WPL HOLDINGS INC
S-8, 1997-12-04
ELECTRIC & OTHER SERVICES COMBINED
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                                                 Registration No. 333-       
                                                                           
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                           ___________________________

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                               WPL Holdings, Inc.
             (Exact name of registrant as specified in its charter)

             Wisconsin                                         39-1380265
    (State or other jurisdiction                            (I.R.S. Employer 
   of incorporation or organization)                      Identification No.)
                        
            222 West Washington Avenue
               Madison, Wisconsin                                 53703
     (Address of principal executive offices)                   (Zip Code)


               WPL Holdings, Inc. Long-Term Equity Incentive Plan
                            (Full title of the plan)

          Erroll B. Davis, Jr.                          Copy to:
 President and Chief Executive Officer
           WPL Holdings, Inc.                   Benjamin F. Garmer, III
       222 West Washington Avenue                   Foley & Lardner
       Madison, Wisconsin  53703               777 East Wisconsin Avenue
             (608) 252-3311                    Milwaukee, Wisconsin 53202

 (Name, address and telephone number,               (414) 271-2400
   including area code, of agent for service)
                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                     Proposed       Proposed
      Title of                        Maximum       Maximum
     Securities        Amount         Offering      Aggregate      Amount of
        to be          to be            Price       Offering      Registration
     Registered    Registered(1)     Per Share        Price           Fee

    Common Stock,                                      
     $.01 par        
    value, with
    attached         1,000,000     $30.71875 (2)   $30,718,750 (2)   $9,063
    Common Stock     shares and              
    Purchase Rights    rights


   (1)      Each share of WPL Holdings, Inc. Common Stock issued will have
            attached thereto one Common Stock Purchase Right.

   (2)      Estimated pursuant to Rule 457(c) and (h) under the Securities
            Act of 1933 solely for the purpose of calculating the
            registration fee based on the average of the high and low prices
            for WPL Holdings, Inc. Common Stock on the New York Stock
            Exchange Composite Tape on December 2, 1997.  The value
            attributable to the Common Stock Purchase Rights is reflected in
            the price of the Common Stock.

                        _________________________________

   <PAGE>
                                     PART I 

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission (the "Commission") as part of this Form S-8 Registration
   Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents filed by WPL Holdings, Inc. (the
   "Company") with the Commission are hereby incorporated herein by
   reference:

             1.  The Company's Annual Report on Form 10-K for the fiscal year
   ended December 31, 1996, filed on March 19, 1997.

             2.  The Company's Quarterly Reports on Form 10-Q for the
   quarters ended March 31, June 30 and September 30, 1997, filed on May 15,
   August 13 and November 14, 1997, respectively.

             3.  The description of the Company's Common Stock contained in
   Item 4 of the Company's Registration Statement on Form 8-B, dated April 1,
   1988, including any amendment or report filed for the purpose of updating
   such description.

             4.  The description of the Company's Common Stock Purchase
   Rights contained in Item 1 of the Company's Registration Statement on Form
   8-A, dated February 27, 1989, including any amendment or report filed for
   the purpose of updating such description.

             All documents subsequently filed by the Company pursuant to
   Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934,
   as amended, after the date of filing of this Registration Statement and
   prior to such time as the Company files a post-effective amendment to this
   Registration Statement which indicates that all securities offered hereby
   have been sold or which deregisters all securities then remaining unsold
   shall be deemed to be incorporated by reference in this Registration
   Statement and to be a part hereof from the date of filing of such
   documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             Not applicable.

   Item 6.   Indemnification of Directors and Officers.

             Pursuant to the Wisconsin Business Corporation Law and the
   Company's By-laws, directors and officers of the Company are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such officers or directors are successful in
   the defense of a proceeding and (ii) in proceedings in which the director
   or officer is not successful in defense thereof, unless it is determined
   that the director or officer breached or failed to perform his or her
   duties to the Company and such breach or failure constituted:  (a) a
   willful failure to deal fairly with the Company or its shareowners in
   connection with a matter in which the director or officer had a material
   conflict of interest; (b) a violation of the criminal law unless the
   director or officer had reasonable cause to believe his or her conduct was
   lawful or had no reasonable cause to believe his or her conduct was
   unlawful; (c) a transaction from which the director or officer derived an
   improper personal profit; or (d) willful misconduct.  It should be noted
   that the Wisconsin Business Corporation Law specifically states that it is
   the public policy of Wisconsin to require or permit indemnification in
   connection with a proceeding involving securities regulation, as described
   therein, to the extent required or permitted as described above. 
   Additionally, under the Wisconsin Business Corporation Law, directors of
   the Company are not subject to personal liability to the Company, its
   shareowners or any person asserting rights on behalf thereof for certain
   breaches or failures to perform any duty resulting solely from their
   status as directors except in circumstances paralleling those in
   subparagraphs (a) through (d) outlined above.

             The indemnification provided by the Wisconsin Business
   Corporation Law and the Company's By-laws is not exclusive of any other
   rights to which a director or officer may be entitled.  The general effect
   of the foregoing provisions may be to reduce the circumstances which an
   officer or director may be required to bear the economic burden of the
   foregoing liabilities and expenses.

             The Company maintains a liability insurance policy for its
   directors and officers as permitted by Wisconsin law which may extend to,
   among other things, liability arising under the Securities Act of 1933, as
   amended.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:


    Exhibit No.                         Exhibit


    (4.1)              WPL Holdings, Inc. Long-Term Equity
                       Incentive Plan (incorporated by reference to
                       Exhibit 4.1 in WPL Holdings, Inc.'s
                       Quarterly Report on Form 10-Q for the
                       quarter ended June 30, 1994)

    (4.2)              Form of agreement for use under the WPL
                       Holdings, Inc. Long-Term Equity Incentive
                       Plan 

    (4.3)              Rights Agreement, dated as of February 22,
                       1989, between WPL Holdings, Inc. and Morgan
                       Shareholder Services Trust Company
                       (incorporated by reference to Exhibit 4 to
                       WPL Holdings, Inc.'s Current Report on Form
                       8-K, dated as of February 27, 1989)

    (5)                Opinion of Foley & Lardner

    (23.1)             Consent of Arthur Andersen LLP

    (23.2)             Consent of Foley & Lardner (contained in
                       Exhibit (5) hereto)

    (24)               Powers of Attorney

   Item 9.   Undertakings.

             (a)  The undersigned Registrant hereby undertakes:

             (1)  To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement to
   include any material information with respect to the plan of distribution
   not previously disclosed in the Registration Statement or any material
   change to such information in the Registration Statement.

             (2)  That, for the purpose of determining any liability under
   the Securities Act of 1933, each such post-effective amendment shall be
   deemed to be a new registration statement relating to the securities
   offered herein, and the offering of such securities at that time shall be
   deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b)  The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Securities Act of 1933,
   each filing of the Registrant's annual report pursuant to Section 13(a) or
   Section 15(d) of the Securities Exchange Act of 1934 (and, where
   applicable, each filing of an employee benefit plan's annual report
   pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is
   incorporated by reference in this Registration Statement shall be deemed
   to be a new registration statement relating to the securities offered
   herein, and the offering of such securities at that time shall be deemed
   to be the initial bona fide offering thereof.

             (c)  Insofar as indemnification for liabilities arising under
   the Securities Act of 1933 may be permitted to directors, officers and
   controlling persons of the Registrant pursuant to the foregoing
   provisions, or otherwise, the Registrant has been advised that in the
   opinion of the Securities and Exchange Commission such indemnification is
   against public policy as expressed in the Act and is, therefore,
   unenforceable.  In the event that a claim for indemnification against such
   liabilities (other than the payment by the Registrant of expenses incurred
   or paid by a director, officer or controlling person of the Registrant in
   the successful defense of any action, suit or proceeding) is asserted by
   such director, officer or controlling person in connection with the
   securities being registered, the Registrant will, unless in the opinion of
   its counsel the matter has been settled by controlling precedent, submit
   to a court of appropriate jurisdiction the question whether such
   indemnification by it is against public policy as expressed in the Act and
   will be governed by the final adjudication of such issue.

   <PAGE>

                                   SIGNATURES

             Pursuant to the requirements of the Securities Act of 1933, the
   Registrant certifies that it has reasonable grounds to believe that it
   meets all of the requirements for filing on Form S-8 and has duly caused
   this Registration Statement to be signed on its behalf by the undersigned,
   thereunto duly authorized, in the City of Madison, State of Wisconsin, on
   December 3, 1997.

                                      WPL HOLDINGS, INC.


                                      By:  /s/ Erroll B. Davis, Jr.           
                                           Erroll B. Davis, Jr.
                                           President and Chief Executive
                                           Officer



             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.

         Signatures                           Title              Date



    /s/ Erroll B. Davis, Jr.          President, Chief      December 3, 1997
    Erroll B. Davis, Jr.              Executive Officer
                                      and Director
                                      (Principal Executive
                                      Officer)

    /s/ Edward M. Gleason             Vice President,       December 3, 1997
    Edward M. Gleason                 Treasurer and                 
                                      Corporate Secretary
                                      (Principal Financial
                                      and Accounting
                                      Officer)


    L. David Carley*                        Director        December 3, 1997




    Rockne G. Flowers*                      Director        December 3, 1997



    Donald R. Haldeman*                     Director        December 3, 1997



    Katharine C. Lyall*                     Director        December 3, 1997



    Arnold M. Nemirow*                      Director        December 3, 1997



    Milton E. Neshek*                       Director        December 3, 1997



    Henry C. Prange*                        Director        December 3, 1997



    Judith D. Pyle*                         Director        December 3, 1997



    Carol T. Toussaint*                     Director        December 3, 1997



    *By:/s/ Erroll B. Davis, Jr. 
         Erroll B. Davis, Jr.
         Attorney-in-Fact

    <PAGE>

                                  EXHIBIT INDEX

               WPL Holdings, Inc. Long-Term Equity Incentive Plan


    Exhibit No.                              Exhibit

    (4.1)            WPL Holdings, Inc. Long-Term Equity Incentive Plan
                     (incorporated by reference to Exhibit 4.1 in WPL
                     Holdings, Inc.'s Quarterly Report on Form 10-Q for the
                     quarter ended June 30, 1994)

    (4.2)            Form of agreement for use under the WPL Holdings, Inc.
                     Long-Term Equity Incentive Plan

    (4.3)            Rights Agreement, dated as of February 22, 1989,
                     between WPL Holdings, Inc. and Morgan Shareholder
                     Services Trust Company (incorporated by reference to
                     Exhibit 4 to WPL Holdings, Inc.'s Current Report on
                     Form 8-K, dated as of February 27, 1989)

    (5)              Opinion of Foley & Lardner

    (23.1)           Consent of Arthur Andersen LLP

    (23.2)           Consent of Foley & Lardner (contained in Exhibit (5)
                     hereto)

    (24)             Powers of Attorney

                                                                Exhibit (4.2)


                               [WPL Holdings/WP&L]


   [Date]

   TO:  [Name]

   Congratulations on your selection as Participant in the WPL Holdings, Inc.
   Long-Term Equity Incentive Plan (the "Plan").  This Agreement provides a
   brief summary of your rights under the Plan.

   The attached Plan document provides the complete details of all of your
   rights under the Plan and this Agreement, as well as all of the conditions
   and limitations affecting such rights.  If there is any inconsistency
   between the terms of this Agreement and the terms of the Plan, the Plan's
   terms shall completely supersede and replace the conflicting terms of this
   Agreement.  All capitalized terms appearing in this Agreement shall have
   the meanings defined in the Plan.

   The Option granted to you under this Agreement is a non-qualified Option,
   as defined in the Plan.  The Performance Unit is intended to accumulate
   all of the dividends paid on one share of WPLH common stock over a three-
   year period.  The value appreciation award is to reflect the increased
   value generated at the Heartland Development Corporation.

   OVERVIEW OF YOUR AWARD

   1.   a.   Number of shares under this Option:  ________  

        b.   HDC value appreciation
             Standard equity percentage:      percent
             Premium equity percentage:      percent

   2.   Date of grant:  ___________

   3.   Grant price of stock Option:  $__________

   4.   a.   Vesting of Options:  Subject to the terms of the Plan, the
             shares covered by this Option shall vest three (3) years
             following the grant date.

        b.   Performance Unit payout:  Subject to the terms of the Plan,
             Performance Units will be paid in a combination of 60 percent
             WPLH shares and 40 percent cash as soon as practicable at the
             end of each three-year performance cycle, but not later than
             seventy-five days following the end of the performance cycle.

        c.   Value Appreciation Awards:  Vested awards will be paid out at
             the end of the three years from the award date.

   5.   Expiration date of Stock Option:  ___________        


   6.   Termination of Employment - Stock Options:

        a.   Termination by Death:  In the event of employment termination by
             reason of death, all outstanding Options shall immediately vest
             one hundred percent (100%) and shall remain exercisable at any
             time prior to their expiration date or for one (1) year after
             the date of death, whichever period is shorter, by such person
             or persons as shall have been named as the Participant's
             beneficiary, or by such persons that have acquired the
             Participant's rights under the Option by will or by the laws of
             descent and distribution.

        b.   Termination by Disability:  In the event of employment
             termination by reason of disability, all outstanding Options
             granted shall immediately vest one hundred percent (100%) as of
             the date the Committee determined the definition of disability
             to have been satisfied, and shall remain exercisable at any time
             prior to their expiration date, or for one (1) year after the
             date that the Committee determines the definition of disability
             to have been satisfied, whichever period is shorter.

        c.   Termination by Retirement:  In the event of employment
             termination by reason of Retirement, all outstanding Options
             granted shall immediately vest one hundred percent (100%), and
             shall remain exercisable at any time prior to their expiration
             date, or for three (3) years after the effective date of
             retirement, whichever period is shorter.

        d.   Employment Termination Followed by Death:  In the event of
             employment termination by reason of disability or retirement,
             and within the exercise period following such termination the
             Participant dies, then the remaining exercise period under
             outstanding Options shall equal the longer of:  (i) one (1) year
             following death, or (ii) the remaining portion of the exercise
             period which was triggered by the employment termination.  Such
             Options shall be exercisable by such person or persons who shall
             have been named as the Participant's beneficiary, or by such
             persons who have acquired the Participant's rights under the
             Option by will or by the laws of descent and distribution.

        e.   Termination of Employment for Other Reasons:  If the employment
             of a Participant shall terminate for any reason other than the
             reasons set forth in Section 6 herein (and other than for
             cause), all Options held by the Participant which are not vested
             as of the effective date of employment termination immediately
             shall be forfeited to the Company.

             Options which are vested as of the effective date of employment
             termination may be exercised by the Participant within the
             period beginning on the effective date of employment
             termination, and ending three (3) months after such date.  If
             the employment of a Participant shall be terminated by the
             Company for cause, all outstanding Options held by the
             Participant immediately shall be forfeited to the Company and no
             additional exercise period shall be allowed, regardless of the
             vested status of the Options.

   7.   Termination of Employment - Performance Units:

        a.   Termination of Employment due to Death, Disability, Retirement,
             or Involuntary Termination without Cause:  In the event the
             employment of a Participant is terminated by reason of death,
             disability, retirement or involuntary termination without cause
             during a performance period, the Participant shall receive a
             prorated payout of the Performance Units.  The prorated payout
             shall be determined by the Committee, in its sole discretion,
             and shall be based upon the length of time that the Participant
             held the Performance Units during the performance period, and
             shall further be adjusted based on the achievement of the
             preestablished performance goals.

             Payment of earned Performance Units shall be made at the same
             time payments are made to Participants who did not terminate
             employment during the applicable performance period.

        b.   Termination of Employment for Other Reasons:  In the event that
             a Participant's employment terminates for any reason other than
             those reasons set forth in Section 7(a) herein, all Performance
             Units shall be forfeited by the Participant to the Company.

   8.   Termination of Employment - Value Appreciation Awards.

        a.   Termination of employment due to death, disability, retirement,
             or involuntary termination without cause:  All vested value
             appreciation awards will be paid in cash, and all unvested
             awards will be forfeited.

        b.   Termination of Employment for Other Reasons:  In the event that
             a Participant's employment terminates for any reason other than
             those reasons set for in Section 8(a) herein, all Performance
             Units shall be forfeited by the Participant to the Company.

   9.   Change in Control:  Upon the occurrence of a change in control:

        a.   All Options shall become immediately exercisable;

        b.   The target payout opportunity attainable under all outstanding
             Performance Units shall be deemed to have been fully earned for
             the entire performance period(s) as of the effective date of the
             change in control, and within thirty (30) days following the
             effective date of the change in control, a pro rata portion of
             the target payout opportunity will be paid in cash, based on the
             number of complete and partial calendar months within the
             performance period which had elapsed as of such effective date;
             provided, however, that there shall not be an accelerated payout
             with respect to Performance Units which were granted less than
             six (6) months prior to the effective date of the change in
             control;

   10.  Withholding:

        a.   Tax Withholding:  The Company shall have the right to deduct or
             withhold, or require a Participant to remit to the Company, and
             amount sufficient to satisfy Federal, state and local taxes
             (including the Participant's FICA obligation) required by any
             awards to Participants under law to be withheld with respect to
             any taxable event arising or as a result of this Plan.

        b.   Share Withholding:  With respect to withholding required upon
             the exercise of Options, or upon any other taxable event arising
             as a result of awards granted hereunder, Participants may elect
             to satisfy the withholding requirement, in whole or in part, by
             having the Company withhold shares having a fair market value on
             the date the tax is to be determined equal to the minimum
             statutory total tax which could be imposed on the transaction.

             (i)  Awards Having Exercise Timing Within Participants'
                  Discretion.  The participant must either:

                  A.   Deliver written notice of the stock withholding
                       election to the Committee at least six (6) months
                       prior to the date specified by the participant on
                       which the exercise of the award is to occur; or

                  B.   Make the stock withholding election in connection with
                       an exercise of an award which occurs during a window
                       period.

             (ii) Awards Having a Fixed Exercise/Payout Schedule Which is
                  Outside Participant's Control.  The participant must
                  either:

                  A.   Deliver written notice of the stock withholding
                       election to the Committee at least six (6) months
                       prior to the date on which the taxable event (e.g.,
                       exercise or payout) relating to the award is scheduled
                       to occur; or

                  B.   Make the stock withholding election during a window
                       period which occurs prior to the scheduled taxable
                       event relating to the award (for this purpose, an
                       election may be made prior to such a window period,
                       provided that it becomes effective during a window
                       period occurring prior to the applicable taxable
                       event).

   Please acknowledge your Agreement to Participant in the Plan and this
   Agreement, and to abide by all of the governing terms and provisions, by
   signing the following representation:

                            Agreement to Participate

             By signing a copy of this Agreement and returning it
             to Mark Emmrich, Human Resources Department, G.O. 7, I
             acknowledge that I have read the Plan, and that I
             fully understand all of my rights under the Plan, as
             well as all of the terms and conditions which may
             limit my eligibility to exercise these awards. 
             Without limiting the generality of the preceding
             sentence, I understand that my right to exercise these
             awards is conditioned upon my continued employment
             with the Company.


                                 ___________________________________
                                 Participant


   Please refer any questions you may have regarding your award to me.  Once
   again, congratulations on receipt of your award.

   Sincerely,




   Erroll B. Davis, Jr.
   President and Chief Executive Officer

                           F O L E Y  &  L A R D N E R            Exhibit (5)

                          A T T O R N E Y S  A T  L A W

   CHICAGO                       FIRSTAR CENTER                     SAN DIEGO
   JACKSONVILLE             777 EAST WISCONSIN AVENUE           SAN FRANCISCO
   LOS ANGELES           MILWAUKEE, WISCONSIN 53202-5367          TALLAHASSEE
   MADISON                  TELEPHONE (414) 271-2400                    TAMPA
   ORLANDO                  FACSIMILE (414) 297-4900         WASHINGTON, D.C.
   SACRAMENTO                                                 WEST PALM BEACH
                              WRITER'S DIRECT LINE


                                December 3, 1997




   WPL Holdings, Inc.
   222 West Washington Avenue
   Madison, Wisconsin  53703

   Ladies and Gentlemen:

             We have acted as counsel for WPL Holdings, Inc., a Wisconsin
   corporation (the "Company"), in conjunction with the preparation of a Form
   S-8 Registration Statement (the "Registration Statement") to be filed by
   the Company with the Securities and Exchange Commission under the
   Securities Act of 1933, as amended ("Securities Act"), relating to
   1,000,000 shares of the Company's common stock, $.01 par value (the
   "Common Stock"), and the associated rights to purchase shares of Common
   Stock accompanying each share of Common Stock ("Rights"), which may be
   issued or acquired pursuant to the WPL Holdings, Inc. Long-Term Equity
   Incentive Plan (the "Plan").  The terms of the Rights are as set forth in
   that certain Rights Agreement, dated as of February 22, 1989, by and
   between the Company and Morgan Shareholder Services Trust Company (the
   "Rights Agreement").  

             As such counsel, we have examined:  (i) the Plan; (ii) the
   Registration Statement; (iii) the Company's Restated Articles of
   Incorporation and By-Laws, as amended to date; (iv) the Rights Agreement;
   (v) resolutions of the Company's Board of Directors relating to the Plan
   and the issuance of securities thereunder; and (vi) such other
   proceedings, documents and records as we have deemed necessary to enable
   us to render this opinion.

             Based on the foregoing, we are of the opinion that:

             1.   The Company is a corporation validly existing under the
   laws of the State of Wisconsin.

             2.   The shares of Common Stock, when issued by the Company
   pursuant to the terms and conditions of the Plan, and as contemplated in
   the Registration Statement, will be validly issued, fully paid and
   nonassessable, except with respect to wage claims of, or other debts owing
   to, employees of the Company for services performed, but not exceeding six
   months' service in any one case, as provided in Section 180.0622(2)(b) of
   the Wisconsin Business Corporation Law and judicial interpretations
   thereof.

             3.   The Rights when issued pursuant to the terms of the Rights
   Agreement will be validly issued.

             We consent to the use of this opinion as an exhibit to the
   Registration Statement.  In giving our consent, we do not admit that we
   are "experts" within the meaning of Section 11 of the Securities Act, or
   within the category of persons whose consent is required by Section 7 of
   said Act.

                                      Very truly yours,



                                      FOLEY & LARDNER

                                                               Exhibit (23.1)



                    Consent of Independent Public Accountants

   As independent public accountants, we hereby consent to the incorporation
   by reference in this registration statement of our reports dated January
   30, 1997 included in the WPL Holdings, Inc. Form 10-K for the year ended
   December 31, 1996 and to all references to our firm included in this
   registration statement.


                                      ARTHUR ANDERSEN LLP

   Milwaukee, Wisconsin
   December 2, 1997

                                                                 Exhibit (24)




                                POWER OF ATTORNEY


   KNOW ALL PERSONS BY THESE PRESENTS, That I

                                 L. DAVID CARLEY

   hereby constitute and appoint each of Erroll B. Davis, Jr. and Edward M.
   Gleason, and each of them individually, my true and lawful attorneys-in-
   fact and agents, with full power of substitution and resubstitution, for
   me and in my name, place and stead, to sign my name as a director of WPL
   Holdings, Inc. (the "Company") to the Registration Statement on Form S-8,
   and any and all amendments (including post-effective amendments) or
   supplements thereto, relating to the WPL Holdings, Inc. Long-Term Equity
   Incentive Plan, and to file said Registration Statement, with all exhibits
   thereto, and other documents in connection therewith, and any amendment
   (including any post-effective amendment) or supplement thereto, with the
   Securities and Exchange Commission in connection with the registration of
   shares of the Company's common stock (and the accompanying rights to
   purchase common stock) under the Securities Act of 1933, as amended.

        I hereby ratify and confirm all that said attorneys-in-fact and
   agents, or either of them, or their or his substitute or substitutes, have
   done or shall lawfully do by virtue of this Power of Attorney.

             WITNESS my hand this 3rd day of December, 1997.

                                      /s/ L. David Carley                    
                                      L. David Carley

   <PAGE>

                                POWER OF ATTORNEY


   KNOW ALL PERSONS BY THESE PRESENTS, That I

                                ROCKNE G. FLOWERS

   hereby constitute and appoint each of Erroll B. Davis, Jr. and Edward M.
   Gleason, and each of them individually, my true and lawful attorneys-in-
   fact and agents, with full power of substitution and resubstitution, for
   me and in my name, place and stead, to sign my name as a director of WPL
   Holdings, Inc. (the "Company") to the Registration Statement on Form S-8,
   and any and all amendments (including post-effective amendments) or
   supplements thereto, relating to the WPL Holdings, Inc. Long-Term Equity
   Incentive Plan, and to file said Registration Statement, with all exhibits
   thereto, and other documents in connection therewith, and any amendment
   (including any post-effective amendment) or supplement thereto, with the
   Securities and Exchange Commission in connection with the registration of
   shares of the Company's common stock (and the accompanying rights to
   purchase common stock) under the Securities Act of 1933, as amended.

        I hereby ratify and confirm all that said attorneys-in-fact and
   agents, or either of them, or their or his substitute or substitutes, have
   done or shall lawfully do by virtue of this Power of Attorney.

             WITNESS my hand this 3rd day of December, 1997.

                                      /s/ Rockne G. Flowers                  
                                      Rockne G. Flowers

   <PAGE>

                                POWER OF ATTORNEY


   KNOW ALL PERSONS BY THESE PRESENTS, That I

                               DONALD R. HALDEMAN

   hereby constitute and appoint each of Erroll B. Davis, Jr. and Edward M.
   Gleason, and each of them individually, my true and lawful attorneys-in-
   fact and agents, with full power of substitution and resubstitution, for
   me and in my name, place and stead, to sign my name as a director of WPL
   Holdings, Inc. (the "Company") to the Registration Statement on Form S-8,
   and any and all amendments (including post-effective amendments) or
   supplements thereto, relating to the WPL Holdings, Inc. Long-Term Equity
   Incentive Plan, and to file said Registration Statement, with all exhibits
   thereto, and other documents in connection therewith, and any amendment
   (including any post-effective amendment) or supplement thereto, with the
   Securities and Exchange Commission in connection with the registration of
   shares of the Company's common stock (and the accompanying rights to
   purchase common stock) under the Securities Act of 1933, as amended.

        I hereby ratify and confirm all that said attorneys-in-fact and
   agents, or either of them, or their or his substitute or substitutes, have
   done or shall lawfully do by virtue of this Power of Attorney.

             WITNESS my hand this 3rd day of December, 1997.

                                      /s/ Donald R. Haldeman                 
                                      Donald R. Haldeman

   <PAGE>

                                POWER OF ATTORNEY


   KNOW ALL PERSONS BY THESE PRESENTS, That I

                               KATHARINE C. LYALL

   hereby constitute and appoint each of Erroll B. Davis, Jr. and Edward M.
   Gleason, and each of them individually, my true and lawful attorneys-in-
   fact and agents, with full power of substitution and resubstitution, for
   me and in my name, place and stead, to sign my name as a director of WPL
   Holdings, Inc. (the "Company") to the Registration Statement on Form S-8,
   and any and all amendments (including post-effective amendments) or
   supplements thereto, relating to the WPL Holdings, Inc. Long-Term Equity
   Incentive Plan, and to file said Registration Statement, with all exhibits
   thereto, and other documents in connection therewith, and any amendment
   (including any post-effective amendment) or supplement thereto, with the
   Securities and Exchange Commission in connection with the registration of
   shares of the Company's common stock (and the accompanying rights to
   purchase common stock) under the Securities Act of 1933, as amended.

        I hereby ratify and confirm all that said attorneys-in-fact and
   agents, or either of them, or their or his substitute or substitutes, have
   done or shall lawfully do by virtue of this Power of Attorney.

             WITNESS my hand this 3rd day of December, 1997.

                                      /s/ Katharine C. Lyall                 
                                      Katharine C. Lyall

   <PAGE>

                                POWER OF ATTORNEY


   KNOW ALL PERSONS BY THESE PRESENTS, That I

                                ARNOLD M. NEMIROW

   hereby constitute and appoint each of Erroll B. Davis, Jr. and Edward M.
   Gleason, and each of them individually, my true and lawful attorneys-in-
   fact and agents, with full power of substitution and resubstitution, for
   me and in my name, place and stead, to sign my name as a director of WPL
   Holdings, Inc. (the "Company") to the Registration Statement on Form S-8,
   and any and all amendments (including post-effective amendments) or
   supplements thereto, relating to the WPL Holdings, Inc. Long-Term Equity
   Incentive Plan, and to file said Registration Statement, with all exhibits
   thereto, and other documents in connection therewith, and any amendment
   (including any post-effective amendment) or supplement thereto, with the
   Securities and Exchange Commission in connection with the registration of
   shares of the Company's common stock (and the accompanying rights to
   purchase common stock) under the Securities Act of 1933, as amended.

        I hereby ratify and confirm all that said attorneys-in-fact and
   agents, or either of them, or their or his substitute or substitutes, have
   lawfully done or shall lawfully do by virtue of this Power of Attorney.

             WITNESS my hand this 3rd day of December, 1997.

                                      /s/ Arnold M. Nemirow                  
                                      Arnold M. Nemirow

   <PAGE>

                                POWER OF ATTORNEY


   KNOW ALL PERSONS BY THESE PRESENTS, That I

                                MILTON E. NESHEK

   hereby constitute and appoint each of Erroll B. Davis, Jr. and Edward M.
   Gleason, and each of them individually, my true and lawful attorneys-in-
   fact and agents, with full power of substitution and resubstitution, for
   me and in my name, place and stead, to sign my name as a director of WPL
   Holdings, Inc. (the "Company") to the Registration Statement on Form S-8,
   and any and all amendments (including post-effective amendments) or
   supplements thereto, relating to the WPL Holdings, Inc. Long-Term Equity
   Incentive Plan, and to file said Registration Statement, with all exhibits
   thereto, and other documents in connection therewith, and any amendment
   (including any post-effective amendment) or supplement thereto, with the
   Securities and Exchange Commission in connection with the registration of
   shares of the Company's common stock (and the accompanying rights to
   purchase common stock) under the Securities Act of 1933, as amended.

        I hereby ratify and confirm all that said attorneys-in-fact and
   agents, or either of them, or their or his substitute or substitutes, have
   done or shall lawfully do by virtue of this Power of Attorney.

             WITNESS my hand this 3rd day of December, 1997.

                                      /s/ Milton E. Neshek                   
                                      Milton E. Neshek

   <PAGE>

                                POWER OF ATTORNEY


   KNOW ALL PERSONS BY THESE PRESENTS, That I

                                 HENRY C. PRANGE

   hereby constitute and appoint each of Erroll B. Davis, Jr. and Edward M.
   Gleason, and each of them individually, my true and lawful attorneys-in-
   fact and agents, with full power of substitution and resubstitution, for
   me and in my name, place and stead, to sign my name as a director of WPL
   Holdings, Inc. (the "Company") to the Registration Statement on Form S-8,
   and any and all amendments (including post-effective amendments) or
   supplements thereto, relating to the WPL Holdings, Inc. Long-Term Equity
   Incentive Plan, and to file said Registration Statement, with all exhibits
   thereto, and other documents in connection therewith, and any amendment
   (including any post-effective amendment) or supplement thereto, with the
   Securities and Exchange Commission in connection with the registration of
   shares of the Company's common stock (and the accompanying rights to
   purchase common stock) under the Securities Act of 1933, as amended.

        I hereby ratify and confirm all that said attorneys-in-fact and
   agents, or either of them, or their or his substitute or substitutes, have
   done or shall lawfully do by virtue of this Power of Attorney.

             WITNESS my hand this 3rd day of December, 1997.

                                      /s/ Henry C. Prange                    
                                      Henry C. Prange

   <PAGE>

                                POWER OF ATTORNEY

   KNOW ALL PERSONS BY THESE PRESENTS, That I

                                 JUDITH D. PYLE

   hereby constitute and appoint each of Erroll B. Davis, Jr. and Edward M.
   Gleason, and each of them individually, my true and lawful attorneys-in-
   fact and agents, with full power of substitution and resubstitution, for
   me and in my name, place and stead, to sign my name as a director of WPL
   Holdings, Inc. (the "Company") to the Registration Statement on Form S-8,
   and any and all amendments (including post-effective amendments) or
   supplements thereto, relating to the WPL Holdings, Inc. Long-Term Equity
   Incentive Plan, and to file said Registration Statement, with all exhibits
   thereto, and other documents in connection therewith, and any amendment
   (including any post-effective amendment) or supplement thereto, with the
   Securities and Exchange Commission in connection with the registration of
   shares of the Company's common stock (and the accompanying rights to
   purchase common stock) under the Securities Act of 1933, as amended.

        I hereby ratify and confirm all that said attorneys-in-fact and
   agents, or either of them, or their or his substitute or substitutes, have
   done or shall lawfully do by virtue of this Power of Attorney.

             WITNESS my hand this 3rd day of December, 1997.

                                      /s/ Judith D. Pyle                     
                                      Judith D. Pyle

   <PAGE>

                                POWER OF ATTORNEY


   KNOW ALL PERSONS BY THESE PRESENTS, That I

                               CAROL T. TOUSSAINT

   hereby constitute and appoint each of Erroll B. Davis, Jr. and Edward M.
   Gleason, and each of them individually, my true and lawful attorneys-in-
   fact and agents, with full power of substitution and resubstitution, for
   me and in my name, place and stead, to sign my name as a director of WPL
   Holdings, Inc. (the "Company") to the Registration Statement on Form S-8,
   and any and all amendments (including post-effective amendments) or
   supplements thereto, relating to the WPL Holdings, Inc. Long-Term Equity
   Incentive Plan, and to file said Registration Statement, with all exhibits
   thereto, and other documents in connection therewith, and any amendment
   (including any post-effective amendment) or supplement thereto, with the
   Securities and Exchange Commission in connection with the registration of
   shares of the Company's common stock (and the accompanying rights to
   purchase common stock) under the Securities Act of 1933, as amended.

        I hereby ratify and confirm all that said attorneys-in-fact and
   agents, or either of them, or their or his substitute or substitutes, have
   done or shall lawfully do by virtue of this Power of Attorney.

             WITNESS my hand this 3rd day of December, 1997.

                                      /s/ Carol T. Toussaint                 
                                      Carol T. Toussaint


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