BIG B INC
SC 14D9/A, 1996-10-28
DRUG STORES AND PROPRIETARY STORES
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                      SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C. 20549
                          ___________________________

                              AMENDMENT NO. 7 TO

                                SCHEDULE 14D-9
               Solicitation/Recommendation Statement Pursuant to
            Section 14(d)(4) of the Securities Exchange Act of 1934
                          ___________________________

                                  BIG B, INC.
                            (Name of Subject Company)

                                  BIG B, INC.
                       (Name of Person Filing Statement)

                   COMMON STOCK, PAR VALUE $0.001 PER SHARE
                         (Title of Class of Securities)
                           ___________________________

                                   088891106
                     (CUSIP Number of Class of Securities)
                            ___________________________

                               ANTHONY J. BRUNO
                     CHAIRMAN AND CHIEF EXECUTIVE OFFICER
                                  BIG B, INC.
                             2600 MORGAN ROAD, S.E.
                              BESSEMER, AL 35023
                                 (205) 424-3421
               (Name, address and telephone number of person authorized
                     to receive notice and communications on behalf
                            of the person filing statement)
                             ___________________________

                                       COPIES TO:

             RICHARD COHN, ESQ.     AND    RANDALL H. DOUD, ESQ.
          SIROTE & PERMUTT, P.C.          SKADDEN, ARPS, SLATE,
         2222 ARLINGTON AVENUE SOUTH        MEAGHER & FLOM LLP    
           BIRMINGHAM, AL 35205              919 THIRD AVENUE     
               (205) 930-5130               NEW YORK, NY 10022    
                                             (212) 735-3000     


                    This statement amends and supplements the
          Solicitation/Recommendation Statement on Schedule 14D-9
          (the "Schedule 14D-9") of Big B, Inc., an Alabama
          corporation ("Big B"), filed with the Securities and
          Exchange Commission on September 23, 1996, with respect
          to the tender offer made by Revco D.S., Inc., a Delaware
          corporation ("Revco"), and RDS Acquisition Inc., a
          Delaware corporation and a wholly-owned subsidiary of
          Revco ("RDS Acquisition"), to purchase all outstanding
          shares of Big B Common Stock at an original price of $15
          per share since increased to $17.25 per share, net to the
          seller in cash, upon the terms and subject to the
          conditions set forth in the Offer to Purchase, dated
          September 10, 1996, of Revco and RDS Acquisition and the
          related Letter of Transmittal of Revco and RDS
          Acquisition, in each case as amended or supplemented.

                    Capitalized terms used and not defined herein
          shall have the meanings ascribed to such terms in the
          Schedule 14D-9.

          ITEM 4.   THE SOLICITATION OR RECOMMENDATION
                    and
          ITEM 7.   CERTAIN NEGOTIATIONS AND TRANSACTIONS BY THE 
                    SUBJECT COMPANY

                    On October 28, 1996, Big B and Revco announced
          that they had entered into a definitive Agreement and
          Plan of Merger on October 27, 1996 (the "Merger
          Agreement") which, subject to certain conditions,
          contemplates an acquisition of Big B by Revco at a cash
          price of $17.25 per share.  Pursuant to the Merger
          Agreement, Revco has amended the Offer to increase the
          cash price per share from $15.00 to $17.25 (the "Revised
          Offer") and has agreed, subject to the terms and
          conditions of the Merger Agreement, that any shares not
          acquired by Revco pursuant to the Revised Offer will be
          converted into the right to receive $17.25 in cash per
          share in a subsequent merger (the "Merger").

                    The Big B Board has unanimously approved the
          Offer and the Merger and unanimously recommends that Big
          B's shareholders tender their shares pursuant to the
          Offer.  Big B will file with the SEC and mail to its
          shareholders its formal recommendation concerning the
          Revised Offer at the same time Revco mails its
          supplemental tender offer materials concerning the
          Revised Offer.

                    A copy of the press release announcing the
          Merger Agreement is filed herewith as Exhibit 19 and is
          incorporated herein by reference.

          ITEM 9.  MATERIAL TO BE FILED AS EXHIBITS

                    The following Exhibit is filed herewith:

          Exhibit 19:    Text of Press Release issued by Big B,
                         Inc. and Revco D.S., Inc. on October 28,
                         1996.


                                  SIGNATURE

               After reasonable inquiry and to the best of his
          knowledge and belief, the undersigned certifies that the
          information set forth in this Amendment is true, complete
          and correct.

                                      BIG B, INC.

                                      By: /s/ ARTHUR M. JONES, SR. 
                                      Name:  Arthur M. Jones, Sr.
                                      Title: President and Chief
                                             Operating Officer

          Dated:    October 28, 1996


                                Exhibit Index

                                                               Page

          Exhibit 19:    Text of Press Release issued by
                         Big B, Inc. and Revco D.S., Inc.
                         on October 28, 1996.





        FOR IMMEDIATE RELEASE

        CONTACTS:

                  FOR REVCO D.S., INC.:         FOR BIG B., INC.:
        MEDIA CONTACT:      INVESTOR CONTACT:
        Thomas Dingledy     Dianne McCormick    Arthur M. Jones, Sr.
        216/425-9811 x6145  216/425-9811 x1900  205/424-3421 x202

                  Joele Frank/Dan Katcher
                  Abernathy MacGregor Group
                       212/371-5999

        REVCO AND BIG B SIGN DEFINITIVE MERGER
         AGREEMENT FOR ACQUISITION OF BIG B AT $17.25 PER SHARE

        TWINSBURG, OH AND BESSEMER, AL (OCTOBER 28, 1996) -- Revco
        D.S., Inc. [NYSE: RXR] and Big B, Inc. [NASDAQ: BIGB] today
        announced that the two companies have signed a definitive
        merger agreement for the acquisition of Big B by Revco at
        $17.25 per share in cash.

        Under the terms of the agreement, Revco's wholly owned
        subsidiary, RDS Acquisition Inc., is increasing the price of
        its pending tender offer to purchase all outstanding shares
        of Big B common stock to $17.25 per share in cash.  Big B's
        Board of Directors has unanimously approved the tender offer
        and the merger and recommends that Big B shareholders tender
        their shares.

        Following the completion of the tender offer, Revco intends
        to consummate a second step merger in which all remaining
        Big B shareholders will also receive the same cash price
        paid in the tender offer.  Big B has approximately 22.0
        million shares outstanding on a fully diluted basis, giving
        the transaction a total equity value of approximately $380
        million.  Revco expects the transaction to be accretive to
        earnings per share in the first year of the combination.

        "We are very excited about the combination of Revco and Big
        B.  I am pleased we were able to bring this process to a
        fast and successful conclusion," said D. Dwayne Hoven,
        President and Chief Executive Officer of Revco.  "This
        combination represents a win-win opportunity for both
        companies' shareholders, employees and customers.  With
        Revco's financial resources, technological expertise and
        marketing and sales capability, we can together grow our
        combined company's customer base and increase our sales
        potential.  Among other efficiencies, this combination will
        allow the combined company to spread costs over a larger
        base of stores.  This will assist us in meeting the
        increasing customer demand for lower pharmacy prices."

        Anthony Bruno, Chairman of the Board and Chief Executive
        Officer of Big B said, "Our Board of Directors unanimously
        concluded that this transaction with Revco is in the best
        interests of Big B's shareholders and employees.  At $17.25
        per share in cash, this transaction represents a substantial
        premium over Big B's stock price for the recent period
        before Revco commenced its tender offer.  We look forward to
        a rapid completion of the transaction and to working with
        Revco to ensure the smoothest transition possible."

        Pursuant to the merger agreement, RDS Acquisition Inc. is
        also extending its cash tender offer until 9:00 a.m. (EST),
        on Friday, November 15, 1996.  As of 6:00 p.m. (EDT), on
        October 25, 1996, 440,932 shares of Big B's outstanding
        common stock had been tendered pursuant to the offer.  The
        tender offer was scheduled to expire at 5:00 p.m. (EST), on
        Monday, October 28, 1996.

        The tender offer will be amended to reflect the terms and
        conditions contained in the merger agreement, including a
        minimum tender condition of a majority of all outstanding
        shares of Big B common stock on a fully diluted basis.  The
        Big B shareholder rights plan has been rendered inapplicable
        to Revco's offer, and all related litigation between Revco
        and Big B will be withdrawn.  As previously announced, the
        Hart-Scott-Rodino waiting period applicable to the tender
        offer has expired.  Big B will mail its formal
        recommendation to shareholders at the same time Revco mails
        its revised tender offer materials.  

        Big B, Inc. is the nation's 10th largest drug store chain
        operating 397 units throughout the Southeastern United
        States.

        Revco, recognized as a Fortune 500 company, is the second
        largest drug store chain in the U.S. operating 2,202 stores
        in 14 contiguous Midwestern, Southeastern and Eastern
        states.  The stores sell prescription and over-the-counter
        drugs, health and beauty aids and other consumer products. 
        Revco employs more than 32,000 associates in its stores,
        network of five distribution centers, regional offices and
        corporate offices in Twinsburg, Ohio.

        Note to Editors:  Today's news release, along with other
        news about Revco, is available by calling Company News On-
        Call at 1-800-758-5804, extension 751257.  Information is
        also available on the Internet at:  http:\\www.revco.com.

                                    ###





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