PAGES INC /OH/
10-Q, 1997-05-08
MISCELLANEOUS NONDURABLE GOODS
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C.   20549

                                   FORM 10-Q

(Mark One)
[ X ]          QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D)
                    OF THE SECURITIES EXCHANGE ACT OF 1934
                                       
     For Quarterly Period Ended March 31, 1997

                                      OR
                                       
[    ]         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934
                                       
Commission File Number 0-10475

                                  PAGES, INC.

Incorporated - Delaware                    I.R.S. Identification No. 34-1297143
                                       
             801 94th Avenue North, St. Petersburg, Florida 33702
                                       
                 Registrant's Telephone Number (813) 578-3300
                                       
Indicate  by  check  mark  whether the registrant (1)  has  filed  all  reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act  of
1934  during  the  preceding 12 months (or for such  shorter  period  that  the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

YES    X            NO  
     -----               ------

                     APPLICABLE ONLY TO CORPORATE ISSUERS:
Indicate  the number of shares outstanding of each of the issuer's  classes  of
common   stock,  as  of  latest  practicable  date:   6,194,009  common  shares
outstanding, each $0.01 par value, as of April 30, 1997.
<PAGE>
                        PART I - FINANCIAL INFORMATION
                                       
ITEM 1.   FINANCIAL STATEMENTS

                                       
                                  PAGES, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (Unaudited)
                                       

                                           Three Months         Three Months
                                               Ended                Ended
                                         March 31, 1997       March 31, 1996
                                        ----------------     ----------------

Revenues                                  $  7,144,194         $  9,457,068
                                          ------------         ------------

Costs and Expenses:
  Cost of goods sold                         4,136,552            5,699,713
  Selling, general and administrative        2,786,870            4,225,485
  Interest, net                                189,330              361,992
  Depreciation and amortization                271,068              233,720
  Gain on sale of distribution channel               -           (3,255,337)
                                          ------------         ------------
                                             7,383,820            7,265,573
                                          ------------         ------------

Income(loss) from continuing operations
  before income taxes                         (239,626)           2,191,495

Provision for income taxes                           -                    -
                                          ------------         ------------

Income(loss) from continuing operations       (239,626)           2,191,495

Discontinued operations:
  Income from operations                             -              380,768
  Cumulative effect of change in 
    accounting principle                             -              994,664
                                          ------------         ------------
 NET INCOME(LOSS)                          $  (239,626)        $  3,566,927
                                          ============         ============

Income(loss) per common share:
  Income(loss) from continuing operations $      (0.04)        $        .38
  Discontinued operations before 
    cumulative effect of change in 
    accounting principle                             -                  .07
  Cumulative effect of change in 
    accounting principle                             -                  .17
                                          ------------         ------------
Income(loss) per common share             $      (0.04)        $       0.62
                                          ============         ============
Weighted average common and common
  equivalent shares                          6,199,000            5,721,000
                                          ============         ============

                            See accompanying notes

<PAGE>
                                  PAGES, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (Unaudited)

                                         March 31, 1997       December 31, 1996
                                          ------------         ------------
ASSETS   

Current Assets:
  Cash                                    $    204,188        $     317,911
  Accounts receivable, net of allowance 
    for doubtful accounts of $285,000 
    and $316,000, respectively               3,592,658            6,896,366
  Inventory                                 12,849,811           19,358,374
  Prepaid expenses                             905,400            1,541,964
  Note receivable from CA Short Company        100,000                    -
                                          ------------         ------------
    Total current assets                    17,652,057           28,114,615
                                          ------------         ------------

Property and equipment:
  Buildings                                  1,070,201            4,264,259
  Equipment                                  2,220,891            4,045,248
                                          ------------         ------------
                                             3,291,092            8,309,507
    Less accumulated depreciation           (1,232,157)          (2,448,860)
                                          ------------         ------------
                                             2,058,935            5,860,647
  Land                                         420,000              631,468
                                          ------------         ------------

    Total property and equipment, net        2,478,935            6,492,115
                                          ------------         ------------

Other assets:
  Note receivable from CA Short Company      4,900,000                    -
  Cost in excess of net assets acquired,
    net of accumulated amortization of 
    $687,000 and $645,000, respectively      4,567,366            5,828,757
  Other                                        261,123              884,752
                                          ------------         ------------

                                             9,728,489            6,713,509
                                          ------------         ------------

                TOTAL ASSETS               $29,859,481          $41,320,239
                                          ============         ============

                                       
                            See accompanying notes

<PAGE>

                                  PAGES, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (Unaudited)



                                        March 31, 1997      December 31, 1996
                                          ------------         ------------
LIABILITIES AND STOCKHOLDERS' EQUITY 

Current Liabilities:
  Accounts payable                        $  4,418,118         $  3,388,341
  Short-term debt obligations               10,144,349           13,120,561
  Accrued liabilities                          885,430            2,060,637
  Accrued tax liabilities                    2,182,500            2,283,836
  Deferred revenue                           1,009,479            3,068,320
  Current portion of long-term debt 
    obligations                                144,901              158,160
  Current portion of capital lease
    obligations                                 81,445              100,123
                                          ------------         ------------

    Total current liabilities               18,866,222           24,179,978
                                          ------------         ------------

Long-term debt and capital lease
  obligations                                1,296,623            1,328,986
Deferred revenue                                     -            2,935,626
                                          ------------         ------------

  Total liabilities                         20,162,845           28,444,590

Commitments and contingencies

Stockholders' Equity:
  Preferred stock: $.01 par value; 
    authorized 300,000 shares; none issued 
    and outstanding
  Common stock: $.01 par value; authorized
    20,000,000 shares; issued 6,492,722 and
    6,497,268 shares, respectively              64,927               64,973
  Capital in excess of par value            21,266,059           23,951,788
  Notes receivable from stock sales           (903,123)            (903,123)
  Accumulated deficit                      (10,490,104)          (9,996,866)
                                          ------------         ------------
                                             9,937,759           13,116,772
  Less 298,713 shares of common stock in
    treasury, at cost                         (241,123)            (241,123)
                                          ------------         ------------

  Total stockholders' equity                 9,696,636           12,875,649
                                          ------------         ------------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $29,859,481          $41,320,239
                                          ============         ============
                                       
                            See accompanying notes

<PAGE>
                                       
                                  PAGES, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (Unaudited)
                                       
                                          Three Months         Three Months
                                             Ended                Ended
                                         March 31, 1997       March 31, 1996
                                          ------------         ------------

Cash Flow Used In Operations:
  Income(loss) from continuing operations $   (239,626)        $  2,191,495

Reconciliation to net cash flow used 
  in continuing operations:
  Depreciation and amortization                271,068              233,720
  Gain on sale of distribution channel               -           (3,255,337)

 Changes in working capital items of 
  continuing operations:
  Accounts receivable                       (1,340,319)          (1,033,008)
  Inventory                                   (654,590)           2,147,549
  Prepaid expenses and other assets           (145,826)            (341,654)
  Accounts payable and accrued liabilities   1,667,409           (2,279,902)
  Deferred revenue                            (106,524)            (313,677)
                                          ------------         ------------
    Net cash used in continuing operations    (548,408)          (2,650,814)
                                          ------------         ------------
    Net cash from (used in) discontinued
      operations                              (152,787)              15,512
                                          ------------         ------------
    Net cash used in operations               (701,195)          (2,635,302)
                                          ------------         ------------

Cash Flow From (Used In) Investing Activities:
  Proceeds from sale of property
    and equipment                                    -                8,031
  Payments for purchases of property
    and equipment                              (41,764)             (32,675)
  Proceeds from disposition of
    distribution channel                             -           11,287,500
                                          ------------         ------------
  Net cash flow from (used in)
    investing activities                       (41,764)          11,262,856
                                          ------------         ------------

Cash Flow From (Used In) Financing Activities:
  Proceeds from issuance of stock                    -              123,749
  Proceeds from debt obligations             5,574,406           10,833,222
  Payments on debt and lease obligations    (4,945,170)         (19,927,032)
                                          ------------         ------------
    Net cash flow from (used in)
      financing activities                     629,236           (8,970,061)
                                          ------------         ------------

  Effect of changes in exchange rates
     on cash                                         -              (13,699)
                                          ------------         ------------

  Decrease in cash                            (113,723)            (356,206)

  Cash, beginning of period                    317,911              532,855
                                          ------------         ------------
  Cash, end of period                     $    204,188        $     176,649
                                          ============         ============

                            See accompanying notes

<PAGE>

                                  PAGES, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Note 1.  Basis of Presentation

      The accompanying consolidated financial statements have not been audited,
but  reflect all adjustments which, in the opinion of management, are necessary
for  a fair presentation of financial position, results of operations and  cash
flows.  All adjustments are of a normal and recurring nature.

      The  children's  literature business is highly  seasonal  and  correlated
closely  to the school year.  The results of operations for the interim periods
are not necessarily indicative of the results to be expected for the full year.

     Certain reclassifications were made to the prior year financial statements
to conform to current period presentations.  The interim consolidated financial
statements  and notes thereto are presented as permitted by the Securities  and
Exchange  Commission  and do not contain certain information  included  in  the
Company's  annual  financial  statements and  notes  thereto.  These  financial
statements  should be read in conjunction with the Company's audited  financial
statements and notes thereto for the fiscal year ended December 31, 1996.
                                       
Note 2.  Discontinued Operations

     Effective on the close of business on December 31, 1996, the Company
completed a tax-free spin-off of the common stock of the Company's wholly-owned
subsidiary, CA Short Company ("CAS") through a distribution to the stockholders
of Pages, Inc. of one and one-half shares of CAS common stock for every ten
shares of Pages common stock outstanding on the record date.  Effective January
1, 1997, CAS issued a subordinated debenture to Pages in the principal amount
of $5.0 million bearing interest at 7% per annum payable quarterly, with
principal payments of $100,000 each due at the end of the first four years, and
a final payment of $4.6 million due at the end of the fifth year.  The Company
had an investment and advances due from CAS prior to the spin-off that totaled
approximately $7.7 million.  Capital in excess of par value of the Company was
reduced by approximately $2.7 million effective January 1, 1997, to record the
spin-off transaction.

     The spin-off of this discontinued operation represents the entire
incentive/awards segment of the Company's business.  The statement of
operations for the three months ended March 31, 1996 has been restated to
reflect the results of CAS as a discontinued operation.  Revenues for CAS were
$5.8 million for the three months ended March 31, 1996.  Net income was $1.3
million.  Included in the net income is a $1.0 million cumulative effect of an
accounting change adopted by CAS as of January 1, 1996.  CAS changed its method
of accounting for the recognition of revenues relating to advance deposits.

     The components of net assets of the CAS discontinued operations included
in the balance sheet at December 31, 1996, follow:

                                             
Cash                                            $     130,972
Accounts receivable, net                            4,644,027
Inventory                                           7,163,153
Prepaid expenses                                      803,321
Property and equipment, net                         3,931,800
Costs in excess of net asset acquired, net          1,133,023
Other assets                                          622,257
Accounts payable                                   (1,572,022)
Accrued liabilities                                  (342,156)
Short-term debt obligations                        (3,669,746)
Deferred revenue                                   (4,887,943)



Note   3.   Disposition  of  United  Kingdom  and  Discontinuance  of  Canadian
Distribution Channels

      The  Company sold its United Kingdom subsidiary in March, 1996.  Revenues
in  US  dollars  for the United Kingdom subsidiary for the three  months  ended
March  31,  1996, approximated $1.4 million, with loss before income  taxes  of
approximately $117,000.

     The Company discontinued its Canadian distribution channel in March, 1996.
Revenues  in U.S. dollars for the Canadian distribution channel for  the  three
months  ended  March 31, 1996, approximated $335,000, with loss  before  income
taxes of approximately $175,000.

Note 4.  Supplemental Cash Flow Information

      Cash  payments  during the three months ended March  31,  1997  and  1996
included  interest of $192,000 and $431,000, respectively, and income taxes  of
$150,000 and $0, respectively.

      During  the  three  months ended March 31, 1997, the Company  acquired  a
$5,000,000 note receivable from CA Short Company in connection with  the  spin-
off  of  this  wholly-owned subsidiary effective on the close  of  business  on
December 31, 1996.

Note 5.  Stock Appreciation Rights

     Included in the results of operations for the three months ended March 31,
1997,  is  a  reduction  in  administrative compensation  expense  of  $431,287
associated  with  the  Company's Stock Appreciation  Rights  issued  under  the
executive incentive compensation plan in October, 1996.

Note 6.  Income Taxes

      There  was no income tax provision for the three months ended  March  31,
1997,  due  to the Company's net operating loss position and the full valuation
of  any  resulting deferred tax benefit.  Estimated income tax rates  based  on
annualized income were taken into consideration.

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
              RESULTS OF OPERATIONS

First Quarter 1997 Compared with First Quarter 1996

      Revenues  for  the  three months ended March 31, 1997, approximated  $7.1
million compared to approximately $9.5 million for the three months ended March
31,  1996,  a decrease of  25% or approximately $2.4 million.  The decrease  in
revenues  is principally attributable to the following: the sale of the  United
Kingdom  operations in March 1996 (15% or $1.4 million); the discontinuance  of
the Canadian distribution channel in early March 1996 (3% or $300,000); and  an
approximate  23% reduction in the number of domestic book fair events  held  in
the current quarter compared to the same period in 1996, partially offset by  a
12% increase in average revenue per fair (5% or $500,000).

      Cost  of  goods sold was approximately $4.1 million for the three  months
ended  March  31, 1997, compared to approximately $5.7 million  for  the  three
months  ended March 31, 1996, a decrease of 28% or approximately $1.6  million.
The  decrease  in  cost  of  goods sold is due to  the  reduction  in  revenues
discussed above.  As a percentage of revenues, cost of goods sold decreased  by
2.4%  to 57.9% during the first quarter of 1997 compared to 60.3% for the  same
period in 1996. The decrease is due to changes in product mix sold, the sale of
the   United  Kingdom  operations  and  the  discontinuance  of  the   Canadian
distribution channel in March 1996, and improvements in the cost of  book  fair
products.

      Selling,  general,  and  administrative expense  was  approximately  $2.8
million  for  the three months ended March 31, 1997, compared to  approximately
$4.2  million for the three months ended March 31, 1996, a decrease of  33%  or
approximately $1.4 million. The decrease in selling, general and administrative
expense  is attributable to the sale of the United Kingdom operations  and  the
discontinuance  of  the Canadian distribution channel in March  1996,  and  the
reduction  in expenses of approximately $431,000 in March 1997, to  record  the
current value of Stock Appreciation Rights issued in 1996.

      Interest  expense was approximately $189,000 for the three  months  ended
March 31, 1997, compared to $362,000 for the three months ended March 31, 1996,
a  decrease  of  48% or $173,000. The average outstanding debt  for  the  three
months  ended  March  31,  1997 approximated $11.7 million  compared  to  $16.5
million  for the three months ended March 31, 1996.  Additionally, the  average
interest  rate  for  the three months ended March 31, 1997 approximated   9.25%
compared  to  approximately 8.85% for the three months ended  March  31,  1996.
Netted  in  interest  expense for the three months  ended  March  31,  1997  is
approximately  $90,000  of  interest income earned on  the  $5.0  million  note
receivable from the former subsidiary, CA Short Company.

      Depreciation and amortization expense was approximately $271,000 for  the
three  months  ended March 31, 1997, compared to $234,000 for the three  months
ended March 31, 1996, an increase of 16% or approximately $37,000.

      There  was no income tax provision for the three months ended  March  31,
1997,  due  to the Company's net operating loss position and the full valuation
of  any  resulting deferred tax benefit. Estimated income tax  rates  based  on
annualized income were taken into consideration.

      The  first quarter ended March 31, 1997 resulted in an operating loss  of
$240,000  compared  to operating income of $2.2 million in  the  first  quarter
ended  March 31, 1996.  The operating results for the quarter ended  March  31,
1996  included  a $3.3 million gain recorded on the sale of the United  Kingdom
distribution  channel.   Without the gain, operating results  improved  in  the
first quarter ended March 31, 1997 over the same quarter for 1996.

      The first quarter ended March 31, 1997 resulted in a net loss of $240,000
versus  net income of $3.6 million in the first quarter ended March  31,  1996.
Included  in  net income for the first quarter ended March 31,  1996  was  $1.3
million of income from the discontinued operations of the Company's subsidiary,
CA  Short  Company (which was spun-off to shareholders at December  31,  1996).
Without  the income from discontinued operations and the  gain mentioned above,
net results improved in the first quarter ended March 31, 1997 over the  same
quarter  for 1996.  Primary  and  fully  diluted  earnings per share decreased
from  $.62  in  the comparable quarter last year to a net loss per  share  of
$.04.

Liquidity and Capital Resources

      The  Company had a net decrease in cash for the three months ended  March
31,  1997 of $114,000, compared to a net decrease for the comparable period  in
the  prior year of $356,000.  Cash provided by financing activities funded  the
net  cash  used in operating and investing activities during the  three  months
ended March 31, 1997.

      For  the  three  months ended March 31, 1997 continuing  operations  used
$548,000 in cash as compared to $2.6 million during the first quarter of  1996.
Included in operating cash outlays in the first quarter of 1997 was $375,000 
and $150,000, relating to the settlements of the previously disclosed
litigation with Gruner + Jahr and the Internal Revenue Service, respectively.
The  decrease in cash used in operations for the first quarter of 1997 resulted
primarily from improved income from operations (approximately $400,000) and  an
increase  in  the  days  outstanding of trade accounts  payable.   Due  to  the
seasonality of the Company's book fairs, cash flow from the Spring season fairs
does not become significant until mid-March.  This has required the Company  to
extend  payments  to  some  of its vendors beyond normal  terms.   The  Company
anticipates vendor payments will be back to normal terms by June 1997.

      For  the three months ended March 31, 1997 net cash provided by financing
activities  was  $629,000.   This  compares  to  net  cash  used  in  financing
activities  of  $9.0  million  for  the three  months  ended  March  31,  1996.
Financing  activities consisted primarily of borrowings  and  paydowns  on  the
revolving  line of credit in 1997.  In the comparable period in 1996,  proceeds
from  the  sale of the United Kingdom distribution channel were used  to  repay
debt  obligations.  The Company's primary source of liquidity has been  amounts
available under its existing credit facility.  The Company has an $11.5 million
revolving  credit  facility  ($1,355,651 unused  at  March  31,  1997)  bearing
interest at the lender's prime rate plus 1%, due June 30, 1997.

      Cash  used in investing activities was $42,000 for the three months ended
March  31,  1997,  representing payments for capital expenditures.   The  three
months  ended  March  31,  1996  had cash from investing  activities  of  $11.3
million,  primarily  representing the proceeds from  the  sale  of  the  United
Kingdom distribution channel.

      The  Company anticipates that operating cash flows during the next twelve
months,  coupled  with  the  revolving credit facility,  will  cover  operating
expenditures  and  meet  the current maturities on long-term  obligations.  The
Company  does  not  anticipate  any  material  expenditures  for  property  and
equipment during the next twelve months.

      During  the  second  half of 1997 and early 1998, the  Company  plans  to
expand  several  of its product lines and to introduce a new book fair concept.
The Company anticipates an increase in revenues from the  plans  and  to  do so
will require an increased inventory investment.  The Company  anticipates 
raising additional  capital during the second and third quarters of 1997 to 
fund this growth.    The  exact form of this has not been decided; however, 
the  Company anticipates  that  it will conduct a public rights offering to its
shareholders of  units  consisting of subordinated debentures and warrants, 
with a continued  public  offering of any units not purchased pursuant to  the
rights  offering.  If additional funds are not raised, the Company will delay 
the product line expansion and new book fair introduction  and will control its
growth and  expenses at a level  funded  by internal  cash flows and the 
revolving credit facility.  The Company's  credit facility  is  due  and  
payable  in  full  on June 30, 1997. Although the lender has not issued a 
commitment to do so, the Company  believes that its relationship with its 
lender is favorable and that the credit facility will be renewed when due.

Seasonality

      The  children's  literature business is highly  seasonal  and  correlated
closely  to   the  school year.  As a result, most of the income  is  generated
between  the months of September and May.  Due to the seasonality, the  Company
experiences negative cash flow during the summer months.  Further, in order  to
build its inventory for its Fall sales, the Company's borrowings increase  over
the  summer  and  generally peak during late Fall.   Inventory and  receivables
reach peak levels during the months of October through December.

Special Note Regarding Forward-Looking Statements

      Certain  statements  contained  in this  Form  10-Q  under  "Management's
Discussion  and  Analysis  of Financial Condition and  Results  of  Operations"
regarding   matters  that  are  not  historical  facts  are  "forward   looking
statements"  (as  such  term  is defined in the Private  Securities  Litigation
Reform   Act   of  1995)  and  because  such  statements  involve   risks   and
uncertainties,  actual results may differ materially from  those  expressed  or
implied  by such forward-looking statements.  Those statements include  remarks
regarding  the  intent, belief, or current expectations  of  the  Company,  its
directors,  or  its officers with respect to, among other things:   (i)  future
operating cash flows;  (ii) ability of the Company to absorb additional volume;
(iii)  the  Company's financing plans;  and (iv) the Company's growth strategy,
including  the  introduction of new book fair concepts.  Prospective  investors
are  cautioned  that any such forward-looking statements are not guarantees  of
future performance and involve risks and uncertainties, and that actual results
may differ materially from those projected in the forward-looking statements as
a  result of various factors.  The accompanying information contained  in  this
Form  10-Q,  including without limitation the information set forth  under  the
heading  "Management's  Discussion  and Analysis  of  Financial  Condition  and
Results  of  Operations", identifies important factors that  could  cause  such
differences.




                          PART II - OTHER INFORMATION
                                       
ITEM 1:   LEGAL PROCEEDINGS
- -------
          (a)  On  December  27,  1996, the Company filed  an  action  in  U.S.
          District  Court  for  the Northern District of  Ohio  against  Arthur
          Andersen & Co. LLP seeking in excess of $16,000,000 in damages.   The
          complaint  is  a result of the final outcome of the Internal  Revenue
          Service assessment settled in October, 1996, and representations made
          by  Arthur Andersen & Co. during Pages, Inc's purchase of School Book
          Fairs, Inc. at May 19, 1992.

          (b)   In March 1997, the Company reached a settlement with Gruner + 
          Jahr Printing and Publishing Company (G+J) on the previously 
          disclosed litigation.  As a result of the settlement, the Company 
          made a payment to G+J of $300,000 in March 1997.  No other legal 
          proceedings were terminated during the  three  months ended March 
          31, 1997, other than routine litigation incidental to the Company's 
          business.

ITEM 2:   CHANGES IN SECURITIES
- -------   None.

ITEM 3:   DEFAULT UPON SENIOR SECURITIES
- -------   None.

ITEM 4:   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- -------   None.

NOTE 5:   OTHER INFORMATION
- -------   None.

ITEM 6:   EXHIBITS AND REPORTS ON FORM 8-K
- -------
          (a) Exhibits:
              Exhibit 
              Number         Description of Document
              -------   --------------------------------------------
              3(a)1     Certificate of Incorporation dated October 5, 1994
              3(b)1     By-laws of the Company
              11        Computation of Per Share Earnings


          (b) Reports on 8-K:
              A report on Form 8-K dated and filed January 7, 1997, under
              Item 5 disclosing the finalization of the spin-off of 
              CA Short Company.

              A report on Form 8-K dated and filed February 6, 1997, under
              Item 5 announcing the appointment of Steven L. Canan to 
              Chief Financial Officer and Treasurer.

Footnotes:

(1) Incorporated by reference to the Company's Annual Report on Form 10-K for
    the fiscal year ended December 31, 1994, File Number 0-10475, filed in
    Washington, D.C.

<PAGE>

                                   SIGNATURE
                                       


Pursuant  to the requirements of the Securities and Exchange Act of  1934,  the
Registrant  has  duly  caused this report to be signed on  its  behalf  by  the
undersigned thereunto duly authorized.


                                  Pages, Inc.
                                 -------------------------------- 
                                 (Registrant)




Dated:  May 8, 1997             By: /s/ Steven L. Canan
       ----------------------      -------------------------------
                                   Steven L. Canan
                                   Vice President, Treasurer and
                                   Chief Financial Officer
                                   (Principal Financial Officer and
                                    Principal Accounting Officer)
<PAGE>

                                  EXHIBIT 11
                         PAGES, INC. AND SUBSIDIARIES
                       COMPUTATION OF PER SHARE EARNINGS
                                       
                                      Three Months Ended   Three Months Ended
                                        March 31, 1997       March 31, 1996
                                          ------------         ------------

Primary
Weighted average number of
  common shares outstanding                  6,199,000            5,180,000

Adjustment for stock options
  which have a dilutive effect
  based upon the average market
  price for common stock:
  Add dilutive stock options                        --            1,424,000
  Deduct shares that could be
    repurchased from the proceeds
    of dilutive options                             --             (883,000)
                                          ------------         ------------
Weighed average common and
   common equivalent shares                  6,199,000            5,721,000
                                          ============         ============


Income(loss) from continuing operations   $   (239,626)         $ 2,191,495
Discontinued operations before cumulative
  effect of change in accounting principle          --              380,768
Cumulative effect of change in accounting
  principle                                         -               994,664
                                          ------------         ------------
Net income(loss)                              (239,626)           3,566,927
Earnings adjustment (20% rule)                       -                    -
                                          ------------         ------------
Net income(loss) for computation purposes $   (239,626)         $ 3,566,927
                                          ============         ============
Income(loss) per common share:
Income(loss) from continuing operations   $      (0.04)         $       .38
Discontinued operations before cumulative
  effect of change in accounting principle           -                  .07
Cumulative effect of change in accounting
  principle                                          -                  .17
                                          ------------         ------------
Earnings(loss) per common and common
    equivalent share                      $      (0.04)         $       .62
                                          ============         ============
<PAGE>

                                       Three Months Ended   Three Months Ended
                                         March 31, 1997       March 31, 1996
                                          ------------         ------------

Fully diluted
Weighted average number of
  common shares outstanding                  6,199,000            5,180,000

Adjustment for stock options
  which have a dilutive effect
  based upon the market price for
  common stock at end of period:
  Add dilutive stock options                    81,000            1,424,000
  Deduct shares that could be
    repurchased from the proceeds
    of dilutive options                        (66,000)            (883,000)
                                          ------------         ------------
Fully diluted shares                         6,214,000            5,721,000
                                          ============         ============

Income(loss) from continuing operations   $   (239,626)        $  2,191,495
Discontinued operations before cumulative
  effect of change in accounting principle           -              380,768
Cumulative effect of change in accounting
  principle                                          -              994,664
                                          ------------         ------------
Net income(loss)                              (239,626)           3,566,927
Earnings adjustment (20% rule)                       -                    -
                                          ------------         ------------
Net income(loss) for computation purposes $   (239,626)        $  3,566,927
                                          ============         ============
Income(loss) per common share:
Income(loss) from continuing operations   $      (0.04)        $        .38
Discontinued operations before cumulative
  effect of change in accounting principle           -                  .07
Cumulative effect of change in accounting
  principle                                          -                  .17
                                          ------------         ------------
Earnings(loss) per common and common
    equivalent share assuming full dilution $    (0.04)       $         .62
                                          ============        =============


<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                         204,188
<SECURITIES>                                         0
<RECEIVABLES>                                3,877,658
<ALLOWANCES>                                   285,000
<INVENTORY>                                 12,849,811
<CURRENT-ASSETS>                            17,652,057
<PP&E>                                       3,711,092
<DEPRECIATION>                               1,232,157
<TOTAL-ASSETS>                              29,859,481
<CURRENT-LIABILITIES>                       18,866,222
<BONDS>                                      1,296,623
                                0
                                          0
<COMMON>                                        64,927
<OTHER-SE>                                   9,631,709
<TOTAL-LIABILITY-AND-EQUITY>                29,859,481
<SALES>                                      7,144,194
<TOTAL-REVENUES>                             7,144,194
<CGS>                                        4,136,552
<TOTAL-COSTS>                                4,136,552
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             189,330
<INCOME-PRETAX>                              (239,626)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (239,626)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (239,626)
<EPS-PRIMARY>                                    (.04)
<EPS-DILUTED>                                    (.04)
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<RESTATED> 
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                         176,649
<SECURITIES>                                         0
<RECEIVABLES>                                7,549,330
<ALLOWANCES>                                   426,000
<INVENTORY>                                 18,607,814
<CURRENT-ASSETS>                            27,795,324
<PP&E>                                       8,381,280
<DEPRECIATION>                               2,086,932
<TOTAL-ASSETS>                              41,047,567
<CURRENT-LIABILITIES>                       17,003,857
<BONDS>                                     10,351,745
                                0
                                          0
<COMMON>                                        56,152
<OTHER-SE>                                  13,635,813
<TOTAL-LIABILITY-AND-EQUITY>                41,047,567
<SALES>                                      9,457,068
<TOTAL-REVENUES>                             9,457,068
<CGS>                                        5,699,713
<TOTAL-COSTS>                                5,699,713
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             361,992
<INCOME-PRETAX>                              2,191,495
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          2,191,495
<DISCONTINUED>                                 380,768
<EXTRAORDINARY>                                      0
<CHANGES>                                      994,664
<NET-INCOME>                                 3,566,927
<EPS-PRIMARY>                                      .62
<EPS-DILUTED>                                      .62
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<RESTATED> 
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                         532,855
<SECURITIES>                                         0
<RECEIVABLES>                               10,388,548
<ALLOWANCES>                                   457,000
<INVENTORY>                                 27,840,561
<CURRENT-ASSETS>                            40,534,793
<PP&E>                                      10,699,063
<DEPRECIATION>                               3,442,661
<TOTAL-ASSETS>                              54,849,475
<CURRENT-LIABILITIES>                       24,815,557
<BONDS>                                     17,373,403
                                0
                                          0
<COMMON>                                        54,746
<OTHER-SE>                                  10,618,853
<TOTAL-LIABILITY-AND-EQUITY>                54,849,475
<SALES>                                     50,200,870
<TOTAL-REVENUES>                            50,200,870
<CGS>                                       31,196,346
<TOTAL-COSTS>                               31,196,346
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           1,801,391
<INCOME-PRETAX>                            (4,097,957)
<INCOME-TAX>                                 2,119,400
<INCOME-CONTINUING>                        (6,217,357)
<DISCONTINUED>                             (3,002,362)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (9,219,719)
<EPS-PRIMARY>                                   (1.87)
<EPS-DILUTED>                                   (1.87)
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<RESTATED> 
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                         671,602
<SECURITIES>                                         0
<RECEIVABLES>                               14,133,086
<ALLOWANCES>                                   168,000
<INVENTORY>                                 33,014,774
<CURRENT-ASSETS>                            53,011,874
<PP&E>                                      10,693,329
<DEPRECIATION>                               3,014,424
<TOTAL-ASSETS>                              68,005,404
<CURRENT-LIABILITIES>                       39,485,428
<BONDS>                                      8,927,312
                                0
                                          0
<COMMON>                                        50,879
<OTHER-SE>                                  19,541,785
<TOTAL-LIABILITY-AND-EQUITY>                68,005,404
<SALES>                                     51,178,389
<TOTAL-REVENUES>                            51,178,389
<CGS>                                       30,398,127
<TOTAL-COSTS>                               30,398,127
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           1,274,521
<INCOME-PRETAX>                              (559,922)
<INCOME-TAX>                                 (168,700)
<INCOME-CONTINUING>                          (391,222)
<DISCONTINUED>                                (81,210)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (472,432)
<EPS-PRIMARY>                                    (.12)
<EPS-DILUTED>                                    (.12)
        

</TABLE>


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