BIG B INC
SC 14D9/A, 1996-10-16
DRUG STORES AND PROPRIETARY STORES
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                      SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C. 20549
                          ___________________________

                              AMENDMENT NO. 5 TO
                                SCHEDULE 14D-9

               Solicitation/Recommendation Statement Pursuant to
            Section 14(d)(4) of the Securities Exchange Act of 1934
                           ___________________________

                                  BIG B, INC.
                          (Name of Subject Company)

                                  BIG B, INC.
                      (Name of Person Filing Statement)

                   COMMON STOCK, PAR VALUE $0.001 PER SHARE
                        (Title of Class of Securities)
                          ___________________________

                                 088891106
                   (CUSIP Number of Class of Securities)
                         ___________________________

                               ANTHONY J. BRUNO
                     CHAIRMAN AND CHIEF EXECUTIVE OFFICER
                                  BIG B, INC.
                             2600 MORGAN ROAD, S.E.
                              BESSEMER, AL 35023
                                 (205) 424-3421
          (Name, address and telephone number of person authorized
               to receive notice and communications on behalf
                       of the person filing statement)
                        ___________________________

                                   COPIES TO:

            RICHARD COHN, ESQ.       AND    RANDALL H. DOUD, ESQ.
          SIROTE & PERMUTT, P.C.            SKADDEN, ARPS, SLATE,
         2222 ARLINGTON AVENUE SOUTH          MEAGHER & FLOM       
           BIRMINGHAM, AL 35205             919 THIRD AVENUE     
            (205) 930-5130                  NEW YORK, NY 10022    
                                            (212) 735-3000     


                    This statement amends and supplements the
          Solicitation/Recommendation Statement on Schedule 14D-9
          (the "Schedule 14D-9") of Big B, Inc., an Alabama
          corporation ("Big B"), filed with the Securities and
          Exchange Commission on September 23, 1996, with respect
          to the tender offer made by Revco D.S., Inc., a Delaware
          corporation ("Revco"), and RDS Acquisition Inc., a
          Delaware corporation and a wholly-owned subsidiary of
          Revco ("RDS Acquisition"), to purchase all outstanding
          shares of Big B Common Stock at a price of $15 per share,
          net to the seller in cash, upon the terms and subject to
          the conditions set forth in the Offer to Purchase, dated
          September 10, 1996, of Revco and RDS Acquisition and the
          related Letter of Transmittal of Revco and RDS
          Acquisition.

                    Capitalized terms used and not defined herein
          shall have the meanings ascribed to such terms in the
          Schedule 14D-9.

          ITEM 4.   THE SOLICITATION OR RECOMMENDATION
                    and
          ITEM 7.   CERTAIN NEGOTIATIONS AND TRANSACTIONS BY THE
                    SUBJECT COMPANY

                    Beginning on October 7, 1996, various parties
          (including Revco) which had executed confidentiality
          agreements and continued to express an interest in
          developing acquisition proposals for Big B have been
          provided additional information about Big B, including
          through data room visits and access to Big B management.

                    On the evening of October 15, 1996, R-H on
          behalf of Big B sent a letter to all such parties that,
          among other things, advised that any party interested in
          acquiring Big B should submit a written bid to R-H, Big
          B's financial advisor, not later than 5:00 p.m., Atlanta
          time, on Friday, October 25, 1996.  Such parties were
          also advised in such letter that, although circumstances
          may warrant a different approach, Big B currently expects
          that the Big B Board will convene over the weekend of
          October 26, 1996 to consider the bids received and,
          should one or more bids be received that are acceptable
          as to price and other terms and conditions, to authorize
          Big B to enter into a merger agreement with the
          successful bidder.  A copy of such letter is filed
          herewith as Exhibit 17 and is incorporated herein by
          reference.  

                    The majority of the parties which had
          previously executed confidentiality agreements have
          accepted Big B's offer to revise their confidentiality
          agreements in accordance with the Revco Confidentiality
          Agreement.

          ITEM 9.   MATERIAL TO BE FILED AS EXHIBITS

               The following Exhibit is filed herewith:

          Exhibit 17:    Letter, dated October 15, 1996, from The
                         Robinson-Humphrey Company, Inc. on behalf
                         of Big B, Inc.


                                  SIGNATURE

                    After reasonable inquiry and to the best of his
          knowledge and belief, the undersigned certifies that the
          information set forth in this Statement is true, complete
          and correct.

                                      BIG B, INC.

                                      By: /s/ ARTHUR M. JONES, SR. 
                                      Name:  Arthur M. Jones, Sr.
                                      Title: President and Chief
                                             Operating Officer

          Dated:    October 16, 1996


          Exhibit Index

                                                               Page

          Exhibit 17:    Letter, dated October 15,
                         1996, from The Robinson-
                         Humphrey Company, Inc. on
                         behalf of Big B, Inc.




             [Letterhead of The Robinson-Humphrey Company, Inc.]

          BY FEDERAL EXPRESS

          TO:     PROJECT TIDE PARTICIPANTS

          FROM:   Charlie Shelton  (404) 266-6015
                  Rennie Faulkner  (404) 266-6658
                  Jim Childs  (404) 266-6435

          DATE:   October 15, 1996

                  Enclosed with this letter is a package of
          information that has been collected or developed by Big
          B, Inc. in response to requests from various participants
          to receive certain information that was not available in
          the data room.  Although as financial advisors to Big B
          we will continue to entertain requests for additional
          information and will schedule facility visits for those
          interested, we believe that with this new information
          each participant should be in a position to formulate a
          bid to acquire Big B.  We have accordingly streamlined
          the process as outlined below.

                  Any participant that is interested in acquiring
          Big B should deliver to our offices to the attention of
          Charlie Shelton a written bid package not later than 
          5:00 p.m., Atlanta time, on Friday, October 25, 1996. 
          Deliveries may be made by hand to the address indicated
          below or by fax to (404) 266-5966.  A failure by any
          participant to provide a bid package by this deadline
          will be taken to mean that such participant is not
          interested in acquiring Big B.

                  In order to be deemed complete, each bid package
          must contain at least the following information and
          documents:

                  *  a proposed form of merger agreement which
                     provides for the precise proposed form of
                     consideration and purchase price per share
                     and which the participant represents it is
                     prepared to execute and deliver;

                  *  the precise status of any and all equity
                     and/or debt financing arrangements that would
                     be entered into by such participant in
                     connection with an acquisition of Big B,
                     including copies of any related letters which
                     third party financing sources have delivered
                     or are prepared to deliver to evidence their
                     commitment to provide financing;

                  *  any specific divestiture or other commitment
                     the participant is prepared to make to
                     address any concerns that may be raised by
                     antitrust authorities;

                  *  any third party approvals or other
                     contingencies that could delay or otherwise
                     limit such participant's ability to complete
                     an acquisition of Big B on a prompt basis;

                  *  an estimated timetable for the completion of
                     the transaction; and

                  *  information as to how to contact key
                     individuals beginning on the evening of
                     October 25.

                  Each participant is strongly encouraged to submit
          with its bid package its highest and best bid.  Any bid
          package that indicates a range of proposed purchase
          prices will be deemed to reflect a bid at the bottom end
          of the range and any attempt to indicate a proposed
          purchase price by reference to bids that may be received
          from other parties will be disregarded.

                  Richard Cohn, Big B's regular outside counsel at
          Sirote & Permutt, P.C., at (205) 930-5133, and Randall
          Doud, Big B's special outside counsel at Skadden Arps, at
          (212) 735-2524, will be available to review and provide
          guidance concerning any proposed form of merger agreement
          that any participant may wish to submit.  In any event,
          we encourage any participant to review with Mr. Doud such
          participant's assessment of any antitrust or other legal
          issues relevant to an acquisition by such participant of
          Big B.

                  Although circumstances may warrant a different
          approach, we currently expect that the Big B Board of
          Directors will convene over the weekend of October 26 to
          consider bids received and, should one or more bids be
          received that are acceptable as to price and other terms
          and conditions, to authorize Big B to enter into a merger
          agreement with the successful bidder.

                  Should you have any questions, please call one of
          us.





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