WPL HOLDINGS INC
10-Q, 1996-05-15
ELECTRIC & OTHER SERVICES COMBINED
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                        SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549

                                   FORM  10-Q


               QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
        X      THE SECURITIES EXCHANGE ACT OF 1934
      ------
               For the quarterly period ended  March 31, 1996
      
               TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
      ------   THE SECURITIES EXCHANGE ACT OF 1934

               For the transition period from ____________ to ____________

   Commission file number  1-9894 

                               WPL HOLDINGS, INC. 
             (Exact name of registrant as specified in its charter)

         Wisconsin                                      39-1380265      
   (State or other jurisdiction           (I.R.S. Employer Identification
   of incorporation or organization)                       Number)

   222 West Washington Avenue, Madison, Wisconsin         53703
   (Address of principal executive offices)             (Zip Code)

             Registrant's telephone number, including area code  
             608-252-3311 

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.

                               YES   X         NO
                                  --------           --------         

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date.
                        
         Common Stock Outstanding at March 31, 1996:  30,773,588 shares

   <PAGE>
                                    CONTENTS

                                                                         PAGE
   PART I.   Financial Information:

             Consolidated Financial Statements of WPL Holdings, Inc.

             Consolidated Balance Sheets as of March 31, 1996
              and 1995 and December 31, 1995 . . . . . . . . . . . . . .  2,3

             Consolidated Statements of Income for the Three and Twelve 
              Months Ended March 31, 1996 and 1995 . . . . . . . . . . . .  4

             Consolidated Statements of Cash Flows for the Three and
              Twelve Months Ended March 31, 1996 and 1995  . . . . . . . .  5

             Notes to Consolidated Financial Statements  . . . . . . . . .  6

             Management's Discussion and Analysis of Financial
              Condition and Results of Operations  . . . . . . . . . . . .  7

   PART II.  Other Information . . . . . . . . . . . . . . . . . . . . . . 16

             Signatures  . . . . . . . . . . . . . . . . . . . . . . . . . 17

             Exhibit Index . . . . . . . . . . . . . . . . . . . . . . . . 18

   <PAGE>
                      WPL HOLDINGS, INC. AND SUBSIDIARIES 
                          Consolidated Balance Sheets 
    

                                   March 31,    March 31,    December 31,
                                     1996          1995          1995 
                                          (Thousands of Dollars)

   ASSETS 
   UTILITY PLANT: 
     Plant in service-- 
       Electric..............     $ 1,674,322  $  1,627,437   $  1,666,134 
       Gas...................         218,973       207,581        217,678 
       Water.................          23,072        21,929         22,518 
       Common................         140,504       126,434        136,943 
                                    ---------   -----------     ----------
                                    2,056,871     1,983,381      2,043,273 
     Less: Accumulated
       provision for
       depreciation..........         908,603       834,837        887,562 
                                     --------      --------     ----------
                                    1,148,268     1,148,544      1,155,711 

     Construction work in
       progress..............          42,848        28,268         36,996 
     Nuclear fuel, net.......          14,976        17,605         18,867 
                                     --------      --------     ----------
       Total utility plant...       1,206,092     1,194,417      1,211,574 
                                     --------      --------     ----------
   OTHER PROPERTY AND EQUIPMENT:                           
      Other property and
       equipment.............         158,258       149,464        171,211 
      Less:  Accumulated
       provision for
       depreciation..........          22,133        23,739         26,442 
                                     --------      --------     ----------
                                      136,125       125,725        144,769 
                                     --------      --------     ----------
   INVESTMENTS:
       Nuclear decommissioning
         trust funds.........          82,523        63,480         73,357 
       Other investments.....          11,975        12,125         12,105 
                                     --------      --------     ----------
                                       94,498        75,605         85,462 
                                     --------      --------     ----------    

   CURRENT ASSETS:   
     Cash and equivalents....           7,935        11,194         11,386 
     Accounts receivable less
      allowance for doubtful
      accounts of $1,482, $1,621
      and $1,735, respective.          81,797        71,755         94,648 
     Fossil fuel, at average 
      cost...................          12,285        12,061         14,625 
     Materials and supplies,
      at average cost........          20,904        23,487         20,723 
     Gas in storage, at average
      cost...................           1,048         1,944          6,319 
     Prepayments and other...          23,115        22,457         27,987 
                                     --------      --------     ----------
       Total current assets..         147,084       142,898        175,688 
                                     --------      --------     ----------

   Restricted cash...........           8,079         5,893          3,266 
   OTHER ASSETS:                             
        Regulatory assets....         169,075       156,834        171,699 
        Deferred charges and
         other...............          77,721        88,767         79,956 
                                     --------      --------     ----------
             Total other assets       246,796       245,601        251,655 

   TOTAL ASSETS...............    $ 1,838,674    $1,790,139    $ 1,872,414 
                                    =========     =========     ==========

   CAPITALIZATION AND
    LIABILITIES 
     Common stock, $.01 par
      value, authorized--
      100,000,000 shares;
      issued and outstanding
      -- 30,773,588 shares...     $       308    $      308    $       308 
     Premium on capital stock
      & capital surplus......         305,173       305,364        305,223 
     Reinvested earnings.....         308,147       296,314        291,939 
                                     --------      --------       --------
          Total common equity         613,628       601,986        597,470 
                                                           
   PREFERRED STOCK NOT
    MANDATORILY REDEEMABLE:             
     Cumulative, without par
      value, authorized 3,750,000
      maximum aggregate stated
      value $150,000,000;
        Cumulative, without par
         value, $100 stated
         value; 449,765 shares
         outstanding.........          44,977        44,977         44,977 
     Cumulative, without par
       value, $25 stated
       value; 559,630 shares
       outstanding...........          14,986        14,986         14,986 
                                     --------      --------     ----------
      Total preferred stock..          59,963        59,963         59,963 
   LONG TERM DEBT, NET.......         428,347       447,555        430,362 
                                     --------      --------     ----------
       Total capitalization..       1,101,938     1,109,504      1,087,795 
                                     --------      --------     ----------

   CURRENT LIABILITIES: 
     Current maturities of
       long-term debt........           1,406         1,328          3,397 
     Variable rate demand
       bonds.................          56,975        56,975         56,975 
     Short-term debt.........          57,896        32,063        109,525 
     Accounts payable........          80,256        70,781         94,898 
     Accrued payroll and
       vacation..............          13,207        16,051         14,299 
     Accrued taxes...........          24,103        17,418          6,483 
     Accrued interest........           5,284         7,169          9,214 
     Other...................          36,171        23,654         26,783 
                                     --------      --------     ----------
       Total current
        liabilities..........         275,298       225,439        321,574 
                                     --------      --------     ----------
                                                               
   OTHER LIABILITIES AND
    CREDITS:                          
     Accumulated deferred
      income taxes..........          245,153       228,328        241,150 
     Accumulated deferred
      investment tax credits           38,364        40,279         38,842 
     Accrued environmental
      remediation costs.....           76,763        79,267         76,852 
     Other..................          101,158       107,322        106,201 
                                     --------      --------     ----------
       Total other liabilities
         and credits........          461,438       455,196        463,045 
                                     --------      --------     ----------

   TOTAL CAPITALIZATION AND
    LIABILITIES.................. $ 1,838,674    $1,790,139    $ 1,872,414 
                                    =========     =========      =========

   The accompanying notes are an integral part of the consolidated financial
   statements. 

   <PAGE>
                      WPL HOLDINGS, INC. AND SUBSIDIARIES 
                       Consolidated Statements of Income 
    
    
    
                                  Three Months Ended    Twelve Months Ended 
                                      March 31,              March 31, 
                                  1996         1995      1996        1995
                          (In Thousands of Dollars Except for Per Share Data)
    
    
   OPERATING REVENUES: 
     Electric..............  $  148,500   $  131,151  $ 563,672  $  525,701 
     Gas...................      71,741       55,207    155,703     142,061 
     Fees, rents and other.      40,636       29,516    132,883     116,806 
                               --------     --------   --------    --------
                                260,877      215,874    852,258     784,568 
                               --------     --------   --------    --------

   OPERATING EXPENSES:    
     Electric production
       fuels...............      28,604       29,713    115,380     120,896 
     Purchased power.......      15,344        7,148     52,210      35,574 
     Purchased gas.........      45,364       33,882     95,483      91,137 
     Other operation.......      76,565       59,991    267,371     251,528 
     Maintenance...........       8,551        9,832     40,762      41,687 
     Depreciation and
      amortization.........      23,116       21,284     88,151      80,433 
     Taxes other than
      income...............       9,171        9,323     34,036      34,127 
                               --------     --------   --------    --------
                                206,715      171,173    693,393     655,382 
                               --------     --------   --------    --------

   OPERATING INCOME........      54,162       44,701    158,865     129,186 
                               --------     --------   --------    --------   
                                                                           
   INTEREST EXPENSE AND OTHER:                                                
     Interest on debt......       8,921       10,247     42,233      38,458 

     Allowance for funds used
       during construction
       (credit)............        (776)        (361)    (2,503)     (3,761) 
     Other (income) and
       deductions, net.....      (3,950)         (35)    (7,018)     (2,823) 
                               --------     --------   --------    --------
                                  4,195        9,851     32,712      31,874 

   INCOME FROM CONTINUING
    OPERATIONS BEFORE INCOME
    TAXES..................      49,967       34,850    126,153      97,312 
                               --------     --------  ---------    --------
   INCOME TAXES:                                           
     Current...............      17,560       12,721     32,147      25,610 
     Deferred..............         377        1,721      9,372      10,261 
     Amortization of
       investment tax
       credits.............        (478)        (479)    (1,915)     (1,928) 
                               --------     --------   --------    --------
                                 17,459       13,963     39,604      33,943 

   PREFERRED STOCK
    DIVIDENDS OF SUBSIDIARY         828          828      3,310       3,310 
                               --------     --------  ---------    --------
   INCOME FROM CONTINUING
    OPERATIONS.............      31,680       20,059     83,239      60,059 
                               --------     --------  ---------    --------
   DISCONTINUED OPERATIONS:
     Loss from operations of
      discontinued subsidiary,
      net of applicable tax
      benefits of $0, $267,
      $1,184 and $869,
      respectively                 -             406      1,806      1,525 
     Loss on disposal of
      subsidiary, net of
      applicable taxes of
      $0, $0, $3,271, and
      $0, respectively             -              -      10,974         - 
                               --------     --------   --------    --------
                                   -             406     12,780      1,525 
                               --------     --------   --------    --------
   NET INCOME............... $   31,680   $   19,653  $  70,459  $  58,534 
                               ========    =========   ========   ========

   EARNINGS PER SHARE: 
      Income from continuing
       operations...........      $1.03        $0.65      $2.70      $1.95 
      Discontinued
       operations...........       0.00        (0.01)     (0.42)     (0.05) 
                               --------     --------   --------    -------
      Net income............      $1.03        $0.64      $2.28      $1.90 
                               ========     ========   ========    =======
   CASH DIVIDENDS PER
    SHARE OF COMMON STOCK...  $  0.4925   $    0.485  $   1.948   $  1.925 
                               ========     ========   ========    =======
   WEIGHTED AVERAGE
    COMMON SHARES
    OUTSTANDING.............     30,774       30,774     30,774     30,774 
                               ========     ========   ========    =======


   The accompanying notes are an integral part of the consolidated financial
   statements. 

   <PAGE>
                              WPL HOLDINGS, INC.
                     CONSOLIDATED STATEMENT OF CASH FLOWS




                                Three Months Ended     Twelve Months Ended
                                     March 31,              March 31,

                                 1996        1995        1996       1995

                                         (Thousands of Dollars)
    Cash flows from (used
      for) operating
      activities:

      Net income  . . . . .      $31,680     $19,653    $70,459    $58,534

      Adjustments to
       reconcile net income
       to net cash from
       operating
       activities:

       Depreciation and
         amortization . . .       23,116      21,284     88,151     80,433
       Deferred income
         taxes and
         investment tax
         credits  . . . . .         (101)      1,242      7,457      8,333
       Amortization of
         nuclear fuel . . .        2,169       2,208      7,748      7,090
       Allowance for equity
         funds used during
         construction . . .         (530)       (271)    (1,684)    (2,831)
       (Gain) loss on sale
         of subsidiary  . .       (3,249)        ---      7,725        ---
      Changes in assets and
       liabilities:
       Accounts receivable
         and unbilled
         revenues . . . . .       13,172        (290)    (9,721)   (16,087)
       Production fuels,
         materials, and
         supplies . . . . .        2,159       1,894      2,359        324
       Gas in storage   . .        5,271       6,031        896        (98)
       Prepayments and
         other  . . . . . .        4,871       7,823       (659)    (1,045)
       Accounts payable and
         accruals . . . . .      (19,663)     (8,107)    8,858       1,788
       Accrued taxes  . . .       17,620      11,024      6,684      4,929
       Other, net   . . . .       (2,352)     23,248    (14,176)    46,534
                                 -------      ------    -------    -------
         Net cash from
           operating
           activities . . .       74,163      85,739    174,097    187,904
                                 -------     -------    -------    -------
    Cash flows from (used
      for) financing
      activities:

      Long-term debt
       maturities,
       redemptions and
       sinking fund
       requirements   . . .       (4,021)     (2,074)    (1,191)    23,488
      Net change in short
       term debt  . . . . .      (51,629)    (32,438)    25,833     (8,891)

      Retirement of first
       mortgage bonds   . .          ---         ---    (18,000)       ---

      Common stock cash
       dividends, less
       dividends reinvested      (15,156)    (14,925)   (59,932)   (53,491)
      Other, net  . . . . .          111        (540)     1,592     (1,647)
                                 -------    --------   --------   --------
         Net cash (used for)
           financing
           activities . . .      (70,695)    (49,977)   (51,698)   (40,541)
                                 -------   ---------    -------   --------
    Cash flows from (used
      for) investing
      activities:
 
      Additions to utility
       plant, excluding
       AFUDC  . . . . . . .      (22,253)    (17,089)   (99,021)  (123,286)
      Allowance for borrowed
       funds used during
       construction   . . .         (248)        (90)      (821)      (930)
      Dedicated
       decommissioning
       funding  . . . . . .       (9,166)    (11,689)   (19,043)   (11,939)
      Proceeds from sale of
       subsidiaries . . . .       22,130         ---     22,130        ---
      Purchase of other
       property and
       equipment  . . . . .         (325)     (3,812)   (18,052)    (9,399)
      Other, net  . . . . .        2,943         839    (10,851)       250
                                  ------     -------   --------    -------

         Net cash (used for)
           investing
           activities . . .       (6,919)    (31,841)  (125,658)  (145,304)
                                 -------    --------   --------   --------
    Net increase (decrease)
      in cash and
      equivalents . . . . .       (3,451)      3,921     (3,259)     2,059

    Cash and equivalents at
      beginning of period .       11,386       7,273     11,194      9,135
                                --------    --------   --------   --------
    Cash and equivalents at
      end of period . . . .       $7,935     $11,194     $7,935    $11,194
                                ========     =======  =========    =======

    Supplemental disclosures
      of cash flow
      information:

    Cash paid during the
      period for:

      Interest on debt  . .      $12,088      $9,702    $42,370    $34,719
      Preferred stock
       dividends of
       subsidiary   . . . .         $828        $828     $3,310     $3,310
      Income taxes  . . . .       $4,305      $1,864    $31,940    $23,021

    Noncash financing
      activities:

      Dividends reinvested        $  ---      $  ---     $  ---     $5,832


    The accompanying notes are an integral part of the consolidated
    financial statements.

   <PAGE>
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


   1.        The consolidated financial statements included herein have been
         prepared by WPL Holdings, Inc.  (the "Company"), without audit,
         pursuant to the rules and regulations of the Securities and Exchange
         Commission.  Accordingly, certain information and footnote
         disclosures normally included in financial statements prepared in
         accordance with generally accepted accounting principles have been
         condensed or omitted.  The consolidated financial statements include
         the Company and its wholly owned consolidated subsidiaries including
         Wisconsin Power and Light Company (WP&L). These financial statements
         should be read in conjunction with the financial statements and the
         notes thereto included in the Company's latest Annual Report on Form
         10-K.

             In the opinion of management, all adjustments, consisting only
         of normal recurring adjustments, necessary for a fair presentation
         of (a) the consolidated results of operations for the three and
         twelve month  periods ended March 31, 1996 and 1995, (b) the
         consolidated financial position at March 31, 1996 and 1995 and
         December 31, 1995, and (c) the consolidated statement of cash flows
         for the three and twelve month periods ended March 31, 1996 and 1995
         have been made.

   2.        In anticipation of an expected offering of $60 million of long-
         term debt securities in 1996, the Company entered into an interest
         rate forward contract in 1995.  As a result of favorable cash flow
         during the first quarter of 1996, the Company now anticipates that
         it will defer its offering of long-term debt securities until 1997,
         and has consequently closed its interest rate forward contract
         position.  The gain realized on closing this position will be
         deferred and recognized as an adjustment to interest expense over
         the life of the long-term debt securities expected to be issued in
         1997. 

   3.        During the first quarter of 1996, the Financial Accounting
         Standards Board issued an Exposure Draft on Accounting for
         Liabilities Related to Closure and Removal of Long-Lived Assets
         which deals with, among other issues, the accounting for
         decommissioning costs.  If current electric utility industry
         accounting practices for such decommissioning are changed:  (1)
         annual provisions for decommissioning could increase, (2) the
         estimated cost for decommissioning could be recorded as a liability
         rather than as accumulated depreciation, with recognition of an
         increase in the recorded amount of nuclear plant, and (3) trust fund
         income from the external decommissioning trusts could be reported as
         investment income rather than as a reduction to decommissioning
         expense. Given the preliminary nature of the process, the Company
         cannot currently determine what impact, if any, this process may
         have on the Company's financial condition or results of operations.


   <PAGE>
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


   THREE MONTHS ENDED MARCH 31, 1996 VS. MARCH 31, 1995:

   OVERVIEW

        The Company reported consolidated first quarter net income from
   continuing operations of $31.7 million or $1.03 per share compared to
   $20.1 million or 65 cents per share for the same period in 1995. The
   increase in earnings primarily reflects the operation  of the Company's
   utility subsidiary, WP&L. Weather-driven  sales growth, increased sales to
   other utilities, and continued customer growth  contributed to higher
   electric and gas margins as compared with the first quarter of last year. 

        Electric margin increased by $10.3 million  due to increased sales
   and lower aggregate costs per kWh.  Gas margins increased $5.1 million as
   a result of higher sales.  In addition, other operation and maintenance
   expenses at the utility declined during the first quarter due to lower
   steam plant maintenance costs. Partially offsetting these items was an
   increase in depreciation and amortization expense. 

        Heartland Development Corporation, ("HDC"), parent company of the
   Company's non-regulated operations, reported income from continuing
   operations of $0.1 million for the first quarter of 1996 compared with a
   loss from continuing operations of $0.4 million for the same period in
   1995. The higher earnings in 1996 are the result of the gain from the sale
   of an HDC real estate investment, Heartland Retirement Services ("HRS"),
   during the first quarter of 1996. The gain, however, was largely offset by
   losses on gas and electric marketing transactions incurred by the energy
   services subsidiary.  

   <TABLE>
   Electric Operations
   <CAPTION>
                           Revenues
                           and Costs            %                 kWhs Sold              %           Customers at          %
                        (In Thousands)       Change            (In Thousands)          Change       End of Quarter      Change
                           1996       1995                        1996          1995                  1996        1995

   <S>                  <C>        <C>           <C>         <C>           <C>              <C>    <C>         <C>           <C>
   Residential and      
    Farm                $55,651    $51,890          7%         833,669       769,610         8%    332,335     325,971        2%
   Industrial            34,112     31,555          8%         931,586       883,174         5%        809         776        4%
   Commercial            26,399     24,290          9%         447,966       421,040         6%     45,035      44,035        2%
   Wholesale and
    Class A              30,911     21,739         42%       1,192,342       685,138        74%         88          81        9%
   Other                  1,427      1,677       (30%)          14,680        13,247        11%      1,717       1,496       15%
                        -------    -------                     -------        ------               -------     -------
        Total           148,500    131,151         13%       3,420,243     2,772,209        23%    379,984     372,359        2%
                        -------    -------                   =========     =========       ====    =======     =======       ===
   Electric
    Production
    Fuels                28,604     29,713        (6%)                
   Purchased Power       15,344      7,148        115%                
                       --------    -------

   Margin              $104,552    $94,290         11%
                       ========    =======        ====

   </TABLE>

        Electric revenues increased $17.3 million, or 13 percent, as compared
   to the first quarter of 1995. The increase was the result of a 23 percent
   increase in kWh sales primarily due to colder winter weather in 1996.

        Electric margin increased $10.3 million, or 11 percent, during the
   first quarter of 1996 compared to the first quarter of 1995  primarily due
   to higher sales (as discussed above) combined with lower production fuels
   expense and the availability of competitively priced purchased power to
   supplement internal generation. The decrease in production fuel costs was
   the result of slightly lower coal and transportation costs.

   <TABLE>
   Gas Operations
   <CAPTION>

                        Revenues                       Therms Sold
                        and Costs          %         (In Thousands)         %        Customers at         %
                     (In Thousands)      Change                          Change     End of Quarter     Change
                       1996      1995                  1996       1995                1996      1995

   <S>               <C>       <C>           <C>     <C>        <C>         <C>     <C>       <C>          <C>
   Residential
    and Farm         $39,434   $28,866        37%     65,866     54,950       20%   130,555   126,098       4%
   Firm               21,787    15,777        38%     44,863     38,481       17%    16,198    15,689       3%
   Interruptible       1,064     1,171       (9)%      2,968      4,160     (29)%       288       237      22%
   Transport. and
    Other              9,456     9,393         1%     65,417     53,963       21%       161       153       5%
                      ------    ------                ------    -------             -------   -------
        Total         71,741    55,207        30%    179,114    151,554       18%   147,202   142,177       4%
                      ------    ------               =======    =======       ===   =======   =======      ===
                                
   Purchased Gas      45,364    33,882        34%
                      ------    ------       ----
   Margin             26,377    21,325        24%
                      ======    ======      =====
   </TABLE>

        Gas revenues increased $16.5 million, or 30 percent, in the first
   quarter of 1996 as compared to 1995. The higher revenues were the result
   of an 18 percent rise in therm sales primarily due to colder weather in
   the first quarter and residential and firm customer growth. The higher
   sales volumes as well as favorable management of gas supply costs resulted
   in a $5.1 million, or 24 percent, increase in gas margin. 

        With the elimination of the purchased gas adjustment clause, the
   fluctuations in the commodity cost of gas above or below a prescribed
   commodity price index will increase or decrease WP&L's margin on gas
   sales. Both benefits and exposures are subject to customer sharing
   provisions. WP&L's share is capped at $1.1 million, pre-tax. For the first
   quarter of 1996 the gas incentive program resulted in additional pre-tax
   savings of $1 million  compared with $0.3 million for the same period in
   1995.  

   Fees, Rents and Other Revenues

        Fees, rents and other revenues primarily reflect sales and revenues
   of the Company's non-regulated subsidiaries, consolidated under HDC, as
   adjusted for discontinued operations.

        The increase in fees, rents and other revenues is primarily due to
   higher energy marketing revenues of $15.5 million due to an increase in
   power marketing activity at the energy marketing company which was offset
   somewhat by lower revenues of $3.3 million in the environmental and
   engineering business.

        In addition to the revenues of the non-regulated businesses, fees,
   rents and other revenues also include revenue from the water utility
   operations of WP&L. These revenues represent $1 million for the three
   months ended March 31, 1996 and 1995.  

   Other Operation  and Maintenance Expense

        The increase in other operation and maintenance expenses is primarily
   due to the increased activity in the energy marketing business. The energy
   marketing business had only a small group of gas customers in the first
   quarter of 1995 and the  first electric transaction was not made until
   June 1995. In addition, losses were incurred in gas and electric marketing
   transactions in the energy services subsidiary.
    
   Depreciation and Amortization 

        Depreciation and amortization expense increased as a result  of
   increased  property additions, amortization of contributions in aid of
   construction ( a reduction of expense) during the first quarter of last
   year and higher income on the decommissioning funds.

   Other (Income) and Deductions, Net

        Other (Income) and deductions, net decreased due to the pre-tax gain
   on the sale of HRS of $3.3 million. 

   Income Taxes

        Income taxes increased between first quarters consistent with  higher
   taxable income.

   TWELVE MONTHS ENDED MARCH 31, 1996 VS. MARCH 31, 1995:

   OVERVIEW

        The Company reported consolidated net income from continuing
   operations of $83.2 million or $2.70 per share through March 31, 1996, as
   compared to $60.1 million or $1.95 per share for the same period in 1995. 
   Earnings for the twelve month period ended March 31, 1995 were reduced by
   25 cents per share due to early retirement and severance programs offered
   during this period.  Earnings per share for the 12 month periods ending
   March 31, 1996 and March 31, 1995 were $2.28 and $1.90, respectively,
   reflecting the impact of the discontinued operation of A& C Enercom
   Consultants, Inc. The increase in earnings primarily reflects the
   operations of the Company's utility subsidiary, WP&L. Weather-driven 
   sales growth along with continued customer growth in the service territory
   contributed to increased electric and gas margins as compared with the
   twelve months ended March 31, 1995. 

        Electric margin increased by $26.9 million from increased sales and
   lower costs per kWh for both electric production fuels and purchased
   power. Gas margins increased $9.3 million as a result of increased therm
   sales and reduced gas cost per therm. In addition, other operation and
   maintenance expenses at the utility decreased primarily due to higher
   early retirement and severance expenses associated with the Company's
   reengineering efforts during the twelve month period ended March 31, 1995.
     
        Partially offsetting these items  was a $7.7 million increase in
   depreciation and amortization expense resulting from higher
   decommissioning related expenses and property additions.     
     
        HDC reported a loss from continuing operations of $1.0 million for
   the twelve months ended March 31, 1996 compared with a loss from
   continuing operations of $0.3 million  for the same period in 1995. The
   increased loss is due to higher interest expense and new business
   development costs combined with  the incurrence by the energy marketing
   businesses of reduced volumes in the electric and gas trading markets.
   These losses were partially offset with the gain on the sale of an HDC
   real estate investment, Heartland Retirement Services ("HRS"), during the
   first quarter of 1996. During the fourth quarter of 1995, a $13.2 million
   loss on discontinued operations resulted from the sale of A&C Enercom
   Consultants, Inc. which is discussed in the "Discontinued Operations"
   section of the MD&A.

   <TABLE>
   Electric Operations
   <CAPTION>

                                  Revenues
                                  and Cost   %            kWh Sold             %          Customers at           %
                            (In Thousands) Change      (In Thousands)        Change      End of Quarter       Change
                        1996        1995                1996         1995                  1996        1995

   <S>                <C>         <C>         <C>     <C>         <C>            <C>      <C>        <C>            <C>
   Residential                                                                            
    and Farm          $203,611    $191,577     6%     3,001,882   2,759,640       9%      332,335    325,971         2%
   Industrial          143,118     139,830     2%     3,920,932   3,781,084       4%          809        776         4%
   Commercial          104,238     100,122     4%     1,800,332   1,681,405       7%       45,035     44,035         2%
   Wholesale and
    Class A            106,522      85,778    24%     3,616,589   2,553,141      42%           88         81         9%
   Other                 6,183       8,394  (26)%        55,474      50,982       9%        1,717      1,496        15%
                       -------     -------           ----------  ----------                ------    -------
        Total          563,672     525,701     7%    12,395,209  10,826,252      14%      379,984    372,359         2%
                       -------     -------           ==========  ==========     ====      =======    =======        ===
   Electric 
    production
    fuels              115,380     120,896   (5)%

   Purchased
    Power               52,210      35,574    47%              
                        ------     -------

   Margin             $396,082    $369,231     7%
                      ========     =======    ===
   </TABLE>


        Electric revenues increased $38.0 million, or 7 percent, as compared
   to the twelve months ended March 31, 1995. The increase was the result of
   a 14 percent increase in kWh sales primarily due to colder winter weather
   in 1996, higher sales to other utilities and customer growth. 

        Electric margin increased $26.9 million, or 7 percent, during the
   twelve months ended March 31, 1996 compared to the same period in 1995
   primarily due to  higher sales combined with reduced costs per kWh for
   electric production fuels and purchased power. While the cost on a per kWh
   basis, including fuel expense and purchased power, declined, total
   purchased power expense increased by 47 percent. The increase reflects the
   Company's increased level of activity in the bulk power sales market as
   well as the opportunity to secure attractively priced energy purchases to
   meet increased system sales. Partially offsetting increased purchased
   power costs are slightly lower electric production fuel costs resulting
   from lower coal and transportation costs.

   <TABLE>
   Gas Operations
   <CAPTION>

                           Revenues
                          and Costs            %          Therms Sold          %        Customers at         %
                        (In Thousands)       Change     (In Thousands)      Change     End of Quarter     Change
                            1996       1995                1996       1995               1996       1995

   <S>                   <C>        <C>         <C>     <C>        <C>         <C>    <C>        <C>           <C>
   Residential and
    Farm                 $80,949    $65,668       23%   137,818    114,267       21%  130,555    126,098        4%
   Firm                   45,466     37,565       21%    97,698     81,901       19%   16,198     15,689        3%
   Interruptible           3,602      7,103     (49)%    10,956     21,975     (50)%      288        237       22%
   Transport. and
    Other                 25,686     31,725     (19)%   180,575    156,852       15%      161        153        5%
                         -------     ------             -------    -------              -----     ------
        Total            155,703    142,061       10%   427,047    374,995       14%  147,202    142,177        4%
                         =======    =======             =======    =======       ===  =======    =======      ====

   Purchased Gas          95,483     91,137        5%                                                   
                          ------     ------

   Margin                $60,220    $50,924       18%
                         =======    =======      ====
   </TABLE>

        Gas revenues increased $13.6 million, or 10 percent, during the
   twelve months ended March 31, 1996 as compared to the twelve months ended
   March 31, 1995. The higher revenues were the result of a 14 percent rise
   in therm sales primarily due to colder weather in the first quarter of
   1996 and residential and firm customer growth. The higher sales volumes as
   well as favorable management of gas supply costs resulted in a $9.3
   million, or 18 percent, increase in gas margin. The gas incentive program
   authorized by the Public Service Commission of Wisconsin also resulted in
   additional pre-tax savings of $1.5 million during the twelve months ended
   March 31, 1996 compared with $0.3 million for the same period in 1995.

   Fees, Rents and Other Revenues

        Fees, rents and other revenues primarily reflect sales and revenues
   of the Company's non-regulated subsidiaries, consolidated under HDC, as
   adjusted for discontinued operations.
    
        The increase in fees, rents and other revenues of $16.1 million  is
   primarily due to higher energy marketing revenues and syndication fees
   associated with development of affordable housing projects for
   institutional investors. The increase was partially offset somewhat by
   lower revenues in the environmental and engineering business.
    
        In addition to the revenues of the non-regulated businesses, fees,
   rents and other revenues also include revenue from the water utility
   operations of WP&L. These revenues represent $4.2 million and $4.1 million
   for the twelve months ended March 31, 1996 and 1995, respectively.  
                         
   Other Operation and Maintenance Expense

        Other operation and maintenance expense increased by $14.9 million
   primarily due to higher contract supply-related costs at the energy
   marketing company, Heartland Energy Services Inc. ("HES"). This business
   also experienced additional administrative costs associated with new
   business development. The $28.3 million increase in expenses at HES was
   offset by a $13.0 million reduction in expense, at the utility company.
   The decrease in utility operations reflects the impact of higher early
   retirement and severance expenses during the twelve month period ended
   March 31, 1995, related to the Company's reengineering efforts.

   Depreciation and Amortization

        Depreciation expense increased as a result of property additions,
   greater amortization of contributions in aid of construction  (a reduction
   of expense)  during the first quarter of 1995 compared with the same
   period in 1996, and higher income on the decommissioning funds.

   Income Taxes

        Income taxes increased for the twelve month period ended March 31,
   1996, as a result of higher taxable income.

   Other (Income) and Deductions, Net

         Other (Income) and deductions, net decreased due to the first
   quarter gain on the sale of HRS.

   Discontinued Operations

        During the fourth quarter of 1995, the Company sold A&C Enercom
   Consultants, Inc. ("A&C"), its utility energy and marketing consulting
   business. For the twelve months ended March 31, 1996, the loss from
   operations of A&C was $1.8 million, net of tax, and the loss on the
   disposal of A&C was $11.0 million, net of tax. For the twelve months ended
   March 31, 1995, the loss from operations was $ 1.5 million, net of tax,
   and there was no loss on the disposal of A& C.     

   LIQUIDITY AND CAPITAL RESOURCES

        The Company's liquidity is primarily determined by the level of cash
   generated from operations and the funding requirements of WP&L's ongoing
   construction and maintenance programs. The Company finances its
   construction expenditures through internally generated funds supplemented,
   when required, by outside financing.  (Also see: Note 2 in the "Notes to
   Financial Statements," page 6.) 

        During the three and twelve months ended March 31, 1996 and March 31,
   1995, the Company generated sufficient cash flows from operations and
   short-term borrowings to cover operating expenses, cash dividends and
   investing activities. Cash flows from operations decreased to $74.2
   million for the three months ended March 31, 1996, compared to $85.7
   million for the same period last year. For the twelve month period ended
   March 31, 1996, cash flows from operations decreased to $174.1 million
   from $187.9 million during the same period in 1995. During the first
   quarter of 1996, the Company received proceeds from the sales of A& C
   Enercom Consultants, Inc. and HRS of $22.1 million. 
    
   Financing and Capital Structure

        The level of short-term borrowing fluctuates based primarily on
   seasonal corporate needs, the timing of long-term financing and capital
   market conditions.  WP&L generally borrows on a short-term basis to
   provide interim financing of construction and capital expenditures in
   excess of available internally-generated funds. To maintain flexibility in
   its capital structure and to take advantage of favorable short-term rates,
   the Company also uses proceeds from the sales of accounts receivable and
   unbilled revenues to finance a portion of its long-term cash needs. Bank
   lines of credit of $70 million at March 31, 1996 are available to support
   these borrowings.

        The Company's capitalization at March 31,1996, including the current
   maturities of long-term debt, variable rate demand bonds and short-term
   debt, consisted of 50 percent common equity, 5 percent preferred stock and
   45 percent long-term debt. 

   Capital Expenditures

        The Company's largest subsidiary, WP&L, is a capital-intensive
   business and requires large investments in long-lived assets. Therefore,
   the Company's most significant capital requirements relate to construction
   expenditures. Construction expenditures for the three months ended March
   31, 1996 were $20.9 million.  The estimated construction expenditures for
   the remainder of 1996 are $128.5 million.  

        The Company has a 41.0 percent ownership interest in the Kewaunee
   Nuclear Power Plant (KNPP).  The operating partner of this plant is
   Wisconsin Public Service Corporation (WPSC). The steam generator tubes at
   KNPP are susceptible to corrosion and cracking phenomena seen throughout
   the nuclear industry.  Steam Generator A is currently 24.94% effectively
   plugged and Steam Generator B is 17.69% effectively plugged for an average
   of 21.32%.  The current Kewaunee safety analysis report allows an
   effective tube plugging limit of up to 25% average for both steam
   generators, not to exceed 25% in either steam generator.  Analyses are
   currently being performed which the operating partner believes will
   increase the effective plugging limit to 30%.  The small reduction in
   capacity which has resulted from this tube plugging has not had a material
   impact on the financial performance of the Company.  

        As a result of the need to address the repair or replacement of the
   steam generators, the owners of KNPP have been, and are continuing to,
   evaluate various alternatives to deal with the degradation of the steam
   generator tubes.  As part of this evaluation, the owners have or will take
   the following actions:

        (a)  The Nuclear Regulatory Commission ("NRC") has been requested to
             redefine the pressure boundary point of the repaired steam
             generator tubes, which have been removed from service by
             plugging, in order to allow the return of many of the tubes to
             service; thus, permitting KNPP to return to full licensed power.

        (b)  The NRC will be requested to increase the steam generator
             effective plugging limit from 25% to 30%.

        (c)  A request will be submitted to the NRC to allow the owners to
             pursue welded repair technologies to repair existing sleeved
             tubes in an effort to return plugged tubes to service.

        (d)  The partners continue to evaluate the economics of replacement
             of the steam generators. The replacement of steam generators is
             estimated to cost approximately $100 million, exclusive of
             additional purchased power costs associated with an extended
             shutdown.

        WP&L believes that the best near term economic alternative for the
   owners of KNPP is to continue to pursue tube recovery and repair
   processes.  WP&L will reassess its views of available alternatives based
   on the condition of the steam generator tubes during the fall 1996
   refueling outage.

        Currently, the owners of KNPP  have different views of the future
   market value of energy which impact on the desirability of replacing the
   steam generators.  During the first quarter of 1996, WPSC filed an
   application with the Public Service Commission of Wisconsin seeking
   approval to replace the steam generators in 1999.  WP&L believes that
   analysis and final action on this application will take approximately two
   years to complete.  The joint owners continue to analyze and discuss
   various options related to the future of KNPP, including  various
   ownership transfer alternatives.  The net book value of WP&L's share of
   KNPP as of March 31, 1996 was $57 million.

    Rates and Regulatory Matters

        On April 1, 1996, the Company filed an application with the Public
   Service Commission of Wisconsin ("PSCW") requesting an increase in
   electric, natural gas and water service rates.  The application requests a
   13.4 million (3.0 percent) increase in electric revenue and a $2.4 million
   (1.6 percent) increase in natural gas revenue to be effective for the
   period January 1, 1997, through December 31, 1998.  An increase of
   $102,000 in water revenues was also requested. General inflation and
   increased depreciation expense associated with customer service related
   investments are the primary factors supporting the proposed increase in
   electric and gas rates. The application is based on a regulatory return on
   common equity of 11.9 percent and an average common equity ratio of 51.6
   percent. The Company cannot currently predict the outcome of this rate
   proceeding.

   Industry Outlook

        The PSCW's inquiries into the future structure of the natural gas and
   electric utility industries are ongoing. The stated goal of the PSCW in
   the natural gas docket is to move all gas supply activities out of the
   existing regulated distribution utilities and allow independent units to
   compete for the business. The goal of the electric restructuring process
   is to create open access transmission and distribution services for all
   customers with competitive generation and customer service markets.
   Additional proceedings as well as consultation with the legislature are
   planned prior to a target implementation date after the year 2000. 

        On April 24, 1996, the Federal Energy Regulatory Commission ("FERC")
   issued two rules ( No. 888 and 889) that will promote competition by
   opening access to the nation's wholesale power market. The new rules
   require public utilities that own, control or operate transmission 
   systems to provide other companies with the same transmission
   access/service that they provide to themselves. To meet the requirement,
   affected utilities must file a single tariff within 60 days. The tariff
   must apply to all wholesale power sales and purchases over the utility's
   lines. In the case of power pools, public utility holding companies and
   bilateral coordination arrangements, the single transmission tariff must
   be filed by December 31, 1996. The FERC proposes that each public utility
   replace its soon-to-be- filed single open access tariff with a capacity
   reservation tariff by December 31, 1997. The Company presently has on file
   with the FERC a network and point to point tariff and is evaluating if a
   new single tariff is required to be filed within 60 days. 

        The Open Access Same-Time Information System (OASIS) Rule 889
   requires all public utilities to post their available transmission
   capacity on an Internet electronic bulletin board, providing access to all
   interested parties. This will ensure that transmission owners and their
   affiliates do not have an unfair competitive advantage in selling power.

        Rule 888 provides for the full recovery of stranded wholesale costs
   incurred in wholesale power contracts executed before July 11, 1994.
   States are given jurisdiction over the recovery of stranded retail costs.
   The FERC will assume this jurisdiction in cases where a state lacks the
   authority to become involved. Approximately 69 percent of the WP&L's
   annual wholesale revenues were covered by such contracts in 1995.       

   NEW ACCOUNTING PRONOUNCEMENTS

        Statement of Financial Accounting Standards No. 121, "Accounting for
   the Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed
   Of"  imposes stricter criteria for evaluating the recoverability of
   regulatory assets and real estate investments.  The Company  adopted this
   standard on January 1, 1996. This statement has not had a material impact
   on the financial position or results of operations of the Company, which
   may change in the future as competitive factors influence wholesale and
   retail pricing in the utility industry.  

   INFLATION

        The impacts of inflation on WP&L are currently mitigated through
   current rate making methodologies.   Although rates will be held flat
   until at least 1997, management expects that any impact of inflation will
   be mitigated by customer growth and productivity improvements. 
   Inflationary impacts on the non-regulated businesses are not anticipated
   to be material to the Company.


   OTHER EVENTS

   Proposed Merger

        The Company, IES Industries Inc. ("IES"), and Interstate Power Co.
   ("IPC") have entered into an Agreement and Plan of Merger ("Merger
   Agreement"), dated November 10, 1995, providing for:  a) IPC becoming a
   wholly-owned subsidiary of the Company, and b) the merger of IES with and
   into the Company, which merger will result in the combination of IES and
   the Company as a single holding company (collectively, the "Proposed
   Merger").  The new holding company will be named Interstate Energy
   Corporation  ("Interstate Energy").  The Proposed Merger, which will be
   accounted for as a pooling of interests, is still subject to approval by
   the shareholders of each company as well as several federal and state
   regulatory agencies. The corporate headquarters of Interstate Energy will
   be in Madison, Wisconsin.

        The business of Interstate Energy will consist of utility operations
   and various non-utility enterprises. The  utility subsidiaries currently
   serve approximately 870,000 electric customers and 360,000 natural gas
   customers in Iowa, Illinois, Minnesota and Wisconsin.

   Union Contract

        The three year contract WP&L has with the International Brotherhood
   of Electrical Workers, Local 965 is in effect until June 1, 1996. At the
   end of the first quarter, the contract covered 1,587 of WP&L's employees
   which represents approximately 69 percent of the total employees at WP&L.
   On May 1, 1996, tentative agreement was reached on a revised three year
   collective bargaining agreement which is subject to ratification by the
   union. The ratification process is expected to begin  May 20. The Company
   cannot predict whether the contract will be ratified.

   <PAGE>

                            PART II-OTHER INFORMATION


   Item 6.  Exhibits and Reports on Form 8-K

        1. Exhibits

                 27   Financial Data Schedule

        2.   Reports on Form 8-K:  None



   <PAGE>

                                    SIGNATURE


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.


                                 WPL Holdings, Inc.



   Date: May 15, 1996            /s/ Edward M. Gleason                       
                                 Edward M. Gleason, Vice President -
                                 Treasurer, and Corporate Secretary
                                 (principal financial officer)


   <PAGE>
                                  EXHIBIT INDEX



   Exhibit
     No.        Description

     27         Financial Data Schedule


<TABLE> <S> <C>

<ARTICLE> UT
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF WPL HOLDINGS, INC. AS OF AND FOR
THE PERIOD ENDED MARCH 31, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                    1,206,092
<OTHER-PROPERTY-AND-INVEST>                    230,623
<TOTAL-CURRENT-ASSETS>                         147,084
<TOTAL-DEFERRED-CHARGES>                       246,796
<OTHER-ASSETS>                                   8,079
<TOTAL-ASSETS>                               1,838,674
<COMMON>                                           308
<CAPITAL-SURPLUS-PAID-IN>                      305,173
<RETAINED-EARNINGS>                            308,147
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 613,628
                                0
                                     59,963
<LONG-TERM-DEBT-NET>                           428,347
<SHORT-TERM-NOTES>                              31,896
<LONG-TERM-NOTES-PAYABLE>                       56,975
<COMMERCIAL-PAPER-OBLIGATIONS>                  26,000
<LONG-TERM-DEBT-CURRENT-PORT>                    1,406
                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 620,459
<TOT-CAPITALIZATION-AND-LIAB>                1,838,674
<GROSS-OPERATING-REVENUE>                      260,877
<INCOME-TAX-EXPENSE>                            17,459
<OTHER-OPERATING-EXPENSES>                      76,566
<TOTAL-OPERATING-EXPENSES>                     206,716
<OPERATING-INCOME-LOSS>                         54,161
<OTHER-INCOME-NET>                               3,950
<INCOME-BEFORE-INTEREST-EXPEN>                  58,111
<TOTAL-INTEREST-EXPENSE>                         8,145
<NET-INCOME>                                    32,507
                        828
<EARNINGS-AVAILABLE-FOR-COMM>                   31,679
<COMMON-STOCK-DIVIDENDS>                        15,156
<TOTAL-INTEREST-ON-BONDS>                       12,088
<CASH-FLOW-OPERATIONS>                          88,130
<EPS-PRIMARY>                                     1.03
<EPS-DILUTED>                                        0<F1>
<FN>
<F1>Applicable accounting rules do not require WPL Holdings, Inc. to report
earnings per share on a fully diluted basis.
</FN>
        

</TABLE>


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