HAWAIIAN ELECTRIC INDUSTRIES INC
DEF 14A, 1995-03-10
ELECTRIC SERVICES
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<PAGE>   1
 
                            SCHEDULE 14A INFORMATION
 
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )
 
Filed by the Registrant / /
 
Filed by a Party other than the Registrant /X/
 
Check the appropriate box:
 
<TABLE>
<S>                                             <C>
/ /  Preliminary Proxy Statement                / /  Confidential, for Use of the Commission
                                                Only (as permitted by Rule 14a-6(e)(2))
/X/  Definitive Proxy Statement
     Definitive Additional Materials
/ /  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
</TABLE>
 
                       Hawaiian Electric Industries, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
                              Bowne of Los Angeles
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), or 14a-6(i)(1), or 14a-6(i)(2)
     or Item 22(a)(2) of Schedule 14A.
 
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
 
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:

          --------------------------------------------------------------------- 
     (2)  Aggregate number of securities to which transaction applies:

          --------------------------------------------------------------------- 
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

          --------------------------------------------------------------------- 
     (4)  Proposed maximum aggregate value of transaction:

          --------------------------------------------------------------------- 
     (5)  Total fee paid:

          --------------------------------------------------------------------- 
/ /  Fee paid previously with preliminary materials.
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:

          --------------------------------------------------------------------- 
     (2)  Form, Schedule or Registration Statement No.:

          --------------------------------------------------------------------- 
     (3)  Filing Party:

          --------------------------------------------------------------------- 
     (4)  Date Filed:

          --------------------------------------------------------------------- 
<PAGE>   2
 
       HAWAIIAN ELECTRIC INDUSTRIES, INC. - PO BOX 730 - HONOLULU, HI 96808-0730
 
[LOGO]

Robert F. Clarke
 
President and
Chief Executive Officer
 
                                                                  March 10, 1995
 
Dear Fellow Stockholder:
 
     On behalf of the Board of Directors, it is once again my pleasure to invite
you to attend the Annual Meeting of Stockholders of Hawaiian Electric
Industries, Inc. (HEI). The meeting will be held on the Company's premises in
Room 805 on the eighth floor of the Pacific Tower in Honolulu, Hawaii on April
25, 1995, at 9:30 a.m. A map showing the location of the meeting site appears on
the back of the Proxy Statement.
 
     The matters expected to be acted upon at the meeting are described in the
attached Proxy Statement. In addition, we will review significant events of 1994
and their impact on you and your Company. Corporate officers will be available
before and after the meeting to talk with you and answer any questions you may
have.
 
     As a stockholder of HEI, it is important that your views be represented. We
ask that you promptly sign, date and return the enclosed proxy in the postage
prepaid envelope.
 
     I join the management team of HEI in expressing our appreciation for your
confidence and support. I look forward to seeing you at the Annual Meeting in
Honolulu.
 
                                          Sincerely,
 
                                          [SIGNATURE]
 
[LOGO] Recycled
<PAGE>   3
 
- --------------------------------------------------------------------------------
HAWAIIAN ELECTRIC INDUSTRIES, INC.
900 RICHARDS STREET
HONOLULU, HAWAII 96813
                                                                          [LOGO]
- --------------------------------------------------------------------------------
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD APRIL 25, 1995
 
To the Holders of Common Stock
 
     Notice is hereby given that the Annual Meeting of Stockholders of Hawaiian
Electric Industries, Inc. will be held on Tuesday, April 25, 1995, at 9:30 a.m.
in the Pacific Tower, 8th floor, Room 805, 1001 Bishop Street, Honolulu, Hawaii
96813, for the following purposes:
 
         1.  To elect a Class I director.
 
         2.  To elect five Class II directors.
 
         3.  To elect the independent auditor of the Company.
 
         4.  To transact such other business as may be properly brought before
             the meeting.
 
     Only holders of record of Common Stock at the close of business on February
15, 1995, will be entitled to vote at the meeting. The stock transfer books of
the Company will remain open.
 
     All stockholders are urged to attend the meeting in person or by proxy. It
is important that your shares be represented at the meeting, regardless of the
size of your holding. Therefore, we urge you to SIGN, DATE and RETURN AS SOON AS
POSSIBLE the enclosed proxy in the postage prepaid envelope furnished for that
purpose.
 
     Your attention is directed to the Proxy Statement which appears on the
following pages.
 
                                          Betty Ann M. Splinter, Secretary
                                          Hawaiian Electric Industries, Inc.
 
Honolulu, Hawaii
March 10, 1995
<PAGE>   4
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                       PAGE
                                                                                       -----
<S>                                                                                    <C>
Introduction.........................................................................      1
Voting Rights........................................................................      1
Election of Directors................................................................      2
     Management Proposal 1. Election of Class I Director.............................      3
     Management Proposal 2. Election of Class II Directors...........................      3
Board of Directors...................................................................      7
     Committees of the Board.........................................................      7
     Remuneration of Directors and Attendance at Meetings............................      8
     Nonemployee Director Retirement Plan............................................      8
Indemnification and Limitation of Liability..........................................      9
Security Ownership of Directors and Executive Officers...............................     10
Security Ownership of Certain Beneficial Owner.......................................     11
Section 16 Proxy Statement Disclosure................................................     11
Executive Management Compensation....................................................     12
     Summary Compensation Table......................................................     12
     Option Grants in Last Fiscal Year...............................................     13
     Aggregated Option Exercises and Fiscal Year-End Option Values...................     14
     Long-Term Incentive Plan ("LTIP") Awards........................................     15
     Pension Plans...................................................................     16
     Change-in-Control Agreements....................................................     17
     Compensation Committee Report on Executive Compensation.........................     18
     Stockholder Performance Graph...................................................     23
     Compensation Committee Interlocks and Insider Participation.....................     24
Indebtedness of Management...........................................................     25
Transactions with Management and Directors...........................................     26
Management Proposal 3. Election of Auditor...........................................     26
Stockholder Proposals................................................................     26
Other Business.......................................................................     27
</TABLE>
<PAGE>   5
 
                       HAWAIIAN ELECTRIC INDUSTRIES, INC.
                            ------------------------
                                PROXY STATEMENT
                            ------------------------
 
INTRODUCTION
 
     This Proxy Statement is furnished to stockholders by Hawaiian Electric
Industries, Inc. (the "Company") in connection with the solicitation of proxies
for use at the Annual Meeting of Stockholders of the Company to be held on April
25, 1995, and at all adjournments thereof. The mailing address of the principal
executive offices of the Company is P.O. Box 730, Honolulu, Hawaii 96808. This
Proxy Statement and the accompanying form of proxy, together with the Company's
annual report to stockholders for the fiscal year ended December 31, 1994, are
being sent to stockholders commencing approximately March 10, 1995.
 
     The annual report is not to be regarded as proxy soliciting material or as
a communication by means of which any solicitation is to be made.
 
     All of the expenses of the solicitation of proxies for the Annual Meeting
will be borne by the Company. The Company may request banks, brokerage houses
and other custodians, nominees, and fiduciaries to forward proxies and proxy
material to the beneficial owners of stock of the Company and to request
authority for the execution of proxies. In such a case the Company may reimburse
such banks, brokerage houses, custodians, nominees and fiduciaries for their
expenses. Proxies may be solicited personally, or by telephone, telegram or mail
by certain directors, officers and regular employees of the Company without
additional compensation for such services. In addition, the Company has retained
D. F. King & Co., Inc., to assist in the solicitation of proxies for an
estimated fee not to exceed $8,000, plus reimbursement of reasonable
out-of-pocket expenses.
 
                                 VOTING RIGHTS
 
     Only holders of Common Stock of record at the close of business on February
15, 1995, will be entitled to vote. On February 15, 1995, 28,762,655 shares of
Common Stock were outstanding. Each share of Common Stock is entitled to one
vote on each of the matters presented at the Annual Meeting. Under the By-Laws
of the Company, the holders of voting stock of the Company do not have
cumulative voting rights in the election of directors.
 
     If you execute and return the enclosed proxy, you may revoke the proxy
before the Annual Meeting at any time by sending a written revocation to the
Company. The By-Laws of the Company provide, however, that if you attend the
Annual Meeting and wish to vote, your ballot at the meeting will cancel any
proxy that you have previously given. Unless your proxy is mutilated or
otherwise received in such form or at such time as to render it not votable, the
shares represented by your proxy will be voted as directed, and if no direction
is indicated it will be voted for all management proposals, as set forth in this
Proxy Statement. If you wish to give a proxy to someone other than the holders
of the Company's proxies, you may cross out all three names appearing on the
enclosed proxy and insert the name of another person to vote the shares at the
meeting. For your convenience, a self-addressed envelope is enclosed, requiring
no postage if mailed within the United States.
 
     The holders of a majority of the shares of the Company's Common Stock,
present in person or by proxy at the Annual Meeting, constitute a quorum for the
transaction of business. Electing a Class I director, electing Class II
directors, and electing the independent auditor require the affirmative vote of
a majority of such quorum. For purposes of determining whether a proposal has
received a majority vote, abstentions will be included in the vote totals.
Therefore, in the case of all matters brought before the meeting other than the
election of directors, abstentions will have the effect of a vote against the
proposal. In instances where brokers are prohibited from exercising
<PAGE>   6
 
discretionary authority for beneficial owners who have not returned a proxy
(broker nonvotes), those shares will not be included in the vote totals and,
therefore, will have no effect on the vote.
 
     D. F. King & Co. will act as tabulator for broker and bank proxies while
the Company has contracted with an affiliate company to act as tabulator for the
proxies of the other stockholders of record for the Annual Meeting. The identity
and vote of any stockholder shall not be disclosed to any persons other than
those acting as tabulators except (i) as necessary to meet applicable legal
requirements, (ii) in the case of any contested proxy solicitation, as may be
necessary to permit proper parties to verify the propriety of proxies presented
by any person and the results of the voting, and (iii) in the event a
shareholder has made a written comment on the proxy form.
 
     If you own shares of HEI stock in the Dividend Reinvestment and Stock
Purchase Plan (DRIP) and/or the Hawaiian Electric Industries Retirement Savings
Plan (HEIRS) (including shares held in the Hawaiian Electric Industries Stock
Ownership Plan which was originally adopted as a Tax Reduction Act Stock
Ownership Plan ("TRASOP")), your share ownership is shown on the enclosed proxy.
The respective plan trustee will vote the shares of stock held in the Plans in
accordance with the directions received from shareholders participating in the
Plans. For both DRIP and HEIRS (excluding TRASOP), the trustee will vote all the
shares of Common Stock for which it has received no voting instruction in the
same proportion as it votes shares for which it receives instruction. The
trustee is prohibited from voting the shares in TRASOP for which it receives no
voting instruction.
 
                             ELECTION OF DIRECTORS
 
     The Board of Directors currently consists of 14 persons, divided into three
classes of nearly equal size: Class I, Class II, and Class III, with the term of
office of one class expiring each year. The number of Class I directors was
reduced to four as a result of the retirement of Thurston Twigg-Smith on April
19, 1994. Terms for all four current Class I directors expire in 1997 (including
the Class I nominee being proposed for election at this Annual Meeting) and for
all five Class III directors in 1996. All five Class II directors are being
proposed for election at this Annual Meeting for a new three-year term expiring
in 1998.
 
     The persons named in the proxy will vote your stock for the election of one
director to serve in Class I and five directors to serve in Class II of the
Company's Board of Directors for terms expiring at the 1997 and 1998 Annual
Meeting, respectively, and thereafter until their successors are duly elected
and qualified.
 
     Although it is not contemplated that any Board of Directors nominee will
decline or be unable to serve, should such a situation arise prior to the
meeting, the proxy holders may vote in their discretion for a suitable
substitute. Each nominee for director, except Class I nominee, James K. Scott,
is now serving on the Board.
 
                                        2
<PAGE>   7
 
MANAGEMENT PROPOSAL 1. ELECTION OF CLASS I DIRECTOR
 
     In 1995, the Board of Directors, upon the recommendation of the Nominating
Committee, is recommending to the stockholders the election of James K. Scott as
a Class I director to fill the vacancy created by the retirement of Thurston
Twigg-Smith in 1994. Dr. Scott would hold office until the 1997 Annual Meeting
of Stockholders and thereafter until his successor is duly elected and
qualified.
 
     The following sets forth the business experience during the past five years
and other directorships of Dr. Scott.
 
     THE BOARD OF DIRECTORS OF THE COMPANY RECOMMENDS THAT YOU VOTE FOR THE
ELECTION OF JAMES K. SCOTT TO SERVE AS A CLASS I DIRECTOR.

                     JAMES K. SCOTT, ED. D.
                     AGE 43
 
   [PHOTO]                President of Punahou School since August 1994. From
                     1985 to June 1994, he served as Headmaster of The Catlin
                     Gabel School in Portland, Oregon. He is also a trustee of
                     The College Board.
 
 
MANAGEMENT PROPOSAL 2. ELECTION OF CLASS II DIRECTORS
 
     The current five Class II directors are being proposed for election for new
three-year terms (expiring in 1998) at this Annual Meeting.
 
     The following sets forth the name, age, year first elected or appointed as
a director of the Company, positions with the Company or business experience
during the past five years, and a list of directorships of the five nominees for
Class II directors as well as the Class III and I directors who will continue to
serve on the Board of Directors pursuant to their prior elections.
 
     THE BOARD OF DIRECTORS OF THE COMPANY RECOMMENDS THAT YOU VOTE FOR THE
ELECTION OF THE NOMINEES TO SERVE AS CLASS II DIRECTORS.
 
                                        3
<PAGE>   8
 
NOMINEES FOR CLASS II DIRECTORS --
Terms would end at the 1998 Annual Meeting.
 
<TABLE>
<S>                        <C>                        <C>                        <C>                        <C>

        [PHOTO]                   [PHOTO]                    [PHOTO]                    [PHOTO]                    [PHOTO]

VICTOR HAO LI, S.J.D.      DIANE J. PLOTTS            KELVIN H. TAKETA           JEFFREY N. WATANABE        HARWOOD D. WILLIAMSON
AGE 53                     AGE 59                     AGE 40                     AGE 52                     AGE 63              
DIRECTOR SINCE 1988        DIRECTOR SINCE 1987        DIRECTOR SINCE 1993        DIRECTOR SINCE 1987        DIRECTOR SINCE 1985 
Co-chairman, Asia          General partner of         Vice president and         Partner in the law         Senior vice president  
Pacific Consulting         Mideast and China          director of the Asia       firm of Watanabe,          of the Company.        
Group and Consulting       Trading Company,           Pacific Region, The        Ing & Kawashima.           President, chief       
Professor of Law,          formerly known as          Nature Conservancy.                                   executive officer,     
Stanford University.       Hemmeter Investment                                   Director of American       and director of        
                           Company.                   Director of HISCO,         Savings Bank, F.S.B.,      Hawaiian Electric      
Director of Hawaiian                                  Ltd. and Sustainable       Hawaiian Electric          Company, Inc. and      
Electric Industries        Director of Hawaiian       Conservation.              Industries Charitable      chairman of the        
Charitable Foundation,     Electric Company, Inc.,                               Foundation, Grace          boards of Maui         
AES China Generating       Malama Pacific Corp.                                  Pacific Corporation        Electric Company,      
Corporation, The           and its subsidiary                                    and affiliates,            Limited and Hawaii     
Immigrant Center,          companies, Hawaii                                     Suntory Resorts,           Electric Light         
and Pacific States         Theatre Center,                                       Inc., Hawaiian Host,       Company, Inc.          
University.                University of                                         Inc., Bishop Museum,                              
Chairman of the            Hawaii Foundation,                                    Child and Family           Director of American   
Board of Queen's           Pacific Forum,                                        Service--Project           Savings Bank, F.S.B.,  
International              Center for Strategic                                  Philippines,               Hawaiian Tug & Barge   
Corporation.               and International                                     Rehabilitation             Corp., Young Brothers, 
Member, Board              Studies, Plaza Club,                                  Hospital of the            Limited, Malama        
of Managers,               and Honolulu                                          Pacific, Chamber of        Pacific Corp.,         
Mid-Pacific                Country Club.                                         Commerce of Hawaii,        Hawaiian Electric      
Institute.                                                                       PATH Housing               Industries Charitable  
                                                                                 Development                Foundation, Aloha      
                                                                                 Corporation, and           United Way, and First  
                                                                                 the University of          Night Honolulu.        
                                                                                 Hawaii Foundation.         Vice president and     
                                                                                 Trustee, Children's        director of the        
                                                                                 Television Workshop,       Western Energy and     
                                                                                 Blood Bank of Hawaii,      Communication          
                                                                                 Hawaii Maritime            Association.           
                                                                                 Center, Rehabilitation     Chairman, Hawaiian     
                                                                                 Hospital of the            Educational Council.   
                                                                                 Pacific Foundation,        Member, Board of       
                                                                                 The Nature Conservancy     Regents, Chaminade     
                                                                                 of Hawaii, The Queen's     University of Honolulu.
                                                                                 Medical Center, and                            
                                                                                 the Smithsonian                                
                                                                                 Institution                                    
                                                                                 National Board.                                
                                                                                 Chairman of the board                          
                                                                                 of Alger Foundation.                           
                                                                                 Vice chairman, 1994                            
                                                                                 Aloha United Way                               
                                                                                 Campaign. 
</TABLE>
 
                                        4
<PAGE>   9
 
CLASS III DIRECTORS --
Directors continuing in office with terms ending at the 1996 Annual Meeting.
 
<TABLE>
<S>                         <C>                         <C>                         <C>                         <C>                

    [PHOTO]                      [PHOTO]                     [PHOTO]                     [PHOTO]                     [PHOTO]      
                                                                                                                                   
EDWIN L. CARTER             RICHARD HENDERSON           BEN F. KAITO                BILL D. MILLS               OSWALD K. STENDER
AGE 69                      AGE 66                      AGE 68                      AGE 43                      AGE 63     
DIRECTOR SINCE 1985         DIRECTOR SINCE 1981         DIRECTOR SINCE 1981         DIRECTOR SINCE 1988         DIRECTOR SINCE 1993 
President and               President and               Of counsel in the           Chairman of the             Trustee, Kamehameha
director                    director of HSC, Inc. and   law firm of Kaito &         board and chief             Schools/Bishop     
of Bishop Trust             its subsidiaries.           Ishida.                     executive officer           Estate.            
Company, Limited                                                                    of Bill Mills                                  
from 1984 until his         Director of                 Director of                 Development and             Director of Hawaii  
retirement in May           Hawaiian Electric           Hawaiian Electric           Investment Company,         Community           
1993.                       Company, Inc.,              Company, Inc.,              Inc.                        Reinvestment Corp.,
                            Hawaii Electric             Malama Pacific                                          Pacific Housing   
Director of HEI             Light Company,              Corp. and its               Director of                 Assistance        
Investment Corp.            Inc., Hawaiian Tug          subsidiary                  Grace Pacific               Corporation, Hawaii
and Hawaii Council on       & Barge Corp.,              companies, American         Corporation, Hawaii         Real Estate
Economic Education.         Young Brothers,             Savings Bank,               Theatre Center, and         Research and
Chairman, Board of          Limited, Jones              F.S.B., and                 Historic Hawaii             Education Center,   
Regents, Chaminade          Spacelink, Ltd.,            Hawaiian Electric           Foundation.                 Hawaii Nature       
University of               InterIsland                 Industries                  Trustee, Hawaii             Center, Friends of  
Honolulu.                   Petroleum, Inc.,            Charitable                  Pacific University          Iolani Palace, and  
Director and past           Hawaii Island               Foundation. Member,         and The Nature              Help, Understanding 
president of the            Economic                    Board of Regents,           Conservancy of              and Group Support   
Aloha Council, Boy          Development Board,          Tokai International         Hawaii. Member,             (HUGS). Director    
Scouts of America.          Big Island                  College.                    Board of Governors,         and past president  
National                    Substance Abuse                                         Iolani School.              of the American     
director and past           Council, United Way                                                                 Right of Way  
president of the            Statewide                                                                           Association.        
Pacific Region of           Association of                                                                      President, Mutual   
the Navy League of the      Hawaii, and Hawaii                                                                  Housing Association 
United States.              Island Chamber of                                                                   Wharton Real Estate 
Honorary member and         Commerce. Treasurer                                                                 Center. Trustee,    
past chairman of            and director of The                                                                 Cash Assets Trust,  
the Bishop Museum           Island of Hawaii                                                                    Hawaiian Tax-Free   
Board of Directors.         YMCA. President and                                                                 Trust, Pacific      
Member, Board of            trustee, Lyman                                                                      Capital Funds, The  
Managers, Mid-Pacific       House Memorial                                                                      Nature Conservancy 
Institute and Board         Museum.                                                                             of Hawaii, and    
of Management, Armed                                                                                            Academy of the      
Services YMCA.              Mr. Henderson was                                                                   Pacific. Member,    
Trustee and                 the chairman of the                                                                 Board of Governors, 
treasurer,                  board of Ocean                                                                      Iolani School.      
Board of Trustees           Farms of Hawaii,                                                                    Chairman of         
of the Academy of the       Inc. (OFH), an                                                                      East-West Center.  
Pacific.                    aquaculture company                                                  
                            that filed a           
                            petition in June       
                            1992 for voluntary     
                            bankruptcy under    
                            Chapter 7 of the       
                            U.S. Bankruptcy        
                            Code. The assets of    
                            OFH in the             
                            bankruptcy             
                            proceedings were       
                            abandoned to the       
                            secured creditor,      
                            and the Trustee was    
                            discharged. HSC,       
                            Inc. owned an          
                            approximate 1%         
                            interest in OFH.       
                                                   
                                                   
</TABLE>                    
 
                                        5
<PAGE>   10
 
CLASS I DIRECTORS --
Directors continuing in office with terms ending at the 1997 Annual Meeting.
 
<TABLE>
<S>                    <C>                    <C>                    <C>

   [PHOTO]                [PHOTO]                [PHOTO]                [PHOTO]

ROBERT F. CLARKE       JOHN D. FIELD          A. MAURICE MYERS       RUTH M. ONO, PH.D.
AGE 52                 AGE 69                 AGE 54                 AGE 59
DIRECTOR SINCE 1989    DIRECTOR SINCE 1986    DIRECTOR SINCE 1991    DIRECTOR SINCE 1987
President and chief    Vice president--       President, chief       Vice president of
executive officer      regulatory affairs     operating officer,     The Queen's Health
of the Company.        of GTE Service         and director of        Systems.      
                       Corporation from       America West                   
Chairman of the        1982 until his         Airlines, Inc.         Director of American 
board of Hawaiian      retirement in          From June 1985 to      Savings Bank, F.S.B., 
Electric Company,      October 1985.          December 1993, he      Aloha United Way,
Inc., American                                was president and      Japanese Cultural   
Savings Bank,                                 chief executive        Center of Hawaii,       
F.S.B.,                                       officer of Aloha       Japan-America Society 
Hawaiian Tug &                                Airgroup, Inc.         of Hawaii, Air Force
Barge Corp., Young                                                   Civilian Advisory   
Brothers, Limited,                            Director of Greater    Council, Plaza      
Malama Pacific                                Phoenix Economic       Club, Hawaii        
Corp., and Pacific                            Council. Member,       Children's Trust Fund,
Energy Conservation                           National Board of      Urasenke Foundation,
Services, Inc.                                Advisors,              Tokushukai          
President and                                 University of          International, Inc.,               
director of Hawaiian                          Arizona.               Leadership America  
Electric Industries                                                  National Advisory 
Charitable                                                           Board, and Soroptimist
Foundation. Chairman,                                                International of the           
1994 Aloha United Way                                                Americas Foundation.    
Campaign. Director of                                                Vice chairman of            
Chamber of Commerce of                                               the board of                
Hawaii and PATH                                                      Queen's International       
Housing Development                                                  Corporation. Honorary       
Corporation.                                                         Dean and Visiting                 
Member, Hawaii                                                       Professor of Toho           
Business Roundtable.                                                 University School of        
Trustee, The Nature                                                  Medicine. Member,           
Conservancy of                                                       Board of Regents,           
Hawaii and Hawaii                                                    University of Hawaii        
Pacific University.                                                  and the Spark M.            
                                                                     Matsunaga Peace             
                                                                     Foundation Board of         
                                                                     Governors.                  
                                                                                                 
                                                                                                 
                                                                                               
                                                                                               
                                                                                               
                                                                                               
                                                                                               
                                                                                               
                                                                                               
                                                                                               
                                                                                               
                                                                                         
</TABLE>                                                             
 
                                        6
<PAGE>   11
 
                               BOARD OF DIRECTORS
 
COMMITTEES OF THE BOARD
 
     The Board of Directors has four standing committees: Audit, Compensation,
Executive and Nominating. The names of the members, number of meetings held in
1994, and the duties and responsibilities of each committee are shown in the
table below.
 
<TABLE>
<CAPTION>
                                            NUMBER OF
                                          MEETINGS HELD            PRINCIPAL DUTIES AND
  COMMITTEE             MEMBERS            DURING 1994               RESPONSIBILITIES
- -------------    ----------------------   -------------    ------------------------------------
<S>              <C>                      <C>              <C>
AUDIT            Diane J. Plotts*               6          Reviews with management, the
                 John D. Field                             internal auditor and the Company's
                 Ben F. Kaito                              independent auditor the activities
                 Victor H. Li                              of the internal auditor, the results
                 Ruth M. Ono                               of the annual audit by the
                 Kelvin H. Taketa                          independent auditor and the
                                                           financial statements which are
                                                           included in the Company's annual
                                                           report to stockholders. The Audit
                                                           Committee holds such meetings as it
                                                           deems advisable to review the
                                                           financial operations of the Company.
 
COMPENSATION     Edwin L. Carter*               2          Reviews the current salary
                 Richard Henderson                         administration policies and
                 Bill D. Mills                             compensation strategy of the
                 Oswald K. Stender                         Company. See pages 18 to 22 for the
                 Jeffrey N. Watanabe                       Compensation Committee Report on
                                                           Executive Compensation.
 
EXECUTIVE        Richard Henderson*             1          Reviews and discusses organizational
                 Edwin L. Carter                           and other matters. The Executive
                 Robert F. Clarke**                        Committee possesses and exercises
                 Ben F. Kaito                              such powers of the Board as are
                 Diane J. Plotts                           expressly delegated to it by the
                 Jeffrey N. Watanabe                       Board from time to time and is
                                                           responsible for considering and
                                                           making recommendations to the Board
                                                           concerning any questions relating to
                                                           the business and affairs of the
                                                           Company.
 
NOMINATING       Jeffrey N. Watanabe*           1          Recommends to the Board of Directors
                 Ben F. Kaito                              the slate of nominees for director
                 A. Maurice Myers                          to be submitted to the stockholders
                                                           at the Annual Meeting. The committee
                                                           will consider recommendations for
                                                           nominees for director from all
                                                           sources, including stockholders.
                                                           Stockholders who wish to recommend
                                                           nominees should write to the
                                                           Company's Nominating Committee, in
                                                           care of the Secretary, Hawaiian
                                                           Electric Industries, Inc., P.O. Box
                                                           730, Honolulu, Hawaii 96808. Such
                                                           recommendations must be received by
                                                           December 11, 1995, to be considered
                                                           for the 1996 Annual Meeting of
                                                           Stockholders.
</TABLE>
 
- ---------------
 
 *denotes chair
 
**employee director
 
                                        7
<PAGE>   12
 
REMUNERATION OF DIRECTORS AND ATTENDANCE AT MEETINGS
 
     In 1994, the nonemployee directors were paid a retainer of $12,000,
one-half of which was distributed in the Common Stock of the Company pursuant to
the Nonemployee Director Stock Plan and one-half of which was distributed in
cash. The number of shares of stock distributed to each director was based on a
price of $33.28 per share, which was equal to the average of the daily high and
low sales prices of HEI Common Stock for all trading days in March 1994, divided
into $6,000, with a cash payment made in lieu of any fractional share. The cash
portion of the retainer was paid quarterly in equal installments. Beginning in
1995, in order to receive payment of the fourth quarter installment of the cash
portion of the retainer, directors are required to have attended at least 75
percent of the combined total of all Board meetings and all meetings of Board
committees on which the director serves.
 
     In addition, a fee of $700 was paid in cash to each director for each Board
and committee meeting attended by the director. Chairmen of the respective
committees were paid an additional $100 for each committee meeting attended.
Effective May 1, 1994, members of the Board of Directors who are employees of
the Company were no longer compensated for attendance at any meetings of the
Board or committees of the Board.
 
     In 1994, there were twelve regular monthly meetings and two special
meetings of the Board of Directors. All incumbent directors attended at least
75% of the combined total meetings of the Board and committees on which they
served, except Bill D. Mills, A. Maurice Myers, and Oswald K. Stender.
 
NONEMPLOYEE DIRECTOR RETIREMENT PLAN
 
     The Nonemployee Director Retirement Plan, which is not funded, was
established in 1989 and provides certain retirement benefits to nonemployee
directors of the Company or any subsidiary of the Company that elects to
participate in the Plan. No director who serves as an officer or employee of the
Company or any of its subsidiaries is entitled to receive benefits under the
Plan. Upon retirement from service as a nonemployee director or age 65,
whichever is later, nonemployee directors who have served for at least five
consecutive years (including years prior to adoption of the Plan) and who meet
the other requirements of the Plan receive payments each year in an amount equal
to the annual retainer which was established for the year in which the
nonemployee director retired. The annual payments will continue to be paid for a
period equal to the number of years of active service accumulated by a
nonemployee director as provided in the Plan or terminate in the event of the
nonemployee director's death. Thurston Twigg-Smith, who retired in 1994, is the
only former nonemployee director receiving payments pursuant to the Plan.
 
                                        8
<PAGE>   13
 
                  INDEMNIFICATION AND LIMITATION OF LIABILITY
 
     The Company has entered into Indemnity Agreements with each of the
Company's directors and executive officers in substantially the form approved by
stockholders at the 1989 Annual Meeting. Each Indemnity Agreement provides for
mandatory indemnification of the director or officer to the fullest extent
permitted by law, including indemnification against all expenses (including
attorneys' fees), judgments, fines and amounts paid in settlement actually and
reasonably incurred in connection with any action by or in the right of the
Company. The Indemnity Agreement provides for the mandatory payment of expenses
incurred by the director or officer in defending a threatened or actual
proceeding before its final disposition, subject to the obligation to repay such
expenses if it is later determined that the officer or director is not entitled
to indemnification.
 
     Each Indemnity Agreement specifically excludes indemnification (i) with
respect to proceedings initiated by the officer or director unless the Board of
Directors determines indemnification to be appropriate; (ii) with respect to
amounts covered by insurance or payable otherwise than under the Indemnity
Agreement; (iii) on account of profits made from the purchase or sale of stock
by a director or officer which are subject to the "short-swing profits"
liability provisions of federal or state securities laws; (iv) on account of an
action or omission of the officer or director finally adjudicated to be willful
misconduct or to have been knowingly fraudulent or deliberately dishonest; or
(v) if a final decision by a court having jurisdiction in the matter shall
determine that such indemnification is not permitted by law.
 
     The Securities and Exchange Commission takes the position that
indemnification against liability arising under the Securities Act of 1933 is
contrary to public policy and is unenforceable.
 
     At the 1990 Annual Meeting, the stockholders approved a proposal to amend
the Restated Articles of Incorporation of the Company to add a new Article
Fourteenth eliminating the personal liability of its directors for monetary
damages to the fullest extent permitted by Hawaii law.
 
                                        9
<PAGE>   14
 
             SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS
 
     The following table shows the shares of Common Stock beneficially owned by
each nominee and director, named executive officers as listed in the Summary
Compensation Table on page 12, and by directors and executive officers as a
group, as of February 15, 1995, based on information furnished by the respective
individuals.
 
<TABLE>
<CAPTION>
                                                                               AMOUNT OF
                                                                              COMMON STOCK
NAME OF INDIVIDUAL                                                           AND NATURE OF
     OR GROUP                                                             BENEFICIAL OWNERSHIP      TOTAL
- ------------------                                                        --------------------     -------
<S>                                                                       <C>                      <C>
NONEMPLOYEE DIRECTORS
Edwin L. Carter.........................................................           2,351(a)          2,351
                                                                              ----------
John D. Field...........................................................             851(a)
                                                                                   1,076(b)
                                                                                   1,944(d)          3,871
                                                                              ----------
Richard Henderson.......................................................           1,353(a)          1,353
                                                                              ----------
Ben F. Kaito............................................................           1,733(a)          1,733
                                                                              ----------
Victor Hao Li...........................................................           1,013(b)
                                                                                     234(c)          1,247
                                                                              ----------
Bill D. Mills...........................................................           2,917(a)
                                                                                       4(c)          2,921
                                                                              ----------
A. Maurice Myers........................................................              55(a)
                                                                                     938(b)            993
                                                                              ----------
Ruth M. Ono.............................................................             795(a)            795
                                                                              ----------
Diane J. Plotts.........................................................           1,101(a)          1,101
                                                                              ----------
James K. Scott..........................................................               0                 0
                                                                              ----------
Oswald K. Stender.......................................................             956(a)            956
                                                                              ----------
Kelvin H. Taketa........................................................           1,224(a)          1,224
                                                                              ----------
Jeffrey N. Watanabe.....................................................             929(a)
                                                                                     437(b)
                                                                                       2(c)
                                                                                     951(e)          2,319
                                                                              ----------
EMPLOYEE DIRECTORS AND EXECUTIVE OFFICERS
Robert F. Clarke........................................................           2,978(a)
                                                                                   9,546(b)
                                                                                 109,163(f)        121,687
                                                                              ----------
Harwood D. Williamson...................................................          14,739(a)
                                                                                  73,341(f)         88,080
                                                                              ----------
OTHER NAMED EXECUTIVE OFFICERS
                                                                              ----------
Peter C. Lewis..........................................................           2,561(a)
                                                                                     244(c)
                                                                                   9,727(f)         12,532
                                                                              ----------
Wayne K. Minami.........................................................           1,345(a)
                                                                                   2,498(b)
                                                                                   1,098(c)
                                                                                  15,669(f)         20,610
                                                                              ----------
Robert F. Mougeot.......................................................           3,178(a)
                                                                                  24,525(f)         27,703
                                                                              ----------
All directors and executive officers as a group (24 persons)............          44,475(a)
                                                                                  15,564(b)
                                                                                   2,684(c)
                                                                                   1,944(d)
                                                                                     951(e)
                                                                                 259,331(f)        324,949*
                                                                              ----------
</TABLE>
 
                                       10
<PAGE>   15
 
- ---------------
 
 *  The current directors and executive officers of Hawaiian Electric Industries
    as a group beneficially owned 1.1% of the Company's Common Stock on February
    15, 1995, and no one director or officer owned more than 0.4% of such stock.
 
(a) Sole voting and investment power.
 
(b) Shared voting and investment power (shares registered in name of respective
    individual and spouse).
 
(c) Shares owned by spouse, children or other relatives sharing the home of the
    director or an officer in the group and in which personal interest of the
    director or officer is disclaimed.
 
(d) Mr. Field is co-trustee of the Catharine P. Field Trust and shares voting
    and investment powers over the 1,944 shares.
 
(e) Mr. Watanabe is sub-trustee of the Jeffrey N. Watanabe Profit Sharing Plan
    Sub-Trust and has sole voting and investment powers over the 951 shares.
 
(f) Stock options, including accompanying dividend equivalent shares,
    exercisable within 60 days after February 15, 1995, under the 1987 Stock
    Option and Incentive Plan, as amended.
 
                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNER
 
     The following table sets forth information as to the beneficial ownership
of each person known to the Company to own more than 5% of the outstanding
Common Stock as of December 31, 1994.
 
<TABLE>
<CAPTION>
                                      SHARES
                                   BENEFICIALLY     PERCENT OF
       NAME AND ADDRESS              OWNED(1)         CLASS
       ----------------            ------------     ----------
<S>                                <C>              <C>
Franklin/Templeton                   2,166,480         7.6%
  Group of Funds
777 Mariners Island Boulevard
P.O. Box 7777
San Mateo, California 94403
</TABLE>
 
- ---------------
 
(1) This information is based on a Schedule 13G, dated February 10, 1995 filed
    with the Securities and Exchange Commission that discloses that the
    Franklin/Templeton Group of Funds has sole voting power over 2,165,480
    shares and shared dispositive power over 2,166,480 shares.
 
                     SECTION 16 PROXY STATEMENT DISCLOSURE
 
     Section 16 of the Securities Exchange Act of 1934, as amended, requires
that officers, directors, and holders of more than 10% of the Common Stock file
reports of their trading in equity securities of the Company with the Securities
and Exchange Commission. Based on a review of Section 16 forms filed by its
reporting persons during the last fiscal year, the Company believes that its
reporting persons complied with all applicable Section 16 filing requirements,
except Mr. Myers and Mr. Stender. Mr. Myers did not report the shares purchased
through automatic reinvestment of dividends in a dividend reinvestment program
offered by a broker on his Form 5 for the years ending 1992 and 1993. Mr.
Stender did not report one sale of Common Stock in November 1994. The
transactions for both Mr. Myers and Mr. Stender were reported on the current
Form 5, which was timely filed.
 
                                       11
<PAGE>   16
 
                       EXECUTIVE MANAGEMENT COMPENSATION
 
     The Executive Management Compensation section contains the following tables
and a graph: Summary Compensation Table; Option Grants in Last Fiscal Year;
Aggregated Option Exercises in Last Fiscal Year and Fiscal Year-End Option
Values; Long-Term Incentive Plan -- Awards in Last Fiscal Year; and Stockholder
Performance Graph. Also included in this section of the Proxy Statement is a
Pension Plan Table, a report on Change-in-Control agreements, a report on
executive compensation which has been issued by the Compensation Committee of
the Board of Directors, and a discussion of Compensation Committee Interlocks
and Insider Participation.
 
SUMMARY COMPENSATION TABLE
 
     The following summary compensation table sets forth the annual and
long-term compensation of the chief executive officer and the four other most
highly compensated executive officers of the Company serving at the end of 1994.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                                        
                                                                                        LONG-TERM       
                                                                                      COMPENSATION      
                                                     ANNUAL COMPENSATION         -----------------------
                                               -------------------------------     AWARDS
                                                                       OTHER     ----------    PAYOUTS       ALL
                                                                       ANNUAL    SECURITIES   ----------    OTHER
                                                                      COMPEN-    UNDERLYING      LTIP      COMPEN-
          NAME AND PRINCIPAL                   SALARY(1)   BONUS(2)   SATION(3)  OPTIONS(4)   PAYOUTS(5)   SATION(6)
               POSITION                 YEAR      ($)        ($)        ($)         (#)          ($)         ($)
          ------------------            ----   ---------   --------   --------   ----------   ----------   -------
<S>                                     <C>    <C>         <C>        <C>        <C>          <C>          <C>
Robert F. Clarke......................  1994   $452,967    $199,149   $101,033     20,000      $     --    $14,195
President & CEO                         1993    403,800     160,578        -0-     15,000       127,500     10,942  
                                        1992    374,800         -0-        -0-     75,000           -0-        -0-  
                                                                                                                    
Harwood D. Williamson.................  1994    387,367     100,174     76,465     15,000            --     20,663  
Senior Vice President                   1993    341,333         -0-     68,544      8,000        66,150     18,843  
                                        1992    316,666      37,288     62,750     48,000           -0-        -0-  
                                                                                                                    
Wayne K. Minami.......................  1994    219,733      39,166        -0-      8,000            --         72  
President & CEO                         1993    203,300      66,894        -0-      5,000       104,755         54  
American Savings Bank                   1992    189,367      66,615        -0-      5,000        53,500        -0-  
                                                                                                                    
Robert F. Mougeot.....................  1994    206,667      58,608        -0-      5,000            --      7,147  
Financial Vice President                1993    195,666      41,059        -0-      5,000        45,675      5,517  
                                        1992    182,000         -0-        -0-      5,000           -0-        -0-  
                                                                                                                    
Peter C. Lewis........................  1994    179,667      53,561        -0-      5,000            --     10,809  
V.P.--Administration                    1993    171,333      40,006        -0-      5,000        37,800     10,320  
                                        1992    162,833         -0-        -0-      5,000           -0-        -0-  
</TABLE>
 
- ---------------
 
(1) Includes a one-time lump sum transitional payment in 1994, representing two
    years of "normalized" insider directors' fees following a decision by the
    Compensation Committee to discontinue all insider directors' fees, effective
    May 1, 1994; the table includes lump sum payments of $40,000 for Mr. Clarke,
    $49,000 for Mr. Williamson and $9,800 for Mr. Minami. Also includes
    directors' fees of $6,300 for the period January 1 through April 30, 1994,
    $23,800 for 1993 and $24,800 for 1992 for Mr. Clarke; directors' fees of
    $7,700 for the period January 1 through April 30, 1994, $28,000 for 1993 and
    $25,000 for 1992 for Mr. Williamson; and directors' fees of $1,400 for the
    period January 1 through April 30, 1994, $4,900 for 1993 and $4,700 for 1992
    for Mr. Minami.
 
(2) The named executive officers are eligible for an incentive award under the
    Company's annual Executive Incentive Compensation Plan ("EICP"). EICP bonus
    payouts for the previous year's performance period are made in the first two
    months of the year following the previous year's performance period; if
    there is a payout, the amount is reflected as bonus compensation in the
    table for the previous year for the named executive.
 
(3) Covers interest earned on deferred compensation and includes above-market
    earnings in the amount of $70,055 for 1994, $63,467 for 1993 and $57,498 for
    1992 on deferred annual and long-term incentive plan payouts for Mr.
    Williamson. Covers perquisites of $101,033 for
 
                                       12
<PAGE>   17
 
    Mr. Clarke for 1994 for which he recognized imputed income under the
    Internal Revenue Code, including $91,306 under the category club membership
    (representing once in a lifetime reimbursement of initiation fees of $48,000
    grossed up for taxes, plus reimbursement of monthly dues not grossed up for
    taxes).
 
(4) Includes special one-time, premium-priced grant without dividend equivalents
    for Messrs. Clarke and Williamson in 1992. Other options granted in 1994 and
    earlier years contained dividend equivalents as further described below
    under the heading Option Grants in Last Fiscal Year.
 
(5) LTIP payouts are determined in April each year for the 3-year cycle ending
    on December 31 of the previous calendar year; if there is a payout, the
    amount is reflected as LTIP compensation in the table for the previous year
    for the named executive officers. In April 1994, LTIP payouts were made for
    the 1991-1993 performance cycle and are reflected as LTIP compensation in
    the table for 1993. The determination of whether there will be a payout
    under the 1992-1994 LTIP will not be made until April of this year.
 
(6) Represents amounts accrued by the Company in 1993 and 1994 for certain death
    benefits provided to the named executive officers, as more fully covered in
    the Compensation Committee Report on page 21 under the heading, "Other
    Compensation Plans". In 1992, the Company did not accrue for these benefits.
 
OPTION GRANTS IN LAST FISCAL YEAR
 
     Set forth in the following table is information on the stock options which
were granted to the five named executive officers on April 11, 1994, all of
which were nonqualified stock options. The practice of granting stock options,
which include dividend equivalent shares, has been followed each year since
1987.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                              NUMBER OF
                              SECURITIES    PERCENT OF                                     GRANT
                              UNDERLYING   TOTAL OPTIONS                                   DATE
                               OPTIONS      GRANTED TO     EXERCISE                       PRESENT
                              GRANTED(1)   EMPLOYEES IN      PRICE                       VALUE(2)
                                 (#)        FISCAL YEAR    ($/SHARE)   EXPIRATION DATE      ($)
                              ----------   -------------   ---------   ----------------  ---------
     <S>                      <C>          <C>             <C>         <C>               <C>
     Robert F. Clarke.......    20,000           18%        $33.28     April 11, 2004    $172,200
     Harwood D. Williamson..    15,000           13          33.28     April 11, 2004     129,150
     Wayne K. Minami........     8,000            7          33.28     April 11, 2004      68,880
     Robert F. Mougeot......     5,000            4          33.28     April 11, 2004      43,050
     Peter C. Lewis.........     5,000            4          33.28     April 11, 2004      43,050
</TABLE>
 
- ---------------
 
(1) For the 53,000 option shares granted with an exercise price of $33.28 per
    share, additional dividend equivalent shares are granted at no additional
    cost throughout the four-year vesting period (vesting in equal installments)
    which begins on the date of grant. Dividend equivalents are computed, as of
    each dividend record date, both with respect to the number of shares under
    the option and with respect to the number of dividend equivalent shares
    previously credited to the participant and not issued during the period
    prior to the dividend record date. Accelerated vesting is provided in the
    event a Change-in-Control occurs. No stock appreciation rights have been
    granted under the Company's current benefit plans.
 
(2) Based on a Binomial Option Pricing Model which is a variation of the
    Black-Scholes Option Pricing Model. For the stock options granted on April
    11, 1994, with a 10-year option period, an exercise price of $33.28, and
    with additional dividend equivalent shares granted for the first four years
    of the option, the Binomial Value is $8.61 per share. The following
    assumptions were used in the model: Stock Price: $33.28; Exercise Price:
    $33.28; Term: 10 years; Volatility: 0.127; Interest Rate: 7.30%; and
    Dividend Yield: 6.72%. The following were the valuation results: Binomial
    Option Value: $4.07; Dividend Credit Value: $3.98; and Total Value: $8.61.
 
                                       13
<PAGE>   18
 
AGGREGATED OPTION EXERCISES AND FISCAL YEAR-END OPTION VALUES
 
     No stock options were exercised by the named executive officers in 1994.
The following table shows the number of unexercised options and the value of in
the money unexercised options, including dividend equivalents at the end of
1994. Under the Stock Option and Incentive Plan, dividend equivalents have been
granted to each executive officer as part of the stock option grant, except for
the one-time, premium-priced grants to Messrs. Clarke and Williamson in May
1992.
 
     Dividend equivalents permit a participant who exercises a stock option to
obtain at no additional cost, in addition to the option shares, the amount of
dividends declared on the number of shares of Common Stock with respect to which
the option is exercised during the period between the grant and the exercise of
the option. Dividend equivalents are computed, as of each dividend record date
throughout the four-year vesting period (vesting in equal installments), which
begins on the date of grant, both with respect to the number of shares
underlying the option and with respect to the number of dividend equivalent
shares previously credited to the executive officer and not issued during the
period prior to the dividend record date.
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                             NUMBER OF UNEXERCISED       VALUE OF UNEXERCISED
                                                                               OPTIONS (INCLUDING        IN THE MONEY OPTIONS
                                                                             DIVIDEND EQUIVALENTS)  INCLUDING DIVIDEND EQUIVALENTS)
                                        DIVIDEND                    VALUE      AT FISCAL YEAR-END      AT FISCAL YEAR-END(1)(2)
                          SHARES      EQUIVALENTS       VALUE      REALIZED   --------------------  ------------------------------
                         ACQUIRED       ACQUIRED      REALIZED    ON DIVIDEND      EXERCISABLE                 EXERCISABLE/
                       ON EXERCISE    ON EXERCISE    ON OPTIONS   EQUIVALENTS     UNEXERCISABLE               UNEXERCISABLE
                           (#)            (#)            ($)          ($)              (#)                          ($)
                       ------------  ------------   -----------   -----------    ---------------               -------------   
<S>                    <C>           <C>            <C>           <C>             <C>                             <C>
Robert F. Clarke ....       --            --             --            --         100,336/47,512                  $56,356/0
Harwood D. Williamson       --            --             --            --          67,510/29,914                   56,356/0
Wayne K. Minami......       --            --             --            --          12,381/17,244                        0/0
Robert F. Mougeot....       --            --             --            --          22,014/14,078                   56,356/0
Peter C. Lewis.......       --            --             --            --          10,770/14,078                        0/0
</TABLE>
 
- ---------------
 
(1) No options were in the money (where the option price is less than the
    closing price on December 31, 1994) except the 1989 stock option grant with
    dividend equivalents with an exercise price of $30.24 per share.
 
(2) Value based on closing price of $32.375 per share on the New York Stock
    Exchange on December 31, 1994.
 
                                       14
<PAGE>   19
 
LONG-TERM INCENTIVE PLAN ("LTIP") AWARDS
 
     The table below sets forth a listing of LTIP awards made to the named
executive officers during 1994. The table shows potential payments that are tied
to the achievement of better than average performance over a three-year period
(1994-1996) relating to three separate goals for all the named executive
officers except Mr. Minami, who has a fourth goal in addition to the three goals
listed immediately below.
 
     The three goals are (1) earnings per share (weighted 30%), (2) return on
average common equity (weighted 30%), and (3) total return to shareholders
(weighted 40%). The weighting of each goal applies to all the named executive
officers except Mr. Minami. The Company's performance is measured against the
Edison Electric Institute Index of 100 Investor-Owned Electric Companies as of
December 31, 1996 ("Peer Group"). This is the same peer group of companies used
for the Stockholder Performance Graph shown on page 23. However, the performance
of the LTIP Peer Group is calculated on a noncapitalized weighted basis whereas
the Stockholder Performance Graph is calculated on a capitalized weighted basis.
The LTIP uses a noncapitalized weighted basis so as not to give a
disproportionate emphasis to the larger companies in the Edison Electric
Institute Index. For Mr. Minami, the three goals set forth above are weighted
(1) earnings per share (15%), (2) return on average common equity (15%), and (3)
total return to shareholders (20%). Mr. Minami's fourth goal (weighted 50%) is
based on an unlevered return on average common equity for American Savings Bank
for the same three-year LTIP cycle.
 
     Threshold minimum awards with respect to each goal will be earned if the
Company's performance equals 100% of the average performance of the Peer Group
with respect to that goal. Mr. Minami's threshold minimum for his fourth goal,
which must be achieved in at least two out of three years during the LTIP cycle,
is an unlevered return on average common equity of 12%. Maximum awards will be
earned on the earnings per share goal if the Company's performance is 130% of
the earnings per share average of the Peer Group. Maximum awards will be earned
on the return on average common equity and total return to shareholders goals if
the Company's performance is 110% of the average of the return on average common
equity and total return to shareholders of the Peer Group. For Mr. Minami, the
maximum award on his fourth goal will be earned if the unlevered return on
average common equity equals or exceeds 16%. Earned awards are distributed in
the form of 60% cash and 40% Company Common Stock with the maximum award level
for each executive officer ranging from 75% to 100% of the midpoint of the
officer's salary grade range at the end of the performance cycle.
 
             LONG-TERM INCENTIVE PLAN -- AWARDS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                    ESTIMATED FUTURE PAYOUTS
                                                                   ---------------------------
                                           PERFORMANCE CYCLE       THRESHOLD(1)       MAXIMUM
                                              ENDING DATE              ($)              ($)
                                           -----------------       ------------       --------
    <S>                                    <C>                     <C>                <C>
    Robert F. Clarke.....................       12/31/96             $154,110         $467,000
    Harwood D. Williamson................       12/31/96               88,250          264,750
    Wayne K. Minami......................       12/31/96               60,750          182,250
    Robert F. Mougeot....................       12/31/96               55,750          167,250
    Peter C. Lewis.......................       12/31/96               46,250          138,750
</TABLE>
 
- ---------------
 
(1) Assumes meeting minimum threshold on all 3 goals; however, if only one goal
    (weighted 30%) is met, the minimum threshold estimated future payout would
    be: Mr. Clarke -- $46,233; Mr. Williamson -- $26,475; Mr. Minami -- $18,225;
    Mr. Mougeot -- $16,725; and Mr. Lewis -- $13,875. There is no LTIP payout
    unless the minimum threshold is met on at least one of the three goals.
 
                                       15
<PAGE>   20
 
PENSION PLANS
 
     The following table shows the estimated annual pension benefits payable
upon retirement to all regular employees (including the named executive officers
except Mr. Minami) of the Company and its electric utility subsidiaries not
represented by collective bargaining agreements. The table is based on
retirement at normal retirement age under the Company's noncontributory,
qualified defined benefit pension plan ("Retirement Plan"), based on
remuneration that is covered under the plan and years of service with the
Company and all of its subsidiaries. Also included are benefits payable under
the Company's noncontributory, nonqualified excess benefit plan ("Excess Plan")
and excess pay supplemental executive retirement plan ("Excess Pay SERP") which
provide benefits that would otherwise be denied employees by reason of certain
Internal Revenue Code limitations on qualified plan benefits.
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                                        YEARS OF SERVICE
                                      ----------------------------------------------------
    REMUNERATION                         15         20         25         30         35
    ------------                      --------   --------   --------   --------   --------
    <S>                               <C>        <C>        <C>        <C>        <C>
    $100,000........................  $ 30,600   $ 40,800   $ 51,000   $ 61,200   $ 67,000
     150,000........................    45,900     61,200     76,500     91,800    100,500
     200,000........................    61,200     81,600    102,000    122,400    134,000
     250,000........................    76,500    102,000    127,500    153,000    167,500
     300,000........................    91,800    122,400    153,000    183,600    201,000
     350,000........................   107,100    142,800    178,500    214,200    234,500
     400,000........................   122,400    163,200    204,000    244,800    268,000
     450,000........................   137,700    183,600    229,500    275,400    301,500
</TABLE>
 
     The Retirement Plan provides a monthly retirement pension for life.
Benefits are determined by multiplying the product of years of credited service
and 2.04% (product not to exceed 67%) times the participant's average base
salary for any consecutive 36 months that would produce the highest monthly
average (highest monthly average converted to annualized remuneration in the
Pension Plan Table above).
 
     As of December 31, 1994, the named executive officers had the following
number of years of credited service under the Company's Retirement Plan: Mr.
Clarke, 7 years; Mr. Williamson, 38 years; Mr. Mougeot, 6 years; and Mr. Lewis,
26 years. One of the named executive officers, Mr. Minami, is covered by a
separate qualified pension plan from American Savings Bank ("ASB Retirement
Plan"). Benefits under the ASB Retirement Plan are determined by multiplying the
product of years of credited service (not to exceed 35 years) and 1.5% times the
participant's average pay for the highest 5 out of the last 10 years, times
years of service. Mr. Minami has 8 years of credited service under this Plan and
the estimated annual benefit under this Plan payable to Mr. Minami in the form
of a straight life annuity projected to age 65 is $46,500, based on his current
compensation level.
 
     Internal Revenue Code Sections 401(a) and 415 limit a participant's
compensation that can be recognized under qualified retirement plans (the
Retirement Plan and the ASB Retirement Plan) and the amount of benefits a
participant can receive from those plans. The limit on the maximum compensation
for 1994 under Section 401(a) is $242,280 for the Company's Retirement Plan and
$150,000 for the ASB Retirement Plan. In 1994, the Company adopted a
nonqualified Excess Pay SERP designed to provide benefits that cannot be paid
from the qualified retirement plans due to the maximum compensation limit under
Section 401(a).
 
     The limit on the maximum benefit that a participant can receive from the
qualified retirement plans under Section 415 for 1994 is $118,800 at retirement
age 65. The Company has adopted a nonqualified Excess Plan designed to provide
benefits that cannot be paid from the qualified plans due to the maximum limit.
 
                                       16
<PAGE>   21
 
     The table above shows the estimated combined annual retirement benefits
payable to regular employees, including Messrs. Mougeot and Lewis under the
Retirement Plan, Excess Plan, and Excess Pay SERP in the form of a straight life
annuity at age 65 at various levels of average base salary and years of service.
Benefits are in addition to amounts payable by Social Security.
 
     The Company maintains two Supplemental Executive Retirement Plans ("HEI
SERP" and the American Savings Bank "ASB SERP") for certain executive officers.
Messrs. Clarke and Williamson participate in the HEI SERP and Mr. Minami
participates in the ASB SERP and, therefore, are not eligible to participate in
the Excess Plan or Excess Pay SERP. Benefits under the HEI SERP and ASB SERP are
in addition to qualified retirement benefits payable from the Company's
Retirement Plan and the ASB Retirement Plan.
 
     Under the HEI SERP, at age 60, the executive is eligible to receive a
benefit of up to 60% (depending on years of credited service) of the
participant's average compensation, including amounts received under the annual
Executive Incentive Compensation Plan ("EICP") in the highest three out of the
last five years of service, reduced by the participant's primary Social Security
benefit and the benefit payable from the Company's Retirement Plan, but in no
event less than the benefit that would have been payable under the Excess Plan
or the Excess Pay SERP (after taking into consideration the reduction of the
benefit payable from the Company's qualified Retirement Plan). The HEI SERP
provides for reduced early retirement benefits at age 50 with 15 years of
service or age 55 with 5 years of service, and survivor benefits in the form of
an annuity in the event of the participant's death after becoming eligible for
early retirement. Mr. Clarke and Mr. Williamson are currently approved for
coverage under the HEI SERP. The overall total retirement benefits, payable to
Mr. Clarke in the form of a straight life annuity projected to age 65 is
$237,976, based on his current compensation level ($61,690 from the qualified
Retirement Plan and $176,286 from the HEI SERP). The overall total retirement
benefits, payable to Mr. Williamson in the form of a straight life annuity
projected to age 65 is $247,057, based on his current compensation level
($118,800 from the qualified Retirement Plan and $128,257 from the HEI SERP).
 
     The ASB SERP provides a benefit at age 65 of up to 60% (depending upon
years of credited service) of the participant's average compensation (including
50% of the amounts received under the EICP) in the highest five consecutive
years out of the last ten years of service, reduced by the participant's primary
Social Security benefit and the benefit payable from the ASB Retirement Plan.
The ASB SERP also provides for termination and survivor benefits in certain
circumstances. Mr. Minami is currently approved for coverage under the ASB SERP.
The overall total retirement benefits payable to Mr. Minami in the form of a
straight life annuity projected to age 65 is $121,750, based on his current
compensation level ($46,500 from the qualified ASB Retirement Plan and $75,250
from the ASB SERP).
 
CHANGE-IN-CONTROL AGREEMENTS
 
     Since 1989, the Company has entered into Change-in-Control Agreements with
certain executives, including the executives named in the Summary Compensation
Table, to encourage and ensure their continued attention and dedication to the
performance of their assigned duties without distraction in the event of
potentially disturbing circumstances arising from the possibility of a
change-in-control of the Company.
 
     Each Agreement provides that benefits, compensation and position
responsibility of these officers will remain at existing levels for a period of
two years following a "Change-in-Control," unless the "Expiration Date" of the
Agreement has occurred. A "Change-in-Control" is defined to include a
change-in-control required to be reported under the proxy rules in effect on the
date of the agreements, the acquisition by a person (as defined under the
Securities Exchange Act of 1934) of 25% or more of the voting securities of the
Company, or specified changes in the composition of the Board of Directors of
the Company following a merger, tender offer or certain other corporate
transactions. "Expiration Date" is defined as the earliest to occur of (a) two
years after a change-
 
                                       17
<PAGE>   22
 
in-control, (b) termination of the executive's employment by the Company for
"Cause" (as defined in the Agreement) or by the executive other than for "Good
Reason" (as defined in the Agreement), (c) retirement, or (d) termination of the
Agreement by the Company's Board of Directors, or termination of the executive's
employment, prior to a change-in-control. If the employment of one of these
executives is terminated after a change-in-control and prior to the Expiration
Date by the Company other than for cause or disability, or by the executive for
good reason, the Company is obligated to provide a lump sum severance equal to
2.99 times the executive's average W-2 earnings for the last five years (or such
lesser period that the executive has been employed by the Company), subject to
certain limitations. Based on W-2 earnings for the five most recent years
(1990-1994), the lump sum severance would be as follows: Mr. Clarke --
$1,516,826; Mr. Williamson -- $1,133,837; Mr. Minami -- $843,952; Mr.
Mougeot -- $691,223 and Mr. Lewis -- $772,192. In the event of a
change-in-control, all outstanding stock options would become immediately
exercisable.
 
COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
Introduction
 
     Decisions on executive compensation are made by the Compensation Committee
of the Board which is composed of five independent nonemployee directors. All
decisions by the Compensation Committee are reviewed by the full Board except
for decisions about the Company's stock-based plans, which must be made solely
by the committee in order to satisfy Securities Exchange Act Rule 16b-3.
 
     The committee has retained the services of an independent compensation
consulting firm to assist in executive compensation matters.
 
Executive Compensation Philosophy
 
     The Compensation Committee's philosophy with respect to the Company's
executive officers, including the chief executive officer, is designed to (1)
maintain a compensation program that is equitable in a competitive marketplace,
(2) provide compensation opportunities that integrate pay with the Company's
annual and long-term performance goals which reinforce growth in stockholder
value, (3) recognize and reward individual initiative and achievements, and (4)
allow the Company to attract, retain, and motivate qualified executives who are
critical to the Company's success.
 
     The committee endorses the position that stock ownership by management is
beneficial in aligning management's and stockholders' interests in the
enhancement of stockholder value. Thus, the committee has increasingly utilized
stock options and stock payouts in the compensation program for the executive
officers with a goal of increasing stock ownership over time.
 
Executive Compensation Program
 
     The Company's executive compensation program consists of three main
components: (1) base salary, (2) potential for an annual bonus based on overall
Company financial and operational performance as well as individual performance,
and (3) the opportunity to earn long-term cash and stock-based incentives which
are intended to encourage the achievement of superior results over time and to
align executive officer and stockholder interests. The second and third elements
constitute the "at-risk" portion of the compensation program and are designed to
link the interests of the executive with those of the stockholders. This means
that total compensation for each executive is variable and may fluctuate
significantly from year to year depending on the short-and long-term performance
of the Company as well as the subsidiary companies.
 
                                       18
<PAGE>   23
 
Base Salary
 
     Salaries for executive officers are reviewed by the committee in April of
each year in consultation with the committee's independent compensation
consultant. The consultant, at the direction of the committee, examines the
position responsibilities of each incumbent officer at HEI and each of its
subsidiaries against similar positions in similar organizations. All
compensation references represent the fiftieth percentile or midpoint of pay
practices found in companies which are similar in size and marketplace
orientation. The specific surveys used are at the consultant's recommendation
based on the consultant's knowledge of appropriate references given the
organization's overall compensation philosophy. For executive officers at the
holding company level, the competitive references are drawn from compensation
surveys of other electric utilities (weighted 75%) and general industry
(weighted 25%); for utility executive officers, the competitive references are
drawn exclusively from compensation surveys of other electric utilities; for
financial institution executive officers, the references are drawn exclusively
from compensation surveys of other financial institutions; for interisland
freight transportation executive officers, compensation references are drawn
from other transportation companies (weighted 50%) and general industry
(weighted 50%); and for real estate related executive officers, the compensation
surveys encompass companies within the real estate industry. Based on the
information from these surveys, the consultant recommends a salary range for
each executive officer position. The midpoint of the range approximates the
fiftieth percentile of the survey data and the range has a spread of plus and
minus 20% around this midpoint. Based on the consultant's recommendation, the
committee has determined that it is not economically feasible to survey all 100
investor-owned electric utilities used in the Stockholder Performance Graph.
Instead the consultant provides the committee with references from two surveys
of electric utilities which include many, but not all, of the 100 investor-owned
electric utility companies. These surveys include one conducted by the Edison
Electric Institute in which the Company participates and one conducted by
Executive Compensation Surveys in which the Company does not participate. Actual
setting of an executive officer's base salary (except for Robert F. Clarke,
President and Chief Executive Officer of HEI) within the recommended range is
based on Mr. Clarke's recommendation and the committee's approval.
 
     Mr. Clarke's base salary is determined through the committee's overall
evaluation of his performance during the preceding year. This evaluation is
subjective in nature and takes into account all aspects of his responsibilities
at the total discretion of the committee. Based on the survey data provided by
the consultant, the resulting salary range recommendation, and the committee's
overall evaluation of Mr. Clarke's performance during 1993, Mr. Clarke's base
salary was raised from $390,000 annually to an annual rate of $415,000 effective
May 1, 1994. The $25,000 increase aligned Mr. Clarke's base salary more closely
to the midpoint of his salary range. Mr. Clarke's new base salary was
approximately 4% below the consultant's findings with respect to the fiftieth
percentile of competitive references.
 
Annual Executive Incentive Compensation Plan
 
     Under the annual Executive Incentive Compensation Plan ("EICP"), annual
incentive awards are granted upon the achievement of financial and nonfinancial
performance measures as established by the committee in the early part of each
calendar year. The financial measures are stated in terms of minimum, target and
maximum goals. One of the financial measures is directly linked to financial
operating budgets submitted to the Company's Board of Directors for approval in
December of the previous year. These financial measures are earnings related for
all named executive officers and include criteria such as earnings per share for
the named executive Company officers and net income for the named executive
officers who are subsidiary presidents (Mr. Williamson and Mr. Minami). Other
financial measures for the named executive Company officers relate to (1) a
comparison of the Company's total return to shareholders in 1994 measured
against the Edison Electric Institute Peer Group of electric utility companies
included in the Stockholder Performance Graph for the same period and (2)
measurement of individual officers'
 
                                       19
<PAGE>   24
 
actual administrative and general expenses for 1994 against budgeted expenses
established at the beginning of the year. Nonfinancial measures for the named
executive Company officers are based on individual objectives established for
each officer, except for Mr. Clarke, and are related primarily to each officer's
individual area of responsibility and are approved by the committee. Mr. Clarke
makes a recommendation to the committee each year as to whether the named
executive Company officers have achieved their nonfinancial individual goals.
For the two named executive officers who are subsidiary presidents, company
specific operational and strategic goals make up the remainder of their EICP
goals.
 
     The EICP has a minimum financial performance threshold linked to earnings
per share or net income (based on whether measurement is at the Company or
subsidiary company level) which must be achieved before a bonus can be
considered. The maximum awards under the EICP differ for each of the named
executive officers, ranging from a low of 37% to a high of 60% of the midpoint
of the salary grade range at the end of the performance period for Mr. Clarke.
The minimum, target and maximum EICP potential award levels for each of the
named executive officers are established by the committee each year based on
recommendations from the committee's independent compensation consultant. The
consultant bases its recommendations on an assessment of competitive practices
from a cross section of all industries, including some of the electric utility
companies included in the Stockholder Performance Graph.
 
     Under the 1994 EICP, Mr. Clarke received a payout of $199,149 in early
1995. This resulted from achievement of (1) the earnings per share goal
(weighted 70%) at a level just above target, (2) total return to shareholders
(weighted 20%) where the performance was above the maximum level and (3) lower
than forecast 1994 administrative and general expenses for the Company (weighted
10%) above the target level. The EICP award for Mr. Clarke was exclusively based
on the foregoing measures. No further adjustment was made by the committee.
 
Long-Term Incentive Plan
 
     The Company provides a long-term incentive plan ("LTIP") that is linked to
the long-term financial performance of the Company. All awards under the LTIP
are paid 60% in cash and 40% in HEI Common Stock. The LTIP opportunity is
measured against the achievement of financial criteria established by the
committee for a three-year period. A new performance period of three years
starts each year. In April 1994, the committee established the financial
measures for the 1994-1996 cycle which included (1) change in earnings per share
(weighted 30%), (2) return on average common equity (weighted 30%), and (3)
total return to stockholders (weighted 40%), comparing the Company's results
against the Edison Electric Institute Peer Group of electric utility companies
included in the Stockholder Performance Graph. The weighting of each goal
applies to all the named executive officers except Mr. Minami who has a fourth
LTIP goal (weighted 50%) which is discussed in the Long-Term Incentive Plan
("LTIP") Awards section on page 15. The four LTIP financial performance goals
above were selected by the committee because they represented a meaningful
method of reinforcing growth in stockholder value over time. The achievement of
each of the four goals is expressed in terms of minimum and maximum levels. The
minimum and maximum LTIP potential award levels for each of the named executive
officers are established by the committee each year based on recommendations
from the committee's independent compensation consultant. The consultant bases
its recommendations on an assessment of competitive practices from a cross
section of all industries, including some of the electric utility companies
included in the Stockholder Performance Graph. These goals are covered in more
detail in the discussion of the Long-Term Incentive Plan ("LTIP") Awards section
on page 15.
 
     For the three-year cycle ending December 31, 1993, Mr. Clarke received an
LTIP payout of $127,500 in April 1994. This resulted from achievement of the
earnings per share goal (weighted 30%) where the performance was above the
maximum level when measured against the earnings per share performance of the
peer group for the same three-year period.
 
                                       20
<PAGE>   25
 
     The peer group for the 1991-1993 LTIP is not the same as the Edison
Electric Institute Index of 100 Investor-Owned Electric Companies which is used
in the Stockholder Performance Graph. The 1991-1993 LTIP peer group was
established in the spring of 1991 before the establishment of the Edison
Electric Institute peer group index and is comprised of thirteen diversified
electric utility companies which had the common characteristic with HEI of being
partially diversified and not being limited strictly to electric utility
operations at the time the peer group was established. These thirteen companies
were: Baltimore Gas & Electric Co., CILCORP Inc., Dominion Resources, Inc., Duke
Power Company, Florida Progress Corp., Houston Industries, Inc., IES Industries,
Inc., Midwest Resources, Inc., PacifiCorp, Portland General Corporation,
SCEcorp, TECO Energy, Inc., and The Washington Water Power Company.
 
     At the April 1993 Compensation Committee meeting, the committee decided,
for the first time, to broaden the peer group for the 1993-1995 LTIP cycle to
include the 100 companies listed in the Edison Electric Institute Index of 100
Investor-Owned Electric Companies.
 
Stock Options
 
     The committee can grant nonqualified stock options, incentive stock
options, restricted stock, stock appreciation rights, and dividend equivalents
pursuant to the 1987 Stock Option and Incentive Plan of Hawaiian Electric
Industries, Inc. (as amended and restated effective April 21, 1992), which was
previously approved by the stockholders. To date, only nonqualified stock
options and dividend equivalents have been issued under the Plan. Biennially,
the committee requests its independent compensation consultant to assess
competitive practices with respect to stock option grants from a cross section
of all industries, including some of the electric utility companies included in
the Stockholder Performance Graph. Based on this assessment, the consultant
recommends a range of stock option grants for each named executive officer. This
range takes into account the fact that a portion of the officer's long-term
incentive opportunity is delivered through participation in the LTIP. In
granting stock options, the committee takes into consideration the amount and
value of current options outstanding. The grants are intended to retain the
officers and to motivate them to improve long-term stock performance. Grants are
at average fair market value which is based on the average of the daily high and
low sales prices of the Company's Common Stock on the New York Stock Exchange
during the calendar month preceding the date of grant. Stock options generally
vest in equal installments over a four-year period.
 
     The 1994 stock option grant to Mr. Clarke of 20,000 shares of HEI Common
Stock plus dividend equivalents was based on the consultant's recommendation and
the independent evaluation of an appropriate award level by the committee. In
this evaluation, the committee took into account prior grants to Mr. Clarke and
an overall subjective evaluation of his job performance. To receive the dividend
equivalents which accrue only during the first four years following the stock
option grant, Mr. Clarke must exercise the stock options.
 
Other Compensation Plans
 
     At the April meeting of the committee last year, Mr. Clarke was added as a
participant in the Company's Supplemental Executive Retirement Plan ("HEI
SERP"). It was the judgement of the committee that Mr. Clarke, as chief
executive officer of the Company, should be added to the HEI SERP. The
committee's independent compensation consultant concurred with this decision.
This Plan is described on page 17 of the Proxy Statement.
 
     The Company has adopted certain broad-based employee benefit plans and has
adopted certain executive retirement and life insurance plans in which its named
executive officers participate. Other than the HEI Retirement Savings Plan
(which qualifies under Section 401(k) of the Internal Revenue Code), which
offers the Company's Common Stock as one of the investment options to further
align employees' and stockholders' long-term financial interests, benefits under
these other plans are not tied to Company performance.
 
                                       21
<PAGE>   26
 
     For the named executive officers and certain other employees, the Company
provides additional retirement benefits which are discussed on pages 16 and 17.
In the event of death during employment, the Company also provides all the named
executive officers, except Mr. Minami, and certain other employees with $50,000
term life insurance plus an amount equal to two times the employee's salary at
the date of death, paid by the Company on an after-tax basis to the employee's
beneficiary. If the employee dies after retirement, this benefit is reduced to
$20,000 term life insurance plus an amount equal to one times the employee's
salary at retirement, also on an after-tax basis. For Mr. Minami, American
Savings Bank provides term life insurance equal to one and one-half times his
salary at the date of death, in the event of death during employment. After
retirement, the benefit is reduced to $5,000.
 
     Finally, the committee has reviewed the provisions of Section 162(m) of the
Internal Revenue Code (IRC), which was enacted in 1993, relating to the $1
million deduction cap for executive salaries and believes that no compensation
for the five highest paid named executives will be governed by this regulation
during 1995. Compensation alternatives to comply with IRC 162(m) will be
considered by the committee at the appropriate time.
 
                                SUBMITTED BY THE
                             COMPENSATION COMMITTEE
                           OF THE BOARD OF DIRECTORS
 
                           EDWIN L. CARTER, CHAIRMAN
                               RICHARD HENDERSON
                                 BILL D. MILLS
                               OSWALD K. STENDER
                              JEFFREY N. WATANABE
 
                                       22
<PAGE>   27
 
STOCKHOLDER PERFORMANCE GRAPH
 
     Set forth below is a Comparison of Five-Year Cumulative Total Return graph
comparing the cumulative total stockholder return on the Company's Common Stock
against the cumulative total return of companies listed on the Standard & Poor's
500 Stock Index and the Edison Electric Institute ("EEI") Index of 100
Investor-Owned Electric Companies. The 100 companies comprising the EEI Index
serve 99% of the customers of the investor-owned electric utility industry. The
graph is based on the market price of the common stock for all the companies at
December 31 each year and assumes that $100 was invested on December 31, 1989,
in the Company's Common Stock and the common stock of all the companies and that
dividends were reinvested for all companies.
 
                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
                   AMONG HAWAIIAN ELECTRIC INDUSTRIES, INC.,
               S&P 500 INDEX, AND EDISON ELECTRIC INSTITUTE INDEX
 
                                   1989-1994
FISCAL YEAR BASIS:   12 
<TABLE>
<CAPTION>


                                             RETURN       RETURN        RETURN       RETURN       RETURN
  COMPANY/INDEX NAME                          1990         1991          1992         1993         1994
 ----------------------                      ------       ------        ------       ------       ------
<S>                                           <C>          <C>            <C>          <C>          <C>
HAWAIIAN ELECTRIC INDS............           -15.91        23.90          7.38         2.42        -3.05
S&P 500...........................            -3.11        30.47          7.62        10.08         1.32
EEI 100 INDEX.....................            -1.25        29.68         10.06        11.72       -12.87
</TABLE>                                                   

<TABLE>
<CAPTION>

                                                            INDEXED/CUMULATIVE RETURNS

                                     BASE   
                                    PERIOD    RETURN       RETURN        RETURN       RETURN       RETURN
  COMPANY/INDEX NAME                 1989      1990         1991          1992         1993         1994
 ----------------------             ------    ------       ------        ------       ------       ------
<S>                                  <C>       <C>         <C>            <C>          <C>          <C>
HAWAIIAN ELECTRIC INDS............   100      84.09        104.18        111.87       114.58       111.09
S&P 500...........................   100      96.89        126.42        136.05       149.76       151.74
EEI 100 INDEX.....................   100      98.75        128.06        140.94       157.46       137.19
</TABLE>


















<PAGE>   28
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The members of the Compensation Committee serving at the end of 1994 were
Edwin L. Carter, Chairman, and Richard Henderson, Bill D. Mills, Oswald K.
Stender, and Jeffrey N. Watanabe, members. Two members of the Compensation
Committee, Richard Henderson and Jeffrey N. Watanabe, are involved in various
relationships with the Company.
 
     American Savings Bank, F.S.B. ("ASB"), a subsidiary of the Company,
previously offered preferential rate loans to its directors, including
individuals who are also directors or executive officers of the Company.
However, in August 1989, the Financial Institutions Reform, Recovery and
Enforcement Act of 1989 ("FIRREA") provided that savings institutions would
henceforth be subject to provisions of the Federal Reserve Act which prohibit
loans to directors and executive officers of the insured institution or its
commonly owned affiliates on terms more favorable than available to the general
public.
 
     The following schedule shows detailed information on a preferential rate
loan made by ASB to Mr. Watanabe, whose aggregate indebtedness to ASB exceeded
$60,000 during 1994. This loan, which was made prior to the enactment of FIRREA,
will not be affected by the new prohibitions against preferential loans unless
it is renegotiated or otherwise significantly modified. The first mortgage loan
rate was based on ASB's policy for employees and directors using a formula of
.50% above the cost of funds or .50% above the Applicable Federal Rate
established by the Internal Revenue Service, whichever is greater.
 
<TABLE>
<CAPTION>
                                              LARGEST        LOAN
                                               LOAN         AMOUNT                       AVERAGE
                                              AMOUNT      OUTSTANDING                    INTEREST
                                            OUTSTANDING       ON           TYPE OF        RATE
                                            DURING 1994    12/31/94      TRANSACTION     CHARGED
                                            -----------   -----------   --------------   -------
    <S>                                     <C>           <C>           <C>              <C>
    Jeffrey N. Watanabe..................    $ 323,179     $ 317,849    First Mortgage     7.50%
</TABLE>
 
     In addition, Mr. Watanabe is a partner in the law firm of Watanabe, Ing &
Kawashima that provided legal services to the Company and three of its
subsidiaries in 1994.
 
     Malama Pacific Corp. ("MPC"), a subsidiary of the Company, is engaged in
real estate development activities. Two of MPC's subsidiaries are currently
involved in partnerships in which Mr. Henderson has a significant interest. Both
of the transactions described below were negotiated on an arm's length basis and
were approved by the disinterested members of the HEI Board.
 
     Sunrise Estates. Malama Development Corp. ("Malama Development"), a wholly
owned subsidiary of Malama Pacific Corp., and HSC, Inc. ("HSC"), are partners in
a general partnership known as Sunrise Estates which is completing the
development and sale of the final 9-lot increment of a project consisting of 165
one-acre residential agricultural lots in Hilo, Hawaii. HSC is the managing
partner of the partnership. No management fees were paid in 1994, and there were
no sales made in 1994. Malama Development and HSC have each contributed $200,000
to the partnership and have each received distributions of $1,136,639. Malama
Development and HSC share equally in the profits and losses of the partnership.
As of December 31, 1994, 95% of the lots were sold. Mr. Henderson and members of
his family own, directly or indirectly, approximately 76% of the stock of HSC.
 
     Sunrise Estates II. Malama Elua Corp. ("Malama Elua"), a wholly owned
subsidiary of Malama Pacific Corp., and HSC are partners in a general
partnership known as Sunrise Estates II which will develop and market
approximately 140 one-acre residential agricultural lots in Hilo, Hawaii,
adjacent to the Sunrise Estates development. The property was purchased by HSC
in June 1990 for $2.1 million. In 1991, the partnership purchased the
development property from HSC at an agreed upon fair market value of $2.7
million, subject to a bank loan of $2.1 million. The valuation of the property
interest transferred by HSC to the Sunrise Estates II partnership was negotiated
and took into account HSC's incurred acquisition, carrying, and development
costs as well as existing market conditions. HSC is the managing partner of the
partnership. As of December 31, 1994, Malama Elua
 
                                       24
<PAGE>   29
 
and HSC have each contributed $300,000 to the partnership, and have advanced
$364,000 and $812,000, respectively, to the partnership. The partners will share
equally in the profits and losses of the partnership.
 
                           INDEBTEDNESS OF MANAGEMENT
 
     As disclosed in the above section on Compensation Committee Interlocks and
Insider Participation on page 24, ASB previously offered preferential rate loans
to its directors, including individuals who are also directors or executive
officers of the Company prior to the enactment of FIRREA.
 
     In addition to Mr. Watanabe, two other directors (one of whom is also an
executive officer) of the Company, whose aggregate indebtedness to ASB exceeded
$60,000 at any time during 1994, received these preferential rate loans.
Detailed information on these loans is listed below (and on page 24 for Mr.
Watanabe).
 
<TABLE>
<CAPTION>
                                        LARGEST           LOAN
                                          LOAN           AMOUNT                            AVERAGE
                                         AMOUNT       OUTSTANDING                         INTEREST
                                      OUTSTANDING          ON             TYPE OF           RATE
                                      DURING 1994       12/31/94      TRANSACTION(1)     CHARGED(2)
                                      ------------    ------------    ---------------    -----------
    <S>                               <C>             <C>             <C>                <C>
    Robert F. Clarke................    $375,570        $    -0-*      First Mortgage        7.50%
    Ruth M. Ono.....................    $187,409        $184,588       First Mortgage        7.50%
</TABLE>
 
- ---------------
 
 *  Mr. Clarke's loan was paid off in March 1994.
 
(1) All loans were made prior to the enactment of FIRREA restrictions.
 
(2) The first mortgage rate is based on ASB's policy for employees and directors
    using a formula of .50% above the cost of funds or .50% above the Applicable
    Federal Rate established by the Internal Revenue Service, whichever is
    greater.
 
     ASB has made other loans, established lines of credit and issued credit
cards to directors and executive officers of the Company, and to members of
their immediate families. These loans and extensions of credit have been made in
the ordinary course of business, were made on substantially the same terms,
including interest rates and collateral, as those prevailing at the time for
comparable transactions with other persons, and did not involve more than the
normal risk of collectibility or present other unfavorable features.
 
     In addition, ASB has purchased a 25% participation interest in two loans
made by Bank of Hawaii to Finance Realty Company, Ltd. ("Finance Realty") and
Finance Holdings, Ltd. The family of the spouse of Constance H. Lau, the
Treasurer of the Company, owns approximately one-sixth of the common stock of
Finance Enterprises, the parent company of Finance Realty and Finance Holdings,
Ltd. ASB's 25% participation interest in both loans was made in the ordinary
course of business on substantially the same terms, including interest rates and
collateral, as those prevailing at the time for comparable transactions with
other persons, and did not involve more than the normal risk of collectibility
or present other unfavorable features.
 
     In addition to the above loans financed by ASB, Robert F. Mougeot,
Financial Vice President of the Company, is indebted to the Company in the
amount of $165,000 by reason of a loan made to him by the Company in 1989 to
finance his purchase of the fee simple interest in his home. The loan is an
interest only loan, at an interest rate of 8.01%, with the entire principal
balance of the loan due on March 1, 2004.
 
                                       25
<PAGE>   30
 
                   TRANSACTIONS WITH MANAGEMENT AND DIRECTORS
 
     Malama Development and Malama Elua, wholly owned subsidiaries of MPC, are
each in partnership with HSC, a corporation in which a director of the Company
and his family own 76% of the stock. The partnerships and their real estate
development activities are discussed on pages 24 and 25 in the section on
Compensation Committee Interlocks and Insider Participation.
 
     In addition, Malama Mohala Corp. ("Malama Mohala"), a wholly owned
subsidiary of MPC, is involved in a partnership with Finance Enterprises in
which the family of Ms. Lau, the Treasurer of the Company, owns approximately
one-sixth of the common stock. Finance Enterprises is the parent company of
Finance Realty, Ltd., Palailai Holdings, Inc. ("PHI"), Finance Home Builders,
Ltd., and Finance Factors Limited.
 
     Palailai Associates. Malama Mohala and PHI are equal partners in a general
partnership known as Palailai Associates ("Palailai") which is currently
developing homes in Makakilo, Hawaii. PHI's parent company, Finance Realty,
Ltd., received $652,486 in management fees, $659,063 for development cost
reimbursement, and $475,749 in sales commissions from the partnership during
1994. Finance Home Builders, Ltd., a general contractor and affiliate of PHI and
Finance Realty, received payments of $6,501,224 during 1994 under its contract
with Palailai for the construction of homes. The partnership also earned $20,588
of interest income from Finance Factors Limited.
 
     Finally, one director is a partner in a law firm that performed legal
services for the Company and certain of its subsidiaries during 1994, as
described on page 24.
 
                   MANAGEMENT PROPOSAL 3. ELECTION OF AUDITOR
 
     The firm of KPMG Peat Marwick LLP, independent certified public
accountants, has been the auditor of the Company since 1981. The Board of
Directors recommends the election of KPMG Peat Marwick LLP as the auditor of the
Company for the fiscal year 1995 and thereafter until its successor is duly
elected.
 
     Representatives of KPMG Peat Marwick LLP will be present at the Annual
Meeting and will be given the opportunity to make a statement if they desire to
do so and to respond to appropriate questions.
 
     THE BOARD OF DIRECTORS OF THE COMPANY RECOMMENDS THAT YOU VOTE FOR THIS
PROPOSAL.
 
                             STOCKHOLDER PROPOSALS
 
     Any stockholder proposal intended to be presented at the next Annual
Meeting must be received by the Company by November 13, 1995, for inclusion in
the Proxy Statement and form of proxy for the 1996 Annual Meeting of
Stockholders. Proposals should be sent to the attention of the Secretary of the
Company.
 
                                       26
<PAGE>   31
 
                                 OTHER BUSINESS
 
     The Company knows of no other business to be presented at the Annual
Meeting, but if further matters do properly come before the meeting, the holders
of your proxy will vote your stock in accordance with their best judgment.
 
     Under the By-Laws of the Company, if a stockholder of record wishes to
present a matter of business which may be properly brought before the Annual
Meeting, the stockholder must give notice in writing to the Secretary of the
Company no later than March 27, 1995. The notice must state a brief description
of such business, the name and address of the stockholder, the number of shares
of Common Stock owned by the stockholder, and any material interest of the
stockholder in such business.
 
     YOU ARE URGED TO DATE, SIGN AND RETURN YOUR PROXY AS SOON AS POSSIBLE to
make certain that your shares will be voted at the meeting. If you attend the
meeting, as we hope you will, you may vote your shares in person.
 
                                          By Order of the Board of Directors
 
                                          Betty Ann M. Splinter, Secretary
 
March 10, 1995
 
                                       27
<PAGE>   32


                                      [MAP]


 
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<PAGE>   33
 
                       HAWAIIAN ELECTRIC INDUSTRIES, INC.
                   900 Richards Street, Honolulu, Hawaii 96813

                                                                    [LOGO]

                                                                       P
                                                                       R
                                                                       O
                                                                       X
                                                                       Y
 
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE ANNUAL
MEETING OF STOCKHOLDERS TO BE HELD ON APRIL 25, 1995, AT 9:30 A.M., IN THE
PACIFIC TOWER, 8TH FLOOR, ROOM 805, 1001 BISHOP STREET, HONOLULU, HAWAII 96813.
 
    The undersigned hereby constitutes and appoints Robert F. Clarke, Richard
Henderson and Ben F. Kaito and each of them the proxy of the undersigned, with
full power of substitution, to vote all the Common Stock of the Company which
the undersigned may be entitled to vote at the Annual Meeting of Stockholders to
be held on April 25, 1995, or at any adjournment thereof.
 
    Said proxies are instructed to vote as indicated below. IF NO DIRECTION IS
INDICATED, SAID PROXIES WILL VOTE FOR ALL NOMINEES IN CLASS I AND CLASS II AND
FOR PROPOSAL 3. Said proxies are also authorized to vote in their discretion
with respect to any other matters which may come before the meeting.
 
    The Board of Directors recommends a vote FOR the following proposals:
 
1.  Election of James K. Scott as Class I director (term ending at the 1997
    Annual Meeting)
          (CHECK ONE BOX ONLY)
 
       / /  FOR                            / /  WITHHOLD AUTHORITY
 
2.  Election of Class II Directors (term ending at the 1998 Annual Meeting)
    Victor Hao Li, Diane J. Plotts, Kelvin H. Taketa, Jeffrey N. Watanabe and
    Harwood D. Williamson
       (CHECK ONE BOX ONLY)
 
    To vote FOR all Nominees named above, check this box.  / /
 
    To WITHHOLD AUTHORITY to vote for all Nominees named above, check this
    box.  / /
 
    To vote FOR all Nominees named above except the following (to withhold
    authority for any particular Nominee, write the Nominee's name in the
    following space):
 
    ______________________________________________________________________

3.  Election of KPMG Peat Marwick as auditor (CHECK ONE BOX ONLY)
 
    / /  FOR                   / /  AGAINST                   / /  ABSTAIN
 
(PLEASE SIGN YOUR NAME exactly as it appears at the top of this proxy. Joint
owners should each sign personally. Attorney, Executor, Administrator, Trustee
or Guardian should indicate full title. If address is incorrect, please give us
the correct one.)
 
Dated________________________, 1995        ___________________________________
                                             Signature (no witness required)
 
                                           ___________________________________
                                               Signature (if held jointly)
 
                     PLEASE COMPLETE AND RETURN ENTIRE PROXY


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