PAGES INC /OH/
8-K, 1996-11-20
MISCELLANEOUS NONDURABLE GOODS
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                       SECURITIES AND EXCHANGE COMMISSION
                                        
                             Washington, D.C.  20549
                                        
                                        
                                        
                                        
                                    FORM 8-K
                                        
                                        
                                        
                                 CURRENT REPORT
                         Pursuant to Section 13 or 15(d)
                     of THE SECURITIES EXCHANGE ACT OF 1934
                                        
                                        
      Date of Report (Date of earliest event reported):  November 12, 1996
                                        
                                        
                                        
                                   PAGES, INC.
       __________________________________________________________________
                                        
                         Commission File Number 0-107475
                                        
        Incorporated - Delaware      IRS Identification Number 34-1297143
                                        
                                        
                                        
                                        
              801 94th Avenue North, St. Petersburg, Florida  37702
                                        
                                        
                                        
        Registrant's telephone number, including area code (813) 578-3300
                                        
<PAGE>

Item 5.   OTHER EVENTS

     On Tuesday, November 12, 1996, the Company filed a Form 10 under section 12
(g)  of  the  Securities Exchange Act of 1934, for the spin-off  of  C  A  Short
Company, a wholly-owned subsidiary, to its stockholders.  It is anticipated that
PAGES,  Inc.  common shareholders will receive 1.5 shares of C A  Short  Company
common stock for every ten shares of PAGES, Inc. common stock owned.  C A  Short
Company,  based in Shelby, North Carolina, is engaged in the recognition  awards
business.   Evaluation by management has determined that the  proposed  spin-off
would  be in the best interests of the Company's stockholders.  The decision  by
the  Company's  Board  of Directors is subject to certain conditions,  including
receiving a fairness opinion from an investment banker and approval of necessary
regulatory  authorities.  It is anticipated that the spin-off will be  effective
within ninety days after the Form 10 filing.

      The Company announced on Thursday, November 14, 1996, a loss of $1,373,999
($0.25  per share) from continuing operations and a loss of $735,846 ($0.13  per
share) from discontinued operations for a combined net loss of $2,109,845 ($0.38
per  share) on revenues of $3,361,165 for the third quarter ended September  30,
1996.  The  loss  was anticipated due to the seasonal nature  of  the  Company's
business that closely correlates to the school year.  This compares to a loss of
$1,844,786 ($0.36 per share) from continuing operations and a loss of $1,014,757
($0.20  per  share)  from discontinued operations for a  combined  net  loss  of
$2,859,543  ($0.56  per share) on revenues of $6,074,458 for the  third  quarter
ended September 30, 1995.

      For  the  nine months ended September 30, 1996, the Company had income  of
$60,748  ($0.01  per share) from continuing operations and a  loss  of  $746,848
($0.14  per  share)  from discontinued operations for a  combined  net  loss  of
$686,100 ($0.13 per share) on revenues of $19,452,583.  This compares to a  loss
of  $2,695,367  ($0.55  per  share) from continuing operations  and  a  loss  of
$1,584,873 (0.33 per share) from discontinued operations for a combined net loss
of  $4,280,240 ($0.88 per share) on revenues of $32,375,439 for the nine  months
ended  September 30, 1995.     The decline in revenues for the  three  and  nine
months  ended September 30, 1996 is due to the disposition of the United Kingdom
and  Canadian distribution channels in March, 1996, the phase out of Read  Aloud
Book  Club and certain other children's literature distribution channels in  the
third  quarter  of  1995, and a reduction in the number of  domestic  book  fair
events  held.   The Company continues to focus on gaining market  share  in  the
domestic book fair market by investing in broader products and services  offered
to  its  customer  base.   The discontinued operations reflected  in  the  third
quarter of 1996 represent the operations of C A Short Company.

<PAGE>









                                   SIGNATURES


      Pursuant to the requirements of the Securities Act of 1934, the registrant
has  duly  caused  this  report to be signed on its behalf  by  the  undersigned
hereunto duly authorized.

Date:  November 20,1996       PAGES, Inc.
       ----------------       -----------------------------
                              (Registrant)



                         By: /s/ Randall J. Asmo
                             ------------------------------
                             Randall J. Asmo
                             Principal Financial and Accounting Officer


<PAGE>


















































November 19, 1996

VIA: Overnight U.P.S.


NASDAQ Operations
3rd Floor
1735 K Street, N.W.
Washington, D.C.  20006

To Whom This May Concern:


Enclosed herewith for filing, please find five (5) complete copies of the Form 
8-K filed pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
for PAGES, Inc.

I  have enclosed a copy of this transmittal letter and a self-addressed, stamped
envelope.   Please file stamp this letter and return it to me at  your  earliest
convenience.


Sincerely,




Patricia E. McMaster
Controller



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