PAGES INC /OH/
10-K, 1996-04-02
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
Previous: VIRAGEN INC, 8-K, 1996-04-02
Next: GOVERNMENT INCOME SECURITIES INC, DEF 14A, 1996-04-02



<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                         532,855
<SECURITIES>                                         0
<RECEIVABLES>                               10,388,548
<ALLOWANCES>                                   457,000
<INVENTORY>                                 27,840,561
<CURRENT-ASSETS>                            40,534,793
<PP&E>                                      10,699,063
<DEPRECIATION>                               3,422,661
<TOTAL-ASSETS>                              54,849,475
<CURRENT-LIABILITIES>                       26,802,473
<BONDS>                                     17,373,403
                                0
                                          0
<COMMON>                                        54,746
<OTHER-SE>                                  10,618,853
<TOTAL-LIABILITY-AND-EQUITY>                54,849,475
<SALES>                                     72,820,881
<TOTAL-REVENUES>                            72,820,881
<CGS>                                       45,008,659
<TOTAL-COSTS>                               45,008,659
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           2,217,580
<INCOME-PRETAX>                            (4,224,231)
<INCOME-TAX>                                 2,119,400
<INCOME-CONTINUING>                        (6,343,631)
<DISCONTINUED>                             (2,876,088)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (9,219,719)
<EPS-PRIMARY>                                   (1.87)
<EPS-DILUTED>                                   (1.87)
        



                                    FORM 10-K

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                        

                   For the fiscal year ended December 31, 1995
                         Commission File Number 0-10475

                                    PAGES, INC.
             -----------------------------------------------------
             (Exact Name of Registrant as specified in its charter)

            Delaware                                           34-1297143
- ------------------------------                             ------------------
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                             Identification No.)

              801 94th Avenue North, St. Petersburg, Florida     33702
            -----------------------------------------------------------
            (Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code  (813) 578-3300
                                                    --------------
Securities registered pursuant to Section 12(b) of the Act: None
                                                            ----
Securities registered pursuant to Section 12(g) of the Act:

                   Common Stock, $0.01 par value
                   -----------------------------
                          (Title of Class)

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding  12  months (or for such shorter period that the  Registrant  was
required  to  file  such  reports), and (2) has  been  subject  to  such  filing
requirements for the past 90 days.  YES    X      NO       .
                                         ----         ---- 

Indicate  by check mark if disclosure of delinquent filers pursuant to Item  405
of  Regulation  S-K is not contained herein, and will not be contained,  to  the
best  of  registrant's  knowledge in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [      ]
            ------

The  aggregate market value of the voting shares held by non-affiliates  of  the
Registrant  as of March 11, 1996, was $5,393,535 (computed by reference  to  the
average bid and asked prices of such shares on such date).

Number  of  Common  Shares,  each  with  $0.01  par  value,  of  the  Registrant
outstanding as of March 11, 1996:  5,175,843 Common Shares.

<PAGE>
                               PART I

ITEM 1.  BUSINESS

                              BUSINESS

General

     PAGES,  Inc.  (the "Company") was originally formed as an Ohio corporation,
but  on  October  14, 1994, it reincorporated under the laws  of  the  State  of
Delaware.    The   Company   operates  principally  through   its   wholly-owned
subsidiaries, School Book Fairs, Inc. and its affiliates ("SBF")  and  Clyde  A.
Short  Company,  Inc. ("CAS"). The Company engages in the children's  literature
and incentive/recognition awards businesses. SBF, which the Company acquired  in
1992,  publishes  and  distributes children's literature throughout  the  United
States,  and until the sale of its United Kingdom subsidiary and the closing  of
its Canadian distribution channel in March 1996, Canada (other than Quebec), the
United  Kingdom,  and  Ireland.  The  Company's  children's  literature  segment
accounted  for 68.8%, 66.8%, and 61%  of the Company's revenues in  1995,  1994,
and  1993, respectively.  Foreign operations accounted for 20.0%, 20.4% and 20.4
%  of  the Company's revenues in 1995, 1994 and 1993, respectively.  CAS,  which
the  Company  acquired in 1990, creates, markets, and administers safety,  sales
incentive, service recognition, and holiday gift awards programs for businesses.
The  Company markets its awards programs throughout the United States;  however,
its  customer  base  is  concentrated in the  Southeastern  United  States.  The
Company's incentive/recognition awards segment accounted for 31.2%,  33.2%,  and
39% of the Company's revenues in 1995, 1994, and 1993, respectively. See Note 10
to  the  Company's  Consolidated  Financial  Statements  for  certain  financial
information  attributable  to  the  Company's  two  industry  segments  and  its
operations by geographical area.

Children's Literature (School Book Fairs)

     Publishing.  The  Company, through SBF, publishes  and  markets  reasonably
priced,  leisure-based  children's printed literature and  media  products.  The
Company's  books  generally have a retail price ranging  from  $0.99  to  $19.99
depending,  largely,  on whether the books are soft or hardcover.  Most  of  the
books sold are softcover having a retail price of less than $5.95 and an average
retail price of approximately $3.55.   In 1995, approximately  75% of the titles
offered  by  the Company were purchased from other publishers or  were  reprints
licensed from other publishers. The remaining titles offered by the Company were
proprietary  titles produced and published by the Company's Publishing  division
under  its Willowisp Press (R), Hamburger Press (R), Worthington Press (R),  and
Riverbank  Press  (TMPend)  imprints.  In 1995, the  Company  published over  40
fiction  and  non-fiction  books and  related  products  under  its  proprietary
imprints.  The Company's  proprietary titles consistently rank at the top of the
best selling books in the Company's book fairs. All of the Company's proprietary
books  are manufactured by independent printers, which are generally selected on
the basis of price and quality.  The Company has no  agreements  or  contractual
arrangements  with any printer other than purchase order commitments  issued  in
the normal course of business. The Company believes that it is not dependent  on
any one printer.

    Market Overview. The Company markets its children's leisure-based literature
primarily through book fairs held at pre-schools, elementary schools, and middle
schools. There are approximately 79,600 pre-schools and day care centers, 64,000
elementary schools, and 13,000 middle schools in the United States.

      Total   student  enrollment  in  United  States  elementary   schools   is
approximately  27 million and in middle schools is approximately  9  million.  A
relatively high number of births in the late 1980's and early 1990's is expected
to result in continued growth in pre-school and elementary school enrollment and
an increase in middle school enrollment during the 1990's.

     The  Company also markets children's literature directly to elementary  and
middle  school librarians and teachers. There are over 1,800,000 elementary  and
middle  school  teachers in the United States. In addition, the Company  markets
directly  to  librarians  at  public libraries. There  are  over  18,000  public
libraries in the United States, Canada and the United Kingdom.

     School  Book  Fairs. The principal distribution channel for  the  Company's
children's  literature is through its school book fairs. The  Company  currently
markets its book fairs under its "PAGES Book Fairs (R)" trade name.  The Company
sold  more than 15 million children's books in 1995 through its book fairs.  The
Company's concentration in school-based distribution distinguishes it from other
children's book publishers. Based on information obtained through the conduct of
its business, the Company believes that it currently operates the second largest
book fair business in the United States.

     The  Company's  typical book fair is generally one  week  in  duration,  is
conducted at a central location on school premises, and is sponsored as a  fund-
raising  event  by  parent groups, librarians, or media  specialists.  A  school
typically conducts one or two book fairs during the school year. Book fairs give
students  the  opportunity  to  browse and purchase quality,  reasonably-priced,
leisure-based  paperback books, hardcover books, and related  products  such  as
posters,  pencils, erasers, and bookmarks. The Company provides to  the  schools
child  friendly  display cases which are fully stocked with  books  and  related
products. The sponsor conducts the book fair, retains a percentage of the  sales
receipts, and remits the balance to the Company.

     Distribution.  Approximately  95% of the Company's  elementary  and  middle
school  book  fairs  are  "case fairs," in which fully stocked  book  cases  are
delivered  to  and  retrieved  from the schools  by  the  Company's  independent
distributors. The balance of the Company's book fairs are "box fairs," in  which
the  books  and  merchandise are delivered and retrieved through the  mail.  Box
fairs  are  utilized  for  elementary and middle  schools  located  in  sparsely
populated  areas with a small number of schools where a case fair would  not  be
cost-effective and for pre-schools because fewer titles are offered.  Books  and
related  merchandise  for  case fairs are distributed  by  the  Company  to  its
distributors  from its warehouses in Worthington, Ohio.  Books  and  merchandise
for  box  fairs  are  distributed directly to the  schools  from  the  Company's
warehouses.

     As  of  March  25,  1996, the Company had approximately 7  company  and  69
independent  distributors located in territories throughout the  United  States.
Relationships  with 34 independent distributors were severed in early  March  of
1996  when  the Company sold its United Kingdom subsidiary and discontinued  its
Canadian  distribution  channel.   The Company's  independent  distributors  are
independent  contractors  who are compensated by the  Company  on  a  commission
basis.   All  distributors  are responsible for the  custody  and  care  of   an
inventory  of  the Company's products and for delivery, setup, and retrieval  of
the  products at book fairs. The Company believes its distribution structure  is
superior  to  others in the book fair business because it allows the distributor
to  customize  the  fairs to the needs of the customer and because  it  provides
extraordinary  service.  The distributors are exclusive as  it  relates  to  the
distribution of book fairs and related products and non exclusive as it  relates
to other business endeavors.

     Marketing  and  Customer Service. Currently, the Company markets  its  book
fairs  through approximately 41 trained telephone sales representatives  located
in  its  offices  in  Worthington, Ohio, St. Petersburg, Florida,  and  Anaheim,
California, as well as through its network of distributors. The telephone  sales
representatives  undergo  extensive training,  monitoring,  and  supervision  to
ensure  quality  control and consistency. The Company's computer  system  allows
telephone  sales representatives to sequence solicitations according to  account
profitability.

     In  elementary  and middle schools, decisions relating to  book  fairs  are
usually made by school librarians, media specialists or coordinators, or parent-
teacher  organizations, which also sponsor, organize, and conduct the fairs.  In
pre-schools,  decisions relating to book fairs are made by center administrators
or directors.

     Surveys  conducted by the Company indicate that product quality,  quantity,
and customer service are the three most important factors considered by sponsors
of  book fairs in selecting one book fair company over another. The Company  has
established  an on-line system which can be accessed by each of its distributors
and  customer service representatives to retrieve messages and special  requests
from  customers  and  monitor  and order inventory.  Additionally,  the  Company
maintains  a  customer service department with a national toll-free number.  The
customer  service  department  collects a representative  number  of  book  fair
customer  evaluations and incorporates information derived from such evaluations
into  a database, which enables the Company to measure the effectiveness of  its
marketing programs and monitor the performance of its distributors.

     The  Company currently offers approximately 375 book titles and other items
in  its  book  fairs.  The Company's Creative Services department  selects  book
titles  and  other items for sale at its book fairs based upon such  factors  as
sales potential, literary quality, and educational and entertainment value.  The
Company  determines  the sales potential for a particular book  title  or  other
item,  in part, from historical sales data and from qualitative and quantitative
readership surveys it conducts.

     Growth  opportunities.  In 1995, the Company's 52,000 book  fairs  gave  it
direct  access to approximately 18 million students and teachers.   This  access
affords  the  Company  an  opportunity to cross-market  other  products  and  to
increase sales of its products directly to teachers and librarians.

     The Company believes that its existing book fair sales organization and its
marketing system are capable of absorbing additional volume and can be  utilized
to  increase its share of the existing elementary school and middle school  book
fair markets.

     Except  for its operations in Canada, the United Kingdom, and Ireland,  the
Company did not operate in any foreign countries in 1995. However, countries  in
Western  Europe  and  South America could offer longer-range  opportunities  for
sales  of  non-English language products. There is also a demand in  the  United
States  for Spanish language products which could be easily integrated into  the
Company's current marketing and distribution systems.

Incentive/Recognition Awards (Clyde A. Short Company)

     General.  The  Company  creates, markets,  and  administers  awareness  and
incentive/recognition  programs  which  address  specific  needs   in   employee
education,  training,  motivation,  and recognition.  Programs  offered  by  the
Company  include  safety, sales incentive, quality control, production,  service
recognition,   attendance,  birthday,  and  corporate  holiday  gift   programs.
Virtually   every  program  employs  merchandise  (alternatively,  jewelry   or,
occasionally,  travel)  as  the principal incentive  for  the  reinforcement  or
modification  of  employee behavior. The common objective of all  the  Company's
programs   is   to   reduce  client  operating  costs  by  increasing   employee
productivity.

    The Company begins a typical "incentive" assignment by helping the client to
determine  realistic  performance goals and to establish an appropriate  budget.
Next,  the  Company  selects  and recommends to  the  client  an  assortment  of
merchandise  which,  in  the Company's experience, will serve  as  an  effective
incentive  to  the client's employees. Upon approval, the Company publishes  and
distributes  all  materials  (including  appealing,  full-color  catalogues   or
brochures)  necessary  to communicate the program's benefits.  As  the  client's
employees  become  eligible  to  receive awards,  the  Company  processes  their
requests and, in most cases, ships the items directly to the employees from  the
Company's  distribution  center  in Shelby, North  Carolina.  The  Company  then
invoices  the  client,  at  prices  approximating  comparable  retail,  as   the
merchandise is shipped.

Awareness and Incentive/Recognition Programs

     Safety  Awareness/Incentive Programs. Accidents  in  the  workplace  injure
thousands  of  workers  each  year  and cost billions  of  dollars  in  worker's
compensation  premiums, health care costs, and lost productivity. The  Company's
safety  programs are designed to reduce these costs by increasing awareness  and
promoting safe work habits. Because each client has its own unique set of safety
concerns, the Company designs each safety program to meet the specific needs and
goals of the client. A typical safety program would grant an award for accident-
free operations over a specified period of time. As a consequence of the present
regulatory  environment, clients are placing increasing emphasis on  safety  and
the  Company has received a number of client testimonials regarding the efficacy
of the safety programs it has designed.

     Sales  Incentive Programs. Sales incentive programs are designed to achieve
the  client's  specific  goals,  such as gaining  market  share,  launching  new
products  or  services,  improving profitability,  encouraging  early  ordering,
opening new territory, or boosting overall sales. When those goals are met,  the
responsible employees are provided with awards.

     Service Recognition Programs. Service awards programs grant awards based on
years  of  service  with the employer. Service awards are  designed  to  improve
morale, increase productivity, and reduce costly employee turnover by delivering
messages of recognition and strengthening bonds of loyalty between employees and
employers. The Company's experience is that employee recognition is near the top
of the list of motivating factors that create on-the-job satisfaction.

     Quality  Control Programs. Quality control programs are designed to  create
and  increase  quality  awareness  and  motivate  workers  to  make  a  personal
commitment  to  quality.  Participants are rewarded  when  corporate  goals  and
objectives  are met. Effective programs result in reducing rework and  downtime,
retaining existing business, and earning new business through increased customer
satisfaction.

    Production Programs. Production programs are designed to motivate workers by
offering  incentive awards for achieving corporate production quotas and  goals.
By  creating  increased productivity awareness, thus increasing production,  the
client is able to reduce its cost per unit and enhance profitability.

      Attendance  Programs.  The  costs  incurred  by  clients  resulting   from
absenteeism  include  loss of production, decrease in quality,  downtime,  extra
wages   to   replace  absent  workers,  and  added  administration.   Attendance
recognition  programs are designed to reduce excessive absenteeism by  providing
incentive awards to workers with perfect attendance.

     Birthday  and  Holiday Gift Programs. Although a declining portion  of  the
Company's incentive/recognition business,many employers continue to have a long-
standing  tradition of giving holiday gifts to employees as a  way  of  thanking
them  for their commitment and dedication throughout the year. Finding the right
gift  has  frequently posed a challenge for those responsible for administration
of  the  program.  The Company's gift-giving solution provides  clients  with  a
program  that  allows  employees to select exactly the  gift  they  want,  while
eliminating  the  administrative burden associated with other types  of  holiday
gift programs.

     Merchandise  Selection and Brochures. The Company presents the  merchandise
available   for   selection   by  its  clients'  employees   in   a   full-color
catalog/brochure  designed and produced by the Company's art department.  Except
for  apparel, the selection of which is limited, the merchandise offered by  the
Company  is similar to that found in a large retail department store,  including
consumer   electronics,  housewares,  hardware,  lawn  and  garden  merchandise,
sportswear, costume jewelry, and manufactured fine jewelry. Unlike some  of  its
competitors  in  the  service award business which manufacture  the  merchandise
offered  as awards, the Company has no "product bias," allowing it to  find  the
most  reasonably  priced,  highest  quality  supplier  of  merchandise  for  its
programs.  Merchandise is separated into over 20 different  price  levels.  This
allows the client to select price levels which fit its budget. The items in each
of  the  price  levels  selected by the client are  presented  to  employees  in
separate brochures corresponding to the applicable award level. The selection of
merchandise  within each price level is carefully chosen to  appeal  to  a  wide
segment of the industry work force. Products are grouped by the Company within a
particular  price  level based on the Company's determination  of  the  relative
value  of  all merchandise offered by the Company, rather than on the  Company's
cost  of those items. This results in different markups over the Company's  cost
for each item.

     Sales  and Marketing. The Company markets its incentive/recognition  awards
programs  through  a  combination of approximately 100 independent  commissioned
sales representatives, sales consultants, telephone sales representatives and by
direct  mail,  trade  show  participation, and trade  journal  advertising.  The
Company employs a "consultative selling" or "partner" approach to marketing  its
programs  which  relieves  from the client much of the  design  responsibilities
associated  with the programs. This often requires personal client contact  over
extended periods of time. The Company's proprietary computer software allows its
sales  consultants  to  monitor  and administer the  programs  of  its  clients,
relieving the client from much of the administrative burden associated with  the
program.   Approximately 10% of the independent commission sales representatives
are  exclusive to the Company in all their business activities and 90%  are  non
exclusive and may represent a competitor.  Sales consultants and telephone sales
representatives are Company employees.

    Growth Strategy. The Company intends to add additional sales representatives
in  order  to penetrate geographic markets in the United States outside  of  the
Southeastern  market  in  which  its sales are now  concentrated.  Many  of  the
Company's clients participate in only one or two of the programs offered by  the
Company. As part of its growth strategy, the Company also intends to expand  its
award  programs  and  actively cross-sell its broad range  of  programs  to  its
existing clients.

Employees

     As  of   March 25, 1996, the Company employed a total of approximately  239
permanent and 135 seasonal persons in the United States.  The number of seasonal
employees fluctuated during 1995 from a high of  592 to a low of  197 due to the
cyclical  nature of the Company's business. None of the Company's  employees  is
represented  by a labor union. The Company considers its relationship  with  its
employees to be excellent. As of March 25, 1996, the Company's health care  plan
covered 201 of its domestic employees.

Trademarks, Copyrights, and Licenses

     The Company owns or licenses the rights to the principal trademarks used in
its  business. The Company's principal trademarks are registered and the Company
considers protection of such trademarks to be important to its business.    U.S.
trademarks  expire ten years after they are granted, but are renewable.   It  is
the  Company's  policy  to  renew  all of its  active  trademarks.    The  names
"Willowisp   Press(R),"  "Hamburger  Press(R),"  "Rainbow   Book   Fairs   (R),"
"Worthington Press(R)," "Reading Resources(R)," "Riverbank Press (TM) Pend," and
others  are registered trademarks or have trademark registration pending in  the
United  States.  The  Company  is  not aware of  any  other  pending  claims  of
infringement or challenges to the Company's right to use its trademarks.

     The  Company  sometimes acquires license rights to reproduce characters  or
images  such  as  cartoon  characters or pictures of sports  figures,  but  such
licensing is not critical to its children's literature business.

Competition

     The  distribution  of  children's  leisure-based  literature  is  a  highly
competitive business. The Company's major competitors are Scholastic Corporation
and Troll Associates, which are significantly larger and better capitalized than
the  Company, and numerous small independent companies. The Company competes  on
the basis of customer service, product quality, and competitive pricing.

     The  incentive/recognition  awards  business  is  highly  competitive,  but
fragmented, with no company dominating the industry. The Company competes on the
basis  of  customer  service,  product quality and  diversity,  and  competitive
pricing.

<PAGE>

ITEM 2.   PROPERTIES
<TABLE>
<CAPTION>
                                                                        Owned/                
            Location                     Use                Size        Leased  Principally Used By
            --------                     ---                ----        ------  -------------------
<S>                              <C>                   <C>             <C>      <C>
St. Petersburg, Florida          Office                48,760 sq. ft.   Leased  PAGES,Inc./School Book Fairs
Worthington, Ohio                Office & Warehouse    84,000 sq. ft.   Leased  School Book Fairs
Worthington, Ohio                Office & Warehouse    61,530 sq. ft.    Owned  Under remodeling
Christchurch, England (1)        Office & Warehouse    29,700 sq. ft.   Leased  School Book Fairs
Dublin, Ohio                     Office                 4,700 sq. ft.   Leased  PAGES, Inc.
Scarborough, Ontario Canada (2)  Office & Warehouse    21,400 sq. ft.   Leased  School Book Fairs
Silver Spring, Maryland          Office & Warehouse     5,200 sq. ft.   Leased  School Book Fairs
Anaheim, California              Office & Warehouse    11,600 sq. ft.   Leased  School Book Fairs
St. Louis, Missouri              Office & Warehouse    25,000 sq. ft.   Leased  School Book Fairs
Orlando, Florida                 Office & Warehouse     1,700 sq. ft.   Leased  School Book Fairs
Wilmington, Delaware             Office & Warehouse     3,500 sq. ft.   Leased  School Book Fairs
Tampa, Florida                   Warehouse              3,500 sq. ft.   Leased  School Book Fairs
New York, New York               Office                   750 sq. ft.   Leased  School Book Fairs
Marietta, Georgia                Office & Warehouse    13,000 sq. ft.   Leased  School Book Fairs
Oklahoma City, Oklahoma          Office & Warehouse     8,900 sq. ft.   Leased  School Book Fairs
Shelby, North Carolina           Office & Warehouse   134,000 sq. ft.    Owned  Clyde A. Short Company
Kings Mountain, North Carolina   Warehouse            163,700 sq. ft.    Owned  Clyde A. Short Company
</TABLE>

(1)   On  March  6, 1996, the Company sold School Book Fairs, Ltd.,  its  United
Kingdom subsidiary, terminating its lease obligation.  See Item 1.
(2)   On  March  13,  1996, the Company discontinued its  Canadian  distribution
channel.  See Item 1.

     The leases (including renewals) on the properties set forth above expire as
follows:   St.  Petersburg, Florida - December 31, 2002;   Worthington,  Ohio  -
December  31,  1996; Dublin, Ohio - month to month term;  Scarborough,  Ontario,
Canada  -  August  31,  1997;  Silver Spring, Maryland  -   December  31,  1997;
Anaheim,  California -  August 31, 1997;  St. Louis, Missouri  -   February  27,
1998;   Orlando, Florida - March 31, 1998; Wilmington, Delaware  -   August  31,
1998;   Tampa,  Florida - January 31, 1997;  New York, New York -  February  28,
1998;   Marietta, Georgia -  May 31, 1998;  Oklahoma City, Oklahoma -  June  30,
1996.   These  facilities  are all located in appropriately  designed  buildings
which  are kept in good repair.  All of the properties owned by the Company  are
pledged to various lenders.


<PAGE>


ITEM 3.      LEGAL PROCEEDINGS

Internal Revenue Service

             On  October  13, 1995, the Company received a Notice of  Deficiency
from  the Internal Revenue Service  (the "IRS") relating, respectively , to  (i)
School  Book  Fairs, Inc. and Subsidiaries for the fiscal year ending  July  31,
1988,  asserting  a  deficiency of $65,020 in income taxes  and  penalties  plus
interest  as  provided by law, and (ii) School Book Fairs, Inc. and Subsidiaries
for  the  fiscal year ending July 31, 1989, asserting a deficiency of $5,113,174
in  income taxes and penalties plus interest as provided by law.  On October 19,
1995, the IRS issued two additional notices of deficiency relating, specifically
to (a) SBF Services, Inc. for the fiscal year ending July 31, 1989, asserting  a
deficiency of  $547,104 in income taxes and penalties plus interest as  provided
by  law,  and (b) SBF Services, Inc. for the fiscal years ending July 31,  1990,
and  July 1991, asserting a deficiency of $327,013 in income taxes and penalties
plus  interest as provided by law for an aggregate of $4,693,681 in income taxes
and  $1,358,630  in  penalties. Using a constant annual  interest  rate  of  9%,
interest  payable  as  of  December 31, 1995,  on  the  aforementioned  asserted
deficiencies would approximate $4,200,000.

           On January 11, 1996, the Company filed separate petitions with United
States Tax Court with respect to each of the two notices of deficiency issued on
October 13, 1995.  These petitions dispute the entire amount of the deficiencies
asserted  by the IRS.  On January 16, 1996, two additional petitions were  filed
with  the  United States Tax Court with respect to the two notices of deficiency
issued  on October 19, 1995.  These petitions also dispute the entire amount  of
the deficiencies asserted by the IRS.

            On March 7, 1996, the IRS filed separate answers to each of the four
petitions,  generally  denying the allegations set forth  therein.  The  Company
intends  to  vigorously contest the various assertions made by the  IRS  in  the
notices of deficiency.

<PAGE>

ITEM 4.      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     The  Company's Annual Meeting of Stockholders was held on August 31,  1995.
The  matters voted upon were the election of five directors. The number of votes
cast at the meeting were as follows:

                                 Votes Cast                Broker        
                      -------------------------------- 
       MATTER             For      Against    Withheld   Abstentions Non-Votes
      -------             ---      -------    --------   ----------- ---------
Nominees:                                                            
  S. Robert Davis     4,097,266     50,217       0          0            0
  Richard A. Stimmel  4,098,673     48,810       0          0            0
  Charles R. Davis    4,086,873     60,610       0          0            0
  Juan F. Sotos       4,097,923     49,560       0          0            0
  Robert J. Tierney   4,098,473     49,010       0          0            0
                                                                     
  <PAGE>

                              PART II
  
  ITEM 5.  MARKET PRICE FOR THE COMPANY'S COMMON STOCK AND RELATED STOCKHOLDER
  MATTERS

     The Common Stock is traded on the NASDAQ National Market under the symbol
  "PAGZ."   The following table sets forth for the periods indicated the  high
  and  low trading prices for shares of the Common Stock, as reported  on  the
  NASDAQ National Market.


  
                                                        Trade Price
                                                    ------------------------
                                                    High              Low
                                                    -----             ------
Calendar Year Ended December, 1995                                
     Fourth Quarter  ......................         3                  1 5/8
     Third Quarter  .......................         3 5/8              2 1/2
     Second Quarter  ......................         7 1/4              3
     First Quarter  .......................         8                  3 1/4
                                                                  
Calendar Year Ended December 31, 1994                             
     Fourth Quarter  ......................         7                  4
     Third   Quarter  .....................         9 1/2              6 3/8
     Second Quarter  ......................        11                  8 1/8
     First Quarter  .......................        12 1/8             10 1/8
  
      As  of  March   11, 1996, the Company had approximately 443  holders  of
  record of its Common Stock.
  
      The Company has not paid dividends since December 27, 1985.  The Company
  anticipates that for the foreseeable future it will retain earnings in order
  to  finance  the  expansion and development of its  business,  and  no  cash
  dividends will be paid on its common stock.  The Loan Agreement between  the
  Company  and  The Huntington National Bank N.A. (the "Loan Agreement")  does
  not  allow  the  Company  to pay cash dividends which  total  in  excess  of
  $100,000  on  its  common stock and only then when the  Company  is  not  in
  default under the Loan Agreement.

<PAGE>

ITEM 6.  SELECTED FINANCIAL DATA

(In thousands, except per share data)
<TABLE>
<CAPTION>
                                                                                      Ten Months                         
                                         Year Ended     Year Ended     Year Ended        Ended       Year Ended     Year Ended
                                        December 31,   December 31,   December 31,   December 31,   February 29,   February 28,
                                        ---------------------------------------------------------------------------------------
                                            1995           1994           1993          1992(1)         1992           1991
                                        ---------------------------------------------------------------------------------------
Consolidated Statements of Operations                                                                              
 Data:
<S>                                    <C>            <C>            <C>            <C>            <C>            <C>
Revenues                                $72,821        $76,336        $76,531        $44,507        $22,222        $24,320
Costs and expenses                       77,045         76,743         74,963         44,209         21,982         23,711
                                        -------        -------        -------        -------        -------        -------
Income from continuing operations                                                                                  
   before income taxes                   (4,224)          (407)         1,568            298            240            609
(Provision) benefit for income taxes     (2,119)(6)        169           (568)           700(3)         (77)            (8)
                                        -------        -------        -------        -------        -------        -------
Income (loss) from continuing                                                                                      
   operations                            (6,343)          (238)         1,000              -              -              -
Income (loss) from discontinued                                                                                    
   operations                            (2,876)          (234)            11              -              -              -
                                        -------        -------        -------        -------        -------        -------

Income (loss) before cumulative effect                                                                             
   of change in accounting principle     (9,219)          (472)         1,011            998            163            601
Cumulative effect of change in                                                                                     
   accounting principle                       -              -              -              -            828(2)           -
                                        -------        -------        -------        -------        -------        -------
Net income (loss)                       $(9,219)         $(472)         $1,011          $998     $      991     $      601
                                        -------        -------        -------        -------        -------        -------
                                                                                                                   
Per Share Data(4):                                                                                                 
Income (loss)  from continuing                                                                                     
   operations                            $(1.29)        $(0.06)          $0.18         $0.19          $0.04          $0.14
Discontinued operations                   (0.58)         (0.06)                                                      
Cumulative effect of change in                                                                                     
   accounting principle                       -              -               -             -           0.17              -
                                        -------        -------        -------        -------        -------        -------
Net income  (loss) per common share(5)   $(1.87)        $(0.12)          $0.18         $0.19          $0.21          $0.14
                                        -------        -------        -------        -------        -------        -------
Cash dividends per common share               -              -               -             -              -              -
Weighted average common and common                                                                                 
   equivalent shares                      4,930          4,055           5,757         5,546          4,941          4,855

</TABLE>
<TABLE>
<CAPTION>                                                                                                          
                                             At             At             At             At             At             At
                                        December 31,   December 31,   December 31,   December 31,   February 29,   February 28,
                                            1995           1994           1993           1992           1992           1991
                                        -------        -------        -------        -------        -------        -------
<S>                                    <C>            <C>             <C>            <C>            <C>           <C>
Consolidated Balance Sheets Data:                                                                                        
Working capital                         $13,732        $13,527         $10,054        $8,456         $2,328         $4,518
Total assets                             54,849         68,005          53,761        44,634         12,092         12,103
Long-term obligations                    17,373          8,927          10,362        10,533            420          2,423
Stockholders' equity                     10,674         19,593          12,814         8,734          7,803          6,810
</TABLE>



NOTE  1:  On May 19, 1992, Pages, in a transaction accounted for as a  purchase,
acquired  the  outstanding  stock  of School Book  Fairs,  Inc.  and  affiliated
entities.   The  aggregate  cost  of  this  transaction,  including  major  debt
refinancing,  approximated $8,841,000.  Additionally, during 1992,  the  Company
changed its year end from February 28 to December 31.

NOTE 2: Pursuant to the Financial Accounting Standards Board (FASB) statement of
Financial  Accounting Standards (SFAS) No. 109, issued in  February,  1992,  the
Company, effective March 1, 1991, recorded a deferred tax asset of $828,287 with
a corresponding credit to income.

NOTE  3:  For the ten months ended December 31, 1992, the tax provision included
an $812,400 tax benefit attributable to the Company's reassessment of the future
realizability of deferred tax assets.

NOTE  4:  Adjusted to give effect to five-for-four stock split in each of  April
1990 and October 1993.

NOTE  5:  Represents earnings per common and common equivalent share both  on  a
primary  and a fully diluted basis.  On a fully diluted basis, dilution is  less
than 3%.

NOTE  6:    The tax provision was an allowance against previously recorded
deferred tax assets.

<PAGE>

ITEM  7.    MANAGEMENT'S  DISCUSSION AND ANALYSIS  OF  FINANCIAL  CONDITION  AND
RESULTS  OF OPERATIONS

      The  following discussion should be read in conjunction with the  Selected
Financial  Data  and the Consolidated Financial Statements and  Notes  contained
elsewhere herein.  The Company's results of operations have been, and in certain
cases are expected to continue to be, affected by certain general factors.

Acquisitions and Changes in Fiscal Years

     On  May 19, 1992, the Company acquired all of the outstanding capital stock
of School Book Fairs. The transaction was accounted for as a purchase and, as  a
result,  operations  of  School  Book  Fairs  are  reflected  in  the  Company's
Consolidated  Financial Statements from May 20, 1992, forward. As  part  of  the
transaction,  the  Company acquired certain School Book Fairs bank  indebtedness
directly  from School Book Fairs' primary lending institution, at a  substantial
discount,  and issued to such lender warrants to purchase Common Shares  of  the
Company.  The  Company also issued, to key management personnel of  School  Book
Fairs, stock options to purchase Common Shares of the Company.

     During December 1992 as a consequence of the School Book Fairs acquisition,
the  Company changed its fiscal year end from the last day of February  back  to
December  31  so that future reporting years would more closely approximate  the
annual business cycle for the combined businesses.

     During  1994 and 1993, the Company acquired several businesses involved  in
the  distribution and publishing of children's literature, including the  Junior
Library  Guild,  National  Library Service and  Cornerstone  Books  from  Bantam
Doubleday  Dell Publishing Group, Inc. in 1994 and Parents Magazine  Read  Aloud
Book Club from the publisher of Parents Magazine in 1993. The aggregate cost  of
these  acquisitions approximated $2.9 million and $1.7 million in 1994 and 1993,
respectively, and was paid with a combination of cash, Common Shares, and notes.
The  transactions  were  accounted  for as  purchases  and,  as  a  result,  the
operations  of the acquired entities are included in the Company's  consolidated
financial  statements  commencing  with the  respective  dates  of  acquisition.
However,  the  Read Aloud Book Club is reflected as a discontinued operation  in
the accompanying consolidated financial statements.

 IRS Assessment

    During the Spring of 1993, the Company was advised that the Internal Revenue
Service  ("IRS")  may  assess additional income taxes  in  connection  with  the
examination of the tax returns of School Book Fairs and its affiliates  for  the
fiscal  years ending July 31, 1989, 1990, and 1991.  In June 1993,  the  Company
recorded a $2 million adjustment to its purchase price allocation of SBF assets,
which  increased  the cost in excess of assets acquired (i.e.  -  goodwill)  and
recorded a corresponding increase in accrued tax liabilities and related costs.

    In October of 1995, the Company received four Notices of Deficiency from the
IRS relating to this examination.  The Notices of Deficiency assessed additional
income  taxes of $4,693,681 and penalties of $1,358,630. Using a constant annual
interest  rate  of  9%,  interest  payable as  of  December  31,  1995,  on  the
aforementioned  asserted deficiencies would approximate $4,200,000.The  asserted
deficiencies  are attributable primarily to a restructuring of SBF  and  related
entities  that  occurred on August 31, 1988, in which, along with other  events,
certain  assets  were  transferred  between  related  companies.   The  IRS  has
challenged,  among  other things, the values assigned to  those  assets  by  the
parties to the transaction, contending that the assets were undervalued and that
SBF  recognized  a  substantial taxable gain in the  transaction.   The  Company
intends  to  vigorously contest the various assertions made by the  IRS  in  the
notices  of deficiency and believes the IRS's position regarding the adjustments
to taxable income is substantially overstated.  The Company has retained the law
firm of Akin, Gump, Strauss, Hauer & Feld as counsel, and in January 1996, filed
petitions  with  the  Tax  Court  disputing the  IRS  valuation  of  the  assets
transferred, and other points in the IRS assessment.

     The Company is unable to determine the ultimate outcome of this uncertainty
and accordingly, has not provided for any additional amounts in excess of the $2
million  relating  to  this assessment in its fiscal 1995 financial  statements.
Should  the IRS prevail on its entire $6.1 million of proposed income taxes  and
penalties  and  $4.2  of  potential interest  as  of  December  31,  1995,   the
additional $8.3 million above the $2 million recorded by the Company during 1993
would approximate $1.60 per common share outstanding.

Disposal  and  Phase  Out  of  Certain Children's  Literature  Business  Segment
Distribution Channels

    During 1995, the Company disposed of or phased out the operations of several
acquisitions  made  in  1993 and 1994 and curtailed the  distribution  of  early
childhood product through the mail to pre-schools and daycare centers.  Combined
revenues, included in the accompanying consolidated financial statements, of the
aforementioned  operations  for  1995, 1994 and  1993  approximated  $2,300,000,
$3,400,000,  and  $2,300,000,  respectively.  The combined  costs  and  expenses
associated  with the aforementioned operations including loss on disposition  or
phase out included in cost of goods sold and selling, general and administrative
expenses  in the accompanying consolidated financial statements for  1995,  1994
and 1993 approximated $2,700,000, $3,300,000 and $1,518,000, respectively.

Subsequent Events -Disposition of United Kingdom and Discontinuance of  Canadian
Distribution Channel

     On  March 6, 1996, the Company sold its United Kingdom subsidiary. Revenues
in US dollars for the United Kingdom subsidiary for the years ended December 31,
1995,  1994  and  1993 approximated $11,264,000, $12,173,000,  and  $11,969,000,
respectively,   with   income/(loss)  before  income  taxes   of   approximately
$(1,197,000), $(276,000), and $57,000, for the same years.

     On  March  13,  1996,  the Company discontinued its  Canadian  distribution
channel.  Revenues in U.S. dollars for the Canadian distribution channel for the
years   ended  December  31,  1995,  1994,  and  1993  approximated  $3,322,000,
$3,406,000,  and  $3,631,000, respectively, with  loss  before income  taxes  of
approximately $(386,000), $(367,000) and $(344,000) for the same years.

Trends

     The  Company believes that the public's interest in education  and  general
demographic  conditions  will  continue for the foreseeable  future  to  have  a
favorable  impact  on  the  Company's  domestic   operations, particularly  with
regard   to  the  sale  of   children's   literature   products.   Additionally,
public  elementary  and  secondary  enrollment  is  projected   to continue  to 
grow through the year 2000.  As the population of school children increases, the
number of schools and teachers will likely increase.

     For  the  Spring  1996  book  fair season, the number  of  domestic  events
delivered  through  March 25, 1996 were approximately 15%  less  than  the  same
season  in  1995.  Additionally, the remaining scheduled events for  the  Spring
1996  season are 15% less than the same time in the previous year.  The  Company
anticipates this trend to hold through the Spring 1996.

Seasonality and Quarterly Data

    Both the children's literature and the incentive/recognition awards segments
are  significantly seasonal. The majority of the Company's book fairs  are  held
during  the school year. As a result, most of the revenues of SBF are  generated
between  the months of September and May and the Company must build up inventory
in  anticipation  of  sales  during the season. Approximately  one-half  of  the
revenues  of  CAS  and  most of its profits are recorded during  the  months  of
November   through  January.  Working  capital  requirements,   inventory,   and
receivables  are  at their peak levels at that time and the Company  experiences
negative cash flow and losses in the summer months.

Discontinued Operations

    In 1995, the Company adopted plans to discontinue the operations of its Read
Aloud  Book  Club  division  (the "Club").  The  Club  is  accounted  for  as  a
discontinued   operations  in  the  accompanying  consolidated   statements   of
operations.   The Club's results of operations for the years ended December  31,
1994 and 1993 have been reclassified in order to conform with the current year's
presentation.

Results of Operations

     The table below sets forth certain financial data expressed as a percentage
of revenues (percentage may not total 100% due to rounding):


                                          Percentage of Revenues
                               ---------------------------------------------
                               Twelve Months    Twelve Months  Twelve Months
                                   Ended            Ended          Ended
                                December 31,     December 31,   December 31,
                                    1995             1994           1993
                               ---------------------------------------------
                                                               
Total revenue                      100.0%           100.0%           100.0%
Cost of goods sold                  61.8              60.0            60.5
                                   ------           ------           ------

Gross profit                        38.2              40.0            39.5
Selling, general,and                38.9              36.5            34.0
   administration
Interest                             3.0               2.2             1.7
Depreciation and amortization        2.1               1.8             1.7
Foreign exchange                       _              (0.1)            0.0
                                   ------           ------           ------
                                                               
Income (loss) from continuing                                  
operationsbefore income taxes       (5.8%)           (0.5%)           2.1%
                                   ------           ------           ------
                                                               

Year Ended December 31, 1995, Compared to Year Ended December 31, 1994

     Consolidated  revenues for the year ended December  31,  1995  approximated
$72.8  million  compared  to  approximately $76.3 million  for  the  year  ended
December  31,  1994,  a  decrease of 4.6% or approximately  $3.5  million.   The
Company's  children`s  literature business segment accounted  for  approximately
$50.1  million compared to approximately $50.9 million of  revenues in  1994,  a
decrease  of  1.7%,  or  approximately $800,000.   The  decrease  in  children's
literature  business  segment revenues is attributable  to  the  following:   an
approximate $2 million decrease in book fair sales ($1.1 million in the domestic
market and $900,000 in the foreign market) with an offset of an approximate $1.2
million increase in school and library sales.

     The  Company's incentive/recognition awards business segment accounted  for
approximately  $22.7 million in revenues for the year ended December  31,  1995,
compared  to $25.2 million in revenues for the year ended December 31,  1994,  a
decrease of 10% or approximately $2.5 million.  The decline in revenue  was  due
to  disappointing  year end holiday sales and a decrease in  volume  on  certain
existing  customers  coupled  with  delayed redemption  on  new  accounts.   The
majority  of  revenues  generated by the incentive/recognition  awards  business
segment  are  from  the  sales  of  products, and  revenues  from  services  are
insignificant.

     International  revenues  in  U.S. dollars associated  with  the  children's
literature business segment were approximately $14.6 million for the year  ended
December  31,  1995, compared to $15.6 million for the year ended  December  31,
1994.   In local currencies, international revenues for 1995 decreased  by  8.1%
from 1994 revenues; however, due to foreign currency fluctuations, the 1995 U.S.
dollar revenues from foreign operations declined by 6.4% from the prior year.

    Consolidated cost of goods sold was approximately $45.0 million for the year
ended  December 31, 1995, compared to approximately $45.9 million for  the  year
ended  December  31,  1994, a decrease of 1.9% or approximately  $900,000.   The
Company's  children's  literature business segment accounted  for  approximately
$31.2  million  of  costs of goods sold for the year ended  December  31,  1995,
compared to approximately $30.4 million for the year ended December 31, 1994, an
increase  of 2.6% or approximately $800,000.   As a percentage of revenues  from
the  children's  literature business segment, cost of goods  sold  increased  to
63.5%  in 1995 from  59.8% in 1994.  The increase in cost of goods sold  in  the
children's literature business segment is principally due to erosion in  margin,
change in product mix and the related channel of product distribution.

     The  Company's incentive/recognition awards business segment accounted  for
approximately  $13.8 million of cost of goods sold for the year  ended  December
31,  1995, compared to approximately $15.5 million of cost of goods sold for the
year ended December 31, 1994, a decrease of 10.7% or approximately $1.7 million.
The decrease in cost of goods sold was attributable to the decrease in revenues.
As  a  percentage  of  revenues from the incentive/recognition  awards  business
segment,  cost of goods sold improved to 61.1% in 1995 from 61.4% in  1994.  The
0.3% decrease in cost of goods sold is principally attributable to the change in
product mix.

     Consolidated selling, general, and administrative expense was approximately
$28.3  million  for the year ended December 31, 1995, compared to  approximately
$27.8  million  for  the year ended December 31, 1994, an increase  of  1.7%  or
approximately $500,000. Selling, general, and administrative expense  associated
with  the  Company's  children's literature business segment  was  approximately
$19.0  million  for the year ended December 31, 1995, compared to  approximately
$18.0  million  for  the year ended December 31, 1994, an increase  of  5.5%  or
approximately $1.0 million.  The increase in selling, general and administrative
expenses attributable to the children's literature business segment in 1995  was
due  to reflecting a full year of expense relating to 1994 business acquisitions
as  well  as additional expenses relating to the operations of the 1995 business
acquisitions  and  expenditures  to  further  develop  historical  and  acquired
channels of distribution.  Additionally, the 1995 expense includes approximately
$400,000 of costs associated with the disposal and phasing out of operations.

     Selling,  general, and administrative expense associated with the Company's
incentive/recognition awards business was approximately  $8.2  million  for  the
year  ended  December 31, 1995, compared to approximately $8.8 million  for  the
year  ended December 31, 1994, a decrease of 7% or approximately $600,000.   The
decrease  in  selling, general and administrative expenses was due to  decreased
sales and cost reduction efforts implemented by the Company.

     Consolidated general corporate and administrative expense was approximately
$1.1 million for the year ended December 31, 1995, compared to $1.0 million  for
the year ended December 31, 1994, an increase of  10% or $100,000.

     Consolidated interest expense was approximately $2.2 million for  the  year
ended  December  31, 1995, compared to $1.7 million for the year ended  December
31,  1994,  an  increase  of  30%  or $500,000.   During  1995,  the  children's
literature  business segment had higher levels of borrowings at higher  interest
rates.   The  average  outstanding debt by quarter in  1995  approximated  $23.9
million  compared to $23.3 million for 1994.  Additionally, the average interest
rate  for  1995 approximated 9.3% compared to approximately 7.9% for 1994.   The
higher  levels of borrowings resulted from seasonal needs, business acquisitions
and business expansion.

     Consolidated  depreciation and amortization expense was approximately  $1.5
million  for the year ended December 31, 1995, compared to $1.4 million for  the
year ended December 31, 1994, an increase of 5.2% or approximately $100,000. The
increase in depreciation and amortization expense in 1995 was primarily  due  to
the  inclusion of a full year of expense in 1995 for acquisitions  made  in  the
children's literature business segment in 1994, which increased depreciable  and
amortizable assets.  The increase is due also to the addition of depreciable and
amortizable  assets  associated  with the  1995  business  acquisitions  in  the
children's literature business segment.

     The  provision for income taxes reflects a reserve for previously  recorded
deferred tax assets, as required by SFAS No 109.


Year Ended December 31, 1994, Compared to Year Ended December 31, 1993

     Consolidated  revenues for the year ended December 31,  1994,  approximated
$76.3  million  compared  to  approximately $76.5 million  for  the  year  ended
December  31, 1993, a decrease of 0.2% or approximately $200,000. The  Company's
children's literature business segment accounted for approximately $50.9 million
of  revenues  for  the year ended December 31, 1994, compared  to  approximately
$46.9  million of revenues for the year ended December 31, 1993, an increase  of
8%  or  approximately $4 million.  The increase in children's literature segment
revenues is principally due to the inclusion of a full year of revenues in  1994
for  1993 business acquisitions as well as revenues generated from 1994 business
acquisitions  (book clubs and upscale book fairs).  Although revenues  were  up,
they were less than anticipated.

     International  revenues  in  U.S. dollars associated  with  the  children's
literature  business segment were approximately $15.6 million for  each  of  the
years  ended  December  31,  1994, and 1993. In local currencies,  international
revenues  for 1994 decreased by 1.4% over the comparable 1993; however,  due  to
foreign  currency fluctuations, the U.S. dollar revenues from foreign operations
declined 0.4% from  last year.

     The  Company's incentive/recognition awards business segment accounted  for
approximately  $25.2 million of revenues for the year ended December  31,  1994,
compared  to approximately $29.7 million of revenues for the year ended December
31,  1993,  a  decrease  of 15% or approximately $4.5 million.  The  decline  in
revenue  was  due  to  disappointing year end holiday sales  and  the  Company's
inability  to  timely replace low margin and unprofitable accounts  purposefully
eliminated  that were previously serviced in connection with the 1993  marketing
alliance.   The  majority  of  revenues generated by  the  incentive/recognition
awards  business  segment  are  from the sale of  products,  and  revenues  from
services are insignificant.

     Approximately $0.2 million of revenues for the year ended December 31, 1994
were  principally attributable to gain on assets held for disposition and rental
income.

    Consolidated cost of goods sold was approximately $45.9 million for the year
ended  December 31, 1994, compared to approximately $46.3 million for  the  year
ended  December  31,  1993,  a  decrease of 1% or approximately  $400,000.   The
Company's  children's  literature business segment accounted  for  approximately
$30.4  million  of  costs of goods sold for the year ended  December  31,  1994,
compared to approximately $27.1 million for the year ended December 31, 1993, an
increase  of 12% or approximately $3.3 million.  The increase in cost  of  goods
sold  in  1994 is due to the increase in revenues. As a percentage  of  revenues
from  the  children's literature business segment, cost of goods sold increased,
registering 59.6% during 1994 compared to 57.9% during 1993.  The 1.7%  increase
in  cost of goods sold as a percentage of revenues is due to the adverse  effect
of  competitive pricing pressures somewhat offset by the favorable gross  margin
impact of distributing product through additional channels.

     The  Company's incentive/recognition awards business segment accounted  for
approximately  $15.5 million of cost of goods sold for the year  ended  December
31,  1994,  compared to approximately $19.2 million for the year ended  December
31,  1993, a decrease of 19% or approximately $3.7 million. The decrease in cost
of  goods sold was attributable to the decrease in revenues. As a percentage  of
revenues  from the incentive/recognition awards business segment, cost of  goods
sold improved to 61.4% in 1994 from 64.7% in 1993. The 3.3% decrease in cost  of
goods sold is principally attributable to the change in product mix.

     Consolidated selling, general, and administrative expense was approximately
$27.8  million  for the year ended December 31, 1994, compared to  approximately
$26.1  million  for  the year ended December 31, 1993, an increase  of  6.8%  or
approximately  $1.7  million.  Selling,  general,  and  administrative   expense
associated  with  the  Company's  children's  literature  business  segment  was
approximately  $18.0 million for the year ended December 31, 1994,  compared  to
approximately $16.8 million for the year ended December 31, 1993, an increase of
7%  or  approximately $1.2 million.  Approximately $400,000 of the  increase  in
selling,  general  and administrative expenses attributable  to  the  children's
literature business segment in 1994 was due to reflecting a full year of expense
relating  to  1993  business  acquisitions as well as  an  approximate  $500,000
additional expenses relating to the operations of the 1994 business acquisitions
and  approximately  $300,000  of  expenditures  to  further  develop  historical
acquired channels of distribution.

     Selling,  general, and administrative expense associated with the Company's
incentive/recognition awards business was approximately  $8.8  million  for  the
year  ended  December 31, 1994, compared to approximately $8.2 million  for  the
year ended December 31, 1993, an increase of 7% or approximately $600,000.   The
increase  in  selling,  general  and  administrative  expenses  was  due  to   a
substantial  shift  from  non-commissioned sales  to  commissioned  sales  which
accounted  for  approximately  $400,000  of  the  increase.   Additionally,  the
incentive/recognition   awards   business   segment's   selling,   general   and
administrative  expenses  includes  approximately  $200,000  of   staffing   and
marketing costs associated with anticipated fourth quarter sales which  did  not
materialize.

     Consolidated general corporate and administrative expense was approximately
$1.0 million for the year ended December 31, 1994, compared to $1.1 million  for
the year ended December 31, 1993, a decrease of 9.1% or $100,000.

     Consolidated interest expense was approximately $1.7 million for  the  year
ended  December  31, 1994, compared to $1.3 million for the year ended  December
31,  1993,  an increase of 31% or $400,000. During 1994, both business  segments
had  higher levels of borrowings at slightly higher interest rates.  The average
outstanding  debt  by  quarter in 1994 approximated $23.3  million  compared  to
approximately $20 million for 1993.  Additionally, the average interest rate for
1994  approximated 7.9% compared to 7% for 1993. The higher levels of borrowings
resulted from seasonal needs, business acquisitions and business expansion.

     Consolidated  depreciation and amortization expense was approximately  $1.4
million  for the year ended December 31, 1994, compared to $1.3 million for  the
year  ended December 31, 1993, an increase of 8% or approximately $100,000.  The
increase in depreciation and amortization expense in 1994 was primarily  due  to
the  inclusion of a full year of expense in 1994 for acquisitions  made  in  the
children's  literature  business segment in 1993,  which  increased  depreciable
assets.  The increase is due also to the addition of depreciable and amortizable
assets  associated  with  the  1994  business  acquisitions  in  the  children's
literature business segment.

     The benefit provision for income taxes is less than the statutory rates due
to  permanent differences between financial and tax reporting and the change  in
state  and local tax rates somewhat offset by the exclusion of losses of  United
Kingdom operations.

     The  loss  for  the year was attributable to a combination of disappointing
fourth quarter sales coupled with additional costs and expenses incurred for the
integration  of acquisitions, acceleration of the growth of book  clubs  and  to
further develop historical channels of distribution.

     Earnings (loss) per common and common equivalent share decreased to a  loss
of  $0.12  in  1994 from earnings of $0.18 in 1993.  The decrease in  per  share
amounts  was  attributable to a $1,482,952 decrease in earnings from  income  of
$1,010,520  and a 1,702,000 decrease in the weighted average common  and  common
equivalent  shares  used to compute per share amounts.  The decrease  in  common
equivalent  shares  was  attributable to the  exclusion  of  such  common  stock
equivalents  when they are anti-dilutive and was somewhat offset  by  additional
shares issued in the August, 1994 stock offering.

Liquidity and Capital Resources

     The  Company's  primary sources of liquidity have been cash generated  from
operating activities from both of its business segments, amounts available under
its  existing credit facilities, and proceeds from the public offering of Common
Shares  during  the third quarter of 1994. The Company's primary uses  of  funds
consist of financing inventory and receivables for both business segments.


     The  following  table presents a historical summary of the  Company's  cash
flows (in thousands):

                                       1995           1994           1993
                                  ---------------------------------------

Cash  provided  by (used) in
   operating activities           $   3,269       $ (6,737)     $  (4,305)
Capital expenditures                   (586)          (854)        (1,363)
Net (payments) borrowings on debt    (2,420)         3,336          3,554
   obligations
Payment for Company acquisitions       (779)        (2,720)          (558)
Proceeds from issuance of  Common       275          7,206          2,140
   Shares
Other                                   102            141              2
                                  ---------       --------      ---------
Increase(decrease) in cash        $    (139)      $    372      $    (530)
                                  ---------       --------      ---------
                                                              

     During  early  March 1996, the Company disposed of its foreign  operations.
The  $11,287,500 of proceeds were used to pay off the debt due Lloyds Bank,  pay
down  the  revolving  lines, and for working capital.  On  March  27,  1996  the
Company  negotiated a new $16 million revolving credit facility to  replace  the
previous $25 million of domestic bank credit line.  The credit facility consists
of   the  following:  a  $5  million  long-term  credit  loan  for  use  in  the
incentive/recognition awards business (the "CA Short Line"), a $11 million long-
term  credit loan for the use in the children's literature business (the "School
Book  Fairs  Line").   Both lines are due in full on June 1,  1997,  subject  to
annual renewal.

     The  Company anticipates that operating cash flows during the  next  twelve
months,  coupled  with  the long-term credit facilities  will,  cover  operating
expenditures  and  meet  the current maturities on long-term  obligations.   The
Company  does not anticipate any material expenditures for property,  plant  and
equipment  during the next twelve months.  Should the Internal  Revenue  Service
prevail in a potential tax assessment, it would place additional demands on  the
Company's cash and lines of credit.

     During 1995, Gruner + Jahr Printing and Publishing Company ("G+J") filed an
action  against the Company seeking in excess of $900,000 in damages which  have
been  stayed  by  the  court pending the resolution of an action  filed  by  the
Company  in  federal  court  against  G+J  and  Gareth  Stevens,  Inc.,  seeking
compensation  arising out of the Company's purchase from G+J of the  Read  Aloud
Book Club.  Gareth Stevens, Inc., filed a counterclaim in the action seeking  an
unspecified amount of damages.  The federal court action is in the pleading  and
discovery  stage  and  it is not possible at this time to predict  the  outcome.
However, if the Company is unsuccessful in its action and G+J and Gareth Stevens
are successful, the Company's liquidity may be  adversely affected.

Seasonality

      Both  the  children's  literature  and  the  incentive/recognition  awards
businesses  are extremely seasonal.  The majority of the Company's  school  book
fairs  are held during the school year.  As a result, most of the income of  SBF
is  generated between the months of September and May.  Approximately 45% of the
revenues  of  CAS  and  all of its profits are recorded  during  the  months  of
November   through  January.   Working  capital  requirements,  inventory,   and
receivables  are  at their peak levels at that time and the Company  experiences
negative cash flow in the other months.

Inflation

     Although  the  Company cannot determine the precise effects  of  inflation,
inflation  has an influence on the cost of the Company's products and  services,
supplies, salaries, and benefits. The Company attempts to minimize or offset the
effects  of inflation through increased sales volumes and sales prices, improved
productivity,  alternative sourcing of products and supplies, and  reduction  of
other  costs. The Company generally has been able to offset the impact of  price
increases  from  suppliers by increases in the selling prices of  the  Company's
products and services.

<PAGE>

ITEM 8.   FINANCIAL STATEMENT AND SUPPLEMENTARY DATA

    The response to this item is submitted in a separate section of this report.

<PAGE>

ITEM  9.   CHANGES  IN  AND  DISAGREEMENTS WITH ACCOUNTANTS  ON  ACCOUNTING  AND
FINANCIAL DISCLOSURE

     Previously  reported  on Form 8-K dated November 2,  1994  and  Form  8-K/A
relating thereto.

<PAGE>
                                    PART III
                                        
ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

Directors and Executive Officers

     The following table sets forth certain information concerning the directors
and executive officers of the Company.

                                                                  Director or
                                                                   Executive
          Name        Age              Position (1)              Officer Since
                                                                 
S. Robert Davis (2)   57   Chairman of the Board                              
                           Assistant Secretary, and Director         1990
                                                                       
Richard A. Stimmel    57   President,  Treasurer and  Director;        
                           President of School Book Fairs, Inc.      1981
                                                                       
Charles R. Davis (2)  34   Executive Vice President, Secretary,        
                           and Director; President of Clyde A.       1983
                           Short Company, Inc.
                                                                       
Randall J. Asmo       31   Vice President                            1992
                                                                       
Juan F. Sotos, M.D.   68   Director                                  1992
                                                                       
Robert J. Tierney     48   Director                                  1992
                                                                       
                                                                       
                                                                       
                                                                       
                                                                       

(1)  All  positions  are  those  held  with the  Company,  except  as  otherwise
indicated.

(2) S. Robert Davis is the father of Charles R. Davis.

Executive  officers are elected by the Board of Directors and serve until  their
successors are duly elected and qualify, subject to earlier removal by the Board
of  Directors.   Directors are elected at the annual meeting of shareholders  to
serve  for  one year and until their respective successors are duly elected  and
qualify,  or  until  their earlier resignation, removal from office,  or  death.
The  remaining directors may fill any vacancy in the Board of Directors  for  an
unexpired term.

Business Experience of Directors and Executive Officers

     S.  Robert Davis was elected a director and Chairman of the Board in March,
1990,  and Assistant Secretary in May, 1992.  Prior to his election to the Board
of  Directors,  he served as Assistant to the President from January,  1988,  to
March, 1990, on a part-time basis. Additionally, during the past five years, Mr.
Davis  has  operated several private businesses involving the  developing,  sale
and/or leasing of real estate but devotes substantially all of his business time
to the Company.

     Richard  A.  Stimmel joined the Company as its Secretary and a director  in
1981. In September, 1983, he was elected Chairman of the Board and he served  in
that  capacity  through March, 1990. In September, 1989, Mr.  Stimmel  was  also
elected Treasurer of the Company. In March, 1990, he resigned as Chairman of the
Board, and in June, 1990, he was elected as President. In May, 1992, Mr. Stimmel
was  elected President of School Book Fairs, Inc., a subsidiary of the  Company.
Additionally,  during  the  past five years, Mr. Stimmel  has  operated  several
private businesses involving the developing, sale and/or leasing of real  estate
but devotes substantially all of his business time to the Company.

     Charles R. Davis became a director of the Company in December, 1983. He was
elected as Vice President of the Company in April, 1986, and served as Secretary
and Assistant Treasurer of the Company from January, 1984, until April, 1986. In
September,  1989, Mr. Davis was again elected Secretary of the Company  and,  in
July,  1991,  he  was  elected  Executive Vice  President  of  the  Company.  In
September,  1992,  Mr. Davis was elected President of Clyde  A.  Short  Company,
Inc., a subsidiary of the Company. Additionally, during the past five years, Mr.
Davis  has  operated several private businesses involving the  developing,  sale
and/or leasing of real estate but devotes substantially all of his business time
to the Company.

    Randall J. Asmo was elected Vice President in September, 1992. Prior to that
time,  he served as Assistant to the President from February, 1990 to September,
1992.  Additionally, since October, 1987, Mr. Asmo has served as Vice  President
of  Mid-States  Development Corp., a privately-held real estate development  and
leasing company, as Vice President of American Home Building Corp., a privately-
held  real  estate  development company, and an officer of several  other  small
business enterprises.

     Juan  F.  Sotos, M.D. was elected as a director on December 22,  1992.  Dr.
Sotos has been a Professor of Pediatrics at The Ohio State University College of
Medicine since 1962 and also serves as Chief of Endocrinology and Metabolism  at
Children's Hospital in Columbus, Ohio.

    Robert J. Tierney was elected as a director on October 21, 1992. Dr. Tierney
currently  serves  as  the  Acting Chairperson  of  the  Ohio  State  University
Department  of  Education Theory and Practice. Dr. Tierney  is  also  active  in
education  research and has served as a Professor at The Ohio  State  University
since 1984.

     Section  16(a)  of  the Securities Exchange Act of 1934 requires  executive
officers  and directors, and persons who beneficially own more than 10%  of  the
Company's  Common  Stock, to file initial reports of ownership  and  reports  of
changes in ownership with the Securities and Exchange Commission ("SEC") and the
National  Association of Securities Dealers, Inc.  Executive officers, directors
and  greater  than  10%  beneficial owners are required by  SEC  regulations  to
furnish  the  Company with copies of all Section 16(a) forms they  file.   Based
solely  on  a  review of the copies of such forms furnished to the  Company  and
written   copies   of   such  forms  furnished  to  the  Company   and   written
representations from the executive officers and directors, the Company  believes
that all Section 16(a) filing requirements applicable to its executive officers,
directors, and greater than 10% beneficial owners were complied with.

<PAGE>

ITEM 11.  EXECUTIVE COMPENSATION

     Each director who is not an officer of the Company receives a fee of $1,100
for  attendance  at  each Board meeting, a fee of $550 for  attendance  at  each
telephonic Board meeting, and a fee of $500 for attendance at each meeting of  a
Board committee of which he is a member. Directors who are also officers of  the
Company receive no additional compensation for their services as directors.

     The  following table shows, for the fiscal years ended December  31,  1995,
1994,  and 1993, the cash compensation paid by the Company and its subsidiaries,
as  well as certain other compensation paid or accrued for those years,  to  the
Company's  President  and  each of its four other  most  highly  paid  executive
officers  (the  "Named Executive Officers") in the principal capacity  in  which
they served:
<TABLE>
                           Summary Compensation Table
<CAPTION>
                                                                                             Long-term
                                                                                           Compensation
                                               Annual     Compensation                  
Name and                                                                 Other Annual    Number of Options
Principal Position              Year           Salary         Bonus      Compensation       Awarded(1)
<S>                           <C>             <C>          <C>           <C>                <C>           
S. Robert Davis,              12/31/95        $183,180         $0        $209,368(2)             0
Chairman                      12/31/94        $185,000         $0             $0                 0
                              12/31/93        $185,000         $0             $0                 0
                                                                                                 
Richard A. Stimmel,           12/31/95        $158,180         $0        $349,719(2)             0
President                     12/31/94        $160,000         $0             $0                 0
                              12/31/93        $160,000         $0             $0                 0
                                                                                                 
Charles R. Davis,             12/31/95        $147,896         $0        $103,389(2)             0
Executive Vice President      12/31/94        $140,000         $0             $0                 0
                              12/31/93        $140,000         $0             $0                 0
                                                                                                 
John C. Sontheimer,(3,4)      12/31/95        $131,261         $0          $480(4)               0
Senior Vice President         12/31/94        $150,000         $0         $2,658(4)              0
                              12/31/93        $150,000         $0         $4,990(4)           12,000
                                                                                                 
Richard B. Erven,(3,5,6)      12/31/95        $33,826          $0         $9,710(6)              0
Managing Director of          12/31/94        $166,378         $0         $5,787(6)              0
School Book Fairs, Ltd.       12/31/93        $136,963       $22,575      $4,810(6)           36,250

</TABLE>

(1)  Stock options previously granted to the Named Executive officers, by their
terms, automatically adjust to reflect certain changes in the outstanding Common
Shares of the Company, including stock dividends.

(2)  Represents the difference between the fair market value of the Common
Shares received and the stock option exercise price on the date of exercise.

(3)  Mr. Erven left the Company in March of 1995 and Mr. Sontheimer left the
Company in May of 1995, compensation amounts include severance.

(4) Represents, for the years ended December 31, 1995, 1994, and 1993,
contributions to Mr. Sontheimer's 401(k) retirement plan in the amount of $0,
$2,082 and $4,510, respectively, and life insurance premiums paid for the
benefit of Mr. Sontheimer in the amounts of $480, $576 and $480, respectively.
Two hundred thousand dollars in term life insurance was provided to Mr.
Sontheimer as part of the health insurance plan provided to employees of SBF
generally.

 (5)  The amounts shown for Mr. Erven represent the estimated U.S. dollar
equivalent of salary and bonus paid or accrued in Pounds Sterling per U.S.
Dollar, based upon a weighted average of $1.5825 for the first three months of
1995, and, $1.542 and $1.505 for each Pound Sterling for the years ended
December 31, 1994, and 1993, respectively. Conversion fluctuations during the
periods, ranged from 1.839 to 1.478 Pounds Sterling per U.S. Dollar. The bonus
amount paid to Mr. Erven represents a bonus arrangement established for Mr.
Erven prior to the Company's acquisition of School Book Fairs, but paid
subsequent to such acquisition.

(6) Represents the estimated U.S. Dollar equivalent (based upon a weighted
average of $1.5825 for the first three months of 1995, and, $1.542, and $1.505
for each Pound Sterling for the years ended December 31, 1994 and 1993,
respectively) of contributions to an annuity insurance retirement product
purchased for the benefit of Mr. Erven prior to the Company's acquisition of
School Book Fairs, the cost of a Company-provided health club membership, health
benefits, and the estimated value of the personal use of a Company-provided
automobile.

Compensation Committee Interlocks and Insider Participation

    Juan F. Sotos, M.D. and Robert J. Tierney  served as the Executive
Compensation Committee during the last fiscal year. Neither Dr. Tierney nor Dr.
Sotos serve or have served as an employee of the Company or any of its
subsidiaries.  Richard A. Stimmel, the Company's President, served on the
Executive Compensation Committee along with Drs. Tierney and Sotos during the
last fiscal year.  None of such persons serves on the Board of Directors of any
other public company.

Executive Compensation Committee's Report on Executive Compensation

    The Executive Compensation Committee (the "Committee") has designed its
executive compensation policies to provide incentives to its executives to focus
on both current and long-term Company goals, with an overriding emphasis on the
ultimate objective of enhancing stockholder value.  The Committee has followed
an executive compensation program, comprised of cash and equity-based
incentives, which recognizes individual achievement and encourages executive
loyalty and initiative.  The Committee considers equity ownership to be an
important factor in providing executives with a closer orientation to the
Company and its stockholders.  Accordingly, although no options were granted
during 1995, the Committee encourages equity ownership by its executives through
the grant of options to purchase Common Stock.  Similarly, the Committee
believes the Company's Employee Stock Purchase Plan encourages employees to
build a meaningful stake in the Company, further aligning their interests with
those of the stockholders.

    The Company believes that providing attractive compensation opportunities is
necessary to assist the Company in attracting and retaining competent and
experienced executives.  Base salaries for the Company's executives, and the
executives employed by the Company's subsidiaries, have historically been
established on a case-by-case basis by the Board of Directors, based upon
current market practices and the executive's level of responsibility, prior
experience, breadth of knowledge, and salary requirements.  Since its
appointment in March, 1993, the Committee has carried forward those policies.
The base salaries of executive officers have historically been reviewed annually
by the Board of Directors and are now reviewed annually by the Committee.
Adjustments to such base salaries have been made considering: (a) historical
compensation levels; (b) the overall competitive environment for executives; and
(c) the level of compensation necessary to attract and retain executive talent.
Stock options have historically been awarded upon hiring, promotion, or based
upon merit considerations.  As the value of a stock option is directly related
to the market price of the Company's Common Stock, the Board of Directors
believes the grant of stock options to executives encourages executives to take
a view toward the long-term performance of the Company.  Other benefits offered
to executives are generally the same as those offered to the Company's other
employees.

    The Committee utilizes the same policies and considerations enumerated above
with respect to compensation decisions regarding the Company's President (its
chief executive officer), Richard A. Stimmel.  Mr. Stimmel's 1995 base salary
was determined primarily by reference to his historical compensation, his level
of responsibility, his historical performance, and the Company's desire to
retain his continued service.  The Committee believes its compensation policies
with respect to its President promote the interests of the Company and its
Stockholders through current motivation of the President coupled with an
emphasis on the Company's long-term success.

Option Holdings

    The following table sets forth information with respect to unexercised
options held by such officers as of the end of the year:

                     Year End Option Values
                                
                      Number of Unexercised    Value of Unexercised In-the-Money
                       Options at Year End           Options at Year End (1)
                   ---------------------------    ------------------------------
Name               Exercisable   Unexercisable    Exercisable      Unexercisable
                   -----------   -------------    -----------      -------------
Richard A. Stimmel   579,622           -            $369,005              -
S. Robert Davis      462,872           -             271,192              -
Charles R. Davis     535,115           -             355,876              -
                                                                          
                                                                          
(1) The value of unexercised in-the-money options at year end represents the
difference between the fair market value of the Common Shares underlying the
options on December 29, 1995, and the exercise price of the options.


Performance Graph

    The following line graph compares the yearly change in the Company's total
return to its Stockholders as compared to total return of the Center for
Research in Securities Prices Total  Return Index for the NASDAQ Stock Market
(U.S.) and the Standard & Poors Publishing Group, assuming a common starting
point of 100  for the five-year period from December 31, 1990 to December 31,
1995.  Total stockholder return for the Company, as well as for the Indexes, was
determined by adding (a) the cumulative amount of dividends for a given year
(assuming dividend reinvestment), and (b) the difference between the share price
at the beginning and at the end of the year, the sum of which is then divided by
the share price at the beginning of such year.

<TABLE> 

COMPARISION OF FIVE YEAR CUMULATIVE RETURN AMONG PAGES, INC, NASDAQ NMS COMP,
AND S&P PUBLISHING

<CAPTION>

Fiscal Year Covered           Pages, Inc.      NASDAQ Comp      S&P Publishing
<S>                             <C>               <C>             <C>
Measurment Point 12/31/90        100.00           100.00          100.00

12/31/91                         147.37           157.26          123.14
12/31/92                         326.32           181.97          143.80
12/31/93                         565.79           208.03          182.57
12/31/94                         236.84           202.97          175.89
12/31/95                          85.53           285.26          226.67

</TABLE>
<PAGE>

ITEM 12.SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    The following table sets forth certain information as of March 1, 1996, with
respect to the beneficial ownership of shares of the Company's common stock by
each person known to the Company to be the beneficial owner of more than 5% of
the Company's outstanding common stock, by each director, by the President and
each of the Company's four other most highly paid executive officers serving as
of December 31, 1995, and by all directors and executive officers of the Company
as a group:

                                        Amount and Nature             
                                          of Beneficial           Percent
Name and Address                          Ownership(1)          of Class(2)
- -----------------------------             -------------         -----------
                                                              
S. Robert Davis                            1,276,572 (3)             22.64%
801 94th Avenue North                                         
St. Petersburg, Florida 33702                                 
                                                              
Richard A. Stimmel                           685,459 (4)             11.91%
801 94th Avenue North                                         
St. Petersburg, Florida 33701                                 
                                                              
Charles R. Davis                             631,716 (5)             11.06%
801 94th Avenue North                                         
St. Petersburg, Florida 33702                                 
                                                              
American Home Building Corporation            164,062 (6)             3.17%
5720 Avery Road                                               
Dublin, Ohio  43016                                           
                                                              
Juan F. Sotos, M.D.                            57,812                 1.12%
4400 Squirrel Bend                                            
Columbus, Ohio 43220                                          
                                                              
Robert J. Tierney                               2,760                 0.05%
4805 Olentangy Blvd.                                          
Columbus, Ohio 43214                                          
                                                              
Carret and  Company, Inc.                                     
560 Lexington Ave.                                            
New York, New York 10022                      423,500                 8.81%
                                                              
All    executive    officers    and                           
directors
 as a group (6 persons)                     2,889,631 (7)            42.61%


(1)  Represents sole voting and investment power unless otherwise indicated.

(2)   Based on 5,175,843 shares of common stock outstanding as of March 1, 1996,
plus, as to each person listed, that portion of the 2,295,516 unissued shares of
common  stock subject to outstanding options and warrants which may be exercised
by such person, and as to all officers and directors as a group, unissued shares
of  common stock as to which the members of such group have the right to acquire
beneficial ownership upon the exercise of stock options.

(3)  Includes  11,000  shares owned by Mr. Davis' wife as  to  which  Mr.  Davis
disclaims beneficial ownership and includes 462,872 unissued Common Shares as to
which  Mr. Davis has the right to acquire beneficial ownership upon the exercise
of  stock options within the next 60 days. Does not include Common Shares  owned
by  American Home Building Corporation as to which Mr. Davis could be deemed  to
have beneficial ownership.

(4)  Includes  579,622 unissued Common Shares as to which Mr.  Stimmel  has  the
right  to acquire beneficial ownership upon the exercise of stock options within
the next 60 days. Does not include Common Shares owned by American Home Building
Corporation  as  to  which  Mr.  Stimmel could  be  deemed  to  have  beneficial
ownership.

(5)  Includes 781 shares owned by Mr. Davis' wife and 3,874 shares owned by  Mr.
Davis'  children  as  to  which  Mr. Davis disclaims  beneficial  ownership  and
includes  535,115 unissued Common Shares as to which Mr. Davis has the right  to
acquire beneficial ownership upon the exercise of stock options within the  next
60  days.  Does  not  include  Common Shares owned  by  American  Home  Building
Corporation as to which Mr. Davis could be deemed to have beneficial ownership.

(6) American Home Building Corporation is a private corporation owned equally by
S.  Robert Davis, Charles R. Davis, and Richard A. Stimmel. Therefore, 54,687 of
the  164,062 Common Shares owned by American Home Building Corporation could  be
attributed to each of Messrs. Davis, Davis, and Stimmel. Accordingly, S.  Robert
Davis  could  be  deemed  the  beneficial  owner  of  1,331,259  Common  Shares,
constituting  23.61%  of  the  class; Charles  R.  Davis  could  be  deemed  the
beneficial owner of 686,403 Common Shares, constituting 12.02% of the class; and
Richard  A.  Stimmel  could be deemed the beneficial  owner  of  740,146  Common
Shares, constituting 12.86% of the class.

(7) The number of shares of common stock beneficially owned by all  officers and
directors  as a group includes 1,605,734 unissued shares of common stock  as  to
which  they have the right to acquire beneficial ownership upon the exercise  of
stock options within the next 60 days, 4,655 shares of common stock owned by Mr.
Charles  Davis' wife and children as to which Mr. Davis disclaims any beneficial
ownership, and 11,000 shares of common stock owned by Mrs. S. Robert Davis as to
which  Mr. Davis disclaims any beneficial ownership.  This number also  includes
7,500  shares  owned  and 28,125 unissued shares of common  stock  as  to  which
Randall  J. Asmo, an officer of the Company, has the right to acquire beneficial
ownership upon exercise of stock options within the next 60 days; 57,812  shares
owned  by Dr. Juan Sotos, a Director of the Company;  2,760 shares owned by  Dr.
Tierney,  a  Director  of the Company; 164,062 shares of common  stock  held  by
American  Home Building Corporation, to which Messrs. Davis, Davis, and  Stimmel
could be deemed to have beneficial ownership.

<PAGE>

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     None.

<PAGE>

     PART IV


ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULE, AND REPORTS ON FORM 8-K

(a)  1.  Financial Statements:

             Incorporated  by  reference  to List of  Financial  Statements  and
     Financial Statement Schedule following "Signatures."

     2.   Financial Statement Schedule:

            Incorporated  by  reference  to List  of  Financial  Statements  and
     Financial Statement Schedule following "Signatures."

     3.  Exhibits:

               Incorporated by reference to Exhibit Index immediately  following
Financial Statement Schedule.

(b)   Reports  on  Form  8-K filed by the Registrant during  the  quarter  ended
December 31, 1995.

      The Company filed a report on Form 8-K dated October 6, 1995 under Item  5
describing the settlement of the Class Action Law Suit filed on February 28,
1995.

<PAGE>
                                   SIGNATURES


      Pursuant to the requirements of Section 13 or 15(d) of the Securities  and
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                   PAGES, INC.
                                   (Registrant)

Dated:  __________________________        By:  _______________________________
                                               Richard A. Stimmel
                                               Principal Accounting and
                                               Financial Officer


      Pursuant to the requirements of the Securities Exchange Act of 1934,  this
Report  has  been  signed  below  by the following  persons  on  behalf  of  the
Registrant and in the capacities and on the date indicated.


Dated:   _________________________        By:  _______________________________
                                               S. Robert Davis
                                               Chairman of the Board, and
                                               Director


Dated:  __________________________        By:  _______________________________
                                               Richard A. Stimmel
                                               President, Treasurer, and
                                               Director


Dated:  __________________________        By:  ________________________________
                                               Charles R. Davis
                                               Executive Vice President, and
                                               Director


<PAGE>

     ANNUAL REPORT ON FORM 10-K

                          YEAR ENDED DECEMBER 31, 1995

     PAGES, INC. AND SUBSIDIARIES

     ST. PETERSBURG, FLORIDA

     FORM 10-K--ITEM 8, ITEM 14(a)(1), (2) AND (d)

     LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE

The  following consolidated financial statements of PAGES, Inc. and Subsidiaries
are included in Item 8:

Independent Auditors' Reports

     Deloitte & Touche LLP - for the years ended December 31, 1995 and 1994.

     Hausser + Taylor and Arthur Andersen - for the year ended December 31, 1993

Consolidated statements of operations--
     Years ended December 31, 1995, 1994 and  1993.

Consolidated balance sheets--
     December 31, 1995 and December 31, 1994

Consolidated statements of cash flows--
     Years ended December 31, 1995, 1994, and 1993.

Consolidated statements of stockholders' equity--
     Years ended December 31, 1995, 1994, and  1993.

Notes to the consolidated financial statements--
     Years ended December 31, 1995, 1994 and 1993.

The  following  consolidated financial statement schedule  of  PAGES,  Inc.  and
Subsidiaries is included in Item 14(d):

     Schedule II--Valuation and qualifying accounts

      All  other  schedules  for  which provision  is  made  in  the  applicable
accounting  regulations  of  the  Securities and  Exchange  Commission  are  not
required under the related instructions or are inapplicable, and therefore  have
been omitted.

<PAGE>

INDEPENDENT AUDITORS' REPORT


To the Board of Directors and Stockholders of
PAGES, Inc.
St. Petersburg, Florida


We  have audited the accompanying consolidated balance sheets of PAGES, Inc. and
subsidiaries (the "Company") as of December 31, 1995 and 1994, and  the  related
consolidated statements of operations, stockholders' equity, and cash flows  for
the  years then ended.  Our audits also include the information included in  the
consolidated financial statement schedule listed in the index at Item  14(d)  as
of  and  for  the  years ended December 31, 1995 and 1994.   These  consolidated
financial  statements  and  consolidated financial statement  schedule  are  the
responsibility of the Company's management.  Our responsibility is to express an
opinion  on  the  consolidated financial statements and  consolidated  financial
statement  schedule  based on our audits.  The Company's consolidated  financial
statements  and  consolidated financial statement schedule for  the  year  ended
December  31,  1993  was audited by other auditors whose reports  thereon  dated
March  25,  1994  and  March 23, 1994 expressed unqualified  opinions  on  those
statements.

We   conducted  our  audits  in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing  the  accounting  principles used and significant  estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In  our  opinion, such consolidated financial statements present fairly, in  all
material respects, the financial position of the Company as of December 31, 1995
and  1994,  and the results of its operations and its cash flows for  the  years
then  ended in conformity with generally accepted accounting principles.   Also,
in  our opinion, the consolidated financial statement schedule as of and for the
years ended December 31, 1995 and 1994, when considered in relation to the basic
consolidated  financial  statements taken as a whole,  present  fairly,  in  all
material respects, the information set forth therein.

/s/ Deloitte & Touche LLP

Tampa, Florida
March 27, 1996

<PAGE>

              REPORT OF INDEPENDENT ACCOUNTANTS
                              
                              
Board of Directors and Shareholders
Pages, Inc.

       We   have   audited  the  accompanying   consolidated
statements  of  operations, shareholders'  equity  and  cash
flows  of  Pages, Inc. and Subsidiaries, for the year  ended
December  31, 1993  and the financial statement schedule  as
listed  in Item 14 (a)(1) and (2) of this Form 10-K.   These
financial statements are the responsibility of the Company's
management. Our responsibility is to express an  opinion  on
these financial statements based on our audits.  We did  not
audit  the  combined financial statements of  Great  British
Book Fairs, Inc. and School Book Fairs Limited, wholly-owned
subsidiaries,  for the year ended December 31,  1993,  which
statements  reflect  revenues of 15.6% of  the  consolidated
totals.   Those  statements were audited by  other  auditors
whose  report  has  been furnished to us, and  our  opinion,
insofar  as  it  relates to the amounts included  for  Great
British  Book Fairs, Inc. and School Book Fairs Limited,  is
based solely on the report of the other auditors.

      We  conducted our audits in accordance with  generally
accepted auditing standards. Those standards require that we
plan  and  perform the audit to obtain reasonable  assurance
about  whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis,
evidence  supporting  the amounts  and  disclosures  in  the
financial statements.  An audit also includes assessing  the
accounting principles used and significant estimates made by
management,  as  well  as evaluating the  overall  financial
statement presentation.  We believe that our audits and  the
report of  other auditors provide a reasonable basis for our
opinion.

      In our opinion, based on our audits and the report  of
other   auditors,  the  consolidated  financial   statements
referred  to above present fairly, in all material respects,
the  results  of operations of Pages, Inc. and Subsidiaries,
their cash flows and changes in stockholders' equity for the
year  ended December 31, 1993,  in conformity with generally
accepted  accounting principles.  In addition, the financial
statement  schedule  referred to above, when  considered  in
relation to the basic financial statements taken as a whole,
present  fairly  the  information required  to  be  included
therein.


/s/ Hausser + Taylor

HAUSSER + TAYLOR

Columbus, Ohio
March 25, 1994


<PAGE>



To the Shareholders of Great British Book Fairs Inc. and School Book Fairs
Limited:

We  have audited the accompanying combined balance sheets of Great British  Book
Fairs  Inc.  and School Book Fairs Limited at 31 December 1993 and  the  related
combined  statements of operations, owners' equity and cash flows for  the  year
ended  31  December  1993 and the period from 20 May 1992 to 31  December  1992.
These  combined  financial statements are the responsibility of  the  companies'
management.   Our  responsibility is to express an opinion  of  these  financial
statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those  standards require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial  statements  are  free  of   material
misstatement.  An audit includes examining on a test basis, evidence  supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing  the  accounting  principles used and significant  estimates  made  by
management, as well as evaluating the overall financial statement presentation.

We believe that our audit provides a reasonable basis for our opinion.

In  our  opinion, the financial statements referred to above present fairly,  in
all  material respects, the financial position of Great British Book Fairs  Inc.
and  School  Book  Fairs Limited at 31 December 1993 and the  results  of  their
operations  and  their cash flows for the year ended 31 December  1993  and  the
period  from  20  May  1992  to 31 December 1992 in  conformity  with  generally
accepted accounting principles.


/s/ Arthur Andersen

Arthur Andersen
Chartered Accountants and Registered Auditors

1 Surrey Street
London
WC2R 2PS

23 March 1994

<PAGE>

                          PAGES, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
              For the years ended December 31, 1995, 1994 and 1993
              ----------------------------------------------------

                                           1995           1994          1993
                                       -----------    -----------   -----------
                                                                    
Revenues                               $72,820,881     $76,336,093  $76,530,717
                                       -----------     -----------  -----------
Costs and Expenses:                                                 
   Cost of goods sold                   45,008,659      45,865,088   46,324,769
   Selling, general and administrative  28,311,408      27,835,195   26,053,812
   Interest                              2,217,580       1,704,897    1,280,761
   Depreciation and amortization         1,495,220       1,408,093    1,307,660
   Foreign exchange                         12,245         (69,804)      (4,323)
                                       -----------    -----------   -----------
                                        77,045,112      76,743,469   74,962,679
                                       -----------    -----------   -----------
                                                                    
                                                                    
Income/(loss)from continuing                                        
   operations before income taxes       (4,224,231)       (407,376)   1,568,038
                                                                    
(Provision)/ benefit for income taxes   (2,119,400)        168,700     (568,000)
                                       -----------    -----------   -----------
                                                                    
Income/(loss) from continuing                                       
   operations                           (6,343,631)       (238,676)   1,000,038

Discontinued operations:                                            
   Income/(loss) from operations of                                 
      discontinued division             (2,226,088)       (233,756)      10,482
   Loss on abandonment of                                           
      discontinued division               (650,000)              -            -
                                       -----------    -----------   -----------
                                                                    
NET INCOME/(LOSS)                      $(9,219,719)   $   (472,432) $ 1,010,520
                                       -----------    -----------   -----------

Income/(loss) per common share:                                     
Income/(loss) from continuing          $     (1.29)   $      (0.06) $      0.18
   operations
Discontinued operations                      (0.58)          (0.06)           -
                                       -----------    -----------   -----------
Income/(loss) per common share         $     (1.87)   $      (0.12) $      0.18
                                       -----------    -----------   -----------
                                                                    
Weighted average common and                                         
   common equivalent shares              4,930,000       4,055,000    5,757,000
                                       -----------    -----------   -----------
                                        
                     The accompanying notes are an integral
                 part of the consolidated financial statements.
<PAGE>
                                        
                          PAGES, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                           December 31, 1995 and 1994
                           --------------------------

                     ASSETS                             1995           1994
                     ------                        -----------    -----------
Current Assets:                                                   
   Cash                                            $   532,855    $   671,602
   Accounts receivable, net of allowance for                      
      doubtful accounts of $457,000 and $168,000                  
      respectively                                   9,931,548     13,965,086
   Inventory                                        27,840,561     33,014,774
   Prepaid expenses                                  2,229,829      3,394,212
   Deferred income taxes                                     -      1,966,200
                                                   -----------    -----------
      Total current assets                          40,534,793     53,011,874
                                                   -----------    -----------
Buildings and equipment:                                          
   Buildings                                         4,256,881      4,360,079
   Equipment                                         5,810,714      5,696,782
                                                   -----------    -----------
                                                    10,067,595     10,056,861
   Less accumulated depreciation                    (3,442,661)    (3,014,424)
                                                   -----------    -----------
                                                     6,624,934      7,042,437
   Land                                                631,468        636,468
                                                   -----------    -----------
      Total property and equipment, net              7,256,402      7,678,905
                                                   -----------    -----------
                                                                  
                                                                  
                                                                  
Other assets:                                                     
   Cost in excess of net assets acquired, net of                  
      accumulated amortization of $479,075 and                    
      $312,345, respectively                         5,994,579      5,903,553
   Deferred income taxes                                     -        153,200
   Other                                             1,063,701      1,257,872
                                                   -----------    -----------
                                                     7,058,280      7,314,625
                                                   -----------    -----------
                                                                  
TOTAL ASSETS                                       $54,849,475    $68,005,404
                                                   -----------    -----------

                The accompanying notes are an integral
            part of the consolidated financial statements.
<PAGE>

                          PAGES, INC. AND SUBSIDIARIES
                     CONSOLIDATED BALANCE SHEETS
                      December 31, 1995 and 1994

LIABILITIES AND STOCKHOLDERS' EQUITY                    1995             1994
                                                 -----------      -----------

Current Liabilities:
  Accounts payable                                $8,394,054      $10,887,683
  Short-term  debt  obligations                    5,635,552       16,234,074
  Accrued liabilities                              2,417,940        2,948,896
  Accrued tax liabilities                          3,216,088        3,248,821
  Deferred revenue                                 6,970,220        6,139,486
  Current installments on capitalized lease
    obligations                                      168,619           26,468
                                                 -----------      -----------
      Total current liabilities                   26,802,473       39,485,428
                                                 -----------      -----------

Long-term debt and capital lease obligations      17,373,403        8,927,312
                                                 -----------      -----------

Commitments and contingencies

Stockholders' Equity:
  Preferred shares: $.01 par value; authorized
    300,000 shares; none issued and outstanding
  Common shares: $.01 par value;
    authorized 20,000,000 shares; issued
    5,474,556 shares and 5,087,921 shares,
    respectively                                      54,746           50,879
  Capital in excess of par value                  22,760,194       22,489,048
  Foreign currency translation, net of tax          (374,654)        (400,295)
  Accumulated deficit                           ( 11,525,564)      (2,305,845)
                                                 -----------      -----------
                                                  10,914,722       19,833,787

  Less 298,713 shares of common stock in
    treasury, at cost                               (241,123)        (241,123)
                                                 -----------      -----------

    Total stockholders' equity                    10,673,599       19,592,664
                                                 -----------      -----------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY       $54,849,475      $68,005,404
                                                 -----------      -----------

                     The accompanying notes are an integral
            part of the consolidated financial statements.

<PAGE>

                     PAGES, INC. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF CASH FLOWS
        For the years ended December 31, 1995, 1994 and 1993
        ----------------------------------------------------  


                                                 1995        1994         1993
                                         ------------  ----------   ----------
Cash flows from operating activities:
  Net (loss)/income                      $ (9,219,719) $ (472,432)  $1,010,520
                                         ------------  ----------   ----------
  Adjustments to reconcile net
   (loss)/income to cash provided by
   (used in) operating activities:
    Depreciation and amortization           1,495,220   1,408,093    1,307,660
    Deferred income taxes                   2,119,400    (168,700)     550,000
    Foreign exchange                           12,245     (69,804)      (4,323)
    Loss/(gain) on sale of property and
    equipment                                  15,909         194       (4,728)
    Bad debt expense                          146,000     148,230       29,926
    Write-off of intangible assets            349,753

Changes in assets and liabilities net of effects of
  acquisitions by children's literature segment:
    (Increase) decrease in assets:
    Accounts receivable                     4,238,330  (1,941,902)  (2,371,831)
    Inventory                               5,258,045  (6,846,635)  (3,761,611)
    Prepaid expenses and other assets       1,260,362  (1,010,586)    (328,837)
    Increase (decrease) in liabilities:
    Accounts payable and accrued
    liabilities                            (2,887,614)    686,620   (1,505,424)
    Deferred revenue                          480,734   1,530,046      774,141
                                         ------------  ----------   ----------
Total adjustments                          12,488,384  (6,264,444)  (5,315,027)
                                         ------------  ----------   ----------
Net cash provided by (used in) operating
  activities                                3,268,665  (6,736,876)  (4,304,507)
                                         ------------  ----------   ----------

Cash flows from investing activities:
  Payments for purchases of property and
   equipment                                 (585,678)   (854,396)  (1,363,276)
  Proceeds from sale of property and
    equipment                                 102,129     266,282       65,818
  Payment for acquisitions by children's
    literature segment, net of cash and
    debt acquired and stock issued           (779,346) (2,720,000)    (557,596)
                                         ------------  ----------   ----------
  Cash used in investing activities        (1,262,895) (3,308,114)  (1,855,054)
                                         ------------  ----------   ----------

Cash flows from financing activities:
  Proceeds from issuance of stock, net
    of expense                                275,013   7,205,539    2,139,718
  Proceeds from debt obligations           55,890,001  58,282,852   37,454,680
  Principal payments on debt and lease
    obligations                           (58,310,350)(54,946,414) (33,900,704)
                                         ------------  ----------   ----------
  Cash provided by (used in) financing
    activities                             (2,145,336) 10,541,977    5,693,694
                                         ------------  ----------   ----------

Effect of exchange rate changes on cash           819    (125,102)     (63,758)
                                         ------------  ----------   ----------

Increase (decrease) in cash                  (138,747)    371,885     (529,625)
Cash, beginning of year                       671,602     299,717      829,342
                                         ------------  ----------   ----------
Cash, end of year                            $532,855     671,602      299,717
                                         ------------  ----------   ----------

                The accompanying notes are an integral
            part of the consolidated financial statements.

<PAGE>
<TABLE>
                          PAGES, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
              For the years ended December 31, 1995, 1994 and 1993
              ----------------------------------------------------
<CAPTION>
                                                            Capital in        Foreign
                                                 Common      Excess of       Currency    Accumulated       Treasury
                                  Shares          Stock      Par Value    Translation        Deficit          Stock          Total
                               ---------     ----------   ------------    ----------- --------------    -----------     ----------
<S>                            <C>           <C>          <C>             <C>         <C>               <C>             <C>
Balance December 31, 1992      3,459,126     $   34,591   $ 12,122,480    $ (337,560) $  (2,843,933)    $ (241,123)     $8,734,455

Year ended December 31, 1993:
  Issuance of common shares
    in connection with
    acquisitions                 109,243          1,092      1,036,445                                                   1,037,537
  Exercise of employee stock
    options                        1,000             10          3,265                                                       3,275
  Private placement issuance of
  common shares, net of expenses
  of $75,000                     260,177          2,602      2,133,903                                                   2,136,505
  Foreign currency translation                                              (107,980)                                    (107,980)
Net income                                                                                 1,010,520                     1,010,520
                               ---------     ----------   ------------    ----------- --------------    -----------     ----------
Balance December 31, 1993      3,829,546         38,295     15,296,093      (445,540)    (1,833,413)      (241,123)     12,814,312

Year ended December 31, 1994:
  Exercise of employee stock
    options                          375              4            296                                                         300
  Issuance of common stock
    through public offering,
    net of expenses of
    $671,099                   1,258,000         12,580      7,192,659                                                   7,205,239
  Foreign currency translation                                                 45,245                                       45,245
  Net loss                                                                                 (472,432)                     (472,432)
                               ---------     ----------   ------------    ----------- --------------    -----------     ----------
  Balance December 31, 1994    5,087,921         50,879     22,489,048      (400,295)    (2,305,845)      (241,123)     19,592,664

Year ended December 31, 1995:
  Exercise of employee stock
    options                      313,923          3,140        271,873                                                     275,013
  Other                           72,712            727          (727)                                                           -
  Foreign currency translation                                                 25,641                                       25,641
  Net loss                                                                               (9,219,719)                   (9,219,719)
                               ---------     ----------   ------------    ----------- --------------    -----------     ----------
Balance December 31, 1995      5,474,556        $54,746   $ 22,760,194    $ (374,654)  $(11,525,564)     $(241,123)    $10,673,599
                               ---------     ----------   ------------    ----------- --------------    -----------     ----------
</TABLE>
                     The accompanying notes are an integral
                  part of the consolidated financial statements.

<PAGE>

                  PAGES, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation

      The  consolidated financial statements include the accounts of PAGES, Inc.
and its wholly-owned subsidiaries after elimination of all material intercompany
accounts  and  transactions, collectively referred to  as  "the  Company."   The
Company  has  operations in the United States, Canada, Ireland, and  the  United
Kingdom.  There are no material differences in the accounting principles used in
the  preparation of the consolidated financial statements for the  locations  in
which  the  Company  operates.   The Company's  children's  literature  business
segment  is  operated principally through School Book Fairs,  Inc.  and  related
entities ("SBF") and the Company's incentive/recognition awards business segment
is operated through Clyde A. Short Company, Inc. ("CAS")

Use of Management Estimates

      The  preparation  of  financial statements in  conformity  with  generally
accepted  accounting principles requires that management make certain  estimates
and  assumptions that affect the reported amounts of assets and liabilities  and
disclosure  of  contingent assets and liabilities at the date of  the  financial
statements.  The reported amounts of revenues and expenses during the  reporting
period  may be affected by the estimates and assumptions management is  required
to make.  Actual results could differ from those estimates.

Revenue Recognition

      Revenues  from the sale of children's literature and incentive awards  are
recognized upon shipment and delivery of the related merchandise.  Revenues from
services are insignificant.  The Company provides for estimated returns from the
sale of children's literature when those products are shipped.  Returns from the
sales of incentive awards and from services are insignificant.

Accounts Receivable

      The  Company  sells  its  products to numerous commercial  and  industrial
customers,  as  well as to schools and school organizations  across  the  United
States,  Canada,  the United Kingdom and Ireland.  The accounts  receivable  are
well diversified and are expected to be repaid in the normal course of business.

Inventory

      Inventory  consists  of finished goods which are comprised  of  books  and
general retail merchandise.  Inventory is valued at the lower of cost or  market
using  the  first-in, first-out (FIFO) method.  Internal and external production
costs  (which  include  costs  for design, art,  editorial  services  and  color
separations  in  the  publishing of finished goods inventory)  are  expensed  as
incurred.

Prepaid Expenses

      Prepaid  expenses  at  December 31, 1995 and 1994,  reflect  approximately
$1,600,000  and $2,340,000, respectively, of prepaid selling costs that  include
employee  costs and incentive payments to distributors and salespeople  for  the
scheduling of future sales events and sales of incentive and recognition  awards
programs.   Such  costs are directly attributable to obtaining  specific  future
commitments  to  hold a selling event and are expensed in the year  the  related
sales occur.

Buildings  and Equipment

      Buildings  and equipment are recorded at cost and depreciated  over  their
estimated useful life on the straight-line method.  Estimated useful lives range
from  three to thirty-one years.  Major repairs and betterments are capitalized;
minor  repairs  are expensed as incurred.  Depreciation expense  for  the  years
ended  December  31, 1995, 1994, and 1993, totaled $1,236,412,  $1,198,602,  and
$1,180,396, respectively.

Cost In Excess of Net Assets Acquired and Other Assets

      Cost  in  excess of net assets acquired are amortized on a  straight  line
basis over 40 years.  Management periodically evaluates its accounting for  cost
in  excess  of  net  assets acquired by considering such factors  as  historical
performance,  current operating results and future operating  income.   At  each
balance  sheet  date, the Company evaluates the realizability of goodwill  based
upon  expectation  of  nondiscounted cash flows and operating  income  for  each
subsidiary  having  a  material goodwill balance.  Based upon  its  most  recent
analysis, the Company believes that no material impairment of goodwill exists at
December 31, 1995.  Based on this periodic review, management believes that  the
carrying  value of cost in excess of net assets acquired is reasonable  and  the
amortization period is appropriate.  Amortization expense on cost in  excess  of
net  assets  acquired for the years ended December 31, 1995, 1994 and  1993  and
totaled $166,730, $109,477, and $90,557,  respectively.

      Other assets include payments for covenants not to compete, cash surrender
value  of life insurance and deferred loan costs.  The covenants not to  compete
and  deferred loan costs are amortized using the straight line method  over  the
terms of the related contracts.  Amortization expense totaled $92,078, $100,014,
and   $36,707,  for  the  years  ended  December  31,  1995,  1994,  and   1993,
respectively.

      During  1995,  the Company wrote off approximately $350,000 of  intangible
assets  associated with operations in the children's literature business segment
which were disposed of or phased out.  These written off assets were charged  to
selling,  general  and  administrative expenses in  the  consolidated  financial
statements.

Deferred Revenue

      Deferred  revenue represents customer prepayments for goods  and  services
that  the  Company will deliver in the future.  Upon delivery of such goods  and
services, deferred revenues are recognized as revenues.

Foreign Currency Translation

      The  international  organizations'  transactions  are  recorded  in  their
functional  currency.  Balance sheet accounts are translated  at  the  year  end
exchange  rate  and  the  cumulative translation adjustment  is  included  as  a
separate  component  of shareholders' equity.  Statements of operations  amounts
are  translated  at  the average monthly exchange rate.  The  gain  or  loss  on
foreign  exchange reflected in the statement of operations relates  to  realized
and  unrealized  gains  on  transactions and current  account  balances  between
domestic and international operations.
Profit Sharing Plans

      The  Company has two noncontributory profit sharing retirement plans  (the
"Plans"), covering a significant number of employees for which accrued costs are
funded.   Company contributions to the Plans are discretionary.   The  Company's
contributions  to  both plans approximated $44,000, and $81,000  for  the  years
ended  December  31,  1994  and  1993,  respectively.   There  were  no  Company
contributions for the year ended December 31, 1995.


Stock-Based Compensation

      In  October 1995, the Financial Accounting Standards Board ("FASB") issued
Statement  of  Financial Accounting Standards (SFAS) No.  123,  "Accounting  for
Stock-Based  Compensation," which will be effective for  the  Company  beginning
January  1,  1996.   SFAS No. 123 requires expanded disclosures  of  stock-based
compensation  arrangements with employees and encourages (but does not  require)
compensation  cost  to  be  measured based on  the  fair  value  of  the  equity
instrument awarded.  Companies are permitted, however, to continue to apply  APB
Opinion No. 25, which recognizes compensation cost only if the equity instrument
is  issued  at cost less than its fair value at the date of grant.  The  Company
will continue to apply APB Opinion No. 25 to its stock based compensation awards
to employees and will disclose the required SFAS No. 123 pro forma effect on net
income and earnings per share.

Long-Lived Assets

      FASB  has issued SFAS No. 121 "Accounting for the Impairment of Long-Lived
Assets  and for Long-Lived Assets to be Disposed Of" which requires adoption  in
1996.  The general requirements of SFAS No. 121 apply to the fixed assets of the
Company and require impairment to be considered whenever assets are disposed  of
or  whenever events or change in circumstances indicate that the carrying amount
of  the asset will not be recoverable based on expected future cash flows of the
asset.   The Company does not anticipate that the adoption of SFAS No. 121  will
have a material impact on its financial position or results of operations.

Per Share Data

      Per  share amounts have been computed based on the weighted average number
of  common  and common share equivalents outstanding during the period (adjusted
for  the  April  1990  and  August 1993 five for four stock  splits)  using  the
treasury  stock method for 1993.  Common stock equivalents are not  included  in
the  computation for 1995 and 1994 since the effect of their inclusion would  be
antidilutive.

Reclassifications

      Certain  reclassifications  to the 1994 and  1993  consolidated  financial
statements have been made to conform with the current year's presentation.

<PAGE>

2.  STOCK OPTIONS AND WARRANTS

     At December 31, 1995, 58,125 common shares of the Company were reserved for
issuance  under the incentive stock option plan, 2,045,016 shares were  reserved
under  non-statutory  stock  options, and 250,000  shares  were  reserved  under
outstanding warrants.

     Information for the stock options is summarized as follows:

                       December 31,   December 31,   December 31,
                               1995           1994           1993
                               ----           ----           ----
Incentive Stock Option Plans
- ----------------------------
Outstanding, beginning
  of year                   122,450        139,825            375
Granted                      55,625           None        139,450
Canceled                  (119,950)       (17,000)           None
Exercised                      None          (375)           None
                          ---------      ---------       --------
Outstanding, end of year     58,125        122,450        139,825
                          ---------      ---------       --------

Exercise price range of
  options outstanding            $2.57         $10.88          $0.80
                                 to                            to
                                $10.88                        $10.88
Exercise price range of
  options exercised during
  the year                        -             $0.80           -

Non-Statutory Stock Options
Outstanding, beginning
  of year                 2,666,821      2,639,132      2,960,845
Granted                      92,308         66,064        189,662
Canceled                  (400,190)       (38,375)      (510,375)
Exercised                 (313,923)           None        (1,000)
                          ---------      ---------       --------
Outstanding, end of year  2,045,016      2,666,821      2,639,132
                          ---------      ---------       --------

Exercise price range of
  options outstanding           $ 0.80         $ 0.80         $ 0.80
                                 to             to             to
                                $11.75         $11.75         $11.25
Exercise price range of
  options exercised during
  the year                      $ 0.80        None            $ 3.20
                                 to                            to
                                $ 0.88                        $ 3.40


     The Incentive Stock Options are exercisable at the fair market value on the
date  of  grant,  and were granted from shares available for issuance  from  the
Company's 1993 Incentive Stock Option Plan.  The options outstanding at December
31,  1995  are  exercisable through November 18, 1999, September  29,  2000  and
November 13, 2000.

      The non-statutory options are exercisable at the fair market value on  the
date of grant.  The non-statutory options outstanding at December 31, 1995,  are
all presently exercisable and expire at various dates through February 2000.

     Warrants to purchase 250,000 shares of PAGES, Inc. common stock were issued
in  May 1992 as part of the acquisition of SBF.  The warrants were issued to the
SBF  primary lender.  The warrants are exercisable for five years from  date  of
issuance  at  $3.90  per  share, market value of the common  stock  at  date  of
issuance of the warrants.
<TABLE>
  A  summary  of  options and warrants outstanding at December 31,  1995  is  as
follows:

<CAPTION>
                    Date                                                   Proceeds
              Granted or        Shares         Shares       Exercise     To Company
                  Issued      Reserved    Exercisable          Price  Upon Exercise
              ----------      --------    -----------       --------   ------------
<S>                           <C>          <C>               <C>         <C>
Incentive
Stock Options:


1993 Plan November 18, 1993      2,500            500            $10.88     $27,200
1993 Plan September 29, 1995    23,625              0              2.69      63,551
1993 Plan November 13, 1995     32,000              0              2.57      82,240
                               -------       --------                       -------
Non-Statutory
Stock Options:

          March 31, 1986       226,250        226,250              0.88     199,100
      September 14, 1987       195,437        195,437              0.80     156,349
         October 9, 1989       399,673        399,673              1.20     479,607
        February 6, 1990       640,624        640,624              1.12     717,498
            May 19, 1992       141,250        141,250              3.90     550,875
            June 2, 1992       131,250        131,250              4.20     551,250
           June 15, 1992        37,500         37,500              4.50     168,750
         August 31, 1992        12,500         12,500              5.30      66,250
          March 26, 1993         3,125          3,125              6.10      19,062
           April 1, 1993        90,910         90,910              6.60     600,006
          April 30, 1993         3,125          3,125              7.20      22,500
       November 22, 1993         5,000          5,000             11.00      55,000
         January 1, 1994        15,000         15,000             10.50     157,500
           March 9, 1994        51,064         51,064             11.75     600,002
          April 17, 1995        92,308         92,308              6.50     600,002
                               -------       --------                       -------
                             2,045,016      2,045,016                     4,943,751
                               -------       --------                       -------


Warrants:   May 19, 1992       250,000        250,000             $3.90     975,000
                               -------       --------                       -------

Total                        2,353,141      2,295,516                    $6,091,742
                               -------       --------                       -------
</TABLE>
<PAGE>

3.  STOCK SPLITS

       On  August 31, 1993, the Company declared a stock split effected  in  the
form  of a 5-for-4  stock dividend payable October 15, 1993, to stockholders  of
record  on  October  15,  1993.   Accordingly,  the  average  number  of  shares
outstanding,  per  share amounts and stock option data have  been  restated  for
periods prior to the split.  As a result of the split, 691,825 additional shares
were  issued,  capital in excess of par value was reduced  by  $6,919,  and  the
consolidated   financial   statements  for  all  years   presented   have   been
retroactively  adjusted for the stock split. There was no distribution  or  cash
payment relating to fractional shares.

<PAGE>

4.  DEBT OBLIGATIONS

    Debt obligations consisted of the following:

                                                           1995           1994
                                                    -----------    -----------
Line of credit with interest at prime plus
1/2 percent; interest payable monthly, maturing
on June 7 , 1996, collateralized by substantially
all assets of the Company ($1,583,846 available
at December 31, 1995)                                $4,416,154     $5,888,261

Line of credit with interest at prime plus
1/2 percent; interest payable monthly, maturing on
June 7, 1996 collaterized by substantially all
assets of the Company ($3,455,600 available
at December 31, 1995)                                 3,544,400      5,741,548

United Kingdom - Lloyds Bank $2,174,200 line of
credit with with interest at base plus 2 percent
(8 1/4 per cent at December 31, 1995), payable on
demand, collateralized by substantially all assets of
the United Kingdom operations ($452,622 available
at December 31, 1995)                                 1,721,578      1,960,230

Note with interest of prime plus 1 percent;
interest payable monthly, maturing June 7, 1996       2,500,000      2,500,000

Revolving loan payable with interest at prime
plus 1/2 percent; interest payable monthly, maturing
on June 3, 1997; collateralized by substantially
all assets of  the Company ($203,725 available at
December 31, 1995)                                    9,296,275      7,576,783

Mortgage payable with interest at prime plus
1 1/4 percent; principal and interest payable in
monthly installments of $11,280, maturing on
March 1, 2008, collateralized by office and
warehouse facility                                      719,549        781,131

Second mortgage note payable with interest at
12.825 percent; principal and interest payable in
monthly installments of $5,313, maturing on
November 1, 2008, collateralized by office and
warehouse facility                                      415,063        427,665

Promissory note payable with interest at 10
percent, payable in five annual installments
due through April 29, 1998                               76,647         98,508

Promissory note payable with interest at 7
percent payable quarterly through August 16, 1997        91,270        138,658
                                                    -----------    -----------

Total debt obligations                               22,780,936     25,112,784

Less - short-term obligations                         5,635,552     16,234,074
                                                    -----------    -----------

Total long-term obligations                         $17,145,384     $8,878,710
                                                    -----------    -----------


The prime interest rate at December 31, 1995 and 1994, was 8 1/2 percent.

Future maturities on debt as of December 31, 1995 and during the next five years
and thereafter are as follows:

          1996         $5,635,552
          1997         16,157,529
          1998            128,848
          1999            112,115
          2000            141,250
          Thereafter      605,642
                      -----------
                      $22,780,936
                      -----------

      On  March  27,  1996,  the Company entered into a  $16  million  long-term
revolving credit facility which replaced the $6 million short-term credit  line,
$7  million short-term credit line, and a $9.5 million line for acquisitions 
and working capital.  The interest rate for the facility is prime + 1.  The line
is due in full by June 1, 1997, subject to annual renewals.

     The maximum line amount on the long-term credit is calculated, in part,
based on the  Company's  eligible borrowing base that includes inventory  and 
other  eligible accounts.   The  long-term credit agreements contain certain  
restrictive  provisions including,  among  others, maintaining a minimum 
tangible net  worth,  limitation  on dividends paid on common stock to $100,000 
annually and certain other restrictions on actions which require lender 
pre-approval.

<PAGE>

5.  LEASE OBLIGATIONS

      The  Company  is  obligated under various noncancelable operating  and 
capital leases.   Operating  leases  are  principally for office  and  warehouse
facilities, equipment  and vehicles.  Rent expense under operating leases
amounted to $1,327,840, $1,523,935,  and  $1,372,742 for the years ended
December 31, 1995, 1994,  and  1993, respectively.  Future minimum lease
payments under leases are as follows:

            Year Ended                                     
           December 31,                Capital        Operating
           ------------            -----------      -----------
               1996                $  206,311       $  847,478
               1997                   104,972          646,056
               1998                    95,612           63,450
               1999                    47,840           13,280
               2000                     7,181            7,016
            Thereafter                      -                -
                                  -----------      -----------
                                      461,916       $1,577,280
                                                   -----------
                                                    
Less - amounts representing                         
 interest and executory costs         (65,278)
Less - current installments,                        
 capital lease obligations           (168,619)
                                   ----------
Long-term lease obligations        $  228,019
                                   ----------

The  property  and equipment under capital leases, primarily consisting of 
computer, telephone, office and warehouse equipment, automobiles and furniture
are recorded  at December 31, 1995 as follows:

Property and equipment             $   524,273      
Less - accumulated depreciation       ( 69,429)     
                                    ----------
                                   $   454,844      
                                    ----------
<PAGE>

6.  INCOME TAXES

     The Company is required to use SFAS No. 109 -- Accounting for Income Taxes.
Under  SFAS  109, the liability method is used in accounting for  income  taxes.
Deferred  income  taxes  reflect the net tax effects  of  temporary  differences
between  the carrying amounts of assets and liabilities for financial  reporting
purposes  and  the amounts used for income tax purposes, and are measured  using
the  enacted tax rates and laws that will be in effect when the differences  are
expected to reverse.  Under SFAS No. 109, if on the basis of available evidence,
it  is more likely than not that all or a portion of the deferred tax asset will
not  be realized, the asset must be reduced by a valuation allowance.  Based  on
available evidence, a valuation allowance has been established for an amount  of
the asset that more likely than not, will not be recognized.

      Temporary differences between income for financial reporting purposes  and
tax  reporting  purposes  relate primarily to accounting  methods  for  doubtful
accounts,  inventory  costs,  accrued and prepaid  expenses  and  reserves,  and
depreciation and amortization expense.

For  the years presented, the provision (benefit) for income taxes consisted  of
the following:

                                   December 31,    December 31,  December 31,
                                       1995            1994          1993
                                  ----------      ----------     ----------
Current                                                          
   Federal                        $        -      $        -     $        -
   State and local                         -               -         18,000
                                  ----------      ----------     ----------
                                                                 
Net current                       $        -      $       -      $   18,000
                                  ----------      ----------     ----------
                                                                 
Deferred
   Federal                        $1,966,200      $  (76,300)    $  550,000
   State and local                   153,200         (92,400)             -
                                                                 
Adjustment to valuation allowance          -               -              -
                                  ----------      ----------     ----------
Net deferred provision (benefit)   2,119,400        (168,700)       550,000
                                  ----------      ----------     ----------
Net provision (benefit) for taxes $2,119,400      $ (168,700)     $ 568,000
                                  ----------      ----------     ----------

                                                     
A  reconciliation  of  income taxes based upon the application  of  the  federal
statutory tax rate is as follows:

                                    December 31,   December 31,   December 31,
                                        1995           1994           1993
                                  ----------      ----------     ----------
                                                                  
Provision (benefit) for  taxes  at                                
statutory rate                     $(2,414,100)    $  (218,000)   $   537,000
                                                                  
United Kingdom operations              406,900          95,300              -
Goodwill amortization                   29,000          29,000         29,000
State taxes net of federal benefit    ( 86,100)        (92,400)        18,000
Establishment of  valuation                                       
   allowance                         4,385,600               -              -
Stock options exercised               (225,200)              -              -
Other                                   23,300          17,400        (16,000)
                                    ----------      ----------     ----------
Total provision (benefit) for                                     
   income taxes                    $ 2,119,400     $  (168,700)   $   568,000
                                    ----------      ----------     ----------


The  components of net deferred tax assets as of December 31, 1995 and 1994, are
as follows:

                                                   December 31,  December 31,
                                                       1995          1994
                                                   -----------   -----------
Assets                                                                 
   Provision for doubtful accounts                 $   275,100   $   114,900
   Inventory costs capitalized for tax purposes        657,500       736,300
   Accruals and reserves to be expensed as paid                  
      for tax purposes                                 743,800       819,950
   Other                                                21,700         9,300
   Net operating loss carryforwards                  3,968,400     2,162,300
   Investment tax credit carryforwards                 122,000       122,000
   Losses on foreign currency translation              203,600       217,500
                                                   -----------   -----------
                                                     5,992,100     4,182,250
   Less valuation allowance                         (4,802,300)     (416,650)
                                                   -----------   -----------
  Deferred tax asset, net of valuation allowance     1,189,800     3,765,600
                                                   -----------   -----------
                                                                 

Liabilities:                                                     
   Costs deducted as paid for tax purposes            (332,000)     (718,300)
   Excess of tax over financial accounting                       
      depreciation and amortization                   (857,800)     (927,900)
                                                   -----------   -----------
                                                    (1,189,800)   (1,646,200)
                                                   -----------   -----------
Net deferred tax asset                             $         -   $ 2,119,400
                                                   -----------   -----------
Current portion                                              -   $ 1,966,200
Noncurrent portion                                           -       153,200
                                                   -----------   -----------
Net deferred tax asset                             $         -   $ 2,119,400
                                                   -----------   -----------


      At  December  31,  1995,  operating loss  carryforwards  of  approximately
$11,200,000 are available to offset future taxable income and will expire during
the years 1997 through 2010.  Investment tax credit carryforwards will expire in
1997 and 1998.

<PAGE>

7.   CHILDREN'S LITERATURE ACQUISITIONS AND DISPOSALS

      During  1995,  1994 and 1993, the children's literature business  acquired
several  small  operations  involved  in  the  publishing  and  distribution  of
children's literature.  These acquisitions were accounted for using the purchase
method  of  accounting.   The aggregate cost of these acquisitions  approximated
$779,000,  $2,870,000 and $1,725,000 in 1995, 1994, and 1993, respectively,  and
was  allocated  to  the net assets acquired based upon their fair  values.   The
Company  paid cash of $779,000 for the 1995 acquisition.  The Company paid  cash
of  $2,720,000 and $150,000 in a promissory note for the 1994 acquisitions.   In
connection  with  the 1993 acquisitions and in partial payment of  the  purchase
price, the Company issued 109,243 shares of common stock with a market value  of
$1,037,537  at date of issuance.  The balance was paid in $568,750  cash  and  a
$118,750  promissory note.  In connection with the aforementioned  acquisitions,
costs  assigned to cost in excess of net assets acquired approximated  $471,000,
$2,185,000 and $649,000 in 1995, 1994 and 1993, respectively.

    During 1995, the Company disposed of or phased out the operations of several
acquisitions  made  in  1993 and 1994 and curtailed the  distribution  of  early
childhood product through the mail to pre-schools and daycare centers.  Combined
revenues, included in the accompanying consolidated financial statements, of the
aforementioned  operations  for  1995, 1994 and  1993  approximated  $2,300,000,
$3,400,000,  and  $2,300,000,  respectively.  The combined  costs  and  expenses
associated  with the aforementioned operations including loss on disposition  or
phase   out   included  in  cost  of  goods  sold  and  selling,  general,   and
administrative expense in the accompanying consolidated financial statements for
1995,   1994  and  1993  approximated  $2,700,000,  $3,300,000  and  $1,518,000,
respectively.

<PAGE>

8.  DISCONTINUED OPERATIONS

            In 1995, the Company adopted a plan to discontinue the operations of
its  Read  Aloud Book Club division (the "Club").  The Company anticipates  that
operations  of the Club will cease in the second quarter of 1996.  The  Club  is
accounted  for  as discontinued operations, and accordingly, its operations  are
segregated  in  the  accompanying consolidated statements  of  operations.   The
Club's results of operations for the years ended December 31, 1994 and 1993 have
been  reclassified  in  order to conform with the current  year's  presentation.
Losses  anticipated  to be incurred between the measurement date  (December  31,
1995) and the expected date on which operations will cease are also included  as
discontinued  operations  as  part of the loss on  abandonment  of  discontinued
division.  These losses include estimated operating and phase out costs  of  the
Club  expected  to  be  incurred  during 1996.  Revenues   associated  with  the
discontinued   club  operation  for  1995,  1994,  and  1993  were   $2,451,965,
$2,732,036, and $ 31,947, respectively.

<PAGE>

9.   SUPPLEMENTAL DISCLOSURE FOR CASH FLOW INFORMATION

      Cash paid for interest during the years ended December 31, 1995, 1994  and
1993  aggregated $2,189,859, $1,654,755, and $1,284,564 and cash paid for  taxes
was $0, $18,000, and $3,698 respectively.

      During  the  years ended December 31, 1995 and 1994, the Company  acquired
$434,882  and  $9,227, respectively, in office furniture and  equipment  through
capital  financing leases.  Additionally, in 1995, the Company sold  $21,800  of
net fixed assets in return for a promissory note.

      In  connection  with  the  1993  children's  literature  business  segment
acquisitions,  the Company issued 109,243 shares of common stock with  a  market
value of $1,037,537 at date of issuance.

<PAGE>

10.  SEGMENT REPORTING

      The  Company  operates principally in two lines of  business:   children's
literature   and   incentive/recognition  awards.   The  children's   literature
operation  creates  and  distributes books, posters,  audio/video  products  and
related  merchandise.  The Company's markets for children's  literature  include
elementary and junior high school fund raising events and product lines marketed
directly  to  schools  and libraries throughout the United States,  Canada,  the
United  Kingdom  and  Ireland.   Operations in the incentive/recognition  awards
business  consists  of the design, implementation and fulfillment  of  incentive
awards and recognition programs for businesses throughout the United States.

      Operating  profit  is total sales less operating expenses.   In  computing
operating  profit,  none  of the following items have been  added  or  deducted:
general corporate expenses, interest expense, interest income or income taxes.

<PAGE>

<TABLE>
PAGES INC. AND SUBSIDIARIES
INFORMATION ABOUT THE COMPANY'S OPERATIONS BY BUSINESS SEGMENTS
<CAPTION>
                                           INCENTIVE/                                       
                                          RECOGNITION     CHILDRENS                         
                                             AWARDS      LITERATURE    ELIMINATIONS   CONSOLIDATED
                                          -----------   -----------    ------------   -----------
- -------------------------------------------------------------------------------------------------
Year Ended December 31, 1995                                                         
<S>                                       <C>            <C>           <C>            <C>
Revenues                                  $22,720,122    $50,100,759   $              $72,820,881
                                          -----------   -----------    ------------   -----------
Operating profit/(loss)                   $   390,388    $(1,287,039)  $              $  (896,651)
                                          -----------   -----------    ------------   
Interest expense                                                                       (2,217,580)
General Corporate Expenses                                                             (1,110,000)
                                                                                      -----------
Loss before Taxes                                                                      (4,224,231)
                                                                                      -----------
Segment Depreciation & Amortization       $   312,415    $ 1,182,805                  $ 1,495,220
                                          -----------   -----------    ------------   -----------
Segment Capital Expenditures              $   162,529    $   423,149                  $   585,678
                                          -----------   -----------    ------------   -----------
Identifiable Assets at December 31, 1995  $19,847,895    $34,551,530                  $54,399,425
                                          -----------   -----------    ------------  
Corporate Assets                                                                      $   450,050
                                                                                      -----------
Assets at December 31, 1995                                                           $54,849,475
                                                                                      -----------
- -------------------------------------------------------------------------------------------------
Year Ended December 31, 1994
                                                                                     
Revenues                                  $25,157,704    $50,965,788(a)$212,601       $76,336,093
                                          -----------   -----------    ------------   -----------
Operating profit                          $   532,922    $ 1,551,530(a)$212,601       $ 2,297,053
                                          -----------   -----------    ------------   
Interest Expense                                                                       (1,704,897)
General Corporate Expenses                                                               (999,532)
                                                                                      -----------
Loss before Taxes                                                                     $  (407,376)
                                                                                      -----------
Segment Depreciation & Amortization       $   282,642    $ 1,125,451                 $  1,408,093
                                          -----------   -----------    ------------   -----------
Segment Capital Expenditures              $   277,779    $   576,617                 $    854,396
                                          -----------   -----------    ------------   -----------
Identifiable Assets at December 31, 1994  $25,267,281    $40,147,663                  $65,414,944
                                          -----------   -----------    ------------  
Corporate Assets                                                                      $ 2,590,460
                                                                                      -----------
Assets at December 31, 1994                                                           $68,005,404
                                                                                      -----------
- -------------------------------------------------------------------------------------------------
Year Ended December 31, 1993
                                                                                     
Revenues                                  $29,700,082    $46,830,635   $              $76,530,717
                                          -----------   -----------    ------------   -----------
Operating profit                          $ 1,992,713    $ 1,928,896   $              $ 3,921,609
                                          -----------   -----------    ------------   -----------
Interest Expense                                                                       (1,280,761)
General Corporate Expenses                                                             (1,072,810)
                                                                                      -----------
Income before Taxes                                                                   $ 1,568,038
                                                                                      -----------
Segment Depreciation & Amortization       $   264,966    $ 1,042,694                  $ 1,307,660
                                          -----------   -----------    ------------   -----------
Segment Capital Expenditures              $   814,363    $   651,457                  $ 1,465,820
                                          -----------   -----------    ------------   -----------
Identifiable Assets at December 31, 1993  $24,926,327    $26,575,713                  $51,502,040
                                          -----------   -----------    ------------  
Corporate assets                                                                      $ 2,258,671
                                                                                      -----------
Assets at December 31, 1993                                                           $53,760,711
                                                                                      -----------
- -------------------------------------------------------------------------------------------------
</TABLE>

(a) Principally gain on sale of assets held for disposition and rental income.

<PAGE>

<TABLE>
PAGES, INC. AND SUBSIDIARIES
INFORMATION ABOUT THE COMPANY'S OPERATIONS BY GEOGRAPHIC AREAS
<CAPTION>
                                            UNITED                                          
                                            STATES     INTERNATIONAL  ELIMINATIONS    CONSOLIDATED
                                          -----------   -----------    ------------   -----------
- -------------------------------------------------------------------------------------------------
Year Ended December 31, 1995
<S>                                      <C>           <C>            <C>            <C> 
Revenues                                 $58,231,327   $14,589,554    $              $72,820,881
                                         -----------   -----------    ------------   -----------
Operating Profit/(Loss)                  $   277,279   $(1,173,930)   $              $  (896,651)
                                         -----------   -----------    ------------   -----------
Interest Expense                                                                      (2,217,580)
General Corporate Expenses                                                            (1,110,000)
                                                                                     -----------
Loss Before Discontinued Operations                                                  
   and Taxes                                                                         $(4,224,231)
                                                                                     -----------
Assets at December 31, 1995              $42,362,640   $12,486,835                   $54,849,475
                                         -----------   -----------    ------------   -----------
- ------------------------------------------------------------------------------------------------
Year Ended December 31, 1994
Revenues                                 $60,756,617   $15,579,476    $              $76,336,093
                                         -----------   -----------    ------------   -----------
Operating Profit/(Loss)                  $ 2,364,782   $   (67,729)   $              $ 2,297,053
                                         -----------   -----------    ------------   -----------
Interest Expense                                                                     $(1,704,897)
General Corporate Expenses                                                           $  (999,532)
                                                                                     -----------
Loss before Discontinued                                                             
 Operations Taxes                                                                    $  (407,376)
                                                                                     -----------
Assets at December 31, 1994              $57,477,759   $10,527,645                   $68,005,404
                                         -----------   -----------    ------------   -----------
- ------------------------------------------------------------------------------------------------
Year Ended December 31, 1993                                                         
                                                                                     
Revenues                                 $60,931,378   $15,599,339    $              $76,530,717
                                         -----------   -----------    ------------   -----------
Operating Profit                         $ 3,578,050   $   343,559    $              $ 3,921,609
                                         -----------   -----------    ------------   -----------
Interest Expense                                                                      (1,280,761)
General Corporate Expenses                                                            (1,072,810)
                                                                                     -----------
Income Before Taxes                                                                  $ 1,568,038
                                                                                     -----------
Assets at  December 31, 1993             $43,550,678   $10,210,033                   $53,760,711
                                         -----------   -----------    ------------   -----------
- ------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>

11.  INTERIM FINANCIAL INFORMATION (UNAUDITED):
<TABLE>
<CAPTION>
                                         Twelve Months Ended December 31, 1995
                                         --------------------------------------------------------
                                         Quarter       Quarter        Quarter        Quarter
                                         Ended         Ended          Ended          Ended
                                         March 31      June 30        Sept. 30       Dec. 31
                                         -----------   -----------    -----------    ------------
<S>                                      <C>           <C>            <C>            <C>
Revenues                                 $18,913,877   $16,571,657    $ 9,568,999    $ 27,766,348
Gross Profit                               7,701,018     6,695,629      3,030,269      10,385,306
Income (loss) from continuing                                                        
   operations before income taxes           (896,073)     (892,531)    (3,781,033)      1,345,406
Income (loss) from discontinued                                                      
   operations                               (175,494)       43,398       (275,510)     (2,468,482)
Net income (loss)                           (721,567)     (699,133)    (2,859,543)     (4,939,476)
Income/(loss) per common share:                                                      
   Discontinued operations                     (0.04)         0.01          (0.05)          (0.48)
Net income (loss)                              (0.15)        (0.15)         (0.56)          (0.97)
                                         -----------   -----------    -----------    ------------
Weighted average common                                                              
   shares and equivalents                  4,789,000     4,806,000      5,105,000       5,109,000
                                         -----------   -----------    -----------    ------------
</TABLE>
<TABLE>
<CAPTION>
                                         Twelve Months Ended December 31, 1994
                                         --------------------------------------------------------
                                         Quarter       Quarter        Quarter        Quarter
                                         Ended         Ended          Ended          Ended
                                         March 31      June 30        Sept. 30       Dec. 31
                                         -----------   -----------    -----------    ------------
<S>                                      <C>           <C>            <C>            <C> 
Revenues                                 $19,249,247   $15,670,529    $ 9,962,262    $31,454,055
Gross Profit                               8,040,871     6,463,140      3,186,573     12,780,421
Income (loss) from continuing                                                        
   operations before income taxes            357,206      (846,498)    (3,181,697)     3,263,613
Income (loss) from discontinued                                                      
   operations                                (17,963)      114,937        (73,392)      (257,338)
Net income (loss)                            211,243      (458,561)    (2,087,089)     1,861,975
Income/(loss) per common share:                                                      
   Discontinued operations                         -          0.03          (0.02)         (0.04)
Net income (loss)                               0.04         (0.13)         (0.50)          0.28
                                         -----------   -----------    -----------    ------------
Weighted average common                                                              
   shares and equivalents                  5,831,000     3,531,000      4,160,000      6,592,000
                                         -----------   -----------    -----------    ------------
</TABLE>

<TABLE>
<CAPTION> 
                                                                                                             
                                         Twelve Months Ended December 31, 1993
                                         --------------------------------------------------------
                                         Quarter       Quarter        Quarter        Quarter
                                         Ended         Ended          Ended          Ended
                                         March 31      June 30        Sept. 30       Dec. 31
                                         -----------   -----------    -----------    ------------
<S>                                      <C>           <C>            <C>            <C>
Revenues                                 $17,585,185   $15,029,265    $11,108,858    $32,807,409
Gross Profit                               7,157,224     6,046,775      3,510,780     13,491,169
Income (loss) from continuing                                                        
   operations before income taxes            190,389      (888,195)    (3,377,732)     5,643,576
Income (loss) from discontinued                                                      
   operations                                                                             10,482
Net income (loss)                            121,946      (583,195)    (2,229,732)     3,701,501
Income/(loss) per common share:                                                      
   Discontinued operations                                                           
Net income (loss)                               0.02         (0.18)         (0.55)          0.64
                                         -----------   -----------    -----------    ------------
Weighted average common                                                              
   shares and equivalents                  5,754,000     3,201,000      4,020,000      5,757,000
                                         -----------   -----------    -----------    ------------

</TABLE>

Per  share  calculations are based on the average number of shares and  dilutive
share  equivalents outstanding for each quarter using the treasury stock method.
Thus,  the  sum of the quarters may not necessarily be equal to the full  year's
earnings per share amounts.

<PAGE>

12.  COMMITMENTS AND CONTINGENCIES

      During  the  Spring  of 1993, the Company was advised  that  the  Internal
Revenue  Service  ("IRS") may assess additional income taxes in connection  with
the  examination of the tax returns of School Book Fairs and its affiliates  for
the  fiscal  years  ending July 31, 1989, 1990, and 1991.   In  June  1993,  the
Company recorded a $2 million adjustment to its purchase price allocation of SBF
assets,  which increased the cost in excess of assets acquired (i.e. - goodwill)
and  recorded  a corresponding increase in accrued tax liabilities  and  related
costs.

      In  October of 1995, the Company received four Notices of Deficiency  from
the  IRS  relating  to  this examination.  The Notices  of  Deficiency  assessed
additional  income  taxes of $4,693,681 and penalties  of  $1,358,630.  Using  a
constant  annual interest rate of 9%, interest payable as of December 31,  1995,
on  the  aforementioned asserted deficiencies would approximate $4,200,000.  The
asserted deficiencies are attributable primarily to a restructuring of  SBF  and
related  entities that occurred on  August 31, 1988, in which, along with  other
events, certain assets were transferred between related companies.  The IRS  has
challenged,  among  other things, the values assigned to  those  assets  by  the
parties to the transaction, contending that the assets were undervalued and that
SBF  recognized  a  substantial taxable gain in the  transaction.   The  Company
intends  to  vigorously contest the various assertions made by the  IRS  in  the
notices  of deficiency and believes the IRS's position regarding the adjustments
to  taxable income is substantially overstated. The Company has retained the law
firm of Akin, Gump, Strauss, Hauer & Feld as counsel, and in January 1996, filed
petitions  with  the  Tax  Court  disputing the  IRS  valuation  of  the  assets
transferred, and other points in the IRS assessment.  The Company is  unable  to
determine  the  ultimate outcome of this uncertainty and  accordingly,  has  not
provided for any additional amounts in excess of the $2 million relating to this
proposed assessment in it fiscal 1995 financial statements.

     Additionally, the Company is the subject of a state sales tax audit for one
of  its  subsidiaries.  Management believes the outcome of this audit  will  not
result  in  any significant adjustments that would be material to the  Company's
consolidated  financial statements.  Additionally, the  Company  is  subject  to
litigation  which  is incidental to its business and is not considered  material
individually  or  in  the  aggregate  to the Company's  consolidated   financial
statements.

<PAGE>

13. SUBSEQUENT EVENTS

           On  March 6, 1996, the Company sold to Scholastic Limited,  a  United
Kingdom subsidiary of Scholastic, Inc. and its affiliates ("Scholastic") all the
capital  stock of School Book Fairs, Limited ("Limited") , the Company's  United
Kingdom  subsidiary  for  $5,016,531  cash.   Additionally,  as  part   of   the
transaction,  (i)  Scholastic  paid  in full  (1)  the  outstanding  balance  of
$2,129,846  due  by Limited to Lloyds Bank and (2) an intercompany  payable  due
from  Limited to the Company in the amount of $2,066,122, and (ii)  the  Company
signed  a Non-Competition Agreement pursuant to which, in return for the payment
of  $1,500,000 in cash, the Company agreed for a five-year period not to compete
with  the  book fair business of Scholastic and its affiliates in the  following
countries:   Canada,   the  United  Kingdom, Ireland,  Germany,  Italy,  Greece,
Eastern  Europe, including without limitation, the Commonwealth  of  Independent
States, Turkey, the countries of the Middle East and Africa.

           On  March  6, 1996,  the Company closed its distribution  channel  in
Canada  and  on March 13, 1996, the Company sold a portion of its  inventory  in
Canada  to  Scholastic Canada, Ltd., a corporation organized under the  laws  of
Canada for $575,000 cash.

          The net proceeds to the Company of the above-described transactions of
$8,950,000  after the pay off of the Lloyds Bank debt and estimated transactions
costs were used to reduce the Company's domestic bank indebtedness.  The Company
has  preliminarily determined  there is an approximate $2,000,000  gain  on  the
transaction,  however, the  final  calculation  has not been made and the actual
gain could  be  materially  different. The gain will  be recorded  in the  first
quarter of 1996.

<PAGE>

<TABLE>
                               SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
                                         PAGES, INC. AND SUBSIDIARIES
- ---------------------------------------------------------------------------------------------------------------------
                   COL. A                         COL. B         COL. C         COL. D.        COL. E.        COL. F
- ---------------------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                Additions      Additions                         
                                                 Balance         Charged        Charged                       Balance
                                               at Beginning     to Costs       to Other                       at End
                Description                     of Period     and Expenses      Accts.       Deductions      of Period
- ---------------------------------------------------------------------------------------------------------------------
<S>                                           <C>             <C>            <C>            <C>            <C>
Year ended December 31, 1995:                                                                              
   Allowance for doubtful accounts            $   168,000     $   146,000    $  885,000(e)  $  742,000(a)  $   457,000
                                              -----------     -----------    ----------     ----------     -----------
   Allowance for valuation on deferred                                                                     
      tax assets                              $   416,650      $2,119,400(b)                               $ 2,536,050
                                              -----------     -----------    ----------     ----------     -----------
                                                                                                           

                                                                                                           
Year ended December 31, 1994:                                                                              
   Allowance for doubtful accounts            $    45,028     $   148,230                   $   25,258(a)  $   168,000
                                              -----------     -----------    ----------     ----------     -----------
   Allowance for valuation on deferred                                                                     
      tax assets                              $                              $  416,650(c)                 $   416,650
                                              -----------     -----------    ----------     ----------     -----------
Year ended December 31, 1993:                                                                              
   Allowance for doubtful accounts            $    74,112     $    29,926                   $   59,010(a)  $    45,028
                                              -----------     -----------    ----------     ----------     -----------
</TABLE>

(a) Doubtful accounts written off against reserve.
(b)  Change in valuation allowance relating to change in assessment  as  to
future  realizability of deferred tax asset.
(c)   Principally relates to a reclass of amounts previously netted against
the asset.
(d)  Amounts charged against the reserve.
(e)  Amounts charged through discontinued operations.

<PAGE>

     EXHIBIT INDEX
     PAGES, INC. FORM 10-K
     FOR FISCAL YEAR ENDED DECEMBER 31, 1995


      (a)   1.    Financial Statements.  See Index to Financial  Statements  and
Financial Schedule on page 33.

          2.   Financial Statement Schedules.  See Index to Financial Statements
and Financial Statement Schedule on page 33.

           3.    Exhibits.  The following exhibits are required to be  filed  as
part of this report:

 3(a)1    Certificate of Incorporation dated October 5, 1994

 3(b)1    Bylaws of the Company

 3(c)2    Agreement of merger

 10(a)4 Lease  Dated  January 1, 1993, for St. Petersburg, Florida,  Office  and
        Warehouse

 10(b)5 Unconditional Guaranty of Lease Effective January 1, 1993, for Lease  of
        St. Petersburg, Florida, Office and Warehouse

 10(c)5 Lease Dated August 26, 1991, for Columbus, Ohio, Office and Warehouse

 10(d)5 Lease  Dated  January 1, 1989, for Scarborough, Ontario, Canada,  Office
        and Warehouse

*10(e)5 Non-Qualified  Stock Option Agreement Dated July 19, 1985,  between  the
        company and Richard A. Stimmel, S. Robert Davis, and Charles R. Davis

*10(f)5 Non-Statutory Stock Option Agreement Dated March 31, 1986,  between  the
        company and Richard A. Stimmel

*10(g)5 Non-Statutory Stock Option Agreement Dated March 31, 1986,  between  the
        Company and Charles R. Davis

*10(h)5 Non-Statutory  Stock Option Agreement Dated September 14, 1987,  between
        the Company and Richard A. Stimmel

*10(i)5 Non-Statutory  Stock Option Agreement Dated September 14, 1987,  between
        the Company and S. Robert Davis

*10(j)5 Non-Statutory  Stock Option Agreement Dated September 14, 1987,  between
        the Company and Charles R. Davis

*10(k)5 Non-Statutory Stock Option Agreement Dated October 9, 1989, between  the
        Company and Richard A. Stimmel

*10(l)5 Non-Statutory Stock Option Agreement Dated October 9, 1989, between  the
        Company and S. Robert Davis

*10(m)5 Non-Statutory Stock Option Agreement Dated October 9, 1989, between  the
        Company and Charles R. Davis

*10(n)5 Non-Statutory  Stock Option Agreement Dated February  6,  1990,  between
        the Company and Richard A. Stimmel

*10(o)5 Non-Statutory  Stock Option Agreement Dated February  6,  1990,  between
        the Company and S. Robert Davis

*10(p)5 Non-Statutory  Stock Option Agreement Dated February  6,  1990,  between
        the Company and Charles R. Davis

*10(q)4 Non-Statutory  Stock Option Agreement Dated May 19,  1992,  between  the
        Company and Randall J. Asmo

*10(r)4 Non-Statutory  Stock Option Agreement Dated May 19,  1992,  between  the
        Company and John C. Sontheimer

*10(s)4 Non-Statutory  Stock Option Agreement Dated June 3,  1992,  between  the
        Company and S. Robert Davis

*10(t)4 Non-Statutory  Stock Option Agreement Dated June 3,  1992,  between  the
        Company and Charles R. Davis

*10(u)4 Non-Statutory  Stock Option Agreement Dated June 3,  1992,  between  the
        Company and Richard A. Stimmel

*10(v)4 Non-Statutory Stock Option Agreement Dated March 25, 1993,  between  the
        Company and Richard B. Erven

*10(w)4 PAGES, Inc. 1993 Incentive Stock Option Plan

10(x)     Amended and Restated Loan Agreement  dated March 27, 1996

10(y)     Stock Purchase Agreement dated as of March 6, 1996 P - (with respect
          to certain Schedules)

10(z)     Non-Competition Agreement dated as of March 6, 1996

11           Statement Regarding Computation of Per Share Earnings

13 1       Annual  Report  to  Stockholders for Last  Fiscal  Year.   Letter  to
Stockholders   and   List   of   Officers,   Directors   and   Locations.    The
remainder   of   the   report  is  a  reproduction  of  the   Company's   Annual
Report on Form 10-K for the fiscal year ended December 31, 1994.

16(a)6    Letter from Hausser + Taylor Dated November 3, 1994

16(b)6    Letter from Arthur Andersen Dated November 11, 1994

21           Subsidiaries of the Company

23(a)   Consent of Hausser & Taylor

23(b)   Consent of Arthur Andersen

23(c)   Consent of Deloitte & Touche LLP
____________________

1  Incorporated by reference to the Company's Annual Report on Form 10-K for the
fiscal  year  ended December 31, 1994, File Number 0-10475, filed in Washington,
D.C.

2   Incorporated by reference to the Company's Proxy Statement dated  August  4,
1994, File Number 0-10475, Filed in Washington, D.C.

3   Incorporated by reference to the Company's Current Report on Form 8-K  dated
May 19, 1992, File Number 0-10475, Filed in Washington, D.C.

4  Incorporated by reference to the Company's Annual Report on Form 10-K for the
fiscal  year  ended December 31, 1992, File Number 0-10475, filed in Washington,
D.C.

5  Incorporated by reference to the Company's Annual Report on Form 10-K for the
fiscal  year  ended December 31, 1993, File Number 0-10475, filed in Washington,
D.C.

6  Incorporated by reference to the Company's Form 8-K/A dated November 2, 1994,
File Number 0-107475, filed in Washington, D.C.

*   Indicates a management contract or compensatory plan or arrangement required
to  be  filed herewith.  No other exhibits required by Form 10-K are  listed  as
they are not applicable.

     (b)  Reports on Form 8-K

           The  Company filed a report on Form 8-K dated October 6,  1995  under
Item  5  describing  the  settlement of the  Class  Action  Law  Suit  filed  on
February 28, 1995.

<PAGE>

AVAILABILITY OF EXHIBITS TO FORM 10-K

Exhibits  to  Form  10-K  Report are on file with the  Securities  and  Exchange
Commission  and  are  referenced  on the Exhibit  Index  contained  hereinabove.
Exhibits  are  available  upon  request, at $0.25  per  page,  representing  the
Registrants reasonable expenses in furnishing such exhibit(s).  Exhibits may  be
obtained by writing to Charles R. Davis, Secretary, PAGES, Inc.

<PAGE>

   EXHIBIT 10(x)



                  THE HUNTINGTON NATIONAL BANK
                      Amended and Restated
                         Revolving Note


- -------------------------------------------------------------------------------
City Office             Division             Branch                 [X] Secured
            -----------         ------------        -------------- 
Account No.                Note No.                              [  ] Unsecured
            -------------           ---------------------------
Account Name:  School Book Fairs, Inc.
               ----------------------------------------------------------------
[X]  Corporation     [  ] Partnership   [  ] Individual/Proprietorship

[  ] Other
            -------------------------------------------------------------------

- -------------------------------------------------------------------------------
$12,000,000.00                Columbus, Ohio                  March 27, 1996


     FOR  VALUE  RECEIVED, the undersigned promises to pay to the order  of  The
Huntington  National  Bank  (hereinafter called the  "Bank,"  which  term  shall
include  any holder hereof) at such place as the Bank may designate or,  in  the
absence  of  such designation, at any of the Bank's offices, the sum  of  Twelve
Million  Dollars ($12,000,000.00) or so much thereof as shall have been advanced
by  the Bank at any time and not thereafter repaid (hereinafter referred  to  as
"Principal  Sum") together with interest as hereinafter provided and payable  at
the  time  and  in the manner hereinafter provided.  The proceeds  of  the  loan
evidenced  hereby  may  be advanced, repaid and readvanced  in  partial  amounts
during  the  term  of this revolving note (this "Note") and prior  to  maturity.
Each  such advance shall be made to the undersigned upon receipt by the Bank  of
the  undersigned's  application  therefor and disbursement  instructions,  which
shall  be in such form as the Bank shall from time to time prescribe.  The  Bank
shall be entitled to rely on any oral or telephonic communication requesting  an
advance  and/or  providing disbursement instructions hereunder, which  shall  be
received by it in good faith from anyone reasonably believed by the Bank  to  be
the  undersigned, or the undersigned's authorized agent.  The undersigned agrees
that all advances made by the Bank will be evidenced by entries made by the Bank
into  its electronic data processing system and/or internal memoranda maintained
by  the Bank.  The  further agrees that the sum or sums shown on the most recent
printout  from  the  Bank's electronic data processing  system  and/or  on  such
memoranda  shall  be  rebuttably  presumptive evidence  of  the  amount  of  the
Principal Sum and of the amount of any accrued interest.

     This  Note  is executed and the advances contemplated hereunder are  to  be
made  pursuant to an Amended and Restated Loan Agreement by,  between and  among
the  undersigned, Pages, Inc., Clyde A. Short Company and the Bank dated  as  of
August 2, 1994, and all amendments, modifications, and supplements thereto  from
time to time, including without limitation, a certain First Amendment to Amended
and  Restated  Loan Agreement dated as of June 28, 1995, and  a  certain  Second
Amendment  to Amended and Restated Loan Agreement dated as of March  27,  1996
(hereinafter  collectively called the "Loan Agreement"), and all the  covenants,
representations, agreements, terms, and conditions contained therein,  including
but not limited to additional conditions of default, are incorporated herein  as
if fully rewritten.

     This Note is an amendment and restatement of a certain Revolving Note dated
June  28,  1995,  in  the  original  principal  sum  of  Seven  Million  Dollars
($7,000,000.00).   Notwithstanding  the  Principal  Sum  referenced  above,  the
maximum amount that the undersigned may borrow hereunder is limited by the terms
of the Loan Agreement.

INTEREST

     The  undersigned  agrees to pay interest in like money and  in  immediately
available funds at such office on the unpaid Principal Sum hereof from  time  to
time  from  the  date  hereof until such amount shall  become  due  and  payable
(whether at the stated maturity, by acceleration or otherwise) on the dates  and
at the applicable rates per annum as provided in the Loan Agreement.

MANNER OF PAYMENT

     The  Principal  Sum  shall  be due and payable on  June  1,  1997,  and  at
maturity, whether by demand, acceleration or otherwise.  Accrued interest  shall
be due and payable monthly beginning on May 1, 1996, and continuing on the first
day  of  each month thereafter, and at maturity, whether by demand, acceleration
or otherwise.

LATE CHARGE

     Any  installment or other payment not made within 10 days of the date  such
payment or installment is due shall be subject to a late charge equal to  5%  of
the amount of the installment or payment.

SECURITY

     This  Note is secured by the security interests, assignments, and mortgages
granted  and/or  referenced  in  the  Loan Agreement  and  by  various  security
agreements dated of even date herewith or various other dates.

DEFAULT

     Upon the occurrence of any of the following events:

          (a)   the undersigned fails to make any payment of interest or of  the
     Principal Sum on or before the date such payment is due;

          (b)   an  "Event  of  Default"  under the Loan  Agreement  shall  have
     occurred;


then  the  Bank  may,  at its option, without notice or demand,  accelerate  the
maturity  of  the obligations evidenced hereby, which obligations  shall  become
immediately due and payable.  In the event the Bank shall institute  any  action
for  the  enforcement  or collection of the obligations  evidenced  hereby,  the
undersigned  agrees  to  pay all costs and expenses of  such  action,  including
reasonable attorneys' fees, to the extent permitted by law.

GENERAL PROVISIONS

     The  undersigned, and any indorser, surety, or guarantor, hereby  severally
waive presentment, notice of dishonor, protest, notice of protest, and diligence
in bringing suit against any party hereto, and consent that, without discharging
any  of  them, the time of payment may be extended an unlimited number of  times
before  or  after maturity without notice.  The Bank shall not  be  required  to
pursue  any  party  hereto, including any guarantor, or to exercise  any  rights
against any collateral herefor before exercising any other such rights.

     The  obligations  evidenced hereby may from time to time  be  evidenced  by
another  note or notes given in substitution, renewal or extension hereof.   Any
security  interest  or mortgage which secures the obligations  evidenced  hereby
shall  remain  in  full force and effect notwithstanding any such  substitution,
renewal, or extension.

     The captions used herein are for references only and shall not be deemed  a
part  of  this  Note.  If any of the terms or provisions of this Note  shall  be
deemed  unenforceable, the enforceability of the remaining terms and  provisions
shall  not  be  affected.   This  Note shall be governed  by  and  construed  in
accordance with the law of the State of Ohio.

WAIVER OF RIGHT TO TRIAL BY JURY

     THE  UNDERSIGNED HEREBY EXPRESSLY WAIVES ANY RIGHT TO TRIAL BY JURY OF  ANY
CLAIM,  DEMAND,  ACTION OR CAUSE OF ACTION (1) ARISING UNDER THIS  NOTE  OR  ANY
OTHER  INSTRUMENT,  DOCUMENT OR AGREEMENT EXECUTED OR  DELIVERED  IN  CONNECTION
HEREWITH,  OR  (2)  IN ANY WAY CONNECTED WITH OR RELATED OR  INCIDENTAL  TO  THE
DEALINGS  OF THE UNDERSIGNED OR THE BANK WITH RESPECT TO THIS NOTE OR ANY  OTHER
INSTRUMENT, DOCUMENT OR AGREEMENT EXECUTED OR DELIVERED IN CONNECTION  HEREWITH,
OR THE TRANSACTIONS RELATED HERETO OR THERETO, IN EACH CASE WHETHER NOW EXISTING
OR HEREAFTER ARISING, AND WHETHER SOUNDING IN CONTRACT OR TORT OR OTHERWISE; AND
THE  UNDERSIGNED HEREBY AGREES AND CONSENTS THAT ANY SUCH CLAIM, DEMAND,  ACTION
OR  CAUSE OF ACTION SHALL BE DECIDED BY COURT TRIAL WITHOUT A JURY, AND THAT THE
UNDERSIGNED  OR  THE BANK MAY FILE AN ORIGINAL COUNTERPART OR  A  COPY  OF  THIS
SECTION WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF THE UNDERSIGNED  TO
THE WAIVER OF THE RIGHT OF THE UNDERSIGNED TO TRIAL BY JURY.

WARRANT OF ATTORNEY

     The  undersigned authorizes any attorney at law to appear in any  Court  of
Record  in  the State of Ohio or in any state or territory of the United  States
after  the above indebtedness becomes due, whether by acceleration or otherwise,
to waive the issuing and service of process, and to confess judgment against the
undersigned in favor of the Bank for the amount then appearing due together with
costs  of  suit, and thereupon to waive all errors and all rights of appeal  and
stays of execution.

WARNING-BY SIGNING THIS PAPER YOU GIVE UP YOUR RIGHT TO NOTICE AND COURT  TRIAL.
IF YOU DO NOT PAY ON TIME A COURT JUDGMENT MAY BE TAKEN AGAINST YOU WITHOUT YOUR
PRIOR  KNOWLEDGE  AND  THE POWERS OF A COURT CAN BE USED  TO  COLLECT  FROM  YOU
REGARDLESS OF ANY CLAIMS YOU MAY HAVE AGAINST THE CREDITOR WHETHER FOR  RETURNED
GOODS,  FAULTY GOODS, FAILURE ON HIS PART TO COMPLY WITH THE AGREEMENT,  OR  ANY
OTHER CAUSE.

                                   Borrower:


                                   SCHOOL BOOK FAIRS, INC.


                                   By:   /s/ S. Robert Davis

                                   Its:   Chairman


COLUMBUS/0224714.01


                             - 17 -


                      SECOND AMENDMENT TO
              AMENDED AND RESTATED LOAN AGREEMENT


     THIS SECOND AMENDMENT (this "Amendment") to the Amended  and

Restated Loan Agreement is entered into as of the 27th  day  of

March, 1996, by and between Pages, Inc. ("Pages"), Clyde A. Short

Company  ("Clyde Short"), School Book Fairs, Inc.  ("School  Book

Fairs")  (Pages,  Clyde  Short and School  Book  Fairs  shall  be

individually referred to as a "Borrower" and collectively as  the

"Borrowers"), and The Huntington National Bank ("Bank").

                           RECITALS:

     A.    As  of  August 2, 1994, the Borrowers, Craftmark  Inc.

("Craftmark"),  School  Book Fairs, Limited  ("Limited"),  Graham

Hamilton   Properties,  an  Ohio  general  partnership   ("Graham

Hamilton")  and the Bank executed a certain Amended and  Restated

Loan Agreement, which was amended by a certain First Amendment to

Amended  and Restated Loan Agreement dated as of June  28,  1995,

and  certain  letter  agreements  dated  October  13,  1995,  and

November  2, 1995, respectively relating to temporary waiver  and

modification  of certain covenants (hereinafter collectively  the

"Loan  Agreement"), setting forth the terms of certain loans  and

extensions of credit to the Borrowers; and

     B.    As  of  February  28, 1990, Clyde Short  executed  and

delivered  to the Bank, inter alia, a certain Revolving  Note  in

the    original   principal   sum   of   Ten   Million    Dollars

($10,000,000.00),  which  note  was  modified  by  a  First  Note

Modification  Agreement dated June 12, 1992, that,  inter,  alia,

decreased   the  maximum  principal  amount  of  the   obligation

evidenced by such note to Six Million Dollars ($6,000,000.00), by

a  Second Note Modification Agreement dated June 30, 1993,  by  a

Third  Note Modification and Extension Agreement dated  June  29,

1994,  by a Fourth Note Modification Agreement dated as of August

2,  1994, and by a Fifth Note Modification Agreement dated as  of

June 28, 1995 (hereinafter collectively the "Short Note"); and

     C.    As  of  August  2,  1994, the Borrowers  executed  and

delivered  to the Bank, inter alia, a certain Revolving  Note  in

the   original   principal   sum   of   Seven   Million   Dollars

($7,000,000.00)  that  was replaced by a certain  Revolving  Note

dated  June  28,  1995, in the original principal  sum  of  Seven

Million  Dollars  ($7,000,000.00) (hereinafter the  "School  Book

Fairs Note"); and

     D.    As  of  August  2,  1994, the Borrowers  executed  and

delivered  to the Bank, inter alia, a certain Revolving  Note  in

the  original principal sum of Nine Million Five Hundred Thousand

Dollars ($9,500,000.00), that was replaced by a certain Revolving

Note  dated June 28, 1995, in the original principal sum of  Nine

Million    Five    Hundred   Thousand   Dollars   ($9,500,000.00)

(hereinafter the "Pages Revolving Note"); and

     E.    As  of  July  21,  1994, the  Borrowers  executed  and

delivered  to the Bank, inter alia, a certain Time  Note  in  the

original  principal  sum  of Two Million  Five  Hundred  Thousand

Dollars ($2,500,000.00), that was replaced by a certain Time Note

dated June 28, 1995, in the original principal sum of Two Million

Five  Hundred  Thousand Dollars ($2,500,000.00) (hereinafter  the

"Pages  Time Note") (the Short Note, the School Book Fairs  Note,

the  Pages Revolving Note and the Pages Time Note are hereinafter

collectively referred to as the "Notes"); and

     F.    In  connection with the Loan Agreement and the  Notes,

the  Borrowers,  Craftmark, Limited and Graham Hamilton  executed

and   delivered  to  the  Bank  certain  other  loan   documents,

promissory  notes,  a  deed of trust,  assignment  of  rents  and

security  agreement,  lockbox agreements, consents,  assignments,

security   agreements,  agreements,  instruments  and   financing

statements in connection with the indebtedness referred to in the

Loan Agreement (all of the foregoing, together with the Notes and

the  Loan Agreement, are hereinafter collectively referred to  as

the "Loan Documents"); and

     G.   Graham Hamilton was dissolved in August, 1994; and

     H.    The  common stock in Limited was sold as of  March  5,

1996; and

     I     Craftmark merged into School Book Fairs on November 1,

1995; and

     J.    The  Borrowers are currently in default  of  the  Loan

Agreement pursuant to the following Sections:

     1.   The  failure  of the Borrowers to comply  with  Section
          7.13  of  the  Loan Agreement with respect  to  working
          capital;

     2.   The  failure  of the Borrowers to comply  with  Section
          7.14 of the Loan Agreement with respect to the ratio of
          total liabilities to consolidated tangible net worth;

     3.   The  failure  of the Borrowers to comply  with  Section
          7.15 of the Loan Agreement with respect to the ratio of
          cash flow to debt service;

     4.   The  failure  of the Borrowers to comply  with  Section
          7.21 of the Loan Agreement with respect to obtaining  a
          participant; and

     5.   The  failure  of the Borrowers to comply  with  Section
          7.23 of the Loan Agreement with respect to resting  the
          Clyde  A.  Short  Company and School Book  Fairs,  Inc.
          revolving loans.

 (collectively the "Identified Defaults"); and

     K.    The  Borrowers have requested that the Bank amend  and

modify  certain  terms and covenants in the  Loan  Agreement  and

waive  the Identified Defaults, and the Bank is willing to do  so

upon the terms and conditions contained herein.

     NOW,  THEREFORE,  in consideration of the mutual  covenants,

agreements  and  promises  contained  herein,  the  receipt   and

sufficiency of which are hereby acknowledged, and intending to be

legally bound, each of the Borrowers and the Bank, for themselves

and  their  successors  and  assigns  do  hereby  agree,  recite,

represent and warrant as follows:

     1.    All  capitalized  terms not otherwise  defined  herein

shall  have the same meanings ascribed as such terms in the  Loan

Agreement.

     2.    The  Bank hereby waives all of the Identified Defaults

through the date of the execution of this Amendment.

     3.    Section  1.2,  "The Loans," of the Loan  Agreement  is

hereby amended to recite in its entirety that:

          1.2   The  Loans.  The Bank, subject  to  the
          terms  and conditions hereof, will make loans
          and  advances on a revolving basis  and  will
          extend  commercial letters of credit  to  the
          Borrowers   up  to  the  aggregate   sum   of
          $16,000,000.00  (the  "Loans").   The   Loans
          shall  be comprised of (a) credit extensions,
          subject  to the terms and conditions  hereof,
          to  Clyde A. Short Company in an amount up to
          the   aggregate  sum  of  $5,000,000.00  (the
          "Short   Revolving  Credit"),   and   (b)   a
          revolving  credit facility,  subject  to  the
          terms  and conditions hereof, to School  Book
          Fairs in an amount up to the principal sum of
          $12,000,000.00   (the  "School   Book   Fairs
          Revolving  Credit"), provided, however,  that
          notwithstanding the principal sums referenced
          herein  or in the promissory notes evidencing
          the  Short  Revolving Credit and  the  School
          Book  Fairs  Revolving Credit,  respectively,
          the aggregate principal balances of the Short
          Revolving  Credit and the School  Book  Fairs
          Revolving  Credit  shall at  no  time  exceed
          $16,000,000.00.

     4.    Section  1.3,  "Short  Revolving  Credit,"  is  hereby

amended to recite in its entirety that:

          1.3    Short  Revolving  Credit.   The  Short
          Revolving  Credit shall be a  revolving  loan
          not   to   exceed   the  principal   sum   of
          $5,000,000.00,  provided, however,  that  the
          principal  balance  of such  revolving  loan,
          shall  not exceed the lesser of $5,000,000.00
          or  the sum of (a) the Short Borrowing  Base,
          plus   (b)  the  School  Book  Fairs   Unused
          Availability.   "School  Book  Fairs   Unused
          Availability"   shall  mean  the   difference
          between  (i) the School Book Fairs  Borrowing
          Base and (ii) the aggregate principal balance
          of the School Book Fairs Revolving Credit.

     5.    Section  1.4,  "Short Lending Formula,"  of  the  Loan

Agreement is hereby amended to recite in its entirety that:

          1.4  Short Lending Formula.  "Short Borrowing
          Base" shall mean the sum of (a) up to 60%  of
          Eligible  Inventory owned by Clyde  A.  Short
          Company,  up  to the Short Maximum  Inventory
          Advance,  plus  (b)  up to  80%  of  Eligible
          Accounts  owned  by Clyde A.  Short  Company,
          plus  (c)  up to 75% of Eligible Real  Estate
          owned  by  Clyde  A. Short  Company.   "Short
          Maximum Inventory Advance" shall mean  up  to
          the sum of $3,500,000.00 beginning January  1
          and  continuing through and including May  31
          of  each calendar year, and up to the sum  of
          $6,500,000.00 beginning June 1 and continuing
          through  and including December  31  of  each
          calendar year.

     6.    Section 1.5, "School Book Fairs Revolving Credit,"  of

the  Loan  Agreement is hereby amended to recite in its  entirety

that:

          1.5  School Book Fairs Revolving Credit.  The
          principal  sum  of  the  School  Book   Fairs
          Revolving Credit shall not exceed the  lesser
          of  $12,000,000.00  or the  sum  of  (a)  the
          School  Book Fairs Borrowing Base,  plus  (b)
          the Short Unused Availability.  "Short Unused
          Availability"  shall mean,  at  the  time  of
          determination, the difference between (i) the
          Short  Borrowing Base and (ii) the  aggregate
          principal  balance  of  the  Short  Revolving
          Credit.

     7.    Section 1.6, "School Books Fairs Lending Formula,"  of

the  Loan  Agreement is hereby amended to recite in its  entirety

that:

          1.6   School  Books  Fairs  Lending  Formula.
          "School Book Fairs Borrowing Base" shall mean
          the  sum  of  (a) the applicable School  Book
          Fairs  Inventory Advance Rate, multiplied  by
          Eligible  Inventory  owned  by  School   Book
          Fairs,  Inc.,  up  to the School  Book  Fairs
          Maximum  Inventory Advance, plus (b)  75%  of
          Eligible Accounts owned by School Book Fairs,
          Inc.   "School  Book Fairs Inventory  Advance
          Rate" shall mean up to 50% beginning June  1,
          and  continuing  through January  31  of  the
          immediately succeeding calendar year, and  up
          to  30%  beginning February 1 and  continuing
          through May 31 of each calendar year. "School
          Book  Fairs Maximum Inventory Advance"  shall
          mean  up  to $9,000,000.00 beginning June  1,
          and  continuing  through January  31  of  the
          immediately  succeeding  calendar  year   and
          $6,500,000.00  beginning  February   1,   and
          continuing  through May 31 of  each  calendar
          year.


     8.    Section  1.7, "Pages Revolving Credit and  Pages  Time

Credit," of the Loan Agreement is hereby deleted in its entirety.

     9.    Section  1.8,  "Pages Lending Formula,"  of  the  Loan

Agreement is hereby deleted in its entirety.

     10.  Section 2.1(d) of Section 2.1, "Eligible Accounts,"  of

the Loan Agreement is hereby amended to recite:

          (d)  the account does not, when added to  all
          other  accounts  of School Book  Fairs,  Inc.
          arising  from consumer transactions,  produce
          an  aggregate  indebtedness  to  School  Book
          Fairs,   Inc.   from   Account   Debtors   in
          connection with consumer transactions, or  an
          aggregate indebtedness to School Book  Fairs,
          Inc.  that  is  reflected on  its  books  and
          records as unpaid fair accrual, in excess  of
          $5,000,000.00.

All  other  provisions of Section 2.1 shall remain as  originally
written.

     11.   Notwithstanding anything to the contrary contained  in

the  Loan Agreement, the Borrowers shall have no right to  borrow

at the LIBO Rate.

     12.   Section 3.2(a) of Section 3.2, "Prime Interest  Rate,"

of the Loan Agreement is hereby amended to recite:

          (a)  one  percentage point (1%) in excess  of
          the  Prime Commercial Rate of the Bank,  from
          time  to  time in effect, in respect  of  the
          Short  Revolving Credit and the  School  Book
          Fairs Revolving Credit;

All  other  provisions of Section 3.2 shall remain as  originally
written.

     13.   The  definition  of "Termination Date"  set  forth  in

Section 3.3, "LIBO Rate," of the Loan Agreement is hereby amended

to recite in its entirety that:

          "Termination  Date"  shall  mean,  (a)   with
          respect  to  any  Advances  under  the  Short
          Revolving   Credit  or  School   Book   Fairs
          Revolving Credit, June 1, 1997.

     14.  Section 3.11, "Interest Rate After Default" of the Loan

Agreement is hereby amended to recite in its entirety:

          3.11  Interest Rate After Default.  Upon  the
          occurrence of any Pending Default or Event of
          Default, interest shall thereafter accrue  on
          the  outstanding  principal  balance  of  all
          Advances made pursuant to this Agreement at a
          rate   equal   to  (a)  three  and   one-half
          percentage points per annum in excess of  the
          Prime  Interest  Rate, with  respect  to  any
          Prime Interest Rate Advances.

      15.   Section 3.12, "Fees," of the Loan Agreement is hereby

amended to recite in its entirety that:

          3.12  Fees.   (a) The Borrowers  jointly  and
          severally  agree to pay a fee in  respect  of
          the  Short Revolving Credit equal to one-half
          of  one  percent  per  annum  (1/2%)  of  the
          difference, if any, between $5,000,000.00 and
          the  average daily principal balance  of  the
          Short  Revolving Credit during  any  full  or
          partial  calendar quarter the Short Revolving
          Credit  is  in  effect, payable quarterly  in
          arrears, beginning on the first day of  July,
          1996, and continuing on the first day of each
          October, January, April, and July, thereafter
          during  the period the Short Revolving Credit
          is  in  effect, and (b) the Borrowers jointly
          and  severally agree to pay a fee in  respect
          of  the  School  Book Fairs Revolving  Credit
          equal  to  one-half of one percent per  annum
          (1/2%)  of  the difference, if  any,  between
          $11,000,000.00   and   the   average    daily
          principal  balance of the School  Book  Fairs
          Revolving  Credit during any full or  partial
          calendar   quarter  the  School  Book   Fairs
          Revolving   Credit  is  in  effect,   payable
          quarterly in arrears, beginning on the  first
          day  of  July,  1996, and continuing  on  the
          first day of each October, January, April and
          July  thereafter during the period the School
          Book Fairs Revolving Credit is in effect.

     16.   The  fourth  sentence of Section  3.13,  "Evidence  of

Loans,  Advance  Requests  and Costs  and  Expenses,"  is  hereby

amended to recite that:

          The  Companies further jointly and  severally
          agree to pay analysis fees, audit fees in the
          amount of $500.00 per auditor per day,  which
          in the absence of extraordinary circumstances
          or  a  Pending Default will not  exceed  four
          audits  per year, plus out-of-pocket expenses
          of  such auditors, and all costs and expenses
          incidental to or in connection with  (i)  the
          Loans,  (ii)  the enforcement of  the  Bank's
          rights  in  connection therewith,  (iii)  any
          amendment  or modification of this  Agreement
          or   any  other  loan  documents,  (iv)   any
          litigation,  contest, dispute, proceeding  or
          action  in any way relating to the Collateral
          or  to  this Agreement, whether the same  are
          incurred prior to or after maturity, an Event
          of Default, or judgment.

All  other  provisions of Section 3.13 shall remain as originally
written.

     17.   Section  3.15,  "Maturity," of the Loan  Agreement  is

hereby amended to recite in its entirety that:

          3.15  Maturity.   The Short Revolving  Credit
          and  School Book Fairs Revolving Credit shall
          be  due  and payable on June 1, 1997, and  as
          extended  from  time  to  time  in  the  sole
          discretion of the Bank.


     18.   Section 5.1, "Organization and Authority," of the Loan

Agreement is hereby amended to recite in its entirety that:

          5.1    Organization  and   Authority.    Such
          Company  (a) is a corporation duly organized,
          validly  existing and in good standing  under
          the laws of the jurisdiction set forth below:

               Pages, Inc. -- Delaware
               Clyde A. Short Company -- North Carolina
               School Book Fairs, Inc. -- Florida
               

          (b) has all requisite power and authority and
          all necessary licenses and permits to own and
          operate  its properties and to carry  on  its
          business  as  now conducted and as  presently
          proposed to be conducted in the locations set
          forth in Exhibit C to the Second Amendment to
          Amended and Restated Loan Agreement; and  (c)
          to  the best of such Company's knowledge,  by
          reason   of  ownership  or  lease   of   real
          property,  has  qualified to do  business  in
          each  jurisdiction in which it owns or leases
          such real property.

     19.   Section 7.2, "Maintenance of Properties and  Corporate

Existence," of the Loan Agreement is hereby amended to recite  in

its entirety that:

          7.2         Maintenance  of  Properties   and
          Corporate Existence.  Such Company shall  (a)
          maintain  its property in good condition  and
          make  all  renewals, replacements, additions,
          betterments and improvements thereto which it
          deems    necessary;   (b)   maintain,    with
          financially sound and reputable insurers, (i)
          insurance with respect to its properties  and
          business   against   such   casualties    and
          contingencies,  of such types (including  but
          not  limited  to  fire and  casualty,  public
          liability,   products   liability,   larceny,
          embezzlement      or      other      criminal
          misappropriation insurance) in  such  amounts
          as  is  customary in the case of entities  of
          established reputations engaged in  the  same
          or a similar business and similarly situated,
          (ii)  life  insurance  with  respect  to  the
          individuals  managing such  Company  in  such
          amounts  as  is  customary  in  the  case  of
          corporations   of   established   reputations
          engaged in the same or a similar business and
          similarly  situated; (c) keep true  books  of
          records  and  accounts  in  which  full   and
          correct  entries  will be  made  of  all  its
          business  transactions, and  reflect  in  its
          financial  statements adequate  accruals  and
          appropriations to reserves; (d) do  or  cause
          to  be  done  all  things  necessary  (i)  to
          preserve  and keep in full force  and  effect
          its  existence,  rights and  franchises,  and
          (ii)  to maintain its status as a corporation
          duly  organized  and  existing  and  in  good
          standing under the laws of the state  of  its
          incorporation; and (e) not be in violation of
          any  laws, ordinances, or governmental  rules
          and   regulations  or  fail  to  obtain   any
          licenses,   permits,  franchises   or   other
          governmental authorizations necessary to  the
          ownership of its properties or to the conduct
          of  its  business, which violation or failure
          to  obtain  might  materially  and  adversely
          affect   the  business,  prospects,  profits,
          properties   or   condition   (financial   or
          otherwise) of such Company.

     20.   Section  7.3,  "Sale of Assets, Merger;  Subsidiaries;

Tradenames," of the Loan Agreement is hereby amended to recite in

its entirety that:

          7.3          Sale    of    Assets;    Merger;
          Subsidiaries; Tradenames.  Such Company  will
          not,   except  in  the  ordinary  course   of
          business,  sell, lease, transfer or otherwise
          dispose  of,  any of its assets, except  that
          (i)   such  Company  may  sell  or  otherwise
          dispose  of  its  inventory in  the  ordinary
          course of its business, and (ii) such Company
          may  sell  or  trade-in  specific  items   of
          equipment each year up to an annual aggregate
          amount  of  $250,000.00,  provided  that   no
          individual item being traded is in excess  of
          $100,000.00 in value.  Such Company will not,
          without the prior written consent of the Bank
          and  the  execution of such documents  deemed
          necessary by the Bank, which consent  of  the
          Bank shall not be unreasonably withheld,  and
          will  not  permit any of its  affiliates  to,
          consolidate   with,  merge  into,   or   make
          investments  in any other entity,  or  permit
          any other entity to consolidate with or merge
          into  it.  Without the prior written  consent
          of  the  Bank, Pages, Inc. shall not  acquire
          all  or  substantially all of the  assets  or
          business  of  any  other company,  person  or
          entity  or  make  investments  in  any  other
          company,  person or entity.  With respect  to
          any  acquisition of or investment in  all  or
          substantially all of the assets  or  business
          of  any  other  company,  person  or  entity,
          Pages, Inc. shall execute and deliver to  the
          Bank  such documents deemed necessary by  the
          Bank.  No other Company shall acquire all  or
          substantially all of the assets  or  business
          of  any  other company, person or  entity  or
          make investments in any other company, person
          or  entity.  Except for the entities  as  set
          forth  in Exhibit F to this Agreement (herein
          an   "Affiliate"),  such   Company   has   no
          subsidiaries  and conducts business  only  in
          the  name(s)  of such Company.  Such  Company
          will  not  create or acquire any subsidiaries
          without  the  prior written  consent  of  the
          Bank,  which  consent will  not  be  withheld
          unreasonably.    If  such  Company   conducts
          business  under  tradenames  other  than  the
          names  of  such  Company, such Company  shall
          provide  to the Bank notice of such tradename
          or   tradenames  within  thirty  days   after
          beginning  the  use  of the  same  and  shall
          execute  such  documents deemed necessary  by
          the Bank in connection therewith.

     21.  Section 7.12, "Consolidated Tangible Net Worth," of the

Loan Agreement is hereby amended to recite in its entirety that:

          7.12  Consolidated Tangible Net  Worth.   The
          Parent, on a combined and consolidated basis,
          shall  achieve  a Consolidated  Tangible  Net
          Worth  of not less than the amounts specified
          below as of the dates also specified below:
               
               As of March 31, 1996 - not less than $5,250,000.00
               As of June 30, 1996 - not less than $4,750,000.00
               As   of  September  30,  1996  -  not  less   than
$3,375,000.00
               As   of   December  31,  1996  -  not  less   than
$5,000,000.00
               As of March 31, 1997 - not less than $4,400,000.00

     22.   Section 7.13, "Working Capital," of the Loan Agreement

is hereby deleted in its entirety.

     23.    Section   7.14,  "Ratio  of  Total   Liabilities   to

Consolidated Tangible Net Worth," of the Loan Agreement is hereby

deleted in its entirety.

     24.   Section  7.15, "Debt Service Coverage Ratio,"  of  the

Loan Agreement is hereby deleted recite in its entirety.

     25.   Section  7.16,  "Capital Expenditures,"  of  the  Loan

Agreement is hereby amended to recite in its entirety that:

          7.16 Capital Expenditures.  The Companies  in
          the  aggregate will not make any  expenditure
          for fixed or capital assets, including by way
          of   the  incurrence  of  capitalized   lease
          obligations, expenditures for maintenance and
          repairs   which  should  be  capitalized   in
          accordance with generally accepted accounting
          principles   or  otherwise   in   excess   of
          $500,000.00.

     26.   Section  7.17,  "Loans  and  Advances,"  of  the  Loan

Agreement is hereby amended to recite in its entirety that:

          7.17       Loans and Advances.  The Companies
          in  the aggregate will not make any loans  or
          advances  (except for inventory advances)  to
          any  person,  corporation or entity  if  such
          loans   or  advances  (except  for  inventory
          advances)  will  exceed  an  aggregate  total
          outstanding  at any one time of  $100,000.00,
          except   for  intercompany  advances  between
          entities comprising the Companies.

     27.   Section 7.18, "Operating Lease Rentals," of  the  Loan

Agreement is hereby amended to recite in its entirety that:

          7.18        Operating  Lease  Rentals.    The
          Companies  in the aggregate will not  without
          the  prior written approval of the Bank enter
          into   operating  leases  providing  in   the
          aggregate  for  annual rentals  which  exceed
          $1,000,000.00.

     28.   Section  7.21, "Prospective Participant or Co-Lender,"

of the Loan Agreement is hereby deleted in its entirety.

     29.   Section 7.23, "Resting of Short Revolving  Credit  and

School  Book  Fairs Revolving Credit," of the Loan  Agreement  is

hereby deleted in its entirety.

     30.    A  new  Section  7.25,  entitled  "Maximum  Operating

Losses," is here added to the Loan Agreement and shall recite  in

its entirety as set forth below:

          7.25  Maximum  Operating  Losses.   Beginning
          with  the quarter ending March 31, 1996,  and
          continuing  as  of  the end  of  each  fiscal
          quarter  thereafter,  the  Borrowers   on   a
          consolidated  and combined basis,  shall  not
          incur  an  Accumulated Operating Loss  during
          any  fiscal year in excess of the amounts set
          forth below:

          As  of  March 31, 1996, Accumulated Operating
          Loss not to exceed $1,100,000.00
          As  of  June 30, 1996, Accumulated  Operating
          Loss not to exceed $1,850,000.00
          As   of   September  30,  1996,   Accumulated
          Operating Loss not to exceed $3,950,000.00
          As   of   December   31,  1996,   Accumulated
          Operating  Loss  not to exceed $1,350,000.00;
          and
          As  of  March 31, 1997, Accumulated Operating
          Loss not to exceed $1,000,000.00

          Accumulated   Operating   Loss    shall    be
          determined  on  a fiscal year-to-date  basis,
          beginning  on  the first day of  each  fiscal
          year and shall be calculated through the date
          of   determination.   "Accumulated  Operating
          Loss"  shall mean, with respect to the period
          of  determination, the following  calculation
          which results in a number less than zero, (a)
          the  sum  of  the Borrower's net  income  (or
          loss) after taxes as determined in accordance
          with GAAP, plus, the sum of all extraordinary
          losses   (and  any  unusual  losses   arising
          outside  the ordinary course of business  not
          included  in extraordinary losses  determined
          in  accordance with GAAP), minus (b) the  sum
          of  all  extraordinary gains (and any unusual
          gains arising outside the ordinary course  of
          business not included in extraordinary  gains
          determined in accordance with GAAP), is  less
          than $0.00.

     31.   Section 8(a) of Section 8, "Financial Information  and

Reporting," of the Loan Agreement is hereby amended to recite:

          (a)  within  30 days after the  end  of  each
          month,  financial  statements,  including   a
          balance  sheet and statements of  income  and
          surplus,  of  each  of the  Companies,  which
          shall   include,   without   limitation,   an
          itemization of all of Clyde Short's or School
          Book  Fairs loans/advances to Affiliates  and
          each     Borrower's    loans/advances    from
          Affiliates,  certified by  the  president  or
          chief  financial  officer of  the  Parent  (a
          "Financial  Officer") as fairly  representing
          each Company's financial condition as of  the
          end  of such period, and within 45 days after
          the    end   of   each   quarter,   financial
          statements,  including a  balance  sheet  and
          statements  of  income  and  surplus,  and  a
          statement of cash flows of the Companies,  on
          a  combined and consolidated basis, certified
          by a Financial Officer as fairly representing
          the  Companies' financial condition as of the
          end of such period;

          

All  other  provisions  of Section 8 shall remain  as  originally
written.

     32.   Section  10.1,  "Notices," of the  Loan  Agreement  is

hereby amended to recite in its entirety that:

          10.1  Notices.  (a) All communications  under
          this  Agreement  or under the notes  executed
          pursuant hereto shall be in writing and shall
          be   mailed  by  first  class  mail,  postage
          prepaid, (1) if to the Bank, at the following
          address, or at such other address as may have
          been furnished in writing to such Company  by
          the Bank:

               The Huntington National Bank
               41 South High Street
               Columbus, Ohio 43215
               Attn:  Mark A. Koscielski, Vice President

          (2)  if  to  any  of  the Companies,  at  the
          following  address, or at such other  address
          as  may have been furnished in writing to the
          Bank by the Borrower:

               Pages, Inc.
               801 94th Avenue North
               St. Petersburg, Florida  33702
               Attn:  Richard A. Stimmel, President
            (b)  any notice so addressed and mailed  by
          registered or certified mail shall be  deemed
          to be given when so mailed.

     33.   Concurrently  with the execution  of  this  Amendment,

Clyde  Short  shall  execute  and deliver  to  the  Bank  a  Note

Modification  Agreement, a Deed of Trust Modification  Agreement,

and  a Continuing Guaranty Unlimited in form satisfactory to  the

Bank.

     34.   Concurrently  with the execution  of  this  Amendment,

Pages shall execute and deliver to the Bank Continuing Guaranties

Unlimited of the obligations of Clyde Short and School Book Fairs

in form satisfactory to the Bank.

     35.   Concurrently  with the execution  of  this  Amendment,

School  Book  Fairs  shall execute and deliver  to  the  Bank  an

Amended  and  Restated Promissory Note and a Continuing  Guaranty

Unlimited in form satisfactory to the Bank.

     36.   Concurrently with the execution of this Amendment, the

Borrowers shall indefeasibly pay in full all outstanding  amounts

the  Pages  Revolving  Credit, and the Borrowers  shall  have  no

further rights to seek advances under the Pages Revolving  Credit

or the Pages Term Credit.

     37.   All  references in the Loan Agreement to  School  Book

Fairs, Limited, a United Kingdom corporation, shall hereafter  be

of no further force and effect and School Book Fairs, Limited,  a

United  Kingdom corporation, shall hereafter cease to be a  party

to the Loan Agreement.

     38.  Each reference to the Loan Agreement, whether by use of

the   phrase  "Loan   Agreement,"  "Amended  and  Restated   Loan

Agreement,"  "Agreement," the prefix "herein" or any other  term,

and  whether  contained  in the Loan Agreement  itself,  in  this

Amendment  or any document executed concurrently herewith  or  in

any  loan documents executed hereafter, shall be construed  as  a

reference to the Loan Agreement as amended by this Amendment.

     39.   Each of the Borrowers hereby reaffirms each and  every

warranty and representation made in the Loan Documents as if  the

same  were  made as of the date this Amendment becomes effective,

except  to  the  extent that such warranties and  representations

expressly relate to an earlier date.

     40.   Except  as  modified herein, the Loan Agreement,  Loan

Documents  and all other agreements as to payment,  guarantee  of

payment or security executed in connection therewith shall remain

as  written  originally  and in full  force  and  effect  in  all

respects,  and  nothing  herein shall affect,  modify,  limit  or

impair  any  of  the rights and powers which the  Bank  may  have

thereunder.  Any modification or waiver of any of the agreements,

covenants,  or terms of the Loan Agreement or the Loan  Documents

shall  not  be construed as the Bank's agreement or intention  to

agree to any further modifications or waivers.

     41.  Each of the Borrowers agrees to perform and observe all

of  the covenants, agreements, stipulations, and conditions to be

performed under the Loan Agreement, Loan Documents, and all other

related agreements, as amended hereby.

     42.  Each of the Borrowers represents and warrants that upon

the  execution  of  this  Amendment, no  "Event  of  Default"  or

"Pending Default," as defined in the Loan Agreement, has occurred

and  is  continuing,  nor will any occur  immediately  after  the

execution  and  delivery of this Amendment by the performance  or

observance of any provision hereof.

     43.  Each of the Borrowers hereby represents and warrants to

the Bank that (a) such Borrower has legal power and authority  to

execute  and  deliver  the  within  Amendment;  (b)  the  officer

executing  the  within Amendment on behalf of such  Borrower  has

been  duly  authorized to execute and deliver the same  and  bind

such Borrower with respect to the provisions provided for herein;

(c)  the  execution and delivery hereof by such Borrower and  the

performance  and  observance by such Borrower of  the  provisions

hereof   do  not  violate  or  conflict  with  the  articles   of

incorporation,   memorandum   and   articles   of    association,

regulations or by-laws of such Borrower or any law applicable  to

such  Borrower  or result in the breach of any  provision  of  or

constitute a default under any agreement, instrument or  document

binding  upon or enforceable against such Borrower; and (d)  this

Amendment constitutes a valid and legally binding obligation upon

such Borrower in every respect.

     44.   Each  of  the  undersigned  Borrowers  authorizes  any

attorney-at-law to appear in any court of record in the State  of

Ohio or in any state or territory of the United States after  the

indebtedness  referred  to  in the Loan  Agreement  becomes  due,

whether  by  acceleration or otherwise, to waive the issuing  and

service  of process, and to confess judgment against any  one  or

more  of  the undersigned Borrowers in favor of the Bank for  the

amount  then  appearing due, together with  costs  of  suit,  and

thereupon to waive all errors and all rights of appeal  in  stays

of  execution.  No such judgment or judgments against  less  than

all  the  undersigned Borrowers shall be a bar  to  a  subsequent

judgment  or judgments against any one or more of the undersigned

Borrowers  against  whom judgment has not been  obtained  hereon,

this  being  a joint and several warrant of attorney  to  confess

judgment.   The attorney-at-law authorized hereby to  appear  for

the  undersigned Borrowers may be an attorney-at-law representing

the  Bank, and each of the undersigned Borrowers hereby expressly

waives any conflict of interest that may exist by virtue of  such

representation.

     45.   THIS  AMENDMENT shall become effective only  upon  its

execution by all parties hereto.

     IN  WITNESS WHEREOF, each of the Borrowers and the Bank have

hereunto  set their hands at Columbus, Ohio as of the date  first

set forth above.



                                   BORROWERS:

                                   PAGES, INC.

                                   By: /s/ S. Robert Davis
                                       -----------------------
                                   Its:  Chairman of the Board


WARNING--BY SIGNING THIS PAPER YOU GIVE UP YOUR RIGHT  TO  NOTICE
AND  COURT TRIAL.  IF YOU DO NOT PAY ON TIME A COURT JUDGMENT MAY
BE  TAKEN AGAINST YOU WITHOUT YOUR PRIOR KNOWLEDGE AND THE POWERS
OF  A  COURT  CAN BE USED TO COLLECT FROM YOU REGARDLESS  OF  ANY
CLAIMS  YOU  MAY HAVE AGAINST THE CREDITOR WHETHER  FOR  RETURNED
GOODS,  FAULTY  GOODS, FAILURE ON HIS PART  TO  COMPLY  WITH  THE
AGREEMENT, OR ANY OTHER CAUSE.


                                   CLYDE A. SHORT COMPANY

                                   By:   

                                   Its:  Assistant Secretary


WARNING--BY SIGNING THIS PAPER YOU GIVE UP YOUR RIGHT  TO  NOTICE
AND  COURT TRIAL.  IF YOU DO NOT PAY ON TIME A COURT JUDGMENT MAY
BE  TAKEN AGAINST YOU WITHOUT YOUR PRIOR KNOWLEDGE AND THE POWERS
OF  A  COURT  CAN BE USED TO COLLECT FROM YOU REGARDLESS  OF  ANY
CLAIMS  YOU  MAY HAVE AGAINST THE CREDITOR WHETHER  FOR  RETURNED
GOODS,  FAULTY  GOODS, FAILURE ON HIS PART  TO  COMPLY  WITH  THE
AGREEMENT, OR ANY OTHER CAUSE.


                                   SCHOOL BOOK FAIRS, INC.

                                   By:

                                   Its:  Assistant Secretary

WARNING--BY SIGNING THIS PAPER YOU GIVE UP YOUR RIGHT  TO  NOTICE
AND  COURT TRIAL.  IF YOU DO NOT PAY ON TIME A COURT JUDGMENT MAY
BE  TAKEN AGAINST YOU WITHOUT YOUR PRIOR KNOWLEDGE AND THE POWERS
OF  A  COURT  CAN BE USED TO COLLECT FROM YOU REGARDLESS  OF  ANY
CLAIMS  YOU  MAY HAVE AGAINST THE CREDITOR WHETHER  FOR  RETURNED
GOODS,  FAULTY  GOODS, FAILURE ON HIS PART  TO  COMPLY  WITH  THE
AGREEMENT, OR ANY OTHER CAUSE.

                                   
                                   BANK:

                                   THE HUNTINGTON NATIONAL BANK


                                   By:

                                   Its:  Vice President


WARNING--BY SIGNING THIS PAPER YOU GIVE UP YOUR RIGHT  TO  NOTICE
AND  COURT TRIAL.  IF YOU DO NOT PAY ON TIME A COURT JUDGMENT MAY
BE  TAKEN AGAINST YOU WITHOUT YOUR PRIOR KNOWLEDGE AND THE POWERS
OF  A  COURT  CAN BE USED TO COLLECT FROM YOU REGARDLESS  OF  ANY
CLAIMS  YOU  MAY HAVE AGAINST THE CREDITOR WHETHER  FOR  RETURNED
GOODS,  FAULTY  GOODS, FAILURE ON HIS PART  TO  COMPLY  WITH  THE
AGREEMENT, OR ANY OTHER CAUSE.

                                   
COLUMBUS/0221683.04

       SIXTH NOTE MODIFICATION AGREEMENT -- $5,000,000.00


     This Sixth Note Modification Agreement (this "Agreement") is
entered  into  as  of  the 27th day of March,  1996,  by  and
between The Huntington National Bank (hereinafter the "Bank") and
Clyde A. Short Company (hereinafter the "Company").

                          WITNESSETH:

     A.    As  of  February 28, 1990, the Bank  and  the  Company
entered  into and executed a certain Loan and Security  Agreement
(hereinafter the "First Loan Agreement"); and

     B.    As  of  February  28, 1990, the Company  executed  and
delivered  to the Bank, inter alia, a certain revolving  note  in
the   original   principal   amount  of   Ten   Million   Dollars
($10,000,000),  which was modified by a First  Note  Modification
Agreement  dated June 12, 1992, thereby decreasing the  principal
amount  to Six Million Dollars ($6,000,000.00), by a Second  Note
Modification  Agreement dated June 30,  1993,  by  a  Third  Note
Modification and Extension Agreement dated June 29,  1994,  by  a
Fourth Note Modification Agreement dated August 2, 1994, and by a
Fifth Note Modification Agreement -- $6,000,000.00 dated June 28,
1995 (hereinafter collectively the "Note"); and

     C.    To  secure  the  repayment of the  Note,  the  Company
granted  to the Bank, inter alia, a security interest in (a)  the
collateral described in the First Loan Agreement, and (b) a  Deed
of Trust, Assignment of Rents and Security Agreement upon certain
real  property  owned  by the Company and  located  in  Cleveland
County,  North Carolina, (hereinafter collectively the "Real  and
Personal Property"); and

     D.    The Bank's security interests and deed of trust in the
Real  and Personal Property were perfected properly by the filing
of financing statements and the recording of a deed of trust with
various recording authorities; and

     E.    In  connection with the First Loan Agreement  and  the
Note,  the  Company executed and delivered to  the  Bank  certain
other  loan  documents, promissory notes, agreements, instruments
and  financing  statements in connection  with  the  indebtedness
referred  to  in the First Loan Agreement (all of the  foregoing,
together  with  the  Note  and  the  First  Loan  Agreement,  are
hereinafter   collectively  referred  to  as  the   "First   Loan
Documents"); and

     F.    On  or about June 12, 1992, the Company, the Bank  and
certain  affiliates of the Company entered into  a  certain  Loan
Agreement  (the  "Second Loan Agreement"), thereby  amending  and
restating the terms of the First Loan Agreement; and

     G.    In  connection  with the Second  Loan  Agreement,  the
Company  executed  and delivered to the Bank certain  other  loan
documents,  promissory  notes,  agreements,  and  instruments  in
connection  with the indebtedness referred to in the Second  Loan
Agreement,  including, but not limited to, a  Security  Agreement
(the  "Security Agreement") with respect to the Personal Property
(all  of  the foregoing, together with the Second Loan Agreement,
are  hereinafter  collectively referred to as  the  "Second  Loan
Documents"); and

     H.   As of August 2, 1994, the Company, the Bank and certain
affiliates  of  the  Company entered into a certain  Amended  and
Restated  Loan  Agreement, that was amended by  a  certain  First
Amendment to Amended and Restated Loan Agreement dated as of June
28,  1995,  and  by  a certain Second Amendment  to  Amended  and
Restated  Loan  Agreement dated  as  of  March 27,  1996
(collectively,  the  "Third Loan Agreement"),  which  Third  Loan
Agreement  amended  and restated the terms  of  the  Second  Loan
Agreement; and

     I.    In  connection  with  the Third  Loan  Agreement,  the
Company  executed  and delivered to the Bank certain  other  loan
documents,  promissory  notes,  agreements  and  instruments   in
connection  with the indebtedness referred to in the  Third  Loan
Agreement  (hereinafter collectively the "Third Loan  Documents")
(all  of  the foregoing, together with the First Loan  Documents,
the  Second  Loan  Documents and the  Third  Loan  Agreement  are
hereinafter collectively referred to as the "Loan Documents").

     J.    The Company remains the owner of the Real and Personal
Property and the Bank holds the Loan Documents; and

     K.    The  Company  and the Bank desire and are  willing  to
amend and modify the terms of the Note.

     NOW,  THEREFORE,  in consideration of the mutual  covenants,
agreements  and  promises  contained  herein,  the  receipt   and
sufficiency of which are hereby acknowledged, and intending to be
legally bound, the Company and the Bank, for themselves and their
successors  and  assigns do hereby agree, recite,  represent  and
warrant as follows:

     1.    The  first paragraph on page one of the Note is hereby
amended to recite in its entirety that:

               FOR  VALUE  RECEIVED,  the  undersigned,
          promises   to  pay  to  the  order   of   The
          Huntington National Bank (hereinafter  called
          the  "Bank,"  which  term shall  include  any
          holder hereof) at such place as the Bank  may
          designate   or,  in  the  absence   of   such
          designation,  at  any of the Bank's  offices,
          the    sum    of    Five   Million    Dollars
          ($5,000,000.00) or so much thereof  as  shall
          have  been advanced by the Bank at  any  time
          and   not   thereafter  repaid   (hereinafter
          referred to as "Principal Sum") together with
          interest as hereinafter provided and  payable
          at  the  time  and in the manner  hereinafter
          provided.  The proceeds of the loan evidenced
          hereby may be advanced, repaid and readvanced
          in  partial amounts during the term  of  this
          revolving  note (this "Note")  and  prior  to
          maturity.  Each such advance shall be made to
          the  undersigned upon receipt by the Bank  of
          the  undersigned's application  therefor  and
          disbursement instructions, which shall be  in
          such form as the Bank shall from time to time
          prescribe.   The  Bank shall be  entitled  to
          rely  on any oral or telephonic communication
          requesting   an   advance  and/or   providing
          disbursement  instructions  hereunder,  which
          shall  be  received by it in good faith  from
          anyone reasonably believed by the Bank to  be
          the   undersigned,   or   the   undersigned's
          authorized  agent.   The  undersigned  agrees
          that  all advances made by the Bank  will  be
          evidenced  by entries made by the  Bank  into
          its  electronic data processing system and/or
          internal  memoranda maintained by  the  Bank.
          The  undersigned further agrees that the  sum
          or  sums  shown  on the most recent  printout
          from  the  Bank's electronic data  processing
          system  and/or  on  such memoranda  shall  be
          rebuttably presumptive evidence of the amount
          of the Principal Sum and of the amount of any
          accrued   interest.    Notwithstanding    the
          Principal  Sum referenced above, the  maximum
          amount   that  the  undersigned  may   borrow
          hereunder is limited by the terms of the Loan
          Agreement.

     2.    The second paragraph on page one of the Note is hereby
amended to recite in its entirety that:

               This  Note is executed and the  advances
          contemplated  hereunder  are   to   be   made
          pursuant  to  an  Amended and  Restated  Loan
          Agreement by, between and among, inter  alia,
          the  undersigned  and the Bank  dated  as  of
          August   2,   1994,   and   all   amendments,
          modifications, and supplements  thereto  from
          time to time, including, without limitation a
          certain   First  Amendment  to  Amended   and
          Restated Loan Agreement dated as of June  28,
          1995,  and  a  certain  Second  Amendment  to
          Amended and Restated Loan Agreement dated  as
          of    March    27,   1996    (hereinafter
          collectively  called the  "Loan  Agreement"),
          and   all   the  covenants,  representations,
          agreements,  terms, and conditions  contained
          therein,   including  but  not   limited   to
          limitations   upon   the   maximum   advances
          available  to the undersigned and  additional
          conditions   of  default,  are   incorporated
          herein as if fully rewritten.

     3.   The Company hereby covenants and agrees that the Bank's
agreement  in  this  Agreement to modify the Note  shall  not  be
construed and shall not be the Bank's agreement to further modify
the Note.

     4.    Nothing contained in this Agreement shall be construed
to  affect, modify, or cure in any manner, or effect a waiver  of
the  occurrence  and/or continuance of any Event of  Default,  or
default  or breach of any term, condition, covenant or  agreement
contained  in  the  Third  Loan Agreement,  the  Note,  the  Loan
Documents,   or  any  other  agreement  executed  in   connection
therewith.

     5.    Except  as modified herein, the Note, the  Third  Loan
Agreement,  the  Loan Documents and all other  agreements  as  to
payment,  guarantee of payment or security executed in connection
therewith  shall remain as written originally and in  full  force
and  effect  in  all respects, and nothing herein  shall  affect,
modify,  limit or impair any of the rights and powers  which  the
Bank may have thereunder.

     6.    The  Company agrees to perform and observe all of  the
covenants,  agreements,  stipulations,  and  conditions   to   be
performed  under  the  Note,  the  Third  Loan  Agreement,   Loan
Documents,  and all other related agreements, as amended  hereby.
Except  as  modified by this Agreement, all the terms, conditions
and  covenants  of the Note, the Third Loan Agreement,  the  Loan
Documents  and  any  other  related agreements  shall  remain  as
originally written.

     7.     The  Company  agrees  to  execute  such  continuation
statements, financing statements, or other documents, if any,  as
may  be  necessary  or desirable to continue in  full  force  and
effect the security interest granted to the Bank.

     8.    THIS  AGREEMENT shall become effective only  upon  its
execution by all parties hereto.

      IN  WITNESS WHEREOF, the Company and the Bank have hereunto
set  their  hands at  Columbus, Ohio, as of the  date  first  set
forth above.

                            COMPANY:

                            CLYDE A. SHORT COMPANY

                            By:
                            
                            Its:   Assistant Secretary

                            BANK:

                            THE HUNTINGTON NATIONAL BANK


                            By:

                            Its:  Vice President
COLUMBUS/0224650.01

                                       -3-

     GUARANTOR:          SCHOOL BOOK FAIRS, INC.  DEBTOR:   CLYDE A. SHORT
     COMPANYADDRESS:     801 94th Street          ADDRESS:4205 East Dixon Blvd
                         St. Petersburg, FL  33702          Shelby, NC 28150

 CONTINUING GUARANTY
 UNLIMITED

For  the  purpose of inducing The Huntington National Bank (hereinafter referred
to  as  "Bank")  to  lend  money or extend credit  to  Clyde  A.  Short  Company
(hereinafter referred to as "Debtor"), the undersigned (hereinafter referred  to
as "Guarantor") hereby unconditionally guarantees the prompt and full payment to
Bank  when due, whether by acceleration or otherwise, of all Obligations of  any
kind  for  which  Debtor is now or may hereafter become liable to  Bank  in  any
manner.

The  word  "Obligations" is used in its most comprehensive sense  and  includes,
without   limitation,   all  indebtedness,  debts  and  liabilities   (including
principal,  interest, late charges, collection costs, attorneys'  fees  and  the
like) of Debtor to Bank, either created by Debtor alone or together with another
or  others,  primary or secondary, secured or unsecured, absolute or contingent,
liquidated  or  unliquidated, direct or indirect,  whether  evidenced  by  note,
draft,  application for letter of credit, agreements of guaranty  or  otherwise,
and  any  and all renewals of, extensions of or substitutes therefor.  The  word
"Obligations"  shall  include, BUT NOT BE LIMITED TO, all indebtedness  owed  by
Debtor  to Bank by reason of credit extended or to be extended to Debtor in  the
principal  amount  of  $5,000,000.00, pursuant to one  or  more  instruments  of
indebtedness and related documents.

Guarantor  hereby promises that if one or more of the Obligations are  not  paid
promptly when due, Guarantor will, upon request of Bank, pay the Obligations  to
Bank,  irrespective of any action or lack of action on Bank's part in connection
with the acquisition, perfection, possession, enforcement or disposition of  any
or  all  Obligations or any or all security therefor or otherwise,  and  further
irrespective  of  any invalidity in any or all Obligations, the unenforceability
thereof  or  the insufficiency, invalidity or unenforceability of  any  security
therefor.

Guarantor  waives  notice of any and all acceptances  of  this  Guaranty.   This
Guaranty  is  a  continuing guaranty, and, in addition to covering  all  present
Obligations of Debtor to Bank, will extend to all future Obligations  of  Debtor
to  Bank, whether such Obligations are reduced amended, or entirely extinguished
and  thereafter increased or reincurred.  This Guaranty is made and will  remain
in  effect  until the Obligations are paid in full and until the Debtor  has  no
right  to request further advances under the documents or instruments evidencing
the  Obligations.  Bank's rights hereunder shall be reinstated and revived,  and
this Guaranty shall be fully enforceable, with respect to any amount at any time
paid  on  account of the Obligations which thereafter shall be  required  to  be
restored  or  returned by Bank upon the bankruptcy, insolvency or reorganization
of  Debtor, Guarantor, or any other person, or as a result of any other fact  or
circumstance, all as though such amount had not been paid.

In the event Guarantor shall any time pay any sums on account of any Obligations
or  take any other action in performance of any Obligations, Guarantor shall  be
subrogated  to  the rights, powers, privileges and remedies  of  the  Debtor  in
respect of such Obligation; provided that all such rights of subrogation and all
claims  and indebtedness arising therefrom shall be, and Guarantor hereby agrees
that  the  same are, and shall be at all times, in all respects subordinate  and
junior  to all Obligations, and provided, further, that Guarantor hereby  agrees
that   he   shall  not  seek  to  exercise  any  such  rights  of   subrogation,
reimbursement, exoneration, or indemnity whatsoever or any rights of recourse to
any  security  for any of the Obligations unless or until all Obligations  shall
have been indefeasibly paid in full in cash and duly and fully performed.

Guarantor  waives presentment, demand, protest, notice of protest and notice  of
dishonor  or  other  nonpayment of any and all Obligations  and  further  waives
notice  of sale or other disposition of any collateral or security now  held  or
hereafter acquired by Bank.  Guarantor agrees that no extension of time, whether
one  or  more,  nor  any  other indulgence granted by  Bank  to  Debtor,  or  to
Guarantor,  and  no  omission or delay on Bank's part in  exercising  any  right
against,  or  in  taking  any action to collect from or pursue  Bank's  remedies
against  Debtor or Guarantor, or any of them, will release, discharge or  modify
the  duties of Guarantor.  Guarantor agrees that Bank may, without notice to  or
further  consent from Guarantor, release or modify any collateral,  security  or
other guaranties now held or hereafter acquired, or substitute other collateral,
security  or  other  guaranties, and no such action will release,  discharge  or
modify  the duties of Guarantor hereunder.  Guarantor further agrees  that  Bank
will  not be required to pursue or exhaust any of its rights or remedies against
Debtor  or  Guarantor, or any of them, with respect to payment  of  any  of  the
Obligations,  or  to pursue, exhaust or preserve any of its rights  or  remedies
with respect to any collateral, security or other guaranties given to secure the
Obligations, or to take any action of any sort, prior to demanding payment  from
or pursuing its remedies against Guarantor.

Guarantor  agrees that any legal suit, action or proceeding arising  out  of  or
relating  to  this  Guaranty may be instituted in a state or  federal  court  of
appropriate  subject  matter  jurisdiction in the  State  of  Ohio;  waives  any
objection which Guarantor may have now or acquire hereafter to the venue of  any
such suit, action or proceeding; and irrevocably submits to the jurisdiction  of
any such court in any such suit, action or proceeding.

WAIVER OF RIGHT TO TRIAL BY JURY

GUARANTOR  ACKNOWLEDGES THAT, AS TO ANY AND ALL DISPUTES THAT MAY ARISE  BETWEEN
GUARANTOR  AND BANK, THE COMMERCIAL NATURE OF THE TRANSACTION OUT OF WHICH  THIS
GUARANTY  ARISES  WOULD  MAKE ANY SUCH DISPUTE UNSUITABLE  FOR  TRIAL  BY  JURY.
ACCORDINGLY, GUARANTOR HEREBY WAIVES ANY RIGHT TO TRIAL BY JURY AS  TO  ANY  AND
ALL  DISPUTES  THAT MAY ARISE RELATING TO THIS GUARANTY OR TO ANY OF  THE  OTHER
INSTRUMENTS OR DOCUMENTS EXECUTED IN CONNECTION HEREWITH.

Guarantor hereby authorizes any attorney at law to appear for Guarantor  in  any
action  on  any  or  all Obligations guaranteed hereby at any  time  after  such
Obligations  become due, whether by acceleration or otherwise, in any  court  of
record in or of the State of Ohio or elsewhere, to waive the issuing and service
of  process against, and confess judgment against Guarantor in favor of Bank for
the  amount that may be due, including interest, late charges, collection costs,
attorneys' fees and the like as provided for in said Obligations, and  costs  of
suit, and to waive and release all errors in said proceedings and judgments, and
all petitions in error and rights of appeal from the judgments rendered.

If any Obligation of Debtor is assigned by Bank, this Guaranty will inure to the
benefit  of  Bank's assignee, and to the benefit of any subsequent assignee,  to
the  extent  of the assignment or assignments, provided that no assignment  will
operate to relieve Guarantor from any duty to Bank hereunder with respect to any
unassigned  Obligation.   In the event that any one or more  of  the  provisions
contained in this Guaranty or any application thereof shall be determined to  be
invalid,  illegal  or unenforceable in any respect, the validity,  legality  and
enforceability  of  the  remaining provisions contained  herein  and  any  other
applications thereof shall not in any way be affected or impaired thereby.  This
Guaranty shall be construed in accordance with the law of the State of Ohio.

The  liabilities evidenced hereby may from time to time be evidenced by  another
guaranty  or  guaranties  given in substitution or  reaffirmation  hereof.   Any
security  interest  or mortgage which secures the liabilities  evidenced  hereby
shall  remain in full force and effect notwithstanding any such substitution  or
reaffirmation.

If at the time of payment of the Obligations and any discharge hereof, Guarantor
shall be then directly or contingently liable to Bank as maker, indorser, surety
or guarantor of any other loan or obligation whether the same shall be evidenced
by  a  note,  bill of exchange, agreement of guaranty or other instrument,  then
Bank may continue to hold any collateral of Guarantor as security therefor, even
though  this Guaranty shall have been surrendered to Guarantor.  Bank shall  not
be  bound  to take any steps necessary to preserve any rights in the  collateral
against prior parties.  If any Obligations hereunder are not paid when due, Bank
may,  at  its  option,  demand,  sue for, collect  or  make  any  compromise  or
settlement  it deems desirable with reference to any collateral, and shall  have
the  rights  of  a secured party under the law of the State of Ohio.   Guarantor
shall be liable for any deficiency.

Executed  and delivered at Columbus, Ohio, as of  the 27th  day  of March, 1996.

                              GUARANTOR:


                              SCHOOL BOOK FAIRS, INC.

                              BY:

                              ITS:  Assistant Secretary


WARNING--BY SIGNING THIS PAPER YOU GIVE UP YOUR RIGHT TO NOTICE AND COURT TRIAL.
IF YOU DO NOT PAY ON TIME A COURT JUDGMENT MAY BE TAKEN AGAINST YOU WITHOUT YOUR
PRIOR  KNOWLEDGE  AND  THE POWERS OF A COURT CAN BE USED  TO  COLLECT  FROM  YOU
REGARDLESS OF ANY CLAIMS YOU MAY HAVE AGAINST THE CREDITOR WHETHER FOR  RETURNED
GOODS,  FAULTY GOODS, FAILURE ON HIS PART TO COMPLY WITH THE AGREEMENT,  OR  ANY
OTHER CAUSE.





COLUMBUS/0224731.01

                                        3

GUARANTOR: PAGES, INC.             DEBTOR:   CLYDE A. SHORT COMPANY

ADDRESS:   801 94th Street         ADDRESS:  4205 East Dixon Blvd.
           St. Petersburg, FL  33702        Shelby, NC  28150

 CONTINUING GUARANTY
 UNLIMITED


For  the  purpose of inducing The Huntington National Bank (hereinafter referred
to  as  "Bank")  to  lend  money or extend credit  to  Clyde  A.  Short  Company
(hereinafter referred to as "Debtor"), the undersigned (hereinafter referred  to
as "Guarantor") hereby unconditionally guarantees the prompt and full payment to
Bank  when due, whether by acceleration or otherwise, of all Obligations of  any
kind  for  which  Debtor is now or may hereafter become liable to  Bank  in  any
manner.

The  word  "Obligations" is used in its most comprehensive sense  and  includes,
without   limitation,   all  indebtedness,  debts  and  liabilities   (including
principal,  interest, late charges, collection costs, attorneys'  fees  and  the
like) of Debtor to Bank, either created by Debtor alone or together with another
or  others,  primary or secondary, secured or unsecured, absolute or contingent,
liquidated  or  unliquidated, direct or indirect,  whether  evidenced  by  note,
draft,  application for letter of credit, agreements of guaranty  or  otherwise,
and  any  and all renewals of, extensions of or substitutes therefor.  The  word
"Obligations"  shall  include, BUT NOT BE LIMITED TO, all indebtedness  owed  by
Debtor  to Bank by reason of credit extended or to be extended to Debtor in  the
principal  amount  of  $5,000,000.00, pursuant to one  or  more  instruments  of
indebtedness and related documents.

Guarantor  hereby promises that if one or more of the Obligations are  not  paid
promptly when due, Guarantor will, upon request of Bank, pay the Obligations  to
Bank,  irrespective of any action or lack of action on Bank's part in connection
with the acquisition, perfection, possession, enforcement or disposition of  any
or  all  Obligations or any or all security therefor or otherwise,  and  further
irrespective  of  any invalidity in any or all Obligations, the unenforceability
thereof  or  the insufficiency, invalidity or unenforceability of  any  security
therefor.

Guarantor  waives  notice of any and all acceptances  of  this  Guaranty.   This
Guaranty  is  a  continuing guaranty, and, in addition to covering  all  present
Obligations of Debtor to Bank, will extend to all future Obligations  of  Debtor
to Bank,  whether such Obligations are reduced amended, or entirely extinguished
and  thereafter increased or reincurred.  This Guaranty is made and will  remain
in  effect  until the Obligations are paid in full and until the Debtor  has  no
right  to request further advances under the documents or instruments evidencing
the  Obligations.  Bank's rights hereunder shall be reinstated and revived,  and
this Guaranty shall be fully enforceable, with respect to any amount at any time
paid  on  account of the Obligations which thereafter shall be  required  to  be
restored  or  returned by Bank upon the bankruptcy, insolvency or reorganization
of  Debtor, Guarantor, or any other person, or as a result of any other fact  or
circumstance, all as though such amount had not been paid.

Guarantor  waives any claims or other rights which Guarantor might now  have  or
hereafter  acquire  against  Debtor or any other person  that  is  primarily  or
contingently  liable  on  the  Obligations that  arise  from  the  existence  or
performance  of Guarantor's obligations under this Guaranty, including,  without
limitation,  any right of subrogation, reimbursement, exoneration, contribution,
indemnification,  or any right to participate in any claim  or  remedy  of  Bank
against  Debtor  or  any  collateral security therefor which  Bank  now  has  or
hereafter acquires; whether such claim, remedy or right arises in equity,  under
contract or statute, at common law, or otherwise.

Guarantor  waives presentment, demand, protest, notice of protest and notice  of
dishonor  or  other  nonpayment of any and all Obligations  and  further  waives
notice  of sale or other disposition of any collateral or security now  held  or
hereafter acquired by Bank.  Guarantor agrees that no extension of time, whether
one  or  more,  nor  any  other indulgence granted by  Bank  to  Debtor,  or  to
Guarantor,  and  no  omission or delay on Bank's part in  exercising  any  right
against,  or  in  taking  any action to collect from or pursue  Bank's  remedies
against  Debtor or Guarantor, or any of them, will release, discharge or  modify
the  duties of Guarantor.  Guarantor agrees that Bank may, without notice to  or
further  consent from Guarantor, release or modify any collateral,  security  or
other guaranties now held or hereafter acquired, or substitute other collateral,
security  or  other  guaranties, and no such action will release,  discharge  or
modify  the duties of Guarantor hereunder.  Guarantor further agrees  that  Bank
will  not be required to pursue or exhaust any of its rights or remedies against
Debtor  or  Guarantor, or any of them, with respect to payment  of  any  of  the
Obligations,  or  to pursue, exhaust or preserve any of its rights  or  remedies
with respect to any collateral, security or other guaranties given to secure the
Obligations, or to take any action of any sort, prior to demanding payment  from
or pursuing its remedies against Guarantor.

Guarantor  agrees that any legal suit, action or proceeding arising  out  of  or
relating  to  this  Guaranty may be instituted in a state or  federal  court  of
appropriate  subject  matter  jurisdiction in the  State  of  Ohio;  waives  any
objection which Guarantor may have now or acquire hereafter to the venue of  any
such suit, action or proceeding; and irrevocably submits to the jurisdiction  of
any such court in any such suit, action or proceeding.

WAIVER OF RIGHT TO TRIAL BY JURY

GUARANTOR  ACKNOWLEDGES THAT, AS TO ANY AND ALL DISPUTES THAT MAY ARISE  BETWEEN
GUARANTOR  AND BANK, THE COMMERCIAL NATURE OF THE TRANSACTION OUT OF WHICH  THIS
GUARANTY  ARISES  WOULD  MAKE ANY SUCH DISPUTE UNSUITABLE  FOR  TRIAL  BY  JURY.
ACCORDINGLY, GUARANTOR HEREBY WAIVES ANY RIGHT TO TRIAL BY JURY AS  TO  ANY  AND
ALL  DISPUTES  THAT MAY ARISE RELATING TO THIS GUARANTY OR TO ANY OF  THE  OTHER
INSTRUMENTS OR DOCUMENTS EXECUTED IN CONNECTION HEREWITH.

Guarantor hereby authorizes any attorney at law to appear for Guarantor  in  any
action  on  any  or  all Obligations guaranteed hereby at any  time  after  such
Obligations  become due, whether by acceleration or otherwise, in any  court  of
record in or of the State of Ohio or elsewhere, to waive the issuing and service
of  process against, and confess judgment against Guarantor in favor of Bank for
the  amount that may be due, including interest, late charges, collection costs,
attorneys' fees and the like as provided for in said Obligations, and  costs  of
suit,  and  to waive and release all errors in said  proceedings and  judgments,
and all petitions in error and rights of appeal from the judgments rendered.

If any Obligation of Debtor is assigned by Bank, this Guaranty will inure to the
benefit  of  Bank's assignee, and to the benefit of any subsequent assignee,  to
the  extent  of the assignment or assignments, provided that no assignment  will
operate to relieve Guarantor from any duty to Bank hereunder with respect to any
unassigned  Obligation.   In the event that any one or more  of  the  provisions
contained in this Guaranty or any application thereof shall be determined to  be
invalid,  illegal  or unenforceable in any respect, the validity,  legality  and
enforceability  of  the  remaining provisions contained  herein  and  any  other
applications thereof shall not in any way be affected or impaired thereby.  This
Guaranty shall be construed in accordance with the law of the State of Ohio.

The  liabilities evidenced hereby may from time to time be evidenced by  another
guaranty  or  guaranties  given in substitution or  reaffirmation  hereof.   Any
security  interest  or mortgage which secures the liabilities  evidenced  hereby
shall  remain in full force and effect notwithstanding any such substitution  or
reaffirmation.

If at the time of payment of the Obligations and any discharge hereof, Guarantor
shall be then directly or contingently liable to Bank as maker, indorser, surety
or guarantor of any other loan or obligation whether the same shall be evidenced
by  a  note,  bill of exchange, agreement of guaranty or other instrument,  then
Bank may continue to hold any collateral of Guarantor as security therefor, even
though  this Guaranty shall have been surrendered to Guarantor.  Bank shall  not
be  bound  to take any steps necessary to preserve any rights in the  collateral
against prior parties.  If any Obligations hereunder are not paid when due, Bank
may,  at  its  option,  demand,  sue for, collect  or  make  any  compromise  or
settlement  it deems desirable with reference to any collateral, and shall  have
the  rights  of  a secured party under the law of the State of Ohio.   Guarantor
shall be liable for any deficiency.

Executed  and  delivered at Columbus, Ohio, as of  the 27th day  of March, 1996.

                              GUARANTOR:


                              PAGES, INC.

                              BY:

                              ITS:  Chairman of the Board


WARNING--BY SIGNING THIS PAPER YOU GIVE UP YOUR RIGHT TO NOTICE AND COURT TRIAL.
IF YOU DO NOT PAY ON TIME A COURT JUDGMENT MAY BE TAKEN AGAINST YOU WITHOUT YOUR
PRIOR  KNOWLEDGE  AND  THE POWERS OF A COURT CAN BE USED  TO  COLLECT  FROM  YOU
REGARDLESS OF ANY CLAIMS YOU MAY HAVE AGAINST THE CREDITOR WHETHER FOR  RETURNED
GOODS,  FAULTY GOODS, FAILURE ON HIS PART TO COMPLY WITH THE AGREEMENT,  OR  ANY
OTHER CAUSE.



COLUMBUS/0224741.01


          FIRST DEED OF TRUST MODIFICATION AGREEMENT


     This  First  Deed  of Trust Modification  Agreement  (this

"Agreement")  is  made as of the 27th day of  March,  1996,  by

Clyde  A.  Short  Company,  a North Carolina  corporation,  aka

Clyde  A.  Short  Company, Inc., aka Clyde A. Short  Co.,  Inc.

(herein  "Borrower"), W. Jeffrey Cecil, Trustee, 41 South  High

Street,  Columbus,  Ohio   43215 (herein  "Trustee"),  and  The

Huntington National Bank, a national banking association, whose

address  is 41 South High Street, Columbus, Ohio 43215  (herein

"Beneficiary" or "Lender").

                         WITNESSETH:

     WHEREAS,  Borrower  executed  a  certain  Deed  of  Trust,

Assignment  of Rents and Security Agreement in favor of Lender,

dated   the   28th  day  of  February,  1990,  and  filed   for

registration  and registered February 28, 1990, in  Book  1082,

Page  1815,  Register of Deeds Office, Cleveland County,  North

Carolina  (the "Deed of Trust"), to secure certain indebtedness

evidenced by (a) Borrower's revolving note dated as of February

28,  1990, in the original principal sum of Ten Million Dollars

($10,000,000.00) (the "Revolving Loan"); (b) Borrower's certain

Commercial  Letter  of  Credit  Reimbursement  Agreement  dated

February  28,  1990;  and  (c)  a  certain  Loan  and  Security

Agreement between Lender and Borrower dated as of February  28,

1990 (the "1990 Loan Agreement"); and

     WHEREAS,  as  of August 2, 1994, the Lender  and  Borrower

entered into a certain Amended and Restated Loan Agreement,  as

amended  by  a certain First Amendment to Amended and  Restated

Loan  Agreement  dated as of June 28, 1995, and  by  a  certain

Second  Amendment to Amended and Restated Loan Agreement  dated

as of March 27, 1996, thereby amending and replacing the 1990

Loan Agreement; and

     WHEREAS,  as  of even date herewith, Lender  and  Borrower

have  entered into a certain Sixth Note Modification  Agreement

- --  $5,000,000.00 (the "Revolving Note Modification Agreement")

whereby certain terms of the Revolving Loan were revised; and

     WHEREAS,   in   connection   with   the   Revolving   Note

Modification Agreement, Lender and Borrower desire to amend the

Deed of Trust to reflect certain revised terms of the Revolving

Loan.

     NOW,  THEREFORE, for and in consideration of the covenants

set forth herein, Lender and Borrower hereby agree as follows:

     1.   The fourth paragraph of the first page of the Deed of

Trust  is  hereby  deleted in its entirety  and  the  following

paragraph is hereby inserted in its place:

               TO  SECURE TO LENDER (a) the repayment
          of the indebtedness evidenced by Borrower's
          revolving  note  dated as of  February  28,
          1990,  in  the original aggregate principal
          sum      of     Ten     Million     Dollars
          ($10,000,000.00),  as  modified  by  (i)  a
          certain First Note Modification Agreement -
          -   $6,000,000.00  dated  June  12,   1992,
          thereby decreasing the principal sum of the
          note     to     Six     Million     Dollars
          ($6,000,000.00), (ii) a certain Second Note
          Modification Agreement dated June 30, 1993,
          (iii) a certain Third Note Modification and
          Extension Agreement -- $6,000,000.00  dated
          as  of June 29, 1994, (iv) a certain Fourth
          Note     Modification     Agreement      --
          $6,000,000.00 dated as of August  2,  1994,
          (v)   a  certain  Fifth  Note  Modification
          Agreement -- $6,000,000.00 dated as of June
          28,  1995,  and (vi) a certain  Sixth  Note
          Modification   Agreement  --  $5,000,000.00
          dated  as  of  March  27,  1996,  thereby
          decreasing the principal sum of the note to
          Five    Million   Dollars   ($5,000,000.00)
          (collectively   the   "Note"),   and    all
          renewals,   extensions  and   modifications
          thereof;   (b)  the  performance   of   the
          covenants   and  agreements   of   Borrower
          contained in a Commercial Letter of  Credit
          Reimbursement Agreement between Lender  and
          Borrower dated as of February 28, 1990,  in
          the  aggregate principal sum of Two Million
          Dollars  ($2,000,000.00), as  amended  from
          time    to    time,   including,    without
          limitation,  a certain First  Amendment  to
          Commercial  Letter of Credit  Reimbursement
          Agreement dated as of August 2, 1994  (such
          Commercial  Letter of Credit  Reimbursement
          Agreement,  as amended, together  with  the
          Note  are  herein collectively  called  the
          "Obligation"); (c) the performance  of  the
          covenants   and  agreements   of   Borrower
          contained in a certain Amended and Restated
          Loan  Agreement dated as of August 2, 1994,
          as  amended  from time to time,  including,
          without   limitation,   a   certain   First
          Amendment  to  Amended  and  Restated  Loan
          Agreement dated as of June 28, 1995, and  a
          certain  Second  Amendment to  Amended  and
          Restated  Loan Agreement dated as of  March
          27,  1996  (collectively the  "Loan  and
          Security   Agreement"),  as   provided   in
          paragraph 28 hereof; (d) the payment of all
          other  sums with interest thereon  advanced
          in   accordance  herewith  to  protect  the
          security  of this Instrument; and  (e)  the
          performance of the covenants and agreements
          of Borrower herein contained.

     2.   Paragraph 31 of the Deed of Trust, "Obligatory Future

Advances," is hereby deleted in its entirety and the  following

paragraph is hereby inserted in its place:

          31.    OBLIGATORY  FUTURE  ADVANCES.   This
          Instrument  secures all present and  future
          loan  advances  made by  Lender  under  the
          Obligation, and all other sums from time to
          time owing to Lender by Borrower under  the
          Loan and Security Agreement as provided  in
          paragraph   28  hereof.   Contemporaneously
          with   the  date  of  recording   of   this
          Instrument,  there will be  an  advance  of
          loan  proceeds.  The maximum  amount  which
          may  be  secured hereby at any one time  is
          Seven Million Dollars ($7,000,000.00).  The
          time   period  within  which  such   future
          advances  are  to  be made  is  the  period
          between the date hereof and a date ten (10)
          years from the date hereof.  The making  of
          future  advances  hereunder  is  obligatory
          within  the meaning of such term in Section
          45-70(a)  North  Carolina General  Statutes
          but subject to the conditions contained  in
          the  Loan and Security Agreement.  Advances
          secured hereby shall not be required to  be
          evidenced  by  a  "written  instrument   or
          notation" as described in Section  45-68(2)
          of  the North Carolina General Statutes, it
          being  the intent of the parties  that  the
          requirements  of  Section  45-68(2)  for  a
          "written  instrument or notation" for  each
          advance shall not be applicable to advances
          made  under the Loan and Security Agreement
          and the Obligation.

     3.    All covenants, terms and conditions set forth in the

Deed  of  Trust,  except those amended hereby,  are  and  shall

remain  in  full  force  and effect and  are  hereby  ratified,

assumed and reaffirmed.

     IN  WITNESS WHEREOF, the parties hereto have executed this

Agreement as of the day and year first above written.

                              LENDER:

Signed and Acknowledged       THE HUNTINGTON NATIONAL BANK
  in the presence of:



By: /s/ Mark A. Koscielski
Its:   Vice President


                              BORROWER:

Signed and Acknowledged       CLYDE A. SHORT COMPANY
  in the presence of:



By: /s/ S. Robert Davis
Its:  Assistant Secretary

                              TRUSTEE:

Signed and Acknowledged
  in the presence of:

/s/  W.  Jeffrey   Cecil,
     Trustee

STATE OF OHIO,
COUNTY OF FRANKLIN  SS.


   On  this 27th day of March, 1996, before me, a  Notary
Public  in  and for said County and State, personally  appeared
Mark  A.  Koscielski,  who  acknowledged  himself  to  be  Vice
President of The Huntington National Bank, the national banking
association  which executed the foregoing instrument,  and  who
acknowledged  that  he, as such officer  of  said  association,
being  duly  authorized  by  the Board  of  Directors  of  said
association, did execute the foregoing instrument  for  and  on
behalf  of said association and that such signing is  the  free
act  and  deed  of said association for the uses  and  purposes
therein mentioned.

   IN WITNESS WHEREOF, I have hereunto set my hand and official
seal.


                            
                            Notary Public



STATE OF OHIO,
COUNTY OF FRANKLIN, SS.


   On this 27th  day of March, 1996, before me, a Notary
Public in and for said County and State, personally appeared S.
Robert  Davis,  known to me to be the person who  as  Assistant
Secretary   of  Clyde A. Short Company, the  corporation  which
executed  the  foregoing  instrument,  signed  the  same,   and
acknowledged to me that he did so sign said instrument  in  the
name  and upon behalf of said corporation as such officer,  and
by  authority of the resolution of its Board of Directors;  and
that the same is his free act and deed as such officer, and the
free and corporate act and deed of said corporation.


                                 
                                 Notary Public


STATE OF OHIO,
COUNTY OF FRANKLIN, SS:

     On  this March day of March, 1996, before me, a Notary
Public in and for said County and State, personally appeared W.
Jeffrey   Cecil,   Trustee,   personally   known   to   me   or
satisfactorily  identified to be the person  who  executed  the
foregoing  instrument, signed the same, and, being  first  duly
sworn,  acknowledged to me that he did so sign said  instrument
his free act and deed.

     IN  WITNESS  WHEREOF,  I have hereunto  set  my  hand  and
official seal.

                                 
                                 Notary Public



This Instrument Prepared By:

Timothy E. Grady, Attorney-at-Law
PORTER, WRIGHT, MORRIS & ARTHUR
41 South High Street
Columbus, Ohio 43215



COLUMBUS/0224764.01

                                        3

 GUARANTOR:        PAGES, INC.              DEBTOR:   SCHOOL BOOK FAIRS, INC.
 ADDRESS: 801 94th Street              ADDRESS:  801 94th Street
          St. Petersburg, FL 33702               St. Petersburg, FL   33702

 CONTINUING GUARANTY
 UNLIMITED


For  the  purpose of inducing The Huntington National Bank (hereinafter referred
to  as  "Bank")  to  lend  money or extend credit to  School  Book  Fairs,  Inc.
(hereinafter referred to as "Debtor"), the undersigned (hereinafter referred  to
as "Guarantor") hereby unconditionally guarantees the prompt and full payment to
Bank  when due, whether by acceleration or otherwise, of all Obligations of  any
kind  for  which  Debtor is now or may hereafter become liable to  Bank  in  any
manner.

The  word  "Obligations" is used in its most comprehensive sense  and  includes,
without   limitation,   all  indebtedness,  debts  and  liabilities   (including
principal,  interest, late charges, collection costs, attorneys'  fees  and  the
like) of Debtor to Bank, either created by Debtor alone or together with another
or  others,  primary or secondary, secured or unsecured, absolute or contingent,
liquidated  or  unliquidated, direct or indirect,  whether  evidenced  by  note,
draft,  application for letter of credit, agreements of guaranty  or  otherwise,
and  any  and all renewals of, extensions of or substitutes therefor.  The  word
"Obligations"  shall  include, BUT NOT BE LIMITED TO, all indebtedness  owed  by
Debtor  to Bank by reason of credit extended or to be extended to Debtor in  the
principal  amount  of  $12,000,000.00, pursuant to one or  more  instruments  of
indebtedness and related documents.

Guarantor  hereby promises that if one or more of the Obligations are  not  paid
promptly when due, Guarantor will, upon request of Bank, pay the Obligations  to
Bank,  irrespective of any action or lack of action on Bank's part in connection
with the acquisition, perfection, possession, enforcement or disposition of  any
or  all  Obligations or any or all security therefor or otherwise,  and  further
irrespective  of  any invalidity in any or all Obligations, the unenforceability
thereof  or  the insufficiency, invalidity or unenforceability of  any  security
therefor.

Guarantor  waives  notice of any and all acceptances  of  this  Guaranty.   This
Guaranty  is  a  continuing guaranty, and, in addition to covering  all  present
Obligations of Debtor to Bank, will extend to all future Obligations  of  Debtor
to Bank,  whether such Obligations are reduced amended, or entirely extinguished
and  thereafter increased or reincurred.  This Guaranty is made and will  remain
in  effect  until the Obligations are paid in full and until the Debtor  has  no
right  to request further advances under the documents or instruments evidencing
the  Obligations.  Bank's rights hereunder shall be reinstated and revived,  and
this Guaranty shall be fully enforceable, with respect to any amount at any time
paid  on  account of the Obligations which thereafter shall be  required  to  be
restored  or  returned by Bank upon the bankruptcy, insolvency or reorganization
of  Debtor, Guarantor, or any other person, or as a result of any other fact  or
circumstance, all as though such amount had not been paid.

Guarantor  waives any claims or other rights which Guarantor might now  have  or
hereafter  acquire  against  Debtor or any other person  that  is  primarily  or
contingently  liable  on  the  Obligations that  arise  from  the  existence  or
performance  of Guarantor's obligations under this Guaranty, including,  without
limitation,  any right of subrogation, reimbursement, exoneration, contribution,
indemnification,  or any right to participate in any claim  or  remedy  of  Bank
against  Debtor  or  any  collateral security therefor which  Bank  now  has  or
hereafter acquires; whether such claim, remedy or right arises in equity,  under
contract or statute, at common law, or otherwise.

Guarantor  waives presentment, demand, protest, notice of protest and notice  of
dishonor  or  other  nonpayment of any and all Obligations  and  further  waives
notice  of sale or other disposition of any collateral or security now  held  or
hereafter acquired by Bank.  Guarantor agrees that no extension of time, whether
one  or  more,  nor  any  other indulgence granted by  Bank  to  Debtor,  or  to
Guarantor,  and  no  omission or delay on Bank's part in  exercising  any  right
against,  or  in  taking  any action to collect from or pursue  Bank's  remedies
against  Debtor or Guarantor, or any of them, will release, discharge or  modify
the  duties of Guarantor.  Guarantor agrees that Bank may, without notice to  or
further  consent from Guarantor, release or modify any collateral,  security  or
other guaranties now held or hereafter acquired, or substitute other collateral,
security  or  other  guaranties, and no such action will release,  discharge  or
modify  the duties of Guarantor hereunder.  Guarantor further agrees  that  Bank
will  not be required to pursue or exhaust any of its rights or remedies against
Debtor  or  Guarantor, or any of them, with respect to payment  of  any  of  the
Obligations,  or  to pursue, exhaust or preserve any of its rights  or  remedies
with respect to any collateral, security or other guaranties given to secure the
Obligations, or to take any action of any sort, prior to demanding payment  from
or pursuing its remedies against Guarantor.

Guarantor  agrees that any legal suit, action or proceeding arising  out  of  or
relating  to  this  Guaranty may be instituted in a state or  federal  court  of
appropriate  subject  matter  jurisdiction in the  State  of  Ohio;  waives  any
objection which Guarantor may have now or acquire hereafter to the venue of  any
such suit, action or proceeding; and irrevocably submits to the jurisdiction  of
any such court in any such suit, action or proceeding.

WAIVER OF RIGHT TO TRIAL BY JURY

GUARANTOR  ACKNOWLEDGES THAT, AS TO ANY AND ALL DISPUTES THAT MAY ARISE  BETWEEN
GUARANTOR  AND BANK, THE COMMERCIAL NATURE OF THE TRANSACTION OUT OF WHICH  THIS
GUARANTY  ARISES  WOULD  MAKE ANY SUCH DISPUTE UNSUITABLE  FOR  TRIAL  BY  JURY.
ACCORDINGLY, GUARANTOR HEREBY WAIVES ANY RIGHT TO TRIAL BY JURY AS  TO  ANY  AND
ALL  DISPUTES  THAT MAY ARISE RELATING TO THIS GUARANTY OR TO ANY OF  THE  OTHER
INSTRUMENTS OR DOCUMENTS EXECUTED IN CONNECTION HEREWITH.

Guarantor hereby authorizes any attorney at law to appear for Guarantor  in  any
action  on  any  or  all Obligations guaranteed hereby at any  time  after  such
Obligations  become due, whether by acceleration or otherwise, in any  court  of
record in or of the State of Ohio or elsewhere, to waive the issuing and service
of  process against, and confess judgment against Guarantor in favor of Bank for
the  amount that may be due, including interest, late charges, collection costs,
attorneys' fees and the like as provided for in said Obligations, and  costs  of
suit,  and  to waive and release all errors in said  proceedings and  judgments,
and all petitions in error and rights of appeal from the judgments rendered.

If any Obligation of Debtor is assigned by Bank, this Guaranty will inure to the
benefit  of  Bank's assignee, and to the benefit of any subsequent assignee,  to
the  extent  of the assignment or assignments, provided that no assignment  will
operate to relieve Guarantor from any duty to Bank hereunder with respect to any
unassigned  Obligation.   In the event that any one or more  of  the  provisions
contained in this Guaranty or any application thereof shall be determined to  be
invalid,  illegal  or unenforceable in any respect, the validity,  legality  and
enforceability  of  the  remaining provisions contained  herein  and  any  other
applications thereof shall not in any way be affected or impaired thereby.  This
Guaranty shall be construed in accordance with the law of the State of Ohio.

The  liabilities evidenced hereby may from time to time be evidenced by  another
guaranty  or  guaranties  given in substitution or  reaffirmation  hereof.   Any
security  interest  or mortgage which secures the liabilities  evidenced  hereby
shall  remain in full force and effect notwithstanding any such substitution  or
reaffirmation.

If at the time of payment of the Obligations and any discharge hereof, Guarantor
shall be then directly or contingently liable to Bank as maker, indorser, surety
or guarantor of any other loan or obligation whether the same shall be evidenced
by  a  note,  bill of exchange, agreement of guaranty or other instrument,  then
Bank may continue to hold any collateral of Guarantor as security therefor, even
though  this Guaranty shall have been surrendered to Guarantor.  Bank shall  not
be  bound  to take any steps necessary to preserve any rights in the  collateral
against prior parties.  If any Obligations hereunder are not paid when due, Bank
may,  at  its  option,  demand,  sue for, collect  or  make  any  compromise  or
settlement  it deems desirable with reference to any collateral, and shall  have
the  rights  of  a secured party under the law of the State of Ohio.   Guarantor
shall be liable for any deficiency.
Executed  and  delivered at Columbus, Ohio, as of  the 27th day  of March, 1996.


                              GUARANTOR:


                              PAGES, INC.

                              BY: /s/ S. Robert Davis
                              ITS:  Chairman of the Board


WARNING--BY SIGNING THIS PAPER YOU GIVE UP YOUR RIGHT TO NOTICE AND COURT TRIAL.
IF YOU DO NOT PAY ON TIME A COURT JUDGMENT MAY BE TAKEN AGAINST YOU WITHOUT YOUR
PRIOR  KNOWLEDGE  AND  THE POWERS OF A COURT CAN BE USED  TO  COLLECT  FROM  YOU
REGARDLESS OF ANY CLAIMS YOU MAY HAVE AGAINST THE CREDITOR WHETHER FOR  RETURNED
GOODS,  FAULTY GOODS, FAILURE ON HIS PART TO COMPLY WITH THE AGREEMENT,  OR  ANY
OTHER CAUSE.



COLUMBUS/0224953.01

                                        3

GUARANTOR:CLYDE A. SHORT          DEBTOR:   SCHOOL BOOK FAIRS, INC.
COMPANY
 ADDRESS:  4205 East Dixon Blvd.   ADDRESS:  801 94th Street
           Shelby, NC 28150                 St. Petersburg, FL   33702
                         
 CONTINUING GUARANTY
 UNLIMITED


For  the  purpose of inducing The Huntington National Bank (hereinafter referred
to  as  "Bank")  to  lend  money or extend credit to  School  Book  Fairs,  Inc.
(hereinafter referred to as "Debtor"), the undersigned (hereinafter referred  to
as "Guarantor") hereby unconditionally guarantees the prompt and full payment to
Bank  when due, whether by acceleration or otherwise, of all Obligations of  any
kind  for  which  Debtor is now or may hereafter become liable to  Bank  in  any
manner.

The  word  "Obligations" is used in its most comprehensive sense  and  includes,
without   limitation,   all  indebtedness,  debts  and  liabilities   (including
principal,  interest, late charges, collection costs, attorneys'  fees  and  the
like) of Debtor to Bank, either created by Debtor alone or together with another
or  others,  primary or secondary, secured or unsecured, absolute or contingent,
liquidated  or  unliquidated, direct or indirect,  whether  evidenced  by  note,
draft,  application for letter of credit, agreements of guaranty  or  otherwise,
and  any  and all renewals of, extensions of or substitutes therefor.  The  word
"Obligations"  shall  include, BUT NOT BE LIMITED TO, all indebtedness  owed  by
Debtor  to Bank by reason of credit extended or to be extended to Debtor in  the
principal  amount  of  $12,000,000.00, pursuant to one or  more  instruments  of
indebtedness and related documents.

Guarantor  hereby promises that if one or more of the Obligations are  not  paid
promptly when due, Guarantor will, upon request of Bank, pay the Obligations  to
Bank,  irrespective of any action or lack of action on Bank's part in connection
with the acquisition, perfection, possession, enforcement or disposition of  any
or  all  Obligations or any or all security therefor or otherwise,  and  further
irrespective  of  any invalidity in any or all Obligations, the unenforceability
thereof  or  the insufficiency, invalidity or unenforceability of  any  security
therefor.

Guarantor  waives  notice of any and all acceptances  of  this  Guaranty.   This
Guaranty  is  a  continuing guaranty, and, in addition to covering  all  present
Obligations of Debtor to Bank, will extend to all future Obligations  of  Debtor
to Bank,  whether such Obligations are reduced amended, or entirely extinguished
and  thereafter increased or reincurred.  This Guaranty is made and will  remain
in  effect  until the Obligations are paid in full and until the Debtor  has  no
right  to request further advances under the documents or instruments evidencing
the  Obligations.  Bank's rights hereunder shall be reinstated and revived,  and
this Guaranty shall be fully enforceable, with respect to any amount at any time
paid  on  account of the Obligations which thereafter shall be  required  to  be
restored  or  returned by Bank upon the bankruptcy, insolvency or reorganization
of  Debtor, Guarantor, or any other person, or as a result of any other fact  or
circumstance, all as though such amount had not been paid.

Guarantor  waives any claims or other rights which Guarantor might now  have  or
hereafter  acquire  against  Debtor or any other person  that  is  primarily  or
contingently  liable  on  the  Obligations that  arise  from  the  existence  or
performance  of Guarantor's obligations under this Guaranty, including,  without
limitation,  any right of subrogation, reimbursement, exoneration, contribution,
indemnification,  or any right to participate in any claim  or  remedy  of  Bank
against  Debtor  or  any  collateral security therefor which  Bank  now  has  or
hereafter acquires; whether such claim, remedy or right arises in equity,  under
contract or statute, at common law, or otherwise.

Guarantor  waives presentment, demand, protest, notice of protest and notice  of
dishonor  or  other  nonpayment of any and all Obligations  and  further  waives
notice  of sale or other disposition of any collateral or security now  held  or
hereafter acquired by Bank.  Guarantor agrees that no extension of time, whether
one  or  more,  nor  any  other indulgence granted by  Bank  to  Debtor,  or  to
Guarantor,  and  no  omission or delay on Bank's part in  exercising  any  right
against,  or  in  taking  any action to collect from or pursue  Bank's  remedies
against  Debtor or Guarantor, or any of them, will release, discharge or  modify
the  duties of Guarantor.  Guarantor agrees that Bank may, without notice to  or
further  consent from Guarantor, release or modify any collateral,  security  or
other guaranties now held or hereafter acquired, or substitute other collateral,
security  or  other  guaranties, and no such action will release,  discharge  or
modify  the duties of Guarantor hereunder.  Guarantor further agrees  that  Bank
will  not be required to pursue or exhaust any of its rights or remedies against
Debtor  or  Guarantor, or any of them, with respect to payment  of  any  of  the
Obligations,  or  to pursue, exhaust or preserve any of its rights  or  remedies
with respect to any collateral, security or other guaranties given to secure the
Obligations, or to take any action of any sort, prior to demanding payment  from
or pursuing its remedies against Guarantor.

Guarantor  agrees that any legal suit, action or proceeding arising  out  of  or
relating  to  this  Guaranty may be instituted in a state or  federal  court  of
appropriate  subject  matter  jurisdiction in the  State  of  Ohio;  waives  any
objection which Guarantor may have now or acquire hereafter to the venue of  any
such suit, action or proceeding; and irrevocably submits to the jurisdiction  of
any such court in any such suit, action or proceeding.

WAIVER OF RIGHT TO TRIAL BY JURY

GUARANTOR  ACKNOWLEDGES THAT, AS TO ANY AND ALL DISPUTES THAT MAY ARISE  BETWEEN
GUARANTOR  AND BANK, THE COMMERCIAL NATURE OF THE TRANSACTION OUT OF WHICH  THIS
GUARANTY  ARISES  WOULD  MAKE ANY SUCH DISPUTE UNSUITABLE  FOR  TRIAL  BY  JURY.
ACCORDINGLY, GUARANTOR HEREBY WAIVES ANY RIGHT TO TRIAL BY JURY AS  TO  ANY  AND
ALL  DISPUTES  THAT MAY ARISE RELATING TO THIS GUARANTY OR TO ANY OF  THE  OTHER
INSTRUMENTS OR DOCUMENTS EXECUTED IN CONNECTION HEREWITH.

Guarantor hereby authorizes any attorney at law to appear for Guarantor  in  any
action  on  any  or  all Obligations guaranteed hereby at any  time  after  such
Obligations  become due, whether by acceleration or otherwise, in any  court  of
record in or of the State of Ohio or elsewhere, to waive the issuing and service
of  process against, and confess judgment against Guarantor in favor of Bank for
the  amount that may be due, including interest, late charges, collection costs,
attorneys' fees and the like as provided for in said Obligations, and  costs  of
suit,  and  to waive and release all errors in said  proceedings and  judgments,
and all petitions in error and rights of appeal from the judgments rendered.

If any Obligation of Debtor is assigned by Bank, this Guaranty will inure to the
benefit  of  Bank's assignee, and to the benefit of any subsequent assignee,  to
the  extent  of the assignment or assignments, provided that no assignment  will
operate to relieve Guarantor from any duty to Bank hereunder with respect to any
unassigned  Obligation.   In the event that any one or more  of  the  provisions
contained in this Guaranty or any application thereof shall be determined to  be
invalid,  illegal  or unenforceable in any respect, the validity,  legality  and
enforceability  of  the  remaining provisions contained  herein  and  any  other
applications thereof shall not in any way be affected or impaired thereby.  This
Guaranty shall be construed in accordance with the law of the State of Ohio.

The  liabilities evidenced hereby may from time to time be evidenced by  another
guaranty  or  guaranties  given in substitution or  reaffirmation  hereof.   Any
security  interest  or mortgage which secures the liabilities  evidenced  hereby
shall  remain in full force and effect notwithstanding any such substitution  or
reaffirmation.

If at the time of payment of the Obligations and any discharge hereof, Guarantor
shall be then directly or contingently liable to Bank as maker, indorser, surety
or guarantor of any other loan or obligation whether the same shall be evidenced
by  a  note,  bill of exchange, agreement of guaranty or other instrument,  then
Bank may continue to hold any collateral of Guarantor as security therefor, even
though  this Guaranty shall have been surrendered to Guarantor.  Bank shall  not
be  bound  to take any steps necessary to preserve any rights in the  collateral
against prior parties.  If any Obligations hereunder are not paid when due, Bank
may,  at  its  option,  demand,  sue for, collect  or  make  any  compromise  or
settlement  it deems desirable with reference to any collateral, and shall  have
the  rights  of  a secured party under the law of the State of Ohio.   Guarantor
shall be liable for any deficiency.

Executed  and  delivered at Columbus, Ohio, as of  the 27th day  of March, 1996.


                              GUARANTOR:


                              CLYDE A. SHORT COMPANY

                              BY: 

                              ITS:  Assistant Secretary


WARNING--BY SIGNING THIS PAPER YOU GIVE UP YOUR RIGHT TO NOTICE AND COURT TRIAL.
IF YOU DO NOT PAY ON TIME A COURT JUDGMENT MAY BE TAKEN AGAINST YOU WITHOUT YOUR
PRIOR  KNOWLEDGE  AND  THE POWERS OF A COURT CAN BE USED  TO  COLLECT  FROM  YOU
REGARDLESS OF ANY CLAIMS YOU MAY HAVE AGAINST THE CREDITOR WHETHER FOR  RETURNED
GOODS,  FAULTY GOODS, FAILURE ON HIS PART TO COMPLY WITH THE AGREEMENT,  OR  ANY
OTHER CAUSE.



COLUMBUS/0224979.01


<PAGE>

  EXHIBIT 10(y)

                                        
                            STOCK PURCHASE AGREEMENT


STOCK  PURCHASE AGREEMENT (the "Agreement"), dated as of March 6, 1996,  by  and
among Scholastic Limited, a corporation organized under the laws of England  and
Wales  ("Buyer"),  and (ii) Pages, Inc., a Delaware corporation  ("Pages"),  and
School  Book Fairs, Inc., a Florida corporation ("SBFS" and together with Pages,
"Sellers").

                                   WITNESSETH:

     WHEREAS, School Book Fairs Ltd., a corporation organized under the laws  of
England  and  Wales  (the  "Company") engages in a  school  book  fair  business
consisting  of  distributing and selling books and other products  to  teachers,
students  and  parents through book fairs (including case fairs and  box  fairs)
that  are  held  or  sponsored by schools or other educational organizations  or
institutions, and other businesses as described in Schedule 5(t) (the "Book Fair
Business") in the United Kingdom and Ireland; and
     
     WHEREAS, Sellers are the beneficial and record owners of all of the  Shares
(as hereafter defined); and
     
     WHEREAS,  Sellers  wish to sell the Shares to Buyer, and  Buyer  wishes  to
purchase  the  Shares  from Sellers, on the terms and  conditions  and  for  the
consideration described in this Agreement.
     
     NOW  THEREFORE,  in  consideration of the mutual agreements  and  covenants
contained herein, the parties hereto hereby agree as follows:
     
     Section 1.     Definitions.
     
     "Affiliate"  shall  mean, with respect to any person or entity,  any  other
person  or  entity directly or indirectly controlling, controlled  by  or  under
common  control with such person or entity, or any director, officer or employee
of such person or entity.
     
     "Audited Financial Statements" shall mean, with respect to any period,  the
audited  balance sheet and profit and loss account of an entity, and  the  notes
thereto,  and  the Directors' and Auditors' reports thereon,  at  and  for  such
period.
     
     "Christchurch  Property" shall mean the warehouse and office space  located
at Units 5, 6 and 12 Priory Industrial Park, Christchurch, England, leased
     
     pursuant  to,  respectively, (i) the Lease, dated July  13,  1987,  between
Postel  Properties  Limited, as lessor, and the Company,  as  lessee,  (ii)  the
Lease,  dated February 28, 1989, between Lloyds Bank plc, as lessor, and  Gelson
Industries (UK) Limited, as lessee; and (iii) the Lease, dated April  13,  1988,
between  Postel  Properties  Limited,  as lessor,  and  Gelson  Industries  (UK)
Limited,  as  lessee  (which  leases  shall  together  be  referred  to  as  the
"Christchurch Leases").
     
     "Encumbrances"  shall  mean,  any  and all  liens  (including  tax  liens),
security  interests, pledges, charges, claims, liabilities,  obligations,  title
defects,  charges  (including tax charges), restrictions, licenses,  leases  and
other encumbrances.
     
     "Environmental Laws" shall mean any Law relating to environmental  matters,
and  any hazardous substance, wastes, materials or constituents, including,  but
not  limited  to,  any  such  materials defined,  listed,  identified  under  or
described in any such laws.
     
     "Law"   shall  mean  any  law,  statute,  subordinate  legislation,   rule,
regulation, ordinance, code, judgment, order, ruling, stipulation, decree, writ,
injunction, decree or other requirements of any court, tribunal or arbitrator or
of any governmental body, agency or authority.
     
     "Material  Adverse  Effect"  shall mean any event,  occurrence,  change  in
facts,  conditions or other change or effect materially adverse to the business,
operations,   results  of  operations,  condition  (financial   or   otherwise),
properties  (including  intangible  properties),  assets  (including  intangible
assets) or liabilities of the Company, taken as a whole.
     
     "Related  Agreements" shall mean any and all instruments, certificates  and
agreements required to be executed and delivered by either party at the  Closing
pursuant  to this Agreement, including, but not limited to, the TOMINY  Software
Agreement.
     
     "Relief"  shall  mean  any  loss,  relief, allowance,  exemption,  set-off,
deduction,  right  to repayment or credit or other relief of  a  similar  nature
granted  by  or  available in relation to Tax pursuant  to  any  legislation  or
otherwise.
     
     "Shares" means the issued and allotted shares of the Company comprising (i)
1,000  ordinary shares of 1 pd ster each and 182,817 "A" ordinary shares  of  
1 pd ster each, which are, in each case, held by SBFS, and (ii) 1,831,408 
ordinary shares of 1 pd ster each, which are held by Pages.
     
     "Tax" shall mean any form of taxation, levy, duty, charge, contribution  or
impost of whatever nature imposed by a Tax Authority (including all interest and
penalties  thereon  and additions thereto whether disputed  or  not).   For  the
purposes of Section 5(y) and Section 8, "liability to Tax" or "Tax for which the
Company  is  liable" (or any analogous expression) shall include liability  with
respect  to  Tax  for  which the Company would have  been  liable  but  for  the
utilization or set off of any Relief available to the Company or any  member  of
Buyer's group (including the Buyer) for the purposes of any Tax (whether arising
before or after Closing).
     
     "Tax  Authority"  shall  mean  any local, municipal,  governmental,  state,
federal  or other fiscal, revenue, customs or excise authority, body or official
anywhere in the world including, but not limited to, the U.K. Inland Revenue and
H.M. Customs and, Excise.
     
     "Taxes  Act"  shall mean the U.K. Income and Corporation  Taxes  Act  1988,
including  any  re-enactment or modification thereof or subordinate  legislation
thereunder.
     
     "TAM" means the United Kingdom Taxes Management Act 1970, including any re-
enactment or modification thereof or subordinate legislation thereunder.
     
     "U.K. Book Fair Business" shall mean the Book Fair Business conducted by or
for the benefit of the Company in the United Kingdom and Ireland.
     
     "VAT  Act 1994" shall mean, in the United Kingdom, the Value Added Tax  Act
1994  and, in any other jurisdiction, any equivalent legislation, in each  case,
including  any  re-enactment or modification thereof or subordinate  legislation
thereunder.
     
     "Warranties relating to Tax" means the warranties set out in Sections 5(y),
5(ab)(xiv)  to  (xix) inclusive and any other warranty in so far  as  any  claim
arising under the same relates to Tax.
     
     As  used in this Agreement, the phrase "to the knowledge of Sellers or  the
Company," or any permutation thereof, shall mean the actual knowledge of any  of
the  following  individuals:  Philip Hodson, Fiona Waters,  Geoffrey  Bevis,  S.
Robert Davis, Steve Canan and Richard A. Stimmel.
     
     Section  2.     Purchase and Sale of the Shares.  Subject to the terms  and
conditions  hereof, Sellers shall sell, as beneficial owners, all of the  Shares
to  Buyer, and Buyer shall purchase all of the Shares (together with all  rights
attaching  thereto) from Sellers, for an aggregate purchase price (the "Purchase
Price")  equal  to  $5,016,531.71.  Each Seller  hereby  waives  any  rights  of
preemption conferred upon it by the Articles of Association of the Company or in
any other way in respect of those Shares agreed to be sold by the other Seller.
     
     Section 3.     Closing.  The closing of the sale and purchase of the Shares
(the  "Closing") shall take place at the offices of counsel to Buyer, or at such
other  location mutually agreeable to Buyer and Sellers, on March 5, 1996 or  at
such  other  date  and  time as the parties may agree in writing  (the  "Closing
Date").   At the Closing, Sellers will (a) deliver to Buyer, free and  clear  of
any  Encumbrances,  one or more certificates representing  all  of  the  Shares,
together  with stock transfers in common form relating to all the  Shares,  duly
executed  in favor of Buyer or as Buyer may direct; and (b) procure the  passing
of Board Resolutions of the Company which (i) sanction for registration (subject
where  necessary to due stamping) the transfers in respect of the  Shares;  (ii)
appoint such persons as Buyer may nominate to be the Directors and Secretary  of
the  Company;  (iii)  modify  all  mandates to the  Company's  bankers  to  give
authority  in favor of the Directors appointed under sub-section (ii)  above  or
such other persons as Buyer may nominate to operate the Company's bank accounts;
and (iv) change the Company's accounting reference date to May 31.
     
     Section  4.      Payment.  Buyer shall pay to Sellers an  amount  equal  to
$5,016,531.71  at the Closing.  Any such amounts shall be paid by wire  transfer
of  immediately  available  funds to an account or accounts  of  Sellers,  which
account  or  accounts shall be designated by either Seller at  least  three  (3)
business days prior to the Closing Date.
     
     Section   5.      Representations  and  Warranties.   Each  Seller   hereby
represents and warrants of the date hereof and effective as of the Closing Date,
and agrees as follows:
     
            (a)   Organization,  Authorization.   SBFS  is  a  corporation  duly
organized, validly existing and in good standing under the laws of the State  of
Florida.   Pages is a corporation duly organized, validly existing and  in  good
standing  under the laws of the State of Delaware.  The Company is a corporation
duly  organized,  validly  existing and in  good  standing  (to  the  extent  of
applicable  law) under the laws of England and Wales.  True and complete  copies
of  the  Memorandum  and Article of Associations of the Company,  including  any
amendments  thereof, have been delivered to Buyer.  Each Seller has  full  power
and authority and legal right to execute, deliver and perform this Agreement and
any  Related  Agreements to which such Seller is a party, and to consummate  the
transactions contemplated hereby and thereby.  All corporate action to be  taken
by or on the part of each of Sellers and the Company to authorize and permit the
execution  and delivery by such Seller or the Company, as the case  may  be,  of
this  Agreement  and all other Related Agreements required to  be  executed  and
delivered pursuant hereto by such Seller or the Company, as the case may be, the
performance  by  such  Seller  or  the Company  of  its  respective  obligations
hereunder  and thereunder, and the consummation of the transactions contemplated
hereby  and thereby, have been duly and properly taken.  This Agreement and  the
Related  Agreements  are  valid  and binding  obligations  on  each  Seller  and
enforceable in accordance with their respective terms.
     
           (b)   Capitalization; Title to Shares.  As of the Closing  Date,  the
authorized share capital of the Company consists of 2,000,000 ordinary shares of
F-I  each and 500,000 "A" ordinary shares of l pd ster each.  The Shares 
constitute the entire  issued share capital of the Company and the Register 
of Members  of  the Company  contains true and accurate records of the members 
from time to time  of the  Company.   All  of the Shares were duly authorized
and validly  issued  and fully  paid.   Each Seller owns legally and 
beneficially free and clear  of  any Encumbrances, and has full power and 
authority to transfer free and clear of any Encumbrances except with respect 
to any Encumbrance held by Huntington  National Bank  which  is  to be 
released at Closing, the Shares owned  by  it  and,  upon delivery  of  and 
payment for the Shares as herein provided, Buyer will  acquire
good and valid title to such Shares, free and clear of any Encumbrances.
     
     (c)   No Equity Rights.  Except as set forth in the Articles of Association
of  the  Company, there are no preemptive or similar rights on the part  of  any
holders  of any class of shares or securities of the Company.  Except  for  this
Agreement,  no  subscriptions, options, warrants, conversion  or  other  rights,
agreements,  commitments, arrangements or understandings of any kind  obligating
either  Seller or the Company, contingently or otherwise, to issue or  sell,  or
cause  to be issued or sold, any shares, other equity interests or loan  capital
of  the Company, or any securities convertible into or exchangeable for any such
shares,  are  outstanding, and no authorization therefor has been given.   There
are  no  outstanding contractual or other rights or obligations to  or  of  such
Seller or the Company to repurchase, redeem or otherwise acquire any outstanding
shares or other equity interests of the Company.
     
           (d)   Subsidiaries.   The  Company owns no  shares  or  other  equity
interests   or   securities  of,  or  interest  in,  any  company,  corporation,
partnership,  joint venture or other entity, and the Company has never  had  any
subsidiary.
     
           (e)  No Conflicts, etc.  The execution and delivery of this Agreement
and  the  Related  Agreements  by  each  Seller  and  the  consummation  of  the
transactions contemplated hereby and thereby, will not (i) conflict with, result
in  a breach or violation of, or constitute a default (with or without notice or
the passage of time) under, (x) any Law applicable to such Seller or the Company
or  to  any of the Company's assets and properties, (y) any provision of any  of
the  charter  documents  of  such  Seller or  the  Memorandum  and  Articles  of
Association of the Company or (z) except any agreements with Huntington National
Bank  to the extent any consent required thereunder is satisfied by the delivery
of  a "Release, Cancellation and Discharge" pursuant to Section 9(b)(viii),  any
mortgage,  charge,  debenture,  loan  or credit  agreement,  guarantee,  or  any
agreement  or  instrument to which such Seller or the Company or  any  of  their
respective Affiliates is a party or by which any of their respective assets  and
properties may be bound or affected, or (ii) result in the creation of, or  give
any  person  or entity the right to create, any Encumbrance upon the  properties
and assets of the Company.
     
           (f)  Consents.  No permit, license, exemption, consent, authorization
or approval of, or the giving of any notice by, either Seller or the Company to,
any  governmental  or  regulatory  body, agency  or  authority  is  required  in
connection with the execution, delivery and performance of this Agreement or any
Related  Agreement  by such Seller or the Company, and the consummation  of  the
transactions contemplated hereby or thereby.
     
           (g)   Compliance with Law-, Permits.  The Company has  at  all  times
conducted its operations and business including the U.K. Book Fair Business,  in
full  compliance  with all applicable Laws (other than any Environmental  Laws).
The   Company  possesses  all  governmental  registrations,  licenses,  permits,
authorizations  and  approvals (including, but not  limited  to,  any  licenses,
authorizations or approvals required by U.K. Data Protection or Consumer  Credit
legislation)  necessary to carry on, as currently conducted, its operations  and
business, including the U.K. Book Fair Business.
     
           (h)   Financial Statements.  Subject as provided hereafter, true  and
complete copies of the Audited Financial Statements of the Company for  each  of
the  periods  ending December 31, 1994 and December 31, 1995 (the "Audited  1994
Financial Statements" and the "Audited 1995 Financial Statements," respectively,
and  together,  the "Financial Statements") have been delivered to  Buyer.   The
audited  1995  Financial Statements have been delivered in draft form  prior  to
Closing,  and  shall  be delivered in final form at the Closing.   Each  of  the
Financial Statements (including the notes thereto, if any) (i) gives a true  and
fair  view of the assets and liabilities of the Company as at December 31,  1994
and  1995 respectively and its profits and losses for the period ending on  that
date,  (ii) is consistent with the Company's books and records (which, in  turn,
are  complete and correct in all material respects), as of the times and for the
periods  referred  to  therein and (iii) makes full  provision  or  reserve  for
depreciation,  bad  or  doubtful  debts and other  liabilities  (whether  actual
contingent, postponed or deferred) and has been prepared in accordance with U.K.
generally accepted accounting principles ("GAAP") applied on a consistent  basis
from year to year.
     
          (i)  Assets.  The Company owns, or otherwise has fun, exclusive, valid
and  legally enforceable rights to use, all of the properties and assets  (real,
personal  or mixed, tangible or intangible), used or held for use in  connection
with, necessary for, or otherwise material to the conduct of the U.K. Book  Fair
Business  (collectively, the "Assets").  The Company has, and immediately  after
the  Closing will have good and valid title to or, in the case of leased Assets,
good  and valid leasehold interests in, all Assets that are material to the U.K.
Book Fair Business, including, but not limited to, all such Assets reflected  in
the Audited 1995 Financial Statements or acquired since the date thereof (except
as  may  be disposed of in the ordinary course of business after the date hereof
and  in  accordance with this Agreement), in each case (and except as  otherwise
disclosed  in Schedule 5(i)) free and clear of any Encumbrances.  Schedule  5(i)
lists  all Assets which are the subject of a lease, license, retention of  title
arrangement or which otherwise belong to any other Person, and with  respect  to
any  such  Assets  to  the knowledge of Sellers or the  Company,  no  event  has
occurred which entitles or which upon intervention or notice by any other Person
may  entitle any such Person to repossess the Asset concerned, or terminate  the
lease,  license or other agreement in respect of the same.  The Assets  comprise
all of the assets and properties necessary for or material to the conduct of the
U.K. Book Fair Business as currently conducted.  Except for inventory (which  is
the subject of Section 5(1)) and the Christchurch Property (which is the subject
of Section 5 (m)), all of the tangible Assets that are material to the U.K. Book
Fair  Business have been maintained in good condition and are free from  defects
(reasonable wear and tear excepted), and, except as set forth in Schedule  5(i),
are physically located at the Christchurch Property.  Schedule 5(i) sets forth a
complete and correct list of all tangible Assets that (x) have a book value (net
of depreciation) equal to or greater than $5,000 or (y) are material to the U.K.
Book Fair Business, except that Schedule 5(i) need not list Assets comprising of
inventory, which is the subject of disclosures pursuant to Section 5(1).  Except
as set forth in Schedule 5(i), there is no judgment, order, ruling, stipulation,
decree, writ, injunction, decree or other requirements of any court, tribunal or
arbitrator  or  of  any governmental body, agency or authority  relating  to  or
affecting any of the Assets or to which any of the Assets are subject.
     
           (j)   Contracts.  Schedule 50) sets forth a complete and correct list
of  all  contracts,  agreements,  arrangements, commitments  and  understandings
(whether written or oral) (A) to which the Company is a party, (B) by which  any
of  the  Assets are bound or affected or (C) to which any of Sellers or  any  of
their  respective Affiliates (other than the Company) is a party or  subject  in
connection with the U.K. Book Fair Business (in the case of (C), such  contracts
shall  be  assigned to the Company prior to the Closing), in each case,  of  the
types listed in clauses (i) through (xii) below :
     
                (i)   any  leases, permits, franchises, insurance  policies  and
     other  agreements concerning or relating to the personal property  or  real
     property (including the Christchurch Property);
     
                 (ii)   any   employment  agreements  for  officers,  directors,
     management   or  key  personnel,  consulting,  severance  or   compensation
     agreements, collective bargaining or other similar agreements;
     
                 (iii)       any   agreement  with  any  sales  representatives,
     distributors,  dealers, agents or independent contractors, including  sales
     agency  or distributorship agreements or arrangements, for the sale of  any
     of the products or services, or brokers or finder's agreements;
     
                 (iv)   any  loan  agreements,  indentures,  letters  of  credit
     (including   related  letter  of  credit  applications  and   reimbursement
     obligations), mortgages, security agreements, pledge agreements,  deeds  of
     trust,  bonds, notes, guarantees, instruments and other contracts  relating
     to the borrowing of money or the obtaining of or extension of credit;
     
                (v)   any  licenses, licensing arrangements and other agreements
     providing in whole or in part for the use of, or limiting the use  of,  any
     Intellectual Property (as defined in Section 5(n));
     
                (vi)  any  joint  venture, partnership  and  similar  agreements
     involving a sharing of profits or expenses;
     
                (vii)      asset  purchase agreements or  other  acquisition  or
     divestiture agreements (other than for sale or purchase of inventory in the
     ordinary course of business);
     
                (viii)    any agreements relating to the sale, lease or disposal
     of any capital assets in the amount of $50,000 or more;
     
                (ix)  any  non-competition  or other  agreement  prohibiting  or
     materially restricting the ability of the Company to conduct the U.K.  Book
     Fair  Business,  to  engage in any other business  or  to  operate  in  any
     geographical area or to compete with any person or entity;
     
               (x)  any (A) order or other agreement for the purchase or sale of
     books  or other products or services from any vendor or supplier, involving
     payments in excess of $20,000 individually or $150,000 in the aggregate  or
     (B)  other agreements or series of related agreements with respect to which
     the  aggregate amount that could reasonably expected to be paid or received
     thereunder  in the future exceeds $20,000 per annum or $150,000 during  the
     term of the agreement;
     
                (xi)  any orders and other agreements with or for the direct  or
     indirect benefit of either Seller or any of such Seller's Affiliates (other
     than the Company) (whether or not legally binding and whether or not in the
     ordinary course of business); and
     
               (xii)     any other agreements that are material to the U.K. Book
     Fair Business or the operations or financial condition of the Company.
     
Any  and  all of the foregoing contracts that are listed or should be listed  in
Schedule  50)  shall  be  known,  individually, as  a  "Material  Contract"  and
collectively,  as  the "Material Contracts." Each Material  Contract  is  legal,
valid and binding and in full force and effect, and, to the knowledge of Sellers
or  the  Company,  there  exists  no default or breach  or  event  or  condition
(including  the  consummation  of the transactions contemplated  hereby)  which,
whether with notice or passage of time or otherwise, would constitute a material
breach  or  default  or permit termination, modification or accelerated  payment
thereunder, except as set forth in Schedule 5(j).  The Company (and in the  case
of  (C), such Seller or its Affiliate, as the case may be) has not violated  any
of  the  terms  or conditions of any Material Contract and, to the knowledge  of
such Seller or the Company, all of the covenants in any Material Contract to  be
performed by any other party thereto have been performed to date, except as  set
forth  in  Schedule 5(j).  There are no oral agreements between the Company  and
any  other person or entity, except as set forth and summarized in Schedule 50).
Sellers  have  delivered  to  Buyer true and complete  copies  of  all  Material
Contracts.
     
           (k)  Cases.  Schedule 5(k) sets forth a complete and correct list  of
the location and a complete and correct list of the age of any and all book fair
cases  at the Closing Date, together with a list of all leases pursuant to which
any  cases  have been leased for use in the U.K. Book Fair Business.  The  cases
listed in Schedule 5(k) are the only cases used in connection with the U.K. Book
Fair  Business.  Immediately after the Closing, Buyer will own all right,  title
and interest in and to each case fisted in Schedule 5(k), and any and all leases
for any such cases shall have been terminated effective as of the Closing Date.
     
          (l)  Inventory.  Sellers have delivered a list, by title, complete and
correct  as  of December 31, 1995, of any and all inventories of the  U.K.  Book
Fair Business (collectively, the "Inventories"), together with the location  and
the  quantity  at each such location of all such Inventories.  At  the  Closing,
Sellers  shall deliver to Buyer a complete and correct list updated to list  all
Inventories as of the Closing Date.  Except to the extent that any items may  be
subject  to standard retention of title arrangements negotiated in the  ordinary
course  of business, all of the inventories consist of items which are  of  good
title.  All inventories are recorded on the books at the lower of cost or market
value determined in accordance with GAAP.
     
           (m)  Real Property.  The Company does not own, lease, occupy, license
or  use  any  real property (other than leasehold interests in the  Christchurch
Property)  in  the United Kingdom or Ireland.  sellers have delivered  to  Buyer
true  and  complete  copies  of  the  Christchurch  Leases,  and  there  is   no
documentation  supplemental  to any such Leases other  than  those  provided  to
Buyer's  U.K.  solicitors.  Each of the Christchurch  Leases  is  legal,  valid,
binding, enforceable, and in full force and effect, and neither the Company nor,
to  the  knowledge of Sellers or the Company, any other party is  in  breach  or
default,  and there exists no event or condition (including the consummation  of
the  transactions  contemplated hereby) which, with notice or passage  of  time,
would  constitute  a  breach or default or permit termination,  modification  or
acceleration  thereunder.  All leases which are required to  be  registered  are
registered at H.M. Land Registry, as set out in the registered title of unit  12
(title  no.  DT 157818).  Except as set forth in Schedule 5(m), the Company  has
not assigned, transferred, conveyed, deeded in trust or otherwise encumbered any
interest  in  the  Christchurch  Property or the  Company's  leasehold  interest
therein  other  than as revealed by Buyer's Land Charges Registry  search  dated
February  27, 1996 and, with respect to unit 12, the entries subsisting  on  the
registers of registered title number DT 157818 as of February 28, 1996,  nor  to
the knowledge of the Company or Sellers is the Christchurch Property subject  to
any  Encumbrance  including,  but not limited to,  an  overriding  interest  (as
defined  in sub-section 70(1) of the U.K. Land Registration Act 1925).  Each  of
the  Christchurch Leases grants, and after the Closing will grant,  the  Company
the  exclusive right to use and occupy the Christchurch Property, and  there  is
appurtenant  to the Christchurch Property each right and easement necessary  for
its  existing use (which use is permitted under the relevant Christchurch  Lease
and  any applicable planning legislation).  The rent payable in respect  of  the
Christchurch Property is not as the date hereof being reviewed.  The Company has
received  no notices, orders, proposals, applications, requests or schedules  of
dilapidation affecting or relating to the Christchurch Property which have  been
served  or made by any authority or other persons or by the Company and, to  the
knowledge of Sellers or the Company, there are no circumstances which are likely
to  result  in any of the foregoing being served or made.  There is  no  dispute
between  the  Company and any of its landlords or the owner or occupier  of  any
adjoining premises to the Christchurch Property (or any part thereof) and  there
are,  to  the knowledge of Sellers or the Company, no circumstances which  might
give  rise  to  any  such disputes.  There is no outstanding monetary  claim  or
asserted liability, contingent or otherwise, affecting the Christchurch Property
or any other property, land or buildings previously owned, occupied or otherwise
used  by  the  Company or in respect of which the Company has had any  interest,
except as may relate to a malodorous condition at the Christchurch Property.
     
           (n)  Intellectual Property.  Schedule 5(n) sets forth a complete  and
correct  list  of any and all trademarks, service marks, design rights  (whether
registerable   or   otherwise),  trade  dress,  logos,  trade  names,   patents,
copyrights, software, trade secrets, know-how, data, inventions, technology  and
other intellectual property and proprietary rights, and any registrations of and
applications  for  any of the foregoing (the "Intellectual Property")  owned  or
used or held for use, necessary for the conduct of or otherwise material to  the
conduct  of  the U.K. Book Fair Business as currently conducted or conducted  in
the  past  twelve months (the "Company Intellectual Property"),  provided,  that
Schedule  5(n) need not list, although "Company Intellectual Property" shall  be
deemed to include, any copyrights (other than registered copyrights owned by the
Company),  trade secrets, trade dress, know-how, data, inventions or technology.
Except  as  set  forth  in Schedule 5(n) and as provided in  the  TOMINY  System
Agreement, the Company owns, and immediately after the Closing will own and have
the  full  and  exclusive right in the United Kingdom and Ireland  to  use,  all
right,  title  and  interest in, under and to all of  the  Company  Intellectual
Property,  free and clear of any Encumbrances.  Renewal fees payable in  respect
of any registered Company Intellectual Property owned by the Company, Sellers or
any  of  their  Affiliates  have been paid, and each other  action  required  to
maintain  and  protect  any such owned Company Intellectual  Property  has  been
taken.   The conduct of the U. K. Book Fair Business on or prior to the  Closing
Date  does  not,  and immediately after the Closing, will not  as  a  result  of
consummating  the  transactions  contemplated  hereby,  infringe  or   otherwise
conflict  with the rights of any person or entity in respect of any Intellectual
Property.   To  the  knowledge of Sellers or the Company, none  of  the  Company
Intellectual  Property owned by the Company, Sellers or any of their  Affiliates
is  being infringed, misappropriated or used without authority by any person  or
entity.
     
           (o)  Customers.  Sellers have delivered to Buyer a list, complete and
correct  as  of a day not more than one week prior to the Closing Date,  of  the
names,  phone  numbers, names of any contact persons and addresses  of  schools,
institutions,  organizations,  individuals and  other  customers  to  which  the
Company  (by itself or through any of its agents) has within the past two  years
sold  or  provided any goods or services in connection with the U.K.  Book  Fair
Business  (the  "Customer List"), and shall make available (through  the  TOMINY
System  or  otherwise) the total amounts invoiced to or remitted  by  each  such
customer during the last completed fiscal year.
     
The  Company  possesses all such Customer Lists in a form  and  medium  that  is
humanly  intelligible and usable without the aid of any software,  equipment  or
other  device (other than the TOMINY System or any other software, equipment  or
other  device  approved by Buyer prior to the delivery thereof).   Sellers  have
disclosed  to Buyer prior to the Closing Date any and all unresolved or  pending
claims, demands and complaints in respect of which the amounts claimed, demanded
or  subject  to  dispute exceed $2,000 individually (or the sterling  equivalent
thereof), that are received by any of Sellers or the Company in writing from any
customer on or prior to the Closing Date.
     
           (p)   Book  Fairs.  Sellers have delivered to Buyer  a  complete  and
correct  list  of all book fairs scheduled or proposed to be held within  thirty
(30) days after the Closing Date and otherwise made available through the TOMINY
System any and all book fairs scheduled or proposed to be held thereafter (other
than,  in  each case, any scheduled book fairs canceled within the one (1)  week
prior  to the Closing Date), together with the name, phone number, names of  any
contact  persons and address of each customer, the type of each such  book  fair
(i.e.,  box  fair  or  case fair), summary description of the  terms  (including
financial) thereof and the Distributor, if any, responsible therefor.
     
           (q)   Distributors, Agents.  Sellers have delivered to Buyer a  list,
complete  and correct as of Closing Date, of any and all distributors  or  other
sales  agents responsible for the account of any customer of the U.K. Book  Fair
Business  as currently conducted or as conducted during the past two years  (the
"Distributors"), indicating with respect to each such Distributor  the  type  of
account or geographical territory serviced by such Distributor and the aggregate
value  of  goods  and  services sold by the Company to the customers  for  whose
accounts  such Distributor was responsible.  Sellers have delivered to  Buyer  a
true and complete copy of the model agreement that is the basis of the Company's
agreements with its Distributors (the "Model Distributor Agreement") and at  the
Closing  shall  deliver  to  Buyer  true and complete  copies  of  any  and  all
agreements  with  any Distributors.  None of the Company's agreements  with  its
Distributors  contain  any  terms or conditions that  are  different  than,  and
materially unfavorable to the Company when compared to, the terms and conditions
of the Model Distributor Agreement except as set forth on Schedule 5(Q).
     
           (r)  Bank Accounts-, Powers of Attorney.  Schedule 5(r) sets forth  a
complete  and correct list of (i) each bank in which the Company has an  account
or  safe deposit or lock box, the account or box number, as the case may be, and
the  name  of every person authorized to draw thereon or having access  thereto,
and  (ii)  the names of all persons or entities holding powers of attorney  from
the Company and a summary statement of the terms thereof.
     
          (s)  operation of Business.  Except as set forth on Schedule 5(s): (i)
no  part  of  the  U.K. Book Fair Business is conducted by  any  Seller  or  any
Affiliate  of any Seller or any other person or entity (other than  the  Company
and Distributors); and (ii) none of Sellers and their Affiliates (other than the
Company)  owns or possesses the right to use (whether or not for the benefit  of
the Company) any assets or properties relating to the U.K. Book Fair Business.
     
           (t)   Scope of Business.  Except as set forth on Schedule  5(t),  the
Company  does  not currently conduct, and has not within the past twelve  months
conducted, any business other than the Book Fair Business.
     
           (u)  Insurance.  Schedule 5(u) sets forth a complete and correct list
of  insurance  policies carried by, or covering, the Company or  its  assets  or
businesses,  together  with a description with respect to  each  policy  of  the
amount  and  types of coverage, limits and deductibles, inception and expiration
dates  and insurance carrier.  Sellers have delivered to Buyer true and complete
copies of all such policies together with all riders and amendments thereto.  To
the knowledge of Sellers or the Company, all such policies are in full force and
effect.  The Company is not aware of any act or omission which might make any of
the  policies void or voidable.  All premiums due on each such policy have  been
paid.   To  the knowledge of such Seller or the Company, no claim is outstanding
under  any of the policies and no matter exists which might give rise to a claim
under any of the policies, except as set forth in Schedule 5(u).
     
           (v)   No  Litigation.  Except as set forth in Schedule 5(v),  neither
Seller nor the Company have received notice of any pending claim, action,  suit,
proceeding  at  law  or  in  equity,  arbitration  or  administrative  or  other
proceeding by or before (or, to the knowledge of such Seller or the Company, any
investigation  by) any governmental or other instrumentality or agency,  nor  is
any  such claim, action, suit or proceeding, to the knowledge of such Seller  or
the  Company, threatened, against or affecting the Company or its properties  or
assets  or  a  person or entity for whose acts or defaults the  Company  may  be
vicariously  liable or the U.K. Book Fair Business, or, to the extent  involving
the  Company  or  any  of  Sellers or their Affiliates, seeking  to  prevent  or
challenging  the  transactions contemplated by this Agreement, and  such  Seller
knows  of  no  valid  basis  for  any such claim, action,  suit,  proceeding  or
investigation.
     
           (w)   Guarantees.  Except as set forth in Schedule 5(w): (i) none  of
the  obligations  or  liabilities of the U.K. Book Fair Business  or  of  either
Seller  or  the  Company  or  any  of their respective  Affiliates  incurred  in
connection  with the U.K. Book Fair Business is guaranteed by, or subject  to  a
similar  contingent obligation of, any other person or entity; (ii) the  Company
has  not  guaranteed, nor become subject to a similar contingent  obligation  in
respect  of,  the obligations or liabilities of any other person or entity;  and
(iv)  there  are  no  outstanding letters of credit,  surety  bonds  or  similar
instruments for the benefit of the U.K. Book Fair Business.
     
           (x)  Affiliate Transactions.  Schedule 5(x) sets forth a complete and
correct list of all agreements, contracts, transfers of assets or liabilities or
other  transactions or commitments therefor, whether or not entered into in  the
ordinary  course of business, to or by which the Company, on the one  hand,  and
either Seller or any of such Seller Affiliates (other than the Company), on  the
other hand, are a party or otherwise bound or affected.
     
          (y)  Taxes.
     
                (i)   The  Company has paid all Tax for which it is  liable  and
which is due and payable, and is not liable to pay a penalty, surcharge, fine or
interest  in  connection with any Tax.  The Company has within  applicable  time
limits made all returns, provided all information and maintained all records  in
relation  to Tax as it is so required to make, provide or maintain.   No  return
(and  nothing  in  a return) is disputed or is yet to be determined  by,  or  is
subject  to  agreement with, a Tax Authority.  The Company is not, and  none  of
Sellers  and  the directors, officers, and agents of the Company  knows  of  any
valid  basis upon which the Company would be, involved in a dispute in  relation
to Tax with respect to events occurring on or prior to the Closing.
     
                (ii)  The Company has properly operated the Pay-As-You-Earn  and
national  insurance systems and has complied with each reporting  obligation  in
connection  with benefits provided for the Company's directors,  other  officers
and employees.
     
                (iii)      All documents by virtue of which the Company has  any
right  which  are  required  to  be  stamped  have  been  duly  stamped,  or  if
appropriate,  adjudicated  not  liable to  stamp  duty  on  the  basis  of  full
disclosure of all material facts, and all duty, interest and penalties on  those
documents  have  been paid.  The Company has no unsatisfied liability  to  stamp
duty reserve tax or interest or penalties on stamp duty reserve tax.
     
                (iv)  On disposal of an asset of the Company for a consideration
equal  to the value attributed to the asset in the Audited Financial Statements,
no  liability to Tax (including without limitation corporation tax on chargeable
gains  or balancing charges) will arise (disregarding a statutory right to claim
an allowance or Relief).
     
                (v)   The Company is registered for the purposes of the VAT  Act
1994,  has made, given, obtained and kept up-to-date, full and accurate records,
invoices and documents appropriate or required for the purposes of the  VAT  Act
1994, is not in arrears with payment or returns due under the VAT Act 1994,  and
has  not  been required by a Tax Authority to give security under  the  VAT  Act
1994.
     
                (vi) The Audited Financial Statements reserve or provide in full
for  all  Tax liable to be assessed on the Company, or for which it  is  or  may
become  accountable,  for  any  period ending on or  before  December  31,  1995
(whether or not the Company has or may have a right of reimbursement against any
other  person)  and/or by reference to any income, profits or gains  accrued  or
deemed  to  have  accrued prior to such date, and the latest  Audited  Financial
Statements  also  make  proper provision in accordance with  generally  accepted
accounting  principles  applicable in the U.K. for all  contingent  or  deferred
liabilities to Tax for any such period.  All Reliefs which have been shown as an
asset  in  the Audited 1995 Financial Statements or which have been  taken  into
account  in  computing  any provision for Tax in those  Audited  1995  Financial
Statements (including deferred tax) or which have resulted in no such  provision
(or deferred tax provision) being shown are available to the Company and are not
liable (now or in the future) to loss, modification, reduction or cancellation.
     
                (vii)     All claims and disclaimers assumed for the purposes of
the Audited Financial Statements have been duly submitted within applicable time
limits.
     
                (viii)     No  event, transaction, act or omission has  occurred
which  is  likely  to result in the Company becoming liable  for  Tax  which  is
primarily or directly chargeable against or attributable to a person or  entity,
other  than the Company or which is charged by reference to the income,  profits
or  gains  of  another  person, including, but not limited to,  any  liabilities
arising  as a consequence of the Company having been a member of any  group  for
Tax  purposes at any time up until and including the Closing and any liabilities
under section 767A Taxes Act.
     
                (ix)  The  Company  has  no  liability,  actual,  contingent  or
prospective, to indemnity or reimburse any other Person for or in respect of any
liability to Tax.
     
                (x)   There  are no security interests or liens on  any  of  the
assets  of  either  Seller  and/or any of its  U.S.  Affiliates  that  arise  in
connection with any failure to pay any Tax.
     
                (xi) The activities of the Company as carried out at the Closing
Date  in  any  jurisdiction other than the United Kingdom have not  and  do  not
expose the Company to any liability to Tax in such jurisdiction nor have they or
do  they  involve any liability to register for the purposes of any tax in  such
jurisdiction.
     
          (z)  Employees.
     
                (i)  Schedule 5(z) sets forth a complete and correct list of all
employees  of the Company together with details of all remuneration payable  and
other  benefits  (including profit sharing, incentive  and  bonus  arrangements)
provided or which the Company is bound to provide (whether now or in the future)
to each employee.
     
               (ii) There are no employment agreements or contracts for services
between the Company and any of its employees, consultants or agents which is not
terminable  by  the  Company without compensation (other than  any  compensation
payable by statute) on one month's notice given at any time.
     
                (iii)      There is no outstanding claim against the Company  by
any person who is now or has been an employee of the Company and no compensation
or awards or damages are due by the Company to any employee or former employee.
     
                 (iv)  The  Company  has  not  recognized  any  trade  union  or
association of trade unions or any other organization of employees in respect of
its employees at any time.
     
          (v)  The Company is under no legal or moral liability or obligation to
pay pensions, gratuities, superannuation allowances or the like, or otherwise to
provide  "relevant benefits" within the meaning of section 612(1) of  the  Taxes
Act  to any of its past or present officers or employers and/or dependents  and,
save for the pension arrangements set forth in Schedule 5(z) (the "Scheme"), the
Company is not party to any scheme or arrangement having as its purpose  or  one
of  its  purposes  the  making  of payments or  the  provision  of  benefits  as
aforesaid.   All contributions due by the Company in connection with the  Scheme
have  been  duly paid.  Full particulars of the Scheme are set out  in  Schedule
5(z).
     
           (aa)  Insolvency.  During the two (2) years prior to the date hereof:
(i)  No order in the U.K. has been made, petition presented or resolution passed
for  the  winding  up  of  the  Company, for the appointment  of  a  provisional
liquidator  of  the Company, or for an administration order in  respect  of  the
Company,  and  none of the Company, Sellers and their respective Affiliates  has
contemplated to seek any such order, present any such petition or pass any  such
resolution  for any of the same.  No receiver or receiver and manager  has  been
appointed in the U.K. of the whole or part of the Company's business or  assets,
and   none  of  the  Company,  Sellers  and  their  respective  Affiliates   has
contemplated  to appoint the same.  No voluntary arrangement has been  proposed,
or  contemplated  to  be  proposed  by the Company,  any  of  Sellers  or  their
respective  Affiliates,  under Section 1 of the  U.K.  Insolvency  Act  1986  in
respect  of  the  Company.  No compromise or arrangement has been  contemplated,
proposed,  agreed to or sanctioned under Section 425 of the U.K. Insolvency  Act
1986   in   respect  of  the  Company.   With  financial  assistance  from   its
shareholders,  the Company is not insolvent or unable to pay its debts  (without
taking  into  account  any  intercompany  liability  reflected  in  the  Audited
Financial Statements or Schedule 5(bb)) within the meaning of Section 123 of the
U.K. Insolvency Act 1986.
     
                (ii)  No  filing  of a voluntary or involuntary  or  involuntary
petition  in  bankruptcy  has been made by either of Sellers  or  any  of  their
respective Affiliates, and none of Sellers and their Affiliates has contemplated
to  make  any such filing.  Neither Seller has admitted in writing its inability
to  pay its debts generally as they become due.  No receiver, trustee, assignee,
liquidator, sequestrator or similar official of either of the Sellers or of  all
or  any substantial portion of either Seller's assets or any of its property has
been  appointed in any proceeding brought against either of Sellers nor has  any
such  official  been applied for, and none of Sellers and their  Affiliates  has
contemplated  to appoint or apply for the same.  Neither Seller  has  made,  nor
does any Seller contemplate that it win make, any assignment for the benefit  of
any  of  its creditors, and neither Seller has entered into, nor has any  Seller
contemplated at any time entering into, any agreement of composition with any of
its  creditors.  Neither Seller is insolvent or unable to pay its debts as  they
become due.
     
          (ab) Absence of Changes.  Except as set forth in Schedule 5(bb), since
December 31, 1995, the Company has not:
     
                (i)   declared,  set aside, made or paid any dividend  or  other
distribution in respect of its capital stock or otherwise purchased or redeemed,
directly or indirectly, any shares of its capital stock;
     
               (ii) issued or sold any shares of any class of its capital stock,
or  any  securities  convertible into or exchangeable for any  such  shares,  or
issued,  sold,  granted  or entered into any subscriptions,  options,  warrants,
conversion   or   other   rights,  agreements,  commitments,   arrangements   or
understandings of any kind, contingently or otherwise, to purchase or  otherwise
acquire  any such shares or any securities convertible into or exchangeable  for
any such shares;
     
               (iii)     incurred any indebtedness for borrowed money, issued or
sold any debt securities or prepaid any debt (including, without limitation, any
borrowings from or prepayments to any Seller or any of such Seller's Affiliates)
(other than any of the foregoing incurred, issued, sold or prepaid in connection
with  the  credit facility with Lloyds Bank plc or any intercompany indebtedness
listed on Schedule 5(bb));
     
                (iv) (save for any contractual arrangements entered into in  the
ordinary course of business whereby any inventory is acquired on the basis  that
the  supplier  retains  title  until payment in  fun  has  been  made  for  such
inventory) mortgaged, pledged or otherwise subjected to any Encumbrance  any  of
its properties or assets, tangible or intangible;
     
                (v)  other than in the ordinary course of business in respect of
any  customer  for  any  amount  not more than $10,000  individually,  forgiven,
canceled,  compromised, waived or released any debts, claims or rights,  against
any  person or entity (including, but not limited to, any Seller or any of  such
Seller's Affiliates);
     
               (vi) modified any existing contract or other agreement or entered
into  (x)  any agreement, commitment or other transaction, other than agreements
entered into in the ordinary course of business and involving an expenditure  of
less  than  $10,000, individually or in the aggregate, or (y) any  agreement  or
commitment  that,  pursuant to its terms, is not cancelable without  penalty  on
less than thirty (30) days' notice;
     
                (vii)      paid  any  bonus to any officer, director,  employee,
sales  representative, agent or consultant (other than any 1995 year-end bonuses
paid  to  any  Distributors and any customary and normal  bonuses  paid  to  any
employees,  including any telemarketers), or granted to any  officer,  director,
employee,  sales  representative,  agent or consultant  any  other  increase  in
compensation  in  any form, or entered into, adopted or amended any  employment,
consulting, retention, change-in-control, collective bargaining, bonus or  other
incentive compensation, profit-sharing, health or other welfare, stock option or
other equity, pension, retirement, vacation, severance, deferred compensation or
other  employment, compensation or benefit plan, policy, agreement, trust,  fund
or  arrangement  for  the  benefit  of any officer,  director,  employee,  sales
representative, agent, consultant or Affiliate (whether or not legally binding);
     
                (viii)     changed  in  any  respect its  accounting  practices,
policies or principles;
     
                (ix)  other  than  purchase orders in  the  ordinary  course  of
business,  incurred,  assumed,  guaranteed  or  otherwise  become  directly   or
indirectly  liable  with  respect to any liability or obligation  in  excess  of
$10,000,  individually or in the aggregate, at any one time outstanding (whether
absolute, accrued, contingent or otherwise and whether direct or indirect, or as
guarantor or otherwise with respect to any liability or obligation of any  other
person or entity);
     
                (x)   transferred  or granted any rights or licenses  under,  or
entered  into any settlement regarding the infringement of, Company Intellectual
Property or entered into any licensing or similar agreements or arrangements;
     
                (xi)  sold  any  assets  with  a value  in  excess  of  $10,000,
individually or in the aggregate, other than inventory in the ordinary course of
business;
     
                (xii)      made  any purchase commitments with  respect  to  any
inventories or supplies in excess of the normal, ordinary and usual requirements
of  its  business or at a price or upon terms and conditions more  onerous  than
those usual and customary in the industry, except to the extent that the Company
shall  have  replenished the inventories and supplies in a normal and  customary
manner consistent with its prior practice;
     
                (xiii)     made  any material changes in policies  or  practices
relating  to  selling practices, returns, discounts or other terms  of  sale  or
accounting therefor or in policies of employment; or
     
                (xiv)      incurred any liability to Tax otherwise than  in  the
ordinary course of conducting the U.K. Book Fair Business (which shall not,  for
the avoidance of doubt, include any disposal of capital assets);
     
               (xv) entered into any transaction where the consideration for Tax
purposes  is  or  could be treated as different from the consideration  actually
paid or received;
     
                (xvi)      to the knowledge of Sellers or the Company,  made  or
undertaken to make any payments which will not be fully deductible in  computing
its liability to Tax;
     
                (xvii)    acquired any asset which would, if disposed of  for  a
consideration equal to the consideration actually paid, give rise to a liability
for Tax;
     
               (xviii)   engaged in any transaction which has or could give rise
to  any liability under Part VIII Taxes Management Act 1970 (charges arising  on
non-residents); or
     
                (xix)      paid  or  made  any dividend  or  other  distribution
(including a deemed distribution) for Tax purposes.
     
           (ac)  Brokers,  Finders  etc.   All  negotiations  relating  to  this
Agreement and the transactions contemplated hereby and thereby have been carried
on  without the participation of any person or entity acting on behalf of either
Seller  in  such  a manner as to, and the transactions contemplated  hereby  and
thereby  will not otherwise, give rise to any valid claim against Buyer for  any
brokerage or finder's commission, fee or similar compensation.
     
     Section 6.     Representations and Warranties of Buyer.
     
           (a)   Organization;  Authorization.   Buyer  is  a  corporation  duly
organized,  validly existing and in good standing under the laws of England  and
Wales.   Buyer has full power and authority and legal right to execute,  deliver
and perform this Agreement and the Related Agreements to which Buyer is a party,
and  to  consummate  the  transactions contemplated  hereby  and  thereby.   All
corporate action to be taken by or on the part of Buyer to authorize and  permit
the execution and delivery by Buyer of this Agreement and the Related Agreements
to which Buyer is a party, the performance by Buyer of its obligations hereunder
and thereunder, and the consummation of the transactions contemplated hereby and
thereby,  have  been duly and properly taken.  This Agreement  and  the  Related
Agreements  to  which the Buyer is a party are valid and binding obligations  of
Buyer and enforceable in accordance with their respective terms.
     
           (b)  No Conflicts, etc.  The execution and delivery of this Agreement
and  the  con and the Related Agreements by Buyer, summation of the transactions
contemplated hereby and thereby, will not (i) conflict with, result in a  breach
or  violation of, or constitute a default (with or without notice or the passage
of  time) under, (x) any Law applicable to Buyer or to any of Buyer's assets and
properties,  (y) any provision of the Memorandum and Articles of Association  of
Buyer  or  (z) any mortgage, indenture, loan or credit agreement, guarantee,  or
any  agreement or instrument to which Buyer is a party or by which  any  of  its
assets  and properties may be bound or affected, or (ii) result in the  creation
of,  or give any person or entity the right to create, any Encumbrance upon  the
properties and assets of Buyer.
     
           (c)   Brokers,  Finders,  etc.   All negotiations  relating  to  this
Agreement,  and  the  transactions contemplated hereby,  have  been  carried  on
without  the participation of any person or entity acting on behalf of Buyer  in
such  a manner as to, and the transactions contemplated hereby and thereby  will
not  otherwise,  give  rise to any valid claim against  either  Seller  for  any
brokerage or finder's commission, fee or similar compensation.
     
          (d)  Acquisition for Investment.  Buyer is acquiring the Shares solely
for  investment,  with no present intention to resell or offer  for  resale  the
Shares,  or  engage  in  any distribution of the Shares within  the  meaning  of
Section 2(11) of the Securities Act of 1933, as amended (the "Act").  The  Buyer
acknowledges that the Shares have not been registered pursuant to the  Act,  and
may  not  be  transferred in the absence of such registration  or  an  exemption
therefrom under the Act.
     
     Section 7.     Covenants.
     
           (a)   Filings  and  Authorizations.  Each party shall  use  its  best
efforts,  and  shall  cooperate with the other party, to  secure  all  necessary
consents,  approvals, authorizations, exemptions and waivers from third  parties
as shall be required in order to effect the transactions contemplated hereby.
     
           (b)   Trademarks.  Following the Closing Date, neither Buyer nor  the
Company  shall  use  the SCHOOL BOOK FAIRS design mark and logo  in  the  United
States,  except that Buyer, the Company and their respective Affiliates may  use
the  SCHOOL  BOOK  FAIRS  design mark and logo in  connection  with  making  any
truthful statement for disclosure or other non-promotional purposes.
     
           (c)   TOMINY System Arrangement.  Seller shall license the  right  to
continue  to use the TOMINY software systems (the "TOMINY System") in connection
with  the  conduct  of the U.K. Book Fair Business pursuant to  a  software  and
support  agreement  in substantially the form of Exhibit 1 hereto  (the  "TOMINY
System Agreement").
     
     Section 8.     Taxes.
     
           (a)   Subject  only  to  Section 8(i),  Sellers  shall,  jointly  and
severally,  be liable for, and shall pay on the Due Date (as defined below)  and
reimburse, indemnity, defend and hold harmless Buyer and its Affiliates from and
against,  any liability for any and all Taxes that are imposed at any  time  (i)
relating  to or resulting from the transaction pursuant to which the Shares  are
sold  (other than any stamp duty payable thereon) and (ii) on Buyer  or  any  of
Buyer's  Affiliates  (including, but not limited  to,  after  the  Closing,  the
Company), or any of their respective successors or assigns to whom any  of  them
may  have  an obligation to reimburse any impact of such Taxes, relating  to  or
resulting from any business operations, transactions or other activities  either
(x) by Sellers or any of their respective Affiliates (other than the Company) at
any  time  or  (y)  by  the Company on or prior to the Closing  Date,  expressly
excluding  any and all Taxes that are both (A) imposed on the Company  (but  not
yet  due  on  or  prior to the Closing Date) relating to or resulting  from  the
conduct of the U.K. Book Fair Business in the ordinary course and (B) accrued or
provided  in the Financial Statements.  Notice to Buyer or any of its Affiliates
of  any  potential  claims for Taxes shall not relieve any  of  Sellers  of  any
liability hereunder.  Each Seller shall prepare and file all appropriate  sales,
transfer,  excise,  use,  documentary stamps and other  tax  returns  and  other
documents   due  in  any  jurisdiction  in  connection  with  the   transactions
contemplated by this Agreement.
     
          (b)  Any payment for which the sellers are liable under this Section 8
or  in respect of any of the Warranties relating to Tax shall be made in cleared
funds on the day or date specified in Section 8(c) below (the "Due Date").
     
           (c)   The  day  and dates referred to in Section 8(b)  above  are  as
follows:
     
                (i)   if the liability for Tax giving rise to a claim under this
     Section  8 or the Warranties relating to Tax involves an actual payment  of
     Tax  by  the  Company, 5 business days before the date  on  which  the  Tax
     becomes due and payable;
     
                (ii) if the liability for Tax giving rise to such claim involves
     the denial or loss or setting off in whole or in part of right to repayment
     of Tax, the date on which such Tax would otherwise have been repaid;
     
                (iii)      if  the liability for Tax giving rise to  such  claim
     involves the utilization or set off in whole or in part of any other Relief
     against  what  would otherwise have been a payment of  Tax  by  he  Company
     falling with Section 8 or the Warranties relating to Tax, the date on which
     the Tax saved thereby would otherwise have become due and payable;
     
               (iv) if the liability for Tax giving rise to the claim under this
     Section  8  or  under  the Warranties relating to Tax  involves  the  loss,
     modification, reduction or cancellation of some Relief (otherwise  than  in
     the  circumstances specified in Section 8(c)(iii) above), the  Buyer  shall
     give Sellers written notice of any amount payable and Sellers shall pay the
     amount specified in the notice to the Buyer on or before the fifth business
     day following the date of the notice;
     
                (v)   if  the  claim relates to an obligation  to  indemnity  or
     reimburse in respect of Tax, the date which falls five business days  prior
     to  the date on which the Company is required to make payment in respect of
     the relevant obligation; and
     
                (vi)  in  the  case  of  any sums payable  pursuant  to  Section
     8(d)(i)(D)  (costs),  the  date  which  fails  5  business  days  following
     production  by the Buyer to the Sellers of evidence that it or the  Company
     has been invoiced for, or has paid, the relevant sums.
     
                If any sum due under Section 8 or the Warranties relating to Tax
     is  not  paid by the Due Date the same shall carry interest (from  the  Due
     Date  until the date of payment) at the rate of 2 per cent above  the  base
     rate for the time being of Lloyds Bank plc.
     
          (d)  (i)  In the event of any breach of any Warranties relating to Tax
or  this  Section 8, Sellers shall, jointly and severally, pay and reimburse  to
Buyer on the Due Date an amount equal to:
     
                     (A)   in  the  case  of a breach which concerns  an  actual
     payment of Tax, the amount of the Tax which is so payable; and
     
                     (B)  in the case of a breach which covers Section 5(y)(ix),
     the  amount  of the relevant obligation to reimburse or indemnity,  as  the
     case may be; and
     
                     (C)   in  the  case  of a breach which concerns  the  loss,
     modification,  reduction,  cancellation, utilization  or  set  off  of  any
     Relief,  an  amount equal to the Tax which would have been payable  by  the
     Company  or  the  Buyer  (or  any of its Affiliates)  but  for  such  loss,
     modification, reduction, cancellation, utilization or set off (assuming  in
     the  case of any loss, modification, reduction or cancellation of a  Relief
     that  the Company, or Buyer or relevant group member had sufficient taxable
     profits  to  utilize such Relief in full at the time of the written  demand
     and  that  the Company, Buyer or relevant group member was liable  to  U.K.
     corporation tax on its profits at the rate of 33 %) or, where  a  right  to
     repayment  of Tax is concerned, an amount equal to the amount  which  would
     have been repaid; and
     
                     (D)   the  amount of any liability of Buyer or any  of  its
     Affiliates (including the Company) for reasonable costs incurred  by  Buyer
     or  any  of its Affiliates (including the Company) in connection  with  any
     claim  in respect of which either Seller is required to make payment  under
     this Section 8.
     
                (ii)  Without prejudice to either Seller's obligation to pay  on
     the  Due Date, each Seller shall be entitled, at such Sellers' expense,  to
     require any amount paid by it under Section 8(d)(i) to be certified by  the
     auditors  of the Company.  If the amount paid by Sellers shall  exceed  the
     amount  certified by such auditors, Buyer shall promptly refund the  excess
     to  Sellers, provided, that, if the amount so certified shall prove to have
     been  insufficient  having  regard to the provisions  of  Section  8(d)(i),
     Sellers  shall, jointly and severally, pay to Buyer on written demand  (or,
     if later, on the Due Date) an amount equal to the shortfall.
     
                All  sums payable by sellers under this Section 8 shall be  paid
     gross,  free  of  any  rights of counterclaim or set-off  and  without  any
     deduction  or  withholding  of  any  nature  other  than  a  deduction   or
     withholding required by law.
     
               (iv) If Sellers make any deduction or withholding (including Tax)
     required by law from any payment under this Agreement then the sum due from
     Sellers  in  respect  of  the  payment shall be  increased  to  the  extent
     necessary  to ensure that after the making of any deduction or  withholding
     Buyer  receives  a  sum  equal to the sum it would  have  received  had  no
     deduction or withholding been required to be made.
     
                (v)  If any payment under this Agreement is or win be subject to
     Tax, Sellers' payment shall include such additional amounts required to  be
     paid  (after  taking  into account any Tax payable in respect  thereof)  in
     order to insure that Buyer receives and retains a net sum equal to the  sum
     it would have received had the payment not been subject to Tax.
     
                (vi)  sellers  will  afford to Buyer and the  Company  all  such
     assistance as may reasonably be requested by Buyer and the Company in order
     to  complete and submit all necessary tax returns and computations (and any
     related  claims  and other documentation) of the Company within  applicable
     time  limits.   Sellers shall also afford to Buyer such access  as  may  be
     reasonably requested by Buyer to records relating to the Company which  are
     at  any  time  in  their  possession or the  possession  of  any  of  their
     Affiliates and which are relevant to the tax position.  For these purposes,
     "records"    includes    (without   limitation)   returns,    computations,
     correspondence  with  Tax Authorities and all related  working  papers  and
     documentation.
     
           (e)   The  indemnification and reimbursement obligations provided  in
this Section 8 shall survive the Closing Date and expire upon the expiration  of
all limitation periods applicable to all Taxes described therein.
     
           (f)   Subject  to  Section 8(g), Buyer shall have  no  claim  against
Sellers in respect of any liability for any Tax if and to the extent that:
     
                (i)   the Company has available to it losses incurred in a trade
     carried  on  by the Company prior to Closing (not being losses  which  have
     been taken into account in computing and so reducing any provision for  Tax
     or  deferred Tax or resulting in no such provision being shown)  and  those
     losses  arose  in  consequence of events or by reference to  an  accounting
     period of the Company ended on or before December 31, 1995; and
     
               (ii) following the making of any relevant claim required from the
     Company  it  shall  have been finally determined by  the  auditors  of  the
     Company  that for the purposes of the United Kingdom tax that those  losses
     are  available for set off against the trading income or other  profits  of
     the Company giving rise to the relevant liability to Tax.
     
           (g)   If  (i)  it shall have been determined by the auditors  of  the
Company in accordance with Section 8(f)(ii) that losses to which Section 8(f)(i)
applies are available to be set off against income or profits of the Company  in
the  circumstances specified in Section 8(f)(ii) (with the result that the Buyer
shall,  to the extent of such losses, have then had no claim against the Sellers
in  respect  to  the relevant liability to Tax); and (ii) it shall  subsequently
become  apparent (from correspondence or otherwise) that the set off in question
is  or  may be disputed by the U.K. Inland Revenue in whole or in part, or  that
the losses or their set off are or is not or may not be available in whole or in
part  for some other reason, then the Sellers shall pay to the Buyer on  written
demand  therefor an amount equal to the liability to Tax in question  calculated
in  accordance  with  Section 8(d) which would have been  payable  but  for  the
operation of Section 8(f) following the auditors' initial determination.
     
          (h)  If (i) Sellers shall have made payment to the Buyer in respect of
a  claim  under any Warranties relating to Tax or other obligation  relating  to
Tax;  and (ii) following such payment it shall be finally determined that losses
with  respect to which Section 8(f) apply are available for set off against  all
or  part  of  the  income  or  profits giving rise to  the  relevant  claim  (so
discharging the relevant liability to the Tax), Buyer shag within five  business
days  of  written demand therefor refund to sellers the payment in question  (or
the relevant proportion thereof in the case of partial set off of the income  or
profits in question).
     
          (i)  Notwithstanding anything to the contrary provided herein, Sellers
shag  not  be  liable  to Buyer or the Company in respect of any  representation
relating to Tax:
     
                (i)   to the extent that provision or reserve in respect thereof
     has  been  made  in  the 1995 Financial Statements or to  the  extent  that
     payment or discharge of such claim has been taken into account therein;
     
               (ii) for which the Company is or may become liable as a result of
     transactions in the ordinary course of its business after 31 December, 1995
     or  in  respect  of value added tax relating to supplies made  and  imports
     received  the liability for which has been incurred in the ordinary  course
     of  the Company's business since the 31 December 1995.  For the purposes of
     this Section 8(i)(ii), none of the following shall (without limitation)  be
     regarded as the ordinary course of business of the Company:
     
                    (a)  a disposal of a capital asset;
     
                     (b)   any of the matters specified in Warranties 5(ab)(xv),
     (xviii) and (xix); and
     
                     (c)   any  other transaction which gives rise to deemed  as
     opposed to actual profits or receipts of the Company.
     
     
               (iii) to the extent that such claim would not have arisen but for
     a  cessation of trading or a significant change in the nature or conduct of
     a  trade by the Company where such cessation or change occurs wholly or  is
     deemed  to  have occurred wholly after Closing and is not deemed  to  arise
     from  or  be in any way connected with the sale of the Shares or  with  any
     other transactions contemplated hereunder;
     
                (iv)  which  would not have arisen but for any claim,  election,
     surrender  or  disclaimer made or omitted to be made or notice  or  consent
     given or omitted to be given or any other thing done or omitted to be  done
     by  the Company or Buyer under the provisions of U.K. Tax legislation after
     the  date  of  this  Agreement,  not being a  claim,  election,  surrender,
     disclaimer, notice or consent which was assumed for the purposes of any  of
     the  Financial  Statements.  In any event, this exclusion shall  not  apply
     unless Buyer or the Company knew or ought reasonably to have known that the
     claim,  election, surrender, disclaimer, notice or consent would be  likely
     to give rise to the relevant liability to Tax.
     
           (j)   The  following procedure shag, apply to any claims  made  under
Section  8  or  the  Warranties relating to Tax (any such claim  being  for  the
purpose of this Section 80) referred to as a "Claim"):
     
                (i)   The  Company and/or the Buyer shall notify the Sellers  in
     writing of any Claim which comes to its notice whereby it appears that  the
     Sellers  are  or  may  become liable to indemnity the  Company  under  this
     Agreement.   Where  a  time limit for appeal applies to  such  Claim,  such
     notification shall be given, if reasonably practicable, prior to the expiry
     of  such time limit, but where no such limit applies or the period to which
     such  limit relates has not commenced the notification shag be given within
     56  days of the date on which the relevant Claim came to the notice of  the
     Company or the Buyer but so that, for the avoidance of doubt, notice  under
     this Section 80)(i) shall not be a condition precedent to the liability  of
     Sellers in relation to the Claim.
     
                (ii)  The Company and Buyer shall ensure that a Claim  to  which
     this procedure -applies is, so far as is reasonably practicable, dealt with
     separately from claims to which it does not apply and not paid prematurely,
     and  for  this  purpose any payment made by the Company to avoid  incurring
     interest  or any penalty in respect of unpaid Taxation shall be deemed  not
     to be paid prematurely.
     
                (iii)      The Company and Buyer shall ensure at the request  in
     writing  of  Sellers that Sellers are placed in a position to  dispute  any
     Claim on behalf of the Company and shall render or cause to be rendered  to
     Sellers  at  the  expense  of Sellers all such assistance  as  Sellers  may
     reasonably require in disputing any Claim.
     
                (iv)  Subject to Section 8(j)(v), Sellers shall be  entitled  on
     behalf  of  the  Company to instruct such solicitors or other  professional
     advisers as Sellers may nominate to act on behalf of sellers or the Company
     to  the intent that the conduct and costs and expenses of the dispute shall
     be delegated entirely to and be borne solely by Sellers.
     
                (v)  In connection with the conduct of any dispute relating to a
     Claim:
     
                    (a)  Sellers  shall keep the Company fully informed  of  all
                         matters  pertaining thereto and Sellers shall  promptly
                         forward  or  procure  to be forwarded  to  the  finance
                         director  of  the Company copies of all  correspondence
                         and other written communications pertaining thereto;
                    
                    (b)  the  appointment  of  solicitors or other  professional
                         advisers  shall  be  subject to  the  approval  of  the
                         Company,  such approval not to be unreasonably withheld
                         or delayed;
                    
                    (c)  Sellers shall make no settlement or compromise  of  the
                         dispute  or  agree any matter in the  conduct  of  such
                         dispute which is likely to affect the amount thereof or
                         the  future liability of the Company to Tax without the
                         prior  approval of the Company such approval not to  be
                         unreasonably withheld or delayed; and
                    
                    (d)  the  Company shall not be obliged to pursue  an  appeal
                         beyond  the  General  or Special  Commissioners  unless
                         Sellers  shall have provided Buyer with written opinion
                         of  counsel  (the identity of whom and the instructions
                         to  whom  shall  have been approved by  Buyer)  to  the
                         effect   that  the  further  appeal  has  a  reasonable
                         prospect of success.
                    
                (vi) Sellers shall at the request of the Company provide to  the
     reasonable satisfaction of the Company security or indemnities or  both  in
     respect  of all the costs and expenses of disputing any claim for  taxation
     and the Tax in question if postponed.
     
           (k)   Without  prejudice to any obligation of  Sellers  hereunder  to
compensate Buyer for a liability of the Company to make an actual payment of Tax
where  such  liability arose prior to Closing, for the avoidance of  all  doubt,
nothing  in  this Agreement shall impose any obligation on Sellers to  reimburse
Buyer   or  the  Company  in  respect  of  the  loss,  modification,  reduction,
cancellation or other non-availability of any Relief which arose or was believed
to  have  arisen prior to Closing unless such Relief was taken into  account  in
computing and so reducing any provision for Tax or deferred tax in the Financial
Statements or resulted in no such provision being shown.
     
     Section  9.     Conditions to Closing of Buyer.  The obligations  of  Buyer
under this Agreement to consummate the transactions contemplated hereby shall be
subject  to  the satisfaction (or express waiver by Buyer) on or  prior  to  the
Closing Date of all of the following conditions (provided, that in the event  of
any  Closing, Sellers shag have no continuing liability or obligation under this
Section 9 as to satisfaction of any of the following conditions):
     
           (a)   The representations and warranties of each Seller contained  in
this  Agreement or any Related Agreement to which such Seller is a party  or  in
any  schedule,  exhibit,  agreement, certificate  or  other  document  delivered
pursuant  hereto or thereto shall be true and correct on and as of  the  Closing
Date with the same effect as though such representations and warranties had been
made  on  and  as  of the Closing Date, and each and all of the  agreements  and
covenants of each Seller to be performed on or before the Closing Date  pursuant
to the terms hereof shall have been duly performed; and in the event the Closing
Date  is  not  the  date  hereof, each Seller shall have delivered  to  Buyer  a
certificate  executed by an officer of such Seller, dated the Closing  Date,  to
such effect.
     
          (b)  Buyer shall have received the following:
     
                (i)   one  or more certificates representing all of the  Shares,
together with stock transfers in common form relating to all of the Shares;
     
                (ii)  all minute books, statutory registers, corporate seal  (if
any) and other corporate and shareholder records of the Company; and
     
                (iii)      original  and updated lists of Inventories  (both  as
provided in Section 5(1)), list of customers (as provided in Section 5(o)), list
of  Distributors (as provided in Section 5(p)) and list of scheduled book  fairs
(as provided in Section 5(q));
     
                (iv)  resignations, effective as of the Closing  Date,  of  each
director of the Company other than Philip Hodson and Fiona Waters;
     
               (v)  an opinion(s) addressed to Buyer from counsel(s) to Sellers,
in form and substance reasonably satisfactory to Buyer;
     
                (vi)  the TOMINY System Agreement, relating to use of the TOMINY
system in accordance with Section 7(c);
     
            (vii)      a  letter  from  S.  Robert  Davis  addressed  to  Buyer,
substantially in the form of Exhibit 2;
     
                (viii)     a "Release, Cancellation and Discharge" of Huntington
National   Bank   in  connection  with  the  transactions  contemplated   herein
substantially  in the form of Exhibit 3 hereto or otherwise and UCC-3  financing
statements evidencing the release and discharge of their security interests with
respect to the Shares;
     
                (ix)  a deed of release, substantially in the form of Exhibit  4
hereto relating to the pay-off of any indebtedness owing to Lloyds Bank plc;
     
                (x)   a  duly  executed release, substantially in  the  form  of
Exhibit 5 hereto, releasing the Company from any liability whatsoever (actual or
contingent) which may be owing to either of the Sellers by the Company;
     
                (xi)  evidence  satisfactory to Buyer that Clause  3(a)  of  the
Memorandum of Association of the Company shall have been altered in such  manner
as Buyer may require; and
     
                (xii)      such other documents relevant to the Closing  of  the
transactions contemplated hereby as Buyer acting reasonably, may request.
     
           (c)   No preliminary or permanent injunction or other order, judgment
or  decision  that  restrains or prohibits the consummation of the  transactions
contemplated by this Agreement or any Related Agreement shall have  been  issued
by any court or governmental body.
     
           (d)   No  action,  suit or proceeding shall have been  instituted  or
threatened  before any court or quasi-judicial or administrative agency  of  any
federal, state, local or foreign jurisdiction wherein an unfavorable injunction,
judgment, order, decree, ruling or charge would prevent consummation of  any  of
the transactions contemplated by this Agreement or any Related Agreement.
     
           (e)   No  event, occurrence, fact, condition, change, development  or
effect shall have occurred, exist or come to exist since December 31, 1995 that,
individually  or  in  the aggregate, has constituted or resulted  in,  or  could
reasonably be expected to constitute or result in, a Material Adverse Effect  on
the assets, operations or financial condition of the Company.
     
     Section 10.    Conditions to Closing of Seller.  The obligations of Sellers
under this Agreement to consummate the transactions contemplated hereby shall be
subject to the satisfaction (or express waiver by either Seller) on or prior  to
the Closing Date of all of the following conditions (provided, that in the event
of  any  Closing,  Buyer shall have no continuing liability or obligation  under
this Section 10 as to satisfaction of any of the following conditions):
     
           (a)   The representations and warranties of Buyer contained  in  this
Agreement or any Related Agreement to which Buyer is a party or in any schedule,
exhibit,  agreement, certificate or other document delivered pursuant hereto  or
thereto  shall be true and correct on and as of the Closing Date with  the  same
effect as though such representations and warranties had been made on and as  of
the  Closing Date, and each and all of the agreements and covenants of Buyer  to
be  performed  on or before the Closing Date pursuant to the terms hereof  shall
have  been  duly performed; and in the event the Closing Date is  not  the  date
hereof,  Buyer  shall  have delivered to Sellers a certificate  executed  by  an
officer of Buyer, dated the Closing Date, to such effect.
     
           (b)  Buyer shall procure concurrently with Closing the payment by  or
on  behalf  of  the  Company  of  the sum of $2,066,122  representing  all  sums
outstanding  as intercompany debt owed by the Company to Sellers (which  payment
shall  be deemed to be in full and final settlement of all indebtedness  of  the
Company to the Sellers and/or any of their Affiliates).
     
           (c)   No preliminary or permanent injunction or other order, judgment
or  decision  that  restrains or prohibits the consummation of the  transactions
contemplated by this Agreement or any Related Agreement shall have  been  issued
by any court or governmental body.
     
           (d)   No  action,  suit or proceeding shall have been  instituted  or
threatened  before any court or quasi-judicial or administrative agency  of  any
federal, state, local or foreign jurisdiction wherein an unfavorable injunction,
judgment, order, decree, ruling or charge would prevent consummation of  any  of
the transactions contemplated by this Agreement or any Related Agreement.
     
     Section 11.    Survival of Representations, Warranties and Covenants.
     
            (a)    Except   as   provided  in  Section  8(e),   the   respective
representations and warranties of Sellers and Buyer contained in this  Agreement
or  any  Related  Agreement  or in any schedule or exhibit  attached  hereto  or
thereto,  shall  survive the Closing Date, but shall expire on  March  5,  1998,
except  that  any  of  such representations and warranties  shall  survive  with
respect  to any asserted claim for breach of any such representation or warranty
for  which  a  notice  has  been delivered under  Section  140)  prior  to  such
expiration.
     
           (b)  The respective covenants and agreements of Sellers and Buyer  as
of  the Closing Date contained in this Agreement or any Related Agreement or  'm
any  schedule or exhibit attached hereto or thereto (including, but not  limited
to,  the indemnification obligations of Sellers set forth in Sections 8 and  12)
shall  survive  the  consummation  of  the  transactions  contemplated  by  this
Agreement,  and with respect to the indemnification obligations of  Sellers  set
forth  in  Sections  8 and shall not expire until such time as  is  provided  in
Section 8.
     
     Section  12.     Indemnification.  Sellers shall,  jointly  and  severally,
indemnity,  defend and hold harmless Buyer, its Affiliates and their  respective
officers,   directors,  stockholders,  agents,  insurers,  representatives   and
employees (the "Buyer Indemnities") from and against, and pay or reimburse Buyer
Indemnities for, any and all claims, actions, proceedings, demands, obligations,
fines,  deficiencies, costs, losses, damages or liabilities (including, but  not
limited  to, reasonable attorneys' fees incurred in the investigation or defense
of  any  of  the same or in asserting any of their respective rights  hereunder,
interest and any penalties) (collectively, "Losses" and individually, a "Loss"),
whether  or  not resulting from any third party claims, incurred or suffered  by
any of Buyer Indemnities with respect to or in connection with:
     
           (a)   the  breach of any representation or warranty made by,  or  any
breach  or  nonfulfillment of any covenant or obligation of, either  Seller  in,
pursuant to or under this Agreement or any Related Agreement or in the schedules
or  exhibits  attached hereto or thereto and any other agreements, documents  or
instruments delivered by Sellers at the Closing pursuant to this Agreement,  any
Related Agreement or to any of the foregoing; or
     
          (b)  any claim by Buyer for indemnification under Section 8.
     
provided,  that Sellers shall not be required to indemnity the Buyer Indemnities
with respect to any claim for indemnification pursuant to Section 12 unless  and
until  the aggregate amount of all claims against the Sellers under this Section
12  exceeds  $150,000 and then only for the amount by which such  claim  against
Sellers  under this Section 12 exceeds $150,000, provided, further, that  in  no
event  shall  Sellers'  liability  under  this  Section  12  exceed  $1,000,000.
Notwithstanding  the  foregoing, the thresholds and  limits  set  forth  in  the
foregoing  provisos shall not apply to any obligation with respect to any  claim
for  indemnification  resulting  from or arising  out  of  any  fraud  or  gross
negligence by or on the part of either Seller or any Affiliates of such  Seller.
With respect to any breach of any representation or warranty, the remedy set out
in  this Section 12 shall, except in the case of fraud or gross negligence by or
on  the part of either Seller or any Affiliates of such Seller, be the sole  and
exclusive remedy available to Buyer with respect to such breach.

     Section 13.    Indemnification Procedures.  In the case of any Loss,  other
than  as of result of any claim asserted by a third party or any claim to  which
Section 8(i) applies, as to which indemnity may be sought by a party entitled to
indemnification under this Agreement (the "Indemnified Party"), notice shall  be
given  by the Indemnified Party to the party required to provide indemnification
(the "Indemnifying Party").  In the case of any claim asserted and/or threatened
by  a  third party against the Indemnified Party (other than any claim to  which
Section  80)  applies), notice shall be given by the Indemnified  Party  to  the
Indemnifying Party promptly after such Indemnified Party has actual knowledge of
such  claim  or  threatened claim as to which indemnity may be sought,  and  the
Indemnified  Party shall permit the Indemnifying Party (at the expense  of  such
Indemnifying  Party)  to  assume the defense of  any  claim  or  any  litigation
relating thereto or resulting therefrom, provided that (i) the counsel  for  the
Indemnifying  Party  who shall conduct the defense of such claim  or  litigation
shall  be reasonably satisfactory to the Indemnified Party, (ii) the Indemnified
Party may participate in such defense at such Indemnified Party's expense,  (ii)
the  assumption of such defense by the Indemnifying Party shall not  in  and  of
itself  constitute  any admission as to liability hereunder to  the  Indemnified
Party  and (iv) the omission by any Indemnified Party to give notice as provided
herein shag not relieve the Indemnifying Party of its indemnification obligation
under  this  Agreement  except to the extent that such  omission  results  in  a
failure  of  actual notice to the Indemnifying Party and has a material  adverse
effect  on  the  Indemnifying Party's ability to defend against  such  claim  or
litigation.  Except with the prior written consent of the Indemnified Party,  no
Indemnifying  Party,  in  the  defense of any such claim  or  litigation,  shall
consent to entry of any judgment or enter into any settlement that provides  for
injunctive or other non-monetary relief affecting the Indemnified Party or  that
does not include as an unconditional term thereof the giving by each claimant or
plaintiff to such Indemnified Party of a release from all liability with respect
to  such claim or litigation.  In the event that the Indemnifying Party does not
accept  the  defense of any matter as above provided, (A) the Indemnified  Party
shall  have  the  full right to defend against any such claim or litigation  and
shall be entitled to settle or agree to pay in fun such claim or litigation; and
(B)  all  legal and other expenses reasonably incurred by the Indemnified  Party
shall be borne by the Indemnifying Party.
     
     Section 14.    Miscellaneous.
     
           (a)   Entire  Agreement.  This Agreement and the  Related  Agreements
(including the schedules and exhibits hereto and thereto) sets forth the  entire
understanding  of the parties hereto with respect to the subject matter  hereof.
Any  prior  agreements  or undertakings among the parties hereto  regarding  the
subject  matter hereof are merged into and superseded by this Agreement and  the
Related Agreements.
     
          (b)  Modification, Remedies.  No amendment, modification or alteration
of  the  terms or provisions of this Agreement shall be binding unless the  same
shall  be  in writing and duly executed by the parties hereto.  The  rights  and
remedies  provided herein are cumulative and are not exclusive of any rights  or
remedies that any party may otherwise have at law or in equity.
     
           (c)   Severability.  If any provision of this Agreement  is  invalid,
inoperative or unenforceable for any reason, such circumstances shall  not  have
the  effect  of rendering the provision in question inoperative or unenforceable
in  any  other  case  or circumstance, or of rendering any  other  provision  or
provisions   herein  invalid,  inoperative  or  unenforceable  to   any   extent
whatsoever, and all such other provisions shall remain in full force and  effect
so  long  as  the  economic or legal substance of the transactions  contemplated
hereby are not affected in any manner adverse to any party hereto.
     
           (d)  Assignment.  This Agreement shall inure to the benefit of and be
binding  upon  the parties hereto and their respective successors and  permitted
assigns.  Neither this Agreement nor any rights, duties or obligations shall  be
assigned  by  any party hereto without the prior written consent  of  the  other
party  hereto,  and any attempted assignment or transfer without  prior  written
consent  shall  be null and void; provided, however, that Buyer shall  have  the
right,  without  prior written consent of any Seller to assign  its  rights  and
delegate its duties under this Agreement to any Affiliate of Buyer.
     
           (e)   Further  Assurances.  Following the Closing, each party  hereto
shall,  from  time  to  time, execute and deliver such  additional  instruments,
documents,  conveyances or assurances and take such other actions  as  shall  be
necessary,  or otherwise reasonably requested by the other party or parties,  to
confirm and assure the rights and obligations provided for in this Agreement and
render effective the consummation of the transactions contemplated hereby.
     
           (f)   Counterparts.  This Agreement may be executed in  one  or  more
counterparts, each of which shall for all purposes be deemed to be  an  original
and an of which shall constitute the same instrument.
     
           (g)  Headings.  The headings of the Articles, Sections and paragraphs
of  this Agreement are inserted for convenience only and shall not be deemed  to
constitute part of this Agreement or to affect the construction hereof.
     
           (h)   No  Third  Party  Beneficiary Rights.  This  Agreement  is  not
intended  to and shall not be construed to give any person or entity other  than
the  parties signatory hereto any interest or rights (including, but not limited
to,  any  third party beneficiary rights) with respect to or in connection  with
any agreement or provision contained herein or contemplated hereby.
     
           (i)   Expenses.   Except  as otherwise provided  in  this  Agreement,
Sellers, on the one hand, and Buyer, on the other hand, shall pay all costs  and
expenses  incurred by it or on its behalf in connection with this Agreement  and
all  Related  Agreements  (including all costs,  expenses  of  legal  and  other
professional advisers) and the transactions contemplated hereby, and Buyer shall
not assume any liability of Sellers in connection therewith.
     
           (j)  Notices.  Any notice, request, instruction or other document  to
be  given  hereunder by any party hereto to the other party shall be in  writing
and shall be sufficiently given if delivered in person, sent by telecopier, sent
by  reputable  express  overnight  courier service  or  sent  by  registered  or
certified mail, postage prepaid, as
     follows:
     
          To Buyer: Scholastic Limited
               Westfield Road
               Southam
               Leamington Spa
               Warwickshire CV33 0JH
               England
               Attn.:  David Kewley
     
          With a copy to:     Scholastic, Inc.
               555 Broadway
               New York, New York  10012
               U.S.A.
               Attn.:  Legal Department
     
          To Sellers:    Pages, Inc./School Book Fairs, Inc.
               801 994th Avenue North
               Suite 100
               St. Petersburg, Florida  33702
               U.S.A.
               Attn.:  S. Robert Davis, Chairman
     
or  at such other address for a party as shall be specified by like notice.  All
such  notices  shall  be  deemed  given  when  received,  as  evidenced  by  the
acknowledgment  of receipt issued with respect thereto by the applicable  postal
authorities or the signed acknowledgment of receipt of the person to  whom  such
notice  shall  have been personally delivered, confirmed answer  back  or  other
evidence of transmission.
     
           (k)  Governing Law.  This Agreement shag be governed in all respects,
including as to validity, interpretation and effect, by the internal laws of the
State of New York, without giving effect to the conflict of laws rules thereof.
     
     IN WITNESS WHEREOF, each of the parties hereto has caused this Agreement to
be duly executed as of the date first above written.
     
                                   SCHOLASTIC LIMITED
                                   
                                   
                                   By:
                                        Name:  /s/ David Walsh
                                        Title:    Director
                                   
                                   
                                   PAGES, INC.
                                   
                                   
                                   By:
                                        Name:  /s/ S. Robert Davis
                                        Title:    Chairman
                                   
                                   
                                   SCHOOL BOOK FAIRS, INC.
                                   
                                   
                                   By:
                                        Name:  /s/ S. Robert Davis
                                        Title:    Chairman
     IN WITNESS WHEREOF, each of the parties hereto has caused this Agreement to
be duly executed as of the date first above written.
     
     
                                   SCHOLASTIC LIMITED
                                   
                                   
                                   By:
                                        Name:  /s/ David Walsh
                                        Title:    Director
                                   
                                   
                                   PAGES, INC.
                                   
                                   
                                   By:
                                        Name:  /s/ S. Robert Davis
                                        Title:    Chairman
                                   
                                   
                                   SCHOOL BOOK FAIRS, INC.
                                   
                                   
                                   By:
                                        Name:  /s/ S. Robert Davis
                                        Title:    Chairman

0034494.01

Schedule  5(bb)


               i.   None

               ii   None

               iii  School  Book Fairs, Inc.  Loan to School Book Fair, Ltd.  in
                    the  amount of $300,000 on 2/1/96 and 2/2/96.. See  Schedule
                    5(X)

               iv   The  company has negotiated extending payments with  several
                    of  their vendors.  See attached letter from trade indemnity
                    requiring  financial information to reassess  credit  limits
                    for four of their accounts.



          Schedule  5(bb)(iv)  is  the  subject  of  a  temporary
          hardship  exemption under Reg.  232.201 and  a  request
          for   a   continuing  hardship  exemption  under   Reg.
           232.202.

Schedule 5(H)

          Audit Report 12/31195
          To be provided at Christchurch Office

Schedule 5(I)

          1)   Fixed asset List - attached

          2)   As previously disclosed - certain assets are located at
               Distributor
locations:

                        Cases
                    
                       Trailers
                    
                       Computer Equipment
                    


          Schedule 5(i)(1) is the subject of a temporary hardship
          exemption  under  Reg.  232.201 and  a  request  for  a
          continuing hardship exemption under Reg.  232.202.




          Schedule 5(J)(i) is the subject of a temporary hardship
          exemption  under  Reg.  232.201 and  a  request  for  a
          continuing hardship exemption under Reg.  232.202.


Schedule 5(J)       ii.


     a)   Individual Employment Contract for P Hodson

     b)   Individual Employment Contract for F Waters

     c)   Employment Contract for Full-Time Staff

     d)   Employment Contract for Part-Time Staff

     e)   Agreement for the employment of a General Manager - Ireland (Copy
          letter attached)

     f)   Agreement for the employment of staff in Eire through Central
          Technology (main Irish Distributor) (Scheduled attached)

     g)   Commission arrangement for Tele-sales staff

     h)   Bonus arrangement for Tele-sales Staff

     i)   Bonus arrangement for Sales Manager - Tele-sales

     j)   Death in Service Benefit for all Staff

     k)   Pension arrangements



          Schedule  5(J)(ii)(e)  is the subject  of  a  temporary
          hardship  exemption under Reg.  232.201 and  a  request
          for   a   continuing  hardship  exemption  under   Reg.
           232.202.




          Schedule  5(J)(ii)(f)  is the subject  of  a  temporary
          hardship  exemption under Reg.  232.201 and  a  request
          for   a   continuing  hardship  exemption  under   Reg.
           232.202.


Contracts:   5(J)

(iii)     Distributor Agreements, ETC

          a)   Distributor Agreement - EIRE

          b)   Bonus arrangements for distributors

          c)   Securicor Agreement for dispatch of parcels

          d)   Parceline Agreement for dispatch/collection of Teacher Book Fair
               boxes

          e)   Farsons Transport - undertaking for delivery of palletized stock
               for distributors

          f)   Royal Mail Contract for letter and packet post

          g)   Distributor Agreements - UK - made available at Christchurch
               office.

(iv) Loan Agreements guarantees

          a)   Distributor advances and short term loans - see attached note

          b)   Staff advances and short term loans - see attached note

          c)   Guarantee of payment to landlord on property for Irish
               Distributor and staff dealing with School Book Fair activity

          d)   Lloyds debenture for overdraft bank facilities

          e)   Huntingdon National Bank debenture over assets

          f)   Deed of Postponement relating to debentures

          g)   Debenture at Twickenham for seats at rugby stadium and sub.
               agreement with RB Erven for annual use

          h)   Distributor agreement arrangement to 31 December 1996 with James
               Amos to guarantee income providing he carries out his duties.

NOTE TO (iv)a

At various times of the year distributors are allowed advances against
commission that is due to be payable during that term.

Currently  outstanding to Mr. A. Aiddall, Manchester Distributor is E783.54  and
to Mr. K. Thomas, Liverpool Distributor - 1,291.18. pd ster

Additionally, as the Irish Distributor, Mr. Art McMillen, through his company
Central Technology, employs staff and dispatches product, a float of 6,000 Irish
punts is provided and reconciled to each month.

NOTE TO (iv)b

Occasionally we have staff having the need to ask for advances on salary or
short term loans.

These loans are generally for 6 months to a year and the only outstanding loan
at present is to Mrs. M.C. Hanslip for the sum of E388, which will be competed
by the end of 1996.


5(J)(v)        License Agreements Software


     a)   Computer Associates Software License

     b)   Intercompany license with School Book Fairs, Inc. cancelled 3/1/96.

     c)   Tominy License - Software for EIRE office in process


5(J)(vi)

                    a)   International Creative Agency understanding in the area
               of Children's Library, and non-book fair revenue areas.

                    b)   Random House arrangement for the publishing and sales
               of the Roald Dahl Wundercrump Poetry Book each year.



NOTE  TO 5(J)(vi)(a)

          An understanding between School Book Fairs Limited and the
          International Creative Agency on children's library activity.

     In 1994, the Directors of School Book Fairs Limited, agreed that we should
     investigate the possibility of developing sales to non-school outlets.  To
     assist us with this activity we called on the services of an outside Agency
     "The International Creative Agency" of Faversham, Kent.  This initial
    decision was to present a premium or voucher scheme to supermarkets and non-
     book retailers.  This led to many presentations and meetings.  At this
     point it was agreed that School Book Fairs Limited would pay a monthly fee
     of l,500 PD ster to cover expenses and costs and that once a retailer or
     wholesaler had been found to carry our fair activity, a percentage of the
     profitability would be paid to The International Creative Agency.
     
     During 1995 a small range of activities were carried out which generated
     revenue but were not sufficient to discuss a profit-sharing arrangement
     with The International Creative Agency.  Additionally, as the concentration
     of our finder's activity was on a smaller number of outlets and we were not
     seeing a financial benefit, the agreed monthly fee was reduced to E875.
     Towards the end of 1995, an informal understanding was made with The
     International Creative Agency that on projects where a product was produced
     to an order from a third party and that the product was supplied direct
     with School Book Fairs Limited taking no stock liability, a commission of
     25% would be paid on the sum realized between the income received and the
     costs incurred.
     
     Further, on the Booker Belmont project, that a commission on the net
     contribution (revenue less known costs) from this total project would be
     paid to The International Creative Agency on this activity. this is still
     under negotiation whilst the project comes to launch early in March, 1996.
     Booker Belmont has other non-book related requirements, i.e., cigarette
     coupon redemption, premiums where children's books would not be suitable.
     In these areas, the International Creative Agency are providing a marketing
     product sourcing service whilst using other fulfillment centre.  The
     understanding with The International Creative Agency is that they may only
     use School Book Fairs Limited when dealing with premium promotion that
     require children's books and related material.
     
     
5(J)(vii)

          Blade Communications are holding on our behalf stack of paper we
          purchased in 1995 for the production of the summer and part of the
          autumn 1996 Book Fair News.

(viii)    None

     No agreements, arrangements, commitments or understandings

(ix) Non Competition Agreements

     No agreements, arrangements, commitments or understandings
     
(x)  a)   See Attached Schedule

     b)   Any other - See Attached Schedule

5(J)(xi)  Orders - Sellers

     An understanding with Blade Communications to purchase paper for the
     production of Book Fair News material for the summer and autumn term 1996.

5(J)(xii) No agreements, arrangements, commitments or understandings


     Without admitting that such exists, the pending dispute with Computer
     Associates could constitute a default, or breach by the company.


          Schedule  5(J)(x)(a)  is  the subject  of  a  temporary
          hardship  exemption under Reg.  232.201 and  a  request
          for   a   continuing  hardship  exemption  under   Reg.
           232.202.




          Schedule  5(J)(x)(b)  is  the subject  of  a  temporary
          hardship  exemption under Reg.  232.201 and  a  request
          for   a   continuing  hardship  exemption  under   Reg.
           232.202.


Schedule 5(K)

     List of cases by:

     a)   Location
     b)   Age

               Attached



          Schedule  5(K)  is the subject of a temporary  hardship
          exemption  under  Reg.  232.201 and  a  request  for  a
          continuing hardship exemption under Reg.  232.202.



Schedule 5(M)

          -    Except for collateral assignment of Christchurch lease to Lloyds
               and Huntington National Bank - None
          
          -    Any encumbrances against Christchurch Property
          
          -    The Rent of Unit 5 is due for review in July 1997.
          
          -    A previous tenant holds a preemptive right with respect to
               certain Units of the Christchurch U.K. property
          

Schedule 5(N)


     a)   Trademarks - attached
     
     b)   Software
     
               1)   Computer Associates Financial Software
               
               2)   Operating software for scheduling, servicing, and delivering
                    fairs - proprietary written in Tominy data bass language.
                    Note as previously disclosed.  Tominy not licensed for use
                    on UK mainframes.


                            SCHOOL BOOK FAIRS LIMITED
                                   REGISTERED
                           UK TRADE MARK APPLICATIONS


          Schedule   5(N)(ii)  is  the  subject  of  a  temporary
          hardship  exemption under Reg.  232.201 and  a  request
          for   a   continuing  hardship  exemption  under   Reg.
           232.202.



Schedules 5(N)(ii)


                            SCHOOL BOOK FAIRS LIMITED
                                        
                                        
     Logo's used which are not registered

     READING RESOURCES

     CHILDREN'S LIBRARY

     BALLOON LOGO USED ON SCHOOL BOOK FAIRS' TRAILERS & VANS

     SELLER DOES NOT HAVE EXCLUSIVE RIGHT TO THE SCHOOL BOOK FAIRS NAME.


Schedule 5(Q)


     a)   List of Distributors, territory, and sales by territory
          
     b)   Copies of all Distributor Agreements available at Christchurch office,
          the Company's Agreement with its distributor in Ireland contains terms
          materially different from the terms of the Agreements with its other
          distributors.


                              LIST OF DISTRIBUTORS


          Schedule  5(Q)  is the subject of a temporary  hardship
          exemption  under  Reg.  232.201 and  a  request  for  a
          continuing hardship exemption under Reg.  232.202.


Schedule 5(R)\


SCHOOL BOOK FAIRS LIMITED



BANK ACCOUNTS            Signers
          
          
     Lloyd Bank UK                           0465175   30-92.0   Philip John
                                             Hodson, Fiona Margaret Waters,
                                             Geoffrey David Bevis, Robert
                                             Merrell
     
     Lloyds Bank Cardnett                    1235734   30-92.0
     
     Bank of Ireland Current                 1801042   90-00-68  Richard B.
                                             Erven, Philip J. Hodson, Fiona
                                             Waters, Robert Merrell, Art
                                             McMillen
     
                                             Deposit   39067667  90-00.6
Schedule 5(S)


               i.   None
               ii.  None

Schedule 5(T)


SCOPE OF BUSINESS


School Book Fairs Limited's activities comprise:-


1.                     School Book Fair    Book sales to children through
                       schools using Distributor appointed in the UK and
                       Ireland.

2.                     Box Fairs Book sales to children through schools using
                       Third Party Carders in the UK and Ireland.

3.                     Starting Out   Book sales to children and parents
                       through schools using Distributor appointed in the UK
                       and Ireland.

4.                     Teacher Book Fairs  Book sales to teachers and schools
                       using Distributor appointed In the UK or Third Party
                       Carrier.

5.                     Reading Resources   Sales of themed boxed sets of books
                       direct to teachers and schools.

6.                     Children's library  Direct sales to consumers via
                       premium promotions of children's books and related
                       material.


Schedule 5(U)

          a)   Summary of Insurance - Attached
          
          b)   Employer's liability claim in process - Jeff Sutcliffe, Ex-
     distributor claiming personal injury - see 5(V) note.
          


                              SUMMARY OF INSURANCES



          Schedule  5(U)  is the subject of a temporary  hardship
          exemption  under  Reg.  232.201 and  a  request  for  a
          continuing hardship exemption under Reg.  232.202.



Schedule 5(V)

          1    See Schedule 5(U) with respect to claim by Jeff Sutcliffe.

          2)   See attached detail Schedule.



L    DETAILS OF OUTSTANDING LITIGATION & DISPUTES



          Schedule 5(V)(2) is the subject of a temporary hardship
          exemption  under  Reg.  232.201 and  a  request  for  a
          continuing hardship exemption under Reg.  232.202.




Schedule 5(W)

     i    None

     ii   Lease Guarantee-
          Eire distributor's office
          previously made available

     iii  None
     

Schedule 5(X)




                            UK - INTERCOMPANY CHARGES



1.)  SBF US through a license fee - charges SBF, Ltd. a fee calculated at 4% of
     the sales less freight costs.  This license fee was $466,766 for the year
     ended 12131194.  This license agreement will be cancelled prior to closing.

2.)  At times, SBF U.S. has sold product, cases, and trailers to UK.  These were
     sold at cost including shipping and handling.  Details attached.

3.)  SBF U.S. provides Ltd. with the operating software to manage the fair
     business (Tominy).  SBF U.S. provides ongoing systems operation and
     programming support to UK for both the Tominy software and the Computer
     Associates software.

4.)  SBF, Ltd. sold inventory to SBF U.S. in February, 1996 with a value of
$48,249.

Schedule 5(Z)       I

     (1)            List of employees with salaries - attached
                    
     (2)            Benefits information available in Christchurch
                    
     (3)  The Company contributes an amount equal to 2% of salaries with respect
          to employees and 3% of salaries with respect to persons who are
          directors and employees to purchase a third party money purchase
          scheme




SCHOOL BOOK FAIRS LTD - FULL TIME STAFF, MONTHLY PAID



          Schedule 5(Z)(1) is the subject of a temporary hardship
          exemption  under  Reg.  232.201 and  a  request  for  a
          continuing hardship exemption under Reg.  232.202.






          Schedule   is  the  subject  of  a  temporary  hardship
          exemption  under  Reg.  232.201 and  a  request  for  a
          continuing hardship exemption under Reg.  232.202.





<PAGE>

   EXHIBIT 10(z)

                     NON-COMPETITION AND PROMOTION AGREEMENT
     
NON-COMPETITION  AND  PROMOTION AGREEMENT, dated as of March  6,  1996,  by  and
between Scholastic Inc., a New York corporation ("Scholastic") and Pages,  Inc.,
a Delaware corporation ("Pages").
     
                              W I T N E S S E T H:
     
     WHEREAS,   Pages,  together  with  School  Book  Fairs,  Inc.,  a   Florida
corporation  formerly known as SBF Services.  Inc. ("SBF"), School  Book  Fairs,
Ltd. and other current and former Affiliates (as defined below), have engaged in
the  school book fair business consisting of distributing and selling books  and
other  products to teachers, students and parents through book fairs  (including
case  fairs  and  box  fairs) that are held or sponsored  by  schools  or  other
educational  organizations or institutions (the "Book Fair Business");  for  the
purposes of this Agreement, the term "Affiliate" shall mean with respect to  any
person or entity, any other person or entity directly or indirectly controlling,
controlled  by  or  under  common control with such person  or  entity,  or  any
director, officer or employee of such person or entity; and
     
     WHEREAS,  Pages,  SBF and Scholastic Canada Ltd. ("Scholastic  Canada"),  a
corporation  organized under the laws of Canada, have entered into an  Inventory
Purchase  Agreement, dated as of even date herewith (the "Canadian  Agreement"),
for  the  purchase  of  certain  inventories located  at  various  distributors'
locations throughout Canada;
     
     WHEREAS,  Pages  and  SBF,  on  the  one  hand,  and  Scholastic,  Ltd.,  a
corporation  organized under the laws of England and Wales, on the  other  hand,
have  entered into a Share Purchase Agreement, dated as of the date hereof  (the
"U.K.  Stock  Purchase Agreement"), for the purchase of all of  the  issued  and
outstanding shares of School Book Fairs Ltd., a corporation organized under  the
laws of England and Wales;
     
     NOW, THEREFORE, in consideration of the premises and the mutual agreements,
covenants   and  provisions  herein  contained  and  other  good  and   valuable
consideration, the receipt and sufficiency of which is hereby acknowledged,  the
parties hereto hereby agree as follows:
     
     1.    Non-Competition.  Pages hereby covenants and agrees that for a  five-
year period from the date hereof Pages will not, and will not permit any of  its
Affiliates  to,  directly or indirectly: (a) own, manage,  operate,  control  or
otherwise  become  interested in any other person or  entity  that  provides  or
performs services that are the same as, substantially similar to, or competitive
with,  the  Book Fair Business in Canada, the United Kingdom, Ireland,  Germany,
Italy,  Greece, Eastern Europe, including, without limitation, the  Commonwealth
of  Independent  States,  Turkey, the countries of the Middle  East  and  Africa
(collectively,  the "Territory"); (b) perform or provide any services  that  are
the  same  as,  substantially similar to, or competitive  with,  the  Book  Fair
Business,  whether  on behalf of itself or any other person  or  entity  in  the
Territory; (c) enter into any agreement or arrangement with any person or entity
(other  than  Scholastic or any of its Affiliates) pursuant  to  which  services
which  are the same as, substantially similar to, or competitive with, the  Book
Fair Business are to be provided in the Territory; or (d) engage in any practice
the   purpose   of  which  is  to  evade  the  provisions  of  this   Agreement.
Notwithstanding the foregoing, the obligations contained in this Section I shall
not  be effective in respect of Canada and its territories and possessions until
and  unless the Closing (as defined in the Canadian Agreement) occurs, provided,
that  Pages shall be permitted, and shall be permitted to allow SBF, to  conduct
and  complete  in the normal course any book fairs that commenced prior  to  the
Closing Date (as defined in the Canadian Agreement) in accordance with the terms
of the Canadian Agreement.
     
     2.    (a)   Confidentiality;  Public  Announcement.   Except  as  otherwise
required by applicable laws or regulations, after the date hereof, Pages  shall,
and  shall  cause  its  Affiliates to, keep strictly  confidential  and  not  to
disclose  to  any  other  person or entity any and all  non-public  information,
including  any customer lists, pricing strategies, inventory lists, distribution
lists  and  other  trade  secrets and know-how, used by  Pages  or  any  of  its
Affiliates in connection with operating its Book Fair Business in the Territory.
The  foregoing confidentiality and nondisclosure obligations shall not apply  to
any  information  that has become generally available to the public  due  to  no
fault of Pages or any of its Affiliates.
     
           On  and  prior to the Closing (as defined in the Canadian Agreement),
neither party shall, nor shall any Affiliate of any such party be permitted  to,
make any public announcement of, or otherwise disclose to any third party person
or  entity,  any  of the terms of or other information relating to  either  this
Agreement  or  the  transactions contemplated hereby, except in  such  form  and
substance as the parties shall discuss in good faith and mutually agree upon  in
advance, except that either party may make any disclosure required by applicable
law, provided, that in such case, notice shall be given to the other party prior
to  any  announcement or other disclosure if possible or otherwise  as  soon  as
possible thereafter.
     
          (b)  Sales, Marketing and Promotion Production.
     
                (i)   Scholastic  agrees  that  it  will  cause  its  subsidiary
Scholastic  Book  Fairs, Inc. (x) on or before 12:00 noon on March  7,  1996  to
instruct in writing its sales and marketing personnel to refrain from using  the
fact  of the transactions consummated under the Canadian Agreement and the  U.K.
Stock  Purchase Agreement to disparage Pages, to question the viability of Pages
or  otherwise to solicit (orally or in writing) book fair business in the United
States  and  (y) to monitor compliance with such instructions and promptly  take
appropriate  remedial action upon becoming aware at the management  level  of  a
breach  by any of such personnel of such instructions.  Such instructions  shall
be  in  the  form  attached  hereto as Exhibit "A".   The  obligations  of  this
paragraph (i) shall survive until the second anniversary of the date hereof.
     
               (ii) The forgoing covenant is given by Scholastic to induce Pages
to  enter  into  and  consummate  the transactions  provided  for  herein.   The
provisions of this paragraph 2(b) shall be construed as an agreement independent
of any other provision of this Agreement and the existence of any claim or cause
of action of Scholastic against Pages, whether predicated upon this Agreement or
otherwise,  shall not constitute a defense to the enforcement by  Pages  of  the
provisions of this paragraph 2(b).
     
                (iii)      Scholastic and Pages agree that, in the  event  of  a
breach  by  Scholastic of the provisions of this paragraph 2(b)  such  a  breach
would  cause irreparable injury to Pages and would leave Pages with no  adequate
remedy at law, and Scholastic and Pages further agree that, if legal proceedings
should  have  to  be  brought  by  Pages  against  Scholastic  to  enforce  such
provisions,  Pages  shall be entitled to any and all available  civil  remedies,
including  without  limitation,  preliminary  and  permanent  injunctive  relief
without the necessity of posting any bond restraining Scholastic from violating,
directly  or  indirectly,  either on its own account  or  as  a  partner,  joint
venturer, agent, or otherwise, the restrictions of this paragraph 2(b).
     
                (iv)  Nothing  in  this  paragraph 2(b) shall  be  construed  as
prohibiting Pages from pursuing any other legal or equitable remedies  available
to it for breach of the provisions of this paragraph 2(b).
     
     3.     Payment.   In  consideration  of  the  representations,  warranties,
indemnities,   the  non-competition,  confidentiality  and  other   undertakings
contained in this Agreement, Scholastic hereby agrees to pay to Pages $1,500,000
on  March 6, 1996 by wire transfer in immediately available funds to an  account
of  Pages  to be designated by Pages in writing to Scholastic prior to the  date
hereof.
     
     4.   Representations and Warranties.
     
           (a)   Pages  hereby represents and warrants of the  date  hereof  and
effective as of the Closing Date, and agrees as follows:
     
               (i)  Authorization.  Pages has full power and authority and legal
right  to  execute,  deliver and perform this Agreement, and to  consummate  the
transactions contemplated hereby.  All corporate action to be taken by or on the
part  of  Pages to authorize and permit the execution and delivery by  Pages  of
this  Agreement, the performance by Pages of its obligations hereunder, and  the
consummation  of  the  transactions contemplated  hereby,  have  been  duly  and
properly  taken.  This Agreement is a valid and binding obligation on Pages  and
enforceable in accordance with its terms.
     
                (ii) Customer Lists.  On or prior to the date hereof, Pages  has
delivered  to  Scholastic complete and correct copies of all  customers  mailing
lists,  phone  lists, distribution lists and any other lists  (in  any  form  or
medium   whatsoever)  of  any  and  all  schools,  institutions,  organizations,
individuals and other customers to which Pages (by itself or through any of  its
agents  or Affiliates, including SBF) has within the past two (2) years sold  or
provided, or plans or intends currently to sell or provide, books or other goods
and  services  in  connection with Pages' Book Fair Business  in  the  Territory
(collectively,  the "Customer Lists").  The Customer Lists include  all  of  the
following  information with respect to each Customer listed thereon:  the  name,
address and phone number thereof and names of any contact persons thereat,  and,
if  applicable, types and quantities of fairs booked thereby within the past two
(2)  years.   The  Customer  Lists are in a form  and  medium  that  is  humanly
intelligible  and  usable without the aid of any software,  equipment  or  other
device  (other  than  any  software,  equipment  or  other  device  approved  by
Scholastic prior to the delivery thereof).
     
                (iii)     Book Fairs.  Pages has delivered to Scholastic  on  or
prior to the date hereof a complete and correct list of all book fairs scheduled
or  proposed  to be held in the Territory at any time after date  hereof  (other
than any scheduled book fairs canceled within the one (1) week prior to the date
hereof ), together with the name, phone number, names of any contact persons and
address  of  each customer, the type of each such book fair (i.e., box  fair  or
case  fair), summary description of the terms (including financial) thereof  and
the distributor, if any, responsible therefor.
     
           (b)   Scholastic hereby represents and warrants as of the date hereof
and  effective  as  of  the  Closing Date that Scholastic  has  full  power  and
authority and legal right to execute, deliver and perform this Agreement, and to
consummate  the transactions contemplated hereby.  All corporate  action  to  be
taken by or on the part of Scholastic to authorize and permit the execution  and
delivery by Scholastic of this Agreement, the performance by Scholastic  of  its
obligations  hereunder,  and the consummation of the  transactions  contemplated
hereby,  have  been  duly and properly taken.  This Agreement  is  a  valid  and
binding obligation on Scholastic and enforceable in accordance with its terms.
     
     5.    Remedies.   Pages agrees that irreparable damage would occur  in  the
event  that  any  of  the noncompetition and confidentiality  and  nondisclosure
provisions of this Agreement were not performed in accordance with its  specific
terms  or were otherwise breached.  It is accordingly agreed that Scholastic  or
any  of  its  Affiliates shall be entitled to an injunction  or  injunctions  to
prevent  such breaches of this Agreement and to enforce specifically such  terms
and  provisions  in  (a) the Supreme Court of the State of New  York,  New  York
County or (b) the United States District Court for the Southern District of  New
York, this being in addition to any other remedy to which such party is entitled
at law or in equity.
     
     6.   Indemnification.
     
           (a)  In consideration of the closing of the transactions contemplated
by  the Canadian Agreement and the U.K. Stock Purchase Agreement and other  good
and  valuable  consideration  the receipt and sufficiency  of  which  is  hereby
confirmed,  Pages  shall  indemnity, defend and hold harmless,  Scholastic,  its
Affiliates  and  their  respective  officers, directors,  stockholders,  agents,
insurers, representatives and employees (the "Scholastic Indenmitees") from  and
against,  and pay or reimburse Scholastic Indemnitees for, any and  all  claims,
actions, proceedings, demands, obligations, fines, deficiencies, costs,  losses,
damages  or  liabilities (including, but not limited to,  reasonable  attorneys'
fees incurred in the investigation or defense of any of the same or in asserting
any   of   their  respective  rights  hereunder,  interest  and  any  penalties)
(collectively,  "Losses" and individually, a "Loss"), whether or  not  resulting
from  any  third  party  claims,  incurred or  suffered  by  any  of  Scholastic
Indemnitees  with  respect  to  or  in  connection  with  the  breach   of   any
representation  or  warranty made by, or any breach  or  nonfulfillment  of  any
covenant or obligation of Pages in, pursuant to or under this Agreement.
     
           (b)  In consideration of the closing of the transactions contemplated
by  the Canadian Agreement and the U.K. Stock Purchase Agreement and other  good
and  valuable  consideration  the receipt and sufficiency  of  which  is  hereby
confirmed,  Scholastic  shall indemnity, defend and hold  harmless,  Pages,  its
Affiliates  and  their  respective  officers, directors,  stockholders,  agents,
insurers,  representatives  and  employees (the "Pages  Indemnitees")  from  and
against,  and  pay or reimburse the Pages Indemnitees for, any and  all  claims,
actions, proceedings, demands, obligations, fines, deficiencies, costs,  losses,
damages  or  liabilities (including, but not limited to,  reasonable  attorneys'
fees incurred in the investigation or defense of any of the same or in asserting
any   of   their  respective  rights  hereunder,  interest  and  any  penalties)
(collectively,  "Losses" and individually, a "Loss"), whether or  not  resulting
from  any  third  party  claims,  incurred or  suffered  by  any  of  the  Pages
Indemnitees  with  respect  to  or  in  connection  with  the  breach   of   any
representation  or  warranty made by, or any breach  or  nonfulfillment  of  any
covenant or obligation of Scholastic in, pursuant to or under this Agreement.
     
     7.    Severability.   If  any  provision  of  this  Agreement  is  invalid,
inoperative or unenforceable for any reason, such circumstances shall  not  have
the  effect  of rendering the provision in question inoperative or unenforceable
in  any  other  case  or circumstance, or of rendering any  other  provision  or
provisions   herein  invalid,  inoperative  or  unenforceable  to   any   extent
whatsoever, and all such other provisions shall remain in full force and  effect
so  long  as  the  economic or legal substance of the transactions  contemplated
hereby  are not affected in any manner adverse to any party hereto.   Upon  such
determination  that  any provision is invalid, illegal  or  incapable  of  being
enforced,  the  parties  hereto shall negotiate in good  faith  to  modify  this
Agreement  so  as  to effect the original intent of the parties  as  closely  as
possible  in  an acceptable manner to the end that the transactions contemplated
hereby  are  fulfilled, provided, that in the event the parties  are  unable  to
agree  with  respect to any such provision, such provision shall be  reduced  in
scope  or  duration or otherwise modified and shall be enforced  to  the  extent
permitted by law.
     
     8.    Entire  Agreement.   This  Agreement  (including  the  schedules  and
exhibits hereto) sets forth the entire understanding of the parties hereto  with
respect  to  the  subject matter hereof.  Any prior agreements  or  undertakings
among the parties hereto regarding the subject matter hereof are merged into and
superseded by this Agreement.
     
     9.    Modification; Remedies.  No amendment, modification or alteration  of
the terms or provisions of this Agreement shall be binding unless the same shall
be  in writing and duly executed by the parties hereto.  The rights and remedies
provided  herein are cumulative and are not exclusive of any rights or  remedies
that any party may otherwise have at law or in equity.
     
     10.   Assignment.   This Agreement shall inure to the  benefit  of  and  be
binding  upon  the parties hereto and their respective successors and  permitted
assigns.  Neither this Agreement nor any rights, duties or obligations shall  be
assigned  by  any party hereto without the prior written consent  of  the  other
party  hereto,  and any attempted assignment or transfer without  prior  written
consent  shall be null and void; provided, however, that Scholastic  shall  have
the  right,  without  prior written consent of Pages to assign  its  rights  and
delegate  its  duties  under  this Agreement to  any  Affiliate  of  Scholastic,
provided that no such assignment or delegation shall release Scholastic from any
of its obligations herein.
     
     11.   Counterparts.   This  Agreement  may  be  executed  in  one  or  more
counterparts, each of which shall for all purposes be deemed to be  an  original
and all of which shall constitute the same instrument.
     
     12.   Headings.   The headings of the Articles, Sections and paragraphs  of
this  Agreement  are inserted for convenience only and shall not  be  deemed  to
constitute part of this Agreement or to affect the construction hereof.
     
     13.  No Third Party Beneficiary Rights.  This Agreement is not intended  to
and  shall not be construed to give any person or entity other than the  parties
signatory  hereto  any interest or rights (including, but not  limited  to,  any
third  party  beneficiary  rights) with respect to or  in  connection  with  any
agreement or provision contained herein or contemplated hereby.
     
     14.   Notices.   Any notice, request, instruction or other document  to  be
given  hereunder by any party hereto to the other party shall be in writing  and
shall be sufficiently given if delivered in person, sent by telecopier, sent  by
reputable  express overnight courier service or sent by registered or  certified
mail, postage prepaid, as follows:
     
          To Scholastic:
          
          Scholastic Inc.
          555 Broadway
          New York, N.Y. 10012-3999
          Att.: Legal Department
          Facsimile No.: (212) 343-6965
          
          With copy to:
          
          Coudert Brothers
          1114 Avenue of the Americas
          New York, New York 10036
          Attn.: James C. Colihan, Esq.
          Facsimile: (212) 626 4121
          
          To Pages:
          
          Pages, Inc.
          801 94th Avenue North
          St. Petersburg, FL 33702
          Facsimile No.: (813) 578-3101
          
          With copy to:
          
          Philip M. Shasteen
          Johnson, Blakely, Pope, Bokor, Ruppel & Bums, P.A.-
          P.O. Box 1100
          Tampa, FL 3360 1 -II 00
          Facsimile.: (813) 223-7118
          
or  at such other address for a party as shall be specified by like notice.  All
such  notices  shall  be  deemed  given  when  received,  as  evidenced  by  the
acknowledgment  of receipt issued with respect thereto by the applicable  postal
authorities or the signed acknowledgment of receipt of the person to  whom  such
notice  shall  have been personally delivered, confirmed answer  back  or  other
evidence of transmission.
     
     15.   Governing  Law.  THIS AGREEMENT SHALL BE GOVERNED  IN  ALL  RESPECTS,
INCLUDING AS TO VALIDITY, INTERPRETATION AND EFFECT, BY THE INTERNAL LAWS OF THE
STATE OF NEW YORK, WITHOUT GIVING EFFECT TO THE CONFLICT OF LAWS RULES THEREOF.
     
     16.  Foreign Currencies.  Unless otherwise stated, all dollars specified in
this  Agreement  shall  be  in  U.S. dollars.  All  foreign  currency  shall  be
converted  to  U.S. dollar equivalents determined on the basis of  the  exchange
rates  published in the Wall Street Journal on the date three (3) business  days
prior to the date on which any payment is made or anticipated to be made.
     
     IN WITNESS WHEREOF, each of the parties hereto has caused this Agreement to
be duly executed as of the date first above written.
     
                                   PAGES, INC.
                                   
                                   
                                   By:
                                        Name: /s/ S. Robert Davis
                                        Title:    Chairman
                                   
                                   
                                   SCHOLASTIC INC.
                                   
                                   
                                   By:
                                        Name:  /s/ R. Bingham Taylor
                                        Title:     Vice President
                                   
     
     EXHIBIT A
     
     
     
     MEMORANDUM
     
     
     
     TO:       Zone Vice Presidents, Regional Managers,
               Branch Managers, Sales & Service Consultants
     
     FROM:     David D. Yun
     
     SUBJECT:  PAGES, INC.
     
     
     DATE:     March _, 1996
     
     
As  you  may  have heard, as described in the attached press release, Scholastic
Ltd.  (Scholastic's  United  Kingdom subsidiary)  has  purchased  Pages'  United
Kingdom subsidiary, School Book Fairs.  In addition, Pages is planning to  cease
operations  in  Canada  and  Scholastic Canada is  purchasing  certain  Canadian
inventory.

In  connection with these transactions, Scholastic has agreed that it  will  not
use  the fact of these transactions in any way to disparage Pages in the  United
States   or   otherwise  in  connection  with  soliciting  book  fair  business.
Accordingly,  the  existence of these transactions  (including  any  mention  of
Pages'  cessation of business in the United Kingdom and Canada)  should  not  be
mentioned  to  any  actual  or potential customer.   If  a  customer  volunteers
information  about the topic or asks you specific questions about  the  subject,
you may confirm the fact of the transaction, but must avoid any commentary about
any  implications  for  Pages  in the United States.   In  accordance  with  our
agreement  with Pages, it is imperative that these instructions are followed  on
penalty  of disciplinary action.  If you have any questions about this  subject,
please contact Alan Boyko or me.


0034489.01



<PAGE>

     EXHIBIT II
     PAGES, INC. AND SUBSIDIARIES
     COMPUTATION OF PER SHARE EARNINGS

                                      Year Ended     Year Ended     Year Ended
                                     Dec. 31, 1995  Dec. 31, 1994  Dec. 31,1993
                                      ----------     ----------     ----------
Primary                                                            
Weighted average number of                                         
   common shares outstanding           4,930,000      4,055,000      3,214,000
Adjustment of stock options                                        
   which have a dilutive effect                                    
   based upon the average market                                   
   price per common stock:                                         
   Add dilutive stock options                  -              -      3,178,000
   Deduct shares that could be                                     
   repurchased from the proceeds                                   
   of dilutive options                         -              -       (635,000)
                                      ----------     ----------     ----------
                                                                   
Weighted average common and                                        
   common equivalent shares            4,930,000      4,055,000      5,757,000
                                      ----------     ----------     ----------
                                                                   
Income/(loss) from continuing                                      
   operations                        $(6,343,631)   $  (238,676)   $ 1,000,038
Discontinued operations               (2,876,088)      (233,756)        10,482
                                      ----------     ----------     ----------
Net income/(loss)                     (9,219,719)      (472,432)     1,010,520
Earnings adjustment (20% rule)                 -              -         41,000
                                      ----------     ----------     ----------
Net income/(loss) for computation                                  
   purposes                          $(9,219,719)   $  (472,432)   $ 1,051,520
                                      ----------     ----------     ----------
                                                                   
Income/(loss) per common share:                                    
Income/(loss) from continuing                                      
   operations                        $     (1.29)   $     (0.06)   $      0.18
Discontinued operations                    (0.58)         (0.06)             -
                                      ----------     ----------     ----------
Earnings/(loss) per common and                                     
   common equivalent share           $     (1.87)   $     (0.12)   $      0.18
                                      ----------     ----------     ----------
                                                                   
Fully Diluted:                                                     
Weighted average number of                                         
   common shares outstanding           4,930,000      4,055,000      3,214,000
                                                                   
Adjustment for stock options                                       
   which have a dilutive effect                                    
   based upon the market price                                     
  or common stock at end of Period:                                
   Add dilutive stock options                  -              -      3,178,000
   Deduct shares that could be                                     
    repurchased from the proceeds                                  
    of the dilutive options                    -              -       (616,000)
                                      ----------     ----------     ----------
                                                                   
                                                                   
Fully diluted shares                   4,930,000      4,055,000      5,776,000
                                      ----------     ----------     ----------
Income/(loss) per common share:                                    
Income/(loss) from continuing                                      
   operations                        $(6,343,631)   $  (238,676)   $ 1,000,038
Discontinued operations               (2,876,088)      (233,756)        10,482
                                      ----------     ----------     ----------
Net income/(loss)                     (9,219,719)      (472,432)     1,010,520
Earnings adjustment (20% rule)                  -              -             -
                                      ----------     ----------     ----------
Net income/(loss) for computation                                  
   purposes                          $(9,219,719)   $  (472,432)   $ 1,010,520
                                      ----------     ----------     ----------
                                                                   
Income/(loss) from continuing                                      
   operations                        $     (1.29)   $     (0.06)   $      0.18
Discontinued operations                    (0.58)         (0.06)             -
                                      ----------     ----------     ----------
Earnings/(loss) per common                                         
  and common equivalent share                                      
  assuming full dilution             $     (1.87)   $     (0.12)   $      0.18
                                      ----------     ----------     ----------


<PAGE>

     EXHIBIT 21
     SUBSIDIARIES OF
     PAGES, INC.


                                         State of             Percent of Stock
Name of Subsidiary                     Incorporation        Owned by Registrant
- ---------------------------            -------------        -------------------
CLYDE A. SHORT COMPANY, INC            North Carolina               100%

SCHOOL BOOK FAIRS, INC.                   Florida                   100%

GREAT BRITISH BOOK FAIRS, INC.            Florida                   100%

SCHOOL BOOK FAIRS, LTD. (1)            United Kingdom               100%

JDRV, INC.                                Delaware                  100%

PAGES LIBRARY SERVICES, INC.              Florida                   100%




(1)  Sold on March 6, 1996. See Item 7.

<PAGE>

                        EXHIBIT 23(a)
                              
             CONSENT OF INDEPENDENT ACCOUNTANTS



To the Board of Directors
Pages, Inc.


      As  independent accountants, we hereby consent to  the
inclusion by reference to our report dated March 25, 1994 on
our audit of the consolidated financial statements of Pages,
Inc.,  and  Subsidiaries for the year ended  December  31,
1993,  which report is included in the Pages, Inc.,  Annual
Report  on  Form 10-K for the year ended December 31,  1995,
referred  to  in the Registration Statement No. 33-63421  on
Form S-3, and in the related Prospectus, which is a part  of
the  Registration Statement; Registration Statement  No. 33-
60613 on Form S-8 and in the related Reoffer Prospectus; and
Registration Statement No. 33-72294 on Form S-8 and  in  the
related Reoffer Prospectus.

      We also consent to the reference to our firm under the
heading "Experts" in the Prospectus.



                              /s/  Hausser + Taylor

                              HAUSSER + TAYLOR


Columbus, Ohio
March 29, 1996

<PAGE>
                        EXHIBIT 23(b)


Consent of independent chartered accountants


To the Board of Directors of Pages, Inc.

As  independent chartered accountants, we hereby consent  to
the inclusion by reference to our report dated 23 March 1994
on  our audit of the combined financial statements of  Great
British Book Fairs, Inc., and School Book Fairs Limited  for
the  year ended 31 December 1993, and the period from 20 May
1992  to 31 December 1992, which were consolidated into  the
financial  statements  of  Pages,  Inc.,  which  report   is
incorporated  by reference in the Pages, Inc. Annual  Report
on  Form  10-K for the year ended 31 December 1995, referred
to  in  the Registration Statement No. 33-60613 on From  S-8
and  in  the  related Reoffer Prospectus;  and  Registration
Statement  No.  33-72294  on Form S-8  and  in  the  related
Reoffer Prospectus.


/s/ Arthur Andersen

Arthur Andersen
Chartered Accountants and Registered Auditors

1 Surrey Street
London
WC2R 2PS


1 April 1996

<PAGE>

                        EXHIBIT 23(c)


INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in Registration
Statement Nos. 33-72294 and 33-60613 of PAGES, Inc. on Form
S-8 of our report dated March 27, 1996, appearing in the
Annual Report on Form 10-K of PAGES, Inc. for the year ended
December 31, 1995.


/s/  Deloitte & Touche LLP

Tampa, Florida
April 1, 1996

<PAGE>



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission