SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of THE SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported): June 11, 1997
PAGES, INC.
________________________________________________________________________
Commission File Number 0-107475
Incorporated - Delaware IRS Identification Number 34-1297143
801 94th Avenue North, St. Petersburg, Florida 37702
Registrant's telephone number, including area code (813) 578-3300
Item 5. OTHER EVENTS
On Monday, June 9, 1997, the Company announced four new school book fair
programs for Fall 1997. Each of these fairs is designed to meet specific
reader interests with Pages' established school market as well as to increase
demand in selected business and service locations. The four new book fairs
are: Bargain Fairs, Corporate Fairs, The Good Book Program, and Pages PLUS.
They represent an innovative approach to reach a growing market with quality
books, while also leveraging Pages' long-standing reputation for value and
convenience.
Each new book fair addresses specific consumer preferences. Bargain Fairs
offer books priced between $0.99 and $2.99 in the full fair format. Corporate
Fairs expand the audience for Pages' books to the workplace and include titles
of recognized hardcover books which are attractively priced. The Good Book
Program emphasizes positive childhood experiences which reinforce solid family
values. Pages PLUS is a larger version of the traditional school book fair
program and includes up to 1,000 titles and nine additional categories of
related educational products. These new fairs are also being supported by a
comprehensive marketing program.
S. Robert Davis, Chairman, commented "We are extremely excited about these
additions to our core school book fair program. They reflect innovative
concepts and are supported by strong titles and content which appeal to our
readers. Initial response to our test marketing of these new programs has been
very encouraging and we look forward to a national roll-out later this year."
The Company also announced that the Board of Directors, at its May 30, 1997
meeting, canceled the Stock Appreciation Rights awarded under the executive
incentive compensation plan dated November 1, 1996.
The preceding contains a "Safe Harbor" Statement under the Private Securities
Litigation Reform Act of 1995. The statements contained in this announcement
that are not historical facts are forward looking statements. Actual results
may differ from those projected in the forward looking statements. These
forward looking statements involve risks and uncertainties. Investors are also
directed to other risks discussed in other documents filed by the Company with
the Securities and Exchange Commission. The Company assumes no obligation to
update the information included in this presentation.
SIGNATURES
Pursuant to the requirements of the Securities Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.
Date: June 11, 1997 Pages, Inc.__________________
(Registrant)
_____________________________
Steven L. Canan
Vice President, Treasurer
and Chief Financial Officer
(Principal Financial Officer
and Accounting Officer)
