PAGES INC /OH/
10-K/A, 1997-04-04
MISCELLANEOUS NONDURABLE GOODS
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This amendment includes exhibits 10(n) and 10(o) that were inadvertantly
excluded from the Company's form 10-K filed March 28, 1997, and additional
information concerning the exhibits added to Item 11 Executive Compensation.
The amendment also includes additional information added to Item 13 Certain 
Relationships and Related Transactions relative to exhibits 10(j), 10(k), 
and 10(l) included in the Comapny's form 10-K filed March 28, 1997.


                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                   FORM 10-K/A
(Mark one)
[X]        ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                OF THE SECURITIES EXCHANGE ACT OF 1934

           For the fiscal year ended December 31, 1996

                                      OR

[   ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                  OF THE SECURITIES EXCHANGE ACT OF 1934

                      Commission File Number 0-10475

                                   Pages, Inc.
             ----------------------------------------------------
            (Exact Name of Registrant as specified in its charter)
    
        Delaware                                          34-1297143
- -------------------------------                          --------------------
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                             Identification No.)

           801 94th Avenue North, St. Petersburg, Florida     33702
          ---------------------------------------------------------
          (Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code  (813) 578-3300
                                                    --------------
Securities registered pursuant to Section 12(b) of the Act: None
                                                            ----
Securities registered pursuant to Section 12(g) of the Act:


                   Common Stock, $0.01 par value
                   -----------------------------
                          (Title of Class)

Indicate  by  check  mark  whether the Registrant (1)  has  filed  all  reports
required to be filed by Section 13 or 15(d) of the Securities Exchange  Act  of
1934  during  the  preceding 12 months (or for such  shorter  period  that  the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  YES   [ X ]     NO  [  ]    .

Indicate by check mark if disclosure of delinquent filers pursuant to Item  405
of  Regulation S-K is not contained herein, and will not be contained,  to  the
best  of  registrant's knowledge in definitive proxy or information  statements
incorporated  by  reference in Part III of this Form 10-K or any  amendment  to
this Form 10-K. [      ]

The  aggregate market value of the voting stock held by non-affiliates  of  the
Registrant as of March 13, 1997, was $8,325,184 (computed by reference  to  the
average bid and asked prices of such stock on such date).

Number  of  Common  Shares,  each  with $0.01  par  value,  of  the  Registrant
outstanding as of March 13, 1997:  6,198,555 Common Shares.
                     Exhibit index on page ___
                        Page 1 of ___ Pages.
                               PART I
<PAGE>

ITEM 11.  EXECUTIVE COMPENSATION.
- ---------------------------------

    Each director who is not an officer of the Company receives a fee of $1,100
for  attendance  at  each Board meeting, a fee of $550 for attendance  at  each
telephonic Board meeting, and a fee of $500 for attendance at each meeting of a
Board committee of which he is a member. Directors who are also officers of the
Company receive no additional compensation for their services as directors.  
      
     In addition, during fiscal 1996, the Company granted to each of Dr. Sotos 
and Mr. Tierney, options to purchase 10,000 shares of Company Common Stock at a
purchase price of $2.125 per share, which reflected the mean between the bid 
and asked prices of the Company's Common Stock on the Nasdaq Stock Market on 
the date of the grant. 
    

     The  following table shows, for the fiscal years ended December 31,  1996,
1995, and 1994, the cash compensation paid by the Company and its subsidiaries,
as  well as certain other compensation paid or accrued for those years, to  the
Company's  President  and  each of its four other most  highly  paid  executive
officers  (the "Named Executive Officers") in the principal capacity  in  which
they served:
<TABLE>
<CAPTION>                                       
                           Summary Compensation Table
                                        
                                                                                                                        
                                                             Annual Compensation              Long-term Compensation
                                  -------------------------------------------------------    -------------------------
                                                                                              Number of        Number
Name and                                                                     Other Annual      Options        of SAR's
Principal Position                  Year          Salary          Bonus      Compensation    Awarded(1)      Awarded(7)
- -----------------------------     --------       --------      ---------     ------------    ----------      ----------
<S>                               <C>            <C>           <C>           <C>             <C>             <C>
S. Robert Davis,                  12/31/96       $167,704          $0         $138,086(2)         0           244,078
Chairman and President            12/31/95       $183,180          $0         $209,368(2)         0              0
                                  12/31/94       $185,000          $0             $0              0              0
                                                                                                                  
Richard A. Stimmel,(3)            12/31/96       $ 41,985          $0         $225,000(3)         0              0
President                         12/31/95       $158,180          $0         $349,719(2)         0              0
                                  12/31/94       $160,000          $0             $0              0              0
                                                                                                                  
Charles R. Davis,                 12/31/96       $132,315          $0         $134,040(2)         0           122,039
Executive Vice President          12/31/95       $147,896          $0         $103,389(2)         0              0
                                  12/31/94       $140,000          $0             $0              0              0
                                                                                                                  
William L. Clarke(4)              12/31/96        $88,346          $0           $166(6)        100,000         51,867
Senior Vice President                                                                                             
                                                                                                                  
Tamara Zeph(5)                    12/31/96        $69,908          $0           $198(6)        25,000            0
Chief Financial Officer           12/31/95        $66,780          $0           $160(6)         6,300            0
                                  12/31/94        $57,493          $0           $63(6)            0              0
                                                                                                                  
Steven L. Canan                   12/31/96        $87,903          $0           $216(6)        40,000          15,255
Vice President                    12/31/95        $77,235          $0           $198(6)         2,500            0
                                  12/31/94        $77,214          $0           $95(6)            0              0
                                                                                                                  
                                                                                                                  
Randall J. Amso                   12/31/96        $59,090          $0          $7,891(2)       35,000          30,510
Vice President                    12/31/95        $59,090          $0             $0           10,500            0
                                  12/31/94        $27,185          $0             $0              0              0
</TABLE>

(1)   Stock options previously granted to the Named Executive Officers, by their
terms,  automatically  adjust  to reflect certain  changes  in  the  outstanding
Common Shares of the Company, including stock dividends.

(2)   Represents  the  difference between the fair market value  of  the  Common
Shares received and the stock option exercise price on the date of exercise.

(3)   Mr.  Stimmel left the Company in April of 1996.  Other annual compensation
is cash paid per a severance agreement dated April 17, 1996.

(4) Mr. Clarke was elected Senior Vice President of the Company in May of 1996.

(5) Ms. Zeph left the Company in November of 1996.

(6) Represents life insurance premiums paid for term life insurance provided  as
part of the health insurance plan provided to employees of PBF generally.

(7)  Stock  Appreciation  Rights awarded under executive incentive  compensation
plan dated November 8, 1996.

 Compensation Committee Interlocks and Insider Participation

     Juan  F.  Sotos,  M.D.  and  Robert J. Tierney   served  as  the  Executive
Compensation Committee during the last fiscal year. Neither Dr. Tierney nor  Dr.
Sotos  serve  or  have  served as an employee of  the  Company  or  any  of  its
subsidiaries.   Richard A. Stimmel, previously the Company's  President,  served
until  his  resignation on the Executive Compensation Committee along with  Drs.
Tierney  and Sotos during the last fiscal year.  None of such persons serves  on
the Board of Directors of any other public company.

Executive Compensation Committee's Report on Executive Compensation

     The  Executive  Compensation Committee (the "Committee") has  designed  its
executive  compensation  policies to provide incentives  to  its  executives  to
focus  on  both current and long-term Company goals, with an overriding emphasis
on  the  ultimate objective of enhancing stockholder value.  The  Committee  has
followed  an  executive compensation program, comprised of cash and equity-based
incentives,  which  recognizes individual achievement and  encourages  executive
loyalty  and  initiative.  The Committee considers equity  ownership  to  be  an
important  factor  in  providing executives with a  closer  orientation  to  the
Company  and  its  stockholders.  Accordingly, the Committee  encourages  equity
ownership  by  its  executives through the grant of options to  purchase  Common
Stock.   Similarly, the Committee believes the Company's Employee Stock Purchase
Plan  encourages  employees to build a meaningful stake in the Company,  further
aligning their interests with those of the stockholders.

     The  Company  believes that providing attractive compensation opportunities
is  necessary  to assist the Company in attracting and retaining  competent  and
experienced  executives.  Base salaries for the Company's  executives,  and  the
executives  employed  by  the  Company's subsidiaries,  have  historically  been
established  on  a  case-by-case basis by the Board  of  Directors,  based  upon
current  market  practices  and the executive's level of  responsibility,  prior
experience,   breadth  of  knowledge,  and  salary  requirements.    Since   its
appointment  in  March, 1993, the Committee has carried forward those  policies.
The  base  salaries  of  executive  officers have  historically  been   reviewed
annually by the Board of Directors  and  are   now  reviewed  annually   by  the
Committee.  Adjustments to such base salaries have been  made  considering:  (a)
historical  compensation  levels; (b) the overall  competitive  environment  for
executives;  and (c) the level of compensation necessary to attract  and  retain
executive  talent.   Stock options have historically been awarded  upon  hiring,
promotion,  or based upon merit considerations.  As the value of a stock  option
is  directly  related  to the market price of the Company's  Common  Stock,  the
Board  of Directors believes the grant of stock options to executives encourages
executives  to  take  a view toward the long-term performance  of  the  Company.
Other benefits offered to executives are generally the same as those offered  to
the Company's other employees.

     The  Committee  utilizes  the same policies and  considerations  enumerated
above  with  respect  to compensation decisions regarding  the  Chairman and 
President,  S. Robert Davis.  Mr. Davis' 1996 base salary was determined 
primarily by  reference  to  historical  compensation, scope of  responsibility,
and the Company's desire to retain his services.  The Committee  believes   its
compensation  policies  with  respect  to its  executive  officers  promote  the
interests of the Company and its Stockholders through current motivation of  the
executive officers coupled with an emphasis on the Company's long-term success.

Executive Compensation Committee
Juan F. Sotos, M.D.
Robert J. Tierney



Option/SAR Grants in Past Fiscal Year

     The following table sets forth information with respect to options and 
stock appreciation rights granted to the Named Executive Officers during the 
last fiscal year:
<TABLE>
<CAPTION>

                     Number of      Percent of
                     Securities   Total Options/SARs
                     Underlying     Granted to
Name and Principal   Options/SARs   Employees in   Exercise or    Expiration      Grant Date
Position             Granted        Fiscal Year    Base Price     Date            Present Value
- ------------------   ------------   ------------   ------------   -------------   ------------
<S>                  <C>            <C>            <C>            <C>             <C>        
S. Robert Davis      244,078        30.3%          $2.13          November 1999   $226,993
Chairman and 
President

Charles R. Davis     122,039        15.2%          $2.13          November 1999    $113,496
Executive Vice
President

Tamara Zeph           25,000         3.1%          $2.38          May 2002         $ 17,000
Chief Financial
Officer

Randall J. Asmo       30,510         3.8%          $2.13          November 1999    $ 28,375
Vice President        20,000         2.5%          $1.75          July 2002        $ 26,200
                      15,000         1.9%          $2.38          May 2002         $ 10,200

William L. Clarke     51,867         6.4%          $2.13          November 1999    $ 48,236
Senior Vice President 25,000         3.1%          $1.75          July 2002        $ 32,750
                      75,000         9.3%          $2.38          May 2002         $ 51,000

Steven Canan          15,255         1.9%          $2.13          November 1999    $ 14,187
Vice President        15,000         1.9%          $2.38          May 2002         $ 10,200
                      25,000         3.1%          $2.125         November 2002    $ 23,375     
</TABLE>

Aggregated Option Exercises and Fiscal Year-End Option/SAR Values

     The following table sets forth certain information with respect to options
exercised during fiscal 1996 by the Named Executive Officers and with respect 
to unexercised options and SARs held by such person at the end of fiscal 1996.
<TABLE>
<CAPTION>

                                                                     Value of Unexercised
                          Shares                     Number of Unexercised           In-the-Money Options/
                          Acquired                   Options/SARs at Year End        SARs at Year End(1)
                          on           Value      -----------------------------   ---------------------------
Name                      Exercise(#)  Realized   Exersizable    Unexersizable    Exercisable  Unexersizable
- ----------------------    ---------    --------   ------------   --------------   ------------ --------------
<S>                       <C>          <C>        <C>            <C>              <C>          <C> 
William L. Clarke             -           -          151,867          -           $131,986          -
S. Robert Davis             419,122    $138,086      287,828          -           $226,993          -
Charles R. Davis            491,365    $134,040      165,789          -           $113,496          -
Randall J. Asmo              15,625    $  7,891       88,510          -           $ 69,560          -
Steven L. Canan               -           -           64,005          -           $ 48,807          -
</TABLE>

(1)  The  value of unexercised in-the-money options at year end represents  the
difference  between the closing sale price on the NASDAQ National Market of the
Common Stock on December 31, 1996, and the exercise price of each option
multiplied by the number of shares covered by the option.




Performance Graph

     The following line graph compares the yearly change in the Company's total
return  to  its  Stockholders as compared to total return  of  the  Center  for
Research  in Securities Prices Total  Return Index for the NASDAQ Stock  Market
(U.S.)  and  the Standard & Poors Publishing Group, assuming a common  starting
point  of 100  for the five-year period from December 31, 1991 to December  31,
1996.   Total  stockholder return for the Company, as well as for the  Indexes,
was  determined by adding (a) the cumulative amount of dividends  for  a  given
year (assuming dividend reinvestment), and (b) the difference between the share
price  at  the beginning and at the end of the year, the sum of which  is  then
divided by the share price at the beginning of such year.

<TABLE>
<CAPTION>

Year Ending           Pages, Inc.     S&P Publishing     NASDAQ 
                                      500 Index          Composite
- ----------------      ------------    -------------    ------------
<S>                   <C>             <C>              <C>
Dec 31, 1990           100             100              100
Dec 31, 1991           147.37          123.14           157.26
Dec 31, 1992           326.32          143.80           181.97
Dec 31, 1993           565.79          182.57           208.03
Dec 31, 1994           236.84          175.89           202.97
Dec 31, 1995            85.53          226.67           285.26
Dec 31, 1996           171.05          229.64           349.88 
</TABLE>
<PAGE>

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- ---------------------------------------------------------

      Effective  on  the  close of business on December 31, 1996,  the  Company
completed a tax-free spin-off of the common stock of the Company's wholly-owned
subsidiary, CA Short Company ("CAS") through a distribution to the stockholders
of Pages, Inc. of one and one-half shares  of  CAS  common  stock  for every 
ten shares of Pages common stock outstanding on the record date.  S. Robert 
Davis and Charles R. Davis are officers and Directors of CAS.  For purposes of 
governing  certain  of  the ongoing  relationships between the Company and CAS
after the spin-off and to  provide for  an  orderly transition to the status of
the two separate companies, the Company and CAS  entered  into  a  Distribution 
Agreement, a copy of which is included as an Exhibit to this annual report. 
   
      In the third and fourth quarters of 1996, the Company made loans in the 
principal amount of $306,249.44, $380,263.20, and $17,500.00 to Messrs. Robert 
Davis, Charles Davis, and Randall Asmo, respectively relating to their exercise
of stock options previously granted by the Company.  The loans are due in
September 1999.  Interest at the rate of 7% per annum is payable only in the 
event and to the extent that the fair market value of the shares of the
Company Common Stock at the close of business on September 26, 1999 exceeds the
exercise price.
    

<PAGE>
                                  SIGNATURES


      Pursuant to the requirements of Section 13 or 15(d) of the Securities and
Exchange  Act of 1934, the Registrant has duly caused this Report to be  signed
on its behalf by the undersigned, thereunto duly authorized.

                                   Pages, INC.
                                   (Registrant)

Dated: April 4, 1997                             By:/s/ Steven L. Canan
       ------------------------------------      -----------------------------
                                                 Steven L. Canan
                                                 Principal Accounting and
                                                 Financial Officer


      Pursuant to the requirements of the Securities Exchange Act of 1934, this
Report  has  been  signed  below by the following  persons  on  behalf  of  the
Registrant and in the capacities and on the date indicated.


Dated:  April 4, 1997                            By:/s/ S. Robert Davis
       -------------------------------------     --------------------------   
                                                 S. Robert Davis
                                                 Chairman of the Board, and
                                                 Director


Dated: April 4, 1997                             By: /s/ Charles R. Davis
       -------------------------------------     -----------------------------
                                                 Charles R. Davis
                                                 Executive Vice President, and
                                                 Director

<PAGE>


                         EXHIBIT INDEX
                     PAGES, INC. FORM 10-K
            FOR FISCAL YEAR ENDED DECEMBER 31, 1996


      (a)   1.    Financial  Statements.  See Index to  Consolidated  Financial
                  Statements and Financial Schedule on page 31.

           2.    Financial  Statement  Schedule.   See  Index  to  Consolidated
                 Financial Statements and Financial Statement Schedule on page 
                 31.

           3.    Exhibits.  The following exhibits are required to be filed  as
                 part of this report:

 3(a)1  Certificate of Incorporation dated October 5, 1994

 3(b)1  Bylaws of the Company

 3(c)2  Agreement of merger

 10(a)3 Lease  Dated January 1, 1993, for St. Petersburg, Florida,  Office  and
        Warehouse

 10(b)4 Unconditional  Guaranty of Lease Effective January 1, 1993,  for  Lease
        of St. Petersburg, Florida, Office and Warehouse

*10(c)3 Non-Statutory  Stock Option Agreement Dated May 19, 1992,  between  the
        Company and Randall J. Asmo

*10(d)3 Non-Statutory  Stock Option Agreement Dated June 3, 1992,  between  the
        Company and S. Robert Davis

*10(e)3 Non-Statutory  Stock Option Agreement Dated June 3, 1992,  between  the
        Company and Charles R. Davis

*10(f)3 Pages, Inc. 1993 Incentive Stock Option Plan

  10(g)5  Stock Purchase Agreement dated as of March 6, 1996  P - (with respect
         to certain schedules)

  10(h)5  Non-Competition Agreement dated as of March 6, 1996

  10(i) Amended and Restated Loan Agreement dated December 31, 1996

  10(j) Promissory Note from S. Robert Davis for exercise of stock options

  10(k) Promissory Note from Charles R. Davis for exercise of stock options

  10(l) Promissory Note from Randall J. Asmo for exercise of stock options

  10(m)6  Promissory Note from employees for exercise of stock options
   
 *10(n) Non-Statutory Stock Option Agreement Dated November 1, 1996, between
        the Company and Dr. Juan F. Sotos

 *10(o) Non-Statutory Stock Option Agreement Dated November 1, 1996, between
        the Company and Robert J. Tierney
    
  11    Statement Regarding Computation of Per Share Earnings

   13 5 Annual  Report  to Stockholders for Last  Fiscal  Year.   Letter to
        Stockholders and List of Officers, Directors and Locations.  The 
        remainder of the report  is  a reproduction of the Company's Annual
        Report on Form 10-K for the fiscal year ended December 31, 1995.

  18    Letter Regarding Change in Accounting Principle

  21    Subsidiaries of Pages, Inc.

  23c   Consent of Independent Auditors - Deloitte & Touche LLP

  24    Distribution Agreement between Pages, Inc. and CA Short Company dated
        December 31, 1996

 *25    Executive Incentive Compensation Plan dated November 8, 1996

- -------------------------------------------------------------------------------

1   Incorporated by reference to the Company's Annual Report on Form  10-K  for
the  fiscal  year  ended  December 31, 1994,  File  Number  0-10475,  filed  in
Washington, D.C.

2   Incorporated by reference to the Company's Proxy Statement dated August  4,
1994, File Number 0-10475, Filed in Washington, D.C.

3   Incorporated by reference to the Company's Annual Report on Form  10-K  for
the  fiscal  year  ended  December 31, 1992,  File  Number  0-10475,  filed  in
Washington, D.C.

4   Incorporated by reference to the Company's Annual Report on Form  10-K  for
the  fiscal  year  ended  December 31, 1993,  File  Number  0-10475,  filed  in
Washington, D.C.

5 Incorporated by reference to the Company's Annual Report on Form 10-K for the
fiscal  year ended December 31, 1995, File Number 0-10475, filed in Washington,
D.C.

6 Promissory Notes from employees for exercising stock options.

EMPLOYEE NAME                       DATE      # OPTIONS     TOTAL NOTE
                                              EXERCISED
                                                                      
Robert V. Boylan                12/31/96         23,000        $43,125
Jim Barr                        12/30/96          6,500        $15,470
Paul Weinstein                  12/30/96          6,500        $15,470
Joel Worth Vess                 12/31/96         12,500        $29,750
Harry W. Boltz                  12/30/96         12,500        $29,750
Lania Kent                      12/31/96          7,500        $17,850
Jeff Ross                       12/31/96         11,500        $27,370
Scott Lankford                  12/31/96          1,000         $2,380
Steve Whiting                   12/31/96          1,500         $3.665
Michael S. Greene               12/31/96          5,000        $11,900
Donald R. Costner               12/31/96          1,000         $2,380
                                                                      

*  Indicates a management contract or compensatory plan or arrangement required
to  be  filed herewith.  No other exhibits required by Form 10-K are listed  as
they are not applicable.

<PAGE>
   
Exhibit 10(n)                                     
                                PAGES, INC.
                   NON-QUALIFIED STOCK OPTION AGREEMENT


     THIS  AGREEMENT  made this 1st day of November, 1996,  between  PAGES,
INC.,  a  corporation  existing under the laws of  the  State  of  Delaware
(hereinafter  referred to as the "Company"), and Juan F. Sotos (hereinafter
referred to as "Optionee").
     
     The  Company  believes that the future growth and development  of  the
Company   will   be  due,  in  large  part,  to  the  energy,   skill   and
resourcefulness  of its directors and that the Company  believes  that  the
grant  of  the  following stock option will advance the  interests  of  the
Company  and  provide an additional incentive to such persons  through  the
acquisition  of  a  proprietary interest in the Company  and  serve  as  an
inducement  for  the  attraction  and retention  of  talented  and  skilled
directors.
     
     In consideration of the mutual covenants hereinafter set forth and for
other good and valuable consideration, the parties hereto agree as follows:
     
                Grant of Option.  The Company hereby irrevocably grants  to
Optionee  the right and option hereinafter called "Option" to purchase  all
or  any  part  of  an aggregate of 10,000 shares of its Common  Stock  (the
"Shares") on the terms and conditions herein set forth.

               Purchase Price.  The purchase price of the Shares covered by the
Option  granted hereunder shall be Two Dollars Thirteen Cents  ($2.13)  per
Share,  being  the  Fair Market Value of such Shares as determined  by  the
Board  of  Directors as of the date of this Agreement, that being the  mean
between  the  bid and ask quotations of such Common Stock  as  reported  by
NASDAQ on November 1, 1996.

               Expiration.  The option contained herein shall in no event be
exercisable after the expiration of five (5) years after the date  of  this
Agreement.

               Limitation upon Exercise.  The option granted hereunder may be
exercised  in whole or from time to time in part at any time commencing  on
Nov  1,  1996,  and extending not more than five (5) years after  the  date
hereof.

                Recapitalizations, Etc.  In the event  of  changes  in  the
outstanding  common  shares of the Company by reason  of  stock  dividends,
stock  splits, recapitalizations, mergers, consolidations, combinations  or
exchange  of  Shares,  separations, reorganizations, or  liquidations,  the
appropriate  adjustment  in the number of Shares as  to  which  outstanding
options, or portions thereof then unexercised, shall be exercisable to  the
end  that  the  Optionee's proportionate interest shall  be  maintained  as
before  the  occurrence  of  such events; such  adjustment  in  outstanding
Options shall be made without change in the total price applicable  to  the
unexercised  portion of the Option and with a corresponding  adjustment  in
the             option             price             per             Share.



               Termination of Director Status; Death.  In the event the Optionee
during  his life ceases to be a director of the Company by reason  for  any
reason  other than a disability within the meaning of Section 105(d)(4)  of
the Internal Revenue Code, any Option or unexercised portion granted to him
which  is  otherwise  exercisable shall terminate unless  it  is  exercised
within three (3) months after the date on which he ceases to be a director,
and  in  any  event,  no later than the date of expiration  of  the  option
period; provided, however, if such Optionee who has ceased to be a director
of  the  Company  and  has become so disabled, any  Option  or  unexercised
portion granted to him shall terminate unless it is exercised within twelve
(12) months after the date on which he ceases to be a director, and in  any
event  no later than the date of expiration of the option period.   In  the
event of the death of the Optionee while he is a director of the Company or
within not more than three (3) months after the date of which he ceases  to
be a director, any option or unexercised portion thereof granted to him, if
otherwise  exercisable  by  the Optionee at  the  date  of  death,  may  be
exercised  by his personal representative, heirs, or legatees at  any  time
prior  to the expiration of twelve (12) months after the date of the  death
of  the Optionee, but in any event not later than the date of expiration of
the Option by its terms.

               Method of Exercise; Payment.  Options may be exercised in whole
at  any  time,  or in part from time to time with respect to  whole  shares
only,  within the period permitted for the exercise thereof, and  shall  be
exercised  by delivery of written notice of intent to exercise  the  Option
with  respect to a specified number of shares delivered to the  Company  at
its  principal office accompanied by payment in full to the Company at said
office  of  the amount of the purchase price for the number  of  shares  of
Stock  with  respect  to  which the Option is then being  exercised,  which
payment  may  be by any of the following means or any combination  thereof:
(i)  cash; (ii) certified or cashier's check payable to the Company;  (iii)
the  delivery of whole shares of Company Common Stock owned by  the  Option
holder,  or  (iv) by requesting that the Company withhold whole  shares  of
Company  Common  Stock  then  issuable upon exercise  of  the  Option  (for
purposes  of such a transaction the value of Shares shall be deemed  to  be
equal to the Fair Market Value of the Shares on the date of the exercise of
the  Option)  in which case the Option with respect to the shares  withheld
shall be deemed to be surrendered and canceled.  It shall be a condition to
the  obligation  of the Company to issue or transfer Company  Common  Stock
upon  exercise of an Option by delivery of shares of Company  Common  Stock
that  the Optionee pay to the Company, upon its demand, such amount as  may
be  requested by the Company for the purpose of satisfying its liability to
withhold federal, state, or local income or other taxes incurred by  reason
of  the  exercise  of such Option or the transfer of Company  Common  Stock
thereupon.  In the discretion of the Company withholding obligations may be
satisfied by an Optionee in any of the methods which may be used to pay the
purchase price as set forth above.

               Rights in Stock Before Issuance and Delivery.  No person shall be
entitled  to  the privileges of stock ownership in respect  of  any  Shares
issuable  upon exercise of this Option, unless and until such  Shares  have
been     issued     to    such    person    as    fully    paid     Shares.



               Requirements of Law.  By accepting this Option, the Optionee
represents and agrees for himself or herself and his or her transferees  by
will  or  the  laws of descent and distribution that, unless a registration
statement  under  the  Securities Act of 1933 is in  effect  as  to  Shares
purchased upon exercise of this Option, (a) any and all Shares so purchased
shall be acquired for his or her personal account and not with a view to or
for  a sale in connection with any distribution, and (b) each notice of the
exercise  of  any  portion  of  this  Option  shall  be  accompanied  by  a
representation  and warranty in writing, signed by the person  entitled  to
exercise the same, that the Shares are being so acquired in good faith  for
his  or  her  personal account and not with a view to  or  for  a  sale  in
connection  with  any  distribution.  No certificate  or  certificates  for
shares of stock purchased upon exercise of this Option shall be issued  and
delivered  unless  and  until, in the opinion  of  legal  counsel  for  the
Company,  such  Shares  may  be issued and delivered  without  causing  the
Company  to  be in violation of or incur any liability under  any  federal,
state or other securities law or other requirement of law or any regulatory
body  having  jurisdiction  over  the  Company.   Unless  registered  under
applicable  securities  laws,  certificates  evidencing  shares  of   stock
purchased  upon exercise of this Option shall bear a customary  restrictive
legend.

                Entire  Agreement.  This Agreement constitutes  the  entire
agreement between the parties hereto concerning the subject matter  hereof,
and   supersedes   all   prior   agreements,   memoranda,   correspondence,
conversations and negotiations.

               Governing Law.  This Agreement shall be governed by the laws of
the  State  of  Delaware as to all matters, including but  not  limited  to
matters of validity, construction, effect, performance, and remedies.  This
Agreement shall be binding upon the successors, assigns, and transferees of
the undersigned.

               Notices.  All notices given hereunder must be in writing and
shall  be  deemed to have been properly given if: (i) personally delivered;
(ii)  deposited  for  delivery  by  federal  express  or  other  nationally
recognized  overnight  courier services; or (iii)  sent  by  registered  or
certified  mail, return receipt requested, first class postage prepaid;  in
each  case  addressed  to the party entitled to receive  the  same  at  the
address specified below:

          (i)  If to the Company:       Pages, Inc.
                                        801 94th Street North
                                        St. Petersburg, FL  33702
                                        ATTN:  President

          (ii) If to Optionee:                    Juan F. Sotos
                                        4400 Squirrel Bend
                                        Columbus, Ohio  43220

     Either  party may alter the address to which notice is to be  sent  by
giving  notice of such change of address in conformity with the  provisions
set forth above providing for the giving of notice.

     
     
           IN  WITNESS  WHEREOF, the Company has caused this  Stock  Option
Agreement to be duly executed by its officer thereunto duly authorized, and
Optionee  has hereunto set his hand upon this Agreement to be effective  as
of the date and year first written above.

OPTIONEE:                          COMPANY:   PAGES, INC.

                                   By:
/s/ Juan F. Sotos
- ------------------
4400 Squirrel Bend                 Its:
(Street Address)


Columbus, Ohio                      43220
- -----------------------------------------------------------
(City)    (State)   (Zip Code)


###-##-####
- ------------------------
(Social Security Number)

<PAGE>

 Exhibit 10(o)

                                PAGES, INC.
                   NON-QUALIFIED STOCK OPTION AGREEMENT


     THIS  AGREEMENT  made this 1st day of November, 1996,  between  PAGES,
INC.,  a  corporation  existing under the laws of  the  State  of  Delaware
(hereinafter  referred  to  as  the  "Company"),  and  Robert  J.   Tierney
(hereinafter referred to as "Optionee").
     
     The  Company  believes that the future growth and development  of  the
Company   will   be  due,  in  large  part,  to  the  energy,   skill   and
resourcefulness  of its directors and that the Company  believes  that  the
grant  of  the  following stock option will advance the  interests  of  the
Company  and  provide an additional incentive to such persons  through  the
acquisition  of  a  proprietary interest in the Company  and  serve  as  an
inducement  for  the  attraction  and retention  of  talented  and  skilled
directors.
     
     In consideration of the mutual covenants hereinafter set forth and for
other good and valuable consideration, the parties hereto agree as follows:
     
                Grant of Option.  The Company hereby irrevocably grants  to
Optionee  the right and option hereinafter called "Option" to purchase  all
or  any  part  of  an aggregate of 10,000 shares of its Common  Stock  (the
"Shares") on the terms and conditions herein set forth.

               Purchase Price.  The purchase price of the Shares covered by the
Option  granted hereunder shall be Two Dollars Thirteen Cents  ($2.13)  per
Share,  being  the  Fair Market Value of such Shares as determined  by  the
Board  of  Directors as of the date of this Agreement, that being the  mean
between  the  bid and ask quotations of such Common Stock  as  reported  by
NASDAQ on November 1, 1996.

               Expiration.  The option contained herein shall in no event be
exercisable after the expiration of five (5) years after the date  of  this
Agreement.

               Limitation upon Exercise.  The option granted hereunder may be
exercised  in whole or from time to time in part at any time commencing  on
Nov  1,  1996,  and extending not more than five (5) years after  the  date
hereof.

                Recapitalizations, Etc.  In the event  of  changes  in  the
outstanding  common  shares of the Company by reason  of  stock  dividends,
stock  splits, recapitalizations, mergers, consolidations, combinations  or
exchange  of  Shares,  separations, reorganizations, or  liquidations,  the
appropriate  adjustment  in the number of Shares as  to  which  outstanding
options, or portions thereof then unexercised, shall be exercisable to  the
end  that  the  Optionee's proportionate interest shall  be  maintained  as
before  the  occurrence  of  such events; such  adjustment  in  outstanding
Options shall be made without change in the total price applicable  to  the
unexercised  portion of the Option and with a corresponding  adjustment  in
the             option             price             per             Share.



               Termination of Director Status; Death.  In the event the Optionee
during  his life ceases to be a director of the Company by reason  for  any
reason  other than a disability within the meaning of Section 105(d)(4)  of
the Internal Revenue Code, any Option or unexercised portion granted to him
which  is  otherwise  exercisable shall terminate unless  it  is  exercised
within three (3) months after the date on which he ceases to be a director,
and  in  any  event,  no later than the date of expiration  of  the  option
period; provided, however, if such Optionee who has ceased to be a director
of  the  Company  and  has become so disabled, any  Option  or  unexercised
portion granted to him shall terminate unless it is exercised within twelve
(12) months after the date on which he ceases to be a director, and in  any
event  no later than the date of expiration of the option period.   In  the
event of the death of the Optionee while he is a director of the Company or
within not more than three (3) months after the date of which he ceases  to
be a director, any option or unexercised portion thereof granted to him, if
otherwise  exercisable  by  the Optionee at  the  date  of  death,  may  be
exercised  by his personal representative, heirs, or legatees at  any  time
prior  to the expiration of twelve (12) months after the date of the  death
of  the Optionee, but in any event not later than the date of expiration of
the Option by its terms.

               Method of Exercise; Payment.  Options may be exercised in whole
at  any  time,  or in part from time to time with respect to  whole  shares
only,  within the period permitted for the exercise thereof, and  shall  be
exercised  by delivery of written notice of intent to exercise  the  Option
with  respect to a specified number of shares delivered to the  Company  at
its  principal office accompanied by payment in full to the Company at said
office  of  the amount of the purchase price for the number  of  shares  of
Stock  with  respect  to  which the Option is then being  exercised,  which
payment  may  be by any of the following means or any combination  thereof:
(i)  cash; (ii) certified or cashier's check payable to the Company;  (iii)
the  delivery of whole shares of Company Common Stock owned by  the  Option
holder,  or  (iv) by requesting that the Company withhold whole  shares  of
Company  Common  Stock  then  issuable upon exercise  of  the  Option  (for
purposes  of such a transaction the value of Shares shall be deemed  to  be
equal to the Fair Market Value of the Shares on the date of the exercise of
the  Option)  in which case the Option with respect to the shares  withheld
shall be deemed to be surrendered and canceled.  It shall be a condition to
the  obligation  of the Company to issue or transfer Company  Common  Stock
upon  exercise of an Option by delivery of shares of Company  Common  Stock
that  the Optionee pay to the Company, upon its demand, such amount as  may
be  requested by the Company for the purpose of satisfying its liability to
withhold federal, state, or local income or other taxes incurred by  reason
of  the  exercise  of such Option or the transfer of Company  Common  Stock
thereupon.  In the discretion of the Company withholding obligations may be
satisfied by an Optionee in any of the methods which may be used to pay the
purchase price as set forth above.

               Rights in Stock Before Issuance and Delivery.  No person shall be
entitled  to  the privileges of stock ownership in respect  of  any  Shares
issuable  upon exercise of this Option, unless and until such  Shares  have
been     issued     to    such    person    as    fully    paid     Shares.



               Requirements of Law.  By accepting this Option, the Optionee
represents and agrees for himself or herself and his or her transferees  by
will  or  the  laws of descent and distribution that, unless a registration
statement  under  the  Securities Act of 1933 is in  effect  as  to  Shares
purchased upon exercise of this Option, (a) any and all Shares so purchased
shall be acquired for his or her personal account and not with a view to or
for  a sale in connection with any distribution, and (b) each notice of the
exercise  of  any  portion  of  this  Option  shall  be  accompanied  by  a
representation  and warranty in writing, signed by the person  entitled  to
exercise the same, that the Shares are being so acquired in good faith  for
his  or  her  personal account and not with a view to  or  for  a  sale  in
connection  with  any  distribution.  No certificate  or  certificates  for
shares of stock purchased upon exercise of this Option shall be issued  and
delivered  unless  and  until, in the opinion  of  legal  counsel  for  the
Company,  such  Shares  may  be issued and delivered  without  causing  the
Company  to  be in violation of or incur any liability under  any  federal,
state or other securities law or other requirement of law or any regulatory
body  having  jurisdiction  over  the  Company.   Unless  registered  under
applicable  securities  laws,  certificates  evidencing  shares  of   stock
purchased  upon exercise of this Option shall bear a customary  restrictive
legend.

                Entire  Agreement.  This Agreement constitutes  the  entire
agreement between the parties hereto concerning the subject matter  hereof,
and   supersedes   all   prior   agreements,   memoranda,   correspondence,
conversations and negotiations.

               Governing Law.  This Agreement shall be governed by the laws of
the  State  of  Delaware as to all matters, including but  not  limited  to
matters of validity, construction, effect, performance, and remedies.  This
Agreement shall be binding upon the successors, assigns, and transferees of
the undersigned.

               Notices.  All notices given hereunder must be in writing and
shall  be  deemed to have been properly given if: (i) personally delivered;
(ii)  deposited  for  delivery  by  federal  express  or  other  nationally
recognized  overnight  courier services; or (iii)  sent  by  registered  or
certified  mail, return receipt requested, first class postage prepaid;  in
each  case  addressed  to the party entitled to receive  the  same  at  the
address specified below:

          (i)  If to the Company:       Pages, Inc.
                                        801 94th Street North
                                        St. Petersburg, FL  33702
                                        ATTN:  President

          (ii) If to Optionee:                    Robert J. Tierney
                                        Ohio State University
                                        1945 North High Street
                                        Columbus, Ohio  43210

     Either  party may alter the address to which notice is to be  sent  by
giving  notice of such change of address in conformity with the  provisions
set forth above providing for the giving of notice.

     
     
           IN  WITNESS  WHEREOF, the Company has caused this  Stock  Option
Agreement to be duly executed by its officer thereunto duly authorized, and
Optionee  has hereunto set his hand upon this Agreement to be effective  as
of the date and year first written above.

OPTIONEE:                          COMPANY:

                                   PAGES, INC.

                                   By:
/s/ Robert J. Tierney
- --------------------------
1945 North High Street             Its:
- --------------------------
(Street Address)


Columbus, Ohio                      43210
- -------------------------------------------
(City)    (State)   (Zip Code)


###-##-####
- -------------------------
(Social Security Number)

    


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