PAGES INC /OH/
10-K, 1997-03-28
MISCELLANEOUS NONDURABLE GOODS
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<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                         317,911
<SECURITIES>                                         0
<RECEIVABLES>                                7,212,366
<ALLOWANCES>                                   316,000
<INVENTORY>                                 19,358,374
<CURRENT-ASSETS>                            28,114,615
<PP&E>                                       8,940,975
<DEPRECIATION>                               2,448,860
<TOTAL-ASSETS>                              41,320,239
<CURRENT-LIABILITIES>                       24,179,978
<BONDS>                                      1,328,986
                                0
                                          0
<COMMON>                                        64,973
<OTHER-SE>                                  12,810,676
<TOTAL-LIABILITY-AND-EQUITY>                41,320,239
<SALES>                                     29,886,897
<TOTAL-REVENUES>                            29,886,897
<CGS>                                       17,645,575
<TOTAL-COSTS>                               17,645,575
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             998,794
<INCOME-PRETAX>                                617,215
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            617,215
<DISCONTINUED>                                 911,483
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,528,698
<EPS-PRIMARY>                                      .26
<EPS-DILUTED>                                      .26
        

</TABLE>


                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                   FORM 10-K
(Mark one)
[X]        ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                OF THE SECURITIES EXCHANGE ACT OF 1934

           For the fiscal year ended December 31, 1996

                                      OR

[   ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                  OF THE SECURITIES EXCHANGE ACT OF 1934

                      Commission File Number 0-10475

                                   Pages, Inc.
             ----------------------------------------------------
            (Exact Name of Registrant as specified in its charter)
    
        Delaware                                          34-1297143
- -------------------------------                          --------------------
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                             Identification No.)

           801 94th Avenue North, St. Petersburg, Florida     33702
          ---------------------------------------------------------
          (Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code  (813) 578-3300
                                                    --------------
Securities registered pursuant to Section 12(b) of the Act: None
                                                            ----
Securities registered pursuant to Section 12(g) of the Act:


                   Common Stock, $0.01 par value
                   -----------------------------
                          (Title of Class)

Indicate  by  check  mark  whether the Registrant (1)  has  filed  all  reports
required to be filed by Section 13 or 15(d) of the Securities Exchange  Act  of
1934  during  the  preceding 12 months (or for such  shorter  period  that  the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  YES   [ X ]     NO  [  ]    .

Indicate by check mark if disclosure of delinquent filers pursuant to Item  405
of  Regulation S-K is not contained herein, and will not be contained,  to  the
best  of  registrant's knowledge in definitive proxy or information  statements
incorporated  by  reference in Part III of this Form 10-K or any  amendment  to
this Form 10-K. [      ]

The  aggregate market value of the voting stock held by non-affiliates  of  the
Registrant as of March 13, 1997, was $8,325,184 (computed by reference  to  the
average bid and asked prices of such stock on such date).

Number  of  Common  Shares,  each  with $0.01  par  value,  of  the  Registrant
outstanding as of March 13, 1997:  6,198,555 Common Shares.
                     Exhibit index on page ___
                        Page 1 of ___ Pages.
                               PART I

ITEM 1.  BUSINESS.
- ------------------
                              BUSINESS

General

     Pages,  Inc. (the "Company") was originally formed as an Ohio corporation,
but  on  October  14, 1994, it reincorporated under the laws of  the  State  of
Delaware.    The   Company  operates  principally  through   its   wholly-owned
subsidiaries, Pages Book Fairs, Inc. and its affiliates ("PBF").   The  Company
engages  in the children's literature business. PBF, which the Company acquired
in  1992, publishes and distributes children's literature throughout the United
States.   The  Company's United Kingdom subsidiary was sold  and  its  Canadian
distribution  channel closed in March 1996.  A spin-off of  CA  Short  Company,
("CAS")  formerly  a wholly-owned subsidiary of the Company, was  completed  on
December 31, 1996.  The spin-off of this discontinued operation represents  the
entire  incentive/awards segment of the Company's business.  A  description  of
the  business  of  CAS  during 1996 is included in its Form  10-K  and  certain
information regarding CAS's operations during 1996 is included in Note 8 to the
Company's financial statements.

Children's Literature (Pages Book Fairs)

     Publishing.  The  Company, through PBF, publishes and  markets  reasonably
priced, leisure-based children's printed literature and media products.   Since
the spin-off of CAS in 1996, the children's literature business constitutes the
Company's only business segment.  The Company's books generally have  a  retail
price ranging from $0.99 to $19.99 depending, largely, on whether the books are
soft  or hardcover. Most of the books sold are softcover having a retail  price
of  less than $5.95.   In 1996, approximately  70% of the titles offered by the
Company  were  purchased from other publishers or were reprints  licensed  from
other  publishers. The remaining titles offered by the Company were proprietary
titles  produced and published by the Company's Pages Publishing Group division
under its Willowisp Press (R), Hamburger      Press (R), Worthington Press (R),
and  Riverbank  Press(R) imprints.  In 1996, the Company's book fairs  included
over 110 fiction and non-fiction books and related products published under its
proprietary imprints. The Company's proprietary titles consistently rank at the
top  of  the  best  selling books in the Company's  book  fairs.   All  of  the
Company's proprietary books are manufactured by independent printers, which are
generally  selected  on the basis of price and quality.   The  Company  has  no
agreements  or  contractual arrangements with any printer other  than  purchase
order commitments issued in the normal course of business. The Company believes
that it is not dependent on any one printer.

      Market   Overview.  The  Company  markets  its  children's  leisure-based
literature  primarily  through  book  fairs  held  at  pre-schools,  elementary
schools, and middle schools. There are approximately 79,600 pre-schools and day
care  centers,  64,000  elementary schools, and 13,000 middle  schools  in  the
United States.

      Total   student  enrollment  in  United  States  elementary  schools   is
approximately 27 million and in middle schools is approximately  9  million.  A
relatively  high  number  of  births in the late 1980's  and  early  1990's  is
expected  to  result  in continued growth in pre-school and  elementary  school
enrollment and an increase in middle school enrollment through the year 2000.

     The Company also markets children's literature directly to elementary  and
middle school librarians and teachers. There are over 1,800,000 elementary  and
middle  school teachers in the United States. In addition, the Company  markets
directly  to  librarians  at public libraries. There  are  over  16,000  public
libraries in the United States.
     Pages  Book  Fairs. The principal distribution channel for  the  Company's
children's  literature is through its school book fairs. The Company  currently
markets  its  book fairs under its "Pages Book Fairs, the Original School  Book
Fair Company(SM)" trade name.  The Company sold more than 14 million children's
books  and  related  items  in  1996 through  its  book  fairs.  The  Company's
concentration  in  school-based  distribution  distinguishes  it   from   other
children's  book publishers. Based on information obtained through the  conduct
of  its  business, the Company believes that it currently operates  the  second
largest book fair business in the United States.

     The  Company's  typical book fair is generally one week  in  duration,  is
conducted at a central location on school premises, and is sponsored as a fund-
raising  event  by  parent groups, librarians, or media specialists.  A  school
typically  conducts one or two book fairs during the school  year.  Book  fairs
give  students  the  opportunity  to browse and purchase  quality,  reasonably-
priced,  leisure-based paperback books, hardcover books, and  related  products
such  as posters, pencils, erasers, and bookmarks. The Company provides to  the
schools  child  friendly display cases which are fully stocked with  books  and
related  products. The sponsor conducts the book fair, retains a percentage  of
the sales receipts, and remits the balance to the Company.

     Distribution.  Approximately 95% of the Company's  elementary  and  middle
school  book  fairs  are "case fairs," in which fully stocked  book  cases  are
delivered  to  and  retrieved  from the schools by  the  Company's  independent
distributors. The balance of the Company's book fairs are "box fairs," in which
the  books  and merchandise are delivered and retrieved through the  mail.  Box
fairs  are  utilized  for  elementary and middle schools  located  in  sparsely
populated areas with a small number of schools where a case fair would  not  be
cost-effective and for pre-schools because fewer titles are offered. Books  and
related  merchandise  for case fairs are distributed  by  the  Company  to  its
distributors  from its warehouse in Worthington, Ohio.  Books  and  merchandise
for  box  fairs  are  distributed directly to the schools  from  the  Company's
warehouses.

     As  of  March  13, 1997, the Company had approximately 7  company  and  65
independent  distributors located in territories throughout the United  States.
Relationships with 34 independent distributors were severed in early  March  of
1996  when the Company sold its United Kingdom subsidiary and discontinued  its
Canadian  distribution  channel.  The Company's  independent  distributors  are
independent  contractors  who are compensated by the Company  on  a  commission
basis.   All  distributors are responsible for the  custody  and  care  of   an
inventory  of the Company's products and for delivery, setup, and retrieval  of
the products at book fairs. The Company believes its distribution structure  is
superior  to others in the book fair business because it allows the distributor
to  customize  the fairs to the needs of the customer and because  it  provides
extraordinary  service.  The distributors are exclusive as it  relates  to  the
distribution of book fairs and related products and non exclusive as it relates
to other business endeavors.

     Marketing  and Customer Service. Currently, the Company markets  its  book
fairs  through approximately 44 trained telephone sales representatives located
in  its  offices  in  Worthington, Ohio, Anaheim,  California,  Oklahoma  City,
Oklahoma, Silver Spring, Maryland and Atlanta, Georgia, as well as through  its
network  of distributors. The telephone sales representatives undergo extensive
training,   monitoring,  and  supervision  to  ensure   quality   control   and
consistency.   The   Company's   computer   system   allows   telephone   sales
representatives to sequence solicitations according to account profitability.

     In  elementary  and middle schools, decisions relating to book  fairs  are
usually made by school librarians, media specialists or coordinators, or parent-
teacher organizations, which also sponsor, organize, and conduct the fairs.

     Surveys  conducted by the Company indicate that product quality, quantity,
and  customer  service  are  the  three most important  factors  considered  by
sponsors  of  book fairs in selecting one book fair company over  another.  The
Company has established an on-line system which can be accessed by each of  its
distributors  and  customer service representatives to  retrieve  messages  and
special  requests from customers and monitor and order inventory. Additionally,
the  Company maintains a customer service department with a national  toll-free
number.  The  customer service department collects a representative  number  of
book  fair customer evaluations and incorporates information derived from  such
evaluations  into  a  database,  which  enables  the  Company  to  measure  the
effectiveness  of  its marketing programs and monitor the  performance  of  its
distributors.

     The  Company currently offers between 375 and 1,200 book titles and  other
items  in  its  book  fairs.  The Company's product development  &  acquisition
department selects book titles and other items for sale at its book fairs based
upon  such  factors as sales potential, literary quality, and  educational  and
entertainment  value.  The  Company  determines  the  sales  potential  for   a
particular  book title or other item, in part, from historical sales  data  and
from qualitative and quantitative readership surveys it conducts.

    Library Sales.  The Company markets directly to school and public libraries
through  Pages Library Services Inc.  The Junior Library Guild (JLG)  division,
which  was  founded  in  1929,  offers high quality,  award-winning  children's
literature in seven reading levels through a 12-month subscription program.   A
JLG  subscription  provides libraries with some of the best current  children's
literature  in  first edition hardcover books at up to 50% off  of  publishers'
cover  prices.   The  National  Library Services (NLS)  division  markets  high
quality,  hardcover books at prices up to 60% off of publishers' cover  prices.
Quality  books preselected by grade level and fiction or nonfiction  categories
are  offered on a preview basis to libraries.  Both JLG and NLS market  to  the
libraries primarily through telemarketing.

     Growth  opportunities.  In 1996, the Company's 22,000 book fairs  gave  it
direct  access to approximately 12 million students and teachers.  This  access
affords  the  Company  an opportunity to cross-market  other  products  and  to
increase sales of its products directly to teachers and librarians.

    The Company believes that its existing book fair sales organization and its
marketing system are capable of absorbing additional volume and can be utilized
to  increase its share of the existing elementary school and middle school book
fair markets.

    Except for its operations in Canada, the United Kingdom, and Ireland, which
were  sold or closed in March 1996, the Company did not operate in any  foreign
countries  in 1996. Countries in Western Europe and South America  could  offer
longer-range   opportunities  for  sales  of  non-English  language   products.
However,  the Company is subject to a Non-competition Agreement with Scholastic
which  was  entered  into in conjunction with the sale of  its  United  Kingdom
operations  which until after March 6, 2001, precludes   it from  competing  in
Cananda,  the  United  Kingdom, Ireland, Germany,  Italy,  Greece  and  Eastern
Europe.   There is a demand in the United States for Spanish language  products
which  could  be  easily  integrated into the Company's current  marketing  and
distribution systems.



Employees

     As  of   March,  1997, the Company employed a total of  approximately  161
permanent  and  100  seasonal  persons in the United  States.   The  number  of
seasonal employees fluctuated during 1996 from a high of  402 to a low  of   29
due  to  the cyclical nature of the Company's business.  None of the  Company's
employees  are  represented  by  a  labor  union.  The  Company  considers  its
relationship  with  its employees to be excellent. As of March  13,  1997,  the
Company's health care plan covered 118 of its employees.

Trademarks, Copyrights, and Licenses

    The Company owns or licenses the rights to the principal trademarks used in
its business. The Company's principal trademarks are registered and the Company
considers protection of such trademarks to be important to its business.   U.S.
trademarks expire ten years after they are granted, but are renewable.   It  is
the  Company's  policy  to  renew all of its  active  trademarks.    The  names
"Willowisp   Press(R),"  "Hamburger  Press(R),"  "Rainbow  Book   Fairs   (R),"
"Worthington  Press(R),"  "Reading Resources(R)," "Riverbank  Press  (R)"   and
others are registered trademarks or have trademark registration pending in  the
United  States.  The  Company  is not aware of  any  other  pending  claims  of
infringement or challenges to the Company's right to use its trademarks.

     The  Company sometimes acquires license rights to reproduce characters  or
images  such  as  cartoon characters or pictures of sports  figures,  but  such
licensing is not critical to its children's literature business.

Competition

     The  distribution  of  children's leisure-based  literature  is  a  highly
competitive   business.   The  Company's  major  competitors   are   Scholastic
Corporation  and  Troll Associates, which are significantly larger  and  better
capitalized  than  the Company, and numerous small independent  companies.  The
Company  competes  on  the  basis  of customer service,  product  quality,  and
competitive pricing.

Seasonality and Working Capital

     The  children's  literature  business is highly  seasonal  and  correlates
closely  to  the  school year.   As a result, most of  the  income  of  PBF  is
generated between the months of September and May.  Due to the seasonality, the
Company  experiences negative cash flow during the summer months.  Further,  in
order  to  build  its  inventory for its Fall sales, the  Company's  borrowings
increase  over  the summer and generally peak during late Fall.  Inventory  and
receivables reach peak levels during the months of October through December.



ITEM 2.   PROPERTIES.
- ---------------------
<TABLE>                                                                              Owned         Principally Used         
<CAPTION>
           Location                     Use                Size               Leased        By
- -----------------------         ------------------     -------------         --------       ----------------
<S>                             <C>                    <C>                    <C>           <C>              
St. Petersburg, Florida         Office                 48,760 sq. ft.         Leased        Pages, Inc.
                                                                                            Pages Book Fairs
Worthington, Ohio               Office & Warehouse     61,530 sq. ft.         Owned         Pages Book Fairs
Dublin, Ohio                    Office                  4,700 sq. ft.         Leased        Pages, Inc.
Silver Spring, Maryland         Office & Warehouse      5,200 sq. ft.         Leased        Pages Book Fairs
Anaheim, California             Office & Warehouse     11,600 sq. ft.         Leased        Pages Book Fairs
St. Louis, Missouri             Office & Warehouse     25,000 sq. ft.         Leased        Pages Book Fairs
Orlando, Florida                Office & Warehouse      1,700 sq. ft.         Leased        Pages Book Fairs
Tampa, Florida                  Warehouse               3,500 sq. ft.         Leased        Pages Book Fairs
New York, New York              Office                    750 sq. ft.         Leased        Pages Book Fairs
Marietta, Georgia               Office & Warehouse     13,000 sq. ft.         Leased        Pages Book Fairs
Oklahoma City, Oklahoma         Office & Warehouse      8,900 sq. ft.         Leased        Pages Book Fairs
Nashville, Tennessee            Office & Warehouse      2,500 sq. ft.         Leased        Pages Book Fairs
Worthington, Ohio               Warehouse              20,000 sq. ft.         Leased        Pages Book Fairs
</TABLE>

     The leases (including renewals) on the properties set forth above expire as
follows:   St. Petersburg, Florida - December 31, 2002; Dublin, Ohio - month  to
month  term; Silver Spring, Maryland -  December 31, 1997;  Anaheim,  California
- -   August  31,  1997;   St.  Louis, Missouri -  February  27,  1998;   Orlando,
Florida  -  March 31, 1998;  Tampa, Florida - January 31, 2002;  New  York,  New
York  -  February 28, 1998;  Marietta, Georgia -  May 31, 1998;  Oklahoma  City,
Oklahoma   -   June  30,  1997;  Nashville,  Tennessee  -  October   20,   2000;
Worthington,  Ohio  -  month-to-month.  These  facilities  are  all  located  in
appropriately designed buildings which are kept in good repair.   The   property
owned  by  the  Company  in  Worthington, Ohio, is  pledged  to  The  Huntington
National Bank.

ITEM 3.     LEGAL PROCEEDINGS.
- ------------------------------
Gruner + Jahr Litigation

     During 1995, Gruner + Jahr Printing and Publishing Company ("G&J") filed an
action  against the Company seeking in excess of $900,000 in damages  which  had
been  stayed  by  the  court pending the resolution of an action  filed  by  the
Company  in  federal  court  against G&J seeking compensation  arising  out  the
Company's  purchase from G&J of the Read Aloud Book Club.  In  March  1997,  the
Company  reached  a settlement with G&J on both actions.  As  a  result  of  the
settlement,  the  Company made a payment to G&J of $300,000.   A  provision  for
this loss contingency was included in the Company's 1995 financial statements.

Internal Revenue Service Assessment

     During  the  Spring  of  1993, the Company was advised  that  the  Internal
Revenue Service ("IRS") might assess additional income taxes in connection  with
the  examination of the tax returns of Pages Book Fairs ("PBF", formerly  School
Book  Fairs),  and  its affiliates for the fiscal years ending  July  31,  1988,
1989,  1990  and  1991.   In  June  1993, the  Company  recorded  a  $2  million
adjustment  to its purchase price allocation of PBF assets, which increased  the
cost   in  excess  of  assets  acquired  (i.e.  -  goodwill),  and  recorded   a
corresponding  increase in accrued tax liabilities and related costs.

     In  October  of 1995, the Company received four Notices of Deficiency  from
the  IRS  relating  to  this examination.  The Notices  of  Deficiency  assessed
additional  income  taxes  of  $4,693,681  and  penalties  of  $1,358,630,  plus
interest.    The  asserted  deficiencies  were  attributable  primarily   to   a
restructuring  of  PBF  and related entities that occurred  on  August  1,  1988
(before  PBF  was acquired by the Company), in which, along with  other  events,
certain  assets  were  transferred  between  related  companies.   The  IRS  had
challenged,  among  other things, the values assigned to  those  assets  by  the
parties  to  the  transaction, contending that the assets were  undervalued  and
that  PBF recognized a substantial taxable gain in the transaction.  In  January
1996,  the  Company  filed  petitions with  the  Tax  Court  disputing  the  IRS
valuation of the assets transferred, and other points in the IRS assessment.

     On  October  28, 1996, the Company entered into a settlement with  the  IRS
regarding  the four Notices of Deficiencies received assessing additional  taxes
for  the fiscal years 1988, 1989, 1990 and 1991.  The settlement includes income
taxes  of  $750,000, plus interest of approximately $750,000,  for  a  total  of
approximately  $1,500,000.  The Company has negotiated a payment plan  with  the
IRS  that  spreads the payments including interest over twelve  months  starting
in March 1997.

     On  December  27, 1996, the Company filed an action in U.S. District  Court
for  the Northern District of Ohio against Arthur Andersen & Co. LLP seeking  in
excess  of  $16,000,000  in damages.  The complaint is a  result  of  the  final
outcome of the IRS assessment and representations made by Arthur Andersen &  Co.
during the Company's purchase of School Book Fairs, Inc. in 1992.

ITEM 4.      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.
- -----------------------------------------------------------------
    None.

                                    PART II
  
 ITEM 5. MARKET PRICE FOR THE COMPANY'S COMMON STOCK AND RELATED STOCKHOLDER
 ---------------------------------------------------------------------------
         MATTERS.
         --------

      The  Common  Stock is traded on the Nasdaq National  Market  under  the
  symbol  "PAGZ."   The following table sets forth for the periods  indicated
  the high and low sale prices for shares of the Common Stock, as reported on
  the Nasdaq National Market.
  
                                                       Trade Price
                                                   ----------------------  
                                                   High           Low
                                                   --------     ---------
Calendar Year Ended December, 1996                            
     Fourth Quarter                                  3              2
     Third Quarter                                   2 1/4          1 1/2
     Second Quarter                                  2 7/8          1 3/4
     First Quarter                                   2 3/8          1 1/2
                                                              
Calendar Year Ended December, 1995                            
     Fourth Quarter                                  3              1 5/8
     Third Quarter                                   3 5/8          2 1/2
     Second Quarter                                  7 1/4          3
     First Quarter                                   8              3 1/4
  
      As  of  March  13, 1997, the Company had approximately 446  holders  of
  record of its Common Stock.
  
     The Company has not paid dividends since December 27, 1985.  The Company
  anticipates  that  for the foreseeable future it will  retain  earnings  in
  order to finance the expansion and development of its business, and no cash
  dividends will be paid on its common stock.  The Loan Agreement between the
  Company  and The Huntington National Bank (the "Loan Agreement")  does  not
  allow  the Company to pay cash dividends which total in excess of  $100,000
  on  its common stock and only then when the Company is not in default under
  the Loan Agreement.
  
     In August, 1996, the Company issued a subordinated Note in the principal
  amount  of  $250,000, which was accompanied by a Warrant to  purchase  five
  thousand  shares of Company Common Stock  at a purchase price of $2.00  per
  share.   The warrant is exercisable in installments over a five year period
  and  expires  on August 14, 2001.  The subordinated note and  warrant  were
  issued pursuant to Section 4(2) of the Securities Act of 1933, Regulation D
  of  the  Securities  and Exchange Commission and similar  exemptions  under
  state securities laws.
  




ITEM 6.  SELECTED FINANCIAL DATA.
- ---------------------------------

(In thousands, except per share data)
<TABLE>
<CAPTION>
                                                                                                            Ten Months
                                                Year Ended     Year Ended     Year Ended     Year Ended        Ended
                                               December 31,   December 31,   December 31,   December 31,   December  31,
                                                   1996           1995           1994           1993          1992(1)
                                               -------------------------------------------------------------------------
                                                                                                          
Consolidated Statements of  Operations                                                                    
 Data:
<S>                                           <C>            <C>             <C>            <C>            <C>      
Revenues                                      $  29,887      $  50,201       $  51,178      $  47,622      $  26,618
Costs and expenses                               32,525         54,299          51,738         47,477         27,229
Gain on sale of distribution channel             (3,255)           --              --             --             --
                                               --------       --------       ---------       --------       --------
Income from continuing operations before                                                                  
income taxes                                        617         (4,098)          (560)           145           (611)
(Provision) benefit for income taxes                 --         (2,119)(5)        169           (568)           700(2)
                                               --------       --------       ---------       --------       --------
Income (loss) from continuing operations            617         (6,217)          (391)          (423)            89
  net of cumulative effect of accounting
  change of $995 in 1996                            912         (3,002)           (81)          1,434            909
                                               --------       --------       ---------       --------       --------
Net income (loss)                             $    1,529     $  (9,219)     $    (472)     $   1,011      $     998
                                               =========     =========       =========       ========       ========
Per Share Data(3):
Income (loss)  from continuing operations     $     0.10     $   (1.26)     $   (0.10)     $   (0.07)     $    0.19
Discontinued operations, net of cumulative                                                                
effect of accounting change of $0.17 in 1996        0.16         (0.61)         (0.02)          0.25             --
                                                --------       --------       ---------       --------       --------
Net income  (loss) per common share(4)        $     0.26     $   (1.87)     $   (0.12)     $    0.18      $     0.19
                                               =========     =========       =========       ========       ========
Cash dividends per common share                       --        -           -              -              -
Weighted average common and common equivalent                                                             
shares                                             5,857         4,930          4,055          5,757           5,546
                                                                                                                 
                                                    At             At             At             At             At
                                               December 31,   December 31,   December 31,   December 31,   December 31,
                                                   1996           1995           1994           1993           1992
                                                --------       --------       ---------       --------       --------
Consolidated Balance Sheets Data:                                                                                
Working capital                               $   3,935      $  15,719      $  13,527      $  10,054      $   8,456
Total assets                                     41,320         54,849         68,005         53,761         44,634
Long-term obligations                             4,265         19,360          8,927         10,362         10,533
Stockholders' equity                             12,876         10,674         19,593         12,814          8,734
</TABLE>
NOTE  1:  On May 19, 1992, Pages, in a transaction accounted for as a  purchase,
acquired  the  outstanding  stock  of School Book  Fairs,  Inc.  and  affiliated
entities.   The  aggregate  cost  of  this  transaction,  including  major  debt
refinancing,  approximated $8,841,000.  Additionally, during 1992,  the  Company
changed its year end from February 28 to December 31.

NOTE  2:  For the ten months ended December 31, 1992, the tax provision included
an  $812,400  tax  benefit  attributable to the Company's  reassessment  of  the
future realizability of deferred tax assets.

NOTE  3:  Adjusted to give effect to five-for-four stock split in each of  April
1990 and October 1993.

NOTE  4:  Represents earnings per common and common equivalent share both  on  a
primary  and a fully diluted basis.  On a fully diluted basis, dilution is  less
than 3%.

NOTE  5:    The  tax  provision  was an allowance  against  previously  recorded
deferred tax assets.

ITEM  7.    MANAGEMENT'S  DISCUSSION AND ANALYSIS  OF  FINANCIAL  CONDITION  AND
- --------------------------------------------------------------------------------
RESULTS  OF OPERATIONS.
- -----------------------

      The  following discussion should be read in conjunction with the  Selected
Financial  Data  and the Consolidated Financial Statements and  Notes  contained
elsewhere  herein.   The  Company's results of  operations  have  been,  and  in
certain  cases  are  expected  to continue to be, affected  by  certain  general
factors.

Acquisitions and Changes in Fiscal Years

     On  May 19, 1992, the Company acquired all of the outstanding capital stock
of  Pages Book Fairs. The transaction was accounted for as a purchase and, as  a
result,   operations  of  Pages  Book  Fairs  are  reflected  in  the  Company's
Consolidated  Financial Statements from May 20, 1992, forward. As  part  of  the
transaction,  the  Company acquired certain Pages Book Fairs  bank  indebtedness
directly  from  Pages Book Fairs' primary lending institution, at a  substantial
discount,  and issued to such lender warrants to purchase Common Shares  of  the
Company.  The  Company also issued, to key management personnel  of  Pages  Book
Fairs, stock options to purchase Common Shares of the Company.

     During  December 1992 as a consequence of the Pages Book Fairs acquisition,
the  Company changed its fiscal year end from the last day of February  back  to
December  31  so that future reporting years would more closely approximate  the
annual business cycle for the combined businesses.

     The  Company  acquired several businesses involved in the distribution  and
publishing  of  children's  literature,  including  the  Junior  Library  Guild,
National  Library  Service  and Cornerstone Books  from  Bantam  Doubleday  Dell
Publishing  Group, Inc. in 1994 and Parents Magazine Read Aloud Book  Club  from
the  publisher  of  Parents  Magazine  in 1993.  The  aggregate  cost  of  these
acquisitions  approximated  $2.9 million and $1.7  million  in  1994  and  1993,
respectively,  and  was  paid with a combination of  cash,  common  shares,  and
notes.  The  transactions were accounted for as purchases and, as a result,  the
operations  of the acquired entities are included in the Company's  consolidated
financial  statements commencing with the respective dates of  acquisition.   In
1995  the  Company  decided  to  exit the Read Aloud  Book  Club  business  and,
accordingly,  it  is reflected as a discontinued operation in  the  accompanying
consolidated financial statements.

Discontinued Operations

     Effective  on  the  close of business on December  31,  1996,  the  Company
completed  a tax-free spin-off of the common stock of the Company's wholly-owned
subsidiary, CA Short Company ("CAS") through a distribution to the stockholders
of Pages, Inc. of one and  one-half shares  of  CAS  common  stock for every ten
shares  of   Pages  common  stock outstanding  on  the  record date.  Effective
January  1,  1997,  CAS  issued  a subordinated  debenture to Pages in the 
principal amount of $5  million  bearing interest  at 7% per annum payable 
quarterly, with principal payments of $100,000 each  due  at the end of the 
first four years, and a final payment of $4,600,000 due at the end of the fifth
year.

      The   spin-off  of  this  discontinued  operation  represents  the  entire
incentive/awards  segment  of  the  Company's  business.   The   statements   of
operations for all years presented have been restated to reflect the results  of
CAS as a discontinued operation.

     Additionally,  in  1995,  the Company adopted a  plan  to  discontinue  the
operations  of  its Read Aloud Book Club division (the "Club").  The  operations
of  the  Club ceased during the second quarter of 1996.  Losses incurred between
the  measurement  date  (December 31, 1995) and  the  date  on  which  operating
ceased,  as  well  as  close out costs on the Club, were  provided  for  in  the
December  31,  1995  consolidated  financial  statements.   The  statements   of
operations for all years presented have been restated to reflect the results  of
the Club as a discontinued operation.

Internal Revenue Service Assessment

     During  the  Spring  of  1993, the Company was advised  that  the  Internal
Revenue Service ("IRS") might assess additional income taxes in connection  with
the  examination of the tax returns of Pages Book Fairs ("PBF", formerly  School
Book  Fairs),  and  its affiliates for the fiscal years ending  July  31,  1988,
1989,  1990  and  1991.   In  June  1993, the  Company  recorded  a  $2  million
adjustment  to its purchase price allocation of PBF assets, which increased  the
cost   in  excess  of  assets  acquired  (i.e.  -  goodwill),  and  recorded   a
corresponding  increase in accrued tax liabilities and related costs.

     In  October  of 1995, the Company received four Notices of Deficiency  from
the  IRS  relating  to  this examination.  The Notices  of  Deficiency  assessed
additional  income  taxes  of  $4,693,681  and  penalties  of  $1,358,630,  plus
interest.    The  asserted  deficiencies  were  attributable  primarily   to   a
restructuring of PBF and related entities that occurred on August  1,  1988,  in
which,  along with other events, certain assets were transferred between related
companies.   The IRS had challenged, among other things, the values assigned  to
those assets by the parties to the transaction, contending that the assets  were
undervalued  and  that  PBF  recognized  a  substantial  taxable  gain  in   the
transaction.   In January 1996, the Company filed petitions with the  Tax  Court
disputing the IRS valuation of the assets transferred, and other points  in  the
IRS assessment.

     On  October  28, 1996, the Company entered into a settlement with  the  IRS
regarding  the four Notices of Deficiencies received assessing additional  taxes
for  the fiscal years 1988, 1989, 1990 and 1991.  The settlement includes income
taxes  of  $750,000, plus interest of approximately $750,000,  for  a  total  of
approximately  $1,500,000.  The Company has negotiated a payment plan  with  the
IRS that spreads the payments including interest over twelve months starting  in
March 1997.

Disposal  and  Phase  Out  of  Certain Children's  Literature  Business  Segment
Distribution Channels

     During  1995,  the  Company disposed of or phased  out  the  operations  of
several  acquisitions made in 1993 and 1994 and curtailed  the  distribution  of
early  childhood  products through the mail to pre-schools and daycare  centers.
Combined   revenues,   included  in  the  accompanying  consolidated   financial
statements,   of  the  aforementioned  operations  for  1996,  1995   and   1994
approximated  $0, $2,300,000 and $3,400,000, respectively.  The  combined  costs
and  expenses  associated with the aforementioned operations including  loss  on
disposition  or  phase out included in cost of goods sold and  selling,  general
and   administrative   expenses  in  the  accompanying  consolidated   financial
statements  for 1996, 1995 and 1994 approximated $0, $2,700,000, and $3,300,000,
respectively.


Disposition  of  United  Kingdom  and Discontinuance  of  Canadian  Distribution
Channel

     On  March 6, 1996, the Company sold its United Kingdom subsidiary. Revenues
in  US  dollars  for the United Kingdom subsidiary for the years ended  December
31,  1996, 1995, and 1994 approximated $1,414,000, $11,264,000, and $12,173,000,
respectively,  with  loss  before  income  taxes  of  approximately  $(117,000),
$(1,197,000), and $(276,000), for the same years.

     On  March  13,  1996,  the Company discontinued its  Canadian  distribution
channel.   Revenues  in U.S. dollars for the Canadian distribution  channel  for
the  years  ended  December  31,  1996, 1995, and  1994  approximated  $370,000,
$3,322,000,  and  $3,406,000, respectively, with loss  before  income  taxes  of
approximately $(56,000), $(386,000), $(367,000), for the same years.

Notes Receivable from Stock Sales

     In the Third and Fourth Quarters of 1996, the Company made loans to certain
of  its  officers and employees to provide them with funds to pay  the  exercise
price  of  options  granted by the Company to purchase  Company  common  stock..
These  notes  are full recourse promissory notes bearing interest  at  7%.   The
principal  sum is due in September, 1999.  The interest is payable only  in  the
event  and only to the extent that the fair market value of the shares of common
stock  at  the  close of business in September 1999 exceeds the exercise  price.
No  provision  has  been  included in the 1996  financial  statements  for  such
interest.

Trends

     The  Company believes that the public's interest in education  and  general
demographic  conditions  will  continue for the foreseeable  future  to  have  a
favorable impact on the Company's domestic operations, particularly with  regard
to  the sale of children's literature products.  Additionally, public elementary
and  secondary  enrollment is projected to continue to  grow  through  the  year
2000. As the population of school children increases, the number of schools  and
teachers will likely increase.

     For the Spring 1997 book fair season, the number of book fairs held as of 
March  13,  1997  was approximately 12% less than the same  season  in  1996.
Additionally, the remaining scheduled events for the Spring 1997 season are  9%
above  the  same time in the previous year.  The Company anticipates this  trend
to continue through the Spring 1997 season and that the final number of events 
for the Spring 1997 season should end up 1% to 3% below below the same season in
1996.

Seasonality

     The  children's  literature  business is  highly  seasonal  and  correlates
closely  to  the  school  year.   As a result, most of  the  income  of  PBF  is
generated between the months of September and May.  Due to the seasonality,  the
Company  experiences negative cash flow during the summer months.   Further,  in
order  to  build  its  inventory for its Fall sales,  the  Company's  borrowings
increase  over  the summer and generally peak during late Fall.   Inventory  and
receivables reach peak levels during the months of October through December.


Special Note Regarding Forward Looking Statements

      Certain  statements  contained  in  this  Form  10-K  under  "Management's
Discussion  and  Analysis of Financial Condition and Results of Operations"  and
other  statements contained elsewhere in this Form 10-K regarding  matters  that
are  not  historical facts are "forward looking statements"  (as  such  term  is
defined  in  the Private Securities Litigation Reform Act of 1995)  and  because
such  statements  involve  risks and uncertainties, actual  results  may  differ
materially  from those expressed or implied by such forward looking  statements.
Those  statements  appear in a number of places in this Form  10-K  and  include
statements regarding the intent, belief or current expectations of the  Company,
its  directors or its officers with respect to, among other things: (i) expected
growth  in  school enrollments; (ii) ability of the Company to absorb additional
volume;  (iii) the Company's financing plans; (iv) the Company's growth strategy
including  the introduction of new book fair concepts; and (v) trends  affecting
the  Company's  financial  condition  or  results  of  operations.   Prospective
investors  are  cautioned  that  any such forward  looking  statements  are  not
guarantees of future performance and involve risks and uncertainties,  and  that
actual  results  may  differ  materially from those  projected  in  the  forward
looking   statements  as  a  result  of  various  factors.    The   accompanying
information  contained  in  this  Form 10-K, including  without  limitation  the
information  set forth under the headings "Management's Discussion and  Analysis
of  Financial  Condition and Results of Operations," and "Business,"  identifies
important factors that could cause such differences.

Results of Operations

     The table below sets forth certain financial data expressed as a percentage
of revenues:

                                          Percentage of Revenues
                                -------------------------------------------
                                Twelve Months  Twelve Months  Twelve Months
                                    Ended          Ended          Ended
                                December 31,   December 31,   December 31,
                                    1996           1995           1994
                                -------------------------------------------
Total revenue                         100.0%         100.0%         100.0%
Cost of goods sold                     59.0           62.1           59.4
                                      -----          -----          -----
Gross profit                           41.0           37.9           40.6
Selling, general, and administration   44.1           40.1           37.1
Interest                                3.3            3.6            2.5
Depreciation and amortization           2.3            2.4            2.2
Foreign exchange                         --             --           (0.1)
Gain on sale of distribution channel  (10.8)            --              -
                                     ------          -----           -----
Income  (loss) from continuing                                
operations before income taxes          2.1%          (8.2)%         (1.1)%
                                     ======          ======        =======


Year Ended December 31, 1996, Compared to Year Ended December 31, 1995

     Revenues  for the year ended December 31, 1996 approximated $29.9  million
compared to approximately $50.2 million for the year ended December 31, 1995, a
decrease of 40.4% or approximately $20.3 million.  The decrease in revenues  is
principally  attributable  to the following: the sale  of  the  United  Kingdom
operations in early March 1996; the discontinuance of the Canadian distribution
channel  in  early  March 1996; the disposal and phase  out  of  certain  other
children's literature distribution channels in the third and fourth quarters of
1995,  and a reduction in the number of domestic book fair events held in  1996
compared to 1995.

     Cost  of  goods  sold was approximately $17.6 million for the  year  ended
December  31, 1996, compared to approximately $31.2 million for the year  ended
December  31,  1995, a decrease of 43.6% or approximately $13.6  million.   The
decrease  in  cost of goods sold is due to the reduction in revenues  discussed
above  and improvements in the cost of book fair products.  Cost of goods  sold
as a percentage of revenues was 59.0% for 1996 compared to 62.1% for 1995.

    Selling, general and administrative expense was approximately $11.7 million
for  the years ended December 31, 1996, compared to approximately $19.0 million
for the year ended December 31, 1995, a decrease of 38.4% or approximately $7.3
million.   The  decrease  in  selling, general and  administrative  expense  is
attributable to the sale of the United Kingdom operations in early March  1996;
the  discontinuance of the Canadian distribution channel in early  March  1996;
and  the  disposal  and  phase  out  of  certain  other  children's  literature
distribution channels in the third and fourth quarters of 1995.

    General corporate and administrative expense was approximately $1.5 million
for  the  year ended December 31, 1996, compared to $1.1 million for  the  year
ended  December  31, 1995, an increase of 36.4% or $400,000.  The  increase  is
principally attributable to the issuance of stock appreciation rights under the
executive incentive compensation plan in October 1996 approximating $431,000.

    Interest expense was approximately $1.0 million for the year ended December
31,  1996,  compared to $1.8 million for the year ended December  31,  1995,  a
decrease  of  44.4%  or $800,000.  In connection with the sale  of  the  United
Kingdom distribution channel in March 1996, a portion of the proceeds was  used
to  pay down outstanding debt.  The average outstanding debt by quarter in 1996
approximated  $13.7 million compared to $23.9 million for 1995.   Additionally,
the  average interest rate for 1996 approximated 8.4% compared to approximately
9.3% for 1995.

     Depreciation and amortization expense was approximately $701,000  for  the
year  ended  December 31, 1996, compared to $1.2 million  for  the  year  ended
December 31, 1995, a decrease of 41.6% or approximately $499,000.  The decrease
is  principally attributable to the disposal of the United Kingdom distribution
channel in early March 1996 and its related fixed assets.

     There  was  no  income  tax provision for 1996 due to  the  Company's  net
operating loss position, and the full valuation of any resulting deferred tax 
benefit.




Year Ended December 31, 1995, Compared to Year Ended December 31, 1994

     Revenues  for the year ended December 31, 1995 approximated $50.2  million
compared to approximately $51.2 million for the year ended December 31, 1994, a
decrease of 2.0% or approximately $1.0 million. The decrease is attributable to
an  approximate  $2 million decrease in book fair sales ($1.1  million  in  the
domestic  market  and  $900,000 in the foreign market) with  an  offset  of  an
approximate $1 million increase in school and library sales.

     Cost  of  goods  sold was approximately $31.2 million for the  year  ended
December  31, 1995, compared to approximately $30.4 million for the year  ended
December  31,  1994,  an  increase of 2.6% or  approximately  $800,000.   As  a
percentage of revenues from the children's literature business segment, cost of
goods  sold  increased to 62.1% in 1995 from  59.4% in 1994.  The  increase  in
cost  of  goods sold is principally due to erosion in margin, change in product
mix and the related channel of product distribution.

     Selling,  general,  and  administrative expense  was  approximately  $19.0
million  for the year ended December 31, 1995, compared to approximately  $18.0
million  for  the  year  ended  December 31,  1994,  an  increase  of  5.6%  or
approximately $1.0 million. The increase in selling, general and administrative
expenses was due to reflecting a full year of expense relating to 1994 business
acquisitions as well as additional expenses relating to the operations  of  the
1995  business acquisitions and expenditures to further develop historical  and
acquired  channels  of distribution.  Additionally, the 1995  expense  includes
approximately $400,000 of costs associated with the disposal and phasing out of
operations.

    General corporate and administrative expense was approximately $1.1 million
for  the  year ended December 31, 1995, compared to $1.0 million for  the  year
ended December 31, 1994, an increase of  10% or $100,000.

    Interest expense was approximately $1.8 million for the year ended December
31,  1995,  compared to $1.3 million for the year ended December 31,  1994,  an
increase  of 38.5% or $500,000.  During 1995, borrowings were at higher  levels
than  in  1994 and at higher interest rates.  The average outstanding  debt  by
quarter in 1995 approximated $23.9 million compared to $23.3 million for  1994.
Additionally, the average interest rate for 1995 approximated 9.3% compared  to
approximately  7.9%  for 1994.  The higher levels of borrowings  resulted  from
seasonal needs, business acquisitions and business expansion.

     Depreciation and amortization expense was approximately $1.2  million  for
the  year ended December 31, 1995, compared to $1.1 million for the year  ended
December  31, 1994, an increase of 9.1% or approximately $100,000. The increase
in  depreciation  and  amortization expense in 1995 was primarily  due  to  the
inclusion  of  a full year of expense in 1995 for acquisitions  made  in  1994,
which  increased depreciable and amortizable assets.  The increase is due  also
to  the addition of depreciable and amortizable assets associated with the 1995
business acquisitions.

     The  provision for income taxes reflects a reserve for previously recorded
deferred tax assets, as required by SFAS No 109.

Liquidity and Capital Resources

     The  Company's primary sources of liquidity have been cash generated  from
operating  activities, amounts available under its existing credit  facilities,
and  cash  generated  from  the  disposal of the  United  Kingdom  distribution
channel.   The  Company's primary uses of funds consist of financing  inventory
and  receivables  with  the funding of acquisitions as a  secondary  use.   See
"Seasonality".

     The  following  table presents a historical summary of the Company's  cash
flows (in thousands):

                                    1996           1995           1994
                                ----------------------------------------
Cash  provided  by  (used)  in                                
operating activities            $  (2,406)     $   3,269      $  (6,737)
Capital expenditures                 (733)          (586)          (854)
Net  (payments) borrowings  on                                
debt obligations                   (8,669)        (2,420)         3,336
Payment for Company acquisitions       --           (779)        (2,720)
Proceeds   from  issuance   of                                
Common Shares                         299            275          7,206
Proceeds    from    sale    of 
distribution channel               11,288             --             --
Other                                   6            102            141
                                  ________         _________      _________
Increase(decrease) in cash      $    (215)     $   ( 139)     $     372
                                 ========         ========       ========

     During  early March 1996, the Company disposed of its foreign  operations.
The  $11,287,500 of proceeds were used to pay off the debt due Lloyds Bank, pay
down the revolving lines, and for working capital.  Prior to December 31, 1996,
the Company had one credit facility in the amount of $16 million, $11.5 million
($2,049,185 unused at December 31, 1996) of which was earmarked for the use  by
Pages  Book Fairs, and $4.5 million ($830,254 unused at December 31,  1996)  of
which was earmarked for the use of CA Short Company.  On December 31, 1996,  in
conjunction  with  the spin-off of CA Short Company, Pages Book  Fairs  entered
into  a new credit facility (guaranteed by the Company) in the aggregate amount
of  $11.5  million and CA Short Company entered into a separate credit facility
in  the aggregate amount of $4.5 million.  The Pages Book Fairs credit facility
bears interest at the lenders prime rate plus 1% and is due on June 30, 1997.

     Due to the seasonality of the Company's book fairs, cash flow from the
Spring season fairs does not become significant until mid-March.  This, 
combined with the payment of the Gruner + Jahr settlement in March, has 
required the Company to extend payments to some of its vendors beyond normal
terms.  The Company anticipates vendor payments will be back within normal 
terms by late April 1997.

     The  Company anticipates that operating cash flows during the next  twelve
months,  coupled  with  the revolving credit facility, will  cover  operating
expenditures  and  meet the current maturities on long-term  obligations.   The
Company  does not anticipate any material expenditures for property, plant  and
equipment during the next twelve months.

     During  the  second  half of 1997 and early 1998,  the  Company  plans  to
increase  sales of several of its product lines, and introduce a new book  fair
concept.   To  do  so  will  require  the Company  to  increase  its  inventory
investment  to  support the sales increases.  The Company  anticipates  raising
additional  capital during the second and third quarters of 1997 to  fund  this
growth.   The  exact  form of this has not been decided, however,  the  Company
anticipates that it will conduct a private placement of equity, or subordinated
debentures,  which  may have warrants attached.  If additional  funds  are  not
raised,   the   Company  will  delay  the  sales  increases  and  new   concept
introduction,  and will control its growth and expenses at a  level  funded  by
internal cash flows and the revolving credit facility.  The Company's credit 
facility is due and payable in full on June 30, 1997.  Although the lender has
not issued a commitment to do so, the Company believes that its relationship 
with its lender is favorable and that the credit facility will be renewed when
due.

    During 1995, Gruner + Jahr Printing and Publishing Company ("G&J") filed an
action  against the Company seeking in excess of $900,000 in damages which  had
been  stayed  by  the court pending the resolution of an action  filed  by  the
Company  in  federal  court against G&J seeking compensation  arising  out  the
Company's  purchase from G&J of the Read Aloud Book Club.  In March  1997,  the
Company  reached  a settlement with G&J on both actions.  As a  result  of  the
settlement,  the  Company made a payment to G&J of $300,000.  A  provision  for
this loss contingency was included in the 1995 financial statements.

Seasonality

     The  children's  literature  business is highly  seasonal  and  correlated
closely  to  the  school year.   As a result, most of  the  income  of  PBF  is
generated between the months of September and May.  Due to the seasonality, the
Company  experiences negative cash flow during the summer months.  Further,  in
order  to  build  its  inventory for its Fall sales, the  Company's  borrowings
increase  over  the summer and generally peak during late Fall.  Inventory  and
receivables reach peak levels during the months of October through December.

Inflation

     Although  the  Company cannot determine the precise effects of  inflation,
inflation  has an influence on the cost of the Company's products and services,
supplies,  salaries, and benefits. The Company attempts to minimize  or  offset
the  effects  of  inflation through increased sales volumes and  sales  prices,
improved  productivity,  alternative sourcing of  products  and  supplies,  and
reduction  of  other costs. The Company generally has been able to  offset  the
impact of price increases from suppliers by increases in the selling prices  of
the Company's products and services.

ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
- ------------------------------------------------------
     See  Index  to  Consolidated Financial Statements and Financial  Statement
Schedule.

ITEM  9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
- -------------------------------------------------------------------------
FINANCIAL DISCLOSURE.
- ---------------------
    None.
                                       
                                       
                                       
                                   PART III
                                       
ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY.
- ----------------------------------------------------------

Directors and Executive Officers

    The following table sets forth certain information concerning the directors
and executive officers of the Company.

                                                               Director or
                                                                Executive
          Name            Age            Position (1)         Officer Since
- -------------------     -------    ------------------------   -------------
S. Robert Davis (2)       58       Chairman  of  the  Board,       1990
                                   President, Assistant
                                   Secretary, and Director
                                                                    
Charles R. Davis (2)      35       Executive Vice President,      1983
                                   Secretary, and Director
                                                                    
Randall J. Asmo           32       Vice President                 1992
                                                                    
Juan F. Sotos, M.D.       69       Director                       1992
                                                                    
Robert J. Tierney         49       Director                       1992
                                                                    
William L. Clarke         60       Senior Vice President;         1996
                                   Chief  Executive  Officer
                                   and  President  of  Pages
                                   Book Fairs
                                                                    
Steven L. Canan           49       Chief  Financial  Officer      1997
                                   and Treasurer

(1)  All  positions  are  those  held with the  Company,  except  as  otherwise
indicated.

(2) S. Robert Davis is the father of Charles R. Davis.

Executive officers are elected by the Board of Directors and serve until  their
successors  are  duly elected and qualify, subject to earlier  removal  by  the
shareholders.   Directors are elected at the annual meeting of shareholders  to
serve  for one year and until their respective successors are duly elected  and
qualify,  or  until their earlier resignation, removal from office,  or  death.
The  remaining directors may fill any vacancy in the Board of Directors for  an
unexpired term.




Business Experience of Directors and Executive Officers

     S. Robert Davis was elected a director and Chairman of the Board in March,
1990, and Assistant Secretary in May, 1992.  Prior to his election to the Board
of  Directors, he served as Assistant to the President from January,  1988,  to
March,  1990, on a part-time basis. Additionally, during the past  five  years,
Mr.  Davis  has  operated several private businesses involving the  developing,
sale  and/or  leasing  of  real estate but devotes  substantially  all  of  his
business  time  to  the  Company.   Mr. Davis is also a director  of  CA  Short
Company, a company with a class of securities registered pursuant to section 12
of the Securities Exchange Act of 1934.

    Charles R. Davis became a director of the Company in December, 1983. He was
elected  as  Vice  President  of the Company in  April,  1986,  and  served  as
Secretary  and  Assistant Treasurer of the Company from  January,  1984,  until
April,  1986. In September, 1989, Mr. Davis was again elected Secretary of  the
Company  and,  in  July, 1991, he was elected Executive Vice President  of  the
Company.  In  September,  1992, Mr. Davis was elected  President  of  CA  Short
Company,  a  subsidiary  of the Company that was spun-off  to  shareholders  on
December  31, 1996.   Additionally, during the past five years, Mr.  Davis  has
operated  several  private  businesses involving the  developing,  sale  and/or
leasing  of real estate but devotes substantially all of his business  time  to
the  Company.  Mr. Davis is also a director of CA Short Company, a company with
a  class  of  securities registered pursuant to section 12  of  the  Securities
Exchange Act of 1934.

     William L. Clarke was elected Senior Vice President in May, 1996.  Shortly
before  this election, he joined Pages Book Fairs, Inc. as President and  Chief
Executive  Officer.   Prior  to  that  time,  he  was  president  of  Clarke  &
Associates,  a  management  consulting  firm.   Mr.  Clarke's  background  also
includes twelve years as a partner of Deloitte & Touche LLP and Ernst  &  Young
LLP in their national retail practices.

     Steven  L.  Canan  was elected Chief Financial Officer  and  Treasurer  in
February,   1997.    Previously,  Mr.  Canan  served  as  Vice   President   of
Administration for Pages Book Fairs, Inc.  Mr. Canan joined Pages Book Fairs in
1988  as its Controller and has held several positions within Pages Book  Fairs
since  that  time.   Prior to joining Pages Book Fairs,  Mr.  Canan  served  in
financial  positions with Xerox Education Publications, manufacturing companies
and Arthur Andersen & Co.

     Randall  J. Asmo was elected Vice President in September, 1992.  Prior  to
that  time,  he  served as Assistant to the President from  February,  1990  to
September, 1992. Additionally, since October, 1987, Mr. Asmo has served as Vice
President  of  Mid-States  Development  Corp.,  a  privately-held  real  estate
development  and leasing company, as Vice President of American  Home  Building
Corp.,  a  privately-held real estate development company, and  an  officer  of
several other small business enterprises.

     Juan  F.  Sotos, M.D. was elected as a director on December 22, 1992.  Dr.
Sotos  has been a Professor of Pediatrics at The Ohio State University  College
of Medicine since 1962 and also serves as Chief of Endocrinology and Metabolism
at Children's Hospital in Columbus, Ohio.

     Robert  J.  Tierney  was elected as a director on October  21,  1992.  Dr.
Tierney currently serves as the Acting Chairperson of the Ohio State University
Department  of  Education Theory and Practice. Dr. Tierney is  also  active  in
education  research and has served as a Professor at The Ohio State  University
since 1984.

     Section  16(a)  of the Securities Exchange Act of 1934 requires  executive
officers and directors, and persons who beneficially own more than 10%  of  the
Company's  Common Stock, to file initial reports of ownership  and  reports  of
changes  in  ownership with the Securities and Exchange Commission ("SEC")  and
the  National  Association  of Securities Dealers,  Inc.   Executive  officers,
directors  and  greater  than  10%  beneficial  owners  are  required  by   SEC
regulations to furnish the Company with copies of all Section 16(a) forms  they
file.   Based solely on a review of the copies of such forms furnished  to  the
Company  and written representations from the executive officers and directors,
the  Company believes that all Section 16(a) filing requirements applicable  to
its  executive officers, directors, and greater than 10% beneficial owners were
complied with.

ITEM 11.  EXECUTIVE COMPENSATION.
- ---------------------------------

    Each director who is not an officer of the Company receives a fee of $1,100
for  attendance  at  each Board meeting, a fee of $550 for attendance  at  each
telephonic Board meeting, and a fee of $500 for attendance at each meeting of a
Board committee of which he is a member. Directors who are also officers of the
Company receive no additional compensation for their services as directors.

     The  following table shows, for the fiscal years ended December 31,  1996,
1995, and 1994, the cash compensation paid by the Company and its subsidiaries,
as  well as certain other compensation paid or accrued for those years, to  the
Company's  President  and  each of its four other most  highly  paid  executive
officers  (the "Named Executive Officers") in the principal capacity  in  which
they served:
<TABLE>
<CAPTION>                                       
                           Summary Compensation Table
                                        
                                                                                                                        
                                                             Annual Compensation              Long-term Compensation
                                  -------------------------------------------------------    -------------------------
                                                                                              Number of        Number
Name and                                                                     Other Annual      Options        of SAR's
Principal Position                  Year          Salary          Bonus      Compensation    Awarded(1)      Awarded(7)
- -----------------------------     --------       --------      ---------     ------------    ----------      ----------
<S>                               <C>            <C>           <C>           <C>             <C>             <C>
S. Robert Davis,                  12/31/96       $167,704          $0         $138,086(2)         0           244,078
Chairman and President            12/31/95       $183,180          $0         $209,368(2)         0              0
                                  12/31/94       $185,000          $0             $0              0              0
                                                                                                                  
Richard A. Stimmel,(3)            12/31/96       $ 41,985          $0         $225,000(3)         0              0
President                         12/31/95       $158,180          $0         $349,719(2)         0              0
                                  12/31/94       $160,000          $0             $0              0              0
                                                                                                                  
Charles R. Davis,                 12/31/96       $132,315          $0         $134,040(2)         0           122,039
Executive Vice President          12/31/95       $147,896          $0         $103,389(2)         0              0
                                  12/31/94       $140,000          $0             $0              0              0
                                                                                                                  
William L. Clarke(4)              12/31/96        $88,346          $0           $166(6)        100,000         51,867
Senior Vice President                                                                                             
                                                                                                                  
Tamara Zeph(5)                    12/31/96        $69,908          $0           $198(6)        25,000            0
Chief Financial Officer           12/31/95        $66,780          $0           $160(6)         6,300            0
                                  12/31/94        $57,493          $0           $63(6)            0              0
                                                                                                                  
Steven L. Canan                   12/31/96        $87,903          $0           $216(6)        40,000          15,255
Vice President                    12/31/95        $77,235          $0           $198(6)         2,500            0
                                  12/31/94        $77,214          $0           $95(6)            0              0
                                                                                                                  
                                                                                                                  
Randall J. Amso                   12/31/96        $59,090          $0          $7,891(2)       35,000          30,510
Vice President                    12/31/95        $59,090          $0             $0           10,500            0
                                  12/31/94        $27,185          $0             $0              0              0
</TABLE>

(1)   Stock options previously granted to the Named Executive Officers, by their
terms,  automatically  adjust  to reflect certain  changes  in  the  outstanding
Common Shares of the Company, including stock dividends.

(2)   Represents  the  difference between the fair market value  of  the  Common
Shares received and the stock option exercise price on the date of exercise.

(3)   Mr.  Stimmel left the Company in April of 1996.  Other annual compensation
is cash paid per a severance agreement dated April 17, 1996.

(4) Mr. Clarke was elected Senior Vice President of the Company in May of 1996.

(5) Ms. Zeph left the Company in November of 1996.

(6) Represents life insurance premiums paid for term life insurance provided  as
part of the health insurance plan provided to employees of PBF generally.

(7)  Stock  Appreciation  Rights awarded under executive incentive  compensation
plan dated November 8, 1996.

 Compensation Committee Interlocks and Insider Participation

     Juan  F.  Sotos,  M.D.  and  Robert J. Tierney   served  as  the  Executive
Compensation Committee during the last fiscal year. Neither Dr. Tierney nor  Dr.
Sotos  serve  or  have  served as an employee of  the  Company  or  any  of  its
subsidiaries.   Richard A. Stimmel, previously the Company's  President,  served
until  his  resignation on the Executive Compensation Committee along with  Drs.
Tierney  and Sotos during the last fiscal year.  None of such persons serves  on
the Board of Directors of any other public company.

Executive Compensation Committee's Report on Executive Compensation

     The  Executive  Compensation Committee (the "Committee") has  designed  its
executive  compensation  policies to provide incentives  to  its  executives  to
focus  on  both current and long-term Company goals, with an overriding emphasis
on  the  ultimate objective of enhancing stockholder value.  The  Committee  has
followed  an  executive compensation program, comprised of cash and equity-based
incentives,  which  recognizes individual achievement and  encourages  executive
loyalty  and  initiative.  The Committee considers equity  ownership  to  be  an
important  factor  in  providing executives with a  closer  orientation  to  the
Company  and  its  stockholders.  Accordingly, the Committee  encourages  equity
ownership  by  its  executives through the grant of options to  purchase  Common
Stock.   Similarly, the Committee believes the Company's Employee Stock Purchase
Plan  encourages  employees to build a meaningful stake in the Company,  further
aligning their interests with those of the stockholders.

     The  Company  believes that providing attractive compensation opportunities
is  necessary  to assist the Company in attracting and retaining  competent  and
experienced  executives.  Base salaries for the Company's  executives,  and  the
executives  employed  by  the  Company's subsidiaries,  have  historically  been
established  on  a  case-by-case basis by the Board  of  Directors,  based  upon
current  market  practices  and the executive's level of  responsibility,  prior
experience,   breadth  of  knowledge,  and  salary  requirements.    Since   its
appointment  in  March, 1993, the Committee has carried forward those  policies.
The  base  salaries  of  executive  officers have  historically  been   reviewed
annually by the Board of Directors  and  are   now  reviewed  annually   by  the
Committee.  Adjustments to such base salaries have been  made  considering:  (a)
historical  compensation  levels; (b) the overall  competitive  environment  for
executives;  and (c) the level of compensation necessary to attract  and  retain
executive  talent.   Stock options have historically been awarded  upon  hiring,
promotion,  or based upon merit considerations.  As the value of a stock  option
is  directly  related  to the market price of the Company's  Common  Stock,  the
Board  of Directors believes the grant of stock options to executives encourages
executives  to  take  a view toward the long-term performance  of  the  Company.
Other benefits offered to executives are generally the same as those offered  to
the Company's other employees.

     The  Committee  utilizes  the same policies and  considerations  enumerated
above  with  respect  to compensation decisions regarding  the  Chairman and 
President,  S. Robert Davis.  Mr. Davis' 1996 base salary was determined 
primarily by  reference  to  historical  compensation, scope of  responsibility,
and the Company's desire to retain his services.  The Committee  believes   its
compensation  policies  with  respect  to its  executive  officers  promote  the
interests of the Company and its Stockholders through current motivation of  the
executive officers coupled with an emphasis on the Company's long-term success.

Executive Compensation Committee
Juan F. Sotos, M.D.
Robert J. Tierney



Option/SAR Grants in Past Fiscal Year

     The following table sets forth information with respect to options and 
stock appreciation rights granted to the Named Executive Officers during the 
last fiscal year:
<TABLE>
<CAPTION>

                     Number of      Percent of
                     Securities   Total Options/SARs
                     Underlying     Granted to
Name and Principal   Options/SARs   Employees in   Exercise or    Expiration      Grant Date
Position             Granted        Fiscal Year    Base Price     Date            Present Value
- ------------------   ------------   ------------   ------------   -------------   ------------
<S>                  <C>            <C>            <C>            <C>             <C>        
S. Robert Davis      244,078        30.3%          $2.13          November 1999   $226,993
Chairman and 
President

Charles R. Davis     122,039        15.2%          $2.13          November 1999    $113,496
Executive Vice
President

Tamara Zeph           25,000         3.1%          $2.38          May 2002         $ 17,000
Chief Financial
Officer

Randall J. Asmo       30,510         3.8%          $2.13          November 1999    $ 28,375
Vice President        20,000         2.5%          $1.75          July 2002        $ 26,200
                      15,000         1.9%          $2.38          May 2002         $ 10,200

William L. Clarke     51,867         6.4%          $2.13          November 1999    $ 48,236
Senior Vice President 25,000         3.1%          $1.75          July 2002        $ 32,750
                      75,000         9.3%          $2.38          May 2002         $ 51,000

Steven Canan          15,255         1.9%          $2.13          November 1999    $ 14,187
Vice President        15,000         1.9%          $2.38          May 2002         $ 10,200
                      25,000         3.1%          $2.125         November 2002    $ 23,375     
</TABLE>

Aggregated Option Exercises and Fiscal Year-End Option/SAR Values

     The following table sets forth certain information with respect to options
exercised during fiscal 1996 by the Named Executive Officers and with respect 
to unexercised options and SARs held by such person at the end of fiscal 1996.
<TABLE>
<CAPTION>

                                                                     Value of Unexercised
                          Shares                     Number of Unexercised           In-the-Money Options/
                          Acquired                   Options/SARs at Year End        SARs at Year End(1)
                          on           Value      -----------------------------   ---------------------------
Name                      Exercise(#)  Realized   Exersizable    Unexersizable    Exercisable  Unexersizable
- ----------------------    ---------    --------   ------------   --------------   ------------ --------------
<S>                       <C>          <C>        <C>            <C>              <C>          <C> 
William L. Clarke             -           -          151,867          -           $131,986          -
S. Robert Davis             419,122    $138,086      287,828          -           $226,993          -
Charles R. Davis            491,365    $134,040      165,789          -           $113,496          -
Randall J. Asmo              15,625    $  7,891       88,510          -           $ 69,560          -
Steven L. Canan               -           -           64,005          -           $ 48,807          -
</TABLE>

(1)  The  value of unexercised in-the-money options at year end represents  the
difference  between the closing sale price on the NASDAQ National Market of the
Common Stock on December 31, 1996, and the exercise price of each option
multiplied by the number of shares covered by the option.




Performance Graph

     The following line graph compares the yearly change in the Company's total
return  to  its  Stockholders as compared to total return  of  the  Center  for
Research  in Securities Prices Total  Return Index for the NASDAQ Stock  Market
(U.S.)  and  the Standard & Poors Publishing Group, assuming a common  starting
point  of 100  for the five-year period from December 31, 1991 to December  31,
1996.   Total  stockholder return for the Company, as well as for the  Indexes,
was  determined by adding (a) the cumulative amount of dividends  for  a  given
year (assuming dividend reinvestment), and (b) the difference between the share
price  at  the beginning and at the end of the year, the sum of which  is  then
divided by the share price at the beginning of such year.

<TABLE>
<CAPTION>

Year Ending           Pages, Inc.     S&P Publishing     NASDAQ 
                                      500 Index          Composite
- ----------------      ------------    -------------    ------------
<S>                   <C>             <C>              <C>
Dec 31, 1990           100             100              100
Dec 31, 1991           147.37          123.14           157.26
Dec 31, 1992           326.32          143.80           181.97
Dec 31, 1993           565.79          182.57           208.03
Dec 31, 1994           236.84          175.89           202.97
Dec 31, 1995            85.53          226.67           285.26
Dec 31, 1996           171.05          229.64           349.88 
</TABLE>


ITEM 12.SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.
- ----------------------------------------------------------------------

     The  following table sets forth certain information as of March 13,  1997,
with  respect  to  the beneficial ownership of shares of the  Company's  common
stock  by each person known to the Company to be the beneficial owner  of  more
than  5%  of the Company's outstanding common stock, by each director,  by  the
President  and  each  of  the Company's four other most highly  paid  executive
officers  serving as of December 31, 1996, and by all directors  and  executive
officers of the Company as a group:


                                Amount and Nature            
                                  of Beneficial          Percent
Name and Address                   Ownership(1)        of Class(2)
- ------------------------------    ------------         -----------
                                                    
S. Robert Davis                    1,352,262(3)           20.61%
801 94th Avenue North                               
St. Petersburg, Florida 33702                       
                                                    
William L. Clarke                    118,180(4)            1.80%
801 94th Avenue North                               
St. Petersburg, Florida 33702                       
                                                    
Charles R. Davis                     698,906(5)           10.65%
801 94th Avenue North                               
St. Petersburg, Florida 33702                       
                                                    
Randall J. Asmo                       90,276(6)            1.38%
5720 Avery Road                                     
Dublin, Ohio  43016                                 
                                                    
Juan F. Sotos, M.D.                   69,390(7)            1.06%
4400 Squirrel Bend                                  
Columbus, Ohio 43220                                
                                                    
Robert J. Tierney                     14,338(8)            0.22%
4805 Olentangy Blvd.                                
Columbus, Ohio 43214                                
                                                    
Steven L. Canan                       56,445(9)            0.85%
801 94th Avenue North                               
St. Petersburg, Florida  33702 
                                    ------------            ---------
All   executive  officers  and                      
directors as a group (7 persons)    2,399,797(10)           36.57%
                                    ============            =========



(1)  Represents sole voting and investment power unless otherwise indicated.

(2)   Based  on  6,562,389 shares of common stock outstanding as of  March  13,
1997,  plus,  as  to each person listed, that portion of the  606,498  unissued
shares of common stock subject to outstanding options and warrants which may be
exercised  by  such person, and as to all officers and directors  as  a  group,
unissued shares of common stock as to which the members of such group have  the
right to acquire beneficial ownership upon the exercise of stock options.

(3)  Includes  25,100 shares owned by Mr. Davis' wife as  to  which  Mr.  Davis
disclaims beneficial ownership and includes 50,653 unissued Common Shares as to
which Mr. Davis has the right to acquire beneficial ownership upon the exercise
of stock options within the next 60 days.

(4)  Includes  115,780 unissued Common Shares as to which Mr.  Clarke  has  the
right to acquire beneficial ownership upon the exercise of stock options within
the next 60 days.

(5)  Includes 5,781 shares owned by Mr. Davis' wife and 4,474 shares  owned  by
Mr.  Davis'  children as to which Mr. Davis disclaims beneficial ownership  and
includes  50,653 unissued Common Shares as to which Mr. Davis has the right  to
acquire beneficial ownership upon the exercise of stock options within the next
60 days.

(6)  Includes 67,151 unissued common shares as to which Mr. Asmo has the  right
to  acquire beneficial ownership upon the exercise of stock options within  the
next 60 days.

(7) Includes 11,578 unissued common shares as to which Dr. Sotos, a Director of
the Company, has the right to acquire beneficial ownership upon the exercise of
stock options within the next 60 days.

(8)  Includes 11,578 unissued common shares as to which Dr. Tierney, a Director
of the Company, has the right to acquire beneficial ownership upon the exercise
of stock options within the next 60 days.

(9)  Includes 56,441 unissued common shares as to which Mr. Canan has the right
to  acquire beneficial ownership upon the exercise of stock options within  the
next 60 days.

(10)  The  number of shares of common stock beneficially owned by all  officers
and directors as a group includes 363,834 unissued shares of common stock as to
which they have the right to acquire beneficial ownership upon the exercise  of
stock  options within the next 60 days, 10,255 shares of common stock owned  by
Mr.  Charles  Davis'  wife  and children as to which Mr.  Davis  disclaims  any
beneficial ownership, and 25,100 shares of common stock owned by Mrs. S. Robert
Davis as to which Mr. Davis disclaims any beneficial ownership.

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- ---------------------------------------------------------

      Effective  on  the  close of business on December 31, 1996,  the  Company
completed a tax-free spin-off of the common stock of the Company's wholly-owned
subsidiary, CA Short Company ("CAS") through a distribution to the stockholders
of Pages, Inc. of one and one-half shares  of  CAS  common  stock  for every 
ten shares of Pages common stock outstanding on the record date.  S. Robert 
Davis and Charles R. Davis are officers and Directors of CAS.  For purposes of 
governing  certain  of  the ongoing  relationships between the Company and CAS
after the spin-off and to  provide for  an  orderly transition to the status of
the two separate companies, the Company and CAS  entered  into  a  Distribution 
Agreement, a copy of which is included as an Exhibit to this annual report. 


                            PART IV


ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULE, AND REPORTS ON FORM 8-K
- -------------------------------------------------------------------------

(a)  1.  Financial Statements:

         See Index to Consolidated Financial  Statements  and
         Financial Statement Schedule following "Signatures."

     2.   Financial Statement Schedule:

         See Index to Consolidated Financial  Statements  and
         Financial Statement Schedule following "Signatures."

     3.  Exhibits:

         See the Exhibit Index

(b)   Reports  on  Form 8-K filed by the Registrant during  the  quarter  ended
December 31, 1996.

     The Company filed a report on Form 8-K dated October 31, 1996 under Item 5
describing   the  settlement  of  the  Internal  Revenue  Service  Notices   of
Deficiencies  for  $750,000  plus  interest  of  approximately  $750,000,   the
resignation of Tamara L. Zeph, Treasurer and CFO and the appointment of Randall
J.  Asmo,  VP  of  the Company,  as interim CFO  effective  immediately  while
searching for a new Treasurer and CFO.

      The Company filed a report on Form 8-K dated November 20, 1996 under Item
5  describing the filing of Form 10 under section 12(g) of Securities  Exchange
Act of 1934 for the spin-off of CA Short Company, a wholly-owned subsidiary, to
the Company's stockholders and the financial results for the Third Quarter.


                                  SIGNATURES


      Pursuant to the requirements of Section 13 or 15(d) of the Securities and
Exchange  Act of 1934, the Registrant has duly caused this Report to be  signed
on its behalf by the undersigned, thereunto duly authorized.

                                   Pages, INC.
                                   (Registrant)

Dated: March 27, 1997                            By:/s/ Steven L. Canan
       ------------------------------------      -----------------------------
                                                 Steven L. Canan
                                                 Principal Accounting and
                                                 Financial Officer


      Pursuant to the requirements of the Securities Exchange Act of 1934, this
Report  has  been  signed  below by the following  persons  on  behalf  of  the
Registrant and in the capacities and on the date indicated.


Dated:  March 27, 1997                           By:/s/ S. Robert Davis
       -------------------------------------     --------------------------   
                                                 S. Robert Davis
                                                 Chairman of the Board, and
                                                 Director


Dated: March 27, 1997                            By: /s/ Charles R. Davis
       -------------------------------------     -----------------------------
                                                 Charles R. Davis
                                                 Executive Vice President, and
                                                 Director




                         Pages, INC. AND SUBSIDIARIES

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE

Independent Auditors' Report

Consolidated statements of operations

Consolidated balance sheets

Consolidated statements of cash flows

Consolidated statements of stockholders' equity

Notes to the consolidated financial statements

Schedule 11--Valuation and qualifying accounts

      All  other  schedules  for  which provision is  made  in  the  applicable
accounting  regulations  of  the Securities and  Exchange  Commission  are  not
required under the related instructions or are inapplicable, and therefore have
been omitted.





INDEPENDENT AUDITORS' REPORT


To the Board of Directors and Stockholders
Pages, Inc.
St. Petersburg, Florida


We have audited the accompanying consolidated balance sheets of Pages, Inc. and
subsidiaries  (the "Company") as of December 31, 1996 and 1995,  and  the
related  consolidated statements of operations, stockholders' equity, and  cash
flows for each of the three years in the period then ended.  Our audits also  
include  the  information in the consolidated financial statement schedule for 
the years ended December 31, 1996, 1995 and  1994, listed in the index at Item 
14(d).  These  consolidated  financial statements and consolidated financial  
statement schedule are the responsibility of the Company's  management.    Our
responsibility  is  to  express  an  opinion  on  the  consolidated   financial
statements and consolidated financial statement schedule based on our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted  auditing
standards.   Those  standards require that we plan and  perform  the  audit  to
obtain reasonable assurance about whether the financial statements are free  of
material  misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.   An  audit
also   includes  assessing  the  accounting  principles  used  and  significant
estimates  made  by  management, as well as evaluating  the  overall  financial
statement presentation.  We believe that our audits provide a reasonable  basis
for our opinion.

In  our opinion, such consolidated financial statements present fairly, in  all
material  respects, the financial position of the Company as  of  December  31,
1996 and 1995, and the results of its operations and its cash flows  for each 
of the three years  in the period then  ended  in  conformity  with  generally
accepted  accounting principles.   Also,  in  our  opinion,  the  consolidated
financial  statement schedule  as of and for the years ended December 31, 1996,
1995 and 1994,  when considered in relation to the basic consolidated financial
statements taken  as a  whole,  present fairly, in all material respects, the 
information set  forth therein.

As discussed in Note 8 to the financial statements, effective January 1, 1996,
the Company changed its method of accounting for the recognition of deferred
revenue for prepaid safety award programs.

/s/ Deloitte & Touche LLP

Tampa, Florida
March  21, 1997


                         PAGES, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
             For the years ended December 31, 1996, 1995 and 1994
             ----------------------------------------------------
                                    1996           1995           1994
                                -----------    -----------    -----------
                                                              
Revenues                        $29,886,897    $50,200,870    $51,178,389
                                -----------    -----------    -----------       
Costs and Expenses:                                           
  Cost of goods sold             17,645,575     31,196,346     30,398,127
  Selling, general and         
    administrative               13,179,673     20,106,041     19,010,016
  Interest                          998,794      1,801,391      1,274,521
  Depreciation and amortization     700,977      1,182,804      1,125,451
  Foreign exchange                      --          12,245        (69,804)
  Gain on sale of distribution
    channel                      (3,255,337)           --              --
                                -----------    -----------    -----------     
                                 29,269,682     54,298,827     51,738,311
                                -----------    -----------    -----------      
                                                              
Income(loss)  from  continuing                                
  operations before income taxes    617,215     (4,097,957)      (559,922)
(Provision) benefit for income
  taxes                                 --      (2,119,400)       168,700
                                -----------    -----------    -----------      
Income(loss)  from  continuing                       
  operations                         617,215     (6,217,357)      (391,222)
Discontinued operations:                                      
  Loss from operations              (83,181)    (2,352,362)       (81,210)
  Loss on disposal                       --       (650,000)            --
  Cumulative effect of change in
    accounting principle            994,664            --             --
                                -----------    -----------    -----------     
NET INCOME (LOSS)               $ 1,528,698    $(9,219,719)   $  (472,432)
                                ===========    ===========    ===========

Income(loss) per common share:                                
  Income(loss) from continuing
    operations                  $      0.10    $     (1.26)   $     (0.10)
  Discontinued operations before
    cumulative effect of change
    in accounting principle           (0.01)         (0.61)         (0.02)
  Cumulative effect of change in
    accounting principle               0.17           0.00           0.00
                                -----------    -----------    -----------   
Income(loss) per common share   $      0.26    $     (1.87)   $     (0.12)
                                ===========    ===========    ===========

Weighted average common and
  common equivalent shares        5,857,000      4,930,000    4,055,000
                                ===========    ===========    ===========
                                       
                    The accompanying notes are an integral
                part of the consolidated financial statements.
                                       
                                       
                         PAGES, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                          December 31, 1996 and 1995


                   ASSETS                          1996           1995
                                               -----------     ----------
                                                              
Current Assets:                                               
   Cash                                        $   317,911    $   532,855
   Accounts receivable, net of allowance for                 
     doubtful  accounts of $316,000 and
     $457,000, respectively                      6,896,366      9,931,548
    Inventory                                   19,358,374     27,840,561
    Prepaid expenses                             1,541,964      2,229,829
                                               -----------     ----------
       Total current assets                     28,114,615     40,534,793
                                               -----------     ----------
                                                              
Buildings and equipment:                                      
    Buildings                                    4,264,259      4,256,881
    Equipment                                    4,045,248      5,810,714
                                               -----------     ----------
                                                 8,309,507     10,067,595
    Less accumulated depreciation               (2,448,860)    (3,442,661)
                                               -----------     ----------
                                                 5,860,647      6,624,934
Land                                               631,468        631,468
                                               -----------     ----------
        Total property and equipment, net        6,492,115      7,256,402
                                                              


Other assets:
   Cost in excess of net assets acquired, net                 
     of  accumulated amortization of $644,897
     and $479,075, respectively                  5,828,757      5,994,579
   Other                                           884,752      1,063,701
                                               -----------     ----------
                                                 6,713,509      7,058,280
                                               -----------     ----------
TOTAL ASSETS                                   $41,320,239    $54,849,475
                                               ===========    =========== 




                    The accompanying notes are an integral
                part of the consolidated financial statements.
                                       
                                       
                         PAGES, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                          December 31, 1996 and 1995

        LIABILITIES AND STOCKHOLDERS' EQUITY       1996           1995
                                               -----------     ----------
                                                              
Current Liabilities:                                          
  Accounts payable                             $ 3,388,341    $ 8,394,054
  Short-term debt obligations                   13,120,561      5,478,407
  Accrued liabilities                            1,560,637      2,417,940
  Accrued tax liabilities                        2,783,836      3,216,088
  Deferred revenue                               3,068,320      4,983,304
  Current portion of on long-term debt
    obligations                                    158,160        157,145
  Current installments capitalized lease
    obligations                                    100,123        168,619
                                               -----------     ----------
     Total current liabilities                  24,179,978     24,815,557
                                               -----------     ----------
Long-term debt and capital lease obligations     1,328,986     17,373,403
Deferred revenue                                 2,935,626      1,986,916
                                               -----------     ----------
     Total liabilities                          28,444,590     44,175,876
                                                              
Commitments and contingencies                                 
                                                              
Stockholders' Equity                                          
  Preferred shares:$.01 par value; authorized
    300,000 shares; none issued and outstanding                       
  Common shares: $.01 par value; authorized                 
    20,000,000 shares; issued 6,497,268 shares
    and 5,474,556 shares, respectively              64,973         54,746
  Capital in excess of stated value             23,951,788     22,760,194
  Notes receivable from stock sales               (903,123)            --
  Foreign currency translation, net of tax              --       (374,654)
  Accumulated deficit                           (9,996,866)   (11,525,564)
                                               -----------     ----------
                                                13,116,772     10,914,722
                                                              
   Less 298,713 shares of common stock in
     treasury, at cost                            (241,123)      (241,123)
                                               -----------     ----------
     Total stockholders' equity                 12,875,649     10,673,599
                                               -----------     ----------
                                                              
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY     $41,320,239    $54,849,475
                                               ===========    ===========
                                       
                    The accompanying notes are an integral
                part of the consolidated financial statements.
                                       
<TABLE>
<CAPTION>

                         PAGES, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
             For the years ended December 31, 1996, 1995 and 1994
                                        

                                                             1996           1995           1994
                                                         -----------     -----------   -----------
<S>                                                      <C>             <C>           <C>       
Cash flows from operating activities:                                                  
  Net income (loss)                                      $  1,528,698    $(9,219,719)  $   (472,432)
                                                         -----------     -----------     -----------
  Adjustments to reconcile net income(loss) to cash                                
    provided by (used in) operating activities:
    Depreciation and amortization                             700,977      1,182,804      1,125,451
    Deferred income taxes                                         --       2,119,400       (168,700)
    Gain on sale of distribution channel                   (3,255,337)            --             --
    Foreign exchange                                               --         12,245        (69,804)
    Loss on sale of property and equipment                         --         15,909            194
    Bad debt expense                                               --        146,000        148,230
    Write-off of intangible assets                                 --        349,753             --
                                                                                       
Changes  in  assets and liabilities net of  effects  of                                
disposition  and acquisitions by children's  literature
segment:
    (Increase) decrease in assets:                                                     
    Accounts receivable                                     2,308,035      4,238,330     (1,941,902)
    Inventory                                               2,261,047      5,258,045     (6,846,635)
    Prepaid expenses and other assets                         573,470      1,572,778       (727,944)
    Increase (decrease) in liabilities:                                                
      Accounts payable and accrued liabilities             (5,556,433)    (2,887,614)       686,620
      Deferred revenue                                       (966,274)       480,734      1,530,046
                                                         -----------     -----------   -----------
Total adjustments                                          (3,934,515)    12,488,384     (6,264,444)
                                                         -----------     -----------   -----------
    Net cash provided by (used in) operating activities    (2,405,817)     3,268,665     (6,736,876)
                                                         -----------     -----------   -----------
                                                                                       
Cash flows from investing activities:                                                  
    Payments for purchases of property and equipment         (732,786)      (585,678)      (854,396)
    Proceeds from sale of property and equipment               17,403        102,129        266,282
    Proceeds from disposition of distribution channel      11,287,500             --             --
                                                                                       
    Payments for acquisitions by children's literature           --         (779,346)    (2,720,000)
      segment, net of cash and debt acquired and stock
      issued
                                                         -----------     -----------   -----------
Cash provided by (used in) investing activities            10,572,117     (1,262,895)    (3,308,114)
                                                         -----------     -----------   -----------
                                                                                       
Cash flows from financing activities:                                              
    Proceeds from issuance of stock, net of expense           298,698        275,013      7,205,539
    Proceeds from debt and lease obligations               55,942,408     55,890,001     58,282,852
    Principal payments on debt and lease obligations      (64,611,080)   (58,310,350)   (54,946,414)
                                                         -----------     -----------   -----------
Cash provided by (used in) financing activities            (8,369,974)    (2,145,336)    10,541,977
                                                         -----------     -----------   -----------
Effect of exchange rate changes on cash                       (11,270)           819       (125,102)
                                                         -----------     -----------   -----------
Increase (decrease) in cash                                  (214,944)      (138,747)       371,885
                                                                                       
Cash, beginning of year                                       532,855        671,602        299,717
                                                         -----------     -----------   -----------
Cash, end of year                                        $    317,911   $    532,855    $   671,602
                                                         ===========     ===========   ============

</TABLE>
                    The accompanying notes are an integral
               part of the consolidated financial statements.

<TABLE>
<CAPTION>

                          PAGES, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
              For the years ended December 31, 1996, 1995 and 1994
                                        
                                                                        Notes                                        
                                                         Capital In   Receivable  Foreign
                                                 Common   Excess of      from     Currency     Accumulated   Treasury        
                                      Shares     Stock    Par Value     Stock     Translation    Deficit      Stock        Total
                                                                        Sales
                                   ---------    -------  -----------  ----------  ----------   -----------  ---------   -----------
<S>                                <C>          <C>      <C>          <C>         <C>          <C>          <C>         <C>        
Balance December 31, 1993          3,829,546    $38,295  $15,296,093  $     --    $ (445,540)  $(1,833,413) $(241,123)  $12,814,312
                                                                                                                        
Year ended December 31, 1994:                                                                                           
Exercise of stock options                 375         4         296                                                            300
                                                                                                                        
                                                                                                                        
Issuance of common stock through   1,258,000     12,580    7,192,659                                                      7,205,239
public offering, net of expenses
of $671,099
                                   ---------    -------  -----------  ----------  ----------   -----------  ---------   -----------
Foreign currency translation                                                           45,245                               45,245
Net loss                                                                                         (472,432)                (472,432)
                                   ---------    -------  -----------  ----------  ----------   -----------  ---------   -----------
Balance December 31, 1994          5,087,921     50,879   22,489,048        --      (400,295)   (2,305,845)  (241,123)  19,592,664
                                                                                                                        
Year ended December 31, 1995:                                                                                           
Exercise of stock options             313,923     3,140     271,873                                                        275,013
Other                                  72,712       727        (727)                                                         --
Foreign currency translation                                                          25,641                                25,641
Net loss                                                                                        (9,219,719)             (9,219,719)
                                   ---------    -------  -----------  ----------  ----------   -----------  ---------   -----------
Balance December 31, 1995          5,474,556     54,746   22,760,194          --    (374,654)  (11,525,564)  (241,123)   10,673,599
                                                                                                                        
Year ended December 31, 1996:                                                                                           
Exercise of stock options          1,022,712     10,227    1,191,594   (903,123)                                           298,698
Foreign currency translation                                                          374,654                              374,654
Net income                                                                                       1,528,698               1,528,698
                                   ---------    -------  -----------  ----------  ----------   -----------  ---------   -----------
Balance December 31, 1996         6,497,268    $64,973  $23,951,788  $(903,123)  $       --   $(9,996,866) $(241,123)  $12,875,649
                                  =========     ======   ==========   ========    =========    ===========  =========   ==========
</TABLE>                                        
                                        
                                        
                     The accompanying notes are an integral
                 part of the consolidated financial statements.
  


                PAGES, INC. AND SUBSIDIARIES
                -----------------------------
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           ------------------------------------------
1.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
       ------------------------------------------

Principles of Consolidation
- ---------------------------

      The  consolidated financial statements include the accounts of Pages, Inc.
and   its   wholly-owned  subsidiaries  after  elimination   of   all   material
intercompany  accounts  and  transactions,  collectively  referred  to  as  "the
Company."     The Company's children's literature business segment  is  operated
principally through Pages Book Fairs, Inc. and related entities ("PBF") and  the
Company's   discontinued  incentive/recognition  awards  business  segment   was
operated  through  CA  Short Company ("CAS").   The  Company  changed  its
children's  literature business name from School Book Fairs, Inc. to Pages  Book
Fairs,   Inc.   in   May   1996.    The   Company   changed   its   discontinued
incentive/recognition awards business name from Clyde A. Short Company to
CA Short Company in November 1996.

Use of Management Estimates
- ---------------------------

      The  preparation  of  financial statements in  conformity  with  generally
accepted  accounting principles requires that management make certain  estimates
and  assumptions that affect the reported amounts of assets and liabilities  and
disclosure  of  contingent assets and liabilities at the date of  the  financial
statements.  The reported amounts of revenues and expenses during the  reporting
period  may be affected by the estimates and assumptions management is  required
to make.  Actual results could differ from those estimates.

Revenue Recognition
- -------------------

      Revenues  from the sale of children's literature and incentive awards  are
recognized  upon  shipment  and delivery of the related  merchandise.   Revenues
from  services  are  insignificant.  The Company provides for estimated  returns
from  the  sale  of  children's  literature when  those  products  are  shipped.
Returns  from the sales of incentive awards and from services are insignificant.
Effective  January  1,  1996,  CAS  adopted a  change  in  accounting  principle
relating to deferred revenues and prepaid expenses (See Note 8).

Accounts Receivable
- -------------------

      The  Company  mainly sells its products to schools, organizations,  public
libraries,  commercial and industrial customers across the United  States.   The
accounts  receivable are well diversified and are expected to be repaid  in  the
normal course of business.

Inventory
- ---------

      Inventory  consists  of finished goods which are comprised  of  books  and
general retail merchandise.  Inventory is valued at the lower of cost or  market
using  the  first-in, first-out (FIFO) method.  Internal and external production
costs  (which  include  costs  for design, art,  editorial  services  and  color
separations  in the publishing of finished goods inventory) are capitalized  and
expensed over the respective lives of the titles published by the Company.



Prepaid Expenses
- ----------------

      Prepaid  expenses  at  December 31, 1996 and 1995,  include  approximately
$1,500,000  and $1,600,000, respectively, of prepaid selling costs that  include
employee  costs and incentive payments to distributors and salespeople  for  the
scheduling of future sales events and sales of incentive and recognition  awards
programs.   Such  costs are directly attributable to obtaining  specific  future
commitments  to  hold a selling event and are expensed in the year  the  related
sales  occur.   Effective January 1, 1996, CAS adopted a  change  in  accounting
principle relating to deferred revenues and prepaid expenses  (See Note 8).

Buildings  and Equipment
- ------------------------

      Buildings  and equipment are recorded at cost and depreciated  over  their
estimated  useful  life  on the straight-line method.   Estimated  useful  lives
range  from  three  to  thirty-one years.  Major  repairs  and  betterments  are
capitalized; minor repairs are expensed as incurred.  Depreciation  expense  for
the  years  ended December 31, 1996, 1995, and 1994, totaled $491,087, $958,160,
and $936,400, respectively.

Cost In Excess of Net Assets Acquired and Other Assets
- ------------------------------------------------------

      Cost  in  excess of net assets acquired are amortized on a  straight  line
basis over 40 years.  Management periodically evaluates its accounting for  cost
in  excess  of  net  assets acquired by considering such factors  as  historical
performance,  current operating results and future operating  income.   At  each
balance  sheet  date, the Company evaluates the realizability of goodwill  based
upon  expectation  of  nondiscounted cash flows and operating  income  for  each
subsidiary  having  a  material goodwill balance.  Based upon  its  most  recent
analysis,  the  Company believes that no material impairment of goodwill  exists
at  December 31, 1996.  Based on this periodic review, management believes  that
the  carrying  value of cost in excess of net assets acquired is reasonable  and
the  amortization period is appropriate.  Amortization expense on cost in excess
of  net assets acquired for the years ended December 31, 1996, 1995 and 1994 and
totaled $131,658, $132,566, and $89,037, respectively.

      Other assets include payments for covenants not to compete, cash surrender
value  of life insurance and deferred loan costs.  The covenants not to  compete
and  deferred loan costs are amortized using the straight line method  over  the
terms  of the related contracts.  Amortization expense totaled $78,232, $92,078,
and   $100,014,  for  the  years  ended  December  31,  1996,  1995,  and  1994,
respectively.

Deferred Revenue
- ----------------

      Deferred  revenue represents customer prepayments for goods  and  services
that  the  Company will deliver in the future.  Upon delivery of such goods  and
services,  deferred revenues are recognized as revenues.  Effective  January  1,
1996,  CAS  adopted  a  change  in  accounting principle  relating  to  deferred
revenues and prepaid expenses  (See Note 8).

Stock-Based Compensation
- ------------------------

      The Company has stock option plans (the "Plans") which reserves shares  of
common  stock  for  issuance to executives, key employees, and Directors.  The  
Company  has  adopted  the  disclosure-only  provisions   of Statement  of  
Financial Accounting Standards ("SFAS") No. 123, "Accounting  for Stock-Based   
Compensation."   Accordingly,  no  compensation  cost   has   been recognized 
for the stock option plans.  Had compensation cost for the  Company's stock 
option plans been determined based on the fair value at the grant date  for 
awards  in  1996  been  consistent with the provisions  of  SFAS  No.  123,  the
Company's  net  earnings and earnings per share would have been reduced  to  the
proforma amounts indicated below:

     Net earnings - as reported              $  1,528,698
     Net earnings - proforma                 $  1,058,000
     Earnings per share - as reported        $    .26
     Earnings per share - proforma           $    .18

The effect on compensation expense, if determined under the provisions of
SFAS No. 123, based on the fair value at the grant date consistent with those
provisions is not material to the net loss, or net loss per common share for 
1995.

The  assumption regarding all outstanding stock options issued to executives and
key  employees as of December 31, 1996 was that 100% of such options  vested  in
1996,  which occurred by Board resolution on October 8, 1996 as a result of  the
planned spin-off of CAS (See Note 8). 

     Normal vesting of options under the Plans is 20% per year over five  years.

      The  fair  value of each option grant is estimated on the  date  of  grant
using  the  Black-Scholes  option-pricing model  with  the  following  weighted-
average assumptions used for grants in 1996: expected volatility of 6.62%, risk-
free  interest rate ranging from 6.38% to 6.46%, and expected lives of 5 years.

Long-Lived Assets
- -----------------

      In  1996,  the Company adopted Statement of Financial Accounting Standards
No.  121, "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets  to be Disposed Of."  The Statement establishes accounting standards  for
the  impairment  of  long-lived  assets, certain identifiable  intangibles,  and
goodwill  related  to  those  assets.  There  was  no  material  effect  on  the
financial  statements from the adoption because the Company's  prior  impairment
recognition practice was consistent with the major provisions of the  Statement.
Under  provisions  of  the  Statement, impairment  losses  are  recognized  when
expected   future  cash  flows  are  less  than  the  assets'  carrying   value.
Accordingly,  when  indicators of impairment are present, the Company  evaluates
the  carrying value of property and equipment and intangibles in relation to the
operating  performance  and  future discounted  cash  flows  of  the  underlying
business.   The Company adjusts the net book value of the underlying  assets  if
the sum of expected future cash flows is less than book value.

Per Share Data
- --------------

      Per  share amounts have been computed based on the weighted average number
of  common  and common share equivalents outstanding during the period.   Common
stock  equivalents are not included in the computation for 1995 and  1994  since
the effect of their inclusion would be antidilutive.

Reclassifications
- -----------------

      Certain  reclassifications  to the 1995 and  1994  consolidated  financial
statements have been made to conform with the current year's presentation.



2.  STOCK OPTIONS, WARRANTS, AND STOCK APPRECIATION RIGHTS
- ----------------------------------------------------------

      At  December 31, 1996, 360,745 common shares of the Company were  reserved
for  issuance  under  the  incentive  stock option  plan,  158,125  shares  were
reserved  under  non-statutory stock options, and  5,000  shares  were  reserved
under outstanding warrants.

     Information for the stock options, warrants, and Stock Appreciation Rights
is summarized as follows:

                                December 31,   December 31,   December 31,
                                    1996           1995           1994
                                 ---------       ---------      ---------
Incentive Stock Option Plans                                        
- ----------------------------
Outstanding, beginning of year     58,125         122,450        139,825
  Granted                          459,500        55,625          None
  Canceled                        (60,280)       (119,950)      (17,000)
  Exercised                       (96,600)             --           (375)
                                 ---------       ---------      ---------
Outstanding, end of year           360,745         58,125        122,450
                                 =========       =========      =========

Exercise price range of                                             
  options outstanding               $1.75          $2.57         $10.88
                                     to             to              
                                   $10.88         $10.88            
                                                                    
Exercise price range of                                             
  options exercised during                                          
  the year                         $1.875            -            $0.80
                                     to                             
                                    $2.69                           
                                                                    
Non-Statutory Stock Options                                         
- ----------------------------
Outstanding, beginning of year    2,045,016      2,666,821      2,639,132
  Granted                          20,000         92,308         66,064
  Canceled                        (980,779)      (400,190)      (38,375)
  Exercised                       (926,112)      (313,923)            --
                                 ---------       ---------      ---------
Outstanding, end of year           158,125       2,045,016      2,666,821
                                 =========       =========      =========
Exercise price range of                                             
  options outstanding              $2.125          $0.80          $0.80
                                     to             to             to
                                    $7.20         $11.75         $11.75
                                                                    
Exercise price range of                                             
  options exercised during                                          
  the year                          $0.80          $0.80          None
                                     to             to              
                                    $1.20          $0.88            



      The  Incentive Stock Options are exercisable at the fair market value  on
the date of grant, and were granted from shares available for issuance from the
Company's  1993  Incentive  Stock  Option Plan.   The  options  outstanding  at
December  31,  1996  are all presently exercisable and expire  six  years  from
grant date at various dates through November, 2002.  The options vest at a rate
of 20% per year over five years from grant date.

      The non-statutory options are exercisable at the fair market value on the
date of grant.  The non-statutory options outstanding at December 31, 1996, are
all  presently  exercisable and expire five years from grant  date  at  various
dates through November 2001.

      Warrants to purchase 5,000 shares of Pages, Inc. common stock were issued
in  August, 1996 as part of subordinated debenture issued to an investor.   The
warrants  are exercisable at 20% per year over five years from date of issuance
at $2.00 per share, the market value of the common stock at date of issuance of
the warrants.

  Stock  Appreciation Rights (SAR) were awarded to  certain  executive 
officers.   The SAR's were awarded at fair market value as of the date  of  the
award.   The  rights outstanding at December 31, 1996 are all presently  vested
and expire November, 1999.

A  summary  of  options, warrants, and SARs  outstanding at December  31,  1996
is  as follows. 


        Date                                                          Proceeds
     Granted or              Shares         Shares       Exercise   To Company
       Issued             Reserved     Exercisable        Price    Upon Exercise
       ------                -------        -------       ------    -----------
Incentive                                                          
Stock Options:                                                     
                                                                   
November 18, 1993             1,500          1,500        $10.880     $16,320.00
September 29, 1995           15,945         15,945          2.690      42,892.05
November 13, 1995            22,000         22,000          2.570      56,540.00
May 8, 1996                 251,300        251,300          2.380     598,094.00
July 24, 1996                45,000         45,000          1.750      78,750.00
November 8, 1996             25,000         25,000          2.125      53,125.00
                            -------        -------         ------    -----------
                            360,745        360,745                    845,721.05
                            -------        -------         ------    -----------
Non-Statutory                                                      
Stock Options:                                                     
                                                                   
May 19, 1992                 16,250         16,250          3.900      63,375.00
June 2, 1992                 87,500         87,500          4.200     367,500.00
June 15, 1992                18,750         18,750          4.500      84,375.00
August 15, 1992              12,500         12,500          5.300      66,250.00
April 30, 1993                3,125          3,125          7.200      22,500.00
November 1, 1996             20,000         20,000          2.125      42,500.00
                            -------        -------         ------    -----------
                            158,125        158,125                    646,500.00
                            -------        -------         ------    -----------
                                                                   
Warrants:                                                          
                                                                   
August 14, 1996               5,000              0          2.000      10,000.00
                            -------        -------         ------    -----------
Total Options and Warrants  523,870        518,870                 $1,502,221.05
                            =======        =======         ======  =============

Stock Appreciation Rights:
November 1, 1996                           463,749         $2.130             --
                            =======        =======         ======  =============

 3.  NOTES RECEIVABLE FROM STOCK SALES
     ---------------------------------

       In the Third and Fourth Quarters of 1996, certain officers and employees
exercised  stock  options for notes.  These notes are full recourse  promissory
notes  bearing  interest at 7%.  The principal sum is due in  September,  1999.
The  interest is payable only in the event and only to the extent that the fair
market  value  of  the  shares of common stock at  the  close  of  business  in
September, 1999 exceeds the exercise price.  No provision has been made in  the
1996 financial statements for such interest.

4.  DEBT OBLIGATIONS
    ----------------

      Debt obligations consisted of the following:
                                                        1996           1995
                                                    -----------    -----------
Line  of  credit  with interest at  prime  plus  1                 
percent;  interest  payable monthly,  maturing  on                 
June 30, 1997, collateralized by substantially all                 
assets of the Company ($830,254 unused at December                 
31, 1996)                                           $ 3,669,746    $ 4,416,154

Line  of  credit  with interest at  prime  plus  1                 
percent;  interest  payable monthly,  maturing  on                 
June 30, 1997, collateralized by substantially all                 
assets  of  the  Company  ($2,049,185  unused   at                 
December 31, 1996)                                    9,450,815      3,544,400
                                                                   
United  Kingdom - Lloyds Bank $2,174,200  line  of                 
credit  with  interest at base plus 2  percent  (8                 
1/4%  at  December 31, 1995), payable  on  demand,                 
colateralized by substantially all assets  of  the                 
United  Kingdom operations ($452,622 available  at                 
December 31, 1995)                                         --        1,721,578
                                                                   
Note  with  interest  of  prime  plus  1  percent;                 
interest payable monthly, maturing June 7, 1996             --       2,500,000
                                                                   
Revolving loan payable with interest at prime plus                 
1/2 percent; interest payable monthly, maturing on                 
June 3, 1997; collateralized by substantially  all                 
assets  of  the  Company  ($203,725  available  at                 
December 31, 1995)                                          --       9,296,275
                                                                   
Mortgage payable with interest at prime plus 1 1/4                 
percent; principal and interest payable in monthly                 
installments  of  $11,280, maturing  on  March  1,                 
2008,   collateralized  by  office  and  warehouse                 
facility                                               657,238         719,549
                                                                   
Second  mortgage  note payable  with  interest  at                 
12.825 percent; principal and interest payable  in                 
monthly   installments  of  $5,313,  maturing   on                 
November  1,  2008, collateralized by  office  and                 
warehouse facility                                      400,867        415,063
                                                                   
Subordinated  note  payable with  interest  at  10                 
percent, payable quarterly through 2005                  250,000            --
                                                                   
Promissory  note  payable  with  interest  at   10                 
percent,   payable  in  five  annual  installments                 
through April 29, 1998                                  53,038         76,647
                                                                   
Promissory  note  payable  with  interest   at   7                 
percent, payable quarterly through August 16, 1997       40,476          91,270
                                                    -----------    -----------
Total debt obligations                                14,522,180     22,780,936
                                                                   
Less short-term obligations                           13,278,721      5,635,552
                                                    -----------    -----------
Total long-term obligations                         $ 1,243,459      $17,145,384
                                                    ===========    =============

The prime interest rate at December 31, 1996 and 1995, was 8 1/4 and 8 1/2 
percent, respectively.

Future maturities on debt as of December 31, 1996 and during the next five years
and thereafter are as follows:

          1997        $13,278,721
          1998            128,848
          1999            112,115
          2000            124,084
          2001            137,342
          Thereafter      741,070
                      -----------
                      $14,522,180
                      ===========

      On  December 31, 1996, Pages, Inc. and CA Short Company entered into  two
separate  revolving credit facilities which consist of the  following:  a  $4.5
million line of credit for use by CA Short Company and a $11.5 million line  of
credit  for  use by Pages Book Fairs.  The interest rate for the facilities  is
prime  +  1.   The  lines are due in full by June 30, 1997  subject  to  annual
renewals.  Effective with the spin-off of CA Short Company on January 1,  1997,
the Pages Book Fairs line of $11.5 million will remain and the CA Short Company
line of $4.5 million will be carried by CA Short Company on a stand alone basis
(see Note 8).  To the extent of unused availability on the CA Short line, Pages
Book  Fairs  may borrow against the $5 million subordinated debenture  due the
Company from CA Short Company effective January 1, 1997, subject to the total 
credit limit of $11.5 million.

     The maximum line amount on the line of credit is calculated, in part,
based on the Company's eligible borrowing base that includes inventory and
other  eligible  accounts.   The  facility  contains  certain  restrictive
provisions  including, among others, maintaining a  minimum  tangible  net
worth,  limitation on dividends paid on common stock to $100,000  annually
and  certain  other  restrictions on actions  which  require  lender  pre-
approval.


5.  LEASE OBLIGATIONS
    -----------------

     The Company is obligated under various noncancelable operating and capital
leases.   Operating leases are principally for office and warehouse facilities,
equipment  and  vehicles.   Rent  expense under operating  leases  amounted  to
$1,327,840, $1,523,935, and $1,372,742 for the years ended December  31,  1996,
1995,  and 1994, respectively.  Future minimum lease payments under leases  are
as follows:

                          Year Ended                                
                         December 31,             Capital       Operating
                        -------------          -----------    -----------
                              1997             $   100,123    $   614,978
                              1998                  55,186        133,286
                              1999                  30,341         80,594
                              2000                       0         35,704
                              2001                       0         13,668
                         Thereafter                      0              0
                                               -----------    -----------
                                               $   185,650    $   878,230
                                               -----------    -----------
                                                              
Less  -  amounts  representing  interest  and                 
  executory costs                                  (21,649)
Less  -  current installments, capital  lease                 
  obligations                                     (100,123)
                                               -----------
Long-term lease obligations                    $    63,878    
                                               -----------

The  property and equipment under capital leases consisting of office equipment
are recorded at December 31, 1996 as follows:

Property and equipment                         $   275,815    
Less - accumulated depreciation                    (74,839)   
                                               -----------
                                                $   200,976   
                                               -----------


6.  INCOME TAXES
    ------------

      The  Company  is  required to use SFAS No. 109 " Accounting  for  Income
Taxes".   Under SFAS 109, the liability method is used in accounting for income
taxes.   Deferred  income  taxes  reflect the  net  tax  effects  of  temporary
differences  between  the  carrying  amounts  of  assets  and  liabilities  for
financial reporting purposes and the amounts used for income tax purposes,  and
are  measured using the enacted tax rates and laws that will be in effect  when
the  differences are expected to reverse.  Under SFAS No. 109, if on the  basis
of  available evidence, it is more likely than not that all or a portion of the
deferred  tax  asset  will not be realized, the asset  must  be  reduced  by  a
valuation  allowance.  Based on available evidence, a valuation  allowance  has
been established for an amount of the asset that more likely than not, will not
be recognized.

      Temporary differences between income for financial reporting purposes and
tax  reporting  purposes relate primarily to accounting  methods  for  doubtful
accounts,  inventory  costs,  accrued and prepaid expenses  and  reserves,  and
depreciation and amortization expense.



For the years presented, the provision (benefit) for income taxes consisted  of
the following:

                                December 31,    December 31,   December 31,
                                    1996            1995           1994
                                 ------------   -----------    -----------
Current                                                        
   Federal                       $        --    $        -     $     -
   State and local                        --             -           -
                                 ------------   -----------    -----------
Net current                     $         --    $        -     $     -
                                 ------------   -----------    -----------
Deferred                        
    Federal                               --    $ 1,966,200    $   (76,300)
    State and local                       --        153,200        (92,400)
                                 ------------   -----------    -----------
                                                               
Net deferred provision(benefit)           --      2,119,400       (168,700)
                                 ------------   -----------    -----------
Net provision (benefit) for taxes $       --    $ 2,119,400     $ (168,700)
                                 ============   ===========    ===========

                                                     
A  reconciliation of  income taxes based upon the application  of  the  federal
statutory tax rate is as follows:

                                December 31,    December 31,   December 31,
                                    1996            1995           1994
                                 ------------   -----------    -----------
                                                               
Provision (benefit) for  taxes
  at statutory rate             $     542,700   $ (2,414,100)  $  (218,000)
United Kingdom operations            (437,500)       406,900        95,300
Goodwill amortization                 (88,500)        29,000        29,000
State taxes net of federal benefit        --        ( 86,100)      (92,400)
Interest                             (227,400)           --            --
Establishment of valuation allowance  367,700      4,385,600           --
Stock options exercised               (99,400)      (225,200)          --
Other                                 (57,600)        23,300        17,400
                                 ------------   -----------    -----------
Total provision (benefit)  for    $       --     $  2,119,400  $  (168,700)
  income taxes
                                 ============   =============  ===========

The components of net deferred tax assets as of December 31, 1996 and 1995, are
as follows:

                                               December 31,   December 31,
                                                   1996           1995
                                               -----------     -----------
Assets                                                              
   Provision for doubtful accounts            $    116,000    $    275,100
   Inventory costs capitalized for tax                   
     purposes                                      576,600         657,500
   Accruals and reserves to be expensed as                   
     paid for tax purposes                         708,200         743,800
   Other                                            24,100          21,700
   Net operating loss carryforwards              5,163,400       3,968,400
   Investment tax credit carryforwards             122,000         122,000
   Stock appreciation rights                       153,100             --
   Losses on foreign currency translation              --          203,600
                                               -----------     -----------
                                                 6,863,400       5,992,100
   Less valuation allowance                     (5,170,000)     (4,802,300)
                                               -----------     -----------
   Deferred tax asset, net of valuation
     allowance                                   1,693,400       1,189,800
                                               -----------     -----------
                                                              

Liabilities:                                         
    Costs deducted as paid for tax purposes      (761,400)       (332,000)
    Excess of tax over financial accounting       (932,000)      (857,800)
       depreciation and amortization
                                               -----------     -----------
                                                (1,693,400)     (1,189,800)
                                               -----------     -----------
Net deferred tax asset                         $        --     $        --
                                               ===========     ===========


      At  December  31,  1996,  operating loss carryforwards  of  approximately
$12,900,000  are  available to offset future taxable  income  and  will  expire
during  the years 1997 through 2010. 

7.   CHILDREN'S LITERATURE ACQUISITIONS AND DISPOSALS
     ------------------------------------------------
      During 1995 and 1994, the children's literature business acquired several
small  operations  involved  in the publishing and distribution  of  children's
literature.  These acquisitions were accounted for using the purchase method of
accounting.  The aggregate cost of these acquisitions approximated $779,000 and
$2,870,000 in 1995 and 1994, respectively, and was allocated to the net  assets
acquired  based upon their fair values.  The Company paid cash of $779,000  for
the  1995 acquisition.  The Company paid cash of $2,720,000 and $150,000  in  a
promissory   note   for  the  1994  acquisitions.   In  connection   with   the
acquisitions,  costs  assigned  to  cost  in  excess  of  net  assets  acquired
approximated $471,000 and $2,185,000 in 1995 and 1994, respectively.

     During  1995,  the  Company disposed of or phased out  the  operations  of
several  acquisitions made in 1993 and 1994 and curtailed the  distribution  of
early  childhood  product through the mail to pre-schools and daycare  centers.
Combined   revenues,  included  in  the  accompanying  consolidated   financial
statements,  of  the aforementioned operations for 1995 and  1994  approximated
$2,300,000  and  $3,400,000,  respectively.  The combined  costs  and  expenses
associated with the aforementioned operations including loss on disposition  or
phase   out  included  in  cost  of  goods  sold  and  selling,  general,   and
administrative  expense in the accompanying consolidated  financial  statements
for 1995 and 1994 approximated $2,700,000 and $3,300,000, respectively.

     On March 6, 1996, the Company sold to Scholastic Limited, a United Kingdom
subsidiary  of  Scholastic,  Inc.  and its affiliates  ("Scholastic")  all  the
capital  stock of Pages Book Fairs, Limited ("Limited") , the Company's  United
Kingdom  subsidiary  for  $4,764,781  cash.   Additionally,  as  part  of   the
transaction,  (i)  Scholastic  paid in full  (1)  the  outstanding  balance  of
$2,129,846  due by Limited to Lloyds Bank and (2) an intercompany  payable  due
from  Limited to the Company in the amount of $2,317,873 and (ii)  the  Company
signed a Non-Competition Agreement pursuant to which, in return for the payment
of $1,500,000 in cash, the Company agreed for a five-year period not to compete
with  the  book fair business of Scholastic and its affiliates in the following
countries:   Canada,   the  United Kingdom, Ireland,  Germany,  Italy,  Greece,
Eastern  Europe, including without limitation, the Commonwealth of  Independent
States, Turkey, the countries of the Middle East and Africa.

           On  March  6, 1996,  the Company closed its distribution channel  in
Canada  and  on March 13, 1996, the Company sold a portion of its inventory  in
Canada  to Scholastic Canada, Ltd., a corporation organized under the  laws  of
Canada for $575,000 cash.

           The  net  proceeds of the above-described transactions of $8,950,000
after  the  repayment of the Lloyds Bank debt and estimated  transaction  costs
were used to reduce the Company's domestic bank indebtedness.  Included in  the
accompanying 1996 financial statements is a $3,255,337 gain on the transaction.

8.  DISCONTINUED OPERATIONS
    -----------------------

      Effective  on  the  close of business on December 31, 1996,  the  Company
completed  a  tax-free spin- off of the common stock of the  Company's  wholly-
owned subsidiary CA Short Company ("CAS") through a distribution to the 
stockholders of Pages, Inc. of one and one-half  shares  of  CAS common stock 
for every ten shares of Pages  common  stock outstanding  on  the  record date.
Effective January 1,  1997,  CAS  issued  a subordinated  debenture to Pages in
the principal amount of $5 million  bearing interest  at  7%  per  annum  
payable quarterly, with  principal  payments  of $100,000  each due at the end 
of the first four years, and a final  payment  of $4,600,000 due at the end of
the fifth year.

      Revenues for CAS were $22.0, $22.6 and $25.2 million for 1996,  1995  and
1994,  respectively.   Net  income or (losses) were  $911,000,  $(126,274)  and
$152,546  for  1996, 1995 and 1994, respectively.  Included  in  the  1996  CAS
income  is the cumulative effect of an accounting change adopted by CAS  as  of
January  1, 1996.  CAS changed its method of accounting for the recognition  of
revenues  relating  to  advance  deposits.   Previously,  CAS  recognized  such
deferred  revenue  at the conclusion of the respective safety  award  programs.
Effective  with  the change, revenues are recognized over  the  course  of  the
programs  based  on CAS's historical and expected redemption percentages.   The
corresponding  deferred commission costs (included in prepaid expenses  on  the
accompanying  financial  statements) have also been recognized  in  association
with this change in the same direct proportion as the revenue recognition.  The
effect  of  this  accounting change in 1996 was to  decrease  the  loss  before
cumulative  effect  of  change  in accounting principle  by  $209,190,  net  of
associated  commission  expense  of $32,704.   The  cumulative  effect  of  the
accounting change of $995,000 has not been tax effected based on the absence of
any  applicable tax to the Company on a consolidated basis (see Note  6).   The
proforma  income (loss) amounts for CAS assuming the new accounting  method  is
applied retroactively are $(83,181), $303,512 and $417,332 in  1996,  1995  and
1994, respectively.

      The  components of net assets of the CAS discontinued operations included
in the consolidated balance sheets at December 31, 1996 and 1995, follow:

                                               December 31,   December 31,
                                                   1996           1995
                                               --------------------------
  Cash                                         $   130,972    $  226,678
  Accounts receivable, net                       4,644,027     6,101,629
  Inventory                                      7,163,153     6,890,629
  Prepaid expenses                                 803,321       894,967
  Property, plant and equipment, net             3,931,800     3,812,894
  Costs in excess of net assets acquired, net    1,133,023     1,167,187
  Other assets                                     622,257       598,256
  Accounts payable                              (1,572,022)   (1,687,705)
  Accrued liabilities                           (4,342,225)   (4,394,924)
  Short-term debt obligations                   (3,669,746)   (4,416,154)
  Deferred revenue                              (4,887,943)   (5,648,107)


           Additionally, in 1995, the Company adopted a plan to discontinue the
operations  of its Read Aloud Book Club division (the "Club").  The  operations
of  the  Club ceased during the second quarter of 1996.  The Club is  accounted
for   as  a  discontinued  operations,  and  accordingly,  its  operations  are
segregated  in  the accompanying consolidated statements of operations.  Losses
incurred between the measurement date (December 31, 1995) and the date on which
operations ceased as well as phase out costs on the Club, were provided for  in
the  December 31, 1995 consolidated financial statements.  Revenues  associated
with  the  discontinued club operation for 1995 and 1994  were  $2,451,965  and
$2,732,036,  respectively.  Net losses were $(2,876,000)  and  $(233,756)
for 1995 and 1994, respectively.

      The components of net assets of the Club discontinued operations included
in the consolidated balance sheets at December 31, 1996 and 1995, follow:

                                               December 31,   December 31,
                                                   1996           1995
                                              ----------------------------
Accounts receivable, net                       $       --     $    338,977
Inventory                                               --         195,015
Other assets                                            --              --
Accounts payable                                  (191,224)       (595,180)
Accrued liabilities                               (204,367)       (839,255)
                                                              



9.   SUPPLEMENTAL DISCLOSURE FOR CASH FLOW INFORMATION
     -------------------------------------------------

     Cash paid for interest during the years ended December 31, 1996, 1995, and
1994  aggregated $1,151,025, $2,189,859 and $1,654,755 and cash paid for  taxes
was $18,100, $0, and $18,000, respectively.

      During  the years ended December 31, 1996 and 1995, the Company  acquired
$75,000 and  $434,882,  respectively, in office furniture and equipment through
capital  financing leases.  In 1996, the Company acquired $250,000 of inventory
through  the issuance of a long term note.  Additionally, in 1995, the  Company
sold $21,800 of net fixed assets in return for a promissory note.

10.  INTERIM FINANCIAL INFORMATION (UNAUDITED):
     -----------------------------------------
<TABLE>
<CAPTION>
                                                    Twelve Months Ended December 31, 1996             
                                          -------------------------------------------------------- 
                                            Quarter        Quarter        Quarter        Quarter
                                              Ended          Ended          Ended          Ended
                                            March 31        June 30       Sept. 30        Dec. 31
                                          -----------    -----------    -----------     -----------
<S>                                       <C>            <C>            <C>             <C>      
Revenues                                  $ 9,457,068    $ 6,646,418    $ 3,366,483     $10,416,928
Gross Profit                                3,757,355      2,671,851      1,564,849       4,247,267
Income (loss) from continuing operations                                               
before income taxes                        2,191,495(1)     (741,680)    (1,401,681)      569,081(3)
Income    (loss)    from    discontinued   1,323,132(2)     (354,538)      (708,164)       651,053
operations
Net income (loss)                         $ 3,514,627    $(1,096,218)   $(2,109,845)   $ 1,220,134
                                          ===========    ===========    ===========     ===========
Income/(loss) per common share:                                                        
   Discontinued operations                $      0.23    $     (0.07)   $     (0.13)   $      0.11
Net income (loss)                         $     0.61     $     (0.20)   $     (0.38)   $      0.20
Weighted   average  common  shares   and                                               
equivalents                                  5,721,000      5,436,000      5,483,000     6,138,000
                                          ===========    ===========    ===========     ===========
                                                                                       
                                                     Twelve Months Ended December 31, 1995                    
                                          -------------------------------------------------------
                                             Quarter        Quarter        Quarter        Quarter
                                              Ended          Ended          Ended          Ended
                                            March 31        June 30       Sept. 30        Dec. 31
                                          -----------    -----------    -----------     -----------
Revenues                                  $14,093,143    $12,233,947    $ 6,086,229     $17,787,551
Gross Profit                                5,719,090      4,967,284      2,064,178       6,253,972
Income (loss) from continuing operations                                               
before income taxes                          (654,663)      (669,812)    (3,030,015)        256,533
Income    (loss)    from    discontinued     (416,904)      (179,321)    (1,026,528)     (1,379,609)
operations
Net income (loss)                         $   (721,567)  $  (699,133)   $(2,859,543)   $ (4,939,476)
                                          ===========    ===========    ===========     ===========
Income/(loss) per common share:                                                        
   Discontinued operations                      (0.09)        (0.04)         (0.20)          (0.27)
Net income (loss)                               (0.15)        (0.15)          (0.56)         (0.97)
                                          ===========    ===========    ===========     ===========
Weighted   average  common  shares   and    4,789,000      4,806,000      5,105,000      5,109,000
equivalents
                                          ===========    ===========    ===========     ===========
</TABLE>

Per  share  calculations are based on the average number of shares and  dilutive
share  equivalents outstanding for each quarter using the treasury stock method.
Thus,  the  sum of the quarters may not necessarily be equal to the full  year's
earnings per share amounts.

(1)  Includes  gain  on  sale  of  the Company's United  Kingdom  subsidiary  of
     $3,255,337 (See Note 7).
(2)  Includes cumulative effect of a change in accounting principle of  $994,664
     (See Note 8).
(3)  Include  effect  of $431,287 of compensation expense  associated  with  the
     Company's Stock Appreciation Rights.

11.  COMMITMENTS AND CONTINGENCIES
     -----------------------------

Gruner + Jahr Litigation

     During 1995, Gruner + Jahr Printing and Publishing Company ("G&J") filed an
action  against the Company seeking in excess of $900,000 in damages  which  had
been  stayed  by  the  court pending the resolution of an action  filed  by  the
Company  in  federal  court  against G&J seeking compensation  arising  out  the
Company's  purchase from G&J of the Read Aloud Book Club.  In  March  1997,  the
Company  reached  a settlement with G&J on both actions.  As  a  result  of  the
settlement, the Company made a payment to G&J of $300,000.  Provision  for  this
loss contingency was included in the 1995 financial statements.

Internal Revenue Service Assessment

     During  the  Spring  of  1993, the Company was advised  that  the  Internal
Revenue Service ("IRS") might assess additional income taxes in connection  with
the  examination of the tax returns of Pages Book Fairs ("PBF", formerly  School
Book  Fairs),  and  its affiliates for the fiscal years ending  July  31,  1988,
1989,  1990  and  1991.   In  June  1993, the  Company  recorded  a  $2  million
adjustment  to its purchase price allocation of PBF assets, which increased  the
cost   in  excess  of  assets  acquired  (i.e.  -  goodwill),  and  recorded   a
corresponding  increase in accrued tax liabilities and related costs.

     In  October  of 1995, the Company received four Notices of Deficiency  from
the  IRS  relating  to  this examination.  The Notices  of  Deficiency  assessed
additional  income  taxes  of  $4,693,681  and  penalties  of  $1,358,630,  plus
interest.    The  asserted  deficiencies  were  attributable  primarily   to   a
restructuring of PBF and related entities that occurred on August  1,  1988,  in
which,  along with other events, certain assets were transferred between related
companies.   The IRS had challenged, among other things, the values assigned  to
those assets by the parties to the transaction, contending that the assets  were
undervalued  and  that  PBF  recognized  a  substantial  taxable  gain  in   the
transaction.   In January 1996, the Company filed petitions with the  Tax  Court
disputing the IRS valuation of the assets transferred, and other points  in  the
IRS assessment.

     On  October  28, 1996, the Company entered into a settlement with  the  IRS
regarding  the  four Notices of Deficiency received assessing  additional  taxes
for  the fiscal years 1988, 1989, 1990 and 1991.  The settlement includes income
taxes  of  $750,000, plus interest of approximately $750,000,  for  a  total  of
approximately  $1,500,000.  The Company has negotiated a payment plan  with  the
IRS that spreads the payments including interest over twelve months starting  in
March 1997.

     On  December  27, 1996, the Company filed an action in U.S. District  Court
for  the Northern District of Ohio against Arthur Andersen & Co. LLP seeking  in
excess  of  $16,000,000  in damages.  The complaint is a  result  of  the  final
outcome of the IRS assessment and representations made by Arthur Andersen  &  Co
during Pages, Inc.'s purchase of School Book Fairs, Inc. at May 19, 1992.

Other

      Additionally, the Company is the subject of a state sales  tax  audit  for
one  of  its  subsidiaries.  Management believes the outcome of this audit  will
not  result  in  any  significant adjustments that  would  be  material  to  the
Company's  consolidated  financial statements.   Additionally,  the  Company  is
subject  to litigation which is incidental to its business and is not considered
material  individually  or  in  the  aggregate  to  the  Company's  consolidated
financial statements.
<TABLE>
<CAPTION>

                               SCHEDULE 11 - VALUATION AND QUALIFYING ACCOUNTS
                                         PAGES, INC. AND SUBSIDIARIES
- --------------------------------------------------------------------------------------------------------------------------------
                        COL. A                              COL. B         COL. C         COL. D.        COL. E.        COL. F
- --------------------------------------------------------------------------------------------------------------------------------
                                                                          Additions      Additions                         
                                                            Balance        Charged        Charged                       Balance
                                                         at Beginning     to Costs       to Other                       at End
                      Description                          of Period    and Expenses     Accounts      Deductions      of Period
- --------------------------------------------------------------------------------------------------------------------------------
<S>                                                      <C>            <C>            <C>            <C>            <C>           
Year ended December 31, 1996:                                                                                        
 Allowance for doubtful accounts                         $   457,000    $        --    $       --     $    141,000(a)$    316,000
                                                         -----------    -----------    -----------    ------------   ------------
 Allowance for valuation on deferred tax assets          $4,802,300     $   367,700(b)                                $ 5,170,000
                                                         -----------    -----------    -----------    ------------   ------------
                                                                                                                     
                                                                                                                     
Year ended December 31, 1995:                                                                                        
 Allowance for doubtful accounts                          $   168,000   $    146,000  $ 885,000(d)    $ 742,000(a)   $    457,000
                                                         -----------    -----------    -----------    ------------   ------------
 Allowance for valuation on deferred tax assets          $   416,650    $ 4,385,650(b)                                $ 4,802,300
                                                         -----------    -----------    -----------    ------------   ------------
                                                                                                                     

                                                                                                                     
Year ended December 31, 1994:                                                                                        
 Allowance for doubtful accounts                         $    45,028    $   148,230    $               $    25,258   $   168,000
                                                         -----------    -----------    -----------    ------------   ------------
 Allowance for valuation on deferred tax assets          $                             $ 416,650 (c)                 $   416,650
</TABLE>                                                                        

(a) Doubtful accounts written off against reserve.
(b)  Change in valuation allowance relating to change in assessment  as  to
future  realizability of deferred tax asset.
(c)   Principally relates to a reclass of amounts previously netted against
the asset.
(d)  Amounts charged through discontinued operations.



                         EXHIBIT INDEX
                     PAGES, INC. FORM 10-K
            FOR FISCAL YEAR ENDED DECEMBER 31, 1996


      (a)   1.    Financial  Statements.  See Index to  Consolidated  Financial
                  Statements and Financial Schedule on page 31.

           2.    Financial  Statement  Schedule.   See  Index  to  Consolidated
                 Financial Statements and Financial Statement Schedule on page 
                 31.

           3.    Exhibits.  The following exhibits are required to be filed  as
                 part of this report:

 3(a)1  Certificate of Incorporation dated October 5, 1994

 3(b)1  Bylaws of the Company

 3(c)2  Agreement of merger

 10(a)3 Lease  Dated January 1, 1993, for St. Petersburg, Florida,  Office  and
        Warehouse

 10(b)4 Unconditional  Guaranty of Lease Effective January 1, 1993,  for  Lease
        of St. Petersburg, Florida, Office and Warehouse

*10(c)3 Non-Statutory  Stock Option Agreement Dated May 19, 1992,  between  the
        Company and Randall J. Asmo

*10(d)3 Non-Statutory  Stock Option Agreement Dated June 3, 1992,  between  the
        Company and S. Robert Davis

*10(e)3 Non-Statutory  Stock Option Agreement Dated June 3, 1992,  between  the
        Company and Charles R. Davis

*10(f)3 Pages, Inc. 1993 Incentive Stock Option Plan

  10(g)5  Stock Purchase Agreement dated as of March 6, 1996  P - (with respect
         to certain schedules)

  10(h)5  Non-Competition Agreement dated as of March 6, 1996

  10(i) Amended and Restated Loan Agreement dated December 31, 1996

  10(j) Promissory Note from S. Robert Davis for exercise of stock options

  10(k) Promissory Note from Charles R. Davis for exercise of stock options

  10(l) Promissory Note from Randall J. Asmo for exercise of stock options

  10(m)6  Promissory Note from employees for exercise of stock options

  11    Statement Regarding Computation of Per Share Earnings

   13 5 Annual  Report  to Stockholders for Last  Fiscal  Year.   Letter to
        Stockholders and List of Officers, Directors and Locations.  The 
        remainder of the report  is  a reproduction of the Company's Annual
        Report on Form 10-K for the fiscal year ended December 31, 1995.

  18    Letter Regarding Change in Accounting Principle

  21    Subsidiaries of Pages, Inc.

  23c   Consent of Independent Auditors - Deloitte & Touche LLP

  24    Distribution Agreement between Pages, Inc. and CA Short Company dated
        December 31, 1996

 *25    Executive Incentive Compensation Plan dated November 8, 1996

- -------------------------------------------------------------------------------

1   Incorporated by reference to the Company's Annual Report on Form  10-K  for
the  fiscal  year  ended  December 31, 1994,  File  Number  0-10475,  filed  in
Washington, D.C.

2   Incorporated by reference to the Company's Proxy Statement dated August  4,
1994, File Number 0-10475, Filed in Washington, D.C.

3   Incorporated by reference to the Company's Annual Report on Form  10-K  for
the  fiscal  year  ended  December 31, 1992,  File  Number  0-10475,  filed  in
Washington, D.C.

4   Incorporated by reference to the Company's Annual Report on Form  10-K  for
the  fiscal  year  ended  December 31, 1993,  File  Number  0-10475,  filed  in
Washington, D.C.

5 Incorporated by reference to the Company's Annual Report on Form 10-K for the
fiscal  year ended December 31, 1995, File Number 0-10475, filed in Washington,
D.C.

6 Promissory Notes from employees for exercising stock options.

EMPLOYEE NAME                       DATE      # OPTIONS     TOTAL NOTE
                                              EXERCISED
                                                                      
Robert V. Boylan                12/31/96         23,000        $43,125
Jim Barr                        12/30/96          6,500        $15,470
Paul Weinstein                  12/30/96          6,500        $15,470
Joel Worth Vess                 12/31/96         12,500        $29,750
Harry W. Boltz                  12/30/96         12,500        $29,750
Lania Kent                      12/31/96          7,500        $17,850
Jeff Ross                       12/31/96         11,500        $27,370
Scott Lankford                  12/31/96          1,000         $2,380
Steve Whiting                   12/31/96          1,500         $3.665
Michael S. Greene               12/31/96          5,000        $11,900
Donald R. Costner               12/31/96          1,000         $2,380
                                                                      

*  Indicates a management contract or compensatory plan or arrangement required
to  be  filed herewith.  No other exhibits required by Form 10-K are listed  as
they are not applicable.



    (b)  Reports on Form 8-K

The  Company  filed  a report on Form 8-K dated October 31, 1996  under  Item  5
describing   the  settlement  of  the  Internal  Revenue  Service   Notices   of
Deficiencies   for  $750,000  plus  interest  of  approximately  $750,000,   the
resignation of Tamara L. Zeph, Treasurer and CFO and the appointment of  Randall
J.  Asmo,  VP  of  the Company,  as  interim CFO  effective  immediately  while
searching for a new Treasurer and CFO.

      The  Company filed a report on Form 8-K dated November 20, 1996 under Item
5  describing  the filing of Form 10 under section 12(g) of Securities  Exchange
Act of 1934 for the spin-off of CA Short Company, a wholly-owned subsidiary,  to
the Company's stockholders and the financial results for the Third Quarter.

AVAILABILITY OF EXHIBITS TO FORM 10-K
- -------------------------------------

Exhibits  to  Form  10-K  Report are on file with the  Securities  and  Exchange
Commission  and  are  referenced  on the Exhibit  Index  contained  hereinabove.
Exhibits  are  available  upon  request, at $0.25  per  page,  representing  the
Registrants reasonable expenses in furnishing such exhibit(s).  Exhibits may  be
obtained by writing to Randall J. Asmo, Vice President , Pages, Inc.

<PAGE>
                           EXHIBIT 10(i)
           SECOND AMENDED AND RESTATED LOAN AGREEMENT


                          dated as of


                       December 31, 1996


                            BETWEEN


                  PAGES BOOK FAIRS, INC., and
                 PAGES LIBRARY SERVICES, INC.,
              jointly and severally, as Borrowers,

                   PAGES, INC., as Guarantor

                              and


            THE HUNTINGTON NATIONAL BANK, as Lender








Porter, Wright, Morris & Arthur
41 South High Street
Columbus, Ohio 43215


                       TABLE OF CONTENTS


SECTION             HEADING                                PAGE #



 1  The Loan and Lending Formula.                               1
     1.1  Amendment and Restatement.                            1
     1.2  The Loan.                                             2
     1.3  Lending Formula.                                      2
     1.4  Pending Default.                                      2

 2  Eligibility.                                                2
     2.1  Eligible Accounts.                                    2
     2.2  Eligible Inventory.                                   3
     2.3  Eligible Notes Receivable.                            3

 3  Terms and Uses of Loan.                                     3
     3.1  Interest Rate.                                        3
     3.2  Increased Capital.                                    4
     3.3  Interest Rate After Default.                          4
     3.4  Fees.                                                 4
     3.5   Evidence of the Loans, Advance Requests, and Costs and
     Expenses.                                                  4
     3.6  Use of Proceeds.                                      5
     3.7  Maturity.                                             5
     3.8  The Parent Guaranty and Collateral.                   5
     3.9  Maximum Charges.                                      5
     3.10 Transaction Validity Agreement.                       5

 4  The Collateral and Cash Management.                         5
     4.1  Security.                                             6
     4.2  Lockbox and Collection of Accounts.                   6
     4.3  Preservation and Disposition of Collateral.           6

 5  Warranties and Representations.                             6
     5.1  Organization and Authority.                           6
     5.2  Borrowing is Legal and Authorized.                    7
     5.3  Taxes.                                                7
     5.4  Compliance with Law.                                  7
     5.5  Financial Statements; Disclosure.                     7
     5.6  Litigation: Adverse Effects.                          8
     5.7  No Insolvency.                                        8
     5.8  Government Consent.                                   8
     5.9  Title to Properties; Litigation.                      9
     5.10 No Defaults.                                          9
     5.11 Environmental Protection.                             9
     5.13 Warranties and Representations.                      10

 6  Closing Conditions.                                        10
     6.1  Resolutions and Incumbency Certificate.              10
     6.2  Opinion of Counsel.                                  10
     6.3  Compliance with this Agreement.                      11
     6.4  Existing Indebtedness.                               11
     6.5  Closing Documents.                                   11

7   Company Business Covenants.                                11
     7.1  Payment of Taxes and Claims                          11
     7.2  Maintenance of Properties and Corporate Existence ...11
     7.3  Sale of Assets; Merger; Subsidiaries; Tradenames.    12
     7.4  Negative Pledge.                                     12
     7.5  Other Borrowings and Contingent Liabilities.         13
     7.6  Sale of Accounts; No Consignment.                    13
     7.7  Minimum Security.                                    13
     7.8  Ownership and Management.                            13
     7.9  Acquisition of Capital                               13
     7.10 Cash Dividends and Other Distributions.              13
     7.11 Transactions With Affiliates.                        13
     7.12 Consolidated Tangible Net Worth.                     14
     7.13 Capital Expenditures.                                14
     7.14 Loans and Advances.                                  14
     7.15 Operating Lease Rentals.                             14
     7.16 Environmental Compliance and Indemnification.        14
     7.17 Maintenance of Accounts.                             15
     7.18 Other Covenants.                                     15
     7.19  Minimum  Pretax  Operating Profit  or  Maximum  Pretax
     OperatingLoss.                                            15

 8  Financial Information and Reporting.                       16

 9  Default.                                                   17
     9.1  Events of Default.                                   17
     9.2  Default Remedies.                                    18
     
10  Miscellaneous.                                             18
     10.1 Notices.                                             18
     10.2 Reproduction of Documents.                           19
     10.3 Survival, Successors and Assigns.                    19
     10.4 Amendment and Waiver, Duplicate Originals.           19
     10.5   Uniform   Commercial  Code  and  Generally   Accepted
     Accounting Principles.                                    19
     10.6 Enforceability and Governing Law.                    20
     10.7 Waiver of Right to Trial by Jury.                    20
     10.8 Conditions Precedent to Subsequent Money Advances.   20

 11 Definitions.                                              21


Exhibits


Exhibit A - Revolving Note
Exhibit B - Schedule of Permitted Encumbrances
Exhibit C - Schedule of Business Locations
Exhibit D - Taxes
Exhibit E - Litigation
Exhibit F - Closing Conditions
Exhibit G - Indebtedness and Contingent Obligations



           SECOND AMENDED AND RESTATED LOAN AGREEMENT


     This  agreement  (this  "Agreement")  is  entered  into   at
Columbus,  Ohio,  between  The  Huntington  National  Bank   (the
"Bank"),  as  lender, Pages Book Fairs, Inc., and  Pages  Library
Services,   Inc.,  jointly  and  severally  as   borrowers   (the
"Borrowers"),  and Pages, Inc. (the "Parent") as  guarantor  (the
Borrowers and the Parent shall be individually referred to  as  a
"Company"  and collectively as the "Companies"), as of  the  31st
day of December, 1996.


1    The Loan and Lending Formula.

1.1  Amendment and Restatement.

The  obligations,  indebtedness, and  security  evidenced  by  or
referenced in this Agreement and all the instruments, agreements,
documents,  certificates, and financing  statements  executed  in
connection   herewith   constitute,  in   part,   an   amendment,
modification, and restatement of the obligations, indebtedness of
the  Companies  evidenced by (a) a certain Loan  Agreement  dated
June  12, 1992, as amended by a First Amendment to Loan Agreement
dated  July  21,  1994 (collectively the "1992 Loan  Agreement"),
between the Companies, then existing affiliates of the Companies,
and   the   Bank,  and  by  certain  promissory  notes,  security
agreements,  documents,  certificates, an intercorporate  funding
agreement,  assignments,  modification  agreements,   a   lockbox
agreement,  and  other documents executed in connection  with  or
incidental to the 1992 Loan Agreement, and (b) a certain  Amended
and  Restated  Loan  Agreement dated as of  August  2,  1994,  as
amended  by  a  First  Amendment to  Amended  and  Restated  Loan
Agreement  dated as of June 28, 1995, and a Second  Amendment  to
Amended  and Restated Loan Agreement dated as of March  27,  1996
(collectively the "1994 Loan Agreement"), between the  Companies,
then  existing affiliates of the Companies, and the Bank, and  by
certain   promissory   notes,  security  agreements,   documents,
certificates, and intercorporate funding agreements, assignments,
modification  agreements,  the  lockbox  agreement,   and   other
documents executed in connection with or incidental to  the  1994
loan  agreement.   The  1992 Loan Agreement  and  the  1994  Loan
Agreement shall be collectively referred to as the "Existing Loan
Agreement."   All  Uniform Commercial Code financing  statements,
security  agreements,  assignments, deeds  of  trust,  letter  of
credit   reimbursement  agreements,  lockbox   agreements,   cash
management agreements, assignments, and other documents  executed
by  any  of  the  Companies in connection with the Existing  Loan
Agreement  (collectively  the "Existing  Loan  Documents")  shall
remain  in  full  force  and effect in all  respects  as  if  the
obligations,   indebtedness,  and  security   evidenced   by   or
referenced  in the Existing Loan Documents had been  payable  and
effective  originally as provided by this Agreement and  all  the
instruments,  agreements, documents, certificates, and  financing
statements  executed in connection herewith.  To the extent  that
the  terms  and  provisions of this Agreement conflict  with  the
terms of the Existing Loan Agreement, the terms and provisions of
this  Agreement  shall  be controlling.  Each  reference  to  the
Existing  Loan Agreement, whether by the use of the phrase  "Loan
and  Security Agreement," "Loan Agreement," or the prefix  "here"
or  otherwise contained in the Existing Loan Agreement itself  or
any  of the Existing Loan Documents or hereafter made in any loan
document  shall  be  construed hereafter as a reference  to  this
Agreement.

1.2  The Loan

The  Bank, subject to the terms and conditions hereof, will  make
loans and advances on a revolving basis to the Borrowers, jointly
and  severally,  up  to the aggregate sum of $11,500,000.00  (the
"Loan").   The  principal sum of the Loan shall  not  exceed  the
lesser of (a) $11,500,000.00 or (b) the Borrowing Base.

1.3  Lending Formula

"Borrowing  Base"  shall mean the sum of (a) Eligible  Inventory,
multiplied by the applicable Inventory Advance Rate,  up  to  the
Maximum  Inventory  Advance, plus (b) 75% of  Eligible  Accounts,
plus  (c)  75% of Eligible Notes Receivable.  "Inventory  Advance
Rate"  shall  mean  up to 50% beginning June  1,  and  continuing
through  January 31 of the immediately succeeding calendar  year,
and up to 30% beginning February 1 and continuing through May  31
of  each calendar year. "Maximum Inventory Advance" shall mean up
to $9,000,000.00 beginning June 1, and continuing through January
31  of the immediately succeeding calendar year and $6,500,000.00
beginning  February  1, and continuing through  May  31  of  each
calendar year.

1.4  Pending Default

The Bank, in its sole discretion, reserves the right upon 30 days
written  notice  to  the  Parent  to  increase  or  decrease  the
foregoing   percentages   or   the  Maximum   Inventory   Advance
attributable to inventory.  The Bank shall have no obligation  to
advance  or re-advance any sums pursuant to the Loan at any  time
when a set of facts or circumstances exists that, by itself, upon
the  giving of notice, the lapse of time, or any one or  more  of
the  foregoing, would constitute an Event of Default  under  this
Agreement (a "Pending Default").


2    Eligibility.

2.1  Eligible Accounts

"Eligible  Accounts"  means  the  portion  of  either  Borrower's
accounts  that  the Bank determines from time to time,  based  on
credit policies, market conditions, such Borrower's business  and
other  matters, is eligible for use in calculating the  Borrowing
Base.   Without  limiting  the Bank's right  to  determine  which
accounts  are Eligible Accounts, no account will be  an  Eligible
Account unless, at a minimum, such account arises in the ordinary
course  of  such Borrower's business, is due and  owing  to  such
Borrower  exclusive of sales or other taxes  from  a  party  (the
"Account  Debtor") that meets the qualifications  stated  herein,
and meets all the following requirements until it is collected in
full:   (a) the account is due and payable and not more  than  90
days have elapsed from the date of the original invoice therefor,
or  if  a special dating program has been approved in writing  by
the  Bank, the account is due and payable on a date permitted  by
the  terms  of such dating program and is not past-due;  (b)  the
account  arises from such Borrower's completed performance  of  a
sale of goods and/or related services, all such goods having been
lawfully shipped and invoiced to the Account Debtor, and upon the
Bank's  request,  copies  of  all  invoices,  together  with  all
shipping documents and delivery receipts evidencing such shipment
having  been  delivered  to the Bank;  (c)  except  for  accounts
arising  from  contracts with schools or libraries,  the  account
does  not  arise  from a contract with any government  or  agency
thereof,  or  does  not constitute a progress  billing;  (d)  the
account  does  not,  when  added to all  other  accounts  of  the
Borrowers   arising  from  consumer  transactions,   produce   an
aggregate indebtedness to the Borrowers from all Account  Debtors
in  connection  (i) with consumer transactions, and  indebtedness
that  is  reflected  on  its books and  records  as  unpaid  fair
accrual, in excess of the aggregate sum of $5,000,000.00; (e) the
account  is  not  subject to any prior assignment,  claim,  lien,
security  interest, or setoff; (f) the account is not subject  to
any  credit, contra account, allowance, adjustment, levy,  return
of  goods,  or  discount  (collectively  a  "Contra"),  provided,
however, that unless the Account Debtor has asserted a Contra, if
the  amount of the account exceeds the amount of the Contra, such
excess  shall be deemed to be an Eligible Account if such  excess
meets  all  other requirements of this Section; (g)  the  account
does  not arise from a transaction with a person, corporation  or
entity  affiliated with the Companies; (h) the account does  not,
when  added to all other accounts of the Account Debtor with  the
Borrowers,  produce an aggregate indebtedness  from  the  Account
Debtor  of  more  than  20% of the total of  all  the  Borrowers'
Eligible  Accounts;  (i)  neither of the Borrowers  has  received
notice of bankruptcy or insolvency of the Account Debtor; (j) the
account  is not evidenced by any chattel paper, promissory  note,
payment instrument or written agreement; (k) the account does not
arise  from an Account Debtor whose mailing address or  executive
office  is located outside the United States or Canada;  (l)  the
account does arise from an Account Debtor to whom either Borrower
has  determined to ship goods on a "cash on delivery"  or  C.O.D.
basis; (m) the account does not arise from an Account Debtor  who
has  more  than  50% of its accounts with either Borrower  unpaid
more than 90 days from the original invoice therefor; and (n) the
Bank  has not notified the Parent that the account or the Account
Debtor  is  unsatisfactory  or unacceptable  (although  the  Bank
reserves the right to do so in its sole discretion at any time).

2.2  Eligible Inventory

"Eligible  Inventory"  means that portion  of  either  Borrower's
inventory  that the Bank determines from time to time,  based  on
credit policies, market conditions, such Borrower's business  and
other  matters, is eligible for use in calculating the  Borrowing
Base.   Eligible Inventory (unless the Bank agrees  otherwise  in
writing)  shall  not include work in process  and  all  inventory
shall  be valued at the lesser of cost (on a FIFO basis) or  fair
market value.

2.3  Eligible Notes Receivable

"Eligible   Notes  Receivable"  means  that  portion   of   notes
receivable or subordinated debentures owned by the Parent  or  by
either  of the Borrowers that the Bank, in its sole and  absolute
discretion,  determines  from  time  to  time,  based  upon   the
creditworthiness  of the obligor, the collateral  held  for  such
obligation,  the  income stream attributable to such  obligation,
and  other  factors,  is  eligible for  use  in  calculating  the
Borrowing  Base.  Eligible Notes Receivable shall  be  valued  at
such value as the Bank shall determine, based upon the foregoing,
in its sole and absolute discretion.


3    Terms and Uses of Loan.

3.1  Interest Rate

The  Borrowers  agree jointly and severally to pay  to  the  Bank
monthly  interest on the unpaid balance of the Loan at a variable
rate  of interest per annum (the "Prime Interest Rate") equal  to
(a)  one  percentage point (1%) in excess of the Prime Commercial
Rate  of the Bank, from time to time in effect, with each  change
in  the  Prime  Commercial  Rate  automatically  and  immediately
changing  the  interest rate on the Loan without  notice  to  the
Company.   "Prime Commercial Rate" as used herein shall mean  the
rate  established  by the Bank from time to  time  based  on  its
consideration of economic, money market, business and competitive
factors, and it is not necessarily the Bank's most favored  rate.
Interest shall be calculated on a 360 day year basis and shall be
based  on  the  actual  number of days which  elapse  during  the
interest calculation period.

3.2  Increased Capital

If  after  the  date  hereof the Bank  determines  that  (i)  the
adoption  or  implementation  of or  any  change  in  or  in  the
interpretation or administration of any law or regulation or  any
guideline  or request from any central bank or other governmental
authority     or    quasi-governmental    authority    exercising
jurisdiction,  power  or  control  over  the  Bank  or  banks  or
financial institutions generally (whether or not having the force
of law), compliance with which affects or would affect the amount
of  capital required or expected to be maintained by the Bank  or
any  corporation controlling the Bank and (ii) the amount of such
capital  is  increased by or based upon the making or maintenance
by  the  Bank of the Loan, any participation in or obligation  to
participate in the Loan or other advances made hereunder  or  the
existence of any obligation to make the Loan, then, in  any  such
case, upon written demand by the Bank, the Borrowers jointly  and
severally  shall immediately pay to the Bank, from time  to  time
as  specified  by  the  Bank, additional  amounts  sufficient  to
compensate  the Bank or such corporation therefor.   Such  demand
shall  be  accompanied by a statement as to the  amount  of  such
compensation and include a summary of the basis for  such  demand
with  detailed calculations.  Such statement shall be  conclusive
and binding for all purposes, absent manifest error.

3.3  Interest Rate After Default

Upon  the  occurrence of any Pending Default or Event of Default,
interest  shall  thereafter accrue on the  outstanding  principal
balance of the Loan at a rate equal to (a) four percentage points
per annum in excess of the Prime Interest Rate.

3.4  Fees

The Borrowers jointly and severally agree to pay a fee in respect
of  the Loan equal to one-half of one percent per annum (1/2%) of
the  difference, if any, between $11,500,000.00 and  the  average
daily  principal balance of the Loan during any full  or  partial
calendar  quarter  the  Loan is in effect, payable  quarterly  in
arrears,  beginning  on  the  first  day  of  April,  1997,   and
continuing  on the first day of each July, October,  January  and
April  thereafter during the period the Loan is  in  effect.   In
addition,  the Borrowers agree to pay to the Bank an  arrangement
fee of $5,000 on or before the date of this Agreement.

3.5   Evidence  of  the Loans, Advance Requests,  and  Costs  and
Expenses

The  Loan  shall  be evidenced by note or by one  or  more  notes
subsequently   executed  in  substitution   therefor,   each   in
substantially  the  form  set forth in Exhibit  A  hereto.   Each
advance  request  of either Borrower shall be  accompanied  by  a
borrowing  certificate or such other documents or  communications
as  may  be  acceptable  to the Bank in  its  sole  and  absolute
discretion  (a "Borrowing Certificate").  Repayment of  the  Loan
shall  be  made  in accordance with the terms  of  the  notes  or
agreements  then  outstanding pursuant to  this  Agreement.   The
Borrowers  jointly and severally further agree  to  pay  analysis
fees,  audit fees in the amount of $500.00 per auditor  per  day,
plus  out-of-pocket expenses of such auditors, and all costs  and
expenses  incidental to or in connection with (i) the Loan,  (ii)
the  enforcement  of  the Bank's rights in connection  therewith,
(iii)  any  amendment or modification of this  Agreement  or  any
other  loan  documents,  (iv) any litigation,  contest,  dispute,
proceeding or action in any way relating to the Collateral or  to
this  Agreement, whether the same are incurred prior to or  after
maturity,  an Event of Default, or judgment.  In the  absence  of
extraordinary circumstances, an Event of Default,  or  a  Pending
Default, the audits referenced above will not exceed four  audits
per  year.  Such costs shall include, but not be limited to, fees
and out-of-pocket expenses of the Bank's counsel, recording fees,
inspection fees, revenue stamps and note and mortgage taxes.

3.6  Use of Proceeds

The  net  proceeds of the Loan will be used for  working  capital
needs,  the  purchase  by the Borrowers  of  inventory,  and  the
refinance  of  existing indebtedness to the Bank.   None  of  the
transactions contemplated in the Agreement will violate or result
in  a  violation of Section 7 of the Securities Exchange  Act  of
1934,  as  amended,  or any regulation issued  pursuant  thereto,
including,  without limitation, Regulation  U  of  the  Board  of
Governors  of the Federal Reserve System, 12 C.F.R., Chapter  II.
None  of  the Companies owns or intends to carry or purchase  any
"margin security" within the meaning of said Regulation U.   None
of the proceeds of the Loan will be used to purchase or refinance
any  borrowing, the proceeds of which were used to  purchase  any
"security" within the meaning of the Securities Exchange  Act  of
1934, as amended.

3.7  Maturity

The  Loan  shall  be due and payable on June  30,  1997,  and  as
extended from time to time in the sole discretion of the Bank.

3.8  The Parent Guaranty and Collateral

The  Parent  shall unconditionally guarantee the full and  prompt
payment  of the Loan and shall grant to the Bank a first security
interest  in all of the tangible and intangible personal property
of  the  Parent,  subject only to the liens and encumbrances  set
forth  and  disclosed on Exhibit B attached  to  this  Agreement.
Without  limiting  the  generality of the foregoing,  the  Parent
shall  collaterally assign to the Bank a security interest  in  a
certain  Subordinated Debenture dated December 31, 1996,  in  the
original   principal  amount  of  $5,000,000.00,   executed   and
delivered  to the Parent by CA Short Company, together  with  all
collateral security therefor.

3.9  Maximum Charges

In  no event whatsoever shall the interest rate and other charges
hereunder  exceed the highest rate permission under law  which  a
court  of competent jurisdiction shall, in a final determination,
deem  applicable hereto.  In the event the court determines  that
the  Bank  has  received interest or other charges  hereunder  in
excess  of  the  highest rate applicable hereto, the  Bank  shall
promptly  refund  such excess amount to the  Borrowers,  and  the
provisions  hereof shall be deemed amended to  provide  for  such
permissible rate.

3.10      Transaction Validity Agreement

S.  Robert  Davis  shall  execute  and  deliver  to  the  Bank  a
Transaction  Validity Agreement in form acceptable  to  the  Bank
dated  of  even  date herewith in connection  with  the  Parent's
distribution  of the outstanding shares of common  stock  of  its
formerly  wholly  owned  subsidiary  CA  Short  Company  to   the
shareholders of the Parent's common stock.


4    The Collateral and Cash Management

4.1  Security

The  Companies, and each of them, shall grant, pledge and  assign
to  the  Bank a security interest, assignment, deed of  trust  or
other collateral interest in the following property, whether such
Company's  interest therein be now owned or existing or hereafter
arising  or  acquired, and wherever located,  together  with  all
substitutions, replacements, additions and accessions therefor or
thereto,  all products thereof and all cash and non-cash proceeds
thereof:  (a)  all  of  such  Company's  inventory  (herein   the
"Inventory"); (b) all of such Company's accounts, chattel  paper,
general intangibles, income tax refunds, preference recoveries or
other   claims  in  respect  of  any  transfers  of   any   kind,
instruments,  negotiable documents, all  books,  records,  ledger
cards, computer programs, and other documents or property at  any
time  evidencing  or relating to such Company's accounts  (herein
the "Accounts"); (c) all of such Company's fixtures and equipment
(herein  the  "Equipment"); (d) all of such Company's copyrights,
royalties,  literary rights, licenses, trade  names,  trademarks,
trade  secrets, service marks, databases, software  and  software
systems,  information systems, discs, tapes,  goodwill,  patents,
patent  applications,  and franchises (herein  the  "Intellectual
Property");  (e)  all of such Company's deposit accounts  (herein
the  "Deposits");  and (f) all of such Company's  life  insurance
policies and the proceeds therefrom (herein the "Life Insurance")
(all   of  the  Accounts,  the  Inventory,  the  Equipment,   the
Intellectual  Property,  the Deposits,  and  the  Life  Insurance
herein  are collectively termed the "Collateral").  Each  of  the
Companies  shall  execute and deliver to the Bank  such  security
agreements, instruments and financing statements as the Bank  may
be  request to effect any of the foregoing.  In addition, each of
the  Companies agrees to grant a security interest and pledge  of
all  stock and securities owned by any of the Companies  pursuant
to  stock pledge agreements or other instruments satisfactory  to
the   Bank,  including  without  limitation  the  stock  of   the
Borrowers.

4.2  Lockbox and Collection of Accounts

The Borrowers shall adopt and maintain procedures to cause all or
substantially  all  of their accounts to be collected  through  a
cash  management system at the Bank, which shall include, without
limitation, a lockbox arrangement with the Bank and the  transfer
of  all  funds to a depository account with the Bank in form  and
substance  satisfactory to the Bank.  The Bank at  any  time  may
notify Account Debtors on any Collateral that the Collateral  has
been  assigned to the Bank and shall be paid to the Bank  through
the  lockbox or otherwise.  Upon request of the Bank at any time,
the  Borrowers agree to notify such Account Debtors and  indicate
on all billings that the accounts are payable to the Bank.

4.3  Preservation and Disposition of Collateral

(a)  Prior to the placement of any Collateral in or upon any real
property which any of the Companies has leased or mortgaged, such
Company  shall have obtained a waiver from the lessor and/or  the
mortgagee,  as  the  case  may be, with  respect  to  the  rights
(whether  present  or  future) of the lessor  or  mortgagee  with
respect to that Collateral.


5    Warranties and Representations

Each of the Companies warrants and represents to the Bank:

5.1  Organization and Authority

Such  Company  (a)  is  a  corporation  duly  organized,  validly
existing  and in good standing under the laws of the jurisdiction
set forth below:
          Pages, Inc. -- Delaware
          Pages Book Fairs, Inc. -- Florida
          Pages Library Services, Inc. -- Florida
     
(b)  has  all  requisite power and authority  and  all  necessary
licenses  and  permits to own and operate its properties  and  to
carry  on its business as now conducted and as presently proposed
to  be conducted in the locations set forth in Exhibit C to  this
Agreement;  and (c) to the best of such Company's  knowledge,  by
reason  of ownership or lease of real property, has qualified  to
do  business in each jurisdiction in which it owns or leases such
real property.

5.2  Borrowing is Legal and Authorized

(a)  The  Board of Directors of such Company has duly  authorized
the execution and delivery of this Agreement and of the notes and
documents  contemplated herein; this Agreement,  the  notes,  the
reimbursement   agreement  and  other   documents   executed   in
connection with this Agreement will constitute valid and  binding
obligations of such Company enforceable in accordance with  their
respective terms; (b) the execution of this Agreement and related
notes  and documents and the compliance by such Company with  all
the  provisions  of this Agreement (i) are within  the  corporate
powers  of such Company; and (ii) are legal and will not conflict
with,  result  in  any  breach  in  any  of  the  provisions  of,
constitute a default under, or result in the creation of any lien
or  encumbrance  upon  any property of  such  Company  under  the
provisions of, any agreement, charter instrument, bylaw, or other
instrument to which such Company is a party or by which it may be
bound;  (c) there are no limitations in any indenture,  contract,
agreement,  mortgage,  deed  of  trust  or  other  agreement   or
instrument to which such Company is now a party or by which  such
Company may be bound with respect to the payment of principal  or
interest on any indebtedness, or such Company's ability to  incur
indebtedness,  including the notes to be executed  in  connection
with this Agreement.

5.3  Taxes

All  tax  returns  required to be filed by such  Company  in  any
jurisdiction have in fact been filed, and all taxes, assessments,
fees  and other governmental charges upon such Company,  or  upon
any  of its properties, which are due and payable have been paid,
except as set forth in Exhibit D to this Agreement.  Such Company
does  not know of any proposed additional tax assessment  against
it.   The  provisions for taxes on the books of such Company  for
its current fiscal period are adequate.

5.4  Compliance with Law

Such  Company  (a)  is not in violation of any laws,  ordinances,
governmental  rules  or  regulations  to  which  it  is  subject,
including  without  limitation any laws, rulings  or  regulations
relating to the Employee Retirement Income Security Act  of  1974
or  Section  4975 of the Internal Revenue Code and  (b)  has  not
failed  to  obtain  any licenses, permits,  franchises  or  other
governmental  or  environmental authorizations necessary  to  the
ownership  of  its properties or to the conduct of its  business,
which  violation or failure might materially and adversely affect
the   business,  prospects,  profits,  properties  or   condition
(financial or otherwise) of such Company.

5.5  Financial Statements; Disclosure

The financial statements of the Parent for the fiscal year ending
December  31,  1995, and for the fiscal quarter ending  September
30, 1996, which have been supplied to the Bank have been prepared
in  accordance  with  generally  accepted  accounting  principles
consistently   applied  and  fairly  represent   such   Company's
consolidated  financial condition as of such date.   No  material
adverse  change  in either of the Companies' financial  condition
has  occurred since that date.  The financial statements referred
to  in  this  paragraph do not, nor does this  Agreement  or  any
written  statement  furnished by such  Company  to  the  Bank  in
connection with obtaining the Loan, contain any untrue  statement
of  a material fact or omit a material fact necessary to make the
statements  contained  therein or herein  not  misleading.   Such
Company  has  disclosed to the Bank in writing  all  facts  which
materially affect the properties, business, prospects, profits or
condition (financial or otherwise) of such Company or the ability
of such Company to perform this Agreement.

5.6  Litigation: Adverse Effects

Except  as  set forth in Exhibit E attached hereto, there  is  no
action, suit, audit, proceeding, investigation or arbitration (or
series of related actions, suits, proceedings, investigations  or
arbitrations) before or by any governmental authority or  private
arbitrator  pending or, to the knowledge any  of  the  Companies,
threatened against any of the Companies or any property of any of
the  Companies (i) challenging the validity or the enforceability
of  any  of  this Agreement, or any loan document, agreement,  or
instrument  executed in connection herewith, or  (ii)  which  has
had,  shall  have  or  is reasonably likely to  have  a  Material
Adverse Effect.  Any of the Companies is not (A) in violation  of
any applicable requirements of law which violation shall have  or
is  likely to result in a Material Adverse Effect, or (B) subject
to  or  in  default  with  respect to any final  judgment,  writ,
injunction,  restraining order or order of  any  nature,  decree,
rule  or  regulation of any court or governmental  authority,  in
each  case  which  shall have or is likely  to  have  a  Material
Adverse  Effect.   "Material Adverse  Effect"  means  a  material
adverse  effect  upon (a) the business, condition  (financial  or
otherwise),  operations, performance, properties or prospects  of
any of the Companies, (b) the ability of any of the Companies  to
perform  its  obligations under this Agreement or  any  document,
agreement,   guaranty,  or  instrument  executed  in   connection
herewith, or (c) the ability of the Bank to enforce the terms  of
this   Agreement,  or  any  document,  agreement,  guaranty,   or
instrument executed in connection herewith.

5.7  No Insolvency

On  the  date of such Company's entering into the Loan and  after
giving effect to all indebtedness of such Company (including  the
Loan),  (a)  such Company will be able to pay its obligations  as
they  become due and payable; (b) the present fair saleable value
of such Company's assets exceeds the amount that will be required
to  pay  its  probable liability on its obligations as  the  same
become  absolute  and  matured; (c) the  sum  of  such  Company's
property at a fair valuation exceeds such Company's indebtedness;
and  (d)  such Company will have sufficient capital to engage  in
Company's business.  Such Company's grant of collateral  for  the
Loan  constitutes  fair  consideration and reasonably  equivalent
value because of the receipt of the proceeds of the Loan.

5.8  Government Consent

Neither  the  nature  of  such Company  or  of  its  business  or
properties,  nor  any relationship between such Company  and  any
other  entity or person, nor any circumstance in connection  with
the execution of this Agreement, is such as to require a consent,
approval   or  authorization  of,  or  filing,  registration   or
qualification  with, any governmental authority on  the  part  of
such Company as a condition to the execution and delivery of this
Agreement and the notes and documents contemplated herein.

5.9  Title to Properties; Litigation

Such Company has good and marketable title to all the property in
which  it  has  a  property interest, free  from  any  liens  and
encumbrances, except as set forth on Exhibit B attached  to  this
Agreement.  Such Company has not agreed or consented to cause  or
permit  in  the  future (upon the happening of a  contingency  or
otherwise)  any  of its property whether now owned  or  hereafter
acquired  to  be  subject  to a lien  or  encumbrance  except  as
provided in this paragraph.

5.10      No Defaults

No  event  has  occurred  and  no condition  exists  which  would
constitute an Event of Default pursuant to this Agreement.   Such
Company  is not in violation in any material respect of any  term
of  any  agreement, charter instrument, bylaw or other instrument
to which it is a party or by which it may be bound.

5.11 Environmental Protection

Such  Company  (a)  has  no  actual knowledge  of  the  permanent
placement,  burial  or disposal of any Hazardous  Substances  (as
hereinafter defined) on any real property owned, leased, or  used
by  such  Company  (the  "Premises"), of  any  spills,  releases,
discharges, leaks, or disposal of Hazardous Substances that  have
occurred  or  are  presently occurring on,  under,  or  onto  the
Premises,  or  of  any  spills, releases,  discharges,  leaks  or
disposal  of  Hazardous  Substances that  have  occurred  or  are
occurring  off  the  Premises  as  a  result  of  such  Company's
improvement, operation, or use of the Premises which would result
in   non-compliance  with  any  of  the  Environmental  Laws  (as
hereinafter defined); (b) is and has been in compliance with  all
applicable  Environmental  Laws;  (c)  knows  of  no  pending  or
threatened   environmental  civil,  criminal  or   administrative
proceedings   against   such  Company   relating   to   Hazardous
Substances;  (d)  knows of no facts or circumstances  that  would
give  rise  to  any  future  civil,  criminal  or  administrative
proceeding against such Company relating to Hazardous Substances;
and   (e)   will  not  permit  any  of  its  employees,   agents,
contractors,  subcontractors, or any other  person  occupying  or
present  on the Premises to generate, manufacture, store, dispose
or  release  on,  about  or  under  the  Premises  any  Hazardous
Substances which would result in the Premises not complying  with
the Environmental Laws.

      As  used  herein,  "Hazardous Substances"  shall  mean  and
include  all  hazardous and toxic substances, wastes,  materials,
compounds,   pollutants  and  contaminants  (including,   without
limitation,  asbestos, polychlorinated biphenyls,  and  petroleum
products)   which  are  included  under  or  regulated   by   the
Comprehensive Environmental Response, Compensation and  Liability
Act,  as  amended, 42 U.S.C. 9601, et seq., the Toxic  Substances
Control  Act,  15 U.S.C. 2601, et seq., the Resource Conservation
and  Recovery Act, 42 U.S.C. 6901, et seq., the Water Quality Act
of  1987,  33  U.S.C. 1251, et seq., and the Clean  Air  Act,  42
U.S.C.  7401, et seq., and any state or local statute  ordinance,
law,  code,  rule,  regulation or order  regulating  or  imposing
liability  (including strict liability) or standards  of  conduct
regarding  Hazardous Substances (hereinafter  the  "Environmental
Laws"),  but  does not include such substances as are permanently
incorporated into a structure or any part thereof in such  a  way
as  to preclude their subsequent release into the environment, or
the  permanent  or  temporary storage or  disposal  of  household
hazardous  substances by tenants, and which  are  thereby  exempt
from  or  do  not give rise to any violation of the forementioned
Environmental Laws.

5.12      Regarding the Accounts and Inventory

(a)  Each  of the accounts is based on an actual bona  fide,  and
genuine  (i)  sale  and delivery of goods or  (ii)  rendering  or
performance  of services in the ordinary course of business,  the
Account  Debtors  have  accepted  such  goods  or  services   and
unconditionally  owe and are obligated to pay  the  full  amounts
reflected in the invoices according to the terms thereof  without
any  defense, offset or counterclaim; (b) all of the shipping and
delivery  receipts and other documents to be given  to  the  Bank
with respect to the accounts are genuine; (c) to the best of each
Borrower's   knowledge,   pursuant  to   its   customary   credit
investigation in the ordinary course of business as of  the  date
each  account is created, each of the Account Parties is  solvent
and  able  to pay such account when due, or with respect  to  any
Account Parties who are not solvent, each Borrower has set up  on
it  books and in its financial records bad debt reserves adequate
to  cover  such accounts; (d) each of the accounts referenced  on
each  Borrower's most recent Loan and Collateral Report or  other
Borrowing  Base  certificate  against  which  such  Borrower  has
requested  an  advance under the Revolving Loan  is  an  Eligible
Account;  and  (e)  all  of  the inventory   referenced  on  such
Borrower's  most  recent  Loan and  Collateral  Report  or  other
Borrowing  Base  certificate  against  which  such  Borrower  has
requested  an  advance  under  the  Revolving  Loan  is  Eligible
Inventory.

5.13 Warranties and Representations

On  the date of each advance pursuant to the Loan, the warranties
and  representations set forth in Section 5 hereof shall be  true
and correct on and as of such date with the same effect as though
such  warranties and representations had been made on and  as  of
such  date,  except  to  the  extent  that  such  warranties  and
representations expressly relate to an earlier date.


6    Closing Conditions

The obligation of the Bank to extend credit evidenced by the Loan
shall be subject to the following conditions precedent:

6.1  Resolutions and Incumbency Certificate

The  Bank  shall  have  received  a  certificate  signed  by  the
secretary or assistant secretary of each Company and dated as  of
the date of this Agreement certifying the adoption of resolutions
by  such  Company's  Board of Directors, in  form  and  substance
satisfactory  to  the  Bank, authorizing the  execution  of  this
Agreement  and  the  notes, and other documents  and  instruments
provided  for  herein  and  the  performance  of  all  the   acts
contemplated hereby, together with a certificate signed by one of
such  Company's officers certifying the names and offices of each
of  the executive officers of such Company as of the date of this
Agreement,  in form and substance satisfactory to the  Bank,  and
containing the signature of each officer authorized to sign  this
Agreement  and  any documents and instruments to be  executed  in
connection therewith.

6.2  Opinion of Counsel

The  Bank  shall  have received from counsel for each  Company  a
closing opinion in form and content satisfactory to the Bank  and
its counsel.
6.3  Compliance with this Agreement

Each   Company  shall  have  performed  and  complied  with   all
agreements and conditions contained herein which are required  to
be  performed  or  complied with by such  Company  before  or  at
closing.

6.4  Existing Indebtedness

Contemporaneously with the initial advance under  the  Loan,  the
Companies,  and the Bank shall agree to terminate the  rights  of
the  Companies  and  any  other  parties  to  the  Existing  Loan
Agreement to obtain extensions of credit under the Existing  Loan
Agreement.

6.5  Closing Documents

The  Companies shall have executed and delivered to the  Bank  or
shall have performed and complied with all of the agreements  and
conditions contained on Exhibit F to this Agreement


7    Company Business Covenants

Each  of  the Companies covenants that on and after the  date  of
this  Agreement until terminated pursuant to the  terms  of  this
Agreement,  or  so long as any of the indebtedness  provided  for
herein remains unpaid:

7.1  Payment of Taxes and Claims

Each of the Companies will pay (a) all taxes, estimated payments,
assessments and governmental charges or levies imposed upon it or
its  property  or assets or in respect of any of its  franchises,
businesses,  income  or property before any penalty  or  interest
accrues  thereon  (except  as set forth  in  Exhibit  D  attached
hereto);  and (b) all claims of materialmen, mechanics, carriers,
warehousemen,   landlords,  bailees  and  other   like   persons,
(including,  without  limitation,  claims  for  labor,  services,
materials  and  supplies)  for sums which  have  become  due  and
payable and which by law have or may become a lien or encumbrance
upon  any of such Company's property or assets, prior to the time
when any penalty or fine shall be incurred with respect thereto ;
provided,   however,   that  no  such  taxes,   assessments   and
governmental  charges referred to in clause (a) above  or  claims
referred to in clause (b) above are required to be paid if  being
contested in good faith by the Parent, by appropriate proceedings
diligently  instituted  and  conducted,  without  danger  of  any
material  risk to the Collateral or the Bank's interest  therein,
without any of the same becoming a lien upon the Collateral,  and
if  such reserve or other appropriate provision, if any, as shall
be  required  in  conformity  with GAAP,  shall  have  been  made
therefor.

7.2       Maintenance of Properties and Corporate Existence

Such  Company  shall (a) maintain its property in good  condition
and  make all renewals, replacements, additions, betterments  and
improvements thereto which it deems necessary; (b) maintain, with
financially sound and reputable insurers, insurance with  respect
to  its  properties  and  business against  such  casualties  and
contingencies, of such types (including but not limited  to  fire
and  casualty,  public  liability, products  liability,  larceny,
embezzlement  or  other criminal misappropriation  insurance)  in
such  amounts  as  is  customary  in  the  case  of  entities  of
established reputations engaged in the same or a similar business
and  similarly  situated,  (c) keep true  books  of  records  and
accounts  in which full and correct entries will be made  of  all
its   business   transactions,  and  reflect  in  its   financial
statements adequate accruals and appropriations to reserves;  (d)
do  or cause to be done all things necessary (i) to preserve  and
keep  in  full  force  and  effect  its  existence,  rights   and
franchises, and (ii) to maintain its status as a corporation duly
organized and existing and in good standing under the laws of the
state  of its incorporation; and (e) not be in violation  of  any
laws,  ordinances, or governmental rules and regulations or  fail
to obtain any licenses, permits, franchises or other governmental
authorizations necessary to the ownership of its properties or to
the conduct of its business, which violation or failure to obtain
might  materially  and adversely affect the business,  prospects,
profits, properties or condition (financial or otherwise) of such
Company.

7.3       Sale of Assets; Merger; Subsidiaries; Tradenames

Such Company will not, except in the ordinary course of business,
sell, lease, transfer or otherwise dispose of, any of its assets,
except that (i) such Company may sell or otherwise dispose of its
inventory  in the ordinary course of its business, and (ii)  such
Company may sell or trade-in specific items of obsolete equipment
each  year  up  to  an  annual aggregate amount  of  $250,000.00,
provided  that no individual item being traded is  in  excess  of
$100,000.00 in value.  Such Company will not, without  the  prior
written  consent of the Bank and the execution of such  documents
deemed necessary by the Bank, which consent of the Bank shall not
be  unreasonably  withheld,  and  will  not  permit  any  of  its
affiliates  to, consolidate with, merge into, or make investments
in  any  other entity, or permit any other entity to  consolidate
with or merge into it.  Without the prior written consent of  the
Bank,  the Parent shall not acquire all or substantially  all  of
the  assets  or business of any other company, person  or  entity
make  investments  in  any other company, person  or  entity,  or
transfer any assets to any other company, person or entity.  With
respect   to  any  acquisition  of  or  investment  in   all   or
substantially all of the assets or business of any other company,
person  or  entity for which the written consent of the  Bank  is
provided,  the Parent shall execute and deliver to the Bank  such
documents  deemed  necessary  by  the  Bank.   In  addition,  the
Borrowers  shall  not  acquire all or substantially  all  of  the
assets or business of any other company, person or entity or make
investments in any other company, person or entity.  Such Company
has  no subsidiaries except that the Borrowers and RABC, Inc. are
wholly-owned subsidiaries of the Parent.  Each Company   conducts
business only in the name of such Company.  Such Company will not
create  or  acquire  any subsidiaries without the  prior  written
consent   of  the  Bank,  which  consent  will  not  be  withheld
unreasonably.  If such Company conducts business under tradenames
other  than the names of such Company, such Company shall provide
to the Bank notice of such tradename or tradenames within 30 days
after  beginning  the  use of the same  and  shall  execute  such
documents deemed necessary by the Bank in connection therewith.

7.4       Negative Pledge

Such  Company  will not cause or permit or agree  or  consent  to
cause  or  permit  in  the  future  (upon  the  happening  of   a
contingency or otherwise), any of its real or personal  property,
whether now owned or hereafter acquired, to become subject  to  a
lien  or  encumbrance,  except:  (i)  liens  in  connection  with
deposits   required   by   workers'  compensation,   unemployment
insurance,  social  security and other  like  laws;  (ii)  taxes,
assessments, reservations, exceptions, encroachments,  easements,
rights  of  way, covenants, conditions, restrictions, leases  and
other  similar  title exceptions or encumbrances  affecting  real
property,  provided  they  do  not in  the  aggregate  materially
detract  from the value of said property or materially  interfere
with  its use in the ordinary conduct of business; (iii) inchoate
liens  arising under ERISA to secure the contingent liability  of
such  Company; and (iv) liens as set forth in Exhibit B  attached
to  this Agreement.  In addition, such Company has not agreed and
will not agree (upon the happening of a contingency or otherwise)
to  enter into an agreement or grant a "negative pledge" or other
covenant  similar  to  this Section 7.4 in  favor  of  any  other
lender, creditor or third party.

7.5       Other Borrowings and Contingent Liabilities

Except  for  the  Loan  and  for the indebtedness  or  contingent
obligations  set  forth on Exhibit G to the Agreement  including,
without  limitation, indemnifications contained in a Distribution
Agreement  dated  December 31, 1996, between the  Parent  and  CA
Short  Company, such Company will not, (a) create  or  incur  any
extensions   of   credit  or  indebtedness,   including   without
limitation  any  indebtedness for borrowed money or  advances  or
through  the  execution of capitalized lease  agreements  or  (b)
guarantee,  indorse or otherwise become surety for  or  upon  the
obligations  of  others,  except  by  indorsement  of  negotiable
instruments for deposit or collection in the ordinary  course  of
business.

7.6       Sale of Accounts; No Consignment

Such  Company shall not sell, assign, or encumber, except to  the
Bank,  any  of  its accounts or notes receivable.   Such  Company
shall  not  permit any of its inventory to be sold or transferred
on  consignment  or acquire or possess any of  its  inventory  on
consignment,  provided,  however,  that  such  Company  may  send
inventory on preview to its customers or potential customers.

7.7  Minimum Security

The  Borrowers shall maintain as minimum security for  the  Loan,
Eligible   Inventory,  Eligible  Accounts,  and  Eligible   Notes
Receivable having an aggregate value such that the Borrowing Base
will equal or exceed the aggregate principal balance of the Loan,
and  if  the  Borrowers fail to do so, the Borrowers jointly  and
severally shall immediately pay to the Bank the difference.

7.8  Ownership and Management

Such  Company  shall  not  permit  any  material  change  in  its
management.  Except for the Parent, such Company shall not permit
any material change in its ownership.

7.9  Acquisition of Capital

Such  Company shall not redeem or acquire any of its own  capital
stock  through  the use of cash, cash equivalents,  or  from  the
proceeds of the Collateral.

7.10      Cash Dividends and Other Distributions

The Parent, in any fiscal year, shall not declare or pay any cash
dividends  which total in excess of $100,000.00, which  shall  be
paid  only  out  of  net earnings of the Parent  for  such  year;
provided, however, that no dividends shall be paid if an Event of
Default has occurred and is continuing under this Agreement.  The
Parent  shall  make  no  other  distributions  of  any  kind   to
shareholders.

7.11 Transactions With Affiliates

None of the Companies shall directly or indirectly enter into  or
permit  to exist any transactions (including, without limitation,
the  purchase,  sale, lease or exchange of any  property  or  the
rendering   of   any  service)  with  any  of   its   affiliates,
shareholders, directors or any affiliates of the same,  on  terms
that are less favorable to such Company than those which might be
obtained  at  the  time  from persons or  entities  who  are  not
affiliated with the Company or its shareholders

7.12 Consolidated Tangible Net Worth

The Parent, on a combined and consolidated basis, shall achieve a
Consolidated  Tangible  Net Worth of not less  than  the  amounts
specified below as of the dates also specified below:
          
          As of December 31, 1996 - not less than $4,000,000.00
          As of March 31, 1997 - not less than $3,200,000.00
          As of June 30, 1997, and at all times thereafter  - not
less than $3,350,000.00

In  addition  to  the foregoing requirements, the  Parent,  on  a
combined  and consolidated basis, shall maintain at all  times  a
Consolidated  Tangible Net Worth of not less than  $3,200,000.00.
"Consolidated  Tangible  Net Worth"  shall  mean  the  Companies'
consolidated equity, minus (i) the excess of cost over the  value
of  net assets of purchased businesses, rights, and other similar
intangibles,  (ii)  organizational  expenses,  (iii)   intangible
assets, (iv) goodwill, (v) deferred charges or deferred financing
costs,  (vi)  loans  or  advances to shareholders,  officers,  or
directors or affiliates and/or accounts or notes receivable  from
affiliates, shareholders, officers, or directors (except that the
obligations from CA Short Company to the Parent evidenced by that
Subordinated  Debenture  dated December 31,  1996,  the  original
principal amount of $5,000,000.00 shall not be excluded);   (vii)
leasehold improvements, (viii) non-compete agreements,  and  (ix)
any asset not directly related to the operation of the Parent  or
the Borrowers.

7.13 Capital Expenditures

The  Companies in the aggregate will not make any expenditure for
fixed  or  capital assets, including by way of the incurrence  of
capitalized  lease obligations, expenditures for maintenance  and
repairs  which should be capitalized in accordance with generally
accepted   accounting  principles  or  otherwise  in  excess   of
$250,000.00.

7.14 Loans and Advances

Except  for  (a)  draws to distributors of one  or  more  of  the
Borrowers  which  in  the aggregate do  not  exceed  the  sum  of
$300,000.00 of advances outstanding at any one time, (b) existing
unsecured loans to officers not to exceed the aggregate principal
sum  of  $705,000.00, (c) existing secured loans to employees  or
former  employees  of  one of the Companies  not  to  exceed  the
principal sum of $200,000.00 in the aggregate outstanding at  any
one   time,  and  (d)  intercompany  advances  between   entities
comprising the Companies, the Companies in the aggregate will not
make  any loans or advances to any person, corporation or  entity
if  such  loans  or  advances  will  exceed  an  aggregate  total
outstanding at any one time of $20,000.00.

7.15      Operating Lease Rentals

The Companies in the aggregate will not without the prior written
approval of the Bank enter into operating leases providing in the
aggregate for annual rentals which exceed $1,000,000.00.

7.16 Environmental Compliance and Indemnification

Such  Company  hereby indemnifies the Bank  and  holds  the  Bank
harmless  from  and against any loss, damage,  cost,  expense  or
liability  (including  strict liability) directly  or  indirectly
arising from or attributable to the generation, storage, release,
threatened  release,  discharge, disposal  or  presence  (whether
prior  to or during the term of the Loan) of Hazardous Substances
on,  under or about the Premises (whether by such Company or  any
employees,  agents, contractor or subcontractors of such  Company
or  any  predecessor in title or any third persons  occupying  or
present  on  the  Premises),  or  the  breach  of  any   of   the
representations and warranties regarding the Premises, including,
without limitation:  (a) those damages or expenses arising  under
the  Environmental Laws; (b) the costs of any repair, cleanup  or
detoxification  of the Premises, including the  soil  and  ground
water  thereof,  and  the preparation and implementation  of  any
closure,  remedial  or other required plans; (c)  damage  to  any
natural  resources;  and (d) all reasonable  costs  and  expenses
incurred by the Bank in connection with clauses (a), (b) and  (c)
including, but not limited to reasonable attorneys' fees.

     The  indemnification provided for herein shall not apply  to
any  losses,  liabilities, damages, injuries, expenses  or  costs
which:  (i) arise from the gross negligence or willful misconduct
of  the  Bank, or (ii) relate to Hazardous Substances  placed  or
disposed of on the Premises after the Bank acquires title to  the
Premises through foreclosure or otherwise.

7.17 Maintenance of Accounts

The  Companies shall maintain all of their primary operating  and
deposit  accounts  at  the Bank, and shall  utilize  Bank's  cash
management services.

7.18 Other Covenants

Such  Company  will perform, observe and comply with  such  other
covenants  as  Bank may from time to time reasonably  require  of
such Company to assure the repayment in full of the Loan and  the
complete  and  timely  performance by such  Company  of  all  the
covenants of such Company hereunder.

7.19  Minimum Pretax Operating Profit or Maximum Pretax Operating
Loss

Beginning  with the fiscal quarter ending December 31, 1996,  and
continuing  as of the end of each fiscal quarter thereafter,  the
Parent, on a consolidated and combined basis, shall, as the  case
may be, either (a) achieve an Accumulated Operating Profit during
any  fiscal  year on a year-to-date basis of not  less  than  the
amount set forth below, or (b) not incur an Accumulated Operating
Loss during any fiscal year on a year-to-date basis in excess  of
the amounts set forth below:

          As  of December 31, 1996, the sum of (i)  the
          Accumulated Operating Profit, plus  (ii)  the
          net  "Gain  on Sale" related to the  Parent's
          disposition  of  its former UK  and  Canadian
          subsidiaries and divisions of not  less  than
          $600,000.00

          As  of  March 31, 1997, Accumulated Operating
          Loss not to exceed $800,000.00

          As  of  June 30, 1997, Accumulated  Operating
          Loss not to exceed $650,000.00

Accumulated Operating Loss and Accumulated Operating Profit shall
be  determined on a fiscal year-to-date basis, beginning  on  the
first day of each fiscal year and shall be calculated through the
date  of determination.  "Accumulated Operating Loss" shall mean,
with  respect  to  the  period  of determination,  the  following
calculation, provided that such calculation results in  a  number
less  than  zero:   (a) the sum of the Parent's consolidated  net
income  (or  loss) after taxes as determined in  accordance  with
GAAP,  plus, the sum of all extraordinary losses (and any unusual
losses  arising  outside  the ordinary  course  of  business  not
included  in  extraordinary losses determined in accordance  with
GAAP),  minus  (b) the sum of all extraordinary  gains  (and  any
unusual gains arising outside the ordinary course of business not
included  in  extraordinary gains determined in  accordance  with
GAAP).   "Accumulated Operating Profit" shall mean, with  respect
to  the  period  of  determination,  the  following  calculation,
provided  that such calculation results in a number greater  than
zero:   (a)  the sum of the Parent's consolidated net income  (or
loss)  after  taxes as determined in accordance with GAAP,  plus,
the  sum  of  all  extraordinary losses (and any  unusual  losses
arising  outside the ordinary course of business not included  in
extraordinary losses determined in accordance with  GAAP),  minus
(b)  the  sum  of all extraordinary gains (and any unusual  gains
arising  outside the ordinary course of business not included  in
extraordinary gains determined in accordance with GAAP).


8    Financial Information and Reporting

The  Parent  shall  deliver  the  following  to  the  Bank  on  a
consolidated and consolidating basis:

     (a)   within 30 days after the end of each month,  financial
statements,  including a balance sheet and statements  of  income
and surplus, of each of the Companies, certified by the president
or  chief financial officer of the Parent (a "Financial Officer")
as  fairly representing each Company's financial condition as  of
the  end of such period, and within 45 days after the end of each
quarter,  financial  statements, including a  balance  sheet  and
statements  of income and surplus, and a statement of cash  flows
of the Companies, on a combined and consolidated basis, certified
by  a  Financial  Officer as fairly representing  the  Companies'
financial condition as of the end of such period;

     (b)    within  45  days  after  the  end  of  each  quarter,
statements   signed  by  a  Financial  Officer   certifying   the
compliance  of  each  of the Companies with  the  terms  of  this
Agreement   and  the  calculation  of  the  financial   covenants
contained in Section 7 above;

     (c)    a  current  loan  and  collateral  report,  borrowing
certificate, or other writings satisfactory to the Bank  for  the
calculation of, or setting forth the calculation of the Borrowing
Base  with  each  advance request pursuant to  the  Loan  if  the
Borrowing Base does not reflect sufficient availability for  such
advance,  but, in any event, no less frequently than  once  every
month within 30 days after the end of such month;

     (d)  within 30 days after the end of each month, an accounts
reconciliation  report  and an inventory  reconciliation  report,
signed  by  a  Financial Officer, in detail satisfactory  to  the
Bank;

     (e)   within 30 days after the end of each month,  a  report
signed by a Financial Officer setting forth the number and dollar
total  of  each Borrower's accounts receivable past due  for  not
more  than 30 days, the number and dollar total past due for  not
more  than 60 days, the number and dollar total past due for  not
more  than 90 days, and the number and dollar total past due  for
more than 90 days;

     (f)   within 30 days after the end of each month,  a  report
signed  by  a Financial Officer setting forth the number,  dollar
amount  and  party of each Borrower's accounts payable  remaining
due  and  payable less than 31 days from the date of the original
invoice therefor, less than 6l days from the date of the original
invoice therefor, less than 9l days from the date of the original
invoice  therefor, and more than 90 days from  the  date  of  the
original invoice therefor;

     (g)   within  90  days after the end of  each  fiscal  year,
audited   unqualified  financial  statements  with  consolidating
schedules,   prepared  in  accordance  with  generally   accepted
accounting  principles  consistently  applied  and  certified  by
independent   public  accountants  satisfactory  to   the   Bank,
containing  a  balance sheet, statements of income  and  surplus,
statements of cash flows and reconciliation of capital  accounts,
along with any management letters written by such accountants;

     (h)   within  90 days after the end of each fiscal  year,  a
statement  signed by the Parent's independent public  accountants
certifying  that during the course of their examination,  nothing
has come to their attention that would leave them to believe that
the Companies are in violation of the terms of this Agreement;

     (i)   within  60  days after the end of  each  fiscal  year,
financial  projections  with respect to each  of  the  Companies'
projected financial conditions for the current fiscal year;

     (j)  immediately upon the filing or release, as the case may
be,  copies  of any Securities and Exchange Commission  or  State
Securities  Law  disclosures, filings,  documents  or  any  press
releases; and

     (k)   at the request of the Bank, such other information  as
the Bank may from time to time reasonably require.


9    Default

9.1  Events of Default

An  "Event of Default" shall exist if any of the following occurs
and  is  continuing: (a) any of the Companies fail  to  make  any
payment on any note executed in connection with this Agreement on
or  before the date such payment is due; (b) any of the Companies
fail  to  perform or observe any covenant contained  in  Sections
3.2,  4,  7.1 through and including 7.11, or 8 of this Agreement;
(c)  any of the Companies fail to comply with any other provision
of  this  Agreement, and such failure continues for more than  30
days  after such failure shall first become known to any  officer
of  the  Companies;  (d)  any warranty, representation  or  other
statement  by  or  on behalf of the Companies contained  in  this
Agreement or in any instrument furnished in compliance with or in
reference  to  this  Agreement is  false  or  misleading  in  any
material  respect,  or any of the Companies fail  to  perform  or
observe   any  covenant  contained  in  any  mortgage,   security
agreement or other agreement in favor of the Bank; (e) any of the
Companies become insolvent or make an assignment for the  benefit
of  creditors,  or  consent  to the  appointment  of  a  trustee,
receiver   or   liquidator;   (f)   bankruptcy,   reorganization,
arrangement, insolvency or liquidation proceedings are instituted
by  or  against  any  of the Companies; (g) a final  judgment  or
judgments  for  the  payment of money aggregating  in  excess  of
$100,000.00  is or are outstanding against any of  the  Companies
and  any  such judgment or judgments have not been discharged  in
full or stayed; (h) the occurrence of any event which allows  the
acceleration  of the maturity of any indebtedness  in  excess  of
$100,000.00,  if any, of the Companies to the Bank,  any  of  the
Bank's  affiliates,  or any other person, corporation  or  entity
under  any  indenture, agreement or undertaking; (i) the  default
by,  dissolution of, or death of any guarantor, insurer or  other
surety for any of the Companies with respect to any obligation or
liability  to the Bank; (j) the collateral furnished as  security
declines  in  value, and the Companies do not  immediately,  upon
demand, furnish additional security satisfactory to the Bank;  or
(k)  the  Bank for any reason in good faith deems itself insecure
with  respect  to the repayment of the indebtedness provided  for
herein.

9.2  Default Remedies

If  an Event of Default exists, the Bank may immediately exercise
any  right, power or remedy permitted to the Bank by law  or  any
provision  of  this  Agreement, and shall  have,  in  particular,
without  limiting the generality of the foregoing, the  right  to
declare  the  entire principal and all interest  accrued  on  all
notes then outstanding pursuant to this Agreement to be forthwith
due  and  payable,  without any presentment, demand,  protest  or
other  notice  of  any  kind, all of which are  hereby  expressly
waived by each of the Companies.


10   Miscellaneous

10.1 Notices

  (a)  All communications under this Agreement or under the notes
executed pursuant hereto shall be in writing and shall be sent by
facsimile or mailed by first class mail, postage prepaid, (1)  if
to  the  Bank, at the following address, or at such other address
as  may  have  been furnished in writing to such Company  by  the
Bank:

          The Huntington National Bank
          41 South High Street
          Columbus, Ohio 43215
          Attn:  Thomas Myers, Vice President
          614-480-4814 (fax), confirmation by telephone  614-480-
4893

(2)  if to any of the Companies, at the following address, or  at
such  other address as may have been furnished in writing to  the
Bank by the Parent:

          Pages, Inc.
          801 94th Avenue North
          St. Petersburg, Florida  33702
          Attn:  S. Robert Davis, Chairman, and Steven L. Canan
          813-578-3101 (fax), confirmation by telephone  813-578-
3200

  (b)  any  notice  so  addressed and  mailed  by  registered  or
certified mail shall be deemed to be given when so mailed and any
notice  sent  by  facsimile shall be  deemed  to  be  given  when
confirmed.

10.2 Reproduction of Documents

This  Agreement  and  all documents relating  hereto,  including,
without limitation, (a) consents, waivers and modifications which
may hereafter be executed, (b) documents received by the Bank  at
the   closing   or  otherwise,  and  (c)  financial   statements,
certificates  and  other  information  previously  or   hereafter
furnished  to  the Bank, may be reproduced by  the  Bank  by  any
photographic,   photostatic,  microfilm,  micro-card,   miniature
photographic  or other similar process and the Bank  may  destroy
any  original  document  so reproduced.  Each  of  the  Companies
agrees  and  stipulates  that  any  such  reproduction  shall  be
admissible in evidence as the original itself in any judicial  or
administrative  proceeding (whether or not  the  original  is  in
existence  and whether or not such reproduction was made  by  the
Bank in the regular course of business) and that any enlargement,
facsimile  or  further  reproduction of such  reproduction  shall
likewise be admissible in evidence.

10.3 Survival, Successors and Assigns

All warranties, representations, and covenants made by any of the
Companies  herein  or  on  any certificate  or  other  instrument
delivered  by it or on its behalf under this Agreement  shall  be
considered to have been relied upon by the Bank and shall survive
the  closing of the Loan regardless of any investigation made  by
the  Bank  on its behalf.  All statements in any such certificate
or    other   instrument   shall   constitute   warranties    and
representations  by each of the Companies.  This Agreement  shall
inure to the benefit of and be binding upon the heirs, successors
and assigns of each of the parties.

10.4 Amendment and Waiver, Duplicate Originals

This Agreement may be amended, and the observance of any term  of
this  Agreement may be waived, with (and only with)  the  written
consent  of  the  Companies and the Bank; provided  however  that
nothing  herein shall change the Bank's sole discretion  (as  set
forth   elsewhere   in   this  Agreement)   to   make   advances,
determinations, decisions or to take or refrain from taking other
actions.  No delay or failure or other course of conduct  by  the
Bank  in  the exercise of any power or right shall operate  as  a
waiver  thereof; nor shall any single or partial exercise of  the
same  preclude  any  other or further exercise  thereof,  or  the
exercise  of  any  other power or right.  Two or  more  duplicate
originals of this Agreement may be signed by the parties, each of
which  shall  be  an  original but all of  which  together  shall
constitute one and the same instrument.

10.5  Uniform  Commercial Code and Generally Accepted  Accounting
Principles

Unless  the  context otherwise requires, all  terms  used  herein
which  are  defined in the Uniform Commercial Code as enacted  in
Ohio  shall  have the meaning stated therein, and all  accounting
terms  shall be determined in accordance with generally  accepted
accounting principles, consistently applied.  The Parent's fiscal
year  begins on January 1, and ends on the last day of  December,
and  the Parent will not change its fiscal year without the prior
written consent of the Bank.

10.6 Enforceability and Governing Law

Any   provision   of  this  Agreement  which  is  prohibited   or
unenforceable in any jurisdiction, as to such jurisdiction, shall
be   ineffective   to   the  extent  of   such   prohibition   or
unenforceability  without invalidating the  remaining  provisions
hereof,  and  any  such  prohibition or unenforceability  in  any
jurisdiction  shall  not invalidate or render unenforceable  such
provision in any other jurisdiction.  No delay or omission on the
part  of  the  Bank in exercising any right shall  operate  as  a
waiver  of  such  right or any other right.  All  of  the  Bank's
rights  and  remedies, whether evidenced hereby or by  any  other
agreement or instrument, shall be cumulative and may be exercised
singularly or concurrently.  This Agreement shall be governed  by
and  construed in accordance with the laws of the State of  Ohio.
Each  of  the  Companies agrees that any legal  suit,  action  or
proceeding  arising out of or relating to this Agreement  may  be
instituted  in  a  state or federal court of appropriate  subject
matter  jurisdiction in the State of Ohio; waives  any  objection
which  it  may  have now or hereafter to the venue of  any  suit,
action or proceeding; and irrevocably submits to the jurisdiction
of any such court in any such suit, action or proceeding.

10.7 Waiver of Right to Trial by Jury

EACH PARTY TO THIS AGREEMENT HEREBY EXPRESSLY WAIVES ANY RIGHT TO
TRIAL BY JURY OF ANY CLAIM, DEMAND, ACTION OR CAUSE OF ACTION (1)
ARISING UNDER THIS AGREEMENT OR ANY OTHER INSTRUMENT, DOCUMENT OR
AGREEMENT EXECUTED OR DELIVERED IN CONNECTION HEREWITH, OR (2) IN
ANY  WAY  CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS
OF  THE  PARTIES  HERETO  OR ANY OF THEM  WITH  RESPECT  TO  THIS
AGREEMENT OR ANY OTHER INSTRUMENT, DOCUMENT OR AGREEMENT EXECUTED
OR  DELIVERED IN CONNECTION HEREWITH, OR THE TRANSACTIONS RELATED
HERETO OR THERETO, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER
ARISING,  AND WHETHER SOUNDING IN CONTRACT OR TORT OR  OTHERWISE:
AND  EACH  PARTY HEREBY AGREES AND CONSENTS THAT ANY SUCH  CLAIM,
DEMAND, ACTION OR CAUSE OF ACTION SHALL BE DECIDED BY COURT TRIAL
WITHOUT A JURY, AND THAT ANY PARTY TO THIS AGREEMENT MAY FILE  AN
ORIGINAL COUNTERPART OR A COPY OF THIS SECTION WITH ANY COURT  AS
WRITTEN  EVIDENCE  OF THE CONSENT OF THE PARTIES  HERETO  TO  THE
WAIVER OF THEIR RIGHT TO TRIAL BY JURY.

10.8 Conditions Precedent to Subsequent Money Advances

The  obligation  of  Bank  to make any  disbursement  or  advance
subsequent to the initial disbursement or initial advance, of any
portion  of  the  Loan  is  subject to  all  the  conditions  and
requirements  of  this Agreement and delivery  of  the  following
required  documents, or other action, all of which are conditions
precedent:

     (a)   Compliance.  Each of the Companies shall have complied
and shall then be in compliance with all the terms, covenants and
conditions of the Agreement which are binding upon it.

     (b)   Continuation of Representations and  Warranties:   The
representations and warranties herein contained  shall  be  true,
with   the  same  effect  as  though  such  representations   and
warranties  had  been  made at the time of  the  making  of  such
advance,  and  any  request  for an advance  shall  be  deemed  a
representation and warranty of same.

     (c)   Confirmation  of Conditions Precedent:   Each  of  the
Companies  shall then be in compliance with and able  to  confirm
all  the  foregoing conditions precedent with the same effect  as
though  such conditions precedent were requirements to the making
of any advance contemplated herein.


11   Definitions

     "Account Debtor" is defined in Section 2.1.
     "Accounts" is defined in Section 4.1.
     "Accumulated Operating Loss is defined in Section 7.19.
     "Accumulated Operating Profit is defined in Section 7.19.
     "Agreements" is defined in the preamble.
     "Bank" is defined in the preamble.
     "Borrowers" is defined in the preamble.
     "Borrowing Base" is defined in Section 1.3.
     "Borrowing Certificate" is defined in Section 3.5.
     "Collateral" is defined in Section 4.1.
     "Company" is defined in the preamble.
     "Companies" is defined in the preamble.
     "Consolidated  Tangible Net Worth"  is  defined  in  Section
7.12.
     "Contra" is defined in Section 2.1.
     "Deposits" is defined in Section 4.1.
     "Eligible Accounts" is defined in Section 2.1.
     "Eligible Inventory" is defined in Section 2.2.
     "Eligible Notes Receivable" is defined in Section 2.3.
     "Environmental Laws" is defined in Section 5.11.
     "Equipment" is defined in Section 4.1.
     "Existing Loan Agreement" is defined in Section 1.1.
     "Existing Loan Documents" is defined in Section 1.1.
     "Event of Default" is defined in Section 9.1.
     "Financial Officer" is defined in Section 8.
     "Hazardous Substances" is defined in Section 5.11.
     "Intellectual Property" is defined in Section 4.1.
     "Inventory" is defined in Section 4.1.
     "Inventory Advance Rate" is defined in 1.3.
     "Life Insurance" is defined in Section 4.1.
     "Loan" is defined in Section 1.2.
     "Loan Agreement" is defined in Section 1.1.
     "Loan and Security Agreement is defined in Section 1.1.
     "Material Adverse Effect" is defined in Section 5.6.
     "Maximum Inventory Advance" is defined in Section 1.3.
     "1992 Loan Agreement" is defined in Section 1.1.
     "1994 Loan Agreement is defined in Section 1.1.
     "Parent" is defined in the Preamble.
     "Pending Default" is defined in Section 1.4.
     "Premises" is defined in Section 5.11.
     "Prime Commercial Rate" is defined in Section 3.1.
     "Prime Interest Rate" is defined in Section 3.1.


     Each  of  the parties have signed this Agreement as  of  the
date set forth in the Preamble above.

     
                              PAGES, INC.

                              By
                                  ---------------------------
                                   S. Robert Davis
                                   Its Chairman of the Board


                              PAGES  BOOK FAIRS, INC.

                              By

                              Its


                              PAGES LIBRARY SERVICES, INC.

                              By_________________________________

                              Its________________________________


                              THE HUNTINGTON NATIONAL BANK

                              By

                              Its
                              
                              
                              
                           EXHIBIT G

                         NOTES PAYABLE



- -    Standard  Printing - $250,000 Convertible Subordinated  Note
     given in trade for printing of product; no cash transfer.

- -    Sharon  Hearn/Children's Book World, Inc. - $50,713 balance;
     remainder of purchase of CBW.

- -    Jimmy  Sparks - $53,037; remainder of purchase  of  Oklahoma
     Book Fairs

- -    Indemnification  to  S. Robert Davis in  connection  with  a
     certain  Transaction Validity Agreement dated  December  31,
     1996.
 
<PAGE>

                                 Exhibit 10(j)
                                PROMISSORY NOTE

$  306,249.44 
                                             Date: Sept. 26, 1996


FOR VALUE RECEIVED, the undersigned, jointly and severally, promises to pay  to
the  order of PAGES, INC., a Delaware corporation ("Pages"), the principal  sum
of Three Hundred Six Thousand Two Hundred Forty-Nine & 44/100-DOLLARS, together
with interest thereon from the above date at the rate of seven percent (7%) per
annum,  both principal and interest being payable in lawful money of the United
States.  The principal sum shall be due and payable three years after the  date
hereof.   Interest  shall be payable only in the event that  and  only  to  the
extent  that  the  fair  market value of the shares of common  stock  of  Pages
together  with  any  shares  of common stock issued  as  a  stock  dividend  or
distribution thereon ("Distributed Stock") at the close of business on the date
three  years  after  the  date hereof exceeds $_1.12_ per  share  (the  "Strike
Price").   For purposes of this Promissory Note, the fair market value  of  the
common  stock  of  Pages and any Distributed Stock shall be determined  by  the
average  between the closing bid and asked prices of such common stock  on  the
Nasdaq National Market.  In the event that such common stock is not then listed
on the Nasdaq National Market, the fair market value shall be determined by the
method most comparable to the method described above.

     All  payments  made  hereunder shall first be applied to  any  outstanding
fees,  costs, or expenses to which the holder of this Note may be  entitled  to
hereunder, then to interest, and then to principal.  The principal of this Note
may be prepaid in whole or in part at any time without penalty.  Time is of the
essence of this Note.
     
     This  Note is payable at 801 94th Street North, St. Petersburg, FL  33702.
The  holder  of  this Note may from time to time designate in  writing  to  the
undersigned such other place at which payment shall be due.
     
     The  undersigned  agrees  to pay all costs of  collection  of  this  Note,
including  reasonable attorneys' fees.  Reasonable attorneys' fees are  defined
to include, but not be limited to, all fees and costs incurred in all maters of
collection and enforcement, construction and interpretation before, during, and
after  suit,  trial, proceedings, court-ordered mediation or  arbitration,  and
appeals,   as  well  as  appearances  in  and  connected  with  any  bankruptcy
proceedings or creditors' reorganization or similar proceedings.
     
     In  addition to any other rights of a holder of this Note, any payment  of
principal  or costs, fees, and expenses which is not made when due,  as  herein
provided,  shall  bear  interest  at  the maximum  contract  rate  of  interest
permitted  by  law, until paid, which is presently eighteen percent  (18%)  per
annum.
     
     The  undersigned hereby expressly waives presentment, demand for  payment,
notice of dishonor, protest, notice of nonpayment or protest, and diligence  in
collection.
     
     This Note is governed and construed by the laws of the State of Florida.
     
     This Note is not assumable without the express, prior, written consent  of
the  holder  of  this  Note.  Assumption of this Note  shall  not  release  the
undersigned from his or her obligations under this Note.
     
     
                                                 Signature
     
                                                 S. ROBERT DAVIS
                                                 Print Name
<PAGE>


                                 Exhibit 10(k)
                                PROMISSORY NOTE

$ 380,263.20 
                                             Date: Sept. 26, 1996


FOR VALUE RECEIVED, the undersigned, jointly and severally, promises to pay  to
the  order of PAGES, INC., a Delaware corporation ("Pages"), the principal  sum
of  Three  Hundred Eighty Thousand Two Hundred Sixty-Three & 20/100----DOLLARS,
together with interest thereon from the above date at the rate of seven percent
(7%)  per  annum, both principal and interest being payable in lawful money  of
the  United  States.   The principal sum shall be due and payable  three  years
after  the date hereof.  Interest shall be payable only in the event  that  and
only to the extent that the fair market value of the shares of common stock  of
Pages  together with any shares of common stock issued as a stock  dividend  or
distribution thereon ("Distributed Stock") at the close of business on the date
three  years  after  the  date hereof exceeds $_1.08_ per  share  (the  "Strike
Price").   For purposes of this Promissory Note, the fair market value  of  the
common  stock  of  Pages and any Distributed Stock shall be determined  by  the
average  between the closing bid and asked prices of such common stock  on  the
Nasdaq National Market.  In the event that such common stock is not then listed
on the Nasdaq National Market, the fair market value shall be determined by the
method most comparable to the method described above.

     All  payments  made  hereunder shall first be applied to  any  outstanding
fees,  costs, or expenses to which the holder of this Note may be  entitled  to
hereunder, then to interest, and then to principal.  The principal of this Note
may be prepaid in whole or in part at any time without penalty.  Time is of the
essence of this Note.
     
     This  Note is payable at 801 94th Street North, St. Petersburg, FL  33702.
The  holder  of  this Note may from time to time designate in  writing  to  the
undersigned such other place at which payment shall be due.
     
     The  undersigned  agrees  to pay all costs of  collection  of  this  Note,
including  reasonable attorneys' fees.  Reasonable attorneys' fees are  defined
to include, but not be limited to, all fees and costs incurred in all maters of
collection and enforcement, construction and interpretation before, during, and
after  suit,  trial, proceedings, court-ordered mediation or  arbitration,  and
appeals,   as  well  as  appearances  in  and  connected  with  any  bankruptcy
proceedings or creditors' reorganization or similar proceedings.
     
     In  addition to any other rights of a holder of this Note, any payment  of
principal  or costs, fees, and expenses which is not made when due,  as  herein
provided,  shall  bear  interest  at  the maximum  contract  rate  of  interest
permitted  by  law, until paid, which is presently eighteen percent  (18%)  per
annum.
     
     The  undersigned hereby expressly waives presentment, demand for  payment,
notice of dishonor, protest, notice of nonpayment or protest, and diligence  in
collection.
     
     This Note is governed and construed by the laws of the State of Florida.
     
     This Note is not assumable without the express, prior, written consent  of
the  holder  of  this  Note.  Assumption of this Note  shall  not  release  the
undersigned from his or her obligations under this Note.
     
     
                                                  Signature
     
                                                 CHARLES R. DAVIS
                                                 Print Name

<PAGE>
                                 Exhibit 10(l)


                                PROMISSORY NOTE

$ 17,500.00
                                             Date: Sept. 26, 1996


FOR VALUE RECEIVED, the undersigned, jointly and severally, promises to pay  to
the  order of PAGES, INC., a Delaware corporation ("Pages"), the principal  sum
of  Seventeen  Thousand Five Hundred & 00/100--DOLLARS, together with  interest
thereon  from the above date at the rate of seven percent (7%) per annum,  both
principal and interest being payable in lawful money of the United States.  The
principal  sum  shall  be due and payable three years after  the  date  hereof.
Interest  shall be payable only in the event that and only to the  extent  that
the  fair market value of the shares of common stock of Pages together with any
shares  of  common  stock  issued as a stock dividend or  distribution  thereon
("Distributed  Stock") at the close of business on the date three  years  after
the  date  hereof exceeds $_1.12_ per share (the "Strike Price").  For purposes
of this Promissory Note, the fair market value of the common stock of Pages and
any  Distributed Stock shall be determined by the average between  the  closing
bid  and  asked prices of such common stock on the Nasdaq National Market.   In
the  event  that  such common stock is not then listed on the  Nasdaq  National
Market, the fair market value shall be determined by the method most comparable
to the method described above.

     All  payments  made  hereunder shall first be applied to  any  outstanding
fees,  costs, or expenses to which the holder of this Note may be  entitled  to
hereunder, then to interest, and then to principal.  The principal of this Note
may be prepaid in whole or in part at any time without penalty.  Time is of the
essence of this Note.
     
     This  Note is payable at 801 94th Street North, St. Petersburg, FL  33702.
The  holder  of  this Note may from time to time designate in  writing  to  the
undersigned such other place at which payment shall be due.
     
     The  undersigned  agrees  to pay all costs of  collection  of  this  Note,
including  reasonable attorneys' fees.  Reasonable attorneys' fees are  defined
to include, but not be limited to, all fees and costs incurred in all maters of
collection and enforcement, construction and interpretation before, during, and
after  suit,  trial, proceedings, court-ordered mediation or  arbitration,  and
appeals,   as  well  as  appearances  in  and  connected  with  any  bankruptcy
proceedings or creditors' reorganization or similar proceedings.
     
     In  addition to any other rights of a holder of this Note, any payment  of
principal  or costs, fees, and expenses which is not made when due,  as  herein
provided,  shall  bear  interest  at  the maximum  contract  rate  of  interest
permitted  by  law, until paid, which is presently eighteen percent  (18%)  per
annum.
     
     The  undersigned hereby expressly waives presentment, demand for  payment,
notice of dishonor, protest, notice of nonpayment or protest, and diligence  in
collection.
     
     This Note is governed and construed by the laws of the State of Florida.
     
     This Note is not assumable without the express, prior, written consent  of
the  holder  of  this  Note.  Assumption of this Note  shall  not  release  the
undersigned from his or her obligations under this Note.
     
     
                                                  Signature
                                       
                                                 RANDALL J. AMSO
                                                 Print Name



<PAGE>
                        EXHIBIT 10(m)
                     SECURED PROMISSORY NOTE

$___________
                                  Date:______________,  1996

FOR  VALUE  RECEIVED,  the undersigned,  jointly  and  severally,
promises  to  pay  to  the  order  of  PAGES,  INC.,  a  Delaware
corporation     ("Pages"),     the     principal      sum      of
___________________________________________   DOLLARS,   together
with  interest thereon from the above date at the rate  of  seven
percent (7%) per annum, both principal and interest being payable
in lawful money of the United States.  The principal sum shall be
due  and  payable  three years after the date  hereof.   Interest
shall  be  payable only in the event that and only to the  extent
that the fair market value of the shares of common stock of Pages
together  with  any  shares of common stock  issued  as  a  stock
dividend  or  distribution thereon ("Distributed Stock")  at  the
close  of business on the date three years after the date  hereof
exceeds $______ per share (the "Strike Price").  For purposes  of
this  Promissory Note, the fair market value of the common  stock
of  Pages  and any Distributed Stock shall be determined  by  the
average  between the closing bid and asked prices of such  common
stock  on  the  Nasdaq National Market.  In the event  that  such
common  stock  is not then listed on the Nasdaq National  Market,
the  fair  market  value shall be determined by the  method  most
comparable to the method described above.

     All  payments made hereunder shall first be applied  to  any
outstanding fees, costs, or expenses to which the holder of  this
Note may be entitled to hereunder, then to interest, and then  to
principal.  The principal of this Note may be prepaid in whole or
in  part at any time without penalty.  Time is of the essence  of
this Note.
     
     This  Note  is  payable  at  801  94th  Street  North,   St.
Petersburg, FL  33702.  The holder of this Note may from time  to
time designate in writing to the undersigned such other place  at
which payment shall be due.
     
     The  undersigned  agrees to pay all costs of  collection  of
this  Note,  including  reasonable attorneys'  fees.   Reasonable
attorneys'  fees are defined to include, but not be  limited  to,
all  fees  and  costs incurred in all maters  of  collection  and
enforcement, construction and interpretation before, during,  and
after  suit,  trial,  proceedings,  court-ordered  mediation   or
arbitration, and appeals, as well as appearances in and connected
with  any bankruptcy proceedings or creditors' reorganization  or
similar proceedings.
     
     In  addition to any other rights of a holder of  this  Note,
any  payment of principal or costs, fees, and expenses  which  is
not made when due, as herein provided, shall bear interest at the
maximum  contract rate of interest permitted by law, until  paid,
which is presently eighteen percent (18%) per annum.
     
     This  Note  is secured by a Stock Pledge Agreement  of  even
date  herewith.   The remedies of the holder, as provided  herein
and  in  the  Stock  Pledge Agreement, shall  be  cumulative  and
concurrent,  and  may  be  pursued singularly,  successively,  or
together,  at  the  sole discretion of the  holder,  and  may  be
exercised  as often as occasion therefor may arise.   No  act  of
omission  or commission of the holder, including but not  limited
to  any failure to exercise any right, remedy, or recourse, shall
be deemed to be a waiver or release of the holder's  rights; such
a  waiver  or  release  may be effected only  through  a  written
document  signed  by  the  holder and then  only  to  the  extent
specifically recited therein.  A waiver or release with reference
to  any one event shall not be construed as continuing, as a  bar
to, or as a waiver or release of any subsequent right, remedy, or
recourse as to a subsequent event.
     
     The  undersigned hereby expressly waives presentment, demand
for payment, notice of dishonor, protest, notice of nonpayment or
protest, and diligence in collection.
     
     This Note is payable in, and its terms and provisions are to
be governed and construed by, the laws of the State of Florida.
     
     This  Note  is  not  assumable without the  express,  prior,
written  consent of the holder of this Note.  Assumption of  this
Note   shall  not  release  the  undersigned  from  his  or   her
obligations under this Note.
     
                                           Signature
     
                                          Print Name

<PAGE>
                                
Pages, Inc.
801 94th Street North
St. Petersburg, FL  33702

ATTN:  __________________


                     STOCK PLEDGE AGREEMENT
                                
Dear Sirs:

      Reference is made to the Secured Promissory Note, dated  as
of  the _____ day of ____________, 1996 (hereinafter, as the same
may be amended, extended, modified, or renewed from time to time,
being   called   the  "Note"),  by  and  between   the   Borrower
(hereinafter  called  "Borrower"), and PAGES,  INC.,  a  Delaware
corporation (hereinafter called "Lender"), pursuant  to  which  a
loan of ______________________________ Dollars ($___________) is,
subject  to the provisions thereof, simultaneously being made  to
the Borrower.  The Borrower hereby agrees with you as follows:

      1.    As  security for the due and punctual payment by  the
Borrower  of  the  principal of, and interest on,  and  costs  of
collection,  including reasonable attorney's fees due  under  the
Note,  the Borrower hereby pledges and assigns to you all his  or
her  right, title and interest in and to _________ shares of  the
capital  stock  of  Borrower together with any shares  of  common
stock   issued  as  a  stock  dividend  or  distribution  thereon
("Pledged Shares").  The Borrower hereby directs Lender to  cause
the certificates evidencing such shares to be delivered to Lender
to be held until the Note is paid in full.

      2.    Subject to the provisions of paragraph 3 hereof,  the
Borrower shall be entitled to vote the Pledged Shares and to give
consents,  waivers  and ratifications with  respect  thereto  and
otherwise act with respect thereto as though he or she  were  the
outright owner thereof.

      3.   In the event of any default in the punctual payment of
the  Note  or  in the terms of this Agreement, Lender  may,  upon
giving  notice  of  intention  so  to  do  to  the  Borrower,  in
connection therewith:

      (a)   exercise  any one or more or all  of  the  rights  or
remedies  under the Note or this Agreement, or otherwise  granted
by law; and/or

      (b)   vote  all or any of the Pledged Shares and  give  all
consents,  waivers  and ratifications with  respect  thereto  and
otherwise act with respect thereto as though the Lender were  the
outright   owner   thereof  (the  Borrower   hereby   irrevocably
constituting and appointing Lender its proxy and attorney-in-fact
with  full  power  of substitution so to do whether  or  not  the
Pledged Shares are registered in the name of Lender); and/or

      (c)   receive all dividends and all other distributions  of
any kind on all or any of the Pledged Shares; and/or

      (d)   exercise any and all rights of collection, conversion
or exchange, and any and all other rights, privileges, options or
powers  of  the  Borrower pertaining or relating to  the  Pledged
Shares   (the   Borrower  hereby  irrevocably  constituting   and
appointing Lender its proxy and attorney-in-fact with full  power
of  substitution so to do), although Lender shall  not  have  any
duty  to exercise any such rights, privileges, options or  powers
or  to  sell  or  to otherwise realize upon any  of  the  Pledged
Shares,  as hereinafter authorized, or to preserve the same,  and
Lender shall not be responsible for any failure to do so or delay
in so doing; and/or

     (e)   upon  the  expiration  of  ten  (10)  days  after  the
occurrence  of  such default and twenty (20)  days  after  giving
written  notice  of  intention so to do to  the  Borrower,  sell,
assign, and deliver the whole, or, from time to time, any part of
the  Pledged Shares on any exchange or trading service or at  any
private  sale  or  at public auction, with or without  demand  or
advertisement of the time or place of sale or adjournment thereof
or  otherwise,  for cash, for credit or for other  property,  for
immediate or future delivery, and for such price or prices and on
such   terms  as  Lender  in  its  uncontrolled  discretion   may
determine, and Lender may bid for any purchase the whole  or  any
part  of the Pledged Shares so sold free from any right or equity
of redemption of the Borrower.

    Any requirement of the Uniform Commercial Code, as enacted in
the State of Florida, for reasonable notice, shall be met if such
notice  is  mailed, postage prepaid, to the Borrower as  provided
for  herein  at least twenty (20) days prior to the time  of  the
sale,  disposition  or other event or thing giving  rise  to  the
requirement of notice.

    4.   Lender shall apply the proceeds of any sale of the whole
or  any  part  of the Pledged Shares, after first  deducting  all
costs  and  expenses of collection, sale and delivery (including,
without  limitation,  reasonable attorney's  fees  and  expenses)
incurred  by Lender in connection with such sale, to the  payment
of  all or any amounts due and payable on the Note, to be applied
first  to  expenses, next to interest and finally  to  principal,
and, upon payment in full of all such amounts, shall pay over any
balance of such proceeds and other monies as according to law  or
unless otherwise legally obligated to the Borrower.

    5.   Upon payment in full of the principal of and interest on
the  Note  in  accordance with its terms and the payment  of  all
other  sums  payable to the Lender under the Note,  the  Borrower
shall  be entitled to the return, at its expense, of such of  the
Pledged Shares as have not theretofore been sold pursuant to  the
provisions hereof.

     6.    To  the full extent that the Borrower may lawfully  so
agree,  he or she will not at any time plead, claim or  take  the
benefit   of   any  appraisement,  valuation,  stay,   extension,
moratorium or redemption law now or hereafter in force  in  order
to  prevent  or  delay the enforcement of this Agreement  or  the
absolute sale of all or any portion of the Pledged Shares, or the
possession   thereof  by  any  purchaser  at   any   sale   under
subparagraph (e) of paragraph 3 hereof, and the Borrower and  all
who  may  claim under him as far as he now or hereafter  lawfully
may, hereby waives (a) the benefit of all such laws, and (b)  all
right  to have all or any portion of the Pledged Shares marshaled
upon  any  foreclosure hereof, and agrees that any  court  having
jurisdiction over this Agreement may order the sale of all or any
portion  of  the  Pledged  Shares  as  an  entirety.   Upon   the
expiration  of  the  period  specified  in  subparagraph  (e)  of
paragraph  3  hereof,  any sale of, or the grant  of  options  to
purchase,  or any other realization upon, all or any  portion  of
the  Pledged Shares under subparagraph (e) of paragraph 3 hereof,
shall  operate  to divest all right, title, interest,  claim  and
demand, either at law or in equity, of the Borrower in and to the
Pledged Shares so sold, optioned or realized upon, and shall be a
perpetual bar both in law and in equity against the Borrower  and
all persons claiming or attempting to claim the Pledged Shares so
sold,  optioned  or  realized upon, or any  part  thereof,  from,
through,  and  under  the  Borrower.   The  following  shall  not
constitute  a  waiver of, or limit Lender's  right  to  take  any
action with respect to, any power of sale, lien, option or  other
right  hereunder,  or  otherwise  prejudice  Lender's  rights  as
against  the  Borrower in any respect: (a) any delay on  Lender's
part in exercising any such right, (b) any notice or demand which
may  be  given to or made upon the Borrower with respect  to  any
such right, (c) any single or partial exercise of any such right,
or  (d)  the exercise of any such right without notice or demand,
except  the notice of intention to the Borrower required pursuant
to subparagraph (e) of paragraph 3 hereof.  Each and every remedy
given Lender shall, to the extent permitted by law, be cumulative
and  shall be in addition to any other remedy given hereunder  or
now or hereafter existing at law or in equity or by statute.

     7.    At  any  sale  made pursuant to  subparagraph  (e)  of
paragraph 3 hereof, Lender may bid for or purchase free from  any
right  of redemption on the part of the Borrower (all said rights
being also hereby waived and released to the extent permitted  by
law),  any portion of or all the Pledged Shares offered for  sale
and  may make payment on account thereof by using any claim  then
due and payable to Lender by the Borrower as a credit against the
purchase price, and Lender may, upon compliance with the terms of
sale,  hold, retain and dispose of such property without  further
accountability therefor.

     8.    This Agreement shall bind and inure to the benefit  of
Lender's  successors and assigns and to any subsequent holder  of
the Note.

     9.    No  modification or waiver of any  of  the  provisions
hereof  shall  be effective unless in writing and  signed  by  an
authorized  officer  of  Lender and then  only  in  the  specific
instance for which given.

    10.  All notices given hereunder must be in writing and shall
be  deemed  to  have  been  properly  given  if:  (i)  personally
delivered;  (ii)  deposited for delivery by  federal  express  or
other  nationally recognized overnight courier services; or (iii)
sent  by  registered or certified mail, return receipt requested,
first  class postage prepaid; in each case addressed to the party
entitled to receive the same at the address specified below:

        (i)  If to the Borrower:





        (ii) If to Lender:

             Pages, Inc.
             801 94th Street North
             St. Petersburg, FL  33702

             ATTN:________________

    Either party may alter the address to which notice is  to  be
sent  by  giving notice of such change of address  in  conformity
with  the provisions set forth above providing for the giving  of
notice.

     11.   This  pledge shall in no way limit Lender's rights  to
exercise  any other right or remedy Lender may have.  The  rights
herein  granted  to Lender are in addition to  any  other  rights
Lender may have as a matter of law or otherwise.

    12.  Any word, paragraph, phrase or provision hereof which is
unenforceable  shall be deemed severable herefrom  and  shall  be
deemed so severed and shall not effect the enforceability of  any
other portion hereof.

DATED:  ________________, 1996

                                   Very truly yours,



                                   Signature


                                   Print Name

ACCEPTED BY:

PAGES, INC.

By:
   As

<PAGE>
<TABLE>
<CAPTION>

                           EXHIBIT 11
                  PAGES, INC. AND SUBSIDIARIES
               COMPUTATION OF PER SHARE EARNINGS

                                                          Year Ended     Year Ended     Year Ended
                                                         Dec. 31, 1996  Dec. 31, 1995  Dec. 31, 1994
                                                        --------------  -------------  -------------
<S>                                                      <C>            <C>            <C>          
Primary                                                                                
Weighted average number of                                                             
   common shares outstanding                             5,551,000        4,930,000        4,055,000
                                                                                       
Adjustment for stock options                                                           
   which have a dilutive effect                                                        
   based upon the average market                                                       
   price per common stock:                                                             
   Add dilutive stock options                              771,000              -              -
   Deduct shares that could be                                                         
   repurchased from the proceeds                                                       
   of dilutive options                                    (465,000)             -              -
                                                        --------------  -------------  -------------
                                                                                       
Weighted average common and                                                            
   common equivalent shares                              5,857,000        4,930,000        4,055,000
                                                        =============   ===========    =============
                                                                                       
Income/(loss) from continuing operations                 $ 617,215      $(6,217,357)       $(391,222)
Discontinued  operations before  cumulative  effect  of                                
accounting change                                          (83,181)      (3,002,362)         (81,210)
Cumulative effect of accounting change                                                 
                                                           994,664            --                --
                                                        --------------  -------------  -------------
Net income/(loss)                                        1,528,698       (9,219,719)        (472,432)
Earnings adjustment (20% rule)                                  -              -             -
                                                        --------------  -------------  -------------
Net income/(loss) for computation purposes             $ 1,528,698      $(9,219,719)       $(472,432)
                                                        =============   ===========    =============
                                                                                       
Income/(loss) per common share:                                                        
Income/(loss) from continuing operations                 $    0.10     $      (1.26)   $       (0.10)
Discontinued  operations before  cumulative  effect  of                                
change in accounting principle                               (0.01)           (0.61)           (0.02)
Cumulative effect of change in accounting principle      $    0.17    $        0.00   $         0.00
                                                        --------------  -------------  -------------
Earnings/(loss) per common and common equivalent share   $    0.26    $       (1.87)  $        (0.12)
                                                        =============   ===========    =============
                                                                                       
Fully Diluted:                                                                         
Weighted average number of                                                             
   common shares outstanding                             5,551,000        4,930,000        4,055,000
                                                                                       
Adjustment for stock options                                                           
   which have a dilutive effect                                                        
   based upon the market price                                                         
   for common stock at end of  period:                                                  
   Add dilutive stock options                              785,000              -               -
   Deduct shares that could be                                                         
    repurchased from the proceeds                                                      
    of the dilutive options                               (319,000)             -               -
                                                        --------------  -------------  -------------
                                                                                       
                                                                                       
Fully diluted shares                                     6,017,000        4,930,000        4,055,000
                                                        =============   ===========    =============
                                                                                       
Income/(loss) per common share:                                                        
Income/(loss) from continuing operations                 $ 617,215      $(6,217,357)   $    (391,222)
Discontinued  operations before  cumulative  effect  of                                
accounting change                                          (83,181)      (3,002,362)         (81,210)
Cumulative effect of accounting change                     994,664            --                --
                                                        --------------  -------------  -------------
Net income/(loss)                                        1,528,698       (9,219,719)        (472,432)
Earnings adjustment (20% rule)                                 --             -                 -
                                                        --------------  -------------  -------------
Net income/(loss) for computation purposes             $ 1,528,698      $(9,219,719)   $    (472,432)
                                                        =============   ===========    =============
                                                                                       
Income/(loss) per common share:                                                        
Income/(loss) from continuing operations                 $     .10    $       (1.26)    $      (0.10)
Discontinued  operations before  cumulative  effect  of                                
change in accounting principle                               (0.01)           (0.61)           (0.02)
Cumulative effect of change in accounting principle      $    0.17     $       0.00     $       0.00
                                                        --------------  -------------  -------------
Earnings/(loss) per common and common equivalent  share  $     .26   $        (1.87)    $      (0.12)
assuming full dilution
                                                        =============   ===========    =============
</TABLE>
<PAGE>
                         Exhibit 18
                              
March 3, 1997

CA Short Company
4205 E. Dixon Boulevard
Shelby, North Carolina  28150

Dear Sirs:

We have audited the financial statements of CA Short Company
as of December 31, 1996 and 1995 and for each of the three
years in the period ended December 31, 1996, included in
your Annual Report on Form 10-K to the Securities Exchange
Commission and have issued our report thereon dated March 3,
1997.  Note 1 to such financial statements contains a
description of your adoption during the year ended December
31, 1996 of a change from recognizing deferred revenue at
the conclusion of the respective prepaid safety award
programs to one of recognizing such deferred revenue over
the course of the programs based on the Company's historical
and expected redemption percentages.  In our judgment, such
change is to an alternative accounting principle that is
preferable under the circumstances.

Yours truly,


Deloitte & Touche LLP
Tampa, Florida



                           EXHIBIT 21
                        SUBSIDIARIES OF
                          PAGES, INC.


                              State of        Percent of Stock
Name of Subsidiary          Incorporation   Owned by Registrant

CA SHORT COMPANY(1)         North Carolina          100%

PAGES BOOK FAIRS, INC.         Florida              100%

GREAT BRITISH BOOK FAIRS, INC. Florida              100%

SCHOOL BOOK FAIRS, LTD. (2) United Kingdom          100%

JDRV, INC.                     Delaware             100%

PAGES LIBRARY SERVICES, INC.   Florida              100%




(1) Spun-off on December 31, 1996.  See Item 7.
(2) Sold on March 6, 1996. See Item 7.






                                 EXHIBIT 23(c)




INDEPENDENT AUDITORS' CONSENT

We  consent to the incorporation by reference in Registration Statement Nos. 33-
72294   and   33-60613  of  Pages,  Inc.  on  Form  S-8  of  our  report   dated
March 21, 1997,  appearing in the Annual Report on Form 10-K  of  Pages,  Inc.
for the year ended December 31, 1996.


/s/  Deloitte & Touche LLP

Tampa, Florida
March 27, 1997

<PAGE>
                              EXHIBIT 24
                          DISTRIBUTION AGREEMENT


     THIS  DISTRIBUTION  AGREEMENT (the "Agreement"), is  made  as  of  the
31st_____  day  of December________________, 1996, between PAGES,  INC.,  a
Delaware Corporation ("Pages"), and CA SHORT COMPANYCLYDE A. SHORT COMPANY,
a Delaware Corporation ("CA ShortC.A. Short").

     
     
Background Statements:

     A.    Pages is the holder of all the issued and outstanding shares  of
capital stock of CA ShortC.A. Short.

     B.    It is the intention of Pages to distribute approximately all  of
the  currently  issued and outstanding capital stock of CA ShortC.A.  Short
held by it to the stockholders of Pages.

     C.   Pages and CA ShortC.A. Short have determined that it is necessary
and desirable to set forth the principal corporate transactions required to
effect such distribution and to set forth other agreements that will govern
certain other matters following such distribution.

     In  consideration of the mutual covenants and agreements made  herein,
the parties agree as follows:

                                 ARTICLE I
                                     
                                DEFINITIONS
                                     
     1.01 General.  As used in this Agreement and the Exhibits hereto,  the
following terms shall have the following meanings:

     Action:    any  action,  suit  arbitration,  inquiry,  proceeding   or
investigation by or before any court, any governmental or other  regulatory
or administrative agency or commission or any arbitration tribunal.

     Affiliate:    a  legal  entity  or  association  which,  directly   or
indirectly,  is  controlled by, is in control of, or under  common  control
with  the  legal  entity or association with reference to  which  the  term
"affiliate" is used.

     Agent:   Huntington Trust Company as distribution agent  appointed  by
Pages to assist in the distribution of copies for the Information Statement
and to distribute certificates for shares of Short Common Stock pursuant to
the Distribution.

     Assumed  Liabilities:  all liabilities arising  from  the  conduct  or
operation  of the CA ShortC.A. Short Business or the ownership, or  use  of
assets  in  connection therewith whether arising before, on  or  after  the
Distribution  Date,  including  without  limitation,  CA  ShortC.A.   Short
employee benefit plans and the Liabilities set forth or referred to in  the
audited financial statements of CA ShortC.A. Short included within the Form
10-SB.

     CA  ShortC.A.  Short Business:  the business involving  the  creation,
marketing   and   administration  of  safety,  sales   incentive,   service
recognition, and holiday gift awards programs for businesses.

     Code:   the  Internal  Revenue Code of 1986, as amended,  or,  as  the
context  may  require,  the Internal Revenue Code applicable  to  the  pre-
Distribution year in question.

     Commission:  the Securities and Exchange Commission.
     
     Determination:  means a "determination" as defined by Section  1313(a)
of the Code.

     Distribution:   the distribution to holders of Pages Common  Stock  of
all of the shares of Short Common Stock owned by Pages.

     Distribution  Agent:   The Huntington National  Bank  as  distribution
agent  appointed by Pages to assist in the distribution of copies  for  the
Information  Statement and to distribute certificates for shares  of  Short
Common Stock pursuant to the Distribution.

     Distribution Date:  the date of effecting the Distribution,  which  is
anticipated to occur on or about _______________, 1996.shall occur  on  the
Record Date.

     Exchange Act:  the Securities Exchange Act of 1934, as amended.

     Form  10-SB:  the registration statement on Form 10-SB to be filed  by
CA  ShortC.A. Short with the Commission to effect the registration of Short
Common  Stock pursuant to the Exchange Act, as such registration  statement
may be amended from time to time.

     Income Taxes:  means all Taxes based upon or measured by income.

     Information Statement:  the information statement, constituting a part
of  the  Form 10-SB, in the form to be distributed to the holders of  Pages
Common Stock as of the Record Date in connection with the Distribution, and
as it may be amended or supplemented subsequent to such dissemination.

     IRS:  means the Internal Revenue Service.

     Liabilities:   any and all claims, debts, liabilities and obligations,
absolute  or  contingent, matured or unmatured, liquidated or unliquidated,
accrued  or unaccrued, known or unknown, whenever arising (unless otherwise
specified  in  this  Agreement), including all costs and expenses  relating
thereto,  and  those debts, liabilities and obligations arising  under  any
law,  rule, regulation, Action, threatened Action, order or consent  decree
of any governmental entity or any award of any arbitration of any kind, and
those arising under any contract, commitment or undertaking.

     Pages   Business:    the  business  involving   the   publishing   and
distribution of children's leisure-based literature.

     Pages  Common Stock:  the shares of common stock, par value  $.01  per
share, of Pages.

     Pages  Liabilities:  all of (i) the Liabilities of  Pages  under  this
Agreement, and (ii) the Liabilities of Pages, whether arising before, on or
after the Distribution Date.

     Record   Date:    the   close  of  business  on  or   about   December
31, 1996.

     Return:   means returns, reports and forms required to be  filed  with
respect to Taxes.

     Short  Common Stock:  the shares of common stock, par value  $.01  per
share, of CA ShortC.A. Short.

     Short  Liabilities:  all of (i) the Liabilities of CA ShortC.A.  Short
under  this  Agreement,  (ii)  the  Assumed  Liabilities,  and  (iii)   the
Liabilities arising out of any of the documents or instruments executed and
delivered  by  CA ShortC.A. Short pursuant to the transactions contemplated
hereby.

     Taxes:   means  all taxes (whether federal, state, local  or  foreign)
based  upon  or measured by income and any other tax whatsoever, including,
without limitation, gross receipts, profits, sales, use, occupation,  value
added,   ad  valorem,  transfer,  franchise,  capital  stock,  net   worth,
withholding, payroll, employment, excise, or property taxes, together  with
any interest or penalties imposed with respect thereto.

     Taxing  Authority:  means governmental authority, domestic or foreign,
having  jurisdiction  over  the assessment, determination,  collection,  or
other imposition of taxes.

     Tax  Laws:  means the Code, federal, state, county, local, or  foreign
laws  relating  to  Taxes  and any regulations or  official  administrative
pronouncements released thereunder.

                                ARTICLE II
                                     
                             THE DISTRIBUTION
                                     
     2.01 Cooperation Prior to the Distribution.

           (a)   Subject  to the provisions of Section 2.02, Pages  and  CA
ShortC.A. Short shall prepare, and CA ShortC.A. Short shall file  with  the
Commission,  the Form 10-SB which shall include the Information  Statement.
Pages and CA ShortC.A. Short shall use reasonable efforts to cause the Form
10-SB  to  become effective under the Exchange Act.  Pages and CA ShortC.A.
Short  shall  prepare, and Pages shall mail to the holders of Pages  Common
Stock  as  of the Record Date, the Information Statement, which  shall  set
forth   appropriate   disclosure  concerning  CA   ShortC.A.   Short,   the
Distribution and any other appropriate matters.

           (b)  CA ShortC.A. Short shall use its reasonable best efforts to
cause at least one securities broker to agree to act as a market maker  for
the Short Common Stock on the NASD OTC Electronic Bulletin Board Service.

           (c)   In  addition to the Activities specifically  provided  for
elsewhere  herein,  each  of  Pages and CA ShortC.A.  Short  will  use  its
reasonable best efforts to take, or cause to be taken, all actions, and  to
do,  or  cause  to  be  done, all things reasonably  necessary,  proper  or
advisable  under applicable laws, regulations and agreements to  consummate
and make effective the transactions contemplated by this Agreement.

     2.02  Pages  Board  Action; Conditions Precedent to the  Distribution.
Pages'  Board of Directors shall, in its discretion, establish  the  Record
Date and the Distribution Date and any appropriate procedures in connection
with the Distribution.  In no event shall the Distribution occur unless the
following conditions shall, unless waived by Pages, have been satisfied:

           (a)   Pages'  Board  of  Directors shall have  formally  finally
approved the Distribution;

           (b)   the  Distribution  shall be  payable  in  accordance  with
applicable  law  and  all necessary regulatory approvals  shall  have  been
received;

           (c)   the  Form  10-SB  shall have become  effective  under  the
Exchange Act;

           (d)   Pages  shall  have received a favorable  response  to  its
request  to  the Commission for "no-action" and "interpretative"  positions
with respect to the Distribution;

           (e)  Pages shall have received the opinion in form and substance
acceptable  to  it of Johnson, Blakely, Pope, Bokor, Ruppel &  Burns,  P.A.
(the  "Tax  Opinion")  to the effect that there is a reasonable  basis  for
treating the Distribution as a transaction qualifying under Section 355  of
the  Internal  Revenue Code the Distribution will be  a  tax-free  spin-off
under the Code;

           (f)  the inter-company receivable from C.A. Short to Pages shall
have  been  evidenced by)  CA Short shall have executed  and  delivered  to
Pages  a  sub  a  subordinated promissory note in the principal  amount  of
$5,000,000  payable to Pages bearing interest at the rate of 7% per  annum,
payable as described in the Form 10-SB;

           (g)   Pages' lender shall have consented to the Distribution  CA
ShortC.A.  Short's  Board of Directors, as named in the Form  10-SB,  shall
have been elected;

           (h)   CA ShortC.A. Short shall have received a commitment for  a
credit facility in the minimum amount of $4.5 million upon terms acceptable
to Pages' Board of Directors;

           (i)   Pages  Board of Directors shall have received  a  fairness
opinion with respect to the Distribution from an investment banking firm;

           (ijh)      CA ShortC.A. Short shall have obtained insurance  (or
binders  therefor)  providing  coverage  to  CA  ShortC.A.  short  and  its
directors   and  officers  for  Director  and  Officer  Liability   matters
reasonably satisfactory to CA ShortC.A. Short; and

           (jki)     no preliminary or permanent injunction or other order,
decree  or  ruling  issued by a court of competent  jurisdiction  or  by  a
governmental  regulatory  or administrative agency  or  commission  and  no
statute,   rule,   regulation  or  executive  order  promulgated   by   any
governmental  authority  shall be in effect which  would  make  illegal  or
otherwise prevent the Distribution.

     2.03  The  Distribution.  The Distribution shall be effective  on  the
Distribution Date and Pages shall no longer be the owner of any  shares  of
Short Common Stock as of that date even though certificates evidencing  the
ownership  of  Short  Common  Stock are not mailed  until  later.   On  the
Distribution  Date, subject to the conditions set forth in this  Agreement,
Pages shall deliver to the Distribution Agent a certificate or certificates
representing all of the Short Common Stock then held by Pages, endorsed  in
blank,  and  shall  instruct the Distribution Agent,  except  as  otherwise
provided  in Section 2.04, to distribute to each holder of record of  Pages
Common  Stock on the Record Date a certificate or certificates representing
one  and  one half shares of Short Common Stock for each fiveten shares  of
Pages  Common  Stock  so held.  CA ShortC.A. Short agrees  to  provide  all
certificates  for  shares  of  CA ShortC.A. Short  Common  Stock  that  the
Distribution Agent shall require in order to effect the Distribution.

     2.04  Sale  of  Fractional Shares.  The Distribution Agent  shall  not
distribute any fractional share of Short Common Stock ("Fractional  Share")
to  any  holder  of  Pages  Common Stock.   The  Distribution  Agent  shall
aggregate  all  such Fractional Shares and sell them in an  orderly  manner
after  the  Distribution Date in the open market and, after  completion  of
such  sales and within twenty (20) forty-five (45) trading days  after  the
Distribution Date, distribute a pro rata portion of the proceeds from  such
sales,  based upon the average gross selling price of all such Short Common
Stock,  less  appropriate  deductions  of  any  amount  required  for   tax
withholding  purposes  and a pro rata portion of  the  aggregate  brokerage
charges,  commissions  and transfer taxes payable in connection  with  such
sales,  to  each  holder  of Pages Common Stock who  would  otherwise  have
received a Fractional Share.

     2.05  Fees and Expenses of Distribution Agent.  The fees and  expenses
of the Distribution Agent shall be paid by Pages.

     2.06 Cooperation After the Distribution.  CA ShortC.A. Short shall use
its  reasonable  best  efforts to ensure that  the  representations  of  CA
ShortC.A.  Short  set  forth in the Tax Opinion are true  and  correct  and
continue after the Distribution to be true and correct.

                                ARTICLE III
                                     
                          TRANSITION ARRANGEMENTS
                                     
     3.01  Conduct  of  CA  ShortC.A. Short Business Pending  Distribution.
Prior  to the Distribution Date, CA ShortC.A. Short shall not, without  the
prior  consent in writing of Pages, make any public announcement  or  issue
any  press  release regarding the Distribution and each  of  Pages  and  CA
ShortC.A. Short shall use its best efforts not to take any action which may
prejudice or delay the consummation of the Distribution.

     3.02  Subordinated  Note.  On the Distribution Date,  CA  Short  shall
execute and deliver to Pages a Subordinated Note in the principal amount of
$5,000,000 and Security Agreement as described in the Form 10.

                                ARTICLE IV
                                     
                              INDEMNIFICATION
                                     
     4.01  CA  ShortC.A. Short Indemnification of Pages.  On and after  the
Distribution  Date,  CA ShortC.A. Short shall indemnify,  defend  and  hold
harmless  Pages  and each of its directors, officers and  Affiliates  other
than CA ShortC.A. Short (the "Pages Indemnitees") from and against any  and
all  damage,  loss,  liability and expense (including, without  limitation,
reasonable  expenses  of investigation and reasonable attorney's  fees  and
expenses  in  connection  with any and all Actions or  threatened  Actions)
(collectively, "Indemnifiable Losses") incurred or suffered by any  of  the
Pages Indemnitees and arising out of, or due to the failure of CA ShortC.A.
Short to pay, perform or otherwise discharge, any of the Short Liabilities.

     4.02  Pages Indemnification of CA ShortC.A. Short.  On and  after  the
Distribution  Date,  Pages shall indemnify, defend  and  hold  harmless  CA
ShortC.A.  Short  and each of its directors, officers and Affiliates  other
than  Pages  (the  "Short  Indemnitees")  from  and  against  any  and  all
Indemnifiable  Losses incurred or suffered by any of the Short  Indemnitees
and  arising  out  of, or due to the failure of Pages to  pay,  perform  or
otherwise discharge, any of the Pages Liabilities.

     4.03  CA  ShortC.A. Short Release of claims Against Pages Indemnities.
Except  as otherwise provided in this Agreement, CA ShortC.A. Short  hereby
releases, effective upon the Distribution Date, the Pages Indemnitees  from
and  against  any claim that CA ShortC.A. Short may have against  any  such
Pages  Indemnitee  which relates to events, actions or omissions  taken  or
occurring  prior  to  the distribution Date; provided,  however,  that  the
foregoing release shall not apply to Pages' obligations to satisfy  any  of
the Pages Liabilities.

                                 ARTICLE V
                                     
                        INDEMNIFICATION PROCEDURES
                                     
     5.01  Notice and Payment of Claims.  If any Pages Indemnitee or  Short
Indemnitee  (the  "Indemnified Party") determines that  it  is  or  may  be
entitled  to indemnification by any party (the "Indemnifying Party")  under
Article  IV  (other than in connection with any Action or claim subject  to
Section  5.02),  the  Indemnified Party shall deliver to  the  Indemnifying
Party  a  written notice specifying, to the extent reasonably  practicable,
the  basis  for its claim for indemnification and the amount for which  the
Indemnified  Party  believes it is entitled to be indemnified.   After  the
Indemnifying  Party shall have been notified of the amount  for  which  the
Indemnified  Party  seeks  indemnification, the Indemnifying  Party  shall,
within  thirty (30) days after receipt of such notice, pay the  Indemnified
Party  such amount in cash or other immediately available funds unless  the
Indemnifying Party objects to the claim for indemnification or  the  amount
thereof.   If  the  Indemnifying Party does not give the Indemnified  Party
written  notice  objecting  to such claim and  setting  forth  the  grounds
therefor  within the same 30-day period, the Indemnifying  Party  shall  be
deemed  to  have  acknowledged  its  liability  for  such  claim  and   the
Indemnified  Party may exercise any and all of is rights  under  applicable
law to collect such amount.

     5.02 Notice and Defense of Third-Party Claims.  Promptly following the
earlier  of (a) receipt of notice of the commencement by a third  party  of
any  Action  against or otherwise involving any Indemnified  Party  or  (b)
receipt of information from a third party alleging the existence of a claim
against  an  Indemnified  Party, in either  case,  with  respect  to  which
indemnification  may be sought pursuant to this Agreement  (a  "Third-Party
Claim"),  the  Indemnified Party shall give the Indemnifying Party  written
notice  thereof.  The failure of the Indemnified Party to  give  notice  as
provided  in this Section 5.02 shall not relieve the Indemnifying Party  of
its  obligations  under  this Agreement, except  to  the  extent  that  the
Indemnifying Party is prejudiced by such failure to give notice.  Within 30
days after receipt of such notice, the Indemnifying Party may (a) by giving
written notice thereof to the Indemnified Party, acknowledge liability  for
and at its option elect to assume the defense of such Third-Party Claim  at
its sole cost and expense or (b) object to the claim of indemnification set
forth  in  the  notice delivered by the Indemnified Party pursuant  to  the
first  sentence  of  this Section 5.02; provided that if  the  Indemnifying
Party  does  not  within the same 30 day period give the Indemnified  Party
written  notice  objecting  to such claim and  setting  forth  the  grounds
therefor,  the Indemnifying Party shall be deemed to have acknowledged  its
liability  for such Third-Party Claim.  Any contest of a Third-Party  Claim
as  to which the Indemnifying Party has elected to assume the defense shall
be conducted by attorneys employed by the Indemnifying Party and reasonably
satisfactory to the Indemnified Party; provided that the Indemnified  party
shall  have  the  right  to  participate in  such  proceedings  and  to  be
represented  by  attorneys of its own choosing at the  Indemnified  Party's
sole cost and expense.  If the Indemnifying Party assumes the defense of  a
Third-Party  Claim,  the Indemnifying Party may settle  or  compromise  the
claim  without the prior written consent of the Indemnified Party; provided
that  the  Indemnifying Party may not agree to any such settlement pursuant
to  which any such remedy or relief, other than monetary damages for  which
the Indemnifying Party shall be responsible hereunder, shall be applied  to
or  against the Indemnified Party, without the prior written consent of the
Indemnified  Party,  which  consent shall  not  be  unreasonably  withheld.
Notwithstanding  anything  in  this  Article  V  to  the   contrary,   such
Indemnifying  Party  shall  not  waive  its  attorney-client  privilege  in
connection with such Third-Party Claim without the prior written consent of
the  Indemnified  Party.  If the Indemnifying Party  does  not  assume  the
defense  of a Third-Party Claim for which it has acknowledged liability  of
indemnification  under Article IV, the Indemnified Party  may  require  the
Indemnifying  Party to reimburse it on a current basis for  its  reasonable
expenses of investigation, reasonable attorney's fees and reasonable out-of-
pocket  expenses incurred in defending against such Third-Party  Claim  and
the  Indemnifying Party shall be bound by the result obtained with  respect
thereto  by  the  Indemnified Party; provided that the  Indemnifying  Party
shall  not be liable for any settlement effected without its consent, which
consent  shall not be unreasonably withheld.  The Indemnifying Party  shall
pay  to  the Indemnified Party in cash the amount for which the Indemnified
Party is entitled to be indemnified (if any) within fifteen (15) days after
the  final  resolution  of such third-Party Claim  (whether  by  the  final
nonappealable  judgment of a court of competent jurisdiction or  otherwise)
or, in the case of any Third-Party Claim as to which the Indemnifying Party
has  not  acknowledged  liability, within  fifteen  (15)  days  after  such
Indemnifying Party's objection has been resolved by settlement,  compromise
or the final nonappealable judgment of a court of competent jurisdiction.

                                ARTICLE VI
                                     
                    ACCESS TO INFORMATION AND SERVICES
                                     
     6.01  Provision  of  Corporate Records.   Upon  CA  ShortC.A.  Short's
request,  Pages  shall  arrange  as  soon  as  practicable  following   the
Distribution  Date for the delivery to CA ShortC.A. Short  of  existing  CA
ShortC.A. Short corporate records in the possession of Pages, together with
all  active agreements and any active litigation files relating to  the  CA
ShortC.A. Short Businesses, except to the extent such items are already  in
the  possession of CA ShortC.A. Short.  Such records shall be the  property
of  CA  ShortC.A.  Short, but shall be available to Pages  for  review  and
duplication  until Pages shall notify CA ShortC.A. Short  in  writing  that
such records are no longer of use to Pages.

     6.02  Access  to  Information.  From and after the Distribution  Date,
Pages  shall  afford to CA ShortC.A. Short and its authorized  accountants,
counsel  and other designated representatives reasonable access  (including
using  reasonable  efforts to give access to persons  or  firms  possessing
information)  and duplicating rights during normal business  hours  to  all
records,  books, contracts, instruments, computer data and other  data  and
information (collectively, "Information") within Pages' possession relating
to  the  CA  ShortC.A. Short Business, insofar as such access is reasonably
required  by CA ShortC.A. Short.  CA ShortC.A. Short shall afford to  Pages
and    its   authorized   accountants,   counsel   and   other   designated
representatives  reasonable access (including using reasonable  efforts  to
give  access  to  persons or firms possessing information) and  duplicating
rights  during  normal business hours to Information  within  CA  ShortC.A.
Short's  possession relating to the Pages Business, insofar as such  access
is  reasonably required by Pages.  Information may be requested under  this
Article  VI  for, without limitation, audit, accounting, claims, litigation
and  tax  purposes,  as well as for purposes of fulfilling  disclosure  and
reporting  obligations and for performing the transactions contemplated  in
this Agreement.

     6.03  Securities  Filings.  For a period of five years  following  the
Distribution  Date, each of Pages and CA ShortC.A. Short shall  provide  to
the  other, promptly following such time at which such documents  shall  be
filed  with the Commission, copies of all documents which shall be publicly
filed  with  the Commission pursuant to the periodic and interim  reporting
requirements  of  the  Exchange Act and the rules and  regulations  of  the
Commission promulgated thereunder.

     6.04  Provision  of Services.  Following the Distribution  Date,  each
party upon written request, shall make available to the other party, during
normal  business hours and in a manner that will not unreasonably interfere
with such party's business, its financial, tax, accounting, legal, employee
benefits and similar staff services (collectively "Services") whenever  and
to  the extent that they may be reasonably required in connection with  the
preparation of tax return, audits, claims, litigation or administration  of
employee  benefit  plans, and otherwise to assist in effecting  an  orderly
transition following the Distribution.

     6.05  Production  of  Witnesses.  At all  times  from  and  after  the
Distribution  Date,  each  of  Pages  and  CA  ShortC.A.  Short  shall  use
reasonable  efforts to make available to the other, upon  written  request,
its  officers, directors, employees and agents as witnesses to  the  extent
that  such  persons  may reasonably be required in connection  with  legal,
administrative or other proceedings in which the requesting party may  from
time to time be involved.

     6.06 Reimbursement.  A party providing Information or Services to  the
other  party  under this Article VI shall be entitled to receive  from  the
recipient,  upon the presentation of invoices therefor, payments  for  such
amounts,  relating  to  supplies,  disbursements  and  other  out-of-pocket
expenses,  as  may be reasonably incurred in providing such information  or
services.

     6.07 Retention of Records.  For the period of five (5) years following
the  Distribution Date, each of Pages and CA ShortC.A. Short  shall  retain
all  information relating to the other, except as otherwise required by law
or except to the extent that such information is in the public domain or in
the  possession of the other party; provided, however, after the expiration
of  such  retention  period, such information shall  not  be  destroyed  or
otherwise  disposed  of at any time, unless, prior to such  destruction  or
disposal  (a) the party proposing to destroy or otherwise dispose  of  such
information provide not less than ninety (90) days prior written notice  to
the  other, specifying in reasonable detail the information proposed to  be
destroyed  or  disposed  of and (b) if a recipient  of  such  notice  shall
request  in  writing  prior to the scheduled date for such  destruction  or
disposal  that any of the information proposed to be destroyed or  disposed
of  be  delivered  to  such  requesting  party,  the  party  proposing  the
destruction or disposal shall promptly arrange for the delivery of such  of
the  information  as was requested, at the expense of the party  requesting
such information.

     6.08 Confidentiality.  Subject to any contrary requirement of law  and
the  right  of  each  party to enforce its rights hereunder  in  any  legal
action, each party shall keep strictly confidential and cause its employees
and  agents  to keep strictly confidential any information of or concerning
the  other  party  which it or any of its agents or employees  may  acquire
pursuant  to,  or  in  the course of performing its obligations  under  any
provisions  of  this Agreement; provided, however, that such obligation  to
maintain  confidentiality shall not apply to information which (i)  at  the
time  of  disclosure was in the public domain, not as a result of  improper
acts  by  the  receiving  party,  (ii) was  already  independently  in  the
possession  of the receiving party at the rtime of disclosure or  (iii)  is
received by the receiving party from a third party who did not receive such
information   from   the   disclosing  party   under   an   obligation   or
confidentiality.

                                ARTICLE VII
                                     
                                TAX MATTERS
                                     
     7.01 Tax Indemnification by Pages.  Pages shall indemnify and hold  CA
ShortC.A. Short and any successor corporation thereto or Affiliate  thereof
harmless  from and against the following Taxes arising from or attributable
to  the  business  or operations of CA ShortC.A. Short or  Pages  or  their
respective Affiliates:

           (a)  any and all Taxes arising in or attributable to any taxable
period  ending (or deemed, pursuant to Section 7.03, to end) on  or  before
the  Distribution Date except for Taxes of CA ShortC.A. Short which are not
yet due and payable as of the Distribution Date and are provided for in the
financial statements of CA ShortC.A. Short; and

           (b)   any several liability of such Pages and CA ShortC.A. Short
under  Treasury Regulations Section 1.1502 - 6 or under any  comparable  or
similar  provisions under state, local or foreign laws or  regulations  for
periods ending on or prior to the Distribution Date.

     7.02  Tax  Indemnity by CA ShortC.A. Short.  CA ShortC.A. Short  shall
indemnify  and  hold Pages and any successor corporations thereto  and  any
Affiliates  (other  than  Pages)  thereof harmless  from  and  against  the
following  Taxes  arising from or attributable to the  CA  ShortC.A.  Short
Business:  (a) any and all Taxes arising in or attributable to any  taxable
period beginning (or deemed, pursuant to Section 7.03, to begin) after  the
Distribution  Date, due or payable by CA ShortC.A. Short or by  Pages;  (b)
Taxes  arising in or attributable to any taxable period ending  (or  deemed
pursuant to Section 7.03, to end) on or before the Distribution Date to the
extent  provided for in the financial statements of CA ShortC.A. Short  and
not yet due and payable as of the Distribution Date.  CA Short shall not be
obligated  hereunder to indemnify Pages in the event that the  Distribution
does  not  constitute a tax-free spin-off under Section 355 of the Internal
Revenue Code.

     7.03 Allocation of Certain Taxes:

           (a)   CA  ShortC.A. Short and Pages agree that if  CA  ShortC.A.
Short  or  Pages  are permitted but not required under applicable  foreign,
state or local tax laws to treat the Distribution Date as the last day of a
taxable  period, CA ShortC.A. Short and Pages shall treat such day  as  the
last day of a taxable period.  CA ShortC.A. Short and Pages agree that they
will treat CA ShortC.A. Short as if such entity ceased to be part of Pages'
affiliated group, within the meaning of Section 1504 of the Code, as of the
close of business on the Distribution Date.

           (b)   Any  Taxes  for  a  taxable period  beginning  before  the
Distribution Date and ending after the Distribution Date with respect to CA
ShortC.A. Short shall be paid by Pages or CA ShortC.A. Short, and the Taxes
for  such  period  shall be apportioned for purposes of  Section  7.01  and
Section  7.02 between Pages and CA ShortC.A. Short based on the portion  of
such  period ending on the Distribution Date and the portion of such period
beginning  on the day following the Distribution Date, and for purposes  of
this Agreement, each portion of such period shall be deemed to be a taxable
period (whether or not it is in fact a taxable period).

     7.04 Filing Responsibility.
     
           (a)   Pages  shall prepare and file or shall cause CA  ShortC.A.
Short  to  prepare  and  file  the following Returns  with  respect  to  CA
ShortC.A. Short:

                         (i)  all Returns relating to Taxes for any taxable
                    period ending on or before the Distribution Date  other
                    than  Returns for Taxes referred to in Section 7.03(b),
                    and
                    
                          (ii)  all  other  Returns required  to  be  filed
                    (taking  into  account extensions)  on  or  before  the
                    Distribution Date.
                    
           (b)   CA  ShortC.A.  Short shall, subject to the  provisions  of
Section  7.04(c),  prepare and file all other Returns with  respect  to  CA
ShortC.A. Short required to be filed (taking into account extensions) after
the Distribution Date.

           (c)   With  respect to any Return for taxable periods  beginning
before  the  Distribution Date and ending after the Distribution  Date,  CA
ShortC.A.  Short shall consult with Pages concerning each such  Return  and
report all items with respect to the period ending on the Distribution Date
in  accordance with the instructions of Pages, unless otherwise  agreed  by
Pages and CA ShortC.A. Short.  CA ShortC.A. Short shall provide Pages  with
a  copy  of  each proposed Return at least thirty (30) days  prior  to  the
filing  of  such  Return, and Pages may provide comments  to  CA  ShortC.A.
Short,  which  comments  shall be delivered to CA  ShortC.A.  Short  within
fifteen (15) days after receiving such copies from CA ShortC.A. Short.

     
     
     7.05 Refunds and Carrybacks.

          (a)  Pages shall be entitled to an amount equal to any refunds or
credits  of  Taxes  attributable to taxable periods (or  portions  thereof,
determined  in  accordance with Section 7.03(b)) ending on  or  before  the
Distribution Date, other than any such refunds or credits provided  for  in
the financial statements of CA ShortC.A. Short.

           (b)   CA  ShortC.A. Short shall be entitled to  any  refunds  or
credits  of  Taxes  attributable to taxable periods (or  portions  thereof,
determined  in accordance with Section 7.03(b)) beginning on or  after  the
Distribution  Date  or  provided  for in the  financial  statements  of  CA
ShortC.A. Short.

           (c)  CA ShortC.A. Short agrees that, with respect to any Tax, CA
ShortC.A. Short shall not carry back any item of loss, deduction or  credit
which  arises  in  any  taxable period ending after the  Distribution  Date
("subsequent  loss")  into  any taxable period  ending  on  or  before  the
Distribution Date.  If a subsequent loss with respect to any Tax is carried
back  into  any  taxable period ending on or before the Distribution  Date,
Pages  shall  be entitled to any refund or credit of Taxes  realized  as  a
result thereof.

     7.06 Cooperation and Exchange of Information.

          (a)  CA ShortC.A. Short and Pages and their respective Affiliates
shall  cooperate in the preparation of all Returns relating in whole or  in
part  to  taxable periods ending on or before or including the Distribution
Date that are required to be filed after such date.  Such cooperation shall
include,  but not be limited to, furnishing prior years' Returns or  return
preparation   packages   illustrating  previous  reporting   practices   or
containing  historical  information relevant to  the  preparation  of  such
Returns,  and  furnishing  such  other  information  within  such   party's
possession  requested by the party filing such Returns as  is  relevant  to
their  preparation.   In  the case of any state, local  or  foreign  joint,
consolidated,  combined,  unitary  or group  relief  system  Returns,  such
cooperation  shall also relate to any other taxable periods  in  which  one
party  could  reasonably  require the assistance  of  the  other  party  in
obtaining any necessary information.

           (b)   Pages shall have the right, at its own expense, to control
any  audit  or examination by any Taxing Authority ("Tax Audit"),  initiate
any  claim  for refund, contest, resolve and defend against any assessment,
notice  of deficiency, or other adjustment or proposed adjustment  relating
to  any  and  all  Taxes for any taxable period ending  on  or  before  the
Distribution  Date with respect to CA ShortC.A. Short.  CA ShortC.A.  Short
shall  have the right, at its own expense, to control any other Tax  Audit,
initiate  any  other  claim  for refund, and contest,  resolve  and  defend
against any other assessment, notice of deficiency, or other adjustment  or
proposed  adjustment relating to Taxes with respect to CA ShortC.A.  Short,
provided that, with respect to any state, local and foreign Taxes  for  any
taxable period beginning before the Distribution Date and ending after  the
Distribution Date, CA ShortC.A. Short or Pages, as the case may  be,  shall
keep  the other party duly informed and shall consult with each other  with
respect  to  the  resolution of any issue that would adversely  affect  the
other  party,  and not settle any such issue, without the  consent  of  the
affected party, which consent shall not unreasonably be withheld.

                               ARTICLE VIII
                                     
                           ADDITIONAL AGREEMENTS
                                     
     8.01  Assumptions of All Assumed Liabilities.  Pages agrees to  obtain
consents, permits and authorizations necessary to permit CA ShortC.A. Short
to  assume, and CA ShortC.A. Short agrees to assume from Pages, any Assumed
Liability  which  has  not  been  assumed by  CA  ShortC.A.  Short  by  the
Distribution Date.

     8.02  Collection  of  Accounts.  After the  Distribution  Date,  Pages
agrees  promptly to transfer or deliver to CA ShortC.A. Short any  cash  or
other property received directly or indirectly after the Distribution  Date
by Pages in respect of any CA ShortC.A. Short accounts receivable.

     8.03 Expenses.  Except as specifically provided in this Agreement, all
internal  costs  and expenses incurred in connection with the  preparation,
execution,  delivery  and implementation of this  Agreement  and  with  the
consummation   of   the  transactions  contemplated   by   this   Agreement
(collectively, the "Distribution Costs and Expenses") shall be paid by  the
party  incurring such costs and expenses.  Except as specifically  provided
in  this  Agreement,  all  out-of-pocket Distribution  Costs  and  Expenses
(including  transfer  taxes  and the fees  and  expenses  of  all  counsel,
accountants  and financial and other advisors) shall be paid by  Pages,  it
being  agreed such Distribution Costs and expenses are properly  costs  and
expenses  of  Pages.   Without  limiting  the  foregoing  sentence,  it  is
understood  and agreed that Pages shall pay the legal, filing,  accounting,
printing and other accountable and out-of-pocket expenditures in connection
with the preparation, printing and fliiling of the Form 10-SB.

     8.04  Additional Assurances.  Pages and CA ShortC.A.  Short  agree  to
cooperate  with  respect to the implementation of  this  Agreement  and  to
execute  such  further documents and instruments as  may  be  necessary  to
confirm the transactions contemplated hereby.  Pages and CA ShortC.A. Short
agree  that they will not take any action inconsistent with the  facts  and
representations set forth in the "no-action letter" request filed with  the
Commission in connection with the Distribution or the conditions of the "no-
action  letter"  received  from  the  Commission  in  connection  with  the
Distribution and will use their best efforts to cause the facts  to  remain
true  and  correct,  to  satisfy  such  conditions  and  to  maintain   the
effectiveness  of  such letter and, if either Pages or CA  ShortC.A.  Short
shall  take any such inconsistent action, or fail to use such best efforts,
it  will indemnify the other party for any expense or Liability incurred as
a consequent thereof.

                                ARTICLE IX
                                     
                               MISCELLANEOUS
                                     
     9.01  Governing Law.  This Agreement shall be governed by the laws  of
the State of Florida.

     
     
     
     
     9.02  Construction.   Each  provision  of  this  Agreement  shall   be
interpreted  in  a manner to be effective and valid to the  fullest  extent
permissible  under  applicable law.  The invalidity or unenforceability  of
any  particular  provision of this Agreement shall  not  affect  the  other
provisions of this  Agreement which shall remain in full force and effect.

     9.03  Arbitration.   Any  controversy  regarding,  connected  with  or
arising  from  this  Agreement, shall be settled by  informal,  speedy  and
binding  arbitration  in  Pinellas County,  Florida.  The  conduct  of  the
arbitration shall be governed by Florida Arbitration Code.

     9.04  Counterparts.  This Agreement may be executed  in  one  or  more
counterparts, all of which shall be considered one and the same agreement.

     9.05  Complete  Agreement;  Construction.  This  Agreement  and  other
agreements  and documents referred to herein, shall constitute  the  entire
agreement between the parties with respect to the subject matter hereof and
shall  supersede all previous negotiations, commitments and  writings  with
respect to such subject matter.

     9.06   Termination.   This  Agreement  may  be  terminated   and   the
Distribution abandoned at any time prior to the Distribution Date by and in
the  sole  discretion of Pages without the approval of CA ShortC.A.  Short.
In  the event of such termination, no party shall have any liability of any
kind to any other party.

     9.07  Exhibits.  Exhibits to this Agreement shall be deemed to  be  an
integral  part hereof, and schedules or exhibits to such Exhibits shall  be
deemed to be an integral part thereof.

     9.08  Amendments; Waivers.  This Agreement may be amended or  modified
only  in  writing executed on behalf of Pages and CA ShortC.A.  Short.   No
waiver  shall operate to waive any further or future act and no failure  to
object of forbearance shall operate as a waiver.

     9.09  Notices.   Notices  hereunder shall be  effective  if  given  in
writing  and  delivered  or  mailed,  postage  prepaid,  by  registered  or
certified mail to:

                    Pages, Inc.
                    801 94th Street North
                    St. Petersburg, FL  33702
                    Attn:  S. Robert Davis
     
     or to:
     
                    CA Short CompanyClyde A. Short Company
                    4205 East Dixon Boulevard
                    Shelby, NC  28150
                    Attn:  Charles R. Davis
     
     
     9.10 Successors and Assigns.  This Agreement shall be binding upon and
shall  inure  to  the  benefit of the parties hereto and  their  respective
successors  and  assigns, provided that this Agreement and the  rights  and
obligations contained herein or in any exhibit or schedule hereto shall not
be  assignable, in whole or in part, without the prior written  consent  of
the  other party and any attempt to effect any such assignment without such
consent shall be void.
<PAGE>
                             SIGNATURE PAGE TO
                                     
                          DISTRIBUTION AGREEMENT
                                     
                                  between
                                     
          PAGES, INC. and CA SHORT COMPANYCLYDE A. SHORT COMPANY
                                     
                                     
                                     
     IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first written above.


                                   PAGES, INC.


                                   By:
                                       -----------------------------
                                        S. Robert Davis as President


                                   CA SHORT COMPANY CLYDE A. SHORT COMPANY


                                   By:
                                      -------------------------------
                                      Charles R. Davis as President
<PAGE>
                                    EXHIBIT 25
                                 PAGES, INC.
                    EXECUTIVE INCENTIVE COMPENSATION PLAN


      1.   Purpose   This PAGES, Inc. Executive Incentive Compensation Plan
(the  "Plan")  is  intended  to advance the interests  of  PAGES,  Inc.,  a
Delaware  corporation,  (the "Company") and its shareholders  by  providing
additional  incentives to retain and reward selected executives upon  whose
judgment,  initiative and effort the Company is largely dependent  for  the
successful  conduct  of its business, and to provide additional  motivation
for such executives to promote the Company's growth and success.

     2.   Definitions.

          (a) "Award" means a grant of SARs under this Plan.

           (b) "Beneficiary" means the person or persons last designated by
an  Employee to receive amounts or rights under this Plan upon the death of
such  Employee.   An Employee may designate a Beneficiary,  or  change  any
Beneficiary previously designated by him, by delivering to the Committee  a
signed statement by the Employee of his or her intention that the person(s)
designated therein be the Beneficiary hereunder. In the absence of  such  a
designation,  the  Employee's estate shall be  treated  as  his  designated
Beneficiary under this Plan.

           (c) "Committee" means the Compensation Committee of the Board of
Directors administering the Plan pursuant to Section 3; provided that if no
such  body  is  appointed  by  the Board, the entire  Board  shall  be  the
Committee and administer this Plan.

           (d)  "Common Stock" means the Company's shares of common  stock,
each share having a $0.01 par value.

           (e)  "Date of Grant" means the date on which an Award is granted
under the Plan.

           (f)  "Director" means a member of the Board of Directors of  the
Company.

           (g)  "Fair  Market Value" of a share of Common  Stock  as  of  a
particular  date shall be the closing price of a share of Common  Stock  on
the  NASDAQ  securities exchange for such day, or if  such  day  is  not  a
business day, for the next following business day.

           (h) "Employee" means a person who is eligible to participate  in
the  Plan  pursuant to Section 4 and who has been selected by the Committee
to receive an Award under this Plan.

           (i)  "Reorganization"  means  any  statutory  merger,  statutory
consolidation,  sale  of all or substantially all  of  the  assets  of  the
Company, or sale or exchange, pursuant to an agreement with the Company, of
securities  of the Company pursuant to which the Company is  or  becomes  a
wholly-owned subsidiary of another company after the effective date of  the
Reorganization.

           (j)  "SAR",  sometimes  known as a "stock  appreciation  right",
means,  with  respect  to each SAR, a right to receive  financial  benefits
under the terms of this Plan equal to the excess, if any, of --

                (A)  the  sum of (i) the Fair Market Value of  a  share  of
Common  Stock  as of the date of exercise of the SAR, plus (ii)  the  total
dividends paid (or payable) on a share of Common Stock between the Date  of
Grant  and  the date of exercise so that the amount under this clause  (ii)
will  be  equivalent  to the amount of dividends the  Employee  would  have
received (or been entitled to receive) had he been the owner of a share  of
Common Stock from the Date of Grant to the date of exercise, over

                (B) the difference between (i) the closing price of a share
of  Common  Stock  on the NASDAQ securities exchange for the  business  day
immediately  preceding the Date of Grant, and (ii) the Spin-Off Adjustment,
if any.

          (j) "SAR Agreement" means a written agreement between the Company
and  an  Employee setting forth terms and conditions applicable to  an  SAR
granted to the Employee.

          (j) "Spin-Off Adjustment" means an adjustment arising if and when
either  of the Company's wholly owned subsidiaries, PAGES Book Fairs,  Inc.
or Clyde A. Short Company, Inc., is spun-off to the Company's shareholders.
The  "Spin-Off Adjustment" shall be the product of (i) the average  closing
market  price  for  a share of the spun-off company for the   trading  days
during the period beginning on the 61st day following the date such company
was spun off and ending on the 90th day following such date, multiplied  by
(ii) the fraction having as its numerator the number of shares of the spun-
off  company distributed to the Company's shareholders on the date  of  the
spin-off, and having as its denominator the number of outstanding shares of
Common Stock of the Company on such date.

      For example, assume that one share of Clyde A. Short Company, Inc. is
distributed  to  shareholders of the Company for every two  shares  of  the
Company  owned  by the shareholders and that $0.50 is the  average  trading
price  for  a  share of Clyde A. Short Company, Inc. for the  trading  days
during the period beginning on the 61st day following the date such company
was  spun  off and ending on the 90th day following such date.  In  such  a
case, the Spin-Off Adjustment would be $0.50 multiplied by 1/2, or $0.25.
      3.    Administration of Plan   This Plan shall be administered by the
Committee.    The  Committee shall keep a record of all of its  proceedings
and  actions  and  shall keep all such records and other  data  as  may  be
necessary  for  the  proper administration of this Plan.   Members  of  the
Committee  may  be  granted SARs only by a majority  of  the  disinterested
members  of  the  Committee.   The Committee  shall  have  full  and  final
authority  in  its discretion, subject to the provisions of this  Plan,  to
make  all  determinations  and  take all  actions  it  deems  necessary  or
advisable for the proper administration of the Plan.  All such actions  and
determinations shall be conclusively binding for all purposes and upon  all
persons.

      4.    Employees Awards may be granted under this Plan to any  one  or
more of the following persons:  (i) S. Robert Davis; (ii) Charles R. Davis;
and (iii) Randall J. Asmo; (iv) William L. Clarke; and (v) Tamara L. Zeph.

      5.   Terms and Conditions of SARs  SARs granted under this Plan shall
be evidenced by an SAR Agreement, containing such terms and in such form as
the  Committee  may in its discretion determine, subject to  the  following
limitations and conditions:

           (a)  Payment of Benefit  Within thirty (30) days of the exercise
of  an  SAR  by  an  Employee, the Company shall pay to  the  Employee  the
financial  benefit  of  the exercised SAR in cash,  subject  to  applicable
withholding requirements and such other conditions set forth herein or  the
applicable SAR Agreement.

           (b)   Period  of SAR  The expiration date of each SAR  shall  be
fixed by the Committee.

           (c)   Exercise of SAR     The Committee shall, by the provisions
of individual SAR Agreements, specify the period or periods of time and the
extent to which each SAR is exercisable.

           (d)   Nontransferability of SARs    No SAR shall be transferable
or  assignable by an Employee other than by will or the laws of descent and
distribution,  and  each SAR shall be exercisable,  during  the  Employee's
lifetime,  only  by  the Employee.  No SAR shall be subject  to  execution,
attachment,  or  similar  process except with the express  consent  of  the
Committee.

          (e)  Termination of Employment     An Employee's unexercised SARs
shall  terminate and no longer be exercisable upon the expiration of  three
months  after the date, if any, on which the Employee, for any  reason,  is
neither  a  Director, nor an officer nor ans employee of the Company.   The
granting  of  an SAR to an eligible person does not alter in  any  way  the
Company's existing rights to terminate such person's employment at any time
for  any  reason,  nor  does  it confer upon  such  person  any  rights  or
privileges except as specifically provided for pursuant to this Plan.

           (f)   Death of Employee   If an Employee dies while a  Director,
officer  or employee of the Company, his Beneficiary's ability to  exercise
the Employee's SARs shall expire unless exercised by the Beneficiary within
three months after the date of the Employee's death.

           (g)  Restrictions on Exercise of SARs   The exercise of each SAR
shall  be  subject  to,  and  shall not be effective  until,  the  complete
satisfaction, as determined by the Committee in its discretion, of all  (i)
withholding obligations, and (ii) such other conditions as may  be  imposed
in the SAR Agreement.

      6.  Adjustments

           (a)   Subject to the specific provisions herein providing for  a
Spin-Off Adjustment in the case of certain Reorganizations, if there  shall
be  any  other  change in the Common Stock, or the stock  of  any  spun-off
company,   as  a  result  of  any  merger,  consolidation,  reorganization,
reclassification,  recapitalization, reincorporation,  stock  split,  stock
dividend,  or  other  like  change in the capital  stock  of  the  Company,
appropriate adjustments shall be made by the Committee in the number, class
or  kind  of SARs theretofore granted under this Plan, in order to preserve
(but not to increase) the benefits afforded by this Plan to each Employee.

           (b)   In  the  event  of the dissolution or liquidation  of  the
Company,  or in the event of a Reorganization in which the Company  is  not
the surviving or acquiring company, or in which the Company is or becomes a
wholly-owned subsidiary of another company after the effective date of  the
Reorganization,  any SAR granted under this Plan shall terminate  as  of  a
date  to  be fixed by the Committee, provided that not less than  30  days'
prior  written notice of the date so fixed shall be given to each  affected
Employee, and each such Employee shall have the right during such period to
exercise his SARs in whole or in part.

          (c)  Adjustments and determinations under this Section 6 shall be
made  by  the  Committee,  whose  decisions  as  to  what  adjustments   or
determinations  shall  be  made, and the extent thereof,  shall  be  final,
binding, and conclusive.

     7.   Miscellaneous Provisions.

           (a)   The selection of any person to receive an Award under this
Plan  shall not give such person any right to be retained in the employ  of
the  Company, and the right and power of the Company to discharge any  such
person shall not be affected by such Award.  No person shall have any right
or  claim  whatever, directly, indirectly or by implication, to receive  an
Award, nor any expectancy thereof, unless and until an Award in fact  shall
have  been  made  to such person by the Committee as provided  herein.   An
Award  hereunder to any person at any time shall not create  any  right  or
implication that any other or further Award may or shall be made at another
time.  Each Award hereunder shall be separate and distinct from every other
Award  and  shall  not be construed as a part of any continuing  series  of
Awards or compensation.

           (b)   This  Plan is not exclusive.  The Company may  have  other
plans,  programs  and  arrangements for compensation  or  the  issuance  of
shares.   This Plan does not require that Employees hereunder be  precluded
from participation in such other plans, programs and arrangements.

       8.  Effective Date of Plan; Term  The effective date of this Plan is
October  8,  1996, the date of its adoption by the Board.  This Plan  shall
terminate no later than December 31, 1999.


     IN WITNESS WHEREOF, the Company has caused this Plan to be executed as
of the 8th day of October, 1996.



PAGES, INC.

By:____________________________

Its:____________________________

<PAGE>

                            FIRST AMENDMENT TO
                                     
                                PAGES, INC.
                                     
                   EXECUTIVE INCENTIVE COMPENSATION PLAN
                                     
                                     

       The  PAGES,  Inc.  Executive  Incentive  Compensation  Plan  adopted
effective October 8, 1996 (the "Plan"), is hereby amended as of the __  day
of  _________, 1996 by deleting Section 4 in its entirety and  substituting
in its place the following new Section 4:

      "4.  Employees.  Awards may be granted under this Plan to any one  or
more of the following persons:  (i) S. Robert Davis; (ii) Charles R. Davis;
(iii)  Randall  J. Asmo; (iv) William L. Clarke; (v) Steven L.  Canan;  and
(vi)  such  other  persons as may from time to time  and  at  any  time  be
selected by the Committee."

     In all other respects the Plan is ratified and confirmed.

     IN WITNESS WHEREOF,  the Company has caused this Amendment to the Plan
to be executed as of the __ day of ___________, 1996.



PAGES, INC.

By:____________________________

Its:____________________________

<PAGE>

                    STOCK APPRECIATION RIGHTS AGREEMENT


      This Stock Appreciation Rights Agreement (the "Agreement") is made as
of  the  ___  of __________, 1996, by and between PAGES, Inc.,  a  Delaware
corporation, (the "Company") and _______________________ (the "Employee").

                          Preliminary Information

      A.    The  Company  has  adopted the PAGES, Inc. Executive  Incentive
Compensation Plan effective beginning October 8, 1996 (the "Plan"), a  copy
of which is attached as Exhibit A and made a part of this Agreement.

      B.    In recognition of the valuable services provided by and  to  be
provided  by  the Employee, the Company has determined that  its  interests
will be advanced by providing to the Employee an incentive, in the form  of
stock appreciation rights ("SARs"), to further promote the Company's growth
and success.

      C.    Where  the  context requires, capitalized terms  not  otherwise
defined  in this Agreement shall have the meaning given such terms  in  the
attached Plan.

                                 Agreement

      In consideration of the mutual promises hereinafter set forth and for
other good and valuable consideration, the parties hereby agree as follows:

     Section 1.  Award of SARs.

      The Company hereby grants to the Employee _______ SARs.  The Employee
shall, upon exercise of each SAR, have the right and privilege to receive a
cash payment, subject to applicable withholding requirements and payable as
provided in Section 2, equal to the excess, if any, of --

           (A)  the  sum of (i) the Fair Market Value of a share of  Common
Stock  as of the date of exercise of the SAR, plus (ii) the total dividends
paid  (or  payable) on a share of Common Stock between the date hereof  and
the  date  of  exercise so that the amount under this clause (ii)  will  be
equivalent to the amount of dividends the Employee would have received  (or
been  entitled to receive) had he been the owner of a share of Common Stock
from the date hereof to the date of exercise, over

           (B)  the  difference between (i) $____ (the closing price  of  a
share  of  Common Stock on the NASDAQ securities exchange for the  business
day  immediately preceding this day), and (ii) the Spin-Off Adjustment  (as
defined in Section 9(b)), if any.

      For purposes of this Agreement, the "Fair Market Value" of a share of
Common Stock of the Company as of the date of exercise shall be the closing
price of a share on the NASDAQ securities exchange for such day, or if such
day is not a business day, the next following business day.

     The payment to which the Employee shall be entitled under this Section
1 shall sometimes hereafter be referred to as the "SAR Benefit."

     Section 2.  Payment Upon Exercise.

      The SAR Benefit shall be paid by the Company to the Employee in cash,
subject to applicable withholding, within 30 days of exercise of the SAR.

     Section 3.  Time of Exercise of SARs.

      The SARs shall be exercisable at any time and from time to time on or
before  ____________, 1999.  All SARs shall lapse and be forfeited  to  the
extent  not  exercised on or before their termination  in  accordance  with
Section 6 below.

     Section 4.  Method of Exercise of SARs.

      The  Employee  shall exercise all or any number of  SARs  by  written
notice to the Compensation Committee of the Company's Board of Directors in
the  form attached hereto as Exhibit B. If an SAR is being exercised by the
Employee's  Beneficiary,  the  Beneficiary's  notice  of  exercise  to  the
Committee  shall be accompanied by proof satisfactory to the  Committee  of
the right of such Beneficiary to exercise the SAR under this Agreement, the
Plan and all applicable laws and regulations.

     Section 5.  Conditions on Exercise.

      Notwithstanding any provision to the contrary in this Agreement,  the
Company's obligation to make payment upon the exercise of an SAR is further
subject  to the conditions that:  (i) the Employee is not, at the  time  of
exercise,  in  material  breach  of  any  of  his  obligations  under  this
Agreement,  under  his employment agreement with the Company,  if  any,  or
under  any  other  agreement with the Company; and  (ii)  the  Employee  or
Beneficiary exercising the SAR shall confirm any factual matters reasonably
requested by the Company or counsel for the Company.

     Section 6.  Termination of SARs.

      The  SARs  granted hereunder, to the extent not previously exercised,
shall terminate upon the first to occur of the following dates:

                     (1)   The  expiration of three months after the  first
               date,  if  any,  on which the Employee, for any  reason,  is
               neither  a Director, nor an officer nor an employee  of  the
               Company; or
                    (2)  ____________, 1999.

     Section 7.  Not an Employment Contract.

      Nothing  in this Agreement shall be deemed to confer on Employee  any
right to continue in the employ of the Company or interfere in any way with
the right of the Company to terminate his employment at any time.

     Section 8.  SARs Nontransferable.

      The  SARs shall not be assignable or transferable, or subject to  any
disposition,  including hypothecation, by the Employee  otherwise  than  by
will  and  the  laws  of  descent  and distribution.   Any  such  transfer,
disposition, pledge or hypothecation shall be null and void.  No SAR  shall
be  subject  to  execution, attachment or similar process except  with  the
express  consent of the Company.  During the lifetime of the Employee,  the
SARs shall be exercisable only by him/her.

     Section 9.  Adjustments.

          (a)   Subject to Sections 9(b) and 9(c) below, the exercise price
          or  measurement of financial benefit provided for  in  Section  1
          shall be adjusted as appropriate to reflect any recapitalizations
          of  the  Company, including but not limited to, stock  splits  or
          stock  dividends.   Any  such adjustment shall  be  made  by  the
          Compensation  Committee of the Company's Board  of  Directors  in
          good  faith  and  its  determinations shall be  binding  for  all
          purposes.

          (b)   The  Company  is  currently the parent corporation  of  two
          wholly  owned subsidiaries, PAGES Book Fairs, Inc. and  Clyde  A.
          Short  Company, Inc.  If and when either of such subsidiaries  is
          spun-off  to  the Company's shareholders, a "Spin-Off Adjustment"
          shall  be  computed.   The  "Spin-Off Adjustment"  shall  be  the
          product  of (i) the average closing market price for a  share  of
          the  spun-off  company for the  trading days  during  the  period
          beginning  on  the 61st day following the date such  company  was
          spun  off  and  ending  on  the 90th  day  following  such  date,
          multiplied  by  (ii)  the fraction having as  its  numerator  the
          number  of  shares  of the spun-off company  distributed  to  the
          Company's shareholders on the date of the spin-off, and having as
          its  denominator the number of outstanding shares of Common Stock
          of the Company on such date.
          
          For  example,  assume that one share of Clyde A.  Short  Company,
          Inc. is distributed to shareholders of the Company for every  two
          shares of the Company owned by the shareholders and that $0.50 is
          the  average trading price for a share of Clyde A. Short Company,
          Inc. for the trading days during the period beginning on the 61st
          day  following the date such company was spun off and  ending  on
          the  90th  day following such date.  In such a case, the Spin-Off
          Adjustment would be $0.50 multiplied by 1/2, or $0.25.
          (c)   In  the  event  of the dissolution or  liquidation  of  the
          Company, or in the event of a Reorganization in which the Company
          is  not  the  surviving or acquiring company,  or  in  which  the
          Company  is  or  becomes  a wholly-owned  subsidiary  of  another
          company  after the effective date of the Reorganization  any  SAR
          granted under this Plan shall terminate as of a date to be  fixed
          by  the  Committee, provided that not less than  30  days'  prior
          written  notice  of  the date so fixed shall  be  given  to  each
          affected  Employee, and each such Employee shall have  the  right
          during such period to exercise his SARs in whole or in part.
          
          (d)  Adjustments and determinations under this Section 9 shall be
          made by the Committee, whose decisions as to what adjustments  or
          determinations  shall be made, and the extent thereof,  shall  be
          final, binding, and conclusive.

     Section 10.    Designation of Beneficiary.

      The  Employee shall designate the person or persons to receive amount
or  rights  under  this  Agreement upon his  death  by  delivering  to  the
Compensation  Committee of the Board of Directors of the Company  a  signed
statement,  in  substantially the same form as Exhibit C.  The  beneficiary
designation  may from time to time and at any time be amended in  the  same
manner.  In the absence of such a designation, the Employee's estate  shall
be treated as his designated Beneficiary under this Agreement.

     Section 11.  Miscellaneous.

          (a)   No  provision of this Agreement may be modified, waived  or
          discharged  unless  such  waiver, modification  or  discharge  is
          agreed  to in a writing signed by the Employee and such  officers
          as may be specifically designated by the Company.

          (b)   No agreement or representations, expressed or implied, with
          respect  to  the subject matter hereof have been made  by  either
          party which are not set forth expressly in this Agreement or  the
          Plan.

          (c)  The Employee agrees that the Company may deduct and withhold
          from  any  compensation otherwise payable to him/her the  amounts
          required  to  be deducted and withheld by the Company  under  the
          provisions  of  any  statute,  law or  regulations  or  ordinance
          heretofore  or  hereafter enacted in connection  with  the  grant
          and/or exercise of the SARs.

          (d)   If  shares  of Company Common Stock are,  at  the  time  of
          exercise  of any SAR, traded on a securities exchange other  than
          NASDAQ,  then  where  the  context  in  this  Agreement  requires
          "NASDAQ"  shall  be  interpreted to mean  such  other  securities
          exchange.
          
          (e)   Each SAR, the manner of exercise, and the conditions placed
          upon  its  exercise  shall  be  subject  to  all  the  terms  and
          conditions of this Agreement and of the Plan, as interpreted  and
          administered by the Compensation Committee of the Company's Board
          of Directors.
          
      IN  WITNESS  WHEREOF, the parties have caused this  Agreement  to  be
executed and made effective as of this _____ day of _________, 1996.

EMPLOYEE:                     COMPANY:  PAGES, Inc.

______________________________          By:____________________________

                                        Its:____________________________
<PAGE>

                                 EXHIBIT B


TO:  PAGES, Inc.
     801 94th Avenue North
     St. Petersburg, Florida 33702

                            NOTICE OF EXERCISE

      The  undersigned  hereby exercises ________ SARs granted  to  him/her
pursuant  to  the  PAGES, Inc. Executive Incentive Compensation  Plan  (the
"Plan").

      The undersigned acknowledges that the exercise of SARs by this notice
is  subject to the terms and provisions set forth in the Plan and  the  SAR
Agreement pursuant to which this exercise is made.


                                   Signed:__________________________

                                   Name:___________________________
                                            (Please Type or Print)

                                   Date:____________________________


<PAGE>

                                 EXHIBIT C


TO:  PAGES, Inc.
     801 94th Avenue North
     St. Petersburg, Florida 33702

                          BENEFICIARY DESIGNATION
                                     
                                     
      The  undersigned  hereby designates the following  person(s)  as  the
Beneficiary of his rights under the SAR Agreement entered into between  the
Company and the undersigned on ___________, 1996:

     Primary Beneficiary: ________________________________________________

      If the foregoing person(s) are not living or in existence at the time
of   the  undersigned's  death,  the  following  person(s)  shall  be   the
Beneficiary of such rights:

     Contingent Beneficiary:_____________________________________________

                                   Signed:__________________________

                                   Name:___________________________
                                            (Please Type or Print)

                                   Date:____________________________



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