PROTECTIVE LIFE CORP
DEF 14A, 1996-03-26
LIFE INSURANCE
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<PAGE>
                              SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                        Exchange Act of 1934 (Amendment No.    )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by
      Rule 14a-6(e)(2))
[X]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material pursuant to Section 240.14a-11(c) or
      Section 240.14a-12

                           PROTECTIVE LIFE CORPORATION
                (Name of Registrant as Specified In Its Charter)

                           PROTECTIVE LIFE CORPORATION
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X]   $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) 
      or Item 22(a)(2) of Schedule 14A.
[ ]   $500 per each party to the controversy pursuant to Exchange Act Rule
      14a-6(i)(3).
[ ]   Fee computed on table below per Exchange Act Rules
      14a-6(i)(4) and 0-11.

   1) Title of each class of securities to which transaction applies:

      -------------------------------------------------------------------------
   2) Aggregate number of securities to which transaction applies:

      -------------------------------------------------------------------------
   3) Per unit price or other underlying value of transaction computed
      pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
      filing fee is calculated and state how it was determined):

      -------------------------------------------------------------------------
   4) Proposed maximum aggregate value of transaction:

      -------------------------------------------------------------------------
   5) Total fee paid:

      -------------------------------------------------------------------------

   / /   Fee paid previously with preliminary materials.

   / /   Check box if any part of the fee is offset as provided by Exchange Act 
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee 
         was paid previously. Identify the  previous filing by registration
         statement number, or the Form or Schedule and the date of its filing.

   1) Amount Previously Paid:

      -------------------------------------------------------------------------
   2) Form, Schedule or Registration Statement No.:

      -------------------------------------------------------------------------
   3) Filing Party:

      -------------------------------------------------------------------------
   4) Date Filed:

      -------------------------------------------------------------------------

<PAGE>

                                        March 29, 1996







To the Stockholders of Protective Life Corporation:
 
You are invited to attend the 1996 Annual Meeting of Stockholders of 
Protective Life Corporation, which will be held at the principal office of 
the Company, 2801 Highway 280 South, Birmingham, Alabama, on Monday, May 6, 
1996 at 10:00 a.m., CDT. Formal notice of the Annual Meeting, a Proxy 
Statement, and a form of proxy accompany this letter.
 
Also enclosed is the Company's 1995 Annual Report to Stockholders.
 
At the Annual Meeting, stockholders will elect directors for the forthcoming 
year and consider for approval the Company's Deferred Compensation Plan for 
Directors Who Are Not Employees of the Company and the Company's Deferred 
Compensation Plan for Officers. These Deferred Compensation Plans allow 
eligible directors and officers of the Company to voluntarily elect to defer 
certain compensation. Please carefully consider the enclosed Proxy Statement 
and execute and return your proxy so that the Company may be assured of the 
presence of a quorum at the Annual Meeting. A postage prepaid envelope is 
enclosed for your convenience in replying. The prompt return of your proxy 
will be of great assistance in reducing the expense of subsequent mailings. 
If you attend the Annual Meeting, and so elect, you may withdraw your proxy 
and vote in person.
 
                                         Sincerely yours,


                                         /s/ DRAYTON NABERS, JR.
                                         --------------------------------------
                                         Drayton Nabers, Jr.
                                         Chairman of the Board, President
                                         and Chief Executive Officer
<PAGE>
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                             PAGE
                                                                             ----
<S>                                                                          <C>
 Letter from the Chairman of the Board, President and Chief Executive
  Officer..................................................................    1
 Notice of 1996 Annual Meeting of Stockholders.............................    2
 Proxy Statement...........................................................    3
 General Information.......................................................    3
   Voting Securities and Record Date.......................................    4
   Principal Stockholders..................................................    5
*Election of Directors....................................................     8
   Election of Directors and Information about Nominees....................    8
   Vote Required...........................................................   11
   Certain Information Concerning the Board of Directors and Its
    Committees.............................................................   11
   Director's Fees.........................................................   12
   Compensation Committee Interlocks and Insider Participation.............   12
 Executive Compensation....................................................   14
 Performance Share Plan....................................................   14
 Pension Plan..............................................................   15
 Severance Compensation Agreements.........................................   16
 Compensation and Management Succession Committee's Report on Executive
  Compensation.............................................................   16
   Salary..................................................................   17
   Annual Incentive Plan...................................................   17
   Performance Share Plan..................................................   18
   $1 Million Limit on Executive Compensation..............................   19
 Performance Comparison....................................................   20
 Certain Transactions......................................................   22
*Proposals to Approve Deferred Compensation Plans.........................    23
 Other Information.........................................................   25
   Independent Public Accountants..........................................   25
   Annual Reports Available................................................   26
   Stockholder Proposals...................................................   26
</TABLE>
 
- - ------------------------
*To be voted on at the Annual Meeting of Stockholders

<PAGE>
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 6, 1996
 
                            ------------------------
 
TO THE STOCKHOLDERS OF PROTECTIVE LIFE CORPORATION:
 
    Notice is hereby given that the Annual Meeting of Stockholders of Protective
Life  Corporation will  be held  at the  principal office  of the  Company, 2801
Highway 280 South, Birmingham,  Alabama, on Monday, May  6, 1996 at 10:00  a.m.,
CDT, for the following purposes:
 
    (a) to elect 13 directors to serve for the ensuing year,
 
    (b) to consider and vote upon  the Company's Deferred Compensation Plan for
        Directors Who  Are  Not  Employees  of  the  Company, described  in the
        accompanying Proxy Statement, whereby eligible directors of the Company
        may voluntarily elect  to defer all or any portion  of their directors'
        fees,
 
    (c) to consider and vote upon  the Company's Deferred Compensation Plan for
        Officers,  described  in  the  accompanying  Proxy  Statement,  whereby
        eligible officers of the Company  may voluntarily elect to defer all or
        any portion of their bonuses, and
 
    (d) to transact such other business  as may properly come before the  Annual
        Meeting or any adjournment thereof.
 
    The  close of business on Friday, March 8,  1996 has been fixed by the Board
of Directors as the record date for determination of stockholders of the Company
entitled to notice of  and to vote  at the Annual  Meeting of Stockholders.  The
stock transfer books of the Company will not be closed.
 
    The  Annual Meeting may be adjourned from  time to time without notice other
than announcement at the meeting, or  any adjournment thereof, and any  business
for which notice is hereby given may be transacted at any such adjournment.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
 
 
                                          /s/ JOHN K. WRIGHT
                                          -------------------------------------
                                          JOHN K. WRIGHT, SECRETARY
 
March 29, 1996
 
                                       2

<PAGE>
                          PROTECTIVE LIFE CORPORATION
                                 P. O. BOX 2606
                           BIRMINGHAM, ALABAMA 35202
 
                            ------------------------
 
                      PROXY STATEMENT DATED MARCH 29, 1996
                       FOR ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON MAY 6, 1996
 
                              GENERAL INFORMATION
 
    This  Proxy Statement  is furnished to  the stockholders  of Protective Life
Corporation,  a  Delaware  corporation  ("Company"),  in  connection  with   the
solicitation  of proxies  on behalf of  Management to  be used in  voting at the
Annual Meeting of  Stockholders ("Annual  Meeting") to  be held  Monday, May  6,
1996.  If the enclosed  form of proxy  is properly executed  and received by the
Company before or  at the  Annual Meeting,  shares represented  thereby will  be
voted  as specified  thereon. IF  NO SPECIFICATION IS  MADE, THE  SHARES WILL BE
VOTED FOR THE ELECTION OF THE NOMINEES AS DIRECTORS AND FOR THE APPROVAL OF  THE
COMPANY'S  DEFERRED COMPENSATION PLAN FOR DIRECTORS WHO ARE NOT EMPLOYEES OF THE
COMPANY  AND  THE  COMPANY'S  DEFERRED   COMPENSATION  PLAN  FOR  OFFICERS,   AS
RECOMMENDED BY THE BOARD OF DIRECTORS AND DESCRIBED HEREIN. This Proxy Statement
and the accompanying proxy card are first being sent to stockholders on or about
March 29, 1996.
 
    The  enclosed form of  proxy provides a method  for stockholders to withhold
authority or abstain from voting. If  a stockholder makes such a direction,  his
shares  will not be voted either for or  against a proposal but would be counted
for the  purposes of  determining that  a quorum  of the  stockholders would  be
present  at the meeting. While there may be instances in which a stockholder may
consider abstaining, the Board of Directors encourages all stockholders to  vote
their  shares in their best judgment and to participate in the voting process to
the fullest extent possible.
 
    A stockholder may revoke his proxy at any time before such proxy is voted by
giving a proxy bearing  a later date  or written notice  of such revocation  (in
either  case delivered to the  Secretary of the Company  at its principal office
prior to the  time of  taking the vote)  or by  voting in person  at the  Annual
Meeting.  Attendance at the Annual Meeting will  not in and of itself constitute
the revocation of a proxy.
 
    A quorum of stockholders (stockholders owning a majority of the  outstanding
shares  of the Company entitled to vote) must be present, in person or by proxy,
to conduct business at the Annual  Meeting of Stockholders, and a majority  vote
of  those shares issued and outstanding is  required to vote "for" a proposal in
order for such proposal to be adopted. Both abstentions and broker non-votes are
included in determining the number of stockholders present for quorum  purposes.
Broker  non-votes exist where  a broker proxy  indicates that the  broker is not
authorized to vote on some proposals.  As required by Delaware law,  abstentions
(but  not  broker non-votes)  are counted  in calculating  the number  of shares
voting on a  particular proposal. In  counting votes on  a particular  proposal,
only  those votes clearly  indicated as voting  "for" a proposal  are counted as
such. Abstentions are  recorded and counted  separately and have  the effect  of
votes against the proposal being voted upon.
 
                                       3
<PAGE>
 
    As  votes are received they are compared with the list of stockholders as of
March 8, 1996  to ensure  that the  stockholders are  entitled to  vote and  are
voting their authorized number of shares. Votes for each proposal are tallied by
the  Internal Audit  Department of  the Company.  All proxies,  work papers, and
summaries of results are then reviewed by an independent panel of proxy judges.
 
    The Company will  bear all costs  in connection with  this solicitation.  In
addition  to the  use of  the mails, proxies  may be  solicited in  person or by
telephone, by officers or employees of the Company or its subsidiaries, who will
not be separately compensated therefor. Brokerage houses, nominees, fiduciaries,
and  other  custodians have been requested to forward soliciting material to the
beneficial owners of  Company Common  Stock held  of record by them and will  be
reimbursed  for their reasonable  expenses in  connection  with such mailing  or
other communication with the beneficial owners.
 
    The Management of  the Company  does not  know of  any matters  that may  be
brought  before  the Annual  Meeting  other than  the  matters described  in the
accompanying Notice of Annual Meeting. If  any other matters should properly  be
brought before the Annual Meeting or any adjournment thereof, THE ENCLOSED PROXY
WILL  BE VOTED IN ACCORDANCE  WITH THE JUDGMENT OF  THE PERSON OR PERSONS VOTING
IT, UNLESS "AUTHORIZATION WITHHELD" IS INDICATED  IN THE APPROPRIATE BOX OF  THE
PROXY.
 
THIS SOLICITATION IS MADE BY MANAGEMENT OF THE COMPANY.
 
VOTING SECURITIES AND RECORD DATE
 
    Shares  of common stock ("Common Stock"), $0.50 par value per share, are the
only voting securities of the  Company and each share  is entitled to one  vote.
Only holders of record of Common Stock at the close of business on March 8, 1996
will  be entitled  to vote at  the Annual Meeting.  As of that  date, there were
31,336,462 shares of  Common Stock  of the  Company issued,  of which  2,539,273
shares   were  held  as  treasury  shares,  leaving  28,797,189  shares  issued,
outstanding and entitled to vote at the Annual Meeting.
 
                                       4
<PAGE>
PRINCIPAL STOCKHOLDERS
 
    The following table sets  forth information concerning beneficial  ownership
of  the Company's Common Stock as of March  18, 1996 with respect to (i) persons
the Company believes to be the beneficial owners of 5% or more of the  Company's
Common  Stock,  (ii)  each  current  director, the  nominees,  and  each  of the
executive officers named in the Summary Compensation Table contained herein, and
(iii) all directors and executive officers of the Company and such nominees  for
election as a director, as a group:
 
<TABLE>
<CAPTION>
                                                        AMOUNT AND NATURE OF BENEFICIAL
                                                                 OWNERSHIP (1)
                                                      -----------------------------------      PERCENT
                                                                               SHARED            OF
NAME OF BENEFICIAL OWNER                                 SOLE POWER           POWER (2)       CLASS (1)
- - --------------------------------------------------    -----------------     -------------     ---------
<S>                                                   <C>                   <C>               <C>
William J. Rushton III............................      654,547(3)             11,094(4)       2.3%
John W. Woods.....................................        6,365                -0-             *
William J. Cabaniss, Jr...........................       96,144                76,976          *
H. G. Pattillo....................................        8,000                20,000          *
Drayton Nabers, Jr................................      100,614(5)             10,554          *
John J. McMahon, Jr...............................       12,019(6)             18,000          *
A. W. Dahlberg....................................        2,433                -0-             *
John W. Rouse, Jr.................................        2,630                -0-             *
Robert T. David...................................        4,021                -0-             *
Ronald L. Kuehn, Jr...............................        1,861                -0-             *
Herbert A. Sklenar................................        1,325                 1,366          *
James S. M. French................................          500                 4,900(7)       *
Robert A. Yellowlees..............................        1,500                -0-             *
R. Stephen Briggs.................................       55,632(8)             -0-             *
John D. Johns.....................................        9,090(9)              2,100          *
Jim E. Massengale.................................       52,191(10)               350          *
A. S. Williams III................................       43,789(11)            -0-             *
All current directors, the nominees, and executive
 officers as a group (24 individuals).............    1,143,206(12)(13)       145,340          4.5%
AmSouth Bank of Alabama in various fiduciary
 capacities.......................................       -0-                3,797,719(14)     13.2%(14)
Nicholas Company, Inc.............................    2,319,920(15)            -0-             8.1%(15)
Firstar Corporation...............................    1,705,800(16)           126,500(16)      6.4%(16)
</TABLE>
 
- - ------------------------
*less than one percent
 
 (1) The   number  of  shares  reflected   are  shares  which  under  applicable
     regulations of  the Securities  and Exchange  Commission are  deemed to  be
     beneficially  owned.  Shares deemed  to be  beneficially owned,  under such
     regulations, include shares  as to which,  directly or indirectly,  through
     any contract, relationship, arrangement, understanding or otherwise, either
     voting  power or investment  power is held  or shared. The  total number of
     shares  beneficially  owned  is  subdivided,  where  applicable,  into  two
     categories:  shares as to which voting/investment  power is held solely and
     shares as  to which  voting/investment power  is shared.  Unless  otherwise
     indicated  in the following notes, if a beneficial owner has sole power, he
     has sole voting and investment power, and if a beneficial owner has  shared
     power,   he  has  shared  voting   and  investment  power.  The  percentage
     calculation is based on the aggregate number of shares beneficially owned.
 
 (2) This column  may  include  shares held  in  the  name of  a  spouse,  minor
     children,  or certain other relatives sharing the same home as the director
     or officer,  or held  by the  director or  officer, or  the spouse  of  the
     director or officer, as a trustee or as a custodian for children, as to all
     of which beneficial ownership is disclaimed by the respective directors and
     officers except as otherwise noted below.
 
                                       5
<PAGE>
  (3) Includes  30,953 shares  held in the Company's 401(k) and Stock Ownership
      Plan for which Mr. Rushton has sole voting power.
 
  (4) Shares owned by the wife of Mr. Rushton.
 
  (5) Includes  5,833  shares  held in  the Company's 401(k) and Stock Ownership
      Plan  for  which  Mr. Nabers has sole voting  power. Also, includes 50,059
      share  equivalents  allocated to Mr. Nabers' deferred compensation account
      pursuant  to the  terms of  the Company's  Deferred Compensation  Plan for
      Officers.  Upon  distribution, share  equivalents  will  be distributed in
      shares  of  Company  Common Stock. Such shares will be issued directly  to
      Mr. Nabers who will have sole voting power over the shares at that time.
 
  (6) Includes 2,875  share  equivalents  allocated  to  Mr.  McMahon's deferred
      compensation account pursuant  to  the terms  of  the  Company's  Deferred
      Compensation Plan for Directors Who Are Not Employees of the Company. Upon
      distribution, share equivalents will be distributed  in shares of  Company
      Common Stock. Such shares will be issued  directly to Mr. McMahon who will
      have sole voting power over the shares at that time.
 
  (7) Includes 4,000 shares of  Company Common  Stock owned  by Dunn  Investment
      Company, of which Mr.  French is Chairman,  President, and Chief Executive
      Officer.
 
  (8) Includes 12,249 shares held in  the Company's 401(k)  and Stock  Ownership
      Plan for which  Mr. Briggs  has sole  voting power.  Also, includes 19,770
      share equivalents allocated to Mr. Briggs'  deferred compensation  account
      pursuant to  the terms  of the  Company's  Deferred Compensation  Plan for
      Officers. Upon distribution,  share  equivalents will  be  distributed  in
      shares of Company Common Stock. Such shares will be issued directly to Mr.
      Briggs who will have sole voting power over the shares at that time.
 
  (9) Includes 781 shares held in the Company's 401(k) and Stock Ownership  Plan
      for which  Mr. Johns  has sole  voting power.  Also, includes  6,109 share
      equivalents allocated to Mr. Johns' deferred compensation account pursuant
      to  the  terms  of  the Company's Deferred Compensation Plan for Officers.
      Upon  distribution,  share  equivalents  will  be distributed in shares of
      Company  Common Stock. Such  shares will be  issued directly to  Mr. Johns
      who will have sole voting power over the shares at that time.
 
 (10) Includes  14,381 shares held  in the Company's  401(k) and Stock Ownership
      Plan for which Mr. Massengale has sole voting power. Also, includes  8,880
      share  equivalents  allocated  to Mr.  Massengale's  deferred compensation
      account pursuant to the terms of the Company's Deferred Compensation  Plan
      for  Officers. Upon distribution, share equivalents will be distributed in
      shares of Company Common Stock. Such shares will be issued directly to Mr.
      Massengale who will have sole voting power over the shares at that time.
 
 (11) Includes 11,930 shares held  in the Company's  401(k) and Stock  Ownership
      Plan  for which Mr. Williams has  sole voting power. Also, includes 21,119
      share equivalents allocated to Mr. Williams' deferred compensation account
      pursuant to  the terms  of the  Company's Deferred  Compensation Plan  for
      Officers.  Upon  distribution, share  equivalents  will be  distributed in
      shares of Company Common Stock. Such shares will be issued directly to Mr.
      Williams who will have sole voting power over the shares at that time.
 
 (12) No officer or director owns any stock of any affiliate of the Company.
 
 (13) Included are  the interests  of the  persons as  of December  31, 1995  in
      91,261 shares held in the Company's 401(k) and Stock Ownership Plan, which
      owned  a total  of 1,285,774  shares on such  date. Each  401(k) and Stock
      Ownership Plan  participant has  sole  voting power  with respect  to  the
      shares  held in the participant's accounts. The 743,462 shares held in the
      Company's 401(k)  and  Stock Ownership  Plan  Trust which  have  not  been
      allocated to participants will be voted by the Trustees in accordance with
      the majority of the vote of all participants. Also, includes 157,761 share
      equivalents   allocated   to   the  deferred   compensation   accounts  of
      participating directors and executive officers as a  group pursuant to the
      Company's Deferred Compensation Plan for Directors  Who Are  Not Employees
      of the Company and the Company's Deferred Compensation Plan for Officers.
 
 (14) AmSouth Bank of  Alabama (formerly,  AmSouth Bank N.A.),  1900 5th  Avenue
      North,  Birmingham, Alabama 35203, has advised  the Company that the bank,
      in its capacity as fiduciary of various trusts and estates, may 

 
                                       6
<PAGE>

      be deemed  the  beneficial  owner, as of  December 31, 1995,  of 3,807,719
      shares of  Common Stock of  the Company, for  which the  bank has no  sole
      voting  or investment power, but has  shared voting power  with respect to
      3,797,719 shares and shared  investment power  with  respect to  2,596,592
      shares. AmSouth Bank of Alabama has further advised  the Company that none
      of the separate trusts  and estates of which it is fiduciary holds as much
      as  5% of the  outstanding shares  of the Company. AmSouth Bank of Alabama
      reported  its  beneficial ownership  as of December 31, 1995 as 13.2%. The
      table  shows the  percentage  based on  28,797,189 shares  of Common Stock
      outstanding on March 18, 1996.
 
 (15) Nicholas Company,  Inc.,  700  North Water  Street,  Milwaukee,  Wisconsin
      53202,  has advised the Company that it,  in its capacity as an investment
      advisor, may be deemed the beneficial  owner, as of December 31, 1995,  of
      2,319,920  shares  of  Common Stock  of  the Company,  for  which Nicholas
      Company, Inc. has no shared investment power and no voting power, but  has
      sole  investment power with respect to 2,319,920 shares. Nicholas Company,
      Inc. has further  advised the Company  that none of  its separate  clients
      other  than Nicholas  Fund, Inc.  holds as much  as 5%  of the outstanding
      shares of the Company.  Nicholas Fund, Inc. has  advised the Company  that
      it, in its capacity as an investment company, may be deemed the beneficial
      owner, as of December 31, 1995, of 1,518,500 shares of Common Stock of the
      Company  included  within the  shares reported  by Nicholas  Company, Inc.
      Nicholas Fund,  Inc.  has sole  voting  power with  respect  to  1,518,500
      shares,  but has no investment power  and no shared voting power. Nicholas
      Company, Inc. reported its beneficial ownership as of December 31, 1995 as
      8.06%. The table shows the percentage based on 28,797,189 shares of Common
      Stock outstanding on March 18, 1996.
 
 (16) Firstar Corporation, 777 E. Wisconsin Avenue, Milwaukee, Wisconsin  53202,
      has advised the Company that it, in its capacity as a holding company, may
      be  deemed the  beneficial owner,  as of  December 31,  1995, of 1,832,300
      shares of Common Stock of the Company. Firstar Corporation has sole voting
      power with respect to 1,618,000 shares, sole investment power with respect
      to 1,705,800 shares, shared voting  power with respect to 125,500  shares,
      and  shared investment power with respect  to 126,500 shares. A subsidiary
      of Firstar Corporation, Firstar Investment Research & Management  Company,
      777  E.  Wisconsin Avenue,  Milwaukee,  Wisconsin 53202,  has  advised the
      Company that it, in its capacity  as an investment advisor, may be  deemed
      the  beneficial owner,  as of  December 31,  1995, of  1,832,300 shares of
      Common Stock  of the  Company. Firstar  Investment Research  &  Management
      Company  has  sole  voting  power with  respect  to  688,200  shares, sole
      investment power with respect to 776,000 shares, shared voting power  with
      respect  to 1,047,540 shares, and shared  investment power with respect to
      1,056,300 shares. Firstar Corporation reported its beneficial ownership as
      of December 31, 1995  as 6.4%, which it  has advised the Company  includes
      beneficial  ownership by  its subsidiary.  The table  shows the percentage
      based on 28,797,189 shares of Common Stock outstanding on March 18, 1996.
 
                                       7
<PAGE>
                             ELECTION OF DIRECTORS
 
ELECTION OF DIRECTORS AND INFORMATION ABOUT NOMINEES
 
    Unless "Withhold Authority" is specified in the  proxy as to all or some  of
the  nominees, the persons  named in the  accompanying proxy intend  to vote the
shares represented by such proxy, if properly dated and signed, for the election
as directors  of  the thirteen  nominees  listed herein,  all  of whom  are  now
directors  of the  Company except  for Messrs.  French and  Yellowlees, who were
nominated by the Board of Directors on March 4, 1996.
 
    Mr. James S. M. French is  Chairman, President, and Chief Executive  Officer
of Dunn Investment Company.
 
    Mr.  Robert A.  Yellowlees is  Chairman of  the Board,  President, and Chief
Executive Officer of National Data Corporation.
 
    If elected, each of the thirteen nominees  shall serve as a director of  the
Company  until the 1997 Annual Meeting  of Stockholders and thereafter until his
successor shall  have  been  elected  and shall  qualify,  except  as  otherwise
provided  in the By-laws. Should one or more of such nominees become unavailable
or ineligible to serve, it is intended that the shares represented by the  proxy
will  be voted for the  election of the other nominees  and may be voted, unless
authorization is withheld, for any substitute nominee or nominees as  Management
may  designate. Management  has no  reason to believe  that any  nominee will be
unable or unwilling to serve as a director if elected.
 
    After ten years of valuable service to the Board, Edward L. Addison  retired
from his position as director of the Company effective December 12, 1995.
 
    The information in the following table and the notes thereto with respect to
each  nominee  for election  as a  director  with regard  to his  age, principal
occupation  or  employment  for   the  last  five   years,  and  certain   other
directorships of the nominee has been furnished to the Company by the respective
nominees. No nominee, other than Mr. Nabers, has any position or office with the
Company  or  any subsidiary.  The table  and notes  also indicate  the nominees'
present committee memberships.
 
<TABLE>
<CAPTION>
                                                                            PROTECTIVE LIFE
                                                                              OR COMPANY
           NAME              AGE   PRINCIPAL OCCUPATION AND DIRECTORSHIPS   DIRECTOR SINCE
- - ---------------------------  ---  ----------------------------------------  ---------------
<S>                          <C>  <C>                                       <C>
William J. Rushton III       66   Chairman Emeritus of the Company and,         1956(g)
                                  formerly, its Chairman of the Board, its
                                  Chairman of the Board and Chief
                                  Executive Officer, and its President;
                                  Director, Alabama Power Company and The
                                  Southern Company. (a)(b)(e)
</TABLE>

                                       8
<PAGE>

<TABLE>
<CAPTION>
                                                                            PROTECTIVE LIFE
                                                                              OR COMPANY
           NAME              AGE   PRINCIPAL OCCUPATION AND DIRECTORSHIPS   DIRECTOR SINCE
- - ---------------------------  ---  ----------------------------------------  ---------------
<S>                          <C>  <C>                                       <C>
John W. Woods                64   Chairman of the Board of AmSouth              1970
                                  Bancorporation (bank holding company)
                                  and, formerly, its Chairman of the Board
                                  and Chief Executive Officer and its
                                  President; also Chairman of the Board of
                                  AmSouth Bank of Alabama and, formerly,
                                  its Chairman of the Board and Chief
                                  Executive Officer and its President;
                                  Director, AmSouth Bancorporation,
                                  AmSouth Bank of Alabama, Alabama Power
                                  Company, and McWane, Inc. (a)(c)(e)

William J. Cabaniss, Jr.     57   President of Precision Grinding, Inc.         1974(h)
                                  (machine grinding); Director, Precision
                                  Grinding, Inc., AmSouth Bank of Alabama,
                                  and Birmingham Steel Corporation.
                                  (a)(b)(d)

H. G. Pattillo               69   Chairman of the Board and President,          1979
                                  Pattillo Construction Company, Inc.
                                  (industrial construction); Director,
                                  John H. Harland Company, SunTrust Bank,
                                  Atlanta, SunTrust Banks, Inc., and
                                  Simpson Paper Company. (e)

Drayton Nabers, Jr.          55   Chairman of the Board, President and          1982
                                  Chief Executive Officer of the Company
                                  and, formerly, its President and Chief
                                  Executive Officer and its President and
                                  Chief Operating Officer; Director,
                                  Energen Corporation, National Bank of
                                  Commerce of Birmingham, and Alabama
                                  National Bancorporation. (a)(b)(e)(f)

John J. McMahon, Jr.         53   Chairman of the Board of McWane, Inc.         1987
                                  (pipe and valve manufacturing) and,
                                  formerly, its President; Director,
                                  McWane, Inc., National Bank of Commerce
                                  of Birmingham, and John H. Harland
                                  Company. (a)(c)(e)

A. W. Dahlberg               55   Chairman of the Board, President and          1987
                                  Chief Executive Officer of The Southern
                                  Company (electric utilities) and,
                                  formerly, its President; formerly,
                                  President and Chief Executive Officer,
                                  Georgia Power Company; Director, The
                                  Southern Company, Georgia Power Company,
                                  Southern Company Services, Inc., Alabama
                                  Power Company, Southern Electric
                                  International, Southern Nuclear
                                  Operating Company, SunTrust Bank,
                                  Atlanta, SunTrust Banks of Georgia,
                                  Inc., and Equifax, Inc. (c)

John W. Rouse, Jr.           58   President and Chief Executive Officer,        1988
                                  Southern Research Institute (scientific
                                  research); Director, Alabama Power
                                  Company. (a)(b)(d)

</TABLE>
 
                                       9
<PAGE>
<TABLE>
<CAPTION>
                                                                            PROTECTIVE LIFE
                                                                              OR COMPANY
           NAME              AGE   PRINCIPAL OCCUPATION AND DIRECTORSHIPS   DIRECTOR SINCE
- - ---------------------------  ---  ----------------------------------------  ---------------
<S>                          <C>  <C>                                       <C>
Robert T. David              57   Garrett Professor of Business                 1988
                                  Administration, Berry College; formerly,
                                  Vice President and Dean, School of
                                  Business, Samford University; President
                                  of Polatomic, Inc.; Director, Stockham
                                  Valves and Fittings, Inc., Polatomic,
                                  Inc., and Triad Guaranty Inc. (a)(b)(d)

Ronald L. Kuehn, Jr.         60   Chairman of the Board, President and          1990
                                  Chief Executive Officer, Sonat Inc.
                                  (energy and natural resources);
                                  Director, Sonat Inc., AmSouth
                                  Bancorporation, Southern Natural Gas
                                  Company, Union Carbide Corporation,
                                  Praxair, Inc., and Sonat Offshore
                                  Drilling Inc. (a)(b)(c)

Herbert A. Sklenar           64   Chairman and Chief Executive Officer of       1992
                                  Vulcan Materials Company (construction
                                  materials and chemicals) and, formerly,
                                  its President and Chief Executive
                                  Officer; Director, Vulcan Materials
                                  Company, AmSouth Bancorporation, and
                                  Temple-Inland, Inc. (a)(b)(c)

James S. M. French           55   Chairman of the Board, President, and         --
                                  Chief Executive Officer of Dunn
                                  Investment Company (materials,
                                  construction, and investment holding
                                  company); Director, Energen Corporation,
                                  Regions Financial Corporation, Hilb,
                                  Rogal and Hamilton Company, and Stockham
                                  Valves and Fittings, Inc.

Robert A. Yellowlees         57   Chairman of the Board, President, and         --
                                  Chief Executive Officer of National Data
                                  Corporation (information processing
                                  company) and, formerly, its President,
                                  Chief Executive Officer, and Chief
                                  Operating Officer; Chairman of the Board
                                  of Spectrum Research Group, Inc.
                                  (consultants on management of
                                  technology); Director, National Data
                                  Corporation and John H. Harland Company.
</TABLE>
 
- - ------------------------
(a) also a member of the Executive Committee
(b) also a member of the Finance and Investments Committee
(c) also a member of the Compensation and Management Succession Committee
(d) also a member of the Audit Committee
(e) also a member of the Board Structure and Nominating Committee
(f) also a director and/or current officer of each principal Company subsidiary
(g) with the exception of the period 1958-1962
(h) with the exception of the period November 1988-February 1992

                                      10
<PAGE>

VOTE REQUIRED
 
    To approve the election of the  nominees as directors, the affirmative  vote
of  the holders of a majority of  the shares issued, outstanding and entitled to
vote is required.
 
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS  A VOTE "FOR" THE ELECTION OF  THE
NOMINEES AS DIRECTORS AS SET FORTH IN THIS PROXY STATEMENT.
 
CERTAIN INFORMATION CONCERNING THE BOARD OF DIRECTORS AND ITS COMMITTEES
 
    To  assist in  carrying out  its duties  and responsibilities,  the Board of
Directors has an Executive  Committee, a Finance  and Investments Committee,  an
Audit Committee, a Compensation and Management Succession Committee, and a Board
Structure  and Nominating Committee, each composed  of members of the Board. The
members of each committee  are identified by appropriate  notes in the table  on
pages 8-10.
 
    The  Executive Committee exercises  the power of the  Board of Directors, if
necessary, between  the meetings  of  the Board.  The  Company's Chairman  is  a
standing  member of the committee. This committee  has broad authority to act on
behalf of the  Board of  Directors whenever  a meeting  of the  entire Board  of
Directors is not practical. The Executive Committee did not meet during 1995.
 
    The  Finance and Investments Committee  has responsibility for reviewing and
acting upon financial  and investment matters,  including borrowing and  lending
transactions  entered into by the Company  and its subsidiaries. The Finance and
Investments Committee met seven times during 1995.
 
    The Audit  Committee  reviews  internal controls,  systems  and  procedures,
accounting  policies, and other significant  aspects of the financial management
of  the Company,  including the  Company's  internal  audit functions.  It  also
reviews   with  the  Company's   independent  public   accountants  their  audit
procedures, management  letters, and  other  significant  aspects  of the annual
audit made by the independent  public accountants. The Audit Committee met three
times during 1995.
 
    The  Compensation  and  Management Succession  Committee  has  oversight and
ultimate charge and control of the  compensation paid officers and employees  of
the  Company  and  its  subsidiaries,  whether  by  salary  or  under  any other
compensation plan,  including  the  Company's  Annual  Incentive  Plan  and  its
Performance Share Plan. This committee is also vested with the responsibility of
recommending  to  the Company's  Board  of Directors  a  successor to  the Chief
Executive Officer whenever  the need  to name such  a successor  may arise.  The
Compensation and Management Succession Committee met two times during 1995.
 
    The  Board  Structure and  Nominating Committee  is  charged with  the broad
responsibility of reviewing and advising the Board of Directors on the functions
and procedures  of  the  Board  and its  committees,  the  compensation  of  the
directors  for service on  the Board and  its committees, and  the selection and
tenure of directors.  No formal procedures  whereby individual stockholders  can
submit  recommendations of persons to be considered for nomination as a director
of the Company have been instituted.  However, the committee would consider  any
such  

 
                                       11
<PAGE>

recommendations  made   to   it  in  writing  on  a  timely  basis.   The  Board
Structure and Nominating Committee met one time during 1995.
 
    Each of the committees reports its actions taken to the Board of Directors.
 
    The Board of Directors  met six times during  1995. Each incumbent  director
attended  at least  75% of  the total number  of meetings  of the  Board and the
committees of which he was a member during 1995.
 
DIRECTOR'S FEES
 
    Mr. Nabers  does not  receive director's  fees. Other  directors receive  an
annual director's fee of $20,000. For each board meeting attended, the directors
who  reside in Birmingham  receive $1,200 (increased from  $1,000 in March 1996)
and the directors who do  not reside in Birmingham ("non-Birmingham  directors")
receive  $2,100 (increased from $1,800 in March 1996) and reimbursement of their
travel  expenses.  For  each   Executive  Committee,  Finance  and   Investments
Committee, Audit Committee, Compensation and Management Succession Committee, or
Board  Structure and  Nominating Committee  meeting attended,  the directors who
reside in Birmingham receive  $1,200 (increased from $1,000  in March 1996)  and
the  non-Birmingham  directors receive  $1,300 (increased  from $1,000  in March
1996).  Non-Birmingham  directors  receive  an   additional  fee  of  $500   and
reimbursement  of  their  travel  expenses for  attendance  at  Audit Committee,
Compensation  and  Management  Succession  Committee,  or  Board  Structure  and
Nominating  Committee  meetings when  travel to  Birmingham  is for  the special
purpose of  attending  the meeting.  The  current non-Birmingham  directors  are
Messrs. Dahlberg and Pattillo. Mr. Yellowlees, a nominee as director, would also
be a non-Birmingham director.
 
    Directors  and  executive officers  of the  Company  are required  to report
changes in  their beneficial  ownership of  the Company's  Common Stock  to  the
Securities and Exchange Commission. In 1995, a report concerning a gift of 1,338
shares  to charity by Mr. Rushton and a second report concerning the acquisition
of 41.4 shares through the Company's  Dividend Reinvestment Plan by Mr.  Nabers'
daughters were filed late.
 
    The  Company has established a Deferred  Compensation Plan for Directors Who
Are Not  Employees  of the  Company  (the "Directors'  Plan")  whereby  eligible
directors  may voluntarily elect to defer to  a specified date receipt of all or
any portion of their director's fees.  Director's fees so deferred are  credited
to  the directors in cash or Company stock equivalents or a combination thereof.
The cash  portion  earns  interest at  approximately  the  Company's  short-term
borrowing  rate. The stock equivalent portion  is credited with dividends in the
form  of  additional  stock  equivalents.  Deferred  director's  fees  will   be
distributed  in stock or cash  as specified by the  directors in accordance with
the Directors' Plan unless distribution is accelerated under certain provisions,
including upon a change in control of the Company. The Directors' Plan  is to be
voted  on  by the stockholders of  the  Company  at the 1996  Annual  Meeting of
Stockholders.  For  further information,  see  "Proposals  to  Approve  Deferred
Compensation  Plans" on  page 23  of this Proxy Statement.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The  members  of  the  Compensation  and  Management  Succession   Committee
("Committee")  are  Messrs.  McMahon  (Chairman),  Woods,  Dahlberg,  Kuehn, and
Sklenar. Messrs.  McMahon
 
                                       12
<PAGE>

Woods,  Dahlberg, Kuehn,  and Sklenar  are  executive officers  of McWane, Inc.,
AmSouth Bancorporation,  The  Southern Company, Sonat Inc., and Vulcan Materials
Company, respectively.
 
    No member of the Committee was an officer or employee of the Company or  any
of  its subsidiaries at any  time during 1995. Also,  no member of the Committee
was formerly an officer of the Company or any of its subsidiaries.
 
    During 1995, McWane, Inc. and National Bank of Commerce of Birmingham,  with
which  Committee member Mr. McMahon was affiliated, paid the Company's principal
operating subsidiary,  Protective  Life  Insurance  Company  or  its  affiliates
("Protective  Life") premiums, fees, or  investment product deposits for various
types of  insurance  in  the  amounts of  $264,747  and  $89,825,  respectively.
Likewise,  Sonat Inc., with which Committee member Mr. Kuehn was affiliated, and
Vulcan  Materials  Company,  with  which   Committee  member  Mr.  Sklenar   was
affiliated,  paid Protective Life premiums, fees, or investment product deposits
for various  types of  insurance  in the  amounts  of $360,000  and  $4,396,374,
respectively.
 
    Mr.  Rushton, the Company's Chairman Emeritus (formerly, its Chairman of the
Board), served as a director of  AmSouth Bancorporation through April 1995.  Mr.
Woods,  the Chairman of the Board of  AmSouth Bancorporation, serves as a member
of the Committee. AmSouth Bancorporation and subsidiaries maintain a group  life
insurance program with Protective Life (which through reinsurance is shared with
two  other companies). In 1995, Protective  Life and the Company paid $1,490,270
in credit  and mortgage  insurance  and annuity  commissions and  $3,771,425  in
interest,  mortgage  loan service  fees, and  other charges  to AmSouth  Bank of
Alabama and other subsidiaries  of AmSouth Bancorporation. Additionally,  during
1995,  AmSouth Bancorporation  and certain  of its  subsidiaries paid Protective
Life premiums,  fees,  or  investment  product deposits  for  various  types  of
insurance in the amount of $5,004,741.
 
    Mr.  Rushton serves as a director of The Southern Company. Mr. Dahlberg, the
Chairman of the  Board, President and  Chief Executive Officer  of The  Southern
Company,  serves on  the Committee, and  Mr. Addison, formerly,  Chairman of the
Board and Chief Executive Officer of The Southern Company and a director of  the
Company  through December 1995, served on the Committee through May 1994. During
1995, affiliates of The Southern Company paid Protective Life premiums, fees, or
investment product deposits  for various  types of  insurance in  the amount  of
$180,722.  The Company  is a  25% member  of a  limited liability  company which
acquired an  office building  adjacent  to the  Company's  home office  from  an
affiliate  of  The Southern  Company which  continues to  lease portions  of the
building. During  1995, the  limited liability  company received  $1,631,268  in
lease payments from affiliates of The Southern Company.
 
                                       13
<PAGE>
                             EXECUTIVE COMPENSATION
 
    The   following  table   sets  forth   certain  information   regarding  the
compensation paid to the Chief Executive Officer and each of the four other most
highly compensated executive officers of the Company ("Named Executives") during
or with respect to the last three fiscal years.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                                LONG-TERM
                                                                                              COMPENSATION
                                                        ANNUAL COMPENSATION                 -----------------
                                           ----------------------------------------------       LONG-TERM
                                                                             OTHER ANNUAL    INCENTIVE PLAN        ALL OTHER
    NAME AND PRINCIPAL POSITION      YEAR  SALARY (1)(2)   BONUS (1)(2)(3)   COMPENSATION   PAYOUTS (1)(3)(4)   COMPENSATION (5)
                (A)                  (B)        (C)              (D)             (E)               (H)                (I)
- - -----------------------------------  ----  -------------   ---------------   ------------   -----------------   ----------------
<S>                                  <C>   <C>             <C>               <C>            <C>                 <C>
DRAYTON NABERS, JR.                  1995    $499,167         $459,000          $2,970         $738,439(6)           $4,500
Chairman of the Board, President     1994     438,550          400,500           1,188          624,499               4,500
 and Chief Executive Officer         1993     398,583          365,700           2,238          520,122               6,746

JOHN D. JOHNS                        1995     282,500          200,000             -0-          141,328(6)            4,500
Executive Vice President and Chief   1994     268,333          189,000             -0-           87,041               4,500
 Financial Officer since October     1993      60,001           75,020             -0-              -0-                 -0-
 1993

R. STEPHEN BRIGGS                    1995     282,500          190,000           1,056          279,123(6)            4,500
Executive Vice President             1994     268,333          153,900           3,168          243,706               4,500
                                     1993     222,392          149,100           4,218          204,345               6,746

A. S. WILLIAMS III                   1995     263,333          159,000           2,970          317,988(6)            4,500
Senior Vice President, Investments   1994     252,500          153,000           2,970          263,283               4,500
 and Treasurer                       1993     227,008          137,800           4,020          217,077               6,746

JIM E. MASSENGALE                    1995     203,333          123,000             753          268,523(6)            4,500
Senior Vice President                1994     193,550          117,000             728          235,020               4,500
                                     1993     184,417           97,800           1,249          158,966               5,991
</TABLE>
 
- - ------------------------
FOOTNOTES:
 
(1) For further  information, see  the "Compensation  and Management  Succession
    Committee's Report on Executive Compensation".
(2)  Includes  amounts that  the named  executive  officer may  have voluntarily
    elected to contribute to the Company's 401(k) and Stock Ownership Plan.
(3) Includes  amounts that  the  named executive  officer may  have  voluntarily
    deferred  under the Company's Deferred  Compensation Plan for Officers. (See
    "Proposals to Approve Deferred Compensation Plans".)
(4) For further information, see the "Long-Term Incentive Plan -- Awards In Last
    Fiscal Year" table.
(5) Matching contributions to the Company's 401(k) and Stock Ownership Plan.
(6) 1995 long-term compensation is not yet determinable. The amount shown is the
    best estimate available as of the date of this Proxy Statement.


                             PERFORMANCE SHARE PLAN
 
             LONG-TERM INCENTIVE PLAN -- AWARDS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                        ESTIMATED FUTURE PAYOUTS UNDER
                                                    PERFORMANCE OR       NON- STOCK PRICE-BASED PLANS
                                NUMBER OF         OTHER PERIOD UNTIL              (IN SHARES)
                             SHARES, UNITS OR       MATURATION OR       -------------------------------
          NAME               OTHER RIGHTS (#)           PAYOUT          THRESHOLD     TARGET    MAXIMUM
           (A)                     (B)                   (C)               (D)         (E)        (F)
- - -------------------------    ----------------     ------------------    ---------     ------    -------
<S>                          <C>                  <C>                   <C>           <C>       <C>
Drayton Nabers, Jr.             14,280 shares     December 31, 1998       7,140       14,280    24,276
John D. Johns                    5,640 shares     December 31, 1998       2,820        5,640     9,588
R. Stephen Briggs                5,640 shares     December 31, 1998       2,820        5,640     9,588
A. S. Williams III               4,400 shares     December 31, 1998       2,200        4,400     7,480
Jim E. Massengale                3,360 shares     December 31, 1998       1,680        3,360     5,712
</TABLE>
 
    In 1995,  the  Compensation  and  Management  Succession  Committee  of  the
Company's  Board of Directors  awarded performance shares,  as indicated, to the
above Named Executives,


                                       14
<PAGE>
which are not payable,  if at all, until the results  of
the  comparison group of companies for  the four-year period ending December 31,
1998 are known.

    With  respect to 1995  awards awarded to  the Named Executives,  125% of the
award is  earned if  the Company's  average  return on  average equity  for  the
four-year  period ranks at the  top 25% of the  comparison group. If the Company
ranks at the top 10%  of the comparison group, 170%  of the award is earned.  If
the  Company ranks at  the median of the  comparison group, 50%  of the award is
earned and  if the  Company's results  are below  the median  of the  comparison
group,  no portion of the  award is earned. The  Performance Share Plan provides
for interpolation between  thresholds to  determine the exact  percentage to  be
paid.
 
                                  PENSION PLAN
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                          YEARS OF SERVICE
                      ---------------------------------------------------------
REMUNERATION             15          20          25          30          35
- - --------------------  ---------   ---------   ---------   ---------   ---------
<S>                   <C>         <C>         <C>         <C>         <C>
$  125,000..........  $ 27,932    $ 37,242    $ 46,553    $ 55,864    $ 65,174
   150,000..........    33,932      45,242      56,553      67,864      79,174
   175,000*.........    39,932      53,242      66,553      79,864      93,174
   200,000*.........    45,932      61,242      76,553      91,864     107,174
   225,000*.........    51,932      69,242      86,553     103,864     121,174*
   250,000*.........    57,932      77,242      96,553     115,864     135,174*
   275,000*.........    63,932      85,242     106,553     127,864*    149,174*
   300,000*.........    69,932      93,242     116,553     139,864*    163,174*
   400,000*.........    93,932     125,242*    156,553*    187,864*    219,174*
   500,000*.........   117,932     157,242*    196,553*    235,864*    275,174*
   600,000*.........   141,932*    189,242*    236,553*    283,864*    331,174*
   700,000*.........   165,932*    221,242*    276,553*    331,864*    387,174*
   800,000*.........   189,932*    253,242*    316,553*    379,864*    443,174*
   900,000*.........   213,932*    285,242*    356,553*    427,864*    499,174*
 1,000,000*.........   237,932*    317,242*    396,553*    475,864*    555,174*
</TABLE>
 
- - ------------------------
*Current  pension  law  limits  the maximum  annual  benefit  payable  at normal
 retirement age under a defined benefit plan to $120,000 for 1996 and is subject
 to increase in later years. In addition, in 1996, such a plan may not take into
 account annual compensation in  excess of $150,000,  which amount is  similarly
 subject  to increase in later years. The Company's Excess Benefit Plan ("Excess
 Benefit Plan"), adopted effective September  1, 1984, and amended and  restated
 as  of January 1,  1989, provides for  payment, outside of  the Protective Life
 Corporation Pension Plan ("Pension  Plan"), of the  difference between (1)  the
 fully accrued benefits which would be due under the Pension Plan absent both of
 the aforesaid limitations and (2) the amount actually payable under the Pension
 Plan as so limited.
 
    The  above table illustrates estimated gross  annual benefits which would be
payable for life in a straight life annuity commencing at normal retirement  age
under  the Pension Plan and  the Excess Benefit Plan  for employees with average
compensation (remuneration under the table above) and years of service. Benefits
in the above table are not reduced by social security or other offset amounts.
 
    Compensation covered by the Pension Plan (for purposes of pension  benefits)
excludes  commissions and performance share  awards and generally corresponds to
that shown under the heading  "Annual Compensation" in the Summary  Compensation
Table.  Compensation is calculated based on the  average of the highest level of
compensation paid during  a period of  36 consecutive whole  months. Only  three
Annual  Incentive  Plan  bonuses  (whether paid  or  deferred  under  a Deferred
Compensation Plan maintained by  the Company) may be  included in obtaining  the
average compensation.
 
                                       15
<PAGE>
    The  Named Executives and  their estimated length of  service as of December
31, 1995 are provided in the following table.
 
<TABLE>
<CAPTION>
                                                    YEARS OF
          NAME                                      SERVICE
          ----------------------------------------  --------
          <S>                                       <C>
          Drayton Nabers, Jr......................       17
          John D. Johns...........................        2
          R. Stephen Briggs.......................       24
          A. S. Williams III......................       31
          Jim E. Massengale.......................       12
</TABLE>
 
                       SEVERANCE COMPENSATION AGREEMENTS
 
    The Company  has entered  into Severance  Compensation Agreements  with  all
executive  officers  and several  other officers.  These agreements  provide for
certain payments  upon  termination of  employment  or reduction  in  duties  or
compensation  following certain events  constituting a "change  in control". The
agreements may be terminated or modified by  the Board of Directors at any  time
prior  to  a  change  in  control.  The  benefits  granted  upon  termination of
employment are (i) continuation (for up to twenty-four months) in the  Company's
hospital, medical, accident, disability, and life insurance plans as provided to
the executive immediately prior to the date of his termination of employment and
(ii)  a plan distribution. The distribution shall  consist of (1) the payment in
full of  all pending  performance share  awards as  if fully  earned, using  the
higher  of  the market  price  or price  of the  Company's  Common Stock  in the
transaction effecting the change in control,  and (2) delivery of an annuity  to
equal  increased benefits  under the  Pension Plan  and the  Excess Benefit Plan
resulting from an  additional three years  of credited service  (subject to  the
Pension Plan's maximum on crediting service).
 
    The  maximum benefits are  limited to two  times the sum  of the executive's
most recent  annualized  base  salary  plus the  last  earned  bonus  under  the
Company's Annual Incentive Plan (not to exceed certain tax law limitations). The
Severance  Compensation Agreements  also provide  that if  the Performance Share
Plan has  terminated before  the time  of  payment of  benefits, the  amount  of
benefits  under the  Severance Compensation Agreements  would be  reduced by any
payment to the executive due to the termination of the Performance Share Plan.
 
               COMPENSATION AND MANAGEMENT SUCCESSION COMMITTEE'S
                        REPORT ON EXECUTIVE COMPENSATION
 
    The Compensation  and  Management  Succession  Committee  ("Committee")  has
oversight  and ultimate control of the  compensation paid to the Chief Executive
Officer and other officers  and employees of the  Company and its  subsidiaries,
whether  by salary  or under other  compensation plans,  including the Company's
Annual Incentive Plan and its Performance  Share Plan. This Report on  Executive
Compensation ("Report") was prepared by the Committee.
 
    There were three primary types of compensation paid to executive officers of
the  Company in 1995: (i) salary, (ii)  Annual Incentive Plan bonuses, and (iii)
long-term incentive Performance  Share Plan awards  which are further  described
below. A significant portion of the Chief Executive Officer's total compensation
is  incentive compensation. As reflected in  the Summary Compensation Table, for
1995, 70%  of the  Chief Executive  Officer's total  compensation was  incentive
compensation.
 
                                       16

<PAGE>

SALARY
 
    The   Company  utilizes   a  nationally   recognized  salary  administration
methodology for its executive officers whereby each position, including that  of
Chief  Executive  Officer,  has  assigned  points  based  upon  several  factors
including level of responsibility. The number of points translates into a salary
range which is reviewed by  the Company's compensation consultants and  compared
to similar positions in other insurance companies of comparable size measured by
total  assets and/or revenues. Some of the companies in the peer group listed on
page 21  are included in  the comparison  group. Similar salary  survey data for
life  insurance  companies  from  at  least  one  other  nationally   recognized
compensation  consulting  source  is  reviewed  to  confirm  the Chief Executive
Officer's salary range. Individual competence, length of time within a position,
and comparisons  to salaries for similar positions in  other companies (adjusted
for  size)  guide determination of  where an individual employee's  salary falls
within the position's salary range.  Company performance may also be a factor in
determining  the  amount  of  any  base  salary increase for the Chief Executive
Officer.  No specific weights are given to any of the factors  considered by the
Committee.  Based upon such an analysis,  which was prepared for the Committee's
review, the Committee established the Chief Executive Officer's 1995 base salary
at $510,000.
 
    The Committee's compensation strategy  for executive officers has  generally
been to pay salaries at or near the median which, when supplemented by an Annual
Incentive  Plan award, will produce total cash compensation approximately at the
seventy-fifth percentile for Company performance at the seventy-fifth percentile
as related to that of  a comparison group of  companies. Growth in earnings  per
share  and return on  average equity are  the two principal  measures of Company
performance employed by the Committee.
 
ANNUAL INCENTIVE PLAN
 
    In 1973, the Company adopted  an annual cash bonus  plan, which in 1990  was
amended  and renamed the Annual Incentive  Plan ("AIP"). The AIP was established
for the purpose of rewarding, retaining, and providing incentive for outstanding
performance for those employees who contribute most to the operating progress of
the Company. The AIP  is administered by the  Committee. Employees are  selected
and  individual bonuses are allotted to them by the Company's executive officers
with the approval of the Chief  Executive Officer. The Committee sets the  total
amount  of bonuses  payable for  each year and  reviews the  methodology used to
determine individual bonuses.  The Committee specifically  reviews and  approves
each  annual bonus paid to the executive officers, including the Chief Executive
Officer. Currently, there  are 139  employees in  the AIP,  including the  Chief
Executive  Officer. Each  employee is assigned  a target  bonus percentage which
ranges from 4%  to 45%  of salary. The  Chief Executive  Officer's target  bonus
percentage  is 45%. Bonus payments, when made, may range from 33% to 200% of the
target. The Committee  is authorized to  determine the exact  percentage of  AIP
bonuses earned and may direct that no AIP bonuses be paid.
 
    The  AIP provides  that the  Committee may  credit annually  to an incentive
reserve for each fiscal year  a provision which may not  be more than 5% of  the
Company's  pretax income for  that year. In  1995, $3.3 million,  or 2.7% of the
Company's 1995 pretax income, was credited to the incentive reserve. In any year
the Committee may pay any  part or all of the  incentive reserve as awards.  Any
part  of the incentive reserve which  is not paid in any  year may remain in the
incentive reserve and  be carried forward  to the next  year. The Committee  has
authority  to  determine to  what  extent a  nonrecurring  gain or  loss  may be
included in the amount of pretax income  in the administration of this plan.  No
adjustment was made to 1995 pretax income.
 
                                       17

<PAGE>
 
    An  individual's  AIP  bonus  is  based  upon  Company  performance  and, in
addition, may  also  be  based upon  divisional  and/or  individual  performance
criteria  specifically  related  to  the  officer's  responsibilities  which are
consistent with overall  Company objectives. The  Chief Executive Officer's  AIP
bonus  is based solely on the Company's achieved earnings per share according to
a range fixed for the year at the Committee's March meeting. For the other named
executive officers, 40% to  100% of their respective  AIP bonuses is based  upon
Company performance.
 
    Under  the terms fixed by the Committee,  Mr. Nabers would earn a target AIP
bonus of 45% of 1995  base salary if the  Company's 1995 operating earnings  per
share  were $2.40 representing  approximately a 16%  operating return on average
equity. A maximum bonus, 200% of target  or 90% of Mr. Nabers' 1995 base  salary
would  be  paid  if the  Company's  operating earnings  were  $2.65 representing
approximately a 17.5%  operating return  on average equity.  The Company's  1995
operating  earnings per  share of $2.68  per share  representing approximately a
17.7% operating  return  on  average  equity  resulted in  Mr. Nabers  earning a
maximum AIP bonus of 90% of his 1995 base salary, or $459,000.  The total payout
to all employees  under the AIP for 1995 was $3.7 million,  which is 3.1% of the
Company's pretax earnings.
 
    The Committee believes that  its administration of  the AIP relates  bonuses
paid to the Chief Executive Officer to Company performance.
 
PERFORMANCE SHARE PLAN
 
    The  Performance Share Plan was initially adopted in 1973 by stockholders to
motivate officers and key employees,  including the Chief Executive Officer,  to
focus  on the Company's long-range earnings performance, to reward them based on
long-range results, and to provide a process by which officers and key employees
may increase stockholdings  in the  Company. Under the  Performance Share  Plan,
officers  and  key  employees  of  the Company  and  its  subsidiaries,  who are
determined by the Committee to have  a substantial opportunity to influence  the
long-term growth in profitability of the Company, are eligible to participate in
the  Performance  Share  Plan.  Those  selected  by  the  Committee  are awarded
performance shares on an annual basis, each of which has a potential value equal
to the market value of one share of Company Common Stock at the date payment may
be earned. If an award is earned, unless deferment is elected under the Deferred
Compensation  Plan  for  Officers,  the  employee  receives  payment  (in   cash
approximately  equal to the income tax liability on the award and the balance in
Common Stock) of all or part of the award four years after the award date, based
on the award conditions determined  by the Committee at  the time of the  award.
With  respect  to 1995  awards,  the number  of  performance shares  awarded was
determined by multiplying the employee's award percentage times base salary plus
target AIP bonus,  divided by the  average share price  of the Company's  Common
Stock.  Each employee is assigned  an award percentage which  ranges from 20% to
50%, to provide long-term compensation which  is competitive to that offered  by
insurance companies of comparable size. The Chief Executive Officer's 1995 award
percentage  is  50%. For  1995,  a total  of 71,170  shares  were awarded  to 27
participants. For  further information,  see the  "Long-Term Incentive  Plan  --
Awards  in Last Fiscal  Year" table on page  14 and the  accompanying text for a
description of how 1995 awards may be earned.
 
    Under the Performance Share Plan,  the criterion for payment of  performance
share  awards is made in accordance with the Company's average return on average
equity for an award period compared with that of a comparison group of  publicly
held   life  insurance  companies,  multiline  insurers  and  insurance  holding
companies during  the  award  period.  The  comparison  group  of  companies  is
generally  comprised of the Company and the  40 largest publicly held stock life
and multiline  insurance  companies  as  listed  in  the  NATIONAL  UNDERWRITER,
"INSURANCE  STOCK RESULTS",  each having  net worth  in excess  of $100 million,
ranked according to net worth, excluding 

 
                                       18

<PAGE>

downstream affiliates of any companies in the comparison group (see page 21). If
the Company's  four-year results are below the median of the comparison group no
portion of  the award  is earned.  The Committee  believes the operation  of the
Performance Share Plan relates long-term incentive compensation to the Company's
long-term performance.
 
    For 1994, Mr. Nabers received $624,499 in shares of Company Common Stock and
cash,  representing 94.7% of  his 1991 performance share  award for 1994 results
placing the Company in  the top 14%  of the comparison  group. $445,342 of  this
payment,  or 71%, represents appreciation in  the market value of Company Common
Stock since the award date.
 
    Results for the award period ending in 1995 will not be known until the 1995
results for  the  individual companies  included  in the  comparison  group  are
available.  Based  upon  information available  as  of  the date  of  this Proxy
Statement, it is  anticipated that  the Company's  1995 results  will place  the
Company  in the top 13% of the comparison group which will entitle Mr. Nabers to
receive approximately  $738,439 in  shares  of Company  Common Stock  and  cash,
representing 121% of his 1992 performance share award. $534,792 of this payment,
or 72%, would represent appreciation in the market value of Company Common Stock
since the award date.

$1 MILLION LIMIT ON EXECUTIVE COMPENSATION
 
    Section 162(m) of the Internal Revenue Code of 1986, as amended, states that
publicly  held corporations may not take tax deductions for amounts greater than
$1 million that  are paid  annually to executives  whose pay  must be  disclosed
separately  in  the  Company's  Proxy  Statement,  unless  such  compensation is
"qualified performance-based  compensation". To  date,  after giving  effect  to
deferred  compensation arrangements, none of the named executives in this Report
has received compensation  which exceeds  such a  $1 million  annual limit.  The
Company's  Annual Incentive Plan and Performance Share Plan previously have been
approved by  stockholders and  the Company's  executive compensation  procedures
meet  many, though not all,  of the requirements necessary  to meet the criteria
for "qualified  performance-based compensation".  Under  a transition  rule  for
plans that have been previously approved by stockholders, the Company may deduct
any  annual compensation  in excess of  $1 million until  1997, provided certain
procedural actions  are  taken by  the  Committee. The  Committee  is  presently
studying  what possible revisions to the Company's executive compensation plans,
and the administration thereof, might be required in order to be able to  deduct
any covered compensation in excess of $1 million after 1997.
 
                                             COMPENSATION AND MANAGEMENT
                                                 SUCCESSION COMMITTEE
 
                                            John J. McMahon, Jr., Chairman
                                      A. W. Dahlberg               John W. Woods
                                      Herbert A. Sklenar         Ronald L. Kuehn
 
                                       19
<PAGE>
                             PERFORMANCE COMPARISON
 
    The  following graph  compares total returns  on the  Company's Common Stock
over the last five fiscal years to  the Standard & Poor's 500 Stock Index  ("S&P
500")  and to a peer  comparison group ("Peer Group").  Total return values were
calculated based  on cumulative  total return  values assuming  reinvestment  of
dividends.  The shareholder return  shown in the graph  below is not necessarily
indicative of future performance.
 
               COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN (1)
      AMONG PROTECTIVE LIFE CORPORATION, THE S&P 500, AND A PEER GROUP (2)

          EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
                                 1990     1991     1992     1993     1994     1995
<S>                              <C>      <C>      <C>      <C>      <C>      <C>
PROTECTIVE LIFE CORPORATION       100      134      222      329      373      491
S&P 500                           100      130      140      155      157      215
PEER GROUP                        100      140      173      188      182      264
</TABLE>
 
FOOTNOTES:
(1) Assumes $100 invested on December  31, 1990 in Protective Life  Corporation,
    S&P 500, and Peer Group common stocks including reinvestment of dividends.
(2) Fiscal Year ending December 31.

 
                                       20
<PAGE>
 
    The  companies included in  the Peer Group index  are generally identical to
those companies included in the Company's 1995 Performance Share Plan comparison
group of  companies, which  is generally  comprised of  the Company  and the  40
largest  publicly held stock life and multiline insurance companies as listed in
the NATIONAL UNDERWRITER, "INSURANCE  STOCK RESULTS", each  having net worth  in
excess  of  $100 million,  ranked according  to  net worth  at January  1, 1995,
excluding downstream affiliates of  any companies in  the comparison group.  The
Peer   Group  excludes   EMPHESYS  Financial  Group,   Inc.,  Southwestern  Life
Corporation, and  USLICO Corporation  that are  included in  the Company's  1995
Performance  Share  Plan comparison  group of  companies because,  although they
were among the 40 largest companies on  January 1, 1995, they were not  publicly
held  on December  31, 1995.  The index  weights individual  company returns for
stock market capitalization. The companies included in the Peer Group index are:
 
<TABLE>
  <S>                                   <C>
  Aetna Life & Casualty Company         Kansas City Life Insurance Company
  AFLAC, Inc.                           The Liberty Corporation
  Alfa Corporation                      Life Partners Group, Inc.
  American General Corporation          Lincoln National Corporation
  American Heritage Life Investment     National Western Life Insurance Company
   Corporation                          Old Republic International
  American International Group, Inc.    Presidential Life Corporation
  American National Insurance Company   Protective Life Corporation
  Aon Corporation                       Provident Life & Accident Insurance
  CIGNA Corporation                      Company of America
  CNA Financial Corporation             Providian Corporation
  Conseco, Inc.                         ReliaStar Financial Corporation
  Delphi Financial Group, Inc.          Security-Connecticut Corporation
  The Equitable Companies Incorporated  Sun America, Inc.
  Equitable of Iowa Companies           Torchmark Corporation
  First Colony Corporation              United Insurance Companies, Inc.
  Home Beneficial Corporation           Unitrin Incorporated
  Independent Insurance Group, Inc.     UNUM Corporation
  Jefferson-Pilot Corporation           USLIFE Corporation
  John Alden Financial Corporation      Washington National Corporation
</TABLE>
 
    The composition of the Peer Group has changed from that used in the previous
year's Proxy  Statement. Kemper  Corporation was  deleted because  the  NATIONAL
UNDERWRITER  lists  it  as a  financial  services company,  and  American Income
Holding, Inc., Southwestern  Life Corporation,  The Statesman  Group, Inc.,  and
USLICO  Corporation were deleted because they  were acquired by other companies.
Security-Connecticut Corporation and United Insurance Companies, Inc. were added
to the Peer  Group index because  they were  among the 40  largest companies  on
January 1, 1995.

    As  disclosed  in the  "Compensation  and Management  Succession Committee's
Report on  Executive  Compensation",  the Company's  incentive  compensation  is
predominantly  based upon comparisons of the  Company's return on average equity
(rather than  total return)  to that  of a  comparison group  of companies.  The
following  table sets forth the  return on average equity  and average return on
average equity for  the Company  and the  median for  the applicable  comparison
group of companies.
 
                                       21
<PAGE>
 
<TABLE>
<CAPTION>
                               PROTECTIVE LIFE           COMPARISON GROUP
                                 CORPORATION                 MEDIAN(1)
                           -----------------------   -------------------------
YEAR                       ROE(2)   AVERAGE ROE(3)    ROE(2)    AVERAGE ROE(3)
- - -------------------------  ------   --------------   --------   --------------
<S>                        <C>      <C>              <C>        <C>
1995.....................    17.7%       18.0%        11.7%(4)      11.5%(4)
1994.....................    20.1        17.3         10.5           9.5
1993.....................    18.6        15.6         12.4           9.7
1992.....................    15.5        13.5         12.1          10.2
1991.....................    15.1         9.8         11.1           9.8
</TABLE>
 
- - ------------------------
FOOTNOTES:
(1) The median is the middle value in a distribution,  above and below which lie
    an equal number of values.
(2) Return on  average equity  for the  year shown.  For 1993,  1994, and  1995,
    average equity excludes net unrealized gains and losses on investments.
(3) Average return on average equity for  the four-year award period ending with
    the year shown.
(4) The 1995  comparison group median  is not yet  determinable. The  percentage
    shown is the best estimate available as of the date of this Proxy Statement.
 
                              CERTAIN TRANSACTIONS
 
    Director  Woods is Chairman  of the Board of  AmSouth Bancorporation, a bank
holding company which  owns all  of the  stock of  AmSouth Bank  of Alabama.  In
addition to Mr. Woods, one of the directors of the Company is also a director of
such  bank and two are directors  of AmSouth Bancorporation. Through April 1995,
Director Rushton was also a director of AmSouth Bancorporation and AmSouth  Bank
of  Alabama.  AmSouth  Bancorporation  and subsidiaries  maintain  a  group life
insurance program with Protective Life (which through reinsurance is shared with
two other companies). In 1995, Protective  Life and the Company paid  $1,490,270
in  credit  and mortgage  insurance and  annuity  commissions and  $3,771,425 in
interest, mortgage  loan service  fees, and  other charges  to AmSouth  Bank  of
Alabama and other subsidiaries of AmSouth Bancorporation.
 
    In  1995, the Company received $20,206 from the National Bank of Commerce of
Birmingham ("NBC"), in connection  with the provision of  a partial guaranty  of
mortgage  loan participations previously sold to NBC, which has two directors in
common with the Company.
 
    The Company is a 25% member of a limited liability company which acquired an
office building adjacent to the Company's  home office from an affiliate of  The
Southern Company which continues to lease portions of the building. During 1995,
the  limited  liability  company  received  $1,631,268  in  lease  payments from
affiliates of The Southern  Company. The Southern Company  has two directors  in
common  with the Company. Financing for the  purchase of the office building was
provided to the limited  liability company by SunTrust  Bank, Atlanta which  has
two directors in common with the Company. In 1995, the limited liability company
paid  $429,618 in interest and  the Company paid $14,354  in credit and mortgage
insurance commissions and mortgage loan service fees to SunTrust Bank, Atlanta.
 
    In 1995, the Company  paid $4,648 in  fees to Equifax,  Inc., which has  one
director in common with the Company.

 
                                       22
<PAGE>
 
    During  1995,  the following  corporations  with which  one  or more  of the
Company's directors  were affiliated  paid Protective  Life premiums,  fees,  or
investment product deposits for various types of insurance as follows:
 
<TABLE>
      <S>                                                  <C>
      Alabama Power Company.............................   $   714,563
      AmSouth Bancorporation and subsidiaries...........     5,004,741
      Coca-Cola Bottling Company United, Inc............       108,856
      McWane, Inc. and affiliates.......................       264,747
      National Bank of Commerce of Birmingham...........        89,825
      Pattillo Construction Company, Inc................        16,420
      Sonat Inc. and subsidiaries.......................       360,000
      Southern Research Institute.......................        61,336
      SunTrust Banks, Inc. and affiliates...............    10,023,355
      The Southern Company and affiliates...............       180,722
      Vulcan Materials Company..........................     4,396,374
</TABLE>
 
                              PROPOSALS TO APPROVE
                          DEFERRED COMPENSATION PLANS
 
    At  the Annual Meeting, stockholders will  be asked to approve the Company's
Deferred Compensation Plan for  Directors Who Are Not  Employees of the  Company
and  the Company's  Deferred Compensation  Plan for  Officers. Such  approval by
stockholders  is  one  of  several  requirements  under  Section  16(b)  of  the
Securities  and  Exchange Act  of 1934,  to enable  an award  or payment  of the
Company's stock (or stock equivalents) to a director or executive officer of the
Company to qualify for certain exemptions available under the Federal securities
laws.
 
    On March 8, 1996, the closing price of the Company's Common Stock on the New
York Stock Exchange was $34.63.

DEFERRED COMPENSATION PLAN FOR DIRECTORS WHO ARE NOT EMPLOYEES OF THE COMPANY
 
    The Company has established a  Deferred Compensation Plan for Directors  Who
Are  Not  Employees  of the  Company  (the "Directors'  Plan")  whereby eligible
directors may voluntarily elect to defer to  a specified date receipt of all  or
any  portion of their directors' fees.  Directors' fees so deferred are credited
to the directors in cash or Company stock equivalents or a combination  thereof.
The  cash  portion  earns  interest at  approximately  the  Company's short-term
borrowing rate. The stock equivalent portion  is credited with dividends in  the
form   of  additional  stock  equivalents.  Deferred  directors'  fees  will  be
distributed in stock or  cash as specified by  the directors in accordance  with
the Directors' Plan unless distribution is accelerated under certain provisions,
including upon a change in control of the Company.
 
    There  are currently ten  non-employee directors eligible  to participate in
the  Directors'  Plan.  The  number  of  non-employee  directors  who   actually
participate  in the Directors' Plan may vary from year to year. Employees of the
Company or  its subsidiaries,  whether or  not directors,  are not  eligible  to
participate in the Directors' Plan.
 
                                       23
<PAGE>
    The  number of any  stock equivalents acquired under  the Directors' Plan is
based on the fair market value of a  share of the Company's Common Stock on  the
date fees would otherwise have been payable to the participating director.
 
    The  table below shows the aggregate amount  of fees deferred and the amount
of cash and  stock equivalents,  including interest and  dividends, credited  to
participating directors at December 31, 1995.
 
<TABLE>
<CAPTION>
                                                       CREDITED TO PARTICIPANTS
                           DIRECTORS' FEES DEFERRED      AT DECEMBER 31, 1995
                          --------------------------   ------------------------
                                   THROUGH DECEMBER           STOCK EQUIVALENTS
PARTICIPATING DIRECTORS   IN 1995      31, 1995        CASH      (IN SHARES)
- - ------------------------  -------  -----------------   -----  -----------------
<S>                       <C>      <C>                 <C>    <C>
All participating
 Directors who are not
 employees of the
 Company, as a group
  (1 person)............  $26,100       $58,555        $-0-               2,602
</TABLE>
 
VOTE REQUIRED
 
    To  approve the Company's  Deferred Compensation Plan  for Directors Who Are
Not Employees of the Company, the affirmative vote of the holders of a  majority
of the shares issued, outstanding and entitled to vote is required.
 
THE  BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A  VOTE "FOR" THE APPROVAL OF THE
COMPANY'S DEFERRED COMPENSATION PLAN FOR DIRECTORS WHO ARE NOT EMPLOYEES OF  THE
COMPANY.
 
DEFERRED COMPENSATION PLAN FOR OFFICERS
 
    The  Company has established a Deferred  Compensation Plan for Officers (the
"Officers' Plan") whereby eligible officers may voluntarily elect to defer to  a
specified  date receipt of all or any portion of their Annual Incentive Plan and
Performance Share Plan bonuses. Bonuses so deferred are credited to the officers
in cash or Company stock equivalents or a combination thereof. The cash  portion
earns  interest at  approximately the  Company's short-term  borrowing rate. The
stock equivalent portion is  credited with dividends in  the form of  additional
stock  equivalents. Deferred  bonuses will  be distributed  in stock  or cash as
specified  by  the  officers  in  accordance  with  the  Officers'  Plan  unless
distribution is accelerated under certain provisions, including upon a change in
control of the Company.
 
    There  are currently 139  officers eligible to  participate in the Officers'
Plan. The number of officers who actually participate in the Officers' Plan  may
vary  from  year  to year.  Non-employee  directors  and employees  who  are not
officers of the Company or its subsidiaries, are not eligible to participate  in
the Officers' Plan.
 
    The  number of stock equivalents acquired  under the Officers' Plan is based
on the fair market value  of a share of the  Company's Common Stock on the  date
bonuses would otherwise have been payable to the participating officer.

 
                                       24
<PAGE>

    The  table below shows  the aggregate amount of  bonuses which were deferred
and the amount of cash and stock equivalents, including interest and  dividends,
credited to participating officers at December 31, 1995.
 
<TABLE>
<CAPTION>
                                                                                                      CREDITED TO PARTICIPANTS AT
                                                                           BONUSES DEFERRED                DECEMBER 31, 1995
                                                                    ------------------------------    ---------------------------
                                                                                 THROUGH DECEMBER               STOCK EQUIVALENTS
PARTICIPATING OFFICERS                                               IN 1995         31, 1995          CASH        (IN SHARES)
- - -----------------------------------------------------------------   ----------   -----------------    -------   -----------------
<S>                                                                 <C>          <C>                  <C>       <C>
Drayton Nabers, Jr...............................................   $  624,499      $1,082,932        $     0              48,139
John D. Johns....................................................       85,157         138,321              0               6,081
R. Stephen Briggs................................................      238,513         441,442              0              19,680
A. S. Williams III...............................................      257,723         472,628              0              21,023
Jim E. Massengale................................................            0         184,128              0               8,840
All participating executive officers, as a group (9 persons).....    1,787,239       3,391,515              0             151,019
All participating officers who are not executive officers, as a
 group (19 persons)..............................................    1,009,155       1,620,848         50,904              69,428
All participating officers, as a group (28 persons)..............    2,796,394       5,012,363         50,904             220,447
</TABLE>
 
VOTE REQUIRED
 
    To  approve  the  Company's  Deferred Compensation  Plan  for  Officers, the
affirmative vote of the holders of a majority of the shares issued,  outstanding
and entitled to vote is required.
 
THE  BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A  VOTE "FOR" THE APPROVAL OF THE
COMPANY'S DEFERRED COMPENSATION PLAN FOR OFFICERS.
 
                               OTHER INFORMATION
 
INDEPENDENT PUBLIC ACCOUNTANTS
 
    The firm  of  Coopers  &  Lybrand  L.L.P.  was  selected  as  the  principal
independent public accountants for the Company and its subsidiaries for 1995. It
is  anticipated that Coopers & Lybrand L.L.P.  will be selected again in 1996 as
the Company's principal independent public accountants. This firm has served  as
independent  public accountants for the Company  and its predecessor since 1974.
Representatives of Coopers &  Lybrand L.L.P. are expected  to attend the  Annual
Meeting of Stockholders and will have an opportunity to make a statement if they
so desire and to respond to appropriate questions.
 
    In  evaluating  the  selection  of Coopers  &  Lybrand  L.L.P.  as principal
independent public accountants for the  Company and its subsidiaries, the  Audit
Committee  of  the Board  of Directors  has  considered generally  the non-audit
professional services that  Coopers &  Lybrand L.L.P.  will likely  be asked  to
provide  for  the Company  during  1996, and  the  effect which  performing such
services might  have  on  audit  independence. It  has  reviewed  the  non-audit
services  which were performed in 1995  and determined that they were consistent
with Company policy.
 
                                       25
<PAGE>
 
ANNUAL REPORTS AVAILABLE
 
    A COPY OF THE COMPANY'S  1995 ANNUAL REPORT ON  FORM 10-K TO THE  SECURITIES
AND  EXCHANGE COMMISSION WILL BE FURNISHED WITHOUT CHARGE TO ANY STOCKHOLDER WHO
REQUESTS  SUCH  REPORT  IN  WRITING  FROM  THE  SECRETARY  OF  THE  CORPORATION,
PROTECTIVE LIFE CORPORATION, P. O. BOX 2606, BIRMINGHAM, ALABAMA 35202.
 
    THE  COMPANY'S ANNUAL REPORT ON FORM  10-K IS ALSO ELECTRONICALLY ACCESSIBLE
THROUGH THE INTERNET FROM THE "EDGAR  DATABASE OF CORPORATE INFORMATION" ON  THE
SECURITIES AND EXCHANGE COMMISSION'S WORLD WIDE WEB SITE (HTTP://WWW.SEC.GOV).

STOCKHOLDER PROPOSALS
 
    In order to be included in the proxy materials for the Company's 1997 Annual
Meeting  of Stockholders, any proposals of stockholders intended to be presented
at the 1997 Annual Meeting of Stockholders  must be received in written form  by
the  Company's Secretary at the  principal office of the  Company at the address
stated above on or before November 29, 1996.
 
                                       26
<PAGE>
                          PROTECTIVE LIFE CORPORATION
 
                           DEFERRED COMPENSATION PLAN
 
                                  FOR OFFICERS
 
1. ELIGIBILITY AND PURPOSE
    Officers  of Protective Life Corporation  and its affiliates (the "Company")
who participate in  either the Annual  Incentive Plan (or  other eligible  bonus
plan) or Performance Share Plan, or both shall be eligible to participate in the
Protective  Life  Corporation  Deferred  Compensation  Plan  for  Officers  (the
"Plan"). Any Officer  who elects to  participate in the  Plan ("Officer")  shall
thereby  defer the receipt of all or any  portion of such bonuses payable by the
Company to such Officer (the "Deferrable Compensation").
 
2. DEFERRAL OF COMPENSATION
    An Officer  may  elect  to  defer  all or  any  portion  of  the  Deferrable
Compensation  by executing a form prescribed  by the Company and delivering such
election form to the  Company prior to  the first day of  the calendar year  for
which  the election is to be effective or at such other time and subject to such
other conditions  as  the Company  shall  determine, PROVIDED,  THAT,  any  such
election  shall be  applicable only to  Deferrable Compensation  with respect to
which the Officer, at the time of election, has no current right to receive. The
amount of Deferrable Compensation deferred shall  be paid or distributed to  the
Officer in accordance with the provisions of Section 5 or Section 6, below.
 
3. DEFERRED COMPENSATION ACCOUNT
    The  Company shall establish a deferred compensation account (the "Account")
for the Officer. As  of the date payments  of Deferrable Compensation  otherwise
would  be made to the Officer, the Company  shall credit to the Account, in cash
or stock equivalents, or  a combination thereof,  as hereinafter provided,  that
amount of the Deferrable Compensation which the Officer has elected to defer.
 
4. CASH OR STOCK ELECTION
 
    (a)  As of the  date payments of Deferrable  Compensation otherwise would be
made to the Officer, the amount due the Officer shall be credited to the Account
either as a cash allotment or as a stock allotment, or a portion to each, as the
Officer shall elect,  except that  any Performance  Share Plan  bonuses will  be
credited as a stock allotment.
 
    (b) If a cash allotment is elected in whole or in part, the Account shall be
credited  with  the  dollar  amount  of the  allotment.  Interest  (at  the rate
described below)  on the  Average Daily  Balance (computed  as described  below)
shall  be credited  to the  Account as of  the last  day of  each calendar month
before and  after  the  termination  of the  Officer's  service  and  after  the
Officer's  death or disability until  the total balance in  the Account has been
paid out in accordance with the provisions of Section 5 or Section 6, below. The
interest rate  for each  calendar month  shall be  the 30-Day  London  Interbank
Offered  Rate (LIBOR)  plus 75  basis points  for the  last business  day of the
immediately preceding calendar month as reported on the Bloomberg financial news
system. The "Average Daily Balance" shall  be the quotient obtained by  dividing
the sum of the closing balance in the Account at the end of each calendar day in
a calendar month by the number of days in such calendar month.
 
    (c)(1)   If a  stock allotment is elected  in whole or  in part, the Account
shall be credited with a stock equivalent  that shall be equal to the number  of
full  and fractional shares of  the Company's Common Stock,  par value $0.50 per
share (the "Common Stock"),  that could be purchased  with the dollar amount  of
the  allotment using the Average Closing Price  (as defined below) of the Common
Stock for the twenty (20) trading days ending on the day preceding the date  the
Account  is so credited. The  "Average Closing Price" of  the Common Stock means
the average of the daily closing prices for a share of the Common Stock for  the
applicable twenty (20) trading days on the Composite Tape for the New York Stock
Exchange  D  Listed  Stocks, or,  if  the Common  Stock  is not  listed  on such
Exchange, on the  principal United States  securities exchange registered  under
the Securities Exchange Act of 1934,
 
                                      A-1
<PAGE>
                          PROTECTIVE LIFE CORPORATION
 
                           DEFERRED COMPENSATION PLAN
 
                            FOR OFFICERS (CONTINUED)
 
4. CASH OR STOCK ELECTION (CONTINUED)
as amended (the "Exchange Act"), on which the Common Stock is listed, or, if the
Common  Stock  is not  listed on  any such  Exchange, the  average of  the daily
closing bid quotations  with respect to  a share  of the Common  Stock for  such
twenty  (20) trading  days on  the National  Association of  Securities Dealers,
Inc., Automated Quotations Systems  or any system  then in use,  or, if no  such
quotations  are available, the fair market value  of a share of the Common Stock
as determined by a majority of the Board; provided, however, that if a Change in
Control (as defined below) shall have occurred, then such determination shall be
made by a  majority of the  Continuing Directors (as  defined in the  Protective
Life Corporation Rights Agreement, as in effect from time to time).
 
    (2)  The Account  also shall  be credited  as of  the payment  date for each
dividend on  the Common  Stock  with additional  stock equivalents  computed  as
follows:  The  dividend paid,  either  in cash  or  property (other  than Common
Stock), upon  a share  of  Common Stock  to a  shareholder  of record  shall  be
multiplied  by the number  of stock equivalents  in the Account  and the product
thereof shall be divided by  the Average Closing Price  of the Common Stock  for
the  twenty (20) trading days  ending on the day  preceding the dividend payment
date. In the case  of dividends payable  in property, the  amount paid shall  be
based  on the fair market  value of the property at  the time of distribution of
the dividend, as determined by a majority of the Board; provided, however,  that
if  a Change in  Control shall have  occurred, then such  determination shall be
made by a majority of the Continuing Directors.
 
    (3) In the event  of any change  in the Common Stock,  upon which the  stock
equivalency   hereunder  is  based,  by   reason  of  a  merger,  consolidation,
reorganization, recapitalization, stock  dividend, stock  split, combination  or
exchange  of shares, or any  other change in corporate  structure, the number of
shares credited to the Account shall be adjusted in such manner as a majority of
the Board shall determine to be fair under the circumstances; provided, however,
that if a Change in Control  shall have occurred, then such determination  shall
be  made by a majority of the Continuing Directors (as defined in the Protective
Life Corporation Rights Agreement, as in effect from time to time).
 
5. DISTRIBUTION
 
    (a) Except as otherwise provided in the Plan, at the Officer's election, the
balance in the Account shall be paid  out to the Officer commencing on the  date
which the Officer has specified on his or her election form.
 
Except  as  otherwise  provided  in  the Plan,  the balance in the Account shall
be paid  either  in a  lump  sum or,  at  the Officer's  election,  in  monthly,
quarterly,  semiannual or  annual installments,  but such  installments shall be
payable over  a period  of  years not  to exceed  ten  (10) years  (the  "Payout
Period").  In order  to be  effective, an election  to change  the method and/or
timing of distribution with respect to the Account must be in a form  prescribed
by  the Company and  received by the Company  at least six  months prior to such
Officer's retirement from the Company and prior to the first day of the calendar
year in which payments (i) are to begin pursuant to such election and (ii) would
have begun  absent  such election.  The  amount  of each  installment  shall  be
determined  as of the first day of the period  in which payment is to be made by
dividing the then balance in the Account by the then remaining number of payment
dates in the Payout Period. The lump sum or first periodic installment shall  be
paid  by the Company as promptly as is  convenient, but not more than sixty (60)
days following the date specified by the Officer.
 
    (b) Notwithstanding the provisions of Section 5(a), in the event the Officer
ceases to be employed by  the Company, other than after  a Change in Control  as
defined in Section 6(a) below or due to such
 
                                      A-2
<PAGE>
                          PROTECTIVE LIFE CORPORATION
 
                           DEFERRED COMPENSATION PLAN
 
                            FOR OFFICERS (CONTINUED)
 
5. DISTRIBUTION (CONTINUED)
Officer's  retirement pursuant to terms of the Company's qualified pension plan,
prior to  distribution of  the  entire balance  in  the Officer's  Account,  the
balance in the Account shall be payable in a lump sum.
 
    (c)  In the event of  the death of the Officer  prior to distribution of the
entire balance in  the Officer's Account,  the balance in  the Account shall  be
payable in a lump sum to:
 
        (i)  the  surviving  beneficiary  (or  surviving  beneficiaries  in such
    proportions as) the Officer may have designated by notice in writing to  the
    Company  unrevoked by a  later notice in  writing to the  Company or, in the
    absence of an unrevoked notice,
 
        (ii) the  beneficiary  (or beneficiaries  in  such proportions  as)  the
    Officer may have designated by will or, if no beneficiary is designated,
 
        (iii) the legal representative of the Officer's estate.
 
    In  the event an Officer becomes disabled or suffers a hardship, the payment
commencement date  and/or payment  schedule  with respect  to  a balance  in  an
Officer's  Account  may  be  accelerated  by  the  Compensation  and  Management
Succession Committee of  Protective Life  Corporation (or its  designee) in  its
sole discretion.
 
    (d)  The  provisions of  the Plan  shall apply  to and  be binding  upon the
beneficiaries,  distributees  and   personal  representatives   and  any   other
successors in interest of the Officer.
 
    (e)  Distribution  of  the  cash  in the  Account  shall  be  made  in cash.
Distribution of stock equivalents in the  Account shall be made in whole  shares
of  the Company's Common  Stock; fractional shares  shall be paid  in cash in an
amount equal  to the  number  of fractional  shares  multiplied by  the  Average
Closing Price of the Common Stock for the twenty (20) trading days ending on the
day preceding the date of distribution.
 
    (f)  The Company  shall deduct  from all  distributions hereunder  any taxes
required to be withheld by the federal or any state or local government.
 
6. ACCELERATION OF DISTRIBUTION
 
    (a) "Change in Control" is:
 
        (1) as defined in Protective Life Corporation's Rights Agreement, as  in
    effect from time to time; or
 
        (2)   approval  by  the   Board  of  (i)   a  merger,  consolidation  or
    reorganization of the Company in which, as a consequence of the transaction,
    either the  Continuing  Directors  do  not  constitute  a  majority  of  the
    directors  of the continuing or surviving  corporation or any person, entity
    or "group,"  within the  meaning  of Section  13(d)(3)  or 14(d)(2)  of  the
    Exchange  Act, controls  15% or  more of  the combined  voting power  of the
    continuing or surviving corporation; (ii) any sale, lease or other transfer,
    in  one  transaction  or  a  series  of  related  transactions,  of  all  or
    substantially  all of the assets  of Protective Life Corporation, including,
    without limitation, any sale, lease, exchange or other transfer (in one or a
    series of related transactions) of all  or substantially all, of the  assets
    of  Protective Life Insurance Company; or (iii) any plan or proposal for the
    liquidation  or  dissolution  of  Protective  Life  Corporation;   provided,
    however, that, if at the time of such approval, a majority of the Continuing
    Directors  determines that such merger, consolidation, reorganization, sale,
    lease, other transfer, liquidation or dissolution shall not, for purposes of
    the Plan, be deemed
 
                                      A-3
<PAGE>
                          PROTECTIVE LIFE CORPORATION
 
                           DEFERRED COMPENSATION PLAN
 
                            FOR OFFICERS (CONTINUED)
 
6. ACCELERATION OF DISTRIBUTION (CONTINUED)
    a Change  in Control,  such transaction  shall not  constitute a  Change  in
    Control  hereunder,  and,  provided  further, that,  if  a  majority  of the
    Continuing Directors so determines, a Change in Control shall not be  deemed
    to occur until the consummation of any such transaction.
 
    (b) Upon a Change in Control or any time thereafter, the Officer may convert
any  stock allotments in  the Account (including  Performance Share Plan bonuses
credited as a stock allotment) into cash allotments. The Officer may not convert
any cash allotments in the Account into stock allotments.
 
    (c) Notwithstanding any other provision of the Plan, if a Change in  Control
occurs and at any time after or in connection with the occurrence of such Change
in Control either of the following events occurs:
 
        (1)  the Officer  ceases to  have duties  consistent with  the Officer's
    position, responsibilities and status with the Company immediately prior  to
    a Change in Control;
 
        (2) the Plan is terminated; or
 
        (3) the Company's capital structure is changed materially;
 
then  the balance in the Account  shall be paid in a  lump sum to the Officer as
soon as practicable after January 1  of the calendar year immediately  following
such  second event unless such  Officer completes a new  election form, prior to
the end of  the calendar year  in which  such second event  occurs, electing  an
alternative method and/or timing of distribution. Notwithstanding the foregoing,
no such election shall cause a distribution to be made earlier than the calendar
year following the year in which such election is made.
 
    (d)  Distribution shall be in accordance  with Sections 5(b), 5(c), 5(d) and
5(e), above, except that distribution of stock equivalents in the Account  shall
be  made in cash  in an amount  equal to the  number of stock  equivalents to be
distributed multiplied by the  greater of (i) the  Average Closing Price of  the
Common  Stock for the twenty  (20) trading days ending  on the day preceding the
date on which  the right to  such distribution arose;  (ii) the Average  Closing
Price  of the Common  Stock for the twenty  (20) trading days  ending on the day
preceding the date  of the Change  in Control;  or (iii) the  highest price  per
share  of Common Stock in the transaction or series of transactions constituting
the Change in Control.
 
    (e) With respect to conversions of stock allotments in the Officer's Account
into cash  allotments  in accordance  with  Section 6(b),  the  converted  stock
allotments  shall be valued at  the greater of (i)  the Average Closing Price of
the Common Stock for the  twenty (20) trading days  ending on the day  preceding
the  effective date of such  conversions; (ii) the Average  Closing Price of the
Common Stock for the twenty  (20) trading days ending  on the day preceding  the
date  of the Change in  Control; or (iii) the highest  price per share of Common
Stock in the transaction  or series of transactions  constituting the Change  in
Control.
 
    (f)  Any payments shall be  made by the Company  as promptly as practicable,
but not more than thirty (30) days following the date on which the right to such
payment arose. The Company  shall promptly reimburse the  Officer for all  legal
fees  and  expenses reasonably  incurred in  successfully  seeking to  obtain or
enforce any right or benefit provided under this Section 6.
 
    (g) This Section 6 may not be amended or modified after the occurrence of  a
Change in Control.
 
                                      A-4
<PAGE>
                          PROTECTIVE LIFE CORPORATION
 
                           DEFERRED COMPENSATION PLAN
 
                            FOR OFFICERS (CONTINUED)
 
7. MISCELLANEOUS
 
    (a)  Except as  set forth  in 6(c) above,  the election  to defer Deferrable
Compensation, including,  but  not limited  to,  the allocation  of  the  amount
deferred  between  the cash  allotment  or the  stock  allotment portion  of the
Account, or a combination  thereof, shall be irrevocable  as to amounts  payable
following  the time when the election is made and shall remain irrevocable until
a new election form  reflecting a change or  revocation with respect to  amounts
payable  in a subsequent time period is  delivered to the Company not later than
seven (7) days preceding the payment date of subsequent Deferrable  Compensation
to which such change or revocation is applicable.
 
    (b)  Neither the Officer nor any other person shall have any interest in any
fund or in any specific  asset of the Company by  reason of amounts credited  to
the Account of an Officer hereunder, nor the right to exercise any of the rights
or privileges of a shareholder with respect to any stock equivalents credited to
the Account, nor the right to receive any distribution under the Plan except  as
and  to the extent  expressly provided for in  the Plan. Distributions hereunder
shall be made  from the  general funds  of the Company,  and the  rights of  the
Officer shall be those of an unsecured general creditor of the Company.
 
    (c)  The interest of the  Officer under the Plan  shall not be assignable by
the Officer  or the  Officer's beneficiary  or legal  representative, either  by
voluntary  assignment  or  by  operation  of law,  and  any  assignment  of such
interest, whether voluntary  or by  operation of  law, shall  be ineffective  to
transfer  the Officer's  interest; provided, however,  that (i)  the Officer may
designate a  beneficiary to  receive any  benefit payable  under the  Plan  upon
death,  and (ii) the legal representative of the Officer's estate may assign the
Officer's interest under the Plan to the persons entitled to any benefit payable
under the Plan upon the Officer's death.
 
    (d) Except as provided in Section  6, above, the Company may amend,  modify,
terminate  or discontinue the Plan at any  time; provided, however, that no such
action shall  reduce  the  amounts  credited  to  the  Account  of  the  Officer
immediately  prior to  such action,  nor change  the time,  method or  manner of
distribution of  such amount,  including,  without limitation,  distribution  in
accordance with Section 6, above.
 
    (e)  Nothing contained herein shall impose  any obligation on the Company to
continue the tenure of the  Officer beyond the term  for which such Officer  may
have been elected or appointed or shall prevent the removal of such Officer.
 
    (f)  This  Plan  shall  be  interpreted  by  and  all  questions  arising in
connection therewith  shall be  determined by  the Compensation  and  Management
Succession  Committee  of Protective  Life Corporation  (or its  designee) whose
interpretation or determination, when  made in good  faith, shall be  conclusive
and  binding, unless a Change in Control shall have occurred, in which case such
interpretation or determination shall  be made by a  majority of the  Continuing
Directors.
 
    (g)   If  any  amounts  deferred  pursuant  to  the  Plan  are  found  in  a
"determination" (within the meaning of  Section 1313(a) of the Internal  Revenue
Code  of 1986, as amended) to have been includible in gross income by an Officer
prior to payment of such amounts from the Officer's Account, such amounts  shall
be  immediately paid  to such  Officer, notwithstanding  the Officer's elections
pursuant to Section 2.
 
    (h) The  Deferrable  Compensation  is still  subject  to  Federal  Insurance
Contributions Taxes at the rate required by Section 3101 of the Internal Revenue
Code,  as amended. The Company will  withhold such taxes from other compensation
which is not deferred.
 
                                      A-5
<PAGE>
                          PROTECTIVE LIFE CORPORATION
 
                           DEFERRED COMPENSATION PLAN
 
               FOR DIRECTORS WHO ARE NOT EMPLOYEES OF THE COMPANY
 
1. ELIGIBILITY AND PURPOSE
    Each  member  of the  Board of  Directors (the  "Board") of  Protective Life
Corporation (the  "Company")  who is  not  an employee  of  the Company  or  its
subsidiaries shall be eligible to participate in the Protective Life Corporation
Deferred  Compensation Plan for  Directors Who Are Not  Employees of the Company
(the "Plan"). Any  member of the  Board who  elects to participate  in the  Plan
("Director") shall thereby defer the receipt of all or any portion of the annual
retainer  (except any voluntary contributions  to the Company's Political Action
Committees paid out of such retainer), meeting and committee fees payable by the
Company to such Director for serving as a member of the Board or one or more  of
its committees (the "Deferrable Compensation").
 
2. DEFERRAL OF COMPENSATION
    A  Director  may  elect  to  defer all  or  any  portion  of  the Deferrable
Compensation by executing a form prescribed  by the Company and delivering  such
election  form to the  Company prior to the  first day of  the calendar year for
which the election is to be effective or at such other time and subject to  such
other  conditions  as  the Company  shall  determine, PROVIDED,  THAT,  any such
election shall be  applicable only  to Deferrable Compensation  with respect  to
which the Director, at the time of election, has no current right to receive. In
the  calendar year that a Director first  becomes eligible to participate in the
Plan, such Director  may elect to  defer all  or any portion  of the  Deferrable
Compensation, provided that the election form is delivered to the Company within
thirty (30) days after the Director first becomes eligible to participate in the
Plan  for such year. An election made in  this manner will be applicable only to
Deferrable Compensation earned  after the  effective date of  the election.  The
amount  of Deferrable Compensation deferred shall  be paid or distributed to the
Director in accordance with the provisions of Section 5 or Section 6, below.
 
3. DEFERRED COMPENSATION ACCOUNT
    The Company shall establish a deferred compensation account (the  "Account")
for  the Director. As of the  date payments of Deferrable Compensation otherwise
would be made to the Director, the Company shall credit to the Account, in  cash
or  stock equivalents, or  a combination thereof,  as hereinafter provided, that
amount of the Deferrable Compensation which the Director has elected to defer.
 
4. CASH OR STOCK ELECTION
 
    (a) As of the  date payments of Deferrable  Compensation otherwise would  be
made  to the  Director, the  amount due  the Director  shall be  credited to the
Account either as  a cash allotment  or as a  stock allotment, or  a portion  to
each, as the Director shall elect.
 
    (b) If a cash allotment is elected in whole or in part, the Account shall be
credited  with  the  dollar  amount  of the  allotment.  Interest  (at  the rate
described below)  on the  Average Daily  Balance (computed  as described  below)
shall  be credited  to the  Account as of  the last  day of  each calendar month
before and  after  the termination  of  the  Director's service  and  after  the
Director's  death or disability until the total  balance in the Account has been
paid out in accordance with the provisions of Section 5 or Section 6, below. The
interest rate  for each  calendar month  shall be  the 30-Day  London  Interbank
Offered  Rate (LIBOR)  plus 75  basis points  for the  last business  day of the
immediately preceding calendar month as reported on the Bloomberg financial news
system. The "Average Daily Balance" shall  be the quotient obtained by  dividing
the sum of the closing balance in the Account at the end of each calendar day in
a calendar month by the number of days in such calendar month.
 
    (c)(1)   If a  stock allotment is elected  in whole or  in part, the Account
shall be credited with a stock equivalent  that shall be equal to the number  of
full  and fractional shares of  the Company's Common Stock,  par value $0.50 per
share   (the   "Common   Stock"),   that    could   be   purchased   with    the
 
                                      B-1
<PAGE>
                          PROTECTIVE LIFE CORPORATION
 
                           DEFERRED COMPENSATION PLAN
 
         FOR DIRECTORS WHO ARE NOT EMPLOYEES OF THE COMPANY (CONTINUED)
 
4. CASH OR STOCK ELECTION (CONTINUED)
dollar  amount  of the  allotment using  the Average  Closing Price  (as defined
below) of the Common Stock  for the twenty (20) trading  days ending on the  day
preceding  the date the Account  is so credited. The  "Average Closing Price" of
the Common Stock means the  average of the daily closing  prices for a share  of
the  Common Stock for the  applicable twenty (20) trading  days on the Composite
Tape for the New York Stock Exchange D Listed Stocks, or, if the Common Stock is
not listed on such Exchange, on the principal United States securities  exchange
registered  under the Securities Exchange Act of 1934, as amended (the "Exchange
Act"), on which  the Common  Stock is  listed, or, if  the Common  Stock is  not
listed  on any such  Exchange, the average  of the daily  closing bid quotations
with respect to a share of the Common Stock for such twenty (20) trading days on
the National  Association  of  Securities Dealers,  Inc.,  Automated  Quotations
Systems  or any system then in use, or, if no such quotations are available, the
fair market value of a share of the Common Stock as determined by a majority  of
the  Board; provided, however,  that if a  Change in Control  (as defined below)
shall have occurred, then such determination shall be made by a majority of  the
Continuing  Directors  (as  defined  in  Protective  Life  Corporation's  Rights
Agreement, as in effect from time to time).
 
    (2) The Account  also shall  be credited  as of  the payment  date for  each
dividend  on  the Common  Stock with  additional  stock equivalents  computed as
follows: The  dividend paid,  either  in cash  or  property (other  than  Common
Stock),  upon  a share  of  Common Stock  to a  shareholder  of record  shall be
multiplied by the  number of stock  equivalents in the  Account and the  product
thereof  shall be divided by  the Average Closing Price  of the Common Stock for
the twenty (20) trading  days ending on the  day preceding the dividend  payment
date.  In the case  of dividends payable  in property, the  amount paid shall be
based on the fair market  value of the property at  the time of distribution  of
the  dividend, as determined by a majority of the Board; provided, however, that
if a Change  in Control shall  have occurred, then  such determination shall  be
made by a majority of the Continuing Directors.
 
    (3)  In the event  of any change in  the Common Stock,  upon which the stock
equivalency  hereunder  is  based,  by   reason  of  a  merger,   consolidation,
reorganization,  recapitalization, stock  dividend, stock  split, combination or
exchange of shares, or  any other change in  corporate structure, the number  of
shares credited to the Account shall be adjusted in such manner as a majority of
the Board shall determine to be fair under the circumstances; provided, however,
that  if a Change in  Control (as defined below)  shall have occurred, then such
determination shall  be made  by  a majority  of  the Continuing  Directors  (as
defined  in Protective  Life Corporation's Rights  Agreement, as  in effect from
time to time).
 
5. DISTRIBUTION
 
    (a) Except as otherwise  provided in the Plan,  at the Director's  election,
the  balance in the Account shall be paid  out to the Director commencing on the
date which the Director has specified on his or her election form.
 
Except  as  otherwise  provided  in the  Plan, the balance in the Account  shall
be  paid  either in  a  lump sum  or, at  the  Director's election,  in monthly,
quarterly, semiannual or  annual installments,  but such  installments shall  be
payable  over  a period  of  years not  to exceed  ten  (10) years  (the "Payout
Period"). In order  to be  effective, an election  to change  the method  and/or
timing  of distribution with respect to the Account must be in a form prescribed
by the Company and  received by the  Company at least six  months prior to  such
Director's  retirement as Director of the Company  and prior to the first day of
the calendar year in which payments (i)  are to begin pursuant to such  election
and  (ii) would have begun absent such  election. The amount of each installment
shall be determined as of the first day of the period in which payment is to  be
made   by   dividing   the   then   balance  in   the   Account   by   the  then
 
                                      B-2
<PAGE>
                          PROTECTIVE LIFE CORPORATION
 
                           DEFERRED COMPENSATION PLAN
 
         FOR DIRECTORS WHO ARE NOT EMPLOYEES OF THE COMPANY (CONTINUED)
 
5. DISTRIBUTION (CONTINUED)
remaining number of payment dates  in the Payout Period.  The lump sum or  first
periodic  installment shall be paid by the Company as promptly as is convenient,
but not more than sixty (60) days following the date specified by the Director.
 
    (b) Notwithstanding  the  provisions  of  Section 5(a),  in  the  event  the
Director  ceases to  hold office as  a member of  the Board, other  than after a
Change in Control (as defined in Section  6(a) below) or due to such  Director's
retirement  from the Board, prior  to distribution of the  entire balance in the
Director's Account, the balance in the Account shall be payable in a lump sum.
 
    (c) In the event of the death  of the Director prior to distribution of  the
entire  balance in the Director's  Account, the balance in  the Account shall be
payable in a lump sum to
 
        (i) the  surviving  beneficiary  (or  surviving  beneficiaries  in  such
    proportions as) the Director may have designated by notice in writing to the
    Company  unrevoked by a  later notice in  writing to the  Company or, in the
    absence of an unrevoked notice,
 
        (ii) the  beneficiary  (or beneficiaries  in  such proportions  as)  the
    Director may have designated by will or, if no beneficiary is designated,
 
        (iii) the legal representative of the Director's estate.
 
    In  the event  a Director  becomes disabled,  the payment  commencement date
and/or payment schedule with respect to a balance in a Director's Account may be
accelerated by the Board Structure and Nominating Committee (or its designee) in
its sole discretion.
 
    (d) The  provisions of  the Plan  shall apply  to and  be binding  upon  the
beneficiaries,   distributees  and   personal  representatives   and  any  other
successors in interest of the Director.
 
    (e) Distribution  of  the  cash  in  the Account  shall  be  made  in  cash.
Distribution  of stock equivalents in the Account  shall be made in whole shares
of the Company's Common  Stock; fractional shares  shall be paid  in cash in  an
amount  equal  to the  number  of fractional  shares  multiplied by  the Average
Closing Price of the Common Stock for the twenty (20) trading days ending on the
day preceding the date of distribution.
 
    (f) The  Company shall  deduct from  all distributions  hereunder any  taxes
required to be withheld by the federal or any state or local government.
 
6. ACCELERATION OF DISTRIBUTION
 
    (a) "Change in Control" is:
 
        (1)  as defined in Protective Life Corporation's Rights Agreement, as in
    effect from time to time; or
 
        (2)  approval  by  the   Board  of  (i)   a  merger,  consolidation   or
    reorganization of the Company in which, as a consequence of the transaction,
    either  the  Continuing  Directors  do  not  constitute  a  majority  of the
    directors of the continuing or  surviving corporation or any person,  entity
    or  "group,"  within the  meaning  of Section  13(d)(3)  or 14(d)(2)  of the
    Exchange Act,  controls 15%  or more  of the  combined voting  power of  the
    continuing or surviving corporation; (ii) any sale, lease or other transfer,
    in  one transaction or a series of transactions, of all or substantially all
    of the  assets of  the  Company, including,  without limitation,  any  sale,
    lease,   exchange  or  other  transfer  (in  one  or  a  series  of  related
    transactions) of all or substantially all  of the assets of Protective  Life
    Insurance  Company; or  (iii) any  plan or  proposal for  the liquidation or
    dissolution of the Company; provided, however, that, if at the time of  such
    approval, a majority of the Continuing
 
                                      B-3
<PAGE>
                          PROTECTIVE LIFE CORPORATION
 
                           DEFERRED COMPENSATION PLAN
 
         FOR DIRECTORS WHO ARE NOT EMPLOYEES OF THE COMPANY (CONTINUED)
 
6. ACCELERATION OF DISTRIBUTION (CONTINUED)
    Directors  determines that such merger, consolidation, reorganization, sale,
    lease, other transfer, liquidation or dissolution shall not, for purposes of
    the Plan,  be  deemed  a  Change in  Control,  such  transaction  shall  not
    constitute  a Change in Control hereunder, and, provided further, that, if a
    majority of  the Continuing  Directors so  determines, a  Change in  Control
    shall not be deemed to occur until the consummation of any such transaction.
 
    (b)  Notwithstanding any other provision of the Plan, if a Change in Control
occurs and at any time after or in connection with the occurrence of such Change
in Control either of the following events occurs:
 
        (1) the Director ceases to hold office as a member of the Board;
 
        (2) the Plan is terminated; or
 
        (3) the Company's capital structure is changed materially;
 
then the balance in the Account shall be  payable in a lump sum to the  Director
as  soon as practicable  after January 1  of the following  calendar year unless
such Director completes  a new election  form prior  to the end  of the  current
calendar year, determining the method and timing of election, provided, that, no
such election shall cause a distribution to occur earlier than the calendar year
following such election. If payment is payable in a lump sum, such payment shall
be made by the Company as promptly as practicable, but not more than thirty (30)
days following the date on which the right to such payment arose.
 
    (c)  Distribution shall be in accordance  with Sections 5(b), 5(c), 5(d) and
5(e), above, except that distribution of stock equivalents in the Account  shall
be  made in cash  in an amount  equal to the  number of stock  equivalents to be
distributed multiplied by the  greater of (i) the  Average Closing Price of  the
Common  Stock for the twenty  (20) trading days ending  on the day preceding the
date on which  the right to  such distribution arose;  (ii) the Average  Closing
Price  of the Common  Stock for the twenty  (20) trading days  ending on the day
preceding the date  of the Change  in Control;  or (iii) the  highest price  per
share  of Common Stock in the transaction or series of transactions constituting
the Change in Control.
 
    (d) The Company shall promptly reimburse the Director for all legal fees and
expenses reasonably incurred in  successfully seeking to  obtain or enforce  any
right or benefit provided under this Section 6.
 
    (e)  This Section 6 may not be amended or modified after the occurrence of a
Change in Control.
 
7. MISCELLANEOUS
 
    (a) Except  as provided  in 6(b)  above, the  election to  defer  Deferrable
Compensation,  including,  but  not limited  to,  the allocation  of  the amount
deferred between  the cash  allotment  or the  stock  allotment portion  of  the
Account,  or a  combination thereof, shall  be irrevocable as  to amounts earned
following the time when the election is made and shall remain irrevocable  until
a  new election form reflecting  a change or revocation  with respect to amounts
earned in a subsequent time  period is delivered to  the Company not later  than
ten (10) days preceding the first day of the calendar month to which such change
or revocation is applicable.
 
    (b) Neither the Director nor any other person shall have any interest in any
fund  or in any specific  asset of the Company by  reason of amounts credited to
the Account of a Director hereunder, nor the right to exercise any of the rights
or privileges of a shareholder with respect to any stock equivalents credited to
the Account, nor the right to receive any distribution under the Plan except  as
 
                                      B-4
<PAGE>
                          PROTECTIVE LIFE CORPORATION
 
                           DEFERRED COMPENSATION PLAN
 
         FOR DIRECTORS WHO ARE NOT EMPLOYEES OF THE COMPANY (CONTINUED)
 
7. MISCELLANEOUS (CONTINUED)
and  to the extent  expressly provided for in  the Plan. Distributions hereunder
shall be made  from the  general funds  of the Company,  and the  rights of  the
Director shall be those of an unsecured general creditor of the Company.
 
    (c)  The interest of the Director under  the Plan shall not be assignable by
the Director or the  Director's beneficiary or  legal representative, either  by
voluntary  assignment  or  by  operation  of law,  and  any  assignment  of such
interest, whether voluntary  or by  operation of  law, shall  be ineffective  to
transfer  the Director's interest; provided, however,  that (i) the Director may
designate a  beneficiary to  receive any  benefit payable  under the  Plan  upon
death, and (ii) the legal representative of the Director's estate may assign the
Director's  interest  under the  Plan  to the  persons  entitled to  any benefit
payable under the Plan upon the Director's death.
 
    (d) Except as provided in Section  6, above, the Company may amend,  modify,
terminate  or discontinue the Plan at any  time; provided, however, that no such
action shall  reduce  the  amounts  credited to  the  Account  of  the  Director
immediately  prior to  such action,  nor change  the time,  method or  manner of
distribution of  such amount,  including,  without limitation,  distribution  in
accordance with Section 6, above.
 
    (e)  Nothing contained herein shall impose  any obligation on the Company to
continue the tenure of the Director beyond the term for which such Director  may
have been elected or shall prevent the removal of such Director.
 
    (f)  This  Plan  shall  be  interpreted  by  and  all  questions  arising in
connection therewith  shall be  determined by  a majority  of the  Board,  whose
interpretation  or determination, when  made in good  faith, shall be conclusive
and binding, unless a Change in Control shall have occurred, in which case  such
interpretation  or determination shall  be made by a  majority of the Continuing
Directors.
 
    (g)  If  any  amounts  deferred  pursuant  to  the  Plan  are  found  in   a
"determination"  (within the meaning of Section  1313(a) of the Internal Revenue
Code of 1986, as amended) to have been includible in gross income by a  Director
prior to payment of such amounts from his Director's Account, such amounts shall
be  immediately paid to such director, notwithstanding his elections pursuant to
Section 2.
 
                                      B-5
<PAGE>

                           PROTECTIVE LIFE CORPORATION
                               Post Office Box 2606
                            Birmingham, Alabama  35202

                                      PROXY


     The undersigned hereby appoints Drayton Nabers, Jr., John D. Johns, and 
John K. Wright, and each of them, with power of substitution, as proxies to 
represent and vote on behalf of the undersigned all shares of Common Stock of 
Protective Life Corporation which the undersigned is entitled to vote at the 
Annual Meeting of Stockholders to be held at the principal office of the 
Company, 2801 Highway 280 South, Birmingham, Alabama 35223 on Monday, May 6, 
1996 at 10:00 a.m., CDT, and at any adjournments thereof, hereby revoking all 
proxies heretofore given with respect to such shares, upon the following 
proposals more fully described in the notice of, and Proxy Statement dated 
March 29, 1996 for, said meeting (receipt whereof is hereby acknowledged).

                   THIS PROXY IS CONTINUED ON THE REVERSE SIDE.
               PLEASE SIGN ON THE REVERSE SIDE AND RETURN PROMPTLY.
- - -------------------------------------------------------------------------------

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS 1, 2, AND 3. 
1. ELECTION OF DIRECTORS
/ / FOR all nominees listed below (except as marked to the contrary below)
/ / WITHHOLD AUTHORITY to vote for all nominees listed below


WILLIAM J. RUSHTON III  JOHN W. WOODS         WILLIAM J. CABANISS, JR.
H. G. PATTILLO          DRAYTON NABERS, JR.   JOHN J. McMAHON, JR.
A. W. DAHLBERG          JOHN W. ROUSE, JR.    ROBERT T. DAVID
RONALD L. KUEHN, JR.    HERBERT A. SKLENAR    JAMES S. M. FRENCH
ROBERT A. YELLOWLEES

INSTRUCTION: TO WITHHOLD AUTHORITY to vote for any individual nominee, write
that nominee's name here:
                        ------------------------------------------------------

2. APPROVAL OF THE COMPANY'S DEFERRED COMPENSATION PLAN FOR DIRECTORS WHO ARE
   NOT EMPLOYEES OF THE COMPANY, AS DESCRIBED IN THE PROXY STATEMENT DATED
   MARCH 29, 1996.            / / FOR    / / AGAINST        / / ABSTAIN

3. APPROVAL OF THE COMPANY'S DEFERRED COMPENSATION PLAN FOR OFFICERS, AS
   DESCRIBED IN THE PROXY STATEMENT DATED MARCH 29, 1996. 
          / / FOR        / / AGAINST         / / ABSTAIN

4. Unless "Authorization Withheld" is marked below, the persons named above 
   as proxies are authorized to vote in accordance with their own judgment upon
   such other matter or matters as may properly come before the meeting.    
          / / AUTHORIZATION WITHHELD

                                     THIS PROXY WHEN PROPERLY EXECUTED WILL BE
                                     VOTED IN THE MANNER SPECIFIED ABOVE BY THE
                                     UNDERSIGNED.  IF NO DIRECTION IS MADE WITH
                                     RESPECT TO A PROPOSAL, THIS PROXY WILL BE
                                     VOTED "FOR" SUCH PROPOSAL.

                                     THIS PROXY IS SOLICITED ON BEHALF OF THE
                                     BOARD OF DIRECTORS.

                                     Dated                                , 1996
                                           -------------------------------


                                     -------------------------------------------
                                                     Signature


                                     -------------------------------------------
                                                     Signature

                                     Please sign exactly as your name appears
                                     hereon, date, and return promptly in
                                     the enclosed postage prepaid envelope.


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