common Stock and 1,241 shares of ESOP Convertible Preferred Stock; and Mr.
Oudersluys beneficially owns 38,193 shares of Common Stock and 2,280 shares of
ESOP Convertible Preferred Stock. The shares reported for Messrs. Fisher,
Friederichsen, Finch and Oudersluys include 37,000, 2,500, 9,250 and 21,625
shares which may be acquired through exercisable stock options as of May 1, 1996
and 3,500, 2,800, 2,800 and 2,500 shares issued under the Performance Share Plan
which are subject to risk of forfeiture based upon the terms of that plan.
 
     The following table sets forth information concerning each person known by
Ferro to be the beneficial owner of more than 5% of its outstanding Common Stock
or stock convertible into Common Stock.
 
                                        6
<PAGE>   9
 
<TABLE>
<CAPTION>
                                                      AMOUNT AND          PERCENT
               NAME AND ADDRESS                  NATURE OF BENEFICIAL       OF
              OF BENEFICIAL OWNER                     OWNERSHIP            CLASS
- -----------------------------------------------  --------------------     -------
<S>                                              <C>                      <C>
FMR Corporation................................        4,089,800(1)           15%
  82 Devonshire Road
  Boston, Massachusetts 02109
Mario J. Gabelli and related entities..........        2,094,400(2)          7.7%
  One Corporate Center
  Rye, New York 10017
Prudential Insurance Company of America........        1,790,215(3)          6.6%
  Prudential Plaza
  Newark, New Jersey 07102-3777
National City Bank, Trustee....................        1,380,491(4)          100%
     under the Ferro Corporation
     Savings and Stock Ownership Plan
  1900 East 9th Street
  Cleveland, Ohio 44114
<FN>
 
- ---------------
 
(1) Information regarding share ownership was obtained from Schedule 13G filed
    February 14, 1996 by FMR Corporation.
 
(2) Information regarding share ownership was obtained from Schedule 13D filed
    December 7, 1995 by The Gabelli Group, Inc. Mario J. Gabelli is deemed to be
    the beneficial owner of all entities jointly filing such Schedule 13D.
 
(3) Information regarding share ownership was obtained from Schedule 13G filed
    February 9, 1996 by Prudential Insurance Company of America.
 
(4) The beneficial owners of the Savings and Stock Ownership Plan are
    participating employees of the Company. The 1,380,491 shares of Convertible
    Preferred Stock are convertible into 2,391,701 shares of Common Stock,
    representing approximately 8.9% of the outstanding Common Stock. The
    Preferred Stock is nontransferable and, upon distribution of an account
    balance to a plan participant, such participant receives Common Stock
    issuable upon conversion of the Preferred Stock or cash payable upon
    redemption of the Preferred Stock. Each share of Preferred Stock carries one
    vote, voting together with the Common Stock on most matters. The Trustee
    votes in accordance with the instructions of plan participants.
</TABLE>
 
     Section 16(a) of the Securities Exchange Act of 1934 requires Ferro's
officers and directors, and persons who own more than ten percent of a
registered class of Ferro's equity securities, to file reports of ownership and
changes in ownership with the Securities and Exchange Commission. Officers,
directors and greater than ten-percent shareholders are required by SEC
regulation to furnish Ferro with copies of all Section 16(a) forms they file.
 
                                        7
<PAGE>   10
 
     Based solely upon a review of Forms 3 and 4 and amendments thereto
furnished to Ferro during 1995 and Forms 5 and amendments thereto furnished to
Ferro with respect to 1995, no director, officer, beneficial owner of more than
10% of its outstanding Common Stock or stock convertible into Common Stock or
any other person subject to Section 16 of the Exchange Act, failed to file on a
timely basis during 1995 or prior fiscal years any reports required by Section
16(a) of the Exchange Act, except that Mr. Posnick was inadvertently three
months late in filing a Form 4 with respect to a sale of 110 shares of Common
Stock in connection with the establishment of a charitable trust.
 
              CERTAIN MATTERS PERTAINING TO THE BOARD OF DIRECTORS
 
     During 1995, the Board held seven regularly scheduled monthly meetings and
committees of the Board met from time to time upon call of the Chief Executive
Officer (or in the case of the Audit Committee, upon call of its Chairman).
During 1995, each director attended at least 75% of the aggregate of the total
number of meetings of the Board and the committees on which he or she served.
 
     Each director who is not an employee of Ferro is paid an annual retainer
fee of $15,000. In addition, directors (other than employee directors) are paid
an attendance fee of $1,500 for meetings of the Board and $1,000 for meetings of
its committees. The Chairman of the Audit Committee and the Chairman of the
Compensation and Organization Committee are each paid an additional annual
retainer of $2,000. The directors have the right to defer their fees into a
Ferro Common Stock account. Amounts so deferred will be invested in Ferro Common
Stock, together with dividends thereon which will be reinvested in Ferro Common
Stock. The deferred account will be distributed after retirement of the
director.
 
     The Audit Committee of the Board of Directors engages in the functions
usual to an audit committee of a publicly held corporation, including
recommendations as to the engagement of independent accountants; review with the
independent accountants of the proposed scope of and plans for annual audits and
review of audit results; review of the adequacy of internal financial controls
and internal audit functions; and review of any problems identified by either
the internal or external audit functions. During 1995, the Audit Committee met
twice. Messrs. Brown, Brentlinger, Freeman and Morley are the current members of
the Audit Committee, with Mr. Brentlinger serving as Chairman.
 
     The Compensation and Organization Committee considers and formulates
recommendations with respect to the compensation of Ferro's officers and
performs func-
 
                                        8
<PAGE>   11
 
tions delegated by the Board with respect to the Stock Option Plan, the
Performance Share Plan and the Incentive Compensation Plan. Included among its
functions is the review of recommendations (including written recommendations
made by any shareholder) as to new members of the Board of Directors.
Shareholder recommendations for members of the Board of Directors should be
submitted in writing to the Secretary of Ferro. During 1995, the Committee met
four times. A report of the Compensation and Organization Committee is set forth
on pages 14 through 17 of this Proxy Statement.
 
               AUTHORIZATION TO FIX NUMBER OF DIRECTORS AT ELEVEN
 
     Ferro's Code of Regulations provides for a Board of Directors of not fewer
than nine members nor more than fifteen members. The Board size was most
recently set by the shareholders at fourteen. Unless otherwise indicated, the
accompanying proxy will be voted in favor of fixing the number of directors at
eleven. For adoption, this proposal requires the affirmative vote of a majority
of the shares voting on the proposal. Upon adoption of this proposal, the size
of the Board will be eleven in recognition of the retirement of Mr. Posnick.
 
                                        9
<PAGE>   12
 
                      AMENDMENTS TO THE STOCK OPTION PLAN
 
     The amended and restated 1985 Employee Stock Option Plan (the "Plan") was
approved by the shareholders of the Company at the 1991 Annual Meeting of
Shareholders. As a result of certain changes in federal income tax laws, the
Board of Directors recommended in 1995, and the shareholders approved, an
amendment to the Plan which established a limit of 100,000 shares on the number
of shares that could be awarded to any individual under the Plan during any
consecutive 11 month period. At its January 26, 1996 meeting, the Board of
Directors, subject to the approval of the shareholders, adopted two additional
amendments to the Plan.
 
DESCRIPTION OF AMENDMENTS
 
     The first amendment would increase the number of shares as to which stock
options may be granted under the Plan. Shareholders previously set the number of
shares reserved for issuance at 800,000, plus the number of shares remaining
available for grant on the date immediately prior to the 1991 Annual Meeting of
Shareholders. The proposed amendment would increase the number of shares
available for issuance to 1,500,000, together with the number of shares
remaining available for issuance on the date immediately prior to the 1996
Annual Meeting. As of February 27, 1996, 279,068 shares of common stock remained
available for the grant of stock options and the closing price of the common
stock on the New York Stock Exchange was $26.00. As of that date options to
purchase 1,490,703 shares of common stock were outstanding under the Plan. The
Board believes that stock options align the interests of management with the
interests of shareholders in seeking growth in the value of the shares awarded
through options and that increasing the number of shares reserved for issuance
under the Plan is necessary so that the Company can continue to provide such
incentives in the future. The Plan has been amended so that the first sentence
of Section 2 would read as follows:
 
     The aggregate number of shares of the Corporation for which options
     may be granted under this Plan shall be that number of shares
     remaining available for grant under the Plan on the close of business
     on the date immediately prior to the 1996 Annual Meeting of
     Shareholders plus 1,500,000; provided, however, that whatever number
     of said shares shall remain reserved for issuance pursuant to this
     Plan at the time of any stock split, stock dividend or other change in
     the Corporation's capitalization, shall be appropriately adjusted to
     reflect such stock dividend, stock split or other change in
     capitalization.
 
                                       10
<PAGE>   13
 
     The second amendment would permit the Company to grant stock options under
the Plan to non-employee directors of the Company. The text of the proposed
amendment to the Plan is set forth in Exhibit A to this Proxy Statement. The
purpose of the amendment is to promote the interest of the Company and its
shareholders by encouraging non-employee directors to have a direct and personal
stake in the performance of the Company's common stock through stock options.
The proposed amendment provides that an option to purchase 2,500 shares of the
Company's common stock is automatically granted annually under the Plan to each
non-employee director beginning on the date of the 1996 Annual Shareholders'
Meeting and on the date of each annual shareholders' meeting thereafter. Stock
options would not be granted on an annual meeting date to a director who would
not continue as a director after such annual meeting or to a director whose
normal retirement under a plan or policy of the Company would occur prior to the
date of the next annual meeting. The option exercise price for the options will
be the per share fair market value of the Company's outstanding shares of common
stock on the date the options are granted.
 
     The following is a summary of the material terms of the Plan.
 
THE PLAN
 
     The Plan provides for the granting of stock options to purchase shares of
common stock of the Company. Options may be intended to qualify as "incentive
stock options" under the Internal Revenue Code or options which do not so
qualify ("non-statutory stock options"). Except to the extent the Board of
Directors reserves to itself authority to administer the Plan, the Plan is
administered by a stock option committee (the "Committee") consisting of not
less than three directors of the Company appointed by the Board of Directors.
The practice of the Company has been that the Compensation and Organization
Committee of the Board (consisting of outside directors) acts as the stock
option committee.
 
     Persons who are eligible to participate in the Plan ("optionees") are
officers of the Company, other employees designated by the Committee, employees
of any subsidiary of the Company or any corporation at least twenty percent
(20%) of whose voting securities are owned by the Company or a subsidiary of the
Company and non-employee directors if the second amendment to the Plan discussed
above is approved by shareholders.
 
     Options and stock appreciation rights under the Plan are subject to the
restriction that such rights are nontransferable except by will or the laws of
descent and distribution and are exercisable during the employee's lifetime only
by the employee.
 
                                       11
<PAGE>   14
 
     The Plan provides that the exercise price of options granted under the Plan
shall be not less than the fair market value of the outstanding shares of the
Company on the day that the option is granted. Payment of the option price may
be made in common stock, cash or a combination of common stock and cash. The
Committee designates the period within which options may be exercised. However,
no option may be exercised later than ten years from the date of grant.
 
INCENTIVE STOCK OPTIONS
 
     Incentive stock options continue to be subject to certain additional
limitations. The aggregate fair market value of common stock with respect to
which incentive stock options may become exercisable by an employee in any
calendar year may not exceed $100,000 as provided in Section 422 of the Code.
Any incentive stock option granted to an employee who, on the date of the grant,
owned shares of the Company possessing more than ten percent (10%) of the
combined voting power of all classes of shares of the Company shall have an
option price that is at least 110% of the fair market value of the shares and
shall not be exercisable after five years from date of grant.
 
STOCK APPRECIATION RIGHTS
 
     The Plan continues to authorize the Committee in its discretion to grant
stock appreciation rights with respect to the shares covered by an option grant.
In general, a stock appreciation right permits the optionee (other than
non-employee directors), in lieu of exercising an option, to receive an amount
equal to the excess of (i) the market price of the common stock on the date that
the right is exercised over (ii) the option price. This spread may be paid in
cash or in common stock at its fair market value or in any combination of cash
and common stock as the Committee determines. A stock appreciation right may not
be exercisable sooner than six months after it is granted and thereafter may be
exercised at any time prior to its stated expiration date, but only to the
extent the related stock option right may be exercised.
 
FEDERAL INCOME TAX CONSEQUENCES
 
     Counsel for the Company has advised that for federal income tax purposes,
under the existing statutes, regulations and authorities, an optionee does not
realize taxable income at the time of the grant of an incentive stock option, a
non-statutory stock option or a stock appreciation right. Upon the exercise of a
non-statutory stock option, the Company is entitled to a deduction and the
optionee realizes ordinary
 
                                       12
<PAGE>   15
 
income in the amount by which the cash or fair market value of the shares he
receives exceeds the option price. Upon the exercise of a stock appreciation
right, the Company is also entitled to a deduction and the optionee realizes
ordinary income in the amount of cash or fair market value of the shares he
receives. On the subsequent sale of shares received upon the exercise of a
non-statutory option or stock appreciation rights, the difference between the
fair market value of the shares on the date of receipt and the amount realized
on the sale will be treated as a capital gain or loss, which will be short or
long term depending on the length of the period for which shares are held prior
to sale.
 
     In the case of an incentive stock option, the optionee generally does not
realize taxable income until sale of the shares received upon exercise of the
option. (However, the difference between the option price and the fair market
value of the stock on the date of exercise is treated as a preference item for
purposes of the alternative minimum tax.) If a sale does not take place within
two years after grant and one year after exercise of the option, any gain or
loss realized will be treated as long term capital gain or loss. Under such
circumstances, the Company will not be entitled to a deduction for income tax
purposes in connection with the grant or the exercise of the option. If a
disposition occurs prior to two years after grant or one year after exercise,
then the difference between the option price and the fair market value of the
common stock on the date of exercise (or, in certain cases, the amount realized
on sale, if less than the market value on the date of exercise) is taxable as
ordinary income to the optionee and is deductible by the Company for federal
income tax purposes.
 
AMENDMENT, TERMINATION AND EXPIRATION OF THE PLAN
 
     The Board of Directors or shareholders may amend, modify, suspend or
terminate the Plan at any time, except that no action by the Board of Directors
or shareholders may alter or impair an optionee's rights under any outstanding
option without the optionee's consent, and no action may be taken without
shareholders' consent (i) to increase the total number of shares as to which
options may be granted, (ii) to change the class of employee to whom options
granted may be granted under the Plan, (iii) to reduce the price at which
options may be granted, or (iv) to extend the expiration date of the Plan.
 
     Options may be granted under the Plan through April 26, 2001 on which date
the Plan will expire. The expiration of the Plan will not affect the validity of
any outstanding options previously granted.
 
                                       13
<PAGE>   16
 
                            RECOMMENDATION AND VOTE
 
     The affirmative vote of a majority of the shares present and voting at the
meeting on this issue is necessary for approval of the amendments to the Plan.
 
     YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE AMENDMENTS TO
THE PLAN.
 
                            DESIGNATION OF AUDITORS
 
     Unless otherwise indicated, the accompanying proxy will be voted in favor
of ratifying the selection of KPMG Peat Marwick LLP to audit the books and
accounts of Ferro for the current year ending December 31, 1996. KPMG Peat
Marwick LLP have been acting as the auditors of Ferro for many years. On
recommendation of the Audit Committee, the Board of Directors has appointed such
firm to continue as Ferro's auditors for the current year, subject to the
approval thereof by the shareholders.
 
     Representatives of KPMG Peat Marwick LLP will be at the annual meeting of
shareholders, will have an opportunity to make a statement if they desire to do
so and will be available to respond to appropriate questions.
 
                   INFORMATION CONCERNING EXECUTIVE OFFICERS
 
     REPORT OF THE COMPENSATION AND ORGANIZATION COMMITTEE
 
     The principal components of senior executive officer compensation at Ferro,
and the role of the Compensation and Organization Committee of the Board of
Directors as to each component in 1995, were as follows:
 
          1. Annual salary level for Messrs. Bersticker, Bush and Ortino
     recommended by the Committee and approved by the Board, and annual salary
     level for other executive officers approved by the Committee.
 
          2. Annual Incentive Compensation Plan (a cash bonus plan) under which
     achievement is measured primarily by attainment of mathematical targets,
     and, to a lesser extent, by non-mathematical determinations. The Committee
     adopts such a plan each year, including the placement of senior executives
     in the plan, determination of the applicable percentage of salary to be
     used for bonus measurement, and determination of the mathematical targets
     by which the level of bonus achievement will be measured. With respect to
     non-mathematical bonus matters in the case of the Chief Executive Officer,
     the Committee recommends,
 
                                       14
<PAGE>   17
 
     and the Board approves, the non-mathematical performance goals for the year
     ahead, and the actual achievement of goals and discretionary bonus award
     for the completed year. The Committee approves the personal performance
     goals and the actual non-mathematical bonus awards to senior executive
     officers other than the Chief Executive Officer.
 
          3. Performance Share Plan (a long term incentive plan) under which
     shares of common stock are issued, subject to risk of forfeiture, based
     upon the degree of achievement of Performance Targets during the
     Performance Period. The Committee determines the Performance Targets which
     will be applicable to determine the degree of vesting, or the degree of
     forfeiture, of Performance Shares and the awards of Performance Shares
     under the Performance Share Plan.
 
          4. Stock Options under the Stock Option Plan. The Committee determines
     the award of Stock Options under the Stock Option Plan.
 
     For several years TPF&C, a Towers Perrin Company, has served as executive
compensation consultants to Ferro. The TPF&C advice is based on a variety of
competitive data maintained by, or available to, TPF&C. From these data banks
TPF&C derives standards for compensation levels at Ferro, based upon competitive
levels in the market place. These competitive levels are averages derived from
multiple salary surveys, and therefore, in effect, they are averages of
averages.
 
     Applying this data to Ferro, and to Mr. Bersticker, Ferro's Chief Executive
Officer, the Committee recommended (and the Board approved), for 1995:
 
          1. A salary level of $549,000, which is in the third quartile of
     competitive market salary data as reported by TPF&C;
 
          2. An annual incentive plan cash bonus target amount equal to 55% of
     salary. Eighty-two percent of such cash bonus target amount is based upon
     the degree of achievement of mathematical targets, with the target bonus
     achieved if the Company earns a 15% return on equity, 200% of target bonus
     achieved if the Company earns a 19% return on equity, and no mathematical
     bonus achieved if return on equity is less than 10%. Eighteen percent of
     target bonus amount is based upon non-mathematical factors. Such annual
     incentive target amounts reflected competitive levels of other companies in
     the market place for 1995 as reported by TPF&C.
 
          3. An award of options for 30,000 shares under the Ferro Stock Option
     Plan.
 
          4. A Performance Share award of 6,400 shares.
 
                                       15
<PAGE>   18
 
     The stock option award level and the performance share award level are in
the third quartile of long term incentive programs of comparable companies in
the market place as reported by TPF&C.
 
     The future value of stock option awards will, of course, be a function of
the market value for Ferro stock in the future. The future value of Performance
Shares awards will be a function both of the future market value of Ferro stock
and of the degree of achievement of the Performance Targets by which the degree
of vesting, or the degree of forfeiture, of such Performance Shares is measured.
 
     In recommending Mr. Bersticker's non-mathematical (personal performance)
level of bonus achievement, the Committee considered the degree of achievement
of specific objectives that had been agreed upon with the Board for Mr.
Bersticker at the beginning of 1995. The determination of the actual award was
made in January, 1996. The award was fixed at 100% of target, or $54,900.
 
     The recommendations of the Committee represented satisfaction with the
manner in which Mr. Bersticker has performed his responsibilities as Chief
Executive Officer and his maturity, leadership, judgment and experience in the
business of Ferro. The recommendations and actions of the Committee included
consideration of TPF&C's data as to competitive standards of compensation in the
market place. TPF&C advises the Company as to competitive levels of salary
(fixed annual compensation), short term incentive compensation (Ferro's annual
cash bonus plan) and long term incentive compensation (Ferro's Stock Option and
Performance Share Plans). The Committee's policy is to attain competitive levels
of executive compensation in each of these areas (salary, short term incentive
and long term incentive).
 
     Mr. Bersticker strongly advocates, and the Committee concurs, that a
substantial portion of executive compensation should be variable, based upon
performance of the Company and results achieved by each member of management.
Application of this principle resulted in 1995 long term incentive compensation
levels for senior executive officers in the third quartile of competitive market
data as reported by TPF&C.
 
     In 1995, Ferro's attainment of profitability performance improved over 1994
resulting in higher levels of executive bonuses, but did not reflect attainment
in full of the target levels of profitability performance. Unless target levels
of profitability performance are achieved, realization of values by the senior
executives under the Performance Share Plan will be significantly below values
reflected at the time of awards, because non-achievement of Performance Targets
will result in significant forfeiture of Performance Shares previously awarded.
 
                                       16
<PAGE>   19
 
     In making its determinations and recommendations with respect to Messrs.
Bush, Ortino, Friederichsen, Finch and Oudersluys, the Committee considered and
discussed those same materials and information that were considered with respect
to Mr. Bersticker, as well as the advice and recommendations of Mr. Bersticker
as to such individuals. The Committee also considered its evaluation of the
individual performance of those individuals. In the case of Messrs.
Friederichsen, Finch and Oudersluys who have direct responsibilities with
respect to Company operations, their levels of achievement under the Cash Bonus
Plan and Performance Share Plan are materially impacted by the performance of
those specific operations which are in their respective areas of responsibility.
No discretionary determinations were made with respect to Mr. Fisher during the
year because his compensation rights were determined under an agreement entered
into with him in 1995.
 
     During 1995 the percentage of achievement of the mathematical portion of
bonus was: Mr. Bersticker, 46.4%; Mr. Bush, 42.2%; Mr. Ortino, 46.4%; Mr.
Friederichsen, 93.3%; Mr. Finch, 42.1%; and Mr. Oudersluys, 41.8%.
 
     In 1993, the Internal Revenue Code was amended to add Section 162(m), which
generally provides that certain compensation in excess of $1 million per year
paid to a company's chief executive officer and any of its four highest paid
executive officers is no longer deductible to the Company unless the
compensation qualifies for an exception. Section 162(m) provides an exception
for performance based compensation if certain procedural requirements, including
shareholder approval of the material terms of the performance goals, are
satisfied. In 1994, the Committee recommended, and the shareholders approved,
certain changes to the Company's Performance Share Plan and Employee Stock
Option Plan which would qualify such plans under the Section 162(m) exception
and preserve the tax deductibility to the Company of compensation paid to
executives under these plans in the future. None of Ferro's executive officers
received compensation in excess of $1 million in 1995.
 
                         G. R. Brown, W. E. Butler, J. C. Morley, D. W. Sullivan
 
                                       17
<PAGE>   20
 
PERFORMANCE COMPARED TO CERTAIN STANDARDS
 
     The chart set forth below compares Ferro's cumulative total shareholder
return for the five years ended December 31, 1995 to (a) that of the Standard &
Poor's 500 Index and (b) that of a designated group of companies deemed to have
a peer group relationship to Ferro. In all cases, the information is presented
on a dividend reinvested basis.
 
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
     FERRO CORPORATION, S&P 500 INDEX AND S&P SPECIALTY CHEMICALS INDEX(1)
 
<TABLE>
<CAPTION>
         MEASUREMENT PERIOD               FERRO CORPO-                         S&P SPECIALTY
        (FISCAL YEAR COVERED)                RATION         S&P 500 INDEX     CHEMICALS INDEX
<S>                                          <C>                <C>                <C>
1990                                         100                100                100
1991                                         216                130                132
1992                                         235                140                150
1993                                         282                154                172
1994                                         215                156                148
1995                                         215                215                195
<FN>
 
Note:
 
(1) Assumes $100 invested on December 31, 1990 in Ferro Common Stock, S&P 500
    Index and S&P Specialty Chemicals Index.
</TABLE>
 
                                       18
<PAGE>   21
 
SUMMARY COMPENSATION TABLE
 
     The following table shows on an accrual basis the elements of compensation
paid or awarded during each of the three years ended December 31, 1995 to the
Chief Executive Officer, each of the other five highest paid executive officers
of Ferro who continue to serve as officers and James F. Fisher. With the
exception of Mr. Fisher, the principal positions set forth below each officer's
name in the following table are the positions occupied by such officer as of
December 31, 1995. In early 1996, Messrs. Bersticker and Ortino assumed the
positions of Chairman and President, respectively. Mr. Fisher ceased to be an
executive officer of the Company on March 31, 1995 when he stepped down as
Senior Vice President -- Powder Coatings, Specialty Ceramics & Electronic
Materials.
 
     Mr. Fisher's 1995 compensation was determined under an agreement entered
into with him in 1995, which superseded the executive employment agreement to
which he was previously a party. See page 27 of this Proxy Statement for a
description of the 1995 agreement.
 
                                       19
<PAGE>   22
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
<S>                             <C>      <C>         <C>         <C>             <C>            <C>
                                                                   LONG TERM COMPENSATION
                                                                           AWARDS
                                                                 --------------------------
                     ANNUAL COMPENSATION                         PERFORMANCE                    ALL OTHER
- -------------------------------------------------------------    SHARE PLAN       OPTIONS        COMPEN-
          NAME AND                        SALARY      BONUS       AWARD(1)        (NO. OF        SATION
     PRINCIPAL POSITION         YEAR       ($)         ($)           ($)         SHARES)(2)      ($)(3)
- ----------------------------    -----    --------    --------    -----------     ----------     ---------
A.C. Bersticker                  1995     549,000     169,531      153,600         30,000         26,025
  President and Chief            1994     530,000     160,749      217,600         30,000         22,435
  Executive Officer              1993     490,000     224,719            0         30,000         19,597
W.F. Bush                        1995     362,000      87,896       69,600         15,000         21,538
  Executive Vice President       1994     350,000      82,852       98,600         15,000         17,991
  and Chief Operating            1993     290,666     102,816            0          9,000         15,545
  Officer
H.R. Ortino                      1995     311,000      86,306       69,600         15,000         23,714
  Executive Vice President       1994     300,000      76,770       98,600         15,000         31,050
  and Chief Financial --         1993     251,334      96,692            0          9,000         23,264
  Administrative Officer
J.F. Fisher(4)                   1995     250,800      39,987       36,000          6,000         21,292
  Senior Vice President --       1994     228,000      54,279       68,000          8,000         13,370
  Powder Coatings, Specialty     1993     202,002      67,233            0          6,000         14,268
  Ceramics & Electronic
  Materials
J.B. Friederichsen               1995     182,000      67,042       33,600          4,000         18,069
  Vice President, Specialty      1994     146,504      15,156       47,600          3,000         87,987
  Chemicals                      1993         N/A         N/A          N/A            N/A            N/A
R.J. Finch                       1995     191,700      38,416       33,600          4,000         10,322
  Vice President, Specialty      1994     191,700      16,093       47,600          3,000          9,317
  Plastics                       1993     180,000      23,339            0          3,000         10,633
R.C. Oudersluys                  1995     188,700      36,500       33,600          4,000         14,684
  Vice President, Inorganic      1994     170,419      58,837       37,400          3,000         16,041
  Coatings & Colorants           1993     138,000      69,338            0          3,000         12,648
<FN>
 
- ---------------
Notes:
 
(1) The values reported are based upon the number of Performance Shares awarded,
    valued at the market price of the Common Stock on the date of the award.
    Such reported values are based upon achievement of target levels of
    performance by Ferro during the performance period. Realization of such
    values will be a function of Ferro's performance during the performance
    periods. The performance period is three years. No Performance Shares were
    awarded in 1993 pursuant to Ferro's then practice of granting awards every
    other year, instead of annually. Prior to the 1995 awards, Performance
    Shares issued to executive officers did not carry dividend rights until the
    expiration of the performance period. Performance is measured in relation to
    standards tied to return on average common equity, net income growth, return
    on average net assets employed and operating income growth. If Ferro's
    performance exceeds target levels, the number of shares can increase by up
    to 25%. At December 31, 1995, the persons listed above hold the following
    number of Performance Shares, valued at the value of the underlying shares
    at December 31, 1995, applicable to performance periods not yet completed:
    Mr. Bersticker, 12,800 shares, valued at $299,200; Mr. Bush, 5,800 shares,
    valued at $135,575; Mr. Ortino, 5,800 shares, valued at $135,575; Mr.
    Fisher, 3,500 shares, valued at $81,813; Mr. Friederichsen, 2,800 shares,
    valued at $65,450; Mr. Finch, 2,800 shares, valued at $65,450; and Mr.
    Oudersluys, 2,500 shares, valued at $58,438. Such values are also based upon
    achievement of target levels of performance by Ferro during the performance
    period and realization of values will be a function of Ferro's performance
    during the performance period.
 
                                       20
<PAGE>   23
 
(2) Stock Option grants were awarded on the following dates:
    January 22, 1993
    January 28, 1994
    January 18, 1995
 
(3) In the year ended December 31, 1995, All Other Compensation includes company
    matching payments under the Ferro ESOP, as follows: Mr. Bersticker, $5,940,
    Mr. Bush, $5,940, Mr. Ortino, $5,940, Mr. Fisher, $5,775, Mr. Friederichsen,
    $5,775, Mr. Finch, $5,250, and Mr. Oudersluys, $5,940; personal use of
    leased automobiles, as follows: Mr. Bersticker, $3,778, Mr. Bush, $4,857,
    Mr. Ortino, $5,379, Mr. Fisher, $7,455, Mr. Friederichsen, $4,479, Mr.
    Finch, $4,316, and Mr. Oudersluys, $4,102; taxable portion of benefits under
    health, hospitalization, and life insurance programs, as follows: Mr.
    Bersticker, $9,126, Mr. Bush, $5,850, Mr. Ortino, $3,744, Mr. Fisher,
    $1,739, Mr. Friederichsen, $2,795, and Mr. Oudersluys, $1,561; individual
    tax services, as follows: Mr. Bersticker, $3,725, Mr. Bush, $3,325, Mr.
    Ortino, $3,500, Mr. Fisher, $5,175, Mr. Oudersluys, $2,325; and in the case
    of Mr. Ortino, home leave benefits of $3,585; and in the case of Mr.
    Friederichsen, moving expenses of $4,264. In addition, dividends received
    from restricted stock granted under Performance Share Plans were as follows:
    Mr. Bersticker, $3456, Mr. Bush, $1,566, Mr. Ortino, $1,566, Mr. Fisher,
    $1,148, Mr. Friederichsen, $756, Mr. Finch, $756 and Mr. Oudersluys, $756.
 
(4) Mr. Fisher ceased to be an executive officer of the Company on March 31,
    1995 when he stepped down as Senior Vice President -- Powder Coatings,
    Specialty Ceramics & Electronic Materials.
 
</TABLE>
                                       21
<PAGE>   24
 
STOCK OPTION GRANTS, EXERCISES AND YEAR END VALUES
 
     The following table sets forth information regarding grants of stock
options to each of the continuing six highest paid executive officers of Ferro
and Mr. Fisher under Ferro's stock option plan during the fiscal year ended
December 31, 1995. The exercisability of the stock options vests at the rate of
25% per year. In the case of death, retirement, disability or change of control,
the options become 100% exercisable.
 
                             OPTION GRANTS IN 1995
 
<TABLE>
<CAPTION>
                                                 % OF
                                                 TOTAL
                                                OPTIONS
                                                GRANTED                               GRANT DATE
                                                  TO                                   PRESENT
                                    OPTIONS    EMPLOYEES    EXERCISE    EXPIRATION     VALUE(1)
               NAME                 GRANTED     IN 1995      PRICE         DATE           $
- ----------------------------------  -------    ---------    --------    -----------   ----------
<S>                                 <C>        <C>          <C>         <C>           <C>
A.C. Bersticker
President and Chief Executive
Officer...........................  30,000        14.9%      $24.00      1/18/2005     $274,800
W.F. Bush
Executive Vice President and Chief
  Operating Officer...............  15,000         7.4%      $24.00      1/18/2005     $137,400
H.R. Ortino
Executive Vice President and Chief
  Financial -- Administrative
Officer...........................  15,000         7.4%      $24.00      1/18/2005     $137,400
J.F. Fisher(2)
Senior Vice President,
Powder Coatings, Specialty
Ceramics & Electronic Materials...   6,000         3.0%      $24.00      1/18/2005     $ 55,000
J.B. Friederichsen
Vice President, Specialty
Chemicals.........................   4,000         2.0%      $24.00      1/18/2005     $ 36,600
R.J. Finch
Vice President, Specialty
Plastics..........................   4,000         2.0%      $24.00      1/18/2005     $ 36,600
R.C. Oudersluys
Vice President, Inorganic Coatings
& Colorants.......................   4,000         2.0%      $24.00      1/18/2005     $ 36,600
<FN>
 
- ---------------
 
Note:
 
(1) The grant date present value has been calculated using the Black-Scholes
    method of option valuation. The model assumes the following: (a) an option
    term of ten years; (b) an interest rate that represents the interest rate on
    a U.S. Treasury bond with a maturity date corresponding to the ten year
    option term; (c) volatility calculated
 
</TABLE>
                                       22
<PAGE>   25
 
using quarter-end stock prices for the past five years (20 quarters) prior to
grant date; and (d) the stock's annualized dividend yield also over the past
five years (20 quarters).
 
(2) Mr. Fisher ceased to be an executive officer of the Company on March 31,
    1995 when he stepped down as Senior Vice President -- Powder Coatings,
    Specialty Ceramics & Electronic Materials.
 
    The following table shows information regarding stock option exercises
during 1995 and information regarding options held at year end.
 
<TABLE>
<CAPTION>
                                                                                    VALUE OF
                                                                 NUMBER OF         UNEXERCISED
                                                                UNEXERCISED       IN-THE-MONEY
                                                                 OPTIONS AT        OPTIONS AT
                                                                DECEMBER 31,      DECEMBER 31,
                                      SHARES                        1995             1995(1)
                                     ACQUIRED                  --------------     -------------
                                        ON         VALUE        EXERCISABLE/      EXERCISABLE/
              NAME                   EXERCISE     REALIZED     UNEXERCISABLE      UNEXERCISABLE
- ---------------------------------    --------     --------     --------------     -------------
<S>                                  <C>          <C>          <C>                <C>
A.C. Bersticker                       15,750       359,100     119,250/75,000      $  772,729/
  President and Chief Executive                                                             $0
  Officer
W.F. Bush                                N/A           N/A      50,250/33,000      $  372,536/
  Executive Vice President and                                                              $0
  Chief Operating Officer
H.R. Ortino                              N/A           N/A      43,875/33,000      $  275,840/
  Executive Vice President and                                                              $0
  Chief Financial --
  Administrative Officer
J.F. Fisher(2)                           N/A           N/A      30,500/16,500      $  213,442/
  Senior Vice President, Powder                                                             $0
  Coatings, Specialty Ceramics &
  Electronic Materials
J.B. Friederichsen                       N/A           N/A         750/6,250       $        0/
  Vice President, Specialty                                                                 $0
  Chemicals
R.J. Finch                               N/A           N/A       6,750/7,750       $    8,438/
  Vice President, Specialty                                                                 $0
  Plastics
R.C. Oudersluys                        4,500        76,444      19,125/7,750       $  153,736/
  Vice President, Inorganic                                                                 $0
  Coatings & Colorants
</TABLE>
 
- ---------------
 
Note:
 
(1) Value of unexercised in-the-money options is based on Ferro's NYSE closing
    common stock price on December 31, 1995, of $23.375.
 
(2) Mr. Fisher ceased to be an executive officer of the Company on March 31,
    1995 when he stepped down as Senior Vice President -- Powder Coatings,
    Specialty Ceramics & Electronic Materials.
 
                                       23
<PAGE>   26
 
PERFORMANCE SHARE PLAN AWARDS
 
     The following table sets forth information relating to Performance Share
Plan ("Plan") awards to each of the continuing six highest paid executive
officers of Ferro and Mr. Fisher. The Plan has a three year performance cycle
ending on December 31, 1997. A condition to vesting includes the continued
employment of the Plan participant to the end of the Performance Period.
However, in the case of death, disability or retirement, there is a pro rata
payment at the end of the Performance Period based upon the portion of the
Performance Period during which employment continued. Also, in the case of a
change of control, a cash payment equal to (1) the aggregate value of
Performance Share awards based on the remaining term in the executive's
employment agreement and the portion of the Performance Period that expired
prior to the change in control, minus (2) the value of payments made under the
Plan, is paid at the time of the change of control.
 
                     PERFORMANCE SHARE PLAN AWARDS IN 1995
 
<TABLE>
<CAPTION>
                                                         ESTIMATED FUTURE SHARE PAYOUTS
                                                   -------------------------------------------
                                     NUMBER OF                       TARGET(C)
              NAME                   SHARES(A)     THRESHOLD(B)     -----------     MAXIMUM(D)
- ---------------------------------    ---------     ------------     (IN SHARES)     ----------
<S>                                  <C>           <C>              <C>             <C>
A.C. Bersticker                        6,400           1,600           6,400           8,000
  President and Chief Executive
  Officer
W.F. Bush                              2,900             725           2,900           3,625
  Executive Vice President and
  Chief Operating Officer
H.R. Ortino                            2,900             725           2,900           3,625
  Executive Vice President and
  Chief Financial --
  Administrative Officer
J.F. Fisher(e)                         1,500             375           1,500           1,875
  Senior Vice President, Powder
  Coatings, Specialty Ceramics &
  Electronic Materials
J.B. Friederichsen                     1,400             350           1,400           1,750
  Vice President, Specialty
  Chemicals
R.J. Finch                             1,400             350           1,400           1,750
  Vice President, Specialty
  Plastics
R.C. Oudersluys                        1,400             350           1,400           1,750
  Vice President, Inorganic
  Coatings & Colorants
</TABLE>
 
                                       24
<PAGE>   27
 
- ---------------
 
Notes:
 
(a) The Plan has a three year performance cycle ending December 31, 1997.
    Performance measurements are based on a matrix that is a function of return
    on average common equity (target -- 15%) and net income growth
    (target -- 15%) for Messrs. Bersticker, Bush, Fisher and Ortino. For Messrs.
    Friederichsen, Finch and Oudersluys the performance factors are a function
    of return on average net assets employed and operating income growth for the
    operations in their respective groups.
 
(b) Threshold is 25% of Award.
 
(c) Target is 100% of Award.
 
(d) Maximum is 125% of Award.
 
(e) Mr. Fisher ceased to be an executive officer of the Company on March 31,
    1995 when he stepped down as Senior Vice President -- Powder Coatings,
    Specialty Ceramics & Electronic Materials.
 
RETIREMENT PLAN
 
     Ferro maintains a non-contributory defined benefit retirement program for
eligible salaried employees, including officers. In general, as applied to the
senior officer group of Ferro the retirement program provides a monthly pension
at age 60 payable for life with a guarantee of 120 monthly payments. The monthly
retirement benefit payable to a participating officer who retires on or after
age 60 with 30 or more years of service is 50% of the monthly average of the
participant's covered compensation during the five consecutive calendar years in
which his covered compensation was the highest, reduced by 50% of his primary
Social Security benefit. If the participating employee has less than 30 years of
service, the monthly pension net benefit is reduced proportionately. Generally,
for purposes of the retirement program, covered compensation means basic salary
plus bonus plus values earned under the Performance Share Plan. Section 415 of
the Internal Revenue Code limits the annual benefits payable from the Ferro
Qualified Retirement Plan (to $120,000 per year for 1995). In addition, the
amount of covered compensation used to compute the Ferro Qualified Retirement
Plan benefit is limited by the Internal Revenue Code. In response to such
limitations and for certain other purposes, Ferro has adopted an Excess Benefits
Plan. The Excess Benefits Plan will pay retirement program benefits to
participants in the Ferro Qualified Retirement Plan in excess of those payable
from the Ferro Qualified Retirement Plan. Ferro's established normal retirement
age is 65, but in the case of officers, retirement benefits are not subject to
reduction if the officer retires after attainment of age 60 with 30 years of
service. The following table shows estimated annual benefits payable upon
retirement under both the Ferro Qualified Retirement Plan and the Excess
Benefits Plan to officers with the specified years of service and whose average
annual covered compensation during the five consecutive calendar years in which
 
                                       25
<PAGE>   28
 
their covered compensation was the highest would be as indicated. As of December
31, 1995, Messrs. Bersticker, Bush, Ortino, Friederichsen, Finch and Oudersluys
had 37, 31, 24, 1, 4 and 17 years of service, respectively. Mr. Fisher had 35
years of service as of December 31, 1994.
 
<TABLE>
<CAPTION>
                                              YEARS OF SERVICE AT AGE 65
       ASSUMED                                    RETIREMENT IN 1995
       REGULAR            ------------------------------------------------------------------
    COMPENSATION              15            20            25            30            35
- ---------------------     ----------    ----------    ----------    ----------    ----------
<S>                       <C>           <C>           <C>           <C>           <C>
      $ 200,000           $   46,400    $   61,867    $   77,333    $   92,800    $   92,800
        300,000               71,400        95,200       119,000       142,800       142,800
        400,000               96,400       128,533       160,667       192,800       192,800
        500,000              121,400       161,867       202,333       242,800       242,800
        600,000              146,400       195,200       244,000       292,800       292,800
        700,000              171,400       228,533       285,667       342,800       342,800
        800,000              196,400       261,867       327,333       392,800       392,800
        900,000              221,400       295,200       369,000       442,800       442,800
      1,000,000              246,400       328,533       410,667       492,800       492,800
      1,100,000              271,400       361,867       452,333       542,800       542,800
</TABLE>
 
- ---------------
 
     The five year average covered compensation for the individuals listed in
the Summary Compensation Table was: Mr. Bersticker, $896,139; Mr. Bush,
$496,484; Mr. Ortino, $433,083; Mr. Fisher, $326,401; Mr. Friederichsen,
$187,954; Mr. Finch, $202,864; and Mr. Oudersluys, $248,284. See page 27 of this
Proxy Statement for a description of an agreement entered into with Mr. Fisher
pertaining to his retirement.
 
EXECUTIVE EMPLOYMENT AGREEMENTS
 
     Ferro is a party to executive employment agreements (the "Executive
Employment Agreements") with 12 of its officers, including each of the
individuals named in the summary compensation table on page 20 of this Proxy
Statement. The purpose of the Executive Employment Agreements is to reinforce
and encourage the continued attention and dedication of these officers to their
assigned duties without distraction in the face of (i) solicitations by other
employers and (ii) the potentially disturbing circumstances arising from the
possibility of a change in control of Ferro. To that end, the Executive
Employment Agreements obligate Ferro to provide certain severance benefits,
described below, to any of these officers whose employment is terminated under
certain circumstances.
 
                                       26
<PAGE>   29
 
     Benefits are payable under the Executive Employment Agreements if the
officer's employment is terminated for reasons other than for cause, disability,
death or normal retirement or if the officer terminates his employment for "Good
Reason." Good Reason will exist if (1) Ferro fails to honor any of its
obligations or responsibilities under certain designated sections of the
Executive Employment Agreement or (2) if the officer receives a notice of
termination from the Company for the purposes of preventing extension of the
term of the officer's employment agreement or (3) if the officer voluntarily
resigned at any time during the three month period following the first
anniversary of a change in control. Benefits are also payable if a successor
(whether direct or indirect, by purchase, merger, consolidation or otherwise) to
all or substantially all of the business and/or assets of Ferro fails to
expressly assume the Executive Employment Agreements. The principal benefits to
be provided to the officers under the Executive Employment Agreements are (i) a
lump sum severance payment equal to a full year's compensation (base salary and
incentive compensation) multiplied by three in the cases of Messrs. Bersticker,
Bush and Ortino and multiplied by two in the case of the other officers with
whom Executive Employment Agreements were made, (ii) a lump sum calculated to
approximate the present value of the additional retirement benefits to which the
officer would have become entitled had he remained in the employment of Ferro
for the same number of years used in computing the lump sum severance payment,
(iii) continued participation in Ferro's employee benefit programs such as group
life, health and medical insurance coverage for the same number of years used in
computing the lump sum severance payment, and (iv) a cash payment in an amount
to reimburse on an after tax basis that portion of any excise tax attributable
to payments or benefits required to be made to the executive.
 
     As security for its payment of the benefits provided for in the Executive
Employment Agreements, Ferro has established, in accordance with its obligation
under the Executive Employment Agreements, an escrow account at National City
Bank and deposited into that escrow account a percentage of the amount which
would be payable to each of the officers under the Executive Employment
Agreements. No officer has a right to receive any amount in the escrow account
until Ferro has defaulted in its obligations to that officer under the Executive
Employment Agreement to which he is a party. Interest earned on the escrow
account is paid to the Company.
 
     In 1995, Ferro entered into an agreement with Mr. Fisher which provides for
his compensation as an employee of the Company after he stepped down as Senior
Vice President, Powder Coatings, Specialty Ceramics & Electronic Materials on
March 31, 1995. The agreement supersedes his executive employment agreement and
provides
 
                                       27
<PAGE>   30
 
that Mr. Fisher would continue to be paid his existing salary through September
30, 1995 and will be paid a bonus for 1995 equal to 75% of the bonus that would
otherwise be payable if he had remained an officer for the full year. Mr. Fisher
will be entitled to continued participation in certain employee benefit plans
through September 30, 1997 and, for the period beginning October 1, 1995 through
September 30, 1997, will receive an annual salary of $319,200 in return for his
services. Mr. Fisher will be deemed to have retired as of October 1, 1997 with
respect to his rights under the Ferro Stock Option Plan and Performance Share
Plan. Commencing October 1, 1997, Mr. Fisher will be eligible to participate as
a retiree under the Ferro Salaried Retiree Medical Program and will be entitled
to receive a monthly pension of approximately $10,152.
 
               SHAREHOLDER PROPOSALS FOR THE 1997 ANNUAL MEETING
 
     Any shareholder who intends to present a proposal at the 1997 annual
meeting and who wishes to have the proposal included in Ferro's proxy statement
and form of proxy for that meeting must deliver the proposal to Ferro not later
than November 18, 1996.
 
                                 MISCELLANEOUS
 
     The accompanying proxy is solicited by the Board of Directors of Ferro and
will be voted in accordance with the instructions thereon if it is returned duly
executed and is not revoked. A shareholder may revoke his proxy without
affecting any vote previously taken, by giving notice to the Company in writing
or in open meeting.
 
     Ferro will bear the cost of preparing and mailing this statement, with the
accompanying proxy and other instruments. Ferro will also pay the standard
charges and expenses of brokerage houses, or other nominees or fiduciaries, for
forwarding such instruments to and obtaining proxies from securities holders and
beneficiaries for whose account they hold registered title to shares of the
Company. In addition to using the mails, directors, officers and other employees
of Ferro, acting on its behalf, may also solicit proxies, and Georgeson & Co.,
New York, New York, has been retained, at an estimated cost of $10,000 plus
expenses, to aid in the solicitation of proxies from brokers, institutional
holders and individuals who own a large number of shares. Proxies may be
solicited personally, by telephone, or by telegram.
 
     The record date for determination of shareholders entitled to vote at the
1996 annual meeting is February 27, 1996. On that date the outstanding voting
securities of
 
                                       28
<PAGE>   31
 
Ferro were 26,773,241 shares of Common Stock, having a par value of $1 each and
1,372,230 shares of Series A ESOP Convertible Preferred Stock. Each share has
one vote and the Common Stock and the Series A ESOP Convertible Preferred Stock
vote together as a single class.
 
     Under the General Corporation Law of Ohio, if notice in writing is given by
any shareholder to the President or any Vice President or the Secretary of
Ferro, not less than forty-eight hours before the time fixed for holding the
meeting, that the shareholder desires that the voting for election of directors
shall be cumulative, and if an announcement of the giving of such notice is made
upon the convening of the meeting, each shareholder will have cumulative voting
rights. Cumulative voting means that each shareholder is entitled to that number
of votes equal to the number of shares that he owns multiplied by the number of
directors to be elected. Each shareholder may cast all of his votes for a single
nominee or may distribute his votes among as many nominees as he sees fit. As
indicated on page 1 of this Proxy Statement, if the election of directors is by
cumulative voting the persons appointed by the accompanying proxy intend to
cumulate the votes represented by the proxies they receive and distribute such
votes in accordance with their best judgment. Those nominees receiving the
largest number of votes for the director positions to be filled will be elected
to those positions. Abstentions will be deemed to be present for the purpose of
determining a quorum for the meeting, but will be deemed not voting on the
issues or matters as to which the abstention is applicable.
 
     So far as the management is aware, no matters other than those outlined in
this Proxy Statement will be presented to the meeting for action on the part of
the shareholders. If any other matters are properly brought before the meeting,
it is the intention of the persons named in the accompanying proxy to vote
thereon the shares to which the proxy relates, in accordance with their best
judgment.
 
                                              FERRO CORPORATION
 
                                              MARK A. CUSICK, Secretary
March 12, 1996
 
                                       29
<PAGE>   32
 
                                                                       EXHIBIT A
 
     The following provisions shall be inserted as Section 17 to the Employee
Stock Option Plan:
 
17.  Directors' Stock Options
 
     (a) Grants.  Stock options may be granted to non-employee Directors only in
accordance with the requirements of this Section 17. On the date of the 1996
Annual Meeting of Shareholders and on the date of each annual shareholders'
meeting thereafter, there shall automatically be granted to each non-employee
Director who continues as a Director after the annual meeting an option to
purchase 2,500 shares of Common Stock. Notwithstanding the foregoing, no stock
options shall be granted to a director whose normal retirement under a plan or
policy of the Corporation would occur prior to the date of the next annual
shareholders' meeting.
 
     (b) Option Price.  The option exercise price shall be the per share fair
market value of the outstanding shares of the Common Stock on the date such
options are granted. The Committee shall be authorized to determine such price
per share. Payment of the option price may be made in cash or in shares of
Common Stock or any combination of cash and Common Stock.
 
     (c) Administration.  Subject to the express provisions of this Section 17,
the Committee shall have conclusive authority to construe and interpret any
stock option granted under this Section 17 and to adopt administrative policies
with respect thereto; provided, however, that no action shall be taken which
would prevent the options granted under this Section 17 from meeting the
requirements for exemption from Section 16(b) of the Exchange Act, or subsequent
comparable statute, as set forth in Rule 16(b)-3 of the Exchange Act or any
subsequent comparable rule.
 
     (d) Option Agreement.  The options granted hereunder shall be evidenced by
an option agreement, dated as of the date of the grant, which agreement shall be
in such form, consistent with the terms and requirements of this Section 17, as
shall be approved by the Committee from time to time and executed on behalf of
the Corporation by the Chief Executive Officer.
 
     (e) Option Period.  Options granted under this Section 17 shall not be
exercisable later than 10 years from the date of grant.
 
     (f) Transferability.  No option shall be transferable by the non-employee
director except by will or the laws of descent and distribution, and during the
director's
 
                                       A-1
<PAGE>   33
 
lifetime options may be exercised only by such director or his or her guardian
or legal representative.
 
     (g) Limitations on Exercise.  Directors' stock options shall become
exercisable to the extent of 25% of the optioned shares after the first
anniversary of the date of grant, 50% after the second anniversary, 75% after
the third anniversary and 100% after the fourth anniversary of the date of
grant. To the extent an option is not otherwise exercisable at the date of the
Director's retirement under a retirement plan or policy of the Corporation, it
shall become fully exercisable upon such retirement; provided, however, that
Director stock options shall not become exercisable under this sentence prior to
the expiration of six months from the date of grant. Options not otherwise
exercisable at the time of the death of a Director during continued service with
the Corporation shall become fully exercisable upon his death. Upon the death of
a Director such options shall remain exercisable for a period of one year after
the date of death. To the extent an option is exercisable on the date a Director
ceases to be a director (other than by reason of death or retirement as
described above), the option shall continue to be exercisable (subject to the
original term of the option) for a period of ninety (90) days thereafter.
 
                                       A-2
<PAGE>   34
 
FERRO CORPORATION    THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
    The undersigned shareholder of Ferro Corporation hereby appoints A. C.
Bersticker, H. R. Ortino, and M. A. Cusick, the Proxies of the undersigned to
vote the shares of the undersigned at the 1996 annual meeting of shareholders of
said Corporation and any adjournment thereof upon the following:
 
  THE BOARD OF DIRECTORS RECOMMENDS VOTES BE CAST FOR PROPOSALS 1, 2, 3 AND 4.
 
(1) ELECTION OF DIRECTORS: Sandra Harden Austin, Werner F. Bush, Rex A.
    Sebastian and Dennis W. Sullivan for terms expiring in 1999.
 
    / / FOR all nominees                   / / WITHHOLD AUTHORITY  
(except as marked to the contrary)        to vote for all nominees 
                                                                   
 
        (INSTRUCTION: If you wish to withhold authority to vote for any
                      individual nominee, strike a line through the nominee's
                      name in the list above.)
 
(2) PROPOSAL TO FIX THE NUMBER OF DIRECTORS AT ELEVEN.
 
                                           / / FOR    / / AGAINST    / / ABSTAIN
 
(3) PROPOSAL TO ADOPT AMENDMENTS TO THE EMPLOYEE STOCK OPTION PLAN.
 
                                           / / FOR    / / AGAINST    / / ABSTAIN
 
(4) RATIFICATION OF THE DESIGNATION OF KPMG PEAT MARWICK LLP AS INDEPENDENT
    AUDITORS.
 
                                           / / FOR    / / AGAINST    / / ABSTAIN
 
(5) In their discretion, the Proxies are authorized to vote upon such other
    business as may properly come before the meeting or any adjournment thereof.
 
                                     (Continued, and to be signed on other side)
 
PROXY NO.                  (Continued from other side)                 SHARES
 
    IF NO INSTRUCTION IS INDICATED, AUTHORITY IS GRANTED TO CAST THE VOTE OF THE
UNDERSIGNED FOR THE ELECTION OF THE NOMINEES FOR DIRECTOR AND FOR PROPOSALS 2, 3
AND 4.
 
                                                    Dated................., 1996
 
                                                    ............................
                                                             Signature
 
                                                    ............................
                                                     Signature if held jointly
 
                                                    NOTICE: When signing as
                                                    attorney, executor,
                                                    administrator, trustee or
                                                    guardian, please give your
                                                    full title as such. A proxy
                                                    given by a corporation
                                                    should be signed in the
                                                    corporate name by the
                                                    chairman of its board of
                                                    directors, its president,
                                                    vice president, secretary,
                                                    or treasurer.
 
                                              PLEASE MARK, SIGN, DATE AND RETURN
                                              THE PROXY CARD PROMPTLY USING THE 
                                                      ENCLOSED ENVELOPE.
 
                                   Proxy Card
<PAGE>   35
 
FERRO CORPORATION    THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
TO: NATIONAL CITY BANK, CLEVELAND, OHIO
    TRUSTEE UNDER THE FERRO CORPORATION SAVINGS AND STOCK OWNERSHIP PLAN
 
    I hereby direct that the voting rights pertaining to shares of stock of
Ferro Corporation held by you, as Trustee, and allocated to my account shall be
exercised at the 1996 annual meeting of shareholders of said Corporation and any
adjournment thereof to vote:
 
  THE BOARD OF DIRECTORS RECOMMENDS VOTES BE CAST FOR PROPOSALS 1, 2, 3 AND 4.
 
(1) ELECTION OF DIRECTORS: Sandra Harden Austin, Werner F. Bush, Rex A.
    Sebastian and Dennis W. Sullivan for terms expiring in 1999.
 
    / / FOR all nominees                   / / WITHHOLD AUTHORITY 
(except as marked to the contrary)        to vote for all nominees
                                                                  
 
        (INSTRUCTION: If you wish to withhold authority to vote for any
                      individual nominee, strike a line through the nominee's
                      name in the list above.)
 
(2) PROPOSAL TO FIX THE NUMBER OF DIRECTORS AT ELEVEN.
                                           / / FOR    / / AGAINST    / / ABSTAIN
 
(3) PROPOSAL TO ADOPT AMENDMENTS TO THE EMPLOYEE STOCK OPTION PLAN.
 
                                           / / FOR    / / AGAINST    / / ABSTAIN
 
(4) RATIFICATION OF THE DESIGNATION OF KPMG PEAT MARWICK LLP AS INDEPENDENT
    AUDITORS.
 
                                           / / FOR    / / AGAINST    / / ABSTAIN
                                     (Continued, and to be signed on other side)
 
                          (Continued from other side)
 
(5) In its discretion, the Trustee is authorized to vote upon such other
    business as may properly come before the meeting or any adjournment thereof.
 
    IF NO INSTRUCTION IS INDICATED, AUTHORITY IS GRANTED TO CAST THE VOTE OF THE
UNDERSIGNED FOR THE ELECTION OF THE NOMINEES FOR DIRECTOR AND FOR PROPOSALS 2, 3
AND 4. THE TRUSTEE IS ALSO DIRECTED TO VOTE THE UNDERSIGNED'S PRORATA PORTION OF
ALL OF THE TRUSTEE'S UNALLOCATED AND/OR UNVOTED SHARES IN THE SAME MANNER AS THE
UNDERSIGNED HAS DIRECTED ON THE REVERSE SIDE HEREOF.
 
                                                    Dated................., 1996
 
                                                    ............................
                                                             Signature
 
                                                    NOTICE: When signing as
                                                    attorney, executor,
                                                    administrator, trustee or
                                                    guardian, please give your
                                                    full title as such.
 
                                              PLEASE MARK, SIGN, DATE AND RETURN
                                              THE PROXY CARD PROMPTLY USING THE 
                                                      ENCLOSED ENVELOPE.
 
                                   Proxy Card
<PAGE>   36
                                                APPENDIX B



                               FERRO CORPORATION


                        1985 EMPLOYEE STOCK OPTION PLAN
                         (AMENDED AND RESTATED 4/26/91)


     1. Purpose of Plan. The purpose of this Plan is to advance the interests
of Ferro Corporation (hereinafter called the "Corporation") and its
shareholders by providing a means whereby  officers and key employees of the
Corporation and its subsidiaries  may be given an  opportunity to purchase
Common Stock,  $1.00 par value  (hereinafter  called "shares") of the
Corporation under options and stock appreciation  rights granted under the
Plan, to the end that the Corporation may retain  present  personnel  upon
whose  judgment,  initiative  and  efforts  the successful conduct of the
business of the Corporation  largely depends,  and may attract  new  personnel.
Some of the  options  granted  under  this Plan may be options which are
intended to qualify as "incentive stock options" under Section 422A of the
Internal  Revenue  Code of 1986,  as amended  (the  "Code"),  or any successor
provision  and are  hereinafter  sometimes  called  "incentive  stock options."

     2.  Shares  Subject  to the  Plan.  The  aggregate  number of shares of
the Corporation  for which  options  may be  granted  under  this Plan shall be
that number of shares  remaining  available  for grant under the Plan on the
close of business  on  the  date  immediately   prior  to  the  1991  Annual
Meeting  of Shareholders  plus 800,000,  provided,  however,  that  whatever
number of said shares shall remain  reserved for issuance  pursuant to this
Plan at the time of any  stock  split,   stock  dividend  or  other  change  in
the   Corporation's capitalization  shall be appropriately  adjusted to reflect
such stock dividend, stock split or other change in  capitalization.  Shares
issued  pursuant to the exercise of options  granted  hereunder  shall be made
available from authorized but unissued  shares of the  Corporation  or shares
held by the  Corporation  as treasury  shares.  Any shares for which an option
is granted  hereunder that are released  from such  option for any  reason
other  than the  exercise  of stock appreciation  rights granted  hereunder
shall become available for other options to be granted under this Plan.

     3.  Administration of the Plan. Except to the extent the Board of
Directors reserves  to itself  the  authority  with  respect  thereto,  this
Plan shall be administered  under the  supervision  of a  committee
(hereinafter  called  the "Committee")  composed  of not less  than  three
directors  of the  Corporation appointed by the Board of  Directors.  The
members of the  Committee  shall not, pursuant to the exercise of discretion,
be eligible, and shall not have been so eligible  for a period  of at  least
one year  prior to their  appointment,  to participate  in this Plan or to have
been selected to  participate  in any other plan of the  Corporation  or any
affiliate  (as  defined  under the  Securities Exchange Act of 1934) of the
Corporation  entitling the  participants  herein to acquire stock, stock
options or stock appreciation  rights of the Corporation or any affiliate of
the  Corporation.  Members of the Committee  shall serve at the pleasure of the
Board of Directors,  and may resign by written notice filed with the Chairman
of the Board or the Secretary of the Corporation.  A vacancy in the membership
of the Committee  shall be filled by the  appointment  of a successor member by
the Board of  Directors.  Until such vacancy is filled,  the remaining members
shall constitute a quorum and the action at any meeting of a majority of the
entire  Committee,  or an action  unanimously  approved  in  writing,  shall
constitute  action of the Committee.  Subject to the express  provisions of
this Plan, the Committee  shall have  conclusive  authority to construe and
interpret the Plan,  any stock  option  agreement  entered into  hereunder,
and any stock appreciation  right  granted  hereunder,  to adopt  and  amend
forms of  Option Agreements and Grants of Stock Appreciation Rights and to
establish,  amend, and rescind rules and regulations for the administration of
this Plan and shall have such  additional  authority  as the  Board of
Directors  may from  time to time determine to be necessary or desirable.




<PAGE>   37


     In addition,  with respect to Key  Employees  who are foreign  nationals
or employed outside the United States,  or both, there may be adopted in the
manner provided herein such rules and  regulations,  policies,  subplans or the
like as are necessary or advisable in order to effectuate the purposes of the
Plan.

     4.  Granting of Options.  The Committee  from time to time shall
designate from among the full-time  employees of the Corporation and its
subsidiaries and any  corporation at least 20% of the voting  securities of
which is owned by the Corporation  or a  subsidiary  of the  Corporation  to
whom  options to purchase shares  shall be granted  under this Plan,  the type
of option to be granted and the number of shares which shall be subject to each
option so granted;  provided however, that incentive stock options may only be
granted to full-time employees of the Corporation and its  subsidiaries,  as
such term is defined in this Plan.  Except to the extent the Board of
Directors  reserves  to itself the  authority with respect thereto, all actions
of the Committee under this Paragraph shall be conclusive;  provided, however,
that the aggregate fair market value (determined as of the date the  option is
granted)  of shares  for  which  incentive  stock options are granted to an
employee in any calendar  year (under this Plan or any other plan of the
Corporation which provides for the granting of incentive stock options) may not
exceed  $100,000  plus any unused limit  carryover to such year permitted by
Section 422A of the Code, or any successor provision. Any incentive stock
option that is granted to any  employee who is, at the time the option is
granted,  deemed for  purposes  of Section  422A of the Code,  or any
successor provision,  to own shares of the  Corporation  possessing  more than
ten percent (10%) of the  total  combined  voting  power of all  classes  of
shares  of the Corporation  or of a parent or  subsidiary  of the  Corporation,
shall have an option price that is at least 110 percent (110 %) of the fair
market value of the shares and shall not be exercisable after the expiration of
5 years from the date it is  granted.  The  maximum  number  of  options
granted  to any  single executive  during  any  period of eleven  consecutive
months  shall not  exceed options for 100,000  shares,  subject to adjustment
in accordance with Section 2 of the Plan.

     5. Granting of Stock Appreciation Rights. Except to the extent the Board
of Directors  reserves to itself the authority with respect thereto,  the
Committee shall have the  discretion to grant to optionees  stock  appreciation
rights in connection  with options to purchase  shares on such terms and
conditions as it deems  appropriate.  A stock  appreciation  right  will  allow
an  optionee  to surrender  an  option  or  portion  thereof  and to  receive
payment  from  the Corporation  in an amount equal to the excess of the
aggregate fair market value of the shares with respect to which options are
surrendered  over the aggregate option price of such shares. A stock
appreciation right shall be exercisable no sooner than six months after it is
granted and  thereafter  at any time prior to its stated  expiration  date,
but only to the extent the related  stock  option right may be exercised.
Payment shall be made in shares,  cash or a combination of shares  and cash,
as  provided  in the Grant of Stock  Appreciation  Rights.  Shares  as to which
any  option is so  surrendered  shall not be  available  for future option
grants  hereunder.  The  Committee  may grant stock  appreciation rights
concurrently  with the grant of an  option  or, in the case of an option which
is not an incentive stock option, with respect to an outstanding option.

     6. Option Period.  No option granted under this Plan may be exercised
later than ten years from the date of grant.

     7.  Option  Price.  The  option  price  shall be set  forth  in the
Option Agreement,  which  price in no case shall be less than the per share
fair market value of the  outstanding  shares of the Corporation on the date
that the option is granted.  The option price may be fixed in terms of a
formula and one or more officers of the Corporation may be authorized to
compute the price in accordance with that formula. Payment of the option price
may be made in cash, shares, or a combination of cash and shares, as provided
in the

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<PAGE>   38


Option  Agreement in effect from time to time. The date on which the granting
of an option is approved shall be deemed the date on which the option is
granted.

     8. Option Agreement.  The Option Agreement  pursuant to which option
rights are granted to an employee shall be in the applicable form (consistent
with this Plan)  from time to time  approved  in the manner  provided  herein
and shall be signed on behalf of the Corporation by the Chief  Executive
Officer or any Vice President of the  Corporation,  other than the employee who
is a party  thereto.  The Option  Agreement  shall set forth the number of
shares which are subject to the option to purchase,  the type of option
granted, the option price to be paid upon exercise,  the manner in which the
option is to be exercised and the option price is to be paid, and the option
period, and may include such other terms not inconsistent  with  this Plan as
are from time to time  approved  in the  manner provided herein.

     9.  Grant of Stock  Appreciation  Rights.  The Grant of Stock
Appreciation Rights pursuant to which stock  appreciation  rights are granted
shall be in the applicable  form  (consistent  with this Plan) from time to
time approved in the manner  provided  herein and shall be signed on behalf of
the Corporation by the Chief Executive Officer or any Vice President of the
Corporation, other than the employee to whom the grant is made. The Grant of
Stock Appreciation Rights shall set forth the option or options to which the
grant relates,  the manner in which the stock appreciation rights are
exercisable,  and may include such other terms not inconsistent  with this Plan
as are from time to time approved in the manner provided herein.

     10.  Transferability.  No  option  or  stock  appreciation  right  shall
be transferable  by the  optionee  except  by  will  or the  laws  of  descent
and distribution,  and options and stock appreciation rights may be exercised
during the employee's lifetime only by him or his guardian or legal
representative.

     11. Extraordinary  Distributions and Pro-Rata Repurchases. In the event
the Corporation  shall  at any  time  when a stock  option  is  outstanding
make an Extraordinary  Distribution (as hereinafter  defined) in respect of
Common Stock or effect a Pro-Rata  Repurchase of Common Stock (as hereinafter
defined),  the Committee shall consider the economic impact of the
Extraordinary  Distribution or Pro-Rata  Repurchase on  Participants  and make
such  adjustments as it deems equitable under the  circumstances.  The
determination  of the Committee shall, subject to revision  by the Board of
Directors,  be final and binding  upon all Participants.

     As used herein, the term "Extraordinary Distribution" means any dividend
or other distribution of:

          (a)  cash,  where  the  aggregate  amount  of such  cash  dividend
     or distribution   together   with  the  amount  of  all  cash   dividends
     and distributions  made during the preceding twelve months,  when combined
     with the  aggregate  amount  of all Pro  Rata  Repurchases  (for  this
     purpose, including  only that portion of the  aggregate  purchase  price
     of such Pro Rata Repurchases  which is in excess of the Fair Market Value
     of the Common Stock  repurchased  during such twelve month  period),
     exceeds ten percent (10%) of the  aggregate  Fair  Market  Value of all
     shares of Common  Stock outstanding on the record date for determining the
     shareholders entitled to receive such Extraordinary Distribution, or

          (b) any shares of capital stock of the Corporation  (other than
     shares of  Common  Stock),  other  securities  of the  Corporation,
     evidences  of indebtedness of the Corporation or any other person or any
     other property

                                     - 3 -


<PAGE>   39


     (including  shares  of  any  subsidiary  of the  Corporation),  or any
     combination thereof.

     As used herein "Pro Rata Repurchase" means any purchase of shares of
Common Stock by the Corporation or any subsidiary thereof, pursuant to any
tender offer or exchange  offer subject to section 13(e) of the Exchange Act or
any successor provision of law, or pursuant to any other offer available to
substantially  all holders of Common Stock; provided,  however,  that no
purchase of shares of the Corporation or any subsidiary  thereof made in open
market  transactions shall be deemed a Pro Rata Repurchase.

     12.  Amendment and Termination of the Plan. The  Corporation,  by action
of its Board of Directors,  reserves the right to amend, modify or terminate at
any time this Plan, or, by action of the Committee with the consent of the
optionee, to amend, modify or terminate any outstanding Option Agreement or
Grant of Stock Appreciation  Rights,  except  that the  Corporation  may not,
without  further shareholder  approval,  increase the total number of shares as
to which  options may be granted under this Plan (except increases attributable
to the adjustments authorized  in Paragraph 2 hereof),  change the  employees
or class of employees eligible to receive  options or  materially  increase the
benefits  accruing to participants  under  this  Plan.  Moreover,  no  action
shall  be  taken by the Corporation  which will impair the validity of any
option or stock  appreciation right then  outstanding,  or which will  prevent
the  options  issued and stock appreciation  rights granted pursuant to this
Plan from meeting the requirements for  exemption  from Section  16(b) of the
Securities  Exchange Act of 1934, or subsequent  comparable  statute,  as set
forth in Rule  16b-3  under said Act or subsequent  comparable  rule, or which
will prevent any  incentive  stock option issued or to be issued under this
Plan from being an  "incentive  stock  option" under Section 422A of the Code,
or any successor provision.

     13.  Subsidiary.  The  term  "subsidiary"  as used  herein  shall  mean
any corporation in an unbroken chain of corporations  beginning with the
Corporation and ending with the employer  corporation if, at the time of the
granting of the option, each of the corporations other than the employer
corporation owns stock possessing 50 percent or more of the total combined
voting power of all classes of stock in one of the other corporations in such
chain.

     Settlement  of stock  options or stock  appreciation  rights  exercised
by employees  of  subsidiaries  shall  be  made  by  and  at the  expense  of
such subsidiary. Except as prohibited by law, the Corporation shall sell and
transfer to the  subsidiary,  and the  subsidiary  shall  purchase,  the number
of shares necessary to settle any stock option that is exercised.

     14.  Noncompetition  Provision.   Unless  the  Option  Agreement
specifies otherwise,  an optionee  shall forfeit all  unexercised  stock
options and stock appreciation  rights if, (i) in the  opinion of the
Committee,  such  optionee, without the written consent of the  Corporation,
engages directly or indirectly in any manner or capacity  as  principal,
agent,  partner,  officer,  director, employee,  or  otherwise,  in any
business  or  activity  competitive  with the business  conducted by the
Corporation or any  subsidiary;  or (ii) the optionee performs  any  act or
engages  in any  activity  which  in the  opinion  of the Committee is inimical
to the best interests of the Corporation.

     15. Effective Date of Plan. The Amended and Restated Plan shall be
effective upon approval by the shareholders at the 1991 annual meeting.

     16. Expiration of Plan.  Options may be granted under this Plan at any
time prior to April  26,  2001,  on which  date the Plan  shall  expire  but
without affecting any options then outstanding.

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