VSI HOLDINGS INC
10-Q, 1997-08-14
WOMEN'S CLOTHING STORES
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                   SECURITIES AND EXCHANGE COMMISSION

                        Washington, D.C. 20549

                               Form 10-Q

	                      

	 X   QUARTERLY REPORT PURSUANT TO SECTION 13 OR
             15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
             For the Quarterly Period ended June 30, 1997
 
	     TRANSITION REPORT PURSUANT TO SECTION 13 OR
             15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
             For the Transition Period from         to        

                    Commission File No. 1-12942

                       VSI HOLDINGS, INC.

	(Exact name of Registrant as specified in its charter)

                Georgia                              22-2135522
        (State or other jurisdiction of          (I.R.S. Employer
	incorporation or organization)		identification No.)

	4900 Highlands Parkway
	Smyrna, Georgia					30082
        (Address of principal executive              (Zip Code) 
        offices)

	Registrant's telephone number, 
	          including area code: (770)432-0636

  Indicate by check mark whether the Registrant (1) has 
filed all reports required to be filed by Section 13 or 15(d) 
of the Securities Exchange Act of 1934 during the preceding 12 
months, and (2) has been subject to such filing requirements 
for the past 90 days.  Yes  X     No     

  Indicate by check mark whether the Registrant has filed 
all documents and reports required to be filed by Sections 12, 
13, or 14(d) of the Securities Exchange Act of 1934 subsequent 
to the distribution of securities under a plan confirmed by a 
court.  Yes  X     No        N/A     .

 There were 13,212,409 shares of Common Stock, par value 
$.01 per share, outstanding at June 30, 1997.  The Company 
held 1,091,122 of these shares as treasury stock.
                                                                 







                                  -1-

Part I - Financial Statements



	VSI HOLDINGS, INC.
	AND SUBSIDIARIES
	CONSOLIDATED BALANCE SHEETS


                                  June 30,        June 30,      September 30,
                ASSETS              1997            1996*           1996*   
	
                                (Unaudited)     (Unaudited)

CURRENT ASSETS:
 Cash and cash equivalents       $    2,000     $   100,000      $  245,000
	
 Accounts and notes receivable
 net of allowance of $0 in 1996   1,079,000       1,684,000      1,002,000
 Inventories                      2,749,000       6,258,000       4,212,000
 Notes Receivable                   253,000               0          39,000
	 
 Prepaid expenses and other         118,000          85,000          88,000

        TOTAL CURRENT ASSETS      4,201,000       8,127,000       5,586,000

OTHER ASSETS                        173,000         162,000         100,000

PROPERTY AND EQUIPMENT:
 Land                               103,000         103,000         103,000
 Building                           820,000         820,000         820,000
 Furniture, fixtures and equip.   3,920,000       4,367,000       4,319,000
 Leasehold improvements           1,902,000       2,247,000       2,413,000

                                  6,745,000       7,537,000       7,655,000

Less accumulated depreciation and
 amortization                    (4,530,000)     (4,929,000)     (4,702,000)

   TOTAL PROPERTY AND EQUIPMENT   2,215,000       2,608,000       2,953,000

                                 $6,589,000     $10,897,000      $8,639,000





See notes to consolidated financial statements.  

(*Restated to include Advanced Animations, Inc.)








                                  -2-

                            VSI HOLDINGS, INC.
                            AND SUBSIDIARIES
                      CONSOLIDATED BALANCE SHEETS


     LIABILITIES AND              June 30,        June 30,      September 30,
  STOCKHOLDERS' EQUITY              1997            1996*          1996*    

                                (Unaudited)      (Unaudited)

CURRENT LIABILITIES:
 Note payable                   $1,376,000     $   860,000      $1,153,000
 Accounts payable                  630,000       1,611,000       2,392,000
 Accrued expenses                  403,000         641,000       1,839,000
 Customer credits                  326,000       1,330,000          88,000
 Current portion of long-term debt  65,000          65,000          65,000

    TOTAL CURRENT LIABILITIES    2,800,000       4,507,000       5,537,000

BOND PAYABLE                       220,000         285,000         269,000

NOTE PAYABLE - Long term         1,152,000       1,152,000       1,152,000


STOCKHOLDERS' EQUITY:
 Preferred stock - par value $1.00 
 per share; 2,000,000 shares 
 authorized; no shares issued
 Common stock - par value $.01 
 per share; 60,000,000 shares 
 authorized 13,212,409 shares 
 issued and outstanding             132,000          55,000          55,000
 Additional paid-in capital       6,384,000       6,730,000       6,341,000
 Retained earnings (deficit)     (2,671,000)       (404,000)     (3,287,000)

                                  3,845,000       6,381,000       3,109,000

Less treasury stock, at cost, 
 1,091,122 shares                (1,428,000)     (1,428,000)     (1,428,000)

   TOTAL STOCKHOLDERS' EQUITY     2,417,000       4,953,000       1,681,000

                                 $6,589,000     $10,897,000      $8,639,000




See notes to consolidated financial statements. 

(*Restated to include Advanced Animations, Inc.)








                                  -3-

                          VSI HOLDINGS, INC.
                           AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF OPERATIONS


                                          Thirteen Weeks Ended
                                       June 30,         June 30, 
                                         1997             1996*  

                                      (Unaudited)      (Unaudited)

NET SALES                              $5,074,000       $6,994,000

COST OF GOODS SOLD, including
occupancy and buying costs              3,120,000        4,589,000

  Gross profit                          1,954,000        2,405,000

OPERATING EXPENSES:
 Selling, general, and
  administrative expenses               1,291,000        1,879,000

Depreciation and amortization             109,000          137,000
Store closing expense                           0          141,000

  Total operating expenses              1,400,000        2,157,000

OPERATING INCOME                          554,000          248,000 

OTHER (INCOME) AND EXPENSES:
Interest and other income                (150,000)         (25,000)
 Interest expense                          59,000           53,000

  Other income and expenses - net         (91,000)          28,000


EARNINGS BEFORE INCOME TAXES              645,000          220,000 

INCOME TAX EXPENSE                           0                0

NET EARNINGS                           $  645,000       $  220,000  

NET EARNINGS PER SHARE:
 Primary                                    $0.05            $0.02
 Fully diluted                              $0.05            $0.02

Weighted Average Number of
Shares Outstanding					
 Primary                               12,682,973       11,970,387
 Fully diluted                         12,697,267       11,970,387


See notes to consolidated financial statements.

(*Restated to include Advanced Animations, Inc.)



                                  -4-

                              VSI HOLDINGS, INC.
                              AND SUBSIDIARIES
                        CONSOLIDATED STATEMENTS OF OPERATIONS


                                Thirty Nine Weeks Ended       Year Ended
                                 June 30,        June 30,     September 30,
                                   1997           1996*          1996*    

                                (Unaudited)    (Unaudited)

NET SALES                       $17,828,000    $20,392,000     $28,299,000

COST OF GOODS SOLD, including
 occupancy and buying costs      12,046,000     14,291,000      20,455,000

  Gross profit                    5,782,000      6,101,000       7,844,000

OPERATING EXPENSES:
 Selling, general, and
  administrative expenses         4,237,000      6,126,000       8,384,000

 Depreciation and amortization      388,000        402,000         596,000
 Store closing costs                355,000        145,000         754,000

  Total operating expenses        4,980,000      6,673,000       9,734,000

OPERATING INCOME (LOSS)             802,000       (572,000)     (1,890,000)

OTHER (INCOME) AND EXPENSES:
 Interest and other income         (185,000)       (70,000)       (101,000)
 Interest expense                   184,000        151,000         207,000

  Other (income) and expenses - net  (1,000)       (81,000)        106,000
							            	           	           

EARNINGS BEFORE INCOME TAXES        803,000       (653,000)     (1,996,000)

INCOME TAX EXPENSE                    0              0               0

NET EARNINGS                        803,000    $  (653,000)    $(1,996,000)

EARNINGS PER SHARE:
 Primary                             $0.06         ($0.05)         ($0.17)
 Fully diluted                       $0.06         ($0.05)         ($0.17)

Weighted Average Number of 
Shares Outstanding				 
 Primary                          2,563,618     11,970,387      12,096,087
 Fully diluted                   12,639,029     11,970,387      12,096,087


See notes to consolidated financial statements.

(*Restated to include Advanced Animations, Inc.)



                                  -5-

                             VSI HOLDINGS, INC.
                             AND SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF CASH FLOWS

                                               Thirty Nine Weeks Ended
                                               June 30,         June 30,
                                                1997             1996*   
                                              (Unaudited)    (Unaudited)
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net earnings                                 $  803,000       ($653,000)
 Adjustments to reconcile net earnings
  to net cash provided by (used in)
   continuing operations:
   Depreciation and amortization                 388,000         402,000
 Changes in Assets and Liabilities:
   Decrease (increase) in assets:
    Trade accounts receivable                    (77,000)     (1,234,000)
    Inventories                                1,463,000          90,000
    Prepaid expenses and other                   (30,000)        131,000
    Notes Receivable                            (214,000)        907,000 
   Other assets                                 ( 73,000)        (77,000)
 Increase (decrease) in liabilities:
    Accounts payable                          (1,762,000)     (1,242,000)
    Accrued expenses                          (1,436,000)              0
    Customer credits                             238,000        (650,000)
    Current portion of long-term debt                  0           6,000
    Disposal of PP & E - Net                     350,000         (10,000)
 Net cash provided by operating activities   ($  350,000)     $2,330,000 

CASH FLOWS FROM INVESTING ACTIVITIES:         $      0        $      0 

  Net cash used in investing activities       $      0        $      0 

CASH FLOWS FROM FINANCING ACTIVITIES:
 Additional paid in capital                     (144,000)      1,868,000
 Common Stock                                     77,000               0
 Proceeds (Payments) on long-term debt                 0         599,000 
  Draws (Payments) on line of credit             223,000         (16,000)
 Principal payments of bond payable              (49,000)        (49,000)


 Net cash provided by financing activities    $  107,000      $2,402,000

NET INCREASE (DECREASE) IN CASH                ($243,000)        $72,000

CASH AND SHORT-TERM INVESTMENTS AT
 BEGINNING OF YEAR                              $245,000         $28,000

CASH AND SHORT-TERM INVESTMENTS AT
 END OF QUARTER                                 $  2,000        $100,000

See notes to consolidated financial statements.

(*Restated to include Advanced Animations, Inc.)




                                  -6-

                           VSI Holdings, Inc.
                           and Subsidiaries
                    Notes to Consolidated Financial Statements



1.   The consolidated financial statements included herein have 
     been prepared by the Company without audit pursuant to the 
     rules of the Securities and Exchange Commission.  Certain 
     information and footnote disclosures normally included in 
     financial statements prepared in accordance with generally 
     accepted accounting principles have been condensed or omitted 
     pursuant to such rules and regulations.

     In the opinion of management, the consolidated financial 
     statements included all adjustments necessary for a fair 
     presentation of the results for interim period.

2.   The interim financial information presented herein should be 
     read in conjunction with financial statements included in the 
     Registrant's Annual Report on Form 10-K for the year ended 
     September 30, 1996.  The interim results for the nine months 
     ended June 30, 1997 are not necessarily indicative of the 
     results that may be expected for the year ended September 30, 
     1997.

3.   Earnings per share amounts are based on the weighted average 
     number of shares outstanding during each period presented, 
     including outstanding stock options as common stock 
     equivalents if dilutive.

4.   Certain reclassifications have been made to the June 30, 1997 
     financial statements to conform with the classifications used 
     at September 30, 1996.

5.   These interim financial statements include the operating 
     results of Advanced Animations, Inc., a wholly-owned 
     subsidiary.  This business combination was consummated on  
     February 1, 1997 and will be accounted for on a pooling-of-
     interest method.

     Accordingly, results of operations are being reported as 
     though the enterprises had been combined as of the beginning 
     of the period.  Prior year financial statements have been 
     restated on a combined basis to furnish comparative 
     information.












                                  -7-

                           VSI Holdings, Inc.
                           and Subsidiaries
                Notes to Consolidated Financial Statements
                              (Continued)



     Results of operations prior for the period October 1, 1996 to 
     January 31, 1997 were as follows:

                     VSI Holdings, Inc. (Formerly    Advanced
                     The Banker's Note, Inc.)        Animations, Inc.

        Revenue         $8,024,000                     $1,440,000

	Net Income 
         (Loss)         $ (216,000)                    $  150,000


6.   On July 1, 1997, VSI Holdings, Inc., consummated a business 
     combination with Vispac, Inc. using the pooling-of-interest 
     method of accounting.  These interim financial statements are 
     prepared as of June 30, 1997 and accordingly do not include 
     the results of Vispac, Inc.  Subsequent financial statements 
     will contain the results of Vispac, Inc. combined with VSI 
     Holdings, Inc. from the beginning of the year.

     The following indicates results had the transaction been 
     consummated prior to July 1, 1997:

		VSI Holdings, Inc. and Subsidiary
	Nine Months Ended June 30, 1996 and June 30, 1995

                                 June 30, 1996           June 30, 1995

        Revenue                   $30,302,000             $31,789,000

        Net Income                  1,874,000                 192,000

	Earnings per Share
         Primary                        $0.10                   $0.01
         Fully diluted                  $0.10                   $0.01

	Weighted Average Number
	of Shares Outstanding
         Primary                   18,763,618              18,170,387
         Fully diluted             18,839,029              18,170,387



                              







                                  -8-

              MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                    CONDITION AND RESULTS OF OPERATIONS
                  

FINANCIAL SUMMARY

Summary financial information expressed as a percentage of net sales is as 
follows:


                          Third Quarter Ended        Nine Months Ended       
                          June 30,     June 30,     June 30,      June 30,
                            1997         1996*        1997          1996*    
Net Sales                $5,074,000   $6,994,000   $17,828,000   $20,392,000
Gross Profit                38.5%        34.4%         32.4%         29.9%
Selling, general, and
 administrative expenses    25.4%        26.9%         23.8%         30.0%
Depreciation and
 amortization                2.1%         2.0%          2.2%          2.0%
Store Closing expense        0.0%         2.0%          2.0%          0.7%
Interest and other (income) -3.0%        -0.4%         -1.0%         -0.3%
Interest expense             1.2%          .8%          1.0%           .7%
Earnings (Loss) before 
 income taxes               12.7%         3.1%          4.5%         -3.2%
Income tax expense           0.0%         0.0%          0.0%          0.0%  
Net earnings (Loss)         12.7%         3.1%          4.5%         -3.2%



Summary of Earnings per Share information is as follows:


Net Earnings (Loss) per Share:
 Primary                    $0.05       $0.02         $0.06          ($0.05)

 Fully diluted              $0.05       $0.02         $0.06          ($0.05)

Weighted Average Number of
Shares Outstanding
 Primary                 12,682,973  11,970,387    12,563,618      11,970,387

 Fully diluted           12,697,267  11,970,387    12,639,029      11,970,387


(*Restated to include Advanced Animations, Inc.)













                                  -9-

             MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                CONDITION AND RESULTS OF OPERATIONS
                              (CONTINUED)



BUSINESS COMBINATION:

The Board of Directors of VSI Holdings and Vispac, Inc. approved 
the business combination of the respective companies on June 29, 
1997.  VSI Holdings will issue 6,200,000 shares of its common stock 
in a tax-free exchange for all the outstanding shares of Vispac.  
The transaction, effective July 1, 1997, will be accounted for on a 
"pooling of interest" basis.  Vispac is controlled by a related 
party, who is an officer and director of the registrant, and will 
join Advanced Animations, Inc. and BKNT Retail Stores, Inc. as a 
wholly-owned subsidiary of VSI Holdings, Inc.

Subsequent to the transaction, total shares outstanding of the 
registrant are 18,321,287 net of 1,091,122 shares of treasury 
stock.

Vispac is a leading-edge fulfillment company.  It offers a 
portfolio of integrated logistics services to clients in the 
automotive industry keyed to the "just-in-time" process for 
materials delivery, consolidation, and distribution.  Vispac had 
revenues of $16,575,000 and EBITD of $2,116,000 for the year ended 
September 30, 1996.


VSI HOLDINGS, INC. - OPERATING RESULTS:

Results of operations include Advanced Animations, Inc. on a 
pooling-of-interest basis and accordingly results are reported as 
if the businesses had been combined as of the beginning of the 
year.  Prior year results have been restated on a combined basis to 
furnish comparative information.


NET SALES:

For the Quarter ended June 30, 1997, sales were $5,074,000 compared 
to $6,994,000, a decrease of 27%.  

For the nine months, sales declined to $17,828,000 from $20,392,000 
or (13%).

The decrease in revenues is attributed to the reduction from 43   
stores in operation to 22 in the Dress Code retail operations.

                      







                                  -10-

             MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS
                              (CONTINUED)
                       
GROSS PROFIT:

Gross profit was $1,954,000 compared with $2,405,000 for the 3rd 
Quarter.  Gross margins were 38.5% for the Quarter compared to     
34.4%.

For the nine months, gross profits were $5,782,000 compared with   
$6,101,000  Gross margins were 32.4% compared to 29.9%.

The gross margin improvement was the result of recoveries in the 
Dress Code stores as compared to the prior year's depressed levels.


SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES (SG&A)

For the Quarter ended June 30, 1997, SG&A expenses declined 31% to 
$1,291,000 from $1,879,000.  For the nine months, the decline was  
also 31% to $4,237,000 from $6,126,000.  

The decline resulted from the reduced number of Dress Code retail 
stores in operation compared to the prior year and successful 
efforts to reduce operating costs in the retail group.


STORE CLOSING EXPENSE:

Store closing expenses of $355,000 were charged to the Quarter 
ended March 31, 1997.  The Company does not anticipate any 
additional closings this year other than those that result during 
the normal course of lease renewals.


OTHER INCOME AND EXPENSE:

For the 3rd Quarter, interest expense increased to $59,000 from 
$53,000 and to $184,000 from $151,000 for the nine months.


NET EARNINGS (LOSS):

The net earnings for the Quarter were $645,000 and net earnings 
were $803,000 for the nine months compared with earnings of 
$220,000 for last year's quarter and a loss of ($653,000) for the 
nine months.

Without store closing expenses, the Company would have earned     
$1,158,000 in the nine months.







                                  -11-

              MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                 CONDITION AND RESULTS OF OPERATIONS
                               (CONTINUED)



LIQUIDITY:

The Company's working capital, cash position, and credit 
availability remain adequate to maintain current and future 
operating levels.



Summary of Stock Issuance

Shares outstanding beginning of year         4,407,310
Net of 1,109,122 treasury shares
 issued pursuant to:

 	Business combination with
         Advanced Animations 2/01/97         7,563,077
        Stock option exercise 1/21/97          125,700
        Acquisition of trade name 2/25/97        2,000
        Purchase 5/09/97                        13,200
        Exercise of Stock Option 6/30/97        10,000
                                            12,121,287

A Director of the Company exercised his 10,000 share option 
pursuant to the Director's Stock Option Plan, and 13,200 
unregistered shares were purchased by employees of Advanced 
Animations directly from the Company.  


DEBT:

The following reviews debts related to BKNT Retail Stores, Inc. 
d/b/a Dress Code.  The Advanced Animations operation has no debt.

CLT Line

Effective September 27, 1996, the Company further modified its Loan 
Agreements with CLT, a Michigan General Partnership ("CLT") 
controlled by a related party, to increase the line of credit to 
$3,150,000 and extend the expiration date to December 31, 1997.

Current borrowing under the Company's line of credit with CLT as of 
June 30, 1997 was as follows:

                                            June 30, 1997

Total Line Availability                                     $3,150,000
Standby Letters of Credit-NBD		  228,000
Current Outstanding Borrowing           2,003,000            2,231,000
  Net Availability                                          $  919,000



                                  -12-

              MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                   CONDITION AND RESULTS OF OPERATIONS
                                (CONTINUED)


CLT Note

The Company had also modified its existing loan agreement with CLT, 
its current lender, resulting in a note payable of $600,000 due 
June 7, 1997.  The note has a fixed interest rate of 11% with 
monthly payments of $8,265 including interest and principal.  As of 
June 30, 1997, principal payments have reduced the outstanding 
balance of the note to $526,000.  As the Company completes its new 
banking agreement, it is anticipated that this note will be 
extended.

NBD Bank

The Company entered into a Loan Agreement expiring December 31, 
1996 with NBD N.A., a Detroit based bank, providing a $2,000,000 
unsecured line of credit guaranteed by a Director of the Company, 
who is a related party.  Availability under this line was $921,750 
as of June 30, 1997.  As the Company has completed the business 
combination of Advanced Animations, it is presently renegotiating 
its bank line of credit.  NBD N.A. has provided the Company a 
letter advising that the $2,000,000 line will be renewed through 
December 31, 1997 and increased to $2,500,000.  This line is 
utilized by BKNT Retail Stores, Inc. for its Dress Code retail 
operations.


SUMMARY:

Debt consists of the following as of year end and June 30, 1997:

                           September 30, 1996     June 30, 1997

  NBD Borrowings            $  600,000              $  850,000
  CLT Note                     553,000                 526,000
  Notes Payable             $1,153,000              $1,376,000

  Long Term
   CLT Line                 $1,152,000              $1,152,000

  Bond Payable              $  334,000              $  285,000
   Less Current                (65,000)                (65,000)
                            $  269,000              $  220,000

Bond payable is an Industrial Revenue Development Bond obtained to 
finance the Company's Office/Warehouse currently utilized for Dress 
Code operations.







                                  -13-

             MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                 CONDITION AND RESULTS OF OPERATIONS
                              (CONTINUED)



ADVANCED ANIMATIONS, INC.

BUSINESS:

Advanced Animations Incorporated is a primary supplier of animated 
robotic figures and properties for the retail, entertainment, and 
casino industries.  It was effectively merged into the new entity, 
VSI Holdings, Inc., as of February 1, 1997, to become the Company's 
second operating Division (RSI, d/b/a "Dress Code" is the other).  

STRATEGY AND COMPETITION:

The animation industry, beyond the captive competency of Disney 
Entertainment, is not dominated by any large supplier.  Advanced 
Animations, Inc. is perceived as a primary provider in the high end 
technology segment.  AAI's state of the art compliant motion 
systems provide the Company with a competitive advantage in the top 
tier segment of a fragmented industry.

In the last few years, the utilization of high end animatronics has 
accelerated, driven by entertainment venues such as the EFX 
theatrical revue at MGM's Grand Casino in Las Vegas, Universal 
Studio's "Terminator 2" in Orlando, Jurassic Park and other major 
productions.  AAI's products are components of retail environments 
of such established retailers as FAO Schwartz and the Simon 
DeBartolo Shopping Center's new Forum Mall at Ceasars Palace in Las 
Vegas.  The Company has theme park projects in process in Taiwan, 
Japan, United Kingdom and casinos in Las Vegas, the Gulf coast, and 
Atlantic City.

The Company's strategy is to continue its emphasis at the Tier One 
level of product development and manufacture and to seek viable 
acquisitions both horizontal and vertical to support this 
perception and position.

A further initiative has been launched by the Company into that of 
a packager of touring animated shows for museums and zoological 
parks.  AAI entered into a joint venture with United Exhibits Group 
of Denmark to design, manufacture and distribute shows through its 
newly formed Advanced Exhibits Unit (AE).  Initially, the venture 
will produce two touring "Missing Links ' Alive!" presentation 
based on the evolution of humans and the works of famous 
paleoanthropologists, including the family of Louis and Mary 
Leakey.  It highlights their finding of humanoid fossils which date 








                                  -14-

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
               CONDITION AND RESULTS OF OPERATIONS
                             (CONTINUED)


back millions of years.  In addition, present-day researchers in 
animated and video form present the most comprehensive story about 
human evolution.  The United States premiere for the show is 
February 1998 at the Los Angeles County Museum.  It will introduce 
a second tour by June 1998 and a third show is anticipated to come 
onstream in the last quarter of 1998.

The Company is also working with creative design groups to develop 
related venues for Science Museums that would have interaction 
attributes and serve substantial educational content.  By being a 
tour sponsor, AAI opens up audience participation revenue 
opportunities beyond manufacturing.  The Company believes 
educational exposure to Internet subject matter and other academic 
curriculum has stimulated substantial interest and encouraged 
participation in these non-video offerings by both adults and 
students.

OPERATIONS:

AAI's revenues and earnings are positive with prior year results.  
AAI continues to penetrate the entertainment-related animatronics 
sector, having been awarded several significant commitments for its 
product line and creative services.  Universal Studios Hollywood 
has awarded a contract to design and manufacture 8-foot-tall 
cyborg-type robotic figures as part of the "Terminator 2" 3-D 
Battle Across Time attraction based on the success of the 
attraction at Universal Studios Florida.  Universal Studios Osaka, 
Japan, has also announced plans for a similar expansion of the 
attraction.  Mitsubishi Heavy Industries has issued a letter of 
intent for design services for three major attractions for the 
Lotte World Tokyo Project scheduled to open in 2001.  The Tussaud's 
Group and AAI are in the planning phase for the 42nd Street Museum, 
their first North American location, which will be part of the 42nd 
Street redevelopment in Times Square, New York City.

Advanced Animations furthered its casino-related efforts with 
recently completed projects for Showboat, Atlantic City, and Rio 
Casino, Las Vegas.  Showboat greets patrons with an entertaining 
spectacular of the 13-character Jazzy Cats Bank which AAI brought 
to life.  Rio Casino's Mardi Gras expansion includes three animated 
floats that drop from the ceiling and carry live actors who 
entertain during the 25-minute show.

The Board of Directors elected Terry Sparks, General Manager of 
Advanced Animations to serve as the seventh member of the Board.








                                  -15-

           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                CONDITION AND RESULTS OF OPERATIONS
                              (CONTINUED)



DRESS CODE RETAIL STORES

STORE CLOSINGS/CONVERSIONS:

The Company's retail subsidiary operates a group of 22 retail 
women's apparel stores under the trade name Dress Code as of      
August 14, 1997.  

Current Operations

			   As of FYE   Qtr. End    Qtr. End   Qtr. End
			    9/30/96    12/31/96     3/31/97    6/30/97 

Specialty Stores              24          23           23         22
Factory Outlets               10          10            0          0
Concept Store                  1           1            0          0
                              35          34           23         22

The Company is negotiating one additional lease termination that 
could reduce total stores to 21.  There are no termination costs 
associated with this possible closing.  Several sites are being 
considered in the Atlanta metro area as potential new stores.

The Company's accounting policy is to recognize store closing 
expenses in the period when the store closed.  Accordingly, the 
Company has the following costs and write-offs associated with the 
11 closings that were charged to the 2nd Quarter's operating 
results:

	Leasehold Write-offs and 
        Furniture & Fixture Write-offs    $380,000
	Landlord Buyout			   (25,000) 
	Net Store Closing Expense	  $355,000


Restructure

From November through early March, the former Banker's Note stores 
have been liquidating its traditional career apparel inventory 
through a series of "Going Out Of Business" or "Inventory 
Liquidation" sale events.

The Company acquired the rights to use the trade name Dress Code 
and as the sale events were completed, all stores were converted to 
and are now operating under the Dress Code name.







                                  -16-

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
               CONDITION AND RESULTS OF OPERATIONS
                              (CONTINUED)



Merchandise consisting of branded dresses, suits, sportswear, and 
accessories at 33% to 50% off everyday prices is being offered.

A limited number of manufacturers are participating in a special 
program by offering "guaranteed margins" and "just-in-time" 
delivery of replacement merchandise.  This will help to control 
inventory costs and reduce markdowns.


Results of Dress Code to Date and New Store Opened

Dress Code stores are continuing to build business as the customers 
learn about the new concept.  Initial customer traffic was below 
expectations and steps have been and are being taken to increase 
customer response.  Same store sales have consecutively improved - 
up 3.2% in May, 12.5% in June, and 22.8% in July.

Dress Code added additional sales and earnings by opening its 
Distribution Center to the public on a limited basis and by 
offering "Trunk Shows".  These Shows at local corporate and office 
complexes continue to build customer awareness and offer 
unprecedented shopping convenience to customers.

Dress Code Warehouse was opened April 18th in an Atlanta wholesale 
district known as Chattahoochee Industrial Park.  The location is 
adjacent to a major ladies' shoe outlet store and a menswear outlet 
store.  The stores are open Friday, Saturday, and Sundays.  To 
date, sales have been double the average Dress Code operations 
weekly volume.























                                  -17-

Pursuant to the requirement of the Securities and Exchange Act of 
1934, the Registrant has duly caused this report to be signed on 
its behalf by the undersigned thereunto duly authorized.
 




                                         VSI Holdings, Inc.          
                                         Registrant




August 14, 1997				/S/Steve Toth, Jr.          
                                         Steve Toth, Jr., Director,
                                         President and Chief Executive
                                         Officer




August 14, 1997                         /S/Thomas W. Marquis         
                                         Thomas W. Marquis, Director,
                                         Treasurer, Chief Accounting
                                         and Financial Officer
































                                  -18-


                       Part II - Other Information


Item 1.	Legal Proceedings

		None.

Item 2.	Changes in Securities

		None.

Item 3.	Defaults upon Senior Securities

		None.

Item 4.	Submission of Matters to a Vote of Security Holders

		None.

Item 5.	Other Information

		None.

Item 6.	Exhibits and Reports on Form 8-K

		(A)	Exhibits

			None.

		(B)	Reports on Form 8-K

                Form 8-K dated July 23, 1997 as amended August 
                13, 1997 to report a change in the Company's 
                independent accountants.

                Form 8-K dated July 28, 1997 to report the 
                business combination of the registrant and 
                Vispac, Inc.







                











                                  -19-
 

 
 



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