DATA MEASUREMENT CORP
SC 13D, 1995-09-26
MEASURING & CONTROLLING DEVICES, NEC
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<PAGE>
 
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                   Under the Securities Exchange Act of 1934
                              (Amendment No.  )/*/


                          Data Measurement Corporation
- --------------------------------------------------------------------------------
                                (Name of Issuer)


                          Common Stock, $.01 par value
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)


                                    23790310
- --------------------------------------------------------------------------------
                                 (CUSIP Number)

                               Dominique Gignoux
                     President and Chief Executive Officer
                          Data Measurement Corporation
                              15884 Gaither Drive
                             Gaithersburg, MD 20877
                                 (301) 948-2450
- --------------------------------------------------------------------------------
                 (Name, Address and Telephone Number of Person
               Authorized to Receive Notices and Communications)


                               September 16, 1995
- --------------------------------------------------------------------------------
            (Date of Event which Requires Filing of this Statement)

     If the filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is filing
this schedule because of Rule 13d-1(b)(3) or (4), check the following box [_].

     Check the following box if a fee is being paid with the statement [X].
(A fee is not required only if the reporting person:  (1) has a previous
statement on file reporting beneficial ownership of more than five percent of
the class of securities described in Item 1; and (2) has filed no amendment
subsequent thereto reporting beneficial ownership of five percent or less of
such class.)  (See Rule 13d-7.)

     NOTE:  Six copies of this statement, including all exhibits, should be
filed with the Commission.  See Rule 13d-1(a) for other parties to whom copies
are to be sent.

                        (Continued on following pages)
                             (Page 1 of 20 Pages)
                      Exhibit Index Contained on Page 12        SEC 1746 (12/91)

- --------------------
/*/  The remainder of this cover page shall be filled out for a reporting
     person's initial filing on this form with respect to the subject class of
     securities, and for any subsequent amendment containing information which
     would alter disclosures provided in a prior cover page.
<PAGE>
 
- -----------------------                                  ---------------------
  CUSIP NO. 23790310                   13D                PAGE 2 OF 20 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSONS
 1    S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
      Measurex Corporation
      94-1658697

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [_]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      SOURCE OF FUNDS*
 4    00
 

- ------------------------------------------------------------------------------
      CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS 
 5    REQUIRED PURSUANT TO ITEMS 2(d) OR 2(e)
                                                                           [_]

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 6    
      Delaware

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     7
     NUMBER OF            357,300, all of which are subject to immediately
                          exercisable options**
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      8
                          0
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     9    
    REPORTING             357,300, all of which are subject to immediately
                          exercisable options
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          10
                          0
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
11
      357,300, all of which are subject to immediately exercisable options

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN SHARES*
12
                                                                           [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
13    
      24.4%

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
14
      CO

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

** Soley with respect to the matters described in Item 6 herein.

<PAGE>
 
                                                              Page 3 of 20 Pages

ITEM 1.   SECURITY AND ISSUER.

          This Schedule 13D relates to the Common Stock, $.01 par value, of Data
Measurement Corporation, a Delaware corporation ("DMC").  The principal
executive offices of DMC are located at 15884 Gaither Drive, Gaithersburg,
Maryland 20877.


ITEM 2.   IDENTITY AND BACKGROUND.

          This Schedule 13D is being filed by Measurex Corporation, a Delaware
corporation ("Measurex"), whose principal business address is One Results Way,
Cupertino, California 95014.  The names, business addresses, occupations and
citizenships of each executive officer and director of Measurex are set forth on
Schedule A attached hereto.  Measurex and its subsidiaries supply computer-
- ----------                                                                
integrated measurement, control and information systems and services for
continuous and batch manufacturing processes.

          Neither Measurex, nor to the best of Measurex's knowledge, any of the
persons listed on Schedule A hereto, has during the last five years, (i) been
                  ----------                                                 
convicted in a criminal proceeding (excluding traffic violations or similar
misdemeanors) or (ii) been a party to a civil proceeding of a judicial or
administrative body of competent jurisdiction and as a result of such proceeding
was or is subject to a judgment, decree or final order enjoining future
violations of, or prohibits or mandating activities subject to, federal or state
securities laws or finding any violation with respect to such laws.


ITEM 3.   SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

          This Schedule 13D is being filed in connection with the acquisition by
Measurex of the options to purchase DMC Common Stock, as described in Items 4
and 6 (the "Options").  In the event that Measurex exercises its Options,
Measurex will become obligated to make a cash payment in the amount of $18.625
per share of DMC Common Stock acquired.  Measurex has not yet determined the
source of funds for such purchase, but is considering funding such purchase
through alternatives including a bank credit facility or out of its working
capital.


ITEM 4.   PURPOSE OF TRANSACTION.

          On September 16, 1995, DMC, Measurex, and Measurex Acquisition Corp.,
a Delaware corporation and wholly owned subsidiary of Measurex ("Merger Sub"),
entered into an Agreement and Plan of Reorganization (the "Plan of
Reorganization") which provides for, among other things, the merger of DMC with
and into Merger Sub (the "Merger").  If the Merger is consummated, each share
of Common Stock, par value $.01 per share, of DMC ("DMC Common Stock") will be
converted into the right to receive $18.625 in cash and holders of options,
warrants or Convertible Subordinated Debentures due 1997 (the "Rights"), will
receive cash equal to the spread between the exercise or conversion price under
the applicable Rights and $18.625.  DMC's obligation to the Federal Deposit
<PAGE>
 
                                                              Page 4 of 20 Pages

Insurance Corporation ("FDIC") under the terms of certain FDIC Convertible
Subordinated Debenture will remain outstanding.

          As a result of the Merger, DMC and all of its assets, rights and
obligations will be owned by the combined entity, which will then be known as
Measurex Data Management Corporation ("MDMC").  MDMC will be a wholly owned
subsidiary of the Buyer.  The directors and officers of MDMC will be the
directors and officers of Merger Sub immediately prior to the consummation of
the Merger.

          In connection with the execution of the Plan of Reorganization the
holders of DMC Common Stock listed on Schedule B hereto (collectively, the
                                      ----------                          
"Selling Stockholders") entered into Voting and Stock Option Agreements dated
September 16, 1995 (each a "Stockholder Agreement" and collectively, the
"Stockholder Agreements").  Item 6 contains a summary of the principal terms
of the Stockholder Agreements.


ITEM 5.   INTEREST IN SECURITIES OF THE ISSUER.

          (a)  As of the date hereof, Measurex beneficially owns 272,550 shares
               of DMC Common Stock pursuant to immediately exercisable options
               granted under the terms of the Stockholder Agreements and has the
               further right to acquire 84,750 shares of DMC Common Stock upon
               the exercise or conversion of Rights held by the Selling
               Stockholders (collectively, the "Option Shares"), which, to the
               best knowledge of Measurex, together constitute 24.4% of the
               outstanding shares of DMC Common Stock after giving effect to the
               exercise of the Options.  To the best knowledge of Measurex, none
               of the persons listed on Schedule A beneficially own any shares
                                        ----------                            
               of DMC Common Stock except for Dwight C. Baum, who beneficially
               owns 5,000 shares (less than 1% of the outstanding shares of DMC
               Common Stock).

          (b)  Measurex has the sole power to vote the Option Shares solely with
               respect to the matters described in Item 6 herein.  If Measurex
               exercises its Options to purchase the Option Shares pursuant to
               the Stockholder Agreements, Measurex will possess sole
               dispositive power with respect to the Option Shares.  To the best
               knowledge of Measurex, none of the persons listed on Schedule A
                                                                    ----------
               possess any voting or dispositive power with respect to any DMC
               Common Stock except Dwight C. Baum, who possesses sole voting and
               dispositive power with respect to his 5,000 shares.

          (c) - (e) Not applicable.
<PAGE>
 
                                                              Page 5 of 20 Pages

ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
          TO SECURITIES OF THE ISSUER.

          The following is a summary of the material provisions of the
Stockholder Agreements, the form of which is attached as an exhibit hereto.
This summary is not intended to be complete and reference is made to the form of
Stockholder Agreement for a complete description of the arrangements among the
parties.

          The Selling Stockholders entering into the Stockholder Agreements are
listed on Schedule B hereto.  As of September 16, 1995, the Selling Stockholders
          ----------                                                            
owned 272,550 shares of DMC Common Stock, which represented 19.8% of the
Corporation's issued and outstanding shares.  The Selling Stockholders also
owned Rights at varying exercise or conversion prices, for the purchase of
84,750 additional shares of DMC Common Stock.  The DMC Common Stock held by the
Selling Stockholders and the DMC Common Stock subject to the Rights, to the best
knowledge of Measurex, together constitute 24.4% of the outstanding shares of
DMC Common Stock after giving effect to the exercise of the Options.

          Each Selling Stockholder has agreed, for so long as the Selling
Stockholder Agreements remain in effect, not to transfer, sell, exchange, pledge
or otherwise dispose of or encumber the Option Shares subject to their
respective Stockholder Agreement.  Each Selling Stockholder has granted Measurex
an option to purchase all of its Option Shares.

          Each Selling Stockholder has agreed to vote its Option Shares (i) in
favor of approval of the Plan of Reorganization, the Merger, and any matter that
could reasonably be expected to facilitate the Merger; and (ii) against approval
of any proposal made in opposition to or in competition with the consummation of
the Merger and the Plan of Reorganization, against any merger, consolidation,
sale of substantial assets, sale of shares of capital stock, reorganization,
recapitalization or similar transactions involving DMC or its subsidiaries, with
any party other than Measurex or one of its affiliates and against any
liquidation or winding up of DMC (each of the foregoing is referred to as an
"Opposing Proposal").

          Each Selling Stockholder has executed an Irrevocable Proxy attached as
Annex A to each Stockholder Agreement with respect to its Option Shares.  Each
of the members of the board of directors of Measurex is appointed attorney and
proxy of each Selling Stockholder to vote the Option Shares at every annual,
special or adjourned meeting of the stockholders of DMC and in every written
consent in lieu of such meeting:  (a) in favor of approval of the Plan of
Reorganization and the Merger and (b) against approval of any proposal made in
opposition to or in competition with the consummation of the Merger and the Plan
of Reorganization, against any merger, consolidation, sale of substantial
assets, sale of shares of capital stock, reorganization, recapitalization or
similar transactions involving DMC or its subsidiaries, with any party other
than Measurex or one of its affiliates, and against any liquidation or winding
up of DMC.

          Except for actions taken by a Selling Stockholder solely in such
Selling Stockholder's capacity as a member of the Board of Directors of DMC, if
applicable, each
<PAGE>
 
                                                              Page 6 of 20 Pages

Selling Stockholder has agreed, for so long as the Stockholder Agreements remain
in effect, it will not, and will not permit any entity under its control, to:
(i) solicit proxies or become a "participant" in a "solicitation" (as such
terms are defined in Regulation 14A under the Securities Exchange Act of 1934,
as amended (the "Exchange Act")) with respect to any Opposing Proposal or
otherwise encourage or assist any party in taking or planning any action that
would compete with, restrain or otherwise serve to interfere with or inhibit the
timely consummation of the Merger in accordance with the terms of the Plan of
Reorganization; (ii) initiate a stockholder's vote or action by written consent
of DMC stockholders with respect to an Opposing Proposal; or (iii) become a
member of a "group" (as such term is used in Section 13(d) for the Exchange
Act) with respect to any voting securities of DMC with respect to an Opposing
Proposal.


ITEM 7.   MATERIAL TO BE FILED AS EXHIBITS.

          1.   Form of Voting and Stock Option Agreement, dated September 16,
               1995, by and between Measurex Corporation and certain
               stockholders of Data Measurement Corporation (including
               Irrevocable Proxy as Annex A thereto).
<PAGE>
 
                                                              Page 7 of 20 Pages

                                   SIGNATURE


          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Date:  September 26, 1995



                                 MEASUREX CORPORATION


                                 ROBERT McADAMS, JR.
                                 -------------------
                                 Robert McAdams, Jr.
                                 Executive Vice President, Finance and 
                                 Information Services
                                 and Chief Financial Officer
<PAGE>

                                                              Page 8 of 20 Pages

                                   SCHEDULE A

          Set forth below with respect to each executive officer and director of
Measurex is the following:  (a) name; (b) business address; (c) principal
occupation; and (d) citizenship.

(a)  Paul Bancroft III
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Retired President and CEO, Bessemer Securities Corporation (Private
     investment company)
(d)  United States

(a)  Dwight C. Baum
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Senior Vice President, Paine Webber Incorporated (Investment banking firm)
(d)  United States

(a)  David A. Bossen
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Chairman and Chief Executive Officer, Measurex Corporation
(d)  United States

(a)  John C. Gingerich
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  President and Chief Operating Officer, Measurex Corporation
(d)  United States

(a)  Jefferey T. Grade
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Chairman and Chief Executive Officer, Harnischfeger Industries (a multi-
     industry company)
(d)  United States

(a)  Dr. Orion L. Hoch
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Chairman Emeritus, Litton Industries (a multi-industry company)
(d)  United States
<PAGE>
 
                                                              Page 9 of 20 Pages

(a)  John W. Larson
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Chairman, Brobeck, Phleger & Harrison (Law firm)
(d)  United States

(a)  John W. McKittrick
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  President, Tel-Research Corporation (a consulting business)
(d)  United States

(a)  Graham Tyson
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Retired Chairman and Chief Executive Officer, Dataproducts Corporation
     (Manufacturer of computer printers)
(d)  United States

(a)  Glenn R. Weinkoop
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Measurex Corporation, Executive Vice President and President, Industrial
     Systems Division
(d)  United States

(a)  Robert McAdams, Jr.
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Measurex Corporation, Executive Vice President, Finance and Information
     Services, Chief Financial Officer
(d)  United States

(a)  William J. Weyland
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Measurex Corporation, Executive Vice President, Worldwide Sales and
     Services
(d)  United States

(a)  Neil J. Laird
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Measurex Corporation, Vice President, Controller
(d)  United States
<PAGE>
 
                                                             Page 10 of 20 Pages

(a)  Lance M. Lissner
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Measurex Corporation, Vice President, Corporate Planning and Development
(d)  United States

(a)  John G. Preston
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Measurex Corporation, Vice President and General Manager, Integrated
     Control Systems Division
(d)  United States

(a)  Charles Van Orden
(b)  c/o Measurex Corporation
     Cupertino, CA 95014
(c)  Measurex Corporation, Vice President, General Counsel and Secretary
(d)  United States
<PAGE>
 
                                                             Page 11 of 20 Pages

                                   SCHEDULE B

Dominique Gignoux
John D. Sanders
James F. Collins
Frederick S. Rolandi
Ira A. Hunt, Jr.
<PAGE>
 
                                                             Page 12 of 20 Pages

                                 EXHIBIT INDEX
<TABLE>
<CAPTION>
 
 
                                                            SEQUENTIALLY
                                                           NUMBERED PAGE
<S>                                                        <C>
1.  Form of Voting and Stock Option Agreement, dated                   
    September 16, 1995, by and between Measurex
    Corporation and certain stockholders of Data
    Measurement Corporation (including Irrevocable Proxy
    attached as Annex A thereto)........................         13
</TABLE>
<PAGE>
 
                                                             Page 13 of 20 Pages

                                   EXHIBIT 1
                                   ---------

                       VOTING AND STOCK OPTION AGREEMENT


          THIS VOTING AND STOCK OPTION AGREEMENT (this "Agreement"), is made
and entered into as of September 16, 1995, by and between ________________
("Grantor"), and MEASUREX CORPORATION, a Delaware corporation ("Measurex").

          WHEREAS, Grantor is an officer, director or principal stockholder of
Data Measurement Corporation, a Delaware corporation ("DMC"); and

          WHEREAS, Measurex and DMC propose to enter into an Agreement and Plan
of Reorganization and related agreements dated as of the date hereof (the
"Merger Agreement"; capitalized terms not defined herein shall have the
meanings set forth in the Merger Agreement), providing for, among other things,
the merger of a wholly owned subsidiary of Measurex with and into DMC (the
"Merger") upon the terms described therein; and

          WHEREAS, as an inducement to Measurex's willingness to enter into the
Merger Agreement and as a condition to Measurex's obligation to effect the
Merger, Grantor has agreed to grant Measurex the Option described in this
Agreement.

          NOW, THEREFORE, in consideration of the foregoing and the respective
representations, warranties, covenants, and agreements set forth herein and in
the Merger Agreement, Grantor and Measurex agree as follows:

          1.  Agreement to Retain Stock.
              -------------------------

          (a) Transfer and Encumbrance.  Grantor agrees not to transfer, sell,
              ------------------------                                        
exchange, pledge or otherwise dispose of or encumber any shares of DMC Common
Stock owned by Grantor (the "Stock'") or any New Stock (as defined in Section
1(b) below) or to make any offer or agreement relating thereto, at any time
prior to the Expiration Date (as defined in Section 1(c) below) except upon the
exercise of the Option (as defined below) by Measurex; provided, however, that
any pledge on or other encumbrance in respect of any of the Stock existing as of
the date hereof shall be permitted to remain in existence and shall not be
deemed a breach of this Section 1(a).

          (b) New Stock.  Grantor agrees that any shares of DMC Common Stock
              ---------                                                     
that Grantor purchases or with respect to which Grantor otherwise acquires
record or beneficial ownership after the date of this Agreement and prior to the
Expiration Date ("New Stock") shall be subject to the terms and conditions of
this Agreement to the same extent as if they had originally constituted Stock.
Grantor is the holder of DMC stock options and/or convertible debentures, all of
which are fully exercisable or convertible into DMC Common Stock.  In the event
Measurex gives Grantor notice of the exercise of its option under this Agreement
and requests Grantor to do so, Grantor will exercise his DMC stock options
and/or convert his convertible debentures and the stock he acquires will be
included in New Stock.
<PAGE>
 
                                                             Page 14 of 20 Pages

          (c) Expiration Date.  For purposes of this Agreement, "Expiration
              ---------------                                               
Date" shall mean the earliest of (i) such date and time as the Merger shall
become effective in accordance with the terms and provisions of the Merger
Agreement, (ii) the date on which the Merger Agreement is terminated pursuant to
Sections 7.1(a), (b) or (c) of the Merger Agreement or Measurex's failure to
transmit to the Exchange Agent the Merger Consideration in accordance with the
terms of the Merger Agreement or the failure of the Merger to be consummated for
reasons other than DMC's breach or default under the Merger Agreement on or
before January 31, 1996, (iii) sixty (60) days after termination of the Merger
Agreement for any other reason except for a termination following DMC's breach
or default under the Merger Agreement or (iv) six months after the date of this
Agreement.

          2.  Agreement to Vote Stock.  At every meeting of the stockholders of
              -----------------------                                          
DMC called with respect to any of the following, and at every adjournment
thereof, and on every action or approval by written consent of the stockholders
of DMC with respect to any of the following, Grantor shall vote the Stock and
any New Stock:   in favor of approval of the Merger Agreement and the Merger and
any matter that could reasonably be expected to facilitate the Merger; and
against approval of any proposal made in opposition to or in competition with
the consummation of the Merger and the Merger Agreement, against any merger,
consolidation, sale of substantial assets, sale of shares of capital stock,
reorganization, recapitalization or similar transactions involving DMC or its
subsidiaries, with any party other than Measurex or one of its affiliates and
against any liquidation or winding up of DMC (each of the foregoing is referred
to as an "Opposing Proposal").

          3.  Irrevocable Proxy.  In order to effect the intent of paragraph 2,
              -----------------                                                
concurrently with the execution of this Agreement Grantor shall deliver to the
members of the Board of Directors of Measurex a proxy in the form attached
hereto as Annex A (the "Proxy"), which shall be irrevocable to the extent
provided by the General Corporation Law of the State of Delaware, covering the
Stock and New Stock.

          4.  No Proxy Solicitations.  Except for actions taken by Grantor
              ----------------------                                      
solely in Grantor's capacity as a member of the Board of Directors of DMC, if
applicable, in order to comply with applicable law as advised in writing by
independent legal counsel, Grantor will not, and will not permit any entity
under Grantor's control, to:   solicit proxies or become a "participant" in a
"solicitation" (as such terms are defined in Regulation 14A under the Exchange
Act) with respect to an Opposing Proposal or otherwise encourage or assist any
party in taking or planning any action that would compete with, restrain or
otherwise serve to interfere with or inhibit the timely consummation of the
Merger in accordance with the terms of the Merger Agreement;  initiate a
stockholders' vote or action by written consent of DMC stockholders with respect
to an Opposing Proposal; or  become a member of a "group" (as such term is
used in Section 13(d) of the Exchange Act) with respect to any voting securities
of DMC with respect to an Opposing Proposal.

          5.  Grant of Option.  Subject to the terms and conditions set forth
              ---------------                                                
herein, Grantor hereby grants to Measurex an irrevocable option (the "Option")
to purchase all of the Stock, constituting _____________ shares, owned by
Grantor as of the date hereof and any New Stock hereafter acquired by Grantor
(collectively, the "Option Stock"), at a purchase price of $18.625 per share
of Option Stock (the "Purchase Price").
<PAGE>
 
                                                             Page 15 of 20 Pages

          6.  Exercise of Option.
              ------------------ 

          (a) Measurex may exercise the Option for all Option Stock at any time
prior to the Expiration Date.

          (b) In the event Measurex wishes to exercise the Option, it shall send
to Grantor a written notice (the date of which being herein referred to as the
"Notice Date") specifying a place and date not earlier than three business
days nor later than 15 business days after the Notice Date for the closing of
such purchase (the "Closing Date"); provided that if the closing of the
purchase and sale pursuant to the Option (the "Closing") cannot be consummated
by reason of any applicable judgment, decree, order, law or regulation, the
period of time that otherwise would run pursuant to this sentence shall run
instead from the date on which such restriction on consummation has expired or
been terminated; and, provided further that, without limiting the foregoing, if
prior notification to or approval of any regulatory authority is required in
connection with such purchase, Measurex and, if applicable, Grantor shall
promptly file the required notice or application for approval and shall
expeditiously process the same (and Grantor shall cooperate with Measurex in the
filing of any such notice or application and the obtaining of any such
approval), and the period of time that otherwise would run pursuant to this
sentence shall run instead from the date on which, as the case may be, (i) any
required notification period has expired or been terminated or (ii) such
approval has been obtained, and in either event, any requisite waiting period
has passed.

          (c) Notwithstanding Section 7(b), in no event shall the Closing Date
be more than 12 months after the related Notice Date, and if the Closing Date
shall not have occurred within 12 months after the related Notice Date due to
the failure to obtain any required approval, the Option and the exercise thereof
effected on the Notice Date shall be deemed to have expired.

          7.  Payment for and Delivery of Certificates.
              ---------------------------------------- 

          (a) On each Closing Date, Measurex shall pay to Grantor by wire
transfer to a bank account designated by Grantor an amount equal to the Purchase
Price multiplied by the number of shares of Option Stock to be purchased on such
Closing Date.

          (b) At each Closing, simultaneously with the delivery of funds as
provided in Section 7(a), Grantor shall deliver to Measurex a certificate or
certificates representing the Option Stock to be purchased at such Closing,
which Option Stock shall be fully paid and non-assessable and free and clear of
all liens, claims, charges, and encumbrances of any kind whatsoever, and
Measurex shall deliver to Grantor a certificate agreeing that Measurex shall not
offer to sell or otherwise dispose of such Option Stock in violation of
applicable law or this Agreement.

          8.  Adjustment upon Changes in Capitalization, Etc.  In the event of
              ----------------------------------------------                  
any change in DMC Common Stock by reason of a stock dividend, stock split,
recapitalization, combination, exchange of shares, or similar transaction, the
type and number of shares or securities subject to the Option, and the Purchase
Price therefor, shall be adjusted appropriately, and proper provision shall be
made in the agreements governing such
<PAGE>
 
                                                             Page 16 of 20 Pages

transaction, so that Measurex shall receive upon exercise of the Option the same
class and number of outstanding shares or other securities or property that
Measurex would have received in respect of DMC Common Stock if the Option had
been exercised immediately prior to such event, or the record date therefor, as
applicable.

          9.  Representations of Grantor.  Grantor represents and warrants to 
              --------------------------
Measurex that:

          (a) Grantor has full legal capacity to execute this Agreement, and
this Agreement will be binding upon the heirs, personal representatives,
successors and assigns of Grantor.

          (b) Grantor is the lawful owner of the Option Stock, of record and
beneficially, free and clear of all liens, charges, pledges, security interests,
options, claims or other encumbrances, and has full right, power and authority
to sell, assign, transfer and deliver the Option Stock to be sold by Grantor to
Measurex upon exercise of the Option; and upon the delivery of such Option Stock
to Measurex hereunder, Measurex shall obtain good and valid title thereto free
and clear of all liens, charges, pledges, security interests, options, claims or
other encumbrances.

          (c) The execution, delivery and performance by Grantor of this
Agreement, and compliance by Grantor with the provisions hereof will not (i)
violate any provision of any current law, statute, rule or regulation applicable
to Grantor, or any ruling, writ, injunction, order or decree of any court,
administrative agency or other governmental body applicable to Grantor or (ii)
conflict with or result in a breach of any provisions or constitute (with due
notice or lapse of time or both) a default under any agreement, contract or
instrument to which Grantor is a party or by which Grantor or any of the Option
Stock is bound.

          10.  Miscellaneous.
               ------------- 

          (a) Expenses.  Except as otherwise provided in the Merger Agreement,
              --------                                                        
each of the parties hereto shall bear and pay all costs and expenses incurred by
it or on its behalf in connection with the transactions contemplated hereunder,
including fees and expenses of its own counsel.

          (b) Waiver and Amendment.  Any provision of this Agreement may be
              --------------------                                         
waived at any time by the party that is entitled to the benefits of such
provision.  This Agreement may not be modified, amended, altered or supplemented
except upon the execution and delivery of a written agreement executed by the
parties hereto.

          (c) Entire Agreement:  No Third-Party Beneficiary:  Severability.
              ------------------------------------------------------------  
Except as otherwise set forth in the Merger Agreement, this Agreement (a)
constitutes the entire agreement and supersedes all prior agreements and
understandings, both written and oral, between the parties with respect to the
subject matter hereof and (b) is not intended to confer upon any person other
than the parties hereto any rights or remedies hereunder.  If any term,
provision, covenant or restriction of this Agreement is held by a court of
competent jurisdiction to be invalid, void or unenforceable, the remainder of
the terms,
<PAGE>
 
                                                             Page 17 of 20 Pages

provisions, covenants and restrictions of this Agreement shall remain in full
force and effect and shall in no way be affected, impaired or invalidated.

          (d) Governing Law.  This Agreement shall be governed and construed in
              -------------                                                    
accordance with the laws of the State of Delaware without regard to any
applicable conflicts of law rules.

          (e) Descriptive Headings.  The descriptive headings contained herein
              --------------------                                            
are for convenience of reference only and shall not affect in any way the
meaning or interpretation of this Agreement.

          (f) Notices.  All notices and other communications hereunder shall be
              -------                                                          
in writing and deemed given if delivered personally or by commercial delivery
service, sent by overnight courier, or mailed by registered or certified mail
(return receipt requested) or sent via facsimile (with confirmation of receipt)
to the parties at the following address (or at such other address for a party as
shall be specified by like notice):

       If to Grantor to:
 
                        ---------------------------------------------

                        ---------------------------------------------

                        --------------------------------------------- 
 
       With a copy to:

                        ---------------------------------------------

                        ---------------------------------------------

                        --------------------------------------------- 
 
       If to Measurex to:
                          One Results Way
                          Cupertino, CA 95014
                          Attention:  Executive Vice President
                          and President, Industrial Systems Division
                          Facsimile No.:      (408) 864-7506
                          Telephone No.:      (408) 255-1500
 
       With a copy to:
                          Vice President and General Counsel
                          Facsimile No.:      (408) 864-7580
                          Telephone No.:      (408) 255-1500

          (g) Counterparts.  This Agreement and any amendments hereto may be
              ------------                                                  
executed in two counterparts, each of which shall be considered one and the same
agreement and shall become effective when both counterparts have been signed by
each of the parties and delivered to the other party, it being understood that
both parties need not sign the same counterpart.
<PAGE>
 
                                                             Page 18 of 20 Pages

          (h) Assignment.  Neither this Agreement nor any of the rights,
              ----------                                                
interests or obligations hereunder or under the Option shall be assigned by any
of the parties hereto (whether by operation of law or otherwise) without the
prior written consent of the other party, except that Measurex may assign this
Agreement to a wholly owned subsidiary of Measurex.  Subject to the preceding
sentence, this Agreement shall be binding upon, inure to the benefit of and be
enforceable by the parties and their respective successors and assigns.

          (i) Further Assurances.  In the event of any exercise of the Option by
              ------------------                                                
Measurex, Grantor and Measurex shall execute and deliver all other documents and
instruments and take all other action that may be reasonably necessary in order
to consummate the transactions provided for by such exercise.

          (j) Specific Performance.  The parties hereto agree that this
              --------------------                                     
Agreement may be enforced by either party through specific performance,
injunctive relief and other equitable relief.  Both parties further agree to
waive any requirement for the securing or posting of any bond in connection with
the obtaining of any such equitable relief and that this provision is without
prejudice to any other rights that the parties hereto may have for any failure
to perform this Agreement.

          IN WITNESS WHEREOF, Grantor and Measurex have caused this Agreement to
be signed as of the day and year first written above.


                              GRANTOR

                              ------------------------------------------------- 
                              Name:


                              MEASUREX CORPORATION

                              By:
                                  ---------------------------------------------
                              Name:
                              Title:
<PAGE>
 
                                                             Page 19 of 20 Pages

Annex A
- -------

                               IRREVOCABLE PROXY

                                    to Vote

                   DATA MEASUREMENT CORPORATION COMMON STOCK


    The undersigned stockholder of Data Measurement Corporation, a Delaware
corporation ("DMC"), hereby irrevocably (to the full extent permitted by the
General Corporation Law of the State of Delaware (the "Law")), appoints the
members of the Board of Directors of Measurex Corporation, a Delaware
corporation ("Measurex"), and each of them, as the sole and exclusive
attorneys and proxies of the undersigned, with full power of substitution and
resubstitution, to vote and exercise all voting and related rights (to the full
extent that the undersigned is entitled to do so) with respect to all of the
shares of capital stock of DMC that now are or hereafter may be beneficially
owned or owned of record by the undersigned, and any and all other shares or
securities of DMC issued or issuable in respect thereof on or after the date
hereof (collectively, the "Stock") in accordance with the terms of this Proxy.
The Stock beneficially owned or owned of record by the undersigned stockholder
of DMC as of the date of this Proxy is listed on the final page of this Proxy.
Upon the undersigned's execution of this Proxy, any and all prior proxies given
by the undersigned with respect to such Stock are hereby revoked and the
undersigned agrees not to grant any subsequent proxies with respect to the Stock
until after the Expiration Date (as defined below).

    This Proxy is irrevocable (to the extent permitted by the Law), is granted
pursuant to that certain Voting and Stock Option Agreement dated as of September
16, 1995, between Measurex and the undersigned stockholder of DMC (the "Voting
and Option Agreement"), and is granted in consideration of Measurex entering
into that certain Agreement and Plan of Reorganization dated as of September 16,
1995 (the "Merger Agreement"), among Measurex, Mx Acquisition Corp and DMC.
The Merger Agreement provides for the merger (the "Merger") of Merger Sub into
DMC, in accordance with the terms of the Merger Agreement.  As used herein, the
term "Expiration Date" shall have the meaning set forth in Section 1(c) of the
Voting and Option Agreement.

    The attorneys and proxies named above, and each of them, are hereby
authorized and empowered by the undersigned, at any time prior to the Expiration
Date, to act as the undersigned's attorney and proxy to vote the Stock, and to
exercise all voting and other rights of the undersigned with respect to the
Stock (including, without limitation, the power to execute and deliver written
consents pursuant to the Law) at every annual, special or adjourned meeting of
the stockholders of DMC and in every written consent in lieu of such meeting:
(a) in favor of approval of the Merger Agreement and the Merger and any matter
that could reasonably be expected to facilitate the Merger,  and (b) against
approval of any proposal made in opposition to or in competition with the
consummation of the Merger and the Merger Agreement, against any merger,
consolidation, sale of substantial assets, sale of shares of capital stock,
reorganization, recapitalization or similar transactions involving
<PAGE>
 
                                                             Page 20 of 20 Pages

DMC or its subsidiaries, with any party other than Measurex or one of its
affiliates and against any liquidation or winding up of DMC.  The attorneys and
proxies named above may not exercise this Proxy on any other matter except as
provided in clauses (a) and (b) above.  The undersigned stockholder may vote the
Stock on all other matters.

    Any obligation of the undersigned hereunder shall be binding upon the
successors and assigns of the undersigned.


Dated: September 16, 1995           Signature of Grantor:
                                                         -----------------------
                                    Name of Grantor:
                                                     ---------------------------
                                    Stock beneficially owned:

                                           shares of DMC Common Stock
                                    -----                              


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