WPL HOLDINGS INC
DEFA14A, 1996-08-21
ELECTRIC & OTHER SERVICES COMBINED
Previous: QUEST MEDICAL INC, SC 13D, 1996-08-21
Next: OMNICARE INC, 424B3, 1996-08-21




                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                               (Amendment No. __)

   Filed by the Registrant [X]
   Filed by a Party other than the Registrant [  ]

   Check the appropriate box:
   [  ] Preliminary Proxy Statement             [  ] Confidential, for Use of
                                                     the Commission Only
   [  ] Definitive Proxy Statement                   (as permitted by Rule
                                                     14a-6(e)(2))
   [X]  Definitive Additional Materials
   [  ] Soliciting Material Pursuant to Section  240.14a-11(c) or Section 
        240.14a-12

                               WPL HOLDINGS, INC.
                (Name of Registrant as Specified in its Charter)

                                                               
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   Payment of Filing Fee (Check the appropriate box):

   [  ] $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
        or Item 22(a)(2) of Schedule 14A.

   [  ] $500 per each party to the controversy pursuant to Exchange Act Rule
        14a-6(i)(3).

   [  ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-
        11.

        1)   Title of each class of securities to which transaction applies: 


        2)   Aggregate number of securities to which transaction applies:  

        3)   Per unit price or other underlying value of transaction computed
             pursuant to Exchange Act Rule 0-11 (Set forth the amount on
             which the filing fee is calculated and state how it was
             determined):  

        4)   Proposed maximum aggregate value of transaction:  

        5)   Total fee paid:  

   [  ] Fee paid previously with preliminary materials.

   [X]  Check box if any part of the fee is offset as provided by Exchange
        Act Rule 0-11(a)(2) and identify the filing for which the offsetting
        fee was paid previously.  Identify the previous filing by
        registration statement number, or the Form or Schedule and the date
        of its filing.

        1)   Amount Previously Paid:  $500,063

        2)   Form, Schedule or Registration Statement No.:  Preliminary proxy
             materials of WPL Holdings, Inc., IES Industries Inc. and
             Interstate Power Company, Joint Registration Statement on
             Form S-4 of WPL Holdings, Inc. and Interstate Power Company
             (Registration No. 333-07931) and Joint Registration Statement on
             Form S-4 of WPL Holdings, Inc. and Interstate Power Company
             (Registration No. 333-10401).

        3)   Filing Party:  WPL Holdings, Inc., IES Industries Inc. and
             Interstate Power Company.

        4)   Date Filed:  January 18, 1996, July 11, 1996 and August 19,
             1996.

   <PAGE>
   [The following News Bulletin is being sent to all WPL Holdings, Inc.
   employees and retirees on August 21, 1996]


   [Logo]  WPL Holdings, Inc.                                   News Bulletin
                  From WP&L's Corporate Communications Dept. - 608/252-3187
                  For employees and retirees of WPL Holdings, Inc., Heartland
                  Development Corp. and Wisconsin Power and Light Co.

   NB5-96                                                     August 21, 1996

              BAIRD RECOMMENDS APPROVAL OF THREE-WAY UTILITY MERGER

        Citing its "superior long-term returns," Robert W. Baird & Co., Inc.
   today recommended shareowner approval of a proposed three-way business
   combination involving IES Industries, Inc., Interstate Power Co. and WPL
   Holdings, Inc.

        The three companies announced plans in November 1995 to combine as
   Interstate Energy Corp.  On August 4, MidAmerican Energy Corp., of Des
   Moines, made an unsolicited offer to acquire IES.  Last week, the
   MidAmerican offer was unanimously rejected by the IES board of directors,
   and a new stock exchange ratio for IES shareowners was announced by the
   three merger partners.

        Baird, a regional investment banking firm, has released an analysis
   that supports the three-way combination.

        "We recommend that IES shareholders pass up the potential near-term
   benefits offered by MEC's team and join IEC, a team we believe offers
   superior long-term returns to shareholders and has the higher probability
   of receiving regulatory approvals in the next eight months," Baird
   concludes.

        The new IEC will be a strong and viable supplier in the competitive,
   regional energy marketplace of the future, according to officials from the
   three merger partners.

        Once shareowner and regulatory approvals are received, IEC will form
   the 34th-largest utility holding company in the United States, with more
   than one million electric and natural gas customers in four states.

        IES, IPC and WPLH will hold separate shareowner meetings on Sept. 5,
   at which shareowners will vote on the three-way combination to form
   Interstate Energy Corp.  MidAmerican already has launched a proxy fight in
   an effort to convince IES shareowners to vote against the Interstate
   Energy Corp. proposal.

   ATTACHMENT:  Baird report (4 pgs.)

   <PAGE>
                                                BAIRD/   A NORTHWESTERN
                                                         MUTUAL COMPANY

   ROBERT W. BAIRD & CO. INCORPORATED  FIRSTAR PLAZA  9TH FLOOR  ONE SOUTH
   PINCKNEY STREET  P.O. BOX 392  MADISON, WI 53701  608-251-2351

   R.W. BAIRD & CO. INC.        WPL Holdings Inc.                      Page 1

                               BARRETT L. BROWNING

             =======================================================

   CR  -  August 19, 1996 - 4:05 PM - 31.750 - WPH006.CW6    Parker x3728

             *========*========*========*========*========*========*

                 IES RECEIVES COUNTER BID, WE SUPPORT THREE-WAY
   <TABLE>
   <CAPTION>
                                  .........EPS.........    ........P/E.......
               52 Wk                                                                              Shs
     Price     Range      FY      1995     1996E   1997E    1996E     1997E      DIV     YLD     (Mils)

     <S>       <C>        <C>     <C>      <C>      <C>      <C>       <C>      <C>      <C>      <C>
     31.75     33-28      DEC     2.33A    2.35     2.15     13.5      13.0     1.97     6.2      30.8

   </TABLE>

   ent Rating:  2 Lower Risk            S&P 500:  622.280

   The Shaq.  Neon Deion.  IES Industries' (IES) shareholders.  What do these
   people have in common?  They all have found themselves in the enviable
   position of being courted by two different teams and have realized that
   the bottom line is enhanced monetary rewards.  The bids offered to entice
   IES to join a new Midwest utility team have leaped from $32 per share to
   $36 - $39 per share in the past several weeks.  That's a tidy 12.5% to 22%
   increase.  Not bad, especially when you consider the S&P 500 is up 7.5%
   for the entire year.

   Like Shaq and Neon, IES shareholders must decide which new utility team
   offers the best overall package.  While the up-front money is a very
   important factor, playing for the right team and the chances of actually
   receiving the amount offered over the long term are very important
   considerations as well.  If you are on IES shareholder, the deadline for a
   decision is September 5, 1996.

   Evaluating The Offers:

                               The Contract Terms:

   MidAmerican Energy (MEC) has proposed to purchase IES Industries for cash
   and MEC's common stock.  MEC's proposal is for 2.34 MEC common shares for
   each IES share (currently valued at $37 _) or $39 cash per share. 
   Receiving either cash or MEC stock is an option of the IES shareholder. 
   If an IES shareholder elects MEC stock, his effective dividend rate jumps
   to $2.82 per share from $2.10.

   Interstate Energy (IEC) is a proposed merger of WPL Holdings (WPH),
   Interstate Power (IPW) and IES Industries.  IES Industries shareholders
   would receive 1.14 shares of WPL Holdings stock with a current value of
   $36.00 peer share.  IES shareholders' new dividend rate will increase to
   $2.23 per share from $2.10.

                             The Offer Score Card

    Bid        Stock                   Stock Value       Dividend

    MEC        $39 or 2.34 MEC shares  $37 3/4           $2.82

    IEC        1.14 WPH shares         $35 3/8           $2.23


   So, we now know what money is on the table, what about the teams.  Will I
   join a world champion team?  A strong contender?  Or a struggling
   franchise?

                                    The Teams

   The key fundamentals we used to evaluate the utility teams IES may
   potentially join include:  competitive position, earnings and dividend
   growth, financial strength and regulatory environments.

   We expect that the Interstate Energy team will be a very strong player in
   the coming competitive environment.  Low rates that are expected to go
   lower puts this new team in an excellent position to take advantage of new
   opportunities.  Limited assets, if any, are at risk of becoming stranded. 
   An excellent management team, constructive regulatory environment, strong
   financial fundamentals and slightly above-average growth in communities
   currently served, promise to result in above-average earnings growth long
   term.

   We estimate that IEC's base earnings (pre-merger related savings) to be
   $2.45 per share.  We expect the dividend payout ratio (DPR) to initially
   be 80%.  First-year merger savings and revenue growth are expected to
   boost earnings to $2.55 per share with an associated dividend payout ratio
   of 77%.  In year two, the expected EPS is expected to improve to $2.60 per
   share and the DPR declines to 75%.  Reaching this DPR level is important
   since it opens the door for resumption of dividend growth by 1999.  In
   year three we assume IEC's dividend begins to grow at about 1% a year. 
   Electric utilities with excellent competitive positions, earnings growth
   of 3% per year and dividend growth of 1% currently trade at 13.0x EPS
   resulting in a current expected price per Interstate Energy share of $32. 
   IES' equivalent would be $36 per share.

   MidAmerican Energy is also expected to be competitive.  However, its
   roster (as well as many other utilities' rosters) lacks the bench strength
   of WPH.  IEC's projected financial fundamentals are much stronger than
   MEC's, assuming an IES acquisition.  MEC's average residential rates
   combined with IES' would be 15% higher than the IEC combination; however,
   MEC's proposed rate settlement package would reduce that differential over
   the next several years.

   MidAmerican post-merger earnings are expected to be $1.35 per share.  The
   resulting dividend payout ratio would be 90%.  In year one we expect the
   EPS to increase to $1.40.  In year two, EPS increases to $1.45 and in year
   three, EPS climbs to $1.50.  By year four, MEC's DPR is still in the 80%
   range, well above the company's target range of 70-75%.  Dividend growth
   is not expected to occur until year five or in 2002.  Electric utility
   teams with above-average competitive positions, earnings growth of 3% per
   year and limited dividend growth currently trade at 11x EPS resulting in a
   price per MEC share of $15.  IES shareholders equivalent would be $35 per
   share.  We believe the appropriate trading range for MEC assuming the IES
   acquisition, is $15 - $16.

   The recent decline in MEC's common stock price to $16 from $17-7/8
   reflects the markets change in growth assumptions due to its proposed IES
   acquisition.  An investment rule of thumb is:  The sooner the money is in
   hand the better.  By joining the MEC team, financial returns to IES
   shareholders essentially come from the much higher dividend income in the
   near-term.  This larger dividend check is expected to come at the expense
   of future growth opportunities.  Further growth from acquisition
   opportunities will be limited by MEC's high DPR, which limits use of MEC's
   stock as acquisition currency.  Additionally, given the high DPR, any MEC
   earnings erosion could pressure the common dividend level.  At this time,
   however, we believe MEC has the financial wherewithal to maintain it.

   Valuation Summary

                  EPS Growth   DPS Growth  Share Price   IES Value

    MEC               3%           0%          $15          $35
    IEC               3%           1%          $32        $36 1/2

                              Getting the Deal Done

   Both deals would require state and federal approvals.  Since IEC's service
   territory spans several more states, there are more regulatory hurdles. 
   However, IEC's filings have been pending for over six months in some
   states.  While it appears on the surface that these filings are going
   nowhere fast, we believe that progress has been made with the Wisconsin,
   Iowa and FERC commissions.  There has not been significant opposition to
   the IEC merger to date.  The IEC merger does not raise market power
   concerns in any of the states it would serve.  We continue to expect that
   IEC would receive final regulatory approvals by the second quarter 1997.

   We expect MEC's acquisition would receive regulatory approvals no earlier
   than the fourth quarter of 1997.  Unlike the IEC merger, creating an Iowa
   mega-utility may raise market power concerns with Iowans and the Justice
   Department.  The key uncertainty is whether the Iowa Utilities Board (IUB)
   will adopt a regional or state view of market power issues.  If the IUB
   does not look beyond the state boundaries, the MEC acquisition will face
   stiff opposition.  In recent discussions with several state senators, city
   mayors and other Iowa politicians, it appears that Iowans will focus on
   the state.  As IES' recent disappointing rate order demonstrates, local
   politics play an important role in IUB orders.  As a result, we expect a
   MidAmerican/IES Industries combination faces the real possibility of not
   receiving regulatory approval from the IUB.

                           The Agent's Recommendation

   As you have noted from the discussion and tables previously mentioned, the
   bottom line for the two compensation packages are similar over the
   long-term.  MEC's gives investors the near-term returns, IEC's the good
   long-term play.  Given the considerable uncertainty surrounding the Iowa
   political scene, we recommend that IES shareholders pass up the potential
   near-term benefits offered by MEC's team and join IEC, a team we believe
   offers superior long-term returns to shareholders and has the higher
   probability of receiving regulatory approval in the next eight months.

   Our individual recommendations for WPL Holdings stock continues to be a
   BUY 2.  With or without an IES combination, this utility is expected to
   offer shareholders above-average total returns.  While an IES acquisition
   would move an expected dividend hike for MEC shareholders into the next
   century, the current stock price reflects this negative and we are
   maintaining a BUY 2 on MEC as well.

   WPH** is a low-cost provider of electricity in a low-cost region.  Given
   its competitive position, excellent management, constructive regulatory
   environment, and above-average total return prospects, our recommendation
   is BUY 2 - Lower Risk.

   WPL Holdings is the holding company for Wisconsin Power and Light (WPL),
   which supplies electric, gas and water service to some 386,400 customers
   in a 16,000 square-mile service area located in 35 counties in
   south-central Wisconsin and four counties in northern Illinois.

   MidAmerican Energy Company, Iowa's largest utility, serves 635,000
   electric and 600,000 natural gas customers in Iowa, Illinois, Nebraska and
   South Dakota.  MidAmerican has two nonregulated subsidiaries:  InterCoast
   Energy Company and Midwest Capital Group.

   **   Baird was a manager or co-manager of an offering.

   Further Baird Commentary

   **   No 48 Hour Policy Applies     **

   Parker (WPH006.CW6)

                     * * * * * * * * * * * * * * * * * * * *

   This is not a complete analysis of every material fact regarding any
   company, industry or security.  A complete report is available upon
   request.  The opinions expressed here reflect our judgment at this date
   and are subject to change.  The information has been obtained from sources
   we consider to be reliable, but we cannot guarantee the accuracy.  Baird
   may function as a market maker in any of these securities trading in the
   over the counter market.  Our company or its officers, employees or
   customers may have a position long or short in the securities mentioned
   and buy or sell the securities from time to time.


       MEMBER NEW YORK STOCK EXCHANGE, INC. AND OTHER PRINCIPAL EXCHANGES



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission