WPL HOLDINGS INC
10-Q, 1996-08-14
ELECTRIC & OTHER SERVICES COMBINED
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                        SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549

                                   FORM  10-Q


                  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
        X         THE SECURITIES EXCHANGE ACT OF 1934
      ------
                  For the quarterly period ended  June 30, 1996
      
                  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
      ------      THE SECURITIES EXCHANGE ACT OF 1934

                  For the transition period from ____________ to ____________

   Commission file number  1-9894 

                               WPL HOLDINGS, INC. 
             (Exact name of registrant as specified in its charter)

            Wisconsin                                      39-1380265
   (State or other jurisdiction              (I.R.S. Employer Identification
   of incorporation or organization)                        Number)

     222 West Washington Avenue, Madison, Wisconsin             53703
     (Address of principal executive offices)                  (Zip Code)

        Registrant's telephone number, including area code   608-252-3311 

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.

                               YES   X         NO
                                  --------           --------         

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date.
                      
          Common Stock Outstanding at June 30, 1996:  30,795,260 shares

   <PAGE>
                                    CONTENTS



                                                                         PAGE
   PART I.   Financial Information:

                  Consolidated Financial Statements of WPL Holdings,
                   Inc.

                  Consolidated Balance Sheets as of June 30, 1996
                   and 1995 and December 31, 1995  . . . . . . . . . .    2,3

                  Consolidated Statements of Income for the Three and
                   Twelve Months Ended June 30, 1996 and 1995  . . . . .    4

                  Consolidated Statements of Cash Flows for the Three
                   and Twelve Months Ended June 30, 1996 and 1995  . . .    5

                  Notes to Consolidated Financial Statements . . . . . .    6

                  Management's Discussion and Analysis of Financial
                   Condition and Results of Operations . . . . . . . . .    7

   PART II.  Other Information . . . . . . . . . . . . . . . . . . . . .   16

                  Signatures . . . . . . . . . . . . . . . . . . . . . .   17

                  Exhibit Index  . . . . . . . . . . . . . . . . . . . .   18


   <TABLE>
                                       WPL HOLDINGS, INC. AND SUBSIDIARIES                   
                                             Consolidated Balance Sheets               
   <CAPTION>

                                                June 30,       June 30,       December 31,
                                                  1996           1995            1995
                                                          (Thousands of Dollars)

   <S>                                        <C>             <C>             <C> 
   ASSETS
   UTILITY PLANT:
     Plant in service--
        Electric...........................   $1,686,564      $1,636,679      $1,666,134
        Gas................................      220,824         211,062         217,678
        Water..............................       23,217          22,006          22,518
        Common.............................      143,099         128,897         136,943
                                               ---------       ---------       ---------
                                               2,073,704       1,998,644       2,043,273
     Less: Accumulated provision for
        depreciation.......................      929,494         853,853         887,562
                                               ---------       ---------       ---------
                                               1,144,210       1,144,791       1,155,711

     Construction work in progress.........       52,936          33,486          36,996
     Nuclear fuel, net.....................       17,247          16,949          18,867
                                               ---------       ---------       ---------
       Total utility plant.................    1,214,393       1,195,226       1,211,574
                                               ---------       ---------       ---------
                                                                        
   OTHER PROPERTY AND EQUIPMENT:
     Other property and equipment..........      126,589         153,191         171,211
     Less:  Accumulated provision for
             depreciation..................       13,316          25,237          26,442
                                               ---------       ---------       ---------
                                                 113,273         127,954         144,769
                                               ---------       ---------       --------- 
   INVESTMENTS:
     Nuclear decommissioning trust funds...       84,747          64,342          73,357
     Other investments.....................       11,997          12,085          12,105
                                               ---------       ---------       ---------
                                                  96,744          76,427          85,462
                                               ---------       ---------       ---------

   CURRENT ASSETS:
     Cash and equivalents..................        9,635          11,071          11,386
     Accounts receivable less allowance
        for doubtful accounts of $1,162,
        $1,890 and $1,735, respectively....       81,253          61,484          94,648
     Fossil fuel, at average cost..........       14,548          12,689          14,625
     Materials and supplies, at average
        cost...............................       21,304          21,421          20,723
     Gas in storage, at average cost.......        4,615           5,178           6,319
     Prepayments and other.................       34,425          30,993          27,987
                                               ---------       ---------       ---------
             Total current assets..........      165,780         142,836         175,688
                                               ---------       ---------       ---------

   Restricted cash.........................        5,941           7,218           3,266
                                               ---------       ---------       ---------
   OTHER ASSETS:
     Regulatory assets.....................      166,403         159,660         171,699
     Deferred charges and other............       75,888         100,371          79,956
                                               ---------       ---------       ---------
             Total other assets............      242,291         260,031         251,655

   TOTAL ASSETS............................   $1,838,422      $1,809,692      $1,872,414
                                               =========         =======       =========
   </TABLE>


        The accompanying notes are an integral part of the consolidated
   financial statements.

   <PAGE>
   <TABLE>
                       WPL HOLDINGS, INC. AND SUBSIDIARIES
                           Consolidated Balance Sheets
   <CAPTION>

                                                June 30,        June 30,    December 31,
                                                  1996            1995          1995
                                                       (Thousands of Dollars)

   <S>                                        <C>             <C>             <C> 
   CAPITALIZATION AND LIABILITIES

     Common stock, $.01 par value,
        authorized--100,000,000 shares;
        issued and outstanding--
        30,795,260 shares.................... $      308      $      308      $      308

     Premium on capital stock & capital
        surplus..............................    307,422         307,659         305,223
     Reinvested earnings.....................    307,885         288,021         291,939
                                               ---------       ---------       ---------
             Total common equity.............    615,615         595,988         597,470

   PREFERRED STOCK NOT MANDATORILY
    REDEEMABLE:
     Cumulative, without par value,
        authorized 3,750,000 shares
        maximum aggregate stated value
        $150,000,000;
             Cumulative, without par value,
               $100 stated value; 449,765
               shares outstanding............     44,977          44,977          44,977
             Cumulative, without par value,
               $25 stated value; 559,630
               shares outstanding............     14,986          14,986          14,986
                                               ---------       ---------       ---------
             Total preferred stock...........     59,963          59,963          59,963
   LONG TERM DEBT, NET.......................    423,701         431,027         430,362
                                               ---------       ---------       ---------
             Total capitalization............  1,099,279       1,086,978       1,087,795
                                               ---------       ---------       ---------

   CURRENT LIABILITIES:
     Current maturities of long-term debt....      3,453           2,871           3,397
     Variable rate demand bonds..............     56,975          56,975          56,975
     Short-term debt.........................     57,534          93,364         109,525
     Accounts payable........................     73,717          59,540          94,898
     Accrued payroll and vacation............     12,332          16,527          14,299
     Accrued taxes...........................     17,680           6,197           6,483
     Accrued interest........................      7,589           8,992           9,214
     Other...................................     43,195          24,030          26,783
                                               ---------       ---------       ---------
             Total current liabilities.......    272,475         268,496         321,574
                                               ---------       ---------       ---------
   OTHER LIABILITIES AND CREDITS:
     Accumulated deferred income taxes.......    238,048         226,688         241,150
     Accumulated deferred investment
             tax credits.....................     37,887          39,800          38,842
     Accrued environmental remediation costs.     76,611          79,044          76,852
     Other...................................    114,122         108,686         106,201
                                               ---------       ---------       ---------
             Total other liabilities and
              credits........................    466,668         454,218         463,045
                                               ---------       ---------       ---------

   TOTAL CAPITALIZATION AND
    LIABILITIES.............................. $1,838,422      $1,809,692      $1,872,414
                                               =========       =========       =========
   </TABLE>


        The accompanying notes are an integral part of the consolidated
   financial statements.

   <PAGE>

   <TABLE>
                       WPL HOLDINGS, INC. AND SUBSIDIARIES
                        Consolidated Statements of Income
   <CAPTION>

                                           
                                          Three Months Ended          Twelve Months Ended
                                               June 30,                    June 30,
                                         1996           1995         1996            1995
                                        (In Thousands of Dollars Except for Per Share Data)            

   <S>                                 <C>            <C>          <C>            <C>
   OPERATING REVENUES:
     Electric.....................     $137,084       $126,093     $574,664       $526,523
     Gas..........................       28,002         22,450      161,251        139,882
     Fees, rents and other........       43,207         27,447      148,646        118,370
                                        -------        -------      -------        -------
                                        208,293        175,990      884,561        784,775
                                        -------        -------      -------        -------
   OPERATING EXPENSES:
     Electric production fuels....       27,339         27,898      114,820        116,148
     Purchased power..............       16,429         10,234       58,406         37,368
     Purchased gas................       15,690         12,359       98,815         88,136
     Other operation..............       75,172         59,956      282,586        254,354
     Maintenance..................       10,940         13,216       38,486         42,516
     Depreciation and
      amortization................       22,712         21,552       89,311         82,682
     Taxes other than income......        8,884          9,348       33,572         34,772
                                        -------        -------      -------        -------
                                        177,166        154,563      715,996        655,976
                                        -------        -------      -------        -------

   OPERATING INCOME...............       31,127         21,427      168,565        128,799
                                        -------        -------      -------        -------
   INTEREST EXPENSE AND OTHER:
     Interest on debt.............       10,059         10,211       42,081         39,450
     Allowance for funds used
      during construction
      (credit)....................         (583)          (602)      (2,484)        (3,437)
     Other (income) and
      deductions, net.............       (6,128)           141      (13,287)         1,565
                                        -------        -------      -------        -------
                                          3,348          9,750       26,310         37,578

   INCOME FROM CONTINUING
    OPERATIONS BEFORE INCOME
    TAXES.........................       27,779         11,677      142,255         91,221
                                        -------        -------      -------        -------
   INCOME TAXES:
     Current......................       11,578            662       43,115         22,548
     Deferred.....................         (688)         2,825        5,807         10,304
     Amortization of investment
      tax credits.................         (478)          (479)      (1,914)        (1,921)
                                        -------        -------      -------        -------
                                         10,412          3,008       47,008         30,931
   PREFERRED STOCK DIVIDENDS
    OF SUBSIDIARY.................          828            827        3,311          3,310
                                        -------        -------      -------        -------
   INCOME FROM CONTINUING
    OPERATIONS....................       16,539          7,842       91,936         56,980
                                        -------        -------      -------        -------

   DISCONTINUED OPERATIONS:
     Loss from operations of
      discontinued subsidiary,
      net of applicable tax benefits
      of $0, $593, $591, and $1,130,
      respectively                          -              903          903          1,810
     Loss on diposal of subsidiary,
      net of applicable taxes of $0,
      $0, $3,271, and $0, respectively      -              -         10,974            -  
                                        -------        -------      -------        -------
                                            -              903       11,877          1,810
                                        -------        -------      -------        -------
   NET INCOME....................       $16,539         $6,939      $80,059        $55,170
                                        =======        =======      =======        =======

   EARNINGS PER SHARE:
     Income from continuing
      operations.................       $  0.54         $ 0.26       $ 2.99         $ 1.85
     Discontinued operations.....          0.00          (0.03)       (0.39)         (0.06)
                                        -------        -------      -------        -------
     Net income..................       $  0.54         $ 0.23       $ 2.60         $ 1.79
                                        =======        =======      =======        =======

   CASH DIVIDENDS PER SHARE OF
    COMMON STOCK.................       $0.4925         $0.485       $1.948         $1.925
                                        =======        =======      =======        =======
   WEIGHTED AVERAGE COMMON
    SHARES OUTSTANDING...........        30,795         30,744       30,779         30,774
                                        =======        =======      =======        =======

   </TABLE>

      The accompanying notes are an integral part of the consolidated
   financial statements.

   <PAGE>

   <TABLE>
                               WPL HOLDINGS, INC.

                      CONSOLIDATED STATEMENT OF CASH FLOWS

   <CAPTION>
                                           
                                          Three Months Ended          Twelve Months Ended
                                               June 30,                    June 30,
                                         1996           1995         1996            1995
                                                       (Thousands of Dollars)           

   <S>                                  <C>             <C>         <C>            <C>
   Cash flows from (used for)
    operating activities:                                

     Net income ......................  $16,539         $6,939      $80,059        $55,170
     Adjustments to reconcile net
       income to net cash from
       operating activities:
      Depreciation and amortization...   21,052         22,221       86,982         82,822
      Deferred income taxes and
       investment tax credits.........   (1,165)         2,367        3,925          6,538
      Amortization of nuclear fuel....    2,160          1,196        8,712          7,362
      Allowance for equity funds
       used during construction.......     (377)          (451)      (1,610)        (2,601)
      (Gain) loss on sale of
       subsidiaries...................      -              -          7,725            -  
      (Gain) loss on sale of other  
       property and equipment.........   (5,676)           -         (5,676)           -  
     Changes in assets and
       liabilities:
      Accounts receivable and
       unbilled revenues..............      544         10,271      (19,448)        (1,155)
      Production fuels, materials, and
       supplies.......................   (2,663)         1,438       (1,742)         4,535
      Gas in storage..................   (3,567)        (3,234)         563           (568)
      Prepayments and other...........  (11,310)        (8,537)      (3,432)        (1,613)
      Accounts payable and accruals...   (5,109)        (3,173)       6,922          5,029
      Accrued taxes...................   (6,423)       (11,222)      11,483          2,623
      Other, net......................  (10,522)       (27,197)       2,499         19,210
                                        -------        -------      -------        -------
         Net cash from (used for) 
          operating activities........   (6,517)        (9,382)     176,962        177,352
                                        -------        -------      -------        -------
   Cash flows from (used for)
    financing activities:                      
                                                              
     Long-term debt maturities,
      redemptions and sinking
      fund requirements...............   (2,615)         2,999       (6,805)        27,500
     Net change in short term debt....     (362)        61,301      (35,830)        22,306
     Retirement of first mortgage
      bonds...........................      -          (18,000)         -          (18,000)
     Common stock cash dividends,
      less dividends reinvested.......  (15,167)       (14,925)     (60,174)       (57,433)
     Other, net.......................      615          1,989          218            168
                                        -------        -------      -------        -------
         Net cash from (used for)
          financing activities........  (17,529)        33,364     (102,591)       (25,459)
                                        -------        -------      -------        -------
   Cash flows from (used for)
    investing activities:

     Proceeds from sale of other  
      property and equipment..........   36,264            -         36,264            -  
     Additions to utility plant,
      excluding AFUDC.................  (28,710)       (22,790)    (104,941)      (125,530)
     Allowance for borrowed funds
      used during construction........     (206)          (151)        (876)          (836)
     Dedicated decommissioning
      funding.........................   (2,224)          (862)     (20,405)       (13,372)
     Proceeds from sale of
      subsidiaries....................      -              -         22,130            -  
     Purchase of other property and
      equipment.......................   22,852           (912)       5,712         (9,294)
     Other, net.......................   (2,230)           610      (13,691)          (988)
                                        -------        -------      -------        -------
         Net cash from (used for)
          investing activities........   25,746        (24,105)     (75,807)      (150,020)
                                        -------        -------      -------        -------
   Net increase (decrease) in cash
    and equivalents...................    1,700           (123)      (1,436)         1,873
   Cash and equivalents at beginning
    of period.........................    7,935         11,194       11,071          9,198
                                        -------        -------      -------        -------
   Cash and equivalents at end of
    period............................  $ 9,635       $ 11,071       $9,635        $11,071
                                        =======        =======      =======        =======
   Supplemental disclosures of cash
    flow information:
   Cash paid during the period for:
     Interest on debt.................  $ 7,338       $  6,565     $ 43,143        $43,720
     Preferred stock dividends of
      subsidiary......................  $   828       $    828     $  3,310        $ 3,310
     Income taxes.....................  $16,879       $  5,671     $ 43,148        $17,876

   Noncash financing activities:
      Dividends reinvested............  $   -         $    -       $    -          $     -

   </TABLE>


   The accompanying notes are an integral part of the consolidated financial
   statements.

   <PAGE>
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


   1.        The consolidated financial statements included herein have been
        prepared by WPL Holdings, Inc.  (the "Company"), without audit,
        pursuant to the rules and regulations of the Securities and Exchange
        Commission.  Accordingly, certain information and footnote
        disclosures normally included in financial statements prepared in
        accordance with generally accepted accounting principles have been
        condensed or omitted.  The consolidated financial statements include
        the Company and its wholly owned consolidated subsidiaries including
        Wisconsin Power and Light Company (WP&L). These financial statements
        should be read in conjunction with the financial statements and the
        notes thereto included in the Company's latest Annual Report on Form
        10-K.

             In the opinion of management, all adjustments, consisting only
        of normal recurring adjustments, necessary for a fair presentation of
        (a) the consolidated results of operations for the three and twelve
        month  periods ended June 30, 1996 and 1995, (b) the consolidated
        financial position at June 30, 1996 and 1995 and December 31, 1995,
        and (c) the consolidated statement of cash flows for the three and
        twelve month periods ended June 30, 1996 and 1995 have been made.

   2.        In April 1996, WP&L repurchased in a private transaction $5.0
        million of its Series V first mortgage bonds, due December 1, 2025,
        coupon rate of 9.30%. In order to purchase these bonds, the Company
        issued short term debt.


   3.        During the first quarter of 1996, the Financial Accounting
        Standards Board issued an Exposure Draft on Accounting for
        Liabilities Related to Closure and Removal of Long-Lived Assets which
        deals with, among other issues, the accounting for decommissioning
        costs.  If current electric utility industry accounting practices for
        such decommissioning are changed:  (1) annual provisions for
        decommissioning could increase, (2) the estimated cost for
        decommissioning could be recorded as a liability rather than as
        accumulated depreciation, with recognition of an increase in the
        recorded amount of nuclear plant, and (3) trust fund income from the
        external decommissioning trusts could be reported as investment
        income rather than as a reduction to decommissioning expense. Given
        the preliminary nature of the process, the Company cannot currently
        determine what impact, if any, this process may have on the Company's
        financial condition or results of operations.


   <PAGE>

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

   THREE MONTHS ENDED June 30, 1996 VS. June 30, 1995:

   OVERVIEW

        The Company reported consolidated second quarter net income from
   continuing operations of $16.5 million or 54 cents per share compared to
   $7.8 million or 26 cents per share for the same period in 1995. The
   increase in earnings primarily reflects the operation  of the Company's
   utility subsidiary, WP&L. During the second quarter a $3.4 million after-
   tax gain was recognized on the sale of a combustion turbine. Weather-
   driven natural gas sales growth, increased electric sales to other
   utilities, and continued customer growth  contributed to higher margins as
   compared with the second quarter of last year. 

        Electric margin increased by $5.4 million due to increased sales and
   lower aggregate costs per kWh.  Gas margin increased $2.2 million due to a
   change in the mix of sales from lower margin to higher margin customer
   classes.  WP&L operations and maintenance declined during the second quarter
   due primarily to the timing of nuclear plant refueling.

        Heartland Development Corporation, ("HDC"), parent company of the
   Company's non-regulated operations, reported a loss from continuing
   operations of $2.2 million for the second quarter of 1996 compared with a
   loss from continuing operations of $1.3 million for the same period in
   1995. The second quarter performance was primarily the result of losses on
   commodity transactions incurred by the energy services subsidiary.  

   <TABLE>
   Electric Operations
   <CAPTION>
                              Revenues
                              and Costs           %                kWhs Sold             %          Customers at          %
                           (In Thousands)       Change          (In Thousands)        Change       End of Quarter      Change
                          1996        1995                   1996           1995                  1996        1995

   <S>                  <C>         <C>           <C>      <C>           <C>         <C>     <C>          <C>            <C>
   Residential and
    Farm                $43,776     $43,247        1%        633,695       622,251       2%    334,035      327,319       2%

   Industrial            36,450      36,080        1%      1,003,872       991,595       1%        810          778       4%

   Commercial            24,519      24,168        1%        421,098       412,304       2%     45,300       44,227       2%

   Wholesale and
    Class A              31,367      20,319       54%      1,290,219       628,782     105%         92           83      11%

   Other                    972       2,279      (30%)        15,591        14,856       5%      1,742        1,497      16%
                        -------     -------                ---------     ---------             -------      -------

        Total           137,084     126,093        9%      3,364,475     2,669,788      26%    381,979      373,904       2%
                        -------     -------                =========     =========     ===     =======      =======     ===
   Electric
    Production Fuels     27,339      27,898       (6%)                                                

   Purchased Power       16,429      10,234       66%                                                 
                         ------      ------                         

   Margin               $93,316     $87,961        6%               
                         ======      ======      ===                
   </TABLE>

    Electric revenues increased $11.0 million, or 9 percent, as compared to
   the second quarter of 1995. The increase was the result of a 26 percent
   increase in kWh sales primarily due to increased bulk power sales during
   the second quarter 1996.

    Electric margin increased $5.4 million, or 6 percent, during the second
   quarter of 1996 compared to the second quarter of 1995  primarily due to
   higher sales (as discussed above). Aggregate costs of production fuels and
   purchased power increased as a result of a 26 percent increase in kWh
   sales. Because of this increase in sales and the availability of
   competitively priced off-system power, purchased power increased 66
   percent. 

   <TABLE>
                         Gas Operations
   <CAPTION>
                                Revenues
                                and Costs           %          Therms Sold          %         Customers at         %
                             (In Thousands)       Change      (In Thousands)      Change     End of Quarter      Change
                            1996        1995                 1996       1995                 1996       1995

   <S>                    <C>         <C>          <C>     <C>         <C>         <C>    <C>        <C>           <C>
   Residential and Farm   $14,703     $10,697       37%    23,245      18,843       23%   131,093    126,581       4%

   Firm                     7,855       5,839       35%    15,493      13,419       15%    16,160     15,733       3%

   Interruptible              611         606        1%     1,659       1,942      -15%       258        236       9%

   Transport. and 
    Other                   4,833       5,308       -9%    34,342      40,188      -15%       266        243       9%
                          -------     -------             -------     -------             -------    -------
        Total              28,002      22,450       25%    74,739      74,392        0%   147,777    142,793       3%
                          -------     -------             =======     =======      ===    =======     ======     ===
   Purchased Gas           15,690      12,359       27%                                                     
                          -------     -------      ---           
   Margin                  12,312      10,091       22%          
                          =======     =======      ===           

   </TABLE>

        Gas revenues increased $5.6 million, or 25 percent, in the second
   quarter of 1996 as compared to 1995. The  increased revenues were the
   result of higher commodity costs passed on to customers and a change in
   the sales mix while total therm sales remained relatively unchanged, the
   mix of these sales indicates a decline of 15 percent in transportation and
   interruptible sales with a corresponding increase of 23 percent and 15
   percent in  higher margin residential and firm sales, respectively. The
   gas incentive program authorized by the Public Service Commission of
   Wisconsin also resulted in a loss of $0.1 million pre-tax during the
   second quarter of 1996 compared with additional savings of $0.3 million
   pre-tax for the same period in 1995.  


   Fees, Rents and Other Revenues

        Fees, rents and other revenues primarily reflect sales and revenues
   of the Company's non-regulated subsidiaries, consolidated under HDC, as
   adjusted for discontinued operations. The increase in fees, rents and
   other revenues of $15.8 million is primarily due to higher energy
   marketing revenues of $14.3 million due to an increase in power marketing
   activity at the energy marketing company.

        In addition to the revenues of the non-regulated businesses, fees,
   rents and other revenues also include revenue from the water utility
   operations of WP&L. These revenues represent $1 million for the three
   months ended June 30, 1996 and 1995. 


   Other Operation and Maintenance 

        The increase in  other operation and maintenance expense of $12.9
   million is primarily due to the increased activity in the energy marketing
   business. In addition, losses were incurred in gas and electric marketing
   transactions in the energy services subsidiary.

   Depreciation and Amortization 

        Depreciation and amortization expense increased $1.2 million as a
   result of property additions.

   Income Taxes

        Income taxes increased between second quarters consistent with 
   higher taxable income. 


   Other (Income) and Deductions, Net

        Other (income) and deductions, net increased $6.3 million due to the
   $5.7 million pre-tax gain on the sale of a combustion turbine.



   TWELVE MONTHS ENDED June 30, 1996 VS. June 30, 1995:

   OVERVIEW

        The Company reported consolidated net income from continuing
   operations of $91.9 million or $2.99 per share  for the twelve months
   ended June 30, 1996 as compared to $57.0 million or $1.85 per share for
   the same period in 1995. Earnings per share for the twelve month periods
   ended June 30, 1996 and June 30, 1995 were $2.60 and $1.79, respectively,
   reflecting the impact of the discontinued operation of A&C Enercom
   Consultants, Inc. The increase in earnings primarily reflects the
   operations of the Company's utility subsidiary, WP&L. Weather-driven 
   sales growth along with continued customer growth in the service territory
   contributed to increased electric and gas margins as compared with the
   twelve months ended June 30, 1995. In addition a $3.4 million after-tax
   gain on the sale of a combustion turbine was recognized during the twelve
   months ended June 30, 1996.  

        Electric margin increased by $26.6 million, or 7 percent, from
   increased sales and lower costs per kWh for both electric production fuels
   and purchased power. Gas margins increased $10.7 million, or 21 percent,
   as a result of increased therm sales. In addition, other operation and
   maintenance expenses at the utility decreased primarily due to higher
   early retirement and severance expenses during the twelve month period
   ended June 30, 1995 and a shift in the refueling cycle at the Kewaunee 
   Nuclear Power Plant from the second quarter of 1995 to the fourth quarter 
   of 1996.
    
        Partially offsetting the increases to income was a $6.6 million
   increase in depreciation expense primarily resulting from property
   additions and higher decommissioning related expenses.    

        HDC reported a loss from continuing operations of $0.9 million for
   the twelve months ended June 30, 1996 compared with a loss from continuing
   operations of $3.7 million for the same period in 1995. The change is due
   to the gains on the sales of Heartland Retirement Services during the
   first quarter of 1996 and Heartland Fuels Corporation during the last
   quarter of 1995. During the fourth quarter of 1995, a $13.2 million loss
   on discontinued operations resulted from the sale of A&C Enercom
   Consultants, Inc. which is discussed in the "Discontinued Operations"
   section of the MD&A. 

   <TABLE>
   Electric Operations
   <CAPTION>
                              Revenues
                              and Cost            %             kWh Sold              %          Customers at         %
                           (In Thousands)       Change       (In Thousands)        Change       End of Quarter     Change
                          1996         1995                1996          1995                  1996        1995

   <S>                  <C>          <C>        <C>     <C>           <C>            <C>      <C>         <C>        <C>
   Residential
    and Farm            $204,141     $192,023     6%     3,013,326     2,779,130      9%      334,035     327,319     2%

   Industrial            143,488      140,133     2%     3,933,209     3,816,898      3%          810         778     4%

   Commercial            104,590      100,234     4%     1,809,125     1,700,213      6%       45,300      44,227     2%

   Wholesale and
    Class A              117,570       85,219    38%     4,278,026     2,575,668     66%           92          83    11%

   Other                   4,875        8,914   (45)%       56,209        53,636      5%        1,742       1,497    16%
                         -------      -------           ----------    ----------              -------     -------

        Total            574,664      526,523     7%    13,089,895    10,925,545     20%      381,979     373,904     2%
                         -------      -------           ==========    ==========    ===       =======     =======   ===
   Electric 
    production fuels     114,820      116,148    (1)%                                                            

   Purchased Power        58,406       37,368    61%                                                             
                         -------      -------                     

   Margin               $401,438     $373,007     8%              
                         =======      =======   ===               

   </TABLE>

    Electric revenues increased $48.1 million, or 7 percent, as compared to
   the twelve months ended June 30, 1995. The increase was the result of a 20
   percent increase in kWh sales primarily due to a much warmer summer in
   1995, colder winter weather in 1996, higher sales to other utilities and
   customer growth. 

    Electric margin increased 8 percent during the twelve months ended June
   30, 1996 compared to the same period in 1995 primarily due to  higher
   sales combined with reduced costs per kWh for electric production fuels
   and purchased power. Although total fuel and purchased power costs
   declined on a per kWh basis, total purchased power expense increased by 61
   percent. This increase is due to the Company's higher level of bulk power
   sales as well as the opportunity to purchase low-cost energy. Partially
   offsetting increased purchased power costs are slightly lower delivered
   coal and nuclear fuel costs.


   <TABLE>
   Gas Operations
   <CAPTION>
                            Revenues
                           and Costs            %          Therms Sold          %            Customers at           %
                         (In Thousands)      Change      (In Thousands)       Change        End of Quarter        Change
                        1996        1995                 1996       1995                  1996          1995

   <S>                 <C>        <C>          <C>    <C>         <C>          <C>       <C>          <C>           <C>
   Residential and     $84,954    $66,029       29%   142,221     114,956       24%      131,093      126,581        4%

   Firm                 47,481     37,474       27%    99,772      82,297       21%       16,160       15,733        3%

   Interruptible         3,607      6,246      (42)%   10,673      19,148      (44)%         258          236        9%

   Transport. and
    Other               25,208     30,135      (16)%  174,725     159,560       10%          266          243        9%
                       -------    -------             -------     -------                -------      -------

        Total          161,250    139,884       15%   427,391     375,961       14%      147,777      142,793        3%
                       =======    =======             =======     =======      ===       =======      =======      ===

   Purchased Gas        98,815     88,138       12%                                                          
                       -------    -------                    
   Margin              $62,435    $51,746       21%          
                       =======    =======      ===           

   </TABLE>

     Gas revenues increased $21.4 million, or 15 percent, during the twelve
   months ended June 30, 1996 as compared to the twelve months ended June 30,
   1995. The higher revenues were the result of a 14 percent rise in therm
   sales primarily due to colder weather and residential and firm customer
   growth. The higher sales volumes as well as favorable management of gas
   supply costs resulted in a $10.7 million, or 21 percent, increase in gas
   margin. 

     With the elimination of the purchased gas adjustment clause effective
   January 1, 1995, the fluctuations in the commodity cost of gas above or
   below a prescribed commodity price index will increase or decrease WP&L's
   margin on gas sales. Both benefits and exposures are subject to customer
   sharing provisions. WP&L's share is capped at $1.1 million, pre-tax. For
   the twelve months ended June 1996, the gas incentive program resulted in
   additional savings  of $1.0 million pre-tax.  


   Fees, Rents and Other Revenues

     Fees, rents and other revenues primarily reflect sales and revenues of
   the Company's non-regulated subsidiaries, consolidated under HDC, as
   adjusted for discontinued operations.

     The increase in fees, rents and other revenues is primarily due to
   higher energy marketing revenues. The increase was partially offset by
   lower revenues in the environmental, engineering business and housing
   subsidiary.

     In addition to the revenues of the non-regulated businesses, fees, rents
   and other revenues also include revenue from the water utility operations
   of WP&L. These revenues represent $4.2 and $4.1 million for the twelve
   months ended June 30, 1996 and 1995, respectively. 


   Other Operation and Maintenance

     The increase in other operation and maintenance expense of $24.2 million
   is primarily due to the increased activity in the energy marketing
   business and losses incurred in gas and electric marketing transactions in
   the energy services subsidiary. The increase in expenses at HDC was
   offset by a $22.0 million reduction in expense at the utility company.
   The decrease in the utility operations is a result of higher early
   retirement and severance expenses during the twelve months ended June 30,
   1995, related to the Company's reengineering efforts. In addition, nuclear
   plant refueling costs which occurred during the twelve month period ending
   June 30, 1995 are not expected to occur until the fourth quarter of 1996. 


   Depreciation and Amortization 

     Depreciation and amortization expense increased $6.6 million  as a
   result of property additions, and greater amortization of contributions in
   aid of construction  (a reduction of expense) in the second quarter of
   1995 compared with the same period in 1996.


   Interest on Debt 

     The increase in interest expense is primarily due to the increase in
   debt at the housing subsidiary relating to construction projects during
   the second half of 1995.

   Income Taxes

     Income taxes increased for the twelve month period ended June 30, 1996,
   as a result of higher taxable income.


   Other (Income) and Deductions, Net

     Other (income) and deductions, net  increased primarily as a result two
   significant gains recognized during the twelve months ended June 30, 1996.
   In the second quarter of 1996 the sale of a combustion turbine resulted in
   a pre-tax gain of $5.7 million and in the first quarter of 1996 a $3.3
   million pre-tax gain resulted from the sale of a HDC real estate
   investment, Heartland Retirement Services.
     

   Discontinued Operations

     During the fourth quarter of 1995, the Company sold A&C Enercom
   Consultants, Inc. ("A&C"), its utility energy and marketing consulting
   business. For the twelve months ended June 30, 1996, the loss from
   operations of A&C was $.9 million, net of tax, and the loss on the
   disposal of A&C was $11.0 million, net of tax. For the twelve months ended
   June 30, 1995, the loss from operations was $1.8 million, net of tax, and
   there was no loss on the disposal of A&C.  


   LIQUIDITY AND CAPITAL RESOURCES

     The Company's liquidity is primarily determined by the level of cash
   generated from operations and the funding requirements of WP&L's ongoing
   construction and maintenance programs. WP&L finances its construction
   expenditures through internally generated funds supplemented, and when
   required, by outside financing.  (Also see: Note 2 in the "Notes to
   Financial Statements," page 6.) 

     During the three and twelve months ended June 30, 1996 and June 30,
   1995, the Company generated sufficient cash flows from operations, the
   sale of other property and equipment and short-term borrowings to cover
   operating expenses, cash dividends and investing activities. Cash flows 
   from operations decreased to $(6.5) million for the three months ended 
   June 30, 1996, compared to $(9.4) million for the same period last year. 
   For the twelve month period ended June 30, 1996, cash flows from operations
   decreased to $177.0 million from $177.4 million during the same period in
   1995. During the twelve months ended June 30, 1996, the Company received
   $58.4 million from  sales of a combustion turbine and several non-
   regulated investments.
    
   Financing and Capital Structure

     The level of short-term borrowing fluctuates based primarily on seasonal
   corporate needs, the timing of long-term financing and capital market
   conditions.  WP&L generally borrows on a short-term basis to provide
   interim financing of construction and capital expenditures in excess of
   available internally-generated funds. To maintain flexibility in its
   capital structure and to take advantage of favorable short-term rates, the
   Company also uses proceeds from the sales of accounts receivable and
   unbilled revenues to finance a portion of its long-term cash needs. Bank
   lines of credit of $70 million at June 30, 1996 are available to support
   these borrowings.

     The Company's capitalization at June 30,1996, including the current
   maturities of long-term debt, variable rate demand bonds and short-term
   debt, consisted of 56 percent common equity, 6 percent preferred stock and
   38 percent long-term debt. 


   Capital Expenditures

     The Company's largest subsidiary, WP&L is a capital-intensive business
   and requires large investments in long-lived assets. Therefore, the
   Company's most significant capital requirements relate to construction
   expenditures. Construction expenditures for the three months ended June
   30, 1996 were $29.3 million.  The estimated construction expenditures for
   the remainder of 1996 are $99.2 million.  
                                
     The Company has a 41.0 percent ownership interest in the Kewaunee
   Nuclear Power Plant (KNPP).  The operating partner of this plant is
   Wisconsin Public Service Corporation (WPSC). The steam generator tubes at
   KNPP are susceptible to corrosion and cracking phenomena seen throughout
   the nuclear industry.  Steam Generator A is currently 24.94% effectively
   plugged and Steam Generator B is 17.69% effectively plugged for an average
   of 21.32%.  The current Kewaunee safety analysis report allows an
   effective tube plugging limit of up to 25% average for both steam
   generators, not to exceed 25% in either steam generator.  Analyses are
   currently being performed which the operating partner believes will
   increase the effective plugging limit to 30%.  The small reduction in
   capacity which has resulted from this tube plugging has not had a material
   impact on the financial performance of the Company.  


     As a result of the need to address the repair or replacement of the
   steam generators, the owners of KNPP have been evaluating, and are con-
   tinuing to evaluate, various alternatives to deal with the degradation of
   the steam generator tubes.  As part of this evaluation, the owners have or
   will take the following actions:

     (a)  The Nuclear Regulatory Commission ("NRC") has been requested to
          redefine the pressure boundary point of the repaired steam
          generator tubes, which have been removed from service by plugging,
          in order to allow the return of many of the tubes to service; thus,
          permitting KNPP to return to full licensed power.

     (b)  The NRC will be requested to increase the steam generator effective
          plugging limit from 25% to 30%.

     (c)  A request will be submitted to the NRC to allow the owners to
          pursue welded repair technologies to repair existing sleeved tubes
          in an effort to return plugged tubes to service.

     (d)  The partners continue to evaluate the economics of replacement of
          the steam generators. The replacement of steam generators is
          estimated to cost approximately $100 million, exclusive of
          additional purchased power costs associated with an extended
          shutdown.

     WP&L believes that the best near term economic alternative for the
   owners of KNPP is to continue to pursue tube recovery and repair
   processes.  WP&L will reassess its views of available alternatives based
   on the condition of the steam generator tubes during the fall 1996
   refueling outage.

     Currently, the owners of KNPP have different views of the future
   market value of energy which impact on the desirability of replacing the
   steam generators.  During the first quarter of 1996 WPSC filed an
   application with the Public Service Commission of Wisconsin (PSCW) seeking
   approval to replace the steam generators in 1999.  WP&L believes that
   analysis and final action on this application will take approximately two
   years to complete.  The joint owners continue to analyze and discuss
   various options related to the future of KNPP, including various ownership
   transfer alternatives. The net book value of WP&L's share of KNPP as of
   June 30, 1996 was $57 million.

     WP&L has applied to the PSCW for accelerated depreciation of this
   remaining book value of KNPP such that by the end of the year 2002
   there would be full recovery of all plant investment. The request for this
   acceleration reflects the condition of the present steam generators and
   the evolution of the electric generation marketplace towards a more
   competitive model. 

   Rates and Regulatory Matters

     In the PSCW rate order UR-109, effective January 1, 1995, the PSCW
   approved certain incentive programs.  Based on the 1995 performance of the
   SO2 emissions and service reliability incentive programs a $2.5 million 
   refund to retail electric customers was made after the second quarter of 
   1996. The refund associated with the gas portion of the program has not 
   been approved by the PSCW.

   Industry Outlook

     The PSCW's inquiries into the future structure of the natural gas and
   electric utility industries are ongoing. The stated goal of the PSCW in
   the natural gas docket is to move all gas supply activities out of the
   existing regulated distribution utilities and allow independent units to
   compete for the business. The goal of the electric restructuring process
   is to create open access transmission and distribution services for all
   customers with competitive generation and customer service markets.
   Additional proceedings as well as consultation with the legislature are
   planned prior to a target implementation date after the year 2000. 

     On April 24, 1996, the Federal Energy Regulatory Commission ("FERC")
   issued two rules ( No. 888 and 889) that will promote competition by
   opening access to the nation's wholesale power market. The new rules
   require public utilities that own, control or operate transmission 
   systems to provide other companies with the same transmission
   access/service that they provide to themselves.  The FERC proposes that
   each public utility replace its soon-to-be- filed single open access
   tariff with a capacity reservation tariff by December  31, 1997. The
   Company presently has on file with the FERC a pro forma open access
   transmission tariff, filed on July 8, 1996, in compliance with FERC order
   No. 888. 


   INFLATION

     The impacts of inflation on WP&L are currently mitigated through current
   rate making methodologies.   Although rates will be held flat until at
   least 1997, management expects that any impact of inflation will be
   mitigated by customer growth and productivity improvements. 


   OTHER

   Proposed Merger

     The Company, IES Industries Inc. ("IES"), and Interstate
   Power Co. ("IPC") have entered into an Agreement and Plan of Merger
   ("Merger Agreement"), dated November 10, 1995, as amended, providing for: 
   a) IPC becoming a wholly-owned subsidiary of the Company, and b) the merger
   of IES with and into the Company, which merger will result in the combina-
   tion of IES and the Company as a single holding company (collectively, the
   "Proposed Merger").  The holding company will be renamed Interstate Energy
   Corporation ("Interstate Energy)". 

     The Joint Proxy Statement/Prospectus of the Company, IES and IPC was 
   filed with the Securities and Exchange Commission on July 11, 1996. The 
   Merger Agreement contemplated an adjustment of the IES Ratio to 1.01 shares
   of Interstate Energy Common Stock from the initial ratio of 0.98 in the event
   that prior to the consummation of the transaction, McLeod, Inc., a Delaware
   corporation in which IES has a significant ownership interest ("McLeod"),
   (a) completed a firm commitment underwritten initial public offering of
   its Class A common stock at a per share price of at least $13.00 in which
   McLeod received gross proceeds of  at least $75 million and (b)
   immediately following the public offering the Class A common stock was
   registered under Section 12 of the Exchange Act. On June 14,1996, McLeod
   completed an initial public offering of 13.8 million shares of its Class A
   common stock at a price of $20 per share. The McLeod offering satisfied
   the conditions of the McLeod contingency and the IES Ratio was adjusted to
   the 1.01. 

     The shareowner vote on the merger is expected to occur at annual
   meetings to be held by each of the Company, IES and IPC on September 5,
   1996. The corporate headquarters of Interstate Energy will be in Madison, 
   Wisconsin.
                                                                
     On August 5, 1996, MidAmerican  Energy Company, an electric and natural
   gas utility company based in Des Moines, Iowa, announced that it had made
   an unsolicited bid to acquire IES in a cash and stock transaction.  The 
   Company cannot currently determine what, if any, impact the unsolicited bid
   of MidAmerican may have on the transaction contemplated by the Merger
   Agreement. 

   Union Contract

          WP&L and International Brotherhood of Electrical Workers, Local 965 
   reached agreement on a new three year collective bargaining contract on 
   June 14. The new agreement includes increases in the base wage during the
   first, second and third years of the contract of  3 percent, 3 percent and 
   3.25 percent, respectively. The new agreement is effective retroactive to 
   June 1, 1996, with wages retroactive to May 26, which is the beginning of 
   a pay period. At the end of the second quarter, the contract covered 1,587 
   of WP&L's employees which represents approximately 69 percent of the total 
   employees at WP&L. 

   <PAGE>

                           PART II - OTHER INFORMATION


   Item 6.  Exhibits and Reports on Form 8-K


              1. Exhibits

              2A   Amendment No. 1 to Agreement and Plan of Merger and Stock
                   Option Agreements, dated May 22, 1996, by and among the
                   Company, IES Industries Inc., Interstate Power Company,
                   AMW Acquisition, Inc., WPLH Acquisition Co. and Interstate
                   Power Company [Incorporated by reference to Exhibit 2.1
                   to the Company's Current Report on Form 8-K, dated May 22,
                   1996]
              3A   Amendment to By-Laws of the Company
              3B   By-laws of the Company as revised July 25,1996
              27   Financial Data Schedule

              2. Reports on Form 8-K:  The Company filed a Current Report on 
                 Form 8-K, dated May 22, 1996, reporting under Item 5 that it
                 had entered into an amendment to the Merger Agreement (and 
                 related documents), dated as of November 10, 1995, by and 
                 among the Company, IES Industries Inc., Interstate Power
                 Company and AMW Acquisition, Inc.



   <PAGE>

                                    SIGNATURE


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.


                                        WPL Holdings, Inc.


   Date: August 14, 1996                /s/ Edward M. Gleason
                                        Edward M. Gleason, Vice President -
                                        Treasurer, and Corporate Secretary
                                        (principal financial officer and
                                        officer authorized to sign on behalf
                                        of the registrant)

   <PAGE>
                                  EXHIBIT INDEX



   Exhibit
     No.           Description

       2A    Amendment No. 1 to Agreement and Plan of Merger and Stock
             Option Agreements, dated May 22, 1996, by and among the
             Company, IES Industries Inc., Interstate Power Company,
             AMW Acquisition, Inc., WPLH Acquisition Co. and Interstate
             Power Company [Incorporated by reference to Exhibit 2.1
             to the Company's Current Report on Form 8-K, dated May 22,
             1996]

       3A    Amendment to By-Laws of the Company
              
       3B    By-Laws of the Company as revised July 25,1996

       27    Financial Data Schedule


                          Amendment to the By-Laws of
                               WPL Holdings, Inc.



                            (Effective July 25, 1996)



        Section 1 of Article III of the Bylaws of WPL Holdings, Inc. was
   amended to read in its entirety as follows:


             Section 1 - The Annual Meeting of the Shareowners shall be
        held on the fourth Wednesday in May of each year (or if such day
        be a legal holiday in Wisconsin, then upon the following day);
        or on such other day of each year as the Board of Directors may
        determine.  Each such meeting shall be held at the hour of 10:00
        o'clock A.M. at the office of the Company in Madison, Wisconsin,
        unless the Board of Directors shall otherwise order.  The Annual
        Meeting shall be held for the purposes of electing Directors and
        transacting such other business as may properly come before the
        meeting.




                                    BYLAWS OF

                                WPL HOLDINGS, INC.

                            Revised At July 25, 1996


                                    ARTICLE I

                                      Seal

        The corporate seal shall have inscribed thereon the name of the
   corporation and the words "Corporate Seal, Wisconsin".


                                   ARTICLE II

                              Stocks and Transfers

        Section 1 - Each holder of fully paid stock shall be entitled to a
   certificate or certificates of stock, stating the number of shares owned
   by such shareowner and the designation of the Class and Series in which
   issued.  All stock certificates shall be signed by the President or the
   Vice President and by the Secretary of the Company, and be sealed with the
   corporate seal of the Company, which seal may be facsimile, engraved or
   printed.  If and when a Transfer Agent and/or a Registrar shall have been
   appointed by the Board with respect to the shares of any class of stock,
   or series thereof, of the Company, the certificates representing such
   shares shall also be countersigned by such Transfer Agent and/or
   countersigned and registered by such Registrar, as the case may be. 
   Certificates which have been countersigned by a Transfer Agent and
   countersigned and registered by a Registrar, in both cases duly appointed
   by the Board of Directors for such purpose, may bear the signatures of the
   President or the Vice President and the Secretary of the Company in
   facsimile, engraved or printed; provided, that no certificate bearing the
   facsimile signatures of the Officers of the Company shall be valid or
   effective for any purpose unless and until it shall have been so
   countersigned and registered.  In case any such Officer who has signed any
   stock certificate, or whose facsimile signature has been placed thereon,
   shall have ceased to be such Officer before such certificate is issued,
   such certificate may be issued by the Company with the same effect as if
   such Officer had not ceased to be such at the date of its issue.

        Section 2 - The stock of the Company shall be divided into such
   Classes, with such relative rights and preferences, as shall be provided
   by the Articles of Organization of the Company as the same may from time
   to time be amended in accordance with the laws of Wisconsin.

        Section 3 - Shares of stock shall be transferable only on the books
   of the Company; and upon proper endorsement and surrender of the
   outstanding certificates representing the same.  Subject to such
   conditions as the Board of Directors may, by Resolution, establish:  (a)
   If an outstanding certificate of stock shall be lost, destroyed or stolen,
   the holder thereof may have a new certificate issued, upon producing
   evidence satisfactory to the Officers of the Company, of such loss,
   destruction or theft; and upon furnishing to the Company a bond of
   indemnity, surety bond, or such other assurance as the Officers may
   require.  (b) Where any outstanding certificates of stock are deemed
   abandoned by the holder thereof, pursuant to the unclaimed property or
   escheatment laws of any state having jurisdiction thereof, the Officers of
   the Company are authorized and directed to cause the transfer and delivery
   of said certificates or to cause the issuance of replacement certificates,
   to such person or persons as may be entitled thereto in accordance with
   such escheatment laws.

        Section 4 - Transfer books may be closed by order of the Board of
   Directors for short periods, not exceeding forty days at any one time, for
   any legal purpose, as the Board of Directors shall deem advisable.


                                   ARTICLE III

                             Meetings of Shareowners

        Section 1 - The Annual Meeting of the Shareowners shall be held on
   the fourth Wednesday in May of each year (or if such day be a legal
   holiday in Wisconsin, then upon the following day); or on such other day
   of each year as the Board of Directors may determine.  Each such meeting
   shall be held at the hour of 10:00 o'clock A.M. at the office of the
   Company in Madison, Wisconsin, unless the Board of Directors shall
   otherwise order.  The Annual Meeting shall be held for the purposes of
   electing Directors and transacting such other business as may properly
   come before the meeting.

        Section 2 - Special Meetings of the shareowners may be called by the
   Chairperson of the Board; the Chief Executive Officer; or by the Board of
   Directors; or by the Secretary when requested by the owners of shares of
   outstanding voting stock having in the aggregate a number of votes at
   least equal to one-fifth of the aggregate number of votes possessed by all
   such owners; or in such other manner as may be provided by statute.

        Section 3 - Notice of the time and place of each Annual or Special
   Meeting of Shareowners shall be sent by mail to the recorded address of
   each shareowner not less than ten days before the date of the meeting,
   except in cases where other special method of notice may be required by
   statute, in which case the statutory method shall be followed.  The notice
   of a special meeting shall state the object of the meeting.  Notice of any
   meeting of the shareowners may be waived by any shareowners.

        Section 4 - At all meetings of shareowners, the representation of
   owners of that number of shares of stock entitled to vote at such meeting
   having in the aggregate a number of votes at least equal to a majority of
   the aggregate number of votes entitled to vote at such meeting shall be
   necessary to constitute a quorum for the transaction of any business,
   other than (a) adjourning from time to time until a quorum shall be
   obtained, or (b) adjourning sine die, and for any such adjournment a
   majority vote of whatever shares of stock shall be represented shall be
   sufficient.

        Section 5 - The Chairperson of the Board when he or she is the Chief
   Executive Officer, and when he or she is not the Chief Executive Officer
   or  in his or her absence or at his or her request the President, and in
   the absence of both the Chairperson of the Board and the President then a
   Vice President, and if no Vice President be in attendance at the meeting
   then a Director selected by the Directors attending the meeting, or if no
   selection is made then the Director in attendance with the longest tenure
   in such office, shall preside at each meeting of shareowners, and the
   Secretary of the Company shall act as Secretary of each shareowner
   meeting.

        Section 6 - Any shareowner having the right to vote at a meeting of
   shareowners may exercise such right by voting in person or by proxy at
   such meeting.

                                   ARTICLE IV

                               Board of Directors

        Section 1 - The number of Directors constituting the Board of
   Directors shall be a minimum of seven (7) and a maximum of thirteen (13). 
   Whenever a vacancy(ies) occurs on the Board of Directors such that there
   are less than seven (7) Directors remaining, the remaining Directors shall
   constitute the Board of Directors until the vacancy(ies) are filled by a
   vote of the majority of the Directors remaining in office, even if less
   than a quorum, said vacancy(ies) to be filled as soon as reasonably
   possible.  When there are seven (7) or more Directors and a vacancy
   occurs, including a vacancy created by an increase in the number of
   Directors, it shall be filled or not filled at the discretion of the Board
   of Directors.  The Board may elect a Chairperson of the Board, who may be
   the same person as the Chief Executive Officer or the President.

        Section 2 - No person who has attained 70 years of age shall be
   eligible for election or reelection to the Board of Directors.  Any
   Director who has attained 70 years of age shall resign from the Board of
   Directors effective as of the next Annual Meeting of Shareowners.  Except
   for the Chief Executive Officer, any Officer or employee of the Company
   serving as a Director who retires, resigns or is removed or terminated
   from his or her office or employment with the Company shall simultaneously
   resign from the Board of Directors.  In the event the CEO resigns or
   retires from his or her office or employment with the Company, he or she
   shall simultaneously submit his or her resignation from the Board of
   Directors if requested by the Nominating Committee.  In the event that the
   CEO is removed from his or her office by the Board of Directors, or is
   involuntarily terminated from employment with the Company, he or she shall
   simultaneously submit his or her resignation from the Board of Directors. 
   Any Director who is unavailable for reasonably regular attendance at
   meetings of the Board shall resign as a Director.

        Section 3 - The Board of Directors may hold regular or special
   meetings in or outside the State of Wisconsin.

        Section 4 - Regular meetings of the Board of Directors shall be held
   at such time and place and in such manner as may be determined by the
   Board, at such hour as the notice of meeting may provide, but in no event
   shall the Board meet less than once a year.

        Section 5 - Special meetings of the Board may be called at any time
   by the Chairperson, the Chief Executive Officer, or in the absence of the
   Chairperson when Chief Executive Officer, by the President, or by a Vice
   President when acting as Chief Executive Officer, or by any two Directors,
   by mailing to each Director, not less than three days before the time of
   such meeting, a written notice stating the time and place and manner of
   holding such meeting.

        Section 6 - (a) Any or all members of the Board of Directors, or any
   committee thereof, may participate in a regular or special meeting by, or
   to conduct the meeting through, the use of any means of communication by
   which any of the following occurs:

            1)  All participating directors may simultaneously hear each
                other during the meeting.

            2)  All communication during the meeting is immediately
                transmitted to each participating director, and each
                participating director is able to immediately send messages
                to all other participating directors.

        (b)     If a meeting is conducted by the means of communication
                described herein, all participating directors shall be
                informed that a meeting is taking place at which official
                business may be transacted.

        (c)     A director participating in a meeting by means of such
                communication is deemed to be present in person at the
                meeting.

        Section 7 - Notice of any meeting of the Board may be waived by any
   Director.

        Section 8 - A majority of the Board of Directors shall constitute a
   quorum for the transaction of business at any meeting of the Board, but a
   fewer number may adjourn the meeting to some other day or sine die.  The
   person designated by Section 5 of Article III above shall preside at
   meetings of the Board of Directors, and the Secretary shall act as
   Secretary.  The members of the Board who are Officers or employees of the
   Company shall receive no separate fee for serving as a Director of the
   Company.  Other members of the Board shall be paid such fees as the Board
   shall from time to time determine by resolution.


                                    ARTICLE V

                                   Committees

        Section 1 - The Board of Directors may, by resolution passed by a
   majority of the whole Board, designate from their number an Executive
   Committee of such number, not less than three, as the Board may fix from
   time to time.  The Executive Committee may make its own rules of procedure
   and shall meet where and as provided by such rules, or by resolution of
   the Board of Directors.  A majority of the members of the Committee shall
   constitute a quorum for the transaction of business.  During the intervals
   between the meetings of the Board of Directors, the Executive Committee
   shall have all the powers of the Board in the management of the business
   and affairs of the Company, including power to authorize the seal of the
   Company to be affixed to all papers which may require it, and, by majority
   vote of all its members, exercise any and all such powers in such manner
   as such Committee shall deem best for the interests of the Company, in all
   cases in which specific directions shall not have been given by the Board
   of Directors.

        Section 2 - The Board of Directors may, by resolution passed by a
   majority of the whole Board, designate from their number various
   Committees from time to time as corporate needs may dictate.  The
   Committees may make their own rules of procedure and shall meet where and
   as provided by such rules, or by resolution of the Board of Directors.  A
   majority of the members of the Committee shall constitute a quorum for the
   transaction of business.

        Section 3 - An Audit Committee is hereby established, and shall
   consist of at least three (3) members all of whom shall be outside members
   of the Board of Directors.  The Chairperson and the members of the
   Committee shall be elected annually by a majority vote of the members of
   the Board of Directors.  Vacancies on said Committee may be filled at any
   time by action of the Board of Directors.  Said Committee shall meet at
   the call of any one of its members, but in no event shall it meet less
   than once a year.  Such meeting may be held on a day separate from or the
   same as the regular monthly meeting of the Board of Directors.  Subsequent
   to each such Committee meeting, a report of the actions taken by such
   Committee shall be made to the Board of Directors.

        The functions of said Committee shall be to:

        1.  Recommend to the shareowners the independent auditors of the
            Company.

        2.  Discuss with the independent auditors the scope of their audit.

        3.  Discuss with the independent auditors and the management the
            Company's accounting principles, policies and practices and its
            reporting policies and practices.

        4.  Discuss with the independent auditors the results of their audit.

        5.  Discuss with the independent auditors the adequacy of the
            Company's or any of its subsidiaries accounting, financial and
            operating controls.

        6.  Discuss with appropriate officers and staff the scope and results
            of internal audits and initiate such accounting principles,
            policies and practices, and reporting policies and practices as
            it may deem necessary or proper.

        7.  Approve or disapprove annually, each defined group of non-audit
            services performed by the independent auditors, which
            consideration may occur before or after performance, giving due
            regard to the possible effect of such performance upon the
            independence of the independent auditors; and, if considered
            prior to such performance, shall include a limitation upon the
            magnitude of such services.

        Section 4 - A Compensation and Personnel Committee is hereby
   established.  Said Committee shall consist of at least three (3) Directors
   who are not and never have been officers, employees or legal counsel of
   the Company.  The Chairperson and the members of the Compensation and
   Personnel Committee shall be elected annually by a majority vote of the
   members of the Board of Directors.  Vacancies on said Committee may be
   filled at any time by action of the Board of Directors.  The Committee
   shall have the following powers and responsibilities:

         1.      Review and recommend to the Board new employee benefit plans
                 or changes, i.e. pension, life, hospital, disability, etc.

         2.      Review major provisions of any negotiated union contract
                 prior to or during negotiations.

         3.      Review and approve any executive officer employment
                 contracts.

         4.      Review human resource development programs.

         5.      Review management development programs.

         6.      Review the internal equity and external competitiveness of
                 all executive, management and salary pay grades.

         7.      Review and authorize salary adjustments for all management
                 payroll, and non-executive officers' pay grades as a group. 
                 All salary ranges and performance for executive officers
                 shall be reviewed individually by the Committee.

         8.      Review as a group overall adjustments for all non-management
                 payroll salary grades.

         9.      Review personnel budgets.

        Said Committee shall meet at such times as it determines, but at
   least twice each year, and shall meet at the request of the Chief
   Executive Officer, President or any Committee member.  Such meeting may be
   held on a day separate from or the same as the regular monthly meeting of
   the Board of Directors.  Subsequent to each such Committee meeting, a
   report of the actions taken by such Committee shall be made to the Board
   of Directors.

        Section 5 - Nominating and Governance Committee shall be established
   and shall consist of at least three (3) members, all of whom shall be
   outside members of the Board of Directors.  The Chairperson and the
   members of the Committee shall be elected annually by a majority vote of
   the members of the Board of Directors.  Vacancies on said Committee may be
   filled at any time by action of the Board of Directors.  Said Committee
   shall meet at the call of any one of its members, but in no event shall it
   meet less than once a year for the express purpose of recommending
   nominees for election to the Board at the Annual Meeting of Shareowners. 
   The Committee shall have the following responsibilities:

        1.  Nomination of Directors for membership on the Board.
        2.  Selection of new Board members.
        3.  Selection of Board committee members and chairpersons.
        4.  Evaluation of overall Board effectiveness.
        5.  Develop recommendations on Director compensation.
        6.  Prepare CEO performance report.
        7.  Consider and develop recommendations on specific governance
   matters.

    
        Section 6 - The Executive and other Committees shall keep regular
   minutes of their proceedings and report the same to the Board when
   required.

        Section 7 - A majority of the members of a committee shall constitute
   a quorum for the transaction of business at any meeting of a committee of
   the Board, but a fewer number may adjourn the meeting to some other day or
   sine die.  Each committee shall arrange for the keeping of its own
   minutes.

                                   ARTICLE VI

                                    Officers

        Section 1 - The Board of Directors shall elect a Chief Executive
   Officer, a President, such number of Vice Presidents with such
   designations as the Board of Directors at the time may decide upon, a
   Secretary, a Treasurer and a Controller.  The same person may
   simultaneously hold more than one such office.   The Board of Directors in
   its discretion may also elect one or more Assistant Secretaries, one or
   more Assistant Treasurers, one or more Assistant Controllers, and such
   other Officers as may from time to time be provided for by the Board of
   Directors.  All Officers unless sooner removed shall hold their respective
   offices until their successors, willing to serve, shall have been elected
   but any Officer may be removed from office at any time at the pleasure of
   the Board of Directors.  All Officers shall be bonded in such form, in
   such amounts, and with such sureties as determined by the Board of
   Directors.

        Section 2 - Subject to the control of the Board of Directors the
   Chief Executive Officer designated by the Board of Directors shall have
   and be responsible for the general management and direction of the
   business of the Company, shall establish the lines of authority and
   supervision of the Officers and employees of the Company, shall have the
   power to appoint and remove and discharge any and all agents and employees
   of the Company not elected or appointed directly by the Board of
   Directors, and shall assist the Board in the formulation of policies of
   the Company.  The Chairperson of the Board if Chief Executive Officer may
   delegate any part of his or her duties to the President, or to one or more
   of the Vice Presidents of the Company.

        Section 3 - The Chairperson of the Board if not designated as the
   Chief Executive Officer of the Company shall assist the Board in the
   formulation of policies and may make recommendations therefore. 
   Information as to the affairs of the Company in addition to that contained
   in the regular reports shall be furnished to him or her on request.  He or
   she may make suggestions and recommendations to the Chief Executive
   Officer regarding any matters relating to the affairs of the Company and
   shall be available for consultation and advice.

        Section 4 - The President when he or she is not designated as and
   does not have the powers of the Chief Executive Officer shall have such
   other powers and duties as usually devolve upon the President of a Company
   and such other and further powers and duties as may from time to time be
   prescribed by the Board of Directors or be delegated to him or her by the
   Chairperson of the Board.  In the absence or inability of the Chairperson
   of the Board to act as Chief Executive Officer the powers and duties of
   the Chief Executive Officer shall temporarily devolve upon the President.

        Section 5 - The Vice Presidents shall have such powers and duties as
   may be prescribed for him or her by the Board of Directors and by the
   Chief Executive Officer.

        Section 6 - The Secretary shall attend all meetings of the Board of
   Directors, shall keep a true and faithful record thereof in proper books
   to be provided for that purpose, and shall be responsible for the custody
   and care of the corporate seal, corporate records and minute books of the
   Company, and of all other books, documents and papers as in the practical
   business operation of the Company shall naturally belong in the office or
   custody of the Secretary, or shall be placed in his or her custody by the
   Chief Executive Officer or by the Board of Directors.  He or she shall
   also act as Secretary of all shareowners' meetings, and keep a record
   thereof.  He or she shall, except as may be otherwise required by statute
   or by these bylaws, sign, issue and publish all notices required for
   meetings of shareowners and of the Board of Directors.  He or she shall be
   responsible for the custody of the stock books of the Company and shall
   keep a suitable record of the addresses of shareowners.  He or she shall
   also be responsible for the collection, custody and disbursement of the
   funds received for dividend reinvestment.  He or she shall sign stock
   certificates, bonds and mortgages, and all other documents and papers to
   which his or her signature may be necessary or appropriate, shall affix
   the seal of the corporation to all instruments requiring the seal, and
   shall have such other powers and duties as are commonly incidental to the
   office of Secretary, or as may be prescribed for him or her by the Chief
   Executive Officer or by the Board of Directors.

        Section 7 - The Treasurer shall have charge of, and be responsible
   for, the collection, receipt, custody and disbursement of the funds of the
   Company, and shall deposit its funds in the name of the Company in such
   banks, trust companies, or safety vaults as the Board of Directors may
   direct, and shall keep a proper record of cash receipts and disbursements. 
   He or she may, in the absence of the Secretary and Assistant Secretaries
   sign stock certificates.  He or she shall be responsible for the custody
   of such books, receipted vouchers and other books and papers as in the
   practical business operation of the Company shall naturally belong in the
   office or custody of the Treasurer, or shall be placed in his or her
   custody by the Chief Executive Officer, or by the Board of Directors.  He
   or she shall sign checks, drafts, and other paper providing for the
   payment of money by the Company for operating purposes in the usual course
   of business, and shall have such other powers and duties as are commonly
   incidental to the office of Treasurer, or as may be prescribed for him or
   her by the Chief Executive Officer or by the Board of Directors.

        Section 8 - The Controller shall be the principal accounting Officer
   of the Company.  He or she shall have general supervision over the books
   of accounts of the Company.  He or she shall examine the accounts of all
   Officers and employees from time to time and as often as practicable, and
   shall see that proper returns are made of all receipts from all sources. 
   All bills, properly made in detail and certified, shall be submitted to
   him or her, and he or she shall audit and approve the same if found
   satisfactory and correct, but he or she shall not approve any voucher
   unless charges covered by the voucher have been previously approved
   through work orders, requisition or otherwise by the head of the
   department in which it originated, or unless he or she shall be otherwise
   satisfied of its propriety and correctness.  He or she shall have full
   access to all minutes, contracts, correspondence and other papers and
   records of the Company relating to its business matters, and shall be
   responsible for the custody of such books and documents as shall naturally
   belong in the custody of the Controller and as shall be placed in his or
   her custody by the Chief Executive Officer or by the Board of Directors. 
   The Controller shall have such other powers and duties as are commonly
   incidental to the office of Controller, or as may be prescribed for him or
   her by the Chief Executive Officer or by the Board of Directors.

        Section 9 - The Assistant Secretaries, Assistant Treasurers and
   Assistant Controllers shall respectively assist the Secretary, Treasurer
   and Controller of the Company in the performance of the respective duties
   assigned to such principal Officer, and in assisting his or her principal
   Officer each assistant Officer shall to that extent and for such purpose
   have the same powers as his or her principal Officer.  The powers and
   duties of any such principal Officer shall temporarily devolve upon an
   assistant Officer in case of the absence, disability, death, resignation
   or removal from office of such principal Officer.

        Section 10 - In the event of the untimely death or absence or
   inability to act of the Chief Executive Officer, his or her powers and
   duties shall devolve temporarily in the following manner:  first, any
   former Chief Executive Officer who is a member of the board, next, to the
   Board member with the longest tenure on the Board.  Within sixty (60)
   days, the temporary Chief Executive Officer shall notify the outside
   members of the Board of the absence or inability to act of the Chief
   Executive Officer and shall convene a meeting of the outside members of
   the Board, who shall act as a Committee.  The Committee shall determine
   and evaluate all the facts pertinent to the Chief Executive Officer's
   absence or inability to act, and then make such recommendations to the
   Board of Directors as it deems appropriate under the circumstances.  The
   Board of Directors shall meet and act upon said recommendations within
   thirty (30) days following the determinations of said Committee.


                                   ARTICLE VII

                                 Cash Management

        Section 1 - Deposits - The funds of the Company shall be deposited to
   its credit in such banks or trust companies ("depositories") as the
   Treasurer shall designate or in the manner provided in Paragraph 5 of
   Section 2 of this Article.  All deposits in any depository shall be made
   initially to the general account of the Company and not to any special
   account, fund or deposit.  All special accounts, funds or deposits shall
   be created and maintained solely by transfers of funds from the general
   account.

        Section 2 - Withdrawals and Check Signing -

        1.  Funds shall be withdrawn only by Company check or draft except: 
            (a) to effect transfers of funds between Company accounts
            maintained at one or more depositories, (b) as provided in
            paragraph 5 of this Section 2 and Section 3 of this Article, or
            (c) as provided by resolution of the Board of Directors.

        2.  No debts shall be contracted except for current expenses unless
            authorized by the Board of Directors or the Executive Committee,
            and no invoices shall be paid by the Treasurer unless audited and
            approved by the Controller or by a person or committee
            specifically authorized by the Board of Directors or the
            Executive Committee to audit and approve invoices for payment.

        3.  Checks, drafts and notes drawn on any account or deposit of the
            Company shall be valid instruments when signed on behalf of the
            Company by the President or the Treasurer.  Instruments may be
            signed by the facsimile signature of the President or the
            Treasurer.

        4.  For the purposes of this Section, a facsimile signature of any
            Officer of the Company shall mean a stamp or perforation of that
            Officer's signature.  Each depository is authorized to honor
            instruments signed in this manner provided the facsimile
            resembles a specimen on file which has been certified by the
            Secretary or other duly authorized Officer of the Company.

        5.  In addition to the provisions of Section 1 of this Article VII
            the Treasurer of the Company is authorized to establish petty
            cash funds, on an imprest basis.  Each such account shall be
            designated as a "Cashier's Trust Account" and shall be separately
            maintained and accounted for by the cashier or other employee
            assigned such responsibility by the Treasurer.

            (a)  Checks drawn on a Cashier's Trust Account may be signed and
                 countersigned on behalf of the Company by such employees as
                 the Treasurer or President may from time to time authorize
                 and designate; provided, however, that no such check shall
                 be signed and countersigned by the same person.

            (b)  No payment out of petty cash funds, whether by cash or
                 check, shall exceed $2,500.

        6.  Checks drawn on special accounts which the Company creates or
            maintains for the payment of dividends may be signed by the
            manual or facsimile signature of its Chief Executive Officer or
            President and shall not require any countersignature.

        7.  All bonds and notes issued under an indenture or mortgage shall
            be executed on behalf of the Company by the manual or facsimile
            signature of its Chief Executive Officer, President or the
            Treasurer and its Secretary unless otherwise provided by
            resolution of the Board of Directors.

        Section 3 - Special Withdrawals - The President or Treasurer of the
   Company, or any person authorized in writing by any of the foregoing
   Officers, is authorized to direct any depository:

        (a)      to charge amounts directly to the account of the Company
                 without the issuance of a check or draft of the Company, for
                 the purpose of paying principal of and interest on bonds and
                 notes issued by the Company, and

        (b)      to accept and process data submitted via electronic means or
                 by wire transfer for purposes of receipt or disbursement of
                 funds;

   provided that such direction is in writing and describes the type of such
   transactions permitted to be made by such depository.


                                  ARTICLE VIII

                                  Miscellaneous

        Section 1 - All dividends shall be declared by a vote of the Board of
   Directors.

        Section 2 - The fiscal year of the Company shall close at the end of
   December of each calendar year.

        Section 3 - All or any shares of stock of any corporation owned by
   this Company may be voted at any meeting of the shareowners of such
   corporation by the Chief Executive Officer of this Company or such other
   person as may be designated by the Board of Directors for that purpose,
   upon any question that may be presented at such meeting, and the Chief
   Executive Officer or such other person may, on behalf of the Company,
   waive any notice of the calling of such meeting required by any statute or
   by-law and consent to the holding of any such meeting without notice.  The
   Chief Executive Officer or such other person as may be designated by the
   Board of Directors to vote stock owned by this Company shall have
   authority to give to any person a written proxy, in the name of this
   Company and under its corporate seal, to vote at any meeting of the
   shareowners of any corporation all or any shares of stock of such
   corporation owned by this Company, upon any question that may be presented
   at such meeting, with full power to waive any notice of the calling of
   such meeting required by any statute or by-law and to consent to the
   holding of any such meeting without notice.


                                   ARTICLE IX

   Amendment or Repeal of Bylaws

        These bylaws may be altered, amended or repealed by the Board of
   Directors at any regular or special meeting of the Board, or at any Annual
   Meeting or Special Meeting of Shareowners by the affirmative vote of
   owners of shares of outstanding voting stock of the Company having in the
   aggregate a number of votes at least equal to a majority of the aggregate
   number of votes possessed by all such owners (provided it shall have been
   stated in the notice calling any such Special Meeting of Shareowners that
   it is proposed at such meeting to alter, amend or rescind the bylaws), or
   in such other manner as may be provided by law or in the Restated Articles
   of Organization.


                                    ARTICLE X

                        Indemnification and Liability of
                        Corporate Directors and Officers

        Section 1 - Definitions Applicable to Article X - In this Article X:

        1.  "Corporation" means WPL Holdings, Inc.

        2.  "Director or Officer" means any of the following:

            a.  A natural person who is or was a Director or Officer of the
                Corporation.

            b.  A natural person who, while a Director or Officer of the
                Corporation, is or was serving at the Corporation's request
                as a Director, Officer, partner, trustee, member of any
                governing or decision-making committee, employee or agent of
                another corporation or foreign corporation, partnership,
                joint venture, trust or other enterprise.

            c.  A natural person who, while a Director or Officer of the
                Corporation, is or was serving an employee benefit plan
                because his or her duties to the Corporation also impose
                duties on, or otherwise involve services by, the person to
                the plan or to participants in or beneficiaries of the plan.

            d.  Unless the context requires otherwise, the estate or personal
                representative of a Director or Officer.

        3.  "Expenses" include fees, costs, charges, disbursements, attorney
            fees and any other expenses incurred in connection with a
            proceeding.

        4.  "Liability" includes the obligation to pay a judgment,
            settlement, penalty, assessment, forfeiture or fine, including an
            excise tax assessed with respect to an employee benefit plan, and
            reasonable expenses.

        5.  "Party" includes a natural person who was or is, or who is
            threatened to be made, a named defendant or respondent in a
            proceeding.

        6.  "Proceeding" means any threatened, pending or completed civil,
            criminal, administrative or investigative action, suit,
            arbitration or other proceeding, whether formal or informal,
            which involves foreign, federal, state or local law and which is
            brought by or in the right of the Corporation or by any other
            person.

        Section 2 - Mandatory Indemnification -

        1.  The Corporation shall indemnify a Director or Officer, to the
            extent he or she has been successful on the merits or otherwise
            in the defense of a proceeding, for all reasonable expenses
            incurred in the proceeding if the Director or Officer was a party
            because he or she is a Director or Officer of the Corporation.

        2.  a.  In cases not included under sub. 1., the Corporation shall
            indemnify a Director or Officer against liability incurred by the
            Director or Officer in a proceeding to which the Director or
            Officer was a party because he or she is a Director or Officer of
            the Corporation, unless liability was incurred because the
            Director or Officer breached or failed to perform a duty he or
            she owes to the Corporation and the breach or failure to perform
            constitutes any of the following:

                1) A willful failure to deal fairly with the Corporation or
                   its shareholders in connection with a matter in which the
                   Director or Officer has a material conflict of interest.

                2) A violation of criminal law, unless the Director or
                   Officer had reasonable cause to believe his or her
                   conduct was lawful or no reasonable cause to believe his
                   or her conduct was unlawful.

                3) A transaction from which the Director or Officer derived
                   an improper personal profit.

                4) Willful misconduct.

            b.  Determination of whether indemnification is required under
                this subsection shall be made under Section 3.

            c.  The termination of a proceeding by judgment, order,
                settlement or conviction, or upon a plea of no contest or an
                equivalent plea, does not, by itself, create a presumption
                that indemnification of the Director or Officer is not
                required under this subsection.

        3.  A Director or Officer who seeks indemnification under this
            section shall make a written request to the Corporation.

        4.  a.  Indemnification under this Article X is not required to the
                extent limited by the articles of incorporation under
                Section 180.048, Wis. Stats.

            b.  Indemnification under this Article X is not required if the
                Director or Officer has previously received indemnification
                or allowance of expenses from any person, including the
                Corporation, in connection with the same proceeding.

        Section 3 - Determination of Right to Indemnification - Unless
   otherwise provided by the articles of incorporation or bylaws or by
   written agreement between the Director or Officer and the Corporation, the
   Director or Officer seeks indemnification under Section 2, 2. shall select
   one of the following means for determining his or her right to
   indemnification:

        1.  By a majority vote of a quorum of the Board of Directors
            consisting of Directors not at the time parties to the same or
            related proceedings.  If a quorum of disinterested Directors
            cannot be obtained, by majority vote of a committee duly
            appointed by the Board of Directors and consisting solely of 2 or
            more Directors not at the time parties to the same or related
            proceedings.  Directors who are parties to the same or related
            proceedings may participate in the designation of members of the
            committee.

        2.  By independent legal counsel selected by a quorum of the Board of
            Directors or its committee in the manner prescribed in 1., above,
            if unable to obtain such a quorum or committee, by a majority
            vote of the full Board of Directors, including Directors who are
            parties to the same or related proceedings.

        3.  By a panel of three arbitrators consisting of one arbitrator
            selected by those Directors entitled under 2., above, to select
            independent legal counsel, one arbitrator selected by the
            Director or Officer seeking indemnification and one arbitrator
            selected by the two arbitrators previously selected.

        4.  By an affirmative vote of shares as provided in Section 180.28,
            Wis. Stats., shares owned by, or voted under the control of,
            persons who are at the time parties to the same or related
            proceedings, whether as plaintiffs or defendants or in any other
            capacity, may not be voted in making the determination.

        5.  By a court under Section 180.051, Wis. Stats., as created by 1987
            Wisconsin Act 13.

        6.  By any other method provided for in any additional right to
            indemnification permitted under Section 5, below.
    
        Section 4 - Allowance of Expenses as Incurred - Upon written request
   by a Director or Officer who is a party to a proceeding, the Corporation
   may pay or reimburse his or her reasonable expenses as incurred if the
   Director or Officer provides the Corporation with all of the following:

        1.  A written affirmation of his or her good faith belief that he or
            she has not breached or failed to perform his or her duties to
            the Corporation.

        2.  A written undertaking, executed personally or on his or her
            behalf, to repay the allowance and/if required by the
            Corporation, to pay reasonable interest on the allowance to the
            extent that it is ultimately determined under Section 3, above,
            that indemnification under Section 2, above, is not required and
            that indemnification is not ordered by a court.  The undertaking
            under this subsection shall be an unlimited general obligation of
            the Director or Officer and may be accepted without reference to
            his or her ability to repay the allowance.  The undertaking may
            be secured or unsecured.

        Section 5 - Additional Rights to Indemnification and Allowance of
   Expenses  
        1.  Except as provided in 2. below, Sections 2 and 4 above, do not
            preclude any additional right to indemnification or allowance of
            expenses that a Director or Officer may have under any of the
            following:

            a.  The articles of incorporation or bylaws.

            b.  A written agreement between the Director or Officer and the
                Corporation.

            c.  A resolution of the Board of Directors.

            d.  A resolution, after notice, adopted by a majority vote of all
                the Corporation's voting shares then issued and outstanding.

        2.  Regardless of the existence of an additional right under
            subsection 1., above, the Corporation may not indemnify a
            Director or Officer, or permit a Director or Officer to retain
            any allowance of expenses unless it is determined by or on behalf
            of the Corporation that the Director or Officer did not breach or
            fail to perform a duty he or she owes to the Corporation which
            constitutes conduct under Section 2, 2. a. 1), 2), 3) or 4).  A
            Director or Officer who is a party to the same or related
            proceeding for which indemnification or an allowance of expenses
            is sought may not participate in a determination under this
            subsection.

        3.  No provision of this Article X shall affect the Corporation's
            power to pay or reimburse expenses incurred by a Director or
            Officer in any of the following circumstances:

            a.  As a witness in a proceeding to which he or she is not a
   party.

            b.  As a plaintiff or petitioner in a proceeding because he or
                she is or was an employee, agent, Director or Officer of the
                Corporation.

        Section 6 - Insurance - The Corporation may purchase and maintain
   insurance on behalf of an individual who is an employee, agent, Director
   or Officer of the Corporation against liability asserted against or
   incurred by the individual in his or her capacity as an employee, agent,
   Director or Officer or arising from his or her status as an employee,
   agent, Director or Officer, regardless of whether the Corporation is
   required or authorized to indemnify or allow expenses to the individual
   against the same liability under Sections 2, 3, 4 or 5 of this Article X.

        Section 7 - Indemnification and Insurance Against Securities Law 
   Claims - Sections 1 through 6, inclusive, apply to the extent applicable
   to any other proceeding, to any proceeding involving a federal or state
   statute, rule or regulation regulating the offer, sale or purchase of
   securities, securities brokers or dealers, or investment companies or
   investment advisers.


        Section 8 - Reliance by Directors or Officers -

        1.  Unless the Director or Officer has knowledge that makes reliance
            unwarranted, a Director or Officer, in discharging his or her
            duties to the Corporation, may rely on information, opinions,
            reports or statements, any of which may be written or oral,
            formal or informal, including financial statements and other
            financial data, if prepared or presented by any of the following:

            a.  An Officer or employee of the Corporation whom the Director
                or Officer believes in good faith to be reliable and
                competent in the matters presented.

            b.  Legal counsel, public accountants or other persons as to
                matters the Director or Officer believes in good faith are
                within the person's professional or expert competence.

            c.  In the case of reliance by a Director, a committee of the
                Board of Directors of which the Director is not a member if
                the Director believes in good faith that the committee merits
                confidence.

         2.     This section does not apply to a Director's reliance under
                Section 180.40(3), Wis. Stats., as in effect on the date of
                adoption hereof.


        Section 9 - Consideration of Interests in Addition to Shareholders'
   Interests - In discharging his or her duties to the Corporation and in
   determining what he or she believes to be in the best interests of the
   Corporation, a Director or Officer may, in addition to considering the
   effects of any action on shareholders, consider the following:

        1.  The effects of the action on employees, suppliers and customers
            of the Corporation.

        2.  The effects of the action on communities in which the Corporation
            operates.

        3.  Any other factors the Director or Officer considers pertinent.


<TABLE> <S> <C>

<ARTICLE> UT
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF WPL HOLDINGS, INC. AS OF AND FOR THE
TWELVE MONTHS ENDED JUNE 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JUL-01-1995
<PERIOD-END>                               JUN-30-1996
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                      1214393
<OTHER-PROPERTY-AND-INVEST>                     122947
<TOTAL-CURRENT-ASSETS>                          165780
<TOTAL-DEFERRED-CHARGES>                        242291
<OTHER-ASSETS>                                    5941
<TOTAL-ASSETS>                                 1838422
<COMMON>                                           308
<CAPITAL-SURPLUS-PAID-IN>                       307422
<RETAINED-EARNINGS>                             307885
<TOTAL-COMMON-STOCKHOLDERS-EQ>                  615615
                                0
                                      59963
<LONG-TERM-DEBT-NET>                            423701
<SHORT-TERM-NOTES>                               34534
<LONG-TERM-NOTES-PAYABLE>                        56975
<COMMERCIAL-PAPER-OBLIGATIONS>                   23000
<LONG-TERM-DEBT-CURRENT-PORT>                     3453
                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                  678156
<TOT-CAPITALIZATION-AND-LIAB>                  1838422
<GROSS-OPERATING-REVENUE>                       884561
<INCOME-TAX-EXPENSE>                             47008
<OTHER-OPERATING-EXPENSES>                      282586
<TOTAL-OPERATING-EXPENSES>                      715996
<OPERATING-INCOME-LOSS>                         168565
<OTHER-INCOME-NET>                               13287
<INCOME-BEFORE-INTEREST-EXPEN>                  181852
<TOTAL-INTEREST-EXPENSE>                         39597
<NET-INCOME>                                     83370
                       3311
<EARNINGS-AVAILABLE-FOR-COMM>                    91936
<COMMON-STOCK-DIVIDENDS>                         60174
<TOTAL-INTEREST-ON-BONDS>                        43143
<CASH-FLOW-OPERATIONS>                          176962
<EPS-PRIMARY>                                     2.99
<EPS-DILUTED>                                        0<F1>
<FN>
<F1>Applicable accounting rules do not require WPL Holdings, Inc. to report
earnings per share on a fully diluted basis.
</FN>
        

</TABLE>


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