<PAGE>  1

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.   20549

                                    FORM 10-Q

(Mark One)
[ X ]          QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                                        
     For Quarter Ended March 31, 1995

                                       OR
                                        
[   ]         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                                        
Commission File Number 0-10475

                                   PAGES, INC.

Incorporated - Delaware                 I.R.S. Identification No. 34-1297143
                                        
              801 94th Avenue North, St. Petersburg, Florida 33702
                                        
                  Registrant's Telephone Number (813) 578-3300
                                        
Indicate by check mark whether the registrant (1) has filed all reports required
to  be  filed  by Section 13 or 15 (d) of the Securities Exchange  Act  of  1934
during  the  preceding 12 months (or for such shorter period that the registrant
was  required  to file such reports), and (2) has been subject  to  such  filing
requirements for the past 90 days.

YES    X            NO   ____

                      APPLICABLE ONLY TO CORPORATE ISSUERS:
Indicate  the  number of shares outstanding of each of the issuer's  classes  of
common   stock,   as  of  latest  practicable  date:  4,789,208  common   shares
outstanding, each without par value, as of May 10, 1995.
<PAGE>  2





                                    Signature
                                    ---------


Pursuant  to  the requirements of the Securities and Exchange Act of  1934,  the
Registrant  has  duly  caused this report to be signed  on  its  behalf  by  the
undersigned thereunto duly authorized.

                                   PAGES, INC.
                                   Registrant



<TABLE>
<S>                                     <C>
Date:  May 12, 1995                By:           R.A. STIMMEL 
       ------------                     ----------------------------
                                          R.A. Stimmel, President
                                          and Principal Financial Officer
</TABLE>

<TABLE> <S> <C>

<ARTICLE>   5
<MULTIPLIER>  1
       
<S>                     <C>
<PERIOD-TYPE>           3-MOS
<FISCAL-YEAR-END>                            DEC-31-1995
<PERIOD-END>                                 MAR-31-1995
<CASH>                                            92,885
<SECURITIES>                                           0
<RECEIVABLES>                                 11,051,265
<ALLOWANCES>                                     154,000
<INVENTORY>                                   33,514,804
<CURRENT-ASSETS>                              50,341,663
<PP&E>                                         9,404,693
<DEPRECIATION>                                 3,353,431
<TOTAL-ASSETS>                                65,377,093
<CURRENT-LIABILITIES>                         38,297,684
<BONDS>                                        8,017,205
<COMMON>                                          50,879
                                  0
                                            0
<OTHER-SE>                                    19,011,325
<TOTAL-LIABILITY-AND-EQUITY>                  65,377,093
<SALES>                                       19,647,566
<TOTAL-REVENUES>                              19,647,566
<CGS>                                         11,545,038
<TOTAL-COSTS>                                 11,545,038
<OTHER-EXPENSES>                                       0
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                               555,474
<INCOME-PRETAX>                               (1,071,567)
<INCOME-TAX>                                    (350,000)
<INCOME-CONTINUING>                             (721,567)
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                    (721,567)
<EPS-PRIMARY>                                      (0.15)
<EPS-DILUTED>                                      (0.15)
        

</TABLE>



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