PURE WORLD INC
DEF 14A, 1996-09-27
INVESTORS, NEC
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                                PURE WORLD, INC.
                                376 MAIN STREET
                                  P.O. BOX 74
                          BEDMINSTER, NEW JERSEY 07921
                                 (908) 234-9220
                              (908) 234-9355 (FAX)


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                October 28, 1996

TO THE STOCKHOLDERS:

     NOTICE IS HEREBY  GIVEN that the Annual  Meeting  of  Stockholders  of Pure
World,  Inc. (the  "Company")  will be held on Monday,  October 28, 1996 at 8:30
a.m., local time, at The Somerset Hills Hotel,  Martinsville  Road,  Warren, New
Jersey, for the purpose of considering and acting upon the following matters:

     1. To elect four  directors to serve until the next Annual Meeting or until
their respective successors are duly elected and qualified; and

     2. To transact  such other  business as may properly come before the Annual
Meeting or any adjournment(s), postponement(s) or continuation(s) thereof.

     Only stockholders of record at the close of business on September 27, 1996,
are  entitled to notice of and to vote at the Annual  Meeting and at any and all
adjournments,  postponements  or continuations  thereof.  A list of stockholders
entitled to vote at the Annual Meeting will be available for  inspection  during
ordinary  business  hours by any  stockholder  for any  purposes  germane to the
meeting,  at the Company's  offices at 376 Main Street,  Bedminster,  New Jersey
07921,  for a period of at least ten days prior to the Annual  Meeting  and will
also be available for inspection at the Annual Meeting.

     All  stockholders  are  cordially  invited to attend the Annual  Meeting in
person,  however, to assure your  representation at the Annual Meeting,  you are
urged to mark,  sign, date and return the enclosed Proxy as promptly as possible
in the envelope enclosed for that purpose. If you attend the Annual Meeting, you
may vote in person even though you returned a Proxy.

                                          By Order of the Board of Directors



                                          /s/ Paul O. Koether
                                          ------------------------------
                                          Paul O. Koether
                                          Chairman and President

Date:  September 30, 1996


                             YOUR VOTE IS IMPORTANT

     In order to assure your representation at the meeting, you are requested to
complete, sign and date the enclosed Proxy as promptly as possible and return it
in the enclosed envelope.


<PAGE>



                                 PURE WORLD, INC.
                                 376 MAIN STREET
                                   P.O. BOX 74
                          BEDMINSTER, NEW JERSEY 07921
                                 (908) 234-9220
                            ------------------------

                     PROXY STATEMENT FOR THE ANNUAL MEETING
                                October 28, 1996

                 INFORMATION CONCERNING SOLICITATION AND VOTING

GENERAL

     This Proxy Statement is being furnished to the  stockholders of Pure World,
Inc.,  a  Delaware   corporation  (the   "Company"),   in  connection  with  the
solicitation of proxies, in the form enclosed,  by the Board of Directors of the
Company, for use at the Annual Meeting of Stockholders (the "Annual Meeting") to
be held on Monday,  October 28, 1996, at 8:30 a.m. at The Somerset  Hills Hotel,
Martinsville  Road,  Warren,  New  Jersey,  and at  any  and  all  adjournments,
postponements or continuations thereof, for the purposes set forth herein and in
the  accompanying  Notice of  Annual  Meeting  of  Stockholders.  The  Company's
telephone number is (908) 234-9220.

     These  proxy  solicitation  materials  are first  being  mailed on or about
September 30, 1996 to all stockholders entitled to vote at the meeting.

VOTING RIGHTS AND SOLICITATION OF PROXIES

     Only  stockholders of record at the close of business on September 27, 1996
(the  "Record  Date"),  are  entitled  to  notice  of and to vote at the  Annual
Meeting.  On the Record Date,  7,644,957  shares of the Company's  common stock,
$.01 par value per share (the "Common Stock"), were issued and outstanding.  The
presence,  either in person or by proxy,  of the  holders of a  majority  of the
total  number of  shares  of Common  Stock  outstanding  on the  Record  Date is
necessary to constitute a quorum at the Annual Meeting.

     Holders of Common  Stock are  entitled to one vote,  in person or by proxy,
for each share of Common Stock owned on the Record Date.

     Valid proxies will be voted in accordance with the  instructions  indicated
thereon.  In the absence of contrary  instructions,  shares represented by valid
proxies will be voted FOR the proposal to elect as directors  the four  nominees
listed under the caption "Election of Directors".  No other business is expected
to come before the Annual  Meeting but should any other matter  requiring a vote
of stockholders  properly arise, it is the intention of the persons named in the
enclosed form of proxy to vote such proxy in accordance with their best judgment
on such matter.



<PAGE>

     Execution of the enclosed  proxy card will not prevent a  stockholder  from
attending the Annual  Meeting and voting in person.  Any proxy may be revoked at
any time prior to the exercise  thereof by delivering a written  revocation or a
new proxy bearing a later date to the Secretary of the Company, 376 Main Street,
P.O. Box 74,  Bedminster,  New Jersey 07921,  or by attending the Annual Meeting
and voting in person. Attendance at the Annual Meeting will not, however, in and
of itself constitute revocation of a proxy.

     The cost of soliciting  proxies will be borne by the Company.  In addition,
the  Company  will  reimburse  brokerage  firms and other  persons  representing
beneficial  owners  of shares  for their  expenses  in  forwarding  solicitation
materials to such beneficial owners.  Proxies may be solicited by certain of the
Company's  directors,   officers  and  regular  employees,   without  additional
compensation, personally or by telephone or telegram.

     Abstentions and broker "non-votes" are included in the determination of the
number of shares present at the meeting for quorum purposes.  An abstention will
have the same effect as a negative vote, but broker  "non-votes" are not counted
in the  tabulations  of the votes cast on proposals  presented  to  stockholders
because  shares  held by a broker are not  considered  to be entitled to vote on
matters as to which broker  authority is withheld.  A broker  "non-vote"  occurs
when a  nominee  holding  shares  for a  beneficial  owner  does  not  vote on a
particular proposal because the nominee does not have discretionary voting power
with respect to that item and has not received  instructions from the beneficial
owner.

                             ELECTION OF DIRECTORS

NOMINEES

     At the Annual  Meeting,  four  directors  are to be elected to hold  office
until the next annual meeting of stockholders or until their successors are duly
elected and  qualified.  Unless  otherwise  indicated,  the persons named in the
enclosed  form of proxy will vote FOR the election of each  nominee  named below
(each a  "Nominee").  Each  Nominee  has  consented  to serve as a  director  if
elected.  It is not expected  that any Nominee will be unable to serve,  but, in
the event that any Nominee should be unable to serve, the shares  represented by
the enclosed proxy card will be voted for a substitute candidate selected by the
Board of Directors.

                                                         

<PAGE>

<TABLE>
<CAPTION>


     Certain information regarding each Nominee is set forth below.

<S>                                 <C>               <C>                                    <C>
                                                          Position and Office              Director
Name of Nominee                     Age               Presently Held with Company           Since
- ---------------                     ---               ---------------------------          --------
Paul O. Koether                     60                Chairman, President and                1988
                                                       Director of the Company;
                                                       Chairman of Madis


Mark W. Jaindl                      36                Director of the Company                1994
                                                       and Director of Madis

Alfredo Mena                        43                Director of the Company                1992

William Mahomes, Jr.                49                Director of the Company                1993

</TABLE>

     There are no family relationships  between any Nominee and/or any executive
officer of the Company.  Information  concerning each nominee's business history
and experience is set forth below.

     Paul O. Koether is principally engaged in the following businesses: (i) the
Company,  as Chairman since April 1988,  President  since April 1989, a director
since March 1988,  and for more than five years as the Chairman and President of
Sun Equities Corporation ("Sun"), a private,  closely-held  corporation which is
the Company's principal stockholder;  (ii) as Chairman of Madis Botanicals, Inc.
("Madis") a majority-owned  subsidiary of the Company, since January 1995 and as
a director since  December 1994;  (iii) as Chairman and director since July 1987
and President since October 1990 of Kent Financial Services, Inc. ("Kent") which
engages in various  financial  services,  including  the  operation  of a retail
brokerage business through its wholly-owned subsidiary, T. R. Winston & Company,
Inc. ("Winston") and the general partner since 1990 of Shamrock  Associates,  an
investment  partnership which is the principal stockholder of Kent; (iv) various
positions  with  affiliates  of  Kent,  including  Chairman  since  1990  and  a
registered  representative  since 1989 of Winston;  and (v) since July 1992,  as
Chairman of American Metals Service, Inc., which is currently seeking to acquire
an operating business. Prior to August 1994, Mr. Koether also served as Chairman
and a director of NorthCorp  Realty  Advisors,  Inc.  ("NorthCorp"),  formerly a
subsidiary of the Company.

     Mark W. Jaindl.  From May 1982 to October  1991,  and again since May 1995,
Mr.  Jaindl has served as Chief  Financial  Officer  of Jaindl  Farms,  which is
engaged in  diversified  businesses,  including  the  operation of a 10,000-acre
turkey farm, a mobile home park, a John Deere  dealership and a grain operation.
He also  served  as the  Chief  Financial  Officer  of Jaindl  Land  Company,  a
developer  of  residential,  commercial  and  industrial  properties  in eastern
Pennsylvania.  From June 1992 until May 1995 he was Senior Vice President of the
Company. He was Senior Vice President of Madis from December 1994 until May 1995
and a director of Madis since  December  1994 and he has served as a director of
American Metals Service, Inc. since July 1992. From Ocober 1991 to June 1992, he
was  self-employed  as an  investment  consultant.  Mr. Jaindl was a director of
NorthCorp  from June 1992 until  September  1994 and was  Interim  President  of
NorthCorp from February 1994 until August 1994.

<PAGE>

     Alfredo  Mena.   Since  October  4,  1995,  Mr.  Mena  has  served  as  the
Presidential Commissioner for Privatization and Modernization of El Salvador. He
has been the President of CIA.  Salvadorena de  Inversiones,  S.A. de C.V. since
1986 and had served as its Director and General  Manager from 1974 to 1986. CIA.
Salvadorena  de  Inversiones,  S.A.  de  C.V.  is  engaged  in  coffee  growing,
processing and exporting. Mr. Mena is a citizen of El Salvador.

     William Mahomes,  Jr. Since 1994 Mr. Mahomes has been a Senior  Shareholder
of the law firm of  Locke  Purnell  Rain  Harrell.  From  1990 to 1994 he was an
international  partner in the Dallas office of Baker & McKenzie.  Prior to that,
from 1987 to 1990, he served as Vice  President and General  Counsel of Pro-Line
Corporation,  which is engaged in the manufacture and  distribution of hair care
products. Mr. Mahomes currently serves on the Board of Directors of a variety of
organizations,  including the Bethlehem  Foundation,  The Salvation Army, MESBIC
Financial Corporation,  St. Philip's Academy,  Dallas Black Chamber of Commerce,
the Dallas Opera and the Texas Real Estate Council.

BOARD MEETINGS AND COMMITTEES

     The Board held one meeting  during the fiscal year ended  December 31, 1995
and otherwise acted by written consent. Each of the Company's directors attended
the meeting of the Board of Directors.  During the year ended December 31, 1995,
the Board had an Audit Committee  which consisted of Messrs.  Richard M. Bossert
(since  deceased),  William Mahomes,  Jr. and Alfredo Mena. The Audit Committee,
which  reviews  the  Company's  internal  controls,   accounting  practices  and
procedures, and results of operations, held one meeting during the year. Messrs.
Bossert and Mahomes attended this meeting.  Mr. Mena did not attend. The Company
had no other Standing Committees which met during the fiscal year ended December
31, 1995.

DIRECTORS' FEES

     Each  director  who is not an  employee  of the  Company  receives a fee of
$1,200 plus  expenses  for  attending  each  meeting of the Board or a committee
meeting. Aggregate directors' fees in fiscal 1995 were $7,200.



<PAGE>



                              BENEFICIAL OWNERSHIP

Security Ownership of Officers, Directors,
  Nominees and Certain Stockholders

     The following table sets forth the beneficial  ownership of Common Stock of
the Company as of the Record  Date,  by each person who was known by the Company
to beneficially  own more than 5% of the Common Stock, by each current  director
and Nominee and by all current directors, Nominees and officers as a group:

<TABLE>
<CAPTION>
<S>                                                   <C>                                     <C>
                                                      Number of Shares                     Approximate
Name and Address                                      of Common Stock                        Percent
of Beneficial Owner                                   Beneficially Owned(1)                 of Class
- --------------------                                  ---------------------                -----------
Paul O. Koether                                       3,076,996 (2)(3)                        37.94%
 211 Pennbrook Road
 Far Hills, NJ 07931

Sun Equities Corporation                              2,234,296                               27.55%
 376 Main Street
 Bedminster, NJ 07921

Mark W. Jaindl                                          153,220 (4)                            1.89%
 3150 Coffeetown Road
 Orefield, PA 18069

William Mahomes, Jr.                                     15,000                                  *
 2200 Ross Avenue, Suite 2200
 Dallas, Texas 75201

Alfredo Mena                                             17,000                                  *
 P. O. Box 520656
 Miami, Florida 33152

Voldemar Madis                                           14,446                                  *
 375 Huyler Street
 South Hackensack, NJ 07606

Dimensional Fund Advisors, Inc.                          433,400 (5)                           5.34%
 1299 Ocean Avenue - 11th Floor
 Santa Monica, CA 90401

All directors and                                      3,387,862 (2)(3)(4)                    41.78%
 officers as a group
    (7 persons)
- ------------------------------

*  Represents less than one percent.

</TABLE>
<PAGE>



(1)  The beneficial  owner has both sole voting and sole investment  powers with
     respect to these  shares  except as set forth in this  footnote or in other
     footnotes below.  Included in such number of shares  beneficially owned are
     shares subject to options  currently  exercisable  or becoming  exercisable
     within sixty days: Paul O. Koether (150,000 shares); Mark W. Jaindl (70,000
     shares);  William  Mahomes,  Jr.  (15,000  shares);  Alfredo  Mena  (15,000
     shares); Voldemar Madis, (14,446 shares); and all directors and officers as
     a group (339,446 shares).

(2)  Includes (1) 32,400 shares held by a trust for the benefit of Mr. Koether's
     daughter  for which he  serves  as the sole  trustee;  (2)  347,500  shares
     beneficially  owned by his wife,  including 100,000 shares owned by Emerald
     Partners of which she is the sole general partner and 2,000 shares owned by
     Sussex  Group,  Inc.  of  which  she  is  the  President,  a  director  and
     controlling stockholder,  125,000 shares which she has the right to acquire
     upon  exercise  of stock  options  and  120,500  shares  held in  custodial
     accounts;  and (3)  33,900  shares  owned by Mr.  Koether's  daughter.  Mr.
     Koether  may also be deemed  to be the  beneficial  owner of the  2,234,296
     shares owned by Sun, of which Mr.  Koether is a principal  stockholder  and
     Chairman,  and 126,000 shares held in discretionary  accounts of certain of
     his  brokerage  customers  and  12,900  shares  held in Mr.  Koether's  IRA
     account. Mr. Koether disclaims beneficial ownership of all of the foregoing
     shares.

(3)  Includes  40,000  shares  owned by Winston.  Mr.  Koether is an officer and
     director  of Winston  and of Kent,  Winston's  parent  company,  and may be
     deemed the  beneficial  owner of such shares.  Mr.  Koether  disclaims such
     beneficial ownership.

(4)  Includes  11,720  shares held in Mr.  Jaindl's IRA account and 4,000 shares
     held by a trust for the benefit of his son, for which Mr.  Jaindl serves as
     a trustee.

(5)  Dimensional Fund Advisors,  Inc.  ("Dimensional"),  a registered investment
     advisor,  is deemed to have beneficial  ownership of 433,400 shares of Pure
     World,  Inc.  stock,  all of which  shares  are held in  portfolios  of DFA
     Investment   Dimensions  Group,  Inc.,  a  registered  open-end  investment
     company,  or in series of the DFA  Investment  Trust  Company,  a  Delaware
     business trust, or the DFA Group Trust and DFA  Participation  Group Trust,
     investment  vehicles for qualified  employee  benefit  plans,  all of which
     Dimensional  Fund Advisors Inc. serves as investment  manager.  Dimensional
     disclaims  beneficial  ownership of all such shares.  This  information has
     been provided by Dimensional and has not been independently verified by the
     Company.

COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT

     Section 16(a) of the Securities  Exchange Act and the regulations and rules
promulgated  thereunder  require  that the  Company's  officers,  directors  and
persons who own more than ten  percent of a  registered  class of the  Company's
equity  securities  ("Principal  Owners"),  (i) file  reports of  ownership  and
changes  in  ownership  on  Forms 3, 4 and 5 with the  Securities  and  Exchange
Commission and the NASD and (ii) furnish copies of these filings to the Company.

     Based  solely on the  Company's  review of the  copies of such forms it has
received and written  representations  from certain  reporting persons that they
were not  required  to file Forms 5 for  specified  fiscal  years,  the  Company
believes that all its officers, directors and Principal Owners complied with all
filing requirements applicable to them with respect to transactions during 1995.


<PAGE>

                             EXECUTIVE COMPENSATION

     The table below sets forth for the fiscal  years ended  December  31, 1995,
1994 and 1993, the  compensation of any person who, as of December 31, 1995, was
an  Executive  Officer of the  Company  with  annual  compensation  in excess of
$100,000 ("Executive Officers").

<TABLE>
<CAPTION>

                           SUMMARY COMPENSATION TABLE

<S>                                 <C>        <C>            <C>             <C>                 <C>
                                                                             Long-Term
                                        Annual Compensation(1)(2)           Compensation          Other (3)
                                    ---------------------------------      --------------         ---------  
Name and Principal Position         Year       Salary         Bonus         Options(#)
- ---------------------------         ----       ------         -----         ----------

Paul O. Koether                     1995       $215,000       $     -         50,000              $     -
Chairman, President and             1994        215,000        35,000              -                    -
Chief Executive Officer of the      1993        215,000        50,000              -                2,473
Company and Chairman of Madis


Voldemar Madis(5)                   1995      $150,000                -       36,115(4)                 -
Vice Chairman of the Company
and Madis

- ------------------------------
</TABLE>

(1)  The Company has no bonus plan.

(2) Certain Executive Officers received  incidental personal benefits during the
fiscal years covered by the table.  The value of these  incidental  benefits did
not exceed the lesser of either  $50,000 or 10% of the total  annual  salary and
bonus reported for any of the Executive Officers. Such amounts are excluded from
the table.

(3) Represents the amount of matching contributions made by the Company pursuant
to a 401(k) plan.

(4) Options  granted in conjunction  with the  acquisition of Madis  Botanicals,
Inc. on January 3, 1995.

(5) Mr. Madis was President of Dr. Madis  Laboratories,  Inc.,  the  predecessor
corporation of Madis, and IVM Corporation  ("IVM").  Both IVM and Madis operated
under the protection of Federal Bankruptcy Law for the five year period prior to
January 3, 1995, when Madis was acquired by the Company.  Mr. Madis is currently
President of IVM, the owner of the premises occupied by Madis.


<PAGE>



OPTIONS GRANTED IN THE YEAR ENDED DECEMBER 31, 1995

         Under the Company's 1991 Non-Qualified  Stock Option Plan (the "Plan"),
non-qualified  options to purchase up to an aggregate  of 500,000  shares of the
Company's  Common  Stock may be granted by the Board of  Directors  to officers,
directors and employees of the Company, its subsidiaries or parent. The exercise
price for the  shares may not be less than the fair  market  value of the Common
Stock on the date of grant.  Options  will  expire  five  years from the date of
grant and will be  exercisable as to one-half of the shares on the date of grant
and as to the other half,  after the first  anniversary of the date of grant, or
at such other time,  or in such other  installments  as may be determined by the
Board of Directors or a committee  thereof at the time of grant. The options are
non-transferable (other than by will or by operation of the laws of descent) and
are exercisable generally only while the holder is employed by the Company or by
a subsidiary or parent of the Company or, in the event of the holder's  death or
permanent  disability while employed by the Company,  within one year after such
death or disability. Under the plan, the total number of remaining shares of the
Company's common stock reserved for issuance is 10,000.

     The  Company  granted  235,000  options  pursuant to the Plan in 1995 at an
exercise  price  of  $1.71875  per  share,  which  was the  market  value of the
Company's common stock on the date of grant.

     The table below contains information concerning shares acquired on exercise
and the fiscal  year-end  value of  unexercised  options  held by the  Executive
Officers.  During 1993, Mr. Koether acquired 100,000 shares through the exercise
of stock options at a price of $1.75 per share.

<TABLE>
<CAPTION>
<S>                               <C>             <C>                   <C>           <C>
                                                  Fiscal Year-End Options Values
                                 -------------------------------------------------------------
                                                                        Value of Unexercised
                                  Number of Unexercised                 In the Money Options
                                   Options at 12/31/95                      at 12/31/95
                                 Exercisable/Unexercisable            Exercisable/Unexercisable
                                 -------------------------            -------------------------

   Paul O. Koether                125,000         25,000                $63,281       $13,281
   Voldemar Madis                  14,446         21,669                $ 2,167       $ 3,250

</TABLE>



EMPLOYMENT AGREEMENTS

     In  April  1990 the  Company  entered  into an  employment  agreement  (the
"Agreement") with Mr. Koether, the Company's Chairman, for an initial three-year
term commencing on April 1, 1990 (the  "Effective  Date") at an annual salary of
$185,000  ("Base  Salary"),  which may be  increased  but not  decreased  at the
discretion of the Board of Directors.  The term is to be automatically  extended
one day for each day elapsed after the Effective  Date.  In December  1992,  the
Board of  Directors  voted to increase  the  Chairman's  Base Salary to $215,000
effective December 1, 1992.


<PAGE>



     The Chairman may terminate his  employment  under the Agreement at any time
for "good reason" (defined below) within 36 months after the date of a Change in
Control (defined below) of the Company.  Upon his termination,  he shall be paid
the greater of (i) the Base Salary and any bonuses  payable  under the Agreement
through the  expiration  date of the  Agreement or (ii) an amount equal to three
times the  average  annual  Base  Salary  and  bonuses  paid to him  during  the
preceding five years.

     Change in  Control  is deemed to have  occurred  if (i) any  individual  or
entity,  other than  individuals  beneficially  owning,  directly or indirectly,
common  stock of the Company  representing  30% or more of the  Company's  stock
outstanding as of April 1, 1990, is or becomes the beneficial owner, directly or
indirectly,  of  30%  or  more  of  the  Company's  outstanding  stock  or  (ii)
individuals  constituting  the Board of Directors  on April 1, 1990  ("Incumbent
Board"),  including any person subsequently  elected to the Board whose election
or nomination  for election was approved by a vote of at least a majority of the
Directors  comprising  the  Incumbent  Board,  cease  to  constitute  at least a
majority of the Board.  "Good reason" means a  determination  made solely by Mr.
Koether,  in good  faith,  that as a result  of a Change  in  Control  he may be
adversely  affected  (i) in carrying out his duties and powers in the fashion he
previously enjoyed or (ii) in his future prospects with the Company.

     Mr.  Koether may also  terminate  his  employment  if the Company  fails to
perform its  obligations  under the Agreement  (including any material change in
Mr. Koether's duties,  responsibilities  and powers or the removal of his office
to a location more than five miles from its current  location)  which failure is
not cured within specified time periods.

     In  connection  with  the  Madis  acquisition,  two  employees  were  given
employment agreements commencing January 3, 1995. The Chairman Emeritus of Madis
entered into an  employment  contract  with Madis for a three-year  period at an
annual salary of $100,000.  Voldemar Madis entered into an employment  agreement
with Madis for a term of four years at an annual salary of $150,000. Both of the
employment arrangements may be terminated for cause, as defined in the contract.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The Company  reimbursed Sun  approximately  $64,000 and $72,000 in 1995 and
1994, respectively, for the Company's proportionate share of certain general and
administrative expenses.

     Rosenman & Colin ("R&C")  performed  substantial legal work for the Company
for which they billed the Company an aggregate of approximately $630,000 in 1995
and $615,000 in 1994. The 1995  professional  fees represented work performed in
association  with  proxy  contests  undertaken  in  connection  with  one of the
Company's  investments;  the acquisition and operation of Madis; and litigation.
Natalie I.  Koether,  Esq.,  President  of Madis and wife of the Chairman of the
Company, is of Counsel to R&C.


<PAGE>

                         INDEPENDENT PUBLIC ACCOUNTANTS

     Deloitte  & Touche LLP  ("Deloitte")  served as the  Company's  independent
public  accountants  for the fiscal year ended  December  31, 1995 and have been
selected to serve as the Company's independent public accountants for the fiscal
year ending  December 31,  1996.  It is not expected  that a  representative  of
Deloitte will be present at the Annual Meeting.


                             STOCKHOLDERS' PROPOSALS

     Any stockholder who desires to present proposals to the next annual meeting
and  to  have  such  proposals  set  forth  in the  proxy  statement  mailed  in
conjunction  with such annual  meeting must submit such proposals to the Company
not later than May 31, 1997.  All  stockholder  proposals  must comply with Rule
14a-8 promulgated by the Securities and Exchange Commission.


                             ADDITIONAL INFORMATION

     A copy of the  Company's  Annual  Report on Form 10-KSB for the fiscal year
ended December 31, 1995 accompanies this Proxy Statement.

     Your  cooperation  in  promptly  marking,  signing,  dating and mailing the
enclosed proxy card will be greatly appreciated.

                                              By Order of the Board of Directors


                                              /s/ Paul O. Koether
                                              ----------------------------------
                                              PAUL O. KOETHER
                                              Chairman and President


Dated:  September 30, 1996

<PAGE>


                                PURE WORLD, INC.
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                ANNUAL MEETING OF STOCKHOLDERS, OCTOBER 28, 1996


     The undersigned hereby appoints Paul O. Koether and John W. Galuchie,  Jr.,
or either of them, as proxies with full power of substitution to vote all shares
of common  stock,  par value  $.01 per  share,  of Pure  World,  Inc.  which the
undersigned is entitled to vote, with all powers the  undersigned  would possess
if personally present, at the Annual Meeting of Stockholders of Pure World, Inc.
to  be  held  on  Monday,   October  28,  1996,   and  at  any   adjournment(s),
postponement(s)  or  continuation(s)  thereof.  The  proxies are  instructed  as
indicated  below. In their  discretion,  the proxies are authorized to vote upon
such other  business  as may  properly  come  before the Annual  Meeting and any
adjournment(s), postponement(s) or continuation(s) thereof.

                 (to be continued and signed on the other side)






     THE SHARES  REPRESENTED BY THIS PROXY WILL BE VOTED IN ACCORDANCE  WITH THE
SPECIFICATIONS  MADE HEREON. IF NO SPECIFICATION IS MADE, THE SHARES REPRESENTED
BY THIS PROXY WILL BE VOTED "FOR" EACH OF THE PERSONS NAMED HEREON AS DIRECTORS,
AND "FOR" SUCH OTHER  MATTERS AS MAY  PROPERLY  COME  BEFORE THE  MEETING AS THE
PROXY HOLDERS DEEM  ADVISABLE.  BY MARKING,  SIGNING,  DATING AND RETURNING THIS
PROXY, THE UNDERSIGNED HEREBY REVOKES ALL PRIOR PROXIES.





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ITEM 1. To  elect the  nominees  whose names appear at right as directors for a 
        term  of  one  year or until  their  successors are  duly  elected and 
        qualified:

______ FOR all nominees listed to right (except as marked to the contrary below)

______ WITHHOLD AUTHORITY to vote for all nominees listed to right

                Nominees:
                             Mark W. Jaindl
                             Paul O. Koether
                             William Mahomes, Jr.
                             Alfredo Mena

For, except vote withheld from the following nominee(s):

- ------------------------------------------------

ITEM 2. In  their discretion,  the proxies  are  authorized  to vote  upon such
        other  business  as may  properly  come  before the meeting.

     This proxy,  when properly  executed,  will be voted in the manner directed
herein by the undersigned stockholder.  IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED "FOR" ITEM 1. A proxy  submitted  which  either  gives no  direction or
which  "abstains" on all issues,  will be counted for the purpose of determining
whether a quorum is present at the Annual Meeting.

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING
THE ENCLOSED ENVELOPE.

Signature_______________________________________Date______________________, 1996
         Signature and title or authority


Signature_______________________________________Date______________________, 1996
         Signature if held jointly

IMPORTANT:  Signature  should agree with name(s) as printed on this proxy.  When
shares are held by Joint  Tenants,  both should sign.  When signing as attorney,
executor, administrator, trustee or guardian, please give full title as such. If
a  corporation,  please  sign  in full  corporate  name by  President  or  other
authorized  officer.  If a  partnership,  please  sign  in  partnership  name by
authorized person.



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