PAGES INC /OH/
10-Q, 1995-06-02
MISCELLANEOUS NONDURABLE GOODS
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<PAGE>  1

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.   20549

                                    FORM 10-Q

(Mark One)
[ X ]          QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                                        
     For Quarter Ended March 31, 1995

                                       OR
                                        
[   ]         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                                        
Commission File Number 0-10475

                                   PAGES, INC.

Incorporated - Delaware                 I.R.S. Identification No. 34-1297143
                                        
              801 94th Avenue North, St. Petersburg, Florida 33702
                                        
                  Registrant's Telephone Number (813) 578-3300
                                        
Indicate by check mark whether the registrant (1) has filed all reports required
to  be  filed  by Section 13 or 15 (d) of the Securities Exchange  Act  of  1934
during  the  preceding 12 months (or for such shorter period that the registrant
was  required  to file such reports), and (2) has been subject  to  such  filing
requirements for the past 90 days.

YES    X            NO   ____

                      APPLICABLE ONLY TO CORPORATE ISSUERS:
Indicate  the  number of shares outstanding of each of the issuer's  classes  of
common   stock,   as  of  latest  practicable  date:  4,789,208  common   shares
outstanding, each without par value, as of May 10, 1995.
<PAGE>   2
                          PAGES, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                      March 31, 1995 and December 31, 1994
                      ------------------------------------
<TABLE>
<CAPTION>

ASSETS                                                                  1995           1994
                                                                     -----------    -----------
<S>                                                                  <C>            <C>
Current assets:
  Cash                                                               $    92,885    $   671,602
  Accounts receivable, net of allowance for
     doubtful accounts of $154,000 and $168,000, respectively         10,897,265     13,965,086
  Inventory                                                           33,514,804     33,014,774
  Prepaid expenses                                                     3,472,019      3,394,212
  Deferred income taxes                                                2,364,690      1,966,200
                                                                     -----------    -----------
            Total current assets                                      50,341,663     53,011,874
                                                                     -----------    -----------
Property and equipment:
  Buildings                                                            3,206,647      3,313,721
  Equipment                                                            5,986,578      5,696,782
                                                                     -----------    -----------
                                                                       9,193,225      9,010,503
         Less accumulated depreciation                                (3,353,431)    (3,014,424)
                                                                     -----------    -----------
                                                                       5,839,794      5,996,079
  Land                                                                   211,468        216,468
                                                                     -----------    -----------

         Total property and equipment                                  6,051,262      6,212,547
                                                                     -----------    -----------

Other assets:
  Assets held for disposition, net of allowance of
    $246,779 and $270,838, respectively                                1,219,579      1,195,520
  Cost in excess of net assets acquired, net of accumulated
     amortization of $354,783 and $312,345, respectively               6,302,510      5,903,553

Deferred income taxes                                                    153,200        153,200

Other                                                                  1,308,879      1,257,872
                                                                     -----------    -----------
                                                                       8,984,168      8,510,145
                                                                     -----------    -----------
                TOTAL ASSETS                                         $65,377,093    $67,734,566
                                                                     ===========    ===========
</TABLE>

                             See accompanying notes
<PAGE>  3
                          PAGES, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                      March 31, 1995 and December 31, 1994
                      ------------------------------------
<TABLE>
<CAPTION>

LIABILITIES AND
STOCKHOLDERS' EQUITY                                                     1995            1994
                                                                     -----------    -----------
<S>                                                                  <C>            <C>
Current liabilities:
  Accounts payable                                                   $11,007,759    $10,887,683
  Short-term debt obligations                                         15,890,755     16,090,039
  Accrued liabilities                                                  1,951,945      2,678,058
  Accrued tax liabilities                                              3,224,349      3,248,821
  Deferred revenue                                                     5,996,156      6,139,486

  Current maturities on long-term debt
    obligations                                                          157,001        144,035

  Current maturities on capitalized lease
    obligations                                                           69,719         26,468
                                                                     -----------    -----------
    Total current liabilities                                         38,297,684     39,214,590
                                                                     -----------    -----------
Long-term obligations                                                  8,017,205      8,927,312
                                                                     -----------    -----------

Stockholder's Equity:
  Preferred shares: $.01 par value; authorized
   300,000 shares; none issued and outstanding
  Common shares: $.01 par value; authorized
    20,000,000 shares; issued 5,087,921 shares                            50,879         50,879
  Capital in excess of par value                                      22,489,048     22,489,048
  Foreign currency translation, net of ta x                             (209,188)      (400,295)
  Accumulated deficit                                                 (3,027,412)    (2,305,845)
                                                                     -----------    -----------
                                                                      19,303,327     19,833,787
  Less 298,713 shares of common stock in
    treasury, at cost                                                   (241,123)      (241,123)
                                                                     -----------    -----------
  Total stockholders' equity                                          19,062,204     19,592,664
                                                                     -----------    -----------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                           $65,377,093     $67,734,56
                                                                     ===========    ===========
</TABLE>

                                        
                             See accompanying notes
<PAGE>  4
                          PAGES, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
               For the three months ended March 31, 1995 and 1994
               --------------------------------------------------
<TABLE>
<CAPTION>


                                                                         1995          1994
                                                                     -----------    -----------
<S>                                                                  <C>            <C>
Revenues                                                             $19,647,566    $19,370,192
                                                                     -----------    -----------
Costs and expenses:
  Cost of goods sold                                                  11,545,038     11,256,891
  Selling, general and administrative                                  8,234,159      7,089,381
  Interest                                                               555,474        340,869
  Depreciation and amortization                                          384,462        342,017
  Foreign exchange                                                                        1,791
                                                                     -----------    -----------

                                                                      20,719,133     19,030,949
                                                                     -----------    -----------
Income/(loss) before income taxes                                     (1,071,567)       339,243

Benefit/(provision) for income taxes                                     350,000       (128,000)
                                                                     -----------    -----------
    NET INCOME/(LOSS)                                                $  (721,567)   $   211,243
                                                                     ===========    ===========
Income/(loss) per common and
  common equivalent share                                            $     (0.15)   $      0.04
                                                                     ===========    ===========
Weighted average common and common
  equivalent shares outstanding                                        4,789,000      5,831,000
                                                                     ===========    ===========
</TABLE>













                             See accompanying notes
<PAGE>  5
                          PAGES, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
               For the three months ended March 31, 1995 and 1994
               --------------------------------------------------
<TABLE>
<CAPTION>

                                                                         1995          1994
                                                                    ------------   ------------
<S>                                                                 <C>            <C>
Cash flows from operating activities:
  Net (loss)/income                                                 $   (721,567)  $    211,243
                                                                    ------------   ------------
Adjustments to reconcile net (loss)/income
  to cash provided by operating activities:
  Depreciation and amortization                                          384,462        342,017
  Deferred income taxes                                                 (350,000)       128,000
  Foreign exchange                                                                        1,791

Changes in assets and liabilities, net of
  effect of acquisition by children's
  literature segment 1995:

(Increase) decrease in assets:
  Accounts receivable                                                  3,525,278      3,473,744
  Inventory                                                             (157,896)    (2,194,886)
  Prepaid expenses and other assets                                      (16,642)      (290,260)

Increase (decrease) in liabilities:
  Accounts payable and accrued liabilities                              (631,754)    (1,323,598)
  Deferred revenue                                                      (493,330)       (55,775)
                                                                    ------------   ------------
    Total adjustments                                                  2,260,118         81,033
                                                                    ------------   ------------
       Net cash provided by operating activities                       1,538,551        292,276
                                                                    ------------   ------------
Cash flows from investing activities:
  Payments for purchases of property and equipment                      (172,765)      (137,666)
  Payment for acquisition by children's literature segment              (733,000)
                                                                    ------------   ------------
       Cash used in investing activities                                (905,765)      (137,666)
                                                                    ------------   ------------
Cash flows from financing activities:
  Proceeds from debt obligations                                      19,247,563     11,610,589
  Principal payments on debt and lease obligations                   (20,450,148)   (11,734,371)
                                                                    ------------   ------------
       Cash used in financing activities                              (1,202,585)      (123,782)
                                                                    ------------   ------------
  Effect of exchange rate changes on cash                                 (8,918)       (44,066)
                                                                    ------------   ------------
  Decrease in cash                                                      (578,717)       (13,238)
  Cash, beginning of period                                              671,602        299,717
                                                                    ------------   ------------
  Cash, end of period                                               $     92,885   $    286,479
                                                                    ============   ============
</TABLE>
                             See accompanying notes
<PAGE>  6
                                   PAGES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

      The  accompanying consolidated financial statements have not been audited,
but  reflect all adjustments which, in the opinion of management, are  necessary
for  a  fair presentation of financial position, results of operations and  cash
flows  for the periods presented, after elimination of all material intercompany
accounts  and  transactions.  All adjustments are  of  a  normal  and  recurring
nature.   The  consolidated  group  will be collectively  referred  to  as  "the
Company".   The operations of School Book Fairs, Inc. ("SBF") are the  Company's
children's  literature business segment and the operations  of  Clyde  A.  Short
Company,  Inc.  ("CAS") are the Company's incentive/recognition awards  business
segment.

      The  Company's  business segments are highly seasonal with the  children's
literature  business  cycle  closely  correlating  the  school  year   and   the
incentive/recognition awards business skewed toward the end of a calendar year.

           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
           -----------------------------------------------------------
                            AND RESULTS OF OPERATIONS
                            -------------------------
      During  the  Spring  of 1993, the Company was advised  that  the  Internal
Revenue  Service  ("IRS") may assess additional income taxes in connection  with
the  examination of the tax returns of School Book Fairs and its affiliates  for
the  fiscal  years  ending July 31, 1989, 1990, and 1991.   In  June  1993,  the
Company recorded a $2 million adjustment to its purchase price allocation of SBF
assets,  which increased the cost in excess of assets acquired (i.e. - goodwill)
and  recorded  a corresponding increase in accrued tax liabilities  and  related
costs.   The  IRS  has  notified the Company that the significant  issues  being
examined  relate  to  the  transfer of assets between related  companies  during
fiscal  1989, interest imputed on intercompany accounts during fiscal 1989, 1990
and  1991 and rent deductions taken on certain rental properties in fiscal 1989,
1990 and 1991.

     In December 1994, the IRS notified the Company of its preliminary intent to
make  adjustments to taxable income related to these issues.  If the  notice  of
proposed adjustments becomes a final assessment and the assessment is ultimately
sustained,  it  could generate a tax liability of as much as approximately  $5.2
million,  exclusive of interest and penalties.  The Company  believes  the  IRS'
position  regarding the proposed adjustments to taxable income for the value  of
assets  transferred and related impact on intercompany interest is substantially
overstated.   Accordingly, although no formal assessment has been received  from
the  IRS,  the  Company intends to vigorously defend its position  against  such
proposed adjustments, including litigation, if necessary.  The Company is unable
to  determine the ultimate outcome of this uncertainty and accordingly, has  not
provided for any additional amounts in excess of the $2 million relating to this
proposed assessment in the March 31, 1995 financial statements.

     On February 28, 1995, John Minnick d/b/a Minnick Capital Management filed a
class  action  suit  in  the United States District Court,  Middle  District  of
Florida,  Tampa  Division on behalf of all persons who sold PAGES,  Inc.  common
stock  between 11:49 a.m., January 9, 1995 and January 16, 1995, against  PAGES,
Inc.  and corporate officers S. Robert Davis, Richard A. Stimmel and Charles  A.
Davis  alleging  that those defendants violated Section 10(b) of the  Securities
Exchange  Act  of 1934 and Rule 10b-5 thereunder by selectively disclosing  only
adverse   information  while  in  possession  of  material  non-public  positive
information  about the Company during the period between January 9  and  January
<PAGE>  7
16,  1995.   The  action  seeks class certification, a  judgment  declaring  the
conduct  to  be  in  violation of the law, an award of unspecified  damages  and
interest,  costs  attorneys' fees and expert witness fees and costs  along  with
such  other  further relief as the court deems proper or just.  The Company  and
the  other  defendants deny any wrongdoing and intend to vigorously  defend  the
action.

THREE MONTHS ENDED MARCH 31, 1995, COMPARED TO THREE MONTHS ENDED MARCH 31, 1994
- --------------------------------------------------------------------------------
       Consolidated  revenues  for  the  three  months  ended  March  31,  1995,
approximated $19.6 million compared to approximately $19.4 million for the three
months ended March 31, 1994,  an increase of  1% or approximately $200,000.  The
Company's  children's  literature  segment  accounted  for  approximately  $14.8
million  of  revenues  for the three months ended March 31,  1995,  compared  to
approximately  $13.6 million of revenues for the three months  ended  March  31,
1994,  an  increase  of  9%  or approximately  $1.2 million.   The  increase  in
revenues  is principally attributable to the current quarter including  revenues
from the operations of third quarter 1994 acquisitions, as well as revenues from
the operations of an acquisition in January 1995.

      International  revenues  in U.S. dollars associated  with  the  children's
literature business segment approximated $3.8 million for the three months ended
March 31, 1995, compared to approximately $4.1 million of revenues for the three
months  ended  March 31, 1994.  In local currencies, international revenues  for
the  1995 period decreased 11% over the comparable 1994 period, however, due  to
foreign  currency fluctuations, the U.S. dollar revenues from foreign operations
were   down  approximately  7%.   The  decline  in  international  revenues   is
principally  attributable to lower revenues per event in the  elementary  school
market as well as the purposeful postponement of preschool events in the quarter
ended March 31, 1995, as compared to the quarter ended March 31, 1994.

      The Company's incentive/recognition awards business segment accounted  for
approximately  $4.8  million in revenues for the three months  ended  March  31,
1995, compared to $5.7 million in revenues for the three months ended March  31,
1994,  a  decrease of 16% or approximately $900,000.  The decline is principally
attributable to a decrease in volume on certain existing customers coupled  with
delayed redemption on new accounts.  The majority of revenues generated  by  the
incentive/recognition awards business segment are from the sale of products, and
revenues from services are insignificant.

      Consolidated  cost of goods sold was approximately $11.5 million  for  the
three  months ended March 31, 1995, compared to approximately $11.3 million  for
the  three  months  ended March 31, 1994, an increase of 2.5%  or  approximately
$200,000.   The  Company's children's literature business segment accounted  for
approximately  $8.7  million of consolidated cost of goods sold  for  the  three
months ended March 31, 1995, compared to approximately $8 million for the  three
months  ended March 31, 1994, an increase of 9% or approximately $700,000.   The
increase  in  cost  of goods sold was due to the increase  in  revenues.   As  a
percentage of revenues from the children's literature business segment, cost  of
goods  sold increased by 0.5% to 58.8% during the first quarter of 1995 compared
to 58.3% for the same period in 1994.

      The Company's incentive/recognition awards business segment accounted  for
approximately  $2.8  million of consolidated cost of goods sold  for  the  three
months ended March 31, 1995 compared to approximately $3.3 million for the three
months  ended March 31, 1994, a decrease of 14% or approximately $500,000.   The
decline in cost of goods sold was attributable to the decline in revenues.  As a
<PAGE>  8
percentage  of revenues from the incentive/recognition awards business  segment,
cost  of  goods sold increased 1.2% to 58.7% in 1995, from 57.5% in  1994.   The
increase  in  cost  of goods sold is principally attributable  to  a  change  in
product mix.

     Consolidated selling, general, and administrative expense was approximately
$8.2   million  for  the  three  months  ended  March  31,  1995,  compared   to
approximately  $7.1  million  for the three months  ended  March  31,  1994,  an
increase  of  16%  or  approximately  $1.1  million.    Selling,  general,   and
administrative  expense  associated  with the  Company's  children's  literature
business  segment was approximately $6 million for the three months ended  March
31, 1995, compared to $4.7 million for the three months ended March 31, 1994, an
increase of 28% or approximately $1.3 million.  The increase is attributable  to
incurring  selling, general, and administrative costs associated with late  1994
and   early   1995   children's   literature  business   segment   acquisitions.
Additionally,  the  children's  literature business  segment  incurred  selling,
general  and  administrative expenses as a result of a change in the  historical
channels of product distribution and additional costs incurred to support higher
revenue levels that did not materialize.

      Selling, general, and administrative expense associated with the Company's
incentive/recognition awards business segment was approximately $2  million  for
the  three  months ended March 31, 1995, compared to approximately $2.2  million
for  the  three  months ended March 31, 1994, a decrease of 9% or  approximately
$200,000.   The  decrease  in  selling, general, and administrative  expense  is
primarily  due  to  a reduction in promotional costs incurred during  the  three
months ended March 31, 1995.

      The  Company  continues to implement its re-engineering efforts  aimed  at
reducing  operating costs at both business segments.  Full time staffing  levels
at  May  12, 1995, have been reduced by approximately 45 personnel or  14%  from
year-end levels.  The Company continues to review its product lines and channels
of distribution for additional cost savings.

     Consolidated general corporate and administrative expense was approximately
$188,000 for the three months ended March 31, 1995, compared to $184,000 for the
three months ended March 31, 1994, an increase of 2% or approximately $4,000.

      Consolidated  interest expense was approximately $555,000  for  the  three
months  ended  March 31, 1995, compared to $341,000 for the three  months  ended
March  31,  1994, an increase of 63% or $214,000.  During the 1995  period,  the
children's  literature  business  segment had higher  levels  of  borrowings  at
significantly  higher interest rates.  The higher levels of borrowings  resulted
from seasonal needs, acquisitions and business expansion.

      Consolidated  depreciation  and  amortization  expense  was  approximately
$384,000 for the three months ended March 31, 1995, compared to $342,000 for the
three  months ended March 31, 1994, an increase of 12% or approximately $42,000.
The  increase  in  depreciation and amortization expense was  primarily  due  to
acquisitions made in the children's literature business segment during the third
quarter  of  1994  and  the  first quarter of 1995 which  increased  depreciable
assets.

      The  income  tax  benefit for the three months ended March  31,  1995  was
$350,000.   The  current  period benefit is based on the  Company's  anticipated
annual effective tax rate.
<PAGE>  9
      Earnings (loss) per common and common equivalent share decreased to a loss
of  $0.15  for  the three months ended March 31, 1995, compared to  earnings  of
$0.04  for  the three months ended March 31, 1994.  The decrease  in  per  share
amounts was attributable to approximately a $1 million decrease in earnings  and
a 1,402,000 decrease in the weighted average common and common equivalent shares
used to compute per share amounts. The decrease in common equivalent shares  was
attributable  to the exclusion of such common stock equivalents  when  they  are
anti-dilutive and was somewhat offset by additional shares issued in the August,
1994 stock offering.

THREE MONTHS ENDED MARCH 31, 1994, COMPARED TO THREE MONTHS ENDED MARCH 31, 1993
- --------------------------------------------------------------------------------
       Consolidated  revenues  for  the  three  months  ended  March  31,  1994,
approximated $19.4 million compared to approximately $17.6 million for the three
months ended March 31, 1993,  an increase of  10% or approximately $1.8 million.
The Company's children's literature business segment accounted for approximately
$13.6 million of revenues for the three months ended March 31, 1994, compared to
approximately  $13.3 million of revenues for the three months  ended  March  31,
1993,  an increase of 2% or approximately $300,000.  Although revenues were  up,
they were up less than anticipated due to an unusually harsh winter and a series
of  natural  disasters, which caused numerous school closings, and  due  to  the
timing  of  the Easter-Spring holiday vacation at the end of the first  quarter.
In  the prior fiscal year, the Easter-Spring holiday vacation fell in the second
quarter ended June 30, 1993.

      International  revenues  in U.S. dollars associated  with  the  children's
literature  business segment were approximately $4.1 million  for  each  of  the
three  months ended March 31, 1994 and 1993.  In local currencies, international
revenues for the 1994 period increased by 1.6% over the comparable 1994  period;
however,  due  to foreign currency fluctuations, the U.S. dollar  revenues  from
foreign operations were approximately even with the same quarter last year.

      The  Company' incentive/recognition awards business segment accounted  for
approximately  $5.7  million of revenues for the three months  ended  March  31,
1994, compared to $4.3 million of revenues for the three months ended March  31,
1993,  an  increase  of 33% or approximately $1.4 million.   During  the  second
quarter  ended  June  30,  1993,  the Company expanded  its  customer  base  and
recognition  awards  business through a marketing  alliance  with  L.G.  Balfour
Company,  Inc.  (a  manufacturer of emblematic jewelry).  The expanded  customer
base  and  awards  business  was principally responsible  for  the  increase  in
revenues.   The  majority  of  revenues generated by  the  incentive/recognition
awards  business  segment  are  from the sale of  products,  and  revenues  from
services are insignificant.

      Consolidated  cost of goods sold was approximately $11.3 million  for  the
three  months ended March 31, 1994, compared to approximately $10.4 million  for
the three months ended March 31, 1993, an increase of 8.7% or approximately $0.9
million.   The  Company's children's literature business segment  accounted  for
approximately $8 million of costs of goods sold for the three months ended March
31,  1994,  compared  to approximately $7.8 million for the three  months  ended
March 31, 1993, an increase of 2% or approximately $200,000.  As a percentage of
revenues  from  the children's literature business segment, cost of  goods  sold
remained  relatively constant for the two periods, registering 58.9% during  the
1994 period compared to 58.8% during the 1993 period.

      The Company's incentive/recognition awards business segment accounted  for
approximately  $3.3  million of cost of goods sold for the  three  months  ended
<PAGE> 10
March  31,  1994,  compared to approximately $2.6 million for the  three  months
ended  March  31,  1993,  an  increase of 27% or  approximately  $700,000.   The
increase in cost of goods sold was attributable to the increase in revenues.  As
a percentage of revenues from the incentive/recognition awards business segment,
cost  of goods sold improved 3.6% to 57.5% in 1994 from 61.1% in 1993.  The 3.6%
decrease  in  cost of goods sold is principally attributable to  the  change  in
client redemption patterns.

     Consolidated selling, general, and administrative expense was approximately
$7.1   million  for  the  three  months  ended  March  31,  1994,  compared   to
approximately  $6.4  million  for the three months  ended  March  31,  1993,  an
increase of 11% or approximately $700,000.  Selling, general, and administrative
expense associated with the Company's children's literature business segment was
approximately  $4.7 million for the three months ended March 31, 1994,  compared
to  approximately $4.4 million in the comparable period for 1993, an increase of
6.8%  or  approximately $300,000.  The 1994 period financial statements  reflect
additional  selling  and  general expenses associated  with  the  expansion  and
development of product lines, all relating to a concerted effort by the  Company
to increase its market share.

      Selling, general, and administrative expense associated with the Company's
incentive/recognition awards business segment was approximately $2.2 million for
the  three  months ended March 31, 1994, compared to approximately $1.8  million
for  the  three months ended March 31, 1993, an increase of 22% or approximately
$400,000.   Selling,  general, and administrative expense for  the  1994  period
attributable to the incentive/recognition awards business increased as a  result
of  addition  expenses  incurred  in connection with  the  previously  mentioned
expansion  of  customer  base and expansion of the incentive/recognition  awards
business,  sales  commissions,  and  the  cost  of  additional  sales   support,
administrative, and warehousing personnel.  Selling, general, and administrative
expense  decreased from 41.8% of revenues for the three months ended  March  31,
1994, to 38.5% for the three months ended March 31, 1993.

     Consolidated general corporate and administrative expense was approximately
$184,000 for the three months ended March 31, 1994, compared to $199,000 for the
three months ended March 31, 1993, a decrease of 7.5% or $15,000.

      Consolidated  interest expense was approximately $341,000  for  the  three
months  ended  March 31, 1994, compared to $266,000 for the three  months  ended
March 31, 1993, and increase of 28.2% or $75,000.  During the 1994 period,  both
business  segments had higher levels of borrowings at slightly  higher  interest
rates.   The  higher  levels  of borrowings resulted  from  seasonal  needs  and
business expansion.

      Consolidated  depreciation  and  amortization  expense  was  approximately
$342,000 for the three months ended March 31, 1994, compared to $292,000 for the
three  months ended March 31, 1993, an increase of 17% or approximately $50,000.
The  increase  in  depreciation and amortization expense was  primarily  due  to
acquisitions  made in the children's literature business segment  during  second
through   fourth   quarters  of  1993,  which  increased   depreciable   assets.
Additionally,  the  Company's Consolidated Financial Statements  for  the  three
months  ended  March 31, 1994, includes the amortization of the  $2  million  of
costs  in  excess of net assets acquired associated with the School  Book  Fairs
purchase price adjustment which was recorded in the three months ended June  30,
1993.
<PAGE> 11
      Consolidated income before income taxes was approximately $339,000 for the
three  months  ended  March 31, 1994, compared to $190,000  for  the  comparable
period in 1993, an increase of 78% or approximately $149,000.

      The income tax provision was $128,000 for the three months ended March 31,
1994,  compared to a tax provision of $68,000 for the three months  ended  March
31,  1993,  an increase of 88% or $60,000, reflecting the anticipated additional
taxes associated with the Company's additional earnings.

      Net  income (after provision for income taxes) was approximately  $211,000
for  the  first  three months ended March 31, 1994, as compared to approximately
$122,000  for  first three months ended March 31, 1993, an increase  of  73%  or
approximately  $89,000.   Earnings  per  common  and  common  equivalent   share
increased to $0.04 in 1994, from $0.03 in 1993.

LIQUIDITY AND CAPITAL RESOURCES:
- --------------------------------
      The  Company's primary sources of liquidity have been cash generated  from
operating  activities from both of its business segment, and  amounts  available
under  its  existing  credit facilities.  The Company's primary  uses  of  funds
consist of financing inventory and receivables for both business segments,  with
the funding of acquisitions as a secondary use.

      The  following  table presents a summary of the Company's cash  flows  (in
thousands) for the three months ended March 31, 1995 and 1994:

<TABLE>
<CAPTION>
                                                                    Three Months   Three Months
                                                                       Ended           Ended
                                                                      March31,       March 31,
                                                                        1995           1994
                                                                    ------------   ------------
<S>                                                                 <C>            <C>
Cash provided by operating activities                               $      1,539   $        292

Capital expenditures, net                                                   (173)          (138)

Net borrowings on debt obligations                                        (1,203)          (124)

Payment for business acquisitions                                           (733)            -

Other                                                                         (9)           (43)
                                                                    ------------   ------------
Net decrease in cash                                                $       (579)  $        (13)
                                                                    ============   ============
</TABLE>


      The Company has a $25 million revolving credit facility which consists  of
the  following:  a $6 million short-term credit line ($1,570,289 unused at March
31,  1995)  for use in the incentive/recognition awards business (the "CA  Short
Line"), a $7 million short-term credit line ($487,029 unused at March 31,  1995)
for use in the children's literature business (the "School Book Fairs Line"),  a
$9.5 million line ($2,784,217 unused at March 31, 1995) for acquisitions and for
working  capital  (the "Acquisition Line") and a $2.5 million  short  term  note
obtained  in  July 1994 for use in funding an acquisition (the  "Time  Credit").
<PAGE> 12
The  CA  Short Line and School Book Fairs Line are due in full on June 1,  1995,
subject to annual renewal.  The Time Credit is due in full on June 30, 1995  and
the  Acquisition Line is due on June 1, 1996.  Additionally, the Company  has  a
$2.8 million credit facility in the United Kingdom ($388,677 unused at March 31,
1995)  for  use  in  its  children's literature business.   The  United  Kingdom
facility is payable on demand.

      The  Company anticipates that operating cash flows during the next  twelve
months,  coupled  with the renewal or extension of short-term credit  facilities
will  cover operating expenditures and meet the current maturities on  long-term
obligations.   The  Company has no reason to believe existing short-term  credit
facilities will not be renewed or extended.  The Company does not anticipate any
material  expenditures for property, plant and equipment during the next  twelve
months.

SEASONALITY:
- ------------
      Both  of  the  Company's business segments are highly  seasonal  with  the
children's  literature  cycle  closely  correlating  the  school  year  and  the
incentive awards business skewed towards the end of a calendar year.  Due to the
seasonality of its businesses, the Company experiences negative cash flow during
the summer months.  Further, in order to build its inventory for its fall sales,
the Company's borrowings increase over the summer and generally peak during late
fall.  As a result of the Company's seasonality, inventory and receivables reach
peak levels during the months of October through December.
<PAGE> 13
                                     PART II
                                        
ITEM 1:   LEGAL PROCEEDINGS
- -------
          The  description  of  the legal proceedings included  in  Management's
          Discussion  and  Analysis  of  Financial  Condition  and  Results   of
          Operations included in Part I of this report is incorporated herein by
          reference.

ITEM 5:   OTHER INFORMATION
- -------
          The  Company has discontinued discussions with respect to  a  possible
          sale of the Company.  However, the Company will continue from time  to
          time  to  explore possible business combinations, strategic  alliances
          and acquisitions when and should such opportunities arise.

ITEM 6:   EXHIBITS AND REPORTS ON FORM 8-K
- -------
          (a)  Exhibit Number 11
               Computation of Earnings Per Share
          (b)  No reports on Form 8-K have been filed during the quarter ended
               March 31, 1995.
<PAGE> 14





                                    Signature
                                    ---------


Pursuant  to  the requirements of the Securities and Exchange Act of  1934,  the
Registrant  has  duly  caused this report to be signed  on  its  behalf  by  the
undersigned thereunto duly authorized.

                                   PAGES, INC.
                                   Registrant



<TABLE>
<S>                                     <C>
Date:  May 12, 1995                By:           R.A. STIMMEL 
       ------------                     ----------------------------
                                          R.A. Stimmel, President
                                          and Principal Financial Officer
</TABLE>
<PAGE> 15
                                   EXHIBIT II
                          PAGES, INC. AND SUBSIDIARIES
                        COMPUTATION OF PER SHARE EARNINGS
<TABLE>
<CAPTION>
                                        
                                                                    Three Months    Three Months
                                                                        Ended          Ended
                                                                       March 31,      March 31,
                                                                        1995           1994
                                                                    ------------   ------------
<S>                                                                 <C>            <C>
Primary:
Weighted average number of
  common shares outstanding                                            4,789,000      3,531,000

Adjustment for stock options
  which have a dilutive effect
  based upon the average market
  price for common stock:
  Add dilutive effect                                                     -           2,938,000
  Deduct shares that could be
    repurchased from the proceeds
    of dilutive options                                                   -            (638,000)
                                                                    ------------   ------------
Weighted average common and
  common equivalent shares                                             4,789,000      5,831,000
                                                                    ============   ============
Net (loss)/income                                                   $   (721,567)  $    211,243
Earnings adjustment (20% rule)                                                           -
                                                                    ------------   ------------
Net income for computation purposes                                 $   (721,567)  $    211,243
                                                                    ============   ============
Earnings per common and
    common  equivalent  share                                       $      (0.15)  $      0.04
                                                                    ============  ============
Fully Diluted:
Weighted average number of
  common shares outstanding                                            4,789,000      3,531,000

Adjustment for stock options
  which have a dilutive effect
  based upon the market price
  for common stock at end of period:
  Add dilutive stock options                                              -           2,938,000
  Deduct shares that could be
    repurchased from the proceeds
    of the dilutive options                                               -            (638,000)
                                                                     -----------   ------------
Fully diluted shares                                                   4,789,000      5,831,000
                                                                     ===========   ============
Net (loss)/income                                                    $  (721,567)  $    211,243
Earnings adjustment (20% rule)                                                           -
                                                                     -----------   ------------
Net (loss)/income for computation purposes                           $  (721,567)  $    211,243
                                                                     ===========   ============
Earnings per common and common
  equivalent share assuming full
     dilution                                                        $     (0.15)  $       0.04
                                                                     ===========   ============
</TABLE>


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