MEDICAL GRAPHICS CORP /MN/
DEF 14A, 1996-04-09
ELECTROMEDICAL & ELECTROTHERAPEUTIC APPARATUS
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<PAGE>

                            MEDICAL GRAPHICS CORPORATION                       
                               350 OAK GROVE PARKWAY
                             ST. PAUL, MINNESOTA 55127

                     NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                   MAY 23, 1996


TO THE SHAREHOLDERS:

     The Annual Meeting of Shareholders of Medical Graphics Corporation, a 
Minnesota corporation (the "Company"), will be held on Thursday, May 23, 
1996, at 10:00 a.m. local time, at the Hyatt Regency Minneapolis, 1300 
Nicollet Mall, Minneapolis, Minnesota for the following purposes:

     1.  To approve an increase in the number of shares reserved under the 
         Company's 1987 Stock Option Plan (the "1987 Plan") from 650,000 
         to 750,000;

     2.  To approve an extension of the duration of the 1987 Plan to five 
         years from the date it is approved by the shareholders of the 
         Company;

     3.  To approve an amendment to the 1987 Plan which shall provide option
         limitations pursuant to Section 162(m) of the Internal Revenue 
         Code of 1986 (the "Code");

     4.  To elect directors to hold office for the ensuing year;

     5.  To ratify the appointment of Ernst & Young LLP as the Company's 
         independent auditors for the fiscal year ending December 31, 1996; 
         and

     6.  To act upon such other business as may properly come before the 
         Annual Meeting, or any adjournment or adjournments thereof.

     Shareholders of record at the close of business on April 5, 1996 are 
entitled to notice of and to vote at the Annual Meeting or any adjournment 
or adjournments thereof.

     Your attention is directed to the Proxy Statement accompanying this 
Notice for a more complete statement of matters to be considered at the Annual 
Meeting.  A copy of the Company's Annual Report for the fiscal year ended
December 31, 1995 also accompanies this Notice.

     You are cordially invited to attend the Annual Meeting.  Whether or not 
you plan to attend, please sign, date and return your proxy in the reply 
envelope provided.

                                       By Order of the Board of Directors,

                                       /s/ Wayne G. Faris

                                       Wayne G. Faris,
                                       Secretary

St. Paul, Minnesota
Dated:  April 11, 1996


       PLEASE SIGN, DATE AND RETURN YOUR PROXY IN THE ENCLOSED ENVELOPE.


<PAGE>

                          MEDICAL GRAPHICS CORPORATION

                         ANNUAL MEETING OF SHAREHOLDERS
                                  May 23, 1996
                                PROXY STATEMENT

     This Proxy Statement is submitted in support of a proxy solicitation by 
the Board of Directors of Medical Graphics Corporation (the "Company"), 
350 Oak Grove Parkway, Saint Paul, Minnesota 55127, in connection with the 
1996 Annual Meeting of Shareholders to be held on Friday, May 23, 1996 at 
10:00 a.m. local time, at the Hyatt Regency, Minneapolis, Minnesota.  The 
Company expects that the Notice of Annual Meeting, Proxy Statement and form 
of proxy will first be mailed to shareholders on or about April 11, 1996.

     Shareholders of record at the close of business on April 5, 1996 will be 
entitled to vote at the Annual Meeting and any adjournment thereof. As of 
April 5, 1996, the Company had 2,538,393 shares of its common stock, $0.05 
par value (the "Common Stock"), issued, outstanding and entitled to be voted 
at the Annual Meeting.  The Common Stock is the only class of voting 
securities of the Company.  Each holder of outstanding shares of the Common 
Stock is entitled to one vote per share on all matters being presented at the 
Annual Meeting. There is no cumulative voting.  If a shareholder abstains 
from voting as to any matter, then the shares held by such shareholder shall 
be deemed present at the Annual Meeting for purposes of determining a quorum 
and for purposes of calculating the vote with respect to such matter, but 
shall not be deemed to have been voted in favor of such matter.  If a broker 
returns a "non-vote" proxy, indicating a lack of authority to vote on such 
matter, then the shares covered by such non-vote shall be deemed present at 
the Annual Meeting for purposes of determining a quorum but shall not be 
deemed to be represented at the meeting for purposes of calculating the vote 
with respect to such matter.

     The enclosed proxy, when properly signed and returned to the Company, 
will be voted by the persons named therein at the Annual Meeting as directed 
therein.  Proxies in which no designation is made with respect to the various 
matters of business to be transacted at the Annual Meeting will be voted for 
the increase in shares for the Company's 1987 Plan; for a five year extension 
of the 1987 Plan; for an amendment to the 1987 Plan pursuant to 
Section 162(m) of the Code; for the nominees for directors as proposed 
therein; for the ratification of the appointment of Ernst & Young LLP as 
independent auditors of the Company for the current year; and in the best 
judgment of the persons named in the proxy as to any other matters which may 
properly come before the Annual Meeting.

     A proxy may be revoked at any time prior to its being exercised at the 
Annual Meeting by written notification to the Secretary of the Company.  
Personal attendance at the Annual Meeting is not sufficient to revoke a proxy 
unless a written notice of proxy termination is filed with an officer of the 
Company at the Annual Meeting.

     The solicitation expenses incurred herein will be borne by the Company, 
and this solicitation will be distributed by mail to the shareholders.  Some 
of the officers, directors and regular management employees of the Company 
may also solicit proxies on behalf of management in person or by facsimile 
transmission or telephone.  No additional compensation will be paid to such 
persons therefore; however, any costs thereof will be borne by the Company.  
The Company will reimburse brokerage firms, banks, and other custodians, 
nominees and fiduciaries for their expenses reasonably incurred in forwarding 
solicitation material to the beneficial owners of the Common Stock.


<PAGE>

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following information concerning beneficial ownership of the Common 
Stock of the Company is furnished as of the record date, except as noted, 
with respect to (i) all persons known by the Company to be the beneficial 
owner of more than five percent of the outstanding Common Stock, (ii) each of 
the directors and nominees for election to the Board of Directors of the 
Company, (iii) each of the executive officers of the Company named in the 
Summary Compensation Table below, and (iv) all directors and executive 
officers as a group.  Unless otherwise indicated, the shareholders listed in 
the table have sole voting and investment power with respect to the shares 
indicated.

<TABLE>
<CAPTION>
                                                          SHARES
NAME AND ADDRESS OF                                    BENEFICIALLY        PERCENT
BENEFICIAL OWNER                                          OWNED          OF CLASS (1)
- -------------------                                    ------------      ------------
<S>                                                  <C>                <C>
Michael J. Paulucci
525 Lake Avenue South
Duluth, MN  55802...............................         422,700(2)           16.7

Heartland Advisors
790 North Milwaukee St.
Milwaukee, WI  53202............................         339,800(3)           13.4

Catherine A. Anderson (4)
350 Oak Grove Parkway
St. Paul, MN  55127.............................         332,206(5)(6)        12.5

AWM Investment Company, Inc.
153 East 53 Street
New York, NY  10022.............................         278,200(7)           11.0

Brian P. King (8)
350 Oak Grove Parkway
St. Paul, MN 55127..............................          42,397(9)            1.7

Anthony J. Adducci (10)
5601 Dunlap Ave.
Shoreview, MN 55126.............................          27,200(11)           1.1

Earl E. Bakken (4)
7000 Central Ave. N.E.
Minneapolis, MN  55432..........................          25,000(12)            *

Wayne G. Faris (4)
2335 Angell Road
Sun Fish Lake, MN  55118........................          20,850(11)            *

Gerald T. Knight (10)
5021 Interlachen Bluff
Edina, MN  55436................................          23,000(13)            *
</TABLE>


                                     -2-

<PAGE>

<TABLE>
<S>                                                  <C>                <C>
Donald C. Wegmiller (4)
7871 Chesshire Lane North
Maple Grove, MN  55369..........................          21,000(14)            *

W. Edward McConaghay (10)
2655 Lake of the Isles Parkway
Minneapolis, MN  55408..........................          19,000(13)            *

Douglas H. Ward
350 Oak Grove Parkway
St. Paul, MN  55127.............................           3,000(15)            *

Eric W. Sivertson
350 Oak Grove Parkway
St. Paul, MN  55127.............................             -0-                *

All directors and executive officers
as a group (thirteen persons)...................         586,752(16)          21.1
</TABLE>

- ------------
 *   Less than one percent.

(1)  Shares not outstanding but deemed beneficially owned by virtue of the 
     right to acquire them as of April 5, 1996 or within sixty days of such 
     date are treated as outstanding when determining the percentage shown 
     for such person, but are not treated as outstanding when determining 
     the percentages shown for any other person.

(2)  Includes 100,000 shares held in the Michael J. Paulucci Northland Funds
     Trust, of which Mr. Paulucci is beneficiary, and 11,500 shares held by 
     Mr. Paulucci's spouse and children, of which Mr. Paulucci may be
     deemed the beneficial owner.  Mr. Paulucci's ownership is stated as of 
     February 7, 1996 and disclosure is made in reliance upon a report on 
     Form 4, dated January, 1996 filed with the Securities and Exchange 
     Commission.

(3)  Heartland Advisors, Inc., in its capacity as investment adviser, may be
     deemed beneficial owner of 339,800 shares which are owned by numerous 
     investment counselling clients.  Disclosure is made in reliance upon a
     statement on Schedule 13G, dated as of February 9, 1996, filed with the
     Securities and Exchange Commission.

(4)  Currently a member of the Board of Directors of the Company.

(5)  Includes 10,600 shares held by Mrs. Anderson's husband.  Each disclaims
     beneficial ownership of the other's stock.  Excludes 3,500 shares held 
     by the STA Trust, the beneficiaries of which are the Anderson's children; 
     the Andersons each disclaim beneficial ownership of such shares.

(6)  Includes 115,000 shares subject to stock options which are currently
     exercisable or may be  exercised within 60 days.


                                     -3-

<PAGE>

(7)  AWM Investment Company, Inc., in its capacity as investment advisor, may be
     deemed beneficial owner of 278,200 shares which are owned by numerous 
     investment counselling clients. Disclosure is made in reliance
     upon a statement on Schedule 13G, dated as of January 10, 1996, filed 
     with the Securities and Exchange Commission.

(8)  Resigned from the Company effective April 3, 1996.

(9)  Includes 18,000 shares subject to stock options which are currently
     exercisable or may be exercised within 60 days.

(10) Currently a member of, and nominee for election to, the Board of 
     Directors of the Company.

(11) Includes 10,000 shares subject to stock options which are currently
     exercisable or may be exercised within 60 days.

(12) Includes 20,000 shares subject to stock options which are currently
     exercisable or may be exercised within 60 days.

(13) Includes 13,000 shares subject to stock options which are currently
     exercisable or may be exercised within 60 days.

(14) Includes 16,000 shares subject to stock options which are currently
     exercisable or may be exercised within 60 days.

(15) Includes 3,000 shares subject to stock options which are currently
     exercisable or may be exercised within 60 days.

(16) Includes 247,000 shares subject to stock options which are currently
     exercisable or may be exercised within 60 days.


                 APPROVAL OF AN INCREASE IN THE NUMBER OF
        SHARES RESERVED UNDER THE COMPANY'S 1987 STOCK OPTION PLAN;
                 AN EXTENSION OF THE 1987 PLAN'S TERM; AND
             AN AMENDMENT TO LIMIT AWARDS UNDER THE 1987 PLAN

A.  INCREASE OF THE AUTHORIZED SHARES

     The Company has granted options covering 612,817 shares pursuant to the 
1987 Plan which has reserved 650,000 shares.  In order to reserve sufficient 
shares for future options, the Board of Directors proposes that the number of 
shares reserved under the 1987 Plan be increased from 650,000 to 750,000 
shares.  The Board believes that granting fairly priced stock options to 
employees is an effective means to promote the future growth and development 
of the Company. Such options increase employees' proprietary interest in the 
Company's success and enables the Company to attract and retain qualified 
personnel.  The Board therefore recommends that all shareholders vote in 
favor of increasing the number of shares reserved under the 1987 Plan from 
650,000 to 750,000 shares.


                                     -4-

<PAGE>

B.  EXTENSION OF THE TERM

     The term of the 1987 Plan is ten years, terminating on March 11, 1997.  
Because the 1987 Plan provides the necessary flexibility the Company requires 
and no significant changes have occurred which affected the 1987 Plan's 
terms, the Board of Directors proposes that the term of the 1987 Plan be 
extended five years from the date the extension is approved by the 
shareholders of the Company.  The 1987 Plan was adopted almost ten years ago, 
and, although the 1987 Plan suits the Company's needs at this time, the Board 
will study the 1987 Plan and current trends adopted by recent stock option 
plans.  The Board therefore recommends that all shareholders vote in favor of 
extending the term of the 1987 Plan for five years from the date the 
extension is approved by the shareholders of the Company.

C.  OPTION LIMITATIONS UNDER THE 1987 PLAN

     Section 162(m) of the Code limits corporate deductions to $1 million for 
compensation paid to "covered employees."  Covered employees include the CEO 
and each of the four other most highly-compensated executives of public 
companies whose compensation, under the rules of the Securities and Exchange 
Commission ("SEC"), must be disclosed.  As a publicly-traded company, the 
Company's officers are subject to the SEC disclosure requirements and 
represent covered employees under Section 162(m) of the Code.  Section 
162(m)'s limitation, however, generally excludes stock option plans where the 
following conditions have been met:  (1) the performance goals must be 
established by a compensation committee of the board of directors, which 
consists of two or more outside directors, (2) the option price must not be 
less than the fair market value of the stock at the time of the grant, and 
(3) the shareholders must approve the maximum number of options or rights 
which can be awarded to any one executive.  If these requirements are met, 
stock options granted pursuant to the 1987 Plan are not expected to count 
against the $1 million cap for compensation paid to covered employees.  The 
proposed amendment satisfies the third condition outlined above by limiting 
the options of Optionees under the 1987 Plan.  The Board of Directors propose 
the following amendment and inclusion of Section 19:


                                    SECTION 19.

                       OPTION LIMITATIONS UNDER THE 1987 PLAN

     No Optionee, who is any employee of the Company at the time of grant, 
may be granted any option or options, the value of which options are based 
solely on an increase in the value of the shares of Common Stock after the 
date of grant of such options, for more than 50,000 shares of Common Stock, 
in the aggregate, for the period from May 23, 1996 to December 31, 1996 or in 
any calendar year period beginning with the period commencing January 1, 1997 
and ending December 31, 1997.  The foregoing annual limitation specifically 
includes the grant of any options representing "qualified performance-based 
compensation" within the meaning of Section 162(m) of the Internal Revenue 
Code.

For the reasons set forth above, the Board of Directors recommends that all 
shareholders vote in favor of amending the 1987 Plan to include the 
aforementioned provision, which provides option limitations pursuant to 
Section 162(m) of the Code.

SUMMARY OF 1987 PLAN

     A general description of the basic features of the 1987 Plan, assuming 
the amendment described above is approved by the shareholders, is outlined 
below.  This summary is qualified in its entirety by the terms of the 1987 
Plan, a copy of which, in its amended form, may be obtained from the 
Secretary of the Company.


                                     -5-

<PAGE>

     GENERAL.  The 1987 Plan provides for the granting to participating 
eligible employees of the Company of the (a) options to purchase common stock 
that qualify as "incentive stock options" within the meaning of Section 422 
of the Code ("Incentive Stock Options") and (b) options to purchase common 
stock that do not qualify as incentive stock options ("Non-Qualified 
Options").  The 1987 Plan is administered by the Compensation Committee, 
which (other than with respect to automatic grants of options to non-employee 
directors) selects the participants to be granted options under the 1987 
Plan, determines the amount of grants to participants and prescribes 
discretionary terms and conditions of each grant not otherwise fixed under 
the 1987 Plan.  As of April 5, 1996, there were approximately 140 employees 
of the Company who may be deemed to be eligible employees under the 1987 
Plan, of whom 49 were participants.  The 1987 Plan will terminate on March 
11, 1997, although it is proposed to be extended until March 11, 2002, and 
may be terminated before that date by action of the Board.  No options will 
be granted after the termination of the 1987 Plan. The maximum number of 
shares of Company common stock that may be issued under the 1987 Plan is 
currently 650,000 and proposed to be increased to 750,000.

     STOCK OPTIONS.  Incentive Stock Options must be granted with an exercise 
price equal to at least the fair market value of the common stock on the date 
of grant (or, in the case of participants owning more than 10% of the total 
combined voting power of all classes of stock of the Company, at least equal 
to 110% of the fair market value on the date of grant); Non-Qualified Options 
may be granted with an exercise price less than 100% of the fair market value 
of the common stock on the date of grant.

     For Incentive Stock Options granted after December 31, 1986, the 
aggregate fair market value (determined as of the time the Incentive Stock 
Option is granted) of shares of common stock with respect to which Incentive 
Stock Options become exercisable for the first time by a participant under 
the 1987 Plan during any calendar year may not exceed $100,000.  On March 13, 
1992, the closing price of a share of Company common stock as reported by the 
Nasdaq National Market System was $12.25.  Incentive Stock Options have a 
maximum term fixed by the Compensation Committee, not to exceed 10 years from 
the date of grant (five years in the case of an Incentive Stock Option 
granted to participants owning more than 10% of the total combined voting 
power of all classes of stock of the Company).  Non-Qualified Options have a 
maximum term fixed by the Compensation Committee, not to exceed 10 years from 
the date of grant.  Stock options become exercisable during their terms in 
the manner determined by the Compensation Committee. Stock options may not be 
transferred other than by will or the laws of descent and distribution; 
during the lifetime of a participant they may be exercised only by the 
participant.

     FEDERAL INCOME TAX CONSEQUENCES.  The following description of federal 
income tax consequences is based on current statutes, regulations and 
interpretations.  The description does not include state or local income tax 
consequences. In addition, the description is not intended to address 
specific tax consequences applicable to an individual participant who 
receives an award.

     INCENTIVE STOCK OPTIONS.  There will not be any federal income tax 
consequences to either the participant or the Company as a result of the 
grant to a participant of an Incentive Stock Option under the 1987 Plan.  The 
exercise by a participant of an Incentive Stock Option also will not result 
in any federal income tax consequences to the Company or the participant, 
except that (i) an amount equal to the excess of the fair market value of the 
shares acquired upon exercise of the Incentive Stock Option, determined at 
the time of exercise, over the consideration paid for the shares by the 
participant will be a tax preference item for purposes of the alternative 
minimum tax, and (ii) the participant may be subject to an additional excise 
tax if any amounts are treated as "excess parachute payments" within the 
meaning of the Code.


                                     -6-

<PAGE>

     If a participant disposes of the shares acquired upon exercise of an 
Incentive Stock Option, the federal income tax consequences will depend upon 
how long the participant has held the shares.  If the participant does not 
dispose of the shares within two years after the Incentive Stock Option was 
granted, nor within one year after the participant exercised the Incentive 
Stock Option and the shares were transferred to the participant, then the 
participant will recognize a long-term capital gain or loss.  The amount of 
the long-term capital gain or loss will be equal to the difference between 
(i) the amount the participant realized on disposition of the shares, and 
(ii) the option price at which the participant acquired the shares.  The 
Company is not entitled to any compensation expense deduction under these 
circumstances.

     If the participant does not satisfy both of the above holding period 
requirements (a "disqualifying disposition"), then the participant will be 
required to report as ordinary income, in the year the participant disposes 
of the shares, the amount by which the lesser of (i) the fair market value of 
the shares at the time of exercise of the Incentive Stock Option (or, for 
directors, officers or greater-than 10% stockholders of the Company, the fair 
market value of the shares six months after exercise, unless such persons 
file an election under Section 83(b) of the Code within 30 days of the date 
of exercise) or (ii) the amount realized on the disposition of the shares (if 
the disposition is the result of a sale or exchange to one other than a 
related taxpayer), exceeds the option price for the shares. The Company will 
be entitled to a compensation expense deduction in an amount equal to 
ordinary income includable in the taxable income of the participant.  This 
compensation income may be subject to withholding, and the Company may be 
required to withhold in order to receive, a deduction.  The remainder of the 
gain or loss recognized on the disposition, if any, will be treated as 
long-term or short-term capital gain or loss, depending on the holding period.

     NON-QUALIFIED OPTIONS.  Neither the participant nor the company incurs 
any federal income tax consequences as a result of the grant of a 
Non-Qualified Option.  Upon exercise of a Non-Qualified Option, a participant 
will recognize ordinary income, subject to withholding, on the "Includability 
Date" in an amount equal to the difference between (i) the fair market value 
of the shares purchased, determined on the Includability Date, and (ii) the 
consideration paid for the shares.  The Includability Date generally will be 
the date of exercise of the Non-Qualified Option.  However, the Includability 
Date for participants who are officers or greater-than-10% stockholders of 
the Company will occur six months later, unless such persons file an election 
under Section 83(b) of the Code within 30 days of the date of exercise, to 
treat the date of exercise as the Includability Date.  The participant may be 
subject to an additional excise tax if any amounts are treated as "excess 
parachute payments" within the meaning of the Code.

     At the time of a subsequent sale or disposition of any shares of common 
stock obtained upon exercise of a Non-Qualified Option, any gain or loss will 
be a capital gain or loss.  Such capital gain or loss will be long-term 
capital gain or loss if the sale or disposition occurs more than one year 
after the Includability Date and short-term capital gain or loss if the sale 
or disposition occurs one year or less after the Includability Date.

     In general, the company will be entitled to a compensation expense 
deduction in connection with the exercise of a Non-Qualified Option for any 
amounts includable in the taxable income of a participant as ordinary income. 
 The Company will be entitled to the deduction in the Company's tax year in 
which the participant is taxed.


                              ELECTION OF DIRECTORS

     The number of members of the Board of Directors is currently set at eight, 
and the directors are divided into Class A (consisting of two directors), 
Class B  (consisting of three directors) and Class C 


                                     -7-

<PAGE>

(consisting of three directors).  The members of each class are elected to 
serve three-year terms with the term of office of each class ending in 
successive years.  Anthony J. Adducci, Gerald T. Knight and W. Edward 
McConaghay are the Class B directors whose terms expire at the Annual 
Meeting.  The Board of Directors has nominated Messrs. Adducci, Knight and 
McConaghay for election to the Board at the Annual Meeting for terms expiring 
at the annual meeting in 1999.  The other directors of the Company will 
continue in office for their existing terms.

     Proxies solicited by the Board of Directors will, unless otherwise 
directed, be voted to elect Messrs. Adducci, Knight and McConaghay.  If a 
shareholder of record returns a proxy withholding authority to vote the proxy 
with respect to any of the nominees, then the shares of the Common Stock 
covered by such proxy shall be deemed present at the Annual Meeting for 
purposes of determining a quorum and for purposes of calculating the vote 
with respect to such nominee or nominees, but shall not be deemed to have 
been voted for such nominee or nominees.  The affirmative vote of a majority 
of the outstanding shares of the Common Stock is necessary to elect each 
nominee.  Cumulative voting is not permitted.  In the unlikely event that any 
of the nominees is not a candidate for election at the Annual Meeting, the 
persons named in the accompanying form of proxy will vote for such other 
persons as the Board of Directors may designate.  The Board of Directors has 
no reason to believe that any nominee will not be a candidate for election.

     Certain biographical information furnished by the Company's Board of 
Directors is set forth below.

<TABLE>
<CAPTION>

                                      NAME, BUSINESS EXPERIENCE DURING
                                      THE PAST FIVE YEARS AND SELECTED
                                      OTHER INFORMATION CONCERNING
CLASS A (TERM ENDING IN 1998)         DIRECTORS AND NOMINEES
- -------------------------------------------------------------------------------
<S>                                  <C>
Wayne G. Faris                        Partner in Faris and Faris, a Minneapolis
Director since 1990                   law firm, since January, 1996.
Age -- 54

Mr. Faris was the Chief Executive Officer of ATAK Sports Inc., a bicycle
products manufacturing company, from July 1994 to December 1995 and the Chief 
Executive Officer of The Clifton Group, an investment management firm,
from September 1990 to June 1994.  Prior to that time, he was a partner of the
law firm of Oppenheimer Wolff & Donnelly.  He has served as Secretary of the 
Company since December 1988.

- -------------------------------------------------------------------------------
Eric W. Sivertson                     President and Chief Executive Officer 
Director since January 1996           of the Company.
Age -- 45

Mr. Sivertson has been President and Chief Executive Officer of the Company
since January 1996.  Mr. Sivertson was President of Pacesetter, Inc., a 
pacemaker division of St. Jude Medical, Inc., from October 1994 to January
1996.  He was President of the St. Jude Medical Division from 1992 to 1994,
President of St. Jude International from 1990 to 1992 and held other sales and 
marketing positions with St. Jude Medical Inc. from 1985 to 1990.  
Mr. Sivertson served in successive sales and marketing management positions 
during his tenure at American Hospital Supply from 1977 through 1984, 
culminating as Vice President of Marketing for the Converters Division.

- -------------------------------------------------------------------------------
</TABLE>


                                     -8-

<PAGE>

<TABLE>
<CAPTION>
CLASS B (TERM ENDING IN 1996)         
- -------------------------------------------------------------------------------
<S>                                  <C>
Anthony J. Adducci                    President of Technology Enterprises 
Director since 1980                   since June 1981.
Age -- 58

Mr. Adducci has been President of Technology Enterprises, a private venture
capital firm, since June 1981. Prior to June 1981, Mr. Adducci was a founder 
and served as Executive Vice President of Cardiac Pacemakers, Inc., a 
manufacturer of cardiac pacemakers located in Arden Hills, Minnesota.  

- -------------------------------------------------------------------------------
Gerald T. Knight                      Vice President -- Finance and Chief 
Director since October 1990           Financial Officer of The Toro Company 
Age -- 48                              since April 1992.

Mr. Knight served as Chairman of the Board at Medical Graphics Corporation from
May 1995 to December 1995.  He has been Vice President -- Finance and Chief 
Financial Officer of The Toro Company, a manufacturer of lawn equipment,
since April 1992.  From December 1990 to March 1992, Mr. Knight was Executive
Director -- Finance and Corporate Controller of NeXT Computer, Inc., a 
manufacturer of computer workstations. From November 1985 through
December 1990 he served in several executive level financial positions for 
The Pillsbury Company.  During the previous fifteen years,  Mr. Knight served 
in a number of financial positions with General Electric Company.

- -------------------------------------------------------------------------------
W. Edward McConaghay                  President of Key Indicators since March 
Director since March 1994             1995.
Age -- 46

Mr. McConaghay is a principal in Key Indicators, a consulting firm specializing
in new product and market development for information and technology based 
businesses.  He was Senior Vice President of Sales and Marketing for Deluxe
Corporation, a Minnesota check and business forms printing company, from
December 1993 to January 1995.  From August 1993 to November 1993, he was Vice 
President for Northern Telecom, Inc. From August 1992 to August 1993,
he was Vice President of Marketing for Northern Telecom-Asia/Pacific.  From May
1991 to August 1992, Mr. McConaghay served as Secretary to the Executive 
Office and AVP, Marketing Programs for Northern Telecom Limited. From 
September 1983 to May 1991, he served in a number of senior level sales, 
marketing and operations positions for Northern Telecom, Inc.

- -------------------------------------------------------------------------------
</TABLE>


                                     -9-

<PAGE>

<TABLE>
<CAPTION>
CLASS C (TERM ENDING IN 1997)         
- -------------------------------------------------------------------------------
<S>                                  <C>
Catherine A. Anderson                 Chairman of the Board since January 1996.
Age -- 49

Ms. Anderson served as President and Chief Executive Officer from May 1995 to
December 1995.  She was the Company's Chairman of the Board and Chief 
Executive Officer from March 1987 to May 1995 and President and Chief
Operating Officer since July 1989.  Ms. Anderson served as the Company's
President and Chief Operating Officer from August 1986 to January 1988, as 
Chairman of the Board from January 1985 to August 1986, as Executive Vice 
President from 1979 to December 1986, and as President from 1977 to 1979.  
From 1972 to 1976, Ms. Anderson was Director of the Cardiopulmonary Clinical 
and Research Laboratories at the University of Minnesota Hospitals and Clinics.
She co-founded the Company and became its first employee in 1977.

- -------------------------------------------------------------------------------
Earl E. Bakken                        Founder and Director Emeritus since 
Director since 1989                   August 1994.
Age -- 72

Mr. Bakken is the founder of Medtronic, Inc. ("Medtronic"), a Fortune 500
Minneapolis-based manufacturer of cardiac pacemakers and other medical devices.
He has been a consultant to Medtronic since April 1989 and served as Senior
Chairman from July 1985 to May 1989 and Chairman of the Board for more than 
five years before July 1985.

- -------------------------------------------------------------------------------
Donald C. Wegmiller                   President of Management Compensation 
Director since 1988                   Group/HealthCare since April 1993.
Age -- 57

Mr. Wegmiller has been President of Management Compensation Group/HealthCare, 
an executive and physician compensation consulting firm for healthcare 
organizations, since 1993.  From 1992 to 1993, he was Vice Chairman and 
President of HealthSpan Health System, a Minneapolis-based diversified health
services organization.  From 1978 to 1992, he was President and Chief 
Executive Officer of HealthSpan.  From 1986 to 1988, he served as Chairman of 
the Board of the American Hospital Association.

- -------------------------------------------------------------------------------
</TABLE>

     The Board of Directors held six meetings during the Company's fiscal 
year ended December 31, 1995.  All directors and nominees for director 
attended at least eighty percent of the meetings held during 1995 of the 
Board of Directors and all Committees on which the director served; provided, 
that Mr. Adducci attended seventy-one percent of such meetings and Mr. Bakken 
attended sixty percent of such meetings.  Directors who are not employees of 
the Company receive $750 for each meeting of the Board attended and $250 for 
each Committee meeting attended.


                                     -10-

<PAGE>

BOARD OF DIRECTORS' COMMITTEES AND MEETINGS

The Company has three standing committees of the Board of Directors, as
follows:

<TABLE>
<CAPTION>
NAME OF COMMITTEE                              MEMBERSHIP
- -----------------                              ----------
<S>                                           <C>
Audit Committee..........................      Donald C. Wegmiller and 
                                               Gerald T. Knight

Compensation Committee...................      Wayne G. Faris,
                                               Anthony J. Adducci and
                                               W. Edward McConaghay

Nominating Committee.....................      Earl E. Bakken and
                                               Donald C. Wegmiller
</TABLE>

     The Audit Committee is responsible for reviewing the services provided 
by the Company's independent auditors and comments made by the independent 
auditors in letters of recommendation to management, and reviewing internal 
accounting controls and procedures and discussing the same with the Company's 
Vice President -- Finance and Administration.  The Compensation Committee is 
responsible for reviewing and approving compensation to be paid to officers, 
key employees and directors.  The Nominating Committee is responsible for 
director nominations and will not consider nominations recommended by 
shareholders.  The Audit and Compensation Committees held one meeting and 
three meetings, respectively, in 1995, while the Nominating Committee did not 
meet.


                      EXECUTIVE OFFICERS OF THE COMPANY

<TABLE>
<CAPTION>
NAME                         AGE          TITLE
- ----                         ---          -----
<S>                         <C>          <C>   
Catherine A. Anderson         49          Founder and Chairman

Eric W. Sivertson             45          President and Chief Executive Officer

Russell G. Acorn              35          Vice President -- Research and Development

Terrance J. Kapsen            45          Executive Vice President -- Global Sales

Brian P. King                 48          Vice President -- Finance and Administration, Treasurer

William J. O'Connor           56          Vice President -- Sales and Marketing to April 21, 1995

Michael G. Snow               46          Vice President -- Quality and Regulatory Affairs

Douglas H. Ward               46          Vice President -- Operations
</TABLE>

- ------------

CATHERINE A. ANDERSON.  Biographical information on Ms. Anderson is provided 
elsewhere in this Proxy Statement under "Election of Directors."


                                     -11-

<PAGE>

ERIC W. SIVERTSON.  Biographical information on Mr. Sivertson is provided
elsewhere in this Proxy Statement under "Election of Directors."

RUSSELL G. ACORN.  Mr. Acorn joined the Company as Vice President -- Research 
and Development in October 1991. From February 1988 to September 1991, Mr. 
Acorn was Product Development Manager for Spacelabs, Inc.  From May 1986 to 
February 1988, he was Research and Development Engineer for Newport Medical 
Instruments.  Earlier, he supervised the respiratory therapy department at 
Maricopa Medical Center.  Mr. Acorn is a graduate of the DeVry Institute of 
Technology and Mansfield University and has degrees in electrical engineering 
and respiratory therapy.

TERRANCE J. KAPSEN.  Mr. Kapsen has been a Vice President of the Company 
since December 1981.  From December 1981 to July 1985, he served as Vice 
President of Technical Services.  In July 1985, he became Vice President of 
Sales, and in July 1989 he became Vice President of Marketing.  In March 
1992, Mr. Kapsen was named Vice President of Medical Programs.  His title was 
later changed to Vice President -- Marketing, Cardiology and Primary Care and 
then to Vice President -- Marketing.  From July 1993 to July 1994, Mr. Kapsen 
served as Senior Vice President -- Sales.  In July of 1994, Mr. Kapsen was 
named Vice President of Medical Affairs and in July 1995 Executive Vice 
President -- Global Sales.  Prior to joining the Company and from 1973 to 
1980, Mr. Kapsen was an Assistant Scientist at the University of Minnesota 
working in the area of pulmonary medicine and also served as a department 
supervisor.

BRIAN P. KING.  Mr. King served as a Vice President of the Company since 
December 1981 and Treasurer since March 1981.  He managed the operations area 
of the Company from early 1993 to April 1995.  Prior to joining the Company 
and from 1976 to 1980, he was employed at Jostens, Inc. in various financial 
positions, including controller of the yearbook division.  From 1972 to 1976 
he worked for International Paper Company where his last position was 
manufacturing manager of the consumer plastics division.  He holds a B.S. in 
engineering and an M.B.A. from Cornell University.  Mr King resigned from his 
position at the Company effective April 3, 1996.

WILLIAM J. O'CONNOR.  Mr. O'Connor joined the Company as Vice President -- 
Sales and Marketing in July 1994.  In May 1995, Mr. O'Connor resigned from 
his position at the Company.

MICHAEL G. SNOW. Mr. Snow re-joined the Company in October 1995 as Vice 
President, Quality Assurance/Regulatory Affairs after managing Respiratory 
Care Services and Pulmonary Physiology and Research at California Pacific 
Medical Center for five years.  He has over 25 years experience in the 
cardiopulmonary field and has authored over 50 scientific papers.  Prior to 
joining the California Pacific Medical Center, Mr. Snow served as Vice 
President of Research and Development at the Company and held other 
technology-related positions with the Company since 1984.  He majored in 
Quantitative Analysis/Business Administration at National University in San 
Diego and holds an A.S. in Cardiopulmonary/Biomedical Technology from 
Grossmont College.  Mr. Snow is a former president of the National Board for 
Respiratory Care, the national accreditation agency for the Company's core 
market.

DOUGLAS H. WARD.  Mr. Ward joined the Company in April 1995 as Vice 
President, Operations.  He was previously the Director of Operations for the 
Dade Diagnostics division of Baxter Healthcare Corporation and held various 
positions with Baxter since 1979.  Prior to his employment at Baxter, 
Mr. Ward worked for American Hospital Supply for sixteen years.  He holds a 
B.A. from National-Louis University and an M.B.A. from Golden State 
University.


                                     -12-

<PAGE>

                            EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

The following table sets forth the cash and noncash compensation for each of 
the last three fiscal years awarded to or earned by the Chief Executive 
Officer of the Company and each of the Company's most highly paid executive 
officers whose total annual salary and bonus exceeded $100,000.

<TABLE>
<CAPTION>
                                                                          LONG TERM
                                                                         COMPENSATION
                                                                         ------------
                                          ANNUAL COMPENSATION               AWARDS
                                 ------------------------------------    ------------
                                                                          SECURITIES
                                                                          UNDERLYING
NAME AND PRINCIPAL                                                         OPTIONS/             ALL OTHER
     POSITION                    YEAR        SALARY ($)     BONUS ($)     SARS(#)(1)        COMPENSATION ($)(2)
- ------------------               ----        ----------     ---------    -------------      -------------------
<S>                            <C>          <C>            <C>          <C>                <C>                 
Catherine A. Anderson            1995         $208,047           -0-            -0-               $1,818
  Chairman and Chief             1994          194,250       $13,126            -0-                1,750
  Executive Officer,             1993          175,000           -0-         25,000                1,676
  President and Chief
  Operating Officer

Brian P. King (3)                1995         $104,289           -0-          5,000               $1,455
  Vice President -- Finance      1994          105,050       $ 6,188          5,000                1,415
  and Administration,            1993           98,325         8,500          5,000                1,434
  Treasurer

William J. O'Connor (3)          1995         $126,923           -0-            -0-                  -0-
  Vice President -- Sales        1994           66,346           -0-            -0-                  -0-
  and Marketing

Douglas H. Ward                  1995         $110,769       $10,000         10,000                  -0-
Vice President -- Operations
</TABLE>

- ------------
(1)  Represents securities underlying stock options granted, except as otherwise
     noted, under the Company's 1987 Plan, as amended.  The 1987 Plan does not 
     provide for the granting of stock appreciation rights ("SARs").

(2)  The compensation reported represents Company matching contributions under
     the Company's Employee Savings Incentive Plan, a 401(k) retirement plan.

(3)  Mr. King and Mr. O'Connor have resigned from their positions at the
     Company.

STOCK OPTION GRANTS AND EXERCISES TABLES

     The following tables summarize stock option grants and exercises during 
fiscal 1995 to or by the executive officers named in the Summary Compensation 
Table above.  Because the 1987 Plan does not provide for the granting of 
SARs, no SARs were granted or exercised during fiscal 1995.


                                     -13-

<PAGE>

                       OPTION/SAR GRANTS IN FISCAL 1995

<TABLE>
<CAPTION>
                                              INDIVIDUAL GRANTS
- ----------------------------------------------------------------------------------------------------------
                              NUMBER OF               % OF TOTAL
                              SECURITIES              OPTIONS/SARS
                              UNDERLYING               GRANTED TO 
                             OPTIONS/SARS             EMPLOYEES IN         EXERCISE OR BASE     EXPIRATION
NAME                         GRANTED (#)(1)            FISCAL 1995          PRICE ($/SH)(2)         DATE
- ----                         --------------           -------------        ----------------     ----------
<S>                         <C>                      <C>                  <C>                  <C>
Catherine A. Anderson             -0-                       -0-

Brian P. King                   5,000                      9.3%                  $4.88            08/31/05

William J. O'Connor               -0-                       -0-       

Douglas H. Ward                10,000                     18.6%                  $5.00            04/17/05
</TABLE>

- ------------
(1)  Each stock option was granted under the 1987 Plan, has a ten-year term and
     vests and becomes exercisable in cumulative installments of 30% one year 
     from the date of grant, 30% two years from the date of grant and 40%
     three years from the date of grant.  The stock options were granted on 
     August 31, 1995 for Mr. King and April 17, 1995 for Mr. Ward.

(2)  All stock options were granted with an exercise price equal to the fair
     market value of the Common Stock on the date of grant, which was the 
     closing price of the Common Stock as reported on the Nasdaq National 
     Market System on such date.


                AGGREGATED OPTION/SAR EXERCISES IN FISCAL 1995 AND
                    OPTION/SAR VALUES AT END OF FISCAL 1995

<TABLE>
<CAPTION>
                                                                  NUMBER OF SECURITIES               VALUE OF UNEXERCISED  
                                                                 UNDERLYING UNEXERCISED                  IN-THE-MONEY
                            SHARES                VALUE             OPTIONS/SARS AT                     OPTIONS/SARS AT    
                          ACQUIRED ON            REALIZED         DECEMBER 31, 1995 (#)            DECEMBER 31, 1995 ($)(1)
NAME                      EXERCISE (#)            ($)(1)        EXERCISABLE/UNEXERCISABLE         EXERCISABLE/UNEXERCISABLE
- ----                      ------------           --------       -------------------------         -------------------------
<S>                      <C>                    <C>            <C>                               <C> 
Catherine A. Anderson        8,000                15,075              135,000/10,000                      $21,800/-0-

Brian P. King                3,000                 6,750               19,500/5,500                        $7,200/-0-

William J. O'Connor            -0-                   -0-                  -0-/-0-                             -0-/-0-

Douglas H. Ward                -0-                   -0-                -0-/10,000                            -0-/-0-
</TABLE>

(1)  "Value" has been determined based upon the difference between the per share
     option exercise price and the market value of the Common Stock at the date 
     exercised or December 31, 1995.


                              CERTAIN TRANSACTIONS

     During the Company's fiscal year ended December 31, 1995, the Company paid
$96,000 in royalties to ErgometRx Corporation ("ErgometRx") under a five-year 
agreement between the Company 


                                     -14-

<PAGE>

and ErgometRx, to obtain an exclusive license to manufacture and sell in 
certain markets exercise ergometers utilizing ErgometRx proprietary 
technology.  The agreement establishes no minimum quantity of ergometers 
required to be sold by the Company. Stephen T. Anderson, a former director of 
the Company and the husband of Catherine A. Anderson, founded and currently 
serves as the President of ErgometRx.  The Company is also a shareholder of 
ErgometRx.


                             SECTION 16(a) REPORTING

     Section 16(a) of the Exchange Act requires the Company's directors and 
executive officers and all persons who beneficially own more than ten percent 
of the outstanding shares of the Company's Common Stock to file with the 
Securities and Exchange Commission initial reports of ownership and reports 
of changes in ownership of such Common Stock.  Officers, directors and 
greater than ten percent beneficial owners are also required to furnish the 
Company with copies of all Section 16(a) reports they file.  To the Company's 
knowledge, based upon a review of the copies of such reports furnished to the 
Company and written representations that no other reports were required 
during the fiscal year ended December 31, 1995, all Section 16(a) filing 
requirements applicable to the Company's directors, executive officers and 
greater than ten percent beneficial owners were satisfied.


                       RATIFICATION OF APPOINTMENT OF AUDITORS

     The Board of Directors recommends that the shareholders ratify the 
appointment of Ernst & Young LLP as independent auditors for the Company for 
the fiscal year ending December 31, 1996.  Ernst & Young LLP has served as 
independent auditors for the Company since 1979.  Ernst & Young LLP provided 
services in connection with the audit of the financial statements of the 
Company for the fiscal year ended December 31, 1995, including the Company's 
annual report on Form 10-KSB filed with the Securities and Exchange 
Commission, and matters relating to accounting and financial reporting 
generally.

     Representatives of Ernst & Young LLP are expected to be present at the 
Annual Meeting and will be given an opportunity to make a statement if they 
so desire and to respond to appropriate questions.  If the appointment of 
Ernst & Young LLP is not ratified by the shareholders, the Board of Directors 
is not obligated to appoint other auditors, but the Board of Directors will 
give consideration to such unfavorable vote.

     The Board of Directors recommends that you vote FOR ratification of the 
appointment of Ernst & Young  LLP as the Company's independent auditors.


                               SHAREHOLDER PROPOSALS

     Any proposal by a shareholder which may properly be presented at the 
next Annual Meeting of the Company's shareholders must be received at the 
Company's principal executive offices, 350 Oak Grove Parkway, St. Paul, 
Minnesota 55127, not later than December 1, 1996.


                                     -15-

<PAGE>

                                OTHER BUSINESS

     Management is not aware of any matters to be presented for action at the 
Annual Meeting, except matters discussed in this Proxy Statement.  If any 
other matters properly come before the Annual Meeting, it is intended that 
the shares represented by proxy will be voted in accordance with the judgment 
of the persons named in the accompanying form of proxy.

                                       By Order of the Board of Directors,

                                       /s/ Wayne G. Faris

                                       Wayne G. Faris,
                                       Secretary

April 11, 1996


                                  FORM 10-KSB

     A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-KSB (EXCLUDING 
EXHIBITS) FILED WITH THE SECURITIES AND EXCHANGE COMMISSION WILL BE 
FURNISHED, FREE OF CHARGE, TO SHAREHOLDERS OF RECORD ON APRIL 5, 1996 UPON 
WRITTEN REQUEST TO:

Vice President -- Finance
Medical Graphics Corporation
350 Oak Grove Parkway
St. Paul, Minnesota  55127


         PLEASE SIGN, DATE AND RETURN YOUR PROXY IN THE ENCLOSED ENVELOPE.



                                     -16-


<PAGE>
                          MEDICAL GRAPHICS CORPORATION
                         ANNUAL MEETING OF SHAREHOLDERS
                                  MAY 23, 1996
 
               THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS
 
    The undersigned, revoking all prior proxies, hereby constitutes and appoints
Catherine A. Anderson, Gerald T. Knight and Eric W. Sivertson, and each of them,
with  full power of substitution, as proxies to vote all shares of capital stock
of Medical Graphics Corporation held by the undersigned at the Annual Meeting of
Shareholders of the company to be held on May 23, 1996, and at any  adjournments
thereof,  as designated below on the matters referred to and in their discretion
upon such other business as may properly come before the Annual Meeting.
 
(1)  The proposal to increase the number of shares reserved under the
     Company's 1987 Stock Option Plan by 100,000 shares.
 
            / /  FOR            / /  AGAINST            / /  ABSTAIN
 
(2)  The proposal to extend the duration of the Company's 1987 Stock Option
     Plan to five years from the date it is approved by the shareholders of
     the Company.
 
            / /  FOR            / /  AGAINST            / /  ABSTAIN
 
(3)  The proposal to amend the 1987 Stock Option Plan to provide option
     limitations pursuant to Section 162(m) of the Internal Revenue Code of
     1986.
 
            / /  FOR            / /  AGAINST            / /  ABSTAIN
 
(4)  ELECTION OF DIRECTORS:
     / / FOR ALL nominees listed below   / / WITHHOLD AUTHORITY
     (except as marked to the contrary   to vote for ALL nominees
     below)                              listed below
 
         Anthony J. Adducci, Gerald T. Knight and W. Edward McConaghay.
 
 (INSTRUCTION: To WITHHOLD authority to vote for any individual nominee, write
                that nominee's name on the space provided below)
 
- --------------------------------------------------------------------------------
<PAGE>
 
(5)  The proposal to ratify the appointment of Ernst & Young LLP as
     independent auditors of the company for the fiscal year ending December
     31, 1996.
 
            / /  FOR            / /  AGAINST            / /  ABSTAIN
 
    THIS PROXY  WILL  BE VOTED  AS  SPECIFIED  HEREIN. IF  NO  INSTRUCTIONS  ARE
INDICATED,  PROXIES WILL BE VOTED FOR THE  ELECTION OF NOMINEES NAMED HEREIN AND
FOR THE OTHER PROPOSALS.  Please sign exactly as  your name appears below.  When
shares  are held by  joint tenants, both must  sign. Fiduciaries should indicate
title and authority.
                                             Date: ______________________ , 1996
                                             ___________________________________
                                                         (Signature)
                                             ___________________________________
                                                (Signature, if held jointly)
                                             ___________________________________
                                                    (Title or Authority)
 
                                             PLEASE SIGN, DATE  AND RETURN  THIS
                                             PROXY   PROMPTLY  IN  THE  ENVELOPE
                                             PROVIDED.


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