WPL HOLDINGS INC
DEFA14A, 1996-08-20
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                               (Amendment No. __)

   Filed by the Registrant [X]
   Filed by a Party other than the Registrant [  ]

   Check the appropriate box:
   [  ] Preliminary Proxy Statement             [  ] Confidential, for Use of
                                                     the Commission Only
   [  ] Definitive Proxy Statement                   (as permitted by Rule
                                                     14a-6(e)(2))
   [X]  Definitive Additional Materials
   [  ] Soliciting Material Pursuant to Section  240.14a-11(c) or Section 
        240.14a-12

                               WPL HOLDINGS, INC.
                (Name of Registrant as Specified in its Charter)

                                                               
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   Payment of Filing Fee (Check the appropriate box):

   [  ] $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
        or Item 22(a)(2) of Schedule 14A.

   [  ] $500 per each party to the controversy pursuant to Exchange Act Rule
        14a-6(i)(3).

   [  ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-
        11.

        1)   Title of each class of securities to which transaction applies: 

        2)   Aggregate number of securities to which transaction applies:  

        3)   Per unit price or other underlying value of transaction computed
             pursuant to Exchange Act Rule 0-11 (Set forth the amount on
             which the filing fee is calculated and state how it was
             determined):  

        4)   Proposed maximum aggregate value of transaction:  

        5)   Total fee paid:  

   [  ] Fee paid previously with preliminary materials.

   [X]  Check box if any part of the fee is offset as provided by Exchange
        Act Rule 0-11(a)(2) and identify the filing for which the offsetting
        fee was paid previously.  Identify the previous filing by
        registration statement number, or the Form or Schedule and the date
        of its filing.

        1)   Amount Previously Paid:  $500,063

        2)   Form, Schedule or Registration Statement No.:  Preliminary proxy
             materials of WPL Holdings, Inc., IES Industries Inc. and
             Interstate Power Company, Joint Registration Statement on
             Form S-4 of WPL Holdings, Inc. and Interstate Power Company
             (Registration No. 333-07931) and Joint Registration Statement on
             Form S-4 of WPL Holdings, Inc. and Interstate Power Company
             (Registration No. 333-10401).

        3)   Filing Party:  WPL Holdings, Inc., IES Industries Inc. and
             Interstate Power Company.

        4)   Date Filed:  January 18, 1996, July 11, 1996 and August 19,
             1996.

   <PAGE>
   [The following press release was distributed to state, regional and
   national financial and business media by WPL Holdings, Inc. on August 20,
   1996]

    [Logo]    Wisconsin Power & Light                          News
              222 W. Washington Ave.
              P.O. Box 192
              Madison, WI  53701-0192
    ________________________________________________________________________

                                                         For more information
                                          contact Pat McMahan at 608/252-3186
                                           or Todd Van Fossen at 608/252-3924


   BAIRD RECOMMENDS APPROVAL OF THREE-WAY UTILITY MERGER

        MADISON, Wis., August 20, 1996 -- Citing its "superior long-term
   returns," Robert W. Baird & Co., Inc. today recommended shareowner
   approval of a proposed three-way business combination involving IES
   Industries, Inc., Interstate Power Co. and WPL Holdings, Inc.

        The three companies announced plans in November 1995 to combine as
   Interstate Energy Corp.  On August 4, MidAmerican Energy Corp. (MEC), of
   Des Moines, made an unsolicited offer to acquire IES.  Last week, the
   MidAmerican offer was unanimously rejected by the IES board of directors,
   and a new stock exchange ratio for IES shareowners was announced by the
   three merger partners.

        Baird, a regional investment banking firm, has released an analysis
   that supports the three-way combination.

        "We recommend that IES shareholders pass up the potential near-term
   benefits offered by MEC's team and join IEC, a team we believe offers
   superior long-term returns to shareholders and has the higher probability
   of receiving regulatory approvals in the next eight months," Baird
   concludes.

        The new IEC will be a strong and viable supplier in the competitive,
   regional energy marketplace of the future, according to officials from the
   three merger partners.

        Once shareowner and regulatory approvals are received, IEC will form
   the 34th largest utility holding company in the United States, with more
   than one million electric and natural gas customers in four states.

        IES, IPC and WPLH will hold separate shareowner meetings on Sept. 5,
   at which shareowners will vote on the three-way combination to form
   Interstate Energy Corp.  MidAmerican already has launched a proxy fight in
   an effort to convince IES shareowners to vote against the Interstate
   Energy Corp. proposal.

                                       -0-
                                                                      NR81-96

   Editor's Note:  the 5-page Baird report is available from WP&L
   (608/252-3182).

   <PAGE>
   [The following is the voice-mail message broadcast to all WPL Holdings,
   Inc. employees on August 20, 1996]

   VOICE MAIL TO WPLH EMPLOYEES - AUGUST 20, 1996

   On behalf of Erroll Davis, this is Nino Amato with a voice-mail message to
   all WPL Holdings employees.

   As you know, last Friday, the three Interstate Energy Corporation merger
   partners announced the agreement of a new stock-exchange ratio for IES
   shareowners.

   Many of you, in fact, may have seen newspaper accounts of this
   announcement that included comments on our announcement from the regional
   investment banking firm of Robert W. Baird & Co.

   We are very pleased to report that today, Robert W. Baird is encouraging
   IES shareowners to pass on MidAmerican's proposal and stick with
   Interstate Energy Corporation as the best long-term investment.

   To quote directly from the August 19 Baird report:

   "We recommend that IES shareholders pass up the potential near-term
   benefits offered by MEC's team and join IEC, a team we believe offers
   superior long-term returns to shareholders and has the higher probability
   of receiving regulatory approvals in the next eight months."

   All three merger partners are very pleased with the Baird recommendation
   and the signal it sends the regional investor community.

   By tomorrow, you will receive a News Bulletin with additional information
   pertaining to this message.

   I also want to assure you that we continue to work aggressively with our
   Iowa partners to move our merger agreement forward in the best strategic
   interests of our customers, shareowners and employees.

   As always, we will keep everyone informed of any new events that should
   unfold.

   In the meantime, please continue to work safely and do not hesitate to
   contact the Interstate Energy Corporation Merger Hotline at 1-800-818-2041
   with any questions you may have.

   Thank you.



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