FERRO CORP
10-K, 1997-03-28
PAINTS, VARNISHES, LACQUERS, ENAMELS & ALLIED PRODS
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                                    FORM 10-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                              --------------------

                                   (MARK ONE)

        [ X ] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
              SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

                For the fiscal year ended DECEMBER 31, 1996
                                    OR

        [   ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
              SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

       For the transition period from................TO...................

                          Commission File Number 1-584

                              --------------------

                                FERRO CORPORATION
             (Exact name of registrant as specified in its charter)

 An Ohio Corporation           1000 LAKESIDE AVENUE       I.R.S. No. 34-0217820
                               CLEVELAND, OH 44114
                    (Address of principal executive offices)

        Registrant's telephone number, including area code: 216-641-8580

                              --------------------

           SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

       Title of Class                    Name of Exchange on which registered
       --------------                    ------------------------------------

  Common Stock, par value $1.00                   New York Stock Exchange
  Common Stock Purchase Rights                    New York Stock Exchange

           SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:

                       7 5/8% Debentures due May 1, 2013
                     7 3/8% Debentures due November 1, 2015
                         8% Debentures due June 15, 2025
          Series A ESOP Convertible Preferred Stock, without Par Value

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes  X   No
                                      -----   -----

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [   ]

On, January 31, 1997 there were 25,537,533 shares of Ferro Common Stock, par
value $1.00 outstanding. As of the same date, the aggregate market value (based
on closing sale price) of Ferro's Common Stock held by nonaffiliates was
$759,741,607.

                       DOCUMENTS INCORPORATED BY REFERENCE

 Portions of Annual Report to Shareholders for the year ended December 31, 1996
            (Incorporated into Parts I, II and IV of this Form 10-K).
      Portions of Ferro Corporation's Proxy Statement dated March 13, 1997
             (Incorporated into Parts II and III of this Form 10-K).

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<PAGE>   2






                                TABLE OF CONTENTS
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<TABLE>
<CAPTION>
                                                      PART I

<S>     <C>                                                                                       <C>
Item 1.  Business..................................................................................Page 3
Item 2.  Properties................................................................................Page 6
Item 3.  Legal Proceedings.........................................................................Page 6
Item 4.  Submission of Matters to a Vote of Security Holders.......................................Page 7

                                                      PART II

Item 5.  Market for Registrant's Common Equity and Related Stockholder Matters.....................Page 8
Item 6.  Selected Financial Data...................................................................Page 8
Item 7.  Management's Discussion and Analysis of Financial Condition and Results of Operations.....Page 8
Item 8.  Financial Statements and Supplementary Data...............................................Page 8
Item 9.  Changes in and Disagreements With Accountants on Accounting and Financial Disclosure..... Page 9

                                                     PART III

Item 10. Directors and Executive Officers of the Registrant........................................Page 9
Item 11. Executive Compensation....................................................................Page 9
Item 12. Security Ownership of Certain Beneficial Owners and Management............................Page 9
Item 13. Certain Relationships and Related Transactions............................................Page 9

                                                      PART IV

Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K...........................Page 9
</TABLE>




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<PAGE>   3


                                     PART I

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ITEM 1 - BUSINESS

     Ferro Corporation ("Ferro"), which was incorporated under the laws of Ohio
in 1919, is a worldwide producer of specialty materials for industry by organic
and inorganic chemistry. It operates (either directly or through subsidiaries
and affiliates) in 21 countries worldwide. Ferro produces a variety of specialty
coatings, colors, ceramics, plastics, chemicals, and related products and
services. Ferro's most important product is frit produced for use in porcelain
enamels and ceramic glazes.

     Most of the products produced by Ferro are classified as specialty
materials, rather than commodities, because they are formulated or designed to
perform a specific and important function both in the manufacturing processes
and in the end products of Ferro customers. These specialty materials are not
sold in the high volume normally associated with commodity businesses.

     Ferro specialty materials require a high degree of technical service on an
individual customer basis. The value of these specialty materials stems not just
from their raw materials composition, but from the result and performance they
achieve in actual use.

     A further description of Ferro's business, its principal products, their
markets and applications is contained under all headings on pages 6 through 13
of its 1996 Annual Report to Shareholders, which is attached hereto as Exhibit
13 (the "Annual Report"). The information contained under the aforementioned
headings on pages 6 through 13 of the Annual Report (excluding pages 8, 11 and
12 on which only pictures appear and the text describing such pictures on pages
9, 10 and 13) is incorporated herein by reference. Information concerning
Ferro's business during 1996, 1995 and 1994 and certain transactions consummated
during those years is included under the heading "Management's Discussion and
Analysis" on pages 14 through 18 of the Annual Report and in Note 6 to Ferro's
Consolidated Financial Statements, which are included in the Annual Report. Note
6 appears at page 27 of the Annual Report. Such information is incorporated
herein by reference. Additional information about Ferro's industry segments,
including financial information relating thereto, is set forth in Note 11 to
Ferro's Consolidated Financial Statements, which appears on pages 30 and 31 of
the Annual Report and is incorporated herein by reference.

        Certain Statements contained herein and in future filings with the
Securities and Exchange Commission reflect the Company's current expectations
with respect to the future performance of the Company and may constitute
"Forward-Looking Statements." Because they are based on current expectations,
actual results may differ materially. Please refer to the "Cautionary Note on
Forward-Looking Statements" section of "Management's Discussion and Analysis"
contained on page 17 of the Annual Report for additional information, which
information is incorporated herein by reference.

     RAW MATERIALS

     For the most part the raw materials essential to Ferro's operations both in
the United States and overseas are obtainable from multiple sources worldwide.
Ferro did not encounter significant raw material shortages in 1996 and does not
anticipate such shortages in 1997.

     PATENTS AND LICENSES

     Ferro owns a substantial number of patents relating to its various products
and their uses. While these patents are of importance to Ferro, it does not
consider that the invalidity or expiration of any single patent or


                                       -3-

<PAGE>   4


group of patents would have a materially adverse effect on its business. Ferro
patents expire at various dates through the year 2017.

     Ferro does not hold any licenses, franchises or concessions which it
considers to be material.

     CUSTOMERS

     Ferro does not consider that a material part of its Coatings, Colors and
Ceramics or its Plastics businesses are dependent on any single customer or
group of customers. In the Chemicals segment however, the loss of two or three
of the largest customers could have a materially adverse effect on this segment.

     BACKLOG OF ORDERS

     In general there is no significant lead time between order and delivery in
any of Ferro's business segments. As a result, Ferro does not consider that the
dollar amount of backlog of orders believed to be firm as of any particular date
is material for an understanding of its business. Ferro does not regard any
material part of its business to be seasonal.

     COMPETITION

     With respect to most of its products, Ferro competes with a substantial
number of companies, none of which is dominant. The exception to this is frit,
where Ferro believes that it is the largest worldwide supplier. The details of
foreign competition necessarily vary with respect to each foreign market.

     Because of the specialty nature of Ferro's products, product performance
characteristics and customer service are the most important components of the
competition which Ferro encounters in the sale of nearly all of its products.
However, in some of the markets served by Ferro, strong price competition is
encountered from time to time.

     RESEARCH AND DEVELOPMENT

     A substantial number of Ferro's employees are involved in technical
activities concerned with products required by the ever-changing markets of its
customers. Laboratories are located at each of Ferro's major subsidiaries around
the world, where technical efforts are applied to the customer and market needs
of that geographical area. In the United States, laboratories are maintained in
each of its divisions. Backing up these divisional customer services
laboratories is corporate research activity involving 61 scientists and support
personnel in the Cleveland area.

     Expenditures for research and development activities relating to the
development or significant improvement of new and/or existing products, services
and techniques were approximately $23,779,000, $23,150,000 and $22,919,000 in
1996, 1995 and 1994 respectively. Expenditures for individual customer requests
for research and development were not material.

     ENVIRONMENTAL MATTERS

     Ferro's manufacturing facilities, like those of industry generally, are
subject to numerous laws and regulations designed to protect the environment,
particularly in regard to plant wastes and emissions. In general, Ferro believes
that it is in substantial compliance with the environmental regulations to which
its operations are


                                       -4-

<PAGE>   5


subject and that, to the extent Ferro may not be in compliance with such
regulations, such non-compliance has not had a materially adverse effect on
Ferro. Moreover, while Ferro has not generally experienced substantial
difficulty in complying with environmental requirements, compliance has required
a continuous management effort and significant expenditures.

     Ferro and its international subsidiaries authorized $4.2 million in capital
expenditures for environmental control in 1996 and the Company's best estimate
of what it expects capital expenditures for environmental control to be in 1997
and 1998 are $3.0 million and $3.5 million, respectively. The Company does not
consider these capital expenditures to be material.

     During 1995 the Company reached an agreement in principle to settle a suit
filed in August 1993 by the United States Environmental Protection Agency
alleging violation of the Clean Water Act and the Rivers and Harbors Act by Keil
Chemical, a production facility owned and operated by Ferro in Hammond, Indiana.
The Company had been named as one of several defendants, including three local
municipalities, one local government agency (a sewer district) and four other
area industrial concerns. In 1996 the Company signed a Consent Decree whereby
the Company agreed to pay a civil penalty of $0.4 million and to pay $1.4
million (the "Settlement Amount") into a fund to be established to help clean up
sediment in the West Branch of the Grand Calumet River following entry of the
Consent Decree by the Court. The Consent Decree is expected to be entered by the
Court in the first quarter of 1997. The Company is obligated to pay the
Settlement Amount 30 days after entry of the Consent Decree by the Court.

     EMPLOYEES

     At December 31, 1996, Ferro employed approximately 6,912 full-time
employees, including 4,040 employees in its foreign subsidiaries and affiliates
and 2,872 in the United States.

     Approximately 27% of the domestic workforce is covered by labor agreements,
and approximately 7% is affected by union agreements which expire in 1997.

     FOREIGN OPERATIONS

     Financial information about Ferro's domestic and foreign operations is set
forth on pages 30 and 31 of the Annual Report and is incorporated herein by
reference.

     Ferro's products are produced and distributed in foreign as well as
domestic markets. Ferro commenced its international operations in 1927.

     Wholly-owned subsidiaries operate manufacturing facilities in Argentina,
Australia, Brazil, Canada, England, France, Germany, Holland, Italy, Mexico,
Portugal, Spain and Taiwan. Partially-owned subsidiaries manufacture in Ecuador,
Indonesia, Japan, Taiwan, Thailand, Turkey and Venezuela.

     Foreign operations (excluding Canada) accounted for 46% of the consolidated
net sales and 46% of Ferro's consolidated operating income for the fiscal year
1996; comparable amounts for the fiscal year 1995 were 50% and 53% and for
fiscal year 1994 were 50% and 60%.

     Except for the sales of Ferro Enamel Argentina, S.A.I.C.y.M.(Argentina),
Ferro Enamel Espanola S.A. (Spain), Ferro France, S.a.R.L. (France), Ferro
Chemicals S.A. (France), Ferro (Holland) B.V., Ferro Mexicana S.A. de C.V.
(Mexico), Ferro (Great Britain) Ltd., Ferro Industrial Products Limited
(Taiwan), Ferro Toyo Co.,


                                       -5-


<PAGE>   6


Ltd. (Taiwan), Ruhr-Pulverlack G.m.b.H.(Germany) and Ferro Industrias Quimicas
(Portugal), the sales of each of Ferro's subsidiaries are principally for
delivery in the country in which the subsidiary is located. Ferro's European
Community subsidiaries continue to reduce and eliminate, to the extent
practical, duplication of product lines with the intended result being that only
one subsidiary will be the primary provider of each line of Ferro specialty
products to the entire European Community market.

     Ferro receives technical service fees and/or royalties from many of its
foreign subsidiaries. Historically, as a matter of general corporate policy, the
foreign subsidiaries have been expected to remit a portion of their annual
earnings to the parent as dividends. Several of the countries where Ferro has
subsidiaries control the transfer of currency out of the country, but in recent
years Ferro has been able to receive such remittances without material hindrance
from foreign government restrictions. To the extent earnings of foreign
subsidiaries are not remitted to Ferro, such earnings are intended to be
indefinitely invested in those subsidiaries.

ITEM 2 - PROPERTIES

     Ferro's corporate headquarters office is located at 1000 Lakeside Avenue,
Cleveland, Ohio; and the Research and Development Center is located in
Independence, Ohio; both properties are owned by the Company. The business
segments in which Ferro's plants are used and the locations of the principal
manufacturing plants it owns in the United States are as follows:

COATINGS, COLORS AND CERAMICS -- Cleveland, Ohio; Nashville, Tennessee;
Pittsburgh, Pennsylvania; Toccoa, Georgia; Orrville, Ohio; Shreve, Ohio; Penn
Yan, New York; East Liverpool, Ohio; Crooksville, Ohio and East Rochester, New
York.
PLASTICS -- Plymouth, Indiana; Evansville, Indiana; Stryker, Ohio; Edison,
New Jersey and South Plainfield, New Jersey.
CHEMICALS -- Bedford, Ohio; Hammond, Indiana and Baton Rouge, Louisiana.

     In addition, Ferro leases manufacturing facilities in Cleveland, Ohio
(Chemicals); Fort Worth, Texas (Chemicals); Santa Barbara, California (Coatings)
and San Marcos, California (Coatings).

     Outside the United States, Ferro or its subsidiaries own manufacturing
plants in Argentina, Australia, Brazil, Canada, Ecuador, France, Germany,
Indonesia, Italy, Japan, Mexico, the Netherlands, Spain, Taiwan, Thailand and
the United Kingdom. Ferro or its subsidiaries lease manufacturing plants in
Italy, Portugal, Germany and the Netherlands. In many instances, the
manufacturing facilities outside of the United States are used in multiple
business segments of Ferro.

     Ferro believes that all of the foregoing facilities are generally well
maintained and adequate for their present use. During the past year, several of
Ferro's plants have been operating near capacity.

ITEM 3 - LEGAL PROCEEDINGS

     Information set forth in Note 7 to Ferro's Consolidated Financial
Statements on page 28 of the Annual Report is incorporated herein by reference.

     Information regarding certain legal proceedings with respect to
environmental matters is contained under Part I of this Annual Report on Form
10-K.

     The law firm of Squire, Sanders & Dempsey, of which Mark A. Cusick is a
partner, provided legal services


                                       -6-


<PAGE>   7


to Ferro in 1996 and Ferro plans to continue the use of such firm in 1997. Mr.
Cusick is the Secretary of Ferro.

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matters were submitted to a vote of Ferro's security holders during the
fourth quarter of the fiscal year covered by this report.

     EXECUTIVE OFFICERS OF THE REGISTRANT

     There is set forth below the name, age, positions and offices held by each
individual serving as executive officer as of March 15, 1997 as well as their
business experience during the past five years. Years indicate the year the
individual was named to the indicated position. There is no family relationship
between any of Ferro's executive officers.

     Albert C. Bersticker - 62
          Chairman of the Board and Chief Executive Officer, 1996
          President and Chief Executive Officer, 1991

     David G. Campopiano - 47
          Vice President, Corporate Development, 1989

     R. Jay Finch - 55
          Vice President, Specialty Plastics, 1991

     James F. Fisher - 59

          Vice President, Ceramics and Colorants 1996
          Senior Vice President, Powder Coatings, Specialty Ceramics and
            Electronic Materials, 1994
          Senior Vice President, Coatings, Colors and Ceramics, 1993
          Group Vice President, International, 1991

     James B. Friederichsen -  54
          Vice President, Specialty Chemicals, 1994
          President, MTM Americas, 1990

     D. Thomas George - 49
          Treasurer, 1991

     J. Larry Jameson - 59
          Vice President, Powder Coatings, 1996
          Self Employed, Coatings Consultant, 1993
          Chief Executive Officer, Pirelli Cable Corporation, 1993
          President, Coatings and Colorants Division, BASF Corporation, 1986

     Charles M. Less - 47
          Vice President, Marketing, 1995
          Group Market Manager, Rohm and Haas, 1992
          Business Manager Coatings, Europe, Rohm and Haas, 1987


                                       -7-


<PAGE>   8



     Hector R. Ortino - 54
          President and Chief Operating Officer, 1996
          President, 1996
          Executive Vice President and Chief Financial-Administrative Officer,
          1993
          Senior Vice President and Chief Financial Officer, 1991

     Thomas O. Purcell, Jr. - 52
          Vice President and Chief Technical Officer, 1996
          Vice President, Research and Development, 1991

     Gary H. Ritondaro - 50
          Vice President and Chief Financial Officer, 1996
          Vice President, Finance, 1993
          Vice President, Controller, 1991


                                     PART II
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ITEM 5 -  MARKET FOR REGISTRANT'S COMMON EQUITY
          AND RELATED STOCKHOLDER MATTERS

     Information regarding the recent price and dividend history of Ferro's
Common Stock, the principal market for its Common Stock and the number of
holders thereof is set forth under the heading "Quarterly Data (unaudited)" on
page 34 of the Annual Report. Said information is incorporated herein by
reference. Information concerning dividend restrictions is contained in Note 3
to Ferro's Consolidated Financial Statements on pages 25 and 26 of the Annual
Report and said information is incorporated herein by reference.

ITEM 6 - SELECTED FINANCIAL DATA

     The summary of selected financial data for each of the last five years set
forth under the heading "Selected Financial Data" on pages 32 and 33 of the
Annual Report is incorporated herein by reference.

ITEM 7 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITIONS AND
         RESULTS OF OPERATIONS

     The information contained under the heading "Management's Discussion and
Analysis" on pages 14 through 18 of the Annual Report is incorporated herein by
reference.

ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     The Consolidated Financial Statements of Ferro and its subsidiaries
contained on pages 19 through 31, inclusive, including the Notes to Consolidated
Financial Statements, and the quarterly data (unaudited) on page 34 of the
Annual Report, are incorporated herein by reference.


                                       -8-


<PAGE>   9



ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE

     There are no such changes or disagreements.


                                    PART III
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ITEM 10 - DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     The information regarding directors of Ferro contained under the headings
"Election of Directors" and "Certain Matters Pertaining to the Board of
Directors" on pages 1 through 9, inclusive, of Ferro's Proxy Statement dated
March 13, 1997 is incorporated herein by reference. Information regarding
executive officers of Ferro is contained under Part I of this Annual Report on
Form 10-K.

ITEM 11 - EXECUTIVE COMPENSATION

     The information required by this Item 11 is set forth under the heading
"Information Concerning Executive Officers" on pages 14 through 27, inclusive,
of Ferro's Proxy Statement dated March 13, 1997, and is incorporated herein by
reference.

ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The information required by this Item 12 is set forth under the headings
"Election of Directors" and "Security Ownership of Directors, Officers and
Certain Beneficial Owners" on pages 1 through 8, inclusive, of Ferro's Proxy
Statement dated March 13, 1997 and is incorporated herein by reference.

ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     There are no relationships or transactions that are required to be
reported.


                                     PART IV

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ITEM 14 - EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

1. DOCUMENTS FILED AS PART OF THIS ANNUAL REPORT ON FORM 10-K:

     (A)  THE FOLLOWING CONSOLIDATED FINANCIAL STATEMENTS OF FERRO CORPORATION
          AND ITS SUBSIDIARIES, CONTAINED ON PAGES 19 THROUGH 31, INCLUSIVE, OF
          THE ANNUAL REPORT ARE INCORPORATED HEREIN BY REFERENCE:


                                       -9-


<PAGE>   10


          Consolidated Statements of Income for the years ended December 31,
          1996, 1995 and 1994

          Consolidated Balance Sheets at December 31, 1996 and 1995

          Consolidated Statements of Shareholders' Equity for the years ended
          December 31, 1996, 1995 and 1994

          Consolidated Statements of Cash Flows for the years ended December 31,
          1996, 1995 and 1994

          Notes to Consolidated Financial Statements

     (B)  THE FOLLOWING ADDITIONAL INFORMATION FOR THE YEARS 1996, 1995 AND
          1994, IS SUBMITTED HEREWITH:

          Independent Auditors' Report on Financial Statement Schedule

          Schedule II - Valuation and Qualifying Accounts and Reserves

          All other schedules have been omitted because the material is not
          applicable or is not required as permitted by the rules and
          regulations of the Securities and Exchange Commission, or the required
          information is included in notes to consolidated financial statements.

          Financial statements of foreign affiliates in which Company ownership
          exceeds 20 percent, accounted for on the equity method, are not
          included herein because, in the aggregate, these companies do not
          constitute a significant subsidiary.

          Financial Statement Schedule II, together with the independent
          Auditors' Report thereon, are contained on pages F-1 and F-2 of this
          Annual Report on Form 10-K.

     (C)  EXHIBITS:

          (3)  Articles of Incorporation and by-laws

               (a)  Eleventh Amended Articles of Incorporation. (Reference is
                    made to Exhibit 3 to Ferro Corporation's Quarterly Report on
                    Form 10-Q for the three months ended September 30, 1989,
                    which Exhibit is incorporated herein by reference.)

               (b)  Certificate of Amendment to the Eleventh Amended Articles of
                    Incorporation of Ferro Corporation filed December 28, 1994.
                    (Reference is made to Exhibit (3)(b) to Ferro Corporation's
                    Annual Report on Form 10-K for the year ended December 31,
                    1994, which Exhibit is incorporated herein by reference.)

               (c)  Amended Code of Regulations. (Reference is made to Exhibit
                    (3)(b) to Ferro Corporation's Quarterly Report on Form 10-Q
                    for the three months ended June 30, 1987, which Exhibit is
                    incorporated herein by reference.)

          (4)  Instruments defining rights of security holders, including
               indentures


                                      -10-

<PAGE>   11


               (a)  Revolving Credit Agreement by and between Ferro and four
                    commercial banks dated August 22, 1990. (Reference is made
                    to Exhibit 10 to Ferro Corporation's Form 10-Q for the three
                    months ended September 30, 1990, which Exhibit is
                    incorporated herein by reference.)

               (b)  Amendment Number 1 dated May 31, 1991, to the Revolving
                    Credit Agreement by and between Ferro and four commercial
                    banks. (Reference is made to Exhibit 4(b)(1) to Ferro
                    Corporation's Quarterly Report on Form 10-Q for the three
                    months ended June 30, 1991, which Exhibit is incorporated
                    herein by reference.)

               (c)  Amendment Number 2 dated July 30, 1991, to the Revolving
                    Credit Agreement by and between Ferro and four commercial
                    banks. (Reference is made to Exhibit 4(b)(2) to Ferro
                    Corporation's Form 10-Q for the three months ended June 30,
                    1991, which Exhibit is incorporated herein by reference.)

               (d)  Amendment Number 3 dated December 31, 1991, to the Revolving
                    Credit Agreement by and between Ferro and four commercial
                    banks. (Reference is made to Exhibit 4 to Ferro
                    Corporation's Form 10-K for the year ended December 31,
                    1991, which Exhibit is incorporated herein by reference.)

               (e)  Amendment Number 4 dated July 21, 1992, to the Revolving
                    Credit Agreement by and between Ferro and four commercial
                    banks. (Reference is made to Exhibit 4 to Ferro
                    Corporation's Form 10-Q for the three months ended June 30,
                    1992, which Exhibit is incorporated herein by reference.)

               (f)  Amendment Number 5 dated April 20, 1993, to the Revolving
                    Credit Agreement by and between Ferro and four commercial
                    banks. (Reference is made to Exhibit 4(b)(4) to Ferro
                    Corporation's Form 10-Q for the three months ended June 30,
                    1993, which Exhibit is incorporated herein by reference.)

               (g)  Amendment Number 6 dated June 22, 1995, to the Revolving
                    Credit Agreement by and between Ferro and four commercial
                    banks. (Reference is made to Exhibit 4(b)(4) to Ferro
                    Corporation's Form 10-Q for the three months ended June 30,
                    1995, which Exhibit is incorporated herein by reference.)

               (h)  Amendment Number 7 dated October 25, 1995 to the Revolving
                    Credit Agreement by and between Ferro Corporation and four
                    commercial banks. (Reference is made to Exhibit 4(b)(4) to
                    Ferro Corporation's Form 10-Q for the three months ended
                    September 30, 1995, which Exhibit is incorporated herein by
                    reference.)

               (i)  Shareholder Rights Agreement between Ferro Corporation and
                    National City Bank, Cleveland, Ohio, as Rights Agent, dated
                    as of March 22, 1996. (Reference is made to the Exhibit to
                    the Registration Statement on Form 8-A dated May 15, 1996
                    which Exhibit is incorporated herein by reference.)

               (j)  The rights of the holders of Ferro's Debt Securities issued
                    and to be issued pursuant to an Indenture between Ferro and
                    Society National Bank, as Trustee, are described in the form
                    of Indenture dated May 1, 1993 filed as Exhibit 4(j) to
                    Ferro Corporation's Form


                                      -11-


<PAGE>   12


                    10-Q for the three months ended June 30, 1993. Said Exhibit
                    is incorporated herein by reference.

     (10) Material Contracts

               (a)  Key elements of Ferro's Incentive Compensation Plan are set
                    forth under the heading "Report of the Compensation and
                    Organization Committee" on pages 14 through 17 of the Proxy
                    Statement dated March 13, 1997. Said description is
                    incorporated herein by reference.

               (b)  Ferro's 1997 Performance Share Plan, subject to shareholder
                    approval at the 1997 annual meeting. Reference is made to
                    Exhibit A of Ferro Corporation's Proxy Statement dated March
                    13, 1997, which exhibit is incorporated herein by reference.

               (c)  Ferro Corporation Savings and Stock Ownership Plan.
                    (Reference is made to Exhibit 4.3 to Ferro Corporation's
                    Quarterly Report on Form 10-Q for the three months ended
                    March 31, 1989, which Exhibit is incorporated herein by
                    reference.)

               (d)  Ferro's 1985 Employee Stock Option Plan for Key Personnel
                    (Amended and Restated). (Reference is made to Exhibit A to
                    Ferro Corporation's Proxy Statement dated March 11, 1991,
                    which Exhibit is incorporated by reference.) Reference is
                    also made to pages 13 and 14 of Ferro Corporation's Proxy
                    Statement dated March 20, 1995, for an amendment to the
                    plan. Reference is also made to pages 10 through 13 of Ferro
                    Corporation's Proxy Statement dated March 12, 1996, for an
                    amendment to the plan.  Attached hereto as Exhibit 10.3 is
                    an amendment to the plan effective with respect to options
                    granted beginning in January 1997.

               (e)  Form of Indemnification Agreement (adopted January 25, 1991
                    for use from and after that date). (Reference is made to
                    Exhibit 10 to Ferro Corporation's Form 10-K for the year
                    ended December 31, 1990, which Exhibit is incorporated
                    herein by reference.)

               (f)  Amended and Restated Executive Employment Agreement dated
                    July 28, 1995. (Reference is made to Exhibit 10(b) of Ferro
                    Corporation's Form 10-Q for the three months ended September
                    30, 1995, which Exhibit is incorporated herein by
                    reference.)

               (g)  Schedule I listing the officers with whom Ferro has entered
                    into currently effective executive employment agreements. A
                    copy of such Schedule I is attached hereto as Exhibit 10.

               (h)  Various agreements relating to an Asset Defeasance Financing
                    including a Participation Agreement dated as of October 31,
                    1995 among Ferro Corporation, State Street Bank and Trust
                    Company (not in its individual capacity but solely as
                    Trustee), the financial institutions named as Purchasers,
                    and Citibank N.A, as Agent, and a Lease dated October 31,
                    1995 between State Street Bank and Trust Company (not in its
                    individual capacity but solely as Trustee) as Lessor and
                    Ferro Corporation as Lessee. The additional agreements are
                    available upon request. (Reference is made to Exhibit 10(a)
                    of Ferro Corporation's Form 10-Q for the three months ended
                    September 30, 1995, which Exhibit is incorporated herein by
                    reference.)


                                      -12-


<PAGE>   13



               (i)  Ferro's Supplemental Executive Defined Contribution Plan is
                    attached hereto as Exhibit 10.1.

               (j)  Separation Agreement between Ferro Corporation and Werner F.
                    Bush dated September 30, 1996 is attached hereto as Exhibit
                    10.2.

     (11) Statement Regarding Computation of Earnings per Share.

     (12) Ratio of Earnings to Fixed Charges.

     (13) Annual Report to Shareholders for the year ended December 31, 1996.

     (21) List of Subsidiaries.

     (23) Consent of KPMG Peat Marwick LLP to the incorporation by reference of
          their audit report on the Consolidated Financial Statements contained
          in the Annual Report into Ferro's Registration Statements on Form S-8
          Registration Nos. 2-61407, 33-28520 and 33-45582 and Ferro's
          Registration Statement on Form S-3 Registration No. 33-51284 and
          Registration No. 33-63855.

2. REPORTS ON FORM 8-K:

     No reports on Form 8-K were filed for the three months ended December 31,
1996


                                      -13-


<PAGE>   14


                                   SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Annual Report on Form
10-K to be signed on its behalf by the undersigned, thereunto duly authorized.

                                    FERRO CORPORATION

                                     By  /s/ Albert C. Bersticker
                                         Albert C. Bersticker,
                                         Chairman and Chief Executive Officer

     Pursuant to the requirements of the Securities Exchange Act of 1934, this
Annual Report on Form 10-K has been signed below by the following persons on
behalf of the Registrant and in their indicated capacities and as of this 21st
day of March, 1997

/s/ Albert C. Bersticker                 Chairman and Chief Executive Officer
Albert C. Bersticker                     and Director
                                         (Principal Executive Officer)

/s/ Gary H. Ritondaro                    Vice President and Chief Financial
Gary H. Ritondaro                        Officer
                                         (Principal Financial Officer and
                                         Principal Accounting Officer)

/s/ Sandra Harden Austin                 Director
Sandra Harden Austin

/s/ Paul S. Brentlinger                  Director
Paul S. Brentlinger

/s/ Glenn R. Brown                       Director
Glenn R. Brown

                                         Director
William E. Butler

/s/ A. James Freeman                     Director
A. James Freeman

                                         Director
John C. Morley

/s/ Hector R. Ortino                     Director
Hector R. Ortino

/s/ Rex A. Sebastian                     Director
Rex A. Sebastian

/s/ Dennis W. Sullivan                   Director
Dennis W. Sullivan


                                      -14-


<PAGE>   15


          INDEPENDENT AUDITORS' REPORT ON FINANCIAL STATEMENT SCHEDULE



The Shareholders and Board of Directors Ferro Corporation

Under date of January 23, 1997, we reported on the consolidated balance sheets
of Ferro Corporation and subsidiaries as of December 31, 1996 and 1995, and the
related consolidated statements of income, shareholders' equity, and cash flows
for each of the years in the three-year period ended December 31, 1996, as
contained in the 1996 annual report to shareholders. These consolidated
financial statements and our report thereon are incorporated by reference in the
annual report on Form 10-K for the year 1996. In connection with our audits of
the aforementioned consolidated financial statements, we also audited the
related financial statement Schedule II, Valuation and Qualifying Accounts and
Reserves. This financial statement schedule is the responsibility of the
Company's management. Our responsibility is to express an opinion on this
financial statement schedule based on our audits.

In our opinion, such financial statement schedule, when considered in relation
to the basic consolidated financial statements taken as a whole, presents
fairly, in all material respects, the information set forth therein.






/s/ KPMG Peat Marwick LLP
KPMG Peat Marwick LLP
Cleveland, Ohio
January, 23, 1997


                                       F-1

<PAGE>   16


                       FERRO CORPORATION AND SUBSIDIARIES

          Schedule II - Valuation and Qualifying Accounts and Reserves

                  Years ended December 31, 1996, 1995 and 1994


                             (thousands of dollars)


<TABLE>
<CAPTION>
                                                                           Additions
                                                                    ----------------------
                                                     Balance at     Charged to    Charged                      Balance
                                                     Beginning      Costs and     to Other                    at End of
                                                     of Period      Expenses      Accounts    Deductions       Period
                                                     ----------     ----------    --------    ----------      ---------
<S>                                                 <C>                 <C>          <C>          <C>            <C>  
Year ended December 31, 1996
   Valuation and qualifying accounts which
   are deducted on consolidated balance
   sheet from the assets to which they apply                                                         254 (C)
      Possible losses in collection of notes                                                         225 (B)
      and accounts receivable - trade                $    9,877          3,006                     2,907 (A)      9,497
                                                     ==========     ==========    ========    ==========      =========

Year ended December 31, 1995
   Valuation and qualifying accounts which
   are deducted on consolidated balance
   sheet from the assets to which they apply
      Possible losses in collection of notes                                            12 (C)
      and accounts receivable - trade                $    7,129          4,750         174 (B)     2,188 (A)      9,877
                                                     ==========     ==========    ========    ==========      =========

Year ended December 31, 1994
   Valuation and qualifying accounts which
   are deducted on consolidated balance
   sheet from the assets to which they apply
      Possible losses in collection of notes                                            68 (C)
      and accounts receivable - trade                $    6,464          2,113         264 (B)     1,780 (A)      7,129
                                                     ==========     ==========    ========    ==========      =========


<FN>
(A) Accounts written off, less recoveries
(B) Adjustment in respect of differences in rates of exchange
(C) Acquisitions and divestitures, net
</TABLE>



                                       F-2


<PAGE>   17


                                  EXHIBIT INDEX

Exhibit (10)     Schedule I

Exhibit (10.1)   Supplemental Executive Defined Contribution Plan

Exhibit (10.2)   Separation Agreement Between Ferro Corporation and
                 Werner F. Bush

Exhibit (10.3)   Ammendment to Ferro Corporation 1985 Employee Stock Option
                 Plan for Key Personnel Effective with Respect to Options 
                 Granted Beginning in January 1997.

Exhibit (11)     Statement Regarding Computation of Earnings per Share

Exhibit (12)     Ratio of Earnings to Fixed Charges

Exhibit (13)     Annual Report to Shareholders

Exhibit (21)     List of Subsidiaries

Exhibit (23)     Consent of KPMG Peat Marwick LLP

Exhibit (27)     Financial Data Schedule (Electronic Filing Only)


<PAGE>   1


                                                                    Exhibit 10

                                   SCHEDULE I


     Ferro Corporation has entered into executive employment agreements with its
officers listed below substantially identical in all material respects to the
Form of Amended and Restated Executive Employment Agreement (Exhibit 10(b) to
Ferro Corporation's Form 10-Q for the three months ended September 30, 1995,
which Exhibit is incorporated herein by reference), except the lump sum
severance payment is equal to a full year's compensation (base salary and
incentive compensation) multiplied by three in the cases of Albert C.
Bersticker, Hector R. Ortino and multiplied by two in the case of all other
officers.

     Albert C. Bersticker
     David G. Campopiano
     R. Jay Finch
     James F. Fisher
     James B. Friederichsen
     D. Thomas George
     J. Larry Jameson
     Charles M. Less
     Hector R. Ortino
     Thomas O. Purcell
     Gary H. Ritondaro

<PAGE>   1


                                                                   Exhibit 10.1






                                FERRO CORPORATION
                             SUPPLEMENTAL EXECUTIVE
                            DEFINED CONTRIBUTION PLAN






<PAGE>   2


                                FERRO CORPORATION
                             SUPPLEMENTAL EXECUTIVE
                            DEFINED CONTRIBUTION PLAN

Section                                                                   Page
- -------                                                                   ----
                                    ARTICLE I
                                   DEFINITIONS
                                   -----------

1.1   Definitions ......................................................... 2
1.2   Construction ........................................................ 4


                                   ARTICLE II
                       ELIGIBILITY FOR PLAN PARTICIPATION                   5
                       ----------------------------------


                                   ARTICLE III
                       SUPPLEMENTAL MATCHING CONTRIBUTIONS
                       -----------------------------------

3.1   Supplemental Matching Contributions ................................. 6
3.2   Vesting of Supplemental Matching
        Contributions...................................................... 6
3.3   Years of Vesting Service............................................. 7


                                   ARTICLE IV
                                SEPARATE ACCOUNTS
                                -----------------

4.1   Types of Separate Accounts .......................................... 8
4.2   Adjustment of Separate Accounts ..................................... 8


                                    ARTICLE V
                                  DISTRIBUTION
                                  ------------

5.1   Distribution Upon Termination of Employment ......................... 9
5.2   Method of Distribution .............................................. 9
5.3   Times of Payments.................................................... 9
5.4   Distributions Upon Death............................................. 9
5.5   Taxes................................................................ 9



                                       (i)


<PAGE>   3


                                   ARTICLE VI
                                  BENEFICIARIES                            11
                                  -------------

                                   ARTICLE VII
                            ADMINISTRATIVE PROVISIONS
                            -------------------------

7.1   Administration ..................................................... 12
7.2   Powers and Authorities of the Board ................................ 12
7.3   Indemnification .................................................... 12


                                  ARTICLE VIII
                            AMENDMENT AND TERMINATION                      14
                            -------------------------


                                   ARTICLE IX
                                  MISCELLANEOUS
                                  -------------

9.1   Non-Alienation of Benefits ......................................... 15
9.2   Payment of Benefits to Others ...................................... 15
9.3   Qualified Domestic Relations Orders................................. 15
9.4   Plan Non-Contractual ............................................... 16
9.5   Funding ............................................................ 16
9.6   Claims of Other Persons ............................................ 17
9.7   Severability ....................................................... 17
9.8   Governing Law ...................................................... 17






                                      (ii)


<PAGE>   4



                                FERRO CORPORATION
                             SUPPLEMENTAL EXECUTIVE
                            DEFINED CONTRIBUTION PLAN


     WHEREAS, Ferro Corporation (hereinafter referred to as the "Company")
desires to establish a supplemental retirement plan for the benefit of a select
group of management or highly compensated employees employed by the Company or
an Affiliate thereof whose benefits under the Ferro Corporation Savings and
Stock Ownership Plan are limited or reduced by certain provisions of the
Internal Revenue Code of 1986, as amended (hereinafter referred to as the
"Code");

     NOW, THEREFORE, effective as of January 1, 1996, the Company hereby
establishes the Ferro Corporation Supplemental Executive Defined Contribution
Plan (hereinafter referred to as the "Plan") to provide benefits not otherwise
provided due to such limitations as hereinafter set forth.


<PAGE>   5


                                    ARTICLE I

                                   DEFINITIONS
                                   -----------

     1.1 DEFINITIONS. Except as otherwise required by the context, the terms
used in the Plan shall have the meaning hereinafter set forth.

          (i) AFFILIATE. The term "AFFILIATE" shall mean any member of a
     controlled group of corporations (as determined under Section 414(b) of the
     Code) of which the Company is a member; any member of a group of trades or
     businesses under common control (as determined under Section 414(c) of the
     Code) with the Company; and any member of an affiliated service group (as
     determined under Section 414(m) of the Code) of which the Company is a
     member.

          (ii) BENEFICIARY. The term "BENEFICIARY" shall mean the person who, in
     accordance with the provisions of Article VI, shall be entitled to receive
     a distribution hereunder in the event a Participant dies before his
     interest under the Plan has been distributed to him in full.

          (iii) BOARD. The term "BOARD" shall mean the Board of Directors of the
     Company.

          (iv) CHANGE OF CONTROL. The term "CHANGE OF CONTROL" shall mean a
     change in control of the Company of a nature that would be required to be
     reported in response to Item 6(e) of Schedule 14A of Regulation 14A
     promulgated under the Securities Exchange Act of 1934, as amended
     ("Exchange Act"); provided that, without limitation, such a Change in
     Control shall be deemed to have occurred if and at such times as (i) any
     "person" (as such term is used in Sections 13(d)(3) and 14(d)(2) of the
     Exchange Act) is or becomes the beneficial owner, directly or indirectly,
     of securities of the Company representing twenty-five percent (25%) or more
     of the combined voting power of the Company's then outstanding securities;
     or (ii) during any period of two consecutive years, individuals who at the
     beginning of such period constituted the Board of Directors of the Company
     and any new director (other than a director designated by a person who has
     entered into


                                       -2-


<PAGE>   6



     an agreement or arrangement with the Company to effect a transaction
     described in clause (i) or (iii) of this sentence) whose appointment,
     election, or nomination for election by the Company's shareholders, was
     approved by a vote of at least two-thirds of the directors then still in
     office who either were directors at the beginning of the period or whose
     election or nomination for election was previously so approved, cease for
     any reason to constitute at least a majority of the Board of Directors of
     the Company; or (iii) there is consummated a merger or consolidation of the
     Company or a subsidiary thereof with or into any other corporation, other
     than a merger or consolidation which would result in the holders of the
     voting securities of the Company outstanding immediately prior thereto
     holding securities which represent immediately after such merger or
     consolidation more than 50% of the combined voting power of the voting
     securities of either the Company or the other entity which survives such
     merger or consolidation or the parent of the entity which survives such
     merger or consolidation; or (iv) there is consummated the sale or
     disposition by the Company of all or substantially all the Company's
     assets.

          (v) CODE. The term "CODE" shall mean the Internal Revenue Code of
     1986, as amended from time to time. Reference to a section of the Code
     shall include such section and any comparable section or sections of any
     future legislation that amends, supplements, or supersedes such section.

          (vi) COMPANY. The term "COMPANY" shall mean Ferro Corporation, its
     corporate successors, and the surviving corporation resulting from any
     merger of Ferro Corporation with any other corporation or corporations.

          (vii) COMPENSATION. The term "COMPENSATION" shall mean the
     compensation within the meaning of Section 415(c)(3) of the Code, subject
     to the provisions of Section 414(q)(6), paid during a Plan Year by the
     Employer to a Participant while a Participant, including all wages and
     salary, commissions and bonuses, overtime pay, and used or accrued vacation
     pay and any Pre-Tax Contributions contributed under the SSOP with respect
     to such Participant during such Plan Year and elective employer


                                       -3-


<PAGE>   7



     contributions made on behalf of a Participant that are not includable in
     gross income under Section 125, Section 402(e)(3), Section 402(h)(1)(B),
     and Section 403(b) of the Code, but excluding relocation expense
     reimbursements (including mortgage interest differentials) or other expense
     allowances or fringe benefits, which are paid with respect to a period
     following termination of employment, automobile allowance income and
     foreign service premiums, deferred compensation (other than Pre-Tax
     Contributions), and allowances or any other extraordinary income and
     welfare benefits.

          (viii) DISABILITY. The term "DISABILITY" shall mean eligibility to
     receive disability benefits under a long-term disability plan maintained by
     the Company or an Affiliate.

          (ix) FUND. The term "FUND" shall mean any of the funds maintained for
     the investment of Plan assets in accordance with the provisions of Article
     VII.

          (x) PARTICIPANT. The term "PARTICIPANT" shall mean any employee of the
     Company or an Affiliate, who participates in the Plan pursuant to Article
     II of the Plan.

          (xi) PLAN. The term "PLAN" shall mean the Ferro Corporation
     Supplemental Executive Defined Contribution Plan as set forth herein.

          (xii) SSOP. The term "SSOP" shall mean the Ferro Corporation Savings
     and Stock Ownership Plan, as amended from time to time.

          (xiii) SEPARATE ACCOUNT. The term "SEPARATE ACCOUNT" shall mean the
     account maintained in the name of a Participant pursuant to Section 4.1 of
     the Plan.

          (xiv) VALUATION DATE. The term "VALUATION DATE" shall mean the last
     day of each calendar year.

          (xv) YEARS OF VESTING SERVICE. The term "YEARS OF VESTING SERVICE"
     shall mean service credited to a Participant under the provisions of
     Section 3.5.

     1.2 CONSTRUCTION. Where necessary or appropriate to the meaning hereof, the
         singular shall be deemed to include the plural, the plural to include 
         the singular, the masculine to include the feminine, and the feminine 
         to include the masculine.


                                       -4-


<PAGE>   8


                                   ARTICLE II

                       ELIGIBILITY FOR PLAN PARTICIPATION
                       ----------------------------------

     Any select management or highly compensated employee of the Company or an
Affiliate who is classified as being in Salary Grade 22 or higher and whose
contributions under the SSOP are limited due to the provisions of Section
401(a)(17), Section 401(k), Section 401(m), Section 402(g), or Section 415 of
the Code, shall become a Participant in the Plan as of the Effective Date or the
January 1 immediately following the date he is classified as being in Salary
Grade 22 or higher, whichever occurs later.


                                       -5-


<PAGE>   9


                                   ARTICLE III

                       SUPPLEMENTAL MATCHING CONTRIBUTIONS
                       -----------------------------------

     3.1 SUPPLEMENTAL MATCHING CONTRIBUTIONS. Each Plan Year a Supplemental
Matching Contribution shall be credited to the Supplemental Matching Account of
each Participant (i) who is making the maximum 401(k) Contributions permitted
under the SSOP and (ii) who is employed by the Employer on the last day of the
Plan Year or who died, retired and began receiving pension benefits under a
defined benefit plan of the Company or an Affiliate, or incurred a Disability
during the Plan Year. Such Supplemental Matching Contribution shall be equal to
the amount of Matching Contributions that would have been made under the SSOP
for such Plan Year if the 401(k) Contributions of such Participant under the
SSOP had not been limited due to the provisions of the Code and if the
Participant had elected to make 401(k) Contributions under the SSOP equal to 8
percent of his Compensation, minus the amount of Matching Contributions actually
credited to such Participant under the SSOP for such Plan Year.

     3.2 VESTING OF SUPPLEMENTAL MATCHING CONTRIBUTIONS. A Participant shall
become vested in the balance of his Supplemental Matching Account pursuant to
the following schedule.

     Years of Vesting Service                       Percentage Vested
     ------------------------                       -----------------

     Less than 1 year                                          0%
     1 year, but less than 2                                  20%
     2 years, but less than 3                                 40%
     3 years, but less than 4                                 60%
     4 years, but less than 5                                 80%
     5 years or more                                         100%

Notwithstanding the foregoing, a Participant who is employed by the Company or
an Affiliate shall become 100% vested in his Supplemental Matching Account upon
the earlier of: (i)


                                       -6-


<PAGE>   10


attainment of age 65, (ii) Disability, (iii) death, or (iv) a Change of Control.

     3.3 YEARS OF VESTING SERVICE. For purposes of determining the vested
interest of a Participant in his Supplemental Matching Account, a Participant
shall be credited with Years of Vesting Service equal to the Years of Service
with which he is credited under the SSOP.


                                      -7-


<PAGE>   11


                                   ARTICLE IV

                                SEPARATE ACCOUNTS
                                -----------------

     4.1 TYPES OF SEPARATE ACCOUNTS. Each Participant shall have established in
his name a Separate Account which shall reflect the Supplemental Matching
Contributions credited to him under Section 3.1 and any adjustment thereto
pursuant to Section 4.2.

     4.2 ADJUSTMENT OF SEPARATE ACCOUNTS. The Separate Account of a Participant
shall be adjusted as of each Valuation Date to reflect the deemed investment of
such Separate Accounts in the Fund as determined by the Company.


                                       -8-


<PAGE>   12


                                    ARTICLE V

                                  DISTRIBUTION
                                  ------------

     5.1 DISTRIBUTION UPON TERMINATION OF EMPLOYMENT. The entire value credited
to a Participant's Separate Account shall be distributed in cash to such
Participant or his Beneficiary after the Disability of such Participant or after
the termination of such Participant's employment with the Company and
Affiliates, whichever occurs earlier.

     5.2 METHOD OF DISTRIBUTION. Except as otherwise may be provided in Sections
5.3 and 5.4, the benefits payable under the Plan from a Participant's Separate
Account shall be paid to the Participant, or his Beneficiary, if applicable, in
a single sum cash payment and shall be determined as of the most recent
Valuation Date plus a pro-rata share of the investment credit through the last
day of the month in which termination occurred. Any Supplemental Matching
Contribution earned in the final year of employment shall be determined on the
next succeeding Valuation Date.

     5.3 TIME OF PAYMENTS. Except as otherwise provided in Section 5.4,
distribution of the value of a Participant's Separate Accounts shall commence as
soon as practicable after the Participant's termination of employment due to
resignation, retirement, death or other reason.

     5.4 DISTRIBUTIONS UPON DEATH. Upon the death of a Participant, the value of
his Separate Account shall be paid to his Beneficiary pursuant to the provisions
of Section 5.3 and Article VI.

     5.5 TAXES. In the event any taxes are required by law to be withheld or
paid from any payments made pursuant to the Plan, the Company shall cause the
withholding of such amounts from such payments and shall transmit the withheld
amounts to the appropriate taxing


                                      -9-


<PAGE>   13


authority.


                                      -10-


<PAGE>   14



                                   ARTICLE VI

                                  BENEFICIARIES
                                  -------------

     In the event a Participant dies before his interest under the Plan in his
Separate Account has been distributed to him in full, any remaining interest
shall be distributed pursuant to Article V to his Beneficiary, who shall be the
person designated in writing and in the form and manner specified by the Company
as his Beneficiary under the Plan. In the event a Participant does not designate
a Beneficiary or his designated Beneficiary does not survive him, his
beneficiary under the SSOP shall be his Beneficiary for Plan purposes.


                                      -11-


<PAGE>   15


                                   ARTICLE VII

                            ADMINISTRATIVE PROVISIONS
                            -------------------------

     7.1 ADMINISTRATION. The Plan shall be administered by the Company in a
manner that is generally consistent with the administration of the SSOP, as from
time to time amended, except that the Plan shall be administered as an unfunded
plan not intended to meet the qualification requirements of Section 401 of the
Code.

     7.2 POWERS AND AUTHORITIES OF THE COMPANY. The Company shall have full
power and authority to interpret, construe and administer the Plan and its
interpretations and construction hereof, and actions hereunder, including the
timing, form, amount or recipient of any payment to be made hereunder, shall be
binding and conclusive on all persons for all purposes. The Company may delegate
any of its powers, authorities, or responsibilities for the operation and
administration of the Plan to any person or a committee so designated in writing
by it and may employ such attorneys, agents, and accountants as it may deem
necessary or advisable to assist it in carrying out its duties hereunder.

     7.3 INDEMNIFICATION. In addition to whatever rights of indemnification a
person or persons to whom any power, authority, or responsibility is delegated
pursuant to Section 7.2, may be entitled under the articles of incorporation,
regulations, or by-laws of the Company, under any provision of law, or under any
other agreement, the Company shall satisfy any liability actually and reasonably
incurred by any such member or such other person or persons, including expenses,
attorneys' fees, judgments, fines, and amounts paid in settlement, in connection
with any threatened, pending, or completed action, suit, or proceeding which is
related to the exercise or failure to exercise by such member or such other
person or persons of any of the powers,


                                      -12-


<PAGE>   16


authority, responsibilities, or discretion provided under the Plan.


                                      -13-


<PAGE>   17


                                  ARTICLE VIII

                            AMENDMENT AND TERMINATION
                            -------------------------

     The Company reserves the right to amend or terminate the Plan at any time
by action of the Board; provided, however, that no such action shall adversely
affect any Participant who is receiving benefits under the Plan or whose
Separate Account is credited with any Supplemental Matching Contributions
thereto, unless an equivalent benefit is provided under another plan or program
sponsored by the Company or an Affiliate.


                                      -14-


<PAGE>   18


                                   ARTICLE IX

                                  MISCELLANEOUS
                                  -------------

     9.1 NON-ALIENATION OF BENEFITS. Except as provided in Section 9.3, no
benefit under the Plan shall at any time be subject in any manner to alienation
or encumbrance. If any Participant or Beneficiary shall attempt to, or shall,
alienate or in any way encumber his benefits under the Plan, or any part
thereof, or if by reason of his bankruptcy or other event happening at any time
any such benefits would otherwise be received by anyone else or would not be
enjoyed by him, his interest in all such benefits shall automatically terminate
and the same shall be held or applied to or for the benefit of such person, his
spouse, children, or other dependents as the Board may select.

     9.2 PAYMENT OF BENEFITS TO OTHERS. If any Participant or Beneficiary to
whom a benefit is payable is unable to care for his affairs because of illness
or accident, any payment due (unless prior claim therefor shall have been made
by a duly qualified guardian or other legal representative) may be paid to the
spouse, parent, brother, or sister, or any other individual deemed by the Board
to be maintaining or responsible for the maintenance of such person. Any payment
made in accordance with the provisions of this Section 9.2 shall be a complete
discharge of any liability of the Plan with respect to the benefit so paid.

     9.3 QUALIFIED DOMESTIC RELATIONS ORDERS. Notwithstanding the foregoing, the
provisions of Section 9.1 shall not apply with respect to a "qualified domestic
relations order." As used herein, a "qualified domestic relations order" shall
mean a judgment, decree or order (including approval of any property settlement
agreement) which relates to a provision of child support, alimony payments or
marital property rights to a spouse, child or other dependent of a


                                      -15-


<PAGE>   19


Participant and which is made pursuant to the domestic relations or community
property laws of any State. Any such order must comply with the provisions of
Section 414(p) of the Code and with any regulations issued thereunder. The
Company shall in its sole discretion establish such rules and regulations as it
deems necessary to determine whether an order meets such requirements.

     9.4 PLAN NON-CONTRACTUAL. Nothing herein contained shall be construed as a
commitment or agreement on the part of any person employed by the Company or an
Affiliate to continue his employment with the Company or Affiliate, and nothing
herein contained shall be construed as a commitment on the part of the Company
or the Affiliate to continue the employment or the annual rate of compensation
of any such person for any period, and all Participants shall remain subject to
discharge to the same extent as if the Plan had never been established.

     9.5 FUNDING. In order to provide a source of payment for its obligations
under the Plan, the Company may establish a trust fund. Subject to the
provisions of the trust agreement governing such trust fund, the obligation of
the Company under the Plan to provide a Participant or a Beneficiary with a
benefit constitutes the unsecured promise of the Company to make payments as
provided herein, and no person shall have any interest in, or a lien or prior
claim upon, any property of the Company. In addition, it is the intention of the
Company that benefits credited to a Participant under the Plan shall not be
included in the gross income of the Participants or their Beneficiaries until
such time as benefits are distributed under the provisions of the Plan. If, at
any time, it is determined that benefits under the Plan are currently taxable to
a Participant or his Beneficiary, the currently amounts credited to the
Participant's Separate


                                      -16-


<PAGE>   20


Account which become so taxable shall be distributable immediately to him;
provided, however, that in no event shall amounts so payable to a Participant
exceed the value of his Separate Account.

     9.6 CLAIMS OF OTHER PERSONS. The provisions of the Plan shall in no event
be construed as giving any person, firm or corporation any legal or equitable
right as against the Company, its officers, employees, or directors, except any
such rights as are specifically provided for in the Plan or are hereafter
created in accordance with the terms and provisions of the Plan.

     9.7 SEVERABILITY. The invalidity or unenforceability of any particular
provision of the Plan shall not affect any other provision hereof, and the Plan
shall be construed in all respects as if such invalid or unenforceable provision
were omitted herefrom.

     9.8 GOVERNING LAW. The provisions of the Plan shall be governed and
construed in accordance with the laws of the State of Ohio.

     EXECUTED at Cleveland, Ohio, this 25 day of July, 1996.


                                      FERRO CORPORATION

                                      By:    /s/ Gary H. Ritondaro
                                             ---------------------------
                                      Title: Vice President and Chief Financial
                                             Officer


                                      -17-


<PAGE>   1


                                                                   Exhibit 10.2


                                Agreement Between
                      Ferro Corporation and Werner F. Bush
                      ------------------------------------


     Werner F. Bush ("WFB") and Ferro Corporation hereby voluntarily enter into
the following Agreement:

     1. Effective September 30, 1996, WFB shall cease to be an officer of Ferro,
but shall remain an employee of Ferro without specified duties, until the
earlier of January 3, 2000 or his death. WFB shall be retained on the payroll of
Ferro through December 31, 1996 at his preexisting salary level. Compensation
arrangements applicable after December 31, 1996 shall be as set forth in this
Agreement.

     2. For the period January 1, 1997 through January 3, 2000, WFB shall be
retained on the payroll and shall be paid a salary at an annual rate of $543,750
payable in equal installments in accordance with Ferro's salaried employee
payroll practices at the time of any such payment. For purposes of pension
calculation, the $543,750 annual payment will be considered as $375,000 base
salary and $168,750 bonus.

     3. WFB shall be entitled to bonus participation applicable to the year 1996
as if he had remained employed in his executive capacity for the full year.
Bonus payments will be made in accordance with the timing of payments of bonus
to other executive participants in the Ferro bonus program. WFB's personal
performance bonus calculation shall be made based upon a 100% personal
performance rating. Bonus calculations will be based on an annual salary of
$375,000.00.

     WFB shall not be entitled to any bonus applicable to periods after December
31, 1996.

     4. WFB will make himself available to Ferro for consultation by telephone
or in person at Ferro's headquarters in Cleveland, Ohio as Ferro may from time
to time reasonably request. No such request by Ferro shall unreasonably
interfere with other obligations or activities which WFB may undertake, nor
shall it impose travel expenses upon WFB unless Ferro agrees to reimburse WFB
for such expenses.

     5. WFB will not be entitled to participate in the following Ferro employee
plans after September 30, 1996:

        a. Salary continuation plan;
        b. Long-term disability plan;
        c. Business travel accident insurance.

     WFB will be entitled to participate in the following employee plans (or
their successor plans) as a continuing salaried employee through January 3,
2000:

        a. Ferro FlexChoice Program;
        b. Savings and Stock Ownership Plan;


<PAGE>   2


        c. Ferro Corporation Retirement Plan;
        d. Ferro Corporation Excess Benefits Plan; and
        e. Annual executive physical

     WFB's continued participation in such plans is subject to the ongoing right
of Ferro to modify, amend or discontinue such plans (and the Ferro Salaried
Retiree Medical Program) in any manner, so long as any such modification,
amendment or discontinuance is one of general application, rather than one that
uniquely discriminates against WFB.

     Effective February 1, 2000, WFB shall be eligible to participate as a
retiree in the Ferro Salaried Retiree Medical Program (or any successor plan),
provided he follows the procedures in such plan to activate his participation.
If WFB dies prior to February 1, 2000, his wife shall become eligible to
participate in the Ferro Salaried Retiree Medical Program or any successor plan
as if she were a qualified widow of a salaried retiree.

     6. Commencing February 1, 2000, Ferro will pay to WFB a monthly pension,
for the balance of his lifetime, in the amount determined by the terms and
provisions of the Ferro Corporation Retirement Plan and the Ferro Corporation
Excess Benefits Plan. In the event WFB predeceases his wife after payments under
this Section 6. have commenced, his wife shall be entitled to receive a
surviving spouse's benefit as provided by the Ferro Corporation Retirement Plan
and Ferro Corporation Excess Benefits Plan. In the event WFB predeceases his
wife before payments under this Section 6 have commenced, his wife shall be
entitled to receive (a) for the balance of the period to January 3, 2000, those
amounts which would otherwise be payable to WFB under Section 1, 2, and 3
hereof, were it not for his death, and (b) such surviving spousal pension
benefits as are provided under the Ferro Corporation Retirement Plan and Ferro
Corporation Excess Benefits Plan as though WFB had been an active salaried
employee at the time of his death.

     7. The provisions of this Agreement are based upon an election by WFB of
early retirement as of February 1, 2000 and the commencement of early retirement
income payments to him as of that date under the Ferro Corporation Retirement
Plan.

Pursuant to Agreement between WFB and Ferro, WFB shall elect such early
retirement as of February 1, 2000.

     8. Provided that he survives to January 3, 2000, WFB shall be deemed to
have retired as of February 1, 2000, with respect to his rights under the Ferro
Stock Option Plan and Performance Share Plan, and the stock option awards and
performance share awards and agreements pursuant to such Plans shall be
determined under the provisions of those Plans and those agreements, based upon
termination of


<PAGE>   3


employment on January 31, 2000. WFB shall not be entitled to receive additional
awards under those Plans in addition to those granted prior to the date of this
Agreement.

     9. Ferro shall have no obligation to WFB on account of unused vacation,
illness or personal absence, it being deemed that any such obligations are
fulfilled by the terms of this Agreement.

     10. WFB may continue to use a Ferro provided leased automobile. Ferro will
insure and will reimburse WFB for maintenance expenses for the vehicle. At any
time prior to the expiration of the current lease, WFB will either return the
automobile to Ferro or purchase it at a price to be provided and arrangements
made through Ferro's Corporate Purchasing Department.

     11. Ferro will continue to cause to be made available to WFB, at Ferro's
expense, the services of KPMG Peat Marwick with respect to tax advice and tax
return preparation through December 31, 1999, as well as the preparation of
WFB's 1999 tax returns, whenever completed.

     12. WFB hereby reaffirms his obligations and commitment pursuant to that
Employment Agreement between Ferro and WFB (the "Secrecy Agreement") that he
signed at the time of commencement of his employment with Ferro. WFB agrees that
he will not, at any time prior to January 3, 2000 without Ferro's prior written
consent, accept any other employment or engage, as a proprietor, consultant,
partner, or otherwise in any outside business or enterprise, which, with respect
to such employment or engagement, is engaged in activities competitive with the
business of Ferro as carried on during WFB's tenure as Executive Vice President
and Chief Operating Officer of Ferro. Except as aforesaid, no other restriction
or noncompetition obligations shall be imposed upon WFB and WFB shall be free to
obtain employment or participate as a principal, shareholder, or partner in any
other business enterprise.

     13. WFB hereby releases and discharges Ferro, its successors, subsidiaries,
employees, officers, directors and representatives from all claims, liabilities,
demands and causes of action, known or unknown, fixed or contingent, which he
may have or claim to have against them, or any of them, (other than his rights
under or described in this Agreement). This includes, but is not limited to,
claims arising under Federal, state or local laws prohibiting age, sex, race or
other forms of discrimination or claims arising out of any legal or equitable
restrictions on Ferro's right to terminate the employment of its employees. It
also includes a release of all rights under his Executive Employment Agreement
with Ferro as amended and restated July 28, 1995.

     This release also includes waiver of any right WFB may have or claim to
have to recovery in any lawsuit brought on his behalf by any state or Federal
agency with respect to his employment termination.

     14. WFB agrees to furnish to Ferro such documentation as Ferro may
reasonably request for the release to Ferro of any funds held in escrow to
secure Ferro's obligations to WFB under his Executive Employment


<PAGE>   4


Agreement with Ferro.

     15. In the event of the death of WFB prior to December 31, 1999, the
payments described in Section 1, 2, and 3 hereof shall continue to be paid to
his surviving spouse and, in the event of her death prior to December 31, 1999,
to WFB's estate, until completion of payment of the amounts provided for in such
Section 1, 2 and 3.

     16. This Agreement hereby expressly incorporates by reference the
provisions pertaining to mitigation and offset, arbitration, and successors and
assigns, but as if it referred to the compensation and benefits payable under
this Agreement, rather than those payable under the Executive Employment
Agreement, of the Executive Employment Agreement, as if such provisions were
fully rewritten herein and applicable as between WFB and Ferro.

     17. For Federal, state, and local income tax reporting and withholding
purposes, the payments in Sections 2 and 6 herein shall be deemed taxable and
therefore reported as such in the years which the payments are made. For
purposes of employment tax under the Internal Revenue Code Section
3121(v)(2)(A), the payments under Section 6, to the extent subject to tax shall
be deemed taxable.

     18. Except as specifically provided otherwise in this Agreement, the terms
of this Agreement shall supersede any different or conflicting provisions of any
other agreement between WFB and Ferro, and of any plans or policies of Ferro
applicable to WFB.

     This Agreement may be executed in any number of counterparts, each of
which, when executed and delivered, shall be deemed to be an original, but all
of which shall collectively constitute one and the same instrument.


DATE:  September 30, 1996                         /s/ Werner F. Bush
                                                  ---------------------------
                                                  Werner F. Bush

                                                  FERRO CORPORATION

DATE:  September 30, 1996                    BY:  /s/ Albert C. Bersticker
                                                  ---------------------------
                                                  Albert C. Bersticker


<PAGE>   1
                                                                   Exhibit 10.3

                                FERRO CORPORATION

                         1985 EMPLOYEE STOCK OPTION PLAN
                         (AMENDED AND RESTATED 4/26/91)
                                (1996 AMENDMENTS)

                  1. Purpose of Plan. The purpose of this Plan is to advance the
interests of Ferro Corporation (hereinafter called the "Corporation") and its
shareholders by providing a means whereby officers, non-employee directors and
key employees of the Corporation and its subsidiaries may be given an
opportunity to purchase Common Stock, $1.00 par value (hereinafter called
"shares") of the Corporation under options and stock appreciation rights granted
under the Plan, to the end that the Corporation may retain present personnel
upon whose judgment, initiative and efforts the successful conduct of the
business of the Corporation largely depends, and may attract new personnel. Some
of the options granted under this Plan may be options which are intended to
qualify as "incentive stock options" under Section 422 of the Internal Revenue
Code of 1986, as amended (the "Code"), or any successor provision and are
hereinafter sometimes called "incentive stock options."

                  2. Shares Subject to the Plan. The aggregate number of shares
of the Corporation for which options may be granted under this Plan shall be
that number of shares remaining available for grant under the Plan on the close
of business on the date immediately prior to the 1996 Annual Meeting of
Shareholders plus 1,500,000, provided, however, that whatever number of said
shares shall remain reserved for issuance pursuant to this Plan at the time of
any stock split, stock dividend or other change in the Corporation's
capitalization shall be appropriately adjusted to reflect such stock dividend,
stock split or other change in capitalization. Shares issued pursuant to the
exercise of options granted hereunder shall be made available from authorized
but unissued shares of the Corporation or shares held by the Corporation as
treasury shares. Any shares for which an option is granted hereunder that are
released from such option for any reason other than the exercise of stock
appreciation rights granted hereunder shall become available for other options
to be granted under this Plan.

                  3. Administration of the Plan. Except to the extent the Board
of Directors reserves to itself the authority with respect thereto, this Plan
shall be administered under the supervision of a committee (hereinafter called
the "Committee") composed of not less than three directors of the Corporation
appointed by the Board of Directors. The members of the Committee shall not,
pursuant to the exercise of discretion, be eligible, and shall not have been so
eligible for a period of at least one year prior to their appointment, to
participate in this Plan or to have been selected to participate in any other
plan of the Corporation or any affiliate (as defined under the Securities
Exchange Act of 1934) of the Corporation entitling the participants herein to
acquire stock, stock options or stock appreciation rights of the Corporation or
any affiliate of the Corporation. Members of the Committee shall serve at the
pleasure of the Board of Directors, and may resign by written notice filed with
the Chairman of the Board or the Secretary of the Corporation. A vacancy in the
membership of the Committee shall be filled by the appointment of a successor
member by the Board of Directors. Until such vacancy is filled, the remaining
members shall constitute a quorum and the action at any meeting of a majority of
the entire Committee, or an action unanimously approved in writing, shall
constitute action of the Committee. Subject to the express provisions of this
Plan, the Committee shall have conclusive authority to construe and interpret
the Plan, any stock option agreement entered into hereunder, and any stock
appreciation right granted hereunder, to adopt and amend forms of Option
Agreements and Grants of Stock Appreciation Rights and to establish, amend, and
rescind rules and regulations for the administration of this Plan and shall have
such additional authority as the Board of Directors may from time to time
determine to be necessary or desirable.
<PAGE>   2

                  In addition, with respect to Key Employees who are foreign
nationals or employed outside the United States, or both, there may be adopted
in the manner provided herein such rules and regulations, policies, subplans or
the like as are necessary or advisable in order to effectuate the purposes of
the Plan.


                  4. Granting of Options. The Committee from time to time shall
designate from among the full-time employees of the Corporation and its
subsidiaries and any corporation at least 20% of the voting securities of which
is owned by the Corporation or a subsidiary of the Corporation to whom options
to purchase shares shall be granted under this Plan, the type of option to be
granted and the number of shares which shall be subject to each option so
granted; provided however, that incentive stock options may only be granted to
full-time employees of the Corporation and its subsidiaries, as such term is
defined in this Plan. Except to the extent the Board of Directors reserves to
itself the authority with respect thereto, all actions of the Committee under
this Paragraph shall be conclusive; provided, however, that the aggregate fair
market value (determined as of the date the option is granted) of shares for
which incentive stock options are exercisable for the first time by any
individual during any calendar year (under this Plan or any other plan of the
Corporation which provides for the granting of incentive stock options) may not
exceed $100,000. Any incentive stock option that is granted to any employee who
is, at the time the option is granted, deemed for purposes of Section 422 of the
Code, or any successor provision, to own shares of the Corporation possessing
more than ten percent (10%) of the total combined voting power of all classes of
shares of the Corporation or of a parent or subsidiary of the Corporation, shall
have an option price that is at least 110 percent (110%) of the fair market
value of the shares and shall not be exercisable after the expiration of 5 years
from the date it is granted. The maximum number of options granted to any single
executive during any period of eleven consecutive months shall not exceed
options for 100,000 shares, subject to adjustment in accordance with Section 2
of the Plan.

                  5. Granting of Stock Appreciation Rights. Except to the extent
the Board of Directors reserves to itself the authority with respect thereto,
the Committee shall have the discretion to grant to optionees stock appreciation
rights in connection with options to purchase shares on such terms and
conditions as it deems appropriate. A stock appreciation right will allow an
optionee to surrender an option or portion thereof and to receive payment from
the Corporation in an amount equal to the excess of the aggregate fair market
value of the shares with respect to which options are surrendered over the
aggregate option price of such shares. A stock appreciation right shall be
exercisable no sooner than six months after it is granted and thereafter at any
time prior to its stated expiration date, but only to the extent the related
stock option right may be exercised. Payment shall be made in shares, cash or a
combination of shares and cash, as provided in the Grant of Stock Appreciation
Rights. Shares as to which any option is so surrendered shall not be available
for future option grants hereunder. The Committee may grant stock appreciation
rights concurrently with the grant of an option or, in the case of an option
which is not an incentive stock option, with respect to an outstanding option.

                  6.       Option Period.  No option granted under this Plan 
may be exercised later than ten years from the date of grant.

                  7. Option Price. The option price shall be set forth in the
Option Agreement, which price in no case shall be less than the per share fair
market value of the outstanding shares of the Corporation on the date that the
option is granted. The option price may be fixed in terms of a formula and one
or more officers of the Corporation may be authorized to compute the price in
accordance with that formula. Payment of the option price may be made in cash,
shares, or a combination of cash and shares, as provided in the 

                                      - 2 -

<PAGE>   3

Option Agreement in effect from time to time. The date on which the granting of
an option is approved shall be deemed the date on which the option is granted.

                  8.       Option Agreement.  The Option Agreement pursuant to 
which option rights are granted to an employee shall be in the applicable form
(consistent with this Plan) from time to time approved in the manner provided
herein and shall be signed on behalf of the Corporation by the Chief Executive
Officer or any Vice President of the Corporation, other than the employee who is
a party thereto. The Option Agreement shall set forth the number of shares which
are subject to the option to purchase, the type of option granted, the option
price to be paid upon exercise, the manner in which the option is to be
exercised and the option price is to be paid, and the option period, and may
include such other terms not inconsistent with this Plan as are from time to
time approved in the manner provided herein.

                  9. Grant of Stock Appreciation Rights. The Grant of Stock
Appreciation Rights pursuant to which stock appreciation rights are granted
shall be in the applicable form (consistent with this Plan) from time to time
approved in the manner provided herein and shall be signed on behalf of the
Corporation by the Chief Executive Officer or any Vice President of the
Corporation, other than the employee to whom the grant is made. The Grant of
Stock Appreciation Rights shall set forth the option or options to which the
grant relates, the manner in which the stock appreciation rights are
exercisable, and may include such other terms not inconsistent with this Plan as
are from time to time approved in the manner provided herein.

                  10. Transferability. No option or stock appreciation right
shall be transferable by the optionee except by will or the laws of descent and
distribution, and options and stock appreciation rights may be exercised during
the employee's lifetime only by him or his guardian or legal representative.
Notwithstanding the foregoing, the Committee may, in its discretion, authorize
the transfer of all or a portion of options granted to an optionee (a) to the
optionee's spouse, children, grandchildren, parents, siblings and to other
family members approved by the Committee ("Family Members"); (b) to trust(s) for
the exclusive benefit of such Family Members; or (c) to partnerships in which
such Family Members are at all times the only partners. Any transfer to or for
the benefit of Family Members permitted hereunder may be made subject to such
conditions or limitations as the Committee may establish to ensure compliance
under the federal securities laws, or for other purposes. Options transferred to
or for the benefit of Family Members may be exercised by the transferee during
or after the employee's lifetime.

                  11. Extraordinary Distributions and Pro-Rata Repurchases. In
the event the Corporation shall at any time when a stock option is outstanding
make an Extraordinary Distribution (as hereinafter defined) in respect of Common
Stock or effect a Pro-Rata Repurchase of Common Stock (as hereinafter defined),
the Committee shall consider the economic impact of the Extraordinary
Distribution or Pro-Rata Repurchase on Participants and make such adjustments as
it deems equitable under the circumstances. The determination of the Committee
shall, subject to revision by the Board of Directors, be final and binding upon
all Participants.

                  As used herein, the term "Extraordinary Distribution" means
any dividend or other distribution of:

                           (a) cash, where the aggregate amount of such cash
                  dividend or distribution together with the amount of all cash
                  dividends and distributions made during the preceding twelve
                  months, when combined with the aggregate amount of all Pro
                  Rata Repurchases (for this purpose, including only that

                                      -3-
<PAGE>   4

                  portion of the aggregate purchase price of such Pro Rata
                  Repurchases which is in excess of the Fair Market Value of the
                  Common Stock repurchased during such twelve month period),
                  exceeds ten percent (10%) of the aggregate Fair Market Value
                  of all shares of Common Stock outstanding on the record date
                  for determining the shareholders entitled to receive such 
                  Extraordinary Distribution, or

                           (b) any shares of capital stock of the Corporation
                  (other than shares of Common Stock), other securities of the
                  Corporation, evidences of indebtedness of the Corporation or
                  any other person or any other property (including shares of
                  any subsidiary of the Corporation), or any combination
                  thereof.

                  As used herein "Pro Rata Repurchase" means any purchase of
shares of Common Stock by the Corporation or any subsidiary thereof, pursuant to
any tender offer or exchange offer subject to section 13(e) of the Exchange Act
or any successor provision of law, or pursuant to any other offer available to
substantially all holders of Common Stock; provided, however,, that no purchase
of shares of the Corporation or an subsidiary thereof made in open market
transactions shall be deemed a Pro Rata Repurchase.

                  12. Amendment and Termination of the Plan. The Corporation, by
action of its Board of Directors, reserves the right to amend, modify or
terminate at any time this Plan, or, by action of the Committee with the consent
of the optionee, to amend, modify or terminate any outstanding Option Agreement
or Grant of Stock Appreciation Rights, except that the Corporation may not,
without further shareholder approval, increase the total number of shares as to
which options may be granted under this Plan (except increases attributable to
the adjustments authorized in Paragraph 2 hereof), change the employees or class
of employees eligible to receive options or materially increase the benefits
accruing to participants under this Plan. Notwithstanding the foregoing, the
provisions of Section 17 shall not be amended more than once every six months
other than to comport with changes in the Code or the Employee Retirement Income
Security Act or the rules and regulations thereunder. Moreover, no action shall
be taken by the Corporation which will impair the validity of any option or
stock appreciation right then outstanding, or which will prevent the options
issued and stock appreciation rights granted pursuant to this Plan from meeting
the requirements for exemption from Section 16(b) of the Securities Exchange Act
of 1934, or subsequent comparable statute, as set forth in Rule 16b-3 under said
Act or subsequent comparable rule, or which will prevent any incentive stock
option issued or to be issued under this Plan from being an "incentive stock
option" under Section 422 of the Code, or any successor provision.

                  13. Subsidiary. The term "subsidiary" as used herein shall
mean any corporation in an unbroken chain of corporations beginning with the
Corporation and ending with the employer corporation if, at the time of the
granting of the option, each of the corporations other than the employer
corporation owns stock possessing 50 percent or more of the total combined
voting power of all classes of stock in one of the other corporations in such
chain.

                  Settlement of stock options or stock appreciation rights
exercised by employees of subsidiaries shall be made by and at the expense of
such subsidiary. Except as prohibited by law, the Corporation shall sell and
transfer to the subsidiary, and the subsidiary shall purchase, the number of
shares necessary to settle any stock option that is exercised.

                                      - 4 -


<PAGE>   5

                  14. Noncompetition Provision. Unless the Option Agreement
specifies otherwise, an optionee shall forfeit all unexercised stock options and
stock appreciation rights if, (i) in the opinion of the Committee, such
optionee, without the written consent of the Corporation, engages directly or
indirectly in any manner or capacity as principal, agent, partner, officer,
director, employee, or otherwise, in any business or activity competitive
with the business conducted by the Corporation or any subsidiary; or (ii) the
optionee performs any act or engages in any activity which in the opinion of the
Committee is inimical to the best interests of the Corporation.

                  15. Effective Date of Plan. The Amended and Restated Plan 
shall be effective upon approval by the shareholders at the 1991 annual meeting.

                  16.      Expiration of Plan.  Options may be granted under 
this Plan at any time prior to April 26, 2001, on which date the Plan shall 
expire but without affecting any options then outstanding.

                  17.      Directors' Stock Options.

                  (a) Grants. Stock options may be granted to non-employee
Directors only in accordance with the requirements of this Section 17. On the
date of the 1996 Annual Meeting of Shareholders and on the date of each annual
shareholders' meeting thereafter, there shall automatically be granted to each
non-employee Director who continues as a Director after the annual meeting an
option to purchase 2,500 shares of Common Stock. Notwithstanding the foregoing,
no stock options shall be granted to a director whose normal retirement under a
plan or policy of the Corporation would occur prior to the date of the next
annual shareholders' meeting.

                  (b) Option Price. The option exercise price shall be the per
share fair market value of the outstanding shares of the Common Stock on the
date such options are granted. The Committee shall be authorized to determine
such price per share. Payment of the option price may be made in cash or in
shares of Common Stock or any combination of cash and Common Stock.

                  (c) Administration. Subject to the express provisions of this
Section 17, the Committee shall have conclusive authority to construe and
interpret any stock option granted under this Section 17 and to adopt
administrative policies with respect thereto; provided, however, that no action
shall be taken which would prevent the options granted under this Section 17
from meeting the requirements for exemption from Section 16(b) of the Exchange
Act, or subsequent comparable statute, as set forth in Rule 16(b)-3 of the
Exchange Act or any subsequent comparable rule.

                  (d) Option Agreement. The options granted hereunder shall be
evidenced by an option agreement, dated as of the date of the grant, which
agreement shall be in such form, consistent with the terms and requirements of
this Section 17, as shall be approved by the Committee from time to time and
executed on behalf of the Corporation by the Chief Executive Officer.

                  (e) Option Period. Options granted under this Section 17 
shall not be exercisable later than 10 years from the date of grant.

                  (f) Transferability. No option shall be transferable by the
non-employee director except by will or the laws of descent and distribution,
and during the director's life 

                                      -5-
<PAGE>   6

time options may be exercised only by such director or his or her guardian or
legal representative.

                  (g) Limitations on Exercise. Directors' stock options shall
become exercisable to the extent of 25% of the optioned shares after the first
anniversary of the date of grant, 50% after the second anniversary, 75% after
the third anniversary and 100% after the fourth anniversary of the date of
grant. To the extent an option is not otherwise exercisable at the date of the
Director's retirement under a retirement plan or policy of the Corporation, it
shall become fully exercisable upon such retirement; provided, however, that
Director stock options shall not become exercisable under this sentence prior to
the expiration of six months from the date of grant. Options not otherwise
exercisable at the time of the death of a Director during continued service with
the Corporation shall become fully exercisable upon his death. Upon the death of
a Director, such options shall remain exercisable for a period of one year after
the date of death. To the extent an option is exercisable on the date a Director
ceases to be a director (other than by reason of death or retirement as
described above), the option shall continue to be exercisable (subject to the
original term of the option) for a period of ninety (90) days thereafter.

                                      - 6 -




<PAGE>   1
                                                                    Exhibit 11


                       FERRO CORPORATION AND SUBSIDIARIES
              STATEMENT REGARDING COMPUTATION OF EARNINGS PER SHARE


<TABLE>
<CAPTION>
                                                                       12 Months        12 Months
(Dollars in Thousands Except Per Share Data)                           December         December
                                                                          1996             1995
                                                                      -----------      -----------
<S>                                                                   <C>              <C>       
     PRIMARY:

          Weighted average shares and common stock equivalents         26,550,962       27,782,823

          Net Income                                                      $54,586          $49,254

          Less Preferred Stock Dividend, Net of Tax                        (3,735)          (3,670)
                                                                      -----------      -----------

          Income Available to Common Shareholders                         $50,851          $45,584

PRIMARY EARNINGS PER COMMON SHARE                                           $1.92            $1.64


     FULLY DILUTED:

          Weighted average shares and common stock equivalents         26,550,962       27,782,823

          Adjustments (primarily assumed conversion of
            convertible preferred stock)                                2,393,468        2,427,400
                                                                      -----------      -----------

                                                                       28,944,430       30,210,223

          Net Income                                                      $54,586          $49,254

          Additional ESOP Contribution, Net of Tax                         (1,873)          (2,016)
                                                                      -----------      -----------

          Adjusted Net Income                                             $52,713          $47,238


FULLY DILUTED EARNINGS PER SHARE                                            $1.82            $1.56
</TABLE>

<PAGE>   1


                                                                     Exhibit 12


                       FERRO CORPORATION AND SUBSIDIARIES
                       RATIO OF EARNINGS TO FIXED CHARGES


<TABLE>
<CAPTION>
                                           DECEMBER        DECEMBER
(Dollars in Thousands)                       1996            1995
                                           --------        --------
<S>                                       <C>              <C>   
Earnings:
    Pre-Tax Income                           88,207          80,159
    Add: Fixed Charges                       15,868          16,963
    Less: Interest Capitalization              (555)           (687)
                                           --------        --------
        Total Earnings                     $103,520         $96,435
                                           ========        ========


Fixed Charges:
    Interest Expense                         13,031          15,226
    Interest Capitalization                     555             687
    Interest Portion of Rental Expense        2,282           1,050
                                           --------        --------
        Total Fixed Charges                 $15,868         $16,963
                                           ========        ========

            Total Earnings                 $103,520         $96,435


Divided By:
        Total Fixed Charges                 $15,868         $16,963
                                           --------        --------

                Ratio                          6.52            5.69
</TABLE>



Note:  Preferred dividends are excluded. Amortization of debt expense and
       discounts and premiums were deemed immaterial to the above calculation.
       Interest portion of rental expense includes conservative estimates based
       on actual amounts from prior years.


<PAGE>   1
                                   EXHIBIT 13


MAKING THE WORLD
[GLOBE]

     Thousands of manufacturers around the world -- including some of the
largest and best known -- rely on Ferro specialty materials to ensure the
improved performance of their products and processes. Ferro is truly a global
partner, committed to helping customers solve challenges innovatively and cost
effectively. With operations strategically located around the world, the Company
can supply customers in a variety of markets from the closest and most
competitive source. It can offer vast market knowledge and technical expertise
to help them improve product offerings virtually anywhere in the world.

        MATERIALLY
                               BETTER



<PAGE>   2


INDUSTRY TRENDS

SPECIALTY COATINGS, COLORS AND CERAMICS
[Photo of stove]

GLASS COATINGS Tile manufacturers worldwide are increasingly looking to glaze
coatings producers for the creation of stylish designs to satisfy
fashion-conscious consumers. Dinnerware manufacturers continue to switch to
lead-free glazes to meet environmental standards. Newly industrialized
countries, especially within Asia-Pacific and Latin America, represent a large
growth market for ceramic and porcelain enamel coatings, as their demand for
modern conveniences increases. POWDER COATINGS The automotive and appliance
markets continue to find additional applications for powder coatings in place of
liquid coatings. For example, powders are gradually being used to prime
automotive body panels, as well as to coat wheels and underbodies, and continue
to be studied for use as a potential clear top coat. More and more general
industrial metal product manufacturers are converting to powder coatings for
their finishing needs. A revolutionary technology pioneered by Ferro may soon
permit the application of powder coatings to plastics, wood and other
heat-sensitive materials. PIGMENTS AND COLORANTS In the fashion-driven tile
industry, pigments are being used in innovative ways to create special effects,
from relief designs to stone appearances. The growth rate for fully colored
tiles, which incorporate pigments throughout the entire tile body, exceeds that
of any other segment of the floor tile market, fueling demand for larger
quantities of pigments. Manufacturers increasingly demand heavy-metal-free
formulations of pigments and colorants. 


<PAGE>   3


SPECIALTY PLASTICS
[photo of toaster]

PLASTIC COLORANTS Packaging companies, looking to meet their needs through
consolidated purchasing, are seeking global suppliers of plastic color
concentrates. This trend is also likely to contribute to further consolidation
in the crowded color concentrate industry. Current issues facing concentrate
companies include increased speed in order fulfillment and decreased average
order size. Industry demand for plastic colorants remains strong because of many
opportunities to provide color for eye-catching packaging applications as well
as for recycled materials. FILLED AND REINFORCED PLASTICS Manufacturers in many
industries, convinced of the benefits of plastics over wood and metal, are now
looking for less expensive varieties of plastics. Specially formulated
thermoplastic compounds, consisting of polypropylene and other resins, are often
the answer in replacing more expensive engineering thermoplastics, a trend which
has been accelerated by the emergence of new polyolefin materials. Continued
consolidation among plastics compounders is anticipated.

Specialty chemicals

POLYMER ADDITIVES The rate of growth for polymer additives surpasses that of
plastics, as manufacturers and consumers seek the improved physical
characteristics that only products with these additives can deliver. Polymer
additive producers are also beginning to pursue strategic alliances to offer
customers "one-stop" shopping. Stronger regional markets, especially
Asia-Pacific, are providing additional growth opportunities.

[Photo of computer]


                                                                              6b
<PAGE>   4

PRODUCTS AND MARKETS

     Ferro's innovative performance materials add value to a wide range of
consumer and industrial products in five major end-use markets. Many
manufacturers in these end-use markets look to Ferro as a total supplier of
specialty materials for diverse and demanding applications. Open the opposite
page for insight into trends affecting Ferro's major products and markets.

<TABLE>
                                                                 End-use markets
<CAPTION>
                                  Building 
Specialty coatings,                 and          Major      Household     Trans-     Industrial   
colors and ceramics              renovation    appliances  furnishings   portation    products    Other*
<S>                                 <C>          <C>           <C>          <C>        <C>          <C>
Ceramic glaze coatings               X                          X                      x            X

Porcelain enamel coatings            x            x             x                                   X

Powder coatings                      X            X             X           X          X            X

Pigments and colorants               X            X             X           X          X            X

Electronic materials                              X                         X          X            X

Specialty ceramics                   X                                                 X            X

Specialty plastics

Plastic colorants                    X            X             X           X          X            X
                                                                                                    
Filled and reinforced plastics       X            X             X           X          X            X

Liquid coatings and dispersions      X                          X           X          X            X

Specialty chemicals

Polymer additives                    X            X             X           X                       X

Industrial specialties                                                                 X

Petroleum additives                                                         X          X

                                     *Packaging, leisure products and miscellaneous end-use markets
</TABLE>


                                                                               7


<PAGE>   5



                                                           strategic initiatives

MARKETING
[Photo of office chair]

     Ferro's enhanced marketing efforts are geared toward optimum responsiveness
to customer and market needs. The Company has long been known for its close
customer relationships, nurtured by technical sales and service representatives
intent on delivering product and process solutions.

     An example of this partnership approach is Ferro's account managers, who
represent all product lines to strategic customers in major industries such as
appliances and electronics. Teams targeting markets and customers that use
multiple Ferro products also ensure that resources are aligned to Ferro's best
opportunities.

     Such initiatives are improving results and relationships with key
customers. Ferro recently earned 100 percent of a major appliance manufacturer's
powder coatings business, and its coatings and colorants plants were honored as
outstanding suppliers by another major appliance manufacturer.

     A major focus of Ferro's marketing efforts, aimed at creating sustainable
growth, is more closely assessing the value of current and potential customers
and directing resources toward those that are successfully growing and impacting
their marketplace. Growth also will come from pursuing strategic alliances with
other producers to meet a variety of customer needs.

     Other marketing initiatives in 1996 included adding marketing talent
throughout the Company and equipping key members of Ferro's sales force with
leading-edge technology to serve customers efficiently and effectively.
Marketing and technology functions have strengthened their collaboration to
offer value-added products grounded in market understanding.


                                                                               9
<PAGE>   6

                                                           strategic initiatives


TECHNOLOGY
[Photo of steering wheel]

     To remain a technological and market leader, Ferro is committed to
increasing the value and differentiation of its products and processes. This
effort revolves around leveraging its core competencies in chemical technologies
and materials sciences, which provide important synergies among the Company's
products and markets. A renewed focus on products that give customers a market
advantage has led to an array of new value-added products in 1996, including
high-scratch-resistant and high-gloss polypropylenes and a low
volatile-organic-compound gelcoat which dramatically reduces emissions. Ferro
also expanded its market leadership in such recent breakthrough products as
powder coatings for appliance "blanks" and lead-free glass enamels for
automobiles and other applications.

       Bolstered by new production technology, the Evansville, Indiana, plastic
compounding plant is using metallocene-catalyzed polypropylene to formulate
lower-cost grades of materials with performance properties to displace high-cost
engineering resins. An exciting pilot project at the Zachary, Louisiana,
chemical plant is producing a precursor of a new polymer which will replace
existing plastics in a variety of applications.

       In addition, research continues on products with outstanding market
potential, including high-purity electrolytic solutions for rechargeable
batteries, phosphorous-based flame retardants and low-temperature-cure powder
coatings for wood and plastics.

       Technical service representatives, located throughout Ferro's
international network of labs, are skilled at adapting products and processes to
meet customers' specific requirements. Ferro's manufacturing facilities carry
through the commitment to innovative materials through cost-efficient,
high-quality production operations certified to international standards.

10
<PAGE>   7


                                                           strategic initiatives

PRODUCTIVITY IMPROVEMENT
[Photo of bottles/cup]

     Ferro's ongoing productivity improvement efforts are creating a global
organization that is lean and responsive to multinational customers and markets.
Programs to consolidate operations and lower costs are also contributing to good
performance even under less-than-robust market conditions.

     Since 1990, Ferro has reduced its operations worldwide by more than 30
plants. The Company is taking advantage of global economies and falling trade
barriers to reduce that number even more. For example, thanks to Latin America's
MERCOSUR alliance, Ferro is consolidating regional porcelain enamel production
into Argentina and color production into Brazil, as well as supplying colors to
Argentina through facilities in Brazil and Mexico.

     Ferro's operations are also benefitting from redesigned business processes.
Several reengineering projects at the powder coatings plant in Nashville,
Tennessee, have resulted in a more than 25 percent improvement in productivity.
A pigment rationalization project, together with new manufacturing techniques
that rely on fewer, cost-effective materials, has contributed to a 22 percent
reduction in plastic colorants inventory in the past year. Uniform production
reports enable multi-plant businesses to pinpoint and address operational
problems by plant and product line anywhere in the world.

     From refining order generation and fulfillment functions to rethinking the
product development process, Ferro is realigning resources to create sustainable
growth as well as faster turnaround and better service to benefit customers.

                                                                              13

<PAGE>   8



MANAGEMENT'S DISCUSSION AND ANALYSIS

FERRO CORPORATION AND SUBSIDIARIES

     Ferro Corporation is a major global producer of performance materials for
manufacturers. The Company's business segments consist of coatings, colors and
ceramics; plastics; and chemicals. Geographically, the Company operates in the
United States and Canada; Europe; Latin America; and Asia-Pacific. See note 11
to the consolidated financial statements for segment operating data. 

1996 results of operations

     The Company achieved record net sales of $1.4 billion, an increase of 2%
over 1995. The variety of products sold by the Company makes it difficult to
determine with certainty the increases or decreases in sales resulting from
changes in the volume of products sold and selling prices. However, management's
best estimate of volume and selling price changes, as well as changes in other
factors, is that the impact of a stronger U.S. dollar decreased sales by 1% when
foreign currency sales were translated into U.S. dollars; that changes in volume
and acquisitions increased sales by 1% and 6% respectively, while price/mix was
neutral and divestitures reduced sales by 4%.

     Net income increased 11% to $54.6 million. Earnings per common share rose
17% to a record $1.82 (fully diluted).

     Gross margin improved from 24.1% to 24.5%, primarily due to a combination
of volume improvement in the domestic plastics business and better price/mix
performance within the international coatings, colors and ceramics business.

     Record operating income of $105.8 million was 10% above that of 1995.

        The decrease in interest earned was due to the lower amount of cash and
cash equivalents, as well as the interest earned in 1995 on the proceeds of the
8% debentures issued in June to redeem the 11 3/4% debentures in October.
Similarly, the decrease in interest expense is primarily due to the substitution
of the 8% debentures for the 11 3/4% debentures.

Coatings, colors and ceramics

       Total sales for this segment were comparable to those of 1995. Increased
volumes and favorable price/mix domestically and internationally were not quite
able to offset the negative impact of a stronger U.S. dollar and a late 1995
divestiture.

       Operating profit increased 3% to $73.4 million, led by double-digit
improvements in powder coatings operating profit, as a result of better mix,
stable markets and production efficiencies. Further, the coatings, colors and
ceramics business was the primary beneficiary of double-digit improvements in
Latin America, as well as favorable raw material pricing relative to 1995.

Plastics

       Worldwide plastics sales of $238.0 million were 12% less than those of
1995, as improved volumes were more than offset by other factors, most notably
the effect of the sale of the European engineering thermoplastics business late
in 1995.

       Record operating profit of $13.7 million, up 56%, is primarily
attributable to stabilization of 

[Photo]

Gary H. Ritondaro, Vice President and Chief Financial Officer,
at the Great Lakes Science Center.



<PAGE>   9




resin prices, widening of gross margins due to manufacturing cost controls and
sales emphasis on higher-value-added products, particularly in filled and
reinforced polypropylene.

Chemicals

     Record sales of $336.7 million were 25% greater than those of 1995. The
most significant contributor to the sales increase was the effect of the October
1995 acquisition of Synthetic Products Company.

     This business also established record operating profit for the year, up 24%
to $23.1 million, led by double-digit increases in the polymer additives
business, which more than offset a charge of approximately $1.5 million
associated with a cost restructuring effort at our French chemicals facility.

1995 results of operations

     Record net sales of $1.3 billion were 11% greater than 1994 sales. Revenues
increased in each of the business segments, as well as geographically in the
United States and Canada and Europe. The variety of products sold by the Company
makes it difficult to determine with certainty the increases or decreases in
sales resulting from changes in the volume of products sold and selling prices.
However, management's best estimate of volume and selling price changes, as well
as changes in other factors, is that the impact of a weaker U.S. dollar
increased sales by 3% when foreign currency sales were translated into U.S.
dollars, and that other positive factors of volume increased sales by 3%,
price/mix by 4% and acquisitions by 2%, while divestitures reduced sales by 1%.

     Net income of $49.3 million was 4% greater than 1994 net income of $47.4
million. Earnings per common share of $1.56 (fully diluted) were 8% greater than
the $1.45 per common share earned in 1994.

     Macroeconomic conditions in Latin America and the resultant decline in
business in the region, coupled with lower demand for domestic durable goods in
the second half of the year, were major contributors to the decline in gross
margin percentage during the year.

     Operating income of $96.2 million, which included a $5.6 million
severance-related charge in the first quarter, was 12% greater than that of
1994.

     The increase in interest earned is associated with income on $50.0 million,
8% debentures issued in June 1995 for the purpose of redeeming $50.0 million,
11 3/4% debentures in October 1995. Similarly, the increase in interest expense
is also largely associated with the issuance of the 8% debentures in advance of
and in anticipation of redeeming the 11 3/4% debentures, as well as the issuance
of $25.0 million, 7 3/8% debentures associated with an acquisition later in the
year.

     The inclusion of Thailand as a consolidated subsidiary in 1995 is primarily
responsible for the improvement in equity in net earnings of affiliates.

     Differences in foreign tax rates relative to the United States statutory
rate are primary reasons for the increase in the effective tax rate.

Coatings, colors and ceramics

     Sales increased 10% to $782.6 million. Increased demand and improved
product mix in Europe, coupled with the favorable impact of the relatively weak
U.S. dollar, more than offset reduced business activity in Latin America and the
reduced demand in domestic durable goods.

     Operating profit declined slightly, largely because of the sizable exposure
of this business to economic conditions in Latin America and the impact of the
first-quarter severance charge. Double-digit increases in operating profit in
the United States and Canada and Europe were not sufficient to offset these
factors.

Plastics

     Worldwide sales increased marginally to $270.7 million as overall favorable
price/mix and currency impacts exceeded the combination of the volume decline in
the domestic business and the absence in 1995 of revenues associated with
operations sold in 1994.


                                                                              15
<PAGE>   10

     The improvement in operating profit is largely attributable to European
performance. Additionally, 1995 earnings included no contribution from the
businesses divested in 1994. Margin pressures eased as prices for major raw
materials stabilized or declined relative to the second half of 1994.

Chemicals

     Chemicals sales were up a strong 24% to $269.7 million, with double-digit
volume increases in both the United States and Europe. Industrial specialties
sales in the United States and in Europe were especially strong, as were those
of flame retardants and other polymer additives. Sales also benefited from the
acquisition of Synthetic Products Company from Cookson Group plc in late
October.

     Operating profits were essentially triple those of the prior year owing to
the strong volume increase, a margin improvement initiative and the effective
replacement of large fuel additive component volumes lost in the previous year.

OTHER ITEMS

Environmental

     During 1995, the Company reached an agreement in principle to settle a suit
filed in August 1993 by the United States Environmental Protection Agency
alleging violation of the Clean Water Act and the Rivers and Harbors Act by Keil
Chemical, a production facility owned and operated by Ferro in Hammond, Indiana.
The Company had been named as one of several defendents, including three local
municipalities, one local government agency (a sewer district) and four other
area industrial concerns. In 1996, the Company signed a Consent Decree whereby
the Company agreed to pay a civil penalty of $0.4 million and to pay $1.4
million (the "Settlement Amount") into a fund to be established to help clean
sediment in the West Branch of the Grand Calumet River following entry of the
Consent Decree by the Court. The Consent Decree is expected to be entered by the
Court in the first quarter of 1997. The Company is obligated to pay the
Settlement Amount 30 days after entry of the Consent Decree by the Court.

     During 1994, the Company signed an Agreed Order with the Indiana Department
of Environmental Management and the Hammond Department of Environmental
Management, settling the agencies' claims that the Keil Chemical facility had
violated various air emission regulations. Subject to satisfactory compliance
with the terms of the Agreed Order, the United States Environmental Protection
Agency has concluded its Notice of Violations against the Keil Chemical
facility. Under the Agreed Order, the Company paid a civil cash penalty of $1.5
million, constructed a supplemental environmental project and commenced
reduction of air emissions to reach compliance with federal and state air
emission regulations, according to compliance schedules contained in the Agreed
Order.

     Additionally, governmental agencies have identified several disposal sites
for clean-up under Superfund and similar laws to which the Company has been
named a Potential Responsible Party. The Company is participating in the cost of
certain clean-up efforts. However, the Company's share of such costs has not
been material and is not expected to have a material adverse impact on the
Company's financial condition or results of operations. 

International 

     European sales for 1996 declined 9%, largely because of sales
associated with late 1995 divestitures, and operating profit declined slightly,
most of which is due to a non-recurring $1.5 million pre-tax charge associated
with a chemicals facility in France taken in the fourth quarter of 1996.

     Latin American sales increased 10% while operating profit was up 49% over
1995. The improvement in operating profit is primarily due to the Company's
actions in rationalizing facilities in Argentina and Brazil.


16
<PAGE>   11

Accounting changes

     During 1996, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 125, "Accounting for Transfers and Servicing
of Financial Assets and Extinguishments of Liabilities," which provides
consistent standards for distinguishing transfers of financial assets that are
sales from transfers that are secured borrowings. The Statement is effective
after December 31, 1996 on a prospective basis, except for certain provisions
whose effective date was deferred by Statement of Financial Accounting Standards
No. 127, also issued during 1996. The Company does not have transactions which
qualify for deferred implementation and therefore will adopt Statement No. 125,
effective January 1, 1997. Implementation will likely result in an increase in
the reported amounts of accounts and trade notes receivable and notes and loans
payable.

     During 1995, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to Be Disposed of," which provides
guidance for recognition of impairment losses to long-lived assets. The
Statement is effective for fiscal years beginning after December 15, 1995. The
Company recognized no impairment loss as a result of adoption.

     During 1995, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation," which provides a basis for measurement and recognition of all
stock-based employee compensation plans. The disclosure requirements of this
Statement are effective for fiscal years beginning after December 15, 1995. The
Company chose to maintain its current accounting method for stock-based
compensation and disclose the pro forma effects on net income and earnings per
share of the fair market value method as permitted by the Statement.

Cautionary note on forward-looking statements

     Certain statements contained in this report reflect the Company's current
expectations with respect to the future performance of the Company and may
constitute "forward-looking statements" within the meaning of the federal
securities laws. From time to time, forward-looking statements may also be
contained in future filings with the Securities and Exchange Commission, as well
as in other written and oral communications made by, or with the approval of,
the Company. These statements are subject to a variety of uncertainties, unknown
risks and other factors concerning the Company's operations and business
environment, including, but not limited to: changes in customer requirements,
markets or industries served; changing economic conditions, particularly in
Europe or Latin America; foreign exchange rates, especially in Latin America;
changes in the prices of major raw materials, in particular polypropylene and
titanium dioxide; and significant technological or competitive developments.

Acquisitions and divestitures

     In January 1996, the Company purchased the remaining interest in Ferro
Industrias Quimicas S.A., located in Portugal. In November 1996, the Company
purchased Ceramica Technica Industrial S.A. of Spain. Neither of these
transactions was material to Ferro.

     In October 1996, the Company sold the dispersions portion of Synthetic
Products Company acquired in the prior October from Cookson Group plc as noted
below. The Company also sold two small plastics operations located in Canada.
The results of these operations were not material to Ferro.

     In October 1995, the Company acquired Synthetic Products Company (Synpro)
from Cookson Group plc of London, England. Continuing Synpro operations are
maintained in Cleveland, Ohio, and Ft. Worth, Texas. Synpro produces a line of
polymer additives, including lubricants and heat stabilizers.


                                                                              17
<PAGE>   12

     In December 1995, the Company sold the European engineering thermoplastics
business known as Eurostar to L.N.P. Engineering Plastics Europe B.V., a
subsidiary of Kawasaki Steel Corporation.

     During 1994, the Company acquired Diamonite Products from W.R. Grace & Co.
Located in Shreve, Ohio, Diamonite manufactures custom ceramic products for the
automotive, aerospace, electronics, metalworking, textile and power generation
industries.

     During 1994, the Company sold the plastics operations located in Australia
and New Zealand.

Liquidity and capital resources

     Cash flow from operations was again a strong source of funds in 1996,
permitting the Company to meet financial obligations, while repurchasing
approximately 1.5 million shares of Ferro common stock and providing for capital
expenditures. Cash flow from operating activities amounted to $111.6 million in
1996 compared with $107.8 million in 1995. This increase in cash from operating
activities was largely attributable to a higher level of net income and
improvements in working capital.

     The Company purchased 1,455,014 shares of common stock during 1996,
1,050,965 shares during 1995 and 1,492,900 shares during 1994 under the stock
purchase plan.

     Cash used for financing activities principally includes repurchases of
stock and cash dividends paid.

     Capital expenditures for plant and equipment were $46.7 million in 1996,
$49.5 million in 1995 and $59.7 million in 1994. Information concerning these
expenditures by business segment can be found on page 30. Capital expenditures
for 1997 are estimated to be $65.0 million.

     In October 1995, the Company filed a $300.0 million Shelf Registration with
the Securities and Exchange Commission. This registration will enable the
Company to offer, either separately or together, debt securities, common stock
and/or preferred stock, warrants, stock purchase contracts, depositary shares
and stock purchase units. Proceeds would be used for general corporate purposes.
No issuances have been made against this registration.

     The Company filed a $100.0 million Shelf Registration with the Securities
and Exchange Commission in August 1992. Securities sold under that registration
include the following: On November 7, 1995, the Company issued $25.0 million of
7 3/8% debentures with a 20-year maturity; on June 20, 1995, the Company issued
$50.0 million of 8% debentures with a 30-year maturity; and on May 13, 1993, the
Company issued $25.0 million of 7 5/8% debentures with a 20-year maturity.

     In October 1995, the Company redeemed the $50.0 million of 11 3/4%
debentures originally issued in 1985. 

     The common stock cash dividend was increased 14.8% during 1996 to an annual
payout of $0.62 per common share. The common stock cash dividend was increased
by 12.5% during 1993 to an annual payout of $0.54 per common share. Common stock
cash dividends were paid at the rate of $0.58 per share in 1996 and $0.54 per
share in 1995. See page 34 for additional dividend data.

     The Company's financial condition remains strong, and the Company has the
resources necessary to meet future anticipated funding requirements. In addition
to cash flow from operations, the Company has sufficient unused debt capacity,
including a $150.0 million line of credit and the $300.0 million Shelf
Registration previously mentioned, to finance its ongoing capital requirements
and to take advantage of acquisition opportunities.

Inflation

     Management does not consider its business as a whole to be subject to
significant effects of inflationary pressures. Because of the diverse geographic
distribution of the Company's operations, the high inflation in certain of the
countries in which the Company operates is not considered to create an
unacceptable risk to conducting business worldwide.


18

<PAGE>   13

CONSOLIDATED STATEMENTS OF INCOME
Ferro Corporation and subsidiaries
<TABLE>
<CAPTION>
                                                                               (dollars in thousands)
Years ended December 31, 1996, 1995 and 1994                      1996          1995         1994
- ----------------------------------------------------------------------------------------------------
<S>                                                            <C>           <C>           <C>      
NET SALES                                                      $1,355,685    1,322,954     1,194,247

COST OF SALES                                                   1,023,401    1,003,638       896,587
SELLING, ADMINISTRATIVE AND GENERAL EXPENSE                       226,518      223,101       211,983
- ----------------------------------------------------------------------------------------------------
                                                                1,249,919    1,226,739     1,108,570
- ----------------------------------------------------------------------------------------------------
     OPERATING INCOME                                             105,766       96,215        85,677
- ----------------------------------------------------------------------------------------------------
OTHER INCOME
     Interest earned                                                2,528        5,509         3,778
     Equity in net earnings (losses) of affiliated companies          334          982        (1,143)
     Foreign currency transaction gains (losses)                      812         (160)         (508)
- ----------------------------------------------------------------------------------------------------
                                                                    3,674        6,331         2,127
OTHER CHARGES
     Interest expense                                              13,031       15,226        10,933
     Miscellaneous - net                                            8,202        7,161         2,565
- ----------------------------------------------------------------------------------------------------
                                                                   21,233       22,387        13,498
- ----------------------------------------------------------------------------------------------------
     INCOME BEFORE TAXES                                           88,207       80,159        74,306
INCOME TAXES                                                       33,621       30,905        26,912
- ----------------------------------------------------------------------------------------------------
     NET INCOME                                                    54,586       49,254        47,394
     DIVIDEND ON PREFERRED STOCK, NET OF TAX                        3,735        3,670         3,583
     NET INCOME AVAILABLE TO COMMON SHAREHOLDERS               $   50,851       45,584        43,811
- ----------------------------------------------------------------------------------------------------
PER COMMON SHARE DATA
     Primary earnings                                          $     1.92         1.64          1.52
     Fully diluted earnings                                          1.82         1.56          1.45
- ----------------------------------------------------------------------------------------------------
</TABLE>

See accompanying notes to consolidated financial statements.

                                                                              19
<PAGE>   14

CONSOLIDATED BALANCE SHEETS
Ferro Corporation and subsidiaries
<TABLE>
<CAPTION>

                                                               (dollars in thousands)

December 31, 1996 and 1995                                         1996        1995
- -------------------------------------------------------------------------------------
<S>                                                             <C>            <C>   
ASSETS
CURRENT ASSETS
   Cash and cash equivalents                                    $  14,026      16,695
   Accounts and trade notes receivable, after deduction of
     $9,497 in 1996 and $9,877 in 1995 for possible losses        214,131     230,742
   Inventories                                                    149,343     155,253
   Other current assets                                            39,022      30,840
- -------------------------------------------------------------------------------------
     Total current assets                                         416,522     433,530
OTHER ASSETS
   Investments in affiliated companies                              7,126       7,622
   Unamortized excess of cost over net assets acquired             93,302      95,553
   Sundry other assets                                             46,135      33,119
- -------------------------------------------------------------------------------------
     Total other assets                                           146,563     136,294
PLANT AND EQUIPMENT
   Land                                                            16,623      16,074
   Buildings                                                      146,061     142,436
   Machinery and equipment                                        520,445     494,842
- -------------------------------------------------------------------------------------
                                                                  683,129     653,352
   Less accumulated depreciation and amortization                 375,746     346,064
- -------------------------------------------------------------------------------------
     Net plant and equipment                                      307,383     307,288
- -------------------------------------------------------------------------------------
                                                                $ 870,468     877,112
- -------------------------------------------------------------------------------------
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
   Notes and loans payable                                      $  30,200      35,587
   Accounts payable                                               113,156     115,889
   Income taxes payable                                            10,597      12,034
   Accrued payrolls                                                16,559      16,718
   Accrued expenses and other current liabilities                  81,821      78,244
- -------------------------------------------------------------------------------------
     Total current liabilities                                    252,333     258,472
LONG-TERM LIABILITIES, less current portion                       105,308     104,910
ESOP LOAN GUARANTEE                                                22,592      30,470
POSTRETIREMENT LIABILITIES                                         44,846      43,570
OTHER NON-CURRENT LIABILITIES                                      61,185      57,540
SHAREHOLDERS' EQUITY
   Serial convertible preferred stock, without par value. 
     Authorized 2,000,000 shares; 1,520,215 shares issued          70,500      70,500
   Guaranteed ESOP obligation                                     (22,592)    (30,470)
   Common stock, par value $1 per share. 
     Authorized 150,000,000 shares; 31,549,083 shares issued       31,549      31,549
   Paid-in capital                                                 14,107      13,237
   Earnings retained in the business                              463,177     427,611
   Foreign currency translation adjustment                        (24,304)    (20,576)
   Other                                                           (7,230)     (5,595)
- -------------------------------------------------------------------------------------
                                                                  525,207     486,256
   Less cost of common stock held in treasury, 5,918,239
     shares in 1996 and 4,687,832 shares in 1995                  132,595      97,626
   Less cost of convertible preferred stock held in treasury,
     181,306 shares in 1996 and 139,724 shares in 1995              8,408       6,480
- -------------------------------------------------------------------------------------
     Total shareholders' equity                                   384,204     382,150
- -------------------------------------------------------------------------------------
                                                                $ 870,468     877,112
- -------------------------------------------------------------------------------------
</TABLE>

See accompanying notes to consolidated financial statements.

20


<PAGE>   15

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>

Ferro Corporation and subsidiaries
December 31, 1996, 1995 and 1994                                                                (dollars in thousands)
- ----------------------------------------------------------------------------------------------------------------------
                                                                         Foreign    Common Preferred            Total
                                 Guaranteed                              currency    stock     stock           share-
                        Preferred      ESOP   Common Paid-in Retained translation  held in   held in          holders'
                            stock obligation   stock capital earnings  adjustment treasury  treasury    Other   equity
- ----------------------------------------------------------------------------------------------------------------------
<S>                       <C>      <C>       <C>      <C>    <C>      <C>        <C>        <C>      <C>       <C>          
BALANCES AT
DECEMBER 31, 1993          $70,500  (44,076)  31,549   9,760  368,590  (29,121)   (40,571)   (4,144)  (3,690)  358,797      
                                                                                                                             
Net income                                                     47,394                                           47,394      
Cash dividends:                                                                                                              
   Common stock                                               (15,443)                                         (15,443)      
   Preferred stock                                             (4,598)                                          (4,598)      
Federal tax benefits                                            1,026                                            1,026      
Transactions involving                                                                                                       
   benefit plans                      6,573              473                        3,425              2,140    12,611      
Foreign currency                                                                                                             
   translation adjustment                                                5,101                                   5,101      
Purchase of treasury stock                                                        (37,061)   (1,083)           (38,144)      
- ----------------------------------------------------------------------------------------------------------------------
BALANCES AT                                                                                                                  
DECEMBER 31, 1994          $70,500  (37,503)  31,549  10,233  396,969  (24,020)   (74,207)   (5,227)  (1,550)  366,744      
                                                                                                                             
Net income                                                     49,254                                           49,254      
Cash dividends:                                                                                                              
   Common stock                                               (14,953)                                         (14,953)      
   Preferred stock                                             (4,524)                                          (4,524)      
Federal tax benefits                                              865                                              865      
Transactions involving                                                                                                       
   benefit plans                      7,033            3,004                        1,653      (442)  (4,045)    7,223      
Foreign currency                                                                                                             
   translation adjustment                                                3,444                                   3,444      
Purchase of treasury stock                                                        (25,072)     (831)           (25,903)      
- ----------------------------------------------------------------------------------------------------------------------
BALANCES AT                                                                                                                  
DECEMBER 31, 1995          $70,500  (30,470)  31,549  13,237  427,611  (20,576)   (97,626)   (6,480)  (5,595)  382,150      
                                                                                                                             
Net income                                                     54,586                                           54,586      
Cash dividends:                                                                                                              
   Common stock                                               (15,311)                                         (15,311)      
   Preferred stock                                             (4,408)                                          (4,408)      
Federal tax benefits                                              699                                              699      
Transactions involving                                                                                                       
   benefit plans                      7,878              870                        4,285      (658)  (1,635)   10,740      
Foreign currency                                                                                                             
   translation adjustment                                               (3,728)                                 (3,728)      
Purchase of treasury stock                                                        (39,254)   (1,270)           (40,524)      
- ----------------------------------------------------------------------------------------------------------------------
BALANCES AT                                                                                                                  
DECEMBER 31, 1996          $70,500  (22,592)  31,549  14,107  463,177  (24,304)  (132,595)   (8,408)  (7,230)  384,204      
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>

See accompanying notes to consolidated financial statements.

                                                                              21


<PAGE>   16

CONSOLIDATED STATEMENTS OF CASH FLOWS
Ferro Corporation and subsidiaries
<TABLE>
<CAPTION>
                                                                                   (dollars in thousands)
Years ended December 31, 1996, 1995 and 1994                                   1996        1995      1994
- ----------------------------------------------------------------------------------------------------------
<S>                                                                       <C>            <C>        <C>   
CASH FLOWS FROM OPERATING ACTIVITIES
Net income                                                                $  54,586      49,254     47,394
   Adjustments to reconcile net income to net cash provided
     by operating activities
     Depreciation and amortization                                           49,635      46,261     42,704
     Change in deferred income taxes                                            498       2,173       (202)
     Other non-cash items                                                     4,143       7,677      1,546
     Changes in current assets and liabilities,
       net of effects of acquisitions
       Accounts and trade notes receivable                                   13,297      (7,242)   (39,378)
       Inventories                                                            2,169       1,370    (12,678)
       Other current assets                                                  (8,901)      3,374     10,961
       Accounts payable                                                      (1,218)     (6,258)    22,204
       Accrued expenses and other current liabilities                         2,386      10,776      5,681
     Other operating activities                                              (5,023)        368      3,613
- ----------------------------------------------------------------------------------------------------------
NET CASH PROVIDED BY OPERATING ACTIVITIES                                   111,572     107,753     81,845
CASH FLOW FROM INVESTING ACTIVITIES
     Proceeds from sale of equipment                                            933       2,571      2,885
     Capital expenditures for plant and equipment                           (46,655)    (49,528)   (59,700)
     Proceeds from divestitures                                               6,049       6,869      3,151
     Acquisition of companies, net of cash acquired                         (13,345)    (69,919)    (9,176)
     Transactions with affiliated companies                                     830       1,833        126
     Changes in marketable securities, net                                        0           0     38,335
     Other investing activities                                                (704)      4,338     (2,249)
- ----------------------------------------------------------------------------------------------------------
NET CASH (USED FOR) INVESTING ACTIVITIES                                    (52,892)   (103,836)   (26,628)
CASH FLOW FROM FINANCING ACTIVITIES
     Net borrowings (payments) under short-term lines                        (3,878)     16,491       (549)
     Proceeds from long-term debt                                             2,626      75,035          0
     Principal payments on long-term debt                                    (1,533)    (52,228)    (2,070)
     Proceeds from sale of stock                                              2,069       1,941      2,780
     Purchase of treasury stock                                             (40,524)    (25,903)   (38,144)
     Cash dividends paid to minority shareholders of subsidiaries              (646)     (1,033)      (701)
     Cash dividends paid                                                    (19,719)    (19,477)   (20,041)
- ----------------------------------------------------------------------------------------------------------
NET CASH (USED FOR) FINANCING ACTIVITIES                                    (61,605)     (5,174)   (58,725)
Effect of exchange rate changes on Cash                                         256      (1,870)    (1,786)
- ----------------------------------------------------------------------------------------------------------
DECREASE IN CASH AND CASH EQUIVALENTS                                        (2,669)     (3,127)    (5,294)
Cash and cash equivalents at beginning of period                             16,695      19,822     25,116
- ----------------------------------------------------------------------------------------------------------
CASH AND CASH EQUIVALENTS AT END OF PERIOD                                $  14,026      16,695     19,822
- ----------------------------------------------------------------------------------------------------------
CASH PAID DURING THE YEAR FOR
     Interest                                                             $  11,927      15,625     10,475
     Income taxes                                                         $  35,026      29,167     26,467
</TABLE>



See accompanying notes to consolidated financial statements.

22


<PAGE>   17

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Ferro Corporation and subsidiaries

Years ended December 31, 1996, 1995 and 1994

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION

     The consolidated financial statements include the accounts of the Company
and all of its subsidiaries after elimination of significant intercompany
accounts, transactions and profits. Affiliates in which the Company has stock
ownership from 20% to 50% are accounted for on the equity basis.

     Certain amounts in the 1994 and 1995 financial statements and the
accompanying notes have been reclassified to conform to the 1996 presentation.

     Financial results for acquisitions are included in the consolidated
financial statements from the date of acquisition.

Translation of foreign currencies

     Except for international companies whose functional currency is the U.S.
dollar, financial statements of international companies are translated to U.S.
dollar equivalents at the following exchange rates: (1) balance sheet accounts
at year-end rates; (2) income statement accounts at exchange rates weighted by
the monthly volume of transactions occurring during the year. Translation gains
or losses are recorded in shareholders' equity, and transaction gains and losses
are reflected in net income.

     The U.S. dollar is the functional currency of the Company's operations in
Brazil and Ecuador due to the high inflation experienced in those countries.
Translation gains or losses for these operations are reflected in net income.

Cash equivalents

     Cash equivalents consist of highly liquid instruments with a maturity of
three months or less and are carried at cost, which approximates market value.

Marketable securities

     Marketable securities consist of highly liquid investments carried at cost,
which approximates market value.

Risk management derivatives

     Derivatives primarily consist of forward exchange contracts, foreign
currency options and options related to primary metals. Gains and losses related
to qualifying hedges of firm commitments or anticipated transactions are
deferred and are recognized as adjustments of carrying amounts when the hedged
transaction occurs. Gains and losses on derivative financial instruments that do
not qualify as hedges are recognized as foreign currency transaction gains or
losses. Premiums paid on purchased options are deferred and amortized over the
life of the option.

New accounting pronouncements

     During 1996, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 125, "Accounting for Transfers and Servicing
of Financial Assets and Extinguishments of Liabilities," which provides
consistent standards for distinguishing transfers of financial assets that are
sales from transfers that are secured borrowings. The statement is effective
after December 31, 1996 on a prospective basis, except for certain provisions
whose effective date was deferred by Statement of Financial Accounting Standards
No. 127, also issued during 1996. The Company does not have transactions which
qualify for deferred implementation and therefore will adopt Statement No. 125,
effective January 1, 1997. Implementation will likely result in an increase in
the reported amounts of accounts and trade notes receivable and notes and loans
payable.

     During 1995, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed of," which provides
guidance for recognition of impairment losses to long-lived assets. The
Statement is effective for fiscal years beginning after December 15, 1995. The
Company recognized no impairment loss as a result of adoption.

     During 1995, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation," which provides a basis for measurement and recognition of all
stock-based employee compensation plans. The disclosure requirements of this
Statement are effective for fiscal years beginning after December 15, 1995. The
Company chose 


23
<PAGE>   18

to maintain its current accounting method for stock-based compensation and
disclose the pro forma effects on net income and earnings per share of the fair
market value method as permitted by the Statement.

Use of estimates in the preparation of
financial statements

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

Inventories

     Inventories are valued at the lower of cost or market. Cost is determined
utilizing the first-in, first-out (FIFO) method, except for selected domestic
and international inventories which utilize the last-in, first-out (LIFO)
method.

Goodwill and other intangibles

     The excess of cost over equity in net assets of acquired companies is being
amortized over periods benefited, with the most extended period being 40 years.
Accumulated amortization was $27.1 million and $19.9 million at December 31,
1996 and 1995, respectively.

     The realizability of goodwill and other intangibles is evaluated
periodically as events or circumstances warrant. Such evaluations are based on
various analyses, including cash flow and profitability projections that
incorporate, as applicable, the impact on existing Company business. The
analyses necessarily involve significant management judgment to evaluate the
capacity of an acquired business to perform within projections. The Company
would recognize a write-down when significant events or changes occur which
might impair recovery of recorded costs. Historically, the Company has generated
sufficient returns from acquired businesses to recover the cost of its
intangible assets.

Plant and equipment

     Plant and equipment is carried at cost. Depreciation of plant and equipment
is provided substantially on a straight-line basis for financial reporting
purposes. The annual depreciation provision has been based upon the following
estimated useful lives:

       Buildings                     20 to 40 years
       Machinery and equipment        5 to 15 years

Environmental costs

     The Company expenses recurring costs associated with control and disposal
of hazardous materials in current operations. Costs associated with the
remediation of environmental pollution are accrued when it becomes probable that
a liability has been incurred and the costs can be reasonably estimated.

Income taxes

     Commencing with 1993, income taxes have been provided using the liability
method.

Earnings per share

     Primary net income per common share is based on a weighted average of
common and common equivalent shares. Fully diluted earnings per share reflect
the potential dilution of earnings per share assuming that convertible preferred
shares are converted into common shares.

2. INVENTORIES

     The portion of inventories valued on a LIFO basis at December 31, 1996 and
1995 is as follows:
<TABLE>
<CAPTION>
                                       1996      1995
- -----------------------------------------------------
<S>                                   <C>        <C>
UNITED STATES                            41%       40
OUTSIDE THE UNITED STATES                 8         9
CONSOLIDATED                             22        22
- -----------------------------------------------------
</TABLE>

     If the FIFO method of inventory valuation had been used exclusively by the
Company, inventories would have been $16.9 million and $17.6 million higher than
reported at December 31, 1996 and 1995, respectively.

     Inasmuch as certain of the inventory costs are determined by use of the
LIFO dollar value method (under which the raw materials, work in process and
finished goods are included in one pool), it is impracticable to separate LIFO
inventory values among raw materials, work in process and finished goods.


24
<PAGE>   19

3. FINANCING AND LONG-TERM LIABILITIES

     Long-term liabilities at December 31, 1996 and 1995 are as follows:
<TABLE>
<CAPTION>

(dollars in thousands)                 1996      1995
- -----------------------------------------------------
<S>                               <C>         <C>
PARENT COMPANY:
   UNSECURED:
     DEBENTURES, 7 5/8%, DUE 2013  $ 24,794    24,788
     DEBENTURES, 8%, DUE 2025        49,341    49,318
     DEBENTURES, 7 3/8%, DUE 2015    24,932    24,929
   SECURED:
     MORTGAGES, 7.3% TO 8.5%
       PAYABLE TO 2017                   76       155
SUBSIDIARY COMPANIES:
   UNSECURED:
     NOTES PAYABLE, 1.55% TO 13.0%
       PAYABLE TO 2002                5,722     3,062
   SECURED:
     MORTGAGES, 8.8% TO 10.8%
       PAYABLE TO 2002                2,801     4,506
- -----------------------------------------------------
                                    107,666   106,758
LESS CURRENT PORTION (A)              2,358     1,848
- -----------------------------------------------------
TOTAL                              $105,308   104,910
=====================================================
</TABLE>

(A) INCLUDED IN NOTES AND LOANS PAYABLE.

     The aggregate principal payments on long-term indebtedness for the next
five years are as follows:
<TABLE>
<CAPTION>
(dollars in thousands)
  1997        1998        1999       2000        2001
- -----------------------------------------------------
<S>         <C>         <C>         <C>          <C>
$2,358       2,681       1,301        733         567
</TABLE>

     At December 31, 1996, $2.9 million of long-term indebtedness was secured by
property, equipment and certain other assets with a net book value approximating
$4.9 million.

     In 1993, the Company issued $25.0 million in 7 5/8% debentures under the
1992 Shelf Registration. These debentures mature in the year 2013, and the fair
market value was approximately $25.7 million at December 31, 1996.

     In June 1995, the Company issued $50.0 million in 8% debentures under the
1992 Shelf Registration. These debentures mature in the year 2025, and the fair
market value was approximately $50.7 million at December 31, 1996. In October
1995, proceeds from the issuance of the 8% debentures were used to retire the
11 3/4% debentures issued in 1985.

     In November 1995, the Company issued $25.0 million in 7 3/8% debentures
under the 1992 Shelf Registration. These debentures mature in the year 2015, and
the fair market value was approximately $24.9 million at December 31, 1996.

     The $100.0 million Shelf Registration originally filed in 1992 was
exhausted with the issuance of debentures in June and November of 1995.

     In October 1995, the Company filed a $300.0 million Shelf Registration with
the Securities and Exchange Commission. This registration will enable the
Company to offer, separately or together, debt securities, common stock and/or
preferred stock, warrants, stock purchase contracts, depositary shares and stock
purchase units. Proceeds would be used for general corporate purposes.

     The Company has a five-year revolving credit agreement in the amount of
$150.0 million which matures on August 1, 2001. The agreement permits the
maturity date to be extended for one year with the consent of the parties.
Interest on revolving credit borrowings is payable at floating prime or lower
rates based on Company options. There is a commitment fee of 3/16% per year. At
December 31, 1996, the Company had no outstanding borrowing under this
agreement.

     There are no covenants in the revolving credit agreement which
significantly limit the dividend payment capability of the Company, and the
Company does not expect to include any such covenants in future offerings under
the Shelf Registration. In addition, there are no significant restrictions on
the payment of dividends by the subsidiaries and affiliates of the Company.

     In 1989, the Company created an Employee Stock Ownership Plan (ESOP). The
ESOP borrowed $63.5 million at an interest rate of 8.5% and $7.0 million at an
adjustable interest rate in 10-year loans guaranteed by the Company. Interest
paid by the ESOP totaled $2.4 million, $3.0 million and $3.6 million in 1996,
1995 and 1994, respectively. The Company has reflected the guaranteed ESOP
borrowings as a loan guarantee on its balance sheet with a like amount of
"Guaranteed ESOP Obligation" recorded as a reduction of shareholders' equity. As
the Company and its employees make contributions to the ESOP, these
contributions, plus the dividends paid on the Company's preferred stock held by
the ESOP, are used to service the borrowings. As the principal amounts of the
loans are repaid, the "Guaranteed ESOP Obligation" is reduced accordingly.

     Capitalized interest was $0.6 million, $0.7 million and $1.0 million in
1996, 1995 and 1994, respectively.

     The maintenance of minimum cash balances is informally agreed to with
certain banks as a result of loans, commitments and services rendered. Cash
balances maintained to meet operating needs on a daily basis are sufficient to
satisfy these informal agreements. These balances are available for use by 


                                                                              25
<PAGE>   20


the Company and its subsidiaries at all times and do not contain legal
restrictions. Cash in excess of such operating requirements is invested in
short-term securities.

4. STOCK PLANS

     The Company maintains the following stock plans for the benefit of its
employees: a stock option plan, a performance share plan and a savings and stock
ownership plan which includes an investment savings plan and an ESOP.

     The stock option plan provides for the issuance of stock options at no less
than the then current market price. Stock options have a maximum term of 10
years and vest evenly over four years.

     Information pertaining to these stock options is shown below:
<TABLE>
<CAPTION>
                          1996       1995        1994
- -----------------------------------------------------
<S>                    <C>        <C>         <C>    
SHARES GRANTED         389,515    200,935     201,850
   AVERAGE OPTION
   PRICE                $23.87      24.00       33.39
SHARES EXERCISED        53,024     35,676      39,284
   AVERAGE OPTION
   PRICE                $12.95       9.33       15.93
SHARES WHICH BECAME
   EXERCISABLE         160,894    137,353     114,613
   AVERAGE OPTION
   PRICE                $28.53      29.12       23.14
SHARES UNEXERCISED
   AT YEAR-END       1,466,799  1,145,863   1,003,241
OPTION PRICE RANGE
   PER SHARE             $9.78       6.95        6.95
                      to 34.00   to 34.00    to 34.00
SHARES CANCELLED        15,556     22,637       4,876
SHARES AVAILABLE
   FOR GRANTING
   FUTURE OPTIONS    1,769,449    643,408     821,706
- -----------------------------------------------------
</TABLE>

     Significant option groups outstanding at December 31, 1996 and the related
weighted average price for the exercisable options and remaining life
information are as follows:
<TABLE>
<CAPTION>
            Options outstanding       Options exercisable
- ----------------------------------   ----------------------
Range of            Average  Remain-                Average
Exercise           Exercise ing life               Exercise
Prices      Shares    Price  (years)     Shares       Price
- -----------------------------------------------------------
<S>       <C>      <C>         <C>     <C>         <C>
$30-34     194,675   $33.38     7       101,223      $33.33
 26-30     193,050    29.14     6       127,554       29.39
 22-26     706,947    23.67     8       201,690       23.52
 10-18     372,127    13.67     2       372,127       13.67
- -----------------------------------------------------------
$10-34   1,466,799   $23.14     6       802,594      $21.12
</TABLE>

     All options were granted at an exercise price equal to the fair market
value of the Company's common stock at the date of grant. The weighted average
fair market value at date of grant for options granted during 1996 and 1995 was
$9.27 and $9.38 per option, respectively. The fair value of options at date of
grant was estimated using the Black-Scholes model with the following weighted
average assumptions:
<TABLE>
<CAPTION>
                                      1996       1995
- -----------------------------------------------------
<S>                                <C>       <C>
EXPECTED LIFE (YEARS)                    10        10
INTEREST RATE                          6.25%     6.00%
VOLATILITY                            26.40     26.90
DIVIDEND YIELD                         1.92      1.88
- -----------------------------------------------------
</TABLE>

     On a pro forma basis, had compensation cost for the Company's stock option
plan been determined based on the fair value at the grant date consistent with
the provisions of SFAS No. 123, the Company's net income and earnings per share
would have been reduced to the pro forma amounts shown below:
<TABLE>
<CAPTION>
                                      1996       1995
- -----------------------------------------------------
<S>                                <C>         <C>   
NET INCOME - AS REPORTED           $54,586     49,254
NET INCOME - PRO FORMA              53,770     48,973
EARNINGS PER SHARE - AS REPORTED      1.92       1.64
EARNINGS PER SHARE - PRO FORMA        1.89       1.63
- -----------------------------------------------------
</TABLE>

     The pro forma effects on net income for 1996 and 1995 are not
representative of the pro forma effects on net income in future years because
they do not take into consideration pro forma compensation expense related to
grants made prior to 1995.

     The Company maintains a performance share plan whereby awards, expressed as
shares of common stock of the Company, are earned only if the Company meets
specific performance targets over a three- to five-year period. The plan pays
50% cash and 50% common stock for the value of any earned performance shares.
Performance share awards in the amount of 162,319 shares, 166,467 shares and
235,395 shares were outstanding at the end of 1996, 1995 and 1994, respectively.
The Company accrues amounts based on performance reflecting the value of cash
and common stock which is anticipated to be earned. The effect of the plan was
to reduce income by $582,000, $500,000 and $64,000 in 1996, 1995 and 1994,
respectively.

     The ESOP provides for the Company to match eligible employee pre-tax
savings. Amounts expensed under the ESOP were $2.9 million, $2.6 million and
$2.5 million in 1996, 1995 and 1994, respectively.

5. CAPITAL STOCK

     In 1989, Ferro issued 1,520,215 shares of 7% Series A ESOP Convertible
Preferred Stock to National 

26
<PAGE>   21



City Bank, trustee for the Ferro ESOP. The shares were issued at a price of
$46.375 per share for a total consideration of $70.5 million. Each share of ESOP
convertible preferred stock is convertible into 1.7325 shares of common stock.
As the loans are repaid by the trustee, preferred shares are allocated to
participating individual employee accounts. The Company is required to
repurchase at the original issue price, for cash or common stock at the
Company's option, the preferred shares allocated to an employee's ESOP account
upon distribution of such account to the employee unless such shares have been
converted to common stock. Each preferred share carries one vote, voting
together with the common stock on most matters.

     The Company purchased 1,455,015 shares of common stock in 1996 at an
aggregate cost of $39.3 million; purchased 1,050,965 shares of common stock in
1995 at an aggregate cost of $25.1 million; and purchased 1,492,900 shares of
common stock in 1994 at an aggregate cost of $37.1 million. At December 31,
1996, the Company had remaining authorization to acquire 1,910,021 shares under
the current treasury stock purchase program.

     On January 26, 1996, the Board of Directors authorized the repurchase of up
to 3,000,000 shares of Ferro common stock in addition to any previously
authorized shares. These shares are to be purchased on the open market from time
to time.

     The Company maintains a Shareholder Rights Plan ("the Plan") whereby, until
the occurrence of certain events, each share of outstanding common stock
represents ownership of one right (Right). The Rights become exercisable only if
a person or group acquires 20% or more of the Company's common stock (10% under
certain circumstances) or commences a tender or exchange offer upon consummation
of which such person or group would control 20% or more of the common shares or
is declared an Adverse Person (as defined in the Plan) by the Board of
Directors. The Rights, which do not have the right to vote or receive dividends,
expire on April 8, 2006. Rights may be redeemed by the Company at $0.05 per
Right at any time until the 15th day following public announcement that a person
or group has acquired 20% or more of the voting power, unless such period is
extended by the Board of Directors while the Rights are redeemable.

     If any person becomes the owner of 20% or more of the common stock (10%
under certain circumstances), or if the Company is the surviving corporation in
a merger with a 20% or more stockholder and its common shares are not changed or
converted, or if a 20% or more stockholder engages in certain self-dealing
transactions with the Company, then each Right not owned by such person or
related parties will entitle its holder to purchase shares of common stock at a
purchase price of 50% of the then current market price of the common stock up to
a value of $110.00 per right.

     In the event the Company engages in a merger or other business combination
transaction in which the Company is not the surviving corporation or the Company
is the surviving corporation but its common stock is changed or exchanged or 50%
or more of the Company's assets or earning power is sold or transferred, each
holder of a Right shall have the right to receive, upon exercise thereof at the
then current exercise price of the Right, that number of shares of common stock
of the surviving company which at the time of the transaction would have a
market value of two times the exercise price of the Right.

6. ACQUISITIONS AND DIVESTITURES

     In January 1996, the Company purchased the remaining interest in Ferro
Industrias Quimicas S.A., located in Portugal. In November 1996, the Company
purchased Ceramica Technica Industrial S.A. of Spain. Neither of these
transactions was material to Ferro.

     In October 1995, the Company acquired Synthetic Products Company from
Cookson Group plc, of London, England. The cost of this acquisition was
approximately $69.0 million and was accounted for using the purchase method of
accounting. The purchase price was allocated based on fair value of assets at
the date of acquisition with approximately $48.7 million being assigned to
goodwill and other intangibles. See note 13 for further information.

     In December 1995, the Company sold the European engineering thermoplastics
business known as Eurostar to LNP Engineering Plastics Europe B.V., a subsidiary
of Kawasaki Steel Corporation. The results of this operation were not material
to Ferro.

     During 1994, the Company acquired Diamonite Products from W.R. Grace &
Company. The acquisition was accounted for using the purchase method of
accounting.

     The Company sold or discontinued operations representing annual sales of
approximately $25.0 million, $20.0 million and $30.0 million in 1996, 1995 and
1994, respectively. The results of these operations were not material to Ferro.



                                                                              27
<PAGE>   22
7. CONTINGENT LIABILITIES

     There are pending against the Company and its consolidated subsidiaries
various lawsuits and claims.

     In the opinion of management, the ultimate liabilities resulting from such
lawsuits and claims will not materially affect the consolidated financial
position, results of operations or liquidity of the Company.

8. RESEARCH AND DEVELOPMENT EXPENSE

     Amounts expended for development or significant improvement of new and/or
existing products, services and techniques approximated $23.8 million, $23.2
million and $22.9 million in 1996, 1995 and 1994, respectively.

9. RETIREMENT BENEFITS

     The following information sets forth data for the pension plans of the
Company and its consolidated subsidiaries. Due to the diverse nature of the
regulatory environment of various countries, pension plans have varied benefit
determinations. The largest plan is for United States salaried employees whose
benefits are primarily based on employees' highest consecutive five years'
earnings. Annual pension costs for the defined benefit and defined contribution
plans of the Company and its subsidiaries were $8.9 million, $7.2 million and
$8.5 million in 1996, 1995 and 1994, respectively.

     The Company's funding policy is to contribute annually amounts required by
the various agencies governing the retirement plans of the Company.

     The net periodic pension cost for the significant defined benefit plans
included the following components:
<TABLE>
<CAPTION>
(dollars in thousands)      1996       1995       1994
- ------------------------------------------------------
<S>                     <C>           <C>        <C>  
SERVICE COST-BENEFITS
   EARNED DURING
   THE PERIOD           $  6,477      5,310      7,212
INTEREST COST ON THE
   PROJECTED BENEFIT
   OBLIGATION             15,526     14,468     13,775
ACTUAL (RETURN) LOSS
   ON PLAN ASSETS        (24,240)   (30,528)     4,269
NET AMORTIZATION
   AND DEFERRAL            9,331     16,949    (18,628)
- ------------------------------------------------------
NET PERIODIC
   PENSION COST         $  7,094      6,199      6,628
- ------------------------------------------------------
</TABLE>

     Net amortization and deferral consists of amoritization of net asset and
obligations at transition and deferral and amortization of subsequent net gains
and losses.
     Assumptions used in developing the projected benefit obligation as of
December 31 were:

<TABLE>
<CAPTION>
                          1996            1995           1994
- ----------------------------------------------------------------
<S>                   <C>             <C>              <C>
DISCOUNT OR
  SETTLEMENT RATE       6.0-10.0%       6.5-10.0        7.0-10.0
RATE OF INCREASE IN
  COMPENSATION LEVELS    3.0-9.0         2.5-9.0         3.0-9.0
EXPECTED LONG-TERM
  RATE OR RETURN
  ON ASSETS            7.25-10.0        7.0-10.5        6.0-10.0
- ----------------------------------------------------------------
</TABLE>
- --------------------------------------------------------------------------------
     The following table sets forth the funded status of the plans and the
amounts recognized in the Company's consolidated balance sheets:
<TABLE>
<CAPTION>
                                                                                    Plans in which        Plans in which
                                                                                     assets exceed  accumulated benefits
(dollars in thousands)                                                        accumulated benefits         exceed assets
- ------------------------------------------------------------------------------------------------------------------------
                                                                                  1996        1995      1996        1995
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                          <C>           <C>         <C>        <C>   
ACTUARIAL PRESENT VALUE OF BENEFIT OBLIGATIONS:
   VESTED BENEFIT OBLIGATION                                                 $ 152,302     136,231     18,228     29,002
- ------------------------------------------------------------------------------------------------------------------------
   ACCUMULATED BENEFIT OBLIGATION                                              158,587     142,440     32,363     37,761
- ------------------------------------------------------------------------------------------------------------------------
   PROJECTED BENEFIT OBLIGATION                                                187,591     166,953     33,302     42,698
PLAN ASSETS AT FAIR VALUE                                                      190,502     167,752     10,453     21,647
- ------------------------------------------------------------------------------------------------------------------------
PROJECTED BENEFIT OBLIGATION (IN EXCESS OF) OR LESS THAN PLAN ASSETS             2,911         799    (22,849)   (21,051)
UNRECOGNIZED NET (GAIN) OR LOSS                                                (13,883)     (2,650)     5,646      5,339
PRIOR SERVICE COST                                                               5,150       3,543      4,813      3,153
UNRECOGNIZED NET TRANSITION (ASSET) OBLIGATION                                  (2,655)     (4,834)     1,605      2,404
MINIMUM LIABILITY ADJUSTMENT                                                      --          --      (11,254)    (8,239)
- ------------------------------------------------------------------------------------------------------------------------
PENSION LIABILITY                                                            $  (8,477)     (3,142)   (22,039)   (18,394)
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>
     In the aggregate, at year-end 1996 and 1995 the various plans' assets at
fair value were less than the various plans' projected benefit obligations by
$19.9 million and $20.3 million, respectively. The Company recognized decreases
in equity of $0.2 million and $2.4 million for minimum liability adjustments in
1996 and 1995, respectively.

28
<PAGE>   23




     The plans' assets consist primarily of equities and government and
corporate obligations. The United States plans' assets included shares of the
Company's stock with a market value of $3.3 million and $5.1 million at
year-end 1996 and 1995, respectively.

     The Company provides eligible domestic retired employees with health care
and life insurance benefits. These benefits are subject to the provisions of
Statement of Financial Accounting Standards No. 106, "Employers' Accounting for
Postretirement Benefits Other than Pensions." The Company funds these benefits
as claims are presented.

     The net periodic postretirement benefit cost included the following
components:
<TABLE>
<CAPTION>
(dollars in thousands)       1996      1995      1994
- -----------------------------------------------------
<S>                        <C>          <C>       <C>
SERVICE COST               $  715       498       731
INTEREST COST               2,820     2,935     3,077
NET AMORTIZATION
   AND DEFERRAL             (192)      (442)       --
- -----------------------------------------------------
NET PERIODIC
   POSTRETIREMENT
   BENEFIT COST            $3,343    2,991      3,808
- -----------------------------------------------------
</TABLE>

     Assumptions used in developing the accumulated postretirement benefit
obligation as of December 31 were:
<TABLE>
<CAPTION>

                             1996      1995      1994
- -----------------------------------------------------
<S>                          <C>      <C>       <C>
DISCOUNT OR SETTLEMENT RATE   7.9%      7.7       9.5
RATE OF INCREASE IN COVERED
   HEALTH CARE BENEFITS:
     FIRST YEAR               8.3       9.0       9.0
   DECREASING GRADUALLY
     OVER 20 YEARS TO         4.0       4.0       4.0
- -----------------------------------------------------
</TABLE>

     The following table sets forth the accrued postretirement benefit
obligation recognized in the Company's consolidated balance sheets:
<TABLE>
<CAPTION>

(dollars in thousands)                 1996      1995
- -----------------------------------------------------
<S>                                 <C>        <C>   
ACCUMULATED POSTRETIREMENT 
  BENEFIT OBLIGATION:
     RETIREES                       $25,515    27,220
     FULLY ELIGIBLE ACTIVE
       PLAN PARTICIPANTS              4,063     3,335
     OTHER ACTIVE PLAN
       PARTICIPANTS                   8,705     8,890
- -----------------------------------------------------
                                     38,283    39,465
UNRECOGNIZED NET (GAIN)              (6,563)   (4,105)
- -----------------------------------------------------
ACCRUED POSTRETIREMENT
   BENEFIT OBLIGATION               $44,846    43,570
=====================================================
</TABLE>

     Increasing the assumed health care cost trend rates by one percentage point
for each future year would increase the accumulated postretirement benefit
obligation as of December 31, 1996 by $3.2 million and the net periodic
postretirement benefit cost by $0.3 million.

10. Income tax expense

     Income tax expense is comprised of the following components:
<TABLE>
<CAPTION>
(dollars in thousands)       1996      1995      1994
- -----------------------------------------------------
<S>                       <C>        <C>        <C>  
CURRENT:
   U.S. FEDERAL           $18,641    15,173     8,885
   FOREIGN                 12,968    12,063    13,498
   STATE AND LOCAL          3,345     2,845     1,841
- -----------------------------------------------------
                           34,954    30,081    24,224
- -----------------------------------------------------
DEFERRED:
   U.S. FEDERAL             (588)      (278)    3,054
   FOREIGN                  (663)     1,613      (329)
   STATE AND LOCAL           (82)      (511)      (37)
- -----------------------------------------------------
                          (1,333)       824     2,688
- -----------------------------------------------------
TOTAL INCOME TAX          $33,621    30,905    26,912
=====================================================
</TABLE>

     In addition to the 1996 income tax expense of $33.6 million, certain income
tax benefits of $0.9 million were allocated directly to shareholders' equity.

     The above taxes are based on earnings before income taxes. These earnings
aggregated $53.7 million, $44.4 million and $34.4 million for domestic
operations and $34.5 million, $35.7 million and $39.9 million for foreign
operations in 1996, 1995 and 1994, respectively.

     A reconciliation of the statutory federal income tax rate and the effective
tax rate follows:
<TABLE>
<CAPTION>
                             1996      1995      1994
- -----------------------------------------------------
<S>                          <C>       <C>       <C> 
STATUTORY FEDERAL
   INCOME TAX RATE           35.0%     35.0      35.0
   FOREIGN TAX RATE
     DIFFERENCE               0.4       1.9      (1.7)
   U.S. TAXES ON DIVIDENDS
     FROM SUBSIDIARIES        0.9       0.8       1.3
   STATE AND LOCAL TAXES
     NET OF FEDERAL
     INCOME TAX               2.4       1.9       1.6
   MISCELLANEOUS             (0.6)     (1.0)       --
- -----------------------------------------------------
EFFECTIVE TAX RATE           38.1%     38.6      36.2
=====================================================
</TABLE>


                                                                              29
<PAGE>   24


     The components of deferred tax assets and liabilities at December 31 were:
<TABLE>
<CAPTION>

(dollars in thousands)                 1996      1995
- -----------------------------------------------------
<S>                                 <C>        <C>   
DEFERRED TAX ASSETS:
   PENSION AND OTHER
     BENEFIT PROGRAMS               $22,915    21,782
   RESTRUCTURING RESERVES             2,238     2,857
   ACCRUED LIABILITIES                6,488     5,671
   NET OPERATING LOSS CARRYFORWARDS   9,858    12,507
   INVENTORIES                        3,412     3,900
   OTHER                              8,930     4,901
- -----------------------------------------------------
TOTAL DEFERRED TAX ASSETS            53,841    51,618
- -----------------------------------------------------
DEFERRED TAX LIABILITIES
   PROPERTY AND EQUIPMENT -
     DEPRECIATION AND AMORTIZATION   29,107    26,064
     OTHER                            1,486     1,541
- -----------------------------------------------------
TOTAL DEFERRED TAX LIABILITIES       30,593    27,605
- -----------------------------------------------------
NET DEFERRED TAX ASSET BEFORE
   VALUATION ALLOWANCE               23,248    24,013
VALUATION ALLOWANCE                  (5,008)   (8,348)
- -----------------------------------------------------
NET DEFERRED TAX ASSET              $18,240    15,665
=====================================================
</TABLE>

     At December 31, 1996, the Company's foreign subsidiaries had deferred tax
assets relating to net operating loss carryforwards for income tax purposes of
$9.9 million that expire in years 1997 through 2002, and in two instances, have
no expiration period. For financial reporting purposes, a valuation allowance of
$3.9 million has been recognized to offset the deferred tax assets relating to
the net operating loss carryforwards.

     Undistributed earnings of the Company's foreign subsidiaries amounted to
approximately $96.1 million. Deferred income taxes are not provided on these
earnings as it is intended that the majority of these earnings are indefinitely
invested in these entities.

11. REPORTING FOR SEGMENTS

     Major product lines of the Company are coatings, colors and ceramics;
plastics; and chemicals. Within coatings, colors and ceramics, coatings revenues
represented approximately 38% of consolidated net sales during 1996 and
approximately 41% during 1995 and 1994; colors represented approximately 11% of
consolidated net sales in each of the three years. Within chemicals, polymer
additives represented approximately 14% of consolidated sales in 1996. The
Company's sales are primarily made through its own full-time sales force, though
some sales are made through manufacturers' representatives and distributors.

     Identifiable assets are those used in the operation of each segment.

     Information about the Company's segment operating data follows:
<TABLE>
<CAPTION>

                          Coatings,
                         colors and
(dollars in millions)      ceramics      Plastics    Chemicals        Total
- ---------------------------------------------------------------------------
<S>                         <C>             <C>          <C>        <C>    
NET SALES
1996                        $ 781.0         238.0        336.7      1,355.7
1995                          782.6         270.7        269.7      1,323.0
1994                          710.3         267.1        216.8      1,194.2

OPERATING PROFIT
1996                        $  73.4          13.7         23.1        110.2
1995                           71.3           8.8         18.6         98.7
1994                           74.4           7.4          6.3         88.1

IDENTIFIABLE ASSETS
1996                        $ 464.8          86.3        225.7        776.8
1995                          454.0          95.6        250.2        799.8
1994                          444.2         120.3        157.9        722.4

CAPITAL
     EXPENDITURES
1996                        $  29.6           3.5         13.6         46.7
1995                           33.4           4.4         11.7         49.5
1994                           35.4           7.7         16.6         59.7

DEPRECIATION AND
     AMORTIZATION
1996                        $  27.5           7.0         15.1         49.6
1995                           25.6           7.4         13.3         46.3
1994                           24.5           7.0         11.2         42.7
- ---------------------------------------------------------------------------
</TABLE>

     A reconciliation of operating profit to income before income taxes and
changes in accounting principles included in the consolidated statements of
income follows:
<TABLE>
<CAPTION>

(dollars in millions)        1996      1995      1994
- -----------------------------------------------------
<S>                     <C>         <C>       <C> 
OPERATING PROFIT           $110.2      98.7      88.1
EQUITY IN NET EARNINGS
   (LOSSES) OF AFFILIATED
   COMPANIES                  0.3       1.0      (1.1)
INTEREST EARNED               2.5       5.5       3.8
GENERAL CORPORATE
   EXPENSE-NET               (7.9)     (6.6)     (6.1)
INTEREST EXPENSE            (13.0)    (15.2)    (10.9)
MISCELLANEOUS                (3.9)     (3.2)      0.5
- -----------------------------------------------------
     INCOME BEFORE TAXES   $ 88.2      80.2      74.3
=====================================================
</TABLE>


30
<PAGE>   25


     A reconciliation of identifiable assets shown above to the total assets
included in the consolidated balance sheets follows:
<TABLE>
<CAPTION>

(dollars in millions)        1996      1995      1994
- -----------------------------------------------------
<S>                        <C>        <C>       <C>  
TOTAL IDENTIFIABLE ASSETS  $776.8     799.8     722.4
INVESTMENTS IN AFFILIATED
   COMPANIES                  7.1       7.6       8.9
CORPORATE ASSETS             86.6      68.5      70.1
- -----------------------------------------------------
     TOTAL ASSETS          $870.5     875.9     801.4
=====================================================
</TABLE>

       Geographic operating data follows:
<TABLE>
<CAPTION>
(dollars in millions)
- -------------------------------------------------------
              United
          States and             Latin  Asia-
              Canada  Europe   America Pacific    Total
- -------------------------------------------------------
<S>           <C>      <C>        <C>     <C>   <C>    
NET SALES
1996          $733.9   439.7      97.1    85.0  1,355.7
1995           658.1   483.5      88.3    93.1  1,323.0
1994           602.0   399.3      93.2    99.7  1,194.2
                                                       
OPERATING                                              
   PROFIT                                              
1996          $ 59.9    37.0       7.9     5.4    110.2
1995            46.5    39.2       5.3     7.7     98.7
1994            35.6    30.3      12.4     9.8     88.1
                                                       
IDENTIFIABLE                                           
   ASSETS                                              
1996          $404.4   258.7      52.4    61.3    776.8
1995           423.5   271.9      40.5    63.9    799.8
1994           348.7   260.6      47.1    66.0    722.4
- -------------------------------------------------------
</TABLE>

     Transfers between geographic areas are immaterial. Identifiable assets are
those used in the operation of each geographic area.

     The Company's international operations may be affected by exchange
controls, currency fluctuations, and laws or policies of particular countries,
as well as by laws and policies of the United States affecting foreign trade and
investment. Because of the diversity of Ferro's international operations, the
Company does not consider that its international business, as a whole, is
exposed to significant political or economic risks which are disproportionate to
ordinary risks of doing business, whether domestic or international.

12. FINANCIAL INSTRUMENTS

     It is the Company's hedging policy to neutralize or mitigate the
potentially negative effects of currency movements and raw material prices. The
Company's use of derivative financial instruments is limited to the hedging of
underlying exposures. The Company does not engage in speculative transactions
for trading purposes.

     The Company uses forward exchange contracts and currency options to hedge
its exposure to foreign currency fluctuations. Several of the Company's foreign
subsidiaries enter into forward contracts to protect against the risk of
increased cost of non-local currency denominated raw materials. The most
prevalent transactions involve the purchase of U.S. dollars against Dutch
guilders and Spanish pesetas. The maturity of the hedges is consistent with the
underlying exposure, generally not beyond one year. At December 31, 1996, the
market value of such forward contracts was $15.1 million, compared with a
contract value of $15.0 million.

     The Company enters into foreign currency options to protect the U.S. dollar
value of profits generated by certain European operations. Such activity
involves the purchase of put options for the Dutch guilder, Spanish peseta and
French franc against the U.S. dollar. The maturity of the options is generally
under one year. At December 31, 1996, the face value or notional amount of all
outstanding currency options was $17.5 million. If liquidated at year-end 1996,
these options would have produced a cash amount of $589,900 versus an
unamortized cost of $302,000.

     In addition to hedging foreign exchange risk, the Company also purchases
call options to hedge certain base metals raw materials against future increases
in price. At December 31, 1996, there were no base metal call options
outstanding.

     All forward contract, option and hedging activity is executed with major
reputable multinational financial institutions. Accordingly, the Company does
not anticipate counterparty default and believes that such risk is immaterial.

13. LEASE COMMITMENT

     In 1995, in conjunction with the Synthetic Products Company acquisition,
the Company entered into a five-year operating lease agreement for certain land,
buildings, machinery and equipment. The Company has the option to purchase the
assets at the end of the lease term for a price of $22.2 million. In the event
the Company chooses not to exercise this option, the Company is obligated to
pay, or is entitled to receive from the lessor, the difference between the net
sales proceeds and the outstanding lease balance.

     Rentals are based on floating rates, and the total annual lease payments,
based on the amount outstanding as of December 31, 1996, are estimated to be at
$1.6 million.


                                                                              31
<PAGE>   26

SELECTED FINANCIAL DATA
Ferro Corporation and subsidiaries
<TABLE>
<CAPTION>

Years ended December 31, 1986 through 1996
(Dollars in thousands except per share data
and sales per employee data)                      1996            1995            1994            1993            1992 
- -----------------------------------------------------------------------------------------------------------------------
<S>                                        <C>               <C>             <C>             <C>             <C>       
OPERATING RESULTS (A)
   Net sales                               $ 1,355,685       1,322,954       1,194,247       1,065,748       1,097,793 
   Income before taxes and
     cumulative effect of changes
     in accounting principles                   88,207          80,159          74,306          89,289          97,689 
   Income taxes                                 33,621          30,905          26,912          31,784          38,861 
   Net income                                   54,586          49,254          47,394          36,955          58,828 
   Income as a percent of sales before
     cumulative effect of changes in
     accounting principles                         4.0%            3.7%            4.0%            5.4%            5.4%

RETURN ON AVERAGE SHAREHOLDERS' EQUITY            14.2%           13.2%           13.1%           16.3%           18.1%

Per common share data (A,B)
   Average shares outstanding               26,550,962      27,782,823      28,735,898      29,472,201      29,314,494 
   Primary earnings                        $      1.92            1.64            1.52            1.13            1.90 
   Fully diluted earnings                         1.82            1.56            1.45            1.09            1.77 
   Cash dividends                                  .58             .54             .54             .51             .45 
   Book value                                    14.99           14.23           13.18           12.32           11.92 

FINANCIAL CONDITION AT YEAR-END
   Current assets                          $   416,522         433,530         415,415         411,253         414,927 
   Current liabilities                         252,333         258,472         228,336         198,958         205,043 
- -----------------------------------------------------------------------------------------------------------------------
     Working capital                           164,189         175,058         187,079         212,295         209,884 
- -----------------------------------------------------------------------------------------------------------------------
   Plant and equipment                         683,129         653,352         601,594         538,188         497,561 
   Accumulated depreciation
     and amortization                          375,746         364,064         313,005         280,367         269,998 
- -----------------------------------------------------------------------------------------------------------------------
     Net plant and equipment                   307,383         307,288         288,589         257,821         227,563 
- -----------------------------------------------------------------------------------------------------------------------
   Other assets                                146,563         136,294          97,372          98,820          54,055 
   Total assets                                870,468         872,112         801,376         767,894         696,545 
   Long-term liabilities                       105,308         104,910          77,611          79,349          53,210 
   ESOP loan guarantee                          22,592          30,470          37,503          44,076          50,897 
   Deferred income taxes                        23,391          21,380          17,309          14,884          10,918 
   Postretirement liabilities                   44,846          43,570          42,076          40,096              -- 
   Other non-current liabilities                37,794          36,160          31,797          31,734          31,504 
   Shareholders' equity                        384,204         382,150         366,744         358,797         344,973 

PLANT AND EQUIPMENT
   Capital expenditures and
     acquisitions                               50,592          60,733          63,404          75,037          48,761 
   Depreciation                                 42,283          40,233          37,076          33,812          33,451 

EMPLOYEES
   Number (year-end)                             6,912           6,914           6,817           6,627           6,535 
   Sales per employee                      $   196,135         191,344         175,187         160,820         167,990 
======================================================================================================================
</TABLE>


32
<PAGE>   27






<TABLE>
<CAPTION>
      1991            1990            1989            1988            1987             1986 
 ------------------------------------------------------------------------------------------ 
                                                                                            
<S>              <C>             <C>             <C>               <C>              <C>     
 1,056,940       1,124,833       1,083,573       1,008,990         871,008          725,241 
                                                                                            
                                                                                            
    20,349          43,509          83,764          88,436          61,023           45,482 
    15,532          24,090          34,016          41,816          29,336           21,400 
     4,817          19,419          49,748          46,620          31,687           24,082 
                                                                                            
                                                                                            
       0.5%            1.7%            4.6%            4.6%            3.6%             3.3%
                                                                                            
       1.6%            6.4%           16.8%           16.8%           13.1%            11.5%
                                                                                            
                                                                                            
28,821,380      29,064,517      30,972,625      30,884,797      31,043,830       30,599,257 
       .06             .55            1.53            1.51            1.02              .79 
       .06             .53            1.46              --              --               -- 
       .43             .43             .40             .31             .30              .27 
     10.67           10.77           10.20            9.53            8.46             7.27 
                                                                                            
                                                                                            
   405,740         386,704         408,692         356,972         325,835          271,643 
   212,575         221,155         210,059         194,171         174,577          131,605 
- -------------------------------------------------------------------------------------------
   193,165         165,549         198,633         162,801         151,258          140,038 
- -------------------------------------------------------------------------------------------
   511,605         519,044         446,290         399,785         359,223          316,770 
                                                                                            
   276,885         263,114         226,268         202,563         187,334          163,058 
- -------------------------------------------------------------------------------------------
   234,720         255,930         220,022         197,222         171,889          153,712 
- -------------------------------------------------------------------------------------------
    31,465          43,029          40,417          33,946          34,302           23,993 
   671,925         685,663         669,131         588,140         532,026          449,348 
    55,658          58,047          60,764          63,163          64,147           68,136 
    57,229          62,649          68,020              --              --               -- 
     9,444          21,088          19,860          20,622          22,035           17,347 
        --              --              --              --              --               -- 
    31,732          17,122          13,359          14,850          11,516            8,963 
   305,287         305,602         297,069         295,334         259,751          223,297 
                                                                                            
                                                                                            
                                                                                            
    39,005          61,408          53,471          53,753          37,339           23,839 
    32,686          30,389          27,574          24,696          21,883           18,926 
                                                                                            
                                                                                            
     7,266           8,205           8,045           8,374           8,100            7,721 
   145,460         137,090         134,690         120,490         107,530           93,930 
===========================================================================================
</TABLE>

(A)  Included in 1993 is a pre-tax restructuring charge of $3.0 million which on
     an after-tax basis is $1.8 million, or $0.06 per common share. Also
     included in 1993 is the cumulative effect of accounting changes of $20.6
     million which on an after-tax basis is $0.70 per common share. Included in
     1991 is a pre-tax restructuring charge of $45.3 million which on an
     after-tax basis is $31.7 million, or $1.11 per common share. A litigation
     charge of $12.0 million is included in 1990 which on an after-tax basis is
     $7.9 million, or $0.27 per common share. Excluding the charges in 1991 and
     1990, net income for 1991 would have been $36.5 million, or $1.17 per
     common share, and net income for 1990 would have been $27.3 million, or
     $0.82 per common share.

(B)  Primary earnings per common share are calculated on a weighted average of
     common and common equivalent shares. Net income per common share for 1988
     and prior periods is based on average shares outstanding during the year.
     Fully diluted earnings per share further reflect the potential dilution of
     the assumed conversion of the convertible preferred shares (issued in 1989)
     into common shares. Book value is based on outstanding common shares and
     net worth at the end of the year. Outstanding common shares and per share
     data are adjusted to reflect the 2-for-1 stock split in August 1987,
     3-for-2 stock split in August 1989 and 3-for-2 stock split in August
     1992.

                                                                              33
<PAGE>   28

QUARTERLY DATA (UNAUDITED)
Ferro Corporation and subsidiaries

(dollars in thousands except per share data)
<TABLE>
<CAPTION>

                                                                      Earnings per       
                                                                      common share       Dividends             Common 
                                                                      ---------------          per              stock 
                                 Net        Gross          Net                  Fully       common              price
             Quarter           sales       profit       income     Primary    diluted        share              range
- ----------------------------------------------------------------------------------------------------------------------
<C>                <C>     <C>             <C>          <C>            <C>        <C>         <C>      <C>        
1996               1       $ 348,184       85,259       13,151         .45        .43         .135     $28.375-22.875
                   2         344,715       84,507       14,315         .50        .47         .135      28.375-25.750
                   3         329,212       78,715       13,227         .47        .45         .155      27.375-25.500
                   4         333,574       83,803       13,893         .50        .47         .155      30.125-26.250
- ----------------------------------------------------------------------------------------------------------------------
               Total      $1,355,685      332,284       54,586        1.92       1.82         .580
======================================================================================================================
1995               1       $ 342,947       85,732       13,096         .43        .41         .135     $26.000-23.125
                   2         334,011       83,300       14,658         .49        .46         .135      30.625-24.500
                   3         310,841       69,988        9,825         .32        .31         .135      29.250-24.000
                   4         335,155       80,296       11,675         .40        .38         .135      25.000-21.375
- ----------------------------------------------------------------------------------------------------------------------
               Total      $1,322,954      319,316       49,254        1.64       1.56         .540
======================================================================================================================
</TABLE>

Primary earnings per common share are calculated using a weighted average of
common and common equivalent shares. 
The common stock of the Company is listed on the New York Stock Exchange. 
Ticker symbol: FOE 
At February 6, 1997, the Company had 3,108 holders of its common stock.


34


<PAGE>   1



                                                                    Exhibit 21

                              LIST OF SUBSIDIARIES

                                                      Sovereign power under
Name of Subsidiary*                                the laws of which organized
- -------------------------------------------------------------------------------

Ferro Industrial Products Ltd.                                         Canada
Ferro B.V.                                                    The Netherlands
  Ferro (Holland) B.V.                                        The Netherlands
  Ferro France S.a.R.L.                                                France
    Ferro Plastics S.A.                                                France
    Ferro Chemicals S.A.                                               France
  Ruhr-Pulverlack G.m.b.H.                                            Germany
  Ferro Plastics (Germany) G.m.b.H.                                   Germany
    Ferro (Deutschland) G.m.b.H.                                      Germany
  Ferro (Italia) S.R.L.                                                 Italy
  Ferro Industrias Quimicas S.A.                                     Portugal
  Ferro Toyo Co., Ltd. (60%)                        Taiwan, Republic of China
Ferro Enamel Espanola S.A.                                              Spain
  CTI Ceramica Tecnica Industrial S.A                                   Spain
Ege-Ferro Kimya A.S. (49.9%)                                           Turkey
Ferro (Great Britain) Ltd.                                     United Kingdom
Ferro Enamel Argentina S.A.I.C.y.M.                                 Argentina
Ferro Enamel do Brasil, I.C.L.                                         Brazil
Ferro Ecuatoriana S.A. (51%)                                          Ecuador
Ferro Mexicana S.A. de C.V.                                            Mexico
Ferro de Venezuela C.A. (49%)                                       Venezuela
Ferro Corporation (Australia) Pty. Ltd.                             Australia
  Fletcher Chemical Company, Ltd.                                   Australia
  Ferro Corporation New Zealand Pty. Ltd.                         New Zealand
Ferro Far East, Ltd.                                                Hong Kong
Ferro Industrial Products Limited (Taiwan)          Taiwan, Republic of China
Ferro (Thailand) Co., Ltd. (49%)                                     Thailand
Nissan Ferro Organic Chemical Co. Ltd. (51%)                            Japan
PT Ferro Mas Dinamika (55%)                                         Indonesia

- -------------------------------------------------------------------------------

*    Percentages in parentheses indicate Ferro's ownership.

     Ferro has a number of sales and warehousing subsidiaries throughout the
     world which are omitted from the foregoing list because they are considered
     in the aggregate or individually not to constitute a significant
     subsidiary.


<PAGE>   1


                                                                    Exhibit 23


                         CONSENT OF INDEPENDENT AUDITORS


The Board of Directors Ferro Corporation

We consent to incorporation by reference in the Registration Statements (File
Nos. 2-61407, 33-28520, and 33-45582) on Form S-8 and in the Registration
Statement (File Nos. 33-51284 and 33-63855) on Form S-3 of Ferro Corporation of
our report dated January 23, 1997 relating to the consolidated balance sheets of
Ferro Corporation and subsidiaries as of December 31, 1996 and 1995, and the
related consolidated statements of income, shareholders' equity, and cash flows
for each of the years in the three-year period ended December 31, 1996, which
report appears in the December 31, 1996 annual report on Form 10-K of Ferro
Corporation.






/s/ KPMG Peat Marwick LLP
KPMG Peat Marwick LLP
Cleveland, Ohio
March 21, 1997

<TABLE> <S> <C>

<ARTICLE> 5
<CIK> 0000035214
<NAME> FERRO CORPORATION
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                          14,026
<SECURITIES>                                         0
<RECEIVABLES>                                  214,131
<ALLOWANCES>                                         0
<INVENTORY>                                    149,343
<CURRENT-ASSETS>                               416,522
<PP&E>                                         683,129
<DEPRECIATION>                                 375,746
<TOTAL-ASSETS>                                 870,468
<CURRENT-LIABILITIES>                          252,333
<BONDS>                                        105,308
<COMMON>                                        31,549
                                0
                                          0
<OTHER-SE>                                     352,655
<TOTAL-LIABILITY-AND-EQUITY>                   870,468
<SALES>                                      1,355,685
<TOTAL-REVENUES>                             1,355,685
<CGS>                                        1,023,401
<TOTAL-COSTS>                                1,249,919
<OTHER-EXPENSES>                                17,559
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              13,031
<INCOME-PRETAX>                                 88,207
<INCOME-TAX>                                    33,621
<INCOME-CONTINUING>                             54,586
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    54,586
<EPS-PRIMARY>                                     1.92
<EPS-DILUTED>                                     1.82
        

</TABLE>


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