FIFTH THIRD BANCORP
DEF 14A, 1995-02-10
STATE COMMERCIAL BANKS
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<PAGE>   1
 
                                  SCHEDULE 14A
                                   (RULE 14A)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                             (AMENDMENT NO.      )
 
Filed by the Registrant  /X/
 
Filed by a Party other than the Registrant  / /
 
Check the appropriate box:
 
<TABLE>
<S>                                             <C>
/ /  Preliminary Proxy Statement                / /  CONFIDENTIAL, FOR USE OF THE COMMISSION
                                                     ONLY (AS PERMITTED BY RULE 14A-6(E)(2))
/X/  Definitive Proxy Statement
/ /  Definitive Additional Materials
/ /  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
</TABLE>
 
                             FIFTH THIRD BANCORP
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
Payment of Filing Fee (Check the appropriate box):
/ /  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
14a-6(i)(3).
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
     (1) Title of each class of securities to which transaction applies:
               Not Applicable
 
     (2) Aggregate number of securities to which transaction applies:
               Not Applicable
 
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):
               Not Applicable
 
     (4) Proposed maximum aggregate value of transaction:
               Not Applicable
 
     (5) Total fee paid:
               Not Applicable
 
/X/  Fee paid previously with preliminary materials.
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.
 
     (1) Amount Previously Paid:
               Not Applicable
 
     (2) Form, Schedule or Registration Statement No.:
               Not Applicable
 
     (3) Filing Party:
               Not Applicable
 
     (4) Date Filed:
               Not Applicable
<PAGE>   2




                                [5/3 LOGO]
                             FIFTH THIRD BANCORP

                            CINCINNATI, OHIO  45263

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                                               February 10, 1995

To the Stockholders of Fifth Third Bancorp:

  You are cordially invited to attend the Annual Meeting of the Stockholders of
Fifth Third Bancorp to be held at the offices of The Fifth Third Bank, William
S. Rowe Building, 38 Fountain Square Plaza, Cincinnati, Ohio on Tuesday, March
21, 1995 at 11:30 a.m. for the purposes of considering and acting upon the
following:

  (1)  Election of five (5) Class III Directors to serve until the Annual
       Meeting of Stockholders in 1998.

  (2)  The proposal described in the attached Proxy Statement to amend Article
       Fourth of the Amended Articles of Incorporation to increase the
       authorized number of shares of Common Stock, without par value, from
       100,000,000 shares to 140,000,000 shares.  The proposed Amendment is
       attached as Annex 1 to the Proxy Statement and incorporated therein by
       reference.

  (3)  The proposal described in the Proxy Statement to adopt an amendment to
       the Amended 1990 Stock Option Plan which provides that the aggregate
       number of shares of Common Stock which may be issued under the Plan
       shall be increased by 1 million shares.  The proposed amendment is
       included on the last page of the Proxy Statement as Annex 2.

  (4)  Approval of the appointment of the firm of Deloitte & Touche LLP to
       serve as independent auditors for the Company for the year 1995.

  (5)  Transaction of such other business that may properly come before the
       Meeting or any adjournment thereof.

  Stockholders of record at the close of business on February 1, 1995 will be
entitled to vote at the Meeting.

  ALL PERSONS WHO FIND IT CONVENIENT TO DO SO ARE INVITED TO ATTEND THE MEETING
IN PERSON.  IN ANY EVENT, PLEASE SIGN AND RETURN THE ENCLOSED PROXY WITH THIS
NOTICE AT YOUR EARLIEST CONVENIENCE.

                                     By Order of the Board of Directors

                                     MICHAEL K. KEATING
                                     Secretary
<PAGE>   3
                              FIFTH THIRD BANCORP
                            38 FOUNTAIN SQUARE PLAZA
                            CINCINNATI, OHIO  45263
                                PROXY STATEMENT
  The Board of Directors of Fifth Third Bancorp (the "Company") is soliciting
proxies, the form of which is enclosed, for the Annual Meeting of Stockholders
to be held on March 21, 1995.  Each of the 65,164,031 shares of Common Stock
outstanding on February 1, 1995 is entitled to one vote on all matters acted
upon at the Meeting, and only Stockholders of record on the books of the
Company at the close of business on February 1, 1995 will be entitled to vote
at the Meeting, either in person or by proxy.  The shares represented by all
properly executed proxies which are sent to the Company will be voted as
designated and each not designated will be voted affirmatively.  Each person
giving a proxy may revoke it by giving notice to the Company in writing or in
open meeting at any time before it is voted.

  The laws of Ohio under which the Company is incorporated provide that if
notice in writing is given by any Stockholder to the President, a Vice
President, or the Secretary of the Company not less than forty-eight (48) hours
before the time fixed for holding a meeting of Stockholders for the purpose of
electing Directors that such Stockholder desires that the voting at such
election shall be cumulative, and if an announcement of the giving of such
notice is made upon the convening of the meeting by the Chairman or Secretary
or by or on behalf of the Stockholder giving such notice, each Stockholder
shall have the right to cumulate such voting power as he possesses in voting
for Directors.

  The expense of soliciting proxies will be borne by the Company.  Proxies will
be solicited principally by mail, but may also be solicited by the Directors,
Officers, and other regular employees of the Company, who will receive no
compensation therefor in addition to their regular compensation.  Brokers and
others who hold stock on behalf of others will be asked to send proxy material
to the beneficial owners of the stock, and the Company will reimburse them for
their expenses.

  The Annual Report of the Company for the year 1994, including financial
statements, has been mailed to all Stockholders.  Such report and financial
statements are not a part of this Proxy Statement.

                           CERTAIN BENEFICIAL OWNERS

  Under Section 13(d) of the Securities Exchange Act of 1934, a beneficial
owner of a security is any person who directly or indirectly has or shares
voting power or investment power over such security.  Such beneficial owner
under this definition need not enjoy the economic benefit of such securities.
The following are the only Stockholders deemed to be beneficial owners of 5% or
more of the Common Stock of the Company as of December 31, 1994.
<TABLE>
<CAPTION>
                                    NAME AND ADDRESS OF                    AMOUNT AND NATURE          PERCENT
TITLE OF CLASS                       BENEFICIAL OWNER                   OF BENEFICIAL OWNERSHIP       OF CLASS
<S>                     <C>                                                 <C>                         <C>
Common Stock            Cincinnati Financial Corporation                    13,062,905 (1)              20.19
                        6200 South Gilmore
                        Fairfield, Ohio  45014

Common Stock            Fifth Third Bancorp                                  5,991,457 (2)              9.26
                        Subsidiary Banks
                        38 Fountain Square Plaza
                        Cincinnati, Ohio  45263


Common Stock            The Western-Southern Life Insurance Co.              4,425,255 (3)              6.84
                        400 Broadway
                        Cincinnati, Ohio  45202

     
Common Stock            Ruane, Cunniff & Co., Inc.                             3,623,022                5.60
                        767 Fifth Avenue, Suite 4701
                        New York, New York 10153
<PAGE>   4
<FN>
(1)  Cincinnati Financial Corporation owns 9,890,700 shares of the Common Stock
     of the Company.  Cincinnati Insurance Company, a subsidiary of Cincinnati
     Financial Corporation, owns 2,695,000 shares.   Cincinnati Casualty
     Company, another subsidiary, owns 210,000 shares.  Cincinnati Life
     Insurance Company, another subsidiary of Cincinnati Financial Corporation,
     owns 204,300 shares.  In addition, Mr. John J.  Schiff, Jr., a Director of
     the Company who is Chairman and Director of Cincinnati Financial
     Corporation, individually beneficially owns 65,440 shares and Mr. Robert
     B. Morgan, a Director of the Company, who is President and Director of
     Cincinnati Financial Corporation and Cincinnati Insurance Company
     individually beneficially owns 12,965 shares.  Also affiliated is a trust
     in which John J. Schiff, Jr. and Thomas R. Schiff are trustees which owns
     4,500 shares.

(2)  There are nine wholly-owned bank subsidiaries of the Company, which are
     beneficial owners of 3,520,630  shares.  The banks hold these shares in a
     fiduciary capacity under numerous trust relationships none of which
     relates to more than 5% of the shares, and have sole or shared voting
     power, and sole or shared investment decision over these shares.  The
     banks also hold shares in a non-discretionary capacity, and disclaim any
     beneficial interest in all shares held in these capacities.

(3)  The Western-Southern Life Insurance Co. owns 664,722 shares of the Common
     Stock of the Company.  Waslic Delaware Company II, a subsidiary of The
     Western-Southern Life Insurance Co., owns 3,746,850 shares.  In addition,
     Mr. John F. Barrett, a Director, President and Chief Executive Officer of
     The Western-Southern Life Insurance Co., and a Director of the Company
     individually beneficially owns 13,683 shares.
</TABLE>

                             ELECTION OF DIRECTORS

  In accordance with the Company's Code of Regulations, the Board of Directors
is classified into three classes as nearly equal in number as the then total
number of Directors constituting the whole Board permits.  Each class is to be
elected to separate three year terms with each term expiring in different
years.  At each Annual Meeting the Directors or nominees constituting one class
are elected for a three-year term.  The term of those Directors listed below as
Class III expires at the Annual Meeting on March 21, 1995 and this Class
contains the nominees to be elected to serve until the Annual Meeting of
Stockholders in 1998.  Any vacancies that occur after the Directors are elected
may be filled by the Board of Directors in accordance with law for the
remainder of the full term of the vacant directorship.

  In accordance with a retirement policy of the Board of Directors of both the
Company and The Fifth Third Bank, Mr. Nolan W. Carson, a Director of both the
Company and the Bank, has indicated his intention to retire from his respective
Directorships prior to the Annual Meeting.  Mr. Carson has generously given 13
years of valuable service to the Company and the Bank as a Director.  Mr.
Carson is currently a Class III Director with a term expiring in 1995.

  During 1994, Messrs. J. Kenneth Blackwell and Thomas L. Dahl found it
necessary to resign as Directors of both the Company and the Bank to pursue
other interests.  Their contributions to the success of the Company and the
Bank have been most valuable.  Additionally, Mr. H. David Hale, formerly
Chairman and President of The Cumberland Federal Bancorporation, Inc. and The
Cumberland Federal Savings Bank was elected as a Director at the September,
1994 meeting and resigned to pursue other interests.

  The Board of Directors intends to nominate for election as Class III
Directors the five persons listed below, all of whom are presently serving as
Class III Directors of the Company.  It is the intention of the persons named
in the Proxy to vote for the election of all nominees named.  If any nominee(s)
shall be unable to serve, which is not now contemplated, the proxies will be
voted for such substitute nominee(s) as the Board of Directors recommends.
Nominees receiving the five highest totals of votes cast in the election will
be elected as directors.  Proxies in the form solicited hereby which are
returned to the Company will be voted in favor of the five nominees specified
below unless otherwise instructed by the stockholder.  Abstentions and shares
not voted by brokers and other entities holding shares on behalf of beneficial
owners will not be counted and will have no effect on the outcome of the
election.

  The following tables set forth information with respect to each Class III
Director, all of whom are nominees for re-election at the Annual Meeting,
except Mr. Nolan W. Carson, and with respect to incumbent Directors in Classes
I and II of the Board of Directors who are not nominees for re-election at the
Annual Meeting.





                                      -2-
<PAGE>   5

<TABLE>
                              CLASS III DIRECTORS
                              (Terms Expire 1995)
<CAPTION>
                                                                                                    SHARES OF COMPANY
                                                                                                       COMMON STOCK
                                                                                                  BENEFICIALLY OWNED ON
                                                                                                   DECEMBER 31, 1994(1)

                                                                                        DIRECTOR                   PERCENT
NAME, AGE AND PRINCIPAL OCCUPATION DURING THE PAST FIVE YEARS                            SINCE      NUMBER(5)     OF CLASS
- - -----------------------------------------------------------------------------------------------------------------------------
<S>                                                                                      <C>         <C>            <C>
(2) CLEMENT  L. BUENGER,  68, Retired  as Chairman  of the  Fifth Third                  1971        265,100        .4097
Bancorp and  The Fifth Third  Bank in March, 1993.   Retired as  CEO of
Fifth  Third  Bancorp  and  The  Fifth  Third Bank  in  January,  1991.
Formerly, President of Fifth Third Bancorp and The Fifth Third Bank.
Director of Cincinnati Gas & Electric Company

(2) NOLAN  W. CARSON, 70,  Of counsel, Dinsmore  & Shohl, Attorneys  at                  1982         28,052        .0434
Law  and   counsel  to  Fifth  Third  Bancorp,  since  December,  1994.
Formerly, Mr. Carson was a partner, Dinsmore & Shohl.

GERALD  V. DIRVIN, 57, Retired  April, 1994 as Executive Vice President                  1989          7,850        .0121
and  Director, The Procter & Gamble Company, manufacturers of household
and consumer  products,  which  position  Mr.  Dirvin  has  held  since
January,  1990.  Formerly, Mr. Dirvin  was Senior Vice President of The
Procter & Gamble Company.
Director of Cintas Corporation and Northern Telecom Ltd.

IVAN W. GORR, 65,  Retired in October, 1994 as Chairman and CEO, Cooper                  1991          4,852        .0075
Tire & Rubber Company, a manufacturer of tires and rubber products.
Director  of  Amcast  Industrial Corporation,  Arvin  Industries, Inc.,
Cooper Tire & Rubber Company, and OHM Corporation.

(2) JOSEPH  H. HEAD,  JR.,  62, Chairman,  CEO and  Director, Atkins  &                  1987         44,188        .0683
Pearce,  Inc.,  manufacturer  of  industrial textiles,  since  January,
1990.  Formerly, Mr. Head was  a Partner with Graydon, Head &  Ritchey,
Counsel to The Fifth Third Bank.
Director of Baldwin Piano & Organ Co.

(2) WILLIAM J. KEATING, 67, Retired Chairman and Publisher, The                          1980         41,949        .0648
Cincinnati Enquirer, a regional newspaper, since March, 1990.
Previously, Mr. Keating was President and Chief Executive Officer,
Detroit Newspaper Agency.
Director of The Midland Co.
                                                                CLASS I DIRECTORS
                                                               (Terms Expire 1996)


MILTON C. BOESEL, JR., 66, Counsel, Ritter, Robinson, McCready &  James,                 1989         10,158        .0157
Attorneys at Law, Toledo, Ohio, formerly, Ritter, Boesel and Robinson.

THOMAS B.  DONNELL, 48,  Chairman, The Fifth Third  Bank of Northwestern                 1984        138,597        .2142
Ohio,  National  Association (Toledo,  Ohio), the  resulting institution
from the  November 12, 1991  merger of Fifth Third  Bank of Northwestern
Ohio,  N.A., and Fifth Third Bank of Toledo, N.A.  Formerly, Mr. Donnell
was Chairman of The Fifth Third Bank of Northwestern Ohio, N.A.

JOAN  R.  HERSCHEDE,  55,  President  and CEO  of  The  Frank  Herschede                 1991          4,050        .0063
Company, retailer of jewelry, china, crystal and silver.

WILLIAM G. KAGLER, 62, Chairman of the Executive Committee  of the Board                 1983         14,145        .0219
and  Director  of  Skyline  Chili Inc.,  a  restaurant  and frozen  food
product  manufacturer, since  November, 1994.  Formerly,  Mr. Kagler was
Chairman,  CEO and Director of  Skyline Chili, Inc. since November, 1992
and President, Kagler & Associates, Inc., a consulting firm serving  the
food  industry.  Previously, Mr.  Kagler was President, CEO and Director
of Skyline Chili, Inc.
Director of The Union Central Life Insurance Company, The Ryland  Group,
Inc., and The Future Now, Inc.
</TABLE>





                                      -3-
<PAGE>   6
<TABLE>
<CAPTION>
                                                                                                    SHARES OF COMPANY
                                                                                                       COMMON STOCK
                                                                                                  BENEFICIALLY OWNED ON
                                                                                                   DECEMBER 31, 1994(1)

                                                                                        DIRECTOR                   PERCENT
NAME, AGE AND PRINCIPAL OCCUPATION DURING THE PAST FIVE YEARS                            SINCE      NUMBER(5)     OF CLASS
- - ----------------------------------------------------------------------------------------------------------------------------
<S>                                                                                      <C>        <C>            <C>
JAMES D.  KIGGEN, 62,  Chairman, President  and Chief Executive  Officer                 1982          22,819       .0353
and Director, Xtek, Inc., manufacturer of hardened steel parts.
Director of Cincinnati Bell, Inc. and United States Playing Card Co.

MICHAEL H. NORRIS, 58, Retired as President and Director, The  Deerfield                 1985          14,587       .0225
Manufacturing  Company, a  fabricator  of  sheet metal  stampings,  deep
drawn parts  and assemblies,  and retired  as Group  Vice President  and
Director of The Ralph J. Stolle Company, since January, 1994.

DENNIS J.  SULLIVAN, JR.,  62, Executive Counselor of  Dan Pinger Public                 1984          19,764       .0305
Relations,  Inc.,  a  public relations  agency,  since  February,  1993.
Formerly,  Executive  Vice   President,  Chief  Financial  Officer   and
Director  of  Cincinnati  Bell,  Inc.  and   Cincinnati  Bell  Telephone
Company.
Director of Community  Mutual Insurance Company, Access Corporation  and
The Future Now, Inc.

                                                               CLASS II DIRECTORS
                                                               (Terms Expire 1997)

(3)  JOHN F. BARRETT,  45, President,  CEO and Director  of The Western-                 1988           13,683      .0211
Southern Life Insurance Co. since March, 1994.  Formerly, President  and
COO, The Western-Southern Life Insurance Co.
Director of Cincinnati Bell, Inc.

RICHARD T. FARMER, 60, Chairman,  Chief Executive Officer  and Director,                 1982          27,655       .0427
Cintas Corporation,  a service  company that  designs, manufactures  and
implements corporate identity uniform programs.
Director of Safety-Kleen Corp.

(2)  JOHN D. GEARY, 68,  Retired as President, Midland Enterprises Inc.,                 1977          20,288       .0314
a company engaged in inland waterway transportation.

(3)  ROBERT  B.  MORGAN,  60,  President,  Chief  Executive  Officer and                 1986          12,965       .0200
Director  of Cincinnati Financial  Corporation and  Cincinnati Insurance
Company since  April, 1991.   Previously, Mr.  Morgan was  President and
Director of  Cincinnati Financial Corporation  and Cincinnati  Insurance
Company.

BRIAN  H. ROWE,  63,  Chairman, GE  Aircraft Engines,  General  Electric                 1980          13,873       .0214
Company  since September, 1993.   Previously, Mr. Rowe was President and
CEO, GE Aircraft Engines,  General Electric Company  since August, 1991.
Formerly, Mr.  Rowe was  Senior Vice President  of GE  Aircraft Engines,
General Electric Company.

(2)  GEORGE A. SCHAEFER, JR.,  49, President and Chief Executive Officer                 1988          212,517      .3284
of Fifth  Third Bancorp and  The Fifth Third  Bank since  January, 1991.
Previously, Mr.  Schaefer was President and  Chief Operating Officer  of
the Fifth Third Bancorp and The Fifth Third Bank.
Director of Community Mutual Insurance Company.

(3) JOHN J. SCHIFF, JR., 51, Chairman and Director, John J. &  Thomas R.                 1983          65,440       .1011
Schiff & Co.,  Inc., an insurance  agency and  Chairman and Director  of
Cincinnati Financial Corporation and Cincinnati Insurance Company.
Director of  Cincinnati Gas &  Electric Company,  Standard Register Co.,
and Cincinnati Bengals.

DUDLEY S. TAFT,  54, President and  Director, Taft Broadcasting Company,                 1981          19,273       .0298
owner and  operator of television  broadcasting stations since  October,
1987.
Director of  Cincinnati Gas  & Electric Company, The  Union Central Life
Insurance  Company, United States Playing  Card Co., and The Future Now,
Inc.
- - --------------------------------
(4)  All Directors and Executive Officers as a Group (25 persons)                                   1,228,362      1.8983
                                                                                                                              
</TABLE>





                                                                       -4-
<PAGE>   7

_______________________________________________________________________________

(1)  As reported to Fifth Third Bancorp by the Directors as of the date stated.
Includes shares held in the name of spouses, minor children, certain relatives,
trusts, estates and certain affiliated companies as to which beneficial
ownership may be disclaimed.

(2)  Members of the Executive Committee of the Board of Directors.

(3)  Messrs. Morgan and Schiff, Jr. are Directors of Cincinnati Financial
Corporation and Mr. Barrett is a Director of The Western-Southern Life
Insurance Co., whose holdings of Company shares with their affiliates are more
fully set forth above under the caption "Certain Beneficial Owners" in this
Proxy Statement.

(4)  The shares of Fifth Third Bancorp held by its wholly-owned bank
subsidiaries in a fiduciary capacity, as set forth above under the caption
"Certain Beneficial Owners" in this Proxy Statement, are not included in these
totals.

(5)  The amounts shown represent the total shares owned outright by such
individuals together with shares which are issuable upon the exercise of
currently exercisable, but unexercised stock options.  Specifically, the
following individuals have the right to acquire the shares indicated after
their names, upon the exercise of such stock options:  Mr. Barrett, 7,125; Mr.
Boesel, 7,125; Mr. Buenger, 1,500; Mr. Carson 1,500; Mr. Dirvin, 7,125; Mr.
Donnell, 3,375; Mr. Farmer, 7,125; Mr. Geary, 4,875; Mr. Gorr, 3,750; Mr. Head,
12,188; Ms. Herschede, 1,500; Mr.  Kagler, 1,500; Mr. Keating, 1,500; Mr.
Kiggen, 12,188; Mr. Morgan, 12,188; Mr. Norris, 4,587; Mr. Rowe, 9,188; Mr.
Schaefer, 102,500; Mr.  Schiff, 3,750; Mr. Sullivan, 1,500; Mr. Taft, 1,500.

_____________________________________________


                      BOARD OF DIRECTORS, ITS COMMITTEES,
                             MEETINGS AND FUNCTIONS

  The Board of Directors of Fifth Third Bancorp met four times during 1994.
Except for Messrs. Boesel, Donnell, and Gorr, each of the Directors of Fifth
Third Bancorp is also a member of the Board of Directors of The Fifth Third
Bank which meets once each month.  Fifth Third Bancorp has an Executive
Committee consisting of Messrs. Buenger, Carson, Geary, Head, Keating and
Schaefer which meets only on call.  While this Committee has, under Ohio law,
the powers to act between meetings of the Board on virtually all matters that
the Board could act upon, it is not considered as an active committee by Fifth
Third Bancorp, but reserves its function for emergency purposes.  The Executive
Committee did not meet in 1994.  Fifth Third Bancorp has a Compensation and
Stock Option Committee, consisting of Messrs. Dahl, Dirvin, Geary, and Schiff,
which met three times during 1994.  The Board of Directors does not have a
nominating committee, this function is normally served by the Board of
Directors and in emergencies by the Executive Committee.

  The Audit Committee of Fifth Third Bancorp serves in a dual capacity as the
Audit Committee of The Fifth Third Bank, meeting in formal meetings in March,
July and November as well as informally at other times.  Three formal meetings
were held during 1994.  One of the functions of this Committee is to carry out
the statutory requirements of a bank audit committee as prescribed under Ohio
law.  Other functions include the engagement of independent auditors, reviewing
with those independent auditors the plans and results of the audit engagement
of the Company, reviewing the scope and results of the procedures for internal
auditing, reviewing the independence of the independent auditors and similar
functions.  The Audit Committee members for 1994 were Messrs. Carson, Gorr,
Kiggen, Sullivan and Mrs. Herschede.

  Of the Members of the Board of Fifth Third Bancorp, only Mr. Farmer attended
less than 75% of the aggregate meetings of the Board during 1994.





                                      -5-
<PAGE>   8
                             EXECUTIVE COMPENSATION

SUMMARY

  The following table is a summary of certain information concerning the
compensation awarded, paid to, or earned by the Company's chief executive
officer and each of the Company's other four most highly compensated executive
officers (the "named executives") during each of the last three fiscal years.

<TABLE>
                           SUMMARY COMPENSATION TABLE
                                  
<CAPTION>
                                             Annual Compensation          Long Term
                                                                         Compensation
                                         ----------------------------    -------------
                                                                            Shares         All Other
 Name and Principal Position     Year      Salary ($)(1)    Bonus ($)     Underlying     Compensation
                                                                           Options          ($) (2)
- - -----------------------------------------------------------------------------------------------------
<S>                              <C>          <C>           <C>             <C>             <C>
George A. Schaefer, Jr.          1994         619,333       360,000         40,000          139,555
President and Chief Executive    1993         539,092       260,000         40,000          119,864
Officer                          1992         492,578       225,000         30,000           92,475
- - -----------------------------------------------------------------------------------------------------
George W. Landry                 1994         335,621       160,000         15,000           70,626
Executive Vice President         1993         299,290       125,000         15,000           63,644
                                 1992         255,914       105,000         10,000           47,250
- - -----------------------------------------------------------------------------------------------------
Stephen J. Schrantz              1994         336,757       175,000         15,000           72,925
Executive Vice President         1993         288,816       125,000         15,000           63,947
                                 1992         236,465        95,000         10,000           43,200
- - -----------------------------------------------------------------------------------------------------
Michael D. Baker                 1994         255,221       120,000          7,000           53,469
Senior Vice President            1993         204,595        80,000          7,000           42,689
                                 1992         154,625        70,000          4,000           28,350
- - -----------------------------------------------------------------------------------------------------
Michael K. Keating               1994         255,221       120,000          7,000           54,469
Senior Vice President            1993         204,595        80,000          7,000           43,961
                                 1992         154,625        70,000          4,000           28,350
- - -----------------------------------------------------------------------------------------------------
<FN>

__________________________________________

(1)  Included in Base Salary are amounts representing compensation deferred in
     1994 to the Non-qualified Deferred Compensation Plan as follows: Mr.
     Schaefer, $68,248 and Mr. Landry, $39,652.

(2)  All Other Compensation consists solely of the amounts representing the
     allocations to each Executive Officer under The Fifth Third Master Profit
     Sharing and Non-qualified Deferred Compensation Program.

</TABLE>




                                      -6-
<PAGE>   9
STOCK OPTIONS

  The following table sets forth information concerning individual grants of
options to purchase the Company's Common Stock made to the named executives in
1994:


<TABLE>
<CAPTION>
                                                        OPTION GRANTS IN LAST FISCAL YEAR
                                                                                     Potential Realizable
                                           Percent of                              Value at Assumed Annual
                                              Total                                  Rates of Stock Price
                             Number of       Options                               Appreciation for Option
Name                           Shares      Granted to     Exercise    Expiration             Term
                             Underlying     Employees     or Base        Date
                              Options       in Fiscal      Price                     5% ($)      10% ($)
                             Granted(1)       Year        ($/Sh.)
<S>                           <C>              <C>         <C>         <C>         <C>           <C>
George A. Schaefer, Jr.       40,000           8.8         52.25       7/19/04     1,314,390     3,330,922

George W. Landry              15,000           3.3         52.25       7/19/04       492,896     1,249,096

Stephen J. Schrantz           15,000           3.3         52.25       7/19/04       492,896     1,249,096
Michael D. Baker               7,000           1.5         52.25       7/19/04       230,018       582,911

Michael K. Keating             7,000           1.5         52.25       7/19/04       230,018       582,911

<FN>

(1)  All such options were granted July 19, 1994 and first become exercisable
     as to 25% of the shares covered after six months from the date of grant,
     as to 50% after one year of continued employment, as to 75% after two
     years of continued employment and are exercisable in full after the end of
     three years of continued employment.  The option exercise price is not
     adjustable over the 10-year term of the options except due to stock splits
     and similar occurrences affecting all outstanding stock.

</TABLE>

  The following table sets forth certain information regarding individual
exercises of stock options during 1994 by each of the named executives.


<TABLE>
<CAPTION>
                                                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR

                                            Shares                 Number of Shares Underlying     Value of Unexercised In-the-
                                           Acquired                   Unexercised Options at         Money Options at 12/31/94
                                              on        Value                12/31/94
                                           Exercise    Realized    Exercisable    Unexercisable    Exercisable    Unexercisable
Name                                          (#)        ($)           (#)             (#)             ($)             ($)
<S>                                        <C>         <C>           <C>             <C>           <C>                <C>
George A. Schaefer, Jr.                    5,793       176,362       102,500         67,500        1,191,248           0

George W. Landry                           4,500       139,248        37,875         25,000          474,374           0

Stephen J. Schrantz                        2,250        69,624        35,625         25,000          423,124           0

Michael D. Baker                           2,250        69,624        15,313         11,500          182,074           0

Michael K. Keating                         3,376        95,747        12,500         11,500          117,999           0
</TABLE>





                                      -7-
<PAGE>   10
BENEFICIAL OWNERSHIP

  The following table sets forth certain information regarding the named
executives' beneficial ownership of the Common Stock of the Company as of
December 31, 1994.

<TABLE>
<CAPTION>
                                                         SHARES OF COMPANY COMMON STOCK
                                                               BENEFICIALLY OWNED

TITLE OF CLASS             NAME OF OFFICER               NUMBER(1)     PERCENT OF CLASS
<S>                        <C>                            <C>                <C>
Common Stock               George A. Schaefer, Jr.        212,517            .3284

Common Stock               George W. Landry                93,873            .1451

Common Stock               Stephen J. Schrantz             62,401            .0964

Common Stock               Michael D. Baker                47,432            .0733

Common Stock               Michael K. Keating              22,851            .0353

<FN>
_________________________________________________

(1)  The amounts shown represent the total shares owned outright by such
     individuals together with shares which are issuable upon the exercise of
     currently exercisable, but unexercised stock options.  Specifically, the
     following individuals have the right to acquire the shares indicated after
     their names, upon the exercise of such stock options:  Mr. Schaefer,
     102,500; Mr. Landry, 37,875; Mr. Schrantz, 35,625; Mr. Baker, 15,313; Mr.
     Keating, 12,500.

</TABLE>

RETIREMENT PLANS

  The following table shows estimated annual benefits payable upon retirement
under The Fifth Third Bancorp Master Retirement Plan and The Fifth Third
Bancorp Supplemental Retirement Income Plan based upon combinations of
compensation levels and years of service:


<TABLE>
                                              PENSION PLAN TABLE
                          Approximate Annual Retirement Benefit Upon Retirement at Age 65 Before
                          Adjustments (1) (2) (3)
<CAPTION>

    Remuneration(4)(5)             15              20              25              30                35
         <S>                    <C>             <C>             <C>              <C>                <C>
         125,000                 17,897          23,864          29,827           35,794             35,794
         150,000                 21,707          28,943          36,176           43,413             43,413

         175,000                 25,522          34,031          42,535           51,044             51,044

         200,000                 29,335          39,115          48,889           58,669             58,669
         225,000                 33,147          44,198          55,243           66,294             66,294

         250,000                 36,960          49,282          61,597           73,919             73,919

         300,000                 44,585          59,449          74,305           89,169             89,169

         350,000                 52,210          69,616          87,012          104,419            104,419
         400,000                 59,835          79,783          99,720          119,669            119,669

         450,000                 67,459          89,950         112,428          134,919            134,919

         500,000                 75,085         100,118         125,136          150,169            150,169
         550,000                 82,709         110,285         137,844          165,419            165,419

         600,000                 90,334         120,452         150,551          180,669            180,669

         650,000                 97,959         130,619         163,259          195,919            195,919
         700,000                105,584         140,786         175,967          211,169            211,169

         750,000                113,209         150,954         188,675          226,419            226,419
<FN>





                                      -8-
<PAGE>   11
(1)  Benefits shown are computed on the basis of a straight life annuity.
     Other available forms of benefits payment under The Fifth Third Bancorp
     Master Retirement Plan, which are the actuarial equivalent of the straight
     life annuity, are the joint and surviving spouse annuity, the contingent
     annuitant option, the life - 10 year certain option, and the single lump
     sum option.  The method of payment from The Fifth Third Bancorp
     Supplemental Retirement Income Plan is a single lump sum.

(2)  Under the current law, the maximum annual pension benefit payable under
     the Internal Revenue Code, applicable to The Fifth Third Bancorp Master
     Retirement Plan, is $118,800 for 1994.  Any annual pension benefit accrued
     over $118,800 is payable under The Fifth Third Bancorp Supplemental
     Retirement Income Plan.

(3)  For the purpose of computing a benefit under these Plans on December, 31,
     1993, Mr. Schaefer had 24 years of credited service; Mr. Landry, 21 years;
     Mr. Schrantz, 11 years; Mr. Baker, 21 years; Mr. Keating, 9 years.

(4)  The amounts shown are the gross benefit amounts provided by both the Fifth
     Third Bancorp Master Retirement Plan and the Fifth Third Bancorp
     Supplemental Retirement Income Plan.  Plan benefits are determined as
     30.5% of final average pay minus 11.1% of the participant's social
     security final average compensation (up to his social security covered
     compensation) with a reduction of 1/30th for each year of credited service
     less than 30.  This formula and the above tables are subject to
     retroactive revision for compliance with Internal Revenue Service
     regulations.  Benefits are also reduced for termination of service prior
     to age 60, for a commencement of benefit payments prior to age 65, and
     eliminated under the vesting schedule if the participant has less than
     five (5) vesting years.

(5)  Compensation for retirement benefits calculations under the Fifth Third
     Bancorp Master Retirement Plan is defined as the base rate of pay and is
     based on the final average pay for the highest five consecutive years out
     of the ten years preceding retirement.  Compensation consisting of bonuses
     and variable compensation is taken into account under the Fifth Third
     Bancorp Supplemental Retirement Income Plan.  The 1994 base rate of pay
     plus bonuses and variable compensation are substantially the same as the
     amounts shown under the "Salary and Bonus" columns of the Summary
     Compensation Table.  No more than an inflation adjusted $150,000 limit is
     taken into consideration under The Fifth Third Bancorp Master Retirement
     Plan.  Compensation in excess of an inflation adjusted $150,000 limit is
     taken into account under The Fifth Third Bancorp Supplemental Retirement
     Income Plan.

</TABLE>


COMPENSATION OF DIRECTORS

  Non-employee directors of the Company receive a single annual retainer of
$10,000  and a fee of $1,000 per meeting attended (including committee
meetings).  Pursuant to a Deferred Compensation Plan, directors may annually
defer from one-half to all of their compensation as directors until age 65 or
until they cease to serve on the Board, whichever occurs last.  The deferred
funds bear interest until paid at an annually adjusted rate equal to 1% over
the U.S. treasury bill rate.  Directors who are also employees receive no
additional compensation for service on the Board.


  The Fifth Third Bancorp 1990 Stock Option Plan provides for an automatic
option grant every other year commencing in 1993 to all non-employee directors
of 1,500 shares (not subject to adjustment for stock splits, stock dividends
and similar events).  The exercise price is equal to 100% of market price on
the date of grant.  Options are not exercisable for a period of six months from
the date of grant and expire on the earlier of ten years from the date of
grant, three months from the time a director leaves office, or one year from
the date of death of a director.





                                      -9-
<PAGE>   12
COMPENSATION AND STOCK OPTION COMMITTEES

  Executive compensation and stock options are determined by the Compensation
and Stock Option Committee of the Board of Directors.   The formal report of
the Compensation and Stock Option Committee with respect to 1994 compensation
and stock option grants is as follows:

             REPORT OF THE COMPENSATION AND STOCK OPTION COMMITTEE

POLICY

  The Company's compensation package for its executive officers consists of
three components:  (1) base salary; (2) annual performance-based bonuses; and
(3) annual stock option grants.

  The Compensation and Stock Option Committee is composed of four (4) directors
who are not employees of the Company.  This Committee is responsible for the
approval and administration of the base salary level and annual bonus
compensation programs as well as the stock option program for executive
officers.  In determining compensation levels, the Committee members consider
salary and bonus levels which will attract and retain qualified executives when
considered with the other components of the Company's compensation structure;
specific annual performance criteria; and rewarding executive officers for
continuous improvement in their respective areas which contribute to continual
increases in stockholder value.

  The Company's philosophy for granting stock options is based on the
principles of encouraging key employees to remain with the Company by providing
them with a long-term interest in the Company's overall performance and
incenting those executive officers to manage with a view toward maximizing
long-term stockholder value.

  The Committee has reviewed the federal legislation limiting the deduction
available for compensation paid to the Company's named executives under
Internal Revenue Code Section 162(m).  The Committee will continue to review
the Company's executive compensation plans over the next year to determine what
changes, if any, should be made as a result this limitation.  The potential tax
liability from the loss of deductibility over the next year is nominal.

BASE SALARY

  Executive officers' salaries are determined by evaluating the
responsibilities of their positions and by comparing salaries paid in the
marketplace for executives with similar experience and responsibilities.  A
comparison group of bank holding companies was established based on one or more
common traits with the Company, such as market capitalization, asset size,
geographic location, similar lines of business and financial returns on assets
and equity.  There are currently fifteen companies in this comparison group
which is subject to change as the Company or its competitors change their
focus, merge with other institutions or are acquired.  Individual salary
increases are reviewed annually and are based on the executive officer's
performance and the Company's overall earnings during the preceding year, and
are generally in the median range of the comparison group.

ANNUAL BONUSES

  Executive officers are also eligible to earn annual bonuses.  The Committee
establishes a target bonus matrix comprised of incrementally increasing amounts
of earnings per share which, if attained, make available an incentive pool for
bonus payments.  At the end of 1993, the Company's goal was to accomplish its
twenty-first consecutive year of record earnings.  The matrix was established
by the Committee to reflect a bonus pool which increased if incrementally
higher earnings per share and net income resulted in 1994 as compared to 1993.
In 1994, the target bonus could range up to 60% of base salary depending on the
executive officer's position.  However, if the Bancorp goals are not met,
individual bonuses are reduced proportionately, with no bonuses paid unless
earnings increase.  In 1994, the target earnings were exceeded.

  Annual performance goals are also established for each executive officer,
including personal and departmental goals.  The nature of these goals differs
depending upon each officer's job responsibilities.  Goals are both qualitative
in nature, such as the development and retention of key personnel, quality of
products and services and management effectiveness; and quantitative in nature,
such as sales and revenue goals and cost containment.





                                      -10-
<PAGE>   13
  At the end of each year, the extent to which the Company's profit plan goals
are actually attained is measured.  If all goals are completely met, the
executive officers receive a target bonus amount.  To the extent goals are
partially met, then only that portion as expressed in the bonus matrix is paid
out.  Although specific relative weights are not assigned to each performance
factor, a greater emphasis is placed on increasing earnings per share and net
income.

STOCK OPTION GRANTS

  Stock options to purchase Common Stock are granted annually to key personnel
under the Company's Amended 1990 Stock Option Plan.  Grants are made to
executive officers at an option price of 100% of the market value on the date
of the grant.  The Company's philosophy in granting stock options is primarily
to increase executive officer ownership in the Company as opposed to serving as
a vehicle for additional compensation.  Executive officers are incented to
manage with a view toward maximizing long-term stockholder value.  In
determining the total number of options to be granted annually to all
recipients, including the executive officers, the Committee considers the
number of options already held by the executive officers, dilution, number of
shares of Common Stock outstanding and the performance of the Company during
the immediately preceding year.  This year's grant to employees totalled
454,600 shares, or .703% of shares outstanding.  The Committee sets guidelines
for the number of shares available for the granting of stock options to each
executive officer based on the total number of options available, an evaluation
of competitive data for grants by the comparison group as discussed under the
"Base Salary" section above, and the executive officer's salary and position.
These stock option grants provide incentive for the creation of shareholder
value since the full benefit of the grant to each executive officer can only be
realized with an appreciation in the price of the Company's common shares.

CHIEF EXECUTIVE OFFICER'S COMPENSATION AND STOCK OPTION GRANTS

  The Committee considered the following factors in determining the base salary
for 1994 for Mr. George A. Schaefer, Jr., President and Chief Executive Officer
of the Company:  the Company's success in attaining its profit plan for 1993 as
discussed below and the comparative data for comparable bank holding companies.
Based on these factors, the Committee established Mr. Schaefer's base salary
effective November 16, 1993 at $600,000, which is a 15.4% increase from his
1993 salary level of $520,000.  This placed Mr. Schaefer's compensation at or
near the fiftieth percentile of the peer group.

  For 1994, Mr. Schaefer was eligible to earn a cash bonus ranging up to 60% of
his base salary based on specific measurable and subjective performance goals.
The measurable performance goal set for Mr. Schaefer was the attainment of the
Company's profit plan.  The Committee also considered the subjective assessment
of his ability to identify and develop key personnel as well as expressing the
leadership and vision to continue the long-term growth of the Company.  While
the Committee did not assign specific relative weights to those goals, the
level of annual bonus is more heavily dependent upon the attainment of the
profit plan.  The Company's profit plan was established to accomplish the
twenty- first consecutive year of record earnings.  For 1994, the Company's
earnings increased 18.5% over 1993.  Based on these factors, the Committee
determined that Mr. Schaefer earned a bonus of $360,000, which represented 60%
of his base salary for fiscal year 1994.

  On July 19, 1994, Mr. Schaefer was granted an option to purchase 40,000
shares of Common Stock of the Company.  That grant was made in accordance with
the guidelines of the Committee referenced above, including specifically the
Company's increase in its year-to-date earnings for the 1994 fiscal year and
comparison of Mr. Schaefer's overall compensation package with similar
positions within the peer group as discussed above.

                            Gerald V. Dirvin             John D. Geary
                            Thomas L. Dahl               John J. Schiff, Jr.
                                                                             

COMPENSATION AND STOCK OPTION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

  The Compensation and Stock Option Committee members are Gerald V. Dirvin,
Thomas L. Dahl, John D. Geary, and John J. Schiff, Jr.  Mr. Schiff is Chairman
and Director of John J. & Thomas R. Schiff & Company, Inc., an insurance agency
through which the Company acquires certain insurance coverages.  During 1994,
insurance premiums, amounting to $1,551,954, at competitive rates, for various
coverages were paid to the John J. & Thomas R. Schiff & Company, Inc.,
insurance agency.





                                      -11-
<PAGE>   14

                             FINANCIAL PERFORMANCE

TOTAL RETURN ANALYSIS

  The graph below summarizes the cumulative return experienced by the Company's
shareholders over the years 1989 through 1994, compared to the S&P 500 Stock
Index, the S&P Major Regional Banks and the NASDAQ Banks.

                    FIFTH THIRD BANCORP VS. MARKET INDICES


<TABLE>
<CAPTION>
                              1989       1990       1991       1992       1993       1994
<S>                            <C>        <C>        <C>        <C>        <C>        <C>

Fifth Third                    100         95        193        233        228        217
S&P Major Regional Banks       100         72        127        161        170        155
S&P 500                        100         93        118        123        132        130
Nasdaq                         100         65         90        136        176        178

</TABLE>


                              CERTAIN TRANSACTIONS

  Fifth Third Bancorp has engaged and intends to continue to engage in the
lending of money through its subsidiary, The Fifth Third Bank, to various of
its Directors and corporations or other entities in which they may own a
controlling interest.  The loans to such persons (i) were made in the ordinary
course of business, (ii) were made on substantially the same terms, including
interest rates and collateral, as those prevailing at the time for comparable
transactions with other persons, and (iii) did not involve more than a normal
risk of collectibility or did not present other unfavorable features.  During
1994 insurance premiums, amounting to $1,551,954, at competitive rates, for
various coverages for the Company were paid to the John J. & Thomas R. Schiff &
Company, Inc., of which Mr. Schiff is Chairman and a Director.  During 1994,
legal fees were paid by the Company to the law firm of Dinsmore & Shohl, of
which firm one of the Directors of the Company, Mr. Carson, is of counsel.

                           1996 STOCKHOLDER PROPOSALS

  In order for Stockholder proposals for the 1996 Annual Meeting of
Stockholders to be eligible for inclusion in the Company's Proxy Statement,
they must be received by the Company at its principal office in Cincinnati,
Ohio, prior to October 15, 1995.





                                      -12-
<PAGE>   15
                      PROPOSAL TO AMEND ARTICLE FOURTH OF
                       AMENDED ARTICLES OF INCORPORATION


  The Board of Directors recommends the amendment of Article Fourth of the
Company's Amended Articles of Incorporation in the manner shown in Annex 1
hereto.  The proposed Amendment to Article Fourth would change the number of
authorized shares of the Company's Common Stock from one hundred million
(100,000,000) shares to one hundred forty million (140,000,000) shares.  This
change would be effective upon the date of filing of the Amendment to the
Amended Articles with the Secretary of State of the State of Ohio.

  The Board of Directors believes that it is in the best interest of the
Company and its Stockholders that the Company have a sufficient number of
authorized but unissued shares available for possible use in future acquisition
and expansion opportunities that may arise, for general corporate needs such as
future stock dividends or stock splits, and for other proper purposes within
the limitations of the law.  The Company has no current plans to use its
authorized but unissued shares of Common Stock without par value for any
particular purpose.  Such shares would be available for issuance without
further action by the Stockholders, unless otherwise required by applicable
law.

  The issuance of additional shares of Common Stock by the Company may
potentially have an anti-takeover effect by making it more difficult to obtain
Stockholder approval of various actions, such as a merger or removal of
management.  Additionally, the issuance of additional shares of Common Stock
may, among other things, have a dilutive effect on earnings per share and on
the equity and voting power of existing Stockholders.  The terms of any Common
Stock issuance will depend upon the reason for issuance and will be dependent
largely on market conditions and other factors existing at the time.  The
increase in authorized shares of Common Stock has not been proposed in
connection with any anti-takeover related purpose and the Board of Directors
and management have no knowledge of any current efforts by anyone to obtain
control of the Company or to effect large accumulations of the Company's Common
Stock.

  The resolutions attached to this Proxy Statement as Annex 1 will be submitted
for adoption at the Annual Meeting.  The affirmative vote of the holders of
shares of the Common Stock, without par value, of the Company entitling them to
exercise two-thirds of the voting power of such shares is necessary to adopt
the proposed amendment.  Proxies will be voted in favor of the resolutions
unless otherwise instructed by the Stockholder.  Abstentions and shares not
voted by brokers and other entities holding shares on behalf of the beneficial
owners will have the same effect as votes cast against the Amendment.  The
Board of Directors has declared the desirability of its adoption and recommends
a vote for the resolutions.


                             PROPOSAL TO AMEND THE
                         AMENDED 1990 STOCK OPTION PLAN


  The Board of Directors of the Company, at its meeting on December 20, 1994,
approved an amendment to the Fifth Third Bancorp Amended 1990 Stock Option Plan
(the "1990 Plan"), which was originally approved by the Stockholders at the
1990 annual meeting, and was amended by the Stockholders at the 1992 annual
meeting and 1993 annual meeting.  The 1990 Plan permits the granting of options
to key managerial personnel of the Company and its subsidiaries.  As originally
adopted, the 1990 Plan also provides that each non-employee Director shall be
granted a non- qualified option on the date such person becomes a Director of
the Company to purchase 1,500 shares of the Company's Common Stock at an option
price equivalent to 100% of the fair market value of the Company's Common Stock
on the effective date of the grant of such options.  The 1990 Plan as amended
March 17, 1992 grants every other year commencing in 1993 to each then current
non-employee Director a non-qualified option to purchase 1,500 shares of the
Common Stock of the Company and as amended March 16, 1993, increased the
aggregate number of shares of Common Stock which may be issued under the 1990
Plan by 1 million shares.  Under the 1990 Plan, all options are
nontransferable, expire not more than 10 years from the date of grant, except
in the case of death, when they expire one year following death and can be
exercised by the deceased's estate.

  The purpose of amending the 1990 Plan is to provide additional shares for
stock options to be granted.  The Plan will remain in effect until terminated
by the Board of Directors as originally adopted.  The purpose and intent of





                                      -13-
<PAGE>   16
the Plan is to provide key employees and directors of the Company and its
subsidiaries with an incentive to increase their efforts promoting the success
and progress of the Company and the value of the investment of its Stockholders
to enable the Company to continue to attract and retain competent managerial
personnel to fulfill positions of responsibility in all areas of the Company.
The Board believes that the Plan accomplishes these results.

  Incentive options first exercisable by an employee in any one year under the
Plan (and all other Plans of the Company) may not exceed $100,000 in value
(determined at the time of grant).  In addition, an incentive option granted to
any person who owns 10% or more of the shares of voting stock of the Company
must have an option price of not less than 110% of the fair market value of the
shares at the time of grant and the option must expire not more than five (5)
years after its grant.

  Originally, the 1990 Plan provided for 800,000 shares of the Company's Common
Stock in the aggregate, which was amended to 1,200,000 shares as a result of a
3 for 2 stock split in the form of a stock dividend in paid April 15, 1992.
The March 10, 1993 amendment to the 1990 Plan, provided an additional 1,000,000
shares of the Company's Common Stock in the aggregate, available under the 1990
Plan.  At December 31, 1994, there were 572,200 shares available under the Plan
as it now exists.  With the proposed amendment to the 1990 Plan, there will be
an additional 1,000,000 shares of the Company's Common Stock in the aggregate
available to key employees of the Company and its subsidiaries.  The Amendment
will not result in any new Plan benefits to the Company's Directors, Executive
Officers or other employees.

  The proposal to approve and adopt the proposed amendment to the 1990 Plan is
contained in the resolution attached to this Proxy Statement as Annex 2, and
will be submitted to the Stockholders for adoption at the Annual Meeting.  The
affirmative vote of the holders of a majority of the Company's Common Stock
present in person or by proxy at the Annual Meeting and entitled to vote is
required to adopt the resolution.  Proxies will be voted in favor of the
resolution unless otherwise instructed by the Stockholders.  Abstentions and
shares not voted by brokers and other entities holding shares on behalf of the
beneficial owners will have the same effect as votes cast against the
Amendment.  The Board of Directors recommends a vote for adoption of the
amendment to the 1990 Plan.

                                    AUDITORS

  The Board of Directors proposes and recommends that the Stockholders approve
the selection by the Board of the firm of Deloitte & Touche LLP to serve as
independent auditors for the Company for the year 1995.  The firm has served as
independent auditors for The Fifth Third Bank since 1970 and the Company since
1975.  Representatives of Deloitte & Touche LLP will be present at the
Stockholders' Meeting to make such comments as they desire and to respond to
appropriate questions from Stockholders of the Company.  Action by the
Stockholders is not required by law in the appointment of independent auditors,
but their appointment is submitted by the Board of Directors in order to give
the Stockholders the final choice in the designation of auditors.  If the
resolution approving Deloitte & Touche LLP as the Company's independent
auditors is rejected by the Stockholders then the Board of Directors will
reconsider its choice of independent auditors.  Proxies in the form solicited
hereby which are returned to the Company will be voted in favor of the
resolution unless otherwise instructed by the shareholders.  Abstentions will
have the same effect as votes cast against the resolution, provided such shares
are properly present at the meeting in person or by proxy, and shares not voted
by brokers and other entities holding shares on behalf of beneficial owners
will have no effect on the outcome of the proposal.  The Board of Directors
recommends the adoption of the resolution.

                                 OTHER BUSINESS

  The Board of Directors does not know of any other business to be presented to
the Meeting and does not intend to bring other matters before the Meeting.
However, if any other matters properly come before the Meeting, it is intended
that the persons named in the accompanying Proxy will vote thereon according to
their best judgment and interest of the Company.


                                  By order of the Board of Directors

                                  MICHAEL K. KEATING
                                  Secretary





                                      -14-
<PAGE>   17
New or amended language is indicated by underlining

                                                                         ANNEX 1

                      PROPOSED AMENDMENT TO ARTICLE FOURTH
                      OF AMENDED ARTICLES OF INCORPORATION

RESOLVED, That Paragraphs (A) and (A)(1) of Article Fourth of the Amended
Articles of Incorporation of Fifth Third Bancorp be, and they hereby are,
amended in their entirety to read as follows:

   "FOURTH; (A) The total authorized number of shares of the corporation is One
   Hundred Forty Million Five Hundred Thousand (140,500,000) shares, which
           -----                                 --
   shall be classified as follows:

     (1)  One Hundred Forty Million (140,000,000) shares of common stock,
                      -----           --
     without par value.  Each share of the common stock shall entitle the
     holder thereof to one (1) vote on each matter properly submitted to the
     stockholders for their vote, consent, waiver, release, or other action,
     subject to the provisions of the law with respect to cumulative voting.

RESOLVED, FURTHER, That the proper officers of the Company be and hereby are
authorized and directed to take all actions, execute all instruments, and make
all payments which are necessary or desirable, in their discretion, to make
effective the foregoing amendment to the Amended Articles of Incorporation of
the Company, including, without limitation, filing a certificate of such
amendment with the Secretary of State of Ohio.


New or amended language is indicated by underlining

                                                                         ANNEX 2

                           PROPOSED AMENDMENT TO THE
                         AMENDED 1990 STOCK OPTION PLAN

RESOLVED, that the Fifth Third Bancorp Amended 1990 Stock Option Plan paragraph
4(b), is hereby amended to read as follows:

   (b)   The aggregate number of shares of Common Stock which may be issued
   under this Plan shall not exceed 3,200,000 shares, subject, however, to the
                                    -
   adjustment provided in paragraph 10 in the event of stock splits, stock
   dividends, exchanges of shares or the like occurring after the Effective
   Date.  No stock option may be granted under this Plan which could cause such
   maximum limit to be exceeded.





                                      -15-
<PAGE>   18
<TABLE>
<CAPTION>

<S>                               <C>
    [LOGO]   PROXY                     THIS PROXY IS SOLICITED ON BEHALF OF THE
                                                  BOARD OF DIRECTORS                 
  Fifth Third Bancorp
38 FOUNTAIN SQUARE PLAZA          The undersigned hereby appoints John G. Geary, George A. Schaefer, Jr. and Dennis J. Sullivan, 
 CINCINNATI, OHIO 45263           Jr. and each of them, with FULL power of substitution, as proxies to vote, as designated 
                                  below, FOR and in the name of the undersigned all shares of stock of FIFTH THIRD BANCORP which 
                                  the undersigned is entitled to vote at the Annual Meeting of the Stockholders of said Company 
                                  scheduled to be held March 21, 1995 at the offices of said Company, William S. Rowe Building, 
                                  Cincinnati, Ohio, or at any adjournment thereof.

                                  The Board of Directors recommends a FOR vote on the election of Directors and on the proposals. 
                                  Please mark an X in one box under each item.

</TABLE>

<TABLE>
<CAPTION>
<S>                                                 <C>                                         <C>
                                                                
1.  ELECTION of five (5) Class III Directors        /  /  FOR all nominees listed below.        /  /  WITHHOLD AUTHORITY to vote
                                                             (except as marked below)                 for all nominees listed below.

    CLASS III - Clement L. Buenger, Gerals V. Dirvin, Ivan W. Garr, Joseph H. Head, Jr., William J. Keating
                INSTRUCTION: To withhold authority to vote for any individual nominee, write the nominee's name in the space
                provided.

                --------------------------------------------------------------------------------------------------------------------

2.  PROPOSAL    to amend Article Fourth of the Amended Articles of Incorporation to increase the authorized number of shares of
                Common Stock, without par value, from 100,000,000 shares to 140,000,000 shares.

                        /  /  FOR                   /  /  AGAINST                              /  /  ABSTAIN

3.  PROPOSAL    to adopt an amendment to the Amended 1990 Stock Option Plan to provide that the aggregate number of shares of Common
                Stock which may be issued under the Plan shall be inceased by 1,000,000 shares.

                        /  /  FOR                   /  /  AGAINST                              /  /  ABSTAIN

4.  PROPOSAL    to approve the appointment of DELOITTE & TOUCHE LLP as independent auditors of the Company.

                        /  /  FOR                   /  /  AGAINST                              /  /  ABSTAIN

5.  PROPOSAL    in their discretion, the PROXIES are authorized to vote upon such other business as may properly come before the
                meeting.

                        /  /  FOR                   /  /  AGAINST                              /  /  ABSTAIN

</TABLE>


<TABLE>
                This PROXY when executed will be vote in the manner directed hereby the undersigned STOCKHOLDER(S).
                         If no direction is made, this PROXY will be voted FOR Proposals 1, 2, 3, 4 and 5
                                              ALL FORMER PROXIES ARE HEREBY REVOKED.

<CAPTION>
<S>                                                                     <C>
                                                                        DATED:______________________________________, 1995


                                                                                            NUMBER OF SHARES


                                                                        __________________________________________________
                                                                                    (Signature of Stockholder)


                                                                        __________________________________________________
                                                                                    (Signature of Stockholder)

                                                                        (Please sign exactly as your name or names appear opposite.
                                                                        All joint owners should sign. When signing in a fiduciary 
                                                                        capacity or as a corporate officer, please give your full 
                                                                        title as such.)
                                                                        
</TABLE>



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