DATAFLEX CORP
DEF 14A, 1997-03-11
COMPUTERS & PERIPHERAL EQUIPMENT & SOFTWARE
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<PAGE>   1

                                SCHEDULE 14A
                            
                    Information Required in Proxy Statement

         Reg. Section  240.14a-101

                            SCHEDULE 14A INFORMATION
              Proxy Statement Pursuant to Section 14(a) of the
                       Securities Exchange Act of 1934

Filed by the Registrant    [X]

Filed by a Party other than the Registrant          [ ]

Check the appropriate box:

[ ]         Preliminary Proxy Statement

[ ]         Confidential, for Use of the Commission Only (as permitted by Rule
            14a-6(e)(2)) 

[X]         Definitive Proxy Statement

[ ]         Definitive Additional Materials
 
[ ]         Soliciting Material Pursuant to Section 240.14a-11(c) or 
            Section 240.14a-12


                              DATAFLEX CORPORATION
- - -------------------------------------------------------------------------------
                (Name of Registrant as Specified in its Charter)


- - -------------------------------------------------------------------------------
            (Name of Person(s) Filing Proxy Statement, if other than Registrant)


Payment of Filing Fee (Check the appropriate box)


[X]         No fee required

[ ]         Fee computed on table below per Exchange Act Rules 14a-6(i)(4) 
            and 0-11.

            1)      Title of each class of securities to which transaction
                    applies:
            2)      Aggregate number of securities to which transaction applies:
            3)      Per unit price or other underlying value of transaction
                    computed pursuant to Exchange Act Rule 0-11:1
            4)      Proposed maximum aggregate value of transaction: 
            5)      Total fee paid:


[ ]         Fee paid previously with preliminary materials.

[ ]         Check box if any part of the fee is offset as provided by Exchange 
            Act Rule 0-11(a)(2) and identify the filing for which the 
            offsetting fee was paid previously.  Identify the previous filing 
            by registration statement number, or the Form or Schedule and the 
            date of its filing.

            1)      Amount Previously Paid:
            2)      Form, Schedule or Registration No.:
            3)      Filing Party:
            4)      Date Filed:




____________________

 1  Set forth the amount on which the filing fee is calculated and state how it
    was determined.


<PAGE>   2

                      [LETTERHEAD OF DATAFLEX CORPORATION]



                                                                  March 11, 1997


Dear Shareholder:

     You are invited to attend the Annual Meeting of Shareholders of Dataflex
Corporation (the "Company"), which will be held at the Company's office located
at 861 Hercules Avenue North, Clearwater, Florida, April 4, 1997, at 2:00 p.m.,
local time.

     The notice of the meeting and proxy statement on the following pages cover
the formal business of the meeting.  Whether or not you expect to attend the
meeting, please sign, date, and return your proxy promptly in the enclosed
envelope to assure your stock will be represented at the meeting.  If you
decide to attend the annual meeting and vote in person, you will, of course,
have that opportunity.

     The continuing interest of the shareholders in the business of the Company
is gratefully acknowledged.  We hope many will attend the meeting.


                                        Sincerely,




                                        /s/ Deborah Medley
                                        ------------------
                                        Deborah Medley
                                        Secretary
<PAGE>   3

                              DATAFLEX CORPORATION
                              2145 CALUMET STREET
                           CLEARWATER, FLORIDA 34625

                          ___________________________

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                 APRIL 4, 1997


     The Annual Meeting of Shareholders of Dataflex Corporation will be held at
the Company's office located at 861 Hercules Avenue North, Clearwater, Florida,
April 4, 1997, at 2:00 p.m., local time, for the following purposes:

     1.   To elect three members of the Board of Directors: one director to
serve until the 1998 Annual Meeting of Shareholders; one director to serve
until the 1999 Annual Meeting of Shareholders; and one director to serve until
the 2000 Annual Meeting of the Shareholders;

     2.   To ratify the appointment of Price Waterhouse LLP as the Company's
independent certified public accountants for fiscal year 1997; and

     3.   To transact such other business as may properly come before the
Meeting or any adjournment thereof.

     The Board of Directors has fixed the close of business on March 4, 1997,
as the record date for the determination of shareholders entitled to notice of
and to vote at the Annual Meeting.

     Shareholders are requested to vote, date, sign and promptly return the
enclosed proxy in the envelope provided for that purpose, WHETHER OR NOT THEY
INTEND TO BE PRESENT AT THE MEETING.

                                        By Order of the Board of Directors,



                                        /s/ Deborah Medley 
                                        -------------------------------------
                                        Secretary

Clearwater, Florida
March 11, 1997
<PAGE>   4

                               __________________

                                PROXY STATEMENT


               ANNUAL MEETING AND PROXY SOLICITATION INFORMATION


     This proxy statement is first being sent to shareholders on or about
March 11, 1997, in connection with the solicitation of proxies by the Board of
Directors of Dataflex Corporation (the "Company"), to be voted at the Annual
Meeting of Shareholders to be held on April 4, 1997, and at any adjournment
thereof (the "Meeting").  The close of business on March 4, 1997, has been fixed
as the record date of the determination of shareholders entitled to notice of
and to vote at the Meeting.  At the close of business on the record date, the
Company had outstanding 5,577,199 shares common stock, no par value per share,
entitled to one vote per share.

     Shares represented by duly executed proxies in the accompanying form
received by the Company prior to the Meeting will be voted at the Meeting.  If
shareholders specify in the proxy a choice with respect to any matter to be
acted upon, the shares represented by such proxies will be voted as specified.
If a proxy card is signed and returned without specifying a vote or an
abstention on any proposal, it will be voted according to the recommendation of
the Board of Directors on that proposal.  The Board of Directors recommends a
vote FOR the election of directors listed on the proxies and other proposals
described in this Proxy Statement.  The Board of Directors knows of no other
matters that may be brought before the Meeting.  However, if any other matters
are properly presented for action, it is the intention of the named proxies to
vote on them according to their best judgment.

     Shareholders who hold their shares through an intermediary must provide
instructions on voting as requested by their bank or broker.  A shareholder who
signs and returns a proxy may revoke it at any time before it is voted by
taking one of the following three actions: (i) giving written notice of the
revocation to the Secretary of the Company; (ii) executing and delivering a
proxy with a later date; or (iii) voting in person at the Meeting.

     Approval of the election of directors will require a plurality of the
votes cast at the Meeting, provided a quorum is present.  Votes cast by proxy
or in person at the Meeting will be tabulated by one or more inspectors of
election appointed at the Meeting, who will also determine whether a quorum is
present for the transaction of business.  Abstentions and broker non-votes will
be counted as shares present in the determination of whether shares of the
Company's common stock represented at the Meeting constitute a quorum.  With
respect to matters to be acted upon at the Meeting, abstentions and broker
non-votes will not be counted for the purpose of determining whether a proposal
has been approved.

     The expense of preparing, printing, and mailing proxy materials to
shareholders of the Company will be borne by the Company.  In addition to
solicitations by mail, regular employees of the Company may solicit proxies on
behalf of the Board of Directors in person or by telephone.  The Company will
reimburse brokerage houses and other nominees for their expenses in forwarding
proxy material to beneficial owners of the Company's stock.

     The executive offices of the Company are located at 2145 Calumet Street,
Clearwater, Florida 34625 and the Company's telephone number is (813) 562-2000.
<PAGE>   5

                      SECURITY OWNERSHIP OF MANAGEMENT AND
                           CERTAIN BENEFICIAL OWNERS

     The following table sets forth, as of December 31, 1996, information as to
the Company's Common Stock beneficially owned by: (i) each director and
nominee for director of the Company, (ii) each executive officer named in the
Summary Compensation Table, (iii) all directors and executive officers of the
Company as a group, and (iv) any person who is known by the Company to be the
beneficial owner of more than 5% of the outstanding shares of Common Stock.

<TABLE>
<CAPTION>
                                                                          Amount and
                                                                            Nature
                                                                         of Beneficial
Beneficial Owner                                                         Ownership(1)     Percent
- - ----------------                                                         ------------     -------
<S>                                                                         <C>            <C>
Anthony G. Lembo(2)                                                           7,500          *
                                                                                   
Richard C. Rose(2)                                                          298,156(3)     4.8%

Philip Doganiero(2)                                                          18,000          *

Peter H. Jackson                                                                -0-          *

Raymond DioGuardi(4)                                                         21,250          *

U.S. Bankcorp(5)                                                            551,000        9.2%

Pioneering Management Corporation(6)                                        423,500        7.1%

W. Keith Schilit                                                                -0-          *

Barry M. Alpert                                                                 -0-          *

All directors and executive
 officers as a group (5 persons)(7)                                         344,906        5.5%

</TABLE>
____________
*Less than 1%

(1)  Beneficial ownership of shares, as determined in accordance with
     applicable Securities and Exchange Commission rules, includes shares as to
     which a person shares voting power and/or investment power.  The Company
     has been informed that all shares shown are held of record with sole
     voting and investment power, except as otherwise indicated.
(2)  The business address for Messrs. Doganiero, Lembo and Rose is 2145 Calumet
     Street, Clearwater, Florida 34625.
(3)  The number of shares shown in the table above includes 271,813 shares that
     are subject to options that are currently exercisable.
(4)  The number of shares shown in the table above includes 21,250 shares that
     are subject to options that are currently exercisable.
(5)  The number of shares shown is based on a Schedule 13G filed with the
     Securities and Exchange Commission, dated February 13, 1997.  The business
     address for U.S. Bankcorp is 111 Southwest Fifth Avenue, Portland, Oregon
     99204.





                                      -2-
<PAGE>   6

(6)  The number of shares shown is based on a Schedule 13G filed with the
     Securities and Exchange Commission, dated January 14, 1997.  The business
     address for Pioneering Management Corporation is 60 State Street, Boston,
     Massachusetts 02108.
(7)  The number of shares shown includes 344,906 shares beneficially owned by
     Messrs. Doganiero, Lembo and Rose, and 293,063 shares subject to
     immediately exercisable stock options granted under the Company's stock
     option plans.





                                      -3-
<PAGE>   7

                                   MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

     Set forth below is certain information as of December 31, 1996, concerning
the Company's executive officers, continuing directors, and nominees for
director.

<TABLE>
<CAPTION>
                                                                                                 Year First
                                                                                                  Became a
 Name                                                Position(s)                       Age        Director
 ----                                                -----------                       ---        --------
 <S>                                <C>                                                 <C>         <C>
 Richard C. Rose . . . . . . . .    Chief Executive Officer and Director, Class V       49          1984

 Anthony G. Lembo  . . . . . . .    President, Chief Operating Officer, Chief           43          1996
                                    Financial Officer, and Director, Class II

 Philip Doganiero  . . . . . . .    Chairman & Director, Class III                      39          1995

 W. Keith Schilit  . . . . . . .    Director Nominee, Class IV                          42

 Barry M. Alpert . . . . . . . .    Director Nominee, Class V                           55
</TABLE>

     Richard C. Rose has served as Chief Executive Officer of the Company since
April 1990.  Mr. Rose has served as a director of the Company since October
1984 and Chairman of the Board of Directors from September 1993 to December
1996.  Prior to April 1990, Mr. Rose served as President of the Company (April
1987 - September 1993), Chief Operating Officer of the Company (July 1986 -
April 1990) and as Vice President - Sales and Marketing of the Company (July
1984 - April 1987).

     Anthony G. Lembo has served as President, Chief Operating Officer, Chief
Financial Officer and director of the Company since October 1996.  Prior to
October 1996, Mr. Lembo served as Vice President of the Company. Mr. Lembo's
previous experience includes nine years as Chief Operating Officer of National
Data Products, Inc. ("NDP"), prior to the Company's acquisition of
substantially all of the assets and assumption of certain liabilities of NDP.

     Philip Doganiero has served as a director of the Company since January
1995 and as Chairman of the Board of Directors since December 1996.  Prior to
December 1996, Mr. Doganiero served as President of the Company (April 1996 -
December 1996) and Co-President of the Company (January 1995 - April 1996),
following the Company's acquisition of substantially all of the assets and
assumption of certain liabilities of NDP.  Prior to 1995, Mr. Doganiero was
founder and President of NDP (1972-1995).

     W. Keith Schilit is a nominee for a position on the Board of Directors of
the Company.  Dr. Schilit is a professor of management and the director of the
Program in Entrepreneurship at the University of South Florida, Tampa, Florida,
having served on the faculty of the University since 1985.  Dr. Schilit, who
holds an MBA and Ph.D. in strategic planning, is also an author, consultant and
lecturer.  He has been the principal owner of Catalyst Ventures (and its
predecessors), a business consulting firm, since before 1982.  From 1982 until
1985, he was on the faculty of Syracuse University.  From 1979 until 1982, he
was on the faculty of University of Maryland.  He also is a director of Chico's
FAS, Inc., ASM Fund, Inc and Check Express, Inc.

     Barry M. Alpert is a nominee for a position on the Board of Directors of
the Company.  Mr. Alpert has served as Managing Director, Investment Banking
for Raymond James & Associates, Inc. since January 1997 and as President and
Chief Executive Officer of Alpert Financial Group, Inc. (a family investment
holding company) since 1989.  Prior to January 1997, Mr. Alpert served as
Vice President, and as Senior Vice President - Investment Banking for Robert W.
Baird & Co. Incorporated (1991 - 1997).  From 1989-1993, Mr. Alpert served as
Vice





                                      -4-
<PAGE>   8

Chairman of Colony Bank.  Mr. Alpert served during the period 1989-1991 as Vice
Chairman and director of Western Reserve Life Assurance Co. of Ohio and as
President of Pioneer Western Corporation.  Prior to that time, Mr. Alpert
served as President and Chief Executive Officer of United Insurance Companies,
Inc. (1988-1989); Chairman of the Board of Directors, President and Chief
Executive Officer of Home Life Financial Assurance Corporation (1982-1988);
Chairman of the Board of Directors, President and Chief Executive Officer of
Orange State Life Insurance Company (1977-1989) and Chairman of the Board of
Directors of Life Savings Bank (1979-1983).

MEETINGS OF THE BOARD OF DIRECTORS AND STANDING COMMITTEES

     During fiscal 1996, the Company's Board of Directors held nine meetings.
Each other incumbent director attended at least 75% of the total number of
Board meetings and meetings of committees of which he or she is a member.

     Prior to the resignation of Messrs. Raos and Kelly in November 1996, the
Company's Board of Directors had an Audit Committee, a Compensation Committee,
and a Nominating Committee.  The Audit Committee was responsible for reviewing
the Company's audited financial statements, meeting with the Company's
independent accountants to review the Company's internal controls and financial
management practices and examining all agreements or other transactions between
the Company and its Directors and officers (other than those compensation
functions assigned to the Compensation Committee) to determine whether such
agreements or transactions are fair to the Company's shareholders.  During
1996, the Audit Committee held one meeting.  Subsequent to November 1996,
the Audit Committee's functions were exercised by the Board of Directors.

     The Compensation Committee was responsible for reviewing the compensation
and benefits of the Company's executive officers, making recommendations to the
Board of Directors concerning compensation and benefits for such executive
officers and administering the Company's stock option plans.  During 1996, the
Compensation Committee held one meeting.  Subsequent to November 1996, the
Compensation Committee's functions were exercised by the Board of Directors.

     The Nominating Committee was responsible for recommending nominees for
election to the Board of Directors and other Committees of the Board.   During
1996, the Nominating Committee held one meeting.  Subsequent to November 1996,
the Nomination Committee's functions were exercised by the Board of Directors.

     If elected, Barry M. Alpert and W. Keith Schilit will serve as members of
the Audit Committee, the Compensation Committee and the Nominating Committee.

COMPENSATION OF DIRECTORS

     Directors who are not employees of the Company are paid $12,000 annually.
All directors receive reimbursement of reasonable out-of-pocket expenses
incurred in connection with meetings of the Board of Directors.  No director
who is an employee of the Company receives separate compensation for services
rendered as a director.

          COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT

     Section 16(a) of the Securities Exchange Act of 1934 requires the
Company's executive officers and directors, and persons who own more than ten
percent of the common stock of the Company, to file reports of ownership and
changes in ownership with the Securities and Exchange Commission.  Officers,
directors, and ten percent shareholders are required by the SEC regulations to
furnish the Company with copies of all Section 16(a) reports they file.





                                      -5-
<PAGE>   9

     Based solely on its review of the copies of such reports received by it,
and written representations from certain reporting persons that no SEC Forms 3,
4, or 5 were required to be filed by those persons, the Company believes that
during fiscal year 1996, its officers, directors and ten percent beneficial
owners timely complied with all applicable filing requirements except those
relating to: (a) a Form 3 required to be filed by each of Messrs. DioGuardi,
Raos and Kelly, which were not filed, and by Mr. Doganiero, which was filed
late; (b) a Form 4 required to be filed by each of Messrs. McLenithan, Raos,
Jackson and Kelly, which were not filed upon their departure from the Company,
and by Mr. Doganiero, which was filed late; and (c) a Form 5 required to be
filed by each of Messrs. Rose, McLenithan Raos, Kelly, Jackson, DioGuardi and
Doganiero, which were not filed.

                             EXECUTIVE COMPENSATION

     The following table sets forth the compensation received by the Company's
Chief Executive Officer and each of the other executive officers of the Company
for services rendered to the Company in fiscal years 1994, 1995 and 1996.

SUMMARY COMPENSATION TABLE


<TABLE>
<CAPTION>
                                                                        Long Term Compensation
                                                                    ------------------------------
                                         Annual Compensation               Awards          Payouts
                                    -----------------------------   ------------------------------    
                                                           Other               Securities
                                                          Annual    Restricted   Under-             All Other
Name and                                                 Compen-      Stock      lying      LTIP     Compen-
Principal                                                 sation  Awards(s)(2)  Options    Payouts   sation
Position                     Year Salary($)(1) Bonus($)     ($)       ($)         (#)        ($)     ($)(3)
- - ----------------------------------------------------------------------------------------------------------------------------
<S>                         <C>   <C>                       <C>               <C>            <C>    <C>
Richard C. Rose
  Chief Executive Officer   1994  $ 329,400 $  83,133         --         --    158,750        --     $   899
                            1995  $ 329,400 $ 254,416         --         --         --        --     $ 1,913
                            1996  $ 329,400        --             $  31,525     97,022              $153,550(4)

Peter H. Jackson
  Co-President
                            1994         --        --         --         --         --        --          --
                            1995  $ 297,500 $ 115,812         --         --    215,000        --      $2,851
                            1996  $ 250,000        --         --  $  38,465     71,980        --    $125,039(4)

Philip Doganiero
  Chairman, President and
  Co-President              1994         --        --         --         --         --        --          --
                            1995         --        --         --         --         --        --          --
                            1996  $ 225,000        --         --         --         --        --      $2,187

Raymond DioGuardi
  Chief Financial Officer   1994         --        --         --         --         --        --          --
                            1995         --        --         --         --         --        --          --
                            1996  $ 140,000        --         --         --   $ 30,000        --        $258
- - -----------                                                                                                 
</TABLE>
(1)  Includes deferred compensation.
(2)  Represents the value of the vested portion of the stock grants issued to
     Messrs. Rose and Jackson who were each granted 27,022 and 21,980 shares of
     common stock respectively, in April 1995, pursuant to a restricted stock
     agreement (the "Agreement").  Pursuant to the terms of the Agreement, the
     shares are subject to certain restrictions which expire on March 31, 1998.
     The restrictions lapse equally each year for the term of the grant and
     with respect to all shares in the event of termination of employment for
     any reason other than "cause," voluntary termination for "good reason" and
     death or disability, as defined in the Agreement.  If at any time prior to
     the expiration of the restriction period, employment is terminated "for
     cause" or any other reason not provided for under the Agreement, any such
     shares still subject to restrictions, as previously described, shall be
     transferred to the Company, without monetary consideration.





                                      -6-
<PAGE>   10

(3)  All other compensation represents 401(k) matching contributions.
(4)  Includes lump sum distributions for Mr. Rose of $152,000 and Mr. Jackson
     of $123,640, as part of their amended employment contracts, dated April 1,
     1995.

OPTION GRANTS IN 1996

     The following table contains information concerning the grant of stock
options pursuant to the Company's several stock option plans to the executive
officers shown in the Summary Compensation Table during fiscal year 1996.

<TABLE>
<CAPTION>
                                  Individual Grants
- - -------------------------------------------------------------------------------------     Potential Realizable
                                                  Percent of                           Value at Assumed Annual
                                                    Total                               Rates of Stock Price
                                      Number of    Options/                            Appreciation For Option
                                     Securities      SARs                                      Term(3)
                                     underlying   Granted to
                                     option/SARs  Employees   Exercise of
                                       Granted    in Fiscal   Base Price   Expiration
                Name                   (#)(1)        Year      ($/Sh)(2)      Date       5% ($)      10% ($)
                 (a)                     (b)         (c)          (d)         (e)          (f)         (g)
- - ---------------------------------------------------------------------------------------------------------------
<S>                                    <C>            <C>       <C>         <C>          <C>         <C>
Richard C. Rose . . . . . . . . . .    27,022          5.2%     $8.125      04/01/05     $138,076    $349,912
                                       70,000         13.6%     $5.75       08/11/05      253,130     641,481
                                      -------------------------------------------------------------------------
Peter H. Jackson  . . . . . . . . .    21,980          4.3%     $8.125      04/01/05      180,807     458,201
                                      -------------------------------------------------------------------------
Philip Doganiero  . . . . . . . . .    50,000          9.7%     $5.75       08/11/05      112,313     284,622
                                      -------------------------------------------------------------------------
Raymond DioGuardi . . . . . . . . .    30,000          5.8%     $5.75       08/11/05      108,484     274,921
                                      -------------------------------------------------------------------------
</TABLE>

(1)  On April 1, 1995, 72,225 options were granted under a separate issuance.
     Mr. Rose's options are subject to a three-year vesting schedule beginning
     on the particular grant date with 33.3% vested per year.  Mr. Jackson's
     options are subject to a two-year vesting schedule beginning on the
     particular grant date.  Mr. Jackson's options were fully vested on May 24,
     1996, the date of his resignation resulting from the sale of the Company's
     offices in California and Arizona.
(2)  All stock options were granted at the fair market value on the date of
     grant.
(3)  The amounts set forth are based on assumed appreciation of 5% and 10%
     rates as prescribed by the Securities and Exchange Commission rules and
     are not intended to forecast future appreciation, if any, of the stock
     price.  The Company did not use an alternative formula for a grant date
     valuation as it is not aware of any formula which will determine with
     reasonable accuracy a present value based on future unknown or volatile
     factors.  Actual gains, if any, on stock option exercises and common stock
     holdings are dependent on the future performance of the Company's common
     stock.  There can be no assurance that the amounts reflected in this table
     will be achieved.





                                      -7-
<PAGE>   11

AGGREGATE OPTION EXERCISES DURING FISCAL YEAR 1996 AND MARCH 31, 1996 OPTION
VALUES

     The following table shows information concerning options exercised during
1996 and options held by the executive officers shown in the Summary
Compensation Table at the end of fiscal year 1996.


<TABLE>
<CAPTION>
                                                                                            Value of
                                                                   Number of              Unexercised
                                                                  Securities              In-the-Money
                                                            Underlying Unexercised         Options at
                                                               Options at Fiscal          Fiscal Year-
                                                                  Year-End(#)              End($)(2)
                          Shares Acquired       Value           Exercisable(E)/         Exercisable(E)/
Name                      on Exercise(#)   Realized($)(1)      Unexercisable(U)         Unexercisable(U)
- - ----                      --------------   --------------      ----------------         ----------------
<S>                             <C>            <C>                <C>                     <C>
Richard C. Rose                 -0-            $    0             253,631(E)              $428,719(E)
                                                                  152,391(U)              $288,632(U)

Peter H. Jackson                -0-            $    0              88,230(E)              $317,908(E)
                                                                  198,750(U)              $648,750(U)


Philip Doganiero                -0-            $    0                 -0-                 $      0

Raymond DioGuardi               -0-            $    0              13,750(E)              $ 48,125(E)
                                                                   41,250(U)              $144,375(U)

</TABLE>
_________
(1)  Represents the dollar value of the difference between the value (measured
     on the date exercised) and the option exercise price.
(2)  Represents the dollar value of the difference between the value at March
     31, 1996, and the option exercise price of unexercised options at March
     31, 1996.

EMPLOYMENT AGREEMENTS

     The Company has employment agreements with executive officers Richard C.
Rose and Philip Doganiero.  Mr. Rose's agreement, as amended, provides for a
minimum annual base salary of $329,400, a lump sum distribution of $152,000,
discretionary bonuses awarded by the Company's Board of Directors, and awards of
restricted stock and stock options which vest over three years.  Mr. Rose's
amended agreement expires December 31, 1999.  Mr. Doganiero's agreement provides
for a minimum annual base salary of $225,000 and provides for a bonus.  Bonuses
are subject to approval by the Company's Chief Executive Officer or Board of
Directors.  Mr. Doganiero's amended agreement expires on January 10, 1998.

     Pursuant to their respective employment agreements, Messrs. Rose and
Doganiero each agree not to compete, directly or indirectly, with the Company in
the states in which the Company does or may do business during the terms of
their respective agreements and for a period of one year after the termination
of their respective employment agreements, either with or without cause.  If the
Company terminates the employment of either Mr. Rose or Mr. Doganiero without
cause, the Company would be required to pay such terminated employee his
remaining base salary and any additional compensation earned in excess of his
base salary until the date of termination, plus an amount equal to his then
annual base salary for the period through and including the expiration





                                      -8-
<PAGE>   12

of his employment agreement.  If the employment of either Mr. Rose or Mr.
Doganiero is terminated with cause, the Company would be required to pay only
his base salary up to the date of termination.  If either Mr. Rose or Mr.
Doganiero dies during the term of his employment, the Company would be
required to pay his respective estate, the base salary otherwise payable until
the end of the term of his respective employment agreement and to pay his spouse
and surviving children, in equal shares, an additional $5,000.

     Under their respective employment agreements, if there is a "change in
control" of the Company and, subsequent to such change in control, either of Mr.
Rose's or Mr. Doganiero's employment agreement (or any subsequent employment
agreement then in effect which expires prior to the time that they have attained
65 years of age) is terminated or is not renewed by the Company at the
expiration of its term, or any renewals, extensions or modifications, then such
employee would be entitled to receive compensation in an amount equal to 299% of
his annual base salary in effect at the time of the termination (the "Severance
Amount").  This Severance Amount would be payable in one single payment within
60 days after the termination of his employment.  The Severance Amount, however,
may not exceed three times the "base amount" as determined under Section 280G of
the Internal Revenue Code of 1986, as amended (the "Code").  In the event the
Severance Amount is reduced for the reason set forth in the preceding sentence,
the Severance Amount would be reduced prior to the reduction of any other
payments due under his employment agreement.  A "change in control" is defined
in each of the existing employment agreements as a transfer of more than 50% of
the Company's common stock in a single transaction or series of transactions in
concert with each other (excluding transfers made by persons who were officers
or were related to officers of the Company immediately prior to the change in
control).

     In addition, the Company had an employment agreement with Peter H. Jackson
prior to his resignation from the Company.  Mr. Jackson's agreement provided
for a minimum annual base salary of $225,000, a lump sum distribution for
fiscal year 1996 of $123,640 and awards of restricted stock and stock options
which vest over two years, and discretionary bonuses awarded by the Company's
Board of Directors.  During fiscal year 1996, Mr. Jackson's salary was
increased to $300,000.  Mr. Jackson's agreement terminated in May 1996 as a
result of the sale of the Company's California and Arizona offices resulting in
a final payment of $300,000 and 100% vesting of the restricted stock.





                                      -9-
<PAGE>   13

                              CERTAIN TRANSACTIONS

     The Company has made loans from time to time during the fiscal years 1987
through 1996 to its employees, including Richard C. Rose, the Company's Chief
Executive Officer, primarily to enable them to exercise stock options to
purchase the Company's Common stock.  During the 1996 fiscal year, the amount
of indebtedness owed on such loans was evidenced by a promissory note from the
appropriate employee.  These loans bear interest at rates ranging from 7% per
annum to prime plus 1.5% per annum and are payable upon demand.  As of December
31, 1995 and 1996, Mr. Rose's outstanding loan balance was an amount equal to 
$208,993 and $201,000, respectively.





                                      -10-
<PAGE>   14

Notwithstanding anything to the contrary set forth in any of the Company's
previous filings under the Securities Act of 1933 or the Securities Exchange
Act of 1934 that might incorporate future filings, including this Proxy
Statement, in whole or in part, the following Board Compensation Committee
Report on Executive Compensation and the Performance Graph shall not be
incorporated by reference into any such filings.

BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     Prior to their resignation in November 1996, John G. Raos and Charles C.
Kelly served as members of the Company's Compensation Committee.  If elected,
Barry M. Alpert and W. Keith Schilit will serve as members of the Compensation
Committee.  The Compensation Committee, or in the absence of any such
committee, the entire Board of Directors, reviews, recommends and approves
changes to the Company's compensation policies and programs and administers the
Company's stock option plans.  The Committee (or the Board of Directors) is
also responsible for reviewing and approving all compensation decisions for the
Chief Executive Officer and other executive officers.  Subsequent to Messrs.
Kelly and Raos' resignation, the function of the Compensation Committee has
been performed by the entire Board of Directors.

     Compensation packages granted to the Company's Chief Executive Officer
(the "CEO") and other executive officers are designated to provide executives
with (i) competitive base salaries, and (ii) incentive opportunities to earn
additional compensation based on corporate performance.  The incentive portion
of the packages includes bonuses, stock options and restricted stock.  All are
intended to link pay to corporate performance.

     Base Salaries

     Base salaries of the CEO and other executive offices are targeted to be
competitive with salaries commanded by those in similar positions within the
Company's Peer Group (as hereinafter defined). In setting individual base
salary levels of the CEO and other executive officers, the Committee considers
such factors as the executive's scope of responsibility, current performance
and future potential.

     The minimum base salary of the CEO and other executive officers are set
forth in employment agreements between the Company and such executive officer,
which agreements are reviewed annually by the Compensation Committee to
determine if increases are warranted.  For the Company's 1997 fiscal year, the
Compensation Committee determined to maintain the base salaries as in fiscal
year 1996, in light of the Company's performance in fiscal year 1996.

     Cash Bonus Compensation

     Cash bonus compensation, in fiscal year 1996, to the Company's executive
officers was equal to a percentage of the Company's "net income before tax" as
defined in the officers' employment agreements and discretionary bonuses
awarded by the Company's Board of Directors.  Based on net income before taxes
and other discretionary bonuses, no cash bonus compensation was paid to Messrs.
Rose, Doganiero and Jackson in fiscal year 1996.

     Stock Options and Restricted Stock

     Stock options for Common Stock and restricted stock are granted to
reinforce the importance of improving shareholder value over time.  Stock
options are granted at the fair market value of the stock on the date of grant
to ensure that senior officers are rewarded only for any prospective
appreciation in the price of the Common Stock.  Restricted stock is granted at a
value determined by the Board of Directors.  This links executive compensation
to benefits produced for all shareholders.





                                      -11-
<PAGE>   15

     Benefits

     Benefits offered to executive officers serve a different purpose than do
other elements of total compensation.  In general, they provide a safety net
against problems which can arise from illness, disability or death.  Benefits
offered to executive officers include medical and dental benefits and life
insurance.  The Company also matches up to 6% of employee contributions to a
401(k) plan at a percentage determined each year by the Company.

     Philip Doganiero
     Anthony G. Lembo
     Richard C. Rose





                                      -12-
<PAGE>   16

                               PERFORMANCE GRAPH

     The following performance graph compares the cumulative total
shareholders' return on the Company's common stock with that of the NASDAQ
Market Index, a broad market index published by Media General Financial
Services, and that of CompuCom Systems, Inc., InaCom Corp. and TransNet
Corporation, public companies in the same industry as the Company (the "Peer
Group").  The comparison assumes that $100 was invested in each of the
Company's Common Stock, the stocks included in the NASDAQ Market Index and the
stocks included in the Peer Group at the outset of the five year period covered
by the graph.  The indexes reflect formulas for dividend reinvestment and
weighting of individual stocks.  Stock price performances shown on the graph
are not intended to be indicative of future price performances.

                  Comparison of 5 Year Cumulative Total Return
                    of Company, Peer Group and Broad Market

<TABLE>
<CAPTION>
                                                   FISCAL YEAR ENDING


                                                   1992        1993       1994        1995     1996
                    <S>                           <C>        <C>         <C>        <C>       <C>
                    Company                       102.63      55.26       77.63      85.53     31.11

                    Peer Group                    104.57     180.09      227.87     129.77    220.28

                    Broad Market                  116.23     130.08      150.33     159.48    194.52


</TABLE>



                                      -13-
<PAGE>   17

                       PROPOSAL 1 - ELECTION OF DIRECTORS

     The Board of Directors of the Company is divided into five classes.  The
current terms of the five classes of directors expire in 1997 (Class II
directors), 1998 (Class III directors), 1999 (Class IV directors), 2000 (Class
V directors) and 2001 (Class I directors).  One director is to be elected at
the Meeting for a term ending in 1998, one director is to be elected at the
Meeting for a term ending in 1999, and one director is to be elected at the
meeting for a term ending in 2000, or until their respective successors have
been duly elected and qualified.

     Anthony G. Lembo was elected to the Board of Directors by the Board in
fiscal year 1996.  Mr. Lembo's current term expires on the date of the Meeting.
The Board of Directors has nominated Mr. Lembo to stand for election at the
Meeting for a Class II director seat.  The Board of Directors has also
nominated two non-employee directors, W. Keith Schilit and Barry M. Alpert, to
stand for election at the Meeting for a Class IV and Class I director seat,
respectively.  Information concerning each of the nominees is set forth under
the caption "Management - Directors and Executive Officers."  Unless otherwise
indicated, votes will be cast pursuant to the accompanying proxy FOR the
election of these nominees.  Should any nominee become unable or unwilling to
accept nomination or election for any reason, it is intended that votes will be
cast for a substitute nominee designated by the Board of Directors, which has
no reason to believe that any of the nominees named will be unable or unwilling
to serve if elected.


               PROPOSAL 2 - RATIFY THE APPOINTMENT OF INDEPENDENT
                          CERTIFIED PUBLIC ACCOUNTANT

     The Company's Board of Directors has appointed Price Waterhouse, LLP
("Price Waterhouse") as independent accountants to audit the consolidated
financial statements of the Company for the year ending March 31, 1997.
Representatives of Price Waterhouse are expected to be present at the Meeting
with the opportunity to make a statement if they desire to do so and to respond
to appropriate questions posed by shareholders.  The Company has not had any
changes in or disagreements with its independent accountants or accounting or
financial disclosure issues.  The Board of Directors recommends a vote FOR the
ratification of the appointment of Price Waterhouse LLP as the Company's
independent certified public accountant of 1997.


             PROPOSALS OF SHAREHOLDERS FOR THE NEXT ANNUAL MEETING

     Proposals of shareholders intended for presentation at the next annual
meeting must be received by the Company on or before April 20, 1997, in order
to be included in the Company's proxy statement and form of proxy for that
meeting.

     The Company's Articles of Incorporation also require advance notice to the
Company of any shareholder proposal and of any nominations by shareholders of
persons to stand for election as directors at a shareholders' meeting.  Notice
of shareholder proposals and of director nominations must be timely given in
writing to the Secretary of the Company prior to the meeting at which the
directors are to be elected.  To be timely, notice must be received at the
principal executive office of the Company not less than 60 days prior to the
meeting of shareholders; provided, however, that in the event that less than 70
days' notice prior to public disclosure of the date of the meeting is given or
made to the shareholders, notice by the shareholder, in order to be timely,
must be so delivered or received not later than the close of business on the
tenth day following the day on which such notice of the date of the annual
meeting was mailed or public disclosure of the date of the annual meeting was
made, whichever first occurs.

     In addition to the matters required to be set forth by the rules of the
Securities and Exchange Commission, a shareholder's notice with respect to a
proposal to be brought before the annual meeting must set forth (a) a brief





                                      -14-
<PAGE>   18

description of the proposal and the reasons for conducting such business at the
annual meeting, (b) the name and address, as they appear on the Company's
books, of the shareholder proposing such business and any other shareholders
known by such shareholder to be supporting such proposal, (c) the class and
number of shares of the Company that are beneficially owned by such shareholder
on the date of such shareholder notice and by other shareholders known to such
shareholder to be supporting such proposal on the date of such shareholder
notice, and (d) any financial interest of the shareholder in such proposal.

     A shareholder's notice with respect to a director nomination must set
forth (a) as to each nominee (i) the name, age, business address, and residence
address of the person, (ii) the principal occupation or employment of the
person, (iii) the class and number of shares of the Company that are
beneficially owned by such person, (iv) all information that would be required
to be included in the proxy statement soliciting proxies for the election of
the nominee director (including such person's written consent to serve as a
director if so elected), and (b) as to the shareholder providing such notice
(i) the name and address, as they appear on the Company's books, of the
shareholder, and (ii) the class and number of shares of the Company that are
beneficially owned by such shareholder on the date of such shareholder notice.

     The complete Articles of Incorporation provisions governing these
requirements are available to any shareholder without charge upon request from
the Secretary of the Company.

                                 OTHER MATTERS

     THE BOARD OF DIRECTORS KNOWS OF NO OTHER MATTER TO BE PRESENTED AT THE
ANNUAL MEETING.  IF ANY OTHER MATTER SHOULD BE PRESENTED PROPERLY, IT IS
INTENDED THAT THE ENCLOSED PROXY WILL BE VOTED IN ACCORDANCE WITH THE JUDGMENT
OF THE INDIVIDUALS NAMED IN THE PROXY.

     THE COMPANY WILL PROVIDE TO ANY SHAREHOLDER, UPON THE WRITTEN REQUEST OF
ANY SUCH PERSON, A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K, INCLUDING
THE FINANCIAL STATEMENTS AND THE SCHEDULES THERETO, FOR ITS FISCAL YEAR ENDED
MARCH 31, 1996, AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT
TO RULE 13A-1 UNDER THE SECURITIES EXCHANGE ACT OF 1934.  ALL SUCH REQUESTS
SHOULD BE DIRECTED TO DEBORAH MEDLEY, SECRETARY, DATAFLEX CORPORATION, 2145
CALUMET STREET, CLEARWATER, FLORIDA 34625.  NO CHARGE WILL BE MADE FOR COPIES
OF SUCH ANNUAL REPORT; HOWEVER, A REASONABLE CHARGE FOR THE EXHIBITS WILL BE
MADE.



                                         By Order of the Board of Directors,



                                         /s/ Deborah Medley          
                                         -----------------------------------
                                         Deborah Medley, Secretary



Clearwater, Florida
March, 1997





                                      -15-
<PAGE>   19
                                                                      APPENDIX


                              DATAFLEX CORPORATION
                              2145 CALUMET STREET
                           CLEARWATER, FLORIDA 34625

                                     PROXY

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned hereby appoints Philip Doganiero and Richard C. Rose, or
either of them, as Proxies, each with the power to appoint his substitute, and
hereby authorizes them or their substitutes to represent and to vote, as
designated below, all the shares of common stock of Dataflex Corporation held
of record by the undersigned on March 4, 1997, at the annual meeting of
shareholders to be held on April 4, 1997 or any adjournment thereof.


<TABLE>
<S>                                     <C>                                             <C>
1.  ELECTION OF CLASS II DIRECTORS      FOR the nominee listed below                    WITHHOLD AUTHORITY                
                                        (except as marked to the                        to vote for the nominee           
                                        contrary below)                [ ]              listed below                  [ ]       
                                        

 (INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
                STRIKE A LINE THROUGH THE NOMINEE'S NAME IN THE LIST BELOW)

   Anthony G. Lembo


2.  ELECTION OF CLASS IV DIRECTORS      FOR the nominee listed below                    WITHHOLD AUTHORITY                 
                                        (except as marked to the                        to vote for the nominee            
                                        contrary below)                [ ]              listed below                  [ ]  


 (INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
                STRIKE A LINE THROUGH THE NOMINEE'S NAME IN THE LIST BELOW)


   W. Keith Schilit

3.  ELECTION OF CLASS V DIRECTORS       FOR the nominee listed below                    WITHHOLD AUTHORITY                 
                                        (except as marked to the                        to vote for the nominee            
                                        contrary below)                [ ]              listed below                  [ ]  


 (INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
                STRIKE A LINE THROUGH THE NOMINEE'S NAME IN THE LIST BELOW)

   Barry M. Alpert

</TABLE>


4.  PROPOSAL TO RATIFY THE APPOINTMENT OF PRICE WATERHOUSE LLP AS THE COMPANY'S
    INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS FOR FISCAL YEAR 1997.

     [ ] FOR                      [ ] AGAINST                       [ ] ABSTAIN

5.  In their discretion the Proxies are authorized to vote upon such other
    business as may properly come before the meeting.
<PAGE>   20

 THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN
 BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL BE
 VOTED FOR PROPOSAL 1 AND 2.


 Please sign exactly as name appears below.  When shares are held by joint
 tenants, both should sign.  When signing as attorney, as executor,
 administrator, trustee or guardian, please give full title as such.  If a
 corporation, please sign in full corporate name by President or other
 authorized officer.  If a partnership, please sign in partnership name by
 authorized person.



DATED: ____________________________  1997
      
__________________________________________ ____________________________________
PLEASE MARK, SIGN, DATE, AND RETURN THE    Signature 
PROXY CARD PROMPTLY USING THE 
ENCLOSED ENVELOPE
__________________________________________



                                           ____________________________________
                                           Signature if held jointly  



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