MARC GROUP
SC 14D9, 1999-10-04
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   ----------

                                 SCHEDULE 14D-9
                      Solicitation/Recommendation Statement
                       Pursuant to Section 14(d)(4) of the
                         Securities Exchange Act of 1934

                                   ----------

                                  M/A/R/C INC.
                            (Name of Subject Company)

                                  M/A/R/C INC.
                        (Name of Person Filing Statement)

                          Common Stock, Par Value $1.00
                         (Title of Class of Securities)

                                    552914103
                      (CUSIP Number of Class of Securities)

                                Harold R. Curtis
                      Secretary and Chief Financial Officer
                                  M/A/R/C Inc.
                            7850 North Belt Line Road
                                 P.O. Box 650083
                               Irving, Texas 75063
                                 (214) 506-3400
            (Name, Address and Telephone Number of Person Authorized
 to Receive Notices and Communications on Behalf of the Person Filing Statement)

                                   ----------

                                 With copies to:
                               Scott Bradley, Esq.
                            Bradley Luce Bradley LLP
                           1256 Main Street, Suite 252
                             Southlake, Texas 76092
                                 (817) 329-6626

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<PAGE>

Item 1.  Security and Subject Company.

      The name of the subject company to which this Solicitation/Recommendation
Statement on Schedule 14D-9 (this "Schedule 14D-9") relates is M/A/R/C Inc., a
Texas corporation (the "Company"). The address of the principal executive
offices of the Company is 7850 North Belt Line Road, P.O. Box 650083, Irving,
Texas 75063. The class of equity securities to which this Schedule 14D-9 relates
is common stock, par value $1.00, of the Company (the "Company Common Stock" or
the "Shares").

Item 2. Tender Offer of Purchaser.

      This Schedule 14D-9 relates to the tender offer disclosed in the Schedule
14D-1, dated October 4, 1999 (the "Schedule 14D-1"), of Armstrong Acquisition
Corp., a Texas corporation ("Purchaser") and a wholly owned subsidiary of
Omnicom Group Inc. ("Parent"), to purchase all of the issued and outstanding
Shares at a price of $20.00 per Share, net to the seller in cash, without
interest (the "Per Share Amount"), upon the terms and subject to the conditions
set forth in the Offer To Purchase, dated October 4, 1999 (the "Offer To
Purchase"), and the related Letter of Transmittal (which, together with any
amendments or supplements to the Offer To Purchase or Letter of Transmittal,
collectively constitute the "Offer"). Copies of the Offer To Purchase and the
related Letter of Transmittal are included as Exhibits (a)(1) and (a)(2) to the
Schedule 14D-1 and are incorporated herein by this reference.

      The Offer is being made pursuant to an Agreement and Plan of Merger, dated
as of September 30, 1999 (the "Merger Agreement"), by and among the Company,
Parent and Purchaser. The Merger Agreement provides, among other things, that
Purchaser and Parent will commence the Offer for all of the Shares at a price of
$20.00 per Share, and that, provided the specified conditions to Purchaser's
obligations to purchase Shares in the Offer have been satisfied or waived,
Purchaser will acquire the Shares so tendered pursuant to the Offer. The Merger
Agreement also provides that, as soon as practicable after the satisfaction or
waiver of certain additional conditions set forth in the Merger Agreement,
Purchaser will be merged into the Company (the "Merger"). Pursuant to the
Merger, the Shares of non-tendering Shareholders who do not dissent from the
Merger will be converted into the right to receive $20.00 per Share in cash,
without interest. A copy of the Merger Agreement is included as Exhibit (c)(1)
to the Schedule 14D-1 and is incorporated herein by this reference.

      At a meeting held on September 30, 1999 members of the Board of Directors
of the Company, (the "Company Board") (with one director abstaining) adopted the
Merger Agreement and the transactions contemplated thereby, including the Offer
and the Merger, approved the Offer and the Merger and determined that the Merger
Agreement and the transactions contemplated thereby, including the Offer and the
Merger are fair to and in the best interests of the Shareholders. At that
meeting the Company Board also approved the Tender, Voting and Option Agreement
(as defined herein).

      As set forth in the Schedule 14D-1, the principal executive offices of
Parent and Purchaser are located at 437 Madison Avenue, New York, New York
10022.

Item 3.  Identity and Background.

      (a) Name and Address of Filing Person. The name and address of the
Company, which is the person filing this statement, are set forth in Item 1
above.

      (b) Material Contracts, Conflicts of Interest, Etc. Except as set forth in
this Item 3(b), to the knowledge of the Company, there are no material
contracts, agreements, arrangements or understandings and no actual or potential
conflicts of interest between the Company or its affiliates and (i) the
Company's executive officers, directors or affiliates or (ii) Parent or
Purchaser or their respective executive officers, directors or affiliates.

      Agreements with Parent and Purchaser. A summary of the material provisions
of the Merger Agreement is included in Section 12 of the Offer To Purchase,
which is included as Exhibit (a)(1) to the Schedule 14D-1 and is incorporated
herein by this reference. Such summary does not purport to be complete and is
qualified in its entirety by reference to the complete text of the Merger
Agreement, a copy of which has been filed as Exhibit (c)(1) to the Schedule
14D-1 and is incorporated herein by this reference.

      In connection with the execution of the Merger Agreement, the Company,
certain Shareholders of the Company, the spouses of certain of such
Shareholders, Purchaser and Parent have entered into a Tender, Voting and Option
Agreement, dated as of September 30, 1999 (the "Tender, Voting and Option
Agreement"), pursuant to which the Shareholders party thereto have agreed, among
other things, to tender in the Offer the Shares beneficially owned by them and
vote their Shares in favor of the Merger and against proposals adverse to or


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<PAGE>

conflicting with the transactions contemplated by the Merger Agreement and have
granted an irrevocable proxy to that effect. The Shareholders party thereto have
also granted to Parent an option to purchase the Shares beneficially owned by
them at the Per Share Amount. The option is exercisable if, among other things,
(1) the Offer is consummated (but the Shares subject to the Tender, Voting and
Option Agreement were not purchased by Purchaser), (2) the Merger Agreement
becomes terminable under certain circumstances, or (3) another person or group
(a) discloses a tender or exchange offer, (b) announces an intent to acquire the
Company or acquires 10% or more of the Company's capital stock, or (c) as of
September 15, 1999, owned 10% or more of the Company's capital stock and
acquires or proposes to acquire an additional 5% or more of the Company's
capital stock. The Shareholders party to the Tender, Voting and Option Agreement
include executive officers and certain directors of the Company who beneficially
own 22.5% of the outstanding Shares and 21.9% of the Shares calculated on a
fully diluted basis (assuming exercise of Options and Warrants to purchase
95,000 Shares and 99,000 Shares, respectively, held by these Shareholders). A
summary of the material provisions of the Tender, Voting and Option Agreement is
included in Section 12 of the Offer To Purchase, which is included as Exhibit
(a)(1) to the Schedule 14D-1 and is incorporated herein by this reference. The
summary does not purport to be complete and is qualified in its entirety by
reference to the complete text of the Tender, Voting and Option Agreement, a
copy of which has been filed as Exhibit (c)(2) to the Schedule 14D-1 and is
incorporated herein by this reference.

      From time to time the Company has performed market research projects for
one or more of the Parent's affiliates but no ongoing business relationship
currently exists between the Company and the Parent or its affiliates at this
time.

      Agreements with Executive Officers, Directors or Affiliates of the
Company; Interests of Directors and Executive Officers in the Offer and the
Merger. Certain agreements, arrangements or understandings between the Company
and certain of its directors, executive officers and affiliates are set forth in
the Company's Proxy Statement, dated March 30, 1999, for its 1999 Annual Meeting
of Stockholders (the "1999 Proxy Statement"). The relevant portions of the 1999
Proxy Statement, updated where applicable, are included in the Information
Statement attached hereto as Schedule II and incorporated herein by reference.

      The Company Board and executive officers of the Company may have interests
in the Offer and the Merger that are different from or in addition to the
interests of Shareholders of the Company generally. These additional interests
relate to, among other things, the effect of the Offer and the Merger on certain
employment, benefit and other arrangements to which directors and executive
officers are parties or under which they have rights. These interests, to the
extent material, are described below. The Company Board was aware of these
interests and considered them, among other things, prior to adopting the Merger
Agreement. See Item 4 below.

      Employment Agreements. At the request of Parent, the Company has entered
into new employment agreements with each of its three principal executive
officers. The agreements will become operative only upon the occurrence of the
effective time of the Merger (the "Effective Time"). A summary of certain
material provisions of each of the agreements follows.

      Each of Ms. Sharon M. Munger, currently Chairman of the Board of Directors
of the Company and Chief Executive Officer of the Company, Mr. Jack D. Wolf,
currently President and Chief Operating Officer of the Company, and Mr. Harold
R. Curtis, currently Executive Vice President, Secretary and Chief Financial
Officer of the Company, has entered into an employment agreement that has an
initial term beginning on the Effective Time and ending on December 31, 2002.
The agreements provide (1) that the executive party thereto will continue to
serve in his or her present capacity with the Company during the term of the
employment agreement for an annual salary of $400,000 in the case of Ms. Munger,
$400,000 in the case of Mr. Wolf and $200,000 in the case of Mr. Curtis and (2)
for participation in all benefits offered by the Company (which, pursuant to the
Merger Agreement, must be, in the aggregate, substantially comparable to those
employee benefits provided immediately prior to the date of the Merger
Agreement, subject to certain limited exceptions). Under the employment
agreements, if the executive is terminated by the Company "without cause" (as
defined in the agreements) or the executive terminates his or her employment for
"good reason" (as defined in the agreements), the executive is entitled to
continue to receive from the Company his or her applicable salary compensation
and benefits through December 31, 2002 if the date of termination occurs on or
prior to September 30, 2002 or 90 days after the date of termination if such
date occurs after September 30, 2002. Each of these employment agreements
contains confidentiality and nonsolicitation covenants that require these
officers not to, directly or indirectly, solicit or service the Company's
clients or solicit or hire the Company's


                                       3
<PAGE>

employees for a period of two years after termination of their employment
periods. Ms. Munger's, Mr. Wolf's and Mr. Curtis's cash compensation for 1998
was $325,000, $260,000 and $175,000, respectively.

      The foregoing summary of the employment agreements does not purport to be
complete and is qualified in its entirety by reference to the complete text of
these agreements, which are filed as Exhibits 6 through 8 to this Schedule 14D-9
and incorporated herein by this reference.

      Stock Options, Warrants and Restricted Stock. The Merger Agreement
provides that the Company will take all actions necessary to provide that, upon
consummation of the Merger, (1) subject to clause (2), each then outstanding
option to purchase Shares (the "Options") granted under any of the Company's
stock option plans and each then outstanding warrant to purchase Shares (the
"Warrants"), whether or not then exercisable or vested, will either (a) be
acquired by the Company for cancellation in consideration of payment to the
holders of such Options and Warrants of an amount in respect thereof equal to
the product of (x) the excess, if any, of the Per Share Amount over the per
share exercise price thereof and (y) the number of Shares subject thereto (such
payment to be net of applicable withholding taxes) or (b) be converted into an
Option or Warrant, as applicable, to purchase the number of shares of common
stock of Parent equal to the number of Shares subject to such Option or Warrant,
as applicable, in each case on terms which, giving effect to the Offer and the
Merger, preserve the existing terms of such Options and Warrants and (2) each
then outstanding Option that has been designated by the Company as an "Incentive
Stock Option" (an "ISO") will be converted into an option in accordance with
clause (b) above. In accordance with the terms of the Merger Agreement, any
Options (other than ISOs) and Warrants not exercised or exchanged prior to the
Effective Time will be converted by reason of the Merger into the right to
receive, upon payment of the exercise price thereunder, an amount in cash,
without interest, equal to the Per Share Amount times the number of Shares
subject thereto. As of September 30, 1999, 853,240 Shares were issuable pursuant
to the Options and 156,500 Shares were issuable pursuant to the Warrants.
Directors and executive officers of the Company collectively held Options to
purchase 95,000 Shares (including an Option to purchase 5,000 Shares held by Mr.
Curtis) and Warrants to purchase 121,500 Shares (including Warrants to purchase
99,000 Shares held by Ms. Munger and Mr. Wolf). A more detailed summary of these
provisions is contained in Section 12 of the Offer To Purchase (which is
attached as Exhibit (a)(1) to the Schedule 14D-1 and incorporated herein by this
reference) under the heading "Purpose of the Offer and the Merger; Plans for the
Company; the Merger Agreement; the Tender, Voting and Option Agreement; Other
Matters -- The Merger Agreement -- Treatment of Options and Warrants."

      Parent has informed the Company that it is willing to offer the holders of
restricted Shares the opportunity to permit restricted Shares to be exchanged
for shares of Parent common stock on terms to be determined by the parties,
subject to compliance with the federal securities laws. As of September 30,
1999, 252,000 restricted Shares were issued and outstanding, all of which were
held by Ms. Munger and Mr. Wolf.

      Indemnification. The Merger Agreement provides (1) for indemnification of
the Company's directors and executive officers in certain circumstances, (2)
that the existing indemnification of the Company's directors and executive
officers contained in its Articles of Incorporation and Bylaws will remain in
place for a period of seven years after the Merger closing, and (3) that
director and officer indemnity insurance coverage will be maintained for the
Company's directors and executive officers for a period of seven years after the
Merger closing. A more detailed summary of these provisions in the Merger
Agreement is contained in Section 12 of the Offer To Purchase (which is attached
as Exhibit (a)(1) to the Schedule 14D-1 and incorporated herein by this
reference) under the heading "Purpose of the Offer and the Merger; Plans for the
Company; the Merger Agreement; the Tender, Voting and Option Agreement; Other
Matters -- The Merger Agreement -- Agreement to Defend and Indemnify."

Item 4.  The Solicitation or Recommendation.

      Recommendation of the Board of Directors of the Company. At a meeting held
on September 30, 1999, the Company Board (with one director abstaining) adopted
the Merger Agreement and the transactions contemplated thereby, including the
Offer and the Merger, approved the Offer and the Merger and determined that the
Merger Agreement and the transactions contemplated thereby, including the Offer
and the Merger are fair to and in the best interests of the Shareholders. At
that meeting the Company Board also approved the Tender, Voting and Option
Agreement.

      The Company Board recommends that the Shareholders accept the Offer and
tender their Shares pursuant to the Offer.


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<PAGE>

      A letter to the Company's Shareholders communicating the Company Board's
recommendation and a press release announcing the execution of the Merger
Agreement are filed herewith as Exhibits 3 and 4, respectively, and are
incorporated herein by this reference.

      Background of the Offer. From time to time, the Company has considered
possible strategic alternatives, including possible business combination
transactions. In 1998, Ms. Munger and other representatives of the Company had
informal discussions regarding possible strategic transactions with various
other companies in the information-based business, including Parent. In
connection therewith, in April 1998, the Company retained ING Barings LLC ("ING
Barings") to provide financial advice to the Company regarding its strategic
alternatives.

      In late 1998, representatives of the management of one of Parent's
operating subsidiaries contacted senior management of the Company to determine
whether the Company would be interested in pursuing discussions regarding the
possible acquisition of the Company by Parent. Subsequent discussions were
conducted among representatives of the Company, including representatives of ING
Barings, on an intermittent basis during the first several months of 1999. In
addition, during this period, representatives of the Company, including ING
Barings, contacted a number of other companies (some of which had previously
contacted the Company) that were believed to be possibly interested in pursuing
discussions regarding a business combination transaction with the Company.
Except as described below, these discussions did not result in any business
combination or acquisition proposal that the Company believed should be pursued.

      In early May 1999, representatives of Parent informed representatives of
the Company that Parent would be interested in pursuing the possible acquisition
of the Company at an indicated acquisition price of $18.50 per Share, payable in
cash. Representatives of the Company informed representatives of Parent that the
Company was not interested in pursuing discussions of a possible transaction at
the indicated price level.

      Thereafter, representatives of the Company continued discussions with
other possible bidders for the Company. In June 1999, Parent indicated that it
would be willing to discuss a transaction at a price of $20.00 per Share,
payable in cash. Company representatives conducted meetings with other potential
acquirors during the next two months. One of the potential acquirors indicated
its willingness to pursue the possible acquisition of the Company at a price of
$18.25 per Share, payable in stock. Representatives of the Company informed
representatives of the other company that the Company was not interested in
pursuing discussions of a possible transaction at the indicated price level. In
response, the other company indicated a willingness to pursue the possible
acquisition of the Company at $20.00 per Share, payable in stock.

      In September 1999, representatives of the Company renewed discussions of a
possible business combination transaction with representatives of Parent.
Parent's representatives reiterated to the Company's representatives that Parent
would be willing to pursue a possible acquisition of the Company at $20.00 per
Share, payable in cash. Representatives of Parent informed representatives of
the Company that Parent's proposal was subject to Parent's due diligence
examination of the Company and the negotiation of transactional documentation
that provided Parent with a high level of assurance that the transaction would
be completed. At approximately the same time, representatives of the other
company reiterated a willingness to pursue a possible stock-for-stock
transaction with the Company but no specific proposal was received.

      In mid-September 1999, the Company Board members discussed the status of
the process. The presentations to and discussions by the Company Board included
a review of the possible strategic alternatives available to the Company and a
review by Company management of the discussions to date with representatives of
Parent and other possible strategic partners. Following discussion, the Company
Board directed that Company management and the legal and financial advisors
continue to explore a possible business combination transaction with Parent, as
well as pursue other possible strategic alternatives that might be available to
the Company.

      Thereafter, representatives of the Company informed representatives of
Parent that the Company would be interested in pursuing discussions of a
possible transaction at the $20.00 per Share valuation previously indicated by
representatives of Parent. In addition, representatives of the Company informed
the other company which had indicated an interest in pursuing a stock-for-stock
transaction that the Company was pursuing a possible transaction with Parent and
requested that the other company submit a written proposal at a higher price
than the $20.00 per Share price indicated by Parent. The other company did not
respond to that request. Accordingly, and given the advanced state of the
discussions between the Company and Parent, the Company's representatives
determined that it was unlikely that the other company would propose a
transactional value superior to that being proposed by Parent and that there was
a substantial likelihood that Parent would terminate


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further pursuit of a possible business combination with the Company if the
Company continued to pursue possible transactions with other parties.

      During the last two weeks of September, representatives of the parties
negotiated the final terms of the transaction and the related transactional
documentation and Parent completed its due diligence examination of the Company.
In addition, at the request of Parent, the parties discussed the terms of
employment arrangements with the Company's senior executive officers, including
Ms. Munger and Mr. Wolf, both of whom are also members of the Company Board, to
be effective for three-year periods following the Merger. The terms of these
agreements are described in Item 3(b) of this Schedule 14D-9.

      On September 30, 1999, the Company Board met to discuss the terms of the
transaction. At the meeting the Company's senior management and representatives
of ING Barings and Bradley Luce Bradley LLP, counsel to the Company ("Bradley
Luce"), reported on the discussions with Parent. ING Barings reviewed the
financial terms of the transaction and Bradley Luce reviewed the material terms
of the transaction documents with the directors. The representatives of
ING Barings then presented the firm's financial analysis of the consideration to
be paid in the Offer and Merger and delivered its oral opinion, which oral
opinion was subsequently confirmed in writing, that, as of September 30, 1999,
in the opinion of ING Barings as investment bankers, the consideration payable
to Shareholders in the Offer and the Merger is fair to Shareholders (other than
Parent and its affiliates) from a financial point of view. Following discussion,
the Company Board, with one non-employee director abstaining, adopted the Merger
Agreement and the transactions contemplated thereby, including the Offer and the
Merger and approved the Offer and the Merger and the Tender, Voting and Option
Agreement. One director informed the Company Board that he would not vote in
favor of the transaction and subsequently abstained from voting.

      Reasons for the Company Board's Recommendation. In adopting the Merger
Agreement and approving the transactions contemplated thereby, and recommending
that Shareholders accept the Offer and tender their Shares pursuant to the
Offer, the Company Board considered a number of factors, including in addition
to the factors mentioned in "Background of the Offer" above in this Item 4, the
following:

            (1) The financial and other terms of the Offer, the Merger Agreement
      and the related transaction agreements;

            (2) The financial presentation of ING Barings at the September 30,
      1999 Company Board meeting and the oral opinion of ING Barings, rendered
      on September 30, 1999, to the effect that based upon and subject to
      certain matters stated in its opinion, as of that date, the consideration
      to be received by the Shareholders pursuant to the Offer and the Merger is
      fair to the Shareholders (other than Parent and its affiliates) from a
      financial point of view (the "Fairness Opinion"). (ING Barings confirmed
      its opinion in writing following the Company Board meeting.) The full text
      of the Fairness Opinion, which sets forth the matters considered and the
      assumptions made by ING Barings, is attached hereto as Schedule I.
      Shareholders are urged to read the Fairness Opinion in its entirety; ING
      Barings' opinion is directed only to fairness, from a financial point of
      view, of the $20.00 per Share cash consideration to be received by holders
      of Shares (other than Parent and its affiliates) pursuant to the Offer and
      the Merger, and is not intended to constitute, and does not constitute, a
      recommendation as to whether any Shareholder should tender Shares pursuant
      to the Offer.

           (3) That the $20.00 Per Share Amount represents a premium of 41.6%
      over the closing price of the Company's Common Stock ($14.13) on the
      NASDAQ System on September 30, 1999, the last full trading day prior to
      the execution of the Merger Agreement;

           (4) The absence of a financing condition to the Offer and the
      perceived ability of Parent to consummate the Offer, the Merger and the
      transactions contemplated by the Merger Agreement;

           (5) The Company's future prospects, financial resources, ability to
      access the capital markets and alternatives available to the Company as a
      stand-alone enterprise;

           (6) Increased competition in all segments of the Company's businesses
      from other companies, particularly those with substantially greater
      financial resources and superior access to potential customers for
      products similar to those offered by the Company;

           (7) Consolidation trends within the market research and database
      marketing businesses that have adversely affected, and are expected to
      continue to adversely affect, the Company's relative competitive position
      unless it becomes a part of a larger, more diversified company such as
      Parent;


                                       6
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           (8) The strategic value of the Company's principal assets in the
      hands of a larger, more diversified company such as Parent, with the
      financial and other resources necessary to more optimally exploit those
      assets;

           (9) The Company Board's belief that the Offer and the Merger
      represent an opportunity to reduce certain of the risks described in the
      foregoing considerations by effecting a strategic business combination
      with a larger, more diversified company and to enter into a transaction
      which the Company Board believed was predicated on an attractive valuation
      for the Shareholders; and

           (10) The provisions of the Merger Agreement which permit the Company
      Board to consider an unsolicited superior proposal in order to comply with
      the Company Board's fiduciary duties to the Shareholders.

The foregoing discussion of the information and factors considered and given
weight by the Company Board is not intended to be exhaustive. In view of the
variety of factors considered in connection with its evaluation and approval of
the Offer, the Merger Agreement, the Tender, Voting and Option Agreement and the
transactions contemplated thereby, the Company Board did not find it practicable
to, and did not, quantify or otherwise assign relative weights to the specific
factors considered in reaching its determination. In addition, individual
members of the Company Board may have given different weights to different
factors.

      The Company Board also considered three principal relative detriments of
the Offer and the Merger:

            (1) The Offer and the Merger would be effected in highly competitive
      and rapidly changing industry conditions which, among other factors, had
      resulted in decreases in the market price for the Shares during 1998 and
      1999;

            (2) As a result of the Offer and the Merger, the benefits of the
      Company's long-term prospects would not be realized by the existing
      Shareholders; and


            (3) The terms of the Merger Agreement limiting the Company's ability
      to consider other acquisition proposals and requiring the Company to pay a
      termination fee in certain circumstances make it more difficult for
      another potential bidder to propose to acquire the Company on a basis that
      would be superior to that contemplated by the Merger Agreement.

However, the Company Board as a whole determined that the foregoing detriments
were outweighed by the potential benefits of the transactions described above.

Item 5.  Persons Retained, Employed or to be Compensated.

      Pursuant to an engagement letter, dated as of April 22, 1998 (the "ING
Barings' Engagement Letter"), the Company engaged ING Barings to act as its
financial advisor for the period through December 31, 1999 in connection with
various possible transactions, including transactions such as the Offer and
Merger. As part of its role as financial advisor, ING Barings delivered the
Fairness Opinion to the Company Board. Pursuant to the Barings' Engagement
Letter, ING Barings will receive from the Company total compensation equal to
approximately $1.6 million (the "Transaction Fee"). Of the Transaction Fee,
$150,000 was paid upon the execution of the ING Barings' Engagement Letter or as
quarterly retainers, $250,000 was payable upon delivery of ING Barings' oral
opinion as to the fairness, from a financial point of view, of the consideration
to be received by the Company's Shareholders and the balance becomes payable
upon consummation of the transactions.The Company also has agreed to reimburse
ING Barings for its reasonable out-of-pocket expenses, including the fees and
expenses of legal counsel and other advisors, and to indemnify ING Barings and
certain related persons or entities against certain liabilities, including
liabilities under the federal securities laws, relating to or arising out of its
engagement. In the ordinary course of its business, ING Barings may actively
trade the debt and equity securities of the Company and Parent for its own
account and for the accounts of customers and, accordingly, may at any time hold
a long or short position in such securities. Except as disclosed herein, neither
the Company nor any person acting on its behalf currently intends to employ,
retain or compensate any other person to make solicitations or recommendations
to Shareholders of the Company on its behalf concerning the Offer or the Merger.

Item 6.  Recent Transactions and Intent With Respect to Securities.

      (a) No  transactions  in the Shares have been effected  during the past 60
days by the Company or, to the Company's knowledge, by any executive officer,
director, affiliate or subsidiary of the Company.


                                       7
<PAGE>

      (b) To the knowledge of the Company, all of its executive officers,
directors, affiliates and subsidiaries currently intend to tender pursuant to
the Offer all Shares held of record or beneficially owned by them (other than
Shares issuable upon exercise of stock options and Shares, if any, which if
tendered could cause such persons to incur liability under the provisions of
Section 16(b) of the Exchange Act). As described in Item 3 above, certain
Shareholders of the Company have agreed to tender their Shares in the Offer
pursuant to the Tender, Voting and Option Agreement.

Item 7.  Certain Negotiations and Transactions by the Subject Company.

      (a) Except as set forth in this Schedule 14D-9, the Company is not engaged
in any negotiation in response to the Offer which relates to or would result in
(i) an extraordinary transaction, such as a merger or reorganization, involving
the Company or any subsidiary of the Company, (ii) a purchase, sale or transfer
of a material amount of assets by the Company or any subsidiary of the Company,
(iii) a tender offer for or other acquisition of securities by or of the
Company, or (iv) any material change in the present capitalization or dividend
policy of the Company.

      (b) Except as described in Item 3(b) and Item 4 above (the provisions of
which are hereby incorporated by reference), there are no transactions, board
resolutions, agreements in principle or signed contracts in response to the
Offer which relate to or would result in one or more of the matters referred to
in Item 7(a).

Item 8.  Additional Information to be Furnished.

      (a) The Information Statement attached as Schedule II hereto and
incorporated herein by this reference is being furnished pursuant to Rule 14f-1
under the Securities and Exchange Act of 1934 in connection with the potential
designation by Parent, pursuant to the Merger Agreement, of certain persons to
be appointed to the Company Board other than at a meeting of the Shareholders if
the Offer is completed.

      (b) As a Texas company, the antitakeover provisions of Article 13 of the
Texas Business Corporation Act ("Texas Law") by their terms apply to the
Company. A description of these provisions and their applicability to the
Company is contained in the Offer To Purchase (which is attached as Exhibit
(a)(1) to the Schedule 14D-1 and incorporated herein by this reference) under
the caption "Certain Legal Matters and Regulatory Approvals -- State Takeover
Laws." At its meeting held on September 30, 1999, the Company Board adopted the
Merger Agreement and approved the transactions contemplated thereby and approved
the Tender, Voting and Option Agreement, which adoption and approval rendered
Article 13 of the Texas Law inapplicable to the Merger Agreement and the
transactions contemplated thereby including the Offer, the Merger and the
Tender, Voting and Option Agreement.

      (c) For a description of dissenters' rights applicable to theMerger (such
rights not being applicable to the Offer), see the section captioned "Purpose of
the Offer and the Merger; Plans for the Company; the Merger Agreement; the
Tender, Voting and Option Agreement; Other Matters -- Other Matters --
Dissenters' Rights" of the Offer to Purchase, which is included as Exhibit(a)(1)
to the Schedule 14D-1 and is incorporated herein by this reference.

Item 9.  Material to be Filed as Exhibits.

Exhibit 1.  Agreement and Plan of Merger, dated as of September 30, 1999,
            among Purchaser, Parent and the Company (incorporated by reference
            to Exhibit (c)(1) to the Schedule 14D-1).

Exhibit 2.  Tender, Voting and Option Agreement, dated as of September 30,
            1999, among Parent, the Company, certain Shareholders of the Company
            and certain of such Shareholders' spouses (incorporated by reference
            to Exhibit (c)(2) to the Schedule 14D-1).

Exhibit 3.  Letter to Shareholders of M/A/R/C Inc., dated October 4, 1999.*

Exhibit 4.  Joint Press Release issued by the Company and Parent on October 1,
            1999.

Exhibit 5.  Opinion of ING Barings, dated September 30, 1999 (incorporated
            herein as Schedule I).*

Exhibit 6.  Employment Agreement, dated September 30, 1999, between the Company
            and Sharon M. Munger.

Exhibit 7.  Employment Agreement, dated September 30, 1999, between the Company
            and Jack D. Wolf.

Exhibit 8.  Employment Agreement, dated September 30, 1999, between the Company
            and Harold R. Curtis.

- ----------
*     Included in copies of Schedule 14D-9 mailed to Shareholders together with
      information in Schedules I and II hereto.


                                       8
<PAGE>

                                   SIGNATURE

      After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                         M/A/R/C INC.


                                         By: /s/ HAROLD R. CURTIS
                                            ------------------------------------
                                            Mr. Harold R. Curtis
                                            Executive Vice President, Secretary
                                               and Chief Financial Officer

Dated: October 4, 1999


                                       9
<PAGE>

                                                                      Schedule I

                          [Letter head of ING BARINGS]



September 30, 1999

Board of Directors
M/A/R/C Inc.
7850 North Belt Line Road
Irving, TX 75063


Ladies and Gentlemen:

      We understand that a newly formed  subsidiary (the  "Acquiror") of Omnicom
Group Inc. (the "Parent") has proposed to acquire all the  outstanding  stock of
M/A/R/C Inc. (the  "Proposed  Transaction").  In the Proposed  Transaction,  the
Acquiror will offer to purchase pursuant to a tender offer (the "Offer") any and
all of the  outstanding  shares of Common Stock,  par value $1.00 per share (the
"Common  Stock"),  of M/A/R/C Inc. (the "Company") for $20.00 per share in cash.
Shares  of  Common  Stock  not  acquired  in the  Proposed  Transaction  will be
converted  into the right to receive  $20.00 per share in cash  pursuant  to the
merger of the Acquiror into the Company.  The terms and  conditions of the Offer
and the  merger  are set  forth  in the  Agreement  and  Plan of  Merger,  dated
September 30, 1999, by and among the Acquiror,  the Parent, and the Company (the
"Merger Agreement").

      You have requested our opinion, as investment bankers, as to the fairness,
from a financial  point of view,  to the  holders  (other than the Parent or its
affiliates)  of the Common  Stock of the  Company,  of the  consideration  to be
received in the Proposed Transaction.

      We have  acted as  financial  advisor  to the  Board of  Directors  of the
Company in connection  with the Proposed  Transaction and will receive a fee for
our  services.  As you are  aware,  ING  Barings  has  previously  rendered  and
continues to render certain  investment  banking and financial advisory services
to the Company for customary  fees. In addition,  in the ordinary  course of our
business,  we trade or otherwise  effect  transactions  in the securities of the
Company  for  our  own  account  and  for  the  account  of our  customers  and,
accordingly,  may at any time hold a long or short position in such  securities.
In conducting our analysis and arriving at our opinion as expressed  herein,  we
have reviewed and analyzed, among other things, the following:

      (i) drafts of the Merger  Agreement and other tender offer materials dated
September 30 and September 27, respectively;

      (ii) the  Company's  Annual  Reports  on Form 10-K for each of the  fiscal
years in the period ended December 31, 1998 and the Company's  Quarterly Reports
on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999;

      (iii) certain other publicly available information  concerning the Parent,
the Company and the trading market for the Company's Common Stock;

      (iv) certain internal  information and other data relating to the Company,
its business and prospects, including forecasts and projections,  provided to us
by management of the Company;

<PAGE>

      (v)  certain  publicly  available  information  concerning  certain  other
companies  engaged in businesses which we believe to be generally  comparable to
the  Company  and the  trading  markets  for  certain of such  other  companies'
securities;

      (vi) the financial terms of certain recent business  combinations which we
believe to be relevant; and

      (vii) certain other proposals and indications of interest  received by the
Company relating to the acquisition of the Company.

We have also met with certain  officers and employees of the Company  concerning
its business  and  operations,  assets,  present  condition  and  prospects  and
undertook  such  other  studies,   analyses  and  investigations  as  we  deemed
appropriate.

      In arriving at our  opinion,  we have assumed and relied upon the accuracy
and completeness of the financial and other  information used by us and have not
attempted  independently  to  verify  such  information,  nor do we  assume  any
responsibility  to do so.  We have  assumed  that the  Company's  forecasts  and
projections provided to or reviewed by us have been reasonably prepared based on
the best current  estimates and judgment of the  Company's  management as to the
future  financial  condition and results of  operations of the Company.  We have
visited  but have not  conducted a physical  inspection  of the  properties  and
facilities  of the  Company,  nor  have  we  made or  obtained  any  independent
evaluation or appraisal of such  properties and  facilities.  We have also taken
into account our assessment of general economic, market and financial conditions
and our  experience  in  similar  transactions,  as well  as our  experience  in
securities valuation in general. Our opinion necessarily is based upon economic,
market, financial and other conditions as they exist and can be evaluated on the
date  hereof and we assume no  responsibility  to update or revise  our  opinion
based upon events or circumstances  occurring after the date hereof.

      This letter and the opinion  expressed herein are for the use of the Board
of  Directors  of the  Company.  This  opinion  does not address  the  Company's
underlying business decision to approve the Proposed Transaction or constitute a
recommendation   to  the   shareholders  of  the  Company  as  to  whether  such
shareholders  should  tender their shares in the Offer or as to any other action
such shareholders should take regarding the Proposed  Transaction.  This opinion
may not be reproduced, summarized, excerpted from or otherwise publicly referred
to or disclosed in any manner  without our prior written  consent  provided that
this opinion may be included in any filing required under applicable  securities
laws.

      Based upon and subject to the  foregoing,  it is our opinion as investment
bankers  that the  consideration  to be received by the holders  (other than the
Parent or its  affiliates)  of the Common Stock in the Proposed  Transaction  is
fair, from a financial point of view, to such holders.


                                                     Very truly yours,

                                                     /s/ ING Barings LLC

                                                     ING BARINGS LLC


<PAGE>

                                                                     SCHEDULE II

                                  M/A/R/C INC.
                            7850 North Belt Line Road
                                 P.O. Box 650083
                               Irving, Texas 75063

             Information Statement Pursuant to Section 14(f) of the
            Securities Exchange Act of 1934 and Rule 14f-1 Thereunder This

      Information Statement is being mailed on or about October 4, 1999 as
part of the Solicitation/Recommendation Statement on Schedule 14D-9 (the
"Schedule 14D-9") of M/A/R/C Inc. (the "Company"). Capitalized terms used herein
and not otherwise defined shall have the meaning set forth in the Schedule
14D-9. You are receiving this Information Statement in connection with the
possible election of persons designated (the "Parent Designees") by Omnicom
Group Inc. ("Parent") to the Company's Board of Directors (the "Company Board").
This Information Statement is required by Section 14(f) of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and Rule 14f-1
promulgated thereunder. You are urged to read this Information Statement
carefully. You are not, however, required to take any action in connection with
this Information Statement.

      The Offer commenced on October 4, 1999 and is scheduled to expire at 12:00
midnight New York City time, on November 1, 1999, unless extended upon the terms
set forth in the Offer To Purchase.

      The information contained in this Information Statement concerning Parent
and Purchaser has been furnished to the Company by Parent. The Company assumes
no responsibility for the accuracy or completeness of that information.

                        Voting Securities of the Company

      The Shares constitute the only class of voting securities of the Company
outstanding. Each Share has one vote. As of September 29, 1999, there were
5,240,185 Shares issued and outstanding.

                            Designation of Directors

      The Merger Agreement provides that, promptly upon the payment by Purchaser
for Shares pursuant to the Offer, and from time to time thereafter as Shares are
acquired by Purchaser, Parent is entitled to designate such number of directors,
rounded up to the next whole number, on the Company Board that will give Parent,
subject to compliance with Section 14(f) of the Exchange Act, representation on
the Company Board equal to at least the number of directors which equals the
product of the total number of directors on the Company Board (giving effect to
the directors appointed or elected pursuant to such provision and including
current directors serving as officers of the Company) multiplied by the
percentage that the aggregate number of Shares beneficially owned by Parent or
any affiliate of Parent (including for purposes of such provision such Shares as
are accepted for payment pursuant to the Offer, but excluding Shares held by the
Company) bears to the number of Shares outstanding. At such times, if requested
by Parent, the Company will also cause each committee of the Company Board to
include persons designated by Parent constituting the same percentage of each
such committee as Parent's designees are of the Company Board. The Merger
Agreement also provides that the Company shall, upon request by Parent, promptly
increase the size of the Company Board and/or exercise its best efforts to
secure the resignations of such number of directors as is necessary to enable
Parent's designees to be elected to the Company Board and shall cause Parent's
designees to be so elected. However, in the event that Parent's designees are
appointed or elected to the Company Board, until the effective time of the
Merger the Company Board is required to have at least two directors who are
directors on the date of the Merger Agreement and who are neither officers of
the Company nor designees, stockholders, affiliates or associates (within the
meaning of the federal securities laws) of Parent (one or more of such
directors, the "Independent Directors"), except that, if no Independent
Directors remain, the other directors are to designate two persons to fill the
vacancies, neither of whom shall be either an officer of the Company or a
designee, shareholder, affiliate or associate of Parent, and such persons shall
be deemed to be Independent Directors for purposes of the Merger Agreement.


                                      II-1
<PAGE>

                          Purchaser Director Designees

      Purchaser has informed the Company that it will choose the Purchaser
Designees from the individuals shown in the table below to serve on the Company
Board. Each of the following individuals has consented to serve as a director of
the Company if appointed or elected. None of the Purchaser Designees currently
is a director of, or holds any position with, the Company. To Purchaser's
knowledge, except as set forth below and in the Offer To Purchase, none of the
Purchaser Designees or any of their associates beneficially owns any equity
securities or rights to acquire securities of the Company, nor has any such
person been involved in any transaction with the Company or any of its
directors, executive officers or affiliates that are required to be disclosed
pursuant to the rules and regulations of the Commission. The name, age, present
principal occupation or employment and five-year employment history of each of
the following individuals are set forth below. Each person is a citizen of the
United States and the business address of each person is c/o Omnicom Group Inc.,
437 Madison Avenue, New York, New York 10022.

                                    Principal Occupation
     Name                  Age      or Occupations and Directorships
     -----                 ---      --------------------------------------------

Philip J. Angelastro       34       Mr. Angelastro has been Controller of Parent
                                    since February 1999, having previously
                                    served as Vice President of Finance of
                                    Parent's Diversified Agency Services ("DAS")
                                    division. Prior to joining Parent in 1997,
                                    Mr. Angelastro was a Partner at Coopers &
                                    Lybrand LLP.

Michael Birkin             41       Mr. Birkin has been President of DAS since
                                    1998. Mr. Birkin served as President, Europe
                                    and Asia of DAS from 1997 to 1998. Mr.
                                    Birkin joined DAS in 1995 as European
                                    Managing Director, having been Group Chief
                                    Executive of Interbrand, a subsidiary of
                                    Parent, for several years prior.

Thomas L. Harrison         52       Mr. Harrison has served as Chairman and
                                    Chief Executive Officer of DAS since May,
                                    1998, having previously served as its
                                    President since February, 1997. He also has
                                    served as Chairman of the Diversified
                                    Healthcare Communications Group since its
                                    formation by Parent in 1994. From 1987 to
                                    1994, Mr. Harrison served as Chairman and
                                    Chief Executive Officer of the Harrison &
                                    Star Business Group.

Dennis E. Hewitt           55       Mr. Hewitt has been Treasurer of Parent
                                    since January 1994. Mr. Hewitt joined Parent
                                    in 1988 as Assistant Treasurer.

Barry J. Wagner            59       Mr. Wagner was promoted to Secretary and
                                    General Counsel of Parent in May 1995. Mr.
                                    Wagner was previously Assistant Secretary of
                                    Parent.

Thomas W. Watson           64       Mr. Watson has been Executive Vice President
                                    of Parent since 1998. Prior to such time,
                                    Mr. Watson served as Vice Chairman of DAS
                                    for several years.

Randall J. Weisenburger    40       Mr. Weisenburger joined Parent in September
                                    1998 and became its Executive Vice President
                                    and Chief Financial Officer on January 1,
                                    1999. Mr. Weisenburger was previously with
                                    Wasserstein Perella & Co., where he was
                                    President and Chief Executive Officer of
                                    Wasserstein Perella Management Partners, its
                                    merchant banking subsidiary.


                                      II-2
<PAGE>

        Security Ownership of Certain Beneficial Holders and Management


Security Ownership of Certain Beneficial Holders

      The following table shows, as of September 30, 1999 (the "Measurement
Date"), certain information regarding those persons known to the Company to have
been the owners on such date of more than 5% of the Shares then outstanding
based on filings pursuant to Rule 13d of the Exchange Act.

                                                   Amount       Percentage of
          Name and Address                      Beneficially    Common Stock
         of Beneficial Owner                      Owned(1)      Outstanding(2)
         -------------------                     ----------     --------------
Lord, Abbett & Co                                 810,000(3)         13.0%
      767 Fifth Avenue
      New York, NY 10153

M/A/R/C Inc. Employee Stock Ownership Trust       696,289(4)         11.1%
      c/o Scudder Trust Company
      5 Industrial Way
      Salem, NH 03079

Sharon M. Munger                                  466,190(5)          7.5%
      7850 North Belt Line Road
      Irving, Texas 75063

Brinson Partners, Inc.                            463,000(6)          7.4%
      209 South LaSalle Street
      Chicago, Illinois 60604-1295

Cecil B. Phillips                                 368,318(4)(7)       5.9%
      7850 North Belt Line Road
      Irving, Texas 75063

Pequot Capital Management, Inc.                   364,000(8)          5.8%
      500 Nyala Farm Road
      Westport, CT 06880

- ----------
(1)   Unless otherwise indicated, each person or group has sole voting and
      dispositive power with respect to all these Shares.

(2)   Based on 6,249,925 fully diluted Shares as of September 29, 1999,
      including 126,500 Shares issuable upon exercise of stock warrants and
      853,240 Shares issuable upon exercise of stock options.

(3)   Lord, Abbett & Co. is an investment adviser under Section 203 of the
      Investment Advisors Act of 1940.

(4)   The Trustee of the Employee Stock Ownership Trust (the "ESOT") votes the
      Shares held by the ESOT as directed by the beneficiaries of the ESOT.
      Except in certain limited circumstances, the Trustee may acquire and
      dispose of the assets of the ESOT only as the ESOT's Administrative
      Committee directs. The Administrative Committee presently consists of
      Cecil B. Phillips, Sharon M. Munger, and Rolan G. Tucker. As members of
      the Committee, these persons may be deemed to share investment power with
      respect to the Shares held by the ESOT. The Shares held by the ESOT are
      not included in the number of Shares reflected in the table as being owned
      by these persons except to the extent of such person's own accounts with
      the ESOT.

(5)   Includes Ms. Munger's beneficial interest in 28,799 Shares allocated to
      her accounts with the ESOT and 49,000 Shares subject to being acquired by
      Ms. Munger under a warrant exercisable within 60 days of the Measurement
      Date.

(6)   BP1, an investment adviser registered under Section 203 of the Investment
      Advisors Act of 1940, ia an indirect wholly owned subsidiary of UBS AG,
      which is classified as a Bank as defined in Section 3(a)(b) of the
      Exchange Act. BPI and UBS AG disclaim beneficial ownership of these
      securities.

(7)   Includes 175,413 Shares owned by Mr. Phillips' former spouse, Catherine
      Cook Phillips. Mr. Phillips holds an irrevocable proxy on these Shares.

(8)   Pequot Capital Management, Inc. is an investment adviser under Section 203
      of the Investment Advisors Act of 1940.


                                      II-3
<PAGE>

                        Security Ownership of Management

      The following table contains information concerning the number of shares
of common stock owned beneficially as of the Measurement Date by all present
directors and executive officers of the Company as a group.

                                            Amount                Percentage of
    Name and Address                     Beneficially             Common Stock
   of Beneficial Owner                     Owned(1)              Outstanding(2)
   -------------------                   ------------            --------------
M/A/R/C Inc. Employee
  Stock Ownership Trust                     696,289(3)               11.1%
Sharon M. Munger                            466,190(4)                7.5%
Cecil B. Phillips                           368,318(3)(5)             5.9%
Jack D. Wolf                                292,140(6)                4.7%
Corinne F. Maginnis                          55,351(7)                *
Harold R. Curtis                             45,754(8)                *
Elmer L. Taylor, Jr.                         27,168                   *
Daniel J. Sutherland                         12,175(9)                *
Rolan G. Tucker                               9,405(3)                *
Edward R. Anderson                            7,500(10)               *
Thomas J. Vacchiano, Jr.                      7,500(11)               *
John H. Friedman                              7,500(12)               *
All directors and executive
  officers as a group (11 persons)        1,299,001(13)              20.8%

- ----------
(1)   Unless otherwise indicated, each person or group has sole voting and
      dispositive power with respect to all these Shares.

(2)   Based on 6,249,925 fully diluted Shares as of September 29, 1999,
      including 126,500 Shares issuable upon exercise of stock warrants and
      853,240 Shares issuable upon exercise of stock options.

(3)   The Trustee of the ESOT votes the Shares held by the ESOT as directed by
      the beneficiaries of the ESOT. Except in certain limited circumstances,
      the Trustee may acquire and dispose of the assets of the ESOT only as the
      ESOT's Administrative Committee directs. The Administrative Committee
      presently consists of Cecil B. Phillips, Sharon M. Munger, and Rolan G.
      Tucker. As members of the Committee, these persons may be deemed to share
      investment power with respect to the Shares held by the ESOT. The Shares
      held by the ESOT are not included in the number of Shares reflected in the
      table as being owned by these persons except to the extent of such
      person's own accounts with the ESOT.

(4)   Includes Ms. Munger's beneficial interest in 28,799 Shares allocated to
      her accounts with the ESOT and 49,000 shares subject to being acquired by
      Ms. Munger under a warrant exercisable within 60 days of the Record Date.

(5)   Includes 175,413 Shares owned by Mr. Phillips' former spouse, Catherine
      Cook Phillips. Mr. Phillips holds an irrevocable proxy on these Shares.

(6)   Includes Mr. Wolf's beneficial interest in 25,742 Shares allocated to his
      ESOT accounts and 50,000 Shares subject to being acquired by Mr. Wolf
      under a Warrant exercisable within 60 days of the Record Date.

(7)   Includes Ms. Maginnis' beneficial interest in 12,813 Shares allocated to
      her ESOT accounts.

(8)   Includes Mr. Curtis' benefical interest in 7,754 Shares allocated to his
      ESOT account and 1,000 Shares subject to being acquired by Mr. Curtis
      under a stock option within 60 days of the Measurement Date, but does not
      include 4,000 Shares not subject to being acquired by Mr. Curtis within 60
      days of the Measurement Date.

(9)   Includes Mr. Sutherland's benefical interest in 175 Shares allocated to
      his ESOT accounts.

(10)  Includes 7,500 Shares subject to being acquired by Mr. Anderson under a
      Warrant exercisable within 60 days of the Measurement Date.

(11)  Includes 7,500 Shares subject to being acquired by Mr. Vacchiano under a
      Warrant exercisable within 60 days of the Measurement Date.

(12)  Includes 7,500 Shares subject to being acquired by Mr. Friedman under a
      Warrant exercisable within 60 days of the Measurement Date.

(13)  Excludes Shares held by the ESOT, but includes the beneficial interests in
      Shares allocated to each director's and executive officer's ESOT accounts.
      Includes Shares subject to stock options or stock warrants exercisable
      within 60 days of the Measurement Date.

*     Less than 1%.

      Information Concerning the Board of Directors and Executive Officers

Identification of Directors

      The names, ages, and related information of the nominees and all directors
of the Company as of the Measurement Date appear below.

Directors Whose Terms Expire in 2002

<TABLE>
<CAPTION>
       Name                     Age      Present Offices Held in the Company          Director Since
       -----                   ----      --------------------------------             --------------
<S>                             <C>      <C>                                               <C>
Elmer L. Taylor, Jr.            72       Director and Vice Chairman of the Board           1981
John H. Friedman                45       Director                                          1998
Thomas J. Vacchiano, Jr.        46       Director                                          1999
</TABLE>

      Mr.Elmer L. Taylor, Jr., serves as Vice Chairman of the Company Board, a
position he has held since his election in December 1984. Upon his retirement
from active employment with the Company in 1988,


                                      II-4
<PAGE>

Mr. Taylor became a consultant to the Company and served in that capacity until
December 1997. Mr. Taylor served as President of Marketing And Research
Counselors, Inc., from May 1983 until its merger into the Company in December
1984 and as its Executive Vice President from 1968 to May 1983. Mr. Taylor was
Chief Operating Officer of Marketing And Research Counselors, Inc., from January
1982 until the merger of Marketing And Research Counselors, Inc. into the
Company in 1984.

      Mr. Friedman has been Managing Director of Easton Capital Corporation, a
private investment firm, since 1991. From 1989 to 1991, he was the Managing
Partner of Security Pacific Capital Investors, a leveraged buyout and venture
capital firm. From 1981 to 1989, he was employed by E.M. Warburg Pincus & Co.
where his last position was Managing Director. Mr. Friedman graduated Magna Cum
Laude from Yale College in 1975 and received his J.D. degree from the Yale Law
School in 1978.

      Thomas (Tom) J. Vacchiano, Jr. is Chief Executive Officer and President of
Xerox Engineering Systems, a Xerox New Enterprise company. Before joining Xerox
in September of 1997, Mr. Vacchiano was Vice President Worldwide Operations for
Digital Equipment Corporation. He was instrumental in the formation and
operation of Digital's Systems Business Unit. This business included product
development, marketing, sales, and support of Digital's high performance Alpha
systems around the world. Prior to joining Digital in 1994, Mr. Vacchiano spent
17 years with NCR Corporation and AT&T in a number of increasingly responsible
senior management positions. These assignments included Country Manager of
Mexico, Sales Vice President for Indirect Channels, Vice President of Marketing
for the PC line of business, and Vice President of Strategy and Business
Development.

Directors Whose Terms Expire in 2001

<TABLE>
<CAPTION>

    Name               Age      Present Offices Held in the Company                 Director Since
    -----             ----      --------------------------------                    --------------
<S>                    <C>      <C>                                                      <C>
Cecil B. Phillips      75       Director and Chairman Emeritus                           1981
Rolan G. Tucker        75       Director                                                 1983
Jack D. Wolf           46       Director, President, and Chief Operating Officer         1995
</TABLE>

      Mr. Cecil B. Phillips served as Director, Chairman of the Board and Chief
Executive Officer of the Company from May 1983 to August 1993 when he
relinquished the title of Chief Executive Officer. In January 1998, Mr. Phillips
also relinquished the title of Chairman of the Board and was elected to his
present position as Chairman Emeritus. Mr. Phillips also served as Chairman of
the Board of Marketing And Research Counselors, Inc., the Company's former
principal operating subsidiary, from May 1983 until its merger into M/A/R/C in
December 1984; President and Chief Operating Officer of the Company from
February 1982 to May 1983; and as resident and Chief Executive Officer of
Marketing And Research Counselors, Inc., from July 1965 to May 1983.

      Mr. Rolan G. Tucker, a certified public accountant, is active in numerous
business and civic affairs. Until 1989, he served as Chairman of the Board of
Metropolitan Savings and Loan Association, Dallas, Texas, for a period in excess
of five years. From 1976 until 1986, he also was President and Chief Executive
Officer of Metropolitan Savings. At the request of federal regulators, Mr.
Tucker also served as Chairman of the Board of Horizon Federal Savings and Loan,
New Orleans, Louisiana, from May 1987 until February 1989. Mr. Tucker was a
member of the Dallas City Council from 1980 to 1983, and he served several terms
as a member of the Board of Directors of the Federal Home Loan Bank of Dallas.

      Mr. Jack D. Wolf is President and Chief Operating Officer of the Company,
positions he assumed in January 1998. Prior to that, Mr. Wolf had advanced
through the ranks of the Company into progressively responsible positions.
Starting as a data processing manager in 1976, Mr. Wolf was named manager of the
Company's Greensboro, North Carolina office in 1978. He was elected Vice
President of the Company in 1981; Senior Vice President in 1984; Executive Vice
President in 1986 and President of the Targetbase Marketing division in 1990.
Mr. Wolf is active in several marketing organizations, including service on the
Advisory Council for the National Center for Database Marketing. In 1996, he was
elected to serve on the Direct Marketing Education Foundation Board of Trustees.
In 1997, he became a member of the Master of Science in Marketing Research
(MSMR) Advisory Board at The University of Texas at Arlington.

Directors Whose Terms Expire in 2000

<TABLE>
<CAPTION>

Name                       Age      Present Offices Held in the Company       Director Since
- -----                     ----      --------------------------------          --------------
<S>                        <C>      <C>                                            <C>
Sharon M. Munger           53       Director, Chairman of the Board,               1983
                                    and Chief Executive Officer
Edward R. Anderson         52       Director                                       1997
</TABLE>


                                      II-5
<PAGE>

      Ms. Sharon M. Munger, Chief Executive Officer of the Company since August
1993, assumed the additional duties of Chairman of the Board in January 1998.
She previously served as President and Chief Operating Officer from November
1986 to January 1998. Ms. Munger has served in various executive positions with
the Company and its subsidiaries since January 1978.

      Mr. Edward R. Anderson is President and Chief Executive Officer of
E-Certify Corp. From January 1994, until he joined E-Certify Corp., he was
President and Chief Executive Officer of CompuCom Systems, Inc., a leading
provider of personal computer products and services to large and medium sized
businesses throughout the United States. Mr. Anderson served as CompuCom's Chief
Operating officer from August 1993 through December 1993. Prior to joining
CompuCom (NASDAQ -- "CMPC"), Mr. Anderson served from May 1988 to July 1993 as
President and Chief Operating Officer of Computerland Corporation (now known as
Vanstar), a computer reseller.

Executive Officers

      Set forth below is certain information concerning the executive officers
of the Company, other than executive officers who are also members of the
Company Board:

Name                       Age      Position with the Registrant
- -----                     ----      ----------------------------
Corinne F. Maginnis        51       Executive Vice President of the Registrant
                                    since November 1990; President of the
                                    Registrant's Quality Strategies subsidiary
                                    from January 1991 to November 1994; Senior
                                    Vice President of the Registrant from
                                    November 1986 to December 1990; Executive
                                    Vice President from January 1985 to November
                                    1986; Senior Vice President from July 1984
                                    to January 1985; Vice President from January
                                    1983 to July 1984; Research Associates
                                    Manager from September 1982 to January 1983.
                                    Ms. Maginnis is the sister of Sharon M.
                                    Munger, President and Chief Executive
                                    Officer of the Registrant.

Daniel J. Sutherland       46       President of M/A/R/C Research since
                                    September 1998.

Harold R. Curtis           60       Executive Vice President of the Registrant
                                    since April 1998; Senior Vice President from
                                    November 1986 to April 1998; Chief Financial
                                    Officer, Secretary and Treasurer of the
                                    Registrant since 1982.

      The executive officers of the Company were elected to hold office until
the annual meeting of the directors of the Company, which meeting immediately
follows the annual meeting of Shareholders, or until their respective successors
are elected and have qualified. Except as described in Item 3(b) of the
accompanying Schedule 14D-9, no arrangements or understandings exist between the
listed officers and other persons pursuant to which any of the individuals
listed above were to be selected as officers.

          Meetings and Committees of the Board of Directors

The Company Board held four meetings  during the fiscal year ended  December 31,
1998,  and took  certain  other  action by  unanimous  consent.  Every  director
attended all of the meetings of the Company Board and  committees of the Company
Board on which the director served, except that Ms. Munger and Mr. Anderson each
missed one Company Board meeting.

      The Company Board has established three standing committees: an Executive
Committee, an Audit Committee, and a Compensation Committee.

      The Executive Committee consists of Sharon M. Munger, Chair, Cecil B.
Phillips and Jack D. Wolf. The Executive Committee may exercise all the
authority of the Company Board in the management of the Company's business and
affairs except as prohibited by law. The Executive Committee held two meetings
during the fiscal year ended December 31, 1998.

      The members of the Audit Committee in 1998 were Rolan G. Tucker, Chair,
and Elmer L. Taylor, Jr. The Audit Committee is responsible for recommending to
the Company Board an independent accounting firm and, on behalf of the Company
Board, reviewing the independent accountants' audit and their annual report to
management. Additionally, the Audit Committee establishes the Company's
investment policies and oversees its investment portfolio. The Audit Committee
held one meeting during the fiscal year ended December 31, 1998.


                                      II-6
<PAGE>

      The Compensation Committee in 1998 consisted of Sharon M. Munger, Chair,
Cecil B. Phillips and Rolan G. Tucker. The Compensation Committee is responsible
for reviewing and recommending the various compensation packages offered to the
Company's key executives and administering the Company's employee benefit plans.
The Compensation Committee also administers the Company's 1991 and 1997 stock
option plans. The Compensation Committee held two meetings during the fiscal
year ended December 31, 1998.


Compensation of Directors

      Each director who is not an officer or employee of the Company is paid a
director's fee of $12,000 per annum. In addition, each outside director receives
$6,000 per year for each committee of the Company Board on which the director
serves. Officers and employees of the Company who serve as directors serve
without pay beyond their regular compensation. The Company reimburses all
directors and officers for their travel and other necessary business expenses
incurred in the performance of their services. Each director who is not an
officer or an employee of the Company and whose directorship began prior to
January 24, 1997, is entitled to certain benefits on retirement from the Company
Board. To be eligible for these benefits, an outside director must have
completed five years of service on the Company Board. Upon the director's
retirement from the Company Board and for a period equal to the total number of
years of the director's service on the Company Board, the Company will pay the
director annual compensation equal to the average of the annual compensation
paid to the director in the three highest years of service prior to the
director's retirement. These benefits are unfunded general obligations. The
Company accrues a portion of the cost of these benefits annually.
The aggregate amount expensed in 1998 was $72,000.

            Executive Compensation and Compensation Committee Report

      The Compensation Committee of the Company Board is responsible for
reviewing and recommending the various compensation packages offered to the
Company's key executives. The following report sets out the elements and
describes the basis on which 1998 compensation determinations were made by the
Committee with respect to the Company's executive officers.

Compensation Philosophy

      The Committee follows a series of guidelines when making compensation
decisions. The Committee believes that executive compensation programs for the
Company should accomplish the following:

      --    Attract, retain, and motivate highly talented individuals and offer
            competitive levels of annual compensation for their expertise,
            creativity, and leadership.

      --    Provide annual incentive opportunities which focus the executive's
            efforts and attention on the Company's annual and long-term business
            objectives and strategies, and offer awards for meeting the
            Company's business goals.

      --    Align the executive's long-term vision and thinking with that of the
            Company's owners by offering stock-based incentives which link the
            executive's remuneration to returns experienced by shareholders.

      In general, the Committee believes that it should set executive
compensation levels in the 75th percentile or higher of the Company's peer group
in order to attract and retain competent management. The Committee considers
information gleaned from public filings by other reporting companies engaged in
the marketing services industry, the compensation survey published each year by
the Council of American Survey Research Organizations (the primary trade
organization for the marketing research industry), and other available industry
information. The Committee believes that none of the companies it considered are
the companies that form either the S & P 500 composite or the DJ Other
Industrial Services composite as shown in the Comparison of Cumulative
Shareholder Return Chart below.

Compensation Programs and Policies

      To meet the Company's objectives, the Committee administers three
components of the executive compensation program:

      --    Base Salary

      --    Annual Incentive Awards

      --    Stock Ownership Programs


                                      II-7
<PAGE>

      The Committee reviews these programs annually to ensure that they meet the
Company's compensation goals and specifications. The various elements of the
compensation program for executive officers are further discussed below:

Base Salary

      The Committee believes that in order to retain top talent, it is crucial
that the Company offer competitive levels of base salary to its executives. The
Committee sets salary levels by evaluating the performance of the executive and
by referencing the Company's competitive labor market. For the most part, the
Committee considers the competitive labor market to be other firms in related
segments of the marketing services industry and certain other business services
companies. The Committee reviews base salaries annually for competitiveness and
makes adjustments as it feels necessary.

      In addition to using market data to set executive salaries, the Committee
also takes into consideration each executive's overall experience, expertise,
tenure with the Company, and length of service in the executive's current
position when setting appropriate salary levels. The Committee feels that this
policy provides stability and offers compensation that is commensurate with each
executive's relative position and contribution to the Company.

Annual Incentive Compensation

      A professional services business is uniquely dependent upon the expertise
and motivation of its employees for success. The Committee strongly believes in
providing performance incentives that promote the achievement of shared and
individual performance goals. Such incentives allow employees to share in the
rewards of their collective and individual performance for the Company. The
Committee generally relies on the Chief Executive Officer's recommendations when
making awards to those who report to the Chief Executive Officer. Bonuses are
awarded at the discretion of the Committee and may vary depending upon
individual performance and the Company's overall performance.

      The incentive program is intended to deliver annual cash awards from the
bonus pool to participants based on their individual contributions to the
Company and their operating unit. Normally, the Committee sets aside a bonus
pool each year equal to 18.5% of the Company's income before taxes after giving
effect to the bonus pool calculation. In past years, this bonus generally ranged
from 10% to 30% of base salary. Due to the Company's poor earnings performance,
no bonus pool was set up in 1998.

Stock Ownership Programs

      The Committee believes that if key executives are given opportunities to
own significant levels of the Company's stock, they will have strong incentives
to enhance the value of the Company. The Committee feels that the best interests
of the Shareholders are served when there is a link between the executives'
compensation and the returns the Shareholders receive from ownership. Thus, the
Company favors stock-based programs which deliver stock incentives to executives
and allow the executives the opportunity to increase their personal holdings in
the Company. The 1991 Nonstatutory Executive Stock Plan allows for the issuance
of stock options. The 1997 Stock Option Plan provides for the issuance of
Incentive Stock Options, Nonincentive Stock Options, and Limited SARs. Under
these plans, the stock-based instrument will appreciate in value if and only if
the Company's stock appreciates in value from the time of grant. In this manner,
Shareholders are assured that participants will be motivated to act in a manner
that benefits Shareholders.

Discussion of the 1998 Compensation for the Chief Executive Officer

      Sharon M. Munger was appointed Chief Executive  Officer in August 1993, in
addition to her  responsibilities  as President.  At Ms. Munger's  request,  the
Committee  held Ms.  Munger's  salary at the 1993 level of  $275,000  during the
years 1994  through 1997 and tied part of her  compensation  to increases in the
value  of  the  Shareholders'  equity.  Ms.  Munger  disqualified  herself  from
eligibility for  participation in the cash bonus pool in each of those years. In
1994, the Committee  awarded a warrant  entitling Ms. Munger to purchase  75,000
Shares of the Company's common stock at $7.17 per Share (the market price on the
date of grant). Ms. Munger purchased 26,000 Shares under this option in 1997. In
1996 the  Committee  issued  210,000  Shares of  restricted  common stock to Ms.
Munger.  The restrictions lapse on 1/15th of the Shares for each year Ms. Munger
remains in the  Company's  employment.  In 1998,  Ms.  Munger's  base salary was
increased to $325,000.  A substantial  portion of the Chief Executive  Officer's
compensation is still tied to increases in Shareholder value.


                                      II-8
<PAGE>

Conclusion

      The Committee believes that the Company's compensation programs are
reasonable and competitive and offer opportunities for executives to be rewarded
for enhancing results. The stock-based incentive programs continue to provide
the necessary link between executive performance and Shareholder returns.

                                                 Sharon M. Munger, Chair, and
                                                    Cecil B. Phillips, and
                                                    Rolan G. Tucker, members.

As of December 31, 1998.

Compensation Committee Interlocks and Insider Participation

      The Compensation Committee in 1998 was composed of one nonemployee
director and two employee directors -- Committee Chairman Sharon M. Munger and
Cecil B. Phillips. Ms. Munger's compensation as Chairman of the Board and Chief
Executive Officer is discussed above. Mr. Phillips, who is Chairman Emeritus,
has a base salary of $200,000 per year under an employment contract which
secures his exclusive services for the Company until February 15, 2008. The
payments under the contract continue regardless of Mr. Phillips' death or
disability prior to expiration. The Company also provides other benefits
including an automobile, health insurance and reimbursement of expenses incurred
on the Company's behalf. In addition, Mr. Phillips received the fifth annual
installment in 1998 under his supplemental executive retirement plan, as
discussed below.

Summary Table of Executive Compensation

      The following table provides summary information concerning compensation
of the Company's Chief Executive Officer and each of the five other most highly
compensated executive officers for the periods indicated:

                           Summary Compensation Table

<TABLE>
<CAPTION>
                                                                                    Long-Term
                                                                               Compensation Awards
                                                                              --------------------
                                      Annual Compensation                      Awards     Payouts
                               --------------------------------                -------  ----------
                                                                  Restricted
                                                   Other Annual     Stock     Options/   Long-Term   All Other
     Name and                   Salary     Bonus   Compensation   Award(s)      SARs     Incentive Compensation
Principal Position    Year        ($)       ($)       ($)(1)       ($)(2)        (#)    Payouts ($)   ($)(3)
- -------------------   ----      ------     -----   ------------   --------     -------  ---------- ------------
<S>                   <C>       <C>          <C>      <C>             <C>         <C>        <C>         <C>
Cecil B. Phillips     1998      200,000        0      200,000             0         0         0           0
Director and          1997      200,000        0      200,000             0         0         0           0
Chairman              1996      200,000   75,000      200,000             0         0         0           0
Emeritus

Sharon M. Munger      1998      325,000        0            0             0         0         0       4,699
Director,             1997      275,000        0            0             0         0         0       7,019
Chairman of the       1996      275,000        0            0     2,100,000         0         0       3,580
Board and Chief
Executive Officer

Jack D. Wolf          1998      260,000        0            0             0         0         0       4,699
Director,             1997      240,000        0            0             0    50,000         0       6,763
President and         1996      225,000        0            0     1,050,000         0         0       3,580
Chief Operating
Officer

Scott E. Bailey       1998      200,000        0            0             0     8,000         0       4,699
Executive Vice        1997      200,000        0            0             0         0         0       4,854
President             1996      180,000   18,000            0             0    30,000         0       3,580

Jeffrey S. Walters    1998      200,000        0            0             0    10,000         0       4,699
Executive Vice        1997      190,000   28,000            0             0     6,900         0       6,777
President             1996      178,000   21,800            0             0    15,000         0       3,580

Beth A. Kuykendall    1998      200,000        0            0             0    13,000         0       4,699
Executive Vice        1997      160,000   24,153            0             0    17,000         0       6,234
President             1996      110,000   20,000            0             0    15,000         0       2,795
</TABLE>

- ----------
(1)   Payments under the Company's supplemental executive retirement plan.

(2)   Market value of the restricted stock at the date of grant.

(3)   All amounts in this column represent (i) Share allocations made under the
      employee stock ownership plan and (ii) the Company's matching
      contributions under the 401(k) plan.


                                      II-9
<PAGE>

Family Relationships

      Ms. Corinne F. Maginnis, the sister of Director, Chairman and Chief
Executive Officer Sharon M. Munger, is employed as an Executive Vice President
of the Company at an annual salary of $182,000.

      Ms. Linda Kuykendall, the mother-in-law of Executive Vice President Beth
Kuykendall, is employed as the Company's Corporate Accounting Manager at an
annual salary of $75,012. In addition, Mr. Steve Kuykendall, husband of Ms. Beth
Kuykendall, is employed as Director of Financial Services in the Company's
Targetbase Marketing division at an annual salary of $58,300.

Options/SAR Exercises and Holdings

      The following table sets out information with respect to the named
executive officers concerning the exercise of options during the last fiscal
year and unexercised options and SARs held as of the end of the fiscal year:

              Aggregated Options/SAR Exercises in Last Fiscal Year
                          and FY-End Options/SAR Value

<TABLE>
<CAPTION>
                                                                                      Value of
                                                                  Number of          Unexercised
                                                                 Unexercised        in-the-Money
                                                               Options/SARs at     Options/SARs at
                                                                   FY-End              FY-End
                                                                -------------     ----------------
                      Shares Acquired                           Exercisable/        Exercisable/
       Name             on Exercise      Value Realized($)      Unexercisable     Unexercisable($)
       -----          ---------------    -----------------      -------------     ----------------
<S>                          <C>                 <C>                    <C>                  <C>
Cecil B. Phillips            0                   0                      0                    0
                                                                        0                    0
Sharon M. Munger             0                   0                 49,000              169,295
                                                                        0                    0
Jack D. Wolf                 0                   0                 50,000                    0
                                                                        0                    0
Scott E. Bailey              0                   0                 18,600               28,380
                                                                   29,300               14,190
Jeffrey S. Walters           0                   0                 19,200               56,760
                                                                   29,200               14,190
Beth A. Kuykendall           0                   0                 12,000               25,800
                                                                   40,500                6,450
</TABLE>

Comparison of Cumulative Shareholder Return

      The following graph provides a comparison with the stated indices of the
yearly percentage change in the Company's cumulative total Shareholder return on
its common stock for a five-year period, as required by the Rules of the U.S.
Securities and Exchange Commission:

             Comparison of Cumulative Shareholder Return 1993 - 1998

[The following information was depicted as a line graph in the printed material]

                       M/A/R/C Inc.    S&P 500 Index     Peer Group
                       ------------    -------------     ----------
December 1993            100.00           100.00           100.00
December 1994            159.38           101.32            98.68
December 1995            186.75           139.40           120.55
December 1996            285.33           171.40           134.58
December 1997            358.38           228.59           163.34
December 1998            215.81           293.91           169.26

Data Source: S&P Compustat Services


                                     II-10
<PAGE>

                            Compensation Under Plans

ESOP and 401(k) Plan

      Substantially all salaried employees, including officers, are eligible to
participate in the Company's Employee Stock Ownership Plan and its related
Section 401(k) Plan (the "ESOP and 401(k) Plan"). There were 772 employees
participating in the ESOP and 401(k) Plan at December 31, 1998. The ESOP and
401(k) Plan may purchase Shares for the benefit of participating employees. The
ESOP and 401(k) Plan may be amended by the Board of Directors at any time. Any
amendment could have the effect of increasing the cost of the ESOP and 401(k)
Plan to M/A/R/C. No amendment, however, may divert any part of the trust fund
for the ESOP and 401(k) Plan to purposes other than the exclusive benefit of
participants in the ESOP and 401(k) Plan and their beneficiaries.

      Participating employees may contribute up to the lesser of 10% of their
salary or $9,500 (or, if greater, the maximum amount permitted under the
applicable Internal Revenue Service regulations) to the ESOP and 401(k) Plan
through payroll deductions. The Company's matching contributions, if any, are
determined by the Compensation Committee of the Board of Directors based on the
Company's performance at the close of the fiscal year.

      The ESOP and 401(k) Plan also affords additional investment options,
including an equity fund, a fixed income fund, and a bond fund in addition to a
stock fund of the Company.

      When a participant in the ESOP and 401(k) Plan terminates employment, he
may have a vested benefit in the amounts allocated to his account. The employee
is eligible to participate after one year of employment, and vesting occurs at
the end of the fifth year of participation.

      In January 1993, the Company loaned $2,500,000 to the Employee Stock
Ownership Plan for the purpose of acquiring the Company's common stock in the
open market or in negotiated transactions. The loan is repayable over a 15-year
period with interest at 7.04% per annum. As of the Record Date, 458,277 Shares
had been acquired in open market transactions at an aggregate cost of
$2,446,000, or an average of $5.34 per share. As of December 31, 1998, a total
of 183,311 Shares had been allocated to the ESOP participants. The remaining
Shares are committed to be released ratably over the remaining life of the ESOP
loan. The Company made a cash contribution of $167,000 to the ESOP for the
fiscal year ended December 31, 1998. This contribution, together with the
dividends paid on unallocated Shares, provided the funds the ESOP needed to pay
the $259,000 installment due to the Company in 1998 on the loan. The Company
recorded an expense of $449,000 in connection with the release of 30,552 Shares
to the participants' accounts.

Pension Plan

      Substantially all the Company's employees, including officers, are also
eligible for participation in the Company's pension plan (the "Pension Plan").
There were 950 persons participating in the Pension Plan as of January 1, 1998.
The Pension Plan provides that it may be amended by the Company Board at any
time. Any amendment could have the effect of increasing the cost of the Pension
Plan to the Company. No amendment, however, may divert any part of the trust
fund for the Pension Plan to purposes other than the exclusive benefit of
participants in the Pension Plan and their beneficiaries.

      The cash compensation table does not include the accrual of contributions
to the Pension Plan for the account of specified persons, since the Pension Plan
is a defined benefit plan, and the accrual in respect of a specified person is
not separately or individually calculated by the actuaries for the Pension Plan.

      The Pension Plan provides, in general, for monthly payments to, or on
behalf of, each covered employee upon the employee's retirement at his or her
social security retirement age, disability, or death, based upon years of
service, and the highest average monthly rate of compensation for the five
highest consecutive years preceding retirement. The compensation covered by the
Pension Plan includes all amounts paid to participants for performance of
personal services that are required to be reported as wages for federal income
tax purposes. Average monthly rate of compensation ("Average Monthly
Compensation") is determined by averaging pay in the five consecutive years of
employment that produce the highest average.


                                     II-11
<PAGE>

      The Pension Plan provides a lifetime monthly pension commencing at the
participant's social security retirement age which is equal to:

      (a)   1.5% of Average Monthly Compensation, multiplied by the number of
            years of benefit service, less

      (b)   1.25% of the primary social security benefit payable to the
            participant upon retirement, multiplied by the number of years of
            benefit service (limited to a maximum of 35 years).

No participant receives a benefit less than $12.00 per month per year of benefit
service.

      The amount of pension actually accrued under the pension formula is
payable as a life annuity. If the participant is married, the benefit is payable
in the form of an actuarially reduced benefit with 50% of the benefit then
payable to the surviving spouse upon the death of the retired participant.

      The following table shows the estimated annual benefits payable at age 65
to persons in specified compensation and benefit service categories (assuming
the participant reaches normal retirement during 1998):

<TABLE>
<CAPTION>
         Highest                              Estimated Annual Pension Benefit Upon
       Consecutive                     Retirement With Indicated Years of Credited Service
    Five-Year Average           ----------------------------------------------------------------
         Salary                    15            20            25            30            35
    ----------------            --------      --------      --------      --------      --------
<S>                              <C>           <C>           <C>           <C>           <C>
$ 40,000 ................        $ 6,242       $ 8,322       $10,403       $12,483       $14,564
  90,000 ................         17,170        22,893        28,616        34,340        40,063
 120,000 ................         23,920        31,893        39,866        47,840        55,813
 160,000 ................         32,920        43,893        54,866        65,840        76,813
</TABLE>

      In no event may the estimated benefit exceed the maximum benefit
limitation under Section 415 of the Internal Revenue Code. The maximum benefit
allowable under Section 415 during 1998 amounts to $130,000 unless, prior to
January 1, 1983, a higher benefit had been accrued under prior law. In that
case, the maximum benefit limitation will be the actual benefit accrued subject
to a maximum of $136,425. For 1998, earnings in excess of $160,000 were not
considered in determining plan benefits. Benefits accrued to December 31, 1988,
are protected.

      The credited years of service under the Pension Plan and the current
yearly compensation covered by the Pension Plan for the Company's five most
highly compensated executive officers whose compensation during the fiscal year
ended December 31, 1998, exceeded $80,000, and who are eligible to participate
in the Pension Plan, are as follows:

                                                                   Current
                                                 Credited       Compensation
                                                 Years of        Covered by
         Name of Individual                       Service           Plan
         ------------------                       -------       ------------
Sharon M. Munger ...................                26            $160,000
Jack D. Wolf .......................                23            $160,000
Scott E. Bailey ....................                16            $160,000
Jeffrey S. Walters .................                15            $160,000
Beth A. Kuykendall .................                11            $160,000

1997 Stock Option Plan

      The Company's 1997 Stock Option Plan (the "1997 Plan") was adopted by the
Company's Shareholders on April 17, 1997. As of December 31, 1998, options to
acquire 471,150 Shares were outstanding at an average price of $14.68 per Share,
and none of these were exercisable. No options have been issued in tandem with
SARs as permitted by the 1997 Plan. The 1997 Plan was designed to serve as an
incentive for attracting and retaining qualified and competent employees.

      The Compensation Committee of the Company Board administers and interprets
the 1997 Plan.

      Each option is exercisable after the period or periods specified in the
option agreement, but no option is exercisable after the expiration of ten years
from the date of grant.

      Three of the Company's five most highly compensated executive officers
were granted stock options under the 1997 Plan during the fiscal year ended
December 31, 1998.


                                     II-12
<PAGE>

Nonstatutory Executive Stock Plan

      In 1991, the Board adopted a Nonstatutory Executive Stock Plan (the
"NESP"), reserving 360,000 Shares for issuance upon the exercise of options
granted under the NESP. In September 1994, the NESP was amended to reserve an
additional 450,000 Shares for issuance. During 1998, no options to purchase
Shares were granted. No options were cancelled. Options on 44,100 Shares were
exercised. At December 31, 1998: options on 347,715 Shares were outstanding
under the NESP at an average price of $8.81 per Share; there were 183,405 Shares
still available for grant; and options on 200,496 Shares were exercisable. The
NESP is designed to attract, motivate, and retain highly competent management
level employees.

      The Compensation Committee of the Company Board administers and interprets
the NESP. The NESP provides for the granting of nonstatutory stock options on
terms and at prices determined by the Committee; but the exercise price must not
be less than the greater of (i) the book value or (ii) the par value of the
common stock on the date of grant. Each option is exercisable after the period
or periods specified in the option agreement, but no option may be exercised
after the expiration of ten years from the date of grant. The options and the
shares issued under the NESP are restricted securities.


Supplemental Executive Retirement Plans

      The Company maintains five supplemental executive retirement plans
("SERPs"). The SERPs are unfunded general obligations for which the Company
reserves each year. Subject to certain conditions, each of the SERPs vests over
a ten-year period from age 50 to age 60. The SERP becomes payable in ten annual
installments when the covered employee reaches his or her retirement age under
the Pension Plan. Four of the SERPs have fully vested and annual payments have
commenced on three of them. One of the beneficiaries is Cecil B. Phillips, one
of the Company's five most highly compensated executive officers. Mr. Phillips
received $200,000 in 1998 and will receive $200,000 in 1999 and in each of the
five years following. The Company has reserved an aggregate of $1,774,000 to
cover these SERPs.

      If any key employee covered by a SERP dies or becomes disabled prior to
the expiration of benefits, the benefits will be paid to the disabled employee
or to a beneficiary named by the employee.


                                     II-13



                          [Letter head of M/A/R/C Inc.]


                                                       October 4, 1999


To Our Shareholders:

      We are pleased to inform you that M/A/R/C Inc. has entered into a
definitive merger agreement with Omnicom Group Inc. Under the agreement, a
subsidiary of Omnicom has commenced a cash tender offer for all the outstanding
common shares of M/A/R/C at a price of $20 per share. The merger agreement also
provides that M/A/R/C shares not purchased in the tender offer will be converted
into the right to receive $20 per share in cash.

      Your Board of Directors has determined (one director abstaining) that the
terms of the tender offer and the merger are fair to and in the best interests
of M/A/R/C's shareholders and recommends that shareholders accept the Offer and
tender their shares pursuant to the Offer. In arriving at its recommendation,
the Board considered the factors described in the accompanying
solicitation/recommendation statement on Schedule 14D-9, including the written
opinion of our financial advisor, ING Barings LLC, to the effect that the
consideration to be received by M/A/R/C's shareholders pursuant to the Offer and
the merger is fair to the shareholders from a financial point of view. A copy of
ING Barings' written opinion is attached to the Schedule 14D-9 as Schedule I.

      Omnicom's tender offer papers accompany this letter. These documents set
forth all of the terms of the tender offer and provide instructions as to how to
tender your shares. Additionally, the enclosed Schedule 14D-9 sets forth
additional information regarding the tender offer and the merger relevant to
making an informed decision. Included in the accompanying Schedule 14D-9 is a
discussion of the background and reasons considered by the Board in its decision
to approve the tender offer and the merger. I urge you to read all these
materials carefully and in their entirety.

      As M/A/R/C begins a new chapter in its corporate history, I, personally,
along with your Board of Directors, management and the employees of the Company,
thank you most sincerely for your support over the years.


                                            Very truly yours,

                                            /s/  SHARON M. MUNGER
                                            ------------------------------------
                                            Sharon M. Munger
                                            Chairman and Chief Executive Officer



October 1, 1999


OMNICOM GROUP TO ACQUIRE M/A/R/C INC.
- -------------------------------------


NEW YORK, NEW YORK -- Omnicom Group Inc., (OMC:NYSE) and M/A/R/C Inc.
(NASDAQ:MARC) today announced a definitive merger agreement under which Omnicom
- -- through its Diversified Agency Services (DAS) Division -- will acquire
M/A/R/C, a leading integrated marketing services company headquartered in
Irving, Texas.

In the transaction, M/A/R/C shareholders will receive $20 per share in an all
cash tender offer to be commenced within a few days. The tender offer will be
subject to the condition that at least two-thirds of the outstanding M/A/R/C
shares are tendered and to other customary conditions. Holders of 20.5% of the
company's shares have agreed to tender their shares in the offer. The Boards of
Directors of both companies have approved the transaction.

ING Barings LLC has provided the Board of Directors of M/A/R/C with an opinion
as to the fairness, from a financial point of view, of the consideration to be
received by the common shareholders of M/A/R/C in the transaction. ING Barings
LLC also served as financial advisor to M/A/R/C in this transaction.

M/A/R/C has developed Customer Relationship Management (CRM) systems, primarily
using database marketing and market research technology. "Advances in computer
technology and the acceptance of the Internet as a global communications and
transactional medium is taking CRM to new levels," said M/A/R/C Chairperson
Sharon Munger. "With a technology landscape and marketplace undergoing such
radical transformation, the key will be to leverage technology, customer insight
and marketing resources into integrated solutions. The merger with Omnicom
offers an array of resources and capabilities to provide those integrated
solutions on a global scale for both existing and future clients."

DAS  Chairman  and Chief  Executive  Officer  Tom  Harrison  said,  "Attractive,
scalable  business  opportunities  have  developed  as the concept of  marketing
evolves from a mass approach to a one-to-one interactive approach. In a world of
brand proliferation, shorter product lifecycles and media fragmentation, M/A/R/C
fits very well within our overall  strategy by offering a unique  integration of
database, promotion and research capabilities."

M/A/R/C is one of the largest marketing intelligence firms in North America. The
company operates in two core businesses. Its M/A/R/C Research business provides
customer and brand marketing research for measuring and building a brand's
value. Targetbase is a customer relationship management agency specializing in
the delivery of the maximum return on the client's marketing communications
investment.

Omnicom, the leading marketing communications company in the world, consists of
advertising agency networks BBDO Worldwide, DDB Worldwide and TBWA Worldwide, as
well as Goodby, Silverstein & Partners; Diversified Agency Services (DAS), which
operates a number of leading, independently branded companies in marketing
services and specialty communications; and Communicade, a division of wholly
owned and significant minority investment interests in several leading
interactive and new media companies.


CONTACTS:         M/A/R/C Inc.

                  Sharon Munger
                  (972) 506 - 3414

                  Jack D. Wolf
                  (972) 506 - 3412

                  Omnicom Group Inc.

                  Thomas L. Harrison
                  (212) 415 - 3064

                                   *    *    *



                             EMPLOYMENT AGREEMENT

            AGREEMENT  dated  as of  this  30th  day  of  September,  1999,  but
effective as of the  Effective  Time of the Merger (as such terms are defined in
the  Merger  Agreement  (as  defined  below)),  by  and  between  the  surviving
corporation of the Merger,  M/A/R/C INC., a Texas  corporation  (the "Company"),
and SHARON M. MUNGER (the "Executive").

                              W I T N E S S E T H:

            WHEREAS, in order to induce Omnicom Group Inc. ("Omnicom"), to enter
into a certain  Agreement  and Plan of Merger of even date herewith (the "Merger
Agreement"),  pursuant to which a wholly-owned  subsidiary of Omnicom was merged
with and into the Company, the Executive is entering into this Agreement; and

            WHEREAS,  the Executive was employed by the Company, and the Company
wishes to ensure her  continued  employment  with the Company and the  Executive
wishes to accept such employment,  upon the terms and conditions hereinafter set
forth;

            NOW, THEREFORE,  in consideration of the premises and other good and
valuable  consideration,  receipt of which is hereby  acknowledged,  the parties
hereto agree as follows:

      1. Employment

            The Company agrees to employ the Executive during the Term specified
in paragraph 2, and the  Executive  agrees to accept such  employment,  upon the
terms and conditions hereinafter set forth.

      2. Term

            Subject to  paragraphs 6 and 7, the  Executive's  employment  by the
Company  shall be for a term  commencing  on the date hereof and expiring on the
close of business on December 31, 2002 (the "Initial Term"); provided,  however,
the term of the  Executive's  employment  by the Company  shall  continue for an
indefinite  period  thereafter  (also  subject to paragraphs 6 and 7) unless and
until either party shall give to the other 90 days'  advance  written  notice of
expiration  of the term (a "Notice of  Termination")  (the  Initial Term and the
period,  if any,  thereafter,  during  which the  Executive's  employment  shall
continue are collectively  referred to as the "Term"). Any Notice of Termination
given under this paragraph 2 shall specify the date of expiration (which may not
be earlier  than the close of business on December 31, 2002) and may be given at
any time on or after September 30, 2002. The Company shall have the right at any
time during such 90-day notice period,  to relieve the Executive of her offices,
duties and responsibilities and to place her on a paid leave-of-absence  status,
provided that during such notice  period the Executive  shall remain a full-time
employee of the Company  and shall  continue to receive her salary  compensation
and other benefits as provided in this Agreement. The


<PAGE>

effective  date  of the  termination  of the  Executive's  employment  with  the
Company,  regardless of the reason therefor, is referred to in this Agreement as
the "Date of Termination".

      3. Duties and Responsibilities

            (a) During  the Term,  the  Executive  shall  have the  position  of
Chairman of the Company.  The  Executive  shall report  directly to the Board of
Directors  of the Company (the  "Board")  and the  Chairman and Chief  Executive
Officer of the Diversified  Agency Services  Division  ("DAS") of Omnicom or his
designee (such Chairman and Chief Executive Officer or his designee being called
the "Designated Officer"),  at such times and in such detail as it or they shall
reasonably require.

            (b) The Executive shall perform such executive and managerial duties
and responsibilities  customary to her office and as are reasonably necessary to
the operations of the Company and as may be assigned to her from time to time by
or under authority of the Board and/or the Designated  Officer,  consistent with
her position as designated in paragraph 3(a).

            (c) The Executive (i) will use her reasonable best efforts to ensure
that  the  Company  and its  subsidiaries  comply  on a  timely  basis  with all
budgetary and reporting  requirements  reasonably  requested by the Board and/or
management  of DAS,  (ii) will,  at all  times,  use all  reasonable  efforts to
perform her duties and responsibilities in a manner consistent with the policies
set forth in the "Grant of  Authority" of Omnicom as from time to time in effect
and the  parameters  of the  then-current  profit plan and  capital  expenditure
budget of the Company as approved by the Chief  Financial  Officer of DAS, (iii)
will not take any action to prevent the Company from  participating in Omnicom's
cash  management  program,  (iv)  will not  incur  obligations  on behalf of the
Company  other  than in the  ordinary  course  of  business  or  enter  into any
transaction  on behalf of the  Company  not in the  ordinary  course of business
without the approval of the Board and/or the  Designated  Officer,  and (v) will
not take any  action to  prevent  the  Company  from  abiding  by the  dividend,
management fee and other corporate  policies of the Company,  Omnicom and DAS as
from time to time in effect.  The Executive  acknowledges that current policy of
DAS is for every  subsidiary  to pay to its parent 90% of its profit after taxes
(before  management  fee  deductions)  for the year by way of  dividends  and/or
management fees on a quarterly basis, generally in arrears.

            (d) The Executive's employment by the Company shall be full-time and
exclusive,  and during the Term,  the Executive  agrees that she will (i) devote
all of her business time and attention,  her best efforts, and all her skill and
ability to promote the interests of the Company and its subsidiaries, (ii) carry
out her duties in a competent and professional manner; and (iii) work with other
employees  of the  Company  and  its  subsidiaries  and DAS in a  competent  and
professional  manner.  Notwithstanding  the  foregoing,  the Executive  shall be
permitted to engage in charitable  and civic  activities and manage her personal
passive investments, provided that such passive investments are not in a company
which transacts  business with the Company or any of its subsidiaries or engages
in  business  competitive  with  that  conducted  by the  Company  or any of its
subsidiaries (or, if such company does transact business with the Company or any
of its subsidiaries,  or does engage in a competitive business, it is a publicly
held corporation and the

                                       2
<PAGE>

Executive's  participation  is  limited  to  owning  less  than 1/4 of 1% of its
outstanding shares), and further provided that such activities  (individually or
collectively) do not materially  interfere with the performance of her duties or
responsibilities under this Agreement.

            (e) During the Term, the  Executive's  services  hereunder  shall be
performed at the offices of the Company in Irving,  Texas,  subject to necessary
travel requirements of her position and duties hereunder.

     4. Compensation

            (a) As compensation for her services  hereunder and in consideration
of her  non-solicitation/non-servicing and non-disclosure covenants as set forth
in  paragraph  8,  during  the Term the  Company  shall  pay the  Executive,  in
accordance  with its normal  payroll  practices,  an  annualized  base salary of
$400,000;  provided, however, the then annual rate of direct salary compensation
may be  increased  by or under  the  authority  of the  Board or the  Designated
Officer in  accordance  with the then  salary  review  policy of the Company and
within the guidelines and budgetary procedures of DAS.

            (b) During the Term, the Executive  shall be eligible to participate
in Omnicom's 1998 Incentive  Compensation Plan or any successor plan (the "ICP")
and to receive annual awards of cash bonuses and/or restricted shares of Omnicom
common stock thereunder.  Under the ICP, upon recommendation by the Chairman and
Chief  Executive  Officer of DAS,  the  Compensation  Committee  of the Board of
Directors of Omnicom (the  "Compensation  Committee")  will set an annual target
award for the Executive based on reaching  performance goals established for the
Executive. The determination of the amount of the annual target that is actually
awarded  shall be based on the  Chairman  and Chief  Executive  Officer of DAS's
evaluation of the success of the Executive in achieving  the  performance  goals
established  for  her.  Any  incentive  compensation  payable  pursuant  to this
paragraph  4(b) shall be deemed  earned only upon  written  notification  by the
Chairman and Chief  Executive  Officer of DAS to the  Executive of the amount of
her incentive compensation award and not any time before.

            (c)  During  the  Term,   the   Executive   shall  be  eligible  for
recommendation  by  the  Chairman  and  Chief  Executive  Officer  of DAS to the
Compensation Committee for grants of stock options under the ICP.

      5. Expenses; Fringe Benefits

            (a) The Company  agrees to pay or to reimburse the Executive for all
reasonable,   ordinary,  necessary  and  documented  business  or  entertainment
expenses  incurred during the Term in the performance of her services  hereunder
in accordance with the policy of the Company as from time to time in effect. The
Executive,  as a condition precedent to obtaining such payment or reimbursement,
shall  provide  to the  Company  any  and  all  statements,  bills  or  receipts
evidencing the travel or  out-of-pocket  expenses for which the Executive  seeks
payment or reimbursement, and any other information or materials, as the Company
may from time to time reasonably request.

                                       3
<PAGE>


            (b) During the Term, the Executive and, to the extent eligible,  her
dependents  shall be entitled to  participate  in and receive all benefits under
any welfare benefit plans and programs (including without  limitation,  medical,
disability,  group  life  (including  accidental  death and  dismemberment)  and
business  travel  insurance  plans and programs)  provided by the Company to its
employees generally,  subject,  however, to the generally applicable eligibility
and other  provisions  of the various  plans and programs in effect from time to
time. In addition,  after the Date of  Termination,  provided that the Executive
has not been terminated for "cause" (as defined  below),  and until such time as
the  Executive  becomes  eligible  for  medical  benefits  under  Medicare,  the
Executive  shall be eligible to continue her  participation  (at the Executive's
own expense) in the  Company's  medical plan as in effect from time to time,  in
accordance with the Company's  policy regarding  continued  medical coverage for
certain senior executives, as is then in effect.

            (c) During the Term, the Executive  shall be entitled to participate
in all retirement plans and programs  (including  without  limitation any profit
sharing/401(k)  plan)  provided  by  the  Company  to its  employees  generally,
subject,  however, to the generally applicable  eligibility and other provisions
of the various  plans and  programs in effect  from time to time.  In  addition,
during the Term, the Executive  shall be entitled to receive fringe benefits and
perquisites in accordance  with the plans,  practices,  programs and policies of
the Company from time to time in effect  which are made  available to the senior
executives of the Company generally or to its employees generally.

            (d) The  Executive  shall be entitled to paid  vacation  annually in
accordance with Company  practice (with no right of carry-over),  to be taken at
such time(s) as shall not, in the reasonable  judgment of the Board,  materially
interfere with the Executive's fulfillment of her duties hereunder, and shall be
entitled to as many  holidays,  sick days and personal days as are in accordance
with the Company's policy then in effect generally for its employees.

            (e) During the Term,  the Company will provide the Executive with an
automobile  allowance  of  $1,200  per  month to  cover  the  costs of  leasing,
insuring,  garaging and maintaining an automobile for use in the business of the
Company.

      6. Termination

            (a)  The  Company,  by  direction  of the  Board  or the  Designated
Officer,  shall be entitled to terminate the Term and to discharge the Executive
for cause effective upon the giving of written notice. The term "cause" shall be
limited to the following grounds:

                           (i) the Executive's  failure or refusal to materially
                  perform  her  duties  and  responsibilities  as set  forth  in
                  paragraph 3 hereof,  or the failure of the Executive to devote
                  all of her  business  time and  attention  exclusively  to the
                  business  and affairs of the Company and its  subsidiaries  in
                  accordance with the terms hereof, in each case if such failure
                  or  refusal  is not cured (if  curable)  within 20 days  after
                  written notice thereof to the Executive by the Company;

                                       4
<PAGE>


                           (ii)     the  willful  misappropriation  of the funds
                  or  property of the Company or any subsidiary;

                           (iii)  the  use  of   alcohol   or   illegal   drugs,
                  interfering   with   the   performance   of  the   Executive's
                  obligations  under this  Agreement,  continuing  after written
                  warning;

                           (iv) the conviction in a court of law of, or entering
                  a plea of guilty or no  contest  to,  any  felony or any crime
                  involving moral turpitude, dishonesty or theft;

                           (v) the material  nonconformance  with the  Company's
                  standard  business  practices and policies,  including without
                  limitation,  policies against racial or sexual  discrimination
                  or   harassment,   made   known   to  the   Executive,   which
                  nonconformance  is not cured (if curable) within 10 days after
                  written notice to the Executive by the Company;

                           (vi) the  commission in bad faith by the Executive of
                  any act which  injures  or could  reasonably  be  expected  to
                  injure the reputation,  business or business  relationships of
                  the Company or any subsidiary;

                           (vii) the  resignation  by the  Executive  on her own
                  initiative  other  than  pursuant  to  a  termination  by  the
                  Executive for "Good Reason" (as defined in paragraph  6(b)) or
                  pursuant  to a Notice of  Termination  given by the  Executive
                  under paragraph 2;

                           (viii) the gross  misconduct  or gross  negligence by
                  the Executive in the performance of her duties or the habitual
                  misconduct  or habitual  negligence  by the  Executive  in the
                  performance  of  her  duties  which  habitual   misconduct  or
                  negligence  is not cured  (if  curable)  within 10 days  after
                  written notice to the Executive by the Company; and

                           (ix) any  material  breach (not covered by any of the
                  clauses (i) through  (viii)  above) of any term,  provision or
                  condition of this  Agreement,  if such breach is not cured (if
                  curable)  within 20 days after written  notice  thereof to the
                  Executive by the Company.

Any notice  required  to be given by the Company  pursuant  to clause (i),  (v),
(viii) or (ix) above shall specify the specific nature of the claimed breach and
the manner in which the Company  requires  such breach to be cured (if curable).
In the event that the  Executive  is  purportedly  terminated  for cause and the
arbitrator appointed pursuant to paragraph 19 determines that "cause" as defined
herein was not  present,  then such  purported  termination  for cause  shall be
deemed  a  termination  "without  cause"  pursuant  to  paragraph  6(c)  and the
Executive's  rights and  remedies  will be governed by paragraph  6(e),  in full
satisfaction  and in lieu of any and all other or further remedies the Executive
may have.

                                       5
<PAGE>

            (b) Provided that the  Executive is not then  otherwise in breach of
this Agreement,  the Executive shall be entitled to terminate this Agreement and
the Term  hereunder  for "Good  Reason"  at any time  during the Term by written
notice to the  Company not more than 30 days after the  occurrence  of the event
constituting such Good Reason. "Good Reason" shall be limited to a breach by the
Company of a material term of this Agreement, which breach remains uncured for a
period of 20 days after written  notice of such breach from the Executive to the
Company  (such notice to specify the specific  nature of the claimed  breach and
the manner in which the Executive requires such breach to be cured).

            (c) The Company  shall have the right at any time during the Term to
terminate  the  employment of the Executive  "without  cause" by giving  written
notice to the Executive setting forth a Date of Termination.

            (d) In  the  event  of the  termination  of  the  employment  of the
Executive  with the  Company for any reason  (including  without  limitation,  a
termination pursuant to a Notice of Termination under paragraph 2) other than by
virtue of a termination "without cause" by the Company under paragraph 6(c) or a
termination  for "Good  Reason"  by the  Executive  under  paragraph  6(b),  the
Executive shall be entitled to the following  payments and benefits,  subject to
any appropriate  offsets, as permitted by applicable law, for debts or money due
to the Company or an affiliate thereof (collectively, "Offsets"):

                           (i)      unpaid   salary  compensation  through,  and
                  any  unpaid  reimbursable expenses outstanding as of, the Date
                  of Termination; and

                           (ii) all  benefits,  if any,  that had accrued to the
                  Executive  through the Date of Termination under the plans and
                  programs  described in  paragraphs  5(b) and (c), or any other
                  applicable  plans and programs in which she participated as an
                  employee of the Company,  in the manner and in accordance with
                  the terms of such plans and programs.

In the event of the  termination  of the  Employee's  employment  other  than by
virtue of a termination  "without cause" or a termination for "Good Reason", the
Company  shall have no further  liability to the  Executive  or the  Executive's
heirs, beneficiaries or estate for damages,  compensation,  benefits, severance,
indemnities or other amounts of whatever nature, directly or indirectly, arising
out of or otherwise related to this Agreement and the Executive's  employment or
cessation of employment with the Company.

            (e) In the event of a termination by the Company  "without cause" or
a  termination  by the  Executive  for "Good  Reason",  the  Executive  shall be
entitled to continue to receive from the Company, as liquidated damages, subject
to any Offsets, the following:

                           (i) as severance compensation,  her applicable salary
                  compensation when it would be payable to her if her employment
                  had continued  hereunder  through (x) December 31, 2002 if the
                  Date of Termination  occurs on or prior to

                                       6
<PAGE>


                  September  30,  2002,  or  (y)  90  days  after  the  Date  of
                  Termination, if the Date of Termination occurs after September
                  30, 2002;

                           (ii)     any unpaid reimbursable expenses outstanding
                  as of the Date of Termination;

                           (iii) all  benefits,  if any, that had accrued to the
                  Executive  through the Date of Termination under the plans and
                  programs  described in  paragraphs  5(b) and (c), or any other
                  applicable   benefit   plans   and   programs   in  which  she
                  participated as an employee of the Company,  in the manner and
                  in accordance with the terms of such plans and programs; and

                           (iv)  continued   participation  on  the  same  basis
                  (including,  without  limitation,  cost  contributions) as the
                  other senior executives of the Company in all medical, dental,
                  disability   and  life   insurance   coverage  (such  benefits
                  collectively  called the  "Continued  Plans") in which she was
                  participating  on the Date of  Termination  (as such Continued
                  Plans are from time to time in  effect at the  Company)  until
                  the  earlier  of (x) the end of the period  that she  receives
                  severance  compensation  payments  under  clause  (i) of  this
                  paragraph  6(e) or (y) the date, or dates,  she is entitled to
                  receive coverage and benefits under the same type of plan of a
                  subsequent  employer;  provided,  however, if the Executive is
                  precluded from continuing her  participation  in any Continued
                  Plan,  then  the  Company  will  be  obligated  to pay her the
                  economic   equivalent  of  the  benefits  provided  under  the
                  Continued Plan in which she is unable to participate,  for the
                  period  specified  above,  plus an amount equal to the tax, if
                  any,  payable by her  thereon,  it being  understood  that the
                  economic  equivalent of a benefit foregone shall be deemed the
                  lowest  cost in the State of Texas that would be  incurred  by
                  the  Executive  in  obtaining  such  benefit   himself  on  an
                  individual  basis,  and  payment  of such  after-tax  economic
                  benefit shall be made quarterly in advance.

In connection with a termination  "without cause" or for "Good Reason",  (x) the
Company  shall have no further  liability to the  Executive  or the  Executive's
heirs, beneficiaries or estate for damages,  compensation,  benefits, severance,
indemnities or other amounts of whatever nature, directly or indirectly, arising
out of or otherwise related to this Agreement and the Executive's  employment or
cessation of employment  with the Company,  and (y) the Executive shall be under
no  obligation to mitigate her damages or to seek other  employment,  and if the
Executive  obtains other  employment,  any compensation  earned by the Executive
therefrom shall not reduce the Company's severance  obligations under clause (i)
of this paragraph  6(e). The making of any severance  payments and providing the
other  benefits as  provided  in this  paragraph  6(e) is  conditioned  upon the
Executive  signing a general release (the "Release") in favor of the Company and
its  subsidiaries and affiliates,  and its and their  respective  successors and
assigns, officers directors,  employees,  agents, attorneys and representatives,
of any claims (including, without limitation, claims of discrimination) relating
to the Executive's  employment with the Company or the termination  thereof.  In
the event the Executive breaches any provisions of the Release or the provisions
of paragraph 8 of this Agreement, in addition to any other remedies at law or in
equity

                                       7
<PAGE>

available to it, the Company may cease making any further severance payments and
providing the other benefits  provided for herein,  without affecting its rights
under this Agreement or the Release.

      7. Disability; Death

            In the event the  Executive  shall be unable to  perform  her duties
hereunder by virtue of illness or physical or mental  incapacity  or  disability
(from any cause or causes  whatsoever)  in  substantially  the manner and to the
extent required hereunder prior to the commencement of such disability (all such
causes being herein referred to as "disability") and the Executive shall fail to
perform such duties for periods aggregating 180 days, whether or not continuous,
in any  continuous  period  of 270 days,  the  Company  shall  have the right to
terminate  the  Executive's  employment  hereunder as at the end of any calendar
month during the  continuance  of such  disability  upon at least 30 days' prior
written  notice  to her.  In the  event of the  Executive's  death,  the Date of
Termination  shall be the  date of such  death.  In the  event  the  Executive's
employment is terminated  as a result of her  disability or death,  she shall be
entitled to the payments and  benefits,  subject to any Offsets,  as provided in
paragraph 6(d).

      8. Non-Solicitation/Non-Servicing Agreement and Protection of Confidential
         Information

            (a) The Executive  acknowledges (i) that her position and employment
with  the  Company  result  from  the  transaction  contemplated  by the  Merger
Agreement;  (ii) the highly  competitive nature of the business and the industry
in which the Company competes;  (iii) that as a key executive of the Company and
its predecessor she has  participated in and will continue to participate in the
servicing of current  clients and/or the  solicitation  of prospective  clients,
through which,  among other things, the Executive has obtained and will continue
to obtain knowledge of the "know-how" and business practices of the Company,  in
which matters the Company has a substantial  proprietary interest; (iv) that her
employment  hereunder  requires the  performance  of services which are special,
unique,  extraordinary and intellectual in character,  and her position with the
Company and its  predecessor  placed and places her in a position of  confidence
and trust  with the  clients  and  employees  of the  Company;  and (v) that her
rendering  of services to the clients of the Company  necessarily  requires  the
disclosure  to the  Executive  of,  and  the  Company  will so  disclose  to the
Executive,  confidential  information  (as  defined  in  paragraph  8(b)) of the
Company.  In the course of the Executive's  employment with the Company (and its
predecessor),  the  Executive  has and  will  continue  to  develop  a  personal
relationship  with the clients of the Company and a knowledge of those  clients'
affairs  and  requirements,  and  the  relationship  of  the  Company  with  its
established  clientele  will  therefore  be placed in the  Executive's  hands in
confidence and trust. The Executive  consequently agrees that it is a legitimate
interest of the Company,  and reasonable and necessary for the protection of the
confidential  information,  goodwill  and  business  of the  Company,  which  is
valuable to the Company,  that the Executive make the covenants contained herein
and that the Company  would not have entered  into this  Agreement or the Merger
Agreement  unless the covenants set forth in this  paragraph 8 were contained in
this Agreement.  Accordingly,  the Executive  agrees that during the period that
she is employed by the Company and thereafter  through the later of (x) December
31, 2002 and (y) two

                                       8

<PAGE>

years after the Date of Termination, she shall not, as an individual,  employee,
consultant,   independent  contractor,   partner,  shareholder,   member  or  in
association with any other person,  business or enterprise,  except on behalf of
the  Company,  directly  or  indirectly,  and  regardless  of the reason for her
ceasing to be employed by the Company:

                           (i)  attempt in any manner to solicit or accept  from
                  any client business of the type performed by the Company or to
                  persuade  any client to cease to do  business or to reduce the
                  amount of business which any such client has customarily  done
                  or is reasonably  expected to do with the Company,  whether or
                  not the  relationship  between the Company and such client was
                  originally  established  in  whole  or  in  part  through  her
                  efforts; or

                           (ii) employ as an employee or retain as a  consultant
                  any  person who is then or at any time  during  the  preceding
                  twelve  months was an employee of or exclusive  consultant  to
                  the  Company,  or persuade or attempt to persuade any employee
                  of or exclusive  consultant to the Company to leave the employ
                  of  the  Company  or to  become  employed  as an  employee  or
                  retained as a consultant by anyone other than the Company; or

                           (iii) render to or for any client any services of the
                  type rendered by the Company.

As used in this  paragraph 8, the term  "client"  shall mean (1) anyone who is a
client  of the  Company  on the  Date  of  Termination  or,  if the  Executive's
employment  shall not have  terminated,  at the time of the  alleged  prohibited
conduct (any such applicable date being called the  "Determination  Date");  (2)
anyone who was a client of the  Company at any time  during the one year  period
immediately preceding the Determination Date; (3) any prospective client to whom
the  Company  had made a new  business  presentation  (or  similar  offering  of
services)  at any time  during the one year  period  immediately  preceding  the
Determination  Date; and (4) any  prospective  client to whom the Company made a
new business  presentation  (or similar offering of services) at any time within
six months after the Date of  Termination  (but only if the initial  discussions
between the Company and such  prospective  client  relating to the  rendering of
services  occurred prior to the Date of  Termination,  and only if the Executive
actively  participated in or supervised such discussions).  For purposes of this
clause,  it is agreed that a general mailing or an incidental  contact shall not
be deemed a "new  business  presentation  or similar  offering of services" or a
"discussion".  In addition,  if the client is part of a group of companies which
conducts  business  through more than one entity,  division or  operating  unit,
whether or not separately  incorporated (a "Client Group"), the term "client" as
used herein shall also include each entity,  division and operating  unit of the
Client  Group  where  the same  management  group of the  Client  Group  has the
decision making  authority or significant  influence with respect to contracting
for services of the type rendered by the Company.

                  (b) In the  course  of the  Executive's  employment  with  the
Company  she will  acquire  and  have  access  to  confidential  or  proprietary
information about the Company and/or its clients,  including but not limited to,
trade secrets, methods, models,  passwords,  access to

                                       9

<PAGE>

computer files,  financial information and records,  computer software programs,
agreements  and/or  contracts  between  the  Company  and  its  clients,  client
contacts,  the  marketing  and/or  creative  policies  and  ideas,   advertising
campaigns, media plans and budgets, practices, concepts, strategies, and methods
of operations, financial or business projections of the Company, and information
about or received from clients and other  companies  with which the Company does
business.  The  foregoing  shall be  collectively  referred to as  "confidential
information".  The Executive is aware that the  confidential  information is not
readily available to the public and accordingly,  the Executive also agrees that
she will not at any time (whether  during the Term or after  termination of this
Agreement) disclose to anyone (other than her counsel in the course of a dispute
arising from the alleged  disclosure of confidential  information or as required
by law) any confidential  information,  or utilize such confidential information
for her own benefit,  or for the benefit of third parties.  The Executive agrees
that the foregoing  restrictions shall apply whether or not any such information
is marked "confidential".  The term "confidential  information" does not include
information  which (i) becomes  generally  available to the public other than by
breach of this provision or (ii) the Executive  learns from a third party who is
not under an obligation of confidence to the Company or a client of the Company.
In the event  that the  Executive  becomes  legally  required  to  disclose  any
confidential  information,  she will  provide  the Company  with  prompt  notice
thereof so that the Company  may seek a  protective  order or other  appropriate
remedy and/or waive  compliance  with the  provisions of this  paragraph 8(b) to
permit a particular disclosure. In the event that such protective order or other
remedy is not obtained,  or the Company waives compliance with the provisions of
this  paragraph  8(b) to permit a  particular  disclosure,  the  Executive  will
furnish only that portion of the confidential  information  which she is legally
required to disclose  and, at the Company's  expense,  will  cooperate  with the
efforts of the Company to obtain a protective order or other reliable  assurance
that confidential treatment will be accorded the confidential  information.  The
Executive further agrees that all memoranda,  disks,  files,  notes,  records or
other  documents,  whether in electronic  form or hard copy  (collectively,  the
"material"), compiled by her or made available to her during her employment with
the  Company  and/or  its  predecessor  (whether  or not the  material  contains
confidential  information)  shall be the  property  of the  Company and shall be
delivered to the Company on the termination of the  Executive's  employment with
the Company or at any other time upon  request.  Except in  connection  with the
Executive's  employment with the Company, the Executive agrees that she will not
make or retain copies or excerpts of the material.

            (c) If the  Executive  commits  a breach  or is  about  to  commit a
breach,  of any of the  provisions of paragraphs  8(a) or (b), the Company shall
have the right to have the provisions of this Agreement specifically enforced by
the  arbitrator  appointed  under  paragraph  19 or by any court  having  equity
jurisdiction  without being  required to post bond or other security and without
having  to prove the  inadequacy  of the  available  remedies  at law,  it being
acknowledged  and agreed  that any such breach or  threatened  breach will cause
irreparable  injury to the  Company and that money  damages  will not provide an
adequate remedy to the Company. In addition, the Company may take all such other
actions  and  remedies  available  to it under  law or in  equity  and  shall be
entitled  to such  damages  as it can show it has  sustained  by  reason of such
breach.

            (d) The  parties  acknowledge  that  (i) the  type  and  periods  of
restriction  imposed in the  provisions of paragraphs  8(a) and (b) are fair and
reasonable  and are  reasonably


                                       10
<PAGE>

required in order to protect  and  maintain  the  proprietary  interests  of the
Company described above, other legitimate  business interests of Company and the
goodwill  associated  with  the  business  of  the  Company,  including  without
limitation,  the business acquired  pursuant to the Merger  Agreement,  (ii) the
business of the Company currently extends  throughout the United States, and the
Executive  will engage in such business  pursuant to the terms of this Agreement
throughout all areas in which the Company  conducts its business,  and (iii) the
time, scope,  geographic area and other provisions of this paragraph 8 have been
specifically  negotiated by  sophisticated  commercial  parties,  represented by
legal  counsel,   and  are  given  as  an  integral  part  of  the  transactions
contemplated by the Merger Agreement.  It is further  understood and agreed that
the clients of the Company may be serviced from any location and  accordingly it
is  reasonable  that the  covenants  set forth  herein are not limited by narrow
geographic  area but  generally by the  location of such  clients and  potential
clients. The Executive specifically  acknowledges that her being restricted from
soliciting  and servicing  clients as  contemplated  by this  Agreement will not
prevent her from being  employed or earning a livelihood in the type of business
conducted by the Company.  If any of the covenants  contained in paragraphs 8(a)
or (b),  or any  part  thereof,  is held to be  unenforceable  by  reason  of it
extending for too great a period of time or over too great a geographic  area or
by reason of it being too extensive in any other respect,  the parties agree (x)
such covenant  shall be  interpreted  to extend only over the maximum  period of
time for which it may be enforceable and/or over the maximum geographic areas as
to which it may be  enforceable  and/or  over the  maximum  extent  in all other
respects as to which it may be  enforceable,  all as  determined by the court or
arbitration  panel making such  determination  and (y) in its reduced form, such
covenant shall then be enforceable, but such reduced form of covenant shall only
apply  with  respect  to the  operation  of  such  covenant  in  the  particular
jurisdiction in or for which such adjudication is made.

            (f)  The  temporal  duration  of the  non-solicitation/non-servicing
covenants set forth in this  paragraph 8 shall not expire,  and shall be tolled,
during  any  period  in  which   Executive   is  in  violation  of  any  of  the
non-solicitation/non-servicing  covenants set forth in this paragraph 8; and all
restrictions  shall  automatically  be  extended  by the  period of  Executive's
violation of any such restrictions.

      9. Intellectual Property

            During the Term,  the  Executive  will  disclose  to the Company all
ideas,  inventions and business plans  developed by her during such period which
relate directly or indirectly to the business of the Company,  including without
limitation,  any design,  logo,  slogan,  advertising  campaign or any  process,
operation, product or improvement which may be patentable or copyrightable.  The
Executive agrees that all patents, licenses, copyrights, tradenames, trademarks,
service  marks,  planning,  marketing  and/or  creative  policies,   advertising
campaigns, public relations or public affairs campaigns,  promotional campaigns,
media campaigns, and budgets,  practices,  concepts,  strategies, and methods of
operations,  financial  or business  projections,  designs,  logos,  slogans and
business  plans  developed  or  created  by the  Executive  in the course of her
employment hereunder,  either individually or in collaboration with others, will
be deemed works for hire and the sole and absolute property of the Company.  The
Executive agrees, that at the Company's request and expense, she will assign all
rights thereto to the

                                       11

<PAGE>

Company and take all such other steps  necessary to secure the rights thereto to
the Company by patent, copyright or otherwise.

     10. Enforceability

            The  failure  of any  party at any time to  require  performance  by
another  party of any  provision  hereunder  shall in no way affect the right of
that party thereafter to enforce the same, nor shall it affect any other party's
right to enforce  the same,  or to enforce any of the other  provisions  in this
Agreement;  nor shall the  waiver  by any party of the  breach of any  provision
hereof  be  taken  or held  to be a  waiver  of any  subsequent  breach  of such
provision or as a waiver of the provision itself.

      11. Assignment

            The Company and the Executive  agree that the Company shall have the
right to assign this Agreement, and, accordingly,  this Agreement shall inure to
the benefit of, and may be enforced  by, any and all  successors  and assigns of
the Company,  including,  without limitation,  by asset assignment,  stock sale,
merger, consolidation or other corporate reorganization, provided such successor
entity assumes the  obligations of the Company.  The Company and Executive agree
that Executive's rights and obligations under this Agreement are personal to the
Executive,  and the  Executive  shall not have the right to assign or  otherwise
transfer  her  rights or  obligations  under  this  Agreement.  The  rights  and
obligations of the Company  hereunder  shall be binding upon and run in favor of
the successors and assigns of the Company.

      12. Modification

            This  Agreement  may not be orally  canceled,  changed,  modified or
amended,  and no  cancellation,  change,  modification  or  amendment  shall  be
effective or binding unless in writing, signed by the parties to this Agreement,
and approved in writing by the Designated Officer.

      13. Severability; Survival

            In  the  event  any  provision  or  portion  of  this  Agreement  is
determined to be invalid or unenforceable  for any reason,  in whole or in part,
the remaining  provisions of this Agreement  shall  nevertheless be binding upon
the parties with the same effect as though the invalid or unenforceable part had
been severed and deleted or reformed to be  enforceable.  The respective  rights
and  obligations of the parties  hereunder  shall survive the termination of the
Executive's  employment to the extent necessary to the intended  preservation of
such rights and obligations.

                                       12
<PAGE>


      14. Life Insurance

            The Executive agrees that the Company shall have the right to obtain
life insurance on the Executive's  life, at the sole expense of the Company,  as
the case may be,  and with the  Company  as the sole  beneficiary  thereof.  The
Executive shall (a) cooperate  fully in obtaining such life insurance,  (b) sign
any necessary  consents,  applications  and other related forms or documents and
(c) at the Company's expense, take any reasonably required medical examinations.

      15. Notice

            Any  notice,  request,  instruction  or other  document  to be given
hereunder by any party hereto to another  party shall be in writing and shall be
deemed  effective  (a) upon  personal  delivery,  if  delivered by hand or local
courier,  or (b) three days  after the date of  deposit  in the  mails,  postage
prepaid if mailed by certified or  registered  mail, or (c) on the next business
day, if sent by prepaid overnight courier service or facsimile  transmission (if
electronically confirmed), and in each case, addressed as follows:

                  If to the Executive:

                  Sharon M. Munger
                  5334 West University Blvd.
                  Dallas, Texas 75209

                  If to the Company:

                  M/A/R/C Inc.
                  7850 Beltline Road
                  Irving, Texas 75063-6098
                  Attn: Secretary
                  Fax: 972-506-3416

                  with a copy to:

                  Omnicom Group Inc.
                  437 Madison Avenue
                  New York, New York 10022
                  Attention:  Secretary
                  Fax:  212-415-3670

                  and

                  Davis & Gilbert LLP
                  1740 Broadway
                  New York, New York 10019
                  Attention:  Michael D. Ditzian, Esq.


                                       13

<PAGE>

                  Fax:  212-468-4888

Either  party may change the  address to which  notices are to be sent by giving
notice  of such  change  of  address  to the other  party in the  manner  herein
provided for giving notice.

      16. Applicable Law

            This  Agreement,   and  all  issues  and  matters  related  to  this
Agreement,  shall be governed by,  enforced  under,  and construed in accordance
with the laws of the State of Texas without  regard to any conflicts or conflict
of laws principles in the State of Texas that would result in the application of
the law of any other jurisdiction.

      17. No Conflict

            The Executive represents and warrants that she is not subject to any
agreement,  instrument,  order,  judgment  or decree  of any kind,  or any other
restrictive  agreement of any  character,  which would prevent her from entering
into  this  Agreement  or which  would be  breached  by the  Executive  upon her
performance of her duties pursuant to this Agreement.

      18. Entire Agreement

            This Agreement  represents the entire agreement  between the Company
and the  Executive  with  respect  to the  employment  of the  Executive  by the
Company,  and all prior  agreements,  plans  and  arrangements  relating  to the
employment of the Executive by the Company are nullified and superseded hereby.

      19. Arbitration

            (a) The parties hereto agree that any dispute,  controversy or claim
arising out of,  relating to, or in connection  with this Agreement  (including,
without limitation, any claim regarding or related to the interpretation, scope,
effect,  enforcement,  termination,  extension,  breach, legality,  remedies and
other aspects of this Agreement or the conduct and communications of the parties
regarding  this  Agreement and the subject  matter of this  Agreement)  shall be
settled by  arbitration  at the offices of Judicial  Arbitration  and  Mediation
Services,  Inc. or successor  organization  for binding  arbitration  in Dallas,
Texas by a single  arbitrator.  The  arbitrator  may grant  injunctions or other
relief in such dispute or  controversy.  All awards of the  arbitrator  shall be
binding  and  non-appealable,  except as  provided  by the  applicable  rules of
arbitration  and/or by applicable law. Judgment upon the award of the arbitrator
may be entered in any court  having  jurisdiction.  The  arbitrator  shall apply
Texas law to the merits of any dispute or claims, without reference to any rules
of conflicts of law that might result in the  application  of any other  state's
law. Suits to compel or enjoin  arbitration or to determine the applicability or
legality of arbitration shall be brought in the United States District Court for
the Northern District of Texas, or if that court lacks jurisdiction,  in a state
court located  within the geographic  boundaries  thereof.  Notwithstanding  the
foregoing,  no party to this  Agreement  shall be precluded  from  applying to a
proper  court  for  injunctive  relief  by  reason  of the  prior or  subsequent

                                       14
<PAGE>

commencement  of an arbitration  proceeding as herein  provided.  The prevailing
party in any arbitration shall be entitled to receive its reasonable  attorneys'
fees and costs from the other party(ies) as awarded by the arbitrator.

            (b) The Executive has read and  understands  this paragraph 19 which
discusses arbitration. The Executive understands that by signing this Agreement,
the  Executive  agrees to submit any claims  arising out of,  relating to, or in
connection with this Agreement, or the interpretation,  validity,  construction,
performance, breach or termination thereof, or her employment or the termination
thereof, to binding arbitration, and that this arbitration provision constitutes
a waiver of the Executive's  right to a jury trial and relates to the resolution
of all disputes relating to all aspects of the  employer/employee  relationship,
including but not limited to the following:

                           (i) Any and all  claims  for  wrongful  discharge  of
                  employment,  breach of  contract,  both  express and  implied;
                  breach of the  covenant of good faith and fair  dealing,  both
                  express and implied;  negligent or  intentional  infliction of
                  emotional      distress;      negligent     or     intentional
                  misrepresentation;  negligent or intentional interference with
                  contract or prospective economic advantage; and defamation;

                           (ii) Any and all claims for violation of any federal,
                  state or municipal  statute,  including,  without  limitation,
                  Title VII of the Civil  Rights Act of 1964,  as  amended,  the
                  Civil  Rights  Act of 1991,  the Equal Pay Act,  the  Employee
                  Retirement   Income   Security   Act,  as  amended,   the  Age
                  Discrimination  in Employment  Act of 1967, the Americans with
                  Disabilities  Act of 1990, the Family and Medical Leave Act of
                  1993,  the Fair Labor  Standards Act and the Texas  Employment
                  Discrimination Law; and

                           (iii)  Any and all  claims  arising  out of any other
                  federal,  state  or  local  laws or  regulations  relating  to
                  employment or employment discrimination.

      20. Headings

            The headings  contained in this Agreement are for reference purposes
only, and shall not affect the meaning or interpretation of this Agreement.

      21. Withholdings

            The  Company  may  withhold  from any  amounts  payable  under  this
Agreement such federal, state or local taxes as shall be required to be withheld
pursuant to any applicable law or regulation.

                                       15
<PAGE>


         IN WITNESS WHEREOF, the parties have executed this Employment Agreement
as of the day and year first above written.

                                     M/A/R/C INC.

                                     By:/s/ Harold R. Curtis
                                        ---------------------------------
                                         Name: Harold R. Curtis
                                         Title: Executive Vice President,
                                                  Secretary and Chief
                                                  Financial Officer


                                            /s/ Sharon M. Munger
                                     ------------------------------------
                                               SHARON M. MUNGER



                              EMPLOYMENT AGREEMENT

            AGREEMENT  dated  as of  this  30th  day  of  September,  1999,  but
effective as of the  Effective  Time of the Merger (as such terms are defined in
the  Merger  Agreement  (as  defined  below)),  by  and  between  the  surviving
corporation of the Merger,  M/A/R/C INC., a Texas  corporation  (the "Company"),
and JACK D. WOLF (the "Executive").

                              W I T N E S S E T H:

            WHEREAS, in order to induce Omnicom Group Inc. ("Omnicom"), to enter
into a certain  Agreement  and Plan of Merger of even date herewith (the "Merger
Agreement"),  pursuant to which a wholly-owned  subsidiary of Omnicom was merged
with and into the Company, the Executive is entering into this Agreement; and

            WHEREAS,  the Executive was employed by the Company, and the Company
wishes to ensure his  continued  employment  with the Company and the  Executive
wishes to accept such employment,  upon the terms and conditions hereinafter set
forth;

            NOW, THEREFORE,  in consideration of the premises and other good and
valuable  consideration,  receipt of which is hereby  acknowledged,  the parties
hereto agree as follows:

      1. Employment

            The Company agrees to employ the Executive during the Term specified
in paragraph 2, and the  Executive  agrees to accept such  employment,  upon the
terms and conditions hereinafter set forth.

      2. Term

            Subject to  paragraphs 6 and 7, the  Executive's  employment  by the
Company  shall be for a term  commencing  on the date hereof and expiring on the
close of business on December 31, 2002 (the "Initial Term"); provided,  however,
the term of the  Executive's  employment  by the Company  shall  continue for an
indefinite  period  thereafter  (also  subject to paragraphs 6 and 7) unless and
until either party shall give to the other 90 days'  advance  written  notice of
expiration  of the term (a "Notice of  Termination")  (the  Initial Term and the
period,  if any,  thereafter,  during  which the  Executive's  employment  shall
continue are collectively  referred to as the "Term"). Any Notice of Termination
given under this paragraph 2 shall specify the date of expiration (which may not
be earlier  than the close of business on December 31, 2002) and may be given at
any time on or after September 30, 2002. The Company shall have the right at any
time during such 90-day notice period,  to relieve the Executive of his offices,
duties and responsibilities and to place him on a paid leave-of-absence  status,
provided that during such notice  period the Executive  shall remain a full-time
employee of the Company  and shall  continue to receive his salary  compensation
and other  benefits as provided in this  Agreement.  The  effective
<PAGE>

date  of the  termination  of  the  Executive's  employment  with  the  Company,
regardless of the reason therefor, is referred to in this Agreement as the "Date
of Termination".

      3. Duties and Responsibilities

            (a) During  the Term,  the  Executive  shall  have the  position  of
President and Chief Operating Officer of the Company. The Executive shall report
directly to the Board of Directors of the Company (the "Board") and the Chairman
and Chief Executive Officer of the Diversified  Agency Services Division ("DAS")
of Omnicom or his designee  (such  Chairman and Chief  Executive  Officer or his
designee  being  called  the  "Designated  Officer"),  at such times and in such
detail as it or they shall reasonably require.

            (b) The Executive shall perform such executive and managerial duties
and responsibilities  customary to his office and as are reasonably necessary to
the operations of the Company and as may be assigned to him from time to time by
or under authority of the Board and/or the Designated  Officer,  consistent with
his position as designated in paragraph 3(a).

            (c) The Executive (i) will use his reasonable best efforts to ensure
that  the  Company  and its  subsidiaries  comply  on a  timely  basis  with all
budgetary and reporting  requirements  reasonably  requested by the Board and/or
management  of DAS,  (ii) will,  at all  times,  use all  reasonable  efforts to
perform his duties and responsibilities in a manner consistent with the policies
set forth in the "Grant of  Authority" of Omnicom as from time to time in effect
and the  parameters  of the  then-current  profit plan and  capital  expenditure
budget of the Company as approved by the Chief  Financial  Officer of DAS, (iii)
will not take any action to prevent the Company from  participating in Omnicom's
cash  management  program,  (iv)  will not  incur  obligations  on behalf of the
Company  other  than in the  ordinary  course  of  business  or  enter  into any
transaction  on behalf of the  Company  not in the  ordinary  course of business
without the approval of the Board and/or the  Designated  Officer,  and (v) will
not take any  action to  prevent  the  Company  from  abiding  by the  dividend,
management fee and other corporate  policies of the Company,  Omnicom and DAS as
from time to time in effect.  The Executive  acknowledges that current policy of
DAS is for every  subsidiary  to pay to its parent 90% of its profit after taxes
(before  management  fee  deductions)  for the year by way of  dividends  and/or
management fees on a quarterly basis, generally in arrears.

            (d) The Executive's employment by the Company shall be full-time and
exclusive, and during the Term, the Executive agrees that he will (i) devote all
of his business  time and  attention,  his best  efforts,  and all his skill and
ability to promote the interests of the Company and its subsidiaries, (ii) carry
out his duties in a competent and professional manner; and (iii) work with other
employees  of the  Company  and  its  subsidiaries  and DAS in a  competent  and
professional  manner.  Notwithstanding  the  foregoing,  the Executive  shall be
permitted to engage in charitable  and civic  activities and manage his personal
passive investments, provided that such passive investments are not in a company
which transacts  business with the Company or any of its subsidiaries or engages
in  business  competitive  with  that  conducted  by the  Company  or any of its
subsidiaries (or, if such company does transact business with the Company or any
of its subsidiaries,  or does engage in a competitive business, it is a publicly
held  corporation  and the


                                       2
<PAGE>

Executive's  participation  is  limited  to  owning  less  than 1/4 of 1% of its
outstanding shares), and further provided that such activities  (individually or
collectively) do not materially  interfere with the performance of his duties or
responsibilities under this Agreement.

            (e) During the Term, the  Executive's  services  hereunder  shall be
performed at the offices of the Company in Irving,  Texas,  subject to necessary
travel requirements of his position and duties hereunder.

      4. Compensation

            (a) As compensation for his services  hereunder and in consideration
of his  non-solicitation/non-servicing and non-disclosure covenants as set forth
in  paragraph  8,  during  the Term the  Company  shall  pay the  Executive,  in
accordance  with its normal  payroll  practices,  an  annualized  base salary of
$400,000;  provided, however, the then annual rate of direct salary compensation
may be  increased  by or under  the  authority  of the  Board or the  Designated
Officer in  accordance  with the then  salary  review  policy of the Company and
within the guidelines and budgetary procedures of DAS.

            (b) During the Term, the Executive  shall be eligible to participate
in Omnicom's 1998 Incentive  Compensation Plan or any successor plan (the "ICP")
and to receive annual awards of cash bonuses and/or restricted shares of Omnicom
common stock thereunder.  Under the ICP, upon recommendation by the Chairman and
Chief  Executive  Officer of DAS,  the  Compensation  Committee  of the Board of
Directors of Omnicom (the  "Compensation  Committee")  will set an annual target
award for the Executive based on reaching  performance goals established for the
Executive. The determination of the amount of the annual target that is actually
awarded  shall be based on the  Chairman  and Chief  Executive  Officer of DAS's
evaluation of the success of the Executive in achieving  the  performance  goals
established  for  him.  Any  incentive  compensation  payable  pursuant  to this
paragraph  4(b) shall be deemed  earned only upon  written  notification  by the
Chairman and Chief  Executive  Officer of DAS to the  Executive of the amount of
his incentive compensation award and not any time before.

            (c)  During  the  Term,   the   Executive   shall  be  eligible  for
recommendation  by  the  Chairman  and  Chief  Executive  Officer  of DAS to the
Compensation Committee for grants of stock options under the ICP.

      5. Expenses; Fringe Benefits

            (a) The Company  agrees to pay or to reimburse the Executive for all
reasonable,   ordinary,  necessary  and  documented  business  or  entertainment
expenses  incurred during the Term in the performance of his services  hereunder
in accordance with the policy of the Company as from time to time in effect. The
Executive,  as a condition precedent to obtaining such payment or reimbursement,
shall  provide  to the  Company  any  and  all  statements,  bills  or  receipts
evidencing the travel or  out-of-pocket  expenses for which the Executive  seeks
payment or reimbursement, and any other information or materials, as the Company
may from time to time reasonably request.


                                       3
<PAGE>

            (b) During the Term, the Executive and, to the extent eligible,  his
dependents  shall be entitled to  participate  in and receive all benefits under
any welfare benefit plans and programs (including without  limitation,  medical,
disability,  group  life  (including  accidental  death and  dismemberment)  and
business  travel  insurance  plans and programs)  provided by the Company to its
employees generally,  subject,  however, to the generally applicable eligibility
and other  provisions  of the various  plans and programs in effect from time to
time. In addition,  after the Date of  Termination,  provided that the Executive
has not been terminated for "cause" (as defined  below),  and until such time as
the  Executive  becomes  eligible  for  medical  benefits  under  Medicare,  the
Executive  shall be eligible to continue his  participation  (at the Executive's
own expense) in the  Company's  medical plan as in effect from time to time,  in
accordance with the Company's  policy regarding  continued  medical coverage for
certain senior executives, as is then in effect.

            (c) During the Term, the Executive  shall be entitled to participate
in all retirement plans and programs  (including  without  limitation any profit
sharing/401(k)  plan)  provided  by  the  Company  to its  employees  generally,
subject,  however, to the generally applicable  eligibility and other provisions
of the various  plans and  programs in effect  from time to time.  In  addition,
during the Term, the Executive  shall be entitled to receive fringe benefits and
perquisites in accordance  with the plans,  practices,  programs and policies of
the Company from time to time in effect  which are made  available to the senior
executives of the Company generally or to its employees generally.

            (d) The  Executive  shall be entitled to paid  vacation  annually in
accordance with Company  practice (with no right of carry-over),  to be taken at
such time(s) as shall not, in the reasonable  judgment of the Board,  materially
interfere with the Executive's fulfillment of his duties hereunder, and shall be
entitled to as many  holidays,  sick days and personal days as are in accordance
with the Company's policy then in effect generally for its employees.

            (e) During the Term,  the Company will provide the Executive with an
automobile  allowance  of  $1,200  per  month to  cover  the  costs of  leasing,
insuring,  garaging and maintaining an automobile for use in the business of the
Company.

      6. Termination

            (a)  The  Company,  by  direction  of the  Board  or the  Designated
Officer,  shall be entitled to terminate the Term and to discharge the Executive
for cause effective upon the giving of written notice. The term "cause" shall be
limited to the following grounds:

                  (i) the Executive's  failure or refusal to materially  perform
            his duties and  responsibilities as set forth in paragraph 3 hereof,
            or the failure of the  Executive to devote all of his business  time
            and attention exclusively to the business and affairs of the Company
            and its  subsidiaries in accordance  with the terms hereof,  in each
            case if such failure or refusal is not cured (if curable)  within 20
            days after written notice thereof to the Executive by the Company;


                                       4
<PAGE>

                  (ii) the willful  misappropriation of the funds or property of
            the Company or any subsidiary;

                  (iii) the use of alcohol or illegal  drugs,  interfering  with
            the performance of the Executive's obligations under this Agreement,
            continuing after written warning;

                  (iv) the  conviction  in a court of law of, or entering a plea
            of guilty or no contest to, any felony or any crime  involving moral
            turpitude, dishonesty or theft;

                  (v) the material  nonconformance  with the Company's  standard
            business  practices  and  policies,  including  without  limitation,
            policies against racial or sexual discrimination or harassment, made
            known  to the  Executive,  which  nonconformance  is not  cured  (if
            curable) within 10 days after written notice to the Executive by the
            Company;

                  (vi) the  commission  in bad faith by the Executive of any act
            which  injures  or  could  reasonably  be  expected  to  injure  the
            reputation, business or business relationships of the Company or any
            subsidiary;

                  (vii) the  resignation  by the Executive on his own initiative
            other than  pursuant to a  termination  by the  Executive  for "Good
            Reason"  (as defined in  paragraph  6(b)) or pursuant to a Notice of
            Termination given by the Executive under paragraph 2;

                  (viii)  the  gross  misconduct  or  gross  negligence  by  the
            Executive  in  the   performance  of  his  duties  or  the  habitual
            misconduct   or  habitual   negligence   by  the  Executive  in  the
            performance of his duties which habitual misconduct or negligence is
            not cured (if curable)  within 10 days after  written  notice to the
            Executive by the Company; and

                  (ix) any  material  breach (not  covered by any of the clauses
            (i) through  (viii)  above) of any term,  provision  or condition of
            this  Agreement,  if such breach is not cured (if curable) within 20
            days after written notice thereof to the Executive by the Company.

Any notice  required  to be given by the Company  pursuant  to clause (i),  (v),
(viii) or (ix) above shall specify the specific nature of the claimed breach and
the manner in which the Company  requires  such breach to be cured (if curable).
In the event that the  Executive  is  purportedly  terminated  for cause and the
arbitrator appointed pursuant to paragraph 19 determines that "cause" as defined
herein was not  present,  then such  purported  termination  for cause  shall be
deemed  a  termination  "without  cause"  pursuant  to  paragraph  6(c)  and the
Executive's  rights and  remedies  will be governed by paragraph  6(e),  in full
satisfaction  and in lieu of any and all other or further remedies the Executive
may have.


                                       5
<PAGE>

            (b) Provided that the  Executive is not then  otherwise in breach of
this Agreement,  the Executive shall be entitled to terminate this Agreement and
the Term  hereunder  for "Good  Reason"  at any time  during the Term by written
notice to the  Company not more than 30 days after the  occurrence  of the event
constituting such Good Reason. "Good Reason" shall be limited to a breach by the
Company of a material term of this Agreement, which breach remains uncured for a
period of 20 days after written  notice of such breach from the Executive to the
Company  (such notice to specify the specific  nature of the claimed  breach and
the manner in which the Executive requires such breach to be cured).

            (c) The Company  shall have the right at any time during the Term to
terminate  the  employment of the Executive  "without  cause" by giving  written
notice to the Executive setting forth a Date of Termination.

            (d) In  the  event  of the  termination  of  the  employment  of the
Executive  with the  Company for any reason  (including  without  limitation,  a
termination pursuant to a Notice of Termination under paragraph 2) other than by
virtue of a termination "without cause" by the Company under paragraph 6(c) or a
termination  for "Good  Reason"  by the  Executive  under  paragraph  6(b),  the
Executive shall be entitled to the following  payments and benefits,  subject to
any appropriate  offsets, as permitted by applicable law, for debts or money due
to the Company or an affiliate thereof (collectively, "Offsets"):

                  (i)  unpaid  salary  compensation   through,  and  any  unpaid
            reimbursable  expenses  outstanding as of, the Date of  Termination;
            and

                  (ii) all  benefits,  if any, that had accrued to the Executive
            through  the  Date of  Termination  under  the  plans  and  programs
            described in paragraphs 5(b) and (c), or any other  applicable plans
            and programs in which he participated as an employee of the Company,
            in the  manner  and in  accordance  with the terms of such plans and
            programs.

In the event of the  termination  of the  Employee's  employment  other  than by
virtue of a termination  "without cause" or a termination for "Good Reason", the
Company  shall have no further  liability to the  Executive  or the  Executive's
heirs, beneficiaries or estate for damages,  compensation,  benefits, severance,
indemnities or other amounts of whatever nature, directly or indirectly, arising
out of or otherwise related to this Agreement and the Executive's  employment or
cessation of employment with the Company.

            (e) In the event of a termination by the Company  "without cause" or
a  termination  by the  Executive  for "Good  Reason",  the  Executive  shall be
entitled to continue to receive from the Company, as liquidated damages, subject
to any Offsets, the following:

                  (i)  as  severance   compensation,   his   applicable   salary
            compensation  when it would be payable to him if his  employment had
            continued  hereunder  through (x)  December  31, 2002 if the Date of
            Termination occurs on or prior to


                                       6
<PAGE>

            September 30, 2002, or (y) 90 days after the Date of Termination, if
            the Date of Termination occurs after September 30, 2002;

                  (ii) any unpaid  reimbursable  expenses  outstanding as of the
            Date of Termination;

                  (iii) all benefits,  if any, that had accrued to the Executive
            through  the  Date of  Termination  under  the  plans  and  programs
            described  in  paragraphs  5(b) and  (c),  or any  other  applicable
            benefit plans and programs in which he  participated  as an employee
            of the Company,  in the manner and in  accordance  with the terms of
            such plans and programs; and

                  (iv)  continued  participation  on the same basis  (including,
            without   limitation,   cost  contributions)  as  the  other  senior
            executives  of the Company in all medical,  dental,  disability  and
            life  insurance  coverage  (such  benefits  collectively  called the
            "Continued  Plans")  in  which he was  participating  on the Date of
            Termination (as such Continued Plans are from time to time in effect
            at the Company)  until the earlier of (x) the end of the period that
            he receives severance compensation payments under clause (i) of this
            paragraph 6(e) or (y) the date, or dates,  he is entitled to receive
            coverage  and  benefits  under the same type of plan of a subsequent
            employer;  provided,  however,  if the  Executive is precluded  from
            continuing his participation in any Continued Plan, then the Company
            will be obligated to pay him the economic equivalent of the benefits
            provided  under  the  Continued  Plan  in  which  he  is  unable  to
            participate, for the period specified above, plus an amount equal to
            the tax, if any,  payable by him thereon,  it being  understood that
            the economic  equivalent of a benefit  foregone  shall be deemed the
            lowest  cost in the State of Texas  that  would be  incurred  by the
            Executive in obtaining such benefit himself on an individual  basis,
            and  payment  of  such  after-tax  economic  benefit  shall  be made
            quarterly in advance.

In connection with a termination  "without cause" or for "Good Reason",  (x) the
Company  shall have no further  liability to the  Executive  or the  Executive's
heirs, beneficiaries or estate for damages,  compensation,  benefits, severance,
indemnities or other amounts of whatever nature, directly or indirectly, arising
out of or otherwise related to this Agreement and the Executive's  employment or
cessation of employment  with the Company,  and (y) the Executive shall be under
no  obligation to mitigate his damages or to seek other  employment,  and if the
Executive  obtains other  employment,  any compensation  earned by the Executive
therefrom shall not reduce the Company's severance  obligations under clause (i)
of this paragraph  6(e). The making of any severance  payments and providing the
other  benefits as  provided  in this  paragraph  6(e) is  conditioned  upon the
Executive  signing a general release (the "Release") in favor of the Company and
its  subsidiaries and affiliates,  and its and their  respective  successors and
assigns, officers directors,  employees,  agents, attorneys and representatives,
of any claims (including, without limitation, claims of discrimination) relating
to the Executive's  employment with the Company or the termination  thereof.  In
the event the Executive breaches any provisions of the Release or the provisions
of paragraph 8 of this Agreement, in addition to any other remedies at law or in
equity


                                       7
<PAGE>

available  to it, the  Company may cease  making any  further  severance
payments and providing the other benefits provided for herein, without affecting
its rights under this Agreement or the Release.

      7. Disability; Death

            In the event the  Executive  shall be unable to  perform  his duties
hereunder by virtue of illness or physical or mental  incapacity  or  disability
(from any cause or causes  whatsoever)  in  substantially  the manner and to the
extent required hereunder prior to the commencement of such disability (all such
causes being herein referred to as "disability") and the Executive shall fail to
perform such duties for periods aggregating 180 days, whether or not continuous,
in any  continuous  period  of 270 days,  the  Company  shall  have the right to
terminate  the  Executive's  employment  hereunder as at the end of any calendar
month during the  continuance  of such  disability  upon at least 30 days' prior
written  notice  to him.  In the  event of the  Executive's  death,  the Date of
Termination  shall be the  date of such  death.  In the  event  the  Executive's
employment  is terminated  as a result of his  disability or death,  he shall be
entitled to the payments and  benefits,  subject to any Offsets,  as provided in
paragraph 6(d).

      8. Non-Solicitation/Non-Servicing Agreement and Protection of Confidential
         Information

            (a) The Executive  acknowledges (i) that his position and employment
with  the  Company  result  from  the  transaction  contemplated  by the  Merger
Agreement;  (ii) the highly  competitive nature of the business and the industry
in which the Company competes;  (iii) that as a key executive of the Company and
its  predecessor he has  participated in and will continue to participate in the
servicing of current  clients and/or the  solicitation  of prospective  clients,
through which,  among other things, the Executive has obtained and will continue
to obtain knowledge of the "know-how" and business practices of the Company,  in
which matters the Company has a substantial  proprietary interest; (iv) that his
employment  hereunder  requires the  performance  of services which are special,
unique,  extraordinary and intellectual in character,  and his position with the
Company and its  predecessor  placed and places him in a position of  confidence
and trust  with the  clients  and  employees  of the  Company;  and (v) that his
rendering  of services to the clients of the Company  necessarily  requires  the
disclosure  to the  Executive  of,  and  the  Company  will so  disclose  to the
Executive,  confidential  information  (as  defined  in  paragraph  8(b)) of the
Company.  In the course of the Executive's  employment with the Company (and its
predecessor),  the  Executive  has and  will  continue  to  develop  a  personal
relationship  with the clients of the Company and a knowledge of those  clients'
affairs  and  requirements,  and  the  relationship  of  the  Company  with  its
established  clientele  will  therefore  be placed in the  Executive's  hands in
confidence and trust. The Executive  consequently agrees that it is a legitimate
interest of the Company,  and reasonable and necessary for the protection of the
confidential  information,  goodwill  and  business  of the  Company,  which  is
valuable to the Company,  that the Executive make the covenants contained herein
and that the Company  would not have entered  into this  Agreement or the Merger
Agreement  unless the covenants set forth in this  paragraph 8 were contained in
this Agreement. Accordingly, the Executive agrees that during the period that he
is employed by the Company and thereafter  through the later of (x) December 31,
2002 and (y) two


                                       8
<PAGE>

years after the Date of Termination,  he shall not, as an individual,  employee,
consultant,   independent  contractor,   partner,  shareholder,   member  or  in
association with any other person,  business or enterprise,  except on behalf of
the  Company,  directly  or  indirectly,  and  regardless  of the reason for his
ceasing to be employed by the Company:

                  (i) attempt in any manner to solicit or accept from any client
            business of the type  performed  by the  Company or to persuade  any
            client to cease to do  business  or to reduce the amount of business
            which any such client has customarily done or is reasonably expected
            to do with the Company,  whether or not the relationship between the
            Company and such client was  originally  established  in whole or in
            part through his efforts; or

                  (ii)  employ as an  employee  or retain  as a  consultant  any
            person who is then or at any time during the preceding twelve months
            was an  employee  of or  exclusive  consultant  to the  Company,  or
            persuade  or  attempt  to  persuade  any  employee  of or  exclusive
            consultant  to the  Company to leave the employ of the Company or to
            become employed as an employee or retained as a consultant by anyone
            other than the Company; or

                  (iii)  render to or for any  client any  services  of the type
            rendered by the Company.

As used in this  paragraph 8, the term  "client"  shall mean (1) anyone who is a
client  of the  Company  on the  Date  of  Termination  or,  if the  Executive's
employment  shall not have  terminated,  at the time of the  alleged  prohibited
conduct (any such applicable date being called the  "Determination  Date");  (2)
anyone who was a client of the  Company at any time  during the one year  period
immediately preceding the Determination Date; (3) any prospective client to whom
the  Company  had made a new  business  presentation  (or  similar  offering  of
services)  at any time  during the one year  period  immediately  preceding  the
Determination  Date; and (4) any  prospective  client to whom the Company made a
new business  presentation  (or similar offering of services) at any time within
six months after the Date of  Termination  (but only if the initial  discussions
between the Company and such  prospective  client  relating to the  rendering of
services  occurred prior to the Date of  Termination,  and only if the Executive
actively  participated in or supervised such discussions).  For purposes of this
clause,  it is agreed that a general mailing or an incidental  contact shall not
be deemed a "new  business  presentation  or similar  offering of services" or a
"discussion".  In addition,  if the client is part of a group of companies which
conducts  business  through more than one entity,  division or  operating  unit,
whether or not separately  incorporated (a "Client Group"), the term "client" as
used herein shall also include each entity,  division and operating  unit of the
Client  Group  where  the same  management  group of the  Client  Group  has the
decision making  authority or significant  influence with respect to contracting
for services of the type rendered by the Company.

            (b) In the course of the Executive's  employment with the Company he
will acquire and have access to  confidential or proprietary  information  about
the Company  and/or its clients,  including  but not limited to, trade  secrets,
methods, models, passwords,  access to


                                       9
<PAGE>

computer files,  financial information and records,  computer software programs,
agreements  and/or  contracts  between  the  Company  and  its  clients,  client
contacts,  the  marketing  and/or  creative  policies  and  ideas,   advertising
campaigns, media plans and budgets, practices, concepts, strategies, and methods
of operations, financial or business projections of the Company, and information
about or received from clients and other  companies  with which the Company does
business.  The  foregoing  shall be  collectively  referred to as  "confidential
information".  The Executive is aware that the  confidential  information is not
readily available to the public and accordingly,  the Executive also agrees that
he will not at any time (whether  during the Term or after  termination  of this
Agreement) disclose to anyone (other than his counsel in the course of a dispute
arising from the alleged  disclosure of confidential  information or as required
by law) any confidential  information,  or utilize such confidential information
for his own benefit,  or for the benefit of third parties.  The Executive agrees
that the foregoing  restrictions shall apply whether or not any such information
is marked "confidential".  The term "confidential  information" does not include
information  which (i) becomes  generally  available to the public other than by
breach of this provision or (ii) the Executive  learns from a third party who is
not under an obligation of confidence to the Company or a client of the Company.
In the event  that the  Executive  becomes  legally  required  to  disclose  any
confidential information, he will provide the Company with prompt notice thereof
so that the  Company may seek a  protective  order or other  appropriate  remedy
and/or waive  compliance  with the provisions of this paragraph 8(b) to permit a
particular  disclosure.  In the event that such protective order or other remedy
is not obtained,  or the Company waives  compliance  with the provisions of this
paragraph  8(b) to permit a particular  disclosure,  the Executive  will furnish
only that portion of the confidential  information  which he is legally required
to disclose and, at the Company's  expense,  will  cooperate with the efforts of
the  Company  to obtain a  protective  order or other  reliable  assurance  that
confidential  treatment  will be  accorded  the  confidential  information.  The
Executive further agrees that all memoranda,  disks,  files,  notes,  records or
other  documents,  whether in electronic  form or hard copy  (collectively,  the
"material"), compiled by him or made available to him during his employment with
the  Company  and/or  its  predecessor  (whether  or not the  material  contains
confidential  information)  shall be the  property  of the  Company and shall be
delivered to the Company on the termination of the  Executive's  employment with
the Company or at any other time upon  request.  Except in  connection  with the
Executive's  employment with the Company,  the Executive agrees that he will not
make or retain copies or excerpts of the material.

            (c) If the  Executive  commits  a breach  or is  about  to  commit a
breach,  of any of the  provisions of paragraphs  8(a) or (b), the Company shall
have the right to have the provisions of this Agreement specifically enforced by
the  arbitrator  appointed  under  paragraph  19 or by any court  having  equity
jurisdiction  without being  required to post bond or other security and without
having  to prove the  inadequacy  of the  available  remedies  at law,  it being
acknowledged  and agreed  that any such breach or  threatened  breach will cause
irreparable  injury to the  Company and that money  damages  will not provide an
adequate remedy to the Company. In addition, the Company may take all such other
actions  and  remedies  available  to it under  law or in  equity  and  shall be
entitled  to such  damages  as it can show it has  sustained  by  reason of such
breach.

            (d) The  parties  acknowledge  that  (i) the  type  and  periods  of
restriction  imposed in the  provisions of paragraphs  8(a) and (b) are fair and
reasonable  and are  reasonably


                                       10
<PAGE>

required in order to protect  and  maintain  the  proprietary  interests  of the
Company described above, other legitimate  business interests of Company and the
goodwill  associated  with  the  business  of  the  Company,  including  without
limitation,  the business acquired  pursuant to the Merger  Agreement,  (ii) the
business of the Company currently extends  throughout the United States, and the
Executive  will engage in such business  pursuant to the terms of this Agreement
throughout all areas in which the Company  conducts its business,  and (iii) the
time, scope,  geographic area and other provisions of this paragraph 8 have been
specifically  negotiated by  sophisticated  commercial  parties,  represented by
legal  counsel,   and  are  given  as  an  integral  part  of  the  transactions
contemplated by the Merger Agreement.  It is further  understood and agreed that
the clients of the Company may be serviced from any location and  accordingly it
is  reasonable  that the  covenants  set forth  herein are not limited by narrow
geographic  area but  generally by the  location of such  clients and  potential
clients. The Executive specifically  acknowledges that his being restricted from
soliciting  and servicing  clients as  contemplated  by this  Agreement will not
prevent him from being  employed or earning a livelihood in the type of business
conducted by the Company.  If any of the covenants  contained in paragraphs 8(a)
or (b),  or any  part  thereof,  is held to be  unenforceable  by  reason  of it
extending for too great a period of time or over too great a geographic  area or
by reason of it being too extensive in any other respect,  the parties agree (x)
such covenant  shall be  interpreted  to extend only over the maximum  period of
time for which it may be enforceable and/or over the maximum geographic areas as
to which it may be  enforceable  and/or  over the  maximum  extent  in all other
respects as to which it may be  enforceable,  all as  determined by the court or
arbitration  panel making such  determination  and (y) in its reduced form, such
covenant shall then be enforceable, but such reduced form of covenant shall only
apply  with  respect  to the  operation  of  such  covenant  in  the  particular
jurisdiction in or for which such adjudication is made.

            (f)  The  temporal  duration  of the  non-solicitation/non-servicing
covenants set forth in this  paragraph 8 shall not expire,  and shall be tolled,
during  any  period  in  which   Executive   is  in  violation  of  any  of  the
non-solicitation/non-servicing  covenants set forth in this paragraph 8; and all
restrictions  shall  automatically  be  extended  by the  period of  Executive's
violation of any such restrictions.

      9. Intellectual Property

            During the Term,  the  Executive  will  disclose  to the Company all
ideas,  inventions and business plans  developed by him during such period which
relate directly or indirectly to the business of the Company,  including without
limitation,  any design,  logo,  slogan,  advertising  campaign or any  process,
operation, product or improvement which may be patentable or copyrightable.  The
Executive agrees that all patents, licenses, copyrights, tradenames, trademarks,
service  marks,  planning,  marketing  and/or  creative  policies,   advertising
campaigns, public relations or public affairs campaigns,  promotional campaigns,
media campaigns, and budgets,  practices,  concepts,  strategies, and methods of
operations,  financial  or business  projections,  designs,  logos,  slogans and
business  plans  developed  or  created  by the  Executive  in the course of his
employment hereunder,  either individually or in collaboration with others, will
be deemed works for hire and the sole and absolute property of the Company.  The
Executive agrees,  that at the Company's request and expense, he will assign all
rights thereto to the


                                       11
<PAGE>

Company and take all such other steps  necessary to secure the rights thereto to
the Company by patent, copyright or otherwise.

      10. Enforceability

            The  failure  of any  party at any time to  require  performance  by
another  party of any  provision  hereunder  shall in no way affect the right of
that party thereafter to enforce the same, nor shall it affect any other party's
right to enforce  the same,  or to enforce any of the other  provisions  in this
Agreement;  nor shall the  waiver  by any party of the  breach of any  provision
hereof  be  taken  or held  to be a  waiver  of any  subsequent  breach  of such
provision or as a waiver of the provision itself.

      11. Assignment

            The Company and the Executive  agree that the Company shall have the
right to assign this Agreement, and, accordingly,  this Agreement shall inure to
the benefit of, and may be enforced  by, any and all  successors  and assigns of
the Company,  including,  without limitation,  by asset assignment,  stock sale,
merger, consolidation or other corporate reorganization, provided such successor
entity assumes the  obligations of the Company.  The Company and Executive agree
that Executive's rights and obligations under this Agreement are personal to the
Executive,  and the  Executive  shall not have the right to assign or  otherwise
transfer  his  rights or  obligations  under  this  Agreement.  The  rights  and
obligations of the Company  hereunder  shall be binding upon and run in favor of
the successors and assigns of the Company.

      12. Modification

            This  Agreement  may not be orally  canceled,  changed,  modified or
amended,  and no  cancellation,  change,  modification  or  amendment  shall  be
effective or binding unless in writing, signed by the parties to this Agreement,
and approved in writing by the Designated Officer.

      13. Severability; Survival

            In  the  event  any  provision  or  portion  of  this  Agreement  is
determined to be invalid or unenforceable  for any reason,  in whole or in part,
the remaining  provisions of this Agreement  shall  nevertheless be binding upon
the parties with the same effect as though the invalid or unenforceable part had
been severed and deleted or reformed to be  enforceable.  The respective  rights
and  obligations of the parties  hereunder  shall survive the termination of the
Executive's  employment to the extent necessary to the intended  preservation of
such rights and obligations.


                                       12
<PAGE>

      14. Life Insurance

            The Executive agrees that the Company shall have the right to obtain
life insurance on the Executive's  life, at the sole expense of the Company,  as
the case may be,  and with the  Company  as the sole  beneficiary  thereof.  The
Executive shall (a) cooperate  fully in obtaining such life insurance,  (b) sign
any necessary  consents,  applications  and other related forms or documents and
(c) at the Company's expense, take any reasonably required medical examinations.

      15. Notice

            Any  notice,  request,  instruction  or other  document  to be given
hereunder by any party hereto to another  party shall be in writing and shall be
deemed  effective  (a) upon  personal  delivery,  if  delivered by hand or local
courier,  or (b) three days  after the date of  deposit  in the  mails,  postage
prepaid if mailed by certified or  registered  mail, or (c) on the next business
day, if sent by prepaid overnight courier service or facsimile  transmission (if
electronically confirmed), and in each case, addressed as follows:

            If to the Executive:

            Jack D. Wolf
            8410 Bluebonnet Road
            Dallas, Texas 75209

            If to the Company:

            M/A/R/C Inc.
            7850 Beltline Road
            Irving, Texas 75063-6098
            Attn: Secretary
            Fax: 972-506-3416

            with a copy to:

            Omnicom Group Inc.
            437 Madison Avenue
            New York, New York 10022
            Attention:  Secretary
            Fax:  212-415-3670

            and

            Davis & Gilbert LLP
            1740 Broadway
            New York, New York 10019
            Attention:  Michael D. Ditzian, Esq.
            Fax:  212-468-4888


                                       13
<PAGE>

Either  party may change the  address to which  notices are to be sent by giving
notice  of such  change  of  address  to the other  party in the  manner  herein
provided for giving notice.

      16. Applicable Law

            This  Agreement,   and  all  issues  and  matters  related  to  this
Agreement,  shall be governed by,  enforced  under,  and construed in accordance
with the laws of the State of Texas without  regard to any conflicts or conflict
of laws principles in the State of Texas that would result in the application of
the law of any other jurisdiction.

      17. No Conflict

            The Executive  represents and warrants that he is not subject to any
agreement,  instrument,  order,  judgment  or decree  of any kind,  or any other
restrictive  agreement of any  character,  which would prevent him from entering
into  this  Agreement  or which  would be  breached  by the  Executive  upon his
performance of his duties pursuant to this Agreement.

      18. Entire Agreement

            This Agreement  represents the entire agreement  between the Company
and the  Executive  with  respect  to the  employment  of the  Executive  by the
Company,  and all prior  agreements,  plans  and  arrangements  relating  to the
employment of the Executive by the Company are nullified and superseded hereby.

      19. Arbitration

            (a) The parties hereto agree that any dispute,  controversy or claim
arising out of,  relating to, or in connection  with this Agreement  (including,
without limitation, any claim regarding or related to the interpretation, scope,
effect,  enforcement,  termination,  extension,  breach, legality,  remedies and
other aspects of this Agreement or the conduct and communications of the parties
regarding  this  Agreement and the subject  matter of this  Agreement)  shall be
settled by  arbitration  at the offices of Judicial  Arbitration  and  Mediation
Services,  Inc. or successor  organization  for binding  arbitration  in Dallas,
Texas by a single  arbitrator.  The  arbitrator  may grant  injunctions or other
relief in such dispute or  controversy.  All awards of the  arbitrator  shall be
binding  and  non-appealable,  except as  provided  by the  applicable  rules of
arbitration  and/or by applicable law. Judgment upon the award of the arbitrator
may be entered in any court  having  jurisdiction.  The  arbitrator  shall apply
Texas law to the merits of any dispute or claims, without reference to any rules
of conflicts of law that might result in the  application  of any other  state's
law. Suits to compel or enjoin  arbitration or to determine the applicability or
legality of arbitration shall be brought in the United States District Court for
the Northern District of Texas, or if that court lacks jurisdiction,  in a state
court located  within the geographic  boundaries  thereof.  Notwithstanding  the
foregoing,  no party to this  Agreement  shall be precluded  from  applying to a
proper  court  for  injunctive  relief  by  reason  of the  prior or  subsequent


                                       14
<PAGE>

commencement  of an arbitration  proceeding as herein  provided.  The prevailing
party in any arbitration shall be entitled to receive its reasonable  attorneys'
fees and costs from the other party(ies) as awarded by the arbitrator.

            (b) The Executive has read and  understands  this paragraph 19 which
discusses arbitration. The Executive understands that by signing this Agreement,
the  Executive  agrees to submit any claims  arising out of,  relating to, or in
connection with this Agreement, or the interpretation,  validity,  construction,
performance, breach or termination thereof, or his employment or the termination
thereof, to binding arbitration, and that this arbitration provision constitutes
a waiver of the Executive's  right to a jury trial and relates to the resolution
of all disputes relating to all aspects of the  employer/employee  relationship,
including but not limited to the following:

                  (i) Any and all claims for wrongful  discharge of  employment,
            breach of contract, both express and implied; breach of the covenant
            of good faith and fair dealing, both express and implied;  negligent
            or  intentional  infliction  of  emotional  distress;  negligent  or
            intentional misrepresentation; negligent or intentional interference
            with contract or prospective economic advantage; and defamation;

                  (ii) Any and all claims for violation of any federal, state or
            municipal statute, including,  without limitation,  Title VII of the
            Civil Rights Act of 1964, as amended,  the Civil Rights Act of 1991,
            the Equal Pay Act, the Employee  Retirement  Income Security Act, as
            amended,  the Age  Discrimination  in  Employment  Act of 1967,  the
            Americans  with  Disabilities  Act of 1990,  the Family and  Medical
            Leave  Act of  1993,  the Fair  Labor  Standards  Act and the  Texas
            Employment Discrimination Law; and

                  (iii) Any and all  claims  arising  out of any other  federal,
            state  or  local  laws or  regulations  relating  to  employment  or
            employment discrimination.

      20. Headings

            The headings  contained in this Agreement are for reference purposes
only, and shall not affect the meaning or interpretation of this Agreement.

      21. Withholdings

            The  Company  may  withhold  from any  amounts  payable  under  this
Agreement such federal, state or local taxes as shall be required to be withheld
pursuant to any applicable law or regulation.


                                       15
<PAGE>

      IN WITNESS WHEREOF, the parties have executed this Employment Agreement as
of the day and year first above written.

                                        M/A/R/C INC.

                                        By: /s/ Harold R. Curtis
                                           ---------------------------------
                                           Name: Harold R. Curtis
                                           Title: Executive Vice President,
                                                     Secretary and Chief
                                                     Financial Officer


                                               /s/ Jack D. Wolf
                                        ------------------------------------
                                                 JACK D. WOLF


                                       16



                              EMPLOYMENT AGREEMENT

            AGREEMENT  dated  as of  this  30th  day  of  September,  1999,  but
effective as of the  Effective  Time of the Merger (as such terms are defined in
the  Merger  Agreement  (as  defined  below)),  by  and  between  the  surviving
corporation of the Merger,  M/A/R/C INC., a Texas  corporation  (the "Company"),
and HAROLD R. CURTIS (the "Executive").

                              W I T N E S S E T H:

            WHEREAS, in order to induce Omnicom Group Inc. ("Omnicom"), to enter
into a certain  Agreement  and Plan of Merger of even date herewith (the "Merger
Agreement"),  pursuant to which a wholly-owned  subsidiary of Omnicom was merged
with and into the Company, the Executive is entering into this Agreement; and

            WHEREAS,  the Executive was employed by the Company, and the Company
wishes to ensure his  continued  employment  with the Company and the  Executive
wishes to accept such employment,  upon the terms and conditions hereinafter set
forth;

            NOW, THEREFORE,  in consideration of the premises and other good and
valuable  consideration,  receipt of which is hereby  acknowledged,  the parties
hereto agree as follows:

      1. Employment

            The Company agrees to employ the Executive during the Term specified
in paragraph 2, and the  Executive  agrees to accept such  employment,  upon the
terms and conditions hereinafter set forth.

      2. Term

            Subject to  paragraphs 6 and 7, the  Executive's  employment  by the
Company  shall be for a term  commencing  on the date hereof and expiring on the
close of business on December 31, 2002 (the "Initial Term"); provided,  however,
the term of the  Executive's  employment  by the Company  shall  continue for an
indefinite  period  thereafter  (also  subject to paragraphs 6 and 7) unless and
until either party shall give to the other 90 days'  advance  written  notice of
expiration  of the term (a "Notice of  Termination")  (the  Initial Term and the
period,  if any,  thereafter,  during  which the  Executive's  employment  shall
continue are collectively  referred to as the "Term"). Any Notice of Termination
given under this paragraph 2 shall specify the date of expiration (which may not
be earlier  than the close of business on December 31, 2002) and may be given at
any time on or after September 30, 2002. The Company shall have the right at any
time during such 90-day notice period,  to relieve the Executive of his offices,
duties and responsibilities and to place him on a paid leave-of-absence  status,
provided that during such notice  period the Executive  shall remain a full-time
employee of the Company  and shall  continue to receive his salary  compensation
and other  benefits as provided in this  Agreement.  The  effective
<PAGE>

date  of the  termination  of  the  Executive's  employment  with  the  Company,
regardless of the reason therefor, is referred to in this Agreement as the "Date
of Termination".

      3. Duties and Responsibilities

            (a) During the Term, the Executive  shall have the position of Chief
Financial  Officer of the Company.  The Executive  shall report  directly to the
Chairman of the Company  (currently  SM) or her designee  (such  Chairman or her
designee  being  called  the  "Designated  Officer"),  at such times and in such
detail as she or he shall reasonably require.

            (b) The Executive shall perform such executive and managerial duties
and responsibilities  customary to his office and as are reasonably necessary to
the operations of the Company and as may be assigned to him from time to time by
or under authority of the Board of Directors of the Company (the "Board") and/or
the Designated Officer,  consistent with his position as designated in paragraph
3(a).

            (c) The Executive (i) will use his reasonable best efforts to ensure
that  the  Company  and its  subsidiaries  comply  on a  timely  basis  with all
budgetary and reporting  requirements  reasonably  requested by the Board and/or
management of the Diversified Agency Services Division ("DAS") of Omnicom,  (ii)
will,  at all  times,  use all  reasonable  efforts  to  perform  his duties and
responsibilities  in a manner  consistent  with the  policies  set  forth in the
"Grant  of  Authority"  of  Omnicom  as from  time to  time  in  effect  and the
parameters of the then-current profit plan and capital expenditure budget of the
Company as approved by the Chief  Financial  Officer of DAS, (iii) will not take
any  action  to  prevent  the  Company  from  participating  in  Omnicom's  cash
management  program,  (iv) will not incur  obligations  on behalf of the Company
other than in the ordinary  course of business or enter into any  transaction on
behalf of the  Company  not in the  ordinary  course  of  business  without  the
approval of the Board and/or the Designated  Officer,  and (v) will not take any
action to prevent the Company from abiding by the dividend,  management  fee and
other corporate policies of the Company, Omnicom and DAS as from time to time in
effect.  The  Executive  acknowledges  that  current  policy of DAS is for every
subsidiary to pay to its parent 90% of its profit after taxes (before management
fee  deductions)  for the year by way of dividends  and/or  management fees on a
quarterly basis, generally in arrears.

            (d) The Executive's employment by the Company shall be full-time and
exclusive, and during the Term, the Executive agrees that he will (i) devote all
of his business  time and  attention,  his best  efforts,  and all his skill and
ability to promote the interests of the Company and its subsidiaries, (ii) carry
out his duties in a competent and professional manner; and (iii) work with other
employees  of the  Company  and  its  subsidiaries  and DAS in a  competent  and
professional  manner.  Notwithstanding  the  foregoing,  the Executive  shall be
permitted to engage in charitable  and civic  activities and manage his personal
passive investments, provided that such passive investments are not in a company
which transacts  business with the Company or any of its subsidiaries or engages
in  business  competitive  with  that  conducted  by the  Company  or any of its
subsidiaries (or, if such company does transact business with the Company or any
of its subsidiaries,  or does engage in a competitive business, it is a publicly
held  corporation  and the Executive's  participation  is limited to owning less
than 1/4 of 1% of its  outstanding  shares),  and


                                       2
<PAGE>

further  provided that such activities  (individually  or  collectively)  do not
materially  interfere  with the  performance  of his duties or  responsibilities
under this Agreement.

            (e) During the Term, the  Executive's  services  hereunder  shall be
performed at the offices of the Company in Irving,  Texas,  subject to necessary
travel requirements of his position and duties hereunder.

      4. Compensation

            (a) As compensation for his services  hereunder and in consideration
of his  non-solicitation/non-servicing and non-disclosure covenants as set forth
in  paragraph  8,  during  the Term the  Company  shall  pay the  Executive,  in
accordance  with its normal  payroll  practices,  an  annualized  base salary of
$200,000;  provided, however, the then annual rate of direct salary compensation
may be  increased  by or under  the  authority  of the  Board or the  Designated
Officer in  accordance  with the then  salary  review  policy of the Company and
within the guidelines and budgetary procedures of DAS.

            (b) During the Term, the Executive  shall be eligible to participate
in Omnicom's 1998 Incentive  Compensation Plan or any successor plan (the "ICP")
and to receive annual awards of cash bonuses and/or restricted shares of Omnicom
common stock thereunder.  Under the ICP, upon recommendation by the Chairman and
Chief  Executive  Officer of DAS,  the  Compensation  Committee  of the Board of
Directors of Omnicom (the  "Compensation  Committee")  will set an annual target
award for the Executive based on reaching  performance goals established for the
Executive. The determination of the amount of the annual target that is actually
awarded  shall be based on the  Chairman  and Chief  Executive  Officer of DAS's
evaluation of the success of the Executive in achieving  the  performance  goals
established  for  him.  Any  incentive  compensation  payable  pursuant  to this
paragraph  4(b) shall be deemed  earned only upon  written  notification  by the
Chairman and Chief  Executive  Officer of DAS to the  Executive of the amount of
his incentive compensation award and not any time before.

            (c)  The  Supplemental  Executive  Retirement  Plan  contract  dated
December  14, 1989 between the Company and the  Executive  shall be continued in
effect according to its terms.

      5. Expenses; Fringe Benefits

            (a) The Company  agrees to pay or to reimburse the Executive for all
reasonable,   ordinary,  necessary  and  documented  business  or  entertainment
expenses  incurred during the Term in the performance of his services  hereunder
in accordance with the policy of the Company as from time to time in effect. The
Executive,  as a condition precedent to obtaining such payment or reimbursement,
shall  provide  to the  Company  any  and  all  statements,  bills  or  receipts
evidencing the travel or  out-of-pocket  expenses for which the Executive  seeks
payment or reimbursement, and any other information or materials, as the Company
may from time to time reasonably request.

            (b) During the Term, the Executive and, to the extent eligible,  his
dependents


                                       3
<PAGE>

shall be entitled to  participate  in and receive all benefits under any welfare
benefit plans and programs (including without limitation,  medical,  disability,
group life (including  accidental death and  dismemberment)  and business travel
insurance  plans  and  programs)  provided  by  the  Company  to  its  employees
generally,  subject,  however, to the generally applicable eligibility and other
provisions  of the various  plans and  programs in effect from time to time.  In
addition,  after the Date of  Termination,  provided  that the Executive has not
been  terminated  for  "cause" (as  defined  below),  and until such time as the
Executive  becomes eligible for medical  benefits under Medicare,  the Executive
shall be eligible to continue his participation (at the Executive's own expense)
in the Company's medical plan as in effect from time to time, in accordance with
the Company's  policy  regarding  continued  medical coverage for certain senior
executives, as is then in effect.

            (c) During the Term, the Executive  shall be entitled to participate
in all retirement plans and programs  (including  without  limitation any profit
sharing/401(k)  plan)  provided  by  the  Company  to its  employees  generally,
subject,  however, to the generally applicable  eligibility and other provisions
of the various  plans and  programs in effect  from time to time.  In  addition,
during the Term, the Executive  shall be entitled to receive fringe benefits and
perquisites in accordance  with the plans,  practices,  programs and policies of
the Company from time to time in effect  which are made  available to the senior
executives of the Company generally or to its employees generally.

            (d) The  Executive  shall be entitled to paid  vacation  annually in
accordance with Company  practice (with no right of carry-over),  to be taken at
such time(s) as shall not, in the reasonable  judgment of the Board,  materially
interfere with the Executive's fulfillment of his duties hereunder, and shall be
entitled to as many  holidays,  sick days and personal days as are in accordance
with the Company's policy then in effect generally for its employees.

            (e) During the Term,  the Company will provide the Executive with an
automobile  allowance  of  $1,200  per  month to  cover  the  costs of  leasing,
insuring,  garaging and maintaining an automobile for use in the business of the
Company.

      6. Termination

            (a)  The  Company,  by  direction  of the  Board  or the  Designated
Officer,  shall be entitled to terminate the Term and to discharge the Executive
for cause effective upon the giving of written notice. The term "cause" shall be
limited to the following grounds:

                  (i) the Executive's  failure or refusal to materially  perform
            his duties and  responsibilities as set forth in paragraph 3 hereof,
            or the failure of the  Executive to devote all of his business  time
            and attention exclusively to the business and affairs of the Company
            and its  subsidiaries in accordance  with the terms hereof,  in each
            case if such failure or refusal is not cured (if curable)  within 20
            days after written notice thereof to the Executive by the Company;

                  (ii) the willful  misappropriation of the funds or property of
            the


                                       4
<PAGE>

            Company or any subsidiary;

                  (iii) the use of alcohol or illegal  drugs,  interfering  with
            the performance of the Executive's obligations under this Agreement,
            continuing after written warning;

                  (iv) the  conviction  in a court of law of, or entering a plea
            of guilty or no contest to, any felony or any crime  involving moral
            turpitude, dishonesty or theft;

                  (v) the material  nonconformance  with the Company's  standard
            business  practices  and  policies,  including  without  limitation,
            policies against racial or sexual discrimination or harassment, made
            known  to the  Executive,  which  nonconformance  is not  cured  (if
            curable) within 10 days after written notice to the Executive by the
            Company;

                  (vi) the  commission  in bad faith by the Executive of any act
            which  injures  or  could  reasonably  be  expected  to  injure  the
            reputation, business or business relationships of the Company or any
            subsidiary;

                  (vii) the  resignation  by the Executive on his own initiative
            other than  pursuant to a  termination  by the  Executive  for "Good
            Reason"  (as defined in  paragraph  6(b)) or pursuant to a Notice of
            Termination given by the Executive under paragraph 2;

                  (viii)  the  gross  misconduct  or  gross  negligence  by  the
            Executive  in  the   performance  of  his  duties  or  the  habitual
            misconduct   or  habitual   negligence   by  the  Executive  in  the
            performance of his duties which habitual misconduct or negligence is
            not cured (if curable)  within 10 days after  written  notice to the
            Executive by the Company; and

                  (ix) any  material  breach (not  covered by any of the clauses
            (i) through  (viii)  above) of any term,  provision  or condition of
            this  Agreement,  if such breach is not cured (if curable) within 20
            days after written notice thereof to the Executive by the Company.

Any notice  required  to be given by the Company  pursuant  to clause (i),  (v),
(viii) or (ix) above shall specify the specific nature of the claimed breach and
the manner in which the Company  requires  such breach to be cured (if curable).
In the event that the  Executive  is  purportedly  terminated  for cause and the
arbitrator appointed pursuant to paragraph 19 determines that "cause" as defined
herein was not  present,  then such  purported  termination  for cause  shall be
deemed  a  termination  "without  cause"  pursuant  to  paragraph  6(c)  and the
Executive's  rights and  remedies  will be governed by paragraph  6(e),  in full
satisfaction  and in lieu of any and all other or further remedies the Executive
may have.


                                       5
<PAGE>

            (b) Provided that the  Executive is not then  otherwise in breach of
this Agreement,  the Executive shall be entitled to terminate this Agreement and
the Term  hereunder  for "Good  Reason"  at any time  during the Term by written
notice to the  Company not more than 30 days after the  occurrence  of the event
constituting such Good Reason. "Good Reason" shall be limited to a breach by the
Company of a material term of this Agreement, which breach remains uncured for a
period of 20 days after written  notice of such breach from the Executive to the
Company  (such notice to specify the specific  nature of the claimed  breach and
the manner in which the Executive requires such breach to be cured).

            (c) The Company  shall have the right at any time during the Term to
terminate  the  employment of the Executive  "without  cause" by giving  written
notice to the Executive setting forth a Date of Termination.

            (d) In  the  event  of the  termination  of  the  employment  of the
Executive  with the  Company for any reason  (including  without  limitation,  a
termination pursuant to a Notice of Termination under paragraph 2) other than by
virtue of a termination "without cause" by the Company under paragraph 6(c) or a
termination  for "Good  Reason"  by the  Executive  under  paragraph  6(b),  the
Executive shall be entitled to the following  payments and benefits,  subject to
any appropriate  offsets, as permitted by applicable law, for debts or money due
to the Company or an affiliate thereof (collectively, "Offsets"):

                  (i)  unpaid  salary  compensation   through,  and  any  unpaid
            reimbursable  expenses  outstanding as of, the Date of  Termination;
            and

                  (ii) all  benefits,  if any, that had accrued to the Executive
            through  the  Date of  Termination  under  the  plans  and  programs
            described in paragraphs 5(b) and (c), or any other  applicable plans
            and programs in which he participated as an employee of the Company,
            in the  manner  and in  accordance  with the terms of such plans and
            programs.

In the event of the  termination  of the  Employee's  employment  other  than by
virtue of a termination  "without cause" or a termination for "Good Reason", the
Company  shall have no further  liability to the  Executive  or the  Executive's
heirs, beneficiaries or estate for damages,  compensation,  benefits, severance,
indemnities or other amounts of whatever nature, directly or indirectly, arising
out of or otherwise related to this Agreement and the Executive's  employment or
cessation of employment with the Company.

            (e) In the event of a termination by the Company  "without cause" or
a  termination  by the  Executive  for "Good  Reason",  the  Executive  shall be
entitled to continue to receive from the Company, as liquidated damages, subject
to any Offsets, the following:

                  (i)  as  severance   compensation,   his   applicable   salary
            compensation  when it would be payable to him if his  employment had
            continued  hereunder  through (x)  December  31, 2002 if the Date of
            Termination occurs on or prior to


                                       6
<PAGE>

            September 30, 2002, or (y) 90 days after the Date of Termination, if
            the Date of Termination occurs after September 30, 2002;

                  (ii) any unpaid  reimbursable  expenses  outstanding as of the
            Date of Termination;

                  (iii) all benefits,  if any, that had accrued to the Executive
            through  the  Date of  Termination  under  the  plans  and  programs
            described  in  paragraphs  5(b) and  (c),  or any  other  applicable
            benefit plans and programs in which he  participated  as an employee
            of the Company,  in the manner and in  accordance  with the terms of
            such plans and programs; and

                  (iv)  continued  participation  on the same basis  (including,
            without   limitation,   cost  contributions)  as  the  other  senior
            executives  of the Company in all medical,  dental,  disability  and
            life  insurance  coverage  (such  benefits  collectively  called the
            "Continued  Plans")  in  which he was  participating  on the Date of
            Termination (as such Continued Plans are from time to time in effect
            at the Company)  until the earlier of (x) the end of the period that
            he receives severance compensation payments under clause (i) of this
            paragraph 6(e) or (y) the date, or dates,  he is entitled to receive
            coverage  and  benefits  under the same type of plan of a subsequent
            employer;  provided,  however,  if the  Executive is precluded  from
            continuing his participation in any Continued Plan, then the Company
            will be obligated to pay him the economic equivalent of the benefits
            provided  under  the  Continued  Plan  in  which  he  is  unable  to
            participate, for the period specified above, plus an amount equal to
            the tax, if any,  payable by him thereon,  it being  understood that
            the economic  equivalent of a benefit  foregone  shall be deemed the
            lowest  cost in the State of Texas  that  would be  incurred  by the
            Executive in obtaining such benefit himself on an individual  basis,
            and  payment  of  such  after-tax  economic  benefit  shall  be made
            quarterly in advance.

In connection with a termination  "without cause" or for "Good Reason",  (x) the
Company  shall have no further  liability to the  Executive  or the  Executive's
heirs, beneficiaries or estate for damages,  compensation,  benefits, severance,
indemnities or other amounts of whatever nature, directly or indirectly, arising
out of or otherwise related to this Agreement and the Executive's  employment or
cessation of employment  with the Company,  and (y) the Executive shall be under
no  obligation to mitigate his damages or to seek other  employment,  and if the
Executive  obtains other  employment,  any compensation  earned by the Executive
therefrom shall not reduce the Company's severance  obligations under clause (i)
of this paragraph  6(e). The making of any severance  payments and providing the
other  benefits as  provided  in this  paragraph  6(e) is  conditioned  upon the
Executive  signing a general release (the "Release") in favor of the Company and
its  subsidiaries and affiliates,  and its and their  respective  successors and
assigns, officers directors,  employees,  agents, attorneys and representatives,
of any claims (including, without limitation, claims of discrimination) relating
to the Executive's  employment with the Company or the termination  thereof.  In
the event the Executive breaches any provisions of the Release or the provisions
of paragraph 8 of this Agreement, in addition to any other remedies at law or in
equity


                                       7
<PAGE>

available to it, the Company may cease making any further severance payments and
providing the other benefits  provided for herein,  without affecting its rights
under this Agreement or the Release.

      7. Disability; Death

            In the event the  Executive  shall be unable to  perform  his duties
hereunder by virtue of illness or physical or mental  incapacity  or  disability
(from any cause or causes  whatsoever)  in  substantially  the manner and to the
extent required hereunder prior to the commencement of such disability (all such
causes being herein referred to as "disability") and the Executive shall fail to
perform such duties for periods aggregating 180 days, whether or not continuous,
in any  continuous  period  of 270 days,  the  Company  shall  have the right to
terminate  the  Executive's  employment  hereunder as at the end of any calendar
month during the  continuance  of such  disability  upon at least 30 days' prior
written  notice  to him.  In the  event of the  Executive's  death,  the Date of
Termination  shall be the  date of such  death.  In the  event  the  Executive's
employment  is terminated  as a result of his  disability or death,  he shall be
entitled to the payments and  benefits,  subject to any Offsets,  as provided in
paragraph 6(d).

      8. Non-Solicitation/Non-Servicing Agreement and Protection of Confidential
         Information

            (a) The Executive  acknowledges (i) that his position and employment
with  the  Company  result  from  the  transaction  contemplated  by the  Merger
Agreement;  (ii) the highly  competitive nature of the business and the industry
in which the Company competes;  (iii) that as a key executive of the Company and
its  predecessor he has  participated in and will continue to participate in the
servicing of current  clients and/or the  solicitation  of prospective  clients,
through which,  among other things, the Executive has obtained and will continue
to obtain knowledge of the "know-how" and business practices of the Company,  in
which matters the Company has a substantial  proprietary interest; (iv) that his
employment  hereunder  requires the  performance  of services which are special,
unique,  extraordinary and intellectual in character,  and his position with the
Company and its  predecessor  placed and places him in a position of  confidence
and trust  with the  clients  and  employees  of the  Company;  and (v) that his
rendering  of services to the clients of the Company  necessarily  requires  the
disclosure  to the  Executive  of,  and  the  Company  will so  disclose  to the
Executive,  confidential  information  (as  defined  in  paragraph  8(b)) of the
Company.  In the course of the Executive's  employment with the Company (and its
predecessor),  the  Executive  has and  will  continue  to  develop  a  personal
relationship  with the clients of the Company and a knowledge of those  clients'
affairs  and  requirements,  and  the  relationship  of  the  Company  with  its
established  clientele  will  therefore  be placed in the  Executive's  hands in
confidence and trust. The Executive  consequently agrees that it is a legitimate
interest of the Company,  and reasonable and necessary for the protection of the
confidential  information,  goodwill  and  business  of the  Company,  which  is
valuable to the Company,  that the Executive make the covenants contained herein
and that the Company  would not have entered  into this  Agreement or the Merger
Agreement  unless the covenants set forth in this  paragraph 8 were contained in
this Agreement. Accordingly, the Executive agrees that during the period that he
is employed by the Company and thereafter  through the later of (x) December 31,
2002 and (y) two


                                       8
<PAGE>

years after the Date of Termination,  he shall not, as an individual,  employee,
consultant,   independent  contractor,   partner,  shareholder,   member  or  in
association with any other person,  business or enterprise,  except on behalf of
the  Company,  directly  or  indirectly,  and  regardless  of the reason for his
ceasing to be employed by the Company:

                  (i) attempt in any manner to solicit or accept from any client
            business of the type  performed  by the  Company or to persuade  any
            client to cease to do  business  or to reduce the amount of business
            which any such client has customarily done or is reasonably expected
            to do with the Company,  whether or not the relationship between the
            Company and such client was  originally  established  in whole or in
            part through his efforts; or

                  (ii)  employ as an  employee  or retain  as a  consultant  any
            person who is then or at any time during the preceding twelve months
            was an  employee  of or  exclusive  consultant  to the  Company,  or
            persuade  or  attempt  to  persuade  any  employee  of or  exclusive
            consultant  to the  Company to leave the employ of the Company or to
            become employed as an employee or retained as a consultant by anyone
            other than the Company; or

                  (iii)  render to or for any  client any  services  of the type
            rendered by the Company.

As used in this  paragraph 8, the term  "client"  shall mean (1) anyone who is a
client  of the  Company  on the  Date  of  Termination  or,  if the  Executive's
employment  shall not have  terminated,  at the time of the  alleged  prohibited
conduct (any such applicable date being called the  "Determination  Date");  (2)
anyone who was a client of the  Company at any time  during the one year  period
immediately preceding the Determination Date; (3) any prospective client to whom
the  Company  had made a new  business  presentation  (or  similar  offering  of
services)  at any time  during the one year  period  immediately  preceding  the
Determination  Date; and (4) any  prospective  client to whom the Company made a
new business  presentation  (or similar offering of services) at any time within
six months after the Date of  Termination  (but only if the initial  discussions
between the Company and such  prospective  client  relating to the  rendering of
services  occurred prior to the Date of  Termination,  and only if the Executive
actively  participated in or supervised such discussions).  For purposes of this
clause,  it is agreed that a general mailing or an incidental  contact shall not
be deemed a "new  business  presentation  or similar  offering of services" or a
"discussion".  In addition,  if the client is part of a group of companies which
conducts  business  through more than one entity,  division or  operating  unit,
whether or not separately  incorporated (a "Client Group"), the term "client" as
used herein shall also include each entity,  division and operating  unit of the
Client  Group  where  the same  management  group of the  Client  Group  has the
decision making  authority or significant  influence with respect to contracting
for services of the type rendered by the Company.

            (b) In the course of the Executive's  employment with the Company he
will acquire and have access to  confidential or proprietary  information  about
the Company  and/or its clients,  including  but not limited to, trade  secrets,
methods, models, passwords,  access to


                                       9
<PAGE>

computer files,  financial information and records,  computer software programs,
agreements  and/or  contracts  between  the  Company  and  its  clients,  client
contacts,  the  marketing  and/or  creative  policies  and  ideas,   advertising
campaigns, media plans and budgets, practices, concepts, strategies, and methods
of operations, financial or business projections of the Company, and information
about or received from clients and other  companies  with which the Company does
business.  The  foregoing  shall be  collectively  referred to as  "confidential
information".  The Executive is aware that the  confidential  information is not
readily available to the public and accordingly,  the Executive also agrees that
he will not at any time (whether  during the Term or after  termination  of this
Agreement) disclose to anyone (other than his counsel in the course of a dispute
arising from the alleged  disclosure of confidential  information or as required
by law) any confidential  information,  or utilize such confidential information
for his own benefit,  or for the benefit of third parties.  The Executive agrees
that the foregoing  restrictions shall apply whether or not any such information
is marked "confidential".  The term "confidential  information" does not include
information  which (i) becomes  generally  available to the public other than by
breach of this provision or (ii) the Executive  learns from a third party who is
not under an obligation of confidence to the Company or a client of the Company.
In the event  that the  Executive  becomes  legally  required  to  disclose  any
confidential information, he will provide the Company with prompt notice thereof
so that the  Company may seek a  protective  order or other  appropriate  remedy
and/or waive  compliance  with the provisions of this paragraph 8(b) to permit a
particular  disclosure.  In the event that such protective order or other remedy
is not obtained,  or the Company waives  compliance  with the provisions of this
paragraph  8(b) to permit a particular  disclosure,  the Executive  will furnish
only that portion of the confidential  information  which he is legally required
to disclose and, at the Company's  expense,  will  cooperate with the efforts of
the  Company  to obtain a  protective  order or other  reliable  assurance  that
confidential  treatment  will be  accorded  the  confidential  information.  The
Executive further agrees that all memoranda,  disks,  files,  notes,  records or
other  documents,  whether in electronic  form or hard copy  (collectively,  the
"material"), compiled by him or made available to him during his employment with
the  Company  and/or  its  predecessor  (whether  or not the  material  contains
confidential  information)  shall be the  property  of the  Company and shall be
delivered to the Company on the termination of the  Executive's  employment with
the Company or at any other time upon  request.  Except in  connection  with the
Executive's  employment with the Company,  the Executive agrees that he will not
make or retain copies or excerpts of the material.

            (c) If the  Executive  commits  a breach  or is  about  to  commit a
breach,  of any of the  provisions of paragraphs  8(a) or (b), the Company shall
have the right to have the provisions of this Agreement specifically enforced by
the  arbitrator  appointed  under  paragraph  19 or by any court  having  equity
jurisdiction  without being  required to post bond or other security and without
having  to prove the  inadequacy  of the  available  remedies  at law,  it being
acknowledged  and agreed  that any such breach or  threatened  breach will cause
irreparable  injury to the  Company and that money  damages  will not provide an
adequate remedy to the Company. In addition, the Company may take all such other
actions  and  remedies  available  to it under  law or in  equity  and  shall be
entitled  to such  damages  as it can show it has  sustained  by  reason of such
breach.

            (d) The  parties  acknowledge  that  (i) the  type  and  periods  of
restriction  imposed in the  provisions of paragraphs  8(a) and (b) are fair and
reasonable  and are  reasonably


                                       10
<PAGE>

required in order to protect  and  maintain  the  proprietary  interests  of the
Company described above, other legitimate  business interests of Company and the
goodwill  associated  with  the  business  of  the  Company,  including  without
limitation,  the business acquired  pursuant to the Merger  Agreement,  (ii) the
business of the Company currently extends  throughout the United States, and the
Executive  will engage in such business  pursuant to the terms of this Agreement
throughout all areas in which the Company  conducts its business,  and (iii) the
time, scope,  geographic area and other provisions of this paragraph 8 have been
specifically  negotiated by  sophisticated  commercial  parties,  represented by
legal  counsel,   and  are  given  as  an  integral  part  of  the  transactions
contemplated by the Merger Agreement.  It is further  understood and agreed that
the clients of the Company may be serviced from any location and  accordingly it
is  reasonable  that the  covenants  set forth  herein are not limited by narrow
geographic  area but  generally by the  location of such  clients and  potential
clients. The Executive specifically  acknowledges that his being restricted from
soliciting  and servicing  clients as  contemplated  by this  Agreement will not
prevent him from being  employed or earning a livelihood in the type of business
conducted by the Company.  If any of the covenants  contained in paragraphs 8(a)
or (b),  or any  part  thereof,  is held to be  unenforceable  by  reason  of it
extending for too great a period of time or over too great a geographic  area or
by reason of it being too extensive in any other respect,  the parties agree (x)
such covenant  shall be  interpreted  to extend only over the maximum  period of
time for which it may be enforceable and/or over the maximum geographic areas as
to which it may be  enforceable  and/or  over the  maximum  extent  in all other
respects as to which it may be  enforceable,  all as  determined by the court or
arbitration  panel making such  determination  and (y) in its reduced form, such
covenant shall then be enforceable, but such reduced form of covenant shall only
apply  with  respect  to the  operation  of  such  covenant  in  the  particular
jurisdiction in or for which such adjudication is made.

            (f)  The  temporal  duration  of the  non-solicitation/non-servicing
covenants set forth in this  paragraph 8 shall not expire,  and shall be tolled,
during  any  period  in  which   Executive   is  in  violation  of  any  of  the
non-solicitation/non-servicing  covenants set forth in this paragraph 8; and all
restrictions  shall  automatically  be  extended  by the  period of  Executive's
violation of any such restrictions.

      9. Intellectual Property

            During the Term,  the  Executive  will  disclose  to the Company all
ideas,  inventions and business plans  developed by him during such period which
relate directly or indirectly to the business of the Company,  including without
limitation,  any design,  logo,  slogan,  advertising  campaign or any  process,
operation, product or improvement which may be patentable or copyrightable.  The
Executive agrees that all patents, licenses, copyrights, tradenames, trademarks,
service  marks,  planning,  marketing  and/or  creative  policies,   advertising
campaigns, public relations or public affairs campaigns,  promotional campaigns,
media campaigns, and budgets,  practices,  concepts,  strategies, and methods of
operations,  financial  or business  projections,  designs,  logos,  slogans and
business  plans  developed  or  created  by the  Executive  in the course of his
employment hereunder,  either individually or in collaboration with others, will
be deemed works for hire and the sole and absolute property of the Company.  The
Executive agrees,  that at the Company's request and expense, he will assign all
rights thereto to the


                                       11
<PAGE>

Company and take all such other steps  necessary to secure the rights thereto to
the Company by patent, copyright or otherwise.

      10. Enforceability

            The  failure  of any  party at any time to  require  performance  by
another  party of any  provision  hereunder  shall in no way affect the right of
that party thereafter to enforce the same, nor shall it affect any other party's
right to enforce  the same,  or to enforce any of the other  provisions  in this
Agreement;  nor shall the  waiver  by any party of the  breach of any  provision
hereof  be  taken  or held  to be a  waiver  of any  subsequent  breach  of such
provision or as a waiver of the provision itself.

      11. Assignment

            The Company and the Executive  agree that the Company shall have the
right to assign this Agreement, and, accordingly,  this Agreement shall inure to
the benefit of, and may be enforced  by, any and all  successors  and assigns of
the Company,  including,  without limitation,  by asset assignment,  stock sale,
merger, consolidation or other corporate reorganization, provided such successor
entity assumes the  obligations of the Company.  The Company and Executive agree
that Executive's rights and obligations under this Agreement are personal to the
Executive,  and the  Executive  shall not have the right to assign or  otherwise
transfer  his  rights or  obligations  under  this  Agreement.  The  rights  and
obligations of the Company  hereunder  shall be binding upon and run in favor of
the successors and assigns of the Company.

      12. Modification

            This  Agreement  may not be orally  canceled,  changed,  modified or
amended,  and no  cancellation,  change,  modification  or  amendment  shall  be
effective or binding unless in writing, signed by the parties to this Agreement,
and approved in writing by the Designated Officer.

      13. Severability; Survival

            In  the  event  any  provision  or  portion  of  this  Agreement  is
determined to be invalid or unenforceable  for any reason,  in whole or in part,
the remaining  provisions of this Agreement  shall  nevertheless be binding upon
the parties with the same effect as though the invalid or unenforceable part had
been severed and deleted or reformed to be  enforceable.  The respective  rights
and  obligations of the parties  hereunder  shall survive the termination of the
Executive's  employment to the extent necessary to the intended  preservation of
such rights and obligations.

      14. Life Insurance

            The Executive agrees that the Company shall have the right to obtain
life insurance on the Executive's  life, at the sole expense of the Company,  as
the case may be,  and with the  Company  as the sole  beneficiary  thereof.  The
Executive shall (a) cooperate  fully in obtaining such life insurance,  (b) sign
any necessary  consents,  applications  and other related forms or documents


                                       12
<PAGE>

and  (c)  at  the  Company's  expense,  take  any  reasonably  required  medical
examinations.

      15. Notice

            Any  notice,  request,  instruction  or other  document  to be given
hereunder by any party hereto to another  party shall be in writing and shall be
deemed  effective  (a) upon  personal  delivery,  if  delivered by hand or local
courier,  or (b) three days  after the date of  deposit  in the  mails,  postage
prepaid if mailed by certified or  registered  mail, or (c) on the next business
day, if sent by prepaid overnight courier service or facsimile  transmission (if
electronically confirmed), and in each case, addressed as follows:

            If to the Executive:

            Harold R. Curtis
            7330 Blairview Drive
            Dallas, Texas 75230

            If to the Company:

            M/A/R/C Inc.
            7850 Beltline Road
            Irving, Texas 75063-6098
            Attn: Secretary
            Fax: 972-506-3416

            with a copy to:

            Omnicom Group Inc.
            437 Madison Avenue
            New York, New York 10022
            Attention:  Secretary
            Fax:  212-415-3670

            and

            Davis & Gilbert LLP
            1740 Broadway
            New York, New York 10019
            Attention:  Michael D. Ditzian, Esq.
            Fax:  212-468-4888

Either  party may change the  address to which  notices are to be sent by giving
notice  of such  change  of  address  to the other  party in the  manner  herein
provided for giving notice.


                                       13
<PAGE>

      16. Applicable Law

            This  Agreement,   and  all  issues  and  matters  related  to  this
Agreement,  shall be governed by,  enforced  under,  and construed in accordance
with the laws of the State of Texas without  regard to any conflicts or conflict
of laws principles in the State of Texas that would result in the application of
the law of any other jurisdiction.

      17. No Conflict

            The Executive  represents and warrants that he is not subject to any
agreement,  instrument,  order,  judgment  or decree  of any kind,  or any other
restrictive  agreement of any  character,  which would prevent him from entering
into  this  Agreement  or which  would be  breached  by the  Executive  upon his
performance of his duties pursuant to this Agreement.

      18. Entire Agreement

            This Agreement  represents the entire agreement  between the Company
and the  Executive  with  respect  to the  employment  of the  Executive  by the
Company,  and all prior  agreements,  plans  and  arrangements  relating  to the
employment of the Executive by the Company are nullified and superseded hereby.

      19. Arbitration

            (a) The parties hereto agree that any dispute,  controversy or claim
arising out of,  relating to, or in connection  with this Agreement  (including,
without limitation, any claim regarding or related to the interpretation, scope,
effect,  enforcement,  termination,  extension,  breach, legality,  remedies and
other aspects of this Agreement or the conduct and communications of the parties
regarding  this  Agreement and the subject  matter of this  Agreement)  shall be
settled by  arbitration  at the offices of Judicial  Arbitration  and  Mediation
Services,  Inc. or successor  organization  for binding  arbitration  in Dallas,
Texas by a single  arbitrator.  The  arbitrator  may grant  injunctions or other
relief in such dispute or  controversy.  All awards of the  arbitrator  shall be
binding  and  non-appealable,  except as  provided  by the  applicable  rules of
arbitration  and/or by applicable law. Judgment upon the award of the arbitrator
may be entered in any court  having  jurisdiction.  The  arbitrator  shall apply
Texas law to the merits of any dispute or claims, without reference to any rules
of conflicts of law that might result in the  application  of any other  state's
law. Suits to compel or enjoin  arbitration or to determine the applicability or
legality of arbitration shall be brought in the United States District Court for
the Northern District of Texas, or if that court lacks jurisdiction,  in a state
court located  within the geographic  boundaries  thereof.  Notwithstanding  the
foregoing,  no party to this  Agreement  shall be precluded  from  applying to a
proper  court  for  injunctive  relief  by  reason  of the  prior or  subsequent
commencement  of an arbitration  proceeding as herein  provided.  The prevailing
party in any arbitration shall be entitled to receive its reasonable  attorneys'
fees and costs from the other party(ies) as awarded by the arbitrator.

            (b) The Executive has read and  understands  this paragraph 19 which
discusses arbitration. The Executive understands that by signing this Agreement,
the


                                       14
<PAGE>

Executive  agrees  to submit  any  claims  arising  out of,  relating  to, or in
connection with this Agreement, or the interpretation,  validity,  construction,
performance, breach or termination thereof, or his employment or the termination
thereof, to binding arbitration, and that this arbitration provision constitutes
a waiver of the Executive's  right to a jury trial and relates to the resolution
of all disputes relating to all aspects of the  employer/employee  relationship,
including but not limited to the following:

                  (i) Any and all claims for wrongful  discharge of  employment,
            breach of contract, both express and implied; breach of the covenant
            of good faith and fair dealing, both express and implied;  negligent
            or  intentional  infliction  of  emotional  distress;  negligent  or
            intentional misrepresentation; negligent or intentional interference
            with contract or prospective economic advantage; and defamation;

                  (ii) Any and all claims for violation of any federal, state or
            municipal statute, including,  without limitation,  Title VII of the
            Civil Rights Act of 1964, as amended,  the Civil Rights Act of 1991,
            the Equal Pay Act, the Employee  Retirement  Income Security Act, as
            amended,  the Age  Discrimination  in  Employment  Act of 1967,  the
            Americans  with  Disabilities  Act of 1990,  the Family and  Medical
            Leave  Act of  1993,  the Fair  Labor  Standards  Act and the  Texas
            Employment Discrimination Law; and

                  (iii) Any and all  claims  arising  out of any other  federal,
            state  or  local  laws or  regulations  relating  to  employment  or
            employment discrimination.

      20. Headings

            The headings  contained in this Agreement are for reference purposes
only, and shall not affect the meaning or interpretation of this Agreement.

      21. Withholdings

            The  Company  may  withhold  from any  amounts  payable  under  this
Agreement such federal, state or local taxes as shall be required to be withheld
pursuant to any applicable law or regulation.



                                       15
<PAGE>

      IN WITNESS WHEREOF, the parties have executed this Employment Agreement as
of the day and year first above written.

                                          M/A/R/C INC.

                                          By: /s/ Sharon M. Munger
                                             ---------------------------------
                                             Name: Sharon M. Munger
                                             Title: Chairman and Chief
                                                       Executive Officer


                                                 /s/ Harold R. Curtis
                                          ------------------------------------
                                                    HAROLD R. CURTIS


                                       16



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