PAGES INC /OH/
S-3, 1995-10-16
MISCELLANEOUS NONDURABLE GOODS
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 As filed with the Securities and Exchange Commission on October 16, 1995
                                           Registration No. 33-__________
                        SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549
                                 _______________
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                 _______________
                                   PAGES, INC.
             (Exact name of registrant as specified in its charter)
                                 _______________
                Delaware                                34-1297143
            (State or other                          (I.R.S. Employer
            jurisdiction of                          Identification
            incorporation or                         No.)
            organization)

                              801 94th Avenue North
                         St. Petersburg, Florida  33702
                                 (813) 578-3300
    (Address, including zip code, and telephone number, including area code,
                  of registrant's principal executive offices)
                                 _______________
                               Richard A. Stimmel
                                    President
                              801 94th Avenue North
                         St. Petersburg, Florida  33702
                                 (813) 578-3300
       (Name, address, including zip code, and telephone number, including
                        area code, of agent for service)
                                 _______________
                                    Copy to:
                           Philip M. Shasteen, Esquire
               Johnson, Blakely, Pope, Bokor, Ruppel & Burns, P.A.
                       100 North Tampa Street, Suite 1800
                              Tampa, Florida  33602
                                 (813) 225-2500
                                 _______________
   Approximate date of commencement of proposed sale to the public:  As soon  as
practicable after the Registration Statement becomes effective.
   If  the  only  securities being registered on this  Form  are  being  offered
pursuant  to dividend or interest reinvestment plans, please check the following
box.   [ ]
   If any of the securities being registered on this Form are to be offered on a
delayed  or  continuous basis pursuant to Rule 415 under the Securities  Act  of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box.   [X]
                                 _______________

<TABLE>
<CAPTION>
                         CALCULATION OF REGISTRATION FEE

<S>                  <C>            <C>             <C>           <C>
                                    Proposed        Proposed
Title of Each        Amount to      Maximum         Maximum       Amount of
Class of             be Registered  Offering        Aggregate     Registration
Securities to be                    Price           Offering      on Fee
Registered                          Per Share(1)    Price(1)

Common Stock,         117,647       $2.9375         $345,588.07   $119.17
$.01 par value        shares

</TABLE>
(1)   Estimated  solely  for  the purpose of calculating  the  registration  fee
pursuant  to Rule 457(c) under the Securities Act of 1933, as amended, based  on
the last sale reported on the NASDAQ National Market on September 28, 1995.
                                 _______________
The  Registrant hereby amends this Registration Statement on such date or  dates
as  may be necessary to delay its effective date until the Registrant shall file
a  further  amendment which specifically states that this Registration Statement
shall  thereafter  become  effective in accordance  with  Section  8(a)  of  the
Securities  Act  of  1933  or  until  the Registration  Statement  shall  become
effective  on  such  date  as  the Securities and  Exchange  Commission,  acting
pursuant to said Section 8(a), may determine.

<PAGE>
                 Subject to Completion, Dated October 16, 1995




P R O S P E C T U S

                         117,647 Shares of Common Stock



                              ____________________

   Up  to  a  total  of 117,647 shares of common stock, $.01 par value  ("Common
Stock"),  of  Pages,  Inc., an Delaware corporation (the  "Company")  are  being
offered  on a continuous basis in the future by two stockholders of the  Company
(the "Selling Stockholders").  All shares of Common Stock offered were issued by
the  Company  in  a  private transaction in 1993 and presently  are  "restricted
securities" not currently salable under Rule 144 of the Securities Act of  1933,
as  amended (the "Securities Act").  This Prospectus has been prepared  so  that
future  sales  of  the  Common Stock by the Selling  Stockholders  will  not  be
restricted   under  the  Act.   In  connection  with  any  sales,  the   Selling
Stockholders  and any brokers participating in such sales may be  deemed  to  be
"underwriters"  within the meaning of the Act.  See "Selling  Stockholders"  and
"Plan of Distribution."

   The  principal  trading market for the Common Stock is  the  NASDAQ  National
Market System under the symbol "PAGZ".  On September 28, 1995, the last reported
sale  price of the Common Stock as reported on the NASDAQ National Market System
was $2.9375 per share.

   The Company will not receive any of the proceeds from the sales of the Common
Stock by the Selling Stockholders.  The Common Stock may be offered from time to
time  by  or  for  the  account of, the Selling  Stockholders  through  dealers,
brokers or other agents, or directly to one or more purchasers, at market prices
prevailing at the time of sale or prices otherwise negotiated.
                              ____________________

  See "Risk Factors" for certain considerations relevant to an investment in the
Common Stock.

                                 _______________


THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
     EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SEC-
         URITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
             PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY
                 REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                                 _______________



                 The date of this Prospectus is October 16, 1995

<PAGE>

                            AVAILABLE INFORMATION AND
                     INCORPORATION OF DOCUMENTS BY REFERENCE

    The  Company is subject to the informational requirements of the  Securities
Exchange  Act  of  1934 (the "Exchange Act"), and in accordance therewith  files
reports,  proxy  statements,  and  other information  with  the  Securities  and
Exchange  Commission  (the "Commission").  Such reports, proxy  statements,  and
other information filed by the Company can be inspected and copied at the public
reference  facilities maintained by the Commission at 450  Fifth  Street,  N.W.,
Room 1024, Washington, D.C. 20549-1004; and at the following Regional Offices of
the Commission:  New York Regional Office, Seven World Trade Center, 13th Floor,
New York, New York, 10048; and Chicago Regional Office, Northwest Atrium Center,
500  West Madison Street, Suite 1400, Chicago, Illinois, 60661.  Copies of  such
material can be obtained from the Public Reference Section of the Commission  at
450  Fifth Street, N.W., Washington, D.C. 20549-1004 at prescribed rates.   Such
reports,  proxy statements, and other information can also be inspected  at  the
offices of the National Association of Securities Dealers, Inc. ("NASD"), 1735 K
Street, N.W., Washington, D.C. 20006.

    The  Company  hereby  incorporates by reference  into  this  Prospectus  the
following documents previously filed by the Company with the Commission pursuant
to  the  Exchange  Act:  (a) the Company's Annual Report on Form  10-K  for  the
fiscal year ended December 31, 1994, and (b) the Company's Quarterly Reports  on
Form  10-Q for the fiscal quarters ended March 31, 1995 and June 30, 1995.   All
documents filed by the Company pursuant to Sections 13(a), 13(c), 14 or 15(d) of
the  Exchange  Act subsequent to the date of this Prospectus and  prior  to  the
termination of the offering of the Common Stock shall be deemed incorporated  by
reference  into this Prospectus and to be a part hereof from the date of  filing
of  such  documents.  Any statement or other information contained in a document
incorporated  herein by reference shall be deemed to be modified  or  superseded
for  purposes  of  this  Prospectus to the extent  that  a  statement  or  other
information  contained herein or in any other subsequently filed  document  also
incorporated by reference herein modifies or supersedes such statement or  other
information.  Any such statement so modified or superseded shall not  be  deemed
to constitute a part of this Prospectus, except as so modified or superseded.

    This  Prospectus incorporates documents by reference which are not presented
herein  or delivered herewith.  The Company will provide without charge to  each
person to whom this Prospectus is delivered, upon written or oral request of any
such person, a copy of any or all of the foregoing documents incorporated herein
by   reference   (other  than  exhibits  to  such  documents  not   specifically
incorporated  herein  by reference).  Written or telephone  requests  should  be
directed  to:   Pages,  Inc., 801 94th Avenue North,  St.  Petersburg,  Florida,
33702, Attention:  Richard A. Stimmel, telephone (813) 578-3300.

    This  Prospectus, which constitutes a part of a Registration Statement filed
by  the  Company  with the Commission under the Securities  Act,  omits  certain
information  contained in the Registration Statement, and  reference  is  hereby
made  to  the  Registration Statement and to the exhibits relating  thereto  for
further  information with respect to the Company and the Common  Shares  offered
hereby.  Statements contained herein concerning provisions of any documents  are
not  necessarily  complete, and each statement is qualified in its  entirety  by
reference  to the copy of such document filed with the Commission.  Neither  the
delivery  of  this  Prospectus  nor any sale  made  hereunder  shall  under  any
circumstances  create  any implication that there has  been  no  change  in  the
affairs of the Company since the date hereof.

    No  person  has  been  authorized to give any information  or  to  make  any
representations other than those contained in this Prospectus in connection with
the  offer  contained  herein,  and,  if given  or  made,  such  information  or
representation must not be relied upon as having been authorized by the Company.
This  Prospectus does not constitute an offer or solicitation by anyone  in  any
jurisdiction  in  which  the person making such offer  or  solicitation  is  not
qualified to do so or to any person to whom it is unlawful to make such offer or
solicitation.

<PAGE>
                                   THE COMPANY

    Operating principally through wholly-owned subsidiaries, the Company engages
in  the leisure-based children's literature and the incentive/recognition awards
businesses.   School  Book  Fairs,  Inc. (together  with  related  subsidiaries,
"School  Book  Fairs"),  which  the  Company acquired  in  1992,  publishes  and
distributes  children's literature throughout the United States,  Canada  (other
than  Quebec),  the  United  Kingdom,  and Ireland.   The  Company's  children's
literature  segment accounted for 68% of the Company's revenues in 1994.   Clyde
A.  Short  Company  ("CA Short"), which the Company acquired in  1990,  creates,
markets,  and  administers  safety, sales incentive,  service  recognition,  and
holiday  gift  awards programs for businesses.  The Company markets  its  awards
programs throughout the United States; however, its main emphasis, to date,  has
been   principally   in   the  Southeastern  United   States.    The   Company's
incentive/recognition awards segment accounted for 32% of the Company's revenues
in 1994.

    The Company is incorporated under the laws of the State of Delaware and  has
principal  executive offices located at 801 94th Avenue North,  St.  Petersburg,
Florida, 33702.  Its telephone number is (813) 578-3300.


                                  RISK FACTORS

    Continuing  Control  of the Company by Management.  The Company's  executive
officers  and  directors  currently  own 1,257,904  shares  (or  24.65%  of  the
currently  issued and outstanding shares of Common Stock) and collectively  hold
outstanding  options to purchase an additional 1,609,734 shares of Common  Stock
(including  options  to  purchase 6,000 shares of Common  Stock  which  are  not
Exercisable  within the next 60 days).  If the executive officers and  directors
would  exercise  all  of such options after the date of this  Private  Placement
Memorandum,  their holdings would represent approximately 40.27% of  the  issued
and  outstanding  shares of Common Stock.  As a result of  their  holdings,  the
Company's  executive officers and directors currently exert, and are  likely  to
continue to exert, significant control over the Company.

    Shares  Eligible  for  Future Sale; Outstanding  Options.   Offers  to  sell
substantial numbers of shares of Common Stock in the public market following the
date  of  this Prospectus could adversely affect the market price of the  Common
Stock.   The Company has outstanding 5,103,131 shares of Common Stock (exclusive
of  298,713  shares  held in treasury).  3,645,050 shares of  Common  Stock  are
freely  tradable without restriction or limitation under the Securities Act  and
an  additional  105,094 shares of Common Stock will become freely tradable  upon
the  effective date of the Registration Statement of which this Prospectus is  a
part.  In addition, the Company has outstanding options (1,700,234 of which were
granted  to employees of the Company as compensation under an informal  employee
benefit  plan) and a warrant to purchase 2,141,516 and 250,000 shares of  Common
Stock, respectively. The Company has filed a Registration Statement which covers
1,700,234  of the shares of Common Stock underlying options under such  informal
employee  benefit  plan  and 314,234 shares of Common  Stock  previously  issued
pursuant to the exercise of options granted under such informal employee benefit
plan.   The  Company  also  has  in  effect with  the  Securities  and  Exchange
Commission  (the  "Commission") a registration statement that registers  187,500
shares  of Common Stock to be acquired upon exercise of options which have  been
or  may  be  granted under the Company's 1993 Incentive Stock Option  Plan  (the
"1993  Stock Option Plan").  As a result of such registration, shares of  Common
Stock  acquired pursuant to  the 1993 Stock Option Plan will be freely  tradable
under  the Securities Act except for any shares acquired by an affiliate of  the
Company.   To date, options to purchase 82,000 shares of Common Stock under  the
1993 Stock Option Plan are outstanding and are held by employees of the Company.
As  a  result,  the  shares of Common Stock underlying such options  will,  upon
issuance,  be  freely  tradable.   In addition,  the  Company  is  contemplating
conducting  a private placement of subordinated notes which will be  accompanied
by  warrants  to purchase up to 500,000 shares of Common Stock.   Purchasers  of
such  notes  will  be granted certain incidental and demand registration  rights
with  respect  to  the  warrants and the shares of Common Stock  underlying  the
warrants.   If the warrants and the shares of Common Stock underlying  them  are
registered for resale, they will be freely tradable.

    Shares Available for Issuance.  The Company has 12,317,853 shares of  Common
Stock  (including  298,713  shares held in treasury)  and  300,000  undesignated
shares  of  Preferred Stock authorized, unreserved, and available for  issuance.
The   Board   of  Directors,  without  any  further  action  by  the   Company's
stockholders, is authorized to issue shares of Common Stock and to designate and
issue  shares of Preferred Stock in such series as it deems appropriate  and  to
establish  the rights, preferences, and privileges of such shares  of  Preferred
Stock,  including  dividend  and liquidation rights.   No  class  of  shares  of
Preferred  Stock  is  currently designated and  there  is  no  current  plan  to
designate or issue any shares of Preferred Stock.  However, the ability  of  the
Board  of  Directors to issue shares of Common Stock and to designate and  issue
shares  of Preferred Stock having preferential rights could impede or  deter  an
unsolicited  tender offer or takeover proposal regarding the  Company,  and  the
designation  and  issuance  of  additional  shares  of  Preferred  Stock  having
preferential rights could adversely affect the rights of the holders  of  shares
of Common Stock.

   Registration of Common Stock.   The purchaser of  117,643  shares  of  Common
Stock from the Company in 1993 has exercised its right to require the Company to
register those shares for  public or private resale.  The registration statement
will be filed within 30 days  and  is expected  to become effective within 10-45
days after filing.

   Potential IRS Assessment.  During the Spring of 1993, the Company was advised
that the Internal Revenue Service ("IRS") may assess additional income taxes  in
connection with the examination of the tax returns of School Book Fairs  ("SBF")
and its affiliates for the fiscal years ending July 31, 1989, 1990 and 1991.  In
June,  1993, the Company recorded a $2 million adjustment to its purchase  price
allocation of SBF assets, which increased the cost in excess of assets  acquired
(i.e.   goodwill),  and  recorded  a  corresponding  increase  in  accrued   tax
liabilities  and  related  costs.  The IRS has notified  the  Company  that  the
significant  issues  being  examined relate to the transfer  of  assets  between
related  companies during fiscal 1989, interest imputed on intercompany accounts
during  fiscal  1989, 1990 and 1991 and rent deductions taken on certain  rental
properties in fiscal 1989, 1990 and 1991.

    In December 1994, the IRS notified the Company of its preliminary intent  to
make  adjustments to taxable income related to these issues.  If the  notice  of
proposed adjustments becomes a final assessment and the assessment is ultimately
sustained,  it  could generate a tax liability of as much as approximately  $5.2
million,  exclusive of interest and penalties.  The Company  believes  the  IRS'
position  regarding the proposed adjustments to taxable income for the value  of
assets  transferred and related impact on intercompany interest is substantially
overstated.   Accordingly, although no formal assessment has been received  from
the  IRS,  the  Company intends to vigorously defend its position  against  such
proposed adjustments, including litigation, if necessary.  The Company is unable
to  determine the ultimate outcome of this uncertainty and accordingly, has  not
provided for any additional amounts in excess of the $2 million relating to  its
proposed assessment in its fiscal 1994 financial statements.

    Competition.   The Company's children's literature and incentive/recognition
awards businesses are highly competitive.  Many of the Company's competitors are
significantly larger and better capitalized than the Company.

     Seasonality.   The  Company's  children's  literature  business  is  highly
seasonal,  with  almost  all  of its revenues recorded  between  the  months  of
September   and   May   when   most  book  fairs  are   held.    The   Company's
incentive/recognition   awards   business  is   also   highly   seasonal,   with
approximately one-half of its revenues and most of its profits recorded  in  the
months  of November through January.  As a result, the Company's working capital
requirements  are highest during November and December when the  combination  of
receivables  and  inventory  are  at  peak levels,  and  the  Company  typically
experiences losses in its second and third quarters.

    Fluctuations  of  Currency  Exchange Rates.  The Company  obtains  financing
primarily  in  US  dollars, but generates revenues and incurs  expenses  in  its
Canadian  and  United Kingdom operations in foreign currencies.  Therefore,  the
Company's  operations  and  earnings  are affected  by  currency  exchange  rate
fluctuations.   While  the Company may consider entering  into  transactions  to
hedge the risk of exchange rate fluctuations, there can be no assurance that, if
the Company decides to enter into such transactions, they will be successful.

    Possible  Volatility of Share Price.  The stock market in recent  years  has
experienced extreme price and volume fluctuations that often have been unrelated
or  disproportionate  to  the operating performance of companies.   These  broad
fluctuations  may  adversely affect the market price of  the  shares  of  Common
Stock.

   Pending Litigation.  On February 28, 1995, John Minnick d/b/a Minnick Capital
Management filed a class action suit in the United States District Court, Middle
District  of  Florida, Tampa Division on behalf of all persons who sold  Company
Common  Stock between 11:49 a.m., January 9, 1995 and January 16, 1995,  against
the  Company  and  corporate officers S. Robert Davis, Richard  A.  Stimmel  and
Charles A. Davis, alleging that those defendants violated Section 10(b)  of  the
Exchange  Act  and Rule 10b-5 thereunder by selectively disclosing only  adverse
information  while  in  possession of material non-public  positive  information
about the Company during the period between January 9 and January 16, 1995.  The
action  seeks  class certification, a judgment declaring the conduct  to  be  in
violation  of  the  law,  an award of unspecified damages  and  interest,  costs
attorneys' fees and expert witness fees and costs along with such other  further
relief  as the  court  deems proper or just.  All  parties to the aforementioned
pending class action lawsuit have agreed  to settle such  litigation subject  to
court  approval.   Chairman S. Robert Davis reported  the Company  maintains its
contention that it  engaged  in no wrongful conduct.  However, the settlement of
the action avoids additional  defense costs and management diversion, and allows
the Company to remain  focused on its  1995 operating  plan.   Total cost of the
settlement to the Company, including defense costs, should not exceed $125,000.

During  October, 1995, the Company notified  its primary lender, The  Huntington
National  Bank ("Bank"), that as of  September 30, 1995, and due to the cyclical
nature of its business, the Company may have incurred possible events of default
under certain  provisions of  its  Bank  loan agreement.  The possible events of
default  relate to  borrowing  base requirements and certain  financial  ratios.
Accordingly, due to the cyclical  nature of the Company's business, the Bank has
waived the possible events of default and modified  provisions of the Bank  loan
agreement relating to borrowing base requirements and certain  financial  ratios
through  December 30, 1995, whereby the  Company must then be in compliance with
the original terms of the Bank loan agreement.

<PAGE>

                              PLAN OF DISTRIBUTION

    All  of the shares of Common Stock offered hereby were issued by the Company
in  a  private placement during 1993  and presently are "restricted  securities"
not  currently  salable under Rule 144 under the Securities  Act.   The  Selling
Stockholders  were granted certain registration rights in connection  with  such
private  placement.  The shares of Common Stock are being registered  to  remove
their restricted status under the Securities Act.

    The  Selling Stockholders or their successors-in-interest may choose to sell
all  or  a  portion  of  the shares of Common Stock from time  to  time  through
dealers,  brokers  or  other agents or directly to one  or  more  purchasers  in
transactions on the over-the-counter market or otherwise, at prices and at terms
then  prevailing or at prices related to the current market price, or at  prices
and terms otherwise negotiated.  Among  other transactions, the shares of Common
Stock may  be sold  in one  or more  of  the  following transactions: (a)  block
trades  in  which  the  broker  or dealer  so engaged  will attempt to sell  the
shares of Common Stock as agent  but may  position  and  resell a portion of the
block as  principal  to  facilitate  a transaction, (b) purchases by a broker or
dealer as principal and resale by such broker or dealer for its account pursuant
to this Prospectus, and (c)  ordinary  brokerage  transactions and  transactions
in which the broker solicits purchases.  In effecting sales, brokers and dealers
engaged  by Selling  Stockholders  may arrange  for  other brokers or dealers to
participate.   Brokers or dealers  will  receive  commissions or discounts  from
Selling Stockholders  in  amounts  to  be negotiated (and, if such broker-dealer
acts as agent for the purchaser  of  such shares, from such purchaser.)  Broker-
dealers who acquire shares of  Common  Stock as principal  may thereafter resell
such  shares from  time  to  time in transactions (which  may involve crosses or
book  transactions and  which may  involve sales  to and  through other  broker-
dealers, including transactions of the nature described above)  in the over-the-
counter  market,  in  negotiated  transactions  or  otherwise, at  market  price
prevailing  at  the time  of  sale  or  at  prices  otherwise negotiated, and in
connection with such resale may pay to or receive  from  the purchasers  of such
shares commissions as described above. Brokers or dealers engaged by the Selling
Stockholders and effectuating sales and any participating brokers or dealers may
be deemed  to  be "underwriters" within  the  meaning of  the Securities Act, in
connection with such sales.

    The  Company  will pay substantially all of the expenses  incident  to  this
offering of the shares of Common Stock by the Selling Stockholder to the public,
other than commissions and discounts of underwriters, brokers, dealers or agent.
The  Company  has  agreed to indemnify the Selling Stockholders against  certain
liabilities,  including liabilities arising under the Securities  Act,  and  the
Selling Stockholders may, but are not required to, indemnify any broker, dealer,
agent  or underwriter that participates in transactions involving sales  of  the
shares.

    In  order to comply with certain states' securities laws, if applicable, the
shares  will  be sold in such jurisdictions only through registered or  licensed
brokers or dealers.  In addition, in certain states the Common Stock may not  be
sold  unless the Common Stock has been registered or qualified for sale in  such
state  or  an exemption from registration or qualification is available  and  is
complied with

                              SELLING STOCKHOLDERS

     The  Selling  Stockholders  are  Allen  Value  Partners,  L.P.,  a  limited
partnership  and  Allen Value Partners Limited.  The Selling Stockholders  owned
105,094 and 12,553 shares, respectively, of Common Stock prior to this offering,
all of which are included in this offering.  Assuming that all 117,647 shares of
Common  Stock  are sold, the Selling Stockholders will own no shares  of  Common
Stock after this offering.

                                     EXPERTS

   The  consolidated  financial statements and schedule of  the  Company  as  of
December 31, 1994 and for the year then ended, incorporated by reference in this
Prospectus and elsewhere in the Registration Statement from the Company's Annual
Report  on  Form 10-K for the year ended December 31, 1994 have been audited  by
Deloitte  &  Touche  LLP, independent auditors, as set  forth  in  their  report
included therein and incorporated herein by reference (which report expresses an
unqualified  opinion  and  includes  an explanatory  paragraph  referring  to  a
potential  income tax assessment by the Internal Revenue Service) and have  been
incorporated by reference in reliance upon the report of such firm  given  their
authority as experts in accounting and auditing.

   The  consolidated  financial statements and schedule of the  Company,  except
for  the  combined  financial statements of Great British Book  Fairs  Inc.  and
School  Book Fairs Limited, wholly-owned subsidiaries, as of December  31,  1993
and  for  the  year  then  ended and the ten months  ended  December  31,  1992,
incorporated  by reference in this Prospectus and elsewhere in the  Registration
Statement  from  the  Company's Annual Report on Form 10-K for  the  year  ended
December   31,  1994  have  been  audited  by  Hausser  +  Taylor,   independent
accountants,  as  set  forth in their report included therein  and  incorporated
herein  by  reference, and have been incorporated by reference in reliance  upon
the  report  of  such firm given their authority as experts  in  accounting  and
auditing.

   The  combined  financial  statements of Great British  Book  Fairs  Inc.  and
School  Book  Fairs  Limited, wholly-owned subsidiaries of  the  Company  as  of
December  31, 1993 and for the year then ended and the period from May 20,  1992
to  December  31,  1992,  not  separately  incorporated  by  reference  in  this
Prospectus  and  elsewhere  in  the  Registration  Statement  but  used  in  the
preparation of the Company's consolidated financial statements and the  combined
financial  statements  of  School Book Fairs, Inc.  and  affiliates,  have  been
audited  by Arthur Andersen, independent chartered accountants, as set forth  in
their  report  included therein and incorporated herein by reference,  and  have
been  incorporated by reference in reliance upon the report of such  firm  given
upon their authority as experts in accounting and auditing.
<PAGE>

                                  LEGAL MATTERS

    The  validity of the authorization and issuance of the Common Stock  offered
hereby  is  being passed upon for the Company by Johnson, Blakely, Pope,  Bokor,
Ruppel & Burns, P.A., Tampa, Florida.
<PAGE>

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS



Item 14.  Other Expenses of Issuance and Distribution

        The following table sets forth the estimated expenses in connection with
the  issuance and distribution of the securities being registered  hereby.   All
amounts will be paid by the Company.


     Securities and Exchange Commission registration fee          $  *119.17
     Accounting fees and expenses                                   3,000.00
     Legal fees and expenses (not including Blue Sky)               8,500.00
     Blue Sky fees and expenses (including legal fees)              1,000.00
     Miscellaneous                                                  1,000.00


            TOTAL                                                 $13,619.17

_____________
* Represents actual expense.  All other expenses are estimates.


Item 15.  Indemnification of Directors and Officers

        The  Registrant  is  a  Delaware corporation  governed  by  the  General
Corporation Law of the State of Delaware (the "DGCL").  Section 145 of the  DGCL
grants  such  corporation  organized  thereunder  the  power  to  indemnify  its
directors  and  officers against liabilities for certain  of  their  acts.   The
Certificate  of Incorporation of the Registrant provides for indemnification  of
the directors and officers of the Registrant to the fullest extent permitted  by
applicable  law.   Section  102(b)(7) of the DGCL permits  a  provision  in  the
certificate   of   incorporation  of  each  corporation  organized   thereunder,
eliminating  or limiting, with certain exceptions, the personal liability  of  a
director to the corporation or its stockholders for monetary damages for  breach
of  fiduciary  duty  as  a director.  The Certificate of  Incorporation  of  the
Registrant,  eliminates the liability of each of the Registrant's  directors  to
its stockholders or to the Registrant itself for monetary damages for breach  of
fiduciary  duty  as  a  director, to the extent  permitted  by  the  DGCL.   The
foregoing statements are subject to the detailed provisions of Section 102(b)(7)
of the DGCL and the Certificate of Incorporation of the Registrant.
<PAGE>

Item 16.  Exhibits.

   Number                Title

     5                   Form of Opinion of Johnson, Blakely, Pope, Bokor,
                         Ruppel & Burns, P.A. concerning legality of the Common
                         Stock being offered

     24(a)               Consent of Hausser + Taylor

     24(b)               Consent of Arthur Andersen

     24(c)               Consent of DeLoitte & Touche, LLP

     24(d)               Consent  of  Johnson, Blakely, Pope,  Bokor,  Ruppel  &
                         Burns, P.A. (included in Exhibit 5)

     25                  Power of Attorney


Item 17.  Undertakings.

   The undersigned Registrant hereby undertakes:

           (a)  (1)     To file, during any period in which offers or sales  are
           being made, a post-effective amendment to this Registration
           Statement.

                (i)   To include any prospectus required by Section 10(a)(3)  of
           the Securities Act of 1933;

                (ii)  To  reflect in the prospectus any facts or events  arising
           after  the effective date of the Registration Statement (or the  most
           recent  post-effective amendment thereof) which, individually  or  in
           the  aggregate, represent a fundamental change in the information set
           forth in the Registration Statement;

                (iii)      To  include any material information with respect  to
           the   Plan   of   Distribution  not  previously  disclosed   in   the
           Registration Statement or any material change to such information  in
           the Registration Statement;

                Provided,  however,  that  paragraphs (a)(1)(i)  and  (a)(1)(ii)
           shall not apply if the information required to be included in a post-
           effective  amendment  by those paragraphs is  contained  in  periodic
           reports  filed  or  furnished  to the Commission  by  the  Registrant
           pursuant  to  Section 13 or Section 15(d) of the Securities  Exchange
           Act  of  1934  that are incorporated by reference in the Registration
           Statement.

               (2)     That, for the purpose of determining any liability  under
       the  Securities Act of 1933, each such post-effective amendment shall  be
       deemed  to  be  a  new registration statement relating to the  securities
       offered  therein, and the offering of such securities at that time  shall
       be deemed to be the initial bona fide offering thereof.

               (3)     To  remove from registration by means of a post-effective
       amendment  any of the securities being registered which remain unsold  at
       the termination of the offering.

       (b)  That, for purposes of determining any liability under the Securities
   Act  of  1933,  as  amended,  each filing of the Registrant's  annual  report
   pursuant to Section 13(a) or Section 15(d) of the Securities Exchange Act  of
   1934,  as  amended,  that is incorporated by reference in  this  Registration
   Statement shall be deemed to be a new registration statement relating to  the
   securities  offered herein and the offering of such securities at  that  time
   shall be deemed to be the initial bona fide offering thereof.

        (c)  Insofar  as  indemnification  for  liabilities  arising  under  the
   Securities  Act of 1933, as amended, may be permitted to directors,  officers
   and  controlling  persons  of  the  Registrant  pursuant  to  the  provisions
   referred  to  in  Item 15 of this Registration Statement, or  otherwise,  the
   Registrant  has  been  advised that in the opinion of  the  Commission,  such
   indemnification  is against public policy as expressed in such  Act  and  is,
   therefore,  unenforceable.   In the event that a  claim  for  indemnification
   against  such  liabilities  (other than the  payment  by  the  Registrant  of
   expenses  incurred  or paid by a director, officer or controlling  person  of
   the  Registrant in the successful defense of any action, suit or  proceeding)
   is  asserted  by such director, officer or controlling person  in  connection
   with  the securities being registered hereby, the Registrant will, unless  in
   the  opinion  of  its  counsel  the matter has been  settled  by  controlling
   precedent,  submit  to  a  court  of appropriate  jurisdiction  the  question
   whether  such indemnification by it is against public policy as expressed  in
   such Act and will be governed by the final adjudication of such issue.
<PAGE>

                                   SIGNATURES

    Pursuant  to the requirements of the Securities Act of 1933, the  Registrant
certifies  that it has reasonable grounds to believe that it meets  all  of  the
requirements  for  filing  on  Form S-3 and has duly  caused  this  Registration
Statement  to  be  signed  on  its  behalf by the  undersigned,  thereunto  duly
authorized, in the City of St. Petersburg, State of Florida, on this 16th day
of October, 1995.

                                   PAGES, INC.


                                   By:  /s/ Richard A. Stimmel
                                        Richard A. Stimmel, President


   Pursuant to the requirements of the Securities Act of 1933, this Registration
Statement has been signed by the following persons in the capacities and on  the
dates indicated.

Signature                  Capacity                          Date


/s/ S. Robert Davis*       Chairman of the Board and         October 16, 1995
S. Robert Davis            Director (Principal Executive
                           Officer)


/s/ Richard A. Stimmel     President, Treasurer, and         October 16, 1995
Richard A. Stimmel         Director (Principal Financial
                           Officer and Principal
                           Accounting Officer)


/s/ Charles R. Davis*      Director                          October 16, 1995
Charles R. Davis


/s/ Juan F. Sotos, M.D.*   Director                          October 16, 1995
Juan F. Sotos, M.D.


/s/ Robert J. Tierney*     Director                          October 16, 1995
Robert J.  Tierney


*By:   /s/ Richard A. Stimmel
           Richard A. Stimmel
          (Attorney-in-fact)


<PAGE>

                                  EXHIBIT INDEX

Exhibit Number      Description of Document

     5              Opinion of Johnson, Blakely,
                    Pope, Bokor, Ruppel & Burns, P.A.

    24(a)           Consent of Hausser + Taylor

    24(b)           Consent of Arthur Andersen

    24(c)           Consent of Deloitte & Touche, LLP

    24(d)           Consent of Johnson, Blakely, Pope,
                    Bokor, Ruppel & Burns, P.A.
                    (included in Exhibit 5)

    25              Power of Attorney

LEGEND TO BE INSERTED ALONG LEFT-HAND SIDE OF COVER PAGE OF PROSPECTUS:

Information  contained  herein  is  subject  to  completion  or  amendment.    A
registration  statement relating to these securities has  been  filed  with  the
Securities  and Exchange Commission.  These securities may not be sold  nor  may
offers  to buy be accepted prior to the time that registration statement becomes
effective.   This  Prospectus shall not constitute  an  offer  to  sell  or  the
solicitation of an offer to buy nor shall there be any sale of these  securities
in  any state in which such offer, solicitation, or sale would be unlawful prior
to  the  registration or qualification under the securities  laws  of  any  such
state.

<PAGE>

                                    EXHIBIT 5


                                October 16, 1995

Pages, Inc.
801 94th Avenue North
St. Petersburg, FL  33702

RE:  Pages, Inc. - Registration Statement on Form S-3 for Selling Shareholders

Gentlemen:

      We  have  acted  as  counsel to  Pages,  Inc.,  a  Delaware corporation
(the "Company"), in connection with the registration for  resale by selling
shareholders of 117,647 shares  of  common stock,  $.01 par value ("Common
Stock") registered on a Form  S-3 registration statement (the "Registration
Statement") filed  with the Securities  and  Exchange  Commission  (the
"Commission") pursuant to the Securities Act of 1933 (the "Act").

      We  are familiar with the authorization and issuance of the shares of
Common Stock covered by the Registration Statement  and we have examined the
Registration Statement and its exhibits, the Company's  Certificate  of
Incorporation  and  Bylaws  and   the Resolution adopted  by  the Board of
Directors  of  the  Company authorizing the issuance and sale of the Common
Stock.

      In  addition, we have obtained from public records and from officers  of
the  Company  and  examined  originals  or  copies, identified  to  our
satisfaction, of  such  other  certificates, agreements,  and other assurances
as we considered necessary  for the purpose of rendering the opinion hereinafter
expressed.

      We  have also consulted with officers and directors of  the Company  and
have obtained such representations with  respect  to matters  of  fact  as we
have deemed necessary or  advisable  for purposes of rendering the opinion
hereinafter expressed; we  have not  necessarily  independently verified the
factual  statements made  to  us  in connection therewith, nor the veracity  of
such representations, but we have no reason to doubt  their  truth  or accuracy.

      Based  on the foregoing, it is our opinion that the  Common Stock  covered
by the Registration Statement constitutes  legally issued securities of the
Company, fully paid and nonassessable.

      We  hereby consent to the use of this Opinion as an exhibit to  the
Registration Statement and to the reference to this law firm  in  the
Prospectus under the heading "Legal Matters."   In giving  this consent, we do
not hereby admit that we are  in  the category of persons whose consent is
required under Section 7  of the   Act   or  the  rules  and  regulations  of
the  Commission promulgated thereunder.


                                    Very truly yours,

                                    JOHNSON, BLAKELY, POPE,
                                    BOKOR, RUPPEL & BURNS, P.A.


<PAGE>
                                  EXHIBIT 24(a)

CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in the Registration Statement on
Form S-3 pertaining to the registration of common shares by a certain
shareholder of Pages, Inc. and in the related Prospectus of our report dated
March 25, 1994 with respect to the consolidated financial statements and
schedule of Pages, Inc. as of December 31, 1993 and for the year ended December
31, 1993 and the ten months ended December 31, 1992 incorporated by reference in
the Prospectus and elsewhere in the Registration Statement from the Pages, Inc.
Annual Report on Form 10-K for the year ended December 31, 1994.  We also
consent to the reference to our Firm under the heading `'Experts'' in the
Prospectus.


/s/ Hausser + Taylor

Hausser + Taylor


Columbus, Ohio
October 2, 1995


<PAGE>

                                  EXHIBIT 24(b)

CONSENT OF INDEPENDENT CHARTERED ACCOUNTANTS


To the Board of Directors of Pages, Inc.

As independent chartered accountants, we hereby consent to the inclusion by
reference to our report dated 23 March 1994 on our audit of the combined
financial statements of Great British Book Fairs, Inc., and School Book Fairs
Limited for the year ended 31 December 1993, and the period from 20 May 1992 to
31 December 1992, which were consolidated into the financial statements of
Pages, Inc., which report is incorporated by reference in the Pages, Inc.,
Annual Report on Form 10-K referred to in the Registration Statement on Form S-3
pertaining to the registration of common shares by certain stockholders of
Pages, Inc., and in the related Prospectus, which is a part of the Registration
Statement.

We also consent to the reference to our firm under the heading `'Experts'' in
the Prospectus.


/s/ Arthur Andersen
Arthur Andersen
Chartered Accountants and Registered Auditors


1 Surrey Street
London
WC2R 2PS

October 2, 1995

<PAGE>

                                  EXHIBIT 24(c)

INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in the Registration Statement of
PAGES, Inc. on Form S-3 of our report dated March 29, 1995 (which includes an
explanatory paragraph referring to a potential income tax assessment by the
Internal Revenue Service), appearing in the Annual Report on Form 10-K of PAGES,
Inc. for the year ended December 31, 1994 and to the reference to us under the
heading `'Experts'' in the Prospectus, which is part of such Registration
Statement.



/s/ Deloitte & Touche LLP
Deloitte & Touche LLP


Tampa, Florida
October 12, 1995


<PAGE>
                                   EXHIBIT 25

                 ISSUER'S POWER OF ATTORNEY


      We, the undersigned directors and officers of PAGES, INC. (the "Company"),
and each of us do hereby constitute and appoint Richard A. Stimmel and S.Robert
Davis, or either of them, our true and lawful attorneys and agents to sign a
Registration Statement on Form S-3 to be filed with the Securities and Exchange
Commission, and to do any and all acts and things and to execute any and all
instruments for us and in our names in the capacities indicated below, which
said attorneys and agents may deem necessary or advisable to enable the Company
to comply with the Securities Act of 1933, as amended, and any rules,
regulations, and requirements of the Securities and Exchange Commission, in
connection with such Registration Statement, including specifically, but without
limitation, power and authority to sign for us or any of us in our names and in
the capacities indicated below, any and all amendments (including post-effective
amendments) thereto; and we do hereby ratify and confirm all that the said
attorneys and agents shall do or cause to be done by virtue of this power of
attorney.


       Executed below by the following persons in the capacities and on the
dates indicated:



Signature                      Title                           Date

/s/ S. ROBERT DAVIS
_____________________________  Chairman of the Board of        October 16, 1995
S. Robert Davis                Directors  (Principal Executive
                               Officer), Director



/s/ RICHARD A. STIMMEL
_____________________________  President, Treasurer, and       October 16, 1995
Richard A. Stimmel             Director (Principal Financial
                               Officer and Principal
                               Accounting Officer)


/s/ CHARLES R. DAVIS
_____________________________  Executive Vice President,       October 16, 1995
Charles R. Davis               Director


/s/ JUAN F. SOTOS, M.D.
_____________________________  Director                        October 16, 1995
Juan F. Sotos, M.D.


/s/ ROBERT J. TIERNEY
_____________________________  Director                        October 16, 1995
Robert J. Tierney


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