PAGES INC /OH/
DEF 14A, 1996-06-10
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
Previous: IBM CREDIT CORP, 424B2, 1996-06-10
Next: CONTINENTAL HEALTH AFFILIATES INC, SC 13D/A, 1996-06-10



                         SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of
                                   1934


Filed by the Registrant    [X]
Filed by a Party other than the Registrant  [ ]
Check the appropriate box:
 [ ] Preliminary Proxy Statement
 [ ] Confidential, for Use of the Commission Only (as permitted by Rule 14a-
     6(e)(2))
 [X] Definitive Proxy Statement
 [ ] Definitive Additional Materials
 [ ] Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12

     ------------------------------------------------------------------------
                                PAGES, INC.
     ------------------------------------------------------------------------
      (Name of Person(s) Filing Proxy Statement if other than the Registrant)
Payment of Filing Fee (Check the appropriate box):
 [X] $125  per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14-a(6(i)(2) or
     Item 22(a)(2) of Schedule 14A.
     Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and  0-11.
     1)   Title of each class of securities to which transaction applies:

     -------------------------------------------------------------------------
     2)   Aggregate number of securities to which transaction applies:

     -------------------------------------------------------------------------

     3)    Per unit price of other underlying value of transaction computed
     pursuant to Exchange Act Rule 0-11 (Set forth the amount on which  the
     filing fee is calculated and state how it was determined):

     -------------------------------------------------------------------------

     4)   proposed maximum aggregate value of transaction.

     -------------------------------------------------------------------------

     5)   Total fee paid:

     -------------------------------------------------------------------------

 [ ] Fee paid previously with preliminary materials.
 [ ] Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting  fee was
     paid previously.  Identify the previous filing  by  registration statement
     number, or the Form or Schedule and the date of its filing.
     1)   Amount Previously Paid:

     -------------------------------------------------------------------------

     2)   Form, Schedule or Registration Statement No.:

     -------------------------------------------------------------------------

     3)   Filing Party:

     -------------------------------------------------------------------------

     4)   Date Filed:

     -------------------------------------------------------------------------


<PAGE>

                               June 7, 1996



Dear Stockholder:

     You are cordially invited to attend the Annual Meeting of Stockholders of
Pages, Inc. on Tuesday, July 23, 1996.  The meeting will begin at 2:00 P.M. at
801 94th Avenue North, St. Petersburg, Florida.

      Information regarding the matters to be voted upon at the Annual Meeting
is contained in the attached Proxy Statement.  We urge you to read the Proxy
Statement carefully.

      Because it is important that your shares be voted at the Annual Meeting,
whether or not you plan to attend in person, we urge you to complete, date and
sign the enclosed proxy card and return it as promptly as possible in the
accompanying envelope.  If you do attend the meeting and wish to vote your
shares in person, even after returning your proxy, you still may do so.

      We look forward to seeing you in St. Petersburg, Florida on July 23,
1996.

                                   Very truly yours,

                                   /s/ S. Robert Davis
                                   -------------------------
                                   S. Robert Davis, Chairman


<PAGE>

                                PAGES, INC.
                           801 94th Avenue North
                       St. Petersburg, Florida 33702

                 NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                        to be Held on July 23, 1996

To the Stockholders of PAGES, INC.:

      Notice  is  hereby given that the Annual Meeting of  Stockholders  of
Pages,  Inc.  (the  "Company") will be held at 801 94th Avenue  North,  St.
Petersburg,  Florida on July 23, 1996 at 2:00 P.M., Eastern Standard  Time, to
consider and take action on the following matters:

     1.   To elect four Directors to serve on the Board of Directors of the
          Company for one year and until their successors are duly elected and
          shall qualify.

     2.   To  consider  and act upon a proposal to increase  the  aggregate
          number  of  shares  for which options may be  granted  under  the
          Company's  1993  Incentive  Stock Option  Plan  from  187,500  to
          537,500 shares.

     3.   To  transact such other business as may properly come before  the
          meeting or any adjournment or adjournments thereof.

      Stockholders of record at the close of business on June 6,  1996  are
entitled  to  notice  of  and  to vote at the meeting  or  any  adjournment
thereof.  A list of stockholders entitled to notice of and to vote  at  the
meeting may be examined at the executive offices of Pages, Inc. at 801 94th
Avenue North, St. Petersburg, Florida 33702.

      So  that we may be sure your vote will be included, please date, sign and
return the enclosed proxy promptly.  For your convenience,  a  postage
paid return envelope is enclosed for your use in returning your proxy.   If you
attend the meeting, you may revoke your proxy and vote in person.

                                   By Order of the Board of Directors


                                   /s/Charles R. Davis
                                   ---------------------------
                                   Charles R. Davis, Secretary

June 7, 1996

<PAGE>

                                PAGES, INC.

                              PROXY STATEMENT
                    For Annual Meeting of Stockholders
                        To be Held on July 23, 1996


                                  SUMMARY

      This Proxy Statement is furnished to Stockholders in connection  with the
solicitation of proxies by the Board of Directors of Pages, Inc.  (the
"Company") for use at its Annual Meeting of Stockholders to be held on July 23,
1996 at 2:00 P.M. at the Company's principal executive offices at  801 94th
Avenue  North, St. Petersburg, Florida 33702, as  set  forth  in  the
accompanying  Notice  of  Annual  Meeting  of  Stockholders  and   at   any
adjournments  thereof. This Proxy Statement and the  accompanying  form  of
proxy are first being mailed to Stockholders on or about June 7, 1996.

     The  Annual Meeting has been called to consider and take action on the
election  of  four  Directors to serve on the Board  of  Directors  of  the
Company for one year and until their successors have been duly elected  and
shall  qualify  and to consider and act upon a proposal  to  increase  from
187,500 to 537,500 the aggregate number of shares for which options may  be
granted under the Company's 1993 Incentive Stock Option Plan.

      The  close of business on June 6, 1996, has been fixed as the  record
date  for the determination of Stockholders entitled to notice of,  and  to
vote  at,  the  Annual  Meeting and any adjournments thereof  (the  "Record
Date").  The stock transfer books will not be closed.


                  SOLICITATION AND REVOCATION OF PROXIES

      This Proxy Statement is being furnished to Stockholders in connection
with  the solicitation of proxies by the Board of Directors of the  Company for
use  at  the Annual Meeting of Stockholders to be held  at  the  time, place,
and for the purposes set forth in the accompanying Notice of Annual Meeting of
Stockholders and at any adjournments thereof.

      As  of  the Record Date, there were 5,462,153 shares of the Company's
Common  Stock,  $.01  par  value ("Common Stock") issued  and  outstanding,
(exclusive of 298,713 shares held in treasury).  As of the Record Date, all of
the present directors and executive officers of the Company, a group of
seven  persons, owned beneficially 1,380,094 shares of Common  Stock.   The
Company  believes  that such officers and directors intend  to  vote  their
shares of  Common Stock for each of the nominees to be elected as Directors
named in this Proxy Statement.

      To be elected, the nominees to be selected as Directors named in this
Proxy  Statement must receive a plurality of the votes cast by  the  Common
Stock  entitled to vote.  The proposal to increase the aggregate number  of
shares  for  which  options may be granted under the 1993  Incentive  Stock
Option  Plan  is  approved if the holders of a majority of  the  shares  of
Common Stock present at the meeting in person or by proxy vote in favor  of the
proposal.  With respect to voting on the election of directors and  to the
proposal to increase the aggregate number of shares for which  options may be
granted under the 1993 Incentive Stock Option Plan, the presence  in person  or
by proxy, of a majority of the issued and outstanding shares  of Common Stock
constitutes a quorum at the meeting.

     Proxies given by Stockholders for use at the meeting may be revoked at any
time prior to the exercise of the powers conferred by giving notice  of
revocation to the Company in writing or at the meeting or by delivering  to
the   Company  a  later  appointment  which  supersedes  the  earlier  one.
Abstentions  and broker non-votes will be counted only for the  purpose  of
determining the existence of a quorum.

      ALL  PROXIES  RECEIVED WILL BE VOTED IN ACCORDANCE WITH  THE  CHOICES
SPECIFIED IN SUCH PROXIES. ALL VALID PROXIES OBTAINED WILL BE VOTED AT  THE
DISCRETION  OF  THE BOARD OF DIRECTORS WITH RESPECT TO ANY  OTHER  BUSINESS
THAT MAY COME BEFORE THE MEETING.

      The cost of soliciting proxies in the accompanying form will be borne by
the Company.  The Company may reimburse brokerage firms and others  for their
expenses in forwarding proxy materials to the beneficial owners  and soliciting
them to execute proxies.


                               VOTING RIGHTS

     Stockholders of record at the close of business on the Record Date are
entitled to notice of and to vote at the Annual Meeting of Stockholders  or any
adjournments thereof.  On the Record Date, the Company  had  5,462,153 shares
of  Common Stock outstanding and entitled to vote  on  all  matters properly
brought before the meeting.  Each Common Share of record as of the Record  Date
is entitled to one vote in all matters properly brought before the meeting.


                              STOCK OWNERSHIP

      The  shares of Common Stock constitute the only voting securities  of the
Company.  The table below sets forth information, to the best  of  the
Company's  knowledge, with respect to the total number  of  shares  of  the
Company's Common Stock beneficially owned by each named Executive  Officer,
Director, nominee for Director, beneficial owner of more than five  percent of
the Common Stock, and all Directors, and executive officers as a group, as
reported by such person, as of the Record Date.  The table  below  also sets
forth as to each holder the percent of the class represented by  such Common
Stock.  The Company believes that each individual or  entity  named has  sole
investment  and voting power with respect to  the  Common  Stock indicated as
beneficially owned by them, except as otherwise noted.

                                              Amount and
                                                Nature
                                                  of       Percent
Name and Address                              Beneficial      of
                                               Ownership    Total1

S. Robert Davis                                1,336,259 2    23.1%
801 94th Avenue North
St. Petersburg, Florida  33702

Charles R. Davis                                 687,003 3    11.7%
801 94th Avenue North
St. Petersburg, Florida  33702

Juan F. Sotos, MD                                 57,812 4     1.1%
4400 Squirrel Bend
Columbus, Ohio  43220

Robert J. Tierney                                  2,760         *
1905 Olentangy Blvd.
Columbus, Ohio  43214

Randall J. Asmo                                   35,625 5       *
5720 Avery Road
Dublin, Ohio  43016

All executive officers and                     2,119,895      33.6%
directors a group (7 persons)6

*Less than 1%
____________________

1      Based  upon 5,462,153 shares of Common Stock outstanding as  of  the
 Record  Date (exclusive of 298,713 shares held in treasury), plus,  as  to
 each  person  listed,  that portion of the 1,831,709  unissued  shares  of
 Common Stock subject to outstanding options which may be exercised by such
 person  within  the  next  60 days and, as to all executive  officers  and
 directors  as  a group, unissued shares of Common Stock as  to  which  the
 members  of the group have the right to acquire beneficial ownership  upon the
 exercise of stock options within the next 60 days.
2     Includes 16,000 shares owned by Mr. Davis' wife as to which Mr. Davis
 disclaims  beneficial ownership and includes 317,187  unissued  shares  of
 Common  Stock  as  to which Mr. Davis has the right to acquire  beneficial
 ownership upon the exercise of stock options within the next 60 days.
3      Includes 781 shares owned by Mr. Davis' wife and 4,474 shares  owned by
 Mr.  Davis'  children  as  to  which Mr.  Davis  disclaims  beneficial
 ownership and includes 394,490 unissued shares of Common Stock as to which Mr.
 Davis has the right to acquire beneficial ownership upon the exercise of stock
 options within the next 60 days.
4      Consists of shares of Common Stock held jointly by Dr. Sotos and his
 wife, as to which Dr. Sotos exercises shared voting and investment power.
5      Includes 28,125 unissued shares of Common Stock as to which Mr. Asmo has
 the right to acquire beneficial ownership upon the exercise of  stock options
 within the next 60 days.
6      The  number  of  shares of Common Stock beneficially  owned  by  all
 executive officers and directors as a group includes all shares of  Common
 Stock listed in the foregoing table, plus 436 shares of Common Stock owned by
 Tamara  L.  Zeph, an officer of the Company.  William  L.  Clarke,  an officer
 of the Company does not own stock of the Company.


                     DIRECTORS AND EXECUTIVE OFFICERS

      The  following  table sets forth certain information  concerning  the
directors and executive officers of the Company.

        Name              Age               Position 1

S. Robert Davis 2,3       57    Chairman of the Board, President,
                                Assistant Secretary, and Director
Charles R. Davis 2        34    Executive Vice President,
                                Secretary, and Director;
                                President of Clyde A. Short
                                Company, Inc.
Randall J. Asmo           31    Vice President
William L. Clarke         59    Senior Vice President; President
                                and Chief Executive Officer,
                                School Book Fairs, Inc.
Tamara L. Zeph            32    Chief Financial Officer and Treasurer
Juan F. Sotos, M.D. 3,4   68    Director
Robert J. Tierney 3,4     48    Director
___________________
1  All positions are those held with Pages, except as otherwise indicated.
2  S. Robert Davis and Charles R. Davis are father and son.
3  Member of the Audit Committee.
4  Member of the Executive Compensation Committee.

      Executive  officers serve at the pleasure of the Board of  Directors.
Directors  are elected at the Annual Meeting of Stockholders to  serve  for one
year  and  until  their respective successors  are  duly  elected  and
qualified.


Business Experience Of Directors And Executive Officers

      S.  Robert Davis was elected a director and Chairman of the Board  in
March,  1990, and Assistant Secretary in May, 1992.  Prior to his  election to
the  Board  of Directors, he served as Assistant to the President  from
January, 1988, to March, 1990, on a part-time basis.  Additionally,  during the
past  five  years,  Mr. Davis has operated several  personal  business
enterprises.

      Charles R. Davis became a director of the Company in December,  1983.  He
was  elected as Vice President of the Company in April, 1986 and served as
Secretary  and  Assistant Treasurer of the Company from  January,  1984
until  April,  1986.   In  September, 1989, Mr.  Davis  was  again  elected
Secretary of the Company and, in July, 1991, he was elected Executive  Vice
President  of  the  Company.  In September, 1992,  Mr.  Davis  was  elected
President  of  Clyde A. Short Company, Inc., a subsidiary of  the  Company.
Additionally,  during the past five years, Mr. Davis has  operated  several
personal business enterprises.

      William  L.  Clarke was elected Senior Vice President in  May,  1996.
Shortly  before  this  election,  he joined  School  Book  Fairs,  Inc.  as
President  and  Chief  Executive Officer.   Prior  to  that  time,  he  was
president  of  Clarke  &  Associates, a management  consulting  firm.   Mr.
Clarke's  background also includes twelve years as partner  of  Deloitte  &
Touche LLP and Ernst & Young LLP in the national retail practice.

      Tamara  L. Zeph was elected Treasurer and Chief Financial Officer  of the
Company in May, 1996.  Prior to that time, she served as Vice President of
Finance  of School Book Fairs, Inc., a wholly owned subsidiary  of  the
Company.  She has held financial positions with increased responsibility at
School  Book  Fairs, Inc. since January, 1993.  Except for an eleven  month
leave  of absence, Ms. Zeph was an auditor with Arthur Andersen & Co.  from
June, 1986 until December, 1992.

      Randall J. Asmo was elected Vice President in September, 1992.  Prior to
that time, he served as Assistant to the President from February,  1990 to
September, 1992.  Additionally, since October, 1987, Mr. Asmo has served as
Vice  President of Mid-States Development Corp., a privately-held  real estate
development and leasing company, as Vice President of American  Home Building
Corp., a privately-held real estate development company,  and  an officer of
several other small business enterprises.

      Juan  F. Sotos, M.D. was elected as a director on December 22,  1992.
Dr.  Sotos  has been a Professor of Pediatrics at the Ohio State University
College  of  Medicine since 1962 and also serves as Chief of  Endocrinology and
Metabolism at Children's Hospital in Columbus, Ohio.

      Robert J. Tierney was elected as a director on October 21, 1992.  Dr.
Tierney  currently serves as the  Chairperson of the Ohio State  University
Department of Education Theory and Practice.  Dr. Tierney is also active in
education  research and has served as a Professor at Ohio State  University
since 1984.


                             THE BOARD OF DIRECTORS

      The Company's Bylaws provide that the number of Directors which shall
constitute  the  whole Board of Directors shall be as  from  time  to  time
determined  by resolution of the Board of Directors, but the  number  shall not
be less than three.  The Board of Directors currently consists of five members,
but a vacancy was created in April, 1996 upon the resignation  of Richard  A.
Stimmel.  The Board of Directors has not had adequate  time  to consider  a
replacement for Mr. Stimmel and has not nominated a  person  to fill that
vacancy.  Proxies cannot be voted for a greater number of persons than  the
nominees named.  The Board of Directors held five meetings during the fiscal
year ended December 31, 1995.

      There  are no material proceedings to which any Director, officer  or
affiliate of the Company, any owner of record or beneficially of more  than
five  percent  of  any class of voting securities of the  Company,  or  any
associate  of  any  such Director, officer, affiliate of  the  Company,  or
security  holder  is  a  party  adverse  to  the  Company  or  any  of  its
subsidiaries or has a material interest adverse to the Company  or  any  of its
subsidiaries.

Committees of the Board of Directors

      Audit  Committee.   The  Audit Committee is  responsible  for  making
recommendations  to  the Board of Directors concerning  the  selection  and
engagement  of  the Company's independent certified public accountants  and
reviews  the  scope  of the annual audit, audit fees, and  results  of  the
audit.  The Audit Committee also reviews and discusses with management  and the
Board  of  Directors such matters as accounting policies and  internal
accounting   controls,   and  procedures  for  preparation   of   financial
statements.  Dr. Sotos, and Messrs. Tierney and S. Robert Davis are members of
such  Committee.  The Committee met three times during the fiscal  year ended
December 31, 1995.

       Executive   Compensation  Committee.   The  Executive   Compensation
Committee approves the compensation for executive employees of the Company.
Dr.  Sotos,  and Mr. Tierney are members of such Committee.  The  Committee met
two times during the fiscal year ended December 31, 1995.

      The Company has no nominating committee or any committee performing a
similar function.

                   SECTION 16(a) REPORTING DELINQUENCIES

      Based  solely  upon a review of Forms 3 and 4 and amendments  thereto
furnished  to the Company during the fiscal year ended December  31,  1995,
Form 5 and amendments thereto furnished to the Company with respect to  the
fiscal year ended December 31, 1995 and written representations received by the
Company,  no  person who, at any time during  the  fiscal  year  ended December
31, 1995 was a director, officer or beneficial owner of more  than ten  percent
of the common stock failed to file on a timely basis  reports required by
section 16(a) of the Exchange Act during the most recent fiscal year  or  prior
fiscal  years  except to  the  extent  reported  in  Proxy Statements for prior
fiscal years.

             COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Director Compensation

      Each director who is not an officer of the Company receives a fee  of
$1,100  for  attendance at each Board meeting, a fee of $550 for attendance at
each telephonic Board meeting, and a fee of $500 for attendance at each meeting
of a Board committee of which he is a member.  Directors  who  are also
officers of the Company receive no additional compensation for  their services
as directors.  Mr. Davis' compensation as Chairman of the Board is set forth
under "Executive Compensation" below.

Executive Compensation

      The  following table shows, for the fiscal years ended  December  31,
1995  and 1994 and 1993, the cash compensation paid by the Company and  its
subsidiaries,  as well as certain other compensation paid  or  accrued  for
those  years, to the Company's Chairman and each of its executive  officers
other  than  the  Chairman (the Company had a total of only four  executive
officers  during  fiscal  year  ended  December  31,  1995,  including  the
Chairman) who served as such at the end of the last fiscal year (the "Named
Executive Officers") in the principal capacity in which they served.

<TABLE>
                    Summary Compensation Table
 
<CAPTION>
                                                                           Long-term
                                 Annual Compensation                      Compensation
                           -----------------------------------------    ----------------
                                                                        Number of Shares
  Name and                                              Other Annual       Underlying        All Other
Principal Position           Year     Salary    Bonus   Compensation    Options Awarded     Compensation
- -------------------------  --------  --------   -----   ------------    -----------------   ------------
<S>                       <C>       <C>         <C>      <C>               <C>               <C>
S. Robert Davis,           12/31/95  $183,500    $0       $209,368             0                $0
Chairman                   12/31/94   185,000     0           0                0                 0
                           12/31/93   185,000     0           0                0                 0

Richard A. Stimmel,        12/31/95   158,180     0        349,719             0                 0
President 2                12/31/94   160,000     0           0                0                 0
                           12/31/93   160,000     0           0                0                 0

Charles R. Davis,          12/31/95   147,896     0        103,389             0                 0
Executive Vice President   12/31/94   153,024     0           0                0                 0
                           12/31/93   140,000     0           0                0                 0

Randall J. Asmo,           12/31/95    60,000     0           0              10,500 3            0
Vice President             12/31/94    27,185     0           0                0                 0
                           12/31/93    12,346     0           0              10,000              0

</TABLE>
______________

1   Represents  solely stock options.  No stock appreciation rights  (SARs)
 have been granted.  Stock options granted to the Named Executive Officers, by
 their  terms, automatically adjust to reflect certain changes  in  the
 outstanding  shares  of  Common Stock, including stock  dividends.   Stock
 options  previously granted to Named Executive Officers, by  their  terms,
 automatically  adjust  to  reflect changes in the  outstanding  shares  of
 Common Stock of the Company, including stock dividends.
2   Mr. Stimmel resigned as an officer and director in April, 1996.
3 3,000 options granted to Mr. Asmo were in conjunction with a repricing of
 options  granted under the 1993 Incentive Stock Option Plan.   See  "Stock
 Options and Stock Option Plans," below.

Option Grants in Last Fiscal Year

    The  following table sets forth information with respect to  grants  of
stock  options to the Named Executive Officers during the fiscal year ended
December  31, 1995.  All such options were granted under the 1993 Incentive
Stock Option Plan:

<TABLE>
               Individual Grants
               -----------------
<CAPTION>
                                 % of Total                               Potential Realizable Value
                     Number of   Options                                  at Assumed Annual Rates
                     Securities  Granted to                               of Stock Price
                     Underlying  Employees                                Appreciation for Option
                     Options     in Fiscal     Excersise Expiration       Term
                                                                          --------------------------
   Name              Granted     Year          Price     Date                  5%          10%
- -----------------    ----------  ----------   -------    ----------       ----------    ---------
<S>                  <C>         <C>          <C>        <C>                <C>       <C>
Randall J. Asmo 1      3,000      2%           $2.69     09/29/01            $2,745     $ 6,226
Randall J. Asmo        7,500      5%           $2.57     11/13/01             6,555      14,862
</TABLE>

 
1 The options granted to Mr. Asmo were in conjunction with the repricing and
cancellation of options to purchase 10,000 shares at an exercise  price  of
$10.88 per share.

Aggregated Option Exercises in Last Fiscal Year and Fiscal Year-End  Option
Value

      The  following table sets forth the aggregate option exercises during the
fiscal  year  ended  December 31, 1995 and the  value  of  unexercised options
held by the named Executive Officers as of the end of the year.
 
<TABLE>
<CAPTION>
                      Number of     Number of Shares Underlying        Value of Unexercised
                      Shares        Unexcercised Options               In-the Money Options
                      Acquired on   at Fiscal Year End                 at Fiscal Year End 1
                                    ---------------------------        ---------------------------
Name                  Exercise 2    Exercisable  Unexercisable         Excercisable  Unexercisable
- -------------------   ------------  -----------  --------------        ------------  -------------
<S>                   <C>            <C>           <C>                   <C>              <C>
Richard A. Stimmel    153,685        579,622          --                 $369,005          0
S. Robert Davis       114,185        462,872          --                 $271,192          0
Charles R. Davis       46,053        535,115          --                 $355,876          0
Randall J. Asmo          0            28,125        10,500               $  9,844          0
</TABLE>
___________________


1  The value of unexercised in-the-money options at year end represents the
 difference between the fair market value of the shares of Common Stock  of the
 Company underlying the options on December 31, 1995, and the exercise price of
 the options.
2  Mr. Stimmel resigned as an officer and director in April, 1996.

Employment Agreements

      None of the Named Executive Officers have employment agreements  with the
Company.

Stock Option Plans

     In November, 1993, the Company adopted the 1993 Incentive Stock Option
Plan, which provides for the issuance by the Company, at the discretion  of a
committee  of the Company's Board of Directors currently  consisting  of
Messrs.  Sotos, and Tierney, of up to 187,500 Common Stock to key employees of
the  Company.  It is intended that options issued under the 1993  Stock Option
Plan qualify as incentive stock options under Section  422  of  the Internal
Revenue Code of 1986, as amended.  As of June 6, 1996, options  to purchase  a
total of 422,625 shares of Common Stock issued under  the  1993 Stock  Option
Plan were outstanding.  See also, "Proposal to Increase  the Aggregate  Number
of  Shares for Which Options may be  Granted  Under  the Company's 1993
Incentive Stock Option Plan."

      During 1995, pursuant to a repricing of options issued under the 1993
Incentive Stock Option Plan by employees, the Company canceled options held by
Randall J. Asmo to purchase 10,000 shares at an exercise price of $10.88 per
share and granted to Mr. Asmo options to purchase 3,000 shares  at  an exercise
price of $2.69 per share, the then current market  price  of  the
shares.   Such options were repriced to reflect the lower trading price  of the
Company's  Common Stock and in each case reflected a decrease  in  the number
of shares subject to the options.

      The  following  table  sets forth information  with  respect  to  the
repricings  of options held by any executive officer during  the  last  ten
completed fiscal years:
<TABLE>
<CAPTION>

                          Number of   Market                           Length of
                          Securities  Price of   Exercise              Original Option
                          Underlying  Stock at   Price at   New        Term Remaining
                          Options     Time of    Time of    Exercise   at Date of
 Name             Date    Repriced    Repricing  Repricing  Price      Repricing
- ---------------  -------  ----------  ---------  ---------  --------   ---------------
<S>              <C>      <C>          <C>       <C>         <C>       <C>
Randall J. Asmo  9/29/95  10,000 1     $2.69      $10.88     $2.69     approx. 4 yrs
Tamara  L. Zeph  9/29/95   1,000 2     $2.69      $10.88     $2.69     approx. 4 yrs
</TABLE>
___________________

1 As  part of the repricing, the number of shares of Common Stock underlying
the option was reduced from 10,000 to 3,000.
2 As  part of the repricing, the number of shares of Common Stock underlying
the option was reduced from 1,000 to 300.

The  foregoing  was  approved by the members of the Executive  Compensation
Committee  (the  "Committee") of the Board of Directors:   Juan  F.  Sotos,
M.D., and Robert J. Tierney.

      From  time to time for more than 10 years, the Company has issued  to
employees,  including officers, options to purchase Common Stock  under  an
informal,  non-qualified plan.  In some cases, such options were issued  in
lieu  of cash compensation.  As of June 6, 1996, options of this type  held by
employees to purchase 1,159,084 shares of Common Stock are  outstanding at
exercise  prices  ranging from $0.80 to $11.75  per  share  which  were
(adjusted for previous stock dividends) equal to the mean between  the  bid and
ask price of the Common Stock on the date the options were granted.

Compensation Committee Interlocks and Insider Participation

      Mr.  Stimmel,  Dr. Sotos and Mr. Tierney, directors of  the  Company,
served as the Executive Compensation Committee during the fiscal year ended
December 31, 1995.  Mr. Stimmel was an officer and employee of the  Company
during  the  fiscal year ended December 31, 1995.  Neither Dr. Tierney  nor Dr.
Sotos serve or have served as an employee of the Company or any of its
subsidiaries.  None of such persons serve on the board of directors of  any
other public company.

Executive Compensation Committee's Report on Executive Compensation

      The  Committee  has designed its executive compensation  policies  to
provide incentives to its executives to focus on both current and long-term
Company  goals,  with an overriding emphasis on the ultimate  objective  of
enhancing  Stockholder  value.  The Committee  has  followed  an  executive
compensation program, comprised of cash and equity-based incentives,  which
recognizes  individual  achievement and encourages  executive  loyalty  and
initiative.   The Committee considers equity ownership to be  an  important
factor in providing executives with a closer orientation to the Company and its
stockholders.  Accordingly, the Committee encourages equity  ownership by  its
executives through the grant of options to purchase Common  Stock.  Similarly,
the  Committee  believes the  Company's  1993  Incentive  Stock Purchase  Plan
encourages employees to build a  meaningful  stake  in  the Company, further
aligning their interests with those of the stockholders.

       The   Committee  believes  that  providing  attractive  compensation
opportunities  is  necessary  to  assist  the  Company  in  attracting  and
retaining  competent  and experienced executives.  Base  salaries  for  the
Company's   executives,  and  the  executives  employed  by  the  Company's
subsidiaries, have historically been established on a case-by-case basis by the
Board  of  Directors,  based upon current  market  practices  and  the
executive's   level  of  responsibility,  prior  experience,   breadth   of
knowledge, and salary requirements.  Since its appointment in March,  1993, the
Committee  has carried forward those policies.  The base  salaries  of
executive officers have historically been reviewed annually by the Board of
Directors  and are now reviewed annually by the Committee.  Adjustments  to
such base salaries have been made considering:  (a) historical compensation
levels; (b) the overall competitive environment for executives; and (c) the
level  of  compensation necessary to attract and retain  executive  talent.
Stock  options  have historically been awarded upon hiring,  promotion,  or
based  upon  merit  considerations.  As the value  of  a  stock  option  is
directly  related  to the market price of the Company's Common  Stock,  the
Board  of  Directors  believes  the grant of stock  options  to  executives
encourages  executives to take a view toward the long-term  performance  of the
Company.  Other benefits offered to executives are generally the  same as those
offered to the Company's other employees.

     The Committee utilized the same policies and considerations enumerated
above  with  respect  to  compensation decisions  regarding  the  Company's
President (its chief executive officer), Richard A. Stimmel.  Mr. Stimmel's
1995  base  salary was determined primarily by reference to his  historical
compensation, his level of responsibility, his historical performance,  and
the  Company's  desire  to  retain his continued  service.   The  Committee
believes  its  compensation policies with respect to its President  promote
the   interests  of  the  Company  and  its  Stockholders  through  current
motivation of the President coupled with an emphasis on the Company's long-term
success.

      The foregoing was approved by the members of the Committee:  Juan  F.
Sotos, M.D., and Robert J. Tierney.

                             Performance Graph

      The  following line graph compares the yearly change in the Company's
total  return to its Stockholders as compared to total return of the Center for
Research in Securities Prices Total Return Index for the NASDAQ  Stock Market
(U.S.) and the Standard & Poors Publishing Group, assuming a common starting
point of 100 for the five-year period from December 31, 1990,  to December  31,
1995.  Total Stockholder return for the Company, as  well  as for  the
Indexes,  was determined by adding (a) the cumulative  amount  of dividends
for a given year (assuming dividend reinvestment), and  (b)  the difference
between the share price at the beginning and at the end  of  the year,  the sum
of which is then divided by the share price at the beginning of such year.



<TABLE>

COMPARISON OF FIVE YEAR CUMULATIVE RETURN AMONG PAGES, INC, NASDAQ NMS COMP,
 AND S&P PUBLISHING

<CAPTION>

Fiscal Year Covered            Pages, Inc.    NASDAQ Comp    S&P Publishing
<S>                              <C>             <C>           <C>
Measurement Point 12/31/90        100.00          100.00        100.00

12/31/91                          147.37          157.26        123.14
12/31/92                          326.32          181.97        143.80
12/31/93                          565.79          208.03        182.57
12/31/94                          236.84          202.97        175.89
12/31/95                           85.53          285.26        226.67

</TABLE>

Adjusted to give effect to five-for-four stock dividends in each of April, 1990
and October, 1993

<PAGE>

        ELECTION OF FOUR DIRECTORS TO SERVE FOR ONE YEAR AND UNTIL
         THEIR SUCCESSORS HAVE BEEN DULY ELECTED AND SHALL QUALIFY

     The Board of Directors has concluded that the re-election of S. Robert
Davis,  Charles  R.  Davis, Juan F. Sotos, M.D. and Robert  J.  Tierney  as
Directors  is  in  the best interests of the Company and  recommends  their
election.   The Board of Directors has a conflict of interest with  respect to
such nomination.  The Board of Directors has not nominated a person  to replace
the director seat vacated by Mr. Stimmel's resignation  in  April, 1996.
Biographical information concerning Messrs. S. Robert Davis, Charles R. Davis,
Tierney and Dr. Sotos can be found under "Directors and Executive Officers."

      Unless  otherwise instructed or unless authority to vote is withheld, the
enclosed  proxy will be voted for the election of the nominees  listed
herein.   Although  the  Board  of  Directors  of  the  Company  does   not
contemplate that any of such nominees will be unable to serve,  if  such  a
situation  exists  prior to the Annual Meeting, the persons  named  in  the
enclosed proxy will vote for the election of such other persons as  may  be
nominated by the Board of Directors.

      The Board of Directors unanimously recommends a vote FOR the election of
the  nominees  listed above.  Unless indicated  to  the  contrary,  the
enclosed Proxy will be noted "FOR" such nominees.


                         PROPOSAL TO INCREASE THE
                      AGGREGATE NUMBER OF SHARES FOR
                  WHICH OPTIONS MAY BE GRANTED UNDER THE
                COMPANY'S 1993 INCENTIVE STOCK OPTION PLAN

      The  Board  of  Directors unanimously recommends that  the  Company's
Stockholders  consider  and approve a proposal to  increase  the  aggregate
number of shares of Common Stock for which options may be granted under the
Company's  1993  Incentive Stock Option Plan (the "Plan") from  187,500  to
537,500.

     The Plan initially provided for the issuance of options to purchase up to
an  aggregate  of 150,000 shares of Common Stock to  employees  of  the
Company.   Pursuant to a subsequent five for four stock dividend  occurring in
October, 1993, the number of options to purchase shares under the  Plan
increased  from  150,000  to  187,500.  As of  June  6,  1996,  there  were
outstanding  options  under the Plan to purchase an  aggregate  of  422,625
shares  of  Common  Stock with a market value of $1,003,734,  options  to
purchase 364,500  of which are subject to the approval  of  the  Company's
stockholders of the proposal described herein.  Of the number  of  options
granted under the Plan, Mrs. Zeph, Treasurer and Chief Financial Officer of the
Company holds options to purchase 31,300 shares, Mr. Clarke, President and
Chief  Executive Officer of School Book Fairs, Inc., holds options  to purchase
75,000  shares, Mr. Asmo, Vice President of  the  Company,  holds options  to
purchase 25,500 shares, all current executive  officers  as  a group hold
options to purchase 131,800 shares and all employees who are not
executive  officers hold options to purchaes 290,825 shares.   The  current
directors of the Company hold no options under the Plan.

      The  purpose of the Plan is to strengthen the ability of the  Company and
its  subsidiaries to attract and retain well-qualified  employees,  to furnish
additional incentive to those persons responsible for the  success of  the
Company, and thereby to enhance Stockholder value.  As of June  6, 1996,
approximately  262 employees of the Company  and  its  subsidiaries, including
all directors other than Dr. Sotos and Mr. Tierney, were eligible to
participate in the Plan.

      The  Board of Directors believes that the number of shares of  Common
Stock  for  which options may be granted under the Plan is insufficient  to
meet  the Company's needs to attract and retain qualified personnel and  to
continue to provide incentives to employees.  In addition, the granting  of
options  fosters  the interests of both the recipients  and  the  Company's
stockholders,  in  that the recipients have an incentive  to  maximize  the
value  of the Company to its stockholders.  Therefore, the stockholders  of the
Company are being asked to consider and vote for a proposal to increase the
aggregate number of shares for which options may be granted under  the Plan
from 187,500 to 537,500.

      Shares  issued under the Plan may be either authorized  and  unissued
shares  or  treasury shares.  Shares covered by options which cease  to  be
exercisable in whole or in part will again be available for the granting of
options.   The Plan provides that the number of shares subject to the  Plan and
the  number of shares covered by and the exercise price of outstanding option
agreements are subject to appropriate adjustment in the case of  any stock
dividends, recapitalization, reorganization, split-up,  combination, or
exchange of shares, or other forms of reorganization or transactions.

     The Plan is to be administered under the general direction and control of
the  Board of Directors of the Company.  The Board of Directors  is  to appoint
a  committee  of at least two directors (a "Committee"),  each  of which must
be a "disinterested person" as that term is defined in Rule 16b-3  under  the
Securities Exchange Act of 1934, or any  successor  rule  or regulation, to
administer the Plan.

      There is no limit on the number of options that can be granted to any one
employee  under the Plan.  However, to the extent the  aggregate  fair market
value  (determined as of the time the option  is  granted)  of  the
Common  Stock  for  which  any  employee  is  granted  options  which   are
exercisable  for the first time by such employee during any  calendar  year
under the Plan and any other "Incentive Stock Option Plan" (as such term is
defined in Section 422 of the Internal Revenue Code) of the Company exceeds
$100,000,  the  excess options shall be treated as options  which  are  not
incentive stock options.

      Under  the  terms of the Plan, options may be granted  to  employees,
including  officers  of  the  Company or any  subsidiary  of  the  Company.
Directors  of the Company who are also employees of the Company or  one  of its
subsidiaries are eligible to receive options, and in that respect, have a
conflict of interest with this proposal.

      Options may be granted for terms not to exceed 10 years from the date of
grant, except that options granted to an employee who, at the  time  of such
grant,  owns  stock possessing more than ten  percent  of  the  total combined
voting  power of all classes of stock of the company  or  of  any subsidiary
of  the  Company  (a  "ten percent  Stockholder")  may  not  be exercisable
after the expiration of five years after the date the option is granted.  The
option price must be not less than one hundred percent of the fair market value
of the Company's common Stock at the time of the granting of  the  option,
except in the case of a ten percent Stockholder, in  which case  the option
price must be at least one hundred ten percent of the fair market  value of the
stock at the time of grant.  The fair market value  of the Company's Common
Stock is to be determined by the Committee.

     The Plan provides that the purchase price for shares acquired pursuant to
exercise of options under the Plan must be paid in full in cash at  the time of
exercise, but the Board of Directors of the Company, at its option, may  permit
payment with Common Stock of the Company held by the  optionee for  more  than
six  months and having a fair market value  equal  to  the purchase price.

      Optionees may not exercise any part of any option granted  under  the
Plan  unless  the  optionee has been in the continuous  employment  of  the
Company or of a subsidiary of the Company at all times from the date of the
grant  of  the  option until the date three months prior  to  the  date  of
exercise, except as described below.  Such employment must be at least  one
year  before  an  option can be exercised.  The Committee may  prescribe  a
longer time period before an option may be exercised by an optionee and the
Option Agreement may provide for exercise in installments of the option.

      If  an  optionee  dies (i) while an employee  of  the  Company  or  a
subsidiary of the Company, or (ii) within three months after termination of his
employment with the Company or a subsidiary of the Company because  of his
disability, all options which are exercisable at the time of his death and
during the three month period after his death may be exercised by  the person
or  persons to whom the optionee's right under the option  pass  by will  or
applicable  law, or if no such person  has  such  right,  by  his executors  or
administrators, at any time, or from time to time,  but  not later  than 10
years after the date of grant of the option (five  years  in the case of a ten
percent Stockholder) or three months after the optionee's death, whichever date
is earlier.

      If  an  optionee's employment by the company or a subsidiary  of  the
Company  terminates  because of his disability and  such  optionee  remains
living  for  at  least  three months following  such  termination,  he  may
exercise  all options which are exercisable on the date of termination  and
during  the  three month period after his termination at any time  or  from
time  to  time, but not later than 10 years after the date of the grant  of the
option (five years in the case of a ten percent Stockholder) or  three months
after termination of employment, whichever date is earlier.

      If an optionee's employment terminates by reason of his retirement in
accordance with the terms of the Company's tax qualified retirement  plans, if
any,  or with the consent of the Committee or involuntarily other  than "for
cause," he may exercise all options which are exercisable on the date of such
termination and during the three month period after his termination at  any
time or from time to time, but not later than 10 years  after  the date  of
grant  of  the option (five years in the case of  a  ten  percent stockholder)
or  three  months after termination of employment,  whichever
date   is  earlier.   For  this  purpose,  termination  "for  cause"  means
termination  of  employment  by reason of the optionee's  commission  of  a
felony,  fraud,  or  willful misconduct which had resulted,  or  likely  to
result,  in  substantial and material damage to the Company or a subsidiary of
the Company, all as the Committee in its sole discretion may determine.

      If  an  optionee's employment terminates voluntarily or involuntarily
"for  cause," all right to exercise his options terminate at  the  date  of
such termination of employment.

      Under  certain  circumstances, optionees may exercise  their  options
prior to the stated exercise date.  These circumstances include a period in
which  a  tender  offer which would result in a change of  control  of  the
Company  is pending, a 30-day period following a change of control  of  the
Company,  and  a  30-day  period following a vote by  Stockholders  of  the
Company  approving a dissolution or liquidation of the Company, a  sale  or
other  disposition  of  substantially all of its assets,  or  a  merger  or
reorganization  in  which the Company would not survive as  an  independent
publicly-held company.

      A change in control is defined in the Plan to mean the acquisition by any
person,  entity, or group (as such term is defined in  the  Securities Exchange
Act  of  1934, as amended, and the rules and regulations  of  the Securities
and Exchange Commission adopted thereunder) of Common  Stock  of the Company in
a transaction or series of transactions that results in such person, entity, or
group owning beneficially 50% or more of the outstanding Common Stock of the
Company.  A merger or consolidation of the Company with another  corporation
is  not  a  "change  of  control,'  however,  if  the Stockholders of the
Company receive in such merger or consolidation  shares of  voting common stock
in the resulting or surviving corporation  that  is registered under the
Securities Exchange Act of 1934, as amended, and  that is  either listed for
trading on a national securities exchange or  is  the subject of bid and asked
quotations in an automated quotation system  (such as NASDAQ) operated by a
national securities association.

      All options under the Plan must be granted within 10 years after  the
date the Plan is adopted, or the date the Plan is approved by the Company's
Stockholders,  whichever  is earlier.  Prior to that  date,  the  Board  of
Directors of the Company may suspend or discontinue the Plan and (except as
described  in  the  next  sentence) the Board  of  Directors  may,  without
obtaining   Stockholder  approval,  amend  the  Plan   including,   without
limitation, amend the Plan in order for options granted under the  Plan  to
qualify  as  "incentive stock options" under Section 433  of  the  Internal
Revenue  Code  or  to  conform  with changes  in  any  applicable  laws  or
regulations.   Stockholder approval is required for any proposed  amendment
which would increase the number of shares reserved for options pursuant  to the
Plan, permit the grant of any option at an option price less than  the price
determined in accordance with the Plan, shorten the period  provided for  in
the  Plan which must elapse between the date of the  grant  of  an option and
the date on which any part of an option may be exercised  by  an optionee, or
permit the granting of options which expire beyond the  period provided  for in
the Plan.  Without the written consent of an optionee,  no amendment  or
suspension  of  the Plan may  alter  or  impair  any  option previously granted
to him under the Plan.

      It  is  intended  that  options granted under  the  Plan  qualify  as
"incentive stock options" under the Internal Revenue Code.  Section 422  of the
Internal  Revenue  Code provides that recipients  of  incentive  stock options
do  not realize any taxable income upon exercise of such  options, provided  no
disposition of the stock so acquired is made within two  years from  the  date
of the granting of the option or within one year  from  the date  of exercise
of the option.  Assuming compliance with these and  other applicable  Internal
Revenue Code provisions, an optionee  will  realize  a
capital  gain  or  loss  when he or she disposes of  the  shares.   If  the
optionee  disposes of the shares before the expiration of the one-year  and
two-year  waiting  periods, any amount realized from such  a  disqualifying
disposition  will be taxable as ordinary income in the year of  disposition to
the  extent of the difference between the option price and  either  the fair
market  value on the date the option is exercised or the  disposition price,
whichever is less.  At the time of a disqualifying disposition,  the Company
would be entitled to an income tax deduction for the amount taxable to  the
optionee as ordinary income, such deduction being the only  income tax
deduction the Company will receive with respect to the operation of the Plan.

      At  the close of business on June 6, 1996, the last sale price of the
Company's  Common Stock in the over-the-counter market, as  quoted  in  the
NASDAQ, as reported in The Wall Street Journal, was $2.38.

      The  Board of Directors believes that the Plan will continue to be  a
valuable  means of recruiting and retaining highly qualified employees  and
therefore  unanimously recommends a vote FOR approval of  the  proposal  to
increase  the aggregate number of shares for which options may  be  granted
under the Plan.  Unless indicated to the contrary, the enclosed proxy  will be
voted "FOR" this proposal.


                      INDEPENDENT PUBLIC ACCOUNTANTS

      The  accounting firm of Deloitte & Touche LLP, Tampa, Florida is  the
Company's  current principal auditor and accountant and was  the  Company's
principal auditor and accountant for the year ended December 31, 1995.   On
October  28,  1994,  the Company dismissed both Hausser  +  Taylor  as  its
principal  independent accountants and Arthur Andersen as  its  independent
auditor  of School Book Fairs Limited, the Company's U.K. subsidiary.   The
Registrant's Audit Committee participated in and approved the  decision  to
change independent accountants.

      The  reports  dated March 29, 1995 and March 27, 1996 of  Deloitte  &
Touche  LLP on the financial statements for the fiscal year ended  December 31,
1994 and December 31, 1995, respectively, contained no adverse opinion or
disclaimer  of  opinion  and  were not  qualified  or  modified  as  to
uncertainty,  audit scope or accounting principles; yet, the  report  dated
March  25,  1995 included an explanatory paragraph referring to a potential
income tax assessment by the IRS.

      In connection with its audit through October 28, 1994, there were  no
disagreements with Hausser + Taylor on any matter of accounting  principles
or   practices,  financial  statement  disclosure,  or  auditing  scope  or
procedure,  which  disagreements if not resolved  to  the  satisfaction  of
Hausser + Taylor would have caused them to make reference thereto in  their
report on the financial statements for such year.

      In connection with its audit through October 28, 1994, there were  no
disagreements  with Arthur Andersen on any matter of accounting  principles
or   practices,  financial  statement  disclosure,  or  auditing  scope  or
procedure,  which  disagreements if not resolved  to  the  satisfaction  of
Arthur  Andersen would have caused them to make reference thereto in  their
report on the financial statements for such years.

     Management expects that a representative of Deloitte & Touche LLP will be
present at the Annual Meeting of Stockholders.  The Deloitte  &  Touche LLP
representative will be afforded an opportunity to make a statement  at the
meeting  if  desired  and is expected to be available  to  respond  to
appropriate questions.


                               ANNUAL REPORT

     The 1995 Annual Report, which includes financial statements was mailed to
each Stockholder receiving this Proxy Statement.

      The  Company will provide, without charge, to any person receiving  a
copy  of this Proxy Statement, upon written or oral request of such person, by
first class a copy of the Company's Annual Report on Form 10-K for  the year
1995, including the financial statements and the financial  statement schedules
thereto.  Such requests should be addressed to S. Robert  Davis, Chairman,
Pages,  Inc.,  801 94th Avenue North,  St.  Petersburg,  Florida 33702.


                           OTHER PROPOSED ACTION

      The  Board  of  Directors does not intend to bring any other  matters
before  the  meeting nor does the Board of Directors know  of  any  matters
which other persons intend to bring before the meeting.  If, however, other
matters  not  mentioned in this Proxy Statement properly  come  before  the
meeting,  the  persons named in the accompanying form of  proxy  will  vote
thereon in accordance with the recommendation of the Board of Directors.


                   STOCKHOLDER PROPOSALS AND SUBMISSION

      If  any Stockholder wishes to present a proposal for inclusion in the
proxy  materials to be solicited by the Company's Board of  Directors  with
respect to the next Annual Meeting of Stockholders, such proposal shall  be
presented to the Company's management prior to February 7, 1997.

      WHETHER  OR NOT YOU EXPECT TO BE PRESENT AT THE MEETING, PLEASE  FILL IN,
DATE,  SIGN  AND RETURN THE ENCLOSED PROXY PROMPTLY  IN  THE  ENCLOSED ENVELOPE
TO  WHICH  NO  POSTAGE NEED BE AFFIXED IF MAILED  IN  THE  UNITED STATES.
YOUR VOTE IS IMPORTANT.  IF YOU ARE A STOCKHOLDER OF  RECORD  AND ATTEND THE
MEETING AND WISH TO VOTE IN PERSON, YOU MAY WITHDRAW YOUR  PROXY AT ANY TIME
PRIOR TO THE VOTE.

                                   By Order of the Board of Directors


                                   /s/ Charles R. Davis, Secretary
                                   -------------------------------
                                   Charles R.  Davis, Secretary



Dated:  June 7, 1996

<PAGE>


    PAGES, INC. * 801 94th Avenue North * St. Petersburg, Florida 33702

                 PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD JULY 23, 1996
        THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

      The undersigned hereby appoints S. Robert Davis and Charles R. Davis, and
each of them, proxies, with full power of substitution in each of them, in  the
name, place, and stead of the undersigned, to vote at  the  Annual Meeting  of
Stockholders of PAGES, INC. on July 23, 1996,  at  2:00  P.M., Eastern
Standard  Time, or at any adjournment thereof,  according  to  the number  of
votes  that  the  undersigned would  be  entitled  to  vote  if personally
present, upon the following matters:

1.  Election of Directors:

[  ] For all nominees listed below (except as marked to the contrary below)
[  ] Withhold Authority to vote for all nominees listed below

                    S. Robert Davis, Charles R. Davis,
                Juan F. Sotos, M.D., and Robert J. Tierney

       (Instruction:  To withhold authority to vote for any nominee,
               write that nominee's name in the space below.
                  Do not mark "Withhold Authority" above
    unless you intend to withhold authority to vote for all nominees.)



2.   Approval to increase the aggregate number of shares for which  options may
be  granted under the Company's 1993 Incentive Stock Option Plan  from 187,500
to 537,500 shares.

       [  ]  FOR               [  ] AGAINST                 [  ] ABSTAIN

3.  In their discretion, the proxies are authorized to vote upon such other
business  as may properly come before the Annual Meeting or any adjournment
thereof.

This  proxy will be voted in accordance with the instructions given  above.  If
no instructions are given, this proxy will be voted FOR the election of
directors as set forth in the Proxy Statement and FOR Item 2 above.

      [                           ]            Dated: __________________, 1996

                                               _______________________________

                                               Signature

      [                           ]            _______________________________

                                               Signature if held jointly


<PAGE>

                            FIRST AMENDMENT TO
                                     
                                PAGES, INC.
                                     
                     1993 INCENTIVE STOCK OPTION PLAN


      Pursuant  to  the authority granted to the Board of  Directors  under
Section  7 of the Pages, Inc. 1993 Incentive Stock Option Plan (the "Plan")
the  Plan is hereby amended by direction of the Board of Directors  of  the
Company as follows:

      1.    Paragraph  5(b)(ii)(A) is amended to read in  its  entirety  as
follows:

       "If  an  optionee  shall die (i) while  an  employee  of  the
       Corporation or a Subsidiary Corporation, or (ii) within three
       months   after  termination  of  his  employment   with   the
       Corporation  or  a  Subsidiary  Corporation  because  of  his
       disability, all options which are exercisable at the time  of
       his  death and during the three month period after his death,
       may  be  exercised  by  the person or  persons  to  whom  the
       optionee's  right under the option pass by will or applicable
       law, or if no such person has such right, by his executors or
       administrators, at any time, or from time to  time,  but  not
       later  than the expiration date specified in Section 5(a)  or
       three  months after the optionee's death, whichever  date  is
       earlier.  All other options shall terminate."
       
      2.    Paragraph  5(b)(ii)(B) is amended to read in  its  entirety  as
follows:

       "If  an  optionee's  employment  by  the  Corporation  or   a
       Subsidiary  Corporation  shall  terminate  because   of   his
       disability  and  such optionee remains living  for  at  least
       three  months  following termination,  he  may  exercise  all
       options which are exercisable on the date of termination  and
       during  the three month period after his termination  at  any
       time  or from time to time, but not later than the expiration
       date   specified  in  Section  5(a)  or  three  months  after
       termination  of employment, whichever date is  earlier.   All
       other options shall terminate."
       
      3.    Paragraph  5(b)(ii)(C) is amended to read in  its  entirety  as
follows:

       "If an optionee's employment shall terminate by reason of his
       retirement  in accordance with the terms of the Corporation's
       tax-qualified retirement plans, if any, or with  the  consent
       of  the committee or involuntarily other than "for cause," he
       may exercise all options which are exercisable on the date of
       such termination and during the three month period after this
       termination at any time or from time to time, but  not  later
       than  the expiration date specified in Section 5(a) or  three
       months  after  termination of employment, whichever  date  is
       earlier.   For  this purpose, termination "for  cause"  shall
       mean  termination of employment by reason of  the  optionee's
       commission  of  a felony, fraud, or willful misconduct  which
       had  resulted,  or  is likely to result, in  substantial  and
       material   damage   to  the  Corporation  or   a   Subsidiary
       Corporation,  all  as the Committee, in its sole  discretion,
       may determine."

<PAGE>

                           PAGES, INC.
                1993 INCENTIVE STOCK OPTION PLAN
                    as amended May 6, 1996


     1.     Purpose.    The purpose of the Pages, Inc. Incentive Stock Option
Plan (the "Plan") is to provide a means by which Pages, Inc. (the
"Corporation"), through the grant of stock options to eligible employees, may
attract and retain able employees and motivate such employees to exert their
best efforts on behalf of the Corporation and any subsidiary corporation of
the Corporation.  For the purposes of the Plan, the term "Subsidiary
Corporation" means a subsidiary corporation as defined by Section 425(f) of the
Internal Revenue Code of 1986, as amended (the  "Code").   It is intended that
the options issued under the Plan will qualify as incentive stock options under
Section 422 of the Code.

     2.     Shares Subject to the Plan.   Subject to the provisions of Section
5(g) of the Plan, 150,000 shares of the common stock of the Corporation shall
be reserved and may be optioned under the Plan.   The reserved shares may be
authorized and unissued shares or treasury shares of the Corporation or any
combination of both as determined by the Board of Directors of the Corporation.
If an option granted under the Plan ceases to be exercisable in whole or in
part, the shares representing  such option shall be available under the Plan
for the grant of options in the future.

     3.      Administration   of   the   Plan.    The   Plan    shall    be
administered   by   a  Committee  of  the  Board  of   Directors   of   the
Corporation   (the   "Committee"),  which  Committee   shall   consist   of
not   less  than  two  directors  of  the  Corporation.   Members  of   the
Committee   shall  be  appointed  by  and  shall  serve  at  the   pleasure
of   the  Board  of  Directors  of  the  Corporation.   Any  vacancies   in the
membership  of  the  Committee  shall  be  filled  by  an  appointment
by  the  Board  of  Directors  of  the Corporation.   Each  member  of  the
Committee  shall  be  a  disinterested  person  as  that  term  is  defined
in   Rule  16b-3  under  the  Securities  Exchange  Act  of  1934  or   any
successor rule or regulation.

     The   Committee   shall   keep   minutes   of   its   meetings.    All
actions   of   the  Committee  shall  be  taken  by  a  majority   of   its
members.    Any   act   approved  in  writing  by   a   majority   of   the
Committee   members  shall  be  fully  effective  as   if   it   had   been
taken  by  a  vote  of  a  majority  of  the  members  at  a  meeting  duly
called and held.

     Subject   to  and  not  inconsistent  with  the  provisions   of   the
Plan,    the   Committee   shall   have   complete   authority    in    its
discretion   to   interpret  all  provisions  of  the   Plan   consistently
with   the  law,  to  prescribe  the  form  of  the  instrument  evidencing
any   option  granted  under  the  Plan,  to  adopt,  amend,  and   rescind
general   and   special  rules  and  regulations  for  the   administration
of   the   Plan,  and  to  make  all  other  determinations  necessary   or
advisable for the administration of the Plan.

     4.      Eligibility   and   Grant   of   Options   Under   the   Plan.
Options   may  be  granted  at  such  times,  in  such  amounts,  and,   to
the   extent  not  inconsistent  with  the  Plan,  on  such  terms  as  the
Committee shall determine subject to the following:

            (a)    Eligibility.    Options   may   be   granted   to   such
employees,    including    officers   and   directors    who    are    also
employees,  of  the  Corporation  or  of  a  Subsidiary  Corporation   that
the  Committee  deems  to  be  key  employees  who,  in  the  judgment   of
the   Committee,   are  considered  important  to   the   future   of   the
Corporation or a Subsidiary Corporation.

             (b)    Ten   Percent   Shareholders.    No   option   may   be
granted   to  any  such  eligible  employee  who  at  the  time   of   such
grant   owns  stock  possessing  more  than  10%  of  the  total   combined
voting  power  of  aft  classes  of stock of  the  Corporation  or  of  any
Subsidiary   Corporation   (a  "  10  Percent   Shareholder")   unless   at the
time  such  option  is  granted the  option  price  is  at  least  110 %  of
the  fair  market  value  of  the  stock  and  such  option  by  its
terms   is  not  exercisable  after  the  expiation  of  five  years  after the
date such option is granted.

            (c)    Limitations.  The  aggregate  fair   market   value   of
the   stock,   determined  at  the  time  an  option  for  the   stock   is
granted,  for  which  options  are  exercisable  for  the  first  time   by
an   optionee   during  any  calendar  year,  under   all   the   incentive
stock   option   plans   of   the  Corporation  and   of   any   Subsidiary
Corporation,  may  not  exceed  $100,000.   All  options  under  the   Plan
shall   be   granted  within  10  years  after  the  date   the   Plan   is
adopted,   or   the  date  the  Plan  is  approved  by  the   Corporation's
shareholders, whichever is earlier.

     5.     Terms  and  Conditions  of  Options  Granted  Under  the  Plan.
Each   option   granted  under  the  Plan  shall   be   evidenced   by   an
agreement,  in  a  form  determined  by  the  Committee,  which   agreement
sham  set  forth,  among  other  things,  the  number  of  shares  of   the
Corporation's  common  stock  subject  to  the  option  and  the  price  to
be   paid   upon  exercise  of  the  option.   Such  agreement   shall   be
subject   to  the  following  express  terms  and  conditions,   and   such
other terms and conditions as the Committee may deem appropriate:

             (a)     Option   Period.    Each   option   agreement    shall
specify  the  period  for  which  the  option  thereunder  is  granted  and
sham   provide  that  the  option  shall  expire  at  the   end   of   such
period.    The  period  during  which  an  option  may  be  exercised   may not
exceed  10  years  from  the  date of  the  grant  of  the  option  or five
years in the case of a 10 Percent Shareholder.

          (b)  Exercise of Option.

                 (i)    By   an   Optionee  During  Continuous  Employment.  An
optionee  may  not  exercise  any  part  of  an  option  granted  under
the    Plan    unless   the   optionee   has   been   in   the   continuous
employment   of   the  Corporation  or  of  a  Subsidiary  Corporation   at all
times  from  the  date  of the grant of  the  option  until  the  date
three   months  prior  to  the  date  of  exercise,  except   as   provided
below.    Such   employment  must  be  at  least   one   year   before   an
option   can   be  exercised.   The  Committee  may  prescribe   a   longer
time   period   before  an  option  may  be  exercised  by   an   optionee.
The   option  agreement  may  provide  for  exercise  in  installments   of the
option granted.

                 (ii)  Exercise  in  the  Event  of  Death  or  Termination of
Employment.

                      (A)    If  an  optionee  shall  die  (i)   while   an
employee  of  the  Corporation  or  a  Subsidiary  Corporation,   or   (ii)
within   three  months  after  termination  of  his  employment  with   the
Corporation    or    a    Subsidiary    Corporation    because    of    his
disability,  all  options  which  are  exercisable  at  the  time  of   his
death   and  during  the  three  month  period  after  his  death  may   be
exercised   by  the  person  or  persons  to  whom  the  optionee's   right
under  the  option  pass  by  will  or  applicable  law,  or  if  no   such
person  has  such  right,  by  his  executors  or  administrators,  at  any
time,   or   from  time  to  time,  but  not  later  than  the   expiration
date   specified   in   Section   5(a)   or   three   months   after    the
optionee's   death,   whichever  date  is  earlier.   All   other   options
shall terminate.

                       (B)    If   an   optionee's   employment   by    the
Corporation   or   a   Subsidiary  Corporation  shall   terminate   because
of   his  disability  and  such  optionee  remains  living  for  at   least
three   months   following   such  termination,   he   may   exercise   all
options   which   are   exercisable  on  the  date   of   termination   and
during   the  three  month  period  after  his  termination  at  any   time
or   from   time   to  time,  but  not  later  than  the  expiration   date
specified   in   Section  5(a)  or  three  months  after   termination   of
employment,   whichever  date  is  earlier.   All   other   options   shall
terminate.

                       (C)     If    an    optionee's   employment    shall
terminate   by   reason   of  his  retirement  in   accordance   with   the
terms   of   the   Corporation's   tax-qualified   retirement   plans,   if
any,   or  with  the  consent  of  the  committee  or  involuntarily  other
than    "for   cause,"   he   may   exercise   all   options   which    are
exercisable  on  the  date  of  such  termination  and  during  the   three
month  period  after  this  termination  at  any  time  or  from  time   to
time,  but  not  later  than  the  expiration  date  specified  in  Section
5(a)   or   three   months  after  termination  of  employment,   whichever
date   is  earlier.   For  this  purpose,  termination  "for  cause"  shall
mean    termination   of   employment   by   reason   of   the   optionee's
commission   of   a  felony,  fraud,  or  willful  misconduct   which   had
resulted,   or   is   likely  to  result,  in  substantial   and   material
damage  to  the  Corporation  or  a  Subsidiary  Corporation,  all  as  the
Committee, in its sole discretion, may determine.

                       (D)     If    an    optionee's   employment    shall
terminate   voluntarily  or  involuntarily  "for  cause,"  all   right   to
exercise   his   options   shall   terminate   at   the   date   of    such
termination of employment.

                 (iii)       Exercise  in  the  Event  of   a   Change   in
Control   or   Other   Events.   Optionees  may  exercise   their   options
prior  to  the  stated  exercise  date (A)  during  a  period  in  which  a
tender   offer   is   pending  which  would   result   in   a   Change   of
Control,   as  defined  below,  of  the  Company,  (B)  during   a   30-day
period   following  a  Change  of  Control,  and  (C)   during   a   30-day
period   following   (i)   a   vote   by  shareholders   of   the   Company
approving   a   dissolution  or  liquidation  of  the   Company,   (ii)   a
sale   or  other  disposition  by  the  Company  of  all  or  substantially
all   of  its  assets,  or  (iii)  a  merger  or  reorganization  in  which
the   Company   would   not   survive  as  an   independent   publicly-held
company.

                      For   purposes  of  this  Paragraph  5(b)(iii),   the
term   "Change   of   Control"   shall  mean   the   acquisition   by   any
person,   entity,   or   group   (a   such   term   is   defined   in   the
Securities   Exchange  Act  of  1934,  as  amended,  and  the   rules   and
regulations   of   the   securities   and   Exchange   Commission   adopted
thereunder)   of  common  stock  of  the  Corporation  in   a   transaction
or   series  of  transactions  that  result  in  such  person,  entity,  or
group   owning   beneficially  50%  or  more  of  the  outstanding   common
stock    of   the   Corporation.    Provided,   however,   a   merger    or
consolidation   of  the  Corporation  with  another  corporation   is   not
a   Change   of   Control   if   the  shareholders   of   the   Corporation
receive   in   such  merger  or  consolidation  shares  of  voting   common
stock    in    the   resulting   or   surviving   corporation    that    is
registered  under  the  Securities  Exchange  Act  of  1934,  as   amended,
and   that   is  either  listed  for  trading  on  a  national   securities
exchange   or   is  the  subject  of  bid  and  asked  quotations   in   an
automated   quotation   system   (such   as   NASDAQ)   operated    by    a
national securities association.

               (c)    Option   Price.    The   option   price   per   share
shall   be   determined  by  the  Committee  at  the  time  an  option   is
granted  and  shall  be  not  less  than 100%  of  the  fair  market  value
(110  %  in  the  case  of a 10 Percent Shareholder)  of  a  share  of  the
common   stock   of  the  Corporation  on  the  date  of   the   grant   as
determined  in  good  faith  by  the  Committee.   Fair  market  value   at
the   time   of  payment  shall  be  determined  without  regard   to   any
restriction   other   than  a  restriction  that,  by   its   terms,   will
never lapse.

               (d)     Payment    of   Purchase   Price   upon    Exercise.
Each   option  shall  provide  that  the  purchase  price  of  the   shares
for   which   an   option  may  be  exercised  shall   be   paid   to   the
Corporation  at  the  time  of  exercise  either  in  cash  or  with  stock of
the  Corporation  held  by  the  optionee  for  more  than  six  months and
having a fair market value equal to the purchase price.

               (e)     Nontransferability.    No   option   granted   under
the   Plan   shall   be  transferable  other  than  by   a   will   of   an
optionee  or  by  the  laws  of  descent  and  distribution.   During   his
lifetime,   an  option  shall  be  exercisable  only  by  an  optionee   or
by   the   optionee's   attorney-in-fact  or   conservator,   unless   such
exercise   by   the  attorney-in-fact  or  conservator  of   the   optionee
would   disqualify   the  option  as  an  incentive  stock   option   under
Section 422 of the Code.

(f)    Investment  Representation.   The  shares  of  stock  to  be  issued
upon   the   exercise  of  all  or  any  portion  of  any  option   granted
under  the  Plan  shall  be  issued  on the  condition  that  the  optionee
represents  that  the  purchase  of  stock  upon  such  exercise  shall  be
for    investment   purposes   and   not   with   a   view    to    resale,
distribution,     offering,     transferring,     mortgaging,     pledging,
hypothecating,  or  otherwise  disposing  of  any  such  stock  under   the
circumstances    which   would   constitute   a    public    offering    or
distribution   under  the  Securities  Act  of  1933  or   the   securities
laws  of  any  state.   No  shares  of  stock  shall  be  issued  upon  the
exercise   of  any  option  unless  the  Corporation  shall  have  received
from   the   optionee   a   written   statement   satisfactory   to   legal
counsel   for   the   Corporation  containing  the  above  representations,
granting   a  right  of  first  refusal  of  the  Corporation  to  purchase
such  shares  in  the  event  of  a proposed  transfer  or  disposition  of
such   shares,   stating   that  certificates  representing   such   shares
may   bear   a   legend  restricting  their  transfer,  and  stating   that
the    Corporation's   transfer   agent   or   agents    may    be    given
instructions   to   stop   transfer  of  any   certificate   bearing   such
legend.    Such  representation  and  restrictions  provided   for   herein
shall   not   be  required  if  (1)  an  effective  registration  statement
for   such   shares   under   the  Securities   Act   of   1933   and   any
applicable   state   laws   has  been  filed  with   the   Securities   and
Exchange   Commission  and  with  the  appropriate  agency  or   commission
of   any   state  whose  laws  apply  to  the  transaction,   or   (2)   an
opinion   of   counsel   satisfactory   to   the   Corporation   has   been
delivered   to   the  Corporation  to  the  effect  that  registration   is
not   required   under   the  Securities  Act  of   1933   or   under   the
applicable   securities   laws   of  any   state.    In   the   event   the
Corporation  proposes  to  register  any  of  its  securities   under   the
Securities   Act   of  1933  or  any  applicable  state  laws,   it   shall
notify   each   optionee  who  shall  have  purchased   shares   of   stock
upon  the  exercise  of  all  or  of any  portion  of  any  option  granted
under   the  Plan,  and  if  such  optionee  desires  of  registering   any
of   such   shares   of   stock  held  by  him,   he   shall   notify   the
Corporation  within  30  days  after  receiving  such  notice   and   shall
thereafter   be   entitled   to   have   the   Corporation   include   such
shares    in   such   registration   upon   payment   by   him    to    the
Corporation   of   his   pro   rata   share   of   the   cost    of    such
registration.

               (g)     Adjustments   in   Event   of   Change   in   Common
Stock.    Notwithstanding  any  other  provision  of  the  Plan,   in   the
event   after   the  Effective  Date  of  any  change  in  the  outstanding
common   stock  of  the  Corporation  by  reason  of  any  stock  dividend,
recapitalization,    reorganization,    merger,    consolidation,    split-
up,   combination,   or   exchange   of   shares,   rights   offering    to
purchase   the   common   stock  at  a  price  substantially   below   fair
market   value,   or   of   any  similar  change   affecting   the   common
stock,   the   number   and  kind  of  shares  which  thereafter   may   be
optioned   and   sold  under  the  Plan  and  the  number   and   kind   of
shares   which  thereafter  may  be  optioned  and  sold  under  the   Plan
and   the   number   and   kind   of   shares   subject   to   option    in
outstanding   option   agreements  and  the  purchase   price   per   share
thereof   shall   be   appropriately   adjusted   consistent   with    such
change   in   such   manner  as  the  Committee  may  deem   equitable   to
prevent   substantial  dilution  or  enlargement  of  the  rights   granted to,
or available for, an optionee under the Plan.

               (h)     No   Rights   as   a   Shareholder.    No   optionee
shall  have  any  rights  as  a  shareholder with  respect  to  any  shares
subject  to  his  option  prior  to the  date  of  issuance  to  him  of  a
certificate or certificates for such shares.

               (i)    No   Rights  to  Continued  Employment.    The   Plan
and   any  option  granted  under  the  Plan  shall  neither  confer   upon
any   optionee  any  right  with  respect  to  continuance  of   employment
by   the  Corporation  or  by  any  subsidiary  of  the  Corporation,   nor
shall  it  interfere  in  any  way  with  the  right  of  his  employer  to
terminate his employment at any time.

     6.     Compliance  with  Other  Laws  and  Regulations.    The   Plan,
the   grant   and   exercise   of  options  under   the   Plan,   and   the
obligation   of   the  Corporation  to  sell  and  deliver   shares   under
such  options  shall  be  subject  to  all  applicable  federal  and  state
laws,   rules,   and   regulations   and   to   such   approvals   by   any
government    or    regulatory   agency   as   may   be   required.     The
Corporation   shall   not   be   required   to   issue   or   deliver   any
certificates   for  shares  of  common  stock  prior  to   the   completion
of   any   registration  or  qualification  of  such   shares   under   any
federal   or   state   law,   or   any  ruling   or   regulation   of   any
government    body   which   the   Corporation   shall,   in    its    sole
discretion, determine to be necessary or advisable.

7.     Amendment  and  Discontinuance.   The  Board  of  Directors  of  the
Corporation   may   amend   (including,  without  limitation,   amend   the
Plan   in  order  for  options  granted  under  the  Plan  to  qualify   as
"Incentive   Stock  Options"  under  Section  422  of  the   Code   or   to
conform   with   changes   in   any  applicable   laws   or   regulations),
suspend,    or    discontinue   the   Plan;   provided,   however,    that,
subject  to  the  provisions  of  Section 5(g),  no  action  of  the  Board
of   Directors  of  the  Corporation  or  of  the  Committee  may   without
shareholder   approval  (a)  increase  the  number   of   shares   reserved
for   options  pursuant  to  Section  2,  (b)  permit  the  grant.  of  any
option   at   an   option   price  less  than  the  price   determined   in
accordance  with  Section  5(c),  (c)  shorten  the  period  provided   for
in   Section   5(b)(i)  which  must  elapse  between  the   date   of   the
grant  of  an  option  and  the  date  on  which  any  part  of  an  option
may   be  exercised  by  an  optionee,  or  (d)  permit  the  granting   of
options   which   expire  beyond  the  period  provided  for   in   Section
5(a).    Without  the  written  consent  of  an  optionee,   no   amendment
or   suspension   of   the   Plan  shall  alter  or   impair   any   option
previously granted to him under the Plan.

     8.     Effective  Date.   The  effective  date  of  the   Plan   shall be
June  28,  1993,  subject  to  the  approval  by  shareholders  of  the
Corporation   holding   not   less  than   a   majority   of   the   shares
present,  or  represented,  and  entitled  to  vote  at  the  1993   Annual
Meeting   of   Shareholders.   Notwithstanding  the   foregoing,   if   the
Plan  is  approved  by  the  Board  of Directors  prior  to  such  meeting,
options  may  be  granted  by  the  Committee  as  provided  by  the  terns of
the Plan subject to such subsequent shareholder approval.

     9.     Name   of   the  Plan.   The  Plan  shall  be  known   as   the
Pages, Inc. 1993 Incentive Stock Option Plan.

     10.    Effect  of  the  Plan  on  Other  Stock  Plans.   The  adoption
of   the  Plan  shall  have  no  effect  on  awards  made  or  to  be  made
pursuant    to    other   stock   plans   covering   employees    of    the
Corporation,   a   Subsidiary  Corporation,  a   Parent   corporation,   or any
predecessors or successors thereto.


<PAGE>

                     SUMMARY OF OPTION GRANT


Name of Optionee:
                 -----------------------------------------
Date of Grant:
                 -----------------------------------------
Date of Expiration:
                 -----------------------------------------
Number of Shares Subject to Stock Options:
                                          ----------------
Option Price Per Share:            $
                                    ----------------------
Additional Comments:



                                    ----------------------

                                    Date:
                                          ----------------

<PAGE>
                          EXHIBIT 3(c)


Secretary
Pages, Inc.

Re:  Notice of Exercise of Incentive Stock Option
     --------------------------------------------


Dear Sir:

       The  undersigned  elects  to  exercise  an  incentive  stock  option
to   purchase  ______  shares  of  Common  Stock  of  Pages,   Inc.   under
and   pursuant  to  the  Pages,  Inc.  1993  Incentive  Stock  Option  Plan
and   the  Stock  Option  Grant  and  Agreement  dated  the  ____  day   of
19__.     I   have   read,   understood,   and   agreed   to   the   terms,
conditions,   and  provisions  of  both  the  above-named  Plan   and   the
Stock Option Grant and Agreement.

       Enclosed   is  my  check  in  the  amount  of  $_______________   in
payment of the purchase price.

     The name or names to be on the stock certificate or certificates and the
address and social security number of such person or persons are as follows:

               Name:
                    ------------------------------------------
               Address:
                       ---------------------------------------
               Social Security Number:
                                      ------------------------

                           Sincerely,






Special Instructions:

<PAGE>



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission