MEDICAL GRAPHICS CORP /MN/
10QSB, 1996-05-14
ELECTROMEDICAL & ELECTROTHERAPEUTIC APPARATUS
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                    U. S. Securities and Exchange Commission

                             Washington, D.C. 20549 
                                        
                                   FORM 10-QSB
     
          (MARK ONE)     
          (X) QUARTERLY REPORT UNDER SECTION 13 OR 15(d) 
          OF THE SECURITIES EXCHANGE ACT OF 1934 
          For the quarterly period ended March 31, 1996
                                         --------------

          ( ) TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE 
          SECURITIES EXCHANGE ACT OF 1934
           For the transition period from _________ to __________ 

Commission file number  0-9899
                       ---------

                          MEDICAL GRAPHICS CORPORATION
       ----------------------------------------------------------------
       (Exact name of small business issuer as specified in its charter) 

       Minnesota                                       41-1316712  
- - -------------------------------           -----------------------------------
(State of other jurisdiction of           (I.R.S. Employer Identification No.)
incorporation or organization)        


                             350 Oak Grove Parkway 
                         St. Paul, Minnesota  55127-8599 
               --------------------------------------------------
               (Address of principal executive offices) (Zip Code)

                                   (612) 484-4874             
               --------------------------------------------------
                           (Issuer's telephone number)


- - -------------------------------------------------------------------------
(Former name, former address and former fiscal year, if changed since last 
report)

    Check whether the issuer (1) filed all reports required to be filed by 
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for 
such shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 days. 
Yes   X       No       
    -----        -----

    State the number of shares outstanding of each of the issuer's classes of
common equity, as of the latest practicable date: 2,538,393 as of May 10, 1996
                                                  ----------------------------

Transitional Small Business Disclosure Format (check one):  Yes     ;  No  X 
                                                                ----      ----


<PAGE>


ITEM 1. FINANCIAL STATEMENTS


                          MEDICAL GRAPHICS CORPORATION           
                     CONSOLIDATED STATEMENTS OF OPERATIONS 
                               FIRST QUARTER 1996     
                                        
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                           Three Months Ended
                                                March 31
                                         1996              1995
                                      ----------        ----------
<S>                                   <C>               <C>
Equipment sales                       $3,844,552        $3,767,577
Service and supply revenue             1,250,122         1,071,280
                                      ----------        ----------
  Total revenue                        5,094,674         4,838,857

Cost of equipment sales                2,399,219         2,339,398
Cost of service and supply               659,735           558,380
                                      ----------        ----------
  Cost of products and services        3,058,954         2,897,778
                                      ----------        ----------

  Gross margin on sales                2,035,720         1,941,079
  Gross margin as a percent of sales       40.0%             40.1%

Expenses:
  Selling                              1,613,860         1,781,570
  Administrative and general             608,602           923,673
  Research and development               456,785           567,962
                                      ----------        ----------
                                       2,679,247         3,273,205
                                      ----------        ----------

Operating loss                          (643,527)       (1,332,126)
Interest expense                         (31,358)             (314)
                                      ----------        ----------
                                                   
Loss before income taxes                (674,885)       (1,332,440)
Income tax benefit                       (60,000)         (335,000)
                                      ----------        ----------

Net loss                             $  (614,885)      $  (997,440)
                                      ----------        ----------
                                      ----------        ----------

Net loss per share                   $     (0.24)      $     (0.40)
                                      ----------        ----------
                                      ----------        ----------

Weighted average common shares 
  outstanding                          2,538,393         2,481,601

</TABLE>

See accompanying notes


                                     (2)

<PAGE>

                          MEDICAL GRAPHICS CORPORATION
                           CONSOLIDATED BALANCE SHEETS
                                        

<TABLE>
<CAPTION>
                                               March 31, 1996   December 31, 1995       
                                               --------------   -----------------
                                                 (Unaudited)          Note
<S>                                            <C>              <C>
ASSETS                          
Current Assets                  
   Cash and cash equivalents                       $  207,173         $   30,899
   Accounts receivable, net                         7,116,582          9,181,691
   Inventories:                 
      Purchased components and work in process      4,118,351          3,746,407
      Finished goods                                2,566,477          2,413,933
                                                  -----------        -----------
                                                    6,684,828          6,160,340
                                
   Prepaid expenses and other current assets          167,609            168,661
   Refundable income taxes                            443,000            443,000
                                                  -----------        -----------
      Total Current Assets                         14,619,192         15,984,591
                                
Equipment and Fixtures                              4,095,621          3,932,396
   Less accumulated depreciation                   (2,833,884)        (2,724,893)
                                                  -----------        -----------
                                                    1,261,737          1,207,503
                                
Software Production Costs, net                        390,278            397,048
Other Assets                                           37,189             37,630
                                                  -----------        -----------
                                                  $16,308,396        $17,626,772
                                                  -----------        -----------
                                                  -----------        -----------

LIABILITIES AND SHAREHOLDERS' EQUITY       
Current Liabilities
   Accounts payable                                $2,231,695         $1,825,595
   Bank line of credit                                675,000          1,675,000
   Employee compensation                              751,508            957,447
   Deferred service contract revenue                1,255,978          1,156,420
   Warranty reserve                                   240,000            240,000
   Other liabilities and accrued expenses             335,786            462,372
                                                  -----------        -----------
      Total Current Liabilities                     5,489,967          6,316,834


Shareholders' Equity
   Common stock                                       126,420            124,813
   Additional paid-in capital                      10,042,379          9,920,610
   Retained earnings                                  649,630          1,264,515
                                                  -----------        -----------
                                                   10,818,429         11,309,938
                                                  -----------        -----------
                                                  $16,308,396        $17,626,772
                                                  -----------        -----------
                                                  -----------        -----------

</TABLE>

Note -  The Balance Sheet at December 31, 1995 was derived from the 
        audited financial statements at that date, but does not include 
        all of the information and footnotes required by generally
        accepted accounting principles for complete financial statements.

See accompanying notes

                                      (3)

<PAGE>


                          MEDICAL GRAPHICS CORPORATION
                     CONSOLIDATED STATEMENTS OF CASH FLOWS 
                               FIRST QUARTER 1996

                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                        Three Months Ended 
                                                       March 31     March 31 
                                                         1996         1995   
                                                     -----------   ----------
<S>                                                  <C>           <C>
OPERATING ACTIVITIES
  Net loss                                           $ (614,885)   $(997,440) 
  Adjustments to reconcile net loss to
    net cash provided by (used in) operating 
    activities:                        

      Depreciation                                      108,991       87,500 
      Amortization                                       61,208       35,028 
      Changes in operating assets and liabilities:
          Accounts receivable                         2,065,109      474,170
          Inventory and prepaid expenses               (523,436)    (727,972)
          Other assets                                      441        7,831 
          Accounts payable and accrued expense           73,575      329,530 
          Income taxes payable                                      (344,294)
          Deferred service contract revenue              99,558       95,651 
                                                     ----------    ---------
             NET CASH PROVIDED BY (USED) IN
             OPERATING ACTIVITIES                     1,270,561  (1,039,996)

INVESTING ACTIVITIES
  Software production costs                             (54,438)    ( 33,221)
  Capital expenditures                                 (163,225)   ( 137,080)
                                                     ----------    ---------
            NET CASH USED IN INVESTING ACTIVITIES      (217,663)   ( 170,301)

FINANCING ACTIVITIES                                                         
  Net payment on bank line of credit                 (1,000,000)
  Proceeds from sale of Common Stock under
    Employee Stock Purchase Plan                         41,126       57,352 
  Proceeds from stock options exercised                  82,250       26,715 
                                                     ----------    ---------
            NET CASH PROVIDED BY / (USED IN)
              FINANCING ACTIVITIES                     (876,624)      84,067   
                                                     ----------    ---------

            INCREASE / (DECREASE) IN CASH AND
              CASH EQUIVALENTS                          176,274   (1,126,230)
   Cash and cash equivalents beginning 
     of period                                           30,899    1,726,241  
                                                     ----------    ---------

            CASH AND CASH EQUIVALENTS
              END OF PERIOD                            $207,173   $  600,011  
                                                     ----------    ---------
                                                     ----------    ---------

</TABLE>

See accompanying notes

                                     (4)

<PAGE>

                          NOTES TO FINANCIAL STATEMENTS

NOTE A - MANAGEMENT OPINION

The financial statements have been prepared in accordance with generally
accepted accounting principles for interim financial information and with the
instructions to Form 10-QSB and Rule 10-01 of Regulation S-X.  Accordingly, they
do not include all of the information and footnotes required by generally
accepted accounting principles for complete financial statements.  In the
opinion of management, all adjustments considered necessary for a fair
presentation of results have been included.  Operating results for the three-
month period ended March 31, 1996 are not necessarily indicative of the results
that may be expected for the year ended December 31, 1996.  For further
information, refer to the consolidated financial statements and footnotes
thereto included in the Company's annual report on Form 10-KSB for the fiscal
year ended December 31, 1995.


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
         RESULTS OF OPERATIONS

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  RESULTS OF OPERATIONS AND FINANCIAL CONDITION

RESULTS OF OPERATIONS

The Company incurred a net loss of $614,885 for the first quarter of 1996, as
compared with a net loss of $997,440 for the same period last year.  The loss
for the first quarter last year included charges totalling $550,000 pre-tax or
$412,000 on an after tax basis, which were comprised of a $250,000 reserve for
employee severance and organizational changes, a $200,000 write-down of research
and development related inventory and a $100,000 increase in the bad debt
reserve.     

Equipment sales were $3,844,552 for the first quarter of 1996, an increase of
2.0 percent from the $3,767,577 reported for the comparable quarter in 1995.  
Service and supply revenues increased $178,842 or 16.7 percent over the first
quarter of 1995 due primarily to increased supply sales.   

Gross margin as a percentage of sales was 40.0 percent in the first quarter of
1996 compared to 40.1 percent for the first quarter of 1995.  The 1996 gross
margin was negatively impacted by price erosion in the domestic marketplace
whereas the first quarter of 1995 gross margin included a $200,000 writedown of
the value of research and development inventory.

Selling expenses of $1,613,860 in the first quarter of 1996 were $167,710 or 9.4
percent less than the comparable period in 1995.  This decrease was due
primarily to unfilled vacancies in the domestic sales force and reductions in
sales management partially offset by increases in marketing expenses.
  
Administrative and general expenses decreased $315,071 or 34.1 percent in the
first quarter of 1996 to $608,602.  The decrease relative to the comparable
quarter in 1995 was due primarily to the recording of a $250,000 reserve for
severance and related costs and an increase in the allowance for doubtful
accounts of $100,000 in the first quarter of 1995.


                                     (5)

<PAGE>


Research and development expenses of $456,785 were $111,177 less than the
comparable period in 1995 primarily due to a temporary decrease in staff,
consultants and reduced project expenses.  

Net interest expense increased from $314 in the first quarter of 1995 to $31,358
in 1996.  This was due to increased borrowing of short-term funds under the
available bank line of credit.    

The Company recorded a $60,000 tax benefit in the first quarter due to the
ability to carryback a portion of the current quarter loss as an offset to prior
year taxable income.  The Company has used up its prior year tax carrybacks
during the first quarter of 1996.


LIQUIDITY AND FINANCIAL CONDITION

As of March 31, 1996, the Company had cash and cash equivalents of $207,173
working capital of $9,129,225 and borrowing under the bank line of credit of
$675,000.  The Company has $1,825,000 available to borrow under it's $2,500,000
bank line of credit.  The Company believes that current working capital combined
with projected revenues and the bank line of credit will provide sufficient
working capital through 1996. 


                           PART II - OTHER INFORMATION

Item 1.  Legal Proceedings 

             Medical Graphics Corporation vs. SensorMedics Corporation, 
             Case No. 3-94-525 (Minn.D.Ct.).  On April 15, 1994, the 
             Company commenced an action (the "action") against 
             SensorMedics Corporation ("SensorMedics"), alleging that 
             SensorMedics had infringed the Company's patent on a 
             Cardiopulmonary diagnostic exercise testing system and for 
             various acts of unfair competition. SensorMedics denied the 
             allegations and asserted counterclaims against the Company for 
             patent infringement and unfair competition.  The Company 
             denied those allegations. In various pretrial rulings, the 
             court dismissed SensorMedics' claim of patent infringement and 
             certain of its unfair competition claims against the Company.  
             Prior to the commencement of trial, the Company and 
             SensorMedics reached a settlement. While the precise terms of 
             the settlement are confidential, the settlement agreement 
             states that the Company will receive aggregate payments of 
             $4.35 million from which the Company will retain approximately 
             $2.83 million after deducting legal expenses associated with 
             the litigation.  An initial payment of $1.5 million was 
             received in December, 1995 of which the Company retained 
             approximately $975,000 after deducting legal expenses. 
             Subsequent semiannual payments will be received over an 
             eight-year period, subject to mandatory prepayment upon the 
             occurrence of certain financing and other events by 
             SensorMedics.  A judgement was entered dismissing with 
             prejudice all remaining claims against the Company, granting 
             the right to proceed against one of SensorMedics' insurers for 
             an additional $250,000, and upholding the validity, 
             enforceability and infringement of the Company's patent.
              
Item 4.  Submission of Matters to a Vote of Security Holders

             None                                                              

Item 6.  Reports on Form 8-K

             No reports on Form 8-K were filed during the first 
             quarter of 1996.

                                      (6)

<PAGE>


                                   SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant caused
this report to be signed on its behalf by the undersigned, thereunto duly
authorized.


Medical Graphics Corporation
- - ----------------------------
      (Registrant)            



Date  May 10, 1996                           /s/  Eric W. Sivertson 
     --------------                 ------------------------------------------
                                    Eric W. Sivertson, Chief Executive Officer
                                    (Principal Executive Officer)   



                                     (7)

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the first
quarter 10QSB as filed by Medical Graphics Corporation and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                         207,173
<SECURITIES>                                         0
<RECEIVABLES>                                7,428,020
<ALLOWANCES>                                 (311,439)
<INVENTORY>                                  6,684,828
<CURRENT-ASSETS>                            14,619,192
<PP&E>                                       4,095,621
<DEPRECIATION>                             (2,833,884)
<TOTAL-ASSETS>                              16,308,396
<CURRENT-LIABILITIES>                        5,489,967
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       126,420
<OTHER-SE>                                  10,692,009
<TOTAL-LIABILITY-AND-EQUITY>                16,308,396
<SALES>                                      3,844,552
<TOTAL-REVENUES>                             5,094,674
<CGS>                                        2,399,219
<TOTAL-COSTS>                                3,058,954
<OTHER-EXPENSES>                             2,679,247
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              31,358
<INCOME-PRETAX>                              (674,885)
<INCOME-TAX>                                  (60,000)
<INCOME-CONTINUING>                          (614,885)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (614,885)
<EPS-PRIMARY>                                    (.24)
<EPS-DILUTED>                                    (.24)
        

</TABLE>


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