PAGES INC /OH/
10-K/A, 1996-02-22
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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                           UNITED STATES
                 SECURITIES AND EXCHANGE COMMISSION
                       WASHINGTON, D.C. 20549

                            FORM 10-K/A

           ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
       OF THE SECURITIES EXCHANGE ACT OF 1934 (Fee Required)
            For the fiscal year ended December 31, 1994
                   Commission File Number 0-10475

                            PAGES, INC.
      -----------------------------------------------------
     (Exact Name of Registrant as specified in its charter)


         Delaware                                             34-1297143
- -------------------------------                            ------------------
(State or other jurisdiction of                            (I.R.S. Employer
incorporation  or organization)                            Identification No.)

           801 94th Avenue North, St. Petersburg, Florida       33702
           -----------------------------------------------------------
           (Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code  (813) 578-3300
                                                    --------------
Securities registered pursuant to Section 12(b) of the Act: None
                                                            ----
Securities registered pursuant to Section 12(g) of the Act:

                    Common Shares, No par value
                    ---------------------------
                          (Title of Class)

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the  preceding  12  months (or for such shorter period that the
Registrant was required  to  file  such reports), and (2) has  been  subject
to  such filing requirements for the past 90 days.  YES    X NO       .
                                                          ---    ---
Indicate  by check mark if disclosure of delinquent filers pursuant to Item
405 of  Regulation  S-K is not contained herein, and will not be contained, to
the best  of  registrant's  knowledge in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [      ]
                              ------
The  aggregate market value of the voting shares held by non-affiliates  of
the Registrant  as of March 7, 1995, was $23,360,714 (computed by reference to
the average bid and asked prices of such shares on such date).

Number  of  Common Shares, each without par value, of the Registrant
outstanding as of March  7, 1995: 4,789,208 Common Shares.

<PAGE>
                             PART I

ITEM 1.  BUSINESS

                              BUSINESS

General

     PAGES,  Inc.  (the "Company") operates principally through its
wholly-owned subsidiaries, School Book Fairs, Inc. and its affiliates ("SBF")
and  Clyde A. Short  Company,  Inc. ("CAS"). The Company engages in the
children's literature and incentive/recognition awards businesses. SBF, which
the Company acquired in 1992,  publishes  and  distributes children's
literature throughout  the United States,  Canada  (other  than  Quebec), the
United  Kingdom,  and Ireland.  The Company's children's literature segment
accounted for 67.9%, 61% and 59% of the Company's revenues in 1994, 1993 and
1992, respectively.  CAS, which the Company acquired  in  1990, creates,
markets, and administers safety, sales incentive, service recognition,  and
holiday gift awards  programs  for businesses.  The Company  markets its
awards programs throughout the United States; however, its customer  base is
concentrated in the Southeastern United States.  The Company's
incentive/recognition awards segment accounted for  32.1%, 39% and  41%  of
the Company's  revenues in 1994, 1993 and 1992, respectively. See Note  10  to
the Company's  Consolidated Financial Statements for certain financial
information attributable  to  the  Company's two industry segments  and  its
operations by geographical area.

Children's Literature (School Book Fairs)

     Publishing.  The  Company, through SBF, publishes  and markets reasonably
priced,  leisure-based  children's printed literature and  media products.
The Company's  books  generally have a retail price ranging  from $.99  to
$17.95, depending,  largely,  on whether the books are soft or hardcover.
Most  of the books sold are softcover having a retail price of less than $5.95
and an average retail   price  of  approximately  $3.50.  The Company's
audio/video products generally  have  a  retail  price  ranging  from  $9.95
to $44.95.  In 1994, approximately 70-75% of the titles offered by the Company
were purchased from other  publishers or were reprints licensed from other
publishers. The remaining titles offered by the Company were proprietary
titles produced and published by the Company's Publishing division under its
Willowisp Press (R), Hamburger Press (R),  Worthington  Press (R), and
Riverbank Press (Trademark pending) imprints.  In 1994, the Company published
over 55 fiction and non-fiction books and related products under its 
proprietary imprints.  The Company's proprietary titles consistently rank at
the top of the best selling books in the Company's book fairs.  All of the
Company's proprietary books are manufactured by independent printers, which
are generally selected on the basis of price and quality.   The Company has no
agreements  or  contractual arrangements with any printer  other than purchase
order  commitments issued in the normal course of business.  Although one
printer accounted  in 1994 for approximately  25 % of the dollar amount of the
Company's book  printing, the Company believes that there are other printers
available to the Company  should  that printer's services become unavailable.
The Company believes that it is not dependent on any one printer.

     In  addition  to  printed children's literature, the Company produces and
markets  other  literature  products.  The Company's Spoken  Arts (R) division
produces  and markets audio/video products for children such as readalong
audio cassette  and video tapes used by teachers and librarians as teaching
resources.  The Company's Creative Media Applications division produces and
markets to other publishers  literature  and media products in a variety  of
formats, including books,  posters, teachers' and parents' guides, computer
software, video games, CD-ROM, audio cassettes, and video tapes.

    Market Overview. The Company markets its children's leisure-based
literature primarily through book fairs held at pre-schools, elementary
schools, and middle schools. There are approximately 75,000 pre-schools and
day care centers, 72,000 elementary   schools,  and  12,000  middle  schools
in   the United   States, approximately  8,400 elementary and middle schools
in Canada, and approximately 28,000  schools  in  the United Kingdom which are
equivalent to elementary and middle schools in the United States school
system.

      Total   student  enrollment  in  United  States  elementary schools   is
approximately  26 million and in middle schools is approximately 8  million.
A relatively high number of births in the late 1980's and early 1990's is
expected to result in rapid growth in pre-school and elementary school
enrollment through 1995 and an increase in middle school enrollment during the
mid-1990's. The pre-school  market  also should benefit from the increasing
number of single-parent families.

     The  Company also markets children's literature directly to elementary
and middle  school librarians and teachers. There are over 2,000,000
elementary and middle school teachers in the United States, Canada, and the
United Kingdom.  In addition, the Company markets directly to librarians at
public libraries.  There are  over  18,000 public libraries in the United
States, Canada, and the United Kingdom.

     School  Book  Fairs. The principal distribution channel for the Company's
children's  literature is through its school book fairs. The Company currently
markets  its  book  fairs under its "School Book Fairs (R)" trade name  in the
United  States and in the United Kingdom and Ireland and the "Great  Owl"
trade name  in  Canada. The Company is changing the name of its elementary and
middle school  book  fairs  conducted in North America to  "Trumpet Book
Fairs".  The Company sold  more than 17 million children's books in 1994
through  its book fairs. The Company's concentration in school-based
distribution distinguishes it from other children's book publishers. Based on
information obtained through the conduct  of its business, the Company
believes that it currently operates the second  largest  book fair business in
North America and the largest  book fair business  in  the United Kingdom. The
Company believes that it is the industry leader  in  the  middle school book
fair market and that there is  no national competition  in the United States,
Canada, and the United Kingdom in the pre-school and day care book fair
market.

     The typical book fair is generally one week in duration, is conducted at
a central location on school premises, and is sponsored as a fund-raising
event by parent groups, librarians, or media specialists. A school typically
conducts one or  two book  fairs  during  the  school year. Book  fairs  give
students the opportunity  to  browse  and purchase quality, reasonably-priced,
leisure-based paperback books, hardcover books, and related products such as
posters, pencils, erasers, and  bookmarks.  The Company provides to the
schools child friendly display  cases  which  are fully stocked with books and
related products.  The sponsor conducts the book fair, retains a percentage of
the sales receipts, and remits the balance to the Company.

     In  1992, the Company began test marketing its early childhood products
in pre-schools  and  daycare centers under its "Storybook Express Book  Fairs
(R)" trade name. Full implementation of the program began in early 1993.
Although the Company's  revenues  per pre-school book fair are lower than  its
revenues for elementary  and  middle  school book fairs, the Company  believes
that further development of the pre-school market for children's books will
provide  it with an opportunity  to  reach  more  children and to establish
relationships with children earlier in their school careers.

     In  1992,  the Company also developed its Reading Awareness Program  as a
method  of  enhancing  book  fair sales. Under the  Reading Awareness Program,
students  are encouraged to choose books they enjoy and spend time reading
each day  before  the fair. The children's names are placed in a classroom box
from which  the  teacher  draws  a  student's name.  A  winning student from
every participating classroom may choose a paperback book from the fair at no
cost to the school.

     Strategic Alliances.  Whenever feasible, the Company secures exclusive
book fair  rights  to  titles as one means of differentiating itself in  the
market place.   In 1994, the Company entered into two exclusivity agreements,
one with Bantam Doubleday Dell and the other with HarperPaperbacks.  The
agreement with Bantam Doubleday Dell expires on June 30, 1997, but provides
for automatic three year extensions unless sooner terminated by either party
in accordance with the provisions  of the  agreement. The agreement with
Bantam Doubleday  Dell also licenses to the Company the rights to use the
"Trumpet" name in conjunction with its  North  American  book fairs.  On May
30, 1995, the  Bantam Doubleday Dell license  agreement  was amended.  On
January 23, 1996,  Bantam Doubleday Dell notified  the  Company that the
license agreement would terminate on June 30, 1996.   Commencing  with the
Fall of 1996, the Company will  be conducting the majority  of its book fairs
held in North America under the name of  PAGES Book Fairs.  The agreement with
HarperPaperbacks expires on May 31, 1996, and may be renewed  upon  mutual
agreement.  These agreements grant the Company exclusive paperback  rights to
a selected number of titles for a given school  year.  In addition,  these
agreements provide for additional  marketing and promotional opportunities for
the Company's book fairs.

     Distribution.  Approximately  95% of the Company's elementary  and middle
school  book  fairs  are  "case fairs," in which fully stocked book  cases are
delivered  to  and  retrieved  from the schools  by  the Company's independent
distributors. The balance of the Company's book fairs are "box fairs," in
which the  books  and  merchandise are delivered and retrieved through the
mail.  Box fairs  are  utilized  for  elementary and middle  schools located
in sparsely populated areas with a small number of schools where a case fair
would  not be cost-effective and for pre-schools because fewer titles are
offered.  Books and related  merchandise  for  case fairs are distributed  by
the Company  to its distributors  from  its warehouses in Worthington, Ohio,
Christchurch, England, and  Scarborough,  Ontario,  Canada. Books and
merchandise  for box fairs are distributed directly to the schools from the
Company's three warehouses.

     Currently,  the  Company  has  approximately 117 distributors  located in
territories throughout the United States, Canada (other than Quebec), the
United Kingdom, and Ireland. The Company's distributors are independent
contractors who are compensated by the Company on a commission basis and are
responsible for the custody  and  care of an inventory of the Company's
products and for delivery, setup,  and  retrieval of the products at book
fairs. The Company believes its distribution  structure is superior to others
in the book fair business because it  allows the distributor to customize the
fairs to the needs of the customer and  because it provides extraordinary
service.  The distributors are exclusive as  it  relates to the distribution
of book fairs and related products  and non exclusive as it relates to other
business endeavors.

     Marketing and Customer Service. The Company markets its book fairs
through approximately 100 trained telephone sales representatives located in
its offices in Worthington, Ohio, St. Petersburg, Florida, Scarborough,
Ontario, Canada, and Christchurch,  England,  as  well as through its network
of distributors.  The telephone  sales  representatives undergo extensive
training, monitoring, and supervision  to  ensure quality control and
consistency. The Company's computer system allows   telephone  sales
representatives  to  sequence solicitations according to account
profitability.

     In  elementary  and middle schools, decisions relating to book  fairs are
usually made by school librarians, media specialists or coordinators, or
parent-teacher  organizations, which also sponsor, organize, and conduct the
fairs.  In pre-schools,  decisions relating to book fairs are made by center
administrators or directors.

     Surveys  conducted by the Company indicate that product quality,
quantity, and customer service are the three most important factors considered
by sponsors of  book fairs in selecting one book fair company over another.
The Company has established  an on-line system which can be accessed by each
of its distributors and  customer service representatives to retrieve messages
and special requests from  customers  and  monitor  and order inventory.
Additionally,  the Company maintains  a  customer service department with a
national toll-free number.  The customer  service  department  collects a
representative  number of  book fair customer  evaluations and incorporates
information derived from such evaluations into  a database, which enables the
Company to measure the effectiveness of its marketing programs and monitor the
performance of its distributors.

     The  Company currently offers approximately 350 book titles and other
items in  its  North American book fairs and approximately 265 book titles and
other items  in  its  United  Kingdom and Ireland book fairs. The Company's
Creative Services  department selects book titles and other items for sale at
its book fairs  based  upon  such  factors  as  sales potential, literary
quality, and educational and entertainment value. The Company determines the
sales potential for  a particular book title or other item, in part, from
historical sales data and from qualitative and quantitative readership surveys
it conducts.

     Growth  opportunities.  In 1994, the Company's 60,500 book fairs  gave it
direct  access to approximately 21 million students and teachers.  This access
affords the Company an opportunity to cross-market other products, such as
book clubs,  and  to  increase  sales  of  its products  directly  to teachers
and librarians.   Also  in 1994, the Company launched a previously tested
"Teacher Book Fairs"  in  the  United  Kingdom market  which  includes
curriculum-type literary  products  for  purchase by teachers and librarians.
The  Company is researching this concept for potential application in North
America.

     The Company believes that its existing book fair sales organization and
its marketing system are capable of absorbing additional volume and can be
utilized to expand further its book fair business into pre-school book fair
market and to increase its share of the existing elementary school and middle
school book fair markets.   The Company also intends to increase its market
penetration and grow its  book  fair business through the continued
acquisition of local and regional book  fair companies.  Acquisitions have
been particularly useful to the Company as  a  method  of expanding its share
of the upscale book fair market.  Upscale book  fairs,  which are held at
schools attended by students from more affluent families, tend  to produce
significantly higher sales volume than traditional book  fairs.   In  1994,
the Company acquired one regional upscale  book fair Company (See Note 8 to
the Consolidated Financial Statements).

     Except  for its operations in Canada, the United Kingdom, and Ireland,
the Company  does not currently operate in any foreign countries.  However,
countries in Europe and South America offer longer-range opportunities for
sales of non-English language products. There is also a demand in  North
America for Spanish language products which could be easily integrated
into  the  Company's  current marketing and distribution systems.  The Company
produces  video and audio cassette tapes of literary works in both  English
and Spanish and plans to actively pursue the addition of Spanish language
literature to its printed and electronic product lines.

     Book  Clubs.  In  order to open new markets for the sale  of its products
outside  of the school and library market, the Company acquired Parents
Magazine Read  Aloud  Book  Club  in late 1993 from the publisher  of Parents
Magazine.  Membership  in  the book club had not been actively marketed  for a
period of approximately  14  months prior to its acquisition by the Company,
and active membership when it was acquired was approximately 15,000. Since its
acquisition, the Company has changed the selection of titles available to
members of the book club to appeal to two different segments of the market -
parents of children two years old and younger and parents of children over two
years old.  The switch to age  appropriate  titles and the marketing of the
book club through advertising and  telemarketing  has resulted in club
membership increasing to  over 50,000 members.

     The  Company currently markets book club memberships through
advertisements in  Parents  Magazine.  The  Company  is also  selling
memberships  by outside telemarketers utilizing the subscriber list provided
to the Company from Parents Magazine  as  part  of  its purchase of the book
club. Parents Magazine  has a circulation  of  approximately 1.8 million. The
Company intends to  broaden its marketing  efforts  and  to  promote its book
club  to  students, parents, and teachers  in conjunction  with its book
fairs. The Company believes  that its Storybook Express(R) book fairs will
provide an excellent opportunity to cross-market the book club to pre-school
students. The Company also plans to implement a  school-based book club that
can be marketed, in part, through the elementary and middle schools.

     Other Products. In addition to its newly-developed Teacher Book Fairs,
the Company  sells children's leisure-based literature products directly to
teachers and  librarians under its "Reading Resources(R)" trade name.  These
products are marketed  through telephone sales representatives and consist of
collections of books  having common themes. Each collection includes a
teacher's guide  with a methodology  for use of the collection within a
classroom or library environment plus facts about the books and authors.

     The  Company's Spoken Arts(R) division also produces audio/video
products, including pre-packaged video tapes, read-alongs, and film strips,
which are sold directly to teachers and librarians for use as teaching
resources. In 1993, the Company  acquired  Creative  Media  Applications,  a
full-service  package of literature  and multi-media products, to provide the
Company with a multi-media publishing  capability.  The  products are created
in  a variety  of formats, including  books,  posters, teachers' and parents'
guides, multi-media computer software,  video  games,  CD-ROM, audio
cassettes,  and  video tapes.  Products produced  by  the  Spoken  Arts
division and Creative  Media Applications are marketed directly to publishers
and others for both the educational and consumer markets by direct mail and
independent sales representatives.

     In July, 1994, the Company acquired from Bantam Doubleday Dell the
business and  assets  of  Junior Library Guild, Cornerstone Books,  and the
Hurtt Book Company.  The  Junior  Library  Guild  and Cornerstone  Books offer
to school libraries   annual   subscriptions  to  classic  and contemporary
children's literature.  The  Hurtt  Book Company sells hardcover children's
books  to the school  library market. As part of the acquisition, the Company
acquired rights to  over 100  titles.  The Company expects this acquisition
will  enhance its penetration of the library and school market.

Incentive/Recognition Awards (Clyde A. Short Company)

     General.  The  Company  creates, markets,  and  administers awareness and
incentive/recognition  programs  which  address  specific  needs in   employee
education,  training,  motivation,  and recognition.  Programs offered  by the
Company  include  safety, sales incentive, quality control, production,
service recognition,   attendance,  birthday,  and corporate  holiday gift
programs.  Virtually   every  program  employs  merchandise  (alternatively,
jewelry or, occasionally,  travel)  as  the principal incentive  for  the
reinforcement or modification  of  employee behavior. The common objective of
all the Company's programs   is   to   reduce  client  operating  costs  by
increasing employee productivity.

    The Company begins a typical "incentive" assignment by helping the client
to determine  realistic  performance goals and to establish an appropriate
budget.  Next,  the  Company  selects  and recommends to  the  client  an
assortment of merchandise  which,  in  the Company's experience, will serve as
an effective incentive  to  the client's employees. Upon approval, the Company
publishes and distributes  all  materials  (including  appealing,  full-color
catalogues or brochures) necessary  to communicate the program's benefits.  As
the client's employees  become  eligible  to  receive awards,  the Company
processes their requests and, in most cases, ships the items directly to the
employees from the Company's distribution  center  in Shelby, North Carolina.
The Company then invoices  the  client,  at  prices  approximating comparable
retail,  as the merchandise is shipped.

Awareness and Incentive/Recognition Programs

     Safety  Awareness/Incentive Programs. Accidents  in  the workplace injure
thousands  of  workers  each  year  and cost billions  of dollars  in worker's
compensation  premiums, health care costs, and lost productivity.  The
Company's safety  programs are designed to reduce these costs by increasing
awareness and promoting safe work habits. Because each client has its own
unique set of safety concerns, the Company designs each safety program to meet
the specific needs and goals of the client. A typical safety program would
grant an award for accident-free operations over a specified period of time.
As a consequence of the present regulatory  environment, clients are placing
increasing emphasis on  safety and the  Company has received a number of
client testimonials regarding the efficancy of the safety programs it has
designed.

     Sales  Incentive Programs. Sales incentive programs are designed to
achieve the  client's  specific  goals,  such as gaining  market  share,
launching new products  or  services,  improving profitability,  encouraging
early ordering, opening new territory, or boosting overall sales. When those
goals are met, the responsible employees are provided with awards.

     Service Recognition Programs. Service awards programs grant awards based
on years  of  service  with the employer.  Service awards are designed  to
improve morale, increase productivity, and reduce costly employee turnover by
delivering messages of recognition and strengthening bonds of loyalty between
employees and employers. The Company's experience is that employee recognition
is near the top of the list of motivating factors that create on-the-job
satisfaction.

     Quality  Control Programs. Quality control programs are designed to
create and  increase  quality  awareness  and motivate  workers  to make  a
personal commitment  to  quality.  Participants are rewarded  when corporate
goals and objectives  are met. Effective programs result in reducing rework
and downtime, retaining existing business, and earning new business through
increased customer satisfaction.

    Production Programs. Production programs are designed to motivate workers
by offering  incentive awards for achieving corporate production quotas and
goals.  By  creating  increased productivity awareness, thus increasing
production, the client is able to reduce its cost per unit and enhance
profitability.

      Attendance  Programs.  The  costs  incurred  by  clients resulting from
absenteeism  include  loss of production, decrease in quality, downtime, extra
wages   to   replace  absent  workers,  and  added administration.  Attendance
recognition  programs are designed to reduce excessive absenteeism by
providing incentive awards to workers with perfect attendance.

     Birthday  and  Holiday Gift Programs. Although a declining portion  of
the Company's incentive/recognition business, many employers continue to have
a long-standing  tradition of giving holiday gifts to employees as a way  of
thanking them for their commitment and dedication throughout the year.
Finding the right gift  has  frequently posed a challenge for those
responsible for administration of the program. The Company's  gift-giving
solution provides clients with  a program  that allows employees  to  select
exactly  the  gift  they  want,  while eliminating the administrative burden
associated with other types of holiday gift programs.

     Merchandise  Selection and Brochures. The Company presents the
merchandise available   for   selection   by  its clients'  employees   in a
full-color catalog/brochure  designed and produced by the Company's art
department.  Except for apparel, the selection of which is limited, the
merchandise offered by the Company  is similar to that found in a large retail
department store, including consumer   electronics,  housewares,  hardware,
lawn  and garden merchandise, sportswear, costume jewelry, and manufactured
fine jewelry.  Unlike some  of its competitors  in  the  service award
business which manufacture the merchandise offered  as awards, the Company has
no "product bias," allowing it to  find the most  reasonably  priced, highest
quality  supplier  of merchandise  for its programs.  Merchandise is separated
into over 20 different  price levels.  This allows the client to select price
levels which fit its budget.  The items in each of  the  price  levels
selected by the client are  presented  to employees in separate brochures
corresponding to the applicable award level.  The selection of merchandise
within each price level is carefully chosen to appeal  to  a wide segment of
the industry work force. Products are grouped by the Company within a
particular  price  level based on the Company's determination  of the relative
value  of  all merchandise offered by the Company, rather than on the
Company's cost  of those items. This results in different markups over the
Company's cost for each item.

     Sales  and Marketing. The Company markets its incentive/recognition
awards programs  through  a  combination of approximately 100 independent
commissioned sales representatives, sales consultants, telephone sales
representatives and by direct  mail,  trade  show  participation, and trade
journal advertising.  The Company employs a "consultative selling" or
"partner" approach to marketing its programs  which  relieves  from the client
much of the  design responsibilities associated  with the programs. This often
requires personal client contact over extended periods of time. The Company's
proprietary computer software allows its sales  consultants  to  monitor  and
administer the  programs  of its clients, relieving the client from much of
the administrative burden associated with the program.  Approximately 10% of
the indepdendent commission sales representatives are  exclusive to the
Company in all their business activities and 90%  are non exclusive and may
represent a competitor.  Sales consultants and telephone sales representatives
are Company employees.

    Growth Strategy. The Company intends to add additional sales
representatives in  order  to penetrate geographic markets in the United
States outside  of the Southeastern  market  in  which  its sales are now
concentrated.  Many  of the Company's clients participate in only one or two
of the programs offered by the Company. As part of its growth strategy, the
Company also intends to expand its award  programs  and  actively cross-sell
its broad range  of programs  to its existing clients.

Employees

     As  of December 31, 1994, the Company employed a total of approximately
377 permanent  and 502 seasonal persons in the United States, Canada, Ireland,
and the United Kingdom. The number of seasonal employees fluctuated during
1994 from a  high of   724  to a low of  50 due to the cyclical nature of the
Company's business.  None of the Company's employees is represented by a labor
union.  The Company  considers its relationship with its employees to be
excellent.  As of December 31, 1994, the Company's health care plan covered
295 of its domestic employees.

Trademarks, Copyrights, and Licenses

     The Company owns or licenses the rights to the principal trademarks used
in its  United States business and in the foreign markets in which it
participates.  The  Company's  principal trademarks are registered in the
United  States and, where  appropriate, in other countries, and the Company
considers protection of such  trademarks to be important to its business.
U.S.  trademarks  expire ten years after they are granted, but are renewable.
It is the Company's policy to renew all of its active trademarks.   The names
"Willowisp Press(R)," "Hamburger Press(R),"   "Rainbow   Book  Fairs  (R),"
"Worthington Press(R),"   "Reading Resources(R),"  "Riverbank Press (TM) Pend,
"Storybook Express Book Fairs(R)," and  others are registered trademarks or
have trademark registration pending in the  United  States. The Company has an
exclusive license to  use the "Parents Magazine  Read Aloud Book Club(R)"
trademark.  The license agreement expires on December  20, 1998, but may be
renewed for an additional five year  period.  The use  by  the  Company  of
the "Great Owl Book Fairs" name  in Canada has been objected  to  by a group
in Canada called the Young Naturalists which indicated that it publishes a
newsletter called the "Owl." As described below, the Company intends to change
the name of its book fairs in Canada. The Company is not aware of any other
pending claims of infringement or challenges to the Company's right to use its
trademarks.

     As  described  above,  the Company has acquired an exclusive license from
Bantam  Doubleday  Dell  to  use  the Trumpet  name  in  the United  States in
conjunction  with  school book fairs. The agreement with Bantam Doubleday Dell
expires  on  June  30,  1997, but provides for automatic three year extensions
unless sooner termined by either party in accordance with the provisions of
the agreement.  The agreement with HarperPaperbacks expires on May 31, 1996,
and may be renewed upon mutual agreement.  Under the agreement, the Company
may, subject to  the  approval of Bantam Doubleday Dell, display the Trumpet
name prominently on  advertisements, promotional materials, invoices,
stationery, business cards and  elsewhere. The Company has received approval
for such use during the 1994-1995  school year.  On May 30, 1995, the Bantam
Doubleday Dell license agreement was  amended.  On January 23, 1996, Bantam
Doubleday Dell notified  the Company that  the  license agreement would
terminate on June 30, 1996.  Commencing with the  Fall of 1996, the Company
will be conducting the majority of its book fairs held in North America under
the name of PAGES Book Fairs.

     The  Company  sometimes acquires license rights to reproduce characters
or images  such  as  cartoon  characters or pictures of sports figures,  but
such licensing is not critical to its children's literature business.

Competition

     The  distribution  of  children's  leisure-based  literature is  a highly
competitive business. The Company's major competitors are Scholastic
Corporation and Troll Associates, which are significantly larger and better
capitalized than the  Company, and numerous small independent companies. The
Company competes on the basis of customer service, product quality, and
competitive pricing.

     The  incentive/recognition  awards  business  is  highly competitive, but
fragmented, with no company dominating the industry. The Company competes on
the basis  of  customer  service,  product quality and  diversity, and
competitive pricing.


ITEM 2.   PROPERTIES

<TABLE>
<S>                         <C>                    <C>               <C>      <C>
                                                                        Owned/
           Location                      Use                Size        Leased   Principally Used By

St. Petersburg, Florida         Office                  48,760 sq. ft.  Leased   PAGES, Inc./School Book Fairs
Worthington, Ohio               Office & Warehouse      84,000 sq. ft.  Leased   School Book Fairs
Worthington, Ohio               Office & Warehouse      61,530 sq. ft.   Owned   Subleased
Christchurch, England           Office & Warehouse      29,700 sq. ft.  Leased   School Book Fairs
Dublin, Ohio                    Office                   4,700 sq. ft.  Leased   PAGES, Inc.
Scarborough, Ontario Canada     Office & Warehouse      21,400 sq. ft.  Leased   School Book Fairs
Silver Spring, Maryland         Office & Warehouse       5,200 sq. ft.  Leased   School Book Fairs
Los Angeles, California         Office & Warehouse       1,029 sq. ft.  Leased   School Book Fairs
Anaheim, California             Office & Warehouse      11,600 sq. ft.  Leased   School Book Fairs
St. Louis, Missouri             Office & Warehouse      25,000 sq. ft.  Leased   School Book Fairs
Orlando, Florida                Office & Warehouse       1,700 sq. ft.  Leased   School Book Fairs
Wilmington, Delaware            Office & Warehouse       3,500 sq. ft.  Leased   School Book Fairs
Westport, Connecticut           Office                   1,499 sq. ft.  Leased   School Book Fairs
New York, New York              Office                     750 sq. ft.  Leased   School Book Fairs
Marietta, Georgia               Office & Warehouse      13,000 sq. ft.  Leased   School Book Fairs
Oklahoma City, Oklahoma         Office & Warehouse       5,500 sq. ft.  Leased   School Book Fairs
Shelby, North Carolina          Office & Warehouse     134,000 sq. ft.   Owned   Clyde A. Short Company
Kings Mountain, North Carolina  Warehouse              163,700 sq.ft.    Owned   Clyde A. Short Company
</TABLE>

     The leases (including renewals) on the properties set forth above expire
as follows:   St.  Petersburg, Florida - December 31, 2002; Worthington,  Ohio
- - October  31,  2001;  Christchurch, England - July 13, 2007 through November
29, 2009;   Dublin,  Ohio  - month to month term;  Scarborough, Ontario,
Canada - August  31,  1997; Silver Spring, Maryland -  December 31, 1997: Los
Angeles, California  -   June  30, 1995;  Anaheim, California -  August 31,
1997; St. Louis,  Missouri -  February 27, 1998;  Orlando, Florida - September
30, 1995; Wilmington, Delaware -  August 31, 1998;  Westport, Connecticut -
May 31, 1999; New  York,  New York -  February 28, 1998;  Marietta, Georgia -
May  31, 1998; Oklahoma  City,  Oklahoma -  June 30, 1996 These facilities are
all  located in appropriately  designed buildings which are kept in good
repair.  All  of the properties owned by the Company are, and will continue to
be, pledged to various lenders.

ITEM 3.      LEGAL PROCEEDINGS

    On February 28, 1995, John Minnick d/b/a/ Minnick Capital Management filed
a class  action  suit  in  the United States District Court, Middle District
of Florida,  Tampa Division on behalf of all persons who sold PAGES, Inc.
common stock  between 11:49 a.m., January 9, 1995 and January 16, 1995, against
PAGES, Inc.  and corporate officers S. Robert Davis, Richard A. Stimmel and
Charles A. Davis  alleging  that those defendants violated Section 10(b) of the
Securities Exchange  Act  of 1934 and Rule 10b-5 thereunder by selectively
disclosing only adverse   information  while  in  possession  of  material
non-public positive information  about the Company during the period between
January 9  and January 16,  1995.   The  action  seeks class certification, a
judgment declaring the conduct  to  be  in  violation of the law, an award of
unspecified  damages and interest,  costs  attorneys' fees and expert witness
fees and costs  along with such other further relief as the court deems proper
or just. The Company and the other defendants deny any wrongdoing and intend
to vigorously defend the action.

ITEM 4.      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     The  Company's Annual Meeting of Stockholders was held on October 13,
1994.  The  matters voted upon were the election of five directors and a
change in the Company's  state of incorporation from Ohio to Delaware by means
of a merger of the  Company  with and into Pages Merger Corp, a Delaware
corporation,  a newly formed, wholly-owned subsidiary of the Company.  The
number of votes cast at the meeting were as follows:

                                   Votes Cast            Broker
                      ---------------------------------
  MATTER                  For        Against   Withheld Abstentions   Non-Votes

Election of Directors

  Nominees:
  S. Robert Davis      3,887,346     133,540
  Richard A. Stimmel   3,887,346     133,540
  Charles R. Davis     3,885,596     135,290
  Juan F. Sotos        3,887,346     133,540
  Robert J. Tierney    3,887,346     133,540

Change in state of
 incorporation:        2,775,366     137,640     17,065


                              PART II

 ITEM 5.  MARKET PRICE FOR THE COMPANY'S COMMON STOCK AND
                  RELATED SECURITY HOLDER MATTERS

     The Common Stock is traded on the NASDAQ National Market under the symbol
"PAGZ."   The following table sets forth for the periods indicated the  high
and  low trading prices for shares of the Common Stock, as reported  on  the
NASDAQ National Market.  The trading prices have been retroactively adjusted
to reflect the 5 for 4 stock split in October of 1993.

                                               Trade Price
                                        --------------------------
                                            High          Low

Calendar Year Ended December, 1994
     Fourth Quarter                          7             4
     Third Quarter                       9 1/2             6 3/8
     Second Quarter                         11             8 1/8
     First Quarter                      12 1/8             10 1/8

Calendar Year Ended December 31, 1993
     Fourth Quarter                     13 3/4             9 1/2
     Third Quarter                      11 7/8             9 5/8
     Second Quarter                     10 1/4             6
     First Quarter                           7             5 7/8

     As of March  7, 1995, the Company had approximately 480 holders of record
  of its Common Stock.

      The Company has not paid dividends since December 27, 1985.  The Company
  anticipates that for the foreseeable future it will retain earnings in order
  to  finance  the  expansion and development of its  business, and  no  cash
  dividends will be paid on its common stock.  The Loan Agreement between  the
  Company  and  The Huntington National Bank N.A. (the "Loan Agreement")  does
  not  allow  the  Company  to pay cash dividends which  total in excess  of
  $100,000  on  its  common stock and only then when the  Company is  not  in
  default under the Loan Agreement.


ITEM 6.  SELECTED FINANCIAL DATA

(In thousands, except per share data)
<TABLE>
                                                                       Ten Months                                Two Months
                                           Year Ended    Year Ended         Ended    Year Ended    Year Ended         Ended
                                          December 31,  December 31,  December 31,  February 29,  February 28,  February 28,
                                                 1994          1993       1992(2)          1992          1991       1990(1)
<S>                                        <C>            <C>          <C>           <C>            <C>            <C> 
Consolidated Statements of  Operations
 Data:
Revenues                                   $   79,068      $ 76,563    $   44,507    $   22,222     $   24,320        $ 209
Costs and expenses                             79,709        74,984        44,209        21,982         23,711          140
Income before income taxes and cumulative
effect of change in accounting principle         (641)        1,579           298           240            609           69
(Provision) benefit for income taxes              169          (568)          700(4)        (77)            (8)           -
                                           ----------      --------    ----------    ----------     ----------   ----------
Income (loss) before cumulative effect of
change in accounting principle                   (472)        1,011           998           163            601           69
Cumulative effect of change in accounting
principle                                           -             -             -           828(3)           -            -
                                           __________      ________    __________    __________     __________   __________
Net income (loss)                          $     (472)      $ 1,011     $     998    $      991     $      601         $ 69
                                           ----------      --------    ----------    ----------     ----------   ----------

Per Share Data(5):
Income (loss)  per common share before
    cumulative effect of change in
    accounting principle                   $    (0.12)       $ 0.18     $    0.19    $     0.04      $    0.14       $ 0.02
Cumulative effect of change in accounting
principle                                           -             -             -          0.17              -            -
                                           __________      ________     _________     _________        ________    ________
Net income  (loss) per common share(6)     $    (0.12)       $ 0.18     $    0.19     $    0.21       $   0.14       $ 0.02
                                           ----------      --------     ---------     ---------        --------    --------

Cash dividends per common share                     -             -             -             -              -            -
Weighted average common and common
equivalent shares                               4,055         5,757         5,546         4,941          4,855        3,110

</TABLE>
<TABLE>
                                                   At            At            At            At             At           At
                                          December 31,  December 31,  December 31,  February 29,   February 28, February 28,
                                                 1994          1993          1992          1992           1991         1990
<S>                                        <C>            <C>          <C>           <C>            <C>            <C> 
Consolidated Balance Sheets Data:
Working capital                               $13,797       $10,054       $ 8,456       $ 2,328        $ 4,518      $ 7,403
Total assets                                   67,735        53,761        44,634        12,092         12,103       15,857
Long-term obligations                           8,927        10,362        10,533           420          2,423        7,064
Stockholders' equity                           19,593        12,814         8,734         7,803          6,810        5,161
</TABLE>
NOTE  1: Effective with the close of business on February 28, 1990, the
Company, in  a  transaction accounted for as a purchase, acquired all of the
outstanding stock  of Clyde A. Short Company for an aggregate purchase price of
$11,050,000. Additionally, during 1990, the Company changed its year end from
December 31 to February 28.

NOTE  2:  On May 19, 1992, Pages, in a transaction accounted for as a
purchase, acquired  the  outstanding  stock  of School Book  Fairs,  Inc.  and
affiliated entities.   The  aggregate  cost  of  this  transaction, including
major debt refinancing,  approximated $8,841,000.  Additionally, during 1992,
the Company changed its year end from February 28 to December 31.

NOTE 3: Pursuant to the Financial Accounting Standards Board (FASB) statement
of Financial  Accounting Standards (SFAS) No. 109, issued in February,  1992,
the Company, effective March 1, 1991, recorded a deferred tax asset of $828,287
with a corresponding credit to income.

NOTE  4:  For the ten months ended December 31, 1992, the tax provision
included an $812,400 tax benefit attributable to the Company's reassessment of
the future realizability of deferred tax assets.

NOTE  5:  Adjusted to give effect to five-for-four stock split in each of
April 1990 and October 1993.

NOTE  6:  Represents earnings per common and common equivalent share both  on
a primary  and a fully diluted basis.  On a fully diluted basis, dilution is
less than 3%.


ITEM  7.    MANAGEMENT'S  DISCUSSION AND ANALYSIS  OF  FINANCIAL CONDITION AND
RESULTS  OF OPERATIONS

      The  following discussion should be read in conjunction with the
Selected Financial  Data  and the Consolidated Financial Statements and Notes
contained elsewhere herein.  The Company's results of operations have been,
and in certain cases are expected to continue to be, affected by certain
general factors.

Acquisitions and Changes in Fiscal Years

      On  February 28, 1990, the Company acquired all of the outstanding
capital stock  of  Clyde A. Short Company, Inc. The transaction was accounted
for  as a purchase  and,  as  a  result, operations of Clyde A. Short Company,
Inc.  are included in the Company's Consolidated Financial Statements for the
fiscal years beginning March 1, 1990, forward.

     Effective February 28, 1990, the Company changed its fiscal year end to
the last  day  of  February in order to conform to the year end of Clyde  A.
Short Company, Inc. which was, at that time, the Company's principal
subsidiary.

     On  May 19, 1992, the Company acquired all of the outstanding capital
stock of School Book Fairs. The transaction was accounted for as a purchase
and, as a result,  operations  of  School  Book  Fairs  are  reflected  in the
Company's Consolidated  Financial Statements from May 20, 1992, forward. As
part  of the transaction,  the  Company acquired certain School Book Fairs bank
indebtedness directly  from School Book Fairs' primary lending institution, at
a substantial discount,  and issued to such lender warrants to purchase Common
Shares  of the Company.  The  Company also issued, to key management personnel
of  School Book Fairs, stock options to purchase Common Shares of the Company.

     During December 1992 as a consequence of the School Book Fairs
acquisition, the  Company changed its fiscal year end from the last day of
February  back to December  31  so that future reporting years would more
closely approximate the annual business cycle for the combined businesses.

     During  1994 and 1993, the Company acquired several businesses involved
in the  distribution and publishing of children's literature, including the
Junior Library  Guild,  National  Library Service and  Cornerstone books from
Bantam Doubleday  Dell Publishing Group, Inc. in 1994 and Parents Magazine
Read Aloud Book Club from the publisher of Parents Magazine in 1993. The
aggregate cost of these  acquisitions approximated $2.9 million and $1.7
million in 1994 and 1993, respectively, and was paid with a combination of
cash, Common Shares, and notes.  The  transactions  were  accounted  for as
purchases  and,  as a result,  the operations  of the acquired entities are
included in the Company's consolidated financial statements commencing with
the respective dates of acquisition.

Accounting Change

    Effective March 1, 1991, the Company implemented SFAS No. 109 issued by
FASB in  February,  1992,  entitled  "Accounting For  Income  Taxes." SFAS  No.
 109 significantly changed the method of accounting for income taxes and  income
tax expense,  for  financial statement purposes, without affecting actual  cash
tax liability.  Under  SFAS  No.  109,  income taxes  are  recognized for  the
tax consequences  of  all  events  that  have  been  recognized  in the
financial statements,  calculated based on provisions of enacted tax laws,
including the tax  rates  in  effect  for  current or future years. Deferred
tax  assets are recognized   subject   to  an  assessment  as  to  future
realizability.   The implementation of SFAS No. 109, effective for the year
ended February 29, 1992, resulted  in the Company's recording a deferred tax
asset of $1,640,687 relating to the tax benefit of operating loss and tax
credit carryovers, less a valuation allowance  of $812,400, resulting in a
cumulative effect adjustment increase to income  of  $828,287. As a result of
the acquisition of School Book  Fairs, the addition  and  inclusion of the
School Book Fairs operations  in the Company's consolidated  financial
statements from May 20, 1992,  forward, the operating history  of School Book
Fairs adjusted by the Company's management for  what it deems  to  be
excessive costs and expenses incurred by School Book  Fairs  as a private
company,  and  the  forecasted School  Book  Fairs operating results,
management determined, as of December 31, 1992, that it was more likely than
not that  additional deferred tax assets aggregating $812,400 would be
realized in the  future  and  that the previously provided valuation allowance
of $812,400 would  no  longer  be  necessary. The elimination  of  the
valuation allowance resulted in a $812,400 reduction in the provision for
income tax expense for the year ended December 31, 1992. The aforementioned
deferred tax assets principally relate  to  tax  operating  loss
carryforwards, and other  tax attributes, the ultimate  realization  of which
are contingent upon the Company earning future taxable  income.  The  Company
currently anticipates  it  will have sufficient earnings  to fully utilize
deferred tax assets before the related net operating losses  expire.   Based
on available evidence, a valuation allowance  has been  established  for  an
amount  of the asset more  likely  than not,  not  to be recognized.

Potential IRS Assessment

    During the Spring of 1993, the Company was advised that the Internal
Revenue Service  ("IRS")  may  assess additional income taxes  in connection
with the examination of the tax returns of School Book Fairs and its
affiliates  for the fiscal  years ending July 31, 1989, 1990, and 1991.  In
June 1993,  the Company recorded a $2 million adjustment to its purchase price
allocation of SBF assets, which  increased  the cost in excess of assets
acquired (i.e.  - goodwill) and recorded a corresponding increase in accrued
tax liabilities and related costs.  The  IRS  has  notified the Company that
the significant issues being examined relate  to the transfer of assets
between related companies during fiscal 1989, interest imputed on intercompany
accounts during fiscal 1989, 1990 and 1991 and rent  deductions  taken on
certain rental properties in fiscal 1989,  1990 and 1991.

     In December 1994, the IRS notified the Company of its preliminary intent
to make  adjustments to taxable income related to these issues. If the  notice
of proposed adjustments becomes a final assessment and the assessment is
ultimately sustained,  it  could generate a tax liability of as much as
approximately $5.2 million,  exclusive of interest and penalties.  The Company
believes  the IRS' position  regarding the proposed adjustments to taxable
income for the value of assets  transferred and related impact on intercompany
interest is substantially overstated.   Accordingly, although no formal
assessment has been received from the  IRS,  the  Company intends to
vigorously defend its position against such proposed adjustments, including
litigation, if necessary.  The Company is unable to  determine the ultimate
outcome of this uncertainty and accordingly, has not provided for any
additional amounts in excess of the $2 million relating to this proposed
assessment in its fiscal 1994 financial statements.  As of December 31,
1994,  the  Company had issued and outstanding 4,789,000 common shares  and an
additional  3,039,000 common equivalent shares held under options and warrants
for  a  total of 7,828,000 common and common equivalent shares.  Should the
IRS prevail  on  its  entire $5.2 million of proposed income taxes, the
additional $3.2  million  above the $2 million recorded by the Company during
1993 would approximate $0.41 per common and common equivalent share.

Currency Exchange Rates

    The Company's international operations in the children's literature
business segment  contributed approximately one-fourth of the revenues for
that segment during  1994. The Company believes that fluctuations of currency
exchange rates present  the  greatest risk to the financial success of its
foreign operations.  The  following  table sets forth, for the periods and
dates indicated, certain information concerning the exchange rates for the
British Pound Sterling and the Canadian dollar expressed in U.S. dollars per
unit of foreign currency:

                         Period - end         Average
                       --------------    ----------------
Period                 Canada   U.K.     Canada      U.K.
- ------                 -----    -----    -----      -----

Year Ended 12/31/94    0.713    1.566    0.731      1.542
Year Ended 12/31/93    0.755    1.478    0.775      1.505
Year Ended 12/31/92    0.788    1.511    0.829      1.676
05/20/92 - 12/31/92    0.788    1.511    0.816      1.769
08/01/91 - 05/19/92    0.836    1.839    0.863      1.769
08/01/90 - 07/31/91    0.868    1.674    0.867      1.830

    The Company's market share in its United Kingdom operations is
significantly higher  than  its  market  share in its North American
operations.  The Company believes  that the higher market share, combined with
customer loyalty,  in its foreign  operations justify the risk of currency
fluctuation which  arises from such foreign operations.

Trends

     The  Company believes that the public's interest in education  and
general demographic  conditions  will  continue for the foreseeable future  to
have a favorable  impact  on  the  Company's  domestic  and international
operations, particularly  with  regard  to the sale of children's literature
products.  The Company has experienced a slight increase in the amount of
revenue generated per book  fair,  which management attributes, in part, to an
increased  emphasis on education. Additionally, public elementary and
secondary enrollment is projected to  continue to grow through the year 2000.
As the population of school children increases, the number of schools and
teachers will likely increase.

Seasonality and Quarterly Data

    Both the children's literature and the incentive/recognition awards
segments are  significantly seasonal. The majority of the Company's book fairs
are held during  the school year. As a result, most of the revenues of SBF are
generated between  the months of September and May and the Company must build
up inventory in  anticipation  of  sales  during the season. Approximately
one-half  of the revenues  of  CAS  and  most of its profits are recorded
during the  months of November   through  January.  Working  capital
requirements, inventory,   and receivables  are  at their peak levels at that
time and the Company experiences negative cash flow and losses in the summer
months.

    The following table sets forth certain information pertaining to each of
the Company's  last twelve quarters. The operating results for any quarter  are
not necessarily indicative of results for any future period.

<TABLE>
                                             Twelve Months Ended December 31, 1994
                                   ------------------------------------------------------
                                        Quarter       Quarter       Quarter       Quarter
                                          Ended         Ended         Ended         Ended
                                       March 31       June 30  September 30   December 31
                                   ------------  ------------  ------------  ------------
<S>                              <C>           <C>           <C>           <C>
Revenues                           $ 19,370,192  $ 15,899,769  $ 11,435,410  $ 32,362,758
Gross profit                          8,113,301     6,636,285     4,056,311    13,415,235
Income (loss) before income taxes       339,243      (731,561)   (3,255,089)    3,006,275
Net income (loss)                       211,243      (458,561)   (2,087,089)    1,861,975
Net income (loss) per share        $       0.04  $      (0.13) $      (0.50) $       0.28

Weighted  average  common  shares     5,831,000     3,531,000     4,160,000     6,592,000
and equivalents
</TABLE>
<TABLE>
                                             Twelve Months Ended December 31, 1993
                                   ------------------------------------------------------
                                        Quarter       Quarter       Quarter       Quarter
                                          Ended         Ended         Ended         Ended
                                       March 31       June 30  September 30   December 31
                                   ------------  ------------  ------------  ------------
<S>                              <C>           <C>           <C>           <C>
Revenues                           $ 17,585,185  $ 15,029,265  $ 11,108,858  $ 32,839,356
Gross profit                          7,157,224     6,046,775     3,510,780    13,511,935
Income (loss) before income taxes       190,389      (888,195)   (3,377,732)    5,654,058
Net income (loss)                       121,946      (583,195)   (2,229,732)    3,701,501
Net income (loss) per share        $       0.02  $      (0.18) $      (0.55) $       0.64
Weighted  average  common  shares
and equivalents                       5,754,000     3,201,000     4,020,000     5,757,000
</TABLE>
<TABLE>
                                               Ten Months Ended December 31, 1992
                                   ------------------------------------------------------
                                                                                One Month
                                        Quarter       Quarter       Quarter       Quarter
                                          Ended         Ended         Ended         Ended
                                         May 31     August 31   November 30   December 31
                                   ------------  ------------  ------------  ------------
<S>                              <C>           <C>           <C>           <C>
Revenues                           $  4,472,318  $  5,294,105  $ 24,948,459  $  9,792,019
Gross profit                          1,694,015     1,787,464    10,572,509     4,010,252
Income (loss) before income taxes      (662,521)   (4,423,259)    3,168,438     2,215,245
Net income (loss)                      (462,521)   (2,923,259)    2,118,438     2,265,145
Net income (loss) per share        $      (0.15) $      (0.94) $       0.40  $        .39
Weighted  average  common  shares
and equivalents                       3,116,000     3,116,000     5,685,000     5,733,000
</TABLE>
Recent Development

     Historically,  the Company incurs losses in the second and third calendar
quarters.  This  experience results from the effect of school vacation  on the
Company's children's literature business, and from preparation for the holiday
gift  giving  season  in the incentive/recognition awards business.  While the
Company has taken steps to improve revenues during these quarters, it has also
committed to additional costs and expenses in anticipation of continued
growth.

     Consequently,  while  losses may narrow during these periods,  the
Company anticipates  second and third quarters will continue to produce losses
for the foreseeable future.

Results of Operations

     The table below sets forth certain financial data expressed as a
percentage of revenues (percentage may not total 100% due to rounding):


                                             Percentage of Revenues
                                   -----------------------------------------
                                   Twelve Months Twelve Months    Ten Months
                                           Ended         Ended         Ended
                                     December 31,  December 31,  December 31,
                                            1994          1993          1992
                                     -----------   -----------   -----------
Total revenue                             100.0%        100.0%        100.0%
Cost of goods sold                         59.3          60.5          59.4
                                     -----------   -----------   -----------
Gross profit                               40.7          39.5          40.6
Selling,general,and administration         37.7          34.0          35.9
Interest                                    2.2           1.7           1.9
Depreciation and amortization               1.8           1.7           1.9
Foreign exchange                            0.1           0.0           0.2
                                     -----------   -----------   -----------
Income (loss) before income taxes          (0.8%)         2.1%          0.7%
                                     -----------   -----------   -----------

Year Ended December 31, 1994, Compared to Year Ended December 31, 1993

     Consolidated  revenues for the year ended December 31, 1994, approximated
$79.1  million  compared  to  approximately $76.6 million  for the  year ended
December  31,  1993,  an  increase  of 3% or  approximately  $2.5 million.
The Company's  children's  literature business segment accounted  for
approximately $53.7  million  of revenues for the year  ended December 31,
1994,  compared to approximately $46.9 million of revenues for the year ended
December 31, 1993, an increase  of  14%  or  approximately $6.8 million.  The
increase in children's literature segment revenues is principally due to the
inclusion of a  full year of revenues in 1994 for 1993 business acquisitions
as well as revenues generated from  1994 business acquisitions (book clubs and
upscale book fairs).  Although revenues were up, they were less than
anticipated.

     International  revenues  in  U.S. dollars associated  with the children's
literature  business segment were approximately $15.6 million for each  of the
years  ended  December  31,  1994, and 1993. In local currencies,
international revenues  for 1994 decreased by 1.4% over the comparable 1993;
however,  due to foreign  currency fluctuations, the U.S. dollar revenues from
foreign operations declined 0.4% from  last year.

     The  Company's incentive/recognition awards business segment accounted
for approximately  $25.2 million of revenues for the year ended December  31,
1994, compared  to approximately $29.7 million of revenues for the year ended
December 31,  1993,  a  decrease  of 15% or approximately $4.5 million.  The
decline in revenue  was  due  to  disappointing year end holiday sales  and
the Company's inability  to  timely replace low margin and unprofitable
accounts purposefully eliminated  that were previously serviced in connection
with the 1993 marketing alliance.   The  majority  of  revenues generated by
the incentive/recognition awards  business  segment  are  from the sale of
products,  and revenues from services are insignificant.

     Approximately $0.2 million of revenues for the year ended December 31,
1994 were  principally attributable to gain on assets held for disposition and
rental income.

     Consolidated  cost of goods sold was approximately $ 46.8 million  for
the year  ended December 31, 1994, compared to approximately $46.3 million  for
the year ended December 31, 1993, an increase of 1.1% or approximately $0.5
million.  The Company's children's literature business segment accounted for
approximately $31.4  million  of  costs of goods sold for the year ended
December  31, 1994, compared to approximately $27.1 million for the year ended
December 31, 1993, an increase  of 16% or approximately $4.3 million.  The
increase in cost  of goods sold  in  1994 is due to the increase in revenues.
As a percentage  of revenues from  the  children's literature business
segment, cost of goods sold increased, registering 58.5% during 1994 compared
to 57.9% during 1993.  The 0.6% increase in  cost of goods sold as a
percentage of revenues is due to the adverse effect of  competitive pricing
pressures somewhat offset by the favorable gross margin impact of distributing
product through additional channels.

     The  Company's incentive/recognition awards business segment accounted
for approximately  $15.5 million of cost of goods sold for the year ended
December 31,  1994,  compared to approximately $19.2 million for the year ended
December 31,  1993, a decrease of 19% or approximately $3.7 million. The
decrease in cost of  goods sold was attributable to the decrease in revenues.
As a percentage of revenues  from the incentive/recognition awards business
segment, cost of goods sold improved to 61.4% in 1994 from 64.7% in 1993. The
3.3% decrease in cost of goods sold is principally attributable to the change
in product mix.

     Consolidated selling, general, and administrative expense was
approximately $29.8  million  for the year ended December 31, 1994, compared to
approximately $26.1  million  for  the year ended December 31, 1993, an
increase  of  14% or approximately  $3.7  million.  Selling,  general,  and
administrative expense associated  with  the  Company's  children's literature
business segment  was approximately  $20.0 million for the year ended December
31, 1994,  compared to approximately $16.8 million for the year ended December
31, 1993, an increase of 19%  or  approximately $3.2 million.  Approximately
$2.4 million of the increase in  selling, general and administrative expenses
attributable to the children's literature business segment in 1994 was due to
reflecting a full year of expense relating  to  1993  business  acquisitions
as well as  an approximate $500,000 additional expenses relating to the
operations of the 1994 business acquisitions and  approximately  $300,000  of
expenditures  to  further develop historical acquired channels of distribution.

    Selling, general, and administrative expense associated with the Company's
incentive/recognition awards business was approximately $8.8 million for the
year ended December 31, 1994, compared to approximately $8.2 million for the
year ended December 31, 1993, an increase of 7% or approximately $600,000.
The increase in selling, general and administrative expenses was due to a
substantial shift from non-commissioned sales to commissioned sales which
accounted for approximately $400,000 of the increase.  Additionally, the
incentive/recognition awards business segment's selling, general and
administrative expenses includes approximately $200,000 of staffing and
marketing costs associated with anticipated fourth quarter sales which did not
materialize.

     Consolidated general corporate and administrative expense was
approximately $1.0 million for the year ended December 31, 1994, compared to
$1.1 million for the year ended December 31, 1993, a decrease of 9.1% or
$100,000.

     Consolidated interest expense was approximately $1.7 million for  the
year ended  December  31, 1994, compared to $1.3 million for the year ended
December 31,  1993,  an increase of 31% or $400,000. During 1994, both business
segments had  higher levels of borrowings at slightly higher interest rates.
The average outstanding  debt  by  quarter in 1994 approximated $23.3 million
compared  to approximately $20 million for 1993.  Additionally, the average
interest rate for 1994  approximated 7.9% compared to 7% for 1993. The higher
levels of borrowings resulted from seasonal needs, business acquisitions and
business expansion.

     Consolidated  depreciation and amortization expense was approximately
$1.4 million  for the year ended December 31, 1994, compared to $1.3 million
for the year  ended December 31, 1993, an increase of 8% or approximately
$100,000.  The increase in depreciation and amortization expense in 1994 was
primarily  due to the  inclusion of a full year of expense in 1994 for
acquisitions made  in the children's  literature  business segment in 1993,
which increased depreciable assets.  The increase is due also to the addition
of depreciable and amortizable assets  associated  with  the  1994  business
acquisitions  in the children's literature business segment.

     The benefit provision for income taxes is less than the statutory rates
due to  permanent differences between financial and tax reporting and the
change in state  and local tax rates somewhat offset by the exclusion of
losses of United Kingdom operations.

     The  loss  for  the year was attributable to a combination of
disappointing fourth quarter sales coupled with additional costs and expenses
incurred for the integration  of acquisitions, acceleration of the growth of
book clubs  and to further develop historical channels of distribution.

     Earnings (loss) per common and common equivalent share decreased to a
loss of  $0.12  in  1994 from earnings of $0.18 in 1993.  The decrease in  per
share amounts  was  attributable to a $1,482,952 decrease in earnings from
income of $1,010,520  and a 1,702,000 decrease in the weighted average common
and common equivalent  shares  used to compute per share amounts.  The
decrease  in common equivalent  shares  was  attributable to the  exclusion of
such common stock equivalents  when they are anti-dilutive and was somewhat
offset by additional shares issued in the August, 1994 stock offering.

Year  Ended  December 31, 1993, Compared to Year Ended December 31,  1992 (Ten
Months)

     Consolidated  revenues  for 1993 approximated  $76.6 million compared  to
approximately $44.5 million for 1992, an increase of 72% or approximately
$32.1 million.  The  Company's children's literature business  segment
accounted for approximately  $46.9  million  of 1993 revenues compared  to
approximately $26 million  for  1992,  an  increase  of 80% or approximately
$20.9 million.  The principal  reason  for the increase in revenues associated
with the Company's children's  literature business segment is that the 1993
consolidated financial statements include 12 months of operations of the
children's literature business segment  while  the 1992 consolidated financial
statements include approximately seven  and  one-half months of operations of
the children's literature business (from the May 20, 1992, acquisition date
through December 31, 1992). The Company estimates  that, if the 1992
consolidated financial statements had included all 12  months of operations of
the children's literature business (January through December 1992), revenues
attributable to children's literature for such 12-month period would have
approximated $45.5 million.

     International  revenues  in  U.S. dollars associated  with the children's
literature business segment were approximately $15.6 million in 1993 compared
to approximately  $11  million for 1992, an increase of 42% or approximately
$4.6 million. Again, the principal reason for the increase was that 1993
included 12 months,  while  1992  included approximately seven and a  half
months,  of the children's literature business segment. The Company estimates
that, if the 1992 financial statements had included 12 months of international
operations for the children's   literature  business  segment  (January
through December 1992), international revenues attributable to children's
literature operations for such 12-month  period  would  have  approximated
$17.2 million.  In local currency, international revenues grew by 1.7%, but
decreased by 9.9% in U.S.  dollars for 1993, when 1993 is compared to the
aforementioned 12-month period for 1992, as a result of currency fluctuation.

     The  Company's incentive/recognition awards business segment accounted
for approximately  $29.7  million of 1993 revenues compared to approximately
$18.5 million of 1992 revenues, an increase of 61% or approximately $11.2
million.  The increase  in  revenues  was  partially attributable  to  the
1993 consolidated financial    statements   including   12   months   of
operations of the incentive/recognition awards business segment as compared to
the 1992 financial statements including only 10 months. During 1992, the
Company changed its fiscal year  end  to  December  31 with the result that
fiscal 1992 included  only 10 months.  The Company also sold more products and
services in 1993.  Additionally, during  1993,  the  Company expanded its
customer base  and recognition awards business  segment through a marketing
alliance with L. G. Balfour Company, Inc. (a  manufacturer  of  emblematic
jewelry).  The  Company estimates  that this strategic  alliance resulted in
approximately $7.1 million of additional sales.  The  Company  estimates that,
if the 1992 consolidated financial statements had included  12  months of
operations of the incentive/recognition awards business segment  (January
through  December,  1992),  revenues attributable to the incentive/recognition
awards business segment for such  12-month period would have  approximated
$22.6 million. The majority of revenues generated by the incentive/recognition
awards business segment are from the  sale of products.  Revenues from
services are insignificant.

     The  Company estimates that, if the 1992 consolidated financial
statements had included all 12 months of both business segments, revenues for
the 12 months of operations would have approximated $68.1 million.

     Consolidated  cost of goods sold was approximately $46.3 million  for
1993 compared  to  approximately  $26.4 million for  1992,  an increase  of
75% or approximately  $19.9  million.  The  Company's  children's literature
business segment  accounted for approximately $27.1 million of costs of goods
sold for 1993 as compared to approximately $15.5 million for 1992, an increase
of 75% or approximately  $11.6  million. The principal reason for  the
approximate $11.6 million  increase in cost of goods sold is that the 1993
consolidated financial statements reflect 12 months of operations of the
children's literature business segment  as  compared to approximately seven
and a half months for  1992.  As a percentage of revenues, cost of goods sold
improved 1.6% to 57.9% in  1993 from 59.5%  in  1992.  Better  margins
accounted  for  approximately .6%  of this improvement. The remaining 1% of
this improvement is attributable to  the fact that the 10 months in fiscal
1992 were not representative of a full 12 months of product  sales  because of
the seasonal nature of  the children's literature segment business cycle.

     The  Company's incentive/recognition awards business segment accounted
for approximately  $19.2  million  of  cost of  goods  sold  for 1993 compared
to approximately  $10.9 million for 1992, an increase of 76% or approximately
$8.3 million.  The  increase in cost of goods sold is partially attributable
to the 1993 consolidated financial statements reflecting 12 months of
operations of the Company's incentive/recognition awards business segment as
compared to the 1992 consolidated  financial statements reflecting 10 months
of operations  and the Company  selling  more products and services during
1993.  As  a percentage of revenues,  cost  of goods sold increased 5.4%, to
64.7% in 1993 from  59.3% in 1992. The 5.4% increase in cost of goods sold is
principally attributable to the lower  margins  associated  with the
approximately $7.1  million of additional direct  and  indirect  sales
generated as a result  of expansion through  the previously mentioned
marketing alliance, slightly offset by improved margins on the  Company's
historical and existing business base. The alliance,  which the Company
believes allows it to better penetrate the service awards market, gave
the  Company  access to numerous accounts to which the Company believes  it
can cross-sell its other awards programs.

     Consolidated selling, general, and administrative expense was
approximately $26.1  million  in  1993 compared to approximately $16.0 million
in  1992, an increase  of  63%  or  approximately $10.1 million. The  increase
is partially attributable to the 1993 consolidated financial statements
reflecting 12 months of  operations and selling, general, and administrative
expenses as compared to 10  months  in  the  1992 consolidated financial
statements.  Additionally, the Company's  children's  literature business
segment  is  reflected in  the 1993 consolidated  financial  statements for 12
months as compared  to approximately seven  and  a  half  months  for  1992
and  the  operations  of the Company's incentive/recognition  awards  business
segment  is  reflected in   the 1993 consolidated  financial statements for 12
months as compared to 10  months for 1992.   Selling,  general,  and
administrative  expense associated  with the Company's children's literature
business segment was approximately $16.8 million in  1993 compared to
approximately $9.1 million in 1992, an increase of  85% or approximately  $7.7
million.  In addition to the  1993 consolidated financial statements
containing  12  months  of  operations  as  compared to  the 1992 consolidated
financial  statements  containing  seven  and  a half  months of operations of
the children's literature business segment which resulted  in an approximate
$6.5  million  increase  in  selling,  general  and administrative expenses,
the 1993 consolidated financial statements reflect approximatley $1.2 million
of  additional selling and general expense for sales promotion, selling, and
marketing expenses associated with the expansion and development of product
lines,  all relating to a concerted effort by the Company to increase its
market share.

     Selling,  general, and administrative expense associated with the
Company's incentive/recognition awards business segment was approximately $8.2
million in 1993  compared  to  approximately $6.3 million in 1992, an increase
of  30% or approximately  $1.9  million.  In  addition to  1993  containing 12
months of operations  as  compared  to  1992 containing  10  months  of
operations which accounted   for   approximately  $1.1.  million   of   the
increase   in   the incentive/recognition   awards   business   segment,
selling, general,   and administrative  expense also increased approximately
$800,000  as a  result of increased  expenses  associated with the previously
mentioned expansion.  Such increase  in  expense principally consisted of
additional sales commissions and the costs of additional sales support,
administrative personnel, and warehousing personnel.  As  a  percentage of
revenues from the incentive/recognition awards business  segment, sales,
selling, general, and administrative expense decreased from 33.87% of revenues
in 1992 to 27.70% in 1993.

      Consolidated   general,   corporate  and  administrative expenses   were
approximately $1.1 million in 1993 compared to approximately $657,000  in
1992, an  increase of 63% or approximately $416,000. In addition to 1993
containing 12 months  of  operations as compared to 10 months for 1992, the
additional costs include  the cost of additional personnel, additional
professional fees,  and a general increase in the costs associated with a much
larger business enterprise.

     Consolidated  interest  expense  was approximately  $1.3 million  in 1993
compared  to  $864,000 in 1992, an increase of 48% or $417,000.  In  addition
to 1993 containing 12 months of operations as compared to 1992 containing 10
months of the operations of the Company's incentive/recognition awards business
segment and  seven  and  a  half  months of the operations of the Company's
children's literature business segment, the 1993 financial statements reflect
higher levels of borrowings by both business segments (the average outstanding
debt by quarter in  1993  approximated $20 million compared to $17 million in
1992) at slightly lower  interest  rates. The higher levels of borrowings
resulted from seasonal needs and business expansion.

     Consolidated  depreciation and amortization expense was approximately
$1.3 million in 1993 compared to $850,000 in 1992, an increase of 54% or
$459,000.  In addition  to  1993  containing  12  months of operations  as
compared  to 1992 containing  10  months  of the operations of the Company's
incentive/recognition awards  business  segment and seven and a half months of
the operations  of the Company's   children's  literature  business  segment,
the  1993 consolidated financial  statements  reflect additional depreciation
and amortization expense associated with children's literature business
segment fixed asset additions of $651,000 and incentive/recognition awards
business segment fixed asset additions of $814,000, as well as the
amortization of $2 million of costs in excess of net assets  acquired
associated  with the previously mentioned School  Book Fairs purchase  price
allocation. Children's literature asset additions principally related  to
computer equipment and the acquisition of several small operations involved in
the  distribution  and publishing of  children's literature.  The
incentive/recognition  awards asset additions related  to additional equipment
required  in connection with the previously mentioned customer base and
product line expansion.

     Consolidated income before income taxes was approximately $1.6  millionin
1993  compared  to  $298,000 in 1992, an increase of 436% or approximately
$1.3 million.

     The income tax expense provision increased approximately $1.3 million to
a $568,000 tax expense provision in 1993 as compared to a $699,900 tax benefit
in 1992.  The  1992  benefit included a $812,400 tax benefit attributable  to
the Company's  reassessment pursuant to SFAS No. 109 of the future
realizability of deferred tax assets.

     Net income (after provision for income taxes) remained constant during
1993 and 1992 at approximately $1 million.

     Earnings per common and common equivalent share decreased to $0.18 in
1993 from  $0.19  in  1992.   The  decrease  in  per  share  amount was
principally attributable to 211,000 additional weighted average common and
common equivalent shares outstanding during 1993.

Liquidity and Capital Resources

     The  Company's  primary sources of liquidity have been cash generated
from operating activities from both of its business segments, amounts available
under its  existing credit facilities, and proceeds from the public offering of
Common Shares  during  the third quarter of 1994. The Company's primary uses
of funds consist of financing inventory and receivables for both business
segments, with the making of acquisitions a secondary use.


     The  following  table presents a historical summary of the Company's cash
flows (in thousands):

                                   -----------------------------------------
                                   Twelve Months Twelve Months    Ten Months
                                           Ended         Ended         Ended
                                     December 31,  December 31,  December 31,
                                            1994          1993          1992
                                     -----------   -----------   -----------

Cash used in operating activities       $ (6,737)     $ (4,305)     $ (5,803)
Capital expenditures                        (854)       (1,363)         (385)
Net borrowings on debt obligations         3,336         3,554        12,960
Payment for Company acquisitions          (2,720)         (558)       (6,308)
Proceeds from issuance of Common Shares    7,206         2,140             -
Other                                        141             2           187
                                     -----------   -----------   -----------
Increase(decrease) in cash              $    372      $   (530)     $    651
                                     -----------   -----------   -----------


     The Company has a $25 million revolving credit facility which consists of
the following: a $6 million short-term credit line for use in the
incentive/recognition awards business (the "CA Short Line"), a $7 million
short-term credit loan for use in the children's literature business (the
"School Book Fairs Line"). a $9.5 million line for acquisitions and for
working capital(the "Acquisition Line") and a $2.5 million short term note
obtained in July 1994 for use in funding an acquisition (the "Time Credit").
The CA Short Line and School Book Fairs Line are due in full on June 1, 1995,
subject to annual renewal.  The Time  Credit is due in full on June 30, 1995
and the Acquisition Line is due on June  1, 1996.  Additionally, the Company
has a $2.7 million credit facility in the  United  Kingdom for use in its
children's literature business.  The United Kingdom facility is payable on
demand.

     The  Company anticipates that operating cash flows during the  next
twelve months,  coupled  with the renewal or extension of short-term credit
facilities will  cover operating expenditures and meet the current maturities
on long-term obligations.   The  Company has no reason to believe existing
short-term credit facilities will not be renewed or extended.  The Company
does not anticipate any material  expenditures for property, plant and
equipment during the next twelve months.   Should  the  Internal  Revenue
Service  prevail  in  a potential tax assessment, it would place additional
demands on the Company's cash and lines of credit.

Seasonality

      Both  the  children's  literature  and  the incentive/recognition awards
businesses  are extremely seasonal.  The majority of the Company's  school
book fairs  are held during the school year.  As a result, most of the income
of SBF is  generated between the months of September and May.  Approximately
45% of the revenues  of  CAS  and  all of its profits are recorded  during the
months of November   through  January.   Working  capital  requirements,
inventory, and receivables  are  at their peak levels at that time and the
Company experiences negative cash flow in the other months.

Inflation

     Although  the  Company cannot determine the precise effects of inflation,
inflation  has an influence on the cost of the Company's products and
services, supplies, salaries, and benefits. The Company attempts to minimize
or offset the effects  of inflation through increased sales volumes and sales
prices, improved productivity,  alternative sourcing of products and supplies,
and reduction of other  costs. The Company generally has been able to offset
the impact of price increases  from  suppliers by increases in the selling
prices of the Company's products and services.

ITEM 8.   FINANCIAL STATEMENT AND SUPPLEMENTARY DATA

    The response to this item is submitted in a separate section of this
report.

ITEM   9.    CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE

     Previously  reported  in Form 8-K dated November 2,  1994 and  Form 8-K/A
relating thereto.

                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

Directors and Executive Officers

     The following table sets forth certain information concerning the
directors and executive officers of the Company.

                                                               Director or
                                                               Executive
       Name         Age               Position (1)             Officer Since

S. Robert Davis     56   Chairman of the Board
                         Assistant Secretary, and Director        1990

Richard A. Stimmel  56   President, Treasurer and Director;
                         President of School Book Fairs, Inc.     1981

Charles R. Davis (2)33   Executive Vice President, Secretary,
                         and Director; President of Clyde A.      1983
                         Short Company, Inc.

John C. Sontheimer  47   Senior Vice President; Executive  Vice
                         President and General Manager of         1992
                         School Book Fairs, Inc.

Randall J. Asmo     30   Vice President                           1992

Richard B. Erven    47   Managing Director of School Book         1992
                         Fairs, Limited

Juan F. Sotos, M.D. 67   Director                                 1992

Robert J. Tierney   47   Director                                 1992

(1)  All  positions  are  those  held  with the  Company,  except as otherwise
indicated.

(2) S. Robert Davis is the father of Charles R. Davis.

Executive  officers are elected by the Board of Directors and serve until
their successors are duly elected and qualify, subject to earlier removal by
the Board of  Directors.   Directors are elected at the annual meeting of
shareholders to serve  for  one year and until their respective successors are
duly elected and qualify,  or  until  their earlier resignation, removal from
office,  or death.  The  remaining directors may fill any vacancy in the Board
of Directors  for an unexpired term.

Business Experience of Directors and Executive Officers

     S.  Robert Davis was elected a director and Chairman of the Board in
March, 1990,  and Assistant Secretary in May, 1992.  Prior to his election to
the Board of  Directors,  he served as Assistant to the President from
January,  1988, to March, 1990, on a part-time basis. Additionally, during the
past five years, Mr. Davis  has  operated several private businesses involving
the developing, sale and/or leasing of real estate but devotes substantially
all of his business time to the Company.

     Richard  A.  Stimmel joined the Company as its Secretary and a director
in 1981. In September, 1983, he was elected Chairman of the Board and he served
in that  capacity  through March, 1990. In September, 1989, Mr.  Stimmel  was
also elected Treasurer of the Company. In March, 1990, he resigned as Chairman
of the Board, and in June, 1990, he was elected as President. In May, 1992, Mr.
Stimmel was  elected President of School Book Fairs, Inc., a subsidiary of the
Company.  Additionally,  during  the  past five years, Mr. Stimmel  has
operated several private businesses involving the developing, sale and/or
leasing of real estate but devotes substantially all of his business time to
the Company.

     Charles R. Davis became a director of the Company in December, 1983. He
was elected as Vice President of the Company in April, 1986, and served as
Secretary and Assistant Treasurer of the Company from January, 1984, until
April, 1986.  In September,  1989, Mr. Davis was again elected Secretary of
the Company  and, in July,  1991,  he  was  elected  Executive Vice  President
of the Company.  In September,  1992,  Mr. Davis was elected President of
Clyde  A.  Short Company, Inc., a subsidiary of the Company. Additionally,
during the past five years, Mr. Davis  has  operated several private
businesses involving the developing, sale and/or leasing of real estate but
devotes substantially all of his business time to the Company.

     John C. Sontheimer was elected Senior Vice President in February, 1993,
and has  served  as the Executive Vice President and General Manager of School
Book Fairs  since May, 1992. Prior to the Company's acquisition of School Book
Fairs in  May,  1992,  Mr.  Sontheimer  served as its Vice  President -
Finance  and Operations from January, 1985, through August, 1989, and as its
Chief Financial Officer from June, 1991, through May, 1992. From September,
1990, through June, 1991,  Mr. Sontheimer served as Senior Vice President of
the Lodge Keeper Group, a hospitality business which filed for federal
bankruptcy protection in 1991.

    Randall J. Asmo was elected Vice President in September, 1992. Prior to
that time,  he served as Assistant to the President from February, 1990 to
September, 1992.  Additionally, since October, 1987, Mr. Asmo has served as
Vice President of  Mid-States  Development Corp., a privately-held real estate
development and leasing company, as Vice President of American Home Building
Corp., a privately-held  real  estate  development company, and an officer of
several  other small business enterprises.

    Richard B. Erven has served as Managing Director of School Book Fairs,
Ltd., a  wholly-owned subsidiary of the Company, since September, 1986.  Mr.
Erven has also  served  as Chairman and Managing Director of Nervends, Ltd., a
publishing consultant, since September, 1986.

     Juan  F.  Sotos, M.D. was elected as a director on December 22,  1992.
Dr. Sotos has been a Professor of Pediatrics at The Ohio State University
College of Medicine since 1962 and also serves as Chief of Endocrinology and
Metabolism at Children's Hospital in Columbus, Ohio.

    Robert J. Tierney was elected as a director on October 21, 1992. Dr.
Tierney currently  serves  as  the  Acting Chairperson  of  the  Ohio State
University Department  of  Education Theory and Practice. Dr. Tierney  is also
active in education  research and has served as a Professor at The Ohio State
University since 1984.

     Section  16(a)  of  the Securities Exchange Act of 1934 requires
executive officers  and directors, and persons who beneficially own more than
10%  of the Company's  Common  Stock, to file initial reports of ownership and
reports of changes in ownership with the Securities and Exchange Commission
("SEC") and the National  Association of Securities Dealers, Inc.  Executive
officers, directors and  greater  than  10%  beneficial owners are required by
SEC regulations to furnish the Company with copies of all Section 16(a) forms
they file.

     During  1992  and  1993,  the Company granted  stock options to  John  C.
Sontheimer,  Richard  B.  Erven, and Randall J. Asmo who  are officers  of the
Company  and  with  respect to which reports required under Section  16(a)
were delinquent  or  omitted.   The total options granted aggregated 195,750
shares including  the grant of options to purchase 27,000 shares pursuant to
the 1993 Incentive  Stock  Option Plan.  Additionally, Mr. John C.  Sontheimer
purchased approximately 116 common shares pursuant to the employee stock
purchase plan.

    Other than the foregoing, and based solely on a review of the copies of
such forms furnished to the Company and written copies of such forms furnished
to the Company  and written representations from the executive officers and
directors, the  Company  believes that all Section 16(a) filing requirements
applicable to its  executive officers, directors, and greater than 10%
beneficial owners were complied with.

ITEM 11.  EXECUTIVE COMPENSATION

     Each director who is not an officer of the Company receives a fee of
$1,100 for  attendance  at  each Board meeting, a fee of $550 for attendance
at each telephonic Board meeting, and a fee of $500 for attendance at each
meeting of a Board committee of which he is a member. Directors who are also
officers of the Company receive no additional compensation for their services
as directors.

     The following table shows, for the fiscal years ended December 31, 1994
and 1993  and the 10 months ended December 31, 1992, the cash compensation
paid by the Company and its subsidiaries, as well as certain other
compensation paid or accrued  for those years, to the Company's President and
each of its four other most  highly  paid  executive officers (the "Named
Executive Officers")  in the principal capacity in which they served:

                           Summary Compensation Table

                                                     Annual          Long-term
                                               Compensation       Compensation

Name and                                       Other Annual  Number of Options
Principal Position    Year     Salary   Bonus  Compensation         Awarded(1)

S. Robert Davis,    12/31/94  $185,000   $0          $0                   0
Chairman            12/31/93  $185,000   $0          $0                   0
                    12/31/92  $142,762   $0          $0              43,750

Richard A. Stimmel, 12/31/94  $160,000   $0          $0                   0
President           12/31/93  $160,000   $0          $0                   0
                    12/31/92  $121,539   $0          $0              43,750

Charles R. Davis,   12/31/94  $140,000   $0          $0                   0
Executive Vice      12/31/93  $140,000   $0          $0                   0
President           12/31/92  $108,846   $0          $0              43,750

John C. Sontheimer, 12/31/94  $150,000   $0       $2,271(3)               0
Senior Vice         12/31/93  $150,000   $0       $4,990(3)          12,000
President (2)       12/31/92  $ 93,750   $0       $2,557(3)         125,000

Richard B. Erven,   12/31/94  $166,378   $0       $5,787(5)               0
Managing Director of12/31/93  $136,963 $22,575    $4,810(5)          36,250
School  Book Fairs, 12/31/92  $ 96,739 $26,550    $4,715(5)               0
Ltd (4)

(I)  Stock options previously granted to the Named Executive Officers, bytheir
terms, automatically adjust to reflect certain changes in the outstanding
Common Shares of the Company, including stock dividends.

(2) Mr. Sontheimer did not render services to the Company prior to May 20,
1992, the date upon which the Company acquired SBF. The compensation payments
for 1992 to  Mr.  Sontheimer reflect the period from May 20, 1992, through
December 31, 1992.

(3)  Represents,  for  the  years  ended December  31,  1994, 1993,  and 1992,
contributions  to  Mr.  Sontheimer's 401(k) retirement plan  in the  amount of
$2,082,  $4,510 and $2,250, respectively, and life insurance premiums  paid
for the  benefit  of  Mr.  Sontheimer  in  the  amounts  of  $189, $480  and
$307, respectively. Two hundred thousand dollars in term life insurance is
provided to Mr. Sontheimer as part of the health insurance plan provided to
employees of SBF generally.

(4)  Mr. Erven did not render services to the Company prior to May 20, 1992,
the date  upon  which the Company acquired School Book Fairs. The amounts shown
for Mr.  Erven  represent the estimated U.S. dollar equivalent of salary  and
bonus paid  or  accrued  in  Pounds Sterling per U.S. Dollar, based upon  a
weighted average of $1.542, $1.505 and $1.77 for each Pound Sterling for the
years ended December   31,  1994,  1993  and  the  ten  months  ended December
31, 1992, respectively. Conversion fluctuations during the period from May,
1992, through December  31, 1994, ranged from 1.839 to 1.478 Pounds Sterling
per U.S.  Dollar.  The  bonus  amount paid to Mr. Erven represents a bonus
arrangement established for  Mr. Erven prior to the Company's acquisition of
School Book Fairs, but paid subsequent to such acquisition.

(5)  Represents  the  estimated U.S. Dollar equivalent (based upon  a weighted
average of $1.542, $1.505 and $1.77 for each Pound Sterling for the years
ended December  31,  1994  and  1993,  and the ten months  ended December  31,
1992, respectively)  of  contributions  to  an annuity  insurance retirement
product purchased  for  the benefit of Mr. Erven prior to the Company's
acquisition of School Book Fairs, the cost of a Company-provided health club
membership and the estimated value of the personal use of a Company-provided
automobile.

Option Holdings

    None of the Named Executive Officers exercised options during the year
ended December  31, 1994. The following table sets forth information with
respect to unexercised options held by such officers as of the end of the year:

                             Year End Option Values

                    Number of Unexercised    Value of Unexercised In-the-Money
                     Options at Year End           Options at Year End (1)
                    --------------------------  -----------------------------
Name                Exercisable  Unexercisable  Exercisable  Unexercisable
                    -----------  -------------  -----------  -------------
Richard A. Stimmel  733,307            -        $2,595,444        -
S. Robert Davis     577,057            -         1,995,757        -
Charles R. Davis    581,168            -         2,032,258        -
John C. Sontheimer  127,400          9,600         106,250       $0
Richard B. Erven     32,250          4,000               0        0


(1)  The  value  of unexercised in-the-money options at year end represents
the difference  between  the fair market value of the Common Shares underlying
the options on December 31, 1994, and the exercise price of the options.

     On  June 11, 1991, prior to the Company's acquisition of School Book
Fairs, John  C.  Sontheimer entered into an Executive Employment Agreement with
School Book Fairs.  The agreement was for a term of two years and provided for
a salary of  $125,000  per  year,  subject  to adjustment  based  upon Mr.
Sontheimer's performance  or  other business reasons.  The agreement provided
Mr.  Sontheimer one year's severance pay if Mr. Sontheimer was not offered
continued employment, pursuant to his agreement, following a change in
ownership of School Book Fairs.  Mr.  Sontheimer's  agreement  was amended on
June  11,  1991, to provide  Mr. Sontheimer one year's severance pay in the
event the agreement was terminated by School  Book Fairs without cause.  On
May 19, 1992, the Company acquired all of the  outstanding  stock  of School
Book Fairs.  On June 19, 1992, the  Company offered  Mr.  Sontheimer continued
employment under the terms of his agreement, through June 11, 1994, at a
salary of $150,000 per year.

     On  July  23, 1987, Richard B. Erven entered into a Service Agreement
with School  Book  Fairs, Ltd., a United Kingdom corporation with School Book
Fairs.  The agreement was for an undetermined period, terminable upon six
months notice, and  provided for a salary of  52,500 Pounds Sterling per year,
which increased at  a  rate at least equal to the rate of inflation.  Mr.
Erven's agreement also provided  for  discretionary bonus payments and salary
increases, from  time to time.  Mr. Erven's agreement does not contain a
change-in-control provision.

Compensation Committee Interlocks and Insider Participation

     In  March,  1993, the Board of Directors of the Company appointed  Juan
F. Sotos,  M.D.  and  Robert  J.  Tierney to serve as  the Executive
Compensation Committee. Neither Dr. Tierney nor Dr. Sotos serve or have served
as an employee of  the  Company or any of its subsidiaries.  In May 1994, the
Company appointed Richard  A.  Stimmel,  the  Company's  President,  to  serve
on the Executive Compensation Committee along with Drs. Tierney and Sotos.
None of such persons serves on the Board of Directors of any other public
company.


ITEM 12.SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    The following table sets forth certain information as of March 7, 1995,
with respect  to the beneficial ownership of shares of the Company's common
stock by each  person known to the Company to be the beneficial owner of more
than 5% of the  Company's outstanding common stock, by each director, by the
President and each of the Company's four other most highly paid executive
officers serving as of December 31, 1994, and by all directors and executive
officers of the Company as a group:

                                    Amount and Nature
                                      of Beneficial          Percent
Name and Address                       Ownership(1)         of Class(2)

S. Robert Davis                       1,271,572 (3)           23.70%
801 94th Avenue North
St. Petersburg, Florida 33702

Richard A. Stimmel                      870,736 (4)           15.77%
801 94th Avenue North
St. Petersburg, Florida 33701

Charles R. Davis                        672,351 (5)           12.52%
801 94th Avenue North
St. Petersburg, Florida 33702

American Home Building Corporation      164,062 (6)            3.43%
5720 Avery Road
Amlin, OH 43002

First Union National Bank of Florida    250,000 (7)            4.96%
100 South Ashley Drive
Tampa, Florida 33602

Richard B. Erven                         76,000                1.58%
5 Air Speed Road
Priory Industrial Park
Christchurch, Dorset BH23 4HD

John C. Sontheimer                      127,516 (8)            2.59%
801 94th Avenue North
St. Petersburg, Florida 33702

Juan F. Sotos, M.D.                      57,812                1.21%
4400 Squirrel Bend
Columbus, Ohio 43220

Robert J. Tierney                         2,760                0.06%
4805 Olentengy Blvd.
Columbus, OH 43214

Carret and  Company, Inc.               423,500                8.84%
560 Lexington Ave.
New York, NY 10022

All executive officers and directors
 as a group (8 persons)               3,280,434 (9)           47.75%

(1)  Represents sole voting and investment power unless otherwise indicated.

(2)   Based on 4,789,208 shares of common stock outstanding as of March 7,
1995, plus,  as to each person listed, . that portion of the 2,828,333 unissued
shares of  common  stock  subject  to outstanding options and  warrants which
may be exercised  by  such  person, and as to all officers and directors as  a
group, unissued  shares of common stock as to which the members of such group
have the right to acquire beneficial ownership upon the exercise of stock
options.

(3)  Includes  6,000  shares owned by Mr. Davis' wife  as  to which  Mr.
Davis disclaims beneficial ownership and includes 577,057 unissued Common
Shares as to which  Mr. Davis has the right to acquire beneficial ownership
upon the exercise of  stock options within the next 60 days. Does not include
Common Shares owned by  American Home Building Corporation as to which Mr.
Davis could be deemed to have beneficial ownership.

(4)  Includes 1,952 shares held jointly by Mr. Stimmel and his wife, as to
which Mr.  Stimmel exercises shared voting and investment power, and 733,307
unissued Common  Shares  as  to  which Mr. Stimmel has the right  to acquire
beneficial ownership upon the exercise of stock options within the next 60
days.  Does not include  Common Shares owned by American Home Building
Corporation as  to which Mr. Stimmel could be deemed to have beneficial
ownership.

(5)  Includes 781 shares owned by Mr. Davis' wife and 3,874 shares owned by
Mr. Davis'  children  as  to  which  Mr. Davis disclaims  beneficial ownership
and includes  581,168 unissued Common Shares as to which Mr. Davis has the
right to acquire beneficial ownership upon the exercise of stock options
within the next 60  days.  Does  not  include  Common Shares owned  by
American Home Building Corporation as to which Mr. Davis could be deemed to
have beneficial ownership.

(6) American Home Building Corporation is a private corporation owned equally
by S.  Robert Davis, Charles R. Davis, and Richard A. Stimmel.  Therefore,
54,687 of the  164,062 Common Shares owned by American Home Building
Corporation could be attributed to each of Messrs. Davis, Davis, and Stimmel.
Accordingly, S.  Robert Davis  could  be  deemed  the  beneficial  owner  of
1,326,259 Common Shares, constituting  24.71%  of  the  class; Charles  R.
Davis  could be  deemed the beneficial owner of 727,038 Common Shares,
constituting 13.54% of the class; and Richard  A.  Stimmel  could be deemed
the beneficial  owner  of 925,423 Common Shares, constituting 16.76% of the
class.

(7)   On May 19, 1992, the Company granted warrants to First Union National
Bank of  Florida  as  part of a debt restructure in furtherance of the
purchase  of School Book Fairs and its affiliated entities.

(8)  Includes 127,400 unissued Common Shares as to which Mr.  Sontheimer has
the right  to acquire beneficial ownership upon the exercise of stock options
within the next 60 days.

(9) The number of shares of common stock beneficially owned by all  officers
and directors  as a group includes 2,081,307 unissued shares of common stock
as to which  they have the right to acquire beneficial ownership upon the
exercise of stock options within the next 60 days, 1,952 shares of common
stock held jointly by Mr. Stimmel and Mr. Stimmel's wife, 4,655 shares of
common stock owned by Mr. Charles  Davis' wife and children as to which Mr.
Davis disclaims any beneficial ownership, and 6,000 shares of common stock
owned by Mrs. S.  Robert Davis as to which  Mr. Davis disclaims any beneficial
ownership.  This number also includes 7,500  shares  owned  and 30,125
unissued shares of common  stock as  to which Randall  J. Asmo, an officer of
the Company, has the right to acquire beneficial ownership upon exercise of
stock options within the next 60 days; 57,812 shares owned  by Dr. Juan Sotos,
a Director of the Company;  2,760 shares owned by Dr. Tierney,  a  Director of
the Company; 164,062 shares of common stock  held by American  Home Building
Corporation, to which Messrs. Davis, Davis, and Stimmel could  be  deemed  to
have beneficial ownership; 116 shares owned and  127,400 unissued  shares of
common stock as to  which John C. Sontheimer, an officer of the  Company,  has
the right to acquire beneficial ownership upon  exercise of stock  options
within  the next 60 days; and 43,750  shares owned  and 32,250 unissued shares
of common stock as to which Richard B. Erven, a "named executive officer", has
the right to acquire beneficial ownership upon the  exercise of stock options
within the next 60 days.

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     None.

     PART IV


ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULE, AND REPORTS ON FORM 8-K

(a)  1.  Financial Statements:

             Incorporated  by  reference  to List of  Financial Statements and
     Financial Statement Schedules following "Signatures."

     2.   Financial Statement Schedules:

            Incorporated  by  reference  to List  of  Financial Statements and
     Financial Statement Schedules following "Signatures."

     3.  Exhibits:

               Incorporated by reference to Exhibit Index immediately
     following Financial Statement Schedules.

(b)   Reports  on  Form  8-K filed by the Registrant during  the quarter ended
December 31, 1994.

                                   SIGNATURES


      Pursuant to the requirements of Section 13 or 15(d) of the Securities
and Exchange Act of 1934, the Registrant has duly caused this Report to be
signed on its behalf by the undersigned, thereunto duly authorized.

                                   PAGES, INC.
                                   (Registrant)

Dated: February 22, 1996      By: /s/Richard A. Stimmel
       ------------------         ---------------------
                                  Richard A. Stimmel
                                  Principal Accounting and
                                  Financial Officer


      Pursuant to the requirements of the Securities Exchange Act of 1934,
this Report  has  been  signed  below  by the following  persons  on behalf of
the Registrant and in the capacities and on the date indicated.


Dated: February 22, 1996      By: /s/S. Robert Davis
       ------------------         ---------------------
                                  S. Robert Davis
                                  Chairman of the Board and
                                  Director


Dated: February 22, 1996      By: /s/Richard A. Stimmel
       ------------------         ---------------------
                                  Richard A. Stimmel
                                  President, Treasurer, and
                                  Director


Dated: February 22, 1996      By: /s/Charles R. Davis
       ------------------         ---------------------
                                  Charles R. Davis
                                  Executive Vice President
                                  and Director



     ANNUAL REPORT ON FORM 10-K/A

     YEAR ENDED DECEMBER 31, 1994

     PAGES, INC. AND SUBSIDIARIES

     ST. PETERSBURG, FLORIDA

     FORM 10-K/A--ITEM 8, ITEM 14(a)(1), (2) AND (d)

     LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULES

The  following consolidated financial statements of PAGES, Inc.  and
Subsidiaries are included in Item 8:

Independent Auditors' Report

     Deloitte & Touche LLP - for the year ended December 31, 1994.

     Hausser + Taylor and Arthur Andersen - for the year ended December 31,
     1993 and the ten months ended  December 31, 1992.

Consolidated statements of operations--
     Years  ended  December 31, 1994 and 1993 and ten months ended December
     31, 1992.

Consolidated balance sheets--
     December 31, 1994 and December 31, 1993

Consolidated statements of cash flows--
     Years  ended December 31, 1994 and 1993, and ten months ended December
     31, 1992.

Consolidated statements of stockholders' equity--
     Years  ended  December 31, 1994 and 1993 and ten months ended December
     31, 1992.

Notes to the consolidated financial statements--
     Years  ended  December 31, 1994 and 1993 and ten months ended December
     31, 1992.

The  following  consolidated financial statement schedule  of PAGES,  Inc.
and Subsidiaries is included in Item 14(d):

     Schedule II--Valuation and qualifying accounts

      All  other  schedules  for  which provision  is  made  in the applicable
accounting  regulations  of  the  Securities and  Exchange Commission  are not
required under the related instructions or are inapplicable, and therefore
have been omitted.




INDEPENDENT AUDITORS' REPORT



To the Board of Directors and Stockholders of
PAGES, Inc.
St. Petersburg, Florida

We have audited the accompanying consolidated balance sheet of PAGES, Inc. and
subsidiaries (the "Company") as of December 31, 1994, and the related
consolidated statements of operations, stockholders' equity, and cash flows for
the year then ended.  Our audit also included the information included in the
consolidated financial statement schedule listed in the index at Item 14(d) as
of and for the period ended December 31, 1994.  These consolidated financial
statements and  consolidated financial statement schedule are the responsibility
of the Company's management.  Our responsibility is to express an opinion on
these consolidated financial statements and consolidated financial statement
schedule based on our audit.  The Company's consolidated financial statements
and consolidated financial statement schedule for the year ended December 31,
1993 and the period May 20, 1992 through December 31, 1992 was audited by other
auditors whose reports thereon dated March 25, 1994 and March 23, 1994, with
respect to the December 31, 1993 financial statements and for the period May 20,
1992 through December 31, 1992, expressed unqualified opinions on those
statements.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of the Company as of December 31,
1994, and the results of its operations and its cash flows for the year then
ended in conformity with generally accepted accounting principles.  Also, in our
opinion, the consolidated financial statement schedule as of and for the year
ended December 31, 1994, when considered in relation to the basic consolidated
financial statements taken as a whole, presents fairly, in all material
respects, the information set forth herein.

As discussed in Note 12 to the consolidated financial statements, the Company
has been informed by the Internal Revenue Service of proposed adjustments for
additional income taxes which exceed the Company's estimate.  During 1993, the
Company recorded a $2 million liability as its best estimate of amounts owed
relating to these proposed adjustments and intends to vigorously defend the
correctness of this amount.  However, the ultimate amount of this matter cannot
presently be determined.  Accordingly, no additional provision for income taxes
related to this matter has been recorded in the accompanying 1994 consolidated
financial statements.



/s/  Deloitte & Touche LLP
     ---------------------
     Tampa, Florida
     March 29, 1995






                        REPORT OF INDEPENDENT ACCOUNTANTS
                                        
                                        
Board of Directors and Shareholders
Pages, Inc.

     We have audited the accompanying consolidated balance sheets of Pages, Inc.
and Subsidiaries,  as of December 31, 1993, and the related consolidated
statements of operations, shareholders', equity and cash flows for the year
ended December 31, 1993 and the ten months ended December 31, 1992 and the
financial statement schedules as listed in Item 14 (a)(1) and (2) of this Form
10-K.  These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.  We did not audit the combined financial
statements of Great British Book Fairs, Inc. and School Book Fairs Limited,
wholly-owned subsidiaries, as of December 31, 1993, and for the year ended
December 31, 1993, and period May 20, 1992 through December 31, 1992, which
statements reflect total assets constituting 15.8% of the related consolidated
total and revenues of 15.6% and 19.3%, respectively, of the consolidated totals.
Those statements were audited by other auditors whose report has been furnished
to us, and our opinion, insofar as it relates to the amounts included for Great
British Book Fairs, Inc. and School Book Fairs Limited, is based solely on the
report of other auditors.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits and the report of  other auditors provide a
reasonable basis for our opinion.

     In our opinion, based on our audits and the report of other auditors, the
consolidated financial statements referred to above present fairly, in all
material respects, the financial position of Pages, Inc. and Subsidiaries as of
December 31, 1993, and the results of their operations and their cash flows for
year ended December 31, 1993 and the ten months ended December 31, 1992, in
conformity with generally accepted accounting principles.  In addition, the
financial statement schedules referred to above, when considered in relation to
the basic financial statements taken as a whole, present fairly the information
required to be included therein.


/s/ Hausser + Taylor
    ----------------
    HAUSSER + TAYLOR

    Columbus, Ohio
    March 25, 1994





Auditors' Report



To the Shareholders of Great British Book Fairs Inc. and School Book Fairs
Limited:

We have audited the accompanying combined balance sheets of Great British Book
Fairs Inc. and School Book Fairs Limited at 31 December 1993 and the related
combined statements of operations, owners' equity and cash flows for the year
ended 31 December 1993 and the period from 20 May 1992 to 31 December 1992.
These combined financial statements are the responsibility of the companies'
management.  Our responsibility is to express an opinion of these financial
statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement.  An audit includes examining on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.

We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Great British Book Fairs Inc.
and School Book Fairs Limited at 31 December 1993 and the results of their
operations and their cash flows for the year ended 31 December 1993 and the
period from 20 May 1992 to 31 December 1992 in conformity with generally
accepted accounting principles.


/s/ Arthur Andersen
    ---------------
    Arthur Andersen
    Chartered Accountants and Registered Auditors

    1 Surrey Street
    London
    WC2R 2PS

    23 March 1994



                      PAGES, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF OPERATIONS
             For the years ended December 31, 1994 and 1993 and
             the ten months ended December 31, 1992.

                                   -----------------------------------------
                                   Twelve Months Twelve Months    Ten Months
                                           Ended         Ended         Ended
                                     December 31,  December 31,  December 31,
                                            1994          1993          1992
                                     -----------   -----------   -----------

Revenues                             $79,068,129   $76,562,664   $44,506,901
                                     -----------   -----------   -----------
Costs and Expenses:
 Cost of goods sold                   46,846,997    46,335,950    26,442,661
 Selling, general and administrative  29,805,357    26,062,298    15,967,028
 Interest                              1,704,897     1,280,761       864,027
 Depreciation and amortization         1,421,814     1,309,458       850,452
 Foreign exchange                        (69,804)       (4,323)       84,830
                                     -----------   -----------   -----------
                                      79,709,261    74,984,144    44,208,998
                                     -----------   -----------   -----------


Income/(loss) before income taxes       (641,132)    1,578,520       297,903

(Provision) benefit for income taxes     168,700      (568,000)      699,900
                                     -----------   -----------   -----------

NET INCOME/(LOSS)                    $  (472,432)  $ 1,010,520     $ 997,803
                                     -----------   -----------   -----------

Income/(loss) per common share       $     (0.12)       $ 0.18        $ 0.19
                                     -----------   -----------   -----------

Weighted average common and
  common equivalent shares             4,055,000     5,757,000     5,546,000
                                     -----------   -----------   -----------


                     The accompanying notes are an integral
              part of the consolidated financial statements



                     PAGES, INC. AND SUBSIDIARIES
                     CONSOLIDATED BALANCE SHEETS
                      December 31, 1994 and 1993


             ASSETS                                     1994           1993
                                                  -----------   -----------

Current Assets:
   Cash                                             $ 671,602     $ 299,717
   Accounts receivable, net of allowance for
    doubtful accounts of $168,000 and $45,028,
    respectively                                   13,965,086    11,376,688
   Inventory                                       33,014,774    24,918,624
   Prepaid expenses                                 3,394,212     2,260,848
   Deferred income taxes                            1,966,200     1,782,700
                                                  -----------   -----------
            Total current assets                   53,011,874    40,638,577

Property and equipment:
   Buildings                                        3,313,721     3,320,093
   Equipment                                        5,696,782     4,780,560
                                                  -----------   -----------
                                                    9,010,503     8,100,653
   Less accumulated depreciation                   (3,014,424)   (1,765,395)
                                                  -----------   -----------
                                                    5,996,079     6,335,258
   Land                                               216,468       416,468
                                                  -----------   -----------
             Total property and equipment           6,212,547     6,751,726
                                                  -----------   -----------
Other assets:
   Assets held for disposition, net of allowance
    of $270,838 and $398,983, respectively          1,195,520     1,067,375
   Cost in excess of net assets acquired, net of
    accumulated amortization of  $312,345 and
    $189,147, respectively                          5,903,553     3,826,520
   Deferred income taxes                              153,200       156,000
   Other                                            1,257,872     1,320,513
                                                  -----------   -----------
                                                    8,510,145     6,370,480
                                                  -----------   -----------
TOTAL ASSETS                                      $67,734,566   $53,760,711







                The accompanying notes are an integral
            part of the consolidated financial statements


                     PAGES, INC. AND SUBSIDIARIES
                     CONSOLIDATED BALANCE SHEETS
                      December 31, 1994 and 1993

   LIABILITIES AND STOCKHOLDERS' EQUITY                  1994          1993

                                                  -----------   -----------

Current Liabilities:
  Accounts payable                                $10,887,683   $ 9,621,735
  Short-term debt obligations                      16,090,039     8,398,847
  Accrued liabilities                               2,678,058     3,130,218
  Accrued tax liabilities                           3,248,821     3,142,742
  Deferred revenue                                  6,139,486     3,470,696
  Current maturities on long-term debt
   obligations                                        144,035     2,767,233
  Current maturities on capitalized lease
   obligations                                         26,468        52,611
                                                  -----------   -----------

     Total current liabilities                     39,214,590    30,584,082
                                                  -----------   -----------

Long-term obligations                               8,927,312    10,362,317
                                                  -----------   -----------
  Committments and contingencies

Stockholders' Equity:
  Preferred shares: $.01 par value; authorized
    300,000 shares; none issued and outstanding
  Common shares: $.01 par value; authorized
    20,000,000 shares; issued 5,087,921
    shares and 3,829,546 shares, respectively          50,879        38,295
  Capital in excess of par value                   22,489,048    15,296,093
  Foreign currency translation, net of tax           (400,295)     (445,540)
  Accumulated deficit                              (2,305,845)   (1,833,413)
                                                  -----------   -----------
                                                   19,833,787    13,055,435

  Less 298,713 shares of common stock in
   treasury, at cost                                 (241,123)     (241,123)
                                                  -----------   -----------

    Total stockholders' equity                     19,592,664    12,814,312
                                                  -----------   -----------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY        $67,734,566   $53,760,711





                     The accompanying notes are an integral
            part of the consolidated financial statements


                     PAGES, INC. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF CASH FLOWS
         For the years ended December 31, 1994 and 1993 and
               the ten months ended December 31, 1992.

                                   -----------------------------------------
                                   Twelve Months Twelve Months    Ten Months
                                           Ended         Ended         Ended
                                     December 31,  December 31,  December 31,
                                            1994          1993          1992
                                     -----------   -----------   -----------
Cash flows from operating activities:
  Net (loss)/income                  $  (472,432)  $ 1,010,520   $   997,803
                                     -----------   -----------   -----------
  Adjustments to reconcile net
   (loss)/ income to cash provided
   by operating activities:
  Depreciation and amortization        1,421,814     1,309,458       850,452
  Deferred income taxes                 (168,700)      550,000      (699,900)
  Foreign exchange                       (69,804)       (4,323)       84,830
  Gain on sale of property and
   equipment                                 194        (4,728)      (50,103)

Changes in assets and liabilities net
 of effects of acquisitions by
 children's literature segment (1994
 and 1993 and acquisition of School
 Book Fairs, Inc. and affiliates (1992):
Increase in assets:
Accounts receivable                   (1,793,672)   (2,341,905)   (2,750,148)
Inventory                             (6,846,635)   (3,761,611)   (7,445,928)
Prepaid expenses and other assets     (1,024,307)     (330,635)     (561,557)
Increase (decrease) in liabilities:
Accounts payable and accrued
 liabilities                             686,620    (1,505,424)    3,619,851
Deferred revenue                       1,530,046       774,141       151,653
                                     -----------   -----------   -----------
Total adjustments                     (6,264,444)   (5,315,027)   (6,800,850)
                                     -----------   -----------   -----------
Net cash used in operating activities (6,736,876)   (4,304,507)   (5,803,047)
                                     -----------   -----------   -----------
Cash flows from investing activities:
Proceeds from assets held for
 disposition                                                          55,412
Payments for purchases of property
 and equipment                          (854,396)   (1,363,276)     (384,872)
Proceeds from sale of property and
 equipment                               266,282        65,818        42,850
Payment for acquisition of School Book
 Fairs, Inc. and affiliates, net of
 cash acquired and issuance of
 common stock                                                     (6,308,040)
Payment for acquisitions by children's
 literature segment, net of cash and debt
 acquired and stock issued            (2,720,000)     (557,596)
                                     -----------   -----------   -----------
Cash used in investing activities     (3,308,114)   (1,855,054)   (6,594,650)
                                     -----------   -----------   -----------

Cash flows from financing activities:
Proceeds from issuance of stock,
 net of expense                        7,205,539     2,139,718
Proceeds from debt obligations        58,282,852    37,454,680    30,439,854
Principal payments on debt and
 lease obligations                   (54,946,414)  (33,900,704)  (17,480,279)
                                     -----------   -----------   -----------
Cash provided by financing
 activities                           10,541,977     5,693,694    12,959,575
                                     -----------   -----------   -----------
Effect of exchange rate changes
 on cash                                (125,102)      (63,758)       89,317
                                     -----------   -----------   -----------

Increase (decrease) in cash              371,885      (529,625)      651,195
Cash, beginning of period                299,717       829,342       178,147
                                     -----------   -----------   -----------
Cash, end of period                  $   671,602   $   299,717   $   829,342
                                     -----------   -----------   -----------

                The accompanying notes are an integral
            part of the consolidated financial statements


                          PAGES, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
               For the years ended December 31, 1994 and 1993 and
                     the ten months ended December 31, 1992
<TABLE>
                                                                 Capital in       Foreign
                                                       Common     Excess of      Currency   Accumulated      Treasury
                                         Shares         Stock     Par Value   Translation       Deficit         Stock        Total
                                     ----------   -----------   -----------   -----------   -----------   -----------   ----------
<S>                                <C>          <C>           <C>           <C>           <C>           <C>          <C>      
Balance February 29, 1992             3,415,376   $    34,153   $11,851,668   $             $(3,841,736)  $  (241,123) $ 7,802,962

Ten months ended December 31, 1992:
 Issuance of common shares
  in connection with acquisitions        43,750           438       270,812                                                271,250
 Foreign Currency Translation                                                    (337,560)                                (337,560)
 Net income                                                                                     997,803                    997,803
                                     ----------   -----------   -----------   -----------   -----------   -----------   ----------
Balance December 31, 1992             3,459,126        34,591    12,122,480      (337,560)   (2,843,933)     (241,123)   8,734,455

Year ended December 31, 1993:
 Issuance of common shares
  in connection with acquisitions       109,243         1,092     1,036,445                                              1,037,537
 Exercise of employee stock options       1,000            10         3,265                                                  3,275
 Private placement issuance of
  common shares, net of expenses
  of $75,000                            260,177         2,602     2,133,903                                              2,136,505
 Foreign Currency Translation                                                    (107,980)                                (107,980)
 Net income                                                                                   1,010,520                  1,010,520
                                     ----------   -----------   -----------   -----------   -----------   -----------   ----------
 Balance December 31, 1993            3,829,546        38,295    15,296,093      (445,540)   (1,833,413)     (241,123)  12,814,312

Year ended December 31, 1994:
 Exercise of employee stock options         375             4           296                                                    300
 Issuance of common stock through
  public offering, net of expenses
  of $671,099                         1,258,000        12,580     7,192,659                                              7,205,239
 Foreign Currency Translation                                                      45,245                                   45,245
 Net loss                                                                                      (472,432)                  (472,432)
                                     ----------   -----------   -----------   -----------   -----------   -----------   ----------
Balance December 31, 1994             5,087,921      $ 50,879   $22,489,048     $(400,295)  $(2,305,845)  $  (241,123) $19,592,664
</TABLE>

                     The accompanying notes are an integral
                  part of the consolidated financial statements


                  PAGES, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

Principles of Consolidation

      The  consolidated financial statements include the accounts of PAGES,
Inc. and its wholly-owned subsidiaries after elimination of all material
intercompany accounts  and  transactions, collectively referred to  as  "the
Company."   The Company has operations in the United States, Canada, Ireland,
and the United Kingdom.  There are no material differences in the accounting
principles used in the preparation of the consolidated financial statements
for the locations in which the Company operates.  The Company's children's 
literature business segment is operated principally through School Book Fairs,
Inc.  and  related  entities ("SBF") and the Company's incentive/recognition 
awards business segment is operated through Clyde A. Short Company, Inc. ("CAS")

Financial Statement Presentation

     The Company changed its year end from the last day in February to
December 31,  effective  December  31, 1992.  Accordingly, the accompanying
consolidated financial  statements include the consolidated balance sheets of
the Company as of  December 31, 1994 and 1993 and the consolidated statements
of operations for the years ended December 31, 1994 and 1993 and the ten
months ended December 31, 1992.

      On May 19, 1992, PAGES, Inc. purchased all of the outstanding stock of
SBF headquartered  in  St.  Petersburg,  Florida.   The  aggregate cost   of
this transaction  including  major debt refinancing of SBF, approximated
$8,841,000 (see  Note 7).  The transaction was accounted for as a purchase The
net assets relating  to the acquisition have been included in the accompanying
consolidated balance  sheets at December 31, 1994 and 1993.  The consolidated
statements of operations  include the results of operations of SBF from May
20, 1992 through December 31, 1994.

Revenue Recognition

      Revenues  from the sale of children's literature and incentive awards
are recognized upon shipment and delivery of the related merchandise.  Revenues
from services are insignificant.  The Company provides for estimated returns
from the sale of children's literature when those products are shipped.
Returns from the sales of incentive awards and from services are insignificant.

Accounts Receivable

      The  Company  sells  its  products to numerous commercial and industrial
customers,  as  well as to schools and school organizations across  the United
States,  Canada,  the United Kingdom and Ireland.  The accounts receivable are
well diversified and are expected to be repaid in the normal course of
business.

Inventory

      Inventory  consists  of finished goods which are comprised of  books and
general retail merchandise.  Inventory is valued at the lower of cost or
market using  the  first-in, first-out (FIFO) method.  Internal and external
production costs  (which  include  costs  for design, art,  editorial services
and color separations  in  the  publishing of finished goods inventory) are
expensed  as incurred.

Prepaid Expenses

      Prepaid  expenses  at  December 31, 1994 and 1993,  reflect
approximately $2,340,000  and $1,483,000, respectively, of prepaid selling
costs that include employee  costs and incentive payments to distributors and
salespeople  for the scheduling of future sales events and sales of incentive
and recognition awards programs.   Such  costs are directly attributable to
obtaining specific future commitments  to  hold a selling event and are
expensed in the year  the related sales occur.

Buildings  and Equipment

      Buildings  and equipment are recorded at cost and depreciated  over
their estimated useful life on the straight-line method.  Estimated useful
lives range from  three to thirty-one years.  Major repairs and betterments are
capitalized; minor repairs are expensed as incurred.  Depreciation expense for
the year ended December  31,  1994  and  1993 and the ten months ended
December 31,  1992 and totaled, $1,198,602, $1,180,396, and $821,984,
respectively.

Assets Held For Disposition

      Assets  held  for disposition are principally non-performing  real
estate acquired  in  connection with the SBF acquisition and have been reduced
by an allowance  for estimated losses on disposition reducing the net carrying
values to their estimated net realizable values.

Cost In Excess of Net Assets Acquired and Other Assets

      Cost  in  excess of net assets acquired are amortized on a straight line
basis over 40 years.  Management periodically evaluates its accounting for
cost in  excess  of  net  assets acquired by considering such factors as
historical performance,  current operating results and future operating
income.   At each balance  sheet  date, the Company evaluates the
realizability of goodwill based upon  expectation  of  nondiscounted cash
flows and operating income  for each subsidiary  having  a  material goodwill
balance.  Based upon its most  recent analysis, the Company believes that no
material impairment of goodwill exists at December 31, 1994.  Based on this
periodic review, management believes that the carrying  value of cost in
excess of net assets acquired is reasonable  and the amortization period is
appropriate.  Amortization expense on cost in  excess of net  assets acquired
for the year ended December 31, 1994 and 1993 and  the ten months  ended
December  31,  1992 and totaled $123,198, $92,355, and  $28,468 respectively.

      Other assets include payments for covenants not to compete, cash
surrender value  of life insurance and deferred loan costs.  The covenants not
to compete and  deferred loan costs are amortized using the straight line
method  over the terms  of the related contracts.  Amortization expense
totaled $100,014, $36,707 and  $0  for the year ended December 31, 1994 and
1993 and the ten months ended December 31, 1992 respectively.

Deferred Revenue

      Deferred  revenue represents customer prepayments for goods and services
that  the  Company will deliver in the future.  Upon delivery of such goods
and services, deferred revenues are recognized as revenues.

Foreign Currency Translation

      The  international  organizations'  transactions  are recorded  in their
functional  currency.  Balance sheet accounts are translated  at the  year end
exchange  rate  and  the  cumulative translation adjustment  is included  as a
separate  component  of shareholders' equity.  Statements of operations
amounts are  translated  at  the average monthly exchange rate.  The gain or
loss  on foreign  exchange reflected in the statement of operations relates  to
realized and  unrealized  gains  on  transactions and current  account
balances between domestic and international operations.

Profit Sharing Plans

      The  Company has two noncontributory profit sharing retirement plans
(the "Plans"), covering a significant number of employees for which accrued
costs are funded.   Company contributions to the Plans are discretionary.  The
Company's contributions  to both plans approximated $44,000, $81,000 and
$76,000  for the year  ended  December 31, 1994 and 1993 and the ten months
ended December 31, 1992, respectively.

Per Share Data

      Per  share amounts have been computed based on the weighted average
number of  common  and common share equivalents outstanding during the period
(adjusted for  the  April  1990  and  August 1993 five for four stock splits)
using the treasury stock method.

2.  STOCK OPTIONS AND WARRANTS

      At  December 31, 1994, 122,450 common shares of the Company were
reserved for  issuance  under  the incentive stock option plan.  2,666,821
shares  were reserved  under  non-statutory stock options and 250,000  shares
were reserved under outstanding warrants.

     Information for the stock options is summarized as follows:


                                     December 31,  December 31,  December 31,
                                            1994          1993          1992
                                     -----------   -----------   -----------


Incentive Stock Option Plans
- ----------------------------
Outstanding, beginning of period         139,825           375           375
Granted                                     None       139,450          None
Canceled                                 (17,000)         None          None
Exercised                                   (375)         None          None
                                        --------     ---------       -------
Outstanding, end of period               122,450       139,825           375

Exercise price range of
 options outstanding                      $10.88         $0.80         $0.80
                                                           to
                                                        $10.88
Exercise price range of options
 exercised during the period               $0.80          None          None


Non-Statutory Stock Options
- ---------------------------
Outstanding, beginning of period       2,639,132     2,960,845     2,530,281
Granted                                   66,064       189,662       485,000
Canceled                                 (38,375)     (510,375)      (54,436)
Exercised                                   None        (1,000)         None
                                      ----------    ----------    ----------
Outstanding, end of period             2,666,821     2,639,132     2,960,845

Exercise price range of
 options outstanding                       $0.80         $0.80         $0.80
                                             to            to            to
                                          $11.75        $11.25         $5.75
Exercise price range of options
 exercised during the period                None         $3.20          None
                                                           to
                                                         $3.40


     The Incentive Stock Options are exercisable at the fair market value on
the date  of  grant,  and were granted from shares available for issuance  from
the Company's 1993 Incentive Stock Option Plan.  The options outstanding at
December 31, 1994 are exercisable through November 18, 1999.

      The non-statutory options are exercisable at the fair market value on
the date of grant.  The non-statutory options outstanding at December 31, 1994,
are all presently exercisable and expire at various dates through February
2000.

     Warrants to purchase 250,000 shares of PAGES, Inc. common stock were
issued in  May 1992 as part of the acquisition of SBF.  The warrants were
issued to the SBF  primary lender.  The warrants are exercisable for five
years from  date of issuance  at  $3.90  per  share, market value of the
common stock at  date  of issuance of the warrants.

     A summary of options and warrants outstanding at December 31, 1994 is as
follows:

    Date                                                          Proceeds
    Granted or                Shares      Shares  Exercise      To Company
    Issued                  Reserved Exercisable     Price   Upon Exercise
    ---------------         -------- -----------  --------   -------------
Incentive Stock Options:

1993 Plan:
    November 18, 1993        122,450      24,490    $10.88   $1,332,256.00
                           ---------   ---------             -------------
Non-Statutory
Stock Options:
    July 19, 1985            243,423     243,423      0.88      214,212.24
    March 31, 1986           281,250     281,250      0.88      247,500.00
    September 14, 1987       210,938     210,938      0.80      168,750.40
    October 9, 1989          399,673     399,673      1.20      479,607.60
    February 6, 1990         640,625     640,625      1.12      717,500.00
    February 28, 1990        210,938     210,938      1.68      354,375.84
    August 27, 1990           20,500      20,500      3.40       69,700.00
    May 19, 1992             266,250     266,250      3.90    1,038,375.00
    June 2, 1992             131,250     131,250      4.20      551,250.00
    June 15, 1992             50,000      50,000      4.50      225,000.00
    August 31, 1992           12,500      12,500      5.30       66,250.00
    March 25, 1993            31,250      31,250      6.10      190,625.00
    March 26, 1993             3,125       3,125      6.10       19,062.50
    April 1, 1993             90,910      90,910      6.60      600,006.00
    April 30,1993              3,125       3,125      7.20       22,500.00
    November 22, 1993          5,000       5,000     11.25       56,250.00
    January 1, 1994           15,000      15,000     10.50      157,500.00
    March 9, 1994             51,064      51,064     11.75      600,002.00
                           ---------   ---------              ------------
                           2,666,821   2,666,821              5,778,466.58

Warrants: May 19, 1992       250,000     250,000    $ 3.90      975,000.00
                           ---------   ---------              ------------
Total                      3,039,271   2,941,311             $8,085,722.58

      As  of  December 31, 1994 the Company is obligated to issue $600,000
      worth  of stock  options prior to May 31, 1995 to the prior owner of
      School  Book Fairs.  The  option will be granted with an exercise price
      at the mean between the  bid and  the  ask  price  of the Company's
      stock on the day of grant.   The option granted  February 28, 1990 for
      210,938 shares expired February 28, 1995 within the terms of the
      agreement.

3.  STOCK SPLITS

       On  August 31, 1993, the Company declared a stock split effected  in
the form  of  a 5 for 4 stock dividend payable October 15, 1993, to
stockholders of record  on  October  15,  1993.   Accordingly,  the  average
number  of shares outstanding,  per  share amounts and stock option data have
been restated for periods prior to the split.  As a result of the split,
691,825 additional shares were  issued,  capital in excess of par value was
reduced  by $6,919,  and the consolidated   financial   statements  for  all
years presented have   been retroactively adjusted for the stock split.  For
every four common  shares held by a stockholder of record, that stockholder
received an additional common share on  October  15,  1993.  There was no
distribution or cash payment  relating to fractional shares.

4.  DEBT OBLIGATIONS

      Short term debt obligations consisted of the following:


                                                         1994           1993
                                                         ----           ----
Line of credit with interest at prime plus
 1/2 percent; interest payable monthly,
 maturing on June 1, 1995 and 1994, respectively
 collateralized by substantially all
 assets of the Company ($111,739 available at
 December 31, 1994)                                $5,888,261     $6,000,000

Line of credit with interest at prime plus
 1/2 percent; interest payable monthly,
 maturing on June 1, 1995 collaterized by
 substantially all assets of the Company
 ($1,258,452 available at December 31, 1994)        5,741,548              -

United Kingdom $2,741,375 line of credit
 with interest at base plus 2 percent
 (8 1/4% at December 31, 1994),payable on
 demand, collateralized by substantially all
 assets of the United Kingdom operations
 ($781,145 available at December 31, 1994)          1,960,230      1,653,309

Note with interest at prime plus 1/2 percent;
 interest payable monthly; repaid on
 September 15, 1994                                         -        745,538

Note with interest of prime plus 1 percent;
 interest payable monthly, maturing June 30, 1995   2,500,000              -
                                                  -----------    -----------
                                                  $16,090,039    $ 8,398,847

Long-term debt obligations consisted of the following:

                                                         1994           1993
                                                         ----           ----

Revolving loan payable with interest at prime
 plus 1/2 percent; interest payable monthly,
 maturing on June 1, 1996; collateralized by
 substantially all assets of  the Company
 ($1,923,217 unused at December 31, 1994)         $ 7,576,783     $        -


Revolving loan payable with interest at prime
 plus 1 percent; interest payable monthly,
 maturing on August 3, 1994; collateralized by
 substantially all assets of the Company                    -     11,659,201


Mortgage payable with interest at prime plus
 1 1/4 percent; principal and interest payable in
 monthly installments of $11,280, maturing on
 March 1, 2008, collateralized by office and
 warehouse facility                                   781,131        849,928

Second mortgage note payable with interest at
 12.825 percent; principal and interest payable
 in monthly installments of $5,313, maturing on
 November 1, 2008, collateralized by office and
 warehouse faclity                                    427,665        438,797

Promissory note payable with interest at 10
 percent, payable in five annual installments
 due through April 29, 1998                            98,508        118,750

Promissory note payable with interest at 7
 percent payable quarterly through August 16, 1997    138,658              -
                                                   ----------     ----------

Total long-term debt obligations                    9,022,745     13,066,676

Less - current maturities                             144,035      2,767,233
                                                   ----------     ----------
Long-term portion                                 $ 8,878,710    $10,299,443

The prime interest rate at December 31, 1994 and 1993, was 8 1/2 percent and 6
percent respectively.

Future maturities on long-term debt as of December 31, 1994 and during the
next  five years and thereafter are as follows:

     1995              $  144,035
     1996               7,733,928
     1997                 157,529
     1998                 128,848
     1999                 112,115
     Thereafter           746,290
                      -----------
                      $ 9,022,745
                      -----------

      The  maximum  line  amount  on the revolving loan  and short-term credit
are calculated,  in  part, based on the Company's eligible borrowing base  that
includes inventory  and other eligible accounts.  In addition to the
limitations on borrowings imposed by the eligible borrowing base, the loan
contains maximum allowable principal balances  that vary during the period of
the loan.  The revolving loan and short-term credit  agreements  contain
certain restrictive provisions including,  among others, limitation  on
dividends paid on common stock to $100,000 annually and certain other
restrictions on actions which require lender pre-approval.

5.  LEASE OBLIGATIONS

      The  Company  is  obligated under various noncancelable operating  and
capital leases.   Operating  leases  are  principally for office  and warehouse
facilities, equipment  and vehicles.  Rent expense under operating leases
amounted to $1,523,935 for the year ended December 31, 1994, $1,372,742 for
the year ended December 31, 1993 and  $839,454  for  the  ten months ended
December 31, 1992.  Future  minimum lease payments under leases are as follows:

Year Ended
December 31,                            Capital        Operating
- ------------                        -----------      -----------
1995                                  $  32,880       $1,277,954
1996                                     25,193        1,252,145
1997                                     16,565          780,340
1998                                     11,281          272,080
1999                                      1,506          207,881
Thereafter                                  -          1,491,198
                                    -----------      -----------
                                         87,425       $5,281,598

Less - amounts representing
 interest and executory costs           (12,355)

Less - current installments,
 capital lease obligations              (26,468)
                                    -----------
Long-term lease obligations            $ 48,602
                                    -----------
The  property  and equipment under capital leases, primarily consisting of
computer, telephone,  office  and warehouse equipment, automobiles and cases
are recorded  at December 31, 1994 as follows:

Property and equipment               $  210,651
Less - accumulated depreciation         (53,126)
                                    -----------
                                     $  157,525
                                    -----------

6.  INCOME TAXES

     The Company is required to use Statement of Financial Accounting
Standards, No.  109  --  Accounting for Income Taxes ("SFAS 109").   Under
SFAS  109, the liability method is used in accounting for income taxes.
Deferred income taxes reflect  the  net  tax  effects of temporary differences
between the carrying amounts  of  assets  and liabilities for financial
reporting purposes  and the amounts  used  for income tax purposes, and are
measured using the  enacted tax rates  and  laws  that will be in effect when
the differences are expected  to reverse.   Under  SFAS 109, if on the basis
of available evidence,  it  is more likely  than  not that all or a portion of
the deferred tax asset will  not be realized,  the  asset  must  be  reduced
by a  valuation allowance.   Based on available evidence, a valuation
allowance has been established for an amount of the asset more likely than
not, not to be recognized.

      Temporary differences between income for financial reporting purposes
and tax  reporting  purposes  relate primarily to accounting  methods for
doubtful accounts,  inventory  costs,  accrued and prepaid  expenses  and
reserves, and depreciation and amortization expense.

For  the  periods  presented, the provision for income taxes consisted  of the
following:

                                     December 31,  December 31,  December 31,
                                            1994          1993          1992
                                     -----------   -----------   -----------
Current
   Federal                              $      -      $      -      $      -
   State and local                                      18,000
                                     -----------   -----------   -----------
Net current                                             18,000


Deferred
    Federal                              (76,300)      550,000       105,500
    State and local                      (92,400)
 Utilization of net operating losses                                   7,000

    Adjustment to valuation allowance                               (812,400)
                                     -----------   -----------   -----------
Net deferred provision (benefit)        (168,700)      550,000      (699,900)
                                     -----------   -----------   -----------
Net provision (benefit) for taxes     $ (168,700)   $  568,000    $ (699,900)
                                     -----------   -----------   -----------


A  reconciliation of the effective tax rates with the federal statutory tax
rate is as follows:

                                     December 31,  December 31,  December 31,
                                            1994          1993          1992
                                     -----------   -----------   -----------

Expected tax expense (Benefit)       $  (218,000)  $   537,000   $   101,000

United Kingdom operations                 95,300             -             -
Goodwill amortization                     29,000        29,000        12,000
State taxes net of federal benefit       (92,400)       18,000             -
Reversal of  valuation allowance               -             -      (812,400)
Other                                     17,400       (16,000)         (500)
                                     -----------   -----------   ------------
Total provision (benefit) for
 income taxes                        $  (168,700)  $   568,000   $  (699,900)

The  components of net deferred tax assets as of December 31, 1994 and 1993,
are as follows:

                                                   December 31,  December 31,
                                                          1994          1993
                                                   -----------   -----------


Assets
   Provision for doubtful accounts                   $ 114,900      $ 15,300
   Inventory costs capitalized for
     tax purposes                                      736,300       510,600
   Accruals and reserves to be expensed
     as paid for tax purposes                          819,950       638,500
   Other                                                 9,300         9,300
   Net operating loss carryforwards                  2,162,300     1,932,300
   Investment tax credit carryforwards                 122,000       122,000
   Losses on foreign currency
     translation                                       217,500       229,500
                                                   -----------   -----------
                                                     4,182,250     3,457,500
   Less valuation allowance                           (416,650)            -
                                                   -----------   -----------
   Deferred tax asset, net of
     valuation allowance                             3,765,600     3,457,500
                                                   -----------   -----------

Liabilities:
   Costs deducted as paid for tax purposes            (718,300)     (900,700)
   Excess  of  tax  over  financial  accounting       (927,900)     (618,100)
depreciation and amortization
                                                   -----------   -----------
                                                    (1,646,200)   (1,518,800)

Net deferred tax asset                              $2,119,400    $1,938,700
                                                   -----------   -----------

Current portion                                     $1,966,200    $1,782,700
Noncurrent portion                                     153,200       156,000
                                                   -----------   -----------

Net deferred tax asset                              $2,119,400    $1,938,700
                                                   -----------   -----------


      At  December  31,  1994,  operating loss  carryforwards  of
approximately $6,100,000 are available to offset future taxable income and
will expire during the years 1997 through 2010.  Investment tax credit
carryforwards will expire in 1997 and 1998.





7.  SCHOOL BOOK FAIRS, INC. AND AFFILIATES (SBF) ACQUISITION

Acquisition

      Effective with the close of business on May 19, 1992, PAGES, Inc.
acquired all  the  outstanding  stock of SBF, doing business as School Book
Fairs, for $8,841,000.   This included the issuance of 35,000 shares of PAGES,
Inc.  common stock.   The  business  combination has been accounted for  as  a
purchase and accordingly  the  aggregate purchase price of $8,841,000 has been
assigned  as follows:

     Cash                                         $ 2,262,000
     Accounts receivable                            3,855,000
     Inventories                                   10,364,000
     Prepaid expenses and other assets              3,074,000
     Property and equipment                         4,793,000
     Accounts payable and accrued liabilities     (10,501,000)
     Debt                                          (5,006,000)
                                                  -----------
                                                  $ 8,841,000


      The  unaudited pro forma combined statements of operations of PAGES,
Inc. and  subsidiaries and School Book Fairs, Inc. and affiliates for the ten
months ended  December 31, 1992 account for the acquistion of School Bookl
Fairs, Inc. and  affiliates as if it had occurred on March 1, 1992.  The pro
forma results include  the historical results of the combined entities
adjusted for occupancy costs,  a reduction in depreciation expense, and a
reduction of interest expense relating to the cancellation of indebtedness in
connection with the acquisition.

       The  business  combination  included  cancellation  of indebtedness of
$11,031,000  (as  part of the acquisition, PAGES, Inc. acquired $19,131,000 of
SBF's  indebtedness  directly  from SBF's primary lender  for $8,100,000).
The corporate  headquarters  property  with  an  undepreciated historical cost
of $11,774,000 was deeded back to the lender in lieu of foreclosure for payment
of the  related $10,661,000 of debt obligations.  Additionally, SBF Services,
Inc. continued  to  occupy  the premises on a month-to-month basis and
subsequently moved to a different location at a more favorable occupancy rate.

      On a pro forma basis, occupancy costs increased as a result of a
provision for rent, which was approximately offset by an elimination of real
estate taxes.  The depreciation expense reduction reflects the exclusion of
the depreciation on the  building  deeded  back to the lender.  The reduction
in interest expense reflects  the  elimination  of  interest expense  related
to debt obligations associated  with  the  property deeded back to the lender
and  a reduction of interest  expense  on  debt  obligations that were
cancelled  as part  of the acquisition.

      The operations of School Book Fairs, Inc., and affiliates and the
combined pro  forma statements of operations for the ten months ended December
31, 1992, include expenses associated with School Book Fairs, Inc., and
affiliate's change in  ownership, change in management, and change in
direction; the resulting re-valuation of related assets and recognition of
related liabilities (all prior to School  Book  Fairs, Inc., and affiliates
becoming a wholly owned subsidiary of PAGES,  Inc.).   Additionally, no income
has been recognized in the  pro forma statement  of  operations  in connection
with the $11,031,000 cancellation of indebtedness  that occurred in connection
with the change in ownership.  Major expenses   associated  with  change  in
ownership,  management, and direction reflected in the ten months ended
December 31, 1992, statement of operations of School  Book  Fairs, Inc., and
affiliates and also included  in the  pro forma operating statement are
summarized as follows:

Loss on disposition of real estate
  (deed in lieu of foreclosure)               $ 1,113,000
Abandonment of property, equipment
   and related improvements due to
   obsolescence and excess capacity             1,936,000
Write down of inventory to net
   realizable values                            1,188,000
Write off of goodwill and related
   costs with a previously acquired
   product line                                   752,000
                                              -----------
                                              $ 4,989,000


      Pro forma operating results reflect a statutory tax rate of 34%.  The
pro forma  weighted average common and common equivalent shares assumes all
shares, options, and warrants issued or granted in connection with the
acquisition were outstanding at the beginning of the periods.  However, common
equivalent shares are anti-dilutive for all periods presented.

     Pro forma information does not purport to be indicative of the results
that would  have been obtained if the combined operations actually had been
conducted during  the periods presented and is not intended to be a projection
of future results.


PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS    (Unaudited)
Ten months ended December 31, 1992

<TABLE>
                                       PAGES, Inc., and    School Book Fairs,                     PAGES, Inc. and
                                           Subsidiaries   Inc. and Affiliates                        Subsidiaries
                                       March 1, 1992 to      March 1, 1992 to       Pro Forma           Pro Forma
                                      December 31, 1992          May 19, 1992     Adjustments   December 31, 1992
<S>                                      <C>                   <C>              <C>                <C> 
Revenues                                   $ 44,506,901          $ 13,757,711                        $ 58,264,612
                                           ------------          ------------     -----------        ------------
Cost and Expenses:
  Cost of goods sold                         26,442,661             9,792,177                          36,234,838
  Selling, general and administrative        15,967,028            12,108,860      $    9,064          28,084,952
  Interest                                      864,027               483,328        (338,865)          1,008,490
  Depreciation and amortization                 850,452             1,176,730         (76,613)          1,950,569
  Foreign exchange                               84,830                68,661                             153,491
                                           ------------          ------------     -----------        ------------
                                             44,208,998            23,629,756        (406,414)         67,432,340
                                           ------------          ------------     -----------        ------------
Income (loss) before taxes                      297,903            (9,872,045)        406,414          (9,167,728)
(Provision) benefit for income taxes            699,900             3,356,495        (939,367)          3,117,028
                                           ------------          ------------     -----------        ------------
Net income (loss)                              $997,803           $(6,515,550)      $(532,953)       $ (6,050,700)
                                           ------------          ------------     -----------        ------------
</TABLE>
      During  June  1993, the Company recorded a $2 million adjustment  to  its
purchase  price allocation of SBF assets, increasing the cost in excess  of net
assets  acquired  (i.e.,  goodwill),  and recorded  corresponding increases  in
accrued tax liabilities and related costs (refer to footnote 12).


8.   CHILDREN'S LITERATURE ACQUISITIONS


      During  1994 and 1993, the children's literature business acquired
several small  operations  involved  in the publishing and  distribution of
children's literature.  These acquisitions were accounted for using the
purchase method of accounting.  The aggregate cost of these acquisitions
approximated $2,870,000 in 1994  and $1,725,000 in 1993 and was allocated to
the net assets acquired based upon  their fair value.  The Company paid cash
of $2,720,000 and $150,000  in a promissory  note  for  the  1994
acquisitions.   In  connection with  the 1993 acquisitions  and in partial
payment of the purchase price, the Company issued 109,243  shares  of common
stock with a market value of $1,037,537  at  date of issuance.  The balance
was paid in $568,750 cash and a $118,750 promissory note.  In  connection with
the aforementioned acquisitions, costs assigned to  cost in excess  of net
assets acquired approximated $2,185,000 and $649,000 in 1994 and 1993,
respectively.

9.   SUPPLEMENTAL DISCLOSURE FOR CASH FLOW INFORMATION

      Cash  paid for interest during the years ended December 31, 1994 and
1993 and the ten months ended December 31, 1992 aggregated $1,654,755,
$1,284,564 and $621,469 and cash paid for taxes was $18,000, $3,698 and
$40,997 respectively.

      In  connection  with  the  1993  children's  literature business segment
acquisitions,  the Company issued 109,243 shares of common stock with  a
market value of $1,037,537 at date of issuance.

      In  connection  with the May 19, 1992 purchase of SBF, the Company
issued 35,000  shares  of  common stock with a market value  of $271,250 at
date  of issuance.

      During  the year ended December 31, 1994, the Company acquired  $9,227
in office  equipment  through  capital leases.  The Company acquired $292,080
in equipment  in  the ten month period ended December 31, 1992, through
short-term financing and capital leases.

10.  SEGMENT REPORTING

      Subsequent to the acquisition of SBF on May 19, 1992, the Company
operates principally   in   two   lines   of   business:    children's
literature   and incentive/recognition awards.  The children's literature
operation  creates and distributes  books, posters, audio/video products and
related merchandise.  The Company's  markets for children's literature include
elementary and junior high school  fund  raising events and product lines
marketed directly to schools and libraries throughout the United States,
Canada, the United Kingdom and Ireland.  Operations in the
incentive/recognition awards business consists of the design, implementation
and fulfillment of incentive awards and recognition programs for businesses
throughout the United States.

      Operating  profit  is total sales less operating expenses.  In computing
operating  profit,  none  of the following items have been  added or deducted:
general corporate expenses, interest expense, interest income or income taxes.


PAGES INC. AND SUBSIDIARIES
INFORMATION ABOUT THE COMPANY'S OPERATIONS BY BUSINESS SEGMENTS
<TABLE>
                                    INCENTIVE/
                                   RECOGNITION      CHILDRENS
                                        AWARDS     LITERATURE    ELIMINATIONS    CONSOLIDATED
Year Ended December 31, 1994
<S>                              <C>            <C>            <C>            <C> 
Revenues                           $25,157,704    $53,697,824(c) $   212,601    $79,068,129
                                   -----------    -----------    -----------    -----------
Operating profit                   $   532,922    $ 1,317,774(c) $   212,601    $ 2,063,297
                                   -----------    -----------    -----------    -----------
Interest Expense                                                                $(1,704,897)
General Corporate Expenses                                                      $  (999,532)
                                                                                -----------
Income/(loss) before Taxes                                                      $  (641,132)
                                                                                -----------
Segment Depreciation &
   Amortization                    $   282,642    $ 1,139,172                   $ 1,421,814
                                   -----------    -----------    -----------    -----------
Segment Capital Expenditures       $   277,779    $   576,617                   $   854,396
                                   -----------    -----------    -----------    -----------
Identifiable Assets at
   December 31, 1994               $25,267,281    $39,876,825                   $65,144,106
                                   -----------    -----------    -----------
Corporate Assets                                                                $ 2,590,460
                                                                                -----------

Assets at December 31, 1994                                                     $67,734,566
                                                                                -----------

Year Ended December 31, 1993

Revenues                           $29,700,082    $46,862,582    $              $76,562,664
                                   -----------    -----------    -----------    -----------
Operating profit                   $ 1,992,713    $ 1,939,378    $              $ 3,932,091
                                   -----------    -----------    -----------    -----------
Interest Expense                                                                 (1,280,761)
General Corporate Expenses                                                       (1,072,810)
                                                                                -----------
Income before Taxes                                                             $ 1,578,520
                                                                                -----------
Segment Depreciation &
   Amortization                    $   264,966    $ 1,044,492                   $ 1,309,458
                                   -----------    -----------    -----------    -----------
Segment Capital Expenditures       $   814,363    $   651,457                   $ 1,465,820
                                   -----------    -----------    -----------    -----------
Identifiable Assets at
   December 31, 1993               $24,926,327    $26,575,713                   $51,502,040
                                   -----------    -----------    -----------
Corporate assets                                                                $ 2,258,671
                                                                                -----------
Assets at December 31, 1993                                                     $53,760,711
                                                                                -----------

Year Ended December 31, 1992

Revenues                           $18,466,443(a) $26,040,458(b) $              $44,506,901
                                   -----------    -----------    -----------    -----------
Operating profit                   $ 1,103,240(a) $   715,866(b) $              $ 1,819,106
                                   -----------    -----------    -----------    -----------
Interest expense                                                                   (864,027)
General Corporate Expenses                                                         (657,176)
                                                                                -----------
Income before Taxes                                                             $   297,903
                                                                                -----------
Segment Depreciation &
   Amortization                    $   166,532(a) $   683,920(b)                $   850,452
                                   -----------    -----------    -----------    -----------
Segment Capital Expenditures       $    89,533(a) $   581,056(b)                $   670,589
                                   -----------    -----------    -----------    -----------
Identifiable Assets at
   December 31, 1992               $17,634,161    $24,277,965                   $41,912,126
                                   -----------    -----------    -----------
Corporate Assets                                                                $ 2,722,255
                                                                                -----------
Assets at December 31, 1992                                                     $44,634,381
                                                                                -----------
</TABLE>

(a)   Represents the period from March 1,1992 to December 31, 1992 for 
      incentive/recognition awards.
(b)   Represents the period from May 20, 1992 to December 31, 1992 for
      children's literature.
(c)   Principally gain on sale of assets held for disposition and rental
      income.

PAGES, INC. AND SUBSIDIARIES
INFORMATION ABOUT THE COMPANY'S OPERATIONS BY GEOGRAPHIC AREAS
<TABLE>
                                        UNITED
                                        STATES  INTERNATIONAL   ELIMINATIONS   CONSOLIDATED
                                   -----------    -----------    -----------    -----------
Year Ended December 31, 1994
<S>                              <C>            <C>            <C>            <C> 

Revenues                           $63,488,653    $15,579,476    $              $79,068,129
                                   -----------    -----------    -----------    -----------
Operating Profit                   $ 2,131,026    $   (67,729)   $              $ 2,063,297
                                   -----------    -----------    -----------    -----------
Interest Expense                                                                $(1,704,897)
General Corporate Expenses                                                      $  (999,532)
                                                                                -----------
Income/(loss) Before Taxes                                                      $  (641,132)
                                                                                -----------
Assets at December 31, 1994        $57,206,921    $10,527,645                   $67,734,566
                                   -----------    -----------    -----------    -----------


Year Ended December 31, 1993

Revenues                           $60,963,325    $15,599,339    $              $76,562,664
                                   -----------    -----------    -----------    -----------
Operating Profit                   $ 3,588,532    $   343,559    $              $ 3,932,091
                                   -----------    -----------    -----------    -----------
Interest Expense                                                                 (1,280,761)
General Corporate Expenses                                                       (1,072,810)
                                                                                -----------
Income Before Taxes                                                             $ 1,578,520
                                                                                -----------
Assets at December 31, 1993        $43,550,678    $10,210,033                   $53,760,711
                                   -----------    -----------    -----------    -----------

Ten  Months  Ended  December
31, 1992

Revenues                           $33,552,043    $10,954,858    $              $44,506,901
                                   -----------    -----------    -----------    -----------
Operating Profit                   $ 1,141,148    $   677,958    $              $ 1,819,106
                                   -----------    -----------    -----------    -----------
Interest Expense                                                                   (864,027)
General Corporate Expenses                                                         (657,176)
                                                                                -----------
Income Before Taxes                                                             $   297,903
                                                                                -----------
Assets at December 31, 1992        $35,720,397    $ 8,913,984                   $44,634,381
                                   -----------    -----------    -----------    -----------
</TABLE>

11.  INTERIM FINANCIAL INFORMATION (UNAUDITED):
<TABLE>
                                            Twelve Months Ended December 31, 1994
                                   --------------------------------------------------------
                                       Quarter        Quarter        Quarter        Quarter
                                         Ended          Ended          Ended          Ended
                                      March 31        June 30        Sept 30         Dec 31
                                   -----------    -----------    -----------    -----------
<S>                              <C>            <C>            <C>            <C> 
Revenues                           $19,370,192    $15,899,769    $11,435,410    $32,362,758
Gross Profit                         8,113,301      6,636,285      4,056,311     13,415,235
Income (loss) before income taxes      339,243       (731,561)    (3,255,089)     3,006,275
Net income (loss)                      211,243       (458,561)    (2,087,089)     1,861,975
Net income (loss) per share:       $      0.04    $     (0.13)   $     (0.50)   $      0.28
                                   -----------    -----------    -----------    -----------

Weighted  average  common  shares    5,831,000      3,531,000      4,160,000      6,592,000
and equivalents
                                   -----------    -----------    -----------    -----------
</TABLE>
<TABLE>
                                             Twelve Months Ended December 31, 1993
                                   --------------------------------------------------------
                                       Quarter        Quarter        Quarter        Quarter
                                         Ended          Ended          Ended          Ended
                                      March 31        June 30        Sept 30         Dec 31
                                   -----------    -----------    -----------    -----------
<S>                              <C>            <C>            <C>            <C> 
Revenues                           $17,585,185    $15,029,265    $11,108,858    $32,839,356
Gross Profit                         7,157,224      6,046,775      3,510,780     13,511,935
Income (loss) before income taxes      190,389       (888,195)    (3,377,732)     5,654,058
Net income (loss)                      121,946       (583,195)    (2,229,732)     3,701,501
Net income (loss) per share:       $      0.02    $     (0.18)   $     (0.55)   $      0.64
                                   -----------    -----------    -----------    -----------
Weighted average common
   shares and equivalents            5,754,000      3,201,000      4,020,000      5,757,000
                                   -----------    -----------    -----------    -----------
</TABLE>

<TABLE>

                                              Ten Months Ended December 31, 1992
                                   --------------------------------------------------------
                                                                                  One Month
                                       Quarter        Quarter        Quarter        Quarter
                                         Ended          Ended          Ended          Ended
                                        May 31         Aug 31         Nov 30         Dec 31
                                   -----------    -----------    -----------    -----------
<S>                              <C>            <C>            <C>            <C> 
Revenues                           $ 4,472,318    $ 5,294,105    $24,948,459    $ 9,792,019
Gross profit                         1,694,015      1,787,464     10,572,509      4,010,252
Income (loss) before income taxes     (662,521)    (4,423,259)     3,168,438      2,215,245
Net income (loss)                     (462,521)    (2,923,259)     2,118,438      2,265,145
Net income (loss) per share:       $     (0.15)   $     (0.94)   $      0.40    $      0.39
                                   -----------    -----------    -----------    -----------
Weighted average common
   shares and equivalents            3,116,000      3,116,000      5,685,000      5,733,000
                                   -----------    -----------    -----------    -----------
</TABLE>

Per  share  calculations are based on the average number of shares and
dilutive share  equivalents outstanding for each quarter using the treasury
stock method.  Thus,  the  sum of the quarters may not necessarily be equal to
the full year's earnings per share amounts.



12.  COMMITMENTS AND CONTINGENCIES

     During February 1995, a class action was filed on behalf of all persons
who sold common stock during a seven day period in January 1995, against the
Company and three of its officers and directors, alleging that those defendants
violated Section  10(b)  of  the  Securities and Exchange Act  of  1034 and
Rule 10b-5 thereunder  by  selectively  disclosing  only  adverse information
while in possession of material non-public positive information about the
Company during the  seven day period in January 1995.  The action seeks class
certification, a judgment  declaring the conduct to be in violation of the law
and an  award of unspecified  damages.  The action is in its early stages and
no discovery has been taken, accordinly, it is not possible to currently
estimate a range of loss if  any.  The Company and the other defendants deny
any wrongdoing and intend to vigorously defend the action.

    During the Spring of 1993, the Company was advised that the Internal
Revenue Service  ("IRS")  may  assess additional income taxes  in connection
with the examination of the tax returns of School Book Fairs and its
affiliates  for the fiscal  years ending July 31, 1989, 1990, and 1991.  In
June 1993,  the Company recorded a $2 million adjustment to its purchase price
allocation of SBF assets, which  increased  the cost in excess of assets
acquired (i.e.  - goodwill) and recorded a corresponding increase in accrued
tax liabilities and related costs. The  IRS  has  notified the Company that
the significant issues being examined relate  to the transfer of assets
between related companies during fiscal 1989, interest imputed on intercompany
accounts during fiscal 1989, 1990 and 1991 and rent  deductions  taken on
certain rental properties in fiscal 1989,  1990 and 1991.

     In December 1994, the IRS notified the Company of its preliminary intent
to make  adjustments to taxable income related to these issues.  If the  notice
of proposed  adjustments become a final assessment and the assessment is
ultimately sustained,  it  could generate a tax liability of as much as
approximately $5.2 million,  exclusive of interest and penalties.  The Company
believes  the IRS' position  regarding the proposed adjustments to taxable
income for the value of assets  transferred and related impact on intercompany
interest is substantially overstated.   Accordingly, although no formal
assessment has been received from the  IRS,  the  Company intends to
vigorously defend its position against such proposed adjustments, including
litigation, if necessary.  The Company is unable to  determine the ultimate
outcome of this uncertainty and accordingly, has not provided for any
additional amounts in excess of the $2 million relating to this proposed
assessment in its fiscal 1994 financial statements.

     Additionally, the Company is the subject of a state sales tax audit for
one of  its  subsidiaries.  Management believes the outcome of this audit  will
not result  in  any significant adjustments that would be material to the
Company's financial  statement.  Additionally, the Company is subject to
litigation which is  incidental to its business and is not considered material
individually or in the aggregate to the Company's financial statement.


<TABLE> 

                               SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
                                         PAGES, INC. AND SUBSIDIARIES

- ----------------------------------------------------------------------------------------------------------
                COL. A                  COL. B         COL. C       COL.  D          COL. E         COL. F
- ----------------------------------------------------------------------------------------------------------
                                                    Additions     Additions
                                       Balance        Charged       Charged                        Balance
                                  at Beginning       to Costs      to Other                         at End
           Description               of Period   and Expenses         Accts.     Deductions      of Period
                                   -----------    -----------    -----------    -----------    -----------
<S>                              <C>            <C>            <C>            <C>            <C>
Year ended December 31, 1994:
 Allowance for doubtful accounts   $    45,028    $   148,230                   $    25,258(b) $   168,000
                                   -----------    -----------    -----------    -----------    -----------
 Allowance for valuation on
  deferred tax assets              $                             $   416,650(e)                $   416,650
                                   -----------    -----------    -----------    -----------    -----------
 Allowance for loss on assets
   held for disposition            $   398,983                                  $   128,145(f) $   270,838
                                   -----------    -----------    -----------    -----------    -----------

Year ended December 31, 1993:
 Allowance for doubtful accounts   $    74,112    $    29,926                   $    59,010(b) $    45,028
                                   -----------    -----------    -----------    -----------    -----------
 Allowance for loss on assets
    held for disposition           $   521,857                                  $   122,874(f) $   398,983
                                   -----------    -----------    -----------    -----------    -----------

Year ended December 31, 1992:
 Allowance for doubtful accounts   $    40,000    $     1,384    $    57,013(a) $    24,285(b) $    74,112
                                   -----------    -----------    -----------    -----------    -----------
 Allowance for loss on assets
  held for disposition             $   115,204                   $   609,995(a) $   203,342(f) $   521,857
                                   -----------    -----------    -----------    -----------    -----------
 Allowance for valuation on
  deferred tax assets              $   812,400                                  $   812,400(d)
                                   -----------    -----------    -----------    -----------    -----------

</TABLE>

(a) Acquisition of School Book Fairs, Inc. and affiliates.
(b) Doubtful accounts written off against reserve.
(c) Asset written off against reserve.
(d) Change in valuation allowance relating to change in assessment as to
    future realizability of deferred tax asset.
(e) Principally relates to a reclass of amounts previously netted against
    the asset.
(f) Amounts charged against the reserve.


                          EXHIBIT INDEX
                     PAGES, INC. FORM 10-K
            FOR FISCAL YEAR ENDED DECEMBER 31, 1994


      (a)   1.   Financial Statements.  See Index to Financial Statements and
                 Financial Schedules on page 38.

            2.   Financial Statement Schedules.  See Index to Financial
                 Statements and Financial Statement Schedules on Page 38.

            3.   Exhibits.  The following exhibits are required to be  filed
                 as part of this report:

 3(a)   Certificate of Incorporation dated October 5, 1994

 3(b)   Bylaws of the Company

 3(c)1  Agreement of merger

 10(a)5 $25,000,000 Amended and Restated Loan Agreement.

 10(b)2 Stock  Purchase Agreement Dated May 16, 1992, for the Purchase of
        Stock of SBF Services, Inc. and affiliated entities

 10(c)3 Lease  Dated  January 1, 1993, for St. Petersburg, Florida,  Office
        and Warehouse

 10(d)4 Unconditional Guaranty of Lease Effective January 1, 1993, for Lease
        of St. Petersburg, Florida, Office and Warehouse

 10(e)4 Lease Dated August 26, 1991, for Columbus, Ohio, Office and Warehouse

 10(f)4 Lease  Dated  July  13,  1987,  for Christchurch, England,  Office and
        Warehouse

 10(g)4 Lease  Dated  January 1, 1989, for Scarborough, Ontario, Canada,
        Office and Warehouse

*10(h)4 Non-Qualified  Stock Option Agreement Dated July 19, 1985,  between
        the company and Richard A. Stimmel, S. Robert Davis, and Charles R.
        Davis

*10(i)4 Non-Statutory Stock Option Agreement Dated March 31, 1986,  between
        the company and Richard A. Stimmel



*10(j)4 Non-Statutory Stock Option Agreement Dated March 31, 1986,  between
        the Company and Charles R. Davis

*10(k)4 Non-Statutory  Stock Option Agreement Dated September 14, 1987,
        between the Company and Richard A. Stimmel

*10(l)4 Non-Statutory  Stock Option Agreement Dated September 14, 1987,
        between the Company and S. Robert Davis

*10(m)4 Non-Statutory  Stock Option Agreement Dated September 14, 1987,
        between the Company and Charles R. Davis

*10(n)4 Non-Statutory Stock Option Agreement Dated October 9, 1989, between
        the Company and Richard A. Stimmel

*10(o)4 Non-Statutory Stock Option Agreement Dated October 9, 1989, between
        the Company and S. Robert Davis

*10(p)4 Non-Statutory Stock Option Agreement Dated October 9, 1989, between
        the Company and Charles R. Davis

*10(q)4 Non-Statutory  Stock Option Agreement Dated February  6, 1990, between
        the Company and Richard A. Stimmel

*10(r)4 Non-Statutory  Stock Option Agreement Dated February  6, 1990, between
        the Company and S. Robert Davis

*10(s)4 Non-Statutory  Stock Option Agreement Dated February  6, 1990, between
        the Company and Charles R. Davis

*10(t)3 Non-Statutory  Stock Option Agreement Dated May 19, 1992, between  the
        Company and Randall J. Asmo

*10(u)3 Non-Statutory  Stock Option Agreement Dated May 19, 1992, between  the
        Company and John C. Sontheimer

*10(v)3 Non-Statutory  Stock Option Agreement Dated June 3, 1992, between  the
        Company and S. Robert Davis

*10(w)3 Non-Statutory  Stock Option Agreement Dated June 3, 1992, between  the
        Company and Charles R. Davis

*10(x)3 Non-Statutory  Stock Option Agreement Dated June 3, 1992, between  the
        Company and Richard A. Stimmel

*10(y)4 Non-Statutory Stock Option Agreement Dated March 25, 1993,  between
        the Company and Richard B. Erven

*10(z)3 PAGES, Inc. 1993 Incentive Stock Option Plan

*10(bb)3 Letter  Agreement Dated June 19, 1992, between School Book  Fairs,
         Inc. and John C. Sontheimer

*10(dd)3 Share  Purchase Agreement Dated March 5, 1993, between the  Company
        and Richard B. Erven

 11     Statement Regarding Computation of Per Share Earnings

 21     Subsidiaries of the Company

 23(a)  Consent of Hausser & Taylor

 23(b)  Consent of Arthur Andersen

 23(c)  Consent of Deloitte & Touche LLP
____________________
1   Incorporated by reference to the Company's Proxy Statement dated  August
    4, 1994, File Number 0-10475, Filed in Washington, D.C.

2   Incorporated by reference to the Company's Current Report on Form 8-K
    dated May 19, 1992, File Number 0-10475, Filed in Washington, D.C.

3  Incorporated by reference to the Company's Annual Report on Form 10-K for
   the fiscal  year  ended December 31, 1992, File Number 0-10475, filed in
   Washington, D.C.

4  Incorporated by reference to the Company's Annual Report on Form 10-K for
   the fiscal  year  ended December 31, 1993, File Number 0-10475, filed in
   Washington, D.C.

5  Incorporated by reference to the Company's 10Q for the quarter ended June
   30, 1994, File Number 0-10475, filed in Washington, D.C.

*   Indicates a management contract or compensatory plan or arrangement
    required to  be  filed herewith.  No other exhibits required by Form 10-K
    are  listed as they are not applicable.

     (b)  Reports on Form 8-K

           The  Company filed a report on Form 8-K dated November 2, 1994 and
           a report on Form 8-K/A dated November 15, 1994.


AVAILABILITY OF EXHIBITS TO FORM 10-K/A

Exhibits to Form 10-K/A  Report are on file with the  Securities and Exchange
Commission  and  are  referenced  on the Exhibit  Index contained hereinabove.
Exhibits  are  available  upon  request, at $0.25  per  page, representing the
Registrants reasonable expenses in furnishing such exhibit(s).  Exhibits may
be obtained by writing to Charles R. Davis, Secretary, PAGES, Inc.

 
                           EXHIBIT II
                  PAGES, INC. AND SUBSIDIARIES
               COMPUTATION OF PER SHARE EARNINGS

                                   -----------------------------------------
                                            Year          Year          Year
                                           Ended         Ended         Ended
                                     December 31,  December 31,  December 31,
                                            1994          1993          1992
                                     -----------   -----------   -----------
Primary
Weighted average number of
   common shares outstanding           4,055,000     3,214,000     3,151,000

Adjustment   of  stock   options
which  have  a  dilutive  effect
based  upon  the average  market
price per common stock:
 Add dilutive stock options                    -     3,178,000     3,025,000
  Deduct  shares that  could  be
repurchased  from  the  proceeds
of dilutive options                            -      (635,000)     (630,000)
                                     -----------   -----------   -----------

Weighted average common and
   common equivalent shares            4,055,000     5,757,000     5,546,000
                                     -----------   -----------   -----------
Net income/(loss)                    $  (472,432)  $ 1,010,520   $   997,803
Earnings adjustment (20% rule)                 -        41,000        86,000
                                     -----------   -----------   -----------
Net income/(loss) for
 computation purposes                $  (472,432)  $ 1,051,520   $ 1,083,803
                                     -----------   -----------   -----------
Earnings/(loss) per common and
 common equivalent share             $     (0.12)  $      0.18   $      0.19
                                     -----------   -----------   -----------

Fully Diluted:
Weighted average number of
common shares outstanding              4,055,000     3,214,000     3,151,000

Adjustment  for  stock   options
which  have  a  dilutive  effect
based upon the market price  for
common stock at end of  period:
 Add dilutive stock options                    -     3,178,000     3,211,000
 Deduct shares that could be
 repurchased from the proceeds
 of the dilutive options                       -      (616,000)     (630,000)
                                     -----------   -----------   -----------
Fully diluted shares                   4,055,000     5,776,000     5,732,000
                                     -----------   -----------   -----------
Net income/(loss)                    $  (472,432)  $ 1,010,520   $   997,803
Earnings adjustment (20% rule)                 -             -        88,000
                                     -----------   -----------   -----------
Net income/(loss) for
 computation purposes                $  (472,432)  $ 1,010,520   $ 1,085,803
                                     -----------   -----------   -----------
Earnings/(loss) per common
  and common equivalent share
  assuming full dilution             $     (0.12)  $      0.18   $      0.19
                                     -----------   -----------   -----------


                           EXHIBIT 21
                        SUBSIDIARIES OF
                          PAGES, INC.


                                          State of        Percent of Stock
Name of Subsidiary                   Incorporation     Owned by Registrant
- -----------------------------       --------------     -------------------
CLYDE A. SHORT COMPANY, INC         North Carolina             100%

CRAFTMARK, INC.                               Ohio             100%

SCHOOL BOOK FAIRS, INC.                    Florida             100%

GREAT BRITISH BOOK FAIRS, INC.             Florida             100%

SCHOOL BOOK FAIRS, LTD.             United Kingdom             100%

CREATIVE MEDIA APPLICATIONS, INC.         New York             100%

JDRV, INC.                                Delaware             100%

PAGES LIBRARY SERVICES, INC.               Florida             100%
 



INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in Registration Statement No. 33-
72294 of PAGES, Inc. on Form S-8 of our report dated March 29, 1995 (which
includes an explanatory paragraph referring to an uncertainty concerning a
potential income tax assessment by the Internal Revenue Service), appearing in
the Annual Report on Form 10-K/A of PAGES, Inc. for the year ended December 31,
1994.

/s/  Deloitte & Touche LLP
     ---------------------
     Tampa, Florida
     February 22, 1996



                       CONSENT OF INDEPENDENT ACCOUNTANTS
                                        

We consent to the inclusion of our report dated March 25, 1994, on our audits of
the consolidated financial statements of Pages, Inc. and Subsidiaries as of
December 31, 1993 and for the year ended December 31, 1993 and for the ten
months ended December 31, 1992 which report is included in the amended Annual
Report on Form 10-K/A.


/s/ Hausser + Taylor
    ----------------
    HAUSSER + TAYLOR

    Columbus, Ohio
    January 22, 1996




To the Board of Directors of Pages, Inc.

As independent chartered accountants we hereby consent to the inclusion of our
report dated 23 March 1994 on our audit of the combined financial statements of
Great British Book Fairs, Inc., and School Book Fairs Limited for the year ended
31 December 1993 and the period from 20 May 1992 to 31 December 1992 which were
consolidated into the financial statements of Pages, Inc., which report is
included in this Annual Report on Form 10-K/A.


/s/ Arthur Andersen
    ---------------
    Arthur Andersen
    Chartered Accountants
    1 Surrey Street
    London
    WC2R 2PS



    6 February 1996


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                         671,602
<SECURITIES>                                         0
<RECEIVABLES>                               14,133,086
<ALLOWANCES>                                   168,000
<INVENTORY>                                 33,014,774
<CURRENT-ASSETS>                            53,011,874
<PP&E>                                       9,226,971
<DEPRECIATION>                               3,014,424
<TOTAL-ASSETS>                              67,734,566
<CURRENT-LIABILITIES>                       39,214,590
<BONDS>                                      8,927,312
                                0
                                          0
<COMMON>                                        50,879
<OTHER-SE>                                  19,541,785
<TOTAL-LIABILITY-AND-EQUITY>                67,734,566
<SALES>                                     79,068,129
<TOTAL-REVENUES>                            79,068,129
<CGS>                                       46,846,997
<TOTAL-COSTS>                               46,846,997
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           1,704,897
<INCOME-PRETAX>                              (641,132)
<INCOME-TAX>                                 (168,700)
<INCOME-CONTINUING>                          (472,432)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (472,432)
<EPS-PRIMARY>                                   (0.12)
<EPS-DILUTED>                                   (0.12)
        

</TABLE>


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