WPL HOLDINGS INC
8-K, 1996-01-17
ELECTRIC & OTHER SERVICES COMBINED
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             _______________________

                                    FORM 8-K


                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

                             _______________________


                  Date of Report
                  (Date of earliest
                  event reported):    January 17, 1996


                                 WPL Holdings, Inc.                  
             (Exact name of Registrant as specified in its charter)


     Wisconsin                       1-9894                    39-1380265    
   (State or other              (Commission File             (IRS Employer   
   jurisdiction of                   Number)              Identification No.)
   incorporation)


                222 West Washington Avenue, Madison, Wisconsin 53703      
          (Address of principal executive offices, including zip code)


                                 (608) 252-3311          
                         (Registrant's telephone number)

   <PAGE>
   Item 5.     Other Events.

          On January 17, 1996, WPL Holdings, Inc. issued a press release (a
   copy of which is attached as Exhibit (99) to this Current Report on Form
   8-K) announcing the sale of the operations of A&C Enercom Consultants,
   Inc., a second-tier subsidiary of WPL Holdings, Inc.

   Item 7.     Financial Statements and Exhibits.

          (a)  Not Applicable.

          (b)  Not Applicable. 

          (c)  Exhibits.  The following exhibit is being filed herewith:

               (99) WPL Holdings, Inc. Press Release, dated January 17, 1996.

   <PAGE>
                                   SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of
   1934, the Registrant has duly caused this report to be signed on its
   behalf by the undersigned thereunto duly authorized.



                                   WPL HOLDINGS, INC.



   Date:  January 17, 1996         By:  /s/ Edward M. Gleason                
                                        Edward M. Gleason
                                        Vice President, Treasurer and
                                           Corporate Secretary


   <PAGE>
                               WPL HOLDINGS, INC.

                            EXHIBIT INDEX TO FORM 8-K
                          Report Dated January 17, 1996


                             Exhibit

        (99)     WPL Holdings, Inc. Press Release, dated
                 January 17, 1996.



                                               For more information, contact 
                                           Edward M. Gleason at 608/252-3107.



   WPL Holdings Sells Energy Consulting Business

             MADISON, WIS., January 17, 1996--Heartland Development
   Corporation today announced the sale of the operations of A&C Enercom, a
   firm which provides energy and marketing consulting services to the
   utility industry.  The business was sold in a cash transaction.  A&C
   Enercom was acquired by Heartland Development Corporation in 1993.

             WPL Holdings, Inc., the parent company of Heartland Development
   Corporation, expects to recognize a one time net-of-tax loss on
   disposition of $11 million, or approximately 36 cents per share, in 1995. 
   The company intends to account for the disposition as discontinued
   operations in the year ended December 31, 1995.

             Annual revenues from discontinued operations are estimated at
   $26 million for 1995 and were $34.8 million and $33.3 million in 1994 and
   1993, respectively.  Operating losses related to this business are
   estimated to be 7 cents per share for the 12-months ended December 31,
   1995, and were 4 cents per share for the year ended December 31, 1994 and
   December 31, 1993, respectively

             WPL Holdings, Inc. is the Madison-based parent company of
   Wisconsin Power and Light Company and Heartland Development Corporation. 
   Consolidated revenues for WPL Holdings for the 1994 calendar year were
   $816.2 million.


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